CN109118296A - Movable method for pushing, device and electronic equipment - Google Patents
Movable method for pushing, device and electronic equipment Download PDFInfo
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- CN109118296A CN109118296A CN201811030680.6A CN201811030680A CN109118296A CN 109118296 A CN109118296 A CN 109118296A CN 201811030680 A CN201811030680 A CN 201811030680A CN 109118296 A CN109118296 A CN 109118296A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0277—Online advertisement
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Abstract
The present invention provides a kind of movable method for pushing, device and electronic equipments, are related to grass roots marketing techniques field, comprising: the movable configuration information inputted by preset interface administrator；Wherein, configuration information includes active rule and activity-triggered event；According to active rule, screening conditions sentence is generated；When monitoring that activity-triggered event occurs, the target portrait label for meeting screening conditions sentence is extracted from preset database according to screening conditions sentence；Wherein, the portrait label of multiple users is stored in database；The corresponding user of target portrait label is determined as target user, and activity is pushed into target user.The present invention can effectively promote the effect of marketing activity.
Description
Technical field
The present invention relates to grass roots marketing techniques fields, more particularly, to a kind of movable method for pushing, device and electronic equipment.
Background technique
With the fast development of Internet technology, market management and sale system is improved day by day, during marketing condition has been from product
Heart transfer is centered on consumer, more and more businessmans gets used to carrying out marketing activity to guide consumer spending, and marketing is lived
Dynamic effect depends greatly on movable publicity link.
Currently, usually directly being issued movable on the more platform of the users such as social software to be declared to activity
It passes, the activity for pushing to platform user is mostly consistent, only plays the role of notice and is lack of pertinence；Machine-made formula battalion of casting net
Pin strip part is difficult to meet the individual demand of user, causes the ineffective of marketing activity.
Summary of the invention
In view of this, the purpose of the present invention is to provide a kind of movable method for pushing, device and electronic equipments, to promote battalion
Sell movable effect.
In a first aspect, the embodiment of the invention provides a kind of movable method for pushing, comprising: pass through preset interface pipe
The movable configuration information of reason person's input；Wherein, configuration information includes active rule and activity-triggered event；It is advised according to activity
Then, screening conditions sentence is generated；When monitoring that activity-triggered event occurs, according to screening conditions sentence from preset database
It is middle to extract the target portrait label for meeting screening conditions sentence；Wherein, the portrait label of multiple users is stored in database；It will
The corresponding user of target portrait label is determined as target user, and activity is pushed to target user.
With reference to first aspect, the embodiment of the invention provides the first possible embodiments of first aspect, wherein on
The step of stating according to active rule, generating screening conditions sentence, comprising: according to active rule, construct corresponding with active rule
Operation expression；Wherein, operation expression is related to portrait label；Based on preset format program, operation expression is converted
Generate screening conditions sentence.
The possible embodiment of with reference to first aspect the first, the embodiment of the invention provides second of first aspect
Possible embodiment, wherein it is above-mentioned according to screening conditions sentence, it is extracted from preset database and meets screening conditions sentence
Target draw a portrait label the step of, comprising: according to screening conditions sentence, searched and screening conditions sentence in preset database
Corresponding portrait label；The label value of the portrait label found is substituted into screening conditions sentence one by one, to judge screening conditions
Whether sentence is true；If so, the portrait label found is determined as target portrait label.
With reference to first aspect, the embodiment of the invention provides the third possible embodiments of first aspect, wherein on
The portrait label for stating user includes the essential information of user；Wherein, essential information includes name, age, gender and phone number.
The third possible embodiment with reference to first aspect, the embodiment of the invention provides the 4th kind of first aspect
Possible embodiment, wherein above-mentioned the step of activity is pushed into target user, comprising: judge the cell-phone number of target user
Code is with the presence or absence of in preset rejection list；Wherein, it rejects list and is stored with the mobile phone that rejection pushes movable user
Number；If not, activity is pushed to target user.
With reference to first aspect, the embodiment of the invention provides the 5th kind of possible embodiment of first aspect, above-mentioned sides
Method further include: acquire the behavioral data of user；The portrait label of user is extracted according to behavioral data；The portrait label of user is deposited
It is stored in database.
With reference to first aspect, above-mentioned pre- the embodiment of the invention provides the 6th kind of possible embodiment of first aspect
If database be MongoDB database.
Second aspect, the embodiment of the invention provides a kind of movable driving means, comprising: active configuration information receives mould
Block, the movable configuration information for being inputted by preset interface administrator；Wherein, configuration information includes active rule
With activity-triggered event；Screening conditions sentence generation module, for generating screening conditions sentence according to active rule；Target is drawn
As label filtration module, for when monitoring that activity-triggered event occurs, according to screening conditions sentence from preset database
It is middle to extract the target portrait label for meeting screening conditions sentence；Wherein, the portrait label of multiple users is stored in database；Mesh
User's pushing module is marked, for the corresponding user of target portrait label to be determined as target user, and activity is pushed into target
User.
The third aspect is deposited in memory the embodiment of the invention provides a kind of electronic equipment, including memory and processor
The computer program that can be run on a processor is contained, processor realizes first aspect to first aspect when executing computer program
Any one of the 6th kind of possible embodiment described in method the step of.
Fourth aspect, the embodiment of the invention provides a kind of computer readable storage medium, computer readable storage mediums
On be stored with computer program, when computer program is run by processor execute first aspect to first aspect the 6th kind of possibility
Any one of embodiment described in method the step of.
The embodiment of the invention provides a kind of movable method for pushing, device and electronic equipments, pass through preset interface first
Receive the movable configuration information of administrator's input；Wherein, configuration information includes active rule and activity-triggered event；Then root
According to active rule, screening conditions sentence is generated；When monitoring that activity-triggered event occurs, according to screening conditions sentence from default
Database in extract meet screening conditions sentence target portrait label；Wherein, the picture of multiple users is stored in database
As label；And then the corresponding user of target portrait label is determined as target user, and activity is pushed into target user.This hair
The aforesaid way that bright embodiment provides, by the way that active rule is generated screening conditions, and the picture based on stored multiple users
As tag match meets the target user of screening conditions, so that activity is pushed to target user, compared to directly activity is sent out
In the publicity mode of the network platform, this mode provided in this embodiment can targetedly select target user and live cloth
It is dynamic to promote, so that the effect of marketing activity be effectively promoted.
Other features and advantages of the present invention will illustrate in the following description, also, partly become from specification
It obtains it is clear that understand through the implementation of the invention.The objectives and other advantages of the invention are in specification, claims
And specifically noted structure is achieved and obtained in attached drawing.
To enable the above objects, features and advantages of the present invention to be clearer and more comprehensible, preferred embodiment is cited below particularly, and cooperate
Appended attached drawing, is described in detail below.
Detailed description of the invention
It, below will be to specific in order to illustrate more clearly of the specific embodiment of the invention or technical solution in the prior art
Embodiment or attached drawing needed to be used in the description of the prior art be briefly described, it should be apparent that, it is described below
Attached drawing is some embodiments of the present invention, for those of ordinary skill in the art, before not making the creative labor
It puts, is also possible to obtain other drawings based on these drawings.
Fig. 1 is a kind of flow chart of movable method for pushing provided in an embodiment of the present invention；
Fig. 2 is a kind of program execution flow figure of movable method for pushing provided in an embodiment of the present invention；
Fig. 3 is a kind of 4W1H design structure schematic diagram provided in an embodiment of the present invention；
Fig. 4 is a kind of structural block diagram of movable driving means provided in an embodiment of the present invention；
Fig. 5 is the structural schematic diagram of a kind of electronic equipment provided in an embodiment of the present invention.
Specific embodiment
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with attached drawing to the present invention
Technical solution be clearly and completely described, it is clear that described embodiments are some of the embodiments of the present invention, rather than
Whole embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art are not making creative work premise
Under every other embodiment obtained, shall fall within the protection scope of the present invention.
Currently, usually directly being issued movable on the more platform of the users such as social software to be declared to activity
It passes, the activity for pushing to platform user is mostly consistent, only plays the role of notice and is lack of pertinence；Machine-made formula battalion of casting net
Pin strip part is difficult to meet the individual demand of user, causes the ineffective of marketing activity.
Based on this, a kind of movable method for pushing, device and electronic equipment provided in an embodiment of the present invention, by according to activity
Rule generates screening conditions, is screened using the portrait label of user as data, is determined for compliance with the target user of active rule, then
Activity is pushed into target user, is able to ascend the effect of marketing activity.The technology can be applied to any required development marketing and live
Dynamic businessman, operating service business website and shopping platform etc..
For convenient for understanding the present embodiment, first to a kind of activity method for pushing disclosed in the embodiment of the present invention into
Row is discussed in detail, a kind of flow chart of movable method for pushing shown in Figure 1, this method comprises:
Step S102, the movable configuration information inputted by preset interface administrator；Wherein, configuration information packet
Include active rule and activity-triggered event.
When practical application, a website platform for interacting with administrator can be constructed, in the display page of the website platform
Related web page component, radio box, linkage combobox, text box and date component etc. are set on face, to manage as reception
Member inputs the interface of movable configuration information.Specifically, active rule can set multiple gradients；Activity-triggered event includes activity
Time, activity scene and activity condition etc..For ease of understanding, it is illustrated, sets by taking accumulated point exchanging prize activity as an example herein
Activity time is activity-triggered event；Active rule can refer to Gradient such as and set:
If principal value of integral is within the scope of preset first threshold value and default second threshold, convertible first prize；Wherein,
Default second threshold is greater than preset first threshold value.
If principal value of integral is in default second threshold and default third threshold range, convertible second prize；Wherein,
Default third threshold value is greater than default second threshold.
If principal value of integral is greater than/is equal to default third threshold value, convertible third prize.
For ease of understanding, it is illustrated below: when being applied to the marketing of service provider accumulated point exchanging, active rule setting
Are as follows: high integrating user (20000 or more integral residue), recommendation is wrapped in home videos ITV season；(integral is remaining for middle integrating user
Between 10000~20000), recommendation is wrapped the home videos ITV month；Lower integral user (between integral residue 0~10000), recommends house
It wraps within front yard TV ITV7 days.It can also be applied to other scenes, when such as feeding back the marketing activity of client's star applied to service provider,
Active rule may be set to: high star user (star is at 7 grades or more) gives flow packet at user's birthday；Middle star user
(star is at 5-7 grades) give voice communication the number of minutes at user's birthday；Low star user (star is at 1-4 grades), it is raw in user
Birthday greeting short message is sent when day.
Step S104 generates screening conditions sentence according to active rule.Wherein, in screening conditions sentence and active rule
Principal value of integral is related in the activity of the measurement foundation of setting, such as above-mentioned accumulated point exchanging.And the gradient of corresponding active rule, screen item
Part sentence also includes multiple screening conditions, the exportable relevant information for meeting any screening conditions.It is converted with service provider integral
It changes for marketing, screening conditions sentence can be expressed as: if integral is greater than 0 and less than or equal to 10000, exporting and recommend family's electricity
Depending on ITV7 days package informatins；If integral is greater than 10000 and less than or equal to 20000, exports recommendation and wrap letter the home videos ITV month
Breath；If integral is greater than 20000, exports and recommend home videos ITV season package informatin.
Step S106, when monitoring that activity-triggered event occurs, according to screening conditions sentence from preset database
Extract the target portrait label for meeting screening conditions sentence.Wherein, the portrait label of multiple users is stored in database；Specifically
, the portrait label of user includes that the essential information of user and user disappear in a certain shopping website either service provider platform
The relative recording etc. taken.Wherein, the essential information of user includes name, age, gender, birthday and phone number；Relative recording
Including spending amount, membership grade and cumulative integral etc..By taking above-mentioned integral activity exchange as an example, the portrait label of user includes product
Point；When reaching the preset movable time started, i.e. activity-triggered event occurs, according to screening conditions sentence, mentions from database
It takes and meets screening conditions sentence, namely meet the integral of the range in active rule to integrated value setting.
The corresponding user of target portrait label is determined as target user, and activity is pushed to target and is used by step S108
Family.By taking above-mentioned integral activity exchange as an example, when activity starts, the product of the range set in active rule to integrated value will be met
User corresponding to point is determined as target user, and according to the integrated value of target user, it is defeated that integrated value is corresponded to screening conditions sentence
Information out targetedly pushes to the target user.Specifically, can be by the above-mentioned website platform collection for being interacted with user
Activity is simultaneously uniformly pushed to target user by modes such as message bullet frame, suspended window or short messages by middleization management activity.Pass through this
Sample centralized management mode can be avoided generation because information asymmetry repeat market due to make consumer experience degree decline；And
Compared to the mode directly by activity publication in the network platform, work is sent using modes such as message bullet frame, suspended window or short messages
Dynamic information is more targeted, is conducive to the promotion of animation effect.
The embodiment of the invention provides a kind of movable method for pushing, are inputted first by preset interface administrator
Movable configuration information；Wherein, configuration information includes active rule and activity-triggered event；Then it according to active rule, generates
Screening conditions sentence；When monitoring that activity-triggered event occurs, extracted from preset database according to screening conditions sentence
Meet the target portrait label of screening conditions sentence；Wherein, the portrait label of multiple users is stored in database；In turn by mesh
The corresponding user of mark portrait label is determined as target user, and activity is pushed to target user.It is provided in an embodiment of the present invention
Aforesaid way, by the way that active rule is generated screening conditions, and the portrait tag match based on stored multiple users meets
The target user of screening conditions, so that activity is pushed to target user, compared to directly by activity publication in the network platform
Publicity mode, this mode provided in this embodiment can targetedly select target user and carry out event promotion, to have
Improve the effect of marketing activity to effect.
Specifically, in a kind of optional mode, above-mentioned steps S104, namely according to active rule, generate screening conditions
Sentence can refer to following steps implementation:
(1), according to active rule, operation expression corresponding with active rule is constructed；Wherein, operation expression and portrait
Label is related；Specifically, operation expression is made of operation variable and operator；Operation variable is the label of portrait tag combination
Value, wherein portrait tag combination includes a variety of portrait labels；There are many types for operator, including add, subtract, multiplication and division, being equal to, no
Be equal to, be greater than, being less than, being more than or equal to, being less than or equal to, value range or and it is non-, include, do not include, at least have one, is complete
Portion exists and bracket etc., can support a variety of operations carried out to portrait tag combination, pair or and operation, bracket priority, sql
The operation of implementing result provides powerful enabling capabilities.It for ease of understanding, include three kinds of portrait labels with tag combination of drawing a portrait,
Namely there are for three operation variables, associative operator constructs operation expression: a>10&& (a+c<20 | | b>c)；Wherein, become
A is measured, b, c take the label value of three kinds of portrait labels；The meaning of the expression formula is as a+c less than 20 or to meet a big b > c while
When 10, operation expression is set up, namely meets corresponding active rule.
(2), it is based on preset format program, operation expression is converted and generates screening conditions sentence.Preset programming lattice
Formula can be java language, C language, SQL (Structured Query Language, structured query language) and Pascal
Language etc., specifically, by taking Pascal language as an example, above-mentioned operation expression: a>10&& (a+c<20 | | b>c)；It can be corresponding turn
It is as follows to change generation screening conditions sentence: IF a>10&& (a+c<20 | | b>c) THEN RETURN true END ELSE RETURN
false END；The screening conditions sentence includes three screening conditions, i.e., if a+c less than 20 or while b > c to meet a big
In 10, output is correct；Otherwise, output error.In addition, when practical application, before executing the screening conditions sentence, need first to a,
B and c carries out initialization assignment；Such as BEGIN CONST a, b=10, c=20END.
Specifically, the embodiment of the invention also provides a kind of specific embodiments of above-mentioned steps S106, comprising:
Step (1), when monitoring that activity-triggered event occurs, according to screening conditions sentence, in preset database
Search portrait label corresponding with screening conditions sentence；Specifically, according to screening conditions sentence, it is first determined the screening conditions language
Variable in sentence, i.e. portrait tag combination；And then each portrait in the portrait tag combination is searched in preset database
Label.
The label value of the portrait label found is substituted into screening conditions sentence, to judge screening conditions by step (2) one by one
Whether sentence is true；Wherein, screening conditions sentence is set according to the gradient of above-mentioned active rule, may include multiple screening items
Part.When the label value for label of drawing a portrait meets any screening conditions, that is, it can determine that screening conditions sentence is set up.
The portrait label found is determined as target portrait label when screening conditions sentence is set up by step (3).
In addition, control Same Scene or same channel to the excessive marketing of user to promote the experience of user, reduce because
User satisfaction is caused to reduce for sales publicity.Activity is pushed into target user in above-mentioned steps S108, can refer to following
Mode is implemented:
Judge that the phone number of target user whether there is in preset rejection list；Wherein, list is rejected to be stored with
Rejection pushes the phone number of movable user；If so, filtering out the target user not to its push activity；If
It is no, activity is pushed into target user.
Further, the above method further include: acquire the behavioral data of user；The portrait mark of user is extracted according to behavioral data
Label；The portrait label of user is stored in above-mentioned preset database.
Specifically, can be acquired in the internet behavior record in related web site platform according to different activity scenes from user
The behavioral data of user is to extract the portrait label of user.Such as, user there are registration information and has in a certain shopping website
Shopping Behaviors, can acquire the user behavior and extract portrait label includes its name, age, gender, the monthly average consumption amount of money, shopping
Range and hobby etc..It is pre- the portrait label of user to be stored in also using big data analysis technology when practical application
If before in database, being analyzed portrait label and wherein promoting valuable data, such as moon for marketing activity publicity
These valuable data are stored in databases by the equal amount of consumption and hobby etc., and filter out non-essential data, are passed through
Such mode can save the memory headroom of database, facilitate the operational efficiency for promoting database.
In a kind of optional mode, above-mentioned preset database can be MongoDB database.MongoDB database
It is the NoSQL database based on distributed document storage, supports singly-bound index, multi-key index metadata, full-text index and geographical position
Index is set, referred to as closest to the non-relational database of relational database；Every table number need to be defined compared to traditional SQL database
According to structure, MongoDB database does not have table structure concept, before using one table, does not need to carry out any initialization behaviour
Make.It is not limited by table structure, suitable for need to often change the business scenario of field and extension；MongoDB is done using duplication collection
More copy storages, to guarantee the safety of data.Meanwhile the allocation methods built in MongoDB can easily carry out data
The extension of scale.Allocation methods include automaticdata interface, and dynamic capacity-expanding and capacity reducing etc. are a series of to be needed in other databases
A large amount of manually-operated work, while the unified access entrance to database being provided, it does not need to be distributed again in application layer, show
Work reduces cost of labor.
The corresponding above method, the embodiment of the invention also provides a kind of program execution flow figures of movable method for pushing, such as
Activity-triggered event, the screening conditions sentence comprising multiple screening conditions are shown shown in Fig. 2, in figure (specifically, showing in figure
Gone out three screening conditions, respectively the first screening conditions, the second screening conditions and third screening conditions) and with it is multiple it is corresponding sieve
Selecting the portrait tag combination of conditional statement variable, (specifically, be shown in figure three portrait tag combinations, respectively first is drawn
As tag combination, the second portrait tag combination and third portrait tag combination).The process that program executes is as follows: working as activity-triggered
When event occurs, successively judge that the first portrait tag combination, the second portrait tag combination and third portrait tag combination whether may be used
Screening conditions sentence is set up, and exports the portrait tag combination that screening conditions sentence can be made to set up.To judge the first portrait mark
For whether label combination can be such that screening conditions sentence sets up, specifically, the first portrait tag combination is successively substituted into the first screening
Condition, the second screening conditions and third screening conditions；Judge whether the first portrait tag combination meets any condition；If
It is then to export the first portrait tag combination；If it is not, then filtering out the first portrait tag combination.In three portrait tag combinations
The portrait label in portrait tag combination that can be exported is preceding aim portrait label；It is corresponding to extract target portrait label
The cell-phone number of user judges that the cell-phone number whether there is in rejection list (specifically, in rejection list shown in figure 2
Including three phone numbers, respectively the first phone number, the second phone number and third phone number)；If not, by target
The corresponding user of portrait label is determined as target user, and activity is pushed to target user；If it is, ignore the user not to
Its push activity.
When practical application, it is preferred to use java language writes above procedure, and java language has api interface abundant, energy
Enough easily docking different platform systems.Above procedure supports flexible configuration built-in filter, can be configured according to different business demand
Content of policy decision is repeated to filter and be covered, and is executed and output sequence；High serious forgiveness and exception handling, developer can bases
Business demand specifies different exception handlings, guarantees that operation parsing is accurate；High concurrent high efficiency takes in external interface
In the case that business is without delay machine, the programmed algorithm 98.99% guarantees that 100ms exports the result of decision in the case where complicated condition,
100% completes decision in 200ms.
Above-mentioned movable method for pushing provided in an embodiment of the present invention is based on marketing activity, further according to user's portrait label
Various combination, pass through the screening of screening conditions sentence and segment different tenant group.Enterprise businessman can be helped to quickly generate mesh
Customers are marked, for different clients group, the decision of efficiently and accurately goes out the personalized output result customized.In conjunction with 4W1H (that is,
" when, where, who, what and how ") mentality of designing, using user draw a portrait label as data source, when activity-triggered event
Occur (i.e. when), the relevant marketing activity content (i.e. what) in matched data source, (i.e. based on data source screening target user
Who), (i.e. how) is configured by default channel, short message, suspended window or pop-up etc. are by movable intelligently pushing to target user
The of receivable position (i.e. where), the mobile phone or receivable suspended window of such as acceptable short message or pop-up prompting message
Tripartite's platform etc..Specifically, a kind of 4W1H design structure schematic diagram as shown in Figure 3.
Based on this, enterprise businessman can carry out basic data configuration management to marketing activity, and such as event is (that is, activity
Trigger event) it manages, tie up and draw movable (that is, marketing activity is regular) management and marketing script (that is, movable push words art mould
Version) management；The data of marketing activity, such as marketing activity can also be called with analysis, marketing program hit analysis, business personnel
Configuration monitoring and strategic decision-making time analysis etc. are for statistical analysis, and assessment report is shown in real time, so that enterprise controls in time
Marketing activity development condition.Enterprise businessman can be allowed to catch best marketing business opportunity, real-time matching battalion in time in this way
Pin strategy, finds the potential marketing business opportunity of user, and carry out wisdom recommendation in time；Batch worksheet processing configures marketing strategy, constantly tries
It calculates and generates target user's inventory, efficiently and accurately specific aim precision marketing is carried out to user.Enterprise marketing from " internet+" epoch into
Enter " intelligence+" epoch, while also greatly improving consumer products perception and satisfaction.
Corresponding above-mentioned movable method for pushing, referring to fig. 4, the embodiment of the invention provides a kind of movable driving means, comprising:
Active configuration information receiving module 402, the movable configuration for being inputted by preset interface administrator
Information；Wherein, configuration information includes active rule and activity-triggered event；
Screening conditions sentence generation module 404, for generating screening conditions sentence according to active rule；
Target draw a portrait label filtration module 406, for when monitor activity-triggered event occur when, according to screening conditions language
Sentence extracts the target portrait label for meeting screening conditions sentence from preset database；Wherein, it is stored in database multiple
The portrait label of user；
Target user's pushing module 408 for the corresponding user of target portrait label to be determined as target user, and will live
It is dynamic to push to target user.
The embodiment of the invention provides a kind of movable driving means, are inputted first by preset interface administrator
Movable configuration information；Wherein, configuration information includes active rule and activity-triggered event；Then it according to active rule, generates
Screening conditions sentence；When monitoring that activity-triggered event occurs, extracted from preset database according to screening conditions sentence
Meet the target portrait label of screening conditions sentence；Wherein, the portrait label of multiple users is stored in database；In turn by mesh
The corresponding user of mark portrait label is determined as target user, and activity is pushed to target user.The embodiment of the present invention pass through by
Active rule generates screening conditions, and the portrait tag match based on stored multiple users meets the target use of screening conditions
Family, so that activity is pushed to target user, compared to the publicity mode directly by activity publication in the network platform, the present embodiment
This mode provided can targetedly select target user and carry out event promotion, so that marketing activity be effectively promoted
Effect.
The technical effect of device provided by the present embodiment, realization principle and generation is identical with previous embodiment, for letter
It describes, Installation practice part does not refer to place, can refer to corresponding contents in preceding method embodiment.
Further, the present embodiment additionally provides a kind of electronic equipment, including memory and processor, is stored in memory
The computer program that can be run on a processor, processor realize the step of above-mentioned movable method for pushing when executing computer program
Suddenly.
The structural schematic diagram of a kind of electronic equipment shown in Figure 5 shows electronic equipment 500, comprising: processor
50, memory 51, bus 52 and communication interface 53, processor 50, communication interface 53 and memory 51 are connected by bus 52；Place
Reason device 50 is for executing the executable module deposited and stored in 51, such as computer program.
Wherein, memory 51 may include high-speed random access memory (RAM, Random Access Memory),
It may further include non-labile memory (non-volatile memory), for example, at least a magnetic disk storage.By extremely
A few communication interface 53 (can be wired or wireless) is realized logical between the system network element and at least one other network element
Letter connection, can be used internet, wide area network, local network, Metropolitan Area Network (MAN) etc..
Bus 52 can be isa bus, pci bus or eisa bus etc..It is total that bus can be divided into address bus, data
Line, control bus etc..Only to be indicated with a four-headed arrow in Fig. 5, it is not intended that an only bus or one convenient for indicating
The bus of seed type.
Wherein, memory 51 is for storing program 501, and processor 50 executes program 501 after receiving and executing instruction,
Method performed by the device that the stream process that aforementioned any embodiment of the embodiment of the present invention discloses defines can be applied to processor
In 50, or realized by processor 50.
Processor 50 may be a kind of IC chip, the processing capacity with signal.During realization, above-mentioned side
Each step of method can be completed by the integrated logic circuit of the hardware in processor 50 or the instruction of software form.Above-mentioned
Processor 50 can be general processor, including central processing unit (Central Processing Unit, abbreviation CPU), network
Processor (Network Processor, abbreviation NP) etc.；It can also be digital signal processor (Digital Signal
Processing, abbreviation DSP), specific integrated circuit (Application Specific Integrated Circuit, referred to as
ASIC), ready-made programmable gate array (Field-Programmable Gate Array, abbreviation FPGA) or other are programmable
Logical device, discrete gate or transistor logic, discrete hardware components.It may be implemented or execute in the embodiment of the present invention
Disclosed each method, step and logic diagram.General processor can be microprocessor or the processor is also possible to appoint
What conventional processor etc..The step of method in conjunction with disclosed in the embodiment of the present invention, can be embodied directly in hardware decoding processing
Device executes completion, or in decoding processor hardware and software module combination execute completion.Software module can be located at
Machine memory, flash memory, read-only memory, programmable read only memory or electrically erasable programmable memory, register etc. are originally
In the storage medium of field maturation.The storage medium is located at memory 51, and processor 50 reads the information in memory 51, in conjunction with
Its hardware completes the step of above method.
Further, the embodiment of the invention also provides a kind of computer readable storage medium, computer readable storage mediums
On be stored with computer program, when which is run by processor execute any of the above-described activity method for pushing step
Suddenly.Specific implementation can be found in embodiment of the method, and details are not described herein.
In several embodiments provided herein, it should be understood that disclosed systems, devices and methods, it can be with
It realizes by another way.The apparatus embodiments described above are merely exemplary, for example, the division of the unit,
Only a kind of logical function partition, there may be another division manner in actual implementation, in another example, multiple units or components can
To combine or be desirably integrated into another system, or some features can be ignored or not executed.Another point, it is shown or beg for
The mutual coupling, direct-coupling or communication connection of opinion can be through some communication interfaces, device or unit it is indirect
Coupling or communication connection can be electrical property, mechanical or other forms.
The unit as illustrated by the separation member may or may not be physically separated, aobvious as unit
The component shown may or may not be physical unit, it can and it is in one place, or may be distributed over multiple
In network unit.It can select some or all of unit therein according to the actual needs to realize the mesh of this embodiment scheme
's.
It, can also be in addition, the functional units in various embodiments of the present invention may be integrated into one processing unit
It is that each unit physically exists alone, can also be integrated in one unit with two or more units.
It, can be with if the function is realized in the form of SFU software functional unit and when sold or used as an independent product
It is stored in the executable non-volatile computer-readable storage medium of a processor.Based on this understanding, of the invention
Technical solution substantially the part of the part that contributes to existing technology or the technical solution can be with software in other words
The form of product embodies, which is stored in a storage medium, including some instructions use so that
One computer equipment (can be personal computer, server or the network equipment etc.) executes each embodiment institute of the present invention
State all or part of the steps of method.And storage medium above-mentioned includes: USB flash disk, mobile hard disk, read-only memory (ROM, Read-
Only Memory), random access memory (RAM, Random Access Memory), magnetic or disk etc. are various can be with
Store the medium of program code.
Finally, it should be noted that embodiment described above, only a specific embodiment of the invention, to illustrate the present invention
Technical solution, rather than its limitations, scope of protection of the present invention is not limited thereto, although with reference to the foregoing embodiments to this hair
It is bright to be described in detail, those skilled in the art should understand that: anyone skilled in the art
In the technical scope disclosed by the present invention, it can still modify to technical solution documented by previous embodiment or can be light
It is readily conceivable that variation or equivalent replacement of some of the technical features；And these modifications, variation or replacement, do not make
The essence of corresponding technical solution is detached from the spirit and scope of technical solution of the embodiment of the present invention, should all cover in protection of the invention
Within the scope of.Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (10)
1. a kind of activity method for pushing characterized by comprising
The movable configuration information inputted by preset interface administrator；Wherein, the configuration information includes activity rule
Then with activity-triggered event；
According to the active rule, screening conditions sentence is generated；
When monitoring that the activity-triggered event occurs, symbol is extracted from preset database according to the screening conditions sentence
Close the target portrait label of the screening conditions sentence；Wherein, the portrait label of multiple users is stored in the database；
The corresponding user of target portrait label is determined as target user, and the activity is pushed into the target and is used
Family.
2. the method according to claim 1, wherein described according to the active rule, generation screening conditions language
The step of sentence, comprising:
According to the active rule, operation expression corresponding with the active rule is constructed；Wherein, the operation expression with
The portrait label is related；
Based on preset format program, the operation expression is converted and generates screening conditions sentence.
3. according to the method described in claim 2, it is characterized in that, described according to the screening conditions sentence, from preset number
According to the step of extracting the target portrait label for meeting the screening conditions sentence in library, comprising:
According to the screening conditions sentence, portrait mark corresponding with the screening conditions sentence is searched in preset database
Label；
The label value of the portrait label found is substituted into the screening conditions sentence one by one, to judge the screening conditions
Whether sentence is true；
If so, the portrait label found is determined as target portrait label.
4. the method according to claim 1, wherein the portrait label of the user includes the basic letter of user
Breath；Wherein, the essential information includes name, age, gender and phone number.
5. according to the method described in claim 4, it is characterized in that, the step that the activity is pushed to the target user
Suddenly, comprising:
Judge that the phone number of the target user whether there is in preset rejection list；Wherein, the rejection list is deposited
Contain the phone number that rejection pushes movable user；
If not, the activity is pushed to the target user.
6. the method according to claim 1, wherein the method also includes:
Acquire the behavioral data of user；
The portrait label of the user is extracted according to the behavioral data；
The portrait label of the user is stored in the database.
7. the method according to claim 1, wherein the preset database is MongoDB database.
8. a kind of activity driving means characterized by comprising
Active configuration information receiving module, the movable configuration information for being inputted by preset interface administrator；Its
In, the configuration information includes active rule and activity-triggered event；
Screening conditions sentence generation module, for generating screening conditions sentence according to the active rule；
Target draw a portrait label filtration module, for when monitor the activity-triggered event occur when, according to the screening conditions
Sentence extracts the target portrait label for meeting the screening conditions sentence from preset database；Wherein, in the database
It is stored with the portrait label of multiple users；
Target user's pushing module, for the corresponding user of target portrait label to be determined as target user, and will be described
Activity pushes to the target user.
9. a kind of electronic equipment, which is characterized in that including memory and processor, being stored in the memory can be at the place
The computer program run on reason device, the processor realize that the claims 1 to 7 are any when executing the computer program
The step of method described in item.
10. a kind of computer readable storage medium, computer program, feature are stored on the computer readable storage medium
The step of being, the described in any item methods of the claims 1 to 7 executed when the computer program is run by processor.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201811030680.6A CN109118296A (en) | 2018-09-04 | 2018-09-04 | Movable method for pushing, device and electronic equipment |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201811030680.6A CN109118296A (en) | 2018-09-04 | 2018-09-04 | Movable method for pushing, device and electronic equipment |
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| CN201811030680.6A Pending CN109118296A (en) | 2018-09-04 | 2018-09-04 | Movable method for pushing, device and electronic equipment |
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