CN111815339A - Marketing information pushing method and equipment - Google Patents
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
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Abstract
The invention discloses a marketing information pushing method and equipment, wherein the method comprises the following steps: in response to a request for pushing marketing information to a client through a target contact, determining frequency information of the target contact; determining whether a preset frequency control rule exists according to the frequency information, and if so, judging the control rule of the frequency information to obtain a judgment result; wherein the frequency control rule comprises one or more of the following: personalized frequency information control rules, systems and contact frequency control rules; and determining whether to push marketing information to the client through the target contact according to the judgment result. According to the scheme, frequency control is implemented from the perspective of the target contact and the client, good user experience is achieved, and when configuration information related to the target contact is changed, frequency information stored in a memory database does not need to be modified, so that good expandability and flexibility are achieved.
Description
Technical Field
The invention relates to the technical field of information pushing, in particular to a marketing information pushing method and equipment.
Background
In the prior art, a marketing platform for pushing marketing information to a client transits to a multi-mode marketing system through a centralized marketing means and mode, multiple marketing modes are mapped respectively through multiple channels, and frequent control is performed on channel merchants, so that the marketing information is controlled within a reasonable range. The main scheme is as follows: firstly, marketing frequency information is configured according to the service type, and the upper limit of the marketing frequency and the time interval for pushing the two adjacent marketing information are determined at the same time; then, loading and configuring (initializing) new user frequency information according to a newly added user view table every day by a Solid memory database frequency control table; and continuously, the marketing frequency control service determines whether marketing is possible or not by inquiring the data such as the marketing frequency, the marketing interval and the like in the memory database, and pushes marketing information if marketing is possible.
However, the frequency control method in the prior art is severely limited by hierarchy, has poor expandability and flexibility, and cannot implement frequency control from the perspective of contacts and clients.
In summary, a marketing information pushing scheme which is not severely limited by hierarchy, has better expandability and flexibility, and can implement frequency control from the point of contact and the client is absent in the prior art scheme.
Disclosure of Invention
The embodiment of the invention aims to provide a marketing information pushing method and a marketing information pushing system, and solves the technical problem that a marketing information pushing scheme which is not seriously limited by layers, has better expandability and flexibility and can implement frequency control from the point of contact and a client side is lacked in the prior art.
To solve the above technical problem, the embodiment of the present invention is implemented as follows:
in a first aspect, a marketing information pushing method provided in an embodiment of the present invention includes:
in response to a request for pushing marketing information to a client through a target contact, determining frequency information of the target contact;
determining whether a preset frequency control rule exists according to the frequency information, and if so, judging the control rule of the frequency information to obtain a judgment result; wherein the frequency control rules include one or more of: personalized frequency information control rules, systems and contact frequency control rules;
and determining whether to push marketing information to the client through the target contact according to the judgment result.
Preferably, if the preset frequency control rule is an individualized frequency information control rule,
the determining whether to push the marketing information to the client through the target contact according to the judgment result comprises:
and if the frequency information meets the personalized frequency control rule, executing the process of pushing the marketing information to a client through the target contact point, and updating the frequency information of the target contact point.
Preferably, if the preset frequency control rule is a system and contact frequency control rule,
the determining whether to push the marketing information to the client through the target contact according to the judgment result comprises:
and if the frequency information meets the system and contact frequency control rule, executing the process of pushing the marketing information to the client through the target contact, and updating the frequency information of the target contact.
Preferably, if the frequency control rule comprises an individualized frequency information control rule, a system and a contact frequency control rule;
the determining whether to push the marketing information to the client through the target contact according to the judgment result comprises:
and if the frequency information meets the requirements of the personalized frequency information control rule and the frequency information meets the requirements of the system and the contact frequency control rule, executing the process of pushing the marketing information to the client through the target contact and updating the frequency information of the target contact.
Preferably, the determining whether to push the marketing information to the client through the target contact point according to the judgment result includes:
and if the frequency information does not meet the requirement of one of the personalized frequency information control rule, the personalized frequency information control system and the contact frequency control rule, not executing the process of pushing the marketing information to the client through the target contact.
Preferably, the method further comprises:
and if it is determined that a preset frequency control rule does not exist according to the frequency information, executing a process of pushing the marketing information to a client through the target contact point, and updating the frequency information of the target contact point.
Preferably, after determining the frequency information of the target contact point in response to the request for pushing the marketing information to the client through the target contact point, the method further comprises:
and executing a frequency preprocessing process aiming at the frequency information of the target contact.
In a second aspect, a marketing information pushing device provided according to an embodiment of the present invention includes:
the system comprises a frequency information determining module, a frequency information determining module and a processing module, wherein the frequency information determining module is used for responding to a request of pushing marketing information to a client through a target contact point and determining the frequency information of the target contact point;
the judging module is used for determining whether a preset frequency control rule exists according to the frequency information, and if so, judging the control rule of the frequency information to obtain a judging result; wherein the frequency control rules include one or more of: personalized frequency information control rules, systems and contact frequency control rules;
and the processing module is used for determining whether to push marketing information to the client through the target contact according to the judgment result.
In a third aspect, a marketing information pushing device provided according to an embodiment of the present invention includes: a memory, a processor and a computer program stored on the memory and executable on the processor, the computer program, when executed by the processor, implementing the steps of the method of any one of the above.
In a fourth aspect, a computer-readable storage medium is provided according to an embodiment of the present invention, the computer-readable storage medium having stored thereon a computer program, which when executed by a processor, implements the steps of the method of any one of the above.
According to the marketing information pushing method provided by the embodiment of the invention, after a request for pushing marketing information to a client through a target contact is received, frequency information of the target contact is determined, whether a preset frequency control rule exists or not is determined according to the frequency information, on the premise that the preset frequency control rule exists, the frequency information is judged according to the control rule to obtain a judgment result, and whether the marketing information is pushed to the client through the target contact or not is determined according to the judgment result; meanwhile, the configuration information of the target contact is stored in the oracle database, and the frequency information of the target contact is stored in the memory database, so that when the configuration information of the target contact is changed at present, the frequency information stored in the memory database does not need to be modified, and the scheme has good expandability and flexibility.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the invention and not to limit the invention. In the drawings:
fig. 1 is a flowchart of a marketing information pushing method according to an embodiment of the present invention;
fig. 2-5 are flow charts of marketing information pushing methods under different conditions in the embodiment of the present invention, respectively;
fig. 6 is a block diagram of a marketing information pushing device according to an embodiment of the present invention;
fig. 7 is a schematic diagram of a hardware structure of a marketing information pushing device in an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The embodiment of the invention provides a marketing information pushing method, which is applied to pushing marketing information to a mobile terminal with communication capacity, wherein the mobile terminal can be a mobile terminal such as a mobile phone and a tablet personal computer.
Example one
Fig. 1 is a flowchart of a marketing information pushing method according to an embodiment of the present invention, and as can be seen from the diagram, the marketing information pushing method may include the following steps:
step S102, responding to a request for pushing marketing information to a client through a target contact point, and determining frequency information of the target contact point;
in the embodiment of the invention, the frequency information of the target contact can be stored in the Solid memory database. After receiving a request for pushing marketing information to a client through a target contact point, frequency information of the target contact point can be called from a Solid memory database. The frequency information includes: specifically, the storage form of the marketing information in the Solid memory database adopts a table form as described in the following table 1:
TABLE 1
In the embodiment of the invention, the client number can be the number of the SIM card of the mobile terminal, and the marketing contact time is stored with the historical time for sending the marketing information through the target contact point. Wherein, the target contact can be a short message, a palm business hall and the like.
Step S104, determining whether a preset frequency control rule exists according to the frequency information, and if so, judging the control rule of the frequency information to obtain a judgment result; wherein the frequency control rules include one or more of: personalized frequency information control rules, systems and contact frequency control rules;
in the embodiment of the invention, in order to reduce the burden of the memory database and ensure the operation efficiency of the terminal, the preset frequency control rule is stored in a non-memory database, such as an oracle database. When the preset frequency rule is determined to exist according to the frequency information, the preset frequency control rule can be searched from the non-memory database, and the preset frequency control rule can be an individualized frequency information control rule and/or a system and contact frequency control rule. For a specific embodiment, the preset frequency rule may be stored in an Oracle database as configuration information of the target touch. When it is required to determine whether the frequency information meets the requirement of the preset frequency control rule, the preset frequency control rule of the corresponding target contact point can be called from the oracle data, and then a judgment result is obtained according to the frequency information of the target contact point and the preset frequency control rule.
Further, the personalized frequency control rule is based on the client itself, such as the number of times of pushing the marketing information to the client through the target contact, the time interval of last pushing the marketing information, and the like.
And S106, determining whether to push marketing information to the client through the target contact according to the judgment result.
In the embodiment of the invention, whether marketing information is pushed to the client side through the target contact is further determined according to the determined judgment result, if the determined judgment result is that the marketing information is pushed to the client side through the target contact, the process of pushing the marketing information to the client side through the target contact is executed, the frequency information is updated to the Solid memory database, and the frequency information which is released last time is updated to the memory database.
According to the marketing information pushing method provided by the embodiment of the invention, after a request that a target contact pushes marketing information to a client is received, if a preset frequency control rule is determined to exist according to frequency information, a judgment result is obtained according to whether the frequency information meets the frequency control rule or not according to the frequency control rule, and then whether the marketing information is pushed to the client through the target contact is determined according to the judgment result. Therefore, the scheme can implement frequency control from the angles of the target contact and the client, and has good user experience; meanwhile, the configuration information of the target contact is stored in the oracle database, and the frequency information of the target contact is stored in the memory database, so that when the configuration information of the target contact is changed at present, the frequency information stored in the memory database does not need to be modified, and the scheme has good expandability and flexibility.
In one embodiment, if the preset frequency control rule is an individualized frequency information control rule,
referring to fig. 2, in step S106, the determining whether to push the marketing information to the client through the target contact point according to the determination result includes:
and if the frequency information meets the personalized frequency control rule, executing the process of pushing the marketing information to a client through the target contact point, and updating the frequency information of the target contact point.
In the embodiment of the invention, when the preset frequency control rule in the oracle database only contains the personalized frequency control rule, if the judgment result shows that the frequency information meets the personalized frequency control rule, the process of pushing the marketing information to the client through the target contact is executed, and the frequency information after the marketing information is pushed to the client is updated to the memory database.
Specifically, the personalized frequency control rule may be a frequency filtering rule for a single marketing term, for example, the single marketing term contacts X times at most in a preset time period (e.g., one month), each contact interval is Y days, and the frequency is counted, if before pushing the marketing information, the frequency M1 of the single marketing term in the preset time period is first calculated according to the frequency information in the memory database, and if M1 is greater than or equal to X, the process of pushing the marketing information to the client through the target contact point is not executed; otherwise, calculating a time interval M2 between the current time and the last marketing time within a preset time period according to the frequency information in the memory database, wherein the time interval specified in the personalized frequency control information is greater than Y, and if M2 is less than or equal to Y, the process of pushing the marketing information to the client through the target contact is not executed.
In this embodiment of the present invention, before determining whether the personalized frequency control rule is satisfied, the method further includes:
and cleaning the marketing information outside the current time period range according to the time period range to be controlled, and deleting the frequency information which is 30 days away from the current time if the 30 days are taken as a period.
Therefore, in the embodiment of the present invention, when the frequency information retrieved from the memory database simultaneously satisfies that a single marketing expression contacts X times at most within a preset time period (e.g., one month), and the time interval specified in the personalized frequency control information is greater than Y, the process of pushing the marketing information to the client through the target contact point is executed, and the pushed marketing information is updated to the memory database according to the format in table 1.
In one embodiment of the present invention, if the preset frequency control rule is a system and touch frequency control rule,
in the step S106, determining whether to push marketing information to the client through the target contact according to the determination result includes:
and if the frequency information meets the system and contact frequency control rule, executing the process of pushing the marketing information to the client through the target contact, and updating the frequency information of the target contact.
In the embodiment of the present invention, the system and the touch frequency control rule may be:
firstly, presetting n characters which correspond to numbers 1-n one by one;
if 56 characters are set, the characters are 1234AB … … YZAb … … yz respectively, and are respectively corresponding to 1-56 one by one;
calculating the frequency N1 of the characters of the current day of the marketing information pushed to the client through the target contact, realizing N1 pieces/day, if N1 is larger than or equal to N1, not executing the process of pushing the marketing information to the client through the target contact, otherwise:
calculating the times N2 of all frequency characters of the last 30 days to realize Y/30 days, if N2 is greater than or equal to Y, not executing the process of pushing marketing information to the client through the target contact point, otherwise:
and calculating the interval of the frequency character N1 of the current day and the last marketing frequency character to be N3, so that the contact time interval of each time is Z1 days, and if N3 is smaller than Z1, the process of pushing marketing information to the client through the target contact is not executed, otherwise, the process of pushing marketing information to the client through the target contact is executed.
In an embodiment of the invention, the calculation method of the daily frequency characters may be [ milliseconds (current-1970/1/100: 00:00)/1 day milliseconds ]% n; and the frequency of the day character realization X1/day, the 30 day all frequency character realization times Y/30 days, and the frequency of the day character and the last marketing frequency character interval natural N3 are specified in the system and frequency of touch control rules.
In the embodiment of the present invention, before determining whether the system and the touch frequency control rule are satisfied, the method further includes: and (4) completing the customer number records lacking in the marketing contact frequency record table by taking the current effective customer list cut off by the operator as a reference. And the marketing contact record table is stored in an internal memory database and is called from the internal memory database when needed.
In one embodiment, if the frequency control rule comprises an individualized frequency information control rule and a system and contact frequency control rule;
the determining whether to push the marketing information to the client through the target contact according to the judgment result comprises:
and if the frequency information meets the requirements of the personalized frequency information control rule and the frequency information meets the requirements of the system and the contact frequency control rule, executing the process of pushing the marketing information to the client through the target contact and updating the frequency information of the target contact.
In an embodiment of the present invention, if the frequency control rule includes an individualized frequency information control rule and a system and touch frequency control rule, it is necessary to perform one-by-one judgment on whether the frequency information satisfies the individualized frequency control rule and whether the frequency information satisfies the system and touch frequency control rule, and a specific judgment sequence is not specifically limited. As shown in fig. 3, it may be first detected whether the frequency information meets the requirements of the personalized information control rule, if so, it is continuously determined whether the frequency information meets the system and contact frequency control rules, and if so, a process of pushing the marketing information to the client through the target contact is performed, and the frequency information of the target contact is updated.
It is noted that, in an embodiment of the present invention, it may also be determined whether the frequency information meets the system and contact frequency control rule, and when the system and contact frequency control rule is met, it is determined whether the frequency information meets the personalized frequency control rule, and when the personalized frequency control rule is also met, a process of pushing the marketing information to the client through the target contact is executed, and the frequency information of the target contact is updated.
Further, in an embodiment of the present invention, the step S106 includes:
and if the frequency information does not meet the requirement of one of the personalized frequency information control rule, the personalized frequency information control system and the contact frequency control rule, not executing the process of pushing the marketing information to the client through the target contact.
In the embodiment of the invention, if the preset frequency control rule comprises an individualized frequency information control rule, a system and a contact frequency control rule, if the frequency information is firstly detected to meet the individualized frequency information control rule, when the frequency information is detected not to meet the individualized frequency information control rule, the frequency information does not need to be detected to meet the system and the contact frequency control rule, and the process of pushing the marketing information to the client through a target contact is not directly executed. Similarly, if it is detected that the frequency information meets the system and contact frequency control rules, when it is detected that the frequency information does not meet the system and contact frequency control rules, it is not necessary to detect whether the personalized frequency information control rules are met, and the process of pushing the marketing information to the client through the target contact is not executed directly. It can be seen that, in the embodiment of the present invention, if it is detected that the frequency information does not satisfy any one of the preset frequency control rules, detection of other rule information is not required, and therefore, the scheme effectively ensures efficiency of pushing marketing information to the client through the target contact.
In one embodiment, referring to fig. 4, the method further comprises:
and if it is determined that a preset frequency control rule does not exist according to the frequency information, executing a process of pushing the marketing information to a client through the target contact point, and updating the frequency information of the target contact point.
In an embodiment of the present invention, the frequency information of the individual target contact is not excluded, and there is no corresponding frequency control rule in the memory database, that is, the frequency information of the individual target contact is not controlled by the frequency control rule, at this time, the process of pushing the marketing information to the client through the target contact is directly executed, and the frequency information of the target contact is updated.
In one embodiment, referring to fig. 5, in the embodiment of the present invention, after determining the frequency information of the target contact point in response to the request for pushing the marketing information to the client through the target contact point, the step S102 further includes:
and step S103, executing a frequency preprocessing process aiming at the frequency information of the target contact.
The marketing information pushing method provided by the embodiment of the invention,
according to the marketing information pushing method provided by the embodiment of the invention, after a request for pushing marketing information to a client through a target contact is received, frequency information of the target contact is determined, whether a preset frequency control rule exists or not is determined according to the frequency information, on the premise that the preset frequency control rule exists, the frequency information is judged according to the control rule to obtain a judgment result, and whether the marketing information is pushed to the client through the target contact or not is determined according to the judgment result; meanwhile, the configuration information of the target contact is stored in the oracle database, and the frequency information of the target contact is stored in the memory database, so that when the configuration information of the target contact is changed at present, the frequency information stored in the memory database does not need to be modified, and the scheme has good expandability and flexibility.
Corresponding to the marketing information pushing method provided in the foregoing embodiment, an embodiment of the present invention provides a marketing information pushing apparatus, and referring to fig. 6, the marketing information pushing apparatus according to the embodiment of the present invention includes:
a frequency information determination module 62, configured to determine frequency information of a target contact point in response to a request for pushing marketing information to a client through the target contact point;
a judging module 64, configured to determine whether a preset frequency control rule exists according to the frequency information, and if so, perform control rule judgment on the frequency information to obtain a judgment result; wherein the frequency control rules include one or more of: personalized frequency information control rules, systems and contact frequency control rules;
and the processing module 66 is configured to determine whether to push the marketing information to the client through the target contact point according to the determination result.
In an embodiment, if the preset frequency control rule is an individualized frequency information control rule, the processing module 66 is further configured to:
and if the frequency information meets the personalized frequency control rule, executing the process of pushing the marketing information to a client through the target contact point, and updating the frequency information of the target contact point.
In one embodiment, if the predetermined frequency control rule is a system and touch frequency control rule,
the processing module 66 is further configured to:
and if the frequency information meets the system and contact frequency control rule, executing the process of pushing the marketing information to the client through the target contact, and updating the frequency information of the target contact.
In one embodiment, if the frequency control rule comprises an individualized frequency information control rule and a system and contact frequency control rule;
the processing module 66 is further configured to:
and if the frequency information meets the requirements of the personalized frequency information control rule and the frequency information meets the requirements of the system and the contact frequency control rule, executing the process of pushing the marketing information to the client through the target contact and updating the frequency information of the target contact.
In one embodiment, the processing module 66 is further configured to:
and if the frequency information does not meet the requirement of one of the personalized frequency information control rule, the personalized frequency information control system and the contact frequency control rule, not executing the process of pushing the marketing information to the client through the target contact.
In one embodiment, the processing module 66 is further configured to: :
and if it is determined that a preset frequency control rule does not exist according to the frequency information, executing a process of pushing the marketing information to a client through the target contact point, and updating the frequency information of the target contact point.
In one embodiment, the apparatus further comprises:
and the preprocessing module is used for executing a frequency preprocessing process aiming at the frequency information of the target contact.
In the marketing information pushing device provided in the embodiment of the present invention, after receiving a request for pushing marketing information to a client by using a target contact, if it is determined that a preset frequency control rule exists according to frequency information, a determination result is obtained according to whether the frequency information satisfies the frequency control rule according to the frequency control rule, and then it is determined whether to push marketing information to the client through the target contact according to the determination result. Therefore, the scheme can implement frequency control from the angles of the target contact and the client, and has good user experience; meanwhile, the configuration information of the target contact is stored in the oracle database, and the frequency information of the target contact is stored in the memory database, so that when the configuration information of the target contact is changed at present, the frequency information stored in the memory database does not need to be modified, and the scheme has good expandability and flexibility.
Corresponding to the marketing information pushing method and apparatus provided by the embodiment of the present invention, the embodiment of the present invention provides a hardware structure of the marketing information pushing method and apparatus, and referring to fig. 7, the apparatus for upgrading a container cluster service application includes a processor 710, a transceiver 720, a memory 730, and a bus interface. Wherein:
in the embodiment of the present invention, the marketing information pushing apparatus 700 further includes: a computer program stored in the memory 730 and capable of running on the processor 710, where the computer program, when executed by the processor 710, implements each process in the methods shown in fig. 1 to 5, and can achieve the same technical effect, and is not described herein again to avoid repetition.
In FIG. 7, the bus architecture may include any number of interconnected buses and bridges, with one or more processors, represented by processor 710, and various circuits, represented by memory 730, linked together. The bus architecture may also link together various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. The bus interface provides an interface. The transceiver 720 may be a number of elements including a transmitter and a receiver that provide a means for communicating with various other apparatus over a transmission medium.
The processor 710 is responsible for managing the bus architecture and general processing, and the memory 730 may store data used by the processor 710 in performing operations.
The embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the computer program implements the processes of the method embodiments, and can achieve the same technical effects, and in order to avoid repetition, the details are not repeated here. The computer-readable storage medium may be a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal (such as a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
While the present invention has been described with reference to the embodiments shown in the drawings, the present invention is not limited to the embodiments, which are illustrative and not restrictive, and it will be apparent to those skilled in the art that various changes and modifications can be made therein without departing from the spirit and scope of the invention as defined in the appended claims.
Claims (10)
1. A marketing information pushing method is characterized by comprising the following steps:
in response to a request for pushing marketing information to a client through a target contact, determining frequency information of the target contact;
determining whether a preset frequency control rule exists according to the frequency information, and if so, judging the control rule of the frequency information to obtain a judgment result; wherein the frequency control rules include one or more of: personalized frequency information control rules, systems and contact frequency control rules;
and determining whether to push marketing information to the client through the target contact according to the judgment result.
2. The method of claim 1, wherein if the predetermined frequency control rule is an individualized frequency information control rule,
the determining whether to push the marketing information to the client through the target contact according to the judgment result comprises:
and if the frequency information meets the personalized frequency control rule, executing the process of pushing the marketing information to a client through the target contact point, and updating the frequency information of the target contact point.
3. The method of claim 1, wherein if the predetermined frequency control rule is a system and touch frequency control rule,
the determining whether to push the marketing information to the client through the target contact according to the judgment result comprises:
and if the frequency information meets the system and contact frequency control rule, executing the process of pushing the marketing information to the client through the target contact, and updating the frequency information of the target contact.
4. The method of claim 1, wherein if the frequency control rules include personalized frequency information control rules and system and touch frequency control rules;
the determining whether to push the marketing information to the client through the target contact according to the judgment result comprises:
and if the frequency information meets the requirements of the personalized frequency information control rule and the frequency information meets the requirements of the system and the contact frequency control rule, executing the process of pushing the marketing information to the client through the target contact and updating the frequency information of the target contact.
5. The method of claim 4, wherein determining whether to push marketing information to the client through the target contact point according to the determination result comprises:
and if the frequency information does not meet the requirement of one of the personalized frequency information control rule, the personalized frequency information control system and the contact frequency control rule, not executing the process of pushing the marketing information to the client through the target contact.
6. The method of claim 1, further comprising:
and if it is determined that a preset frequency control rule does not exist according to the frequency information, executing a process of pushing the marketing information to a client through the target contact point, and updating the frequency information of the target contact point.
7. The method of any of claims 1-6, wherein after determining frequency information for the target contact point in response to a request to push marketing information to a client through the target contact point, further comprising:
and executing a frequency preprocessing process aiming at the frequency information of the target contact.
8. A marketing information pushing apparatus, comprising:
the system comprises a frequency information determining module, a frequency information determining module and a processing module, wherein the frequency information determining module is used for responding to a request of pushing marketing information to a client through a target contact point and determining the frequency information of the target contact point;
the judging module is used for determining whether a preset frequency control rule exists according to the frequency information, and if so, judging the control rule of the frequency information to obtain a judging result; wherein the frequency control rules include one or more of: personalized frequency information control rules, systems and contact frequency control rules;
and the processing module is used for determining whether to push marketing information to the client through the target contact according to the judgment result.
9. A marketing information pushing apparatus, comprising: memory, processor and computer program stored on the memory and executable on the processor, which computer program, when executed by the processor, carries out the steps of the method according to any one of claims 1 to 7.
10. A computer-readable storage medium, characterized in that a computer program is stored on the computer-readable storage medium, which computer program, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 7.
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