CN112529640A - Data pushing method, system and related equipment - Google Patents
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Abstract
The embodiment of the invention provides a data pushing method, a data pushing system and related equipment, which are used for dynamically adjusting the coverage rate of a popularization user and improving the user experience. The method provided by the embodiment of the invention comprises the following steps: acquiring a setting instruction, wherein the setting instruction is used for indicating the trigger proportion of a target item; acquiring a trigger request corresponding to the target item; randomly determining whether to respond to the current trigger request according to the trigger proportion; and if the current trigger request is responded, the promotion information of the target project is sent to the target client corresponding to the current trigger request.
Description
Technical Field
The present invention relates to the field of data processing technologies, and in particular, to a data pushing method, a data pushing system, and a related device.
Background
With the rapid development of the internet, the demand for advertisement promotion is increasing day by day, and the channels for advertisement promotion are also diversified. When a product or activity message is popularized to a terminal, the current popularization system can carry out undifferentiated message popularization to the terminal. For example, when popularizing advertisements, preferential activities, pull-new registration, etc., each reachable terminal is covered in a full amount, which may cause a great deal of customer complaints, and the coverage rate of the popularization message cannot be dynamically adjusted, and the user experience is not good.
Disclosure of Invention
The embodiment of the invention provides a data pushing method, a data pushing system and related equipment, which are used for dynamically adjusting the coverage rate of a popularization user and improving the user experience.
A first aspect of an embodiment of the present invention provides a data pushing method, which may include:
acquiring a setting instruction, wherein the setting instruction is used for indicating the trigger proportion of a target item;
acquiring a trigger request corresponding to the target item;
randomly determining whether to respond to the current trigger request according to the trigger proportion;
and if the current trigger request is responded, the promotion information of the target project is sent to the target client corresponding to the current trigger request.
Optionally, as a possible implementation manner, in the embodiment of the present invention, randomly determining whether to respond to the current trigger request according to the trigger ratio may include:
randomly generating a count value range according to the trigger proportion;
and circularly counting the received trigger request, and responding to the current trigger request if the count value corresponding to the current trigger request is within the range of the count value.
Optionally, as a possible implementation manner, in the embodiment of the present invention, randomly determining whether to respond to the current trigger request according to the trigger ratio may include:
randomly generating a preset number of random numbers according to the trigger proportion;
and circularly counting the received trigger request, and responding to the current trigger request if the count value corresponding to the current trigger request is the same as the random number.
Optionally, as a possible implementation manner, the data pushing method in the embodiment of the present invention may further include:
obtaining response results of a plurality of target clients to the promotion information of the target project;
and adjusting the trigger proportion of the target item according to the response result.
Optionally, as a possible implementation manner, in an embodiment of the present invention, the acquiring a trigger request corresponding to the target item may include:
and receiving a trigger request corresponding to the target item from a user based on an interactive interface.
A second aspect of an embodiment of the present invention provides a data pushing system, which may include:
the first acquisition module is used for acquiring a setting instruction, and the setting instruction is used for indicating the trigger proportion of the target item;
the second acquisition module is used for acquiring the trigger request corresponding to the target item;
the response module randomly determines whether to respond to the current trigger request according to the trigger proportion;
and the sending module is used for sending the promotion information of the target project to the target client corresponding to the current trigger request if the current trigger request is responded.
Optionally, as a possible implementation manner, in an embodiment of the present invention, the response module may include:
a first generating unit for randomly generating a count value range according to the trigger proportion;
and the first trigger unit is used for circularly counting the received trigger request, and responding to the current trigger request if the count value corresponding to the current trigger request is within the range of the count value.
Optionally, as a possible implementation manner, in an embodiment of the present invention, the response module may include:
the second generation unit generates random numbers of a preset number at random according to the trigger proportion;
and the second trigger unit is used for circularly counting the received trigger request, and responding to the current trigger request if the count value corresponding to the current trigger request is the same as the random number.
Optionally, as a possible implementation manner, the data pushing system in the embodiment of the present invention may further include:
a third obtaining module, configured to obtain response results of the multiple target clients to the popularization information of the target project;
and the adjusting module adjusts the triggering proportion of the target item according to the response result.
Optionally, as a possible implementation manner, in an embodiment of the present invention, the second obtaining module may include:
and the receiving unit is used for receiving a trigger request corresponding to the target item from a user based on the interactive interface.
A third aspect of embodiments of the present invention provides a computer apparatus, which includes a processor, and the processor is configured to implement the steps in any one of the possible implementation manners of the first aspect and the first aspect when executing a computer program stored in a memory.
A fourth aspect of the embodiments of the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the steps in any one of the possible implementations of the first aspect and the first aspect.
According to the technical scheme, the embodiment of the invention has the following advantages:
in the embodiment of the invention, the server can obtain a setting instruction, the setting instruction is used for indicating the trigger proportion of the target item, when the server obtains the trigger request corresponding to the target item, whether the current trigger request is responded can be randomly determined according to the trigger proportion, and if the current trigger request is responded, the promotion information of the target item is sent to the target client corresponding to the current trigger request. Compared with the related technology, the method and the device can dynamically adjust the popularization proportion of the target project, randomly respond to the request of the target client, and improve the user experience.
Drawings
Fig. 1 is a schematic diagram of an embodiment of a data pushing method in an embodiment of the present invention;
fig. 2 is a schematic diagram of another embodiment of a data pushing method in an embodiment of the present invention;
fig. 3 is a schematic diagram of an embodiment of a data pushing method according to an embodiment of the present invention;
FIG. 4 is a diagram of a computer device according to an embodiment of the present invention.
Detailed Description
The embodiment of the invention provides a data pushing method, a data pushing system and related equipment, which are used for dynamically adjusting the coverage rate of a popularization user and improving the user experience.
In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terms "first," "second," "third," "fourth," and the like in the description and in the claims, as well as in the drawings, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It will be appreciated that the data so used may be interchanged under appropriate circumstances such that the embodiments described herein may be practiced otherwise than as specifically illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
For convenience of understanding, a specific flow in the embodiment of the present invention is described below, and referring to fig. 1, an embodiment of a data pushing method in the embodiment of the present invention may include:
s101, acquiring a setting instruction, wherein the setting instruction is used for indicating the trigger proportion of a target item;
in the existing scheme, when product or activity message popularization is carried out on a terminal, the terminal can carry out non-differential message popularization, and the coverage rate of the popularization message cannot be dynamically adjusted. In view of this, in the embodiment of the present invention, the server may obtain a setting instruction, where the setting instruction is used to indicate a trigger ratio of the target item. The user can dynamically set the trigger proportion of the target item to be promoted so as to dynamically adjust the coverage rate of the promotion message and improve the user experience.
S102, acquiring a trigger request corresponding to a target item;
when the project is promoted, the manner of the trigger request can be set according to actual requirements, for example, the trigger request corresponding to the target project from the user can be received based on the interactive interface.
S103, randomly determining whether to respond to the current trigger request according to the trigger proportion;
after the trigger proportion of the target item is set and the trigger request of the target item is acquired, whether the current trigger request is responded or not can be randomly determined according to the trigger proportion. If not, other actions may be performed, and if so, the next step may be performed.
Illustratively, when a user opens a parking information page on app and requests a parking order, a 'preferential activity interface' is synchronously requested, and preferential activity promotion information is requested. The preferential activity interface triggers the service strategy, the data center judges and returns whether the display is allowed or not, and if the display is allowed, the preferential activity interface returns the promotion information of the preferential activity of the app and the promotion information of the preferential activity of the app is displayed by the app.
As an exemplary possible implementation manner, in a specific implementation process, randomly determining whether to respond to a current trigger request according to a trigger ratio may include:
randomly generating a count value range according to the trigger proportion; and circularly counting the received trigger request, and responding to the current trigger request if the count value corresponding to the current trigger request is within the range of the count value.
As an exemplary possible implementation manner, in a specific implementation process, randomly determining whether to respond to a current trigger request according to a trigger ratio may include: randomly generating a preset number of random numbers according to the trigger proportion; and circularly counting the received trigger request, and responding to the current trigger request if the count value corresponding to the current trigger request is the same as the random number.
And S104, sending the promotion information of the target project to the target client corresponding to the current trigger request.
And if the current trigger request is responded, the promotion information of the target project is sent to the target client corresponding to the current trigger request.
In the embodiment of the invention, the server can obtain a setting instruction, the setting instruction is used for indicating the trigger proportion of the target item, when the server obtains the trigger request corresponding to the target item, whether the current trigger request is responded can be randomly determined according to the trigger proportion, and if the current trigger request is responded, the promotion information of the target item is sent to the target client corresponding to the current trigger request. Compared with the related technology, the method and the device can dynamically adjust the popularization proportion of the target project, randomly respond to the request of the target client, and improve the user experience.
In practical application, in order to further improve user experience, the coverage rate of the promotion project needs to be adjusted according to the feedback of the user. Referring to fig. 2, another embodiment of a data pushing method according to an embodiment of the present invention may include:
s201, acquiring a setting instruction, wherein the setting instruction is used for indicating the trigger proportion of a target item;
s202, acquiring a trigger request corresponding to a target item;
s203, randomly determining whether to respond to the current trigger request according to the trigger proportion;
s204, sending promotion information of the target project to a target client corresponding to the current trigger request;
the contents described in steps S201 to S204 in this embodiment are similar to the contents described in steps S101 to S104 in the embodiment shown in fig. 1, and are not repeated here.
S205, obtaining response results of a plurality of target clients to the popularization information of the target project;
after randomly responding to the requests of the target clients, the response results of the target clients to the promotion information of the target project can be obtained and counted.
And S206, adjusting the trigger proportion of the target item according to the response result.
After counting the response results of the multiple target clients to the promotion information of the target project, the server may adjust the trigger proportion of the target project according to the response results. For example, in the promotion of the preferential activity, according to whether the participation ratio of the user in the preferential activity exceeds a first threshold, if so, the promotion coverage rate may be increased, otherwise, the participation ratio of the user in the preferential activity is smaller than a second threshold, and the promotion coverage rate may be reduced. The specific first threshold and the second threshold may be set according to requirements, and are not limited herein.
For easy understanding, please refer to fig. 3, the data pushing method in the embodiment of the present invention will be described below with reference to a specific application embodiment. The method specifically comprises the following steps:
s1, creating a target activity on an operation platform, and setting a user coverage proportion required to be covered when the target activity is popularized;
s2, synchronizing the target activity scheme and the coverage proportion data to a data center;
s3, acquiring a trigger request of the user terminal;
s4, the data center judges whether the user can participate in the activity according to the count, and if yes, the data center sends promotion information;
for example, setting the coverage percentage to 5%, requests with a count of 96-100 are marked as being responsive requests every 100 counts.
S5, counting the response result of the promotion information, adjusting the trigger proportion of the target project according to the response result, modifying the proportion on the platform, and repeating the steps from S2 to S4.
In this embodiment, the operation may create an activity on the platform according to the requirement, and set the proportion of users that need to be covered when the activity is promoted. In the process of activity, the proportion can be adjusted at any time according to the activity promotion condition. If the activity promotion is smooth, the proportion can be adjusted to be larger, or can be directly modified to be 100%, the full coverage of the user is carried out, if the activity promotion is blocked, for example, more customer complaints exist, the proportion can be adjusted to be smaller, or can be directly modified to be 0%, namely, the activity is suspended.
An embodiment of the present invention further provides a data popularization system, which may include:
the first acquisition module is used for acquiring a setting instruction, and the setting instruction is used for indicating the trigger proportion of the target item;
the second acquisition module is used for acquiring a trigger request corresponding to the target item;
the response module randomly determines whether to respond to the current trigger request according to the trigger proportion;
and the sending module is used for sending the promotion information of the target project to the target client corresponding to the current trigger request if the current trigger request is responded.
Optionally, as a possible implementation manner, in the embodiment of the present invention, the response module may include:
a first generating unit that randomly generates a count value range according to a trigger ratio;
and the first trigger unit is used for circularly counting the received trigger request, and responding to the current trigger request if the count value corresponding to the current trigger request is within the range of the count value.
Optionally, as a possible implementation manner, in the embodiment of the present invention, the response module may include:
the second generation unit generates random numbers of a preset number at random according to the trigger proportion;
and the second trigger unit is used for circularly counting the received trigger request, and responding to the current trigger request if the count value corresponding to the current trigger request is the same as the random number.
Optionally, as a possible implementation manner, the data pushing system in the embodiment of the present invention may further include:
the third acquisition module is used for acquiring the response results of the target clients to the promotion information of the target project;
and the adjusting module adjusts the triggering proportion of the target item according to the response result.
Optionally, as a possible implementation manner, in an embodiment of the present invention, the second obtaining module may include:
and the receiving unit is used for receiving a trigger request corresponding to the target item from the user based on the interactive interface.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
The data pushing system in the embodiment of the present invention is described above from the perspective of the modular functional entity, please refer to fig. 4, and the computer apparatus in the embodiment of the present invention is described below from the perspective of hardware processing:
the computer device 1 may include a memory 11, a processor 12 and an input output bus 13. The processor 11, when executing the computer program, implements the steps in the above-described data pushing method embodiment shown in fig. 1, such as steps 101 to 104 shown in fig. 1. Alternatively, the processor, when executing the computer program, implements the functions of each module or unit in the above-described device embodiments.
Fig. 4 shows only the computer arrangement 1 with the components 11-14 and the computer program 01, it being understood by a person skilled in the art that the structure shown in fig. 4 does not constitute a limitation of the computer arrangement 1, but may comprise fewer or more components than shown, or a combination of certain components, or a different arrangement of components.
The present invention further provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a processor, the computer program can implement the steps in the data pushing method embodiment shown in fig. 1, for example, the steps 101 to 104 shown in fig. 1. Alternatively, the processor, when executing the computer program, implements the functions of each module or unit in the above-described device embodiments.
In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other manners. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
The above-mentioned embodiments are only used for illustrating the technical solutions of the present invention, and not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions of the embodiments of the present invention.
Claims (10)
1. A data pushing method, comprising:
acquiring a setting instruction, wherein the setting instruction is used for indicating the trigger proportion of a target item;
acquiring a trigger request corresponding to the target item;
randomly determining whether to respond to the current trigger request according to the trigger proportion;
and if the current trigger request is responded, the promotion information of the target project is sent to the target client corresponding to the current trigger request.
2. The method of claim 1, wherein randomly determining whether to respond to a current trigger request according to the trigger ratio comprises:
randomly generating a count value range according to the trigger proportion;
and circularly counting the received trigger request, and responding to the current trigger request if the count value corresponding to the current trigger request is within the range of the count value.
3. The method of claim 1, wherein randomly determining whether to respond to a current trigger request according to the trigger ratio comprises:
randomly generating a preset number of random numbers according to the trigger proportion;
and circularly counting the received trigger request, and responding to the current trigger request if the count value corresponding to the current trigger request is the same as the random number.
4. The method according to any one of claims 1 to 3, further comprising:
obtaining response results of a plurality of target clients to the promotion information of the target project;
and adjusting the trigger proportion of the target item according to the response result.
5. The method according to claim 4, wherein the obtaining of the trigger request corresponding to the target item includes:
and receiving a trigger request corresponding to the target item from a user based on an interactive interface.
6. A data push system, comprising:
the first acquisition module is used for acquiring a setting instruction, and the setting instruction is used for indicating the trigger proportion of the target item;
the second acquisition module is used for acquiring the trigger request corresponding to the target item;
the response module randomly determines whether to respond to the current trigger request according to the trigger proportion;
and the sending module is used for sending the promotion information of the target project to the target client corresponding to the current trigger request if the current trigger request is responded.
7. The system of claim 6, wherein the response module comprises:
a first generating unit for randomly generating a count value range according to the trigger proportion;
and the first trigger unit is used for circularly counting the received trigger request, and responding to the current trigger request if the count value corresponding to the current trigger request is within the range of the count value.
8. The system of any one of claims 6 to 7, further comprising:
a third obtaining module, configured to obtain response results of the multiple target clients to the popularization information of the target project;
and the adjusting module adjusts the triggering proportion of the target item according to the response result.
9. A computer arrangement, characterized in that the computer arrangement comprises a processor for implementing the steps of the method according to any one of claims 1 to 5 when executing a computer program stored in a memory.
10. A computer-readable storage medium having stored thereon a computer program, characterized in that: the computer program when executed by a processor implementing the steps of the method according to any one of claims 1 to 5.
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