CN105988810B - Digital sign design method based on plug-in module, digital sign design module based on plug-in module and data analysis method - Google Patents
Digital sign design method based on plug-in module, digital sign design module based on plug-in module and data analysis method Download PDFInfo
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Abstract
The application discloses a digital sign design method based on a plug-in module, a module and a data analysis method, wherein the method comprises the following steps: inserting the pluggable intelligent module into a first digital signage to provide a load bearing for the first digital signage to run an operating system and a first application program; the operating system includes, but is not limited to, an android, Linux, or Alice cloud operating system; according to the current time, selecting to push a first message and a second message or trigger the first application program through the operating system; when the first digital sign has a fault or needs to be upgraded, the intelligent module is pulled out and the replaced or upgraded intelligent module is inserted. The problem that the digital signage stops working when the digital signage breaks down or is upgraded is avoided, focused message service is provided for each user through interaction between the user terminal and the messages displayed on the digital signage, the experience of the user is improved, and cross-region and historical data mining specific to the specific user terminal identification is carried out.
Description
Technical Field
The application relates to the technical field of digital signage, in particular to a digital signage design method based on a plug-in module, a module and a data analysis method.
Background
With the popularization of digital signage and as a replacement product of traditional media advertisement, the advantages of multimedia enable the digital signage to become a new standard of an advertisement machine quickly, and with the development of the internet, the management advantages of the internet enable program content control and pushing of a plurality of digital signage front ends to be more convenient.
The digital signage in the prior art is unidirectional, content-fixed, and generally plays predetermined content in a loop regardless of the characteristics and preferences of the viewer, resulting in that the played content message becomes worthless. If a message of interest to each user is provided for that user, then this message will have a higher value.
However, the digital signage in the prior art cannot bear and run an operating system and an application program, for example, the digital signage in the prior art does not support running a tab web application program and an android operating system, cannot interact with a user, cannot provide a service for a specific user, and stops working when the digital signage fails or is upgraded, which wastes resources.
Disclosure of Invention
The invention aims to provide a design method of a digital signage based on a pluggable module, the pluggable module and a data analysis method based on a control center, so as to solve the problems that the digital signage in the prior art can not provide service for specific users, and the digital signage stops working when the digital signage fails or is upgraded, thereby wasting resources.
In order to achieve the above purpose, the present application provides the following solutions:
in a first aspect, an embodiment of the present application provides a method for designing a digital signage based on a pluggable module, where the method includes:
inserting the pluggable intelligent module into a first digital signage to provide a load bearing for the first digital signage to run an operating system and a first application program; the operating system includes, but is not limited to, an android, Linux, or Alice cloud operating system;
according to the current time, selecting to push a first message and a second message or trigger the first application program through the operating system;
when the first digital sign has a fault or needs to be upgraded, the intelligent module is pulled out and the replaced or upgraded intelligent module is inserted.
Preferably, the method further comprises:
inserting the pluggable intelligent module into the first digital sign, and identifying the identifier of the user terminal when the distance between the user terminal and the first digital sign is less than a threshold value; the location of each digital signage is different;
when the user terminal interacts with the first message displayed on the first digital sign, acquiring and storing an identifier of the user terminal;
establishing connection with a control center, and acquiring the first message, the second message related to the first message or the first application program related to the first message from the control center according to the identifier of the user terminal when the distance between the user terminal and a second digital sign is smaller than a threshold value; and the control center collects the information of the message interaction between the user terminal and all the digital signs.
Preferably, the method further comprises:
receiving the first message pushed by the control center, the second message related to the first message or the second application program;
when the user terminal scans the first message displayed on each digital sign, the user terminal establishes connection with the user terminal and triggers a second application program running on the user terminal according to the second application program in a second digital sign;
and interacting the first message through the cross-device platform of the second application program, and sending the first message to the user terminal.
In a second aspect, an embodiment of the present application provides a data analysis method based on a control center, where the method includes:
establishing connection with all digital signage, integrating information interaction displayed by different user terminals and digital signage at different places, performing behavior pattern data analysis of multiple places on specific user terminal identifications, and identifying advertisement attention and active device interconnection behavior patterns of the specific user terminals in the coverage range of the digital signage at different places, thereby optimizing cross-platform service experience of all the user terminals in an application program.
Preferably, the method further comprises:
establishing connection with all digital signage, integrating information interaction displayed by different user terminals and digital signage at different places, performing behavior pattern data analysis of multiple places on each user terminal identifier, and performing statistical analysis on digital signage coverage crowds at specific places, including but not limited to consumption capacity, preference and demand rules.
In a third aspect, an embodiment of the present application provides a pluggable module, where the module includes:
the sensing unit is used for identifying the identifier of the user terminal when the distance between the user terminal and all the digital signs is less than a threshold value when the sensing unit is inserted into the first digital sign;
the wireless unit is used for establishing connection with a control center, and acquiring a first message, a second message related to the first message or a first application program related to the first message from the control center according to the identifier of the user terminal when the distance between the user terminal and a second digital sign is smaller than a threshold value; the control center collects information of message interaction between the user terminal and all digital signs through the wireless unit;
the calculation processing unit is used for selecting to push the first message and the second message or trigger the first application program through the operating system according to the current time;
the storage unit is used for storing a plurality of application programs and contents acquired from the control center and providing bearing for the first digital signage to operate the operating system and the first application program; the operating system includes, but is not limited to, an android, Linux, or Alice cloud operating system.
According to the specific embodiments provided herein, the present application discloses the following technical effects:
according to the design method of the digital signage based on the pluggable module, the pluggable intelligent module is inserted into the first digital signage, and bearing is provided for the first digital signage to operate the operating system and the first application program; the operating system includes, but is not limited to, an android, Linux, or Alice cloud operating system; according to the current time, selecting to push a first message and a second message or trigger the first application program through the operating system; when the first digital sign has a fault or needs to be upgraded, the intelligent module is pulled out and the replaced or upgraded intelligent module is inserted. The digital label is prevented from stopping working when the digital label is in failure or upgraded; through the interaction between the user terminal and the message displayed on the digital signage, the concerned message service is provided for each user, and the experience of the user is improved.
Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
Fig. 1 is a flowchart of a method for designing a digital signage based on pluggable modules according to an embodiment of the present disclosure;
fig. 2 is a flowchart illustrating interaction between a pluggable intelligent module and a user terminal according to an embodiment of the present disclosure;
fig. 3 is a flowchart illustrating an interaction among a user terminal, a control center, and a digital signage based on a pluggable module according to an embodiment of the present disclosure;
fig. 4 is a flowchart of a data analysis method based on a control center according to an embodiment of the present application;
fig. 5 is a schematic diagram of a pluggable module according to an embodiment of the present disclosure.
Detailed Description
In order to make the objects, features and advantages of the present invention more obvious and understandable, the technical solutions in the embodiments of the present application will be described below with reference to the accompanying drawings in the embodiments of the present application, and it is apparent that the described embodiments are only a part of the embodiments of the present application, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The design method of the digital signage based on the pluggable module and the pluggable module provided by the embodiment of the application are suitable for all digital signage. In the embodiments of the present application, the digital signage is taken as an example for explanation, but not as a limitation. Taking a digital signage as an example, the application system may include a front-end application system, such as a digital signage placed beside an elevator, and a back-end service system. Back-end services systems, such as digital signage control centers. Inserting the pluggable intelligent module into a first digital signage to provide a load bearing for the first digital signage to run an operating system and a first application program; the operating system includes, but is not limited to, an android, Linux, or Alice cloud operating system; according to the current time, selecting to push a first message and a second message or trigger the first application program through the operating system; when the first digital sign has a fault or needs to be upgraded, the intelligent module is pulled out and the replaced or upgraded intelligent module is inserted. Therefore, the design method of the digital signage based on the pluggable module, provided by the embodiment of the application, can provide support for the digital signage, so that the digital signage can be prevented from stopping working when the digital signage fails or is upgraded; through the interaction between the user terminal and the message displayed on the digital signage, the interactive concerned message service is provided for each user, and the experience of the user is improved.
For a better understanding of the advantages of the present application, reference should be made to the embodiments illustrated in the drawings and described in detail below.
Fig. 1 is a flowchart of a method for designing a digital signage based on a pluggable module according to an embodiment of the present disclosure. The embodiment of the application is suitable for all digital signage, and the execution main body of the embodiment of the application can be a pluggable intelligent module. As shown in fig. 1, the method for designing a digital signage based on a pluggable module in the embodiment of the present application specifically includes the following steps:
The operating system includes, but is not limited to, an android, Linux, or Alice cloud operating system.
Digital Signage (Digital signal) is a brand-new media concept, and refers to a multimedia professional audiovisual system that distributes various information through a large-screen terminal display device in large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public places where people flow is converged. And carrying out push message playing on a specific crowd at a specific physical place and a specific time period.
The pluggable smart module here is a small and pluggable smart module. Such as a small and pluggable smart module like a usb disk.
The user terminal may be a mobile phone, a tablet computer, a camera, etc.
The digital signage in the prior art can not run the operating system and the application program, and because the pluggable module can provide a bearing for the first digital signage runs the operating system and the first application program, after the pluggable module in the application is inserted, the first digital signage can run the operating system and the application program.
The intelligent module is inserted into the first digital signage so that the first digital signage obtains the ability to run an operating system and related applications, facilitating device updates, error correction, and maintenance.
And 102, selecting to push a first message and a second message or trigger the first application program through the operating system according to the current time.
For example, if the current time is lunch time, the pluggable smart module selects to push the first message, the second message, the restaurant message near the second digital sign or trigger the panning web application through the operating system. When the Taobao application program is triggered, the coupon which is not used by the user terminal can be displayed on the second digital label so as to prompt the user holding the user terminal to use the coupon.
And 103, when the first digital sign has a fault or needs to be upgraded, pulling out the intelligent module and inserting the replaced or upgraded intelligent module.
In the prior art, when the digital signage in an office building needs to be upgraded, a large-sized digital signage is detached and upgraded, and the digital signage in the office building is in a pause state during the upgrading period, so that resource waste is caused. Through the steps, when the pluggable intelligent module breaks down or needs to be upgraded, the intelligent module is pulled out and the replaced or upgraded intelligent module is inserted, so that the digital sign in the office building can be always in a working state, and resources are saved.
The computing power of the hardware and the associated software development platform enable traditional broadcast-based digital advertising signs to run software operating systems and third party applications such as android, Linux, ali cloud, etc. by inserting the pluggable smart module into the first digital sign. The control center of the advertising operator may push software applications outside of the video advertising content. These advertiser-customized or third-party applications, such as popular commenting and Taobao applications, can communicate with corresponding applications on the user terminal across platforms.
On one hand, the clear video display of the digital advertising sign makes up the defects of the visual experience of the plane push advertisement of the mobile terminal, and on the other hand, the flexibility and the instantaneity of the mobile terminal increase the viscosity and the relevance of the digital advertising sign advertisement and increase the value of the advertisement information.
The method further includes a process of interacting the pluggable intelligent module with the user terminal, referring to a flowchart of interacting the pluggable intelligent module with the user terminal shown in fig. 2, and specifically includes the following steps:
The identifier of the user terminal may be a bluetooth identifier of the user terminal, a wireless identifier of the user terminal, or the like, i.e., the identifier of the user terminal may be distinguished.
The threshold may be a set distance value, such as a set threshold of 300 meters.
For example, the pluggable intelligent module is inserted into a first digital sign of an office building, and when the distance between the user terminal and the first digital sign is less than a threshold value of 300 meters, the identification K512 of the user terminal is identified; and the position of each digital sign is different, and first digital sign is installed in office building, and the second digital sign is installed in the market, and the backstage of all digital signs is by control center sharing data.
when the user terminal interacts with the first message displayed on the first digital sign, the interaction may be that the user terminal scans the two-dimensional code on the first message through scanning software on the user terminal, or that the user terminal clicks the first message in a multimedia application program, wherein the multimedia application program is a multimedia application program installed on the terminal and interconnected with the digital sign.
For example, the pluggable intelligent module is inserted into a first digital signboard in an office building, when a user passes through the first digital signboard in the office building and is within 300 meters of the first digital signboard, a discount activity of a brand a is displayed on the first digital signboard, wherein a first message of the discount activity of the brand a is provided by a Taobao application program, when the user is interested in the discount activity of the brand a, a mobile phone user terminal scans a two-dimensional code of the discount activity of the brand a displayed on the first digital signboard, namely the user terminal interacts with the first message displayed on the first digital signboard, and an identifier K512 of the user terminal is acquired and stored.
The first message may be brand a offer provided by the panning web application; the second message may be a brand a offer or a brand B offer provided by the mass review application, or a brand a offer provided by the group purchase application, etc.; the application associated with the first message may be a Taobao application.
For example, the pluggable intelligent module in the second digital signage is connected with the control center, and when the distance between the mobile phone user terminal and the second digital signage in the supermarket is less than 300 meters, preferential activities of brand a, namely the first message, the second message related to the first message or the application program are acquired from the control center according to the identification K512 of the user terminal.
By introducing a new interconnection characteristic, the intelligent module can directly identify the user terminal around the digital sign in a short-distance wireless mode on one hand, and connects the digital sign to a data cloud platform of an advertising service provider on the other hand.
Optionally, the obtaining, from the control center, the second message or the application program related to the first message specifically includes: establishing wired or wireless connection with a control center through wired signals or wireless signals; sending a request instruction for acquiring a second message or an application program related to the first message to a control center; and receiving a second message or an application program which is related to the first message and is sent by the control center.
And the control center collects the information of the message interaction between the user terminal and all the digital signs.
For example, all digital signs include a first digital sign and a second digital sign, each of which is located differently. The control center collects information of preferential activity interaction of brand A displayed by a first digital label in an office building at 3 pm on 1 st 2 months in 2015 of the mobile phone user terminal; the mobile phone user terminal interacts with the information of the public comment application program displayed by the second digital sign in the supermarket at 3 pm in 1 month 1 year 2015.
The method further includes an interaction process among the user terminal, the control center and the pluggable module-based digital signage, which is shown in fig. 3 as a flow chart of the interaction among the user terminal, the control center and the pluggable module-based digital signage, and the method includes:
The step is an interactive process of the control center and a second digital signage based on the pluggable module, for example, the first message of brand A preferential activity, the second message of brand B preferential activity or a Taobao application program pushed by the control center is received by the digital signage based on the pluggable module.
The step is an interactive process of the user terminal and the second digital signage based on the pluggable module, for example, when the mobile phone user terminal scans the first message of the preferential activity of the brand a displayed on each digital signage, the second digital signage based on the pluggable module establishes connection with the user terminal, and triggers the second application program running on the user terminal according to the second application program of the Taobao network in the second digital signage system.
The step is that the first message is sent to the user terminal after the user terminal interacts with a plurality of second digital signs based on pluggable modules. For example, after a first message of brand a benefit is interacted between the mobile phone terminal and the second digital sign across the equipment platform through the Taobao second application program, the interacted first message of brand a benefit is sent to the user terminal.
Therefore, according to the design method of the digital signage based on the pluggable module, the pluggable intelligent module is inserted into the first digital signage, and a load is provided for the first digital signage to operate the operating system and the first application program; the operating system includes, but is not limited to, an android, Linux, or Alice cloud operating system; according to the current time, selecting to push a first message and a second message or trigger the first application program through the operating system; when the first digital sign has a fault or needs to be upgraded, the intelligent module is pulled out and the replaced or upgraded intelligent module is inserted. The digital label is prevented from stopping working when the digital label is in failure or upgraded; through the interaction between the user terminal and the message displayed on the digital signage, the concerned message service is provided for each user, and the experience of the user is improved. In practical application, through interaction between the user terminal and the content and application of the digital signage, and through cross-regional and historical data mining aiming at specific user terminal identification, user experience and stickiness of digital signage service are improved, and therefore the value of advertisements is improved.
Fig. 4 is a flowchart of a data analysis method based on a control center according to an embodiment of the present application. The embodiment of the application is suitable for a system for controlling all digital signage, and the execution subject of the embodiment of the application can be a control center system. As shown in fig. 4, the data analysis method based on the control center in the embodiment of the present application specifically includes the following steps:
For example, the control center establishes connection with all digital signage, integrates information interaction displayed by different user terminals and digital signage at different places, records the identifier of the user terminal recognized by a first digital signage of an office building on the first day, records the identifier of the user terminal recognized by a second digital signage of market a on the second day, and when the user terminal is recognized again by the first digital signage, the control center can push preferential activities of the market a to the first digital signage. And analyzing the behavior pattern data of a plurality of places for a specific user terminal identifier, and identifying advertisement attention and active equipment interconnection behavior patterns of the specific user terminal in the digital signage coverage ranges of different places, thereby optimizing the cross-platform service experience of all user terminals in the application program.
For example, the control center analyzes the user terminals of people within 300 meters of the threshold value of the digital signage in the office building, and more than half of the user terminals in the office building interact with preferential activities of books for many times, so that most of the demands of users in the office building can be reflected as books, and book information can be pushed to the digital signage in the office building according to the information integrated by the control center.
Therefore, the data analysis method based on the control center provided by the application can be used for mining the cross-regional and historical data of the specific user terminal identification, improving the user experience and the viscosity of the digital signboard service, and further improving the value of the advertisement.
The embodiment of the application also provides a pluggable module corresponding to the design method of the digital signage based on the pluggable module provided by the embodiment of the application. As shown in fig. 5, an exemplary diagram of a pluggable module provided in this embodiment of the present application specifically includes:
a sensing unit 501, configured to identify, when the user terminal is inserted into the first digital signage and a distance between the user terminal and all digital signage is smaller than a threshold value, an identifier of the user terminal;
a wireless unit 502, configured to establish a connection with a control center, and when the distance between the user terminal and a second digital sign is smaller than a threshold, obtain a first message, a second message related to the first message, or a first application related to the first message from the control center according to an identifier of the user terminal; the control center collects information of message interaction between the user terminal and all digital signs through the wireless unit;
a calculation processing unit 503, configured to select, according to a current time, to push the first message, the second message, or trigger the first application program through the operating system;
a storage unit 504, configured to store a plurality of application programs and content acquired from a control center, and provide a bearer for the first digital signage to run an operating system and a first application program; the operating system includes, but is not limited to, an android, Linux, or Alice cloud operating system.
Therefore, the pluggable module provided by the embodiment of the application avoids the phenomenon that the digital signage stops working when the digital signage breaks down or is upgraded, provides concerned message service for each user through the interaction between the user terminal and the messages displayed on the digital signage, and improves the experience of the user. In practical application, through interaction between the user terminal and the content and application of the digital signage, and through cross-regional and historical data mining aiming at specific user terminal identification, user experience and stickiness of digital signage service are improved, and therefore the value of advertisements is improved.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are described in a relatively simple manner since they are similar to the method embodiments, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
It will be further appreciated by those of ordinary skill in the art that the elements and algorithm steps of the examples described in connection with the embodiments disclosed herein may be embodied in electronic hardware, computer software, or combinations of both, and that the components and steps of the examples have been described in a functional general in the foregoing description for the purpose of illustrating clearly the interchangeability of hardware and software. Whether these functions are performed in hardware or software depends on the particular application of the solution and design constraints. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied in hardware, a software module executed by a processor, or a combination of the two. A software module may reside in Random Access Memory (RAM), memory, Read Only Memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.
The above-mentioned embodiments, objects, technical solutions and advantages of the present application will be further described in detail, it should be understood that the above-mentioned embodiments are only illustrative of the present application and are not intended to limit the scope of the present application, and any modifications, equivalents, improvements and the like made within the spirit and principle of the present application should be included in the scope of the present application.
Claims (2)
1. A method for designing a digital signage based on pluggable modules, the method comprising:
inserting the pluggable intelligent module into a first digital signage to provide a load bearing for the first digital signage to run an operating system and a first application program; the operating system includes, but is not limited to, an android, Linux, or Alice cloud operating system;
when the distance between the user terminal and the first digital sign is smaller than a threshold value, identifying the identifier of the user terminal; the location of each digital signage is different;
when the user terminal interacts with a first message displayed on the first digital sign, acquiring and storing an identifier of the user terminal;
establishing connection with a control center, and acquiring the first message, a second message related to the first message or the first application program related to the first message from the control center according to the identifier of the user terminal when the distance between the user terminal and a second digital sign is smaller than a threshold value; the control center collects the information of the message interaction between the user terminal and all the digital signs; the all digital signs comprise a first digital sign and a second digital sign;
according to the current time, the second digital sign selects to push a first message and a second message or trigger the first application program through the operating system;
a second digital sign receives the first message, the second message or the first application program pushed by the control center;
when the user terminal scans the first message displayed on the second digital sign, connection is established with the user terminal, and the first application program running on the user terminal is triggered according to the first application program in the second digital sign; interacting the first message through a cross-device platform of the first application program, and sending the first message to the user terminal;
when the first digital sign has a fault or needs to be upgraded, the intelligent module is pulled out and the replaced or upgraded intelligent module is inserted.
2. A pluggable device, characterized in that the device comprises:
the sensing unit is used for identifying the identifier of the user terminal when the distance between the user terminal and all the digital signs is less than a threshold value when the sensing unit is inserted into the first digital sign; so as to obtain the identification of the user terminal when the user terminal interacts with the first message displayed on the first digital sign, and store the identification of the user terminal through a storage unit; the location of each digital signage is different; the all digital signs comprise a first digital sign and a second digital sign;
the wireless unit is used for establishing connection with a control center, and acquiring a first message, a second message related to the first message or a first application program related to the first message from the control center according to the identifier of the user terminal when the distance between the user terminal and a second digital sign is smaller than a threshold value; the control center collects information of message interaction between the user terminal and all digital signs through the wireless unit;
the calculation processing unit is used for selecting to push the first message and the second message or trigger the first application program through an operating system according to the current time;
the wireless unit is further used for receiving the first message, the second message or the first application program pushed by the control center when the wireless unit is inserted into a second digital sign; when the user terminal scans the first message displayed on the second digital sign, connection is established with the user terminal, and the first application program running on the user terminal is triggered according to the first application program in the second digital sign; interacting the first message through a cross-device platform of the first application program, and sending the first message to the user terminal;
the storage unit is used for storing a plurality of application programs and contents acquired from the control center and providing bearing for the first digital signage to operate the operating system and the first application program; the operating system includes, but is not limited to, an android, Linux, or Alice cloud operating system.
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| CN101442553A (en) * | 2007-11-21 | 2009-05-27 | 株式会社日立制作所 | Electronic advertisement system |
| CN102915177A (en) * | 2011-09-20 | 2013-02-06 | 微软公司 | Adjusting user interfaces based on entity location |
| CN103456254A (en) * | 2013-08-29 | 2013-12-18 | 北京金菱一科技有限公司 | Multi-touch interactive multimedia digital signage system |
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