CN111784383A - Advertisement publishing system with approval process - Google Patents
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- CN111784383A CN111784383A CN202010556057.5A CN202010556057A CN111784383A CN 111784383 A CN111784383 A CN 111784383A CN 202010556057 A CN202010556057 A CN 202010556057A CN 111784383 A CN111784383 A CN 111784383A
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Abstract
The invention discloses an advertisement publishing system for setting an approval process, and relates to the field of advertisement publishing systems. The system comprises a platform side, a platform side and a platform management platform, wherein all information on the platform is comprehensively managed; the advertising party is used for managing advertisement release information; the market side is used for managing the information of the advertisement carrier; the agent side is used for coordinating the demands of the advertising side and the market side; the platform side, the agent side, the advertisement side and the market side are all in communication connection; the platform side, the agent side, the advertisement side and the market side are all provided with an auditing management module for auditing and managing the advertisement; the platform side is also provided with a pushing rule setting module for setting the pushing rule of the audit advertisement; the agent side is also provided with an advertisement pushing module used for pushing advertisements according to pushing rules. The advertisement publishing system sets a complete approval process, customs the advertisement content layer by layer, and finds out the content which does not conform to the advertisement law in time. The advertisements are matched according to the pushing rules, so that the matching degree of the advertisements and potential users is high, and the advertisements are more accurately delivered.
Description
Technical Field
The invention belongs to the field of advertisement publishing systems, and particularly relates to an advertisement publishing system with an approval process.
Background
The existing multimedia advertisement publishing system is generally in the stage of manual updating or card insertion updating, if a plurality of advertisement display devices need to be updated, a large amount of labor and time are needed to update the display terminal on site, and unified remote management cannot be achieved. The advertisement publishing modes are single and basically independently publish information, a client needs to publish advertisement information in different areas and contacts a plurality of advertisement publishers, the time is often long, even if the client wants to publish the advertisement information at the same time, the reserved time is longer, and the client cannot necessarily predict the same time to publish the same advertisement information on advertisement terminals in different areas.
In view of the above-mentioned shortcomings, the prior art "an advertisement publishing method and system" provides an advertisement publishing method and system, which can realize publishing advertisement information that a client needs to publish at the same time on display screens in the same region, even in the whole country. Such an advertisement distribution method includes the steps of: the method comprises the steps that an advertisement publishing platform is established, a merchant publishes a carrier for advertisement publishing on the advertisement publishing platform and sets corresponding service information, a customer orders the carrier for advertisement publishing through the advertisement publishing platform and sets corresponding publishing information, and the advertisement publishing platform receives the publishing information of the customer and publishes the advertisement. However, the advertisement publishing system in the prior art emphasizes on the advertisement delivery form, has insufficient emphasis on the examination and verification of the advertisement content, has no complete examination and approval process, is not strict on the advertisement content, and cannot find out the content which does not conform to the advertisement law in time, so that the advertisement publishing has potential safety hazard; the advertisement release in the prior art still stays in the traditional point-to-point release mode, relevant advertisements are not put in key according to the characteristics of potential users and market characteristics, the advertisement putting pertinence is weak, the matching degree with the potential users is not high, and the market demand cannot be met according to the matching degree.
Disclosure of Invention
In order to solve the above problems, the present invention provides an advertisement publishing system having a complete advertisement verification process.
Another object of the present invention is to provide an advertisement publishing system capable of accurately pushing advertisements according to the characteristics of potential users and market features.
It is still another object of the present invention to provide an advertisement distribution system that is hierarchical, user-defined and easy to operate in a standardized manner.
In order to achieve the purpose, the technical scheme of the invention is as follows:
an advertisement publishing system for setting an approval process comprises a platform side and a comprehensive management platform, wherein the platform side is used for comprehensively managing all information on the platform; the advertising party is used for managing advertisement release information; the market side is used for managing the information of the advertisement carrier; the agent side is used for coordinating the demands of the advertising side and the market side; the platform side, the agent side, the advertisement side and the market side are all in communication connection; the platform side, the agent side, the advertisement side and the market side are all provided with an auditing management module for auditing and managing the advertisement; the platform side is also provided with a pushing rule setting module for setting the pushing rule of the audit advertisement; the agent side is also provided with an advertisement pushing module used for pushing advertisements according to pushing rules. The advertisement publishing system sets a complete approval process, strictly audits the advertisement content, checks the advertisement content layer by layer, finds out the content which does not conform to the advertisement law in time and eliminates the potential safety hazard in the advertisement publishing. The advertisements are matched according to the pushing rules, so that the advertisement pushing pertinence is strong, the matching degree with potential users is high, and the advertisement is more accurately delivered.
As a preferred technical solution of the present invention, the push rule setting module is configured to set two push rules: feature push rules, logical push rules; the feature pushing rule is that firstly, the advertisement is provided with a label, the age group, the gender and the mood of the target population are marked to form a feature information base, the obtained personnel feature is matched with the advertisement label in the feature information base, a matching threshold value is set, and the matching degree reaches the matching threshold value, namely the matching is successful; the logic pushing rule is that the advertisements are classified according to different business states, the same number of keywords are marked according to the advertisement attributes to form a logic information base, the keywords of the extracted advertisements are compared, an association threshold value is set, and when the same number of the advertisement keywords of different categories reaches the association threshold value, the matching is successful. Different types of advertisements with the same potential user group are played at the same point, so that the matching degree of the advertisements and the potential users is high, and the advertisement is more accurately put. Corresponding advertisements are put according to the characteristics of the users, the matching degree with potential users is high, and the putting is more accurate.
As a preferred technical scheme of the invention, the advertisement pushing module is provided with an information extraction unit for acquiring personnel characteristic information or keywords of the advertisement, an information matching unit for matching the acquired personnel characteristic information or keywords of the advertisement with the corresponding information base, and an advertisement pushing unit for pushing the successfully matched advertisement. The matching function is refined, and the matching can be more accurate.
As a preferred technical scheme of the invention, an advertiser comprises an advertisement release management module, the advertisement release management module is used for integrating advertisements to be released and advertisement release time, release times, release point location information, advertisement play modes and advertisement types into advertisement release demand information and sending the advertisement release demand information to an audit management module of the advertiser, the audit passes through the audit module which sends the advertisement release demand information to a market party, the audit module which sends the advertisement release demand information to an agent party passes through the audit, the audit management module which sends the advertisement release demand information to a platform party passes through the audit, and the advertisement release demand is sent to the agent party to wait for delivery after the audit passes through the audit; and sending the advertisement publishing demand information back to the advertiser if the examination of any time fails. The examination and approval process is strict, the advertisement content is strictly examined and approved, the content which does not conform to the advertisement law is checked layer by layer, the content which does not conform to the advertisement law is found out in time, and potential safety hazards in the advertisement are eliminated.
As the preferred technical scheme of the invention, the platform side also comprises a customer management module, a report management module and a contract management module, wherein the customer management module records and manages customer information signed with the platform and allocates a platform use account number for the customer; the report management module collects and counts the report management information of the agent party, the advertising party and the market party; and the contract management module checks and manages the contract information sent by the agent. The platform side has the maximum authority, all information of the management platform can be checked, related information needing to be checked is checked, platform management is strictly regulated, and long-term orderly operation is facilitated.
As the preferred technical scheme of the invention, the agent side comprises a contract management module and a report management module, wherein the contract management module records contract information; and the report management module collects and counts the report management information of the advertising party and the market party. The authority of the agent party is smaller than that of the platform party, the information of the advertising party and the information of the market party can be checked, the related information of the advertising party and the information of the market party can be checked, the requirements of the advertising party and the market party can be coordinated, and the harmonious and healthy operation of the platform can be guaranteed.
As the preferred technical scheme of the invention, the market side comprises an equipment management module and a report management module, wherein the equipment management module records the point location and running state basic information of the equipment, modifies the equipment type and the equipment playing mode, checks a playing list corresponding to the equipment, and manages the equipment to play the advertisement pushed from the agent side; and the report management module collects and counts the information of the market party. The point location information of the advertisements can be released is recorded by the equipment management, and the advertisements are favorably released smoothly.
As the preferred technical scheme of the invention, the advertising party is provided with two levels of users, the auditing management module is arranged at the first level of users, and the advertising release management module is arranged at the second level of users; the first-level user is also provided with a report management module for summarizing and counting the information of the advertisers; the secondary user is also provided with an advertisement making module and a content viewing module, and the advertisement making module makes, modifies, adds, deletes and stores advertisement materials; the content viewing module views information in the advertiser level user. The advertisement is convenient for making the advertisement and releasing the advertisement.
As the preferred technical scheme of the invention, the platform side, the agent side, the market side and the advertiser side are all provided with a content management module and a user management module. The content management module records the processed event information and the to-be-processed event list of the party, modifies the sequence of the to-be-processed events, and adds and deletes the to-be-processed events; the user management module is used for creating a user, distributing roles for the user and configuring the authority. The content management module is beneficial to better planning of advertisement putting events by all parties and can reasonably plan and arrange advertisement publishing events. The user management module is clear in hierarchy, easy to standardize operation and convenient to use.
The invention has the advantages that: compared with the prior art, the advertisement publishing system has the advantages that a complete approval process is set, advertisement contents are strictly audited, the customs is checked layer by layer, the contents which do not accord with an advertisement law are found out in time, and potential safety hazards in advertisement publishing are eliminated. The advertisement publishing system distributes roles and configuration permission to the users, is hierarchical, easy to standardize operation and convenient to use. Relevant advertisements are mainly put in aiming at the characteristics and market characteristics of potential users, the pertinence of advertisement putting is strong, the matching degree with the potential users is high, and the advertisement release income is improved.
Drawings
FIG. 1 is a system block diagram of the present invention.
Fig. 2 is a flow chart of the examination of the advertisement distribution demand information according to the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
In order to achieve the purpose, the technical scheme of the invention is as follows:
an advertisement publishing system for setting an approval process comprises a platform side and a comprehensive management platform, wherein the platform side is used for comprehensively managing all information on the platform; the advertising party is used for managing advertisement release information; the market side is used for managing the information of the advertisement carrier; the agent side is used for coordinating the demands of the advertising side and the market side; the platform side, the agent side, the advertisement side and the market side are all in communication connection; the platform side, the agent side, the advertisement side and the market side are all provided with an auditing management module for auditing and managing the advertisement; the platform side is also provided with a pushing rule setting module for setting the pushing rule of the audit advertisement; the agent side is also provided with an advertisement pushing module used for pushing advertisements according to pushing rules. The advertisement publishing system sets a complete approval process, strictly audits the advertisement content, checks the advertisement content layer by layer, finds out the content which does not conform to the advertisement law in time and eliminates the potential safety hazard in the advertisement publishing. The advertisements are matched according to the pushing rules, so that the advertisement pushing pertinence is strong, the matching degree with potential users is high, and the advertisement is more accurately delivered.
The push rule setting module is used for setting two push rules: feature push rules, logical push rules; the feature pushing rule is that firstly, the advertisement is provided with a label, the age group, the gender and the mood of the target population are marked to form a feature information base, the obtained personnel feature is matched with the advertisement label in the feature information base, a matching threshold value is set, and the matching degree reaches the matching threshold value, namely the matching is successful; the logic pushing rule is that the advertisements are classified according to different business states, the same number of keywords are marked according to the advertisement attributes to form a logic information base, the keywords of the extracted advertisements are compared, an association threshold value is set, and when the same number of the advertisement keywords of different categories reaches the association threshold value, the matching is successful. Different types of advertisements with the same potential user group are played at the same point, so that the matching degree of the advertisements and the potential users is high, and the advertisement is more accurately put. Corresponding advertisements are put according to the characteristics of the users, the matching degree with potential users is high, and the putting is more accurate.
The advertisement pushing module is provided with an information extraction unit for acquiring personnel characteristic information or keywords of the advertisement, an information matching unit for matching the acquired personnel characteristic information or keywords of the advertisement with the corresponding information base, and an advertisement pushing unit for pushing the successfully matched advertisement. The matching function is refined, and the matching can be more accurate.
The advertising party comprises an advertising release management module, the advertising release management module is used for integrating advertisements to be released and advertisement release time, release times, release point information, advertisement playing modes and advertisement types into advertisement release demand information and sending the advertisement release demand information to an auditing management module of the advertising party, the advertising release demand information is sent to the auditing management module of the market party after auditing, the advertising release demand information is sent to the auditing management module of the agent party after auditing, the advertising release demand information is sent to the auditing management module of the platform party after auditing, and the advertising release demand is sent to the agent party for waiting for pushing after the auditing is passed; and sending the advertisement publishing demand information back to the advertiser if the examination of any time fails. The examination and approval process is strict, the advertisement content is strictly examined and approved, the content which does not conform to the advertisement law is checked layer by layer, the content which does not conform to the advertisement law is found out in time, and potential safety hazards in the advertisement are eliminated.
The platform side also comprises a customer management module, a report management module and a contract management module, wherein the customer management module records and manages customer information signed with the platform and distributes a platform use account number for the customer; the report management module collects and counts the report management information of the agent party, the advertising party and the market party; and the contract management module checks and manages the contract information sent by the agent. The platform side has the maximum authority, all information of the management platform can be checked, related information needing to be checked is checked, platform management is strictly regulated, and long-term orderly operation is facilitated.
The agent side comprises a contract management module and a report management module, and the contract management module records contract information; and the report management module collects and counts the report management information of the advertising party and the market party. The authority of the agent party is smaller than that of the platform party, the information of the advertising party and the information of the market party can be checked, and the related information of the advertising party and the information of the market party can be checked, so that the requirements of the advertising party and the market party can be coordinated, and the harmonious operation and the healthy operation of the platform can be guaranteed.
The market side comprises an equipment management module and a report management module, wherein the equipment management module records the point location and running state basic information of the equipment, modifies the equipment type and the equipment playing mode, checks a playing list corresponding to the equipment and manages the equipment to play the advertisement pushed from the agent side; and the report management module collects and counts the information of the market party. The point location information of the advertisements can be released is recorded by the equipment management, and the advertisements are favorably released smoothly.
The advertisement side is provided with two stages of users, the auditing management module is arranged at the first stage of users, and the advertisement publishing management module is arranged at the second stage of users; the first-level user is also provided with a report management module for summarizing and counting the information of the advertisers; the secondary user is also provided with an advertisement making and content viewing module, and the advertisement making module makes, modifies, adds, deletes and stores advertisement materials; the content viewing module views information in the advertiser level user. The advertisement is convenient for making the advertisement and releasing the advertisement.
The platform side, the agent side, the market side and the advertisement side are all provided with a content management module and a user management module. The content management module records the processed event information and the to-be-processed event list of the party, modifies the sequence of the to-be-processed events, and adds and deletes the to-be-processed events; the user management module is used for creating a user, distributing roles for the user and configuring the authority. The content management module is beneficial to better planning of advertisement putting events by all parties and can reasonably plan and arrange advertisement publishing events. The user management module is clear in hierarchy, easy to standardize operation and convenient to use.
The advertisement publishing system of the invention sets a complete approval process, strictly audits the advertisement content, checks the advertisement content layer by layer, finds out the content which does not conform to the advertisement law in time and eliminates the potential safety hazard in the advertisement publishing. The advertisement publishing system distributes roles and configuration permission to the users, is hierarchical, easy to standardize operation and convenient to use. Relevant advertisements are mainly put in aiming at the characteristics and market characteristics of potential users, the pertinence of advertisement putting is strong, the matching degree with the potential users is high, and the advertisement release income is improved.
The present invention is not limited to the above preferred embodiments, and any modifications, equivalent substitutions and improvements made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (9)
1. The utility model provides a set up advertisement issuing system of approval process which characterized in that: comprises that
The platform side is used for comprehensively managing all information on the platform;
the advertising party is used for managing advertisement release information;
the market side is used for managing the information of the advertisement carrier;
the agent side is used for coordinating the demands of the advertising side and the market side;
the platform side, the agent side, the advertisement side and the market side are all in communication connection;
the platform side, the agent side, the advertisement side and the market side are all provided with an auditing management module for auditing and managing the advertisement;
the platform side is also provided with a pushing rule setting module for setting the pushing rule of the audit advertisement;
the agent side is also provided with an advertisement pushing module used for pushing advertisements according to pushing rules.
2. The advertisement distribution system for setting approval process according to claim 1, wherein: the push rule setting module is used for setting two push rules: feature push rules, logical push rules; the feature pushing rule is that firstly, the advertisement is provided with a label, the age group, the gender and the mood of the target population are marked to form a feature information base, the obtained personnel feature is matched with the advertisement label in the feature information base, a matching threshold value is set, and the matching degree reaches the matching threshold value, namely the matching is successful; the logic pushing rule is that the advertisements are classified according to different business states, the same number of keywords are marked according to the advertisement attributes to form a logic information base, the keywords of the extracted advertisements are compared, an association threshold value is set, and when the same number of the advertisement keywords of different categories reaches the association threshold value, the matching is successful.
3. The advertisement distribution system for setting approval process according to claim 2, wherein: the advertisement pushing module is provided with an information extraction unit for acquiring personnel characteristic information or keywords of the advertisement, an information matching unit for matching the acquired personnel characteristic information or keywords of the advertisement with the corresponding information base, and an advertisement pushing unit for pushing the successfully matched advertisement.
4. The advertisement distribution system for setting approval process according to claim 3, wherein: the advertising party comprises an advertising release management module, the advertising release management module is used for integrating advertisements to be released and advertisement release time, release times, release point information, advertisement playing modes and advertisement types into advertisement release demand information and sending the advertisement release demand information to an auditing management module of the advertising party, the advertising release demand information is sent to the auditing management module of the market party after auditing, the advertising release demand information is sent to the auditing management module of the agent party after auditing, the advertising release demand information is sent to the auditing management module of the platform party after auditing, and the advertising release demand is sent to the agent party for waiting for pushing after the auditing is passed; and sending the advertisement publishing demand information back to the advertiser if the examination of any time fails.
5. The advertisement distribution system for setting approval process of claim 4, wherein: the platform side also comprises a customer management module, a report management module and a contract management module, wherein the customer management module records and manages customer information signed with the platform and distributes a platform use account number for the customer; the report management module collects and counts the information of the agent party, the advertising party and the market party; and the contract management module checks and manages the contract information sent by the agent.
6. The advertisement distribution system for setting approval process of claim 5, wherein: the agent side comprises a contract management module and a report management module, and the contract management module records contract information; and the report management module collects and counts the information of the advertising party and the market party.
7. The advertisement distribution system for setting approval process of claim 6, wherein: the market side comprises an equipment management module and a report management module, wherein the equipment management module records the point location and running state basic information of the equipment, modifies the equipment type and the equipment playing mode, checks a playing list corresponding to the equipment and manages the equipment to play the advertisement pushed from the agent side; and the report management module collects and counts the information of the market party.
8. The advertisement distribution system for setting approval process of claim 7, wherein: the advertiser is provided with two stages of users, the auditing management module is arranged at the first stage of users, and the advertisement publishing management module is arranged at the second stage of users; the first-level user is also provided with a report management module for summarizing and counting the information of the advertisers; the secondary user is also provided with an advertisement making module and a content viewing module, and the advertisement making module makes, modifies, adds, deletes and stores advertisement materials; the content viewing module views information in the advertiser level user.
9. The advertisement distribution system for setting approval process of claim 8, wherein: the platform side, the agent side, the market side and the first-level user of the advertising side are all provided with a content management module and a user management module. The content management module records the processed event information and the to-be-processed event list of the party, modifies the sequence of the to-be-processed events, and adds and deletes the to-be-processed events; the user management module is used for creating a user, distributing roles for the user and configuring the authority.
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| CN112988811A (en) * | 2021-03-09 | 2021-06-18 | 重庆可兰达科技有限公司 | Method, system, terminal and medium for detecting APP advertisement content compliance |
| CN117495389A (en) * | 2023-11-07 | 2024-02-02 | 广州渠道无忧网络技术服务有限公司 | Advertisement putting information pushing method and system for sponsors |
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