CN101944135A - Information processing system and method - Google Patents
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- CN101944135A CN101944135A CN2010105162610A CN201010516261A CN101944135A CN 101944135 A CN101944135 A CN 101944135A CN 2010105162610 A CN2010105162610 A CN 2010105162610A CN 201010516261 A CN201010516261 A CN 201010516261A CN 101944135 A CN101944135 A CN 101944135A
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Abstract
The invention relates to an information processing method, which comprises that: a web server acquires a geographical position of a user terminal accessing the web server; the web server selects information matched with the geographical position of the user terminal in an information storage device which stores information corresponding to the geographical position; and the web server sets the matched information at a preset position of a web page and transmits the information and the web page together to the user terminal. In addition, the invention also provides an information processing device which can be used for implementing the information processing method. In the technical scheme, the web server provides different information contents to a user at the same moment according to different geographical positions. Therefore, the information processing method and the information processing device improve the information content of the information provided for the user, also can analyze user information and/or user behavior so as to perform related information promoting service, and have higher flexibility.
Description
Technical field
The present invention relates to the information processing technology, the information handling system that relates in particular to a kind of method of information processing and can be used for realizing this method.
Background technology
Along with popularizing and the continuous development of infotech of internet, internet self develops into an important advertisement launching platform gradually, compares with traditional advertisement launching platform, and the advantage of the web advertisement shows especially out gradually.As, the propagation of the web advertisement is not subjected to the restriction in time and space; The web advertisement not only can be faced the all-network user, and can determine advertising target market according to audient user; Network advertisement information is interactive the propagation, and the user can obtain and oneself think that Useful Information, manufacturer also can obtain valuable field feedback at any time; The content of the web advertisement is very abundant, and with scheme, literary composition, sound, as etc. various ways, vividly with the information exhibition of the product or the marketing activity in face of the user; Ad content can be in time changed in online advertisement as required, and advertiser just can change at any time such as information such as price adjustment or supply and demand of commodities variations like this; Compare with TV with newspaper, the advertising rates of unit area (time) are compared, and the web advertisement has competitive power on price.
The principal mode of the advertisement of internet is the search engine advertisement and the page web advertisement at present.Wherein, the page web advertisement is directly to show the Guangxin breath on each Webpage, just can see advertising message as long as the user enters this Webpage.At present the principal mode of the page web advertisement is Banner and banner advertisement, as in webpage, embedding the advertisement of flash animated, and the advertisement of showing with the picture form etc.The page web advertisement and web page contents have certain correlativity, but because present gateway advertisement is a static page, can only show single advertised product, and the input of advertising campaign has periodically, in case advertising campaign stops to promote, can't change flexibly, need the head of a station of website initiatively to change code, existing pattern was both dumb, can't give full play to the inherent advantage of the web advertisement as medium, be not its needed information thereby cause a large amount of advertisements that shows the viewer yet, causes information to disturb, ad click rate is very low, and advertising results are undesirable.
Summary of the invention
Technical matters to be solved by this invention provides a kind of novel information disposal system and disposal route thereof.
As the one side of technical solution of the present invention, a kind of information processing method is provided, concrete steps are as follows:
Website server obtains the geographic position of the user terminal of this Website server of visit;
Described Website server in the information-storing device that stores with the geographic position information corresponding, the information of selecting the geographic position with described user terminal to be complementary;
Described Website server in the precalculated position of webpage, is sent to described user terminal with described webpage with the information setting of described coupling.
Further, described Website server also obtains the user profile of reflection user's request, selects the information of described coupling again according to described geographic position and described user profile.
Further, described Website server also obtains the operation behavior of user to information, selects the information of described coupling again according to described geographic position and described user's operation behavior.
Further, described Website server also obtains the operation behavior of user to information, selects the information of described coupling again according to described geographic position, described user profile and described user's operation behavior.
As technical solution of the present invention on the other hand, a kind of information handling system also is provided, comprise Website server, information-storing device, at least one user terminal, described Website server links to each other with described information-storing device, described at least one user terminal respectively, be sent to described user terminal after the information processing with user's needs, especially, described information-storing device is used for preserving and the geographic position information corresponding;
Described Website server comprises geographic position acquisition module and message processing module, and described message processing module links to each other with described geographic position acquisition module;
Described geographic position acquisition module is used to obtain the geographic position of described user terminal, and is sent to described message processing module;
Described message processing module, the information that is used to select the geographic position with described user terminal to be complementary, and be sent to described user terminal.
Further, the information that is complementary with the geographic position of described user terminal is advertising message.
Further, described Website server also comprises the user profile acquisition module, and described user profile acquisition module links to each other with described message processing module;
Described user profile acquisition module is used to obtain the user profile of this user's request of reflection, and is sent to described message processing module, selects the information of described coupling for described message processing module.
Further, described user profile comprises in the information such as upper level network address, search key, user computer operating system or browser version of network address, accessed web page of User Identity, access time, accessed web page one or multinomial.
Further, described Website server also comprises the user behavior logging modle, and described user behavior logging modle links to each other with described message processing module;
Described user behavior logging modle is used to preserve the operation behavior of user to information, and is sent to described message processing module, selects the information of described coupling for described message processing module.
The invention has the beneficial effects as follows: technical solution of the present invention just can make the user of diverse geographic location check different information on the same precalculated position of webpage, and this has just improved this precalculated position on the webpage provides information content from information to the user.Simultaneously, skill of the present invention also can be carried out the promotion service of relevant information to the user by analysis user information and/or user behavior, and dirigibility is stronger.
Description of drawings
Fig. 1 is the formation synoptic diagram of this information handling system;
Fig. 2 is the formation synoptic diagram of first kind of implementation of the Website server in the information handling system of the present invention;
Fig. 3 is the formation synoptic diagram of second kind of implementation of the Website server in the information handling system of the present invention;
Fig. 4 is the formation synoptic diagram of the third implementation of the Website server in the information handling system of the present invention.
Embodiment
Below in conjunction with accompanying drawing principle of the present invention and feature are described, institute gives an actual example and only is used to explain the present invention, is not to be used to limit scope of the present invention.
As the one side of technical solution of the present invention, a kind of information processing method is provided, concrete steps are as follows:
At first, Website server obtains the geographic position of the user terminal of this Website server of visit.
Secondly, Website server in the information-storing device that stores with the geographic position information corresponding, the information of selecting the geographic position with user terminal to be complementary.
At last, Website server with the coupling information setting in the precalculated position of webpage, be sent to user terminal with webpage.
Further, Website server also obtains the user profile of reflection user's request, selects the information of coupling again according to geographic position and user profile.
Further, Website server also obtains the operation behavior of user to information, selects the information of coupling again according to geographic position and user's operation behavior; Perhaps, Website server is selected the information of coupling again according to geographic position, user profile and user's operation behavior.
As technical solution of the present invention on the other hand, a kind of information handling system also is provided, as shown in Figure 1, information handling system comprises Website server 11/12/13, information-storing device 200, at least one user terminal 400, Website server 11/12/13 links to each other with information-storing device 200, at least one user terminal 400 respectively, is sent to user terminal 400 after the information processing with user's needs.Wherein, information-storing device 200 is used for preserving and the geographic position information corresponding.As shown in Figure 2, Website server 11 comprises geographic position acquisition module 300 and message processing module 100, and message processing module 100 links to each other with geographic position acquisition module 300.Wherein, geographic position acquisition module 300 is used to obtain the geographic position of user terminal, and is sent to message processing module 100.Message processing module 100, the information that is used to select the geographic position with user terminal 400 to be complementary, and be sent to user terminal 400.IP or the latitude and longitude information of Website server among the present invention by obtaining the user promptly realized on the same precalculated position of webpage showing at the user terminal 400 of different regions the function of the different information contents.
Further, information handling system of the present invention is an advertisement delivery system, and the information that is complementary with the geographic position of user terminal 400 is advertising message.Then the present invention can show different ad contents at the different regions user on same advertisement position.
As shown in Figure 3, Website server 12 also further can comprise user profile acquisition module 500, and user profile acquisition module 500 links to each other with message processing module 100.Wherein, user profile acquisition module 500 is used to obtain the user profile of this user's request of reflection, and is sent to message processing module 100, selects the information of coupling for message processing module 100.
Wherein, user profile comprises in the information such as upper level network address, search key, user computer operating system or browser version of network address, accessed web page of User Identity, access time, accessed web page one or multinomial.Website server obtains many more user profile, just can improve the precision that the content of information is provided to the user, can provide the information that satisfies its demand to the user as far as possible.
As shown in Figure 4, Website server 13 also further can comprise user behavior logging modle 600, and user behavior logging modle 600 links to each other with message processing module 100.Wherein, user behavior logging modle 600 is used to preserve the operation behavior of user to information, and is sent to message processing module 100, selects the information of coupling for message processing module 100.In order to improve the precision of the content that information is provided, also can preserve the operation behavior of user to information, for example preserve the user and whether checked the information content of promotion and the subsequent operation behavior whether other taken place according to this promotion information, further user's demand analysis is gathered with this, provide precision higher information promotion to the user.
Specific implementation when below information handling system of the present invention being applied to advertisement putting is carried out brief description:
At first, the site owner finishes registration on advertising platform, after the audit by advertising platform, sets up cooperative relationship with advertising platform, and obtains at least one group and the corresponding advertising message in geographic position.Above-mentioned advertising message can comprise geographic position, the release time of code, the advertisement putting of advertisement itself, the information such as type of input website.By the advertisement putting geo-location parameter is set, makes and to throw in many Jie advertisement on the same advertisement position.
Secondly, when the user utilizes user terminal 400 Website logins visit advertising message, Website server detects User IP or latitude and longitude information, selects the advertising message that is complementary with these user terminal 400 geographic position, and is arranged on and is sent to user terminal 400 on the advertisement position of webpage appointment and shows.Like this, at synchronization, can show different advertising messages at the user of different regions on the same advertisement position.
Further, Website server also can be when the user logins, and judges this user whether for logining first by detecting User Identity, and provides advertising service with this to the user, carries out the promotion of relevant advertisements information.Can judge by the mode of record cookie file herein:
If the user is login first, then unique user ID can be distributed from the trend user in the website, simultaneously this user ID is stored in user's the cookie file, adline and ad content according to the advertisement position of user capture carries out the advertisement promotion to this user then, also preserve this user's user profile and operation behavior simultaneously, checked ad content as whether clicking, whether bought the relevant operation behaviors such as commodity of advertisement;
If the user is not login first, then the operation behavior before this user's of overall treatment geographical location information, user profile and the user is carried out the advertisement promotion to this user, then, preserves this operation behavior of user and uses for next advertisement promotion.
Technical solution of the present invention has promptly realized showing at the different regions user function of different advertising messages on same advertisement position, this has just improved the dirigibility of page advertisement putting and the number of ads of single advertisement position, improved the advertiser web site income, reduce advertiser's popularization cost, improve input-output ratio.
The above only is preferred embodiment of the present invention, and is in order to restriction the present invention, within the spirit and principles in the present invention not all, any modification of being done, is equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. an information processing method is characterized in that,
Website server obtains the geographic position of the user terminal of this Website server of visit;
Described Website server in the information-storing device that stores with the geographic position information corresponding, the information of selecting the geographic position with described user terminal to be complementary;
Described Website server in the precalculated position of webpage, is sent to described user terminal with described webpage with the information setting of described coupling.
2. information processing method according to claim 1 is characterized in that, described Website server also obtains the user profile of reflection user's request, selects the information of described coupling again according to described geographic position and described user profile.
3. information processing method according to claim 1 is characterized in that, described Website server also obtains the operation behavior of user to information, selects the information of described coupling again according to described geographic position and described user's operation behavior.
4. information processing method according to claim 2 is characterized in that, described Website server also obtains the operation behavior of user to information, selects the information of described coupling again according to described geographic position, described user profile and described user's operation behavior.
5. information handling system, comprise Website server, information-storing device, at least one user terminal, described Website server links to each other with described information-storing device, described at least one user terminal respectively, be sent to described user terminal after the information processing with user's needs, it is characterized in that
Described information-storing device is used for preserving and the geographic position information corresponding;
Described Website server comprises geographic position acquisition module and message processing module, and described message processing module links to each other with described geographic position acquisition module,
Described geographic position acquisition module is used to obtain the geographic position of described user terminal, and is sent to described message processing module,
Described message processing module, the information that is used to select the geographic position with described user terminal to be complementary, and be sent to described user terminal.
6. information handling system according to claim 5 is characterized in that, the information that is complementary with the geographic position of described user terminal is advertising message.
7. according to claim 5 or 6 described information handling systems, it is characterized in that described Website server also comprises the user profile acquisition module, described user profile acquisition module links to each other with described message processing module;
Described user profile acquisition module is used to obtain the user profile of this user's request of reflection, and is sent to described message processing module, selects the information of described coupling for described message processing module.
8. information handling system according to claim 7, it is characterized in that described user profile comprises in the information such as upper level network address, search key, user computer operating system or browser version of network address, accessed web page of User Identity, access time, accessed web page one or multinomial.
9. according to claim 5,6 or 8 described information handling systems, it is characterized in that described Website server also comprises the user behavior logging modle, described user behavior logging modle links to each other with described message processing module;
Described user behavior logging modle is used to preserve the operation behavior of user to information, and is sent to described message processing module, selects the information of described coupling for described message processing module.
10. information handling system according to claim 7 is characterized in that described Website server also comprises the user behavior logging modle, and described user behavior logging modle links to each other with described message processing module;
Described user behavior logging modle is used to preserve the operation behavior of user to information, and is sent to described message processing module, selects the information of described coupling for described message processing module.
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| CN2010105162610A CN101944135A (en) | 2010-10-22 | 2010-10-22 | Information processing system and method |
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| CN2010105162610A CN101944135A (en) | 2010-10-22 | 2010-10-22 | Information processing system and method |
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| CN103383724A (en) * | 2013-06-28 | 2013-11-06 | 记忆科技(深圳)有限公司 | Storing device and data access authority management method thereof |
| WO2014002030A2 (en) * | 2012-06-28 | 2014-01-03 | International Business Machines Corporation | Dynamically customizing a digital publication |
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| CN106952118A (en) * | 2017-03-23 | 2017-07-14 | 北京奇虎科技有限公司 | Release news exhibiting method and device |
| CN107146107A (en) * | 2017-05-05 | 2017-09-08 | 携程旅游信息技术（上海）有限公司 | The system and method for dynamic generation advertisement position |
| CN107871242A (en) * | 2016-09-28 | 2018-04-03 | 杭州顺网科技股份有限公司 | Advertisement delivery system and method |
| CN107993100A (en) * | 2017-12-26 | 2018-05-04 | 昝路广 | Local Area Network advertisement bullet Broadcast Control system and method, computer program, computer |
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Application publication date: 20110112 |