CN106294775A - Content delivery method and device - Google Patents
Content delivery method and device Download PDFInfo
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- CN106294775A CN106294775A CN201610659393.6A CN201610659393A CN106294775A CN 106294775 A CN106294775 A CN 106294775A CN 201610659393 A CN201610659393 A CN 201610659393A CN 106294775 A CN106294775 A CN 106294775A
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
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- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The present invention relates to content delivery method and device.The method includes: obtain the click volume in each alternating content at the appointed time section and light exposure respectively；For each described alternating content, determine the clicking rate of described alternating content according to the click volume in described alternating content at the appointed time section and light exposure；Described alternating content is pushed by the clicking rate according to described alternating content.By obtaining the click volume in each alternating content at the appointed time section and light exposure respectively, for each alternating content, the clicking rate of this alternating content is determined according to the click volume in this alternating content at the appointed time section and light exposure, this alternating content is pushed by the clicking rate further according to this alternating content, real time content can be pushed according to present disclosure method for pushing and device, it is thus possible to improve the ageing of content propelling movement, improve the effect that content pushes.
Description
Technical field
The present invention relates to areas of information technology, particularly relate to a kind of content delivery method and device.
Background technology
Video website typically requires and pushes some videos to user in the homepage of homepage and each channel, and portal website leads to
Often need to push some news to user on homepage.How to select suitable content to be pushed to user and become video website and door
Content service provider's issues that need special attention such as website, family.
In prior art, the general content using two ways to select propelling movement: is based on artificial mode, and dependence is selected
The experience and knowledge of person picks out the content carrying out pushing from numerous contents.This mode inefficiency, hysteresis quality is more serious,
And it is limited to the experience and knowledge of selector, it is relatively easy to introduce mistake；Two add up based on to off-line data
Mode, selects the content that click volume in passing a period of time is higher, and this mode hysteresis quality is more serious, for burst focus or new
The adaptability heard is poor.
To sum up, existing content push technology at least there is problems in that hysteresis quality is more serious, it is difficult to meets the Internet wink
The application demand of breath ten thousand change, the effect causing content to push is poor.
Summary of the invention
Technical problem
In view of this, the technical problem to be solved in the present invention is, the hysteresis quality of existing content push technology is more serious, leads
Cause the problem that the effect of content propelling movement is poor.
Solution
In order to solve above-mentioned technical problem, according to one embodiment of the invention, it is provided that a kind of content delivery method, bag
Include:
Obtain the click volume in each alternating content at the appointed time section and light exposure respectively；
For each described alternating content, true according to the click volume in described alternating content at the appointed time section and light exposure
The clicking rate of fixed described alternating content；
Described alternating content is pushed by the clicking rate according to described alternating content.
For said method, in a kind of possible implementation, obtaining each alternating content respectively at the appointed time
Before click volume in Duan and light exposure, described method also includes:
At least one information following according to content to be selected filters out alternating content from described content to be selected: light exposure,
Click volume, transfer amount, the top amount of stepping on, comment amount and consumption figure.
For said method, in a kind of possible implementation, according in described alternating content at the appointed time section
Click volume and light exposure determine the clicking rate of described alternating content, particularly as follows:
Calculate the ratio of the click volume in described alternating content at the appointed time section and light exposure, obtain described alternating content
Clicking rate.
For said method, in a kind of possible implementation, according to the clicking rate of described alternating content to described time
Content is selected to push, including:
According to described clicking rate order from high to low, described alternating content is ranked up；
To sorting, preceding N number of described alternating content pushes, and wherein, N is positive integer, the number of described alternating content
More than or equal to N.
For said method, in a kind of possible implementation, to sorting, preceding N number of described alternating content pushes away
Send, including:
For the preceding N number of described alternating content that sorts, calculate each selected probability of described alternating content respectively；
According to the selected probability of described alternating content, randomly choose from N number of described alternating content in M described candidate
Holding and push, wherein, M is the positive integer less than or equal to N.
For said method, in a kind of possible implementation, calculate each selected probability of described alternating content,
Including: calculate each selected probability of described alternating content according to the clicking rate of described alternating content.
For said method, in a kind of possible implementation, calculate each described alternating content respectively selected
Probability, including:
Employing formula 1 calculates each selected probability of described alternating content respectively:
Wherein, r represents the r alternating content, and p (r) represents described the r selected probability of alternating content, c (r) table
Showing the clicking rate of described r alternating content, i represents i-th alternating content, and c (i) represents the point of described i-th alternating content
Hitting rate, T represents temperature coefficient.
For said method, in a kind of possible implementation, calculate each described alternating content respectively selected
Probability, including:
Employing formula 2 calculates each selected probability of described alternating content respectively:
Wherein, r represents the r alternating content, and p (r) represents described the r selected probability of alternating content, c ' (r) table
Showing the correction value of the clicking rate of described r alternating content, i represents i-th alternating content, and c ' (i) represents described i-th candidate
The correction value of the clicking rate of content, T represents that temperature coefficient, c (r) represent the clicking rate of described r alternating content, and c (i) represents
The clicking rate of described i-th alternating content, 1≤i≤N,Represent maximum in the clicking rate of N number of described alternating content
Clicking rate, s (r) represents the light exposure of described r alternating content, and s (i) represents the light exposure of described i-th alternating content.
For said method, in a kind of possible implementation, according to the selected probability of described alternating content, from N
Individual described alternating content randomly chooses M described alternating content push, including:
Interval [0,1] is divided into N number of subinterval according to the selected probability of alternating content each described, each described son
Without occuring simultaneously between interval, each described subinterval corresponds respectively in one of them the described candidate in N number of described alternating content
Holding, the length in the subinterval that described alternating content is corresponding probability selected to described alternating content is directly proportional；
In interval [0,1], generate M random number, determine candidate to be pushed according to the subinterval that described random number is corresponding
Content.
In order to solve above-mentioned technical problem, according to another embodiment of the present invention, it is provided that a kind of content pusher, bag
Include:
Click volume and light exposure obtaining module, for obtaining the click volume in each alternating content at the appointed time section respectively
And light exposure；
Clicking rate determines module, for for each described alternating content, according to described alternating content at the appointed time section
Interior click volume and light exposure determine the clicking rate of described alternating content；
Pushing module, for pushing described alternating content according to the clicking rate of described alternating content.
For said apparatus, in a kind of possible implementation, described device also includes:
Alternating content screening module, for sieving from described content to be selected according at least one information following of content to be selected
Select alternating content: light exposure, click volume, transfer amount, the top amount of stepping on, comment amount and consumption figure.
For said apparatus, in a kind of possible implementation, described clicking rate determine module specifically for:
Calculate the ratio of the click volume in described alternating content at the appointed time section and light exposure, obtain described alternating content
Clicking rate.
For said apparatus, in a kind of possible implementation, described pushing module includes:
Sorting sub-module, for being ranked up described alternating content according to described clicking rate order from high to low；
Pushing submodule, for pushing the preceding N number of described alternating content that sorts, wherein, N is positive integer, institute
State the number of alternating content more than or equal to N.
For said apparatus, in a kind of possible implementation, described sorting sub-module specifically for:
For the preceding N number of described alternating content that sorts, calculate each selected probability of described alternating content respectively；
According to the selected probability of described alternating content, randomly choose from N number of described alternating content in M described candidate
Holding and push, wherein, M is the positive integer less than or equal to N.
For said apparatus, in a kind of possible implementation, described sorting sub-module specifically for: according to described time
Select the clicking rate of content to calculate each selected probability of described alternating content.
For said apparatus, in a kind of possible implementation, described sorting sub-module specifically for:
Employing formula 1 calculates each selected probability of described alternating content respectively:
Wherein, r represents the r alternating content, and p (r) represents described the r selected probability of alternating content, c (r) table
Showing the clicking rate of described r alternating content, i represents i-th alternating content, and c (i) represents the point of described i-th alternating content
Hitting rate, T represents temperature coefficient.
For said apparatus, in a kind of possible implementation, described sorting sub-module specifically for:
Employing formula 2 calculates each selected probability of described alternating content respectively:
Wherein, r represents the r alternating content, and p (r) represents described the r selected probability of alternating content, c ' (r) table
Showing the correction value of the clicking rate of described r alternating content, i represents i-th alternating content, and c ' (i) represents described i-th candidate
The correction value of the clicking rate of content, T represents that temperature coefficient, c (r) represent the clicking rate of described r alternating content, and c (i) represents
The clicking rate of described i-th alternating content, 1≤i≤N,Represent maximum in the clicking rate of N number of described alternating content
Clicking rate, s (r) represents the light exposure of described r alternating content, and s (i) represents the light exposure of described i-th alternating content.
For said apparatus, in a kind of possible implementation, described sorting sub-module specifically for:
Interval [0,1] is divided into N number of subinterval according to the selected probability of alternating content each described, each described son
Without occuring simultaneously between interval, each described subinterval corresponds respectively in one of them the described candidate in N number of described alternating content
Holding, the length in the subinterval that described alternating content is corresponding probability selected to described alternating content is directly proportional；
In interval [0,1], generate M random number, determine candidate to be pushed according to the subinterval that described random number is corresponding
Content.
Beneficial effect
By obtaining the click volume in each alternating content at the appointed time section and light exposure respectively, in each candidate
Hold, determine the clicking rate of this alternating content according to the click volume in this alternating content at the appointed time section and light exposure, further according to
This alternating content is pushed by the clicking rate of this alternating content, content delivery method according to embodiments of the present invention and device energy
Enough real time content is pushed such that it is able to improve the ageing of content propelling movement, improve the effect that content pushes.
According to below with reference to the accompanying drawings detailed description of illustrative embodiments, the further feature of the present invention and aspect being become
Clear.
Accompanying drawing explanation
The accompanying drawing of the part comprising in the description and constituting description together illustrates the present invention's with description
Exemplary embodiment, feature and aspect, and for explaining the principle of the present invention.
Fig. 1 illustrates the flowchart of content delivery method according to an embodiment of the invention；
Fig. 2 illustrates an exemplary flowchart of content delivery method according to an embodiment of the invention；
Fig. 3 illustrates that the one of content delivery method step S103 according to an embodiment of the invention exemplary implements stream
Cheng Tu；
Fig. 4 illustrate according to an embodiment of the invention in content delivery method step S302 to the preceding N number of candidate that sorts
What content carried out pushing one exemplary implements flow chart；
Fig. 5 illustrates the schematic diagram of the principle of wheel disc algorithm；
Fig. 6 illustrates that the one of content delivery method step S402 according to an embodiment of the invention exemplary implements stream
Cheng Tu；
Fig. 7 illustrates an exemplary flowchart of content delivery method according to an embodiment of the invention；
Fig. 8 illustrates the structured flowchart of content pusher according to another embodiment of the present invention；
Fig. 9 illustrates an exemplary structured flowchart of content pusher according to another embodiment of the present invention；
Figure 10 shows the structured flowchart of a kind of content pushing equipment of an alternative embodiment of the invention.
Detailed description of the invention
Various exemplary embodiments, feature and the aspect of the present invention is described in detail below with reference to accompanying drawing.In accompanying drawing identical
Reference represent the same or analogous element of function.Although the various aspects of embodiment shown in the drawings, but remove
Non-specifically is pointed out, it is not necessary to accompanying drawing drawn to scale.
The most special word " exemplary " means " as example, embodiment or illustrative ".Here as " exemplary "
Illustrated any embodiment should not necessarily be construed as preferred or advantageous over other embodiments.
It addition, in order to better illustrate the present invention, detailed description of the invention below gives numerous details.
It will be appreciated by those skilled in the art that do not have some detail, the present invention equally implements.In some instances, for
Method well known to those skilled in the art, means, element and circuit are not described in detail, in order to highlight the purport of the present invention.
Embodiment 1
Fig. 1 illustrates the flowchart of content delivery method according to an embodiment of the invention.As it is shown in figure 1, the method
Specifically include that
In step S101, obtain the click volume in each alternating content at the appointed time section and light exposure respectively.
An example as the embodiment of the present invention, it is intended that the time period can be with present system time or receive client
Content push request time as starting point, the time period of certain designated length reviewed forward.Such as, it is intended that length is permissible
It is 7 days, in this no limit.Content delivery method according to this example based on the appointment time period be as present system time
Or the content receiving client pushes the change of the time of request and changes, and each alternating content thus obtained is being specified
Click volume and light exposure in time period are also as time change such that it is able to consider user behavior and interest over time
The characteristic of change, improves the effect that content pushes.Wherein, improve the concrete manifestation form of effect that content pushes can include with
Lower at least one: improve click volume, improve clicking rate, improve transfer amount, improve comment amount and improve consumption figure.Improve content to push away
The effect sent can also have other concrete manifestation form, in this no limit.
Herein referred light exposure, can refer in certain perhaps its relevant information on the media such as webpage, APP client to
The number of times at family exposure (representing), such as, if user opens webpage or APP client and browses to comprise the link of certain content
Interface, then it is assumed that this content is exposed once.
In step s 102, for each alternating content, according to the click volume in this alternating content at the appointed time section and
Light exposure determines the clicking rate of this alternating content.
In embodiments of the present invention, the clicking rate of alternating content is the highest, can show that user is for this to a certain extent
The feedback of alternating content is the best and/or degree of liking is the highest.
As an example of the embodiment of the present invention, according to the click volume in this alternating content at the appointed time section and exposure
Amount determines the clicking rate of this alternating content, particularly as follows: the click volume calculated in this alternating content at the appointed time section and light exposure
Ratio, obtain the clicking rate of this alternating content.
As another example of the embodiment of the present invention, according to the click volume in this alternating content at the appointed time section and exposure
Light quantity determines the clicking rate of this alternating content, Ke Yiwei: calculate the effective click volume in this alternating content at the appointed time section
With the ratio of light exposure, obtain the clicking rate of this alternating content.Such as, if after user clicks on a video, the actual of this video is broadcast
The time of putting accounts for the ratio of this video footage and is less than the first preset value, then can this user be gone for this click of this video
For being defined as invalid click behavior, invalid click behavior does not produce effective click volume.Such as, the first preset value can be
0.05, in this no limit.
In step s 103, according to the clicking rate of alternating content, alternating content is pushed.
In a kind of possible implementation, the pushed probability of alternating content is along with the increase of the clicking rate of alternating content
And increase.
Fig. 2 illustrates an exemplary flowchart of content delivery method according to an embodiment of the invention.Such as Fig. 2 institute
Showing, the method specifically includes that
In step s 201, filter out in candidate from content to be selected according at least one information following of content to be selected
Hold: light exposure, click volume, transfer amount, the top amount of stepping on, comment amount and consumption figure.
As an example of the embodiment of the present invention, from content to be selected, filter out alternating content may include that according to point
Content to be selected is ranked up by the amount of hitting order from high to low, then filters out the preceding P of sequence from the content to be selected after sequence
Individual content to be selected is as alternating content, and wherein, P is positive integer, and the number of content to be selected is more than or equal to P.
As another example of the embodiment of the present invention, filter out from content to be selected alternating content may include that according to
Content to be selected is ranked up by transfer amount order from high to low, then it is preceding to filter out sequence from the content to be selected after sequence
P content to be selected is as alternating content.
As another example of the embodiment of the present invention, from content to be selected, filter out alternating content may include that exposure
Light quantity A1, click volume A2, transfer amount A3, top the amount of stepping on A4, comment amount A5With consumption figure A6It is respectively provided with the weighted value λ of correspondence1、λ2、
λ3、λ4、λ5And λ6, each weighted value is more than or equal to 0 and less than 1；By light exposure, click volume, transfer amount, the top amount of stepping on, comment amount
Sue for peace after being multiplied with its weighted value respectively with consumption figure, be calculated the recommendation of content to be selectedAccording to recommendation
Content to be selected is ranked up by value order from high to low, then filters out sequence preceding P from the content to be selected after sequence
Content to be selected is as alternating content.
In one example, the information such as light exposure, click volume, transfer amount, the top amount of stepping on, comment amount and consumption figure can utilize
Means well known by persons skilled in the art obtain, such as, obtained by correlation log.
As another example of the embodiment of the present invention, when filtering out alternating content from content to be selected, it is also possible to examine
Consider the type of content to be selected.Wherein, the type of content to be selected can include news, video, microblogging, amusement and physical culture etc., at this
It is not construed as limiting.The alternating content filtered out from content to be selected can simply be a type, to meet the frequency of such as video website
The content of road homepage pushes demand.The alternating content filtered out from content to be selected can also include polytype, to meet example
Content such as the homepage of video website pushes demand.
In step S202, obtain the click volume in each alternating content at the appointed time section and light exposure respectively.
In step S203, for each alternating content, according to the click volume in this alternating content at the appointed time section and
Light exposure determines the clicking rate of this alternating content.
In step S204, according to the clicking rate of alternating content, alternating content is pushed.
Fig. 3 illustrates that the one of content delivery method step S103 according to an embodiment of the invention exemplary implements stream
Cheng Tu.As it is shown on figure 3, this alternating content is pushed according to the clicking rate of this alternating content, including:
In step S301, according to clicking rate order from high to low, alternating content is ranked up.
In step s 302, to sorting, preceding N number of alternating content pushes, and wherein, N is positive integer, alternating content
Number more than or equal to N.
As an example of the embodiment of the present invention, from alternating content, filter out N number of alternating content that clicking rate is the highest
For pushing.
Fig. 4 illustrate according to an embodiment of the invention in content delivery method step S302 to the preceding N number of candidate that sorts
What content carried out pushing one exemplary implements flow chart.As shown in Figure 4, the preceding N number of alternating content that sorts is carried out
Push, including:
In step S401, for the preceding N number of alternating content that sorts, calculate each alternating content respectively selected generally
Rate.
In step S402, according to the selected probability of alternating content, from N number of alternating content, randomly choose M candidate
Content pushes, and wherein, M is the positive integer less than or equal to N.As an example of the embodiment of the present invention, from N number of candidate
Content randomly chooses M alternating content push, may include that and randomly choose in M candidate from N number of alternating content
Holding, M the alternating content according to randomly choosing generates recommendation list, pushes further according to the recommendation list generated.
In one example, the pushed probability of alternating content can be relevant with the clicking rate of alternating content, such as can be along with
The increase of the clicking rate of alternating content and increase, can calculate in each described candidate according to the clicking rate of described alternating content
Hold selected probability.
Two kinds of examples calculating the selected probability of each alternating content according to the clicking rate of alternating content given below.
In a kind of possible implementation, calculate the selected probability of each alternating content respectively, including:
Employing formula 1 calculates the selected probability of each alternating content respectively:
Wherein, r represents the r alternating content, and p (r) represents the r selected probability of alternating content, and c (r) represents r
The clicking rate of individual alternating content, i represents i-th alternating content, and c (i) represents the clicking rate of i-th alternating content, and T represents temperature
Coefficient.
Wherein, temperature coefficient T can use formula 4 to determine:
Wherein, s (i) represents the light exposure of i-th alternating content.
Temperature coefficient T may be used for the contribution adjusting c (r) to p (r).When system initialization,It is 0,
Temperature coefficient T trends towards infinity,Along withBe gradually increased, temperature coefficient T is gradually reduced, and c (r) is right
The contribution of p (r) is gradually increased, and system tends towards stability, it is thus possible to preferably go out the alternating content that clicking rate is higher.
In alternatively possible implementation, calculate the selected probability of each alternating content respectively, including:
Employing formula 2 calculates the selected probability of each alternating content respectively:
Wherein, r represents the r alternating content, and p (r) represents the r selected probability of alternating content, and c ' (r) represents
The correction value of the clicking rate of r alternating content, i represents i-th alternating content, and c ' (i) represents the clicking rate of i-th alternating content
Correction value, T represents that temperature coefficient, c (r) represent the clicking rate of r alternating content, and c (i) represents i-th alternating content
Clicking rate, 1≤i≤N,Representing clicking rate maximum in the clicking rate of N number of alternating content, s (r) represents the r time
Selecting the light exposure of content, s (i) represents the light exposure of i-th alternating content.
In this implementation, c (r) is modified.Wherein,Represent the normalization of r alternating content
Clicking rate.After correction, for the alternating content that clicking rate c (r) is identical, the alternating content that light exposure is less is selected generally
Rate is higher, hence for be newly added, the less alternating content of light exposure, the video newly uploaded, by increasing capacitance it is possible to increase it is pushed away
The chance sent.
In one example, after obtaining the selected probability of each alternating content, it is possible to use " wheel disc algorithm " is from N number of time
Select and content randomly chooses M alternating content push.Fig. 5 shows the schematic diagram of the principle of wheel disc algorithm.Such as Fig. 5 institute
Show, for N number of alternating content, sector region can be divided according to the selected probability of each alternating content, each sector region
Central angle corresponds respectively to one of them alternating content in N number of alternating content, the center of circle of the sector region that alternating content is corresponding
The size at angle probability selected to alternating content is directly proportional.M wheel disc of random rotation, it is possible to realize according to alternating content quilt
The probability selected randomly chooses M alternating content from N number of alternating content.
Fig. 6 illustrates that the one of content delivery method step S402 according to an embodiment of the invention exemplary implements stream
Cheng Tu.Fig. 6 can also regard as based on a kind of specific implementation of " wheel disc algorithm principle " shown in Fig. 5.As shown in Figure 6, root
According to the selected probability of alternating content, from N number of alternating content, randomly choose M alternating content push, including:
In step s 601, interval [0,1] is divided into N number of subinterval according to the selected probability of each alternating content,
Without occuring simultaneously between each subinterval, each subinterval corresponds respectively to one of them alternating content in N number of alternating content, candidate
The length in the subinterval that content is corresponding probability selected to alternating content is directly proportional.
In step S602, interval [0,1] generates M random number, determines according to the subinterval that random number is corresponding and treat
The alternating content pushed.
Such as, N is equal to 4, M equal to the 2, the 1st subinterval that alternating content is corresponding be [0,0.1), the 2nd alternating content pair
The subinterval answered for [0.1,0.35), the 3rd subinterval that alternating content is corresponding be [0.35,0.7), the 4th alternating content pair
The subinterval answered is [0.7,1], generates 2 randoms number, respectively 0.5 and 0.8, then may determine that and wait to push away in interval [0,1]
The alternating content recommended is the 3rd alternating content and the 4th alternating content.It should be noted that merely just value to N and M
Illustrating, in actual applications, the value of N may be much larger than 4, and the value of M may be in this no limit much larger than 2.
Fig. 7 illustrates an exemplary flowchart of content delivery method according to an embodiment of the invention.Such as Fig. 7 institute
Showing, the method specifically includes that
In step s 701, from content to be selected, alternating content is filtered out.
In step S702, set up focus pond according to all alternating contents.
In step S703, record field feedback, obtain each candidate in focus pond according to field feedback
The click volume of content and light exposure.
Wherein, field feedback can include exposure information and the click information of alternating content, and exposure information can wrap
Include number of times and displaying time that alternating content is demonstrated, when click information can include the clicked number of times of alternating content and click on
Between.According to showing time and the time of click, it may be determined that whether this field feedback occurs at the appointed time in section.
In step S704, from focus pond, filter out the clicking rate preceding N number of alternating content of sequence, and the row of calculating respectively
The sequence selected probability of preceding N number of alternating content.
In step S705, in the case of receiving the content acquisition request that client sends, according to the preceding N that sorts
The selected probability of individual alternating content, randomly chooses M alternating content from N number of alternating content and pushes to client.
So, by obtaining the click volume in each alternating content at the appointed time section and light exposure respectively, for each
Alternating content, determines the clicking rate of this alternating content according to the click volume in this alternating content at the appointed time section and light exposure,
This alternating content is pushed by the clicking rate further according to this alternating content, content delivery method energy according to embodiments of the present invention
Enough real time content is pushed such that it is able to improve the ageing of content propelling movement, improve the effect that content pushes.
Embodiment 2
Fig. 8 illustrates the structured flowchart of content pusher according to another embodiment of the present invention.This device may be used for fortune
Content delivery method shown in row Fig. 1.For convenience of description, illustrate only the part relevant to the embodiment of the present invention in fig. 8.
As shown in Figure 8, this device includes: click volume and light exposure obtaining module 81, for obtaining in each candidate respectively
Hold the click volume at the appointed time section and light exposure；Clicking rate determines module 82, for for each described alternating content, root
The clicking rate of described alternating content is determined according to the click volume in described alternating content at the appointed time section and light exposure；Pushing module
83, for described alternating content being pushed according to the clicking rate of described alternating content.
Fig. 9 illustrates an exemplary structured flowchart of content pusher according to another embodiment of the present invention.This device
May be used for the content delivery method shown in service chart 1 to Fig. 7.For convenience of description, illustrate only in fig .9 with the present invention in fact
Execute the part that example is relevant.The assembly that in Fig. 9, label is identical with Fig. 8 has identical function, for simplicity's sake, omits these groups
The detailed description of part.As shown in Figure 9:
In a kind of possible implementation, described device also includes: alternating content screening module 84, for according to be selected
At least one information following of content filters out alternating content from described content to be selected: light exposure, click volume, transfer amount, top
The amount of stepping on, comment amount and consumption figure.
In a kind of possible implementation, described clicking rate determine module 82 specifically for: calculate described alternating content
At the appointed time the click volume in section and the ratio of light exposure, obtain the clicking rate of described alternating content.
In a kind of possible implementation, described pushing module 83 includes: sorting sub-module 831, for according to described
Described alternating content is ranked up by clicking rate order from high to low；Push submodule 832, for preceding N number of to sequence
Described alternating content pushes, and wherein, N is positive integer, and the number of described alternating content is more than or equal to N.
In a kind of possible implementation, described sorting sub-module 831 specifically for: for sort preceding N number of institute
State alternating content, calculate each selected probability of described alternating content respectively and (such as count according to the clicking rate of alternating content
Calculate)；According to the selected probability of described alternating content, from N number of described alternating content, randomly choose M described alternating content enter
Row pushes, and wherein, M is the positive integer less than or equal to N.
In a kind of possible implementation, described sorting sub-module 831 specifically for: employing formula 1 calculates each respectively
The selected probability of described alternating content:
Wherein, r represents the r alternating content, and p (r) represents described the r selected probability of alternating content, c (r) table
Showing the clicking rate of described r alternating content, i represents i-th alternating content, and c (i) represents the point of described i-th alternating content
Hitting rate, T represents temperature coefficient.
In a kind of possible implementation, described sorting sub-module 831 specifically for: employing formula 2 calculates each respectively
The selected probability of described alternating content:
Wherein, r represents the r alternating content, and p (r) represents described the r selected probability of alternating content, c ' (r) table
Showing the correction value of the clicking rate of described r alternating content, i represents i-th alternating content, and c ' (i) represents described i-th candidate
The correction value of the clicking rate of content, T represents that temperature coefficient, c (r) represent the clicking rate of described r alternating content, and c (i) represents
The clicking rate of described i-th alternating content, 1≤i≤N,Represent maximum in the clicking rate of N number of described alternating content
Clicking rate, s (r) represents the light exposure of described r alternating content, and s (i) represents the light exposure of described i-th alternating content.
In a kind of possible implementation, described sorting sub-module 831 specifically for: by interval [0,1] according to each
The selected probability of described alternating content is divided into N number of subinterval, without occuring simultaneously between each described subinterval, and each described sub-district
Between correspond respectively to one of them the described alternating content in N number of described alternating content, the subinterval that described alternating content is corresponding
Length probability selected to described alternating content be directly proportional；In interval [0,1], generate M random number, according to described with
The subinterval that machine number is corresponding determines alternating content to be pushed.
It should be noted that so, by obtaining the click volume in each alternating content at the appointed time section and exposure respectively
Light quantity, for each alternating content, determines this candidate according to the click volume in this alternating content at the appointed time section and light exposure
The clicking rate of content, this alternating content is pushed, according to embodiments of the present invention by the clicking rate further according to this alternating content
Real time content can be pushed by content pusher such that it is able to improves the ageing of content propelling movement, improves content and pushes
Effect.
Embodiment 3
Figure 10 shows the structured flowchart of a kind of content pushing equipment of an alternative embodiment of the invention.Described content pushes away
Sending equipment 1100 can be to possess the host server of computing capability, personal computer PC or portable portable computing
Machine or terminal etc..Calculating node is not implemented and limits by the specific embodiment of the invention.
Described content pushing equipment 1100 includes processor (processor) 1110, communication interface (Communications
Interface) 1120, memorizer (memory) 1130 and bus 1140.Wherein, processor 1110, communication interface 1120 and
Memorizer 1130 completes mutual communication by bus 1140.
Communication interface 1120 is used for and network device communications, and wherein the network equipment includes such as Virtual Machine Manager center, is total to
Enjoy storage etc..
Processor 1110 is used for performing program.Processor 1110 is probably a central processor CPU, or special collection
Become circuit ASIC (Application Specific Integrated Circuit), or be configured to implement the present invention
One or more integrated circuits of embodiment.
Memorizer 1130 is used for depositing file.Memorizer 1130 may comprise high-speed RAM memorizer, it is also possible to also includes non-
Volatile memory (non-volatile memory), for example, at least one disk memory.Memorizer 1130 can also be to deposit
Memory array.Memorizer 1130 is also possible to by piecemeal, and described piece can be by certain rule sets synthesis virtual volume.
In a kind of possible embodiment, said procedure can be the program code including computer-managed instruction.This journey
Sequence is particularly used in: realize the operation of each step in embodiment 1.
Those of ordinary skill in the art are it is to be appreciated that each exemplary cell in embodiment described herein and algorithm
Step, it is possible to being implemented in combination in of electronic hardware or computer software and electronic hardware.These functions are actually with hardware also
It is that software form realizes, depends on application-specific and the design constraint of technical scheme.Professional and technical personnel can be for
Specific application selects different methods to realize described function, but this realization is it is not considered that exceed the model of the present invention
Enclose.
If using the form of computer software realize described function and as independent production marketing or use time, then exist
To a certain extent it is believed that all or part of (part such as contributed prior art) of technical scheme is
Embody in form of a computer software product.This computer software product is generally stored inside the non-volatile of embodied on computer readable
In storage medium, including some instructions with so that computer equipment (can be that personal computer, server or network set
Standby etc.) perform all or part of step of various embodiments of the present invention method.And aforesaid storage medium include USB flash disk, portable hard drive,
Read only memory (ROM, Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic
The various medium that can store program code such as dish or CD.
The above, the only detailed description of the invention of the present invention, but protection scope of the present invention is not limited thereto, and any
Those familiar with the art, in the technical scope that the invention discloses, can readily occur in change or replace, should contain
Cover within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with described scope of the claims.
Claims (18)
1. a content delivery method, it is characterised in that including:
Obtain the click volume in each alternating content at the appointed time section and light exposure respectively；
For each described alternating content, determine institute according to the click volume in described alternating content at the appointed time section and light exposure
State the clicking rate of alternating content；
Described alternating content is pushed by the clicking rate according to described alternating content.
Method the most according to claim 1, it is characterised in that in obtaining each alternating content at the appointed time section respectively
Click volume and light exposure before, described method also includes:
At least one information following according to content to be selected filters out alternating content from described content to be selected: light exposure, click
Amount, transfer amount, the top amount of stepping on, comment amount and consumption figure.
Method the most according to claim 1, it is characterised in that according to the click in described alternating content at the appointed time section
Amount and light exposure determine the clicking rate of described alternating content, particularly as follows:
Calculate the ratio of the click volume in described alternating content at the appointed time section and light exposure, obtain the point of described alternating content
Hit rate.
4. according to the method described in claim 1 any one, it is characterised in that according to the clicking rate of described alternating content to institute
State alternating content to push, including:
According to described clicking rate order from high to low, described alternating content is ranked up；
To sorting, preceding N number of described alternating content pushes, and wherein, N is positive integer, and the number of described alternating content is more than
Or equal to N.
Method the most according to claim 4, it is characterised in that preceding N number of described alternating content pushes to sorting,
Including:
For the preceding N number of described alternating content that sorts, calculate each selected probability of described alternating content respectively；
According to the selected probability of described alternating content, from N number of described alternating content, randomly choose M described alternating content enter
Row pushes, and wherein, M is the positive integer less than or equal to N.
Method the most according to claim 5, it is characterised in that calculate each selected probability of described alternating content, bag
Include:
Clicking rate according to described alternating content calculates each selected probability of described alternating content.
Method the most according to claim 6, it is characterised in that calculate each described alternating content respectively selected generally
Rate, including:
Employing formula 1 calculates each selected probability of described alternating content respectively:
Wherein, r represents the r alternating content, and p (r) represents described the r selected probability of alternating content, and c (r) represents institute
Stating the clicking rate of r alternating content, i represents i-th alternating content, and c (i) represents the clicking rate of described i-th alternating content,
T represents temperature coefficient.
Method the most according to claim 6, it is characterised in that calculate each described alternating content respectively selected generally
Rate, including:
Employing formula 2 calculates each selected probability of described alternating content respectively:
Wherein, r represents the r alternating content, and p (r) represents described the r selected probability of alternating content, and c ' (r) represents institute
Stating the correction value of the clicking rate of r alternating content, i represents i-th alternating content, and c ' (i) represents described i-th alternating content
The correction value of clicking rate, T represents that temperature coefficient, c (r) represent the clicking rate of described r alternating content, and c (i) represents described
The clicking rate of i-th alternating content, 1≤i≤N,Represent click maximum in the clicking rate of N number of described alternating content
Rate, s (r) represents the light exposure of described r alternating content, and s (i) represents the light exposure of described i-th alternating content.
9. according to the method described in claim 5 to 8 any one, it is characterised in that selected according to described alternating content
Probability, randomly chooses M described alternating content from N number of described alternating content and pushes, including:
Interval [0,1] is divided into N number of subinterval according to the selected probability of alternating content each described, each described subinterval
Between without occur simultaneously, each described subinterval corresponds respectively to one of them the described alternating content in N number of described alternating content, institute
The length probability selected to described alternating content stating subinterval corresponding to alternating content is directly proportional；
M random number is generated, in determining candidate to be pushed according to the subinterval that described random number is corresponding in interval [0,1]
Hold.
10. a content pusher, it is characterised in that including:
Click volume and light exposure obtaining module, for obtaining the click volume in each alternating content at the appointed time section and exposure respectively
Light quantity；
Clicking rate determines module, for for each described alternating content, according in described alternating content at the appointed time section
Click volume and light exposure determine the clicking rate of described alternating content；
Pushing module, for pushing described alternating content according to the clicking rate of described alternating content.
11. devices according to claim 10, it is characterised in that described device also includes:
Alternating content screening module, for filtering out from described content to be selected according at least one information following of content to be selected
Alternating content: light exposure, click volume, transfer amount, the top amount of stepping on, comment amount and consumption figure.
12. devices according to claim 10, it is characterised in that described clicking rate determine module specifically for:
Calculate the ratio of the click volume in described alternating content at the appointed time section and light exposure, obtain the point of described alternating content
Hit rate.
13. according to the device described in claim 10 any one, it is characterised in that described pushing module includes:
Sorting sub-module, for being ranked up described alternating content according to described clicking rate order from high to low；
Pushing submodule, for pushing the preceding N number of described alternating content that sorts, wherein, N is positive integer, described time
Select the number of content more than or equal to N.
14. devices according to claim 13, it is characterised in that described sorting sub-module specifically for:
For the preceding N number of described alternating content that sorts, calculate each selected probability of described alternating content respectively；
According to the selected probability of described alternating content, from N number of described alternating content, randomly choose M described alternating content enter
Row pushes, and wherein, M is the positive integer less than or equal to N.
15. devices according to claim 14, it is characterised in that described sorting sub-module specifically for:
Clicking rate according to described alternating content calculates each selected probability of described alternating content.
16. devices according to claim 15, it is characterised in that described sorting sub-module specifically for:
Employing formula 1 calculates each selected probability of described alternating content respectively:
Wherein, r represents the r alternating content, and p (r) represents described the r selected probability of alternating content, and c (r) represents institute
Stating the clicking rate of r alternating content, i represents i-th alternating content, and c (i) represents the clicking rate of described i-th alternating content,
T represents temperature coefficient.
17. devices according to claim 15, it is characterised in that described sorting sub-module specifically for:
Employing formula 2 calculates each selected probability of described alternating content respectively:
Wherein, r represents the r alternating content, and p (r) represents described the r selected probability of alternating content, and c ' (r) represents institute
Stating the correction value of the clicking rate of r alternating content, i represents i-th alternating content, and c ' (i) represents described i-th alternating content
The correction value of clicking rate, T represents that temperature coefficient, c (r) represent the clicking rate of described r alternating content, and c (i) represents described
The clicking rate of i-th alternating content, 1≤i≤N,Represent click maximum in the clicking rate of N number of described alternating content
Rate, s (r) represents the light exposure of described r alternating content, and s (i) represents the light exposure of described i-th alternating content.
18. according to the device described in claim 14 to 17 any one, it is characterised in that described sorting sub-module is specifically used
In:
Interval [0,1] is divided into N number of subinterval according to the selected probability of alternating content each described, each described subinterval
Between without occur simultaneously, each described subinterval corresponds respectively to one of them the described alternating content in N number of described alternating content, institute
The length probability selected to described alternating content stating subinterval corresponding to alternating content is directly proportional；
M random number is generated, in determining candidate to be pushed according to the subinterval that described random number is corresponding in interval [0,1]
Hold.
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