CN108596650A - The data processing method and device launched for advertisement or merchandise news - Google Patents
The data processing method and device launched for advertisement or merchandise news Download PDFInfo
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- CN108596650A CN108596650A CN201810251661.XA CN201810251661A CN108596650A CN 108596650 A CN108596650 A CN 108596650A CN 201810251661 A CN201810251661 A CN 201810251661A CN 108596650 A CN108596650 A CN 108596650A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0226—Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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Abstract
This application discloses a kind of data processing method launched for advertisement or merchandise news and devices.This method includes：It is drawn a portrait according to the first user and launches advertisement or merchandise news to first object crowd；Whether monitor in the first object crowd has the first user to check the advertisement or merchandise news；If monitoring in the first object crowd has the first user to check the advertisement or merchandise news, is sent to first user and check reward；By the way of whether thering is the first user to check the advertisement or merchandise news in the detection first object crowd, by to checked the advertisement or merchandise news first user send check reward, achieve the purpose that advertiser establishes with accurate user directly to link up and contact, and then has solved the problems, such as that advertiser cannot directly carry out with accurate user interactive in the related technology.
Description
Technical field
This application involves Internet advertising fields, in particular to a kind of number launched for advertisement or merchandise news
According to processing method and processing device.
Background technology
There are one as the problem " Goethe Bach guess " for advertisement industry：I knows that my advertising expense has half waste
, but regrettably, I does not know which is partly wasted.Advertiser wishes the advertisement casted net over the sky to become a kind of accurate
Targeted advertisements, to realize " each bullet eliminate an enemy ", real " on rich flower to blade "；For it is this everybody
" ideal state " dreamed of, no sooner has one fallen than another steps into the breach for it by countless advertiser, but effect is little.Currently, so-called essence on the market
Quasi- advertisement all or with click volume with price is single clickd on carries out charging, and advertiser spends huge advertising expenditure, can only take
The otiose click volume data of a pile, whom these users are on earth, where, enterprise does not know without exception.
With the fast development of Internet technology, the information mark that user information collection technology is left with user on network
Based on, user's basic attribute data and behavioral data can be deduced, such as age, gender, place, reading interest, shopping
Record, social networks, level of consumption etc..Advertiser is only it is to be understood that the target consumer of oneself, so that it may with self-defined advertisement or quotient
Product information launches target audience crowd, and the precision of advertisement is greatly promoted；The ability although more and more abundant user draws a portrait
Precision can be launched with constantly improve advertisement or merchandise news, optimize advertising results, but advertiser also only takes a pile number of users
According to can not be carried out with these accurate users interactive.What enterprise wanted is not only to obtain user information, and what is be more desirable to is direct
Obtain user.
Cannot interactive problem directly be carried out with accurate user for advertiser in the related technology, not yet proposed at present effective
Solution.
Invention content
The main purpose of the application is to provide a kind of data processing method and dress for advertisement or merchandise news dispensing
It sets, to solve the problems, such as that advertiser cannot directly carry out with accurate user interactive in the related technology.
To achieve the goals above, it according to the one side of the application, provides one kind and is thrown for advertisement or merchandise news
The data processing method put.
Include according to the data processing method of the application launched for advertisement or merchandise news：It is drawn a portrait according to the first user
Advertisement or merchandise news are launched to first object crowd；Monitor whether to have the first user to check in the first object crowd described
Advertisement or merchandise news；If monitoring in the first object crowd has the first user to check the advertisement or merchandise news,
It is sent to first user and checks reward.
Further, if monitoring in the first object crowd has the first user to check the advertisement or merchandise news,
It is then checked after reward to first user transmission and further includes：If monitoring first user checks the advertisement or commodity
Information and electronic asset reward is got, then first user is established and the default chat environment of the second user, wherein
The second user is used to send preset reward to the default chat environment；First user by stored value card for being deposited
Store up the preset reward.
Further, if monitoring in the first object crowd has the first user to check the advertisement or merchandise news,
It is then checked after reward to first user transmission and further includes：If monitoring first user checks the advertisement or commodity
Information and get electronic asset reward, then to first user send the second user good friend add application and enter chat
Apply its room；Detect whether first user receives good friend's addition application of the second user and enter chatroom application；
If the good friend that detection first user receives the second user adds application and enters chatroom and applies, by described the
One user is added to address list and the chatroom of the second user, wherein good friend add application and into chatroom apply to
Include less：It is any or a variety of in title, account, user's head portrait.
Further, it is drawn a portrait according to the first user and includes to first object crowd dispensing advertisement or merchandise news：According to adopting
Collect obtained the first user information addition user tag and generates the first user portrait；Setting receives quasi- dispensing advertisement or commodity letter
Pre-set user label in the first object crowd of breath；Whether detection pre-set user label matches with the first object crowd；
If detection pre-set user label is matched with the first object crowd, drawn a portrait to first mesh according to first user
Mark crowd launches advertisement or merchandise news.
Further, if monitoring in the first object crowd has the first user to check the advertisement or merchandise news,
It is then checked after reward to first user transmission and further includes：If monitoring first user checks the advertisement or commodity
Information and get electronic asset reward, then using first user as the member user of the second user, wherein the meeting
Member user, for the user identity as the special purchase permission when buying the commodity of second user sale.
To achieve the goals above, it according to the another aspect of the application, provides one kind and is thrown for advertisement or merchandise news
The data processing equipment put.
Include according to the data processing equipment of the application launched for advertisement or merchandise news：
Further, unit is launched, advertisement or commodity letter are launched to first object crowd for drawing a portrait according to the first user
Breath；Whether detection unit has the first user to check the advertisement or merchandise news for monitoring in the first object crowd；Hair
Unit is sent, if monitoring in the first object crowd has the first user to check the advertisement or merchandise news, to described
One user sends and checks reward.
Further, include after the transmission unit：Chat module is established, if looked into for monitoring first user
It sees the advertisement or merchandise news and gets electronic asset reward, then first user is established pre- with the second user
If chat environment；Rewards store module is used to store the preset reward by stored value card for first user.
Further, include after the transmission unit：Good friend applies for module, if looked into for monitoring first user
It sees the advertisement or merchandise news and gets electronic asset reward, then send the good friend of the second user to first user
Addition application；Chart-room module, if checking the advertisement or merchandise news for monitoring first user and getting electronics
Assets are rewarded, then the chatroom that enters that the second user is sent to first user is applied；Good friend's detection module, for examining
Survey whether first user receives good friend's addition application of the second user and enter chatroom application；Address list adds mould
Block adds first user if the good friend for receiving the second user for detecting first user adds application
It is added in the address list of the second user.
Further, further include after the transmission unit：Affiliate relationship establishes module, if for monitoring described first
User checks the advertisement or merchandise news and gets electronic asset reward, then using first user as the second user
Member user.
In the embodiment of the present application, the first user whether checks the advertisement using detecting in the first object crowd
Or the mode of merchandise news, by checked the advertisement or merchandise news first user send check reward, reach
It has arrived advertiser and has established the purpose directly linked up and contacted with accurate user, and then solving advertiser in the related technology cannot be straight
It connects and carries out interactive problem with accurate user.
Description of the drawings
The attached drawing constituted part of this application is used for providing further understanding of the present application so that the application's is other
Feature, objects and advantages become more apparent upon.The illustrative examples attached drawing and its explanation of the application is for explaining the application, not
Constitute the improper restriction to the application.In the accompanying drawings：
Fig. 1 is data processing method schematic diagram according to a first embodiment of the present invention；
Fig. 2 is data processing method schematic diagram according to a second embodiment of the present invention；
Fig. 3 is data processing method schematic diagram according to a third embodiment of the present invention；
Fig. 4 is data processing method schematic diagram according to a fourth embodiment of the present invention；
Fig. 5 is data processing equipment schematic diagram according to a first embodiment of the present invention；
Fig. 6 is data processing equipment schematic diagram according to a second embodiment of the present invention；And
Fig. 7 is data processing equipment schematic diagram according to a fourth embodiment of the present invention.
Specific implementation mode
In order to make those skilled in the art more fully understand application scheme, below in conjunction in the embodiment of the present application
Attached drawing, technical solutions in the embodiments of the present application are clearly and completely described, it is clear that described embodiment is only
The embodiment of the application part, instead of all the embodiments.Based on the embodiment in the application, ordinary skill people
The every other embodiment that member is obtained without making creative work should all belong to the model of the application protection
It encloses.
It should be noted that term " first " in the description and claims of this application and above-mentioned attached drawing, "
Two " etc. be for distinguishing similar object, without being used to describe specific sequence or precedence.It should be appreciated that using in this way
Data can be interchanged in the appropriate case, so as to embodiments herein described herein.In addition, term " comprising " and " tool
Have " and their any deformation, it is intended that cover it is non-exclusive include, for example, containing series of steps or unit
Process, method, system, product or equipment those of are not necessarily limited to clearly to list step or unit, but may include without clear
It is listing to Chu or for these processes, method, product or equipment intrinsic other steps or unit.
In this application, term "upper", "lower", "left", "right", "front", "rear", "top", "bottom", "inner", "outside",
" in ", "vertical", "horizontal", " transverse direction ", the orientation or positional relationship of the instructions such as " longitudinal direction " be orientation based on ... shown in the drawings or
Position relationship.These terms are not intended to limit indicated dress primarily to preferably describe the application and embodiment
It sets, element or component must have particular orientation, or be constructed and operated with particular orientation.
Also, above-mentioned part term is other than it can be used to indicate that orientation or positional relationship, it is also possible to for indicating it
His meaning, such as term "upper" also are likely used for indicating certain relations of dependence or connection relation in some cases.For ability
For the those of ordinary skill of domain, the concrete meaning of these terms in this application can be understood as the case may be.
In addition, term " installation ", " setting ", " being equipped with ", " connection ", " connected ", " socket " shall be understood in a broad sense.For example,
It may be a fixed connection, be detachably connected or monolithic construction；Can be mechanical connection, or electrical connection；It can be direct phase
Even, or indirectly connected through an intermediary, or it is two connections internal between device, element or component.
For those of ordinary skills, the concrete meaning of above-mentioned term in this application can be understood as the case may be.
It should be noted that in the absence of conflict, the features in the embodiments and the embodiments of the present application can phase
Mutually combination.The application is described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
As shown in Figure 1, this method includes following step S101 to step S103：
Step S101 draws a portrait according to the first user and launches advertisement or merchandise news to first object crowd；
Preferably, the first user portrait includes but not limited to：Name, gender, date of birth, interest, hobby, duty
Industry, browsing record etc., the first object crowd is the spy for meeting advertiser and being set according to audient's crowd characteristic of itself product
The crowd of sign condition, the characteristic condition include but not limited to：Age, gender, geographical location, interest, occupation, income level.
Wherein, it is the prerequisite that enterprise and user use the system, the use that do not register that registration is carried out in system
Family is unable to normal use correlation function.
Specifically, enterprise uploads the perfect instruments such as business license, it could be in platform releasing advertisements, the authenticity of company information
The authenticity for ensureing ad content to the maximum extent, ensures the social activity authenticity of user and business interaction；User is using
When the system registry, need to fill in the relevant informations such as name, gender, date of birth, system can also guide user improve interest,
The relevant informations such as hobby, occupation, and can be recorded according to the browsing of user and intelligently add label to user, give each user one
Comprehensive user's portrait.
Preferably, after advertiser launches advertisement, the system can carry out advertisement according to user-defined user tag
Or merchandise news is launched, system carries out intelligent data matching, and the accurate user for meeting label can just receive advertisement or commodity letter
Breath.
Whether step S102, monitoring in the first object crowd has the first user to check the advertisement or merchandise news；
Preferably, user receives advertisement and carries out ad view, can receive the red packet that enterprise sends out.Advertiser launches
It is to be multiplied by total red packet quantity with the unit price of each red packet to carry out charging when red packet advertisement；System can be by the red of advertiser
Packet launches the red packet that total amount is generated different amount of money sizes at random, each red packet amount of money that user receives is random
, it varies.
Step S103, if monitoring in the first object crowd has the first user to check the advertisement or merchandise news,
It is then sent to first user and checks reward.
Preferably, user checks advertisement and gets red packet, and red packet can be used for carrying automatically into the wallet of user, red packet
Show, give bonus, purchase and consumption etc..
It can be seen from the above description that the present invention realizes following technique effect：
In the embodiment of the present application, the first user whether checks the advertisement using detecting in the first object crowd
Or the mode of merchandise news, by checked the advertisement or merchandise news first user send check reward, reach
It has arrived advertiser and has established the purpose directly linked up and contacted with accurate user, and then solving advertiser in the related technology cannot be straight
It connects and carries out interactive problem with accurate user.
According to embodiments of the present invention, as the preferred of the present embodiment, as shown in Fig. 2, further include following step S201 extremely
Step S202：
Step S201, if monitoring first user checks the advertisement or merchandise news and gets electronic asset prize
It encourages, then establishes the default chat environment with the second user to first user, wherein the second user is used for institute
It states default chat environment and sends preset reward；
Preferably, user checks advertisement and gets red packet, can be automatically into the chatroom of enterprise, and in chatroom and enterprise
Or other users carry out group chat.User enters chatroom, can receive enterprise and orient the red packet launched to chatroom, and chatroom
User can enjoy the special price discount of purchase enterprise product.
Step S202, first user are used to store the preset reward by stored value card.
Preferably, user checks advertisement and gets red packet, and red packet can be used for carrying automatically into the wallet of user, red packet
Show, give bonus, purchase and consumption etc..
According to embodiments of the present invention, as the preferred of the present embodiment, as shown in figure 3, further include following step S301 extremely
Step S303：
Step S301, if monitoring first user checks the advertisement or merchandise news and gets electronic asset prize
It encourages, then the good friend that the second user is sent to first user, which adds application and enters chatroom, to be applied；
Preferably, user checks advertisement and gets red packet, and system can help enterprise to send addition good friend Shen from trend user
Please.User can receive message request, and content includes enterprise's image, title, account；
User checks advertisement and gets red packet, and system can help enterprise to be transmitted into chatroom application from trend user.With
Family can receive message request, and content includes enterprise's image, title, account.
Step S302, detects whether first user receives good friend's addition application of the second user and enter chat
Apply room；
Preferably, first user checks that good friend adds application in systems, confirms that application, system receive good friend and add
Confirmation is added to instruct.
First user checks in systems to be applied into chatroom, confirms that application, system receive chatroom application
Confirm instruction.
Step S303 will be described if the good friend that detection first user receives the second user adds application
First user is added in the address list of the second user, wherein good friend adds application and includes at least：Title, account, user
It is any or a variety of in head portrait.
Preferably, user agrees to that good friend's application of enterprise, user information can be displayed in good friend's address list of enterprise, wrap
Include the information such as image, the pet name, account.Enterprise can be directed to send red packet to address list good friend, and address list good friend can enjoy purchase
The special price discount of enterprise product.
If the chatroom that enters that detection first user receives the second user is applied, by first user
It is added in the chatroom that the second user creates, wherein included at least into chatroom application：Title, uses account at account
It is any or a variety of as in.
Preferably, user agrees to that the chatroom that enters of enterprise applies for that user information can be displayed in the chatroom of enterprise,
Including information such as image, the pet name, accounts.Enterprise can be directed to send red packet to chatroom user, and chatroom user can enjoy purchase
Buy the special price discount of enterprise product.
According to embodiments of the present invention, as the preferred of the present embodiment, as shown in figure 4, further include following step S401 extremely
Step S404：
Step S401 according to the first user information addition user tag collected and generates the first user portrait；
Preferably, the first user portrait includes but not limited to：Name, gender, date of birth, interest, hobby, duty
Industry, browsing record etc., the first object crowd is the spy for meeting advertiser and being set according to audient's crowd characteristic of itself product
The crowd of sign condition, the characteristic condition include but not limited to：Age, gender, geographical location, interest, occupation, income level.
Step S402, setting receive the pre-set user label in the quasi- first object crowd for launching advertisement or merchandise news；
Preferably, user needs to fill in the relevant informations such as name, gender, date of birth when using the system registry,
System can also guide user to improve the relevant informations such as interest, hobby, occupation, and can be recorded according to the browsing of user intelligently to use
Label is added at family, gives each user one comprehensive user's portrait.
Whether step S403, detection pre-set user label match with the first object crowd；
Preferably, pre-set user label is compared system with the user of first object crowd portrait information, examines
Whether survey matches.
Step S404 is used if detection pre-set user label is matched with the first object crowd according to described first
Family is drawn a portrait launches advertisement or merchandise news to the first object crowd.
Preferably, advertiser can freely set advertisement crowd's according to the target audience crowd of brand and product
The labels such as age, gender, geographical location, interest, occupation, income level；After advertiser launches advertisement, the system can basis
User-defined user tag, carries out advertisement or merchandise news is launched, and system carries out intelligent data matching, meets the essence of label
Mutatis mutandis family can just receive advertisement or merchandise news.
According to embodiments of the present invention, as the preferred of the present embodiment, further include：If monitoring first user checks institute
It states advertisement or merchandise news and gets electronic asset reward, then used first user as the member of the second user
Family, wherein the member user, for user's body as the special purchase permission when buying the commodity of second user sale
Part.
Preferably, when system detectio to target user has been got and the advertisement or the associated red packet money of merchandise news
Afterwards, then the target user is set automatically as the gray member, and is provided for the target user and bought advertiser's commodity meeting
The permission of member's price.
It should be noted that step shown in the flowchart of the accompanying drawings can be in such as a group of computer-executable instructions
It is executed in computer system, although also, logical order is shown in flow charts, and it in some cases, can be with not
The sequence being same as herein executes shown or described step.
According to embodiments of the present invention, it additionally provides a kind of for implementing the above-mentioned data launched for advertisement or merchandise news
The device of processing method, as shown in figure 5, the device includes：Unit 10 is launched, for drawing a portrait to first object according to the first user
Crowd launches advertisement or merchandise news；Whether detection unit 20 has the first user to look into for monitoring in the first object crowd
See the advertisement or merchandise news；Transmission unit 30, if monitored, to have the first user to check in the first object crowd described
Advertisement or merchandise news then send to first user and check reward.
The dispensing unit 10 includes according to embodiments of the present invention：Enterprise uploads the perfect instruments such as business license, ability
In platform releasing advertisements, the authenticity of company information ensures the authenticity of ad content to the maximum extent, ensures user and enterprise
Interactive social activity authenticity；User needs to fill in the phases such as name, gender, date of birth when using the system registry
Information is closed, system can also guide user to improve the relevant informations such as interest, hobby, occupation, and can record intelligence according to the browsing of user
Energy ground gives user to add label, gives each user one comprehensive user's portrait；Preferably, after advertiser launches advertisement, institute
The system of stating can carry out advertisement or merchandise news launched according to user-defined user tag, and system carries out intelligent data matching,
The accurate user for meeting label can just receive advertisement or merchandise news.
The detection unit 20 includes according to embodiments of the present invention：User receives advertisement and carries out ad view, just
The red packet that enterprise sends out can be received.It is that total red packet number is multiplied by with the unit price of each red packet when advertiser launches red packet advertisement
Amount carries out charging；The red packet of advertiser can be launched the red packet that total amount is generated different amount of money sizes at random by system, be used
Each red packet amount of money that family receives is random, is varied.
The transmission unit 30 includes according to embodiments of the present invention：User checks advertisement and gets red packet, and red packet can be certainly
Move the wallet into access customer, red packet can be used for withdrawing deposit, give bonus, purchase and consumption etc..
According to embodiments of the present invention, as the preferred of the present embodiment, as shown in fig. 6, including after the transmission unit 30：
Chat module 41 is established, if checking the advertisement or merchandise news for monitoring first user and getting electronic asset prize
It encourages, then establishes the default chat environment with the second user to first user；Rewards store module 42, for described the
One user is used to store the preset reward by stored value card；Good friend applies for module 43, if used for monitoring described first
Family checks the advertisement or merchandise news and gets electronic asset reward, then sends the second user to first user
Good friend adds application；Chart-room module 44, if checking the advertisement or merchandise news and neck for monitoring first user
Electronic asset is taken to reward, then the chatroom that enters for sending the second user to first user is applied；Good friend's detection module
45, the good friend for whether receiving the second user for detecting first user adds application；Address list add module 46 is used
If the good friend for receiving the second user in detection first user adds application, first user is added to institute
In the address list for stating second user；Affiliate relationship establishes module 47, if checking the advertisement for monitoring first user
Or merchandise news and get electronic asset reward, then using first user as the member user of the second user.
The chat module 41 of establishing includes according to embodiments of the present invention：User checks advertisement and gets red packet, can oneself
The chatroom of dynamic Entry Firm, and carry out group chat in chatroom and enterprise or other users.User enters chatroom, can receive
Enterprise's orientation launches the red packet to chatroom, and chatroom user can enjoy the special price discount of purchase enterprise product.
The rewards store module 42 includes according to embodiments of the present invention：User checks advertisement and gets red packet, red packet
Can be automatically into the wallet of user, red packet can be used for withdrawing deposit, give bonus, purchase and consumption etc..
The good friend applies for that module 43 includes according to embodiments of the present invention：User checks advertisement and gets red packet, system
Enterprise can be helped to send addition good friend's application from trend user.User can receive message request, and content includes enterprise's image, name
Claim, account.
If the chart-room module 44 is checked described wide for monitoring first user according to embodiments of the present invention
Accuse or merchandise news and get electronic asset reward, then to first user send the second user enter chatroom Shen
Please；
Good friend's detection module 45 includes according to embodiments of the present invention：First user checks good friend in systems
Addition application confirms application, and system, which receives good friend and adds, confirms instruction.
The address list add module 46 includes according to embodiments of the present invention：User agrees to good friend's application of enterprise, uses
Family information can be displayed in good friend's address list of enterprise, including the information such as image, the pet name, account.Enterprise can be directed to communication
It records friend and sends red packet, and address list good friend can enjoy the special price discount of purchase enterprise product.
Affiliate relationship described according to embodiments of the present invention establishes module 47 and includes：When system detectio is got to target user
With after the advertisement or the associated red packet money of merchandise news, then set the target user automatically as the gray member,
And the permission for buying advertiser's commodity member's price is provided for the target user.
According to embodiments of the present invention, as the preferred of the present embodiment, as shown in fig. 7, the dispensing unit 10 includes：User
Portrait generation module 11, for simultaneously generating the first user portrait according to the first user information addition user tag collected；
User tag setup module 12, for the pre-set user received in the quasi- first object crowd for launching advertisement or merchandise news to be arranged
Label；User tag detection module 13, for detecting whether pre-set user label matches with the first object crowd；Advertisement or
Merchandise news putting module 14, if matched with the first object crowd for detecting pre-set user label, according to
First user draws a portrait launches advertisement or merchandise news to the first object crowd.
User portrait generation module 11 includes according to embodiments of the present invention：First user portrait includes but not
It is limited to：Name, gender, date of birth, interest, hobby, occupation, browsing record etc..
The user tag setup module 12 includes according to embodiments of the present invention：User is using the system registry
When, it needs to fill in the relevant informations such as name, gender, date of birth, system also can guide user to improve interest, hobby, occupation etc.
Relevant information, and can be recorded according to the browsing of user and intelligently add label to user, give one comprehensive user of each user
Portrait.
The user tag detection module 13 includes according to embodiments of the present invention：System by pre-set user label with it is described
User's portrait information of first object crowd is compared, and detects whether to match.
The advertisement or merchandise news putting module 14 include according to embodiments of the present invention：Advertiser can be according to brand
With the target audience crowd of product, age of advertisement crowd, gender, geographical location, interest, occupation, income are freely set
The labels such as level；After advertiser launches advertisement, the system can carry out advertisement or quotient according to user-defined user tag
Product information is launched, and system carries out intelligent data matching, and the accurate user for meeting label can just receive advertisement or merchandise news.
Obviously, those skilled in the art should be understood that each module of the above invention or each step can be with general
Computing device realize that they can be concentrated on a single computing device, or be distributed in multiple computing devices and formed
Network on, optionally, they can be realized with the program code that computing device can perform, it is thus possible to which they are stored
Be performed by computing device in the storage device, either they are fabricated to each integrated circuit modules or by they
In multiple modules or step be fabricated to single integrated circuit module to realize.In this way, the present invention is not limited to any specific
Hardware and software combines.
The foregoing is merely the preferred embodiments of the application, are not intended to limit this application, for the skill of this field
For art personnel, the application can have various modifications and variations.Within the spirit and principles of this application, any made by repair
Change, equivalent replacement, improvement etc., should be included within the protection domain of the application.
Claims (10)
1. a kind of data processing method launched for advertisement or merchandise news, which is characterized in that including：
It is drawn a portrait according to the first user and launches advertisement or merchandise news to first object crowd；
Whether monitor in the first object crowd has the first user to check the advertisement or merchandise news；And
If monitoring in the first object crowd has the first user to check the advertisement or merchandise news, used to described first
Family sends and checks reward.
2. data processing method according to claim 1, which is characterized in that if monitoring has in the first object crowd
First user checks the advertisement or merchandise news, then checking reward later to first user transmission further includes：
If monitoring first user checks the advertisement or merchandise news and gets electronic asset reward, to described first
User establishes the default chat environment with the second user,
Wherein, the second user is used to send preset reward to the default chat environment；
First user is used to store the preset reward by stored value card.
3. data processing method according to claim 1, which is characterized in that if monitoring has in the first object crowd
First user checks the advertisement or merchandise news, then checking reward later to first user transmission further includes：
If monitoring first user checks the advertisement or merchandise news and gets electronic asset reward, to described first
The good friend that user sends the second user adds application；
Detect the good friend's addition application whether first user receives the second user；
If the good friend that detection first user receives the second user adds application, first user is added to
In the address list of the second user, chatroom or forum,
Wherein, good friend adds application and includes at least：Any in title, account, phone number, ID card No., user's head portrait
It is one or more.
4. data processing method according to claim 1, which is characterized in that drawn a portrait to first object people according to the first user
Group launches advertisement or merchandise news includes：
According to the first user information addition user tag collected and generate the first user portrait；
The pre-set user label received in the quasi- first object crowd for launching advertisement or merchandise news is set；
Whether detection pre-set user label matches with the first object crowd；
If detection pre-set user label is matched with the first object crowd, drawn a portrait to described the according to first user
One target group launches advertisement or merchandise news.
5. data processing method according to claim 1, which is characterized in that if monitoring has in the first object crowd
First user checks the advertisement or merchandise news, then checking reward later to first user transmission further includes：
If monitoring first user checks the advertisement or merchandise news and gets electronic asset reward, by described first
Member user of the user as the second user,
Wherein, the member user, for the user as the special purchase permission when buying the commodity of second user sale
Identity.
6. a kind of data processing equipment launched for advertisement or merchandise news, which is characterized in that including：
Unit is launched, advertisement or merchandise news are launched to first object crowd for drawing a portrait according to the first user；
Whether detection unit has the first user to check the advertisement or merchandise news for monitoring in the first object crowd；
And transmission unit, if monitoring in the first object crowd has the first user to check the advertisement or merchandise news,
It is then sent to first user and checks reward.
7. data processing equipment according to claim 6, the transmission unit include later：
Chat module is established, if checking the advertisement or merchandise news for monitoring first user and getting electronic asset
The default chat environment with the second user is then established first user in reward；
Rewards store module is used to store the preset reward by stored value card for first user.
8. data processing equipment according to claim 6, the transmission unit include later：
Good friend applies for module, if checking the advertisement or merchandise news for monitoring first user and getting electronic asset
Reward, the then good friend that the second user is sent to first user add application；
Good friend's detection module, the good friend for whether receiving the second user for detecting first user add application；
Chart-room module checks the advertisement or merchandise news for the first user of monitoring and gets electronic asset reward, then invites
Please first user enter the second user create chatroom；
Address list add module, if the good friend for receiving the second user for detecting first user adds application,
First user is added in the address list of the second user.
9. data processing equipment according to claim 6, the dispensing unit include：
User's portrait generation module, for simultaneously generating the first user according to the first user information addition user tag collected
Portrait；
User tag setup module, for the default use received in the quasi- first object crowd for launching advertisement or merchandise news to be arranged
Family label；
User tag detection module, for detecting whether pre-set user label matches with the first object crowd；
Advertisement or merchandise news putting module, if matched with the first object crowd for detecting pre-set user label,
It is drawn a portrait according to first user and launches advertisement or merchandise news to the first object crowd.
10. data processing equipment according to claim 6, the transmission unit further include later：
Affiliate relationship establishes module, if checking the advertisement or merchandise news for monitoring first user and getting electronics
Assets are rewarded, then using first user as the member user of the second user.
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