CN111192092B - Content promotion method and device - Google Patents

Content promotion method and device Download PDF

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Publication number
CN111192092B
CN111192092B CN201911424142.XA CN201911424142A CN111192092B CN 111192092 B CN111192092 B CN 111192092B CN 201911424142 A CN201911424142 A CN 201911424142A CN 111192092 B CN111192092 B CN 111192092B
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group
page
content
user
social
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CN111192092A (en
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杜登科
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Export Technology Shanghai Co ltd
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Export Technology Shanghai Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9536—Search customisation based on social or collaborative filtering
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9538—Presentation of query results

Abstract

The application discloses a content promotion method and device. Receiving a throwing or recommending instruction initiated by a user in a group chat page, wherein the group chat page is a group chat page corresponding to a social group, and the user is a group member in the social group; displaying the content for the user to select to put or recommend according to the put or recommend instruction; receiving content selected by a user, and sending the content selected by the user to a group chat page; after receiving the content in the group chat page accepted by the group members except the administrator of the social group, publishing the content which is accepted by the group members to be launched into the personal homepage of the group members for display; after receiving the content in the recommended group chat page accepted by the group administrator of the social group, publishing the content which is selected to accept the recommendation by the group administrator to the group page corresponding to the social group for display. The problem that the efficiency of current content popularization mode is lower is solved to this application.

Description

Content promotion method and device
Technical Field
The application relates to the technical field of data processing, in particular to a method and a device for content promotion.
Background
With the rise of social electronics, the electronics business has revolutionized tremendously. The current social electronic business software content promotion method comprises the following steps: a user creates a store on an electronic commerce software platform, then a traditional store system generates commodity links, and the user shares the generated commodity links to other social networking sites. In the existing popularization mode, users need to create a store, create a social group and create a homepage, so that the content popularization mode is complex, the promoted content cannot be effectively deposited into a social network, and the overall content popularization efficiency is low.
Disclosure of Invention
The main purpose of the application is to provide a content promotion method and device, so as to solve the problem that the overall efficiency of the existing content promotion mode is low.
To achieve the above object, according to a first aspect of the present application, there is provided a method of content promotion.
The method for promoting the content according to the application comprises the following steps:
receiving a throwing or recommending instruction initiated by a user in a group chat page, wherein the group chat page is a group chat page corresponding to a social group, and the user is a group member in the social group;
displaying the content for the user to select to put or recommend according to the put or recommend instruction;
receiving content selected by a user, and sending the content selected by the user to a group chat page;
after receiving the content in the group chat page accepted by the group members except the administrator of the social group, publishing the content which is accepted by the group members to be launched into the personal homepage of the group members for display;
after receiving the content in the recommended group chat page accepted by the group administrator of the social group, publishing the content which is selected to accept the recommendation by the group administrator to the group page corresponding to the social group for display.
Further, different social groups are configured by different group pages, and the method further comprises:
after receiving a joining instruction of joining the group chat corresponding to the group page sent by the user, joining the user into the group chat corresponding to the group page, so that the user can initiate a throwing or recommending instruction in the group chat page.
Further, the method further comprises:
acquiring personalized information of a user, wherein the personalized information comprises current position information of the user and/or historical browsing information of the user and/or interest characteristic information of the user;
recommending the group page corresponding to the personalized information to the user for display according to the personalized information of the user.
Further, the method further comprises the steps of before releasing the content selected by the group member to accept the delivery to the personal homepage of the group member for display:
judging whether the group members have permission to accept the delivery;
if the permission is not available, returning a prompt message of the permission;
if the authority is available, the content which is selected and accepted by the group members is issued to the personal homepage of the group members for display.
Further, before publishing the content which is selected to accept the recommendation by the group administrator to the group page corresponding to the group for displaying, the method further comprises:
judging whether the recommended content accords with preset recommendation requirements and/or whether the user has recommendation permission;
and determining whether to execute the release of the content which is selected by the group administrator to accept the recommendation to the group page corresponding to the group for display according to the judging result.
Further, the method further comprises:
receiving a management instruction initiated by a group administrator for managing contents in a group page, wherein the management instruction at least comprises top setting and deletion;
and managing the content in the group page according to the management instruction.
Further, the method further comprises:
receiving a creation request for creating a group page initiated by a user, wherein the creation request at least comprises the type of the group page and introduction information of the group page;
and creating a group page for the user according to the creation request, and simultaneously creating a social group corresponding to the group page for the group page.
In order to achieve the above object, according to a second aspect of the present application, there is provided an apparatus for content promotion.
The device for content promotion according to the application comprises:
the first receiving unit is used for receiving a throwing or recommending instruction initiated by a user in a group chat page, wherein the group chat page is a group chat page corresponding to a social group, and the user is a group member in the social group;
the display unit is used for displaying the content for the user to select to put or recommend according to the putting or recommending instruction;
the sending unit is used for receiving the content selected by the user and sending the content selected by the user to the group chat page;
the first issuing unit is used for issuing the content which is selected to be issued by the group member to the personal homepage of the group member for display after receiving the content which is accepted to be issued by the group member in the group chat page of the social group and is accepted by the group member except the administrator;
the second publishing unit is used for publishing the content which is selected to accept the recommendation to the group page corresponding to the social group for display after receiving the content which is accepted by the group administrator of the social group and is recommended to the group page.
Further, different social groups are configured by different group pages, and the device further comprises:
the joining unit is used for joining the user into the group chat corresponding to the group page after receiving the joining instruction of joining the group chat corresponding to the group page sent by the user, so that the user can initiate a throwing or recommending instruction in the group chat page.
Further, the device further comprises:
the system comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring personalized information of a user, wherein the personalized information comprises current position information of the user and/or historical browsing information of the user and/or interest characteristic information of the user;
and the recommending unit is used for recommending the group page corresponding to the personalized information to the user for display according to the personalized information of the user.
Further, the device further comprises:
the judging unit is used for judging whether the group member has the permission of accepting the delivery before releasing the content which is selected to accept the delivery by the group member to the personal homepage of the group member for display;
the return unit is used for returning prompt information without permission if the permission is not available;
and the execution unit is used for executing the release of the content which is selected and accepted to be released by the group member to the personal homepage of the group member for display if the authority exists.
Further, the device further comprises:
the judging unit is further used for judging whether the recommended content accords with preset recommendation requirements and/or whether the user has recommendation permission or not before the group administrator selects the content which is accepted to be recommended to be issued to the group page corresponding to the group for display;
and the execution unit is also used for determining whether to execute the release of the content which is selected and accepted to be recommended by the group administrator to the group page corresponding to the group for display according to the judging result.
Further, the device further comprises:
the second receiving unit is used for receiving a management instruction initiated by a group administrator for managing the content in the group page, and the management instruction at least comprises top setting and deletion;
and the management unit is used for managing the content in the group page according to the management instruction.
Further, the device further comprises:
the third receiving unit is used for receiving a creation request for creating the group page initiated by a user, wherein the creation request at least comprises the type of the group page and introduction information of the group page;
the creating unit is used for creating a group page for the user according to the creating request and simultaneously creating a social group corresponding to the group page for the group page.
To achieve the above object, according to a third aspect of the present application, there is provided a non-transitory computer-readable storage medium storing computer instructions that cause the computer to perform the method of content promotion according to any one of the above first aspects.
In the method and the device for content promotion in the embodiment of the application, firstly, in a group chat page corresponding to a social group, a user initiated putting or recommending instruction is received, wherein the user is a group member in the social group; secondly, displaying the content for the user to select to put or recommend according to the put or recommend instruction; then, receiving the content selected by the user, and sending the content selected by the user to the group chat page; after receiving the content in the group chat page accepted by the group members except the administrator of the social group, publishing the content which is accepted by the group members to be launched into the personal homepage of the group members for display; after receiving the content in the recommended group chat page accepted by the group administrator of the social group, publishing the content which is selected to accept the recommendation by the group administrator to the group page corresponding to the social group for display. It can be seen that the user can manage the page content through the social group, and specifically apply the page content to store management, and the group administrator can shop (throw goods) through the social group to the personal homepage of the group member for popularization, and can also post the grass planting notes (recommended content) through the social group to the group page. The popularization of commodities through social groups is realized, and users can simply and conveniently popularize the commodities without respectively establishing shops, groups and homepages on different platforms. In addition, since the content (commodity) is directly released to the group page corresponding to the social group, operations such as commodity browsing and viewing by clicking a link to enter other platforms are not involved, and therefore the promoted content can be effectively deposited to the social network.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this application, are included to provide a further understanding of the application and to provide a further understanding of the application with regard to the other features, objects and advantages of the application. The drawings of the illustrative embodiments of the present application and their descriptions are for the purpose of illustrating the present application and are not to be construed as unduly limiting the present application. In the drawings:
FIG. 1 is a flow chart of a method for content promotion provided in accordance with an embodiment of the present application;
FIG. 2 is an exemplary diagram of several specific group pages provided in accordance with an embodiment of the present application;
fig. 3 is a schematic diagram of a group chat page provided according to an embodiment of the present application;
FIG. 4 is a schematic diagram of a page presenting content for selection to a user according to an embodiment of the present application;
fig. 5 is a page schematic diagram of sending delivered content to a group chat page according to an embodiment of the present application;
FIG. 6 is a schematic page diagram showing content of a group member acceptance agent in a personal home page and showing content of a group administrator acceptance recommendation in a group page, provided in accordance with an embodiment of the present application;
FIG. 7 is a schematic diagram of a page management provided according to an embodiment of the present application;
FIG. 8 is a block diagram of an apparatus for content promotion according to an embodiment of the present application;
fig. 9 is a block diagram of another apparatus for content promotion according to an embodiment of the present application.
Detailed Description
In order to make the present application solution better understood by those skilled in the art, the following description will be made in detail and with reference to the accompanying drawings in the embodiments of the present application, it is apparent that the described embodiments are only some embodiments of the present application, not all embodiments. All other embodiments, which can be made by one of ordinary skill in the art based on the embodiments herein without making any inventive effort, shall fall within the scope of the present application.
It should be noted that the terms "first," "second," and the like in the description and claims of the present application and the above figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate in order to describe the embodiments of the present application described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
It should be noted that, in the case of no conflict, the embodiments and features in the embodiments may be combined with each other. The present application will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.
According to an embodiment of the present application, there is provided a method for content promotion, as shown in fig. 1, including the following steps:
s101, receiving a throwing or recommending instruction initiated by a user in the group chat page.
Firstly, it should be noted that in this embodiment, the group page, the social group, the group chat page, and the personal homepage are related. Wherein the group page is a page corresponding to a social group, and the personal homepage is a page corresponding to a single user. The group administrator may manage the group page through social groups. As shown in fig. 2, the present embodiment presents an exemplary diagram of several specific group pages.
In this step, the group chat page is a group chat page corresponding to the social group, and the user is a group member (including a group administrator and a common group member) in the social group. After clicking the group chat joining in the group page, the user can become a group member in the social group corresponding to the group chat page, enter the group chat page corresponding to the social group, and initiate a putting or recommending instruction in the group chat page.
The present embodiment is described with a computer software program as an execution subject. In the step, a user initiated throwing or recommending instruction is received in the group chat page, namely, after clicking a corresponding functional control or label for throwing or recommending in the group chat page, a corresponding throwing or recommending instruction is generated, and then the user initiated throwing or recommending instruction can be received. The putting instruction is to put the content to be put into the personal homepage of the group member for popularization; the recommendation instruction refers to putting the content to be recommended into the group page for popularization. As shown in fig. 3, a schematic diagram of a group chat page provided in this embodiment is shown, wherein a function menu area is provided below an input box, wherein "shop" corresponds to "put" in this step, when "shop" is clicked to generate a corresponding put instruction in this step, and "grass" corresponds to "recommend" in this step, when "grass" is clicked, a corresponding recommended instruction in this step is generated. In addition, in addition to initiating the put and recommend instructions, the group chat page also includes functions included in the general group chat tool. Such as picture transmission, video transmission, shooting, text entry, etc.
In addition, it should be noted that, in the foregoing description, "shop goods" refers to putting the product of the user into the channel of another person, so that other users purchase goods through the channel of the user who receives the shop goods, and after the user purchases goods through the channel, the background will perform corresponding records for the user who receives the shop goods, so as to perform corresponding business calculation according to the records, where the shop goods is the same as the "putting" in this embodiment; grass planting is a network popular term and represents the process of sharing and recommending excellent quality of a commodity so as to excite the purchasing desire of other people or generating experience or possession desire of the other people on the something according to external information; also denoted "share of things like things recommended to another person, let another person like the behavior of such things", similar to the usage of the network term "safe; it also means that a thing is liked by oneself, and "grass" is the same as "recommended" in this embodiment.
S102, displaying the content for the user to select to put or recommend according to the put or recommend instruction.
"show the content for users to choose to put or recommend according to putting or recommending the order" namely if the one received is put the order, show the content that can put for users to choose; and if the recommendation instruction is received, displaying the recommended content for the user to select. As shown in fig. 4, a page schematic diagram showing optional contents for a user is provided for an embodiment. The left side diagram is the content which is displayed according to the release instruction and is selected by the user, and the right side diagram is the content which is displayed according to the recommendation instruction and is selected by the user. And the user selects the content to be put or recommended from the displayed content according to the self requirements.
S103, receiving the content selected by the user, and sending the content selected by the user to the group chat page.
After the user selects the content to be put or recommended from the displayed content, the selected content is sent to the group chat page. If the content to be delivered is sent, when the content is displayed in the group chat page, information enabling the group members to select whether to accept the delivered content is correspondingly displayed, so that the group members can select whether to accept the delivered according to the situation of the group members. The specific "information enabling group members to select whether to accept a delivery" may be in the form of "accept", "accept not accept", "accept a delivery", "not accept a delivery", "accept an agent", and so forth. The present embodiment is not limited in form. As shown in fig. 5, a page diagram of sending delivered content to a group chat page is provided in this embodiment. The left diagram is a schematic diagram of the user selecting the content to be put and then displaying the content in the group chat page, and the left diagram is a total of two contents, and each content is provided with a control of 'accepting agent'. The group member may click on the control, which if clicked on indicates that the group member would like to accept the agent or impression of the content. If the control is not clicked on, it indicates that the group member is not willing to accept an agent or impression of the content. And after the user clicks the "accept agent", the corresponding feedback information is returned, and the corresponding feedback information is displayed on the first content in the right diagram in fig. 5, wherein the "agent" is one form of feedback information. Other forms are also possible in practical applications.
If the content to be recommended is sent, when the content is displayed in the group chat page, information enabling the group administrator to select whether to accept the recommended content is correspondingly displayed, so that the group administrator can select whether to accept the recommendation according to actual requirements. The specific "information enabling the group administrator to select whether to accept the recommended content" may be in the form of "receive recommendation", "not to accept recommendation", "receive grass", "not to accept grass", "grass application", and the like. The present embodiment is not limited in form. As shown in fig. 5, the second content in the group chat page in the right diagram is a content that needs to be recommended and is selected by the user, and then is displayed in the group chat page. Wherein the "grass request" control displayed on the recommended content is a control that the group administrator can click on. When the group administrator clicks, it indicates that the recommended content is accepted.
It should be noted that, in this embodiment, there is a corresponding authority for launching the launch instruction and the recommendation instruction, where the launch instruction can only be launched by the group administrator, the recommendation instruction can be launched by any group member, and in addition, whether to accept the recommendation is determined by the group administrator, that is, only the group administrator can click on the grass-growing application in the schematic diagram, because the content needs to be published into the group page, it needs to be determined by the group administrator, and other group members have no authority to determine. The group administrator is the administrator of the social group and also the group page.
In addition, in the embodiment, when the content selected by the user is sent to the group chat page, the content to be put or recommended is sent to the group chat page through the client IM system in a Socket or offline message. Socket is a contract or a way to communicate between computers. Through Socket, one computer can receive data of other computers and can send data to other computers; offline messages are messages sent to users by mobile phone system push when the message recipient is temporarily offline.
S104, after receiving the content in the group chat page accepted by the group members except the administrator of the social group, publishing the content accepted by the group members to the personal homepage of the group members for display.
Taking the schematic diagram shown in fig. 5 as an example after the group member accepts the content to be launched selected by the user in the launched group chat page, that is, the group member publishes the content to be launched selected by the group member to the personal homepage of the group member for display after clicking the accept agent. The group member may select content to be delivered that is displayed in one or more group chat pages. As shown in fig. 6, a page diagram showing the content of the group member receiving agent in the personal homepage is provided in this embodiment. The left side of the figure is a schematic of the pages of the personal homepage after the group member accepts the first content in the left side of the figure shown in fig. 5. It can be seen that the first content is already displayed in the personal homepage. In addition, in fig. 6, "to be unlocked" indicates that the bunk (the position where the delivered content is displayed) is not unlocked, and the unlocking of the bunk is related to the user's level, and the higher the user level is, the more bunks are.
S105, after receiving the content in the recommended group chat page accepted by the group administrator of the social group, publishing the content which is accepted by the group administrator to the group page corresponding to the social group for display.
After receiving the content to be recommended in the group chat page which is accepted by the group administrator, the method corresponds to the schematic diagram shown in fig. 5, namely after clicking the grass planting request, the group administrator issues the content which is accepted by the group administrator to the group page corresponding to the social group for displaying. As shown in FIG. 6, the middle diagram is a group page corresponding to the social group, and the current group page is a page corresponding to the group administrator after receiving the recommendation, such as the second content in the right diagram in FIG. 5. It can be seen that the second content in the right hand diagram of fig. 5 is displayed in the group page.
From the above description, it can be seen that in the method for promoting content according to the embodiment of the present application, first, in a group chat page corresponding to a social group, a user initiated delivery or recommendation instruction is received, where the user is a group member in the social group; secondly, displaying the content for the user to select to put or recommend according to the put or recommend instruction; then, receiving the content selected by the user, and sending the content selected by the user to the group chat page; after receiving the content in the group chat page accepted by the group members except the administrator of the social group, publishing the content which is accepted by the group members to be launched into the personal homepage of the group members for display; after receiving the content in the recommended group chat page accepted by the group administrator of the social group, publishing the content which is selected to accept the recommendation by the group administrator to the group page corresponding to the social group for display. It can be seen that the user can manage the page content through the social group, and specifically apply the page content to store management, and the group administrator can shop (throw goods) through the social group to the personal homepage of the group member for popularization, and can also post the grass planting notes (recommended content) through the social group to the group page. The popularization of commodities through social groups is realized, and users can simply and conveniently popularize the commodities without respectively establishing shops, groups and homepages on different platforms. In addition, since the content (commodity) is directly released to the group page corresponding to the social group, operations such as commodity browsing and viewing by clicking a link to enter other platforms are not involved, and therefore the promoted content can be effectively deposited to the social network.
As a further complement and refinement of the above embodiment, the method comprises the steps of:
when the user enters the software home page for the first time or does not pay attention to any group page, joins any group chat and other conditions requiring recommendation of the group page, the relevant group page is recommended for the user to display according to the personalized characteristics of the user. In this embodiment, the personalized information of the user includes current location information of the user and/or historical browsing information of the user and/or interest characteristic information of the user. In the specific embodiment, the current position information (geographic coordinates or geodetic coordinates) of the user is obtained through the positioning of the location-based service (Location Based Services, LBS). The LBS is to obtain the current location of the positioning device by using various positioning technologies, and provide information resources and basic services for the positioning device through the mobile internet. In addition, after all the personalized feature information is acquired, the personalized feature information needs to be uploaded to a remote server through a hypertext transfer protocol (HyperText Transfer Protocol, HTTP), and after the remote server integrates various personalized feature information for analysis, the remote server recommends relevant group pages or contents in the group pages according to analysis results. Preferably, the recommended relevant group pages or the contents in the group pages are presented in the form of a waterfall flow list.
As a further complement and refinement of the above embodiment, the method comprises the steps of:
a step of adding a right judgment before step S104 and step S105, and determining whether to execute step S104 and step S105 according to the judgment of the right. Specifically, the following steps are added before step S104:
1) Judging whether the group members have permission to accept the delivery;
specifically, a condition with permission to accept the delivery is preset, and whether the group member meets the condition is judged to judge whether the permission to accept the delivery exists. The conditions in the specific step can be customized according to the actual requirements, such as whether the member is a member, how high the member is, and so on.
2) If the permission is not available, returning a prompt message of the permission;
3) If the authority is present, step S104 is performed.
Specifically, the following steps are added before step S105:
1) Judging whether the recommended content accords with preset recommendation requirements and/or whether the user has recommendation permission;
the preset recommendation requirement is set in advance, and the condition for judging whether the user has the recommended authority is also set in advance. The settings corresponding to different group pages may be different. The specific preset recommendation requirement may be a requirement for a category, a property, etc. of the recommended content, or may be another requirement, which is not limited in this embodiment. In addition, whether the recommended content meets the preset recommendation requirement or not can also be judged by a manual checking mode after the group administrator clicks the recommended content manually, and the system is not required to be set in advance.
2) According to the result of the judgment, it is determined whether to execute step S105.
If it is determined that the condition for executing step S105 is set to one of "recommended content does not meet the preset recommendation requirement" or "authority not recommended by the user", step S105 may be executed as long as the corresponding condition is satisfied. If it is determined that the condition for executing step S105 is set to "the recommended content does not meet the preset recommendation requirement" and "the user does not have the recommended authority", step S105 is executed after both must be satisfied, otherwise step S105 is not executed.
As a further complement and refinement of the above embodiment, the present embodiment further includes the following steps:
the group administrator can not only manage the external content through the social group, but also manage the content in the group page internally, such as setting the top, deleting the content, etc. The specific implementation process is as follows: when a management instruction for managing the content in the group page initiated by the group administrator is received, the management instruction at least comprises top setting and deletion; and correspondingly managing the content in the group page according to the management instruction. In practical applications, the management instructions may be added or adjusted according to practical situations. As shown in fig. 7, a schematic diagram of page management provided in this embodiment is provided, where two controls "set top" and "delete" are respectively located at the upper right side of each content in the drawing. The group administrator can "top" and "delete" the content in the group page by clicking on two controls.
In addition, it should be noted that, in this embodiment, the administrators are mutually communicated, that is, the group administrator can manage both the social group and the group page corresponding to the social group, so that the management flow can be simplified.
As a further complement and refinement of the above embodiment, the present embodiment further includes the following steps:
the user can perform corresponding operation in own homepage to realize creation of the group page. In this embodiment, a flow of creating a group page is given: as shown in fig. 6, under each page, there are various functional options, in which, after clicking "my" — "my group page" in turn, an option of creating a group page can be popped up, after selecting to create a group page, the user generates a creation request of creating a group page, where the creation request includes at least a type of the group page (location group page, interest group page), introduction information of the group page, and the like; and then creating a group page for the user according to the creation request, and simultaneously creating a social group corresponding to the group page for the group page.
As a further supplement and refinement of the above embodiment, in this embodiment, a micro service (i.e. the micro service packages all functions into an application program in a single unit) mode is adopted to divide the user, the group page and the IM into three systems, and a data middle station (i.e. the data middle station obtains analysis results by using the obtained various information, behavior habit information and algorithms) mode is adopted to integrate the user, the group page and the IM systems; when the group page system or the IM system initiates a setting manager application, a request is received by the data center station; splitting the request after the request is accepted by the data center, and synchronizing the user into a group page and a management module of the IM system by adopting a transaction (the transaction refers to a program execution unit (unit) which accesses and possibly updates various data items in the database); when a user uses a group page or a function in an IM system, firstly intercepting a request operation and judging whether the user has permission; returning to 'temporary no authority' when the authority is not available; when the right is available, the next operation is directly performed.
Finally, summarizing the beneficial effects that can be achieved by the content promotion method in this embodiment:
1. convenient and fast: a homepage is not required to be established, a group is established, a store is established again, and stores, communities and content release are managed in a one-stop mode;
2. and the labor division is various: because the group page is bi-directional publishing (the group administrator publishes the content to be recommended to the personal homepage of the group member; the group member publishes the content to be recommended to the group page), the combination of user behaviors can create more labor division modes. For example, the brand manager can completely release the content to the group users, and the brand manager can also set different discounts for different members by taking the group pages as a member management tool. In the sinking market, most users can not open the store, one user can also open the store, and other users are responsible for popularization or delivery;
3. decentralizing: the user can operate and use the content which is put in or recommended without downloading the APP, so that the personal privacy of the user is protected, and meanwhile, the commodity shopping guiding efficiency is improved;
4. the group management homepage is used for communicating with the social group and the group page manager.
It should be noted that the steps illustrated in the flowcharts of the figures may be performed in a computer system such as a set of computer executable instructions, and that although a logical order is illustrated in the flowcharts, in some cases the steps illustrated or described may be performed in an order other than that illustrated herein.
There is further provided, according to an embodiment of the present application, an apparatus for content promotion for implementing the method described in fig. 1, as shown in fig. 8, where the apparatus includes:
the first receiving unit 201 is configured to receive a put or recommend instruction initiated by a user in a group chat page, where the group chat page is a group chat page corresponding to a social group, and the user is a group member in the social group;
a display unit 202, configured to display content for a user to select to perform delivery or recommendation according to a delivery or recommendation instruction;
a sending unit 203, configured to receive content selected by a user, and send the content selected by the user to a group chat page;
the first publishing unit 204 is configured to publish, when receiving the content in the group chat page received by the group members except the administrator of the social group, the content selected by the group member to accept the posting to a personal homepage of the group member for display;
the second publishing unit 205 is configured to publish, when receiving content in the recommended group chat page received by a group administrator of the social group, the content selected by the group administrator to accept the recommendation to a group page corresponding to the social group for display.
From the above description, it can be seen that, in the device for content promotion according to the embodiment of the present application, firstly, in a group chat page corresponding to a social group, a user initiated delivery or recommendation instruction is received, where the user is a group member in the social group; secondly, displaying the content for the user to select to put or recommend according to the put or recommend instruction; then, receiving the content selected by the user, and sending the content selected by the user to the group chat page; after receiving the content in the group chat page accepted by the group members except the administrator of the social group, publishing the content which is accepted by the group members to be launched into the personal homepage of the group members for display; after receiving the content in the recommended group chat page accepted by the group administrator of the social group, publishing the content which is selected to accept the recommendation by the group administrator to the group page corresponding to the social group for display. It can be seen that the user can manage the page content through the social group, and specifically apply the page content to store management, and the group administrator can shop (throw goods) through the social group to the personal homepage of the group member for popularization, and can also post the grass planting notes (recommended content) through the social group to the group page. The popularization of commodities through social groups is realized, and users can simply and conveniently popularize the commodities without respectively establishing shops, groups and homepages on different platforms. In addition, since the content (commodity) is directly released to the group page corresponding to the social group, operations such as commodity browsing and viewing by clicking a link to enter other platforms are not involved, and therefore the promoted content can be effectively deposited to the social network.
Further, as shown in fig. 9, different social groups are configured by different group pages, and the apparatus further includes:
and the joining unit 206 is configured to join the user into the group chat corresponding to the group page after receiving the joining instruction sent by the user to join the group chat corresponding to the group page, so that the user can initiate a launch or recommendation instruction in the group chat page.
Further, as shown in fig. 9, the apparatus further includes:
an obtaining unit 207, configured to obtain personalized information of a user, where the personalized information includes current location information of the user and/or historical browsing information of the user and/or interest feature information of the user;
and the recommending unit 208 is used for recommending the group page corresponding to the personalized information to the user for display according to the personalized information of the user.
Further, as shown in fig. 9, the apparatus further includes:
a judging unit 209, configured to judge whether the group member has permission to accept the delivery before publishing the content selected by the group member to accept the delivery to the personal homepage of the group member for display;
a return unit 210, configured to return a prompt message of no authority if no authority exists;
the execution unit 211 is configured to execute, if the authority is available, publishing the content selected by the group member to accept the delivery to the personal homepage of the group member for display.
Further, as shown in fig. 9, the apparatus further includes:
the judging unit 209 is further configured to judge whether the recommended content meets a preset recommendation requirement and/or whether the user has a recommendation authority before publishing the content that is selected to accept the recommendation by the group administrator to the group page corresponding to the group for displaying;
the executing unit 211 is further configured to determine, according to a result of the determination, whether to execute publishing the content selected by the group administrator to accept the recommendation to the group page corresponding to the group for displaying.
Further, as shown in fig. 9, the apparatus further includes:
a second receiving unit 212, configured to receive a management instruction initiated by a group administrator to manage content in a group page, where the management instruction at least includes set-top and delete;
and the management unit 213 is configured to manage the content in the group page according to the management instruction.
Further, as shown in fig. 9, the apparatus further includes:
a third receiving unit 214, configured to receive a creation request for creating a group page initiated by a user, where the creation request at least includes a type of the group page and introduction information of the group page;
the creating unit 215 is configured to create a group page for a user according to the creation request, and simultaneously create a social group corresponding to the group page for the group page.
Specifically, the specific process of implementing the functions of each unit and module in the apparatus of the embodiment of the present application may refer to the related description in the method embodiment, which is not repeated herein.
There is also provided, in accordance with an embodiment of the present application, a non-transitory computer-readable storage medium storing computer instructions that cause the computer to perform the method of content promotion described in fig. 1.
It will be apparent to those skilled in the art that the modules or steps of the application described above may be implemented in a general purpose computing device, they may be centralized on a single computing device, or distributed across a network of computing devices, or they may alternatively be implemented in program code executable by computing devices, such that they may be stored in a memory device and executed by computing devices, or individually fabricated as individual integrated circuit modules, or multiple modules or steps within them may be fabricated as a single integrated circuit module. Thus, the present application is not limited to any specific combination of hardware and software.
The foregoing description is only of the preferred embodiments of the present application and is not intended to limit the same, but rather, various modifications and variations may be made by those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principles of the present application should be included in the protection scope of the present application.

Claims (10)

1. A method of content promotion, the method comprising:
receiving a throwing or recommending instruction initiated by a user in a group chat page, wherein the group chat page is a group chat page corresponding to a social group, and the user is a group member in the social group;
displaying the content for the user to select to put or recommend according to the put or recommend instruction;
receiving content selected by a user, and sending the content selected by the user to a group chat page;
after receiving the content in the group chat page accepted by the group members except the administrator of the social group, publishing the content which is accepted by the group members to be launched into the personal homepage of the group members for display;
after receiving that a group administrator of a social group accepts the content in a recommended group chat page, publishing the content which is selected by the group administrator to accept the recommendation to a group page corresponding to the social group for display;
dividing a user, a group page and an IM into three systems by adopting a micro-service mode, wherein the micro-service packages all functions into an application program in an independent unit; integrating a user, a group page and an IM system by adopting a data center mode, wherein the data center acquires analysis results by utilizing the acquired various information, behavior habit information and algorithms;
when the group page system or the IM system initiates a setting manager application, a request is received by the data center station; splitting the request after the request is accepted by the data center, and synchronizing the user into a group page and a management module of the IM system by adopting a transaction, wherein the transaction refers to a program execution unit for accessing and possibly updating various data items in a database;
when a user uses a group page or a function in an IM system, firstly intercepting a request operation and judging whether the user has permission; returning to 'temporary no authority' when the authority is not available; when the right is available, the next operation is directly carried out;
when the content selected by the user is sent to the group chat page, the content to be put or recommended is sent to the group chat page through a client IM system in a Socket or offline message.
2. The method of content promotion of claim 1, wherein different group pages configure different social groups, the method further comprising:
after receiving a joining instruction of joining the group chat corresponding to the group page sent by the user, joining the user into the group chat corresponding to the group page, so that the user can initiate a throwing or recommending instruction in the group chat page.
3. The method of content promotion of claim 1, further comprising:
acquiring personalized information of a user, wherein the personalized information comprises current position information of the user and/or historical browsing information of the user and/or interest characteristic information of the user;
recommending the group page corresponding to the personalized information to the user for display according to the personalized information of the user.
4. The method of content promotion of claim 1, wherein prior to publishing the group member selected to accept the posted content to the personal home page of the group member for display, the method further comprises:
judging whether the group members have permission to accept the delivery;
if the permission is not available, returning a prompt message of the permission;
if the authority is available, the content which is selected and accepted by the group members is issued to the personal homepage of the group members for display.
5. The method of content promotion according to claim 1, wherein before publishing the content selected by the group administrator to accept the recommendation to the group page corresponding to the group for presentation, the method further comprises:
judging whether the recommended content accords with preset recommendation requirements and/or whether the user has recommendation permission;
and determining whether to execute the release of the content which is selected by the group administrator to accept the recommendation to the group page corresponding to the group for display according to the judging result.
6. The method of content promotion of claim 1, further comprising:
receiving a management instruction initiated by a group administrator for managing contents in a group page, wherein the management instruction at least comprises top setting and deletion;
and managing the content in the group page according to the management instruction.
7. The method of content promotion of claim 1, further comprising:
receiving a creation request for creating a group page initiated by a user, wherein the creation request at least comprises the type of the group page and introduction information of the group page;
and creating a group page for the user according to the creation request, and simultaneously creating a social group corresponding to the group page for the group page.
8. An apparatus for content promotion, the apparatus comprising:
the first receiving unit is used for receiving a throwing or recommending instruction initiated by a user in a group chat page, wherein the group chat page is a group chat page corresponding to a social group, and the user is a group member in the social group;
the display unit is used for displaying the content for the user to select to put or recommend according to the putting or recommending instruction;
the sending unit is used for receiving the content selected by the user and sending the content selected by the user to the group chat page;
the first issuing unit is used for issuing the content which is selected to be issued by the group member to the personal homepage of the group member for display after receiving the content which is accepted to be issued by the group member in the group chat page of the social group and is accepted by the group member except the administrator;
the second publishing unit is used for publishing the content which is selected to accept recommendation to the group page corresponding to the social group for display after receiving the content which is accepted by the group administrator of the social group and is recommended to the group page;
dividing a user, a group page and an IM into three systems by adopting a micro-service mode, wherein the micro-service packages all functions into an application program in an independent unit; integrating a user, a group page and an IM system by adopting a data center mode, wherein the data center acquires analysis results by utilizing the acquired various information, behavior habit information and algorithms;
when the group page system or the IM system initiates a setting manager application, a request is received by the data center station; splitting the request after the request is accepted by the data center, and synchronizing the user into a group page and a management module of the IM system by adopting a transaction, wherein the transaction refers to a program execution unit for accessing and possibly updating various data items in a database;
when a user uses a group page or a function in an IM system, firstly intercepting a request operation and judging whether the user has permission; returning to 'temporary no authority' when the authority is not available; when the right is available, the next operation is directly carried out;
when the content selected by the user is sent to the group chat page, the content to be put or recommended is sent to the group chat page through a client IM system in a Socket or offline message.
9. The apparatus for content promotion of claim 8 wherein different group pages configure different social groups, the apparatus further comprising:
the joining unit is used for joining the user into the group chat corresponding to the group page after receiving the joining instruction of joining the group chat corresponding to the group page sent by the user, so that the user can initiate a throwing or recommending instruction in the group chat page.
10. A non-transitory computer-readable storage medium storing computer instructions that cause the computer to perform the method of content promotion of any one of claims 1 to 7.
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