CN106296314A - Push the method and system of targeting advertisement - Google Patents
Push the method and system of targeting advertisement Download PDFInfo
- Publication number
- CN106296314A CN106296314A CN201610851481.6A CN201610851481A CN106296314A CN 106296314 A CN106296314 A CN 106296314A CN 201610851481 A CN201610851481 A CN 201610851481A CN 106296314 A CN106296314 A CN 106296314A
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- Prior art keywords
- user
- targeting advertisement
- targeted customer
- customers
- promotion message
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- 230000008685 targeting Effects 0.000 title claims abstract description 38
- 238000000034 method Methods 0.000 title claims abstract description 15
- 230000002452 interceptive effect Effects 0.000 claims abstract description 24
- 230000003993 interaction Effects 0.000 claims abstract description 19
- 230000005284 excitation Effects 0.000 claims description 20
- 230000010354 integration Effects 0.000 claims description 5
- 230000000875 corresponding effect Effects 0.000 description 4
- 230000000694 effects Effects 0.000 description 3
- 230000009286 beneficial effect Effects 0.000 description 2
- 230000002596 correlated effect Effects 0.000 description 1
- 230000000630 rising effect Effects 0.000 description 1
- 210000001835 viscera Anatomy 0.000 description 1
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The invention discloses a kind of method pushing targeting advertisement, including: send promotion message；According to user, the operation of described promotion message is obtained files on each of customers, and list user in targeted customer；Interaction is carried out with targeted customer；Analyze files on each of customers and interactive information, send targeting advertisement according to analysis result to targeted customer.After the present invention lists user in targeted customer, interaction can be carried out with user, interactive process obtain more user profile so that advertisement putting is the most accurate.
Description
Technical field
The present invention relates to advertisement promotion technical field, especially relate to a kind of method and system pushing targeting advertisement.
Background technology
Mobile phone possesses now and carries out the ability of chat sessions with other cellphone subscribers.Present application program of mobile phone has surpassed
Get over call and function of sending short messages, also included carrying out the interactive function associated with other cellphone subscribers.
It is true that this is one of present purposes more in one's favour of mobile phone.Any social activity between businessman and user
Interactive between friend, special interests room with near people's (location-based), even carry out with stranger.They can
Be 1 to 1 or 1 to many.
Such as any type of social activity, the crowd having something in common the most all can be related to.They may stay in same street
District；There are identical hobby or life style；Have a Brang Preference；Support identical sports team；There is identical employer etc.
Some can make the thing that these people link together.Consequent dialogue will see clearly the sense residing for each participant well
Interest topic.Such as, the interaction between businessman A and social media user or vermicelli, can very quickly identify the body of user
Part it is whether new participant or the vermicelli existed or the consumption that businessman A consciousness occupation rate can be promoted further
Person.
Meanwhile, mobile phone is the next great platform of advertisement pushing.The input of printer, broadcast and television advertising all under
Fall；And mobile phone utilization rate is rising；And Mobile business catching up with and surpassing the ecommerce of every other form.Advertiser anticipates observantly
Know to these trend, and make great efforts to learn how at this new MODE of operation.
It is critical that they to make great efforts to aim at suitable client.So-called " properly " refer to appearance in advertisement product or
The cellphone subscriber of the expression interest of service.Because such user will be more likely to respond advertisement, the throwing of the advertisement being
Put more effectively.
Summary of the invention
The technical problem to be solved is: obtain target mobile phones user and information interested thereof by interaction,
And send targeting advertisement pointedly, promote advertisement effectiveness.
In order to solve above-mentioned technical problem, the technical solution used in the present invention is: a kind of method pushing targeting advertisement, bag
Include:
Send promotion message；
According to user, the operation of described promotion message is obtained files on each of customers, and list user in targeted customer；
Interaction is carried out with targeted customer；
Analyze files on each of customers and interactive information, send targeting advertisement according to analysis result to targeted customer.
For solving the problems referred to above, the present invention also provides for a kind of system pushing targeting advertisement, including:
Information sending module, is used for sending promotion message；
Acquisition module, for the operation of described promotion message being obtained files on each of customers according to user, and lists user in mesh
Mark user；
Interactive module, for carrying out interaction with targeted customer；
Analyze module, analyze files on each of customers and interactive information, send targeting advertisement according to analysis result to targeted customer.
The beneficial effects of the present invention is: be different from prior art, the present invention sends promotion message to user；Grasp user
After work, user is listed in targeted customer, and interaction can be carried out with user, interactive process obtains more user profile, point
Targeting advertisement is sent to targeted customer so that advertisement putting is the most accurate after analysis relevant information.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet pushing targeting advertisement in the specific embodiment of the invention.
Detailed description of the invention
By describing the technology contents of the present invention in detail, being realized purpose and effect, below in conjunction with embodiment and coordinate attached
Figure is explained.
The design of most critical of the present invention is: send the promotion message containing excitation to user；If after user operation, then will
User is as targeted customer；And send targeting advertisement to targeted customer.
Refer to Fig. 1, the present invention relates to a kind of method pushing targeting advertisement, including:
Send promotion message；
According to user, the operation of described promotion message is obtained files on each of customers, and list user in targeted customer；
Interaction is carried out with targeted customer；
Analyze files on each of customers and interactive information, send targeting advertisement according to analysis result to targeted customer.
Seen from the above description, the invention has the beneficial effects as follows: be different from prior art, the present invention sends popularization to user
Information；After user operation, user is listed in targeted customer, and interaction can be carried out with user, obtain more in interactive process
User profile, analyze after relevant information and send targeting advertisement to targeted customer so that advertisement putting is the most accurate.
Further, analyze in files on each of customers and interactive information and utilize semantic analysis instrument to be analyzed, obtain user's
Point of interest, sends targeting advertisement according to its point of interest.
Further, described promotion message comprises excitation.
Further, described excitation includes red packet, integration and/or coupons.
Seen from the above description, excitation is utilized can be easier to be attracted to user.
The present invention also provides for a kind of system pushing targeting advertisement, including:
Information sending module, is used for sending promotion message；
Acquisition module, for the operation of described promotion message being obtained files on each of customers according to user, and lists user in mesh
Mark user；
Interactive module, for carrying out interaction with targeted customer；
Analyze module, analyze files on each of customers and interactive information, send targeting advertisement according to analysis result to targeted customer.
Further, analyze module and include semantic module, be used for analyzing files on each of customers and interactive information, obtain user
Point of interest, according to its point of interest send targeting advertisement.
Further, described promotion message comprises excitation.
Further, described excitation includes red packet, integration and/or coupons.
Embodiment one
Refer to Fig. 1, the method pushing targeting advertisement of the present invention, specifically include following steps:
Backstage or businessman send promotion message to user, and described promotion message can include some business informations, such as commodity
Information, discount information etc., to attract user interested in this；Further, promotion message can also include certain excitation
To attract user further, excitation includes such as red packet, integration and/or discount etc., and user can obtain corresponding excitation after clicking on.
Described excitation can limit quantity, promotes user to click on as early as possible.
User clicks on above-mentioned promotion message, then clicks on if any excitation and gets no matter described excitation (finally the most successfully gets
To described excitation) after, backstage can obtain the archive information of user, including user name, sex, age, present position etc., preserves
Described archive information, to customer data base, lists user in targeted customer simultaneously.It is of course also possible to selectively user is listed in
Targeted customer, such as, the most do not list targeted customer in for being substantially in the user beyond Merchant sales region.Optionally, can be right
Targeted customer classifies, and such as promotion message is that sports products is correlated with, and illustrates that the user clicked on is keen on sports, then will
User is divided into the group of motion class.
After obtaining files on each of customers, backstage or businessman also can carry out also can carrying out between interaction, or user interaction with user,
The record that all participations of user are interactive is all stored in customer data base, can be as the basis of subsequent analysis.In interaction
During, backstage or businessman can send the more promotion message containing excitation, to obtain more user profile.Such as, same
Repeatedly hitting of one user may find that the promotion message of certain series products is cherished a special interest by user.
Backstage can carry out semantic analysis to interaction record, obtains the point of interest of user.Semantic analysis can include key word
Join, such as, search whether user is referred to some specific key word at mutual disorder of internal organs, the most then judge user to corresponding product or
Movable interested.
After obtaining the point of interest of user, corresponding targeting advertisement can be sent targetedly to user.
Optionally, in order to obtain the point of interest of user, in addition to analyzing interaction record, may also be combined with the archives letter of user
Breath is analyzed.
Embodiment two
Embodiments of the invention two are the system that push targeting advertisement corresponding with embodiment one, specifically include:
Information sending module, is used for sending promotion message；Described promotion message can include excitation, such as, include red packet, amass
Point and/or coupons etc.；
Acquisition module, for the operation of described promotion message being obtained files on each of customers according to user, and lists user in mesh
Mark user；
Interactive module, for carrying out interaction with targeted customer；
Analyze module, analyze files on each of customers and interactive information, send targeting advertisement according to analysis result to targeted customer.Institute
State analysis module and include semantic module, be used for analyzing files on each of customers and interactive information, obtain the point of interest of user, according to it
Point of interest sends targeting advertisement.
In sum, being different from prior art, the present invention sends promotion message to user；After user operation, by user
List targeted customer in, and interaction can be carried out with user, interactive process obtains more user profile, after analyzing relevant information
Targeting advertisement is sent so that advertisement putting is the most accurate to targeted customer.The present invention also can send the promotion message comprising excitation,
The captivation to user can be improved.
The foregoing is only embodiments of the invention, not thereby limit the scope of the claims of the present invention, every utilize this
The equivalents that bright description and accompanying drawing content are made, or directly or indirectly it is used in relevant technical field, the most in like manner include
In the scope of patent protection of the present invention.
Claims (8)
1. the method pushing targeting advertisement, it is characterised in that including:
Send promotion message；
According to user, the operation of described promotion message is obtained files on each of customers, and list user in targeted customer；
Interaction is carried out with targeted customer；
Analyze files on each of customers and interactive information, send targeting advertisement according to analysis result to targeted customer.
The method pushing targeting advertisement the most according to claim 1, it is characterised in that analyze in files on each of customers and interactive information
Utilize semantic analysis instrument to be analyzed, obtain the point of interest of user, send targeting advertisement according to its point of interest.
The method of propelling movement targeting advertisement the most according to claim 1 or claim 2, it is characterised in that described promotion message comprises excitation.
The most according to claim 3 push targeting advertisement method, it is characterised in that described excitation include red packet, integration and/
Or coupons.
5. the system pushing targeting advertisement, it is characterised in that including:
Information sending module, is used for sending promotion message；
Acquisition module, for according to user the operation of described promotion message obtaining files on each of customers, and lists user target in and uses
Family；
Interactive module, for carrying out interaction with targeted customer；
Analyze module, analyze files on each of customers and interactive information, send targeting advertisement according to analysis result to targeted customer.
Push the system of targeting advertisement the most according to claim 5, it is characterised in that analyze module and include semantic analysis mould
Block, is used for analyzing files on each of customers and interactive information, obtains the point of interest of user, sends targeting advertisement according to its point of interest.
7. according to the system pushing targeting advertisement described in claim 5 or 6, it is characterised in that described promotion message comprises excitation.
The most according to claim 7 push targeting advertisement system, it is characterised in that described excitation include red packet, integration and/
Or coupons.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610851481.6A CN106296314A (en) | 2016-09-26 | 2016-09-26 | Push the method and system of targeting advertisement |
| PCT/CN2016/103598 WO2018053899A1 (en) | 2016-09-26 | 2016-10-27 | Method and system for pushing targeted advertisement |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610851481.6A CN106296314A (en) | 2016-09-26 | 2016-09-26 | Push the method and system of targeting advertisement |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106296314A true CN106296314A (en) | 2017-01-04 |
Family
ID=57715209
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201610851481.6A Pending CN106296314A (en) | 2016-09-26 | 2016-09-26 | Push the method and system of targeting advertisement |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN106296314A (en) |
| WO (1) | WO2018053899A1 (en) |
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106991583A (en) * | 2017-03-31 | 2017-07-28 | 北京金山安全软件有限公司 | Information display method and device and electronic equipment |
| CN107483218A (en) * | 2017-08-18 | 2017-12-15 | 首媒科技（北京）有限公司 | Information displaying method and device |
| CN108111888A (en) * | 2017-12-29 | 2018-06-01 | 天脉聚源（北京）科技有限公司 | The method and apparatus that advertisement interactive answer pattern is set |
| CN108124199A (en) * | 2017-12-29 | 2018-06-05 | 天脉聚源（北京）科技有限公司 | The method and apparatus for obtaining user data |
| CN108156493A (en) * | 2017-12-29 | 2018-06-12 | 天脉聚源（北京）科技有限公司 | The method and apparatus of prompt message in advertisement interaction |
| CN108550049A (en) * | 2018-03-26 | 2018-09-18 | 首媒科技（北京）有限公司 | User information processing method and processing device |
| CN108596650A (en) * | 2018-03-26 | 2018-09-28 | 首媒科技（北京）有限公司 | The data processing method and device launched for advertisement or merchandise news |
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| CN101997894A (en) * | 2009-08-14 | 2011-03-30 | 阿里巴巴集团控股有限公司 | Information pushing method, system and network system thereof |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106991583A (en) * | 2017-03-31 | 2017-07-28 | 北京金山安全软件有限公司 | Information display method and device and electronic equipment |
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| CN108111888A (en) * | 2017-12-29 | 2018-06-01 | 天脉聚源（北京）科技有限公司 | The method and apparatus that advertisement interactive answer pattern is set |
| CN108124199A (en) * | 2017-12-29 | 2018-06-05 | 天脉聚源（北京）科技有限公司 | The method and apparatus for obtaining user data |
| CN108156493A (en) * | 2017-12-29 | 2018-06-12 | 天脉聚源（北京）科技有限公司 | The method and apparatus of prompt message in advertisement interaction |
| CN108550049A (en) * | 2018-03-26 | 2018-09-18 | 首媒科技（北京）有限公司 | User information processing method and processing device |
| CN108596650A (en) * | 2018-03-26 | 2018-09-28 | 首媒科技（北京）有限公司 | The data processing method and device launched for advertisement or merchandise news |
Also Published As
| Publication number | Publication date |
|---|---|
| WO2018053899A1 (en) | 2018-03-29 |
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