CN108156493A - The method and apparatus of prompt message in advertisement interaction - Google Patents
The method and apparatus of prompt message in advertisement interaction Download PDFInfo
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- CN108156493A CN108156493A CN201711474300.3A CN201711474300A CN108156493A CN 108156493 A CN108156493 A CN 108156493A CN 201711474300 A CN201711474300 A CN 201711474300A CN 108156493 A CN108156493 A CN 108156493A
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- Prior art keywords
- interactive
- mobile terminal
- task
- interactive interface
- advertisement
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/4104—Peripherals receiving signals from specially adapted client devices
- H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/4104—Peripherals receiving signals from specially adapted client devices
- H04N21/4122—Peripherals receiving signals from specially adapted client devices additional display device, e.g. video projector
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/436—Interfacing a local distribution network, e.g. communicating with another STB or one or more peripheral devices inside the home
- H04N21/4363—Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network
- H04N21/43637—Adapting the video or multiplex stream to a specific local network, e.g. a IEEE 1394 or Bluetooth® network involving a wireless protocol, e.g. Bluetooth, RF or wireless LAN [IEEE 802.11]
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
- H04N21/4438—Window management, e.g. event handling following interaction with the user interface
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4882—Data services, e.g. news ticker for displaying messages, e.g. warnings, reminders
Abstract
The invention discloses a kind of method and apparatus of prompt message in advertisement interaction, belong to the communications field.This method includes：During TV station plays advertisement, interactive interface corresponding with the advertisement is sent to mobile terminal, the interactive interface includes interactive task；When detecting that the mobile terminal when performing the interactive task on the interactive interface, obtains the interactive state information of the mobile terminal in real time；The interactive state information is prompted on the interactive interface.Described device includes：Sending module, acquisition module and reminding module.The present invention organically combines television advertising with mobile terminal interdynamic, not only enrich the bandwagon effect of television advertising, and real-time prompting interactive state information, user is facilitated to check, greatly improve the experience of user, television advertising is extended into mobile terminal, the spectators for efficiently avoiding television advertising are lost in, the more conducively popularization of television advertising.
Description
Technical field
The present invention relates to the communications field, the method and apparatus of prompt message in more particularly to a kind of advertisement interaction.
Background technology
Television advertising is a kind of advertisement using TV as media, is a kind of form of e-advertising, using audio visual effect as base
Plinth, the information propagation pattern propagated with comprehensive means such as language, sound, word, image, action, performance.Television advertising
It can be used for publicizing commodity, service, tissue or concept etc., the field being related to is varied, such as household cleaners, agricultural product, food
Product, beverage, clothes, household electrical appliance, service etc..Most television advertising is made by independent advertising company, and to
Number plays out when TV station's purchase plays.
At present, the length of television advertising differs from the several seconds to several minutes of length, usually by TV station in two grades of TV programme
Between intercut broadcasting.Although television advertising general performance ability is strong, there is impact force and appeal, the effect of publicity is good, is easily promoted
Popularity, but one problem of generally existing, exhibition method is single, spectators' only passive viewing, if the television advertising time compared with
Long or spectators lose interest in, then spectators can be easy to Tuning TV Channels, change and see other TV programme, cause television advertising without
Method achievees the purpose that publicity is propagated.
Invention content
In view of this, the present invention provides a kind of method and apparatus of prompt message in advertisement interaction, by television advertising with
Mobile terminal interdynamic organically combines, and while improving user interaction experience, efficiently avoids the loss of televiewer, more conducively
The popularization of television advertising.The technical solution is as follows：
On the one hand, the present invention provides a kind of method of prompt message in advertisement interaction, the method includes：
During TV station plays advertisement, interactive interface corresponding with the advertisement is sent to mobile terminal, it is described
Interactive interface includes interactive task；
When detecting that the mobile terminal when performing the interactive task on the interactive interface, obtains the shifting in real time
The interactive state information of dynamic terminal；
The interactive state information is prompted on the interactive interface.
Wherein, it is described that the interactive state information is prompted on the interactive interface, including：
Prompted on the interactive interface mobile terminal answer progress msg and/or, prompt the mobile terminal
Interactive task achievement ranking list.
Wherein, the method further includes：
Cue button is additionally provided on the interactive interface, when detecting that the button is clicked, is prompted described mutual
The dynamic Rule Information of task or answer prompt message.
Wherein, the method further includes：
The userspersonal information of the mobile terminal is also shown on the interactive interface.
Wherein, the interactive task is answer interaction task or the interactive task of panorama experience.
On the other hand, the present invention also provides a kind of device of prompt message in advertisement interaction, described device includes：
Sending module, during playing advertisement in TV station, send corresponding with advertisement interactive interface to
Mobile terminal, the interactive interface include interactive task；
Acquisition module, for when detecting the mobile terminal when performing the interactive task on the interactive interface,
The interactive state information of the mobile terminal is obtained in real time；
Reminding module, for prompting the interactive state information on the interactive interface.
Wherein, the reminding module is used for：
Prompted on the interactive interface mobile terminal answer progress msg and/or, prompt the mobile terminal
Interactive task achievement ranking list.
Wherein, the reminding module is additionally operable to：
Cue button is additionally provided on the interactive interface, when detecting that the button is clicked, is prompted described mutual
The dynamic Rule Information of task or answer prompt message.
Wherein, described device further includes：
Display module, for also showing the userspersonal information of the mobile terminal on the interactive interface.
Wherein, the interactive task is answer interaction task or the interactive task of panorama experience.
The advantageous effect that technical solution provided by the invention is brought is：During playing advertisement in TV station, hair
Sending interactive interface corresponding with the advertisement, the interactive interface includes interactive task to mobile terminal；When detecting the shifting
Dynamic terminal obtains the interactive state information of the mobile terminal in real time when performing the interactive task on the interactive interface；
The interactive state information is prompted on the interactive interface, organically combines television advertising with mobile terminal interdynamic,
The bandwagon effect of television advertising, but also real-time prompting interactive state information are not only enriched, user is facilitated to check, is greatly promoted
The Interactive Experience of user, by television advertising extends to mobile terminal, and the spectators for efficiently avoiding television advertising are lost in, more
Conducive to the popularization of television advertising.
Description of the drawings
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, the accompanying drawings in the following description is only some embodiments of the present invention, for
For those of ordinary skill in the art, without creative efforts, other are can also be obtained according to these attached drawings
Attached drawing.
Fig. 1 is the method flow diagram of prompt message in the advertisement interaction that one embodiment of the invention provides；
Fig. 2 is the method flow diagram of prompt message in the advertisement interaction that another embodiment of the present invention provides；
Fig. 3 is the interactive interface schematic diagram that another embodiment of the present invention provides；
Fig. 4 is the structure drawing of device of prompt message in the advertisement interaction that another embodiment of the present invention provides.
Specific embodiment
To make the object, technical solutions and advantages of the present invention clearer, below in conjunction with attached drawing to embodiment party of the present invention
Formula is described in further detail.
Embodiment 1
Referring to Fig. 1, method that one embodiment of the invention provides prompt message in a kind of advertisement interaction, including：
101：During TV station plays advertisement, corresponding with above-mentioned advertisement interactive interface is sent to mobile terminal,
Above-mentioned interactive interface includes interactive task；
Wherein, the content of advertisement and duration do not limit specifically, can be arranged as required to.Interactive interface is is generated in advance
, it is corresponding with the advertisement, the interactive interface related with the ad content is usually could be provided as, is existed so as to the user of mobile terminal
The interaction related with the advertisement is carried out on the interactive interface.
102：When detecting above-mentioned mobile terminal when performing above-mentioned interactive task on above-mentioned interactive interface, obtain in real time
State the interactive state information of mobile terminal；
103：Above-mentioned interactive state information is prompted on above-mentioned interactive interface.
It is optionally, above-mentioned that above-mentioned interactive state information is prompted on above-mentioned interactive interface in the present embodiment, including：
Prompted on above-mentioned interactive interface above-mentioned mobile terminal answer progress msg and/or, prompt above-mentioned mobile terminal
Interactive task achievement ranking list.
In the present embodiment, optionally, the above method further includes：
Cue button is additionally provided on above-mentioned interactive interface, when detecting that above-mentioned button is clicked, is prompted above-mentioned mutual
The dynamic Rule Information of task or answer prompt message.
In the present embodiment, optionally, the above method further includes：
The userspersonal information of above-mentioned mobile terminal is also shown on above-mentioned interactive interface.
In the present embodiment, optionally, above-mentioned interaction task is answer interaction task or the interactive task of panorama experience.
The above method provided in this embodiment during playing advertisement in TV station, is sent and the advertisement pair
For the interactive interface answered to mobile terminal, the interactive interface includes interactive task；When detect the mobile terminal it is described mutually
When the interactive task is performed on arena face, the interactive state information of the mobile terminal is obtained in real time；In the interactive interface
The upper prompting interactive state information, television advertising is organically combined, not only enrich TV with mobile terminal interdynamic
The bandwagon effect of advertisement, and real-time prompting interactive state information, facilitate user to check, greatly improve the mutual kinetoplast of user
It tests, television advertising is extended into mobile terminal, the spectators for efficiently avoiding television advertising are lost in, more conducively television advertising
It promotes.
Embodiment 2
Referring to Fig. 2, method that another embodiment of the present invention provides prompt message in a kind of advertisement interaction, including：
201：During TV station plays advertisement, corresponding with above-mentioned advertisement interactive interface is sent to mobile terminal,
Above-mentioned interactive interface includes interactive task；
In the present embodiment, optionally, above-mentioned interaction task is answer interaction task or the interactive task of panorama experience.Its
In, the corresponding interactive interface of the interactive task of panorama experience is panoramic interactive interface.The panoramic interactive interface refer to 360 ° it is rotatable
Interface, user on mobile terminals by touch slide screen can be rotated by 360 ° the panorama interface, user can be reached
Feeling on the spot in person.
202：When detecting above-mentioned mobile terminal when performing above-mentioned interactive task on above-mentioned interactive interface, obtain in real time
State the answer progress msg of mobile terminal and/or interactive task achievement ranking list；
Obtained in real time in this step be mobile terminal interactive state information, in particular to mobile terminal user mutual
Generated any and interactive related data information when interactive operation is performed on arena face.Certainly, in addition to answer progress msg
And/or other than interactive task achievement ranking list, it can also be other interactive state information, do not limit specifically.
Under a kind of scene, the answer progress msg of mobile terminal can be first shown on interactive interface, and seniority among brothers and sisters is set
List button when detecting that the button is clicked, then shows the interactive task achievement ranking list of mobile terminal.Wherein, it is interactive to appoint
Business achievement ranking list can be ranking ranking or ranking of integration ranking or completion priority of mobile terminal etc.
Deng not limiting specifically.
203：Prompted on above-mentioned interactive interface above-mentioned mobile terminal answer progress msg and/or, prompt above-mentioned movement
The interactive task achievement ranking list of terminal；
Answer progress msg in the present embodiment includes but not limited to：Remaining Reaction time and topic number is answered, residue is looked into
It looks for the time and has found with number of packages etc..Wherein, the mode of Dynamic Announce may be used in remaining Reaction time, such as from into this subject
It replies and starts timing, remaining time value is shown in circle, the circle is filled according to pre-set velocity dynamic with designated color
Edge line, until this subject Reaction time until.So as to enhance display effect, interest is improved.
204：Cue button is additionally provided on above-mentioned interactive interface, when detecting that above-mentioned button is clicked, in prompting
State the Rule Information of interactive task or answer prompt message.
In addition, in the present embodiment, optionally, the above method further includes：
The userspersonal information of above-mentioned mobile terminal is also shown on above-mentioned interactive interface, including but not limited to：It is mobile whole
Any one or a few in name, the pet name, head portrait, individualized signature of the user at end etc..
Referring to Fig. 3, the interactive interface schematic diagram provided for another embodiment of the present invention.Wherein, the blue moon is played in TV station
During bright advertisement, interactive interface corresponding with the advertisement is sent to mobile terminal, which appoints including answer interaction
Business.When detect mobile terminal on the interactive interface perform answer interaction task when, in real time obtain mobile terminal answer into
Information is spent, including：Topic sum and the remaining Reaction time of the current question number answered and this subject.It is above carried in interactive interface
Show the answer progress msg, wherein, " True-False 2/8 " expression shares 8 problems, current for the 2nd topic, " 9 " expression in the upper right corner
This subject there remains the 9s times can answer.
The above method provided in this embodiment applied to network server side, is wirelessly handed over mobile terminal
Mutually.The mobile terminal can be mobile phone, tablet computer etc., not limit specifically.
The above method provided in this embodiment during playing advertisement in TV station, is sent and the advertisement pair
For the interactive interface answered to mobile terminal, the interactive interface includes interactive task；When detect the mobile terminal it is described mutually
When the interactive task is performed on arena face, the interactive state information of the mobile terminal is obtained in real time；In the interactive interface
The upper prompting interactive state information, television advertising is organically combined, not only enrich TV with mobile terminal interdynamic
The bandwagon effect of advertisement, and real-time prompting interactive state information, facilitate user to check, greatly improve the mutual kinetoplast of user
It tests, television advertising is extended into mobile terminal, the spectators for efficiently avoiding television advertising are lost in, more conducively television advertising
It promotes.
Embodiment 3
Referring to Fig. 4, another embodiment of the present invention provides a kind of device of prompt message in advertisement interaction, including：
Sending module 301 during playing advertisement in TV station, sends interactive interface corresponding with above-mentioned advertisement
To mobile terminal, above-mentioned interactive interface includes interactive task；
Acquisition module 302 detects that above-mentioned mobile terminal performs above-mentioned interactive task on above-mentioned interactive interface for working as
When, the interactive state information of above-mentioned mobile terminal is obtained in real time；
Reminding module 303, for prompting above-mentioned interactive state information on above-mentioned interactive interface.
In the present embodiment, optionally, above-mentioned reminding module is used for：
Prompted on above-mentioned interactive interface above-mentioned mobile terminal answer progress msg and/or, prompt above-mentioned mobile terminal
Interactive task achievement ranking list.
In the present embodiment, optionally, above-mentioned reminding module is additionally operable to：
Cue button is additionally provided on above-mentioned interactive interface, when detecting that above-mentioned button is clicked, is prompted above-mentioned mutual
The dynamic Rule Information of task or answer prompt message.
In the present embodiment, optionally, above device further includes：
Display module, for also showing the userspersonal information of above-mentioned mobile terminal on above-mentioned interactive interface.
In the present embodiment, optionally, above-mentioned interaction task is answer interaction task or the interactive task of panorama experience.
Above device provided in this embodiment can perform the method provided in any of the above-described embodiment of the method, detailed process
See the description in embodiment of the method, do not repeat herein.
Above device provided in this embodiment during playing advertisement in TV station, is sent and the advertisement pair
For the interactive interface answered to mobile terminal, the interactive interface includes interactive task；When detect the mobile terminal it is described mutually
When the interactive task is performed on arena face, the interactive state information of the mobile terminal is obtained in real time；In the interactive interface
The upper prompting interactive state information, television advertising is organically combined, not only enrich TV with mobile terminal interdynamic
The bandwagon effect of advertisement, and real-time prompting interactive state information, facilitate user to check, greatly improve the mutual kinetoplast of user
It tests, television advertising is extended into mobile terminal, the spectators for efficiently avoiding television advertising are lost in, more conducively television advertising
It promotes.
One of ordinary skill in the art will appreciate that hardware can be passed through by realizing all or part of step of above-described embodiment
It completes, relevant hardware can also be instructed to complete by program, the program can be stored in a kind of computer-readable
In storage medium, storage medium mentioned above can be read-only memory, disk or CD etc..
The foregoing is merely presently preferred embodiments of the present invention, is not intended to limit the invention, it is all the present invention spirit and
Within principle, any modification, equivalent replacement, improvement and so on should all be included in the protection scope of the present invention.
Claims (10)
1. a kind of method of prompt message in advertisement interaction, which is characterized in that the method includes：
During TV station plays advertisement, interactive interface corresponding with the advertisement is sent to mobile terminal, the interaction
Interface includes interactive task；
When detecting the mobile terminal when performing the interactive task on the interactive interface, obtain in real time described mobile whole
The interactive state information at end；
The interactive state information is prompted on the interactive interface.
2. according to the method described in claim 1, it is characterized in that, described prompt the interactive state on the interactive interface
Information, including：
Prompted on the interactive interface mobile terminal answer progress msg and/or, prompt the mutual of the mobile terminal
Dynamic task achievement ranking list.
3. according to the method described in claim 1, it is characterized in that, the method further includes：
Cue button is additionally provided on the interactive interface, when detecting that the button is clicked, prompts described interactive
The Rule Information of business or answer prompt message.
4. according to the method described in claim 1, it is characterized in that, the method further includes：
The userspersonal information of the mobile terminal is also shown on the interactive interface.
5. according to the method described in claim 1, it is characterized in that, the interaction task is answer interaction task or panorama body
Test interactive task.
6. the device of prompt message in a kind of advertisement interaction, which is characterized in that described device includes：
Sending module during playing advertisement in TV station, sends interactive interface corresponding with the advertisement to movement
Terminal, the interactive interface include interactive task；
Acquisition module, for when detecting the mobile terminal when performing the interactive task on the interactive interface, in real time
Obtain the interactive state information of the mobile terminal；
Reminding module, for prompting the interactive state information on the interactive interface.
7. device according to claim 6, which is characterized in that the reminding module is used for：
Prompted on the interactive interface mobile terminal answer progress msg and/or, prompt the mutual of the mobile terminal
Dynamic task achievement ranking list.
8. device according to claim 6, which is characterized in that the reminding module is additionally operable to：
Cue button is additionally provided on the interactive interface, when detecting that the button is clicked, prompts described interactive
The Rule Information of business or answer prompt message.
9. device according to claim 6, which is characterized in that described device further includes：
Display module, for also showing the userspersonal information of the mobile terminal on the interactive interface.
10. device according to claim 6, which is characterized in that the interaction task is answer interaction task or panorama
The interactive task of experience.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711474300.3A CN108156493A (en) | 2017-12-29 | 2017-12-29 | The method and apparatus of prompt message in advertisement interaction |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201711474300.3A CN108156493A (en) | 2017-12-29 | 2017-12-29 | The method and apparatus of prompt message in advertisement interaction |
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| CN108156493A true CN108156493A (en) | 2018-06-12 |
Family
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| CN201711474300.3A Pending CN108156493A (en) | 2017-12-29 | 2017-12-29 | The method and apparatus of prompt message in advertisement interaction |
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2017
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| US20170094333A1 (en) * | 2002-09-23 | 2017-03-30 | Intel Corporation | System and method for providing integrated media |
| CN105208427A (en) * | 2015-08-29 | 2015-12-30 | 天脉聚源（北京）科技有限公司 | Method and apparatus for obtaining interactive interface |
| CN106296314A (en) * | 2016-09-26 | 2017-01-04 | 魔线科技(深圳)有限公司 | Push the method and system of targeting advertisement |
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