CN104715062B - A kind of method and device that advertisement pushing platform is docked with DSP servers - Google Patents
A kind of method and device that advertisement pushing platform is docked with DSP servers Download PDFInfo
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- CN104715062B CN104715062B CN201510148516.5A CN201510148516A CN104715062B CN 104715062 B CN104715062 B CN 104715062B CN 201510148516 A CN201510148516 A CN 201510148516A CN 104715062 B CN104715062 B CN 104715062B
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Abstract
The embodiment of the invention discloses the interconnection methods and device of a kind of advertisement pushing platform and DSP servers, are applied to DSP server sides, the method includes：Receive DSP DSP configuration informations input by user；Receive the advertising display request that the advertisement display device in advertisement pushing platform is sent；Advertising display request is sent to the back-end server in the advertisement pushing platform with the DSP configuration informations, so that the back-end server is docked according to the configuration information of the DSP with the DSP servers.Technical solution using the present invention, when docking unsuccessful, the sides DSP can directly be analyzed docking unsuccessful reason, and the efficiency solved the problems, such as can be made higher；Meanwhile whole process does not need the participation of advertisement pushing platform side, it is possible to reduce the workload of advertisement pushing platform side.
Description
Technical field
The present invention relates to internet arena, more particularly to a kind of method that advertisement pushing platform is docked with DSP servers and
Device.
Background technology
DSP (Demand-Side Platform), party in request's platform, this concept originate from the Europe of web advertisement prosperity
U.S., it is rapidly growing in web advertisement field along with the rapid development of internet and advertising.
Advertisement pushing platform generally comprises the advertisement display device and back-end server of front end, for by the advertisement of DSP to
The process of specified user group displaying, displaying can be with as shown in Figure 1, first, user triggers the advertisement exhibition in advertisement display device
Show position, the triggering mode of user can be refresh page, open player etc., then generate advertising display by advertisement display device
Request, and advertising display request is sent to back-end server, back-end server is according to preconfigured DSP servers
The advertising display request of the discharge pattern is sent to DSP clothes by URL and the discharge pattern of advertisement according to the URL of DSP servers
Business device；DSP servers are responded after receiving the request, DSP advertisements are sent to back-end server, back-end server again will
The DSP advertisements are sent to advertisement display device and are shown.
As it can be seen that the back-end server that the premise for completing above-mentioned displaying process is DSP servers and advertisement pushing platform can
To be communicated according to the standard or agreement of agreement.In order to both determine can normal communication, in the prior art, generally by advertisement
Push the technical staff of platform side online it is lower utilize one or several for test back-end server and DSP servers carry out pair
It connects, that is, carries out communication test；Docking mode is：
First, the technical staff of advertisement pushing platform side configuration DSP services on back-end server of the one's own side for test
The discharge pattern of the URL of device and advertisement to be played receive the advertising display of advertisement display device transmission in the back-end server
After request, advertising display request is defined in the discharge pattern of the advertisement of configuration, and according to the URL of DSP servers by advertisement exhibition
Show that request is sent to DSP servers, and the daily record by the back-end server and the observation to advertisement display device judge this
Whether back-end server is docked with DSP servers succeeds, i.e., whether the back-end server can be communicated with DSP servers.Such as
Fruit is docked successfully, and advertisement pushing platform can be communicated with DSP on line, carries out the displaying of DSP advertisements.
The above-mentioned sides docking mode DSP can not directly learn docking as a result, can only be carried out to it by advertisement pushing platform side
It informs, therefore for the sides DSP, not enough intuitively.And in practical docking operation, docking is unsuccessful to be typically due to the sides DSP
Technological deficiency caused by.Since the sides DSP can not directly know docking as a result, analysis can only be gone to dock by advertisement pushing platform side
Then unsuccessful reason goes to be linked up with the sides DSP, so, increase the workload of advertisement pushing platform side；Simultaneously
Since the sides DSP can not obtain intuitive experience, when both sides are just docked unsuccessful reason to analysis and analyzed, it often will appear ditch
It corresponds topic so that is solved the problems, such as is less efficient.
Invention content
To solve the above problems, the embodiment of the invention discloses a kind of sides of docking of advertisement pushing platform and DSP servers
Method and device.Technical solution is as follows：
A kind of interconnection method of advertisement pushing platform and DSP servers is applied to DSP server sides, the method includes：
DSP DSP configuration informations input by user are received, the configuration information of the DSP includes：The URL of DSP servers and
The corresponding relevant information of DSP advertisements；The DSP is：Party in request's platform；
Receive the advertising display request that the advertisement display device in advertisement pushing platform is sent；
Advertising display request is sent to the back-end services in the advertisement pushing platform with the DSP configuration informations
Device, so that the back-end server is docked according to the configuration information of the DSP with the DSP servers.
Optionally, dock it is unsuccessful ask condition under, show corresponding prompt message to DSP user.
Optionally, the prompt message includes：Dock unsuccessful reason.
Optionally, the corresponding relevant information of the DSP advertisements includes：The corresponding discharge pattern of DSP advertisements.
Optionally, described that advertising display request is sent to the advertisement pushing platform with the DSP configuration informations
In back-end server so that the back-end server carries out pair according to the configuration information of the DSP and the DSP servers
It connects, specially：
Discharge pattern corresponding with the URL of the DSP servers and the DSP advertisements is asked to send the advertising display
To the back-end server in the advertisement pushing platform, so that the back-end server in the advertisement pushing platform will carry
The advertising display request for stating discharge pattern, DSP servers are sent to according to the URL of DSP servers, and receive DSP servers hair
The DSP advertisements sent.
A kind of docking facilities of advertisement pushing platform and DSP servers, are applied to DSP server sides, and described device includes：
Configuration information receiving module, for receiving DSP DSP configuration informations input by user, the configuration information packet of the DSP
It includes：The corresponding relevant information of URL and DSP advertisements of DSP servers；The DSP is：Party in request's platform；
Advertising display request receiving module, the advertisement exhibition for receiving the transmission of the advertisement display device in advertisement pushing platform
Show request；
Ad-request sending module, it is described wide for advertising display request to be sent to the DSP configuration informations
The back-end server in push platform is accused, so that the back-end server is serviced according to the configuration information of the DSP with the DSP
Device is docked.
Optionally, further include：Prompt message display module, for dock it is unsuccessful ask condition under, to DSP user show
Corresponding prompt message.
Optionally, the prompt message includes：Dock unsuccessful reason.
Optionally, the corresponding relevant information of the DSP advertisements includes：The corresponding discharge pattern of DSP advertisements.
Optionally, the ad-request sending module is specifically used for：
Discharge pattern corresponding with the URL of the DSP servers and the DSP advertisements is asked to send the advertising display
To the back-end server in the advertisement pushing platform, so that the back-end server in the advertisement pushing platform will carry
The advertising display request for stating discharge pattern, DSP servers are sent to according to the URL of DSP servers, and receive DSP servers hair
The DSP advertisements sent.
Technical solution using the present invention can carry out mating operation by the sides DSP, and such sides DSP can directly obtain pair
It connects as a result, relatively more intuitive；In addition, when docking unsuccessful, the sides DSP can directly be analyzed docking unsuccessful reason,
The efficiency solved the problems, such as can be made higher；Meanwhile whole process does not need the participation of advertisement pushing platform side, it is possible to reduce advertisement
Push the workload of platform side.
Description of the drawings
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technology description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
Obtain other attached drawings according to these attached drawings.
Fig. 1 is the flow chart that advertisement pushing platform shows DSP advertisements in the prior art；
Fig. 2 uses interconnection method provided by the invention to docking for advertisement pushing platform with DSP servers, and right
The flow chart of DSP advertisements is shown when being connected into work(；
Fig. 3 is pair of the advertisement pushing platform and DSP servers provided in an embodiment of the present invention applied to DSP server sides
Connect method flow diagram；
Fig. 4 is pair of the advertisement pushing platform and DSP servers provided in an embodiment of the present invention applied to DSP server sides
Connection device structural schematic diagram.
Specific implementation mode
The present invention provides a kind of interconnection methods of advertisement pushing platform and DSP servers, can be applied to DSP servers
Side, the executive agent of this method can be the docking facilities of an advertisement pushing platform and DSP servers, hereinafter referred to as dock
Device, the device can be an independent functional entitys, can also be a function module being installed in DSP servers.
Technical solution using the present invention, the workload in addition to advertisement pushing platform side can be reduced, and docking not at
When work(, keeps the efficiency solved the problems, such as higher outer, can also realize and be docked on direct-on-line, when docking successfully, directly be existed
DSP advertisements are shown in the advertisement display device of advertisement pushing platform.
Interconnection method provided in an embodiment of the present invention can be with as shown in Fig. 2, DSP user be arranged in docking facilities first
The corresponding relevant information of URL and DSP advertisements of good DSP servers；When docking facilities receive the advertisement in advertisement pushing platform
When the advertising display request that presentation device is sent, by request relevant information corresponding with URL the and DSP advertisements of DSP servers
The back-end server being sent to together in advertisement pushing platform, back-end server will carry the corresponding related letter of DSP advertisements again
The advertising display request of breath is sent to DSP servers, and DSP servers are responded, the back-end services into advertisement pushing platform
Device sends DSP advertisements, if can successfully dock, back-end server can receive the DSP advertisements and send it to advertisement
It is shown in presentation device.In this way, for the sides DSP, it can directly be seen that the bandwagon effect of advertisement, relatively more intuitive, use
Family experience might as well.
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation describes, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained every other without creative efforts
Embodiment shall fall within the protection scope of the present invention.
Fig. 3 is a kind of interconnection method of advertisement pushing platform and DSP servers disclosed by the invention, is applied to DSP and services
Device side, the method includes：
S101 receives DSP DSP configuration informations input by user.
Docking facilities are provided with specified interface, so that DSP configuration informations can be freely arranged in DSP user.Actually answering
With in the process, which can be presented to user in the form of user interface.Several input frames can be set in interface, work as DSP
When user is docked, so that it may to input DSP configuration informations in input frame.
It should be noted that the configuration information of DSP may include：The corresponding correlation of URL and DSP advertisements of DSP servers
Information；Wherein, the corresponding relevant information of DSP advertisements includes but not limited to the corresponding discharge pattern of DSP advertisements.
Explanation is needed further exist for, DSP (Demand-Side Platform) of the present invention is flat for party in request
Platform.
S102 receives the advertising display request that the advertisement display device in advertisement pushing platform is sent.
Docking facilities can obtain the advertising display request of advertisement display device transmission by way of being arranged and acting on behalf of.
In practical applications, DSP user can directly trigger the advertisement show position in advertisement display device, so that advertisement exhibition
Show that equipment sends out advertising display request；Docking facilities can receive the wide of the transmission of the advertisement display device in advertisement pushing platform
Accuse displaying request.
S103, after advertising display request is sent to the DSP configuration informations in the advertisement pushing platform
Server is held, so that the back-end server is docked according to the configuration information of the DSP with the DSP servers.
In practical applications, when the corresponding relevant information of DSP advertisements includes：When the corresponding discharge pattern of DSP advertisements, by institute
The back-end server that advertising display request is sent to the DSP configuration informations in the advertisement pushing platform is stated, so that described
Back-end server is docked according to the configuration information of the DSP with the DSP servers, specially：
Discharge pattern corresponding with the URL of the DSP servers and the DSP advertisements is asked to send the advertising display
To the back-end server in the advertisement pushing platform, so that the back-end server in the advertisement pushing platform will carry
The advertising display request for stating discharge pattern, DSP servers are sent to according to the URL of DSP servers, and receive DSP servers hair
The DSP advertisements sent.
It, can be directly in advertisement pushing platform in the case where docking successfully asks condition in some specific embodiments
DSP advertisements are shown in advertisement display device.The advertising display that thus may be implemented on docking and line is realized together.And existing skill
It is docked under the line of art, it is due to the environment under line it is difficult to ensure that completely the same with the environment on line, it is thus impossible to very ensure
It is equally successful on line when docking successfully under line.And method provided in an embodiment of the present invention is to be docked in environment on line, because
This, can be to avoid the problem of docking may will produce under line.
In docking operation, it inevitably will appear the unsuccessful situation of docking, at this time, it is necessary to which DSP user goes analysis to dock
Unsuccessful reason, and be improved so that it docks successfully.Problem place is found in order to further facilitate DSP user, at some
In specific embodiment, the above method can also include：Dock it is unsuccessful ask condition under, it is corresponding to DSP user's displaying
Prompt message.
The content of prompt message can be the unsuccessful reason of docking, i.e., appeared in docking operation the problem of possibility it is former
Cause, in this way when cannot achieve for some reason in docking operation dock successfully when, so that it may to show the reason to DSP user.
It is very convenient in this way for DSP user, the efficiency solved the problems, such as can be greatly improved.
The content of prompt message can be according to those skilled in the art according to long-term the accumulated determination of practice；Practical application
In the process, the correspondence for docking unsuccessful problem and reason can be pre-established, which can be preset in docking
In device, when docking unsuccessful, the back-end server in advertisement pushing platform can be sent to docking facilities to be instructed, this refers to
Order can correspond to a kind of unsuccessful problem of docking, so that docking facilities to user according to the instruction with showing that this connects unsuccessful ask
The corresponding reason of topic.
Optionally, prompt message can be text prompt message, can also be information of voice prompt.Which kind of side specifically used
Formula can be according to actual needs determined by those skilled in the art, and the present invention is not specifically limited herein.
Corresponding to above method embodiment, the present invention also provides a kind of pairs of advertisement pushing platform and DSP servers
Connection device is applied to DSP server sides, as shown in figure 4, described device may include：
Configuration information receiving module 101, for receiving DSP DSP configuration informations input by user, the DSP's matches confidence
Breath includes：The corresponding relevant information of URL and DSP advertisements of DSP servers；The DSP is：Party in request's platform；
Advertising display request receiving module 102, for receiving the wide of the transmission of the advertisement display device in advertisement pushing platform
Accuse displaying request；
Ad-request sending module 103, it is described for advertising display request to be sent to the DSP configuration informations
Back-end server in advertisement pushing platform, so that the back-end server takes according to the configuration information of the DSP with the DSP
Business device is docked.
Using the docking facilities of above-mentioned advertisement pushing platform and DSP servers, can mating operation be carried out by the sides DSP,
The sides DSP can directly obtain docking as a result, relatively more intuitive in this way；In addition, when docking unsuccessful, the sides DSP can be directly to right
It connects unsuccessful reason to be analyzed, the efficiency solved the problems, such as can be made higher；Meanwhile whole process does not need advertisement pushing and puts down
The participation of platform side, it is possible to reduce the workload of advertisement pushing platform side.
In a kind of preferred embodiment of above-mentioned apparatus, further include：Prompt message display module, for docking not at
Work(is asked under condition, and corresponding prompt message is shown to DSP user.
Wherein, the prompt message may include docking unsuccessful reason, in actual application, the prompt
Information can be text prompt message, can also be information of voice prompt.
In a kind of preferred embodiment of above-mentioned apparatus, the corresponding relevant information of the DSP advertisements includes：DSP advertisements
Corresponding discharge pattern.
In a kind of preferred embodiment of above-mentioned apparatus, the ad-request sending module is specifically used for：
Discharge pattern corresponding with the URL of the DSP servers and the DSP advertisements is asked to send the advertising display
To the back-end server in the advertisement pushing platform, so that the back-end server in the advertisement pushing platform will carry
The advertising display request for stating discharge pattern, DSP servers are sent to according to the URL of DSP servers, and receive DSP servers hair
The DSP advertisements sent.
It should be noted that herein, relational terms such as first and second and the like are used merely to a reality
Body or operation are distinguished with another entity or operation, are deposited without necessarily requiring or implying between these entities or operation
In any actual relationship or order or sequence.Moreover, the terms "include", "comprise" or its any other variant are intended to
Non-exclusive inclusion, so that the process, method, article or equipment including a series of elements is not only wanted including those
Element, but also include other elements that are not explicitly listed, or further include for this process, method, article or equipment
Intrinsic element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that
There is also other identical elements in process, method, article or equipment including the element.
Each embodiment in this specification is all made of relevant mode and describes, identical similar portion between each embodiment
Point just to refer each other, and each embodiment focuses on the differences from other embodiments.Especially for device reality
For applying example, since it is substantially similar to the method embodiment, so description is fairly simple, related place is referring to embodiment of the method
Part explanation.
One of ordinary skill in the art will appreciate that all or part of step in realization above method embodiment is can
It is completed with instructing relevant hardware by program, the program can be stored in computer read/write memory medium,
The storage medium designated herein obtained, such as：ROM/RAM, magnetic disc, CD etc..
The foregoing is merely illustrative of the preferred embodiments of the present invention, is not intended to limit the scope of the present invention.It is all
Any modification, equivalent replacement, improvement and so within the spirit and principles in the present invention, are all contained in protection scope of the present invention
It is interior.
Claims (10)
1. a kind of interconnection method of advertisement pushing platform and DSP servers, which is characterized in that it is applied to DSP server sides, it is described
Method includes：
DSP DSP configuration informations input by user are received, the configuration information of the DSP includes：The URL and DSP of DSP servers are wide
Accuse corresponding relevant information；The DSP is：Party in request's platform；
Receive the advertising display request that the advertisement display device in advertisement pushing platform is sent；
Advertising display request is sent to the back-end server in the advertisement pushing platform with the DSP configuration informations,
So that the back-end server is docked according to the configuration information of the DSP with the DSP servers.
2. the method as described in claim 1, which is characterized in that further include：Dock it is unsuccessful ask condition under, to DSP user
Show corresponding prompt message.
3. method as claimed in claim 2, which is characterized in that the prompt message includes：Dock unsuccessful reason.
4. the method as described in claim 1, which is characterized in that the corresponding relevant information of the DSP advertisements includes：DSP advertisements
Corresponding discharge pattern.
5. method as claimed in claim 4, which is characterized in that described that advertising display request is matched confidence with the DSP
Breath is sent to the back-end server in the advertisement pushing platform, so that the back-end server matches confidence according to the DSP
Breath is docked with the DSP servers, specially：
Discharge pattern corresponding with the URL of the DSP servers and the DSP advertisements is asked to be sent to institute the advertising display
The back-end server in advertisement pushing platform is stated, so that the back-end server in the advertisement pushing platform will carry the stream
The advertising display request for measuring type, DSP servers are sent to according to the URL of DSP servers, and receive the transmission of DSP servers
DSP advertisements.
6. a kind of docking facilities of advertisement pushing platform and DSP servers, which is characterized in that it is applied to DSP server sides, it is described
Device includes：
Configuration information receiving module, for receiving DSP DSP configuration informations input by user, the configuration information of the DSP includes：
The corresponding relevant information of URL and DSP advertisements of DSP servers；The DSP is：Party in request's platform；
Advertising display request receiving module, the advertising display for receiving the transmission of the advertisement display device in advertisement pushing platform are asked
It asks；
Ad-request sending module is pushed away for advertising display request to be sent to the advertisement with the DSP configuration informations
Send the back-end server in platform so that the back-end server according to the configuration information of the DSP and the DSP servers into
Row docking.
7. device as claimed in claim 6, which is characterized in that further include：Prompt message display module, for docking not at
Work(is asked under condition, and corresponding prompt message is shown to DSP user.
8. device as claimed in claim 7, which is characterized in that the prompt message includes：Dock unsuccessful reason.
9. device as claimed in claim 6, which is characterized in that the corresponding relevant information of the DSP advertisements includes：DSP advertisements
Corresponding discharge pattern.
10. device as claimed in claim 9, which is characterized in that the ad-request sending module is specifically used for：
Discharge pattern corresponding with the URL of the DSP servers and the DSP advertisements is asked to be sent to institute the advertising display
The back-end server in advertisement pushing platform is stated, so that the back-end server in the advertisement pushing platform will carry the stream
The advertising display request for measuring type, DSP servers are sent to according to the URL of DSP servers, and receive the transmission of DSP servers
DSP advertisements.
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| CN201510148516.5A CN104715062B (en) | 2015-03-31 | 2015-03-31 | A kind of method and device that advertisement pushing platform is docked with DSP servers |
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| CN104715062B true CN104715062B (en) | 2018-08-07 |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN108073638B (en) * | 2016-11-18 | 2020-05-15 | 腾讯科技（北京）有限公司 | Data diagnosis method and device |
| CN107451867A (en) * | 2017-08-02 | 2017-12-08 | 北京奇艺世纪科技有限公司 | A kind of method and apparatus of analog ad joint debugging interaction |
| CN107679906A (en) * | 2017-09-29 | 2018-02-09 | 北京奇虎科技有限公司 | The processing method and processing device of ad-request |
| CN109951348B (en) * | 2017-12-21 | 2022-11-04 | 北京奇虎科技有限公司 | Method and device for verifying quality of application flow and electronic equipment |
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| CN101895822A (en) * | 2009-02-06 | 2010-11-24 | 美国博通公司 | Communication means and communication system |
| CN103218741A (en) * | 2013-03-29 | 2013-07-24 | 新好耶信息技术（上海）有限公司 | Method and system for bidding advertisement, trading platform and advertisement service providing equipment |
| CN104410917A (en) * | 2014-09-16 | 2015-03-11 | 东方有线网络有限公司 | Realization method for cable interactive television cross-domain video service connection system |
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| EP2788940A4 (en) * | 2011-12-09 | 2015-07-22 | Pubmatic Inc | Granular control application for delivering online advertising |
| CN103959721A (en) * | 2012-09-20 | 2014-07-30 | 华为技术有限公司 | Advertisement launching method, device and system |
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|---|---|---|---|---|
| CN101895822A (en) * | 2009-02-06 | 2010-11-24 | 美国博通公司 | Communication means and communication system |
| CN103218741A (en) * | 2013-03-29 | 2013-07-24 | 新好耶信息技术（上海）有限公司 | Method and system for bidding advertisement, trading platform and advertisement service providing equipment |
| CN104410917A (en) * | 2014-09-16 | 2015-03-11 | 东方有线网络有限公司 | Realization method for cable interactive television cross-domain video service connection system |
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