CN107918880B - Control method and device for advertisement putting - Google Patents

Control method and device for advertisement putting Download PDF

Info

Publication number
CN107918880B
CN107918880B CN201610885838.2A CN201610885838A CN107918880B CN 107918880 B CN107918880 B CN 107918880B CN 201610885838 A CN201610885838 A CN 201610885838A CN 107918880 B CN107918880 B CN 107918880B
Authority
CN
China
Prior art keywords
advertisement
delivery
information
event
related information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CN201610885838.2A
Other languages
Chinese (zh)
Other versions
CN107918880A (en
Inventor
杨大鹏
梁延淼
刘剑
云洁
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Beijing Qihoo Technology Co Ltd
Original Assignee
Beijing Qihoo Technology Co Ltd
Qizhi Software Beijing Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Beijing Qihoo Technology Co Ltd, Qizhi Software Beijing Co Ltd filed Critical Beijing Qihoo Technology Co Ltd
Priority to CN201610885838.2A priority Critical patent/CN107918880B/en
Publication of CN107918880A publication Critical patent/CN107918880A/en
Application granted granted Critical
Publication of CN107918880B publication Critical patent/CN107918880B/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The invention provides a control method and a device for advertisement putting, wherein the method comprises the following steps: responding to an advertisement putting trigger event to acquire advertisement putting environment information and/or an advertisement putting event result; generating a corresponding delivery control request based on the advertisement delivery environment information and/or the delivery event result, and sending the delivery control request to a server; receiving advertisement control related information returned by the server based on the release control request; and executing corresponding advertisement putting operation according to the advertisement control related information. The technical scheme of the invention solves the problem of how to correspondingly control the advertisement SDK based on the advertisement control related information received in the terminal. Corresponding advertisement control related information is acquired from different terminals, corresponding advertisement putting operation is executed, and the advertisement putting operation of the advertisement SDK can be flexibly controlled in real time through the interaction process of the terminals and the server, so that an advertisement putting scheme with high controllability is realized.

Description

Control method and device for advertisement putting
Technical Field
The invention relates to the technical field of terminal equipment, in particular to an advertisement putting control method and an advertisement putting control device.
Background
With the increasing popularization of the mobile internet, various application programs are produced, the life of the user is enriched, and the time consumed by the user on the mobile terminal device is increased. The advertisement embedded in the rich application programs is a new pet due to a large amount of attention, so that the advertisement embedded in the application programs is SDK, the advertising strength is increased for advertisers, the promoted products can be known by more people, extra benefits are increased for application program developers, and meanwhile, various kinds of information can be provided for vast users, so that convenience is brought to the life of the users.
The advertisement SDK is a platform for embedding advertisements, which is mainly provided by an application program developer, and the application program developer calls an advertisement display interface provided by the SDK according to corresponding requirements, so that the advertisements to be displayed, which are provided by the advertisement SDK, are displayed in the application program.
However, while the advertisement SDK brings various conveniences to users, the control management method for the advertisement SDK also becomes a technical difficulty.
Disclosure of Invention
In order to overcome the above technical problems or at least partially solve the above technical problems, the following technical solutions are proposed:
one embodiment of the present invention provides a method for controlling advertisement delivery, including:
responding to an advertisement putting trigger event to acquire advertisement putting environment information and/or an advertisement putting event result;
generating a corresponding delivery control request based on the advertisement delivery environment information and/or the delivery event result, and sending the delivery control request to a server;
receiving advertisement control related information returned by the server based on the release control request;
and executing corresponding advertisement putting operation according to the advertisement control related information.
Preferably, when the advertisement release triggering event is an advertisement SDK initialization event, a corresponding release control request is generated based on the acquired advertisement release environment information;
wherein, according to the advertisement control relevant information, executing the corresponding advertisement putting operation, comprising:
generating a corresponding advertisement information acquisition request based on the advertisement control related information, and sending the advertisement information acquisition request to a server;
receiving advertisement information returned by the server based on the advertisement information acquisition request;
and executing corresponding display operation on the advertisement information according to the advertisement control related information.
Preferably, the advertisement control related information includes at least one of information on whether or not to allow advertisement delivery, a type of advertisement delivery, an advertisement presentation manner, an advertisement response manner, and a skip manner.
Optionally, the method further comprises:
when the situation that an advertisement event to be released is acquired is detected, judging whether the advertisement control related information is acquired or not;
and if the information is acquired, executing corresponding advertisement putting operation according to the advertisement control related information.
Preferably, when the advertisement putting trigger event is a putting error event, generating a corresponding putting control request based on the putting event result;
wherein, according to the advertisement control relevant information, executing the corresponding advertisement putting operation, comprising:
and executing corresponding delivery suspension and/or delivery repair operation on the advertisement SDK generating the delivery error event according to the advertisement control related information.
Preferably, the executing the corresponding repairing delivery operation on the advertisement SDK generating the delivery error event according to the advertisement control related information includes:
generating a corresponding release updating request based on the release event result, and sending the release updating request to a server;
receiving advertisement SDK updating information returned by the server based on the delivery updating request;
and updating the advertisement SDK based on the update information of the advertisement SDK so as to finish the repair operation of the advertisement SDK generating the delivery error event.
Preferably, the delivery event result is obtained by:
and acquiring a delivery event result in a memory stack of the terminal equipment through the advertisement SDK.
Preferably, when the advertisement putting trigger event is a display event, generating a corresponding putting control request based on the acquired advertisement putting environment information;
the advertisement control related information comprises display mode information;
executing corresponding advertisement putting operation according to the advertisement control related information, wherein the operation comprises the following steps:
and executing corresponding advertisement display operation according to the display mode information.
Preferably, when the advertisement putting trigger event is a response event, generating a corresponding putting control request based on the acquired advertisement putting environment information;
the advertisement control related information comprises an advertisement response mode;
executing corresponding advertisement putting operation according to the advertisement control related information, wherein the operation comprises the following steps:
and executing corresponding advertisement response operation according to the advertisement response mode.
Preferably, when the advertisement putting trigger event is a skip event, generating a corresponding putting control request based on the acquired advertisement putting environment information;
the advertisement control related information comprises skip mode information;
executing corresponding advertisement putting operation according to the advertisement control related information, wherein the operation comprises the following steps:
and executing corresponding advertisement skipping display operation according to the skipping mode information.
Preferably, when the advertisement putting trigger event is a downloading related event, generating a corresponding putting control request based on the acquired advertisement putting environment information;
the advertisement control related information comprises downloading mode related information;
executing corresponding advertisement putting operation according to the advertisement control related information, wherein the operation comprises the following steps:
and executing corresponding downloading relevant operation according to the downloading mode relevant information.
Another embodiment of the present invention provides an advertisement delivery control apparatus, including:
the acquisition module is used for responding to the advertisement putting trigger event to acquire advertisement putting environment information and/or an advertisement putting event result;
the generating and sending module is used for generating a corresponding delivery control request based on the advertisement delivery environment information and/or the delivery event result and sending the delivery control request to the server;
the receiving module is used for receiving advertisement control related information returned by the server based on the release control request;
and the execution module is used for executing corresponding advertisement putting operation according to the advertisement control related information.
Preferably, when the advertisement release triggering event is an advertisement SDK initialization event, the generating and sending module is specifically configured to generate a corresponding release control request based on the acquired advertisement release environment information;
wherein, the execution module includes:
the first generating and sending unit is used for generating a corresponding advertisement information acquisition request based on the advertisement control related information and sending the advertisement information acquisition request to the server;
the first receiving unit is used for receiving the advertisement information returned by the server based on the advertisement information acquisition request;
and the first execution unit is used for executing corresponding display operation on the advertisement information according to the advertisement control related information.
Preferably, the advertisement control related information includes at least one of information on whether or not to allow advertisement delivery, a type of advertisement delivery, an advertisement presentation manner, an advertisement response manner, and a skip manner.
Optionally, the apparatus further comprises:
the judging module is used for judging whether the advertisement control related information is acquired or not when the acquisition of the advertisement event to be delivered is detected;
if the advertisement control relevant information is acquired, the execution module executes corresponding advertisement putting operation according to the advertisement control relevant information.
Optionally, when the advertisement delivery triggering event is a delivery error event, the generating and sending module is specifically configured to generate a corresponding delivery control request based on a delivery event result;
the execution module is specifically used for executing corresponding delivery suspension and/or delivery repair operations on the advertisement SDK generating the delivery error event according to the advertisement control related information.
Optionally, the execution module includes:
the second generation and sending unit is used for generating a corresponding release updating request based on the release event result and sending the release updating request to the server;
the second receiving unit is used for receiving advertisement SDK updating information returned by the server based on the delivery updating request;
and the updating unit is used for updating the advertisement SDK based on the updating information of the advertisement SDK so as to finish the repairing operation of the advertisement SDK generating the delivery error event.
Optionally, the launch event result is obtained by:
and acquiring a delivery event result in a memory stack of the terminal equipment through the advertisement SDK.
Optionally, when the advertisement delivery triggering event is a display event, the generating and sending module is specifically configured to generate a corresponding delivery control request based on the acquired advertisement delivery environment information;
the advertisement control related information comprises display mode information;
the execution module is specifically configured to execute a corresponding advertisement display operation according to the display mode information.
Optionally, when the advertisement delivery trigger event is a response event, the generating and sending module is specifically configured to generate a corresponding delivery control request based on the acquired advertisement delivery environment information;
the advertisement control related information comprises an advertisement response mode;
the execution module is specifically configured to execute a corresponding advertisement response operation according to the advertisement response mode.
Optionally, when the advertisement delivery triggering event is a skip event, the generating and sending module is specifically configured to generate a corresponding delivery control request based on the acquired advertisement delivery environment information;
the advertisement control related information comprises skip mode information;
the execution module is specifically configured to execute a corresponding advertisement skipping display operation according to the skipping mode information.
Optionally, when the advertisement delivery triggering event is a download-related event, the generating and sending module is specifically configured to generate a corresponding delivery control request based on the acquired advertisement delivery environment information;
the advertisement control related information comprises downloading mode related information;
the executing module is specifically configured to execute the corresponding downloading related operation according to the downloading mode related information.
The technical scheme of the invention solves the problem of how to correspondingly control the advertisement SDK based on the advertisement control related information received in the terminal. Firstly, acquiring advertisement release environment information and/or release event results in response to an advertisement release trigger event, and correspondingly acquiring different advertisement release environment information and/or release event results according to different advertisement trigger events; and then, receiving advertisement control related information returned by the server based on the delivery control request, executing corresponding advertisement delivery operation according to the advertisement control related information, acquiring the corresponding advertisement control related information according to the advertisement delivery environment information and/or delivery event results in different terminals through the step, executing the corresponding advertisement delivery operation, and flexibly and real-timely controlling the advertisement delivery operation of the advertisement SDK through the interaction process of the terminals and the server, thereby realizing an advertisement delivery scheme with higher controllability.
Additional aspects and advantages of the invention will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention.
Drawings
The foregoing and/or additional aspects and advantages of the present invention will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:
fig. 1 is a flowchart illustrating a method for controlling advertisement delivery according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a control device for advertisement delivery according to another embodiment of the present invention.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are illustrative only and should not be construed as limiting the invention.
As used herein, the singular forms "a", "an", "the" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. It will be understood that when an element is referred to as being "connected" or "coupled" to another element, it can be directly connected or coupled to the other element or intervening elements may also be present. Further, "connected" or "coupled" as used herein may include wirelessly connected or wirelessly coupled. As used herein, the term "and/or" includes all or any element and all combinations of one or more of the associated listed items.
It will be understood by those skilled in the art that, unless otherwise defined, all terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. It will be further understood that terms, such as those defined in commonly used dictionaries, should be interpreted as having a meaning that is consistent with their meaning in the context of the prior art and will not be interpreted in an idealized or overly formal sense unless expressly so defined herein.
As will be appreciated by those skilled in the art, a "terminal" as used herein includes both devices having a wireless signal receiver, which are devices having only a wireless signal receiver without transmit capability, and devices having receive and transmit hardware, which have devices having receive and transmit hardware capable of two-way communication over a two-way communication link. Such a device may include: a cellular or other communication device having a single line display or a multi-line display or a cellular or other communication device without a multi-line display; PCS (Personal Communications Service), which may combine voice, data processing, facsimile and/or data communication capabilities; a PDA (Personal Digital Assistant), which may include a radio frequency receiver, a pager, internet/intranet access, a web browser, a notepad, a calendar and/or a GPS (Global Positioning System) receiver; a conventional laptop and/or palmtop computer or other device having and/or including a radio frequency receiver. As used herein, a "terminal" or "terminal device" may be portable, transportable, installed in a vehicle (aeronautical, maritime, and/or land-based), or situated and/or configured to operate locally and/or in a distributed fashion at any other location(s) on earth and/or in space. As used herein, a "terminal Device" may also be a communication terminal, a web terminal, a music/video playing terminal, such as a PDA, an MID (Mobile Internet Device) and/or a Mobile phone with music/video playing function, or a smart tv, a set-top box, etc.
It should be noted that the SDK (Software Development Kit) is a set of Development tools such as a Software package, a Software framework, a hardware platform, and an operating system for developing an application. The SDK includes a broad set of related documents, paradigms, and tools used to assist in developing the application. The SDK is increasingly applied to advertisement delivery of the mobile terminal, the advertisement SDK is mainly a platform for embedding advertisements provided by an application developer, and the application developer invokes a relevant interface for displaying advertisements provided by the advertisement SDK according to corresponding requirements, so as to display the advertisements to be displayed provided by the advertisement SDK in the application.
The embodiment of the invention is used for explaining how to control the advertisement SDK embedded in the application program to execute the advertisement putting operation, and meanwhile, the method provided by the invention can be executed in the terminal equipment.
Fig. 1 is a flowchart illustrating a method for controlling advertisement delivery according to an embodiment of the present invention.
Step S110: and acquiring advertisement delivery environment information and/or delivery event results in response to the advertisement delivery triggering event.
The advertisement release triggering event includes but is not limited to related events such as advertisement SDK initialization, release error, skip, display, response, download and the like; the advertisement delivery environment information includes, but is not limited to, information such as the model of the terminal device, the type of network to which the terminal device is connected, and the version number of the advertisement SDK. It should be noted that, in response to different types of advertisement delivery trigger events, different advertisement delivery environment information and/or delivery event results can be correspondingly obtained to perform targeted control of advertisement delivery operations.
Step S120: and generating a corresponding delivery control request based on the advertisement delivery environment information and/or the delivery event result, and sending the delivery control request to the server.
In the embodiment, a server receives a delivery control request sent by a terminal, and extracts advertisement delivery environment information and/or delivery event results in the delivery control request; and then searching advertisement control related information matched with the extracted advertisement putting environment information and/or putting event result in an advertisement putting control strategy list which is preset, and sending the advertisement control related information to the terminal.
Step S130: and receiving the advertisement control related information returned by the server based on the release control request.
The advertisement control related information comprises related control information required for performing related control operation on the advertisement SDK, and the operation of putting the advertisement by the advertisement SDK is executed based on the information.
Step S140: and executing corresponding advertisement putting operation according to the advertisement control related information.
In the first preferred embodiment of the present invention, when the advertisement delivery triggering event is an advertisement SDK initialization event, a corresponding delivery control request is generated based on the acquired advertisement delivery environment information; the step of performing the corresponding advertisement putting operation according to the advertisement control related information includes step S141, step S142 and step S143: step S141: generating a corresponding advertisement information acquisition request based on the advertisement control related information, and sending the advertisement information acquisition request to a server; step S142: receiving advertisement information returned by the server based on the advertisement information acquisition request; step S143: and executing corresponding display operation on the advertisement information according to the advertisement control related information.
Preferably, the advertisement control related information includes, but is not limited to, information on whether or not to allow advertisement delivery, a type of advertisement delivery, an advertisement presentation manner, an advertisement response manner, a skip manner, and the like.
Specifically, first, when detecting that the advertisement SDK performs an initialization operation, the terminal obtains advertisement delivery environment information, such as a terminal device model "MI-note", a network type "Wi-fi" connected to the terminal device, and a version number "SDK 2.2.3" of the advertisement SDK; then, generating a corresponding delivery control request based on the advertisement delivery environment information, and sending the delivery control request to a server; then, the server receives a release control request sent by the terminal, searches advertisement control related information matched with the received release control request in an advertisement release control strategy list containing preset release control requests based on the release control request, such as 'Allowed to advertise, Banner type, At the top of the display and Open by Deeplink', and sends the advertisement control related information to the terminal; then, the terminal receives advertisement control related information returned by the server based on the release control request; then, generating a corresponding advertisement information acquisition request based on the advertisement control related information, and sending the advertisement information acquisition request to the server, wherein at least part of information in the advertisement control related information also needs to be included in the advertisement information acquisition request to be sent in the step, for example, "Allowed to advertisement and Banner type" in the advertisement control related information needs to be included in the advertisement information acquisition request to be sent, so that the server knows the related authority of the terminal to obtain the delivered advertisement according to the "Allowed to advertisement" information, and the server needs to return advertisement information of a Banner type; then, receiving advertisement information returned by the server based on the advertisement information acquisition request; and finally, performing corresponding display operation on the advertisement information according to the advertisement control related information, for example, obtaining the Banner type advertisement information by the terminal, drawing the Banner type advertisement information according to the advertisement control related information of the map of the display, displaying the drawing result on the top of a human-computer interaction interface in a screen of the terminal equipment, and responding to the advertisement operation according to the advertisement control related information of the Open by deep link when an advertisement response event is triggered.
Optionally, the method provided in the embodiment of the present invention further includes step S150 and step S160: step S150: when the situation that an advertisement event to be released is acquired is detected, judging whether the advertisement control related information is acquired or not; step S160: and if the information is acquired, executing corresponding advertisement putting operation according to the advertisement control related information.
It should be noted that, when the advertisement SDK is first turned on, an initialization operation may be automatically performed, and when the terminal detects that the advertisement SDK performs the initialization operation, the method provided by the embodiment of the present invention obtains the advertisement control related information, and the above operation process needs to consume a certain time.
Specifically, firstly, when an event of acquiring an advertisement to be delivered is detected, the terminal judges whether advertisement control related information is acquired or not; subsequently, if the advertisement control related information is acquired, whether advertisement release is allowed or not is detected; then, if the advertisement is allowed to be launched, sending a request for obtaining the advertisement to be launched to a server; then, the server receives a request for obtaining the advertisement to be delivered sent by the terminal, and returns advertisement information based on the request for obtaining the advertisement to be delivered; and finally, the terminal receives the advertisement information returned by the server based on the request for obtaining the advertisement to be delivered, and executes corresponding display operation on the advertisement information according to the advertisement control related information.
In a second preferred embodiment of the present invention, when the advertisement placement triggering event is a placement error event, a corresponding placement control request is generated based on the result of the placement event; the step of executing the corresponding advertisement putting operation according to the advertisement control related information includes step S144: and executing corresponding delivery suspension and/or delivery repair operation on the advertisement SDK generating the delivery error event according to the advertisement control related information.
Preferably, the delivery event result is obtained by: and acquiring a delivery event result in a memory stack of the terminal equipment through the advertisement SDK.
It should be noted that, when the operation of the advertisement SDK generates an error, a corresponding delivery event result is generated, and the delivery event result includes error generation cause information. There are various reasons for causing the operation error of the advertisement SDK, among which, three are common:
API incompatibility, such as an advertisement SDK code that calls an API existing in a new version of an operating system and runs in an old version of the operating system, where the called API does not exist.
2. The memory overflows, and the problems are often generated in the terminal equipment with smaller memory.
3. If the advertisement SDK code has errors, such as a certain package or a certain class is called in the advertisement SDK code, and the package or the class is not initialized before the advertisement SDK code is run, if the errors occur, information such as the number of lines of the error code, the package name or the class name of the error code and the like can be added into the delivery event result.
Specifically, firstly, when the terminal detects that the advertisement SDK generates a delivery error in the process of delivering the advertisement, the terminal obtains a delivery event result in the memory stack of the terminal device through the advertisement SDK, it needs to be noted that the advertisement SDK runs in the memory of the terminal device, and when the advertisement SDK generates the delivery error in the process of delivering the advertisement, the terminal device automatically stores the delivery event result in the memory stack, so that the delivery event result can be read in the memory stack of the terminal device through the advertisement SDK; then, generating a corresponding release control request based on the release event result, and sending the release control request to a server; then, the server receives a release control request sent by the terminal, searches advertisement control related information matched with the received release control request in an advertisement release error control strategy list containing preset advertisement release control strategy based on the release control request, such as 'Stop running', and sends the information to the terminal; then, the terminal receives advertisement control related information returned by the server based on the release control request; and finally, executing corresponding delivery suspension operation on the advertisement information according to the advertisement control related information.
Preferably, the step of performing a corresponding repair placement operation on the advertisement SDK generating the placement error event according to the advertisement control related information includes steps S1441, S1442, and S1443: step S1441: generating a corresponding release updating request based on the release event result, and sending the release updating request to a server; step S1442: receiving advertisement SDK updating information returned by the server based on the delivery updating request; step S1443: and updating the advertisement SDK based on the update information of the advertisement SDK so as to finish the repair operation of the advertisement SDK generating the delivery error event.
The terminal generates a corresponding delivery update request according to the delivery event result containing the error generation reason, and sends the delivery update request to the server, and the server determines advertisement SDK update information based on the received delivery update request sent by the terminal and sends the information to the terminal; and then, the terminal receives advertisement SDK updating information returned by the server based on the delivery updating request, and performs updating and installing operation on the advertisement SDK updating package so as to complete the tasks of repairing and replacing the advertisement SDK generating the delivery error event.
Alternatively, instead of completing the placement suspending operation and/or the placement repairing operation of the advertisement SDK generating the placement error event by using the solution provided by the second preferred embodiment of the present invention, the operation may be automatically completed by the server, and the specific operation steps are as follows: firstly, a terminal uploads advertisement delivery environment information to a server, and the server receives the advertisement delivery environment information sent by the terminal and stores the advertisement delivery environment information in a preset list; and then, if the server receives that a certain terminal which is provided with a certain version of advertisement SDK and reported by other terminals generates a delivery error event, searching a terminal equipment identifier which is matched with the version number of the advertisement SDK which is reported by the received terminal and generates the delivery error event and the model of the terminal equipment in a preset list for storing advertisement delivery environment information, and automatically sending advertisement control related information to the terminal corresponding to the terminal equipment identifier so as to automatically finish the delivery suspension operation and/or repair operation of the advertisement SDK which generates the delivery error event before a user does not perceive that the advertisement SDK has errors.
In a third preferred embodiment of the present invention, when an advertisement delivery triggering event is a skip event, a corresponding delivery control request is generated based on the acquired advertisement delivery environment information; the advertisement control related information comprises skip mode information; the step of executing the corresponding advertisement putting operation according to the advertisement control related information includes step S145: and executing corresponding advertisement skipping operation according to the skipping mode information.
Specifically, firstly, when a user is interested in displayed advertisement information, the user further performs a selection operation on the advertisement information to view more advertisement information, and when the terminal detects that the advertisement SDK performs a skip display operation, acquires advertisement delivery environment information, such as a terminal device model "MI-note", a network type "Wi-fi" connected to the terminal device, and a version number "SDK2.2.3" of the advertisement SDK; then, generating a corresponding delivery control request based on the advertisement delivery environment information, and sending the delivery control request to a server; then, the server receives a launch control request sent by the terminal, searches advertisement control related information containing jump mode information, such as 'Using system browser', matched with the received launch control request in a list containing a pre-established advertisement jump control strategy based on the launch control request, and sends the information to the terminal; then, the terminal receives advertisement control related information which is returned by the server based on the release control request and contains the skip mode information; and finally, executing corresponding advertisement skipping operation according to the skipping mode information, such as opening a skipped advertisement page through a default browser of a system in the terminal. Of course, the skipped advertisement page may be opened by a browser such as an advertisement SDK built-in browser and an application built-in browser, or the advertisement page of a specific application installed in the terminal may be opened directly. But opening the skipped advertisement page in whatever manner is performed according to the skip manner information.
In a fourth preferred embodiment of the present invention, when the advertisement delivery triggering event is a download-related event, a corresponding delivery control request is generated based on the acquired advertisement delivery environment information; the advertisement control related information comprises downloading mode related information; the step of executing the corresponding advertisement putting operation according to the advertisement control related information includes step S146: and executing corresponding downloading relevant operation according to the downloading mode relevant information.
Specifically, firstly, when detecting that the advertisement SDK is downloaded, the terminal obtains advertisement delivery environment information, such as a terminal device model "MI-note", a network type "Wi-fi" connected to the terminal device, and a version number "SDK 2.2.3" of the advertisement SDK; then, generating a corresponding delivery control request based on the advertisement delivery environment information, and sending the delivery control request to a server; then, the server receives a release control request sent by the terminal, searches advertisement control related information which is matched with the received release control request and contains downloading mode related information, such as 'Using system download loader', in a list containing a pre-established advertisement download control strategy based on the release control request, and sends the information to the terminal; then, the terminal receives advertisement control related information which is returned by the server based on the release control request and contains the downloading mode related information; and finally, executing corresponding downloading related operation according to the downloading mode related information, such as downloading related operation through a system default downloader in the terminal. Of course, the operation related to downloading may be performed by a downloader such as an advertisement SDK built-in downloader or an application built-in downloader, but the operation related to downloading may be performed by any method based on the information related to the downloading method.
Optionally, the method provided in the embodiment of the present invention further includes step S170: and adjusting the mode of the SDK for carrying out advertisement putting operation in real time.
Preferably, the step of adjusting the manner in which the SDK performs the advertisement placement operation in real time includes step S171, step S172, and step S173: step S171: monitoring advertisement control related information in a server in real time through a monitoring interface; step S172: when monitoring that the advertisement control related information changes, acquiring the changed advertisement control related information; step S173: and correspondingly adjusting the operation of advertisement putting according to the changed advertisement control related information.
Specifically, the above operations may be implemented by an observer mode in JAVA, where the server serves as an observed person, the terminal serves as an observer, and when the observer monitors that the advertisement control related information in the observed person changes through the monitoring interface, for example, "Allowed to advertisement" in the advertisement control related information changes to "Forbidden to advertisement", and obtains the changed advertisement control related information, such as "Forbidden to advertisement"; subsequently, the operation of closing the advertisement placement is performed accordingly according to the changed advertisement control related information "Forbidden to advertisement".
The technical scheme of the invention solves the problem of how to correspondingly control the advertisement SDK based on the advertisement control related information received in the terminal. Firstly, acquiring advertisement release environment information and/or release event results in response to an advertisement release trigger event, and correspondingly acquiring different advertisement release environment information and/or release event results according to different advertisement trigger events; and then, receiving advertisement control related information returned by the server based on the delivery control request, executing corresponding advertisement delivery operation according to the advertisement control related information, acquiring the corresponding advertisement control related information according to the advertisement delivery environment information and/or delivery event results in different terminals through the step, executing the corresponding advertisement delivery operation, and flexibly and real-timely controlling the advertisement delivery operation of the advertisement SDK through the interaction process of the terminals and the server, thereby realizing an advertisement delivery scheme with higher controllability.
Fig. 2 is a schematic structural diagram of a control device for advertisement delivery according to another embodiment of the present invention.
The obtaining module 210 obtains advertisement delivery environment information and/or delivery event results in response to an advertisement delivery triggering event.
The advertisement release triggering event comprises but is not limited to related events such as advertisement SDK initialization, release error, display, skip and download; the advertisement delivery environment information includes, but is not limited to, information such as the model of the terminal device, the type of network to which the terminal device is connected, and the version number of the advertisement SDK. It should be noted that, in response to different types of advertisement delivery trigger events, different advertisement delivery environment information and/or delivery event results can be correspondingly obtained to perform targeted control of advertisement delivery operations.
The generating and sending module 220 generates a corresponding delivery control request based on the advertisement delivery environment information and/or the delivery event result, and sends the delivery control request to the server.
In the embodiment, a server receives a delivery control request sent by a terminal, and extracts advertisement delivery environment information and/or delivery event results in the delivery control request; and then searching advertisement control related information matched with the extracted advertisement putting environment information and/or putting event result in an advertisement putting control strategy list which is preset, and sending the advertisement control related information to the terminal.
The receiving module 230 receives the advertisement control related information returned by the server based on the placement control request.
The advertisement control related information comprises related control information required for performing related control operation on the advertisement SDK, and the operation of putting the advertisement by the advertisement SDK is executed based on the information.
The execution module 240 executes a corresponding advertisement delivery operation according to the advertisement control related information.
In the first preferred embodiment of the present invention, when the advertisement delivery triggering event is an advertisement SDK initialization event, the generating and sending module 220 is specifically configured to generate a corresponding delivery control request based on the acquired advertisement delivery environment information; the execution module 240 includes a first generating and sending unit, a first receiving unit, and a first execution unit: the first generating and sending unit generates a corresponding advertisement information acquisition request based on the advertisement control related information and sends the advertisement information acquisition request to the server; the first receiving unit receives advertisement information returned by the server based on the advertisement information acquisition request; the first execution unit executes corresponding display operation on the advertisement information according to the advertisement control related information.
Preferably, the advertisement control related information includes, but is not limited to, information on whether or not to allow advertisement delivery, a type of advertisement delivery, an advertisement presentation manner, an advertisement response manner, a skip manner, and the like.
Specifically, first, when detecting that the advertisement SDK performs an initialization operation, the terminal obtains advertisement delivery environment information, such as a terminal device model "MI-note", a network type "Wi-fi" connected to the terminal device, and a version number "SDK 2.2.3" of the advertisement SDK; then, generating a corresponding delivery control request based on the advertisement delivery environment information, and sending the delivery control request to a server; then, the server receives a release control request sent by the terminal, searches advertisement control related information matched with the received release control request in an advertisement release control strategy list containing preset release control requests based on the release control request, such as 'Allowed to advertise, Banner type, At the top of the display and Open by Deeplink', and sends the advertisement control related information to the terminal; then, the terminal receives advertisement control related information returned by the server based on the release control request; then, generating a corresponding advertisement information acquisition request based on the advertisement control related information, and sending the advertisement information acquisition request to the server, wherein at least part of information in the advertisement control related information also needs to be included in the advertisement information acquisition request to be sent in the step, for example, "Allowed to advertisement and Banner type" in the advertisement control related information needs to be included in the advertisement information acquisition request to be sent, so that the server knows the related authority of the terminal to obtain the delivered advertisement according to the "Allowed to advertisement" information, and the server needs to return advertisement information of a Banner type; then, receiving advertisement information returned by the server based on the advertisement information acquisition request; and finally, performing corresponding display operation on the advertisement information according to the advertisement control related information, for example, obtaining the Banner type advertisement information by the terminal, drawing the Banner type advertisement information according to the advertisement control related information of the map of the display, displaying the drawing result on the top of a human-computer interaction interface in a screen of the terminal equipment, and responding to the advertisement operation according to the advertisement control related information of the Open by deep link when an advertisement response event is triggered.
Optionally, the apparatus provided in the embodiment of the present invention further includes: when detecting that an advertisement event to be delivered is acquired, the judging module judges whether the advertisement control related information is acquired or not; if the advertisement control related information is obtained, the execution module 240 executes a corresponding advertisement delivery operation according to the advertisement control related information.
It should be noted that, when the advertisement SDK is first turned on, an initialization operation may be automatically performed, and when the terminal detects that the advertisement SDK performs the initialization operation, the method provided by the embodiment of the present invention obtains the advertisement control related information, and the above operation process needs to consume a certain time.
Specifically, firstly, when an event of acquiring an advertisement to be delivered is detected, the terminal judges whether advertisement control related information is acquired or not; subsequently, if the advertisement control related information is acquired, whether advertisement release is allowed or not is detected; then, if the advertisement is allowed to be launched, sending a request for obtaining the advertisement to be launched to a server; then, the server receives a request for obtaining the advertisement to be delivered sent by the terminal, and returns advertisement information based on the request for obtaining the advertisement to be delivered; and finally, the terminal receives the advertisement information returned by the server based on the request for obtaining the advertisement to be delivered, and executes corresponding display operation on the advertisement information according to the advertisement control related information.
In a second preferred embodiment of the present invention, when the advertisement placement triggering event is a placement error event, the generating and sending module 220 is specifically configured to generate a corresponding placement control request based on a result of the placement event; the execution module 240 is specifically configured to execute corresponding placement suspending and/or placement repairing operations on the advertisement SDK generating the placement error event according to the advertisement control related information.
Preferably, the delivery event result is obtained by: and acquiring a delivery event result in a memory stack of the terminal equipment through the advertisement SDK.
It should be noted that, when the operation of the advertisement SDK generates an error, a corresponding delivery event result is generated, and the delivery event result includes error generation cause information. There are various reasons for causing the operation error of the advertisement SDK, among which, three are common:
API incompatibility, such as an advertisement SDK code that calls an API existing in a new version of an operating system and runs in an old version of the operating system, where the called API does not exist.
2. The memory overflows, and the problems are often generated in the terminal equipment with smaller memory.
3. If the advertisement SDK code has errors, such as a certain package or a certain class is called in the advertisement SDK code, and the package or the class is not initialized before the advertisement SDK code is run, if the errors occur, information such as the number of lines of the error code, the package name or the class name of the error code and the like can be added into the delivery event result.
Specifically, firstly, when the terminal detects that the advertisement SDK generates a delivery error in the process of delivering the advertisement, the terminal obtains a delivery event result in the memory stack of the terminal device through the advertisement SDK, it needs to be noted that the advertisement SDK runs in the memory of the terminal device, and when the advertisement SDK generates the delivery error in the process of delivering the advertisement, the terminal device automatically stores the delivery event result in the memory stack, so that the delivery event result can be read in the memory stack of the terminal device through the advertisement SDK; then, generating a corresponding release control request based on the release event result, and sending the release control request to a server; then, the server receives a release control request sent by the terminal, searches advertisement control related information matched with the received release control request in an advertisement release error control strategy list containing preset advertisement release control strategy based on the release control request, such as 'Stop running', and sends the information to the terminal; then, the terminal receives advertisement control related information returned by the server based on the release control request; and finally, executing corresponding delivery suspension operation on the advertisement information according to the advertisement control related information.
Preferably, the execution module 240 includes a second generating and transmitting unit, a second receiving unit, and an updating unit: the second generation and sending unit is used for generating a corresponding release updating request based on the release event result and sending the release updating request to the server; the second receiving unit is used for receiving advertisement SDK updating information returned by the server based on the delivery updating request; and the updating unit is used for updating the advertisement SDK based on the updating information of the advertisement SDK so as to finish the repairing operation of the advertisement SDK generating the delivery error event.
The terminal generates a corresponding delivery update request according to the delivery event result containing the error generation reason, and sends the delivery update request to the server, and the server determines advertisement SDK update information based on the received delivery update request sent by the terminal and sends the information to the terminal; and then, the terminal receives advertisement SDK updating information returned by the server based on the delivery updating request, and performs updating and installing operation on the advertisement SDK updating package so as to complete the tasks of repairing and replacing the advertisement SDK generating the delivery error event.
Alternatively, instead of completing the placement suspending operation and/or the placement repairing operation of the advertisement SDK generating the placement error event by the apparatus provided in the second preferred embodiment of the present invention, the operation may be automatically completed by the server, and the specific operation steps are as follows: firstly, a terminal uploads advertisement delivery environment information to a server, and the server receives the advertisement delivery environment information sent by the terminal and stores the advertisement delivery environment information in a preset list; and then, if the server receives that a certain terminal which is provided with a certain version of advertisement SDK and reported by other terminals generates a delivery error event, searching a terminal equipment identifier which is matched with the version number of the advertisement SDK which is reported by the received terminal and generates the delivery error event and the model of the terminal equipment in a preset list for storing advertisement delivery environment information, and automatically sending advertisement control related information to the terminal corresponding to the terminal equipment identifier so as to automatically finish the delivery suspension operation and/or repair operation of the advertisement SDK which generates the delivery error event before a user does not perceive that the advertisement SDK has errors.
In a third preferred embodiment of the present invention, when the advertisement delivery triggering event is a skip event, the generating and sending module 220 is specifically configured to generate a corresponding delivery control request based on the acquired advertisement delivery environment information; the advertisement control related information comprises skip mode information; the execution module 240 is specifically configured to execute a corresponding advertisement skipping operation according to the skipping mode information.
Specifically, firstly, when a user is interested in displayed advertisement information, the user further performs a selection operation on the advertisement information to view more advertisement information, and when the terminal detects that the advertisement SDK performs a skip display operation, acquires advertisement delivery environment information, such as a terminal device model "MI-note", a network type "Wi-fi" connected to the terminal device, and a version number "SDK2.2.3" of the advertisement SDK; then, generating a corresponding delivery control request based on the advertisement delivery environment information, and sending the delivery control request to a server; then, the server receives a launch control request sent by the terminal, searches advertisement control related information which is matched with the received launch control request and contains jump display mode information, such as 'Using system browser', in a list containing a pre-established advertisement jump control strategy based on the launch control request, and sends the information to the terminal; then, the terminal receives advertisement control related information which is returned by the server based on the release control request and contains the skip display mode information; and finally, executing corresponding advertisement jumping display operation according to the jumping display mode information, such as opening a jumping advertisement page through a system default browser in the terminal. Of course, the skipped advertisement page may be opened by a browser such as an advertisement SDK built-in browser and an application built-in browser, or an advertisement page of a specific application installed in the terminal may be directly opened. But opening the skipped advertisement page in whatever way is performed according to the skip presentation mode information.
In a fourth preferred embodiment of the present invention, when the advertisement delivery triggering event is a download-related event, the generating and sending module 220 is specifically configured to generate a corresponding delivery control request based on the acquired advertisement delivery environment information; the advertisement control related information comprises downloading mode related information; the executing module 240 is specifically configured to execute a corresponding downloading related operation according to the downloading manner related information.
Specifically, firstly, when detecting that the advertisement SDK is downloaded, the terminal obtains advertisement delivery environment information, such as a terminal device model "MI-note", a network type "Wi-fi" connected to the terminal device, and a version number "SDK 2.2.3" of the advertisement SDK; then, generating a corresponding delivery control request based on the advertisement delivery environment information, and sending the delivery control request to a server; then, the server receives a release control request sent by the terminal, searches advertisement control related information which is matched with the received release control request and contains downloading mode related information, such as 'Using system download loader', in a list containing a pre-established advertisement download control strategy based on the release control request, and sends the information to the terminal; then, the terminal receives advertisement control related information which is returned by the server based on the release control request and contains the downloading mode related information; and finally, executing corresponding downloading related operation according to the downloading mode related information, such as downloading related operation through a system default downloader in the terminal. Of course, the operation related to downloading may be performed by a downloader such as an advertisement SDK built-in downloader or an application built-in downloader, but the operation related to downloading may be performed by any method based on the information related to the downloading method.
Optionally, the apparatus provided in the embodiment of the present invention further includes: the adjusting module adjusts the mode of the SDK for carrying out advertisement putting operation in real time.
Preferably, the adjusting module includes a real-time monitoring unit, an information obtaining unit and an operation adjusting unit: the real-time monitoring unit monitors advertisement control related information in the server in real time through the monitoring interface; when monitoring that the advertisement control related information changes, the information acquisition unit acquires the changed advertisement control related information; the operation adjusting unit correspondingly adjusts the operation of advertisement putting according to the changed advertisement control related information.
Specifically, the functions of the modules may be implemented by an observer mode in JAVA, where a server serves as an observed person, a terminal serves as an observer, and when the observer monitors that advertisement control related information in the observed person changes through a monitoring interface, for example, "Allowed to add" in the advertisement control related information changes to "Forbidden to add", and obtains the changed advertisement control related information, such as "Forbidden to add"; subsequently, the operation of closing the advertisement placement is performed accordingly according to the changed advertisement control related information "Forbidden to advertisement".
The technical scheme of the invention solves the problem of how to correspondingly control the advertisement SDK based on the advertisement control related information received in the terminal. Firstly, acquiring advertisement release environment information and/or release event results in response to an advertisement release trigger event, and correspondingly acquiring different advertisement release environment information and/or release event results according to different advertisement trigger events; and then, receiving advertisement control related information returned by the server based on the delivery control request, executing corresponding advertisement delivery operation according to the advertisement control related information, acquiring the corresponding advertisement control related information according to the advertisement delivery environment information and/or delivery event results in different terminals through the step, executing the corresponding advertisement delivery operation, and flexibly and real-timely controlling the advertisement delivery operation of the advertisement SDK through the interaction process of the terminals and the server, thereby realizing an advertisement delivery scheme with higher controllability.
Those skilled in the art will appreciate that the present invention includes apparatus directed to performing one or more of the operations described in the present application. These devices may be specially designed and manufactured for the required purposes, or they may comprise known devices in general-purpose computers. These devices have stored therein computer programs that are selectively activated or reconfigured. Such a computer program may be stored in a device (e.g., computer) readable medium, including, but not limited to, any type of disk including floppy disks, hard disks, optical disks, CD-ROMs, and magnetic-optical disks, ROMs (Read-Only memories), RAMs (Random Access memories), EPROMs (Erasable Programmable Read-Only memories), EEPROMs (Electrically Erasable Programmable Read-Only memories), flash memories, magnetic cards, or optical cards, or any type of media suitable for storing electronic instructions, and each coupled to a bus. That is, a readable medium includes any medium that stores or transmits information in a form readable by a device (e.g., a computer).
It will be understood by those within the art that each block of the block diagrams and/or flowchart illustrations, and combinations of blocks in the block diagrams and/or flowchart illustrations, can be implemented by computer program instructions. Those skilled in the art will appreciate that the computer program instructions may be implemented by a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, implement the features specified in the block or blocks of the block diagrams and/or flowchart illustrations of the present disclosure.
Those of skill in the art will appreciate that various operations, methods, steps in the processes, acts, or solutions discussed in the present application may be alternated, modified, combined, or deleted. Further, various operations, methods, steps in the flows, which have been discussed in the present application, may be interchanged, modified, rearranged, decomposed, combined, or eliminated. Further, steps, measures, schemes in the various operations, methods, procedures disclosed in the prior art and the present invention can also be alternated, changed, rearranged, decomposed, combined, or deleted.
The foregoing is only a partial embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.

Claims (20)

1.A method for controlling advertisement delivery, comprising:
responding to an advertisement putting trigger event to acquire advertisement putting environment information and/or an advertisement putting event result;
generating a corresponding delivery control request based on the advertisement delivery environment information and/or the delivery event result, and sending the delivery control request to a server;
receiving advertisement control related information returned by the server based on the release control request;
executing corresponding advertisement putting operation according to the advertisement control related information;
when the advertisement putting trigger event is an putting error event, generating a corresponding putting control request based on the putting event result;
executing corresponding advertisement putting operation according to the advertisement control related information, wherein the corresponding advertisement putting operation comprises the following steps:
and executing corresponding delivery suspension and/or delivery repair operation on the advertisement SDK generating the delivery error event according to the advertisement control related information.
2. The method according to claim 1, characterized in that when the advertisement delivery triggering event is an advertisement SDK initialization event, a corresponding delivery control request is generated based on the acquired advertisement delivery environment information;
wherein, executing corresponding advertisement putting operation according to the advertisement control related information comprises:
generating a corresponding advertisement information acquisition request based on the advertisement control related information, and sending the advertisement information acquisition request to a server;
receiving advertisement information returned by the server based on the advertisement information acquisition request;
and executing corresponding display operation on the advertisement information according to the advertisement control related information.
3. The method of claim 2, wherein the advertisement control-related information includes at least one of information on whether to allow advertisement placement, a type of advertisement placement, an advertisement display mode, an advertisement response mode, and a skip mode.
4. The method of claim 2 or 3, further comprising:
when the situation that an advertisement event to be released is acquired is detected, judging whether the advertisement control related information is acquired or not;
and if the information is acquired, executing corresponding advertisement putting operation according to the advertisement control related information.
5. The method according to claim 1, wherein performing a corresponding repairing delivery operation on the advertisement SDK generating the delivery error event according to the advertisement control related information comprises:
generating a corresponding release updating request based on the release event result, and sending the release updating request to a server;
receiving advertisement SDK updating information returned by the server based on the delivery updating request;
and updating the advertisement SDK based on the update information of the advertisement SDK so as to finish the repair operation of the advertisement SDK generating the delivery error event.
6. The method according to claim 1 or 5, wherein the delivery event result is obtained by:
and acquiring the delivery event result in a memory stack of the terminal equipment through the advertisement SDK.
7. The method according to claim 1, characterized in that when the advertisement placement triggering event is a display event, a corresponding placement control request is generated based on the acquired advertisement placement environment information;
the advertisement control related information comprises display mode information;
executing corresponding advertisement putting operation according to the advertisement control related information, wherein the operation comprises the following steps:
and executing corresponding advertisement display operation according to the display mode information.
8. The method according to claim 1, characterized in that when the advertisement delivery triggering event is a response event, a corresponding delivery control request is generated based on the acquired advertisement delivery environment information;
wherein the advertisement control related information comprises an advertisement response mode;
executing corresponding advertisement putting operation according to the advertisement control related information, wherein the operation comprises the following steps:
and executing corresponding advertisement response operation according to the advertisement response mode.
9. The method according to claim 1, characterized in that when the advertisement delivery triggering event is a skip event, a corresponding delivery control request is generated based on the acquired advertisement delivery environment information;
wherein the advertisement control related information comprises skip mode information;
executing corresponding advertisement putting operation according to the advertisement control related information, wherein the operation comprises the following steps:
and executing corresponding advertisement skipping display operation according to the skipping mode information.
10. The method according to claim 1, characterized in that when the advertisement delivery triggering event is a download-related event, a corresponding delivery control request is generated based on the acquired advertisement delivery environment information;
wherein the advertisement control related information comprises download mode related information;
executing corresponding advertisement putting operation according to the advertisement control related information, wherein the operation comprises the following steps:
and executing corresponding downloading relevant operation according to the downloading mode relevant information.
11. An advertisement placement control device, comprising:
the acquisition module is used for responding to the advertisement putting trigger event to acquire advertisement putting environment information and/or an advertisement putting event result;
the generating and sending module is used for generating a corresponding delivery control request based on the advertisement delivery environment information and/or the delivery event result and sending the delivery control request to a server;
the receiving module is used for receiving the advertisement control related information returned by the server based on the putting control request;
the execution module is used for executing corresponding advertisement putting operation according to the advertisement control related information;
when the advertisement putting trigger event is an putting error event, the generating and sending module is specifically used for generating a corresponding putting control request based on the putting event result;
the execution module is specifically used for executing corresponding delivery suspension and/or delivery repair operations on the advertisement SDK generating the delivery error event according to the advertisement control related information.
12. The device according to claim 11, wherein when the advertisement placement trigger event is an advertisement SDK initialization event, the generating and sending module is specifically configured to generate a corresponding placement control request based on the acquired advertisement placement environment information;
wherein the execution module comprises:
the first generating and sending unit is used for generating a corresponding advertisement information acquisition request based on the advertisement control related information and sending the advertisement information acquisition request to a server;
a first receiving unit, configured to receive advertisement information returned by the server based on the advertisement information acquisition request;
and the first execution unit is used for executing corresponding display operation on the advertisement information according to the advertisement control related information.
13. The apparatus of claim 12, wherein the advertisement control-related information comprises at least one of information on whether to allow advertisement placement, a type of advertisement placement, an advertisement display mode, an advertisement response mode, and a skip mode.
14. The apparatus of claim 12 or 13, further comprising:
the judging module is used for judging whether the advertisement control related information is acquired or not when the acquisition of the advertisement event to be delivered is detected;
and if the advertisement control related information is acquired, the execution module executes corresponding advertisement putting operation according to the advertisement control related information.
15. The apparatus of claim 11, wherein the means for performing comprises:
a second generating and sending unit, configured to generate a corresponding delivery update request based on the delivery event result, and send the delivery update request to a server;
the second receiving unit is used for receiving advertisement SDK updating information returned by the server based on the delivery updating request;
and the updating unit is used for updating the advertisement SDK based on the updating information of the advertisement SDK so as to finish the repairing operation of the advertisement SDK generating the delivery error event.
16. The apparatus according to claim 11 or 15, wherein the launch event result is obtained by:
and acquiring the delivery event result in a memory stack of the terminal equipment through the advertisement SDK.
17. The device according to claim 11, wherein when the advertisement placement triggering event is a presentation event, the generating and sending module is specifically configured to generate a corresponding placement control request based on the acquired advertisement placement environment information;
the advertisement control related information comprises display mode information;
the execution module is specifically configured to execute a corresponding advertisement display operation according to the display mode information.
18. The device according to claim 11, wherein when the advertisement placement triggering event is a response event, the generating and sending module is specifically configured to generate a corresponding placement control request based on the acquired advertisement placement environment information;
wherein the advertisement control related information comprises an advertisement response mode;
the executing module is specifically configured to execute a corresponding advertisement responding operation according to the advertisement responding mode.
19. The device according to claim 11, wherein when the advertisement placement triggering event is a skip event, the generating and sending module is specifically configured to generate a corresponding placement control request based on the acquired advertisement placement environment information;
wherein the advertisement control related information comprises skip mode information;
the execution module is specifically configured to execute a corresponding advertisement skip display operation according to the skip mode information.
20. The device according to claim 11, wherein when the advertisement delivery triggering event is a download-related event, the generating and sending module is specifically configured to generate a corresponding delivery control request based on the acquired advertisement delivery environment information;
wherein the advertisement control related information comprises download mode related information;
the executing module is specifically configured to execute the corresponding downloading related operation according to the downloading mode related information.
CN201610885838.2A 2016-10-11 2016-10-11 Control method and device for advertisement putting Active CN107918880B (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201610885838.2A CN107918880B (en) 2016-10-11 2016-10-11 Control method and device for advertisement putting

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201610885838.2A CN107918880B (en) 2016-10-11 2016-10-11 Control method and device for advertisement putting

Publications (2)

Publication Number Publication Date
CN107918880A CN107918880A (en) 2018-04-17
CN107918880B true CN107918880B (en) 2022-01-25

Family

ID=61892556

Family Applications (1)

Application Number Title Priority Date Filing Date
CN201610885838.2A Active CN107918880B (en) 2016-10-11 2016-10-11 Control method and device for advertisement putting

Country Status (1)

Country Link
CN (1) CN107918880B (en)

Families Citing this family (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109255649A (en) * 2018-08-16 2019-01-22 美杉科技（北京）有限公司 A kind of put-on method and system of information and Events Fusion advertisement
CN109451003B (en) * 2018-10-30 2021-08-03 深圳市亿晟科技有限公司 Method for automatically solving system problem defects by advertisement player
CN112423144B (en) * 2020-10-30 2023-11-21 深圳市酷开软件技术有限公司 Multimedia resource exception handling method, device, equipment and storage medium
CN112381588A (en) * 2020-12-02 2021-02-19 恩亿科(北京)数据科技有限公司 Method, system, equipment and storage medium for generating universal advertisement automatic-delivery calendar
CN118037352A (en) * 2022-11-14 2024-05-14 华为技术有限公司 Advertisement putting method and device

Family Cites Families (15)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101365153A (en) * 2007-08-08 2009-02-11 上海亿动信息技术有限公司 Method and system distributing mobile phone advertisement publishing information according to time period
CN101567898A (en) * 2008-04-25 2009-10-28 中国移动通信集团公司 Method, system and device for advertisement putting
CN101730319B (en) * 2008-10-16 2015-12-16 中兴通讯股份有限公司 Mobile network's advertisement delivery system and method
CN102081775A (en) * 2009-11-27 2011-06-01 阿里巴巴集团控股有限公司 Advertising method, system and equipment
CN102708495B (en) * 2012-01-06 2016-04-20 合一网络技术(北京)有限公司 A kind of advertisement putting frequency control method and device
CN104008489A (en) * 2013-02-21 2014-08-27 文翰易德(北京)文化传媒有限公司 Internet video advertisement putting system and method based on face detection technology
KR102208113B1 (en) * 2013-02-28 2021-01-27 엘지전자 주식회사 Apparatus and method for processing a multimedia commerce service
CN103257863A (en) * 2013-04-28 2013-08-21 晶赞广告（上海）有限公司 Method for delivering advertisement on mobile device
CN103593791A (en) * 2013-11-07 2014-02-19 广州优蜜信息科技有限公司 Mobile advertisement putting method and system
US20150363822A1 (en) * 2013-12-16 2015-12-17 Google Inc. Splitting a purchase panel into sub-groups
US10134059B2 (en) * 2014-05-05 2018-11-20 Spotify Ab System and method for delivering media content with music-styled advertisements, including use of tempo, genre, or mood
CN105809463A (en) * 2014-12-29 2016-07-27 王艳萍 Advertisement putting method and system thereof
CN104966215A (en) * 2015-07-01 2015-10-07 小米科技有限责任公司 Advertisement information push method and apparatus
CN105184605A (en) * 2015-08-21 2015-12-23 浙江视科文化传播有限公司 Intelligent advertisement publishing system and method
CN105451043A (en) * 2015-12-02 2016-03-30 合一网络技术(北京)有限公司 Offline advertisement delivery method and device

Also Published As

Publication number Publication date
CN107918880A (en) 2018-04-17

Similar Documents

Publication Publication Date Title
CN107918880B (en) Control method and device for advertisement putting
US10558475B2 (en) Apparatus and methods for widget intercommunication in a wireless communication environment
US9792623B2 (en) Advertisement processing method and apparatus
US9032383B2 (en) Automatically updating applications on a client's device without interrupting the user's experience
EP2411925B1 (en) Device dependent on-demand compiling and deployment of mobile applications
KR100663415B1 (en) System and method for updating dataset versions resident on a wireless device
CN107783795B (en) Application program starting method and device, computer equipment and storage medium
AU2013277518B2 (en) Auto-update while running client interface with handshake
CN103476002A (en) Method and device for data interaction
US20080027945A1 (en) Methods, systems and computer program products for downloading a Java application based on identification of supported classes
CN105302622A (en) Method and device for installing software
CN107959928B (en) Downloading method and downloading device for advertisement data packet in mobile terminal
CN104052769B (en) It is a kind of to mobile terminal apply comprising resource updates methods, devices and systems
US20080294525A1 (en) J2ME application advertisement instrumentation
CN106293821B (en) Method and device for acquiring and transmitting application program data and running application program
KR100861659B1 (en) Method of synchronizing mobile widget by mobile system
CN106488392B (en) Data transfer method and device
CN104217021B (en) Reading server, terminal device and its method for showing reading content
CN109918099A (en) Service routine dissemination method, device, computer equipment and storage medium
CN104503760B (en) The method and device of acquisition system highest authority
KR101912410B1 (en) System and method for management of advertisement connection information
CN110531961B (en) Intelligent service crust breaking system and method thereof
CN110515642B (en) Application program upgrading method and system
CN109962933B (en) SDK updating method, embedded SDK, server and updating system
KR20180034010A (en) Apparatus for auto-running item of recommendation based on data transfer and method using the same

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
GR01 Patent grant
GR01 Patent grant
TR01 Transfer of patent right
TR01 Transfer of patent right

Effective date of registration: 20240105

Address after: 100088 room 112, block D, 28 new street, new street, Xicheng District, Beijing (Desheng Park)

Patentee after: BEIJING QIHOO TECHNOLOGY Co.,Ltd.

Address before: 100088 room 112, block D, 28 new street, new street, Xicheng District, Beijing (Desheng Park)

Patentee before: BEIJING QIHOO TECHNOLOGY Co.,Ltd.

Patentee before: Qizhi software (Beijing) Co.,Ltd.