CN102081775A - Advertising method, system and equipment - Google Patents
Advertising method, system and equipment Download PDFInfo
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- CN102081775A CN102081775A CN2009102498415A CN200910249841A CN102081775A CN 102081775 A CN102081775 A CN 102081775A CN 2009102498415 A CN2009102498415 A CN 2009102498415A CN 200910249841 A CN200910249841 A CN 200910249841A CN 102081775 A CN102081775 A CN 102081775A
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Abstract
The invention discloses an advertising method, system and equipment. The method comprises the following steps: a client acquires advertising media selected by a user and advertising content input by the user; the client packs the advertising content according to the data format corresponding to the advertising media; and the client sends a request to a server, wherein the request carries the packed advertising content, so that the server sends the advertising content to an advertising media server for advertising. By the invention, multiple kinds of media user interfaces (UI) are provided for users, sensitive word filtering, encryption and authority authentication are carried out on the advertisement content, and validity, safety and legality of advertising information are achieved.
Description
Technical field
The application relates to networking technology area, particularly relates to a kind of advertisement placement method, system and equipment.
Background technology
Existing advertisement delivery system is not supported UI preview effect on the advertisement putting content, in launch process, adopt advice method afterwards, and checking ad content susceptibility is not encrypted and Certificate Authority content in the advertisement transmission process.
In the existing advertisement delivery system, advertisement delivery system is not supported the bandwagon effect preview on the advertisement putting content, the effect after promptly the advertisement delivery merchant can't see advertisement putting when the advertisement putting content is provided.When advertisement putting, the advertisement delivery merchant provides the advertisement putting content to the client of advertisement delivery system, after client is obtained the advertisement putting content, directly the advertisement putting content is sent to service end with the specific data structure of system's support.At this moment, client need not to authorize and can throw in data to service end, and these data are transparent in the process of transmission, not encrypted.After service end receives the advertisement putting of client transmission, adopt advice method checking ad content susceptibility afterwards.
Realize that the inventor finds prior art, and there are the following problems at least in the application's the process:
1. client sends to the data layout simplification of service end
A) support same advertisement operators advertisement transmission data structure to have only a kind of data structure format
B) change advertisement operators, because employed platform difference, data structure changes, and the data structure use agreement that needs both sides to reach an agreement, system need to transform, and cost can raise.
2. advertisement putting medium simplification and can't realize preview
A) because only there is a kind of user interface in advertising media's client, the user is switched and can't be realized in multiple user interfaces
Can't directly carry out the bandwagon effect preview when b) the advertisement delivery merchant provides the advertisement delivery content.
3. there is not front end sensitive word filtrator
A) existing system back-level server end sensitive word filters, and the sensitive word filtrator lags behind the user and submits request of data to, and the client user is lacked instantaneity and validity
B) because filtering, existing service end sensitive word use database to filter, meeting under the many situations of request, and this functional module can increase the load and the internal memory I/O bottleneck of database.
4. there is not the advertisement putting mandate
A) client throw in to the service end data the transmission process in data be transparent, the user of familiar network ICP/IP protocol is the ad content that can distort the advertisement delivery merchant
B) because client is not passed through authorization identifying, service end can receive either party HTTP request of automatic network, and server front end is not accomplished interception control
Summary of the invention
The embodiment of the present application provides a kind of advertisement placement method, system and equipment, be used for realizing providing multiple delivery medium and bandwagon effect preview to the user, and ad content is carried out sensitive word filter, encrypt and authorization identifying, and the advertisement delivery content is sent to throws in media server and carry out advertisement putting, solve validity, security and legitimacy that advertising message is thrown in.
The embodiment of the present application provides a kind of advertisement placement method, comprising:
Client is obtained the input medium of user's selection and the advertisement putting content of user's input;
Described client encapsulates described advertisement putting content according to the data layout of described input medium correspondence;
Described client sends request to service end, carries the advertisement putting content after the encapsulation in the described request, makes described service end that described advertisement putting content is sent to described input media server and carries out advertisement putting.
Wherein, after described client was obtained the advertisement putting content of input medium that the user selects and user's input, also comprise: described client was carried out the bandwagon effect preview according to described input medium and described advertisement putting content.
Wherein, described client is carried out the bandwagon effect preview according to described input medium and described advertisement putting content and specifically comprised: the described client utilization medium UI interface corresponding with described input medium carried out the interface and played up; Described client is filled into corresponding medium UI interface with described advertisement putting content.
Wherein, described client carries out according to described input medium and described advertisement putting content also comprising before the bandwagon effect preview:
Described client receives described user's advertisement putting request;
Described client loads all medium UI interfaces.
Wherein, described client is obtained before the advertisement putting content of input medium that the user selects and user's input, comprising:
Described client receives the data structure masterplate that is used for advertisement putting that described service end sends, and described data structure masterplate comprises: advertisement putting exercise question and advertisement putting content;
Described client receives the data structure resolution component script that is used for advertisement putting that described service end sends.
Wherein, the client advertisement putting content of obtaining user input specifically comprises:
Described client is obtained the advertisement putting exercise question;
Described client is obtained the advertisement putting content.
Wherein, described service end sends to described input media server with described advertisement putting content and carries out comprising before the advertisement putting:
Described client is obtained user's mandate advertisement putting token;
Described client is encrypted described advertisement putting content according to described mandate advertisement putting token, obtains enciphered message, and is carried in the described request.
Wherein, described service end sends to described input media server with described advertisement putting content carries out before the advertisement putting, and comprising: described service end is carried out authorization identifying to described request,
Described service end is carried out authorization identifying to described request and is specifically comprised:
Described service end is encrypted described advertisement putting content according to described user's mandate advertisement putting token, obtains enciphered message;
Described service end judges whether the enciphered message of carrying in enciphered message that local terminal obtains and the described request is consistent;
When the enciphered message of carrying in the enciphered message that local terminal obtains and the described request was consistent, described service end judged that described advertisement putting content passes through authorization identifying; Otherwise described service end judges that described advertisement putting content passes through authorization identifying.
Wherein, described service end sends to described input media server with described advertisement putting content and carries out also comprising before the advertisement putting:
Described service end is carried out sensitive word to described advertisement putting content and is filtered.
Wherein, when described advertisement putting content not by authorization identifying and/or when having sensitive word, described service end is carried out data encapsulation and is sent to described client the misdata masterplate.
The embodiment of the present application provides a kind of advertisement delivery system, comprising:
Client is used to obtain the input medium of user's selection and the advertisement putting content of user's input; Data layout according to described input medium correspondence encapsulates described advertisement putting content; Send request to service end, carry the advertisement putting content after the encapsulation in the described request, make described service end that described advertisement putting content is sent to described input media server and carry out advertisement putting;
Server is used to receive the request that client sends, and carries the advertisement putting content after the encapsulation in the described request; Described advertisement putting content is sent to described input media server carry out advertisement putting;
Throw in media server, receive the advertisement putting content that described server sends, and described advertisement putting content is carried out advertisement putting.
The embodiment of the present application provides a kind of client, comprising:
Acquisition module is used to obtain the input medium of user's selection and the advertisement putting content of user's input;
Package module, the data layout that is used for the described input medium correspondence obtained according to described acquisition module encapsulates the described advertisement putting content that described acquisition module obtains;
Sending module is used for sending request to server, carries the advertisement putting content after described package module encapsulates in the described request, makes described service end that described advertisement putting content is sent to described input media server and carries out advertisement putting.
Wherein, also comprise: previewing module, the described input medium and the described advertisement putting content that are used for obtaining according to described acquisition module are carried out the bandwagon effect preview.
Wherein, described previewing module specifically is used for: utilize the medium UI interface corresponding with described input medium to carry out the interface and play up; Described advertisement putting content is filled into corresponding medium UI interface.
Wherein, described acquisition module also is used for:
Receive described user's advertisement putting request;
Load all medium UI interfaces.
Wherein, described acquisition module also is used for:
Receive the data structure masterplate that is used for advertisement putting that described server sends, described data structure masterplate comprises: advertisement putting exercise question and advertisement putting content; Receive the data structure resolution component script that is used for advertisement putting that described server sends.
Wherein, described acquisition module also is used for:
Described client is obtained the advertisement putting exercise question;
Described client is obtained the advertisement putting content.
Wherein, also comprise:
Encrypting module is used to obtain user's mandate advertisement putting token; According to described mandate advertisement putting token described advertisement putting content is encrypted, obtain enciphered message, and be carried in the described request.
The embodiment of the present application provides a kind of server, comprising:
Receiver module is used to receive the request that client sends, and carries the advertisement putting content after the encapsulation in the described request;
Putting module is used for that described advertisement putting content is sent to described input media server and carries out advertisement putting.
Wherein, also comprise:
Authentication module is used for described request is carried out authorization identifying; Described authentication module specifically is used for:
Mandate advertisement putting token according to described user is encrypted described advertisement putting content, obtains enciphered message;
Judge whether the enciphered message of carrying in enciphered message that local terminal obtains and the described request is consistent;
When the enciphered message of carrying in the enciphered message that local terminal obtains and the described request is consistent, judge that described advertisement putting content passes through authorization identifying; Otherwise, judge that described advertisement putting content passes through authorization identifying.
Wherein, also comprise:
The sensitive word filtering module is used for that described advertisement putting content is carried out sensitive word and filters.
Wherein, also comprise:
Sending module is when described authentication module judges that described advertisement putting content not by authorization identifying and/or when there is sensitive word in described sensitive word filtering module judgement, is used for the misdata masterplate is carried out data encapsulation and sends to described client.
In the embodiment of the present application, client is obtained the medium that will throw in that the advertisement delivery merchant selects and the advertisement putting content of input by the WEB browser in multiple medium, and in different medium UI interface, represent the preview effect in real time, simultaneously ad content is sent the asynchronous service end of asking in real time and verify whether content is invalid information or sensitive word content, in asynchronous request process, content is carried out encrypting based on the token of MD5, service end verifies whether data are distorted in its authentication legitimacy and the transmission course, when this request is passed through, service end is sent to input medium (ad placement services provider) with this ad content and carries out follow-up advertisement putting, thereby realized providing multiple media advertisement to throw in to the user, and ad content is carried out sensitive word filter, encrypt and authorization identifying, solved the validity that advertising message is thrown in, security and legitimacy.
Description of drawings
In order to be illustrated more clearly in the application or technical scheme of the prior art, to do simple the introduction to the accompanying drawing of required use in the application or the description of the Prior Art below, apparently, accompanying drawing in describing below only is some embodiment of the application, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the structural representation of a kind of advertisement delivery system in the embodiment of the present application;
Fig. 2 is the process flow diagram of a kind of advertisement placement method in the embodiment of the present application;
Fig. 3 is the process flow diagram of a kind of advertisement placement method in the embodiment of the present application;
Fig. 4 is the api interface structural representation in the embodiment of the present application;
Fig. 5 is the mode of the generation data structure template in the embodiment of the present application;
Fig. 6 is the medium UI component interface structural representation in the embodiment of the present application;
Fig. 7 is the mode of the concrete presentation mode of generation in the embodiment of the present application;
Fig. 8 is the front end sensitive word filter assemblies structural representation in the embodiment of the present application;
Fig. 9 is the process flow diagram of a kind of advertisement placement method in the embodiment of the present application;
Figure 10 is a kind of mode that generates the data structure template in the embodiment of the present application;
Figure 11 is a kind of mode that generates the data structure template in the embodiment of the present application;
Figure 12 is a kind of data template in the embodiment of the present application;
Figure 13 is a kind of data template in the embodiment of the present application;
Figure 14 is the structural representation of a kind of client in the embodiment of the present application;
Figure 15 is the structural representation of another kind of client in the embodiment of the present application;
Figure 16 is the structural representation of a kind of server in the embodiment of the present application;
Figure 17 is the structural representation of another kind of server in the embodiment of the present application.
Embodiment
Below in conjunction with the accompanying drawing among the application, the technical scheme among the application is carried out clear, complete description, obviously, described embodiment is a part of embodiment of the application, rather than whole embodiment.Based on the embodiment among the application, the every other embodiment that those of ordinary skills are obtained under the prerequisite of not making creative work belongs to the scope that the application protects.
At present, because the diversity of medium, so multiple medium all can be used for carrying out advertisement putting, its flow process as shown in Figure 1, for example: based on the advertisement putting of WEBSITE, based on the advertisement putting of IM, based on the advertisement putting of mobile phone, based on the advertisement putting of PDA, based on advertisement putting of MAIL etc.And different medium need different medium UI interfaces (as the medium UI interface based on WEBSITE, medium UI interface based on IM, medium UI interface based on mobile phone, based on the medium UI interface of PDA with based on the medium UI interface of MAIL etc.) realize the preview effect of What You See Is What You Get, and different data structure format (as the XML data layout, JSON data layout and WML data layout etc.) is carried out data transmission.Only support specific a kind of medium and corresponding data layout thereof owing to be under the jurisdiction of the service end and the client of same advertisement operators, so in a certain medium during advertisement delivery, need to be used for follow-up medium and to throw in correspondence according to carrying out data parsing and data transmission by the specific data structure of this system's support.
During traditional media advertisement was thrown in, specifically comprise: client was obtained the ad content that user (advertisement delivery merchant) will throw in, and with sending the advertisement that will throw in to service end after the data encapsulation, promptly sent the advertisement putting request; Service end receives the advertisement delivery request that client sends, and carries out data parsing and audit with specific a kind of data structure of supporting, and the server that will send to the input medium by the advertisement putting content of audit carries out advertisement putting.In addition, after advertisement putting, the user just can see the input effect of advertisement.For example: the client support of a certain advertisement operators is thrown in based on the WEBSITE media advertisement, its data layout is the XML data layout, so, can only on WEBSITE, carry out advertisement putting by the XML form as user (advertisement delivery merchant) when carrying out advertisement putting by this client.When advertisement was thrown in, the user could see own advertisement of being thrown on WEBSITE.
Hence one can see that, traditional media advertisement is thrown in the flow process, and client only can be provided on specific a kind of medium the advertisement putting based on the corresponding data structure, when the user need throw on other medium, need transform system, or change the system that supports that another kind of medium are thrown in.In addition, the user can only see advertisement delivery effect after the actual input of advertisement.
Based on ubiquitous problem in the above-mentioned media advertisement jettison system, the embodiment of the present application provides based on the dissimilar medium advertisement delivery system.The dissimilar medium advertisement delivery system is to be based upon on the framework basis of J2EE, and the extensibility of system and portable born superiority arranged is finished the dissimilar medium advertisement putting alternately by service end and client.
In this system, client has replaceable medium UI assembly, it is to be based upon DHTML, JAVASCRIPT, CSS, the preview technology is dynamically issued in a kind of advertisement of AJAX, can reflect truly that advertisement after rendering to medium represents effect, this assembly is in order to provide to the user many supports with medium UI interface, make the user carry out advertisement putting at different medium, simultaneously all advertisement putting is realized that the bandwagon effect preview of What You See Is What You Get (is that the user is when providing the advertisement putting content, effect after can seeing that advertisement is actual and throwing in, particularly, pre-loaded all the medium UI interfaces supported of client are according to the input medium of user's selection, select the medium UI interface corresponding to play up with these input medium, and the advertisement putting content that obtains is filled on this interface), having solved ad content can not present and the problem of preview bandwagon effect in advance at different medium, has improved the selectivity and the high efficiency of advertisement putting.
Service end has the isomeric data resolution component, and this assembly makes the user carry out advertisement putting easily in multiple medium in order to the support to plurality of data structures to be provided to the user, has solved the data parsing problem of ad content input when different medium.Preferably, the embodiment of the present application provide based on the dissimilar medium advertisement delivery system in, service end also comprises based on the mandate advertisement putting token of MD and front end sensitive word filter assemblies and forming.Wherein, provide encryption mechanism to data, the reliability and the security that are used to improve system based on the mandate advertisement putting token of MD; It is a kind of in advance to the strobe utility of sensitive word that front end sensitive word filter assemblies provides when advertisement putting, is used to improve request answer speed and the expected result that the user is carried out advertisement putting.
As shown in Figure 2, a kind of advertisement placement method in the embodiment of the present application specifically may further comprise the steps:
Preferably, described client is also carried out the bandwagon effect preview according to described input medium and described advertisement putting content.Particularly, the described client utilization medium UI interface corresponding with described input medium carried out the interface and played up; Described client is filled into corresponding medium UI interface with described advertisement putting content.For example: mobile phone UI interface is all different with the preview effect that provides with the framework at IM UI interface, therefore needs to adopt different medium UI interfaces.
Preferably, described client is encrypted with sensitive word the advertisement putting content and is filtered.
Particularly, the embodiment of the present application provide based on the service end in the dissimilar medium advertisement delivery system and the whole reciprocal process of client as shown in Figure 3.At first, client receives user's (being the advertisement delivery merchant) and carries out the request of advertisement putting, and obtains a kind of medium UI assembly and advertisement putting content that the user selects.Wherein, medium UI assembly is selected to obtain according to the medium that will carry out advertisement putting (for example: mobile phone or MAIL etc.) in multiple medium UI assembly that client provides (for example: based on the medium UI assembly of mobile phone or based on medium UI assembly of MAIL etc.) by the user.Client is played up according to the medium UI assembly that the user who receives selects, present user-selected medium UI interface (mobile phone interface or MAIL interface etc.) to the user, and be presented on this interface by the advertisement putting content of these medium UI interface, the bandwagon effect preview of What You See Is What You Get is provided to the user the user.In addition, this advertisement putting content is encapsulated data structure with the data layout (as JSON or XML etc.) that system supports, and authorize the advertisement putting token that ad data is encrypted according to MD5, the form of asking with asynchronous AJAX sends to service end.Service end receives asynchronous AJAX request, authenticates authorizing the advertisement putting token.When authentication is passed through, carry out data structure and resolve, ad content is carried out sensitive word filter.After request was passed through, service end was sent to corresponding input media server (for example: Website server, IM server, base station) with this advertisement putting content and carries out follow-up advertisement putting; When not obtaining illegal speech by authentication or by the sensitive word filtration, then the data of counterpart to be carried out the data structure encapsulation and return client, client is carried out data structure and is resolved and point out to user's display message.
Below further detailed elaboration is carried out in the concrete application of each assembly of service end and client:
One, isomeric data resolution component
Client is obtained the advertisement putting content, and the advertisement putting content is sent to service end according to the form of system's support, and service end is examined this ad content, and to carrying out follow-up advertisement putting by the data of audit.Therefore, need finish data transmission between client and service end by the isomeric data resolution component, this assembly mainly is the asynchronous request msg of assembling client data or analysis service end.
Because client is supported the bandwagon effect preview of What You See Is What You Get,, be used for the input preview effect of showing advertisements at medium UI assembly so the advertisement putting data of user's input need be assembled.This assembly is mainly supported the XML data layout at present, JSON data layout and WML data layout, and these two kinds of data layouts have good compatibility at different browser clients, have shielded the otherness of different browsers.
Preferably, as shown in Figure 4, for the ease of later data structure extensibility, we have defined a high level and have called viewdata parsing api interface on the isomeric data resolution component, have new data structure to want that this interface can be inherited or realize to loading data on the data structure assembly in the future.Satisfied server end in the future and transferred data to client or client data POST demand, the parallel expansion of system after being convenient to service end different pieces of information structure.
Carrying out the isomeric data transmission between client and the service end mainly finishes by service end data structure masterplate and client data structure elucidation component script that service end generates, the specific implementation principle is: data parsing API is the high level view of all particular type data parsing API, the service end initial phase, can set in advance data structure resolution component commonly used and corresponding API thereof, such as the XML data parsing, JSON data parsing assembly or WML data parsing assembly and each self-corresponding API, and register and set in advance XML by data parsing registration API at the data parsing component registration automatically, JSON or WML data structure, this step is mainly finished two work, the first step generates service end data structure template file, second step generated client data structure elucidation component script, and joined replaceable medium UI components page layer by on-link mode (OLM).For example, can generate the data structure template with similar mode as shown in Figure 5.
The replaceable medium UI of client components page layer inserts the data structure of response and resolves the js code, for example, can generate with similar following mode and insert link:
<scripttype＝″text/javascript″src＝″js/tools/xmlDate.js″></script>
Client is used specified format to resolve script xmlDate.js and is come padding data stay in place form file when the assembling ad data, for example, can generate with similar following mode, and filling mode is matching way according to keywords:
， ${content} → good shop traffic statistics expert is promoted in ${aspId} → 1109 ， ${title} → good shop
Client is given service end the data template post that assembles, and service end is called corresponding API according to template type and medium type, extracts the data that need, and for example, can generate the high level view interface definition with similar following mode:
public?interface?DateParse{
public?DateModel?getDatePrase(String?dateForamt，String?mediaType)；
}
DateFormat: data structure xml|json|wml
MediaType: medium type email|sms|im|mobile
Two, replaceable medium UI assembly
This assembly mainly is to solve advertisement putting medium difference, the different and medium UI assembly that provides of the effect that is represented, and it has mainly solved the effect that ad content presents at different medium.Because ad content is independent of and represents medium, so it has the different effects that represents on different medium, as based on the WEBSITE advertisement, based on the IM advertisement, based on mobile phone advertisement, based on the PDA advertisement, based on MAIL advertisement etc., they all are the medium that present ad content can present, and have realized that by this assembly same ad content can present the bandwagon effect preview of What You See Is What You Get on different UI medium.This assembly obtains user-selected advertisement putting medium (as WEBSITE or MAIL), this assembly can be according to user's advertisement putting content, by DHTML, and JAVASCRIPT, CSS plays up, and shows the bandwagon effect of this advertisement putting content at user-selected advertisement putting medium to the user.
Preferably, as shown in Figure 6, expand for the ease of on the newborn medium of difference, representing in the future different medium UI effects and medium UI Component Gallery, this component definition relevant UI expansion interface, after being convenient to the access of different advertising media.By medium UI API, and new medium UI is registered to medium UI Component Gallery, calls respective media in the media advertisement jettison system then and represent the UI interface, can obtain user-selected media exhibition effect in client.
The concrete realization principle of this assembly is: service end is at initial phase, acquiescence can realize several existing medium UI assemblies, and such as WEB UI or SMS UI, medium UI Register generates corresponding medium UI interface according to medium UI type, pattern, with mutual javaScript code, the mode by chained file generates three chained files, one style file, a UI interface, the mutual javaScript code of preview for example, can generate concrete presentation mode with similar mode as shown in Figure 7.
Three, based on the mandate advertisement putting token of MD5
In order to guarantee advertisement delivery system reliability and security, advertisement putting token secretCode authorizes one of advertisement operators application in the advertisement delivery chamber of commerce, client is authorized the advertisement putting token by this, all information of advertisement of throwing in is encrypted, and generate enciphered message based on this.Client together sends to service end with advertisement putting content and enciphered message, and service end is once encrypted again according to the mandate advertisement putting token of this user's correspondence, obtains enciphered message.Service end is judged according to the enciphered message of local terminal generation and the enciphered message of reception.When the enciphered message of obtaining when local terminal is consistent with the enciphered message of reception, judge that this advertisement putting content passes through authorization identifying; Otherwise, judge this advertisement putting content by authorization identifying, thereby guaranteed the confidentiality of advertisement putting content.Service end is decoded to this ad content when receiving this ad-request, and verifies that this advertisement delivery merchant's legitimacy and ad content do not distorted by the third party.
Realize principle:
Sign=MD5 (sercretCode﹠amp; Title﹠amp; Content) generate the authentication token according to secretCode
Four, front end sensitive word filter assemblies
Conventional ads medium jettison system is without any restriction to sensitive word in earlier stage, and the advertisement delivery merchant is not to know very which is sensitive word (certainly, also comprising illegal speech), and promptly which is the content that does not allow to carry out advertisement delivery to the advertisement putting content.The gray application after the approval system of backstage experienced very long a period of time and informed that just the advertisement delivery merchant applies for that content is illegal, and such flow process is got off, and concerning the advertisement delivery merchant, flow process is loaded down with trivial details, and has delayed the advertisement delivery merchant release time.Based on the sensitive word filter assemblies on the basis of Lucene, as shown in Figure 8, comprise sensitive word data, sensitive word lexical analysis, the sensitive word data directory, the sensitive word data search, sensitive word front end buffer memory is formed.Lexical analyzer mainly is to decompose sensitive word and it is split according to existing vocabulary, splits in principle to help illegal speech and filter.Set up the sensitive word index on the basis of lexical analysis and fractionation, index can be based upon on the internal memory, also can be based upon on the file system, and is main by seeing that the sensitive word content size decides the medium of storage.Obtain the request response fast for the ease of the front end advertisement component, on the basis of index, set up the sensitive word search engine, so that promote client end response speed, this assembly also is cached in the cache to sensitive word often searched, with this I/0 request that reduces search engine, in the process of the asynchronous request of client, also can obtain the response speed and the expected result of synchronization request.
Based on the dissimilar medium advertisement placement method is to be based upon top organic assembling body of setting forth four functional modules, the deployment way of whole proposal is divided into client and service end, client need be disposed replaceable medium UI assembly, be used to satisfy the user in different advertising media What You See Is What You Get preview effect, when client is initialized, can place 1 or 2 more common medium UI assemblies such as cell phone platform (mobielphone) and mail platform (MAIL) in advance.Server end need be disposed the isomeric data resolution component, front end sensitive word filter engine and finish whole dissimilar medium based on the mandate advertisement putting token of MD5 and throw in the core business logic.
As shown in Figure 9, the method for a kind of advertisement putting in the embodiment of the present application specifically may further comprise the steps:
Step 901, client are obtained the request that the user carries out advertisement putting, carry out all medium UI assemblies and load.
Medium UI assembly has mainly solved the effect that ad content presents at different medium.Because ad content is independent of and represents medium, so it has the different effects that represents on different medium, as based on the WEBSITE advertisement, based on the IM advertisement, based on mobile phone advertisement, based on the PDA advertisement, based on MAIL advertisement etc., they all are the medium that present ad content can present, and have realized that by this assembly same ad content can present the bandwagon effect preview of What You See Is What You Get on different UI medium.
Expand for the ease of on the newborn medium of difference, representing in the future different medium UI effects and medium UI Component Gallery, this component definition relevant UI expansion interface, after being convenient to the access of different advertising media.By medium UI expansion interface, and new medium UI is registered to medium UI Component Gallery, calls respective media in the media advertisement jettison system then and represent the UI interface, can obtain user-selected media exhibition effect in client.
The concrete realization principle of this assembly is: service end is at initial phase, acquiescence can realize several existing medium UI assemblies, such as WEB UI or SMS UI, medium UI Register generates corresponding medium UI interface according to medium UI type, pattern and mutual javaScript code, mode by chained file generates three chained files, the one style file, a UI interface, the mutual javaScript code of preview.
Step 902, client are obtained user-selected input medium, and carry out the interface by the medium UI assembly of throwing in the medium correspondence and play up.
Client is obtained and will be thrown in medium, as: cell phone platform (mobile phone) or mail platform (MAIL), and pass through DHTML, JAVASCRIPT, CSS renders the medium UI interface of user-selected input medium correspondence, in order to show the bandwagon effect of advertisement putting content at user-selected advertisement putting medium to the user.
Step 903, client are obtained the advertisement putting content of user's input.
But the user is at the editing area input ad title title and the ad content content of medium UI assembly.
Step 904, client are showed the advertisement putting content that the user imported in the medium UI interface of the medium correspondence that the user selects.
Client is showed the advertisement putting content that the user imports at the preview window at the medium UI interface of the medium correspondence of user's selection of playing up, and the effect of What You See Is What You Get is provided to the user.
Preferably, change title and content that the user can be real-time, and obtain real-time UI effect at medium UI the preview window.
Step 905, client are carried out data encapsulation and encryption with the advertisement putting content of obtaining.
Carrying out the isomeric data transmission between client and the service end mainly finishes by service end data structure masterplate and client data structure elucidation component script that service end generates, the specific implementation principle is: data parsing API is the high level view of all particular type data parsing API, the service end initial phase, can set in advance data structure resolution component commonly used, such as XML data parsing or JSON data parsing assembly, and set in advance XML or JSON data structure by the registration of data parsing component registration automatically, this step is mainly finished two work, the first step generates service end data structure template file, second step generated client data structure elucidation component script, and joined replaceable medium UI components page layer by on-link mode (OLM).
Client is carried out data encapsulation with the advertisement putting content of obtaining and is specially: user's medium UI assembly in input title or content can send title and content to service end by asynchronous request mode, sending data layout can above-mentioned JSON, can be XML also, the data structure form that is assembled at last be as follows:
If mobile media for example, can generate the data structure template with similar mode as shown in figure 10, if the mail medium for example, can generate the data structure template with similar mode as shown in figure 11.
Preferably, the MD5 that client provides by the advertising service merchant authorizes the advertisement putting token that ad data is encrypted, particularly, advertisement putting token secretCode authorizes one of advertisement operators application in the advertisement delivery chamber of commerce, client is authorized the advertisement putting token by this, all information of advertisement of throwing in are encrypted, and generate enciphered message based on this.Client together sends to service end with advertisement putting content and enciphered message, thereby has guaranteed the confidentiality of advertisement putting content.Simultaneously, client is sent an asynchronous AJAX request to service end, thereby the reliability and the security of advertisement delivery system are provided.
Step 906, service end receive the asynchronous request that client sends, and carry ad content and enciphered message that the user will throw in this request.
Step 907, service end authorize the advertisement putting token that the advertisement putting content is encrypted according to the MD5 of user's correspondence.
Service end is once encrypted again according to the mandate advertisement putting token of this user's correspondence, obtains enciphered message.
Step 908, service end judge whether this request passes through authorization identifying.
Whether effectively the service end basis receives requests verification advertisement delivery merchant, and whether checking advertisement putting content is distorted by network.
Particularly, service end is judged according to the enciphered message of local terminal generation and the enciphered message of reception.When the enciphered message of obtaining when local terminal is consistent with the enciphered message of reception, judge that this advertisement putting content passes through authorization identifying; Otherwise, judge that this advertisement putting content passes through authorization identifying.
When by authorization identifying, then forward step 909 to;
When not by authorization identifying, then forward step 910 to.
Step 909, service end judge whether to exist sensitive word according to the advertisement putting content that obtains.
Service end is called front end sensitive word filtering system API, to the information filtering of carrying in the request.
The sensitive word filter assemblies comprises the lexical analysis of sensitive word, the sensitive word data directory, and the sensitive word data search, sensitive word front end buffer memory is formed.Lexical analyzer mainly is to decompose sensitive word and it is split according to existing vocabulary, splits in principle to help illegal speech and filter.Set up the sensitive word index on the basis of lexical analysis and fractionation, index can be based upon on the internal memory, also can be based upon on the file system, is mainly decided the medium of storage by the sensitive word content size.Obtain the request response fast for the ease of the front end advertisement component, on the basis of index, set up the sensitive word search engine, so that promote client end response speed, this assembly also is cached in the cache to sensitive word often searched, with this I/0 request that reduces search engine, in the process of the asynchronous request of client, also can obtain the response speed and the expected result of synchronization request.
Need to prove that above-mentioned sensitive word also comprises illegal speech.
When having sensitive word, then forward step 910 to;
When not having sensitive word, then forward step 911 to.
Step 910, service end encapsulation error data masterplate send to client, make the corresponding resolution component of client call resolve, and forward step 904 to.
Service end will be informed error coded errorCode by response, error message errorMessage and error reason errorContent, and it is as follows specifically to return to client error message data structure template:
If mobile media can be with similar mode data template as shown in figure 12, if the mail medium, can be with similar mode data template as shown in figure 13.
Step 911, service end send to the input media server with the advertisement putting content and carry out advertisement putting.
For example: the input medium of selecting as the user are network, and then service end sends to the webserver with the advertisement putting content; The input medium of selecting as the user are IM, and then service end sends to IM server etc. with the advertisement putting content.
The embodiment of the present application provides a kind of advertisement delivery system, comprising:
Client is used to obtain the input medium of user's selection and the advertisement putting content of user's input; Data layout according to described input medium correspondence encapsulates described advertisement putting content; Send request to service end, carry the advertisement putting content after the encapsulation in the described request, make described service end that described advertisement putting content is sent to described input media server and carry out advertisement putting;
Server is used to receive the request that client sends, and carries the advertisement putting content after the encapsulation in the described request; Described advertisement putting content is sent to described input media server carry out advertisement putting;
Throw in media server, receive the advertisement putting content that described server sends, and described advertisement putting content is carried out advertisement putting.
The embodiment of the present application provides a kind of client 1400, as shown in figure 14, comprising:
Sending module 1430 is used for sending request to server, carries the advertisement putting content after package module 1420 encapsulates in the described request, makes described service end that described advertisement putting content is sent to described input media server and carries out advertisement putting.
Wherein, previewing module 1440 specifically is used for: utilize the medium UI interface corresponding with described input medium to carry out the interface and play up; Described advertisement putting content is filled into corresponding medium UI interface.
Wherein, acquisition module 1410 also is used for:
Receive described user's advertisement putting request;
Load all medium UI interfaces.
Wherein, acquisition module 1410 also is used for:
Receive the data structure masterplate that is used for advertisement putting that described server sends, described data structure masterplate comprises: advertisement putting exercise question and advertisement putting content; Receive the data structure resolution component script that is used for advertisement putting that described server sends.
Wherein, acquisition module 1410 also is used for:
Described client is obtained the advertisement putting exercise question;
Described client is obtained the advertisement putting content.
Wherein, also comprise:
Encrypting module 1450 is used to obtain user's mandate advertisement putting token; According to described mandate advertisement putting token described advertisement putting content is encrypted, obtain enciphered message, and be carried in the described request.
The embodiment of the present application provides a kind of server 1600, as shown in figure 16, comprising:
Putting module 1620 is used for that described advertisement putting content is sent to described input media server and carries out advertisement putting.
Authentication module 1630 is used for described request is carried out authorization identifying; Described authentication module specifically is used for:
Mandate advertisement putting token according to described user is encrypted described advertisement putting content, obtains enciphered message;
Judge whether the enciphered message of carrying in enciphered message that local terminal obtains and the described request is consistent;
When the enciphered message of carrying in the enciphered message that local terminal obtains and the described request is consistent, judge that described advertisement putting content passes through authorization identifying; Otherwise, judge that described advertisement putting content passes through authorization identifying.
Wherein, also comprise:
Sensitive word filtering module 1640 is used for that described advertisement putting content is carried out sensitive word and filters.
Wherein, also comprise:
Sending module 1650 is when described authentication module judges that described advertisement putting content not by authorization identifying and/or when there is sensitive word in described sensitive word filtering module judgement, is used for the misdata masterplate is carried out data encapsulation and sends to described client.
In the embodiment of the present application, client is obtained the medium that will throw in that the advertisement delivery merchant selects and the advertisement putting content of input by the WEB browser in multiple medium, and in different medium UI interface, represent the preview effect in real time, simultaneously ad content is sent the asynchronous service end of asking in real time and verify whether content is invalid information or sensitive word content, in asynchronous request process, content is carried out encrypting based on the token of MD5, service end verifies whether data are distorted in its authentication legitimacy and the transmission course, when this request is passed through, service end is sent to input medium (ad placement services provider) with this ad content and carries out follow-up advertisement putting, thereby realized providing multiple media advertisement to throw in to the user, and ad content is carried out sensitive word filter, encrypt and authorization identifying, solved the validity that advertising message is thrown in, security and legitimacy.
Through the above description of the embodiments, those skilled in the art can be well understood to the application and can realize by the mode that software adds essential general hardware platform, can certainly pass through hardware, but the former is better embodiment under a lot of situation.Based on such understanding, the part that the application's technical scheme contributes to prior art in essence in other words can embody with the form of software product, this computer software product is stored in the storage medium, comprise that some instructions are with so that a station terminal equipment (can be mobile phone, personal computer, server, the perhaps network equipment etc.) carry out the described method of each embodiment of the application.
The above only is the application's a preferred implementation; should be pointed out that for those skilled in the art, under the prerequisite that does not break away from the application's principle; can also make some improvements and modifications, these improvements and modifications also should be looked the application's protection domain.
Claims (22)
1. an advertisement placement method is characterized in that, comprising:
Client is obtained the input medium of user's selection and the advertisement putting content of user's input;
Described client encapsulates described advertisement putting content according to the data layout of described input medium correspondence;
Described client sends request to service end, carries the advertisement putting content after the encapsulation in the described request, makes described service end that described advertisement putting content is sent to described input media server and carries out advertisement putting.
2. the method for claim 1, it is characterized in that, after described client was obtained the advertisement putting content of input medium that the user selects and user's input, also comprise: described client was carried out the bandwagon effect preview according to described input medium and described advertisement putting content.
3. method as claimed in claim 2, it is characterized in that described client is carried out the bandwagon effect preview according to described input medium and described advertisement putting content and specifically comprised: the described client utilization medium UI interface corresponding with described input medium carried out the interface and played up; Described client is filled into corresponding medium UI interface with described advertisement putting content.
4. as claim 2 or 3 described methods, it is characterized in that described client carries out according to described input medium and described advertisement putting content also comprising before the bandwagon effect preview:
Described client receives described user's advertisement putting request;
Described client loads all medium UI interfaces.
5. the method for claim 1 is characterized in that, described client is obtained before the advertisement putting content of input medium that the user selects and user's input, comprising:
Described client receives the data structure masterplate that is used for advertisement putting that described service end sends, and described data structure masterplate comprises: advertisement putting exercise question and advertisement putting content;
Described client receives the data structure resolution component script that is used for advertisement putting that described service end sends.
6. as claim 1 or 5 described methods, it is characterized in that,
The advertisement putting content that client is obtained user's input specifically comprises:
Described client is obtained the advertisement putting exercise question;
Described client is obtained the advertisement putting content.
7. the method for claim 1 is characterized in that, described service end sends to described input media server with described advertisement putting content and carries out comprising before the advertisement putting:
Described client is obtained user's mandate advertisement putting token;
Described client is encrypted described advertisement putting content according to described mandate advertisement putting token, obtains enciphered message, and is carried in the described request.
8. method as claimed in claim 7 is characterized in that, described service end sends to described input media server with described advertisement putting content carries out before the advertisement putting, and comprising: described service end is carried out authorization identifying to described request,
Described service end is carried out authorization identifying to described request and is specifically comprised:
Described service end is encrypted described advertisement putting content according to described user's mandate advertisement putting token, obtains enciphered message;
Described service end judges whether the enciphered message of carrying in enciphered message that local terminal obtains and the described request is consistent;
When the enciphered message of carrying in the enciphered message that local terminal obtains and the described request was consistent, described service end judged that described advertisement putting content passes through authorization identifying; Otherwise described service end judges that described advertisement putting content passes through authorization identifying.
9. the method for claim 1 is characterized in that, described service end sends to described input media server with described advertisement putting content and carries out also comprising before the advertisement putting:
Described service end is carried out sensitive word to described advertisement putting content and is filtered.
10. method as claimed in claim 8 or 9 is characterized in that, when described advertisement putting content not by authorization identifying and/or when having sensitive word, described service end is carried out data encapsulation and is sent to described client the misdata masterplate.
11. an advertisement delivery system is characterized in that, comprising:
Client is used to obtain the input medium of user's selection and the advertisement putting content of user's input; Data layout according to described input medium correspondence encapsulates described advertisement putting content; Send request to service end, carry the advertisement putting content after the encapsulation in the described request, make described service end that described advertisement putting content is sent to described input media server and carry out advertisement putting;
Server is used to receive the request that client sends, and carries the advertisement putting content after the encapsulation in the described request; Described advertisement putting content is sent to described input media server carry out advertisement putting;
Throw in media server, receive the advertisement putting content that described server sends, and described advertisement putting content is carried out advertisement putting.
12. a client is characterized in that, comprising:
Acquisition module is used to obtain the input medium of user's selection and the advertisement putting content of user's input;
Package module, the data layout that is used for the described input medium correspondence obtained according to described acquisition module encapsulates the described advertisement putting content that described acquisition module obtains;
Sending module is used for sending request to server, carries the advertisement putting content after described package module encapsulates in the described request, makes described service end that described advertisement putting content is sent to described input media server and carries out advertisement putting.
13. client as claimed in claim 12 is characterized in that,
Also comprise: previewing module, the described input medium and the described advertisement putting content that are used for obtaining according to described acquisition module are carried out the bandwagon effect preview.
14. client as claimed in claim 13 is characterized in that,
Described previewing module specifically is used for: utilize the medium UI interface corresponding with described input medium to carry out the interface and play up; Described advertisement putting content is filled into corresponding medium UI interface.
15. as claim 13 or 14 described clients, it is characterized in that,
Described acquisition module also is used for:
Receive described user's advertisement putting request;
Load all medium UI interfaces.
16. client as claimed in claim 12 is characterized in that, described acquisition module also is used for:
Receive the data structure masterplate that is used for advertisement putting that described server sends, described data structure masterplate comprises: advertisement putting exercise question and advertisement putting content; Receive the data structure resolution component script that is used for advertisement putting that described server sends.
17. as claim 12 or 16 described clients, it is characterized in that,
Described acquisition module also is used for:
Described client is obtained the advertisement putting exercise question;
Described client is obtained the advertisement putting content.
18. client as claimed in claim 12 is characterized in that, also comprises:
Encrypting module is used to obtain user's mandate advertisement putting token; According to described mandate advertisement putting token described advertisement putting content is encrypted, obtain enciphered message, and be carried in the described request.
19. a server is characterized in that, comprising:
Receiver module is used to receive the request that client sends, and carries the advertisement putting content after the encapsulation in the described request;
Putting module is used for that described advertisement putting content is sent to described input media server and carries out advertisement putting.
20. server as claimed in claim 19 is characterized in that, also comprises:
Authentication module is used for described request is carried out authorization identifying; Described authentication module specifically is used for:
Mandate advertisement putting token according to described user is encrypted described advertisement putting content, obtains enciphered message;
Judge whether the enciphered message of carrying in enciphered message that local terminal obtains and the described request is consistent;
When the enciphered message of carrying in the enciphered message that local terminal obtains and the described request is consistent, judge that described advertisement putting content passes through authorization identifying; Otherwise, judge that described advertisement putting content passes through authorization identifying.
21. server as claimed in claim 19 is characterized in that, also comprises:
The sensitive word filtering module is used for that described advertisement putting content is carried out sensitive word and filters.
22. as claim 20 or 21 described servers, it is characterized in that, also comprise:
Sending module is when described authentication module judges that described advertisement putting content not by authorization identifying and/or when there is sensitive word in described sensitive word filtering module judgement, is used for the misdata masterplate is carried out data encapsulation and sends to described client.
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| CN2009102498415A CN102081775A (en) | 2009-11-27 | 2009-11-27 | Advertising method, system and equipment |
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| CN2009102498415A CN102081775A (en) | 2009-11-27 | 2009-11-27 | Advertising method, system and equipment |
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| CN2009102498415A Pending CN102081775A (en) | 2009-11-27 | 2009-11-27 | Advertising method, system and equipment |
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