CN107872534B - Information pushing method and device, server and readable storage medium - Google Patents

Abstract

The embodiment of the application discloses an information pushing method, an information pushing device, a server and a readable storage medium, and relates to the technical field of information. The method comprises the steps of obtaining a card information request sent by a client, wherein the card information request comprises a target card identifier; acquiring a target content push algorithm corresponding to a target card identifier in a corresponding relation between a preset card identifier and the content push algorithm; acquiring a target card title corresponding to a target content push algorithm in a corresponding relation between a preset content push algorithm and the card title; generating information of the card to be pushed according to the title of the target card, sending the information of the card to be pushed to the client, and indicating the client to display the information of the card to be pushed at a preset position of a preset interface. Since the content push algorithm is related to the content of the card and the card title corresponds to the content push algorithm, the card title can reflect the content of the card, and the card title is not singulated but corresponds to the content push algorithm.

Description

Information pushing method and device, server and readable storage medium

Technical Field

The present application relates to the field of information technologies, and in particular, to an information pushing method, an information pushing apparatus, a server, and a readable storage medium.

Background

When a user opens a client of a community or an application center, some applications can be pushed to the user at a corresponding page or a corresponding position of the client, so that the user utilization rate of the client is expected to be improved. However, the applications pushed for the user at present often lack the title or the title is too single.

Disclosure of Invention

The application provides an information pushing method, an information pushing device, a server and a readable storage medium, so as to overcome the defects.

In a first aspect, an embodiment of the present application provides an information pushing method, including: acquiring a card information request sent by a client, wherein the card information request comprises a target card identifier; acquiring a target content push algorithm corresponding to a target card identifier in a preset corresponding relation between the card identifier and the content push algorithm; acquiring a target card title corresponding to the target content pushing algorithm in a corresponding relation between a preset content pushing algorithm and the card title; generating information of a card to be pushed according to the title of the target card, sending the information of the card to be pushed to the client, and indicating the client to display the information of the card to be pushed at a preset position of a preset interface.

In a second aspect, an embodiment of the present application further provides an information pushing apparatus, including: the device comprises a first acquisition unit, a second acquisition unit, a third acquisition unit and a pushing unit. The first acquisition unit is used for acquiring a card information request sent by a client, wherein the card information request comprises a target card identifier. And the second acquisition unit is used for acquiring a target content push algorithm corresponding to the target card identifier in the corresponding relation between the preset card identifier and the content push algorithm. And the third acquisition unit is used for acquiring a target card title corresponding to the target content push algorithm in the corresponding relation between the preset content push algorithm and the card title. And the pushing unit is used for generating information of the card to be pushed according to the target card title, sending the information of the card to be pushed to the client, and indicating the client to display the information of the card to be pushed at a preset position of a preset interface.

In a third aspect, an embodiment of the present application further provides a server, including a memory and a processor, where the memory is coupled with the processor. The memory stores instructions that, when executed by the processor, cause the processor to: acquiring a card information request sent by a client, wherein the card information request comprises a target card identifier; acquiring a target content push algorithm corresponding to a target card identifier in a preset corresponding relation between the card identifier and the content push algorithm; acquiring a target card title corresponding to the target content pushing algorithm in a corresponding relation between a preset content pushing algorithm and the card title; generating information of a card to be pushed according to the title of the target card, sending the information of the card to be pushed to the client, and indicating the client to display the information of the card to be pushed at a preset position of a preset interface.

In a fourth aspect, embodiments of the present application further provide a readable storage medium storing program code executable by a processor in a computer. The readable storage medium comprises a plurality of instructions configured to cause the processor to perform the above-described method.

According to the information pushing method, the information pushing device, the server and the readable storage medium, after the target card identification in the card information request is obtained, the target content pushing algorithm corresponding to the target card identification is found, the target card title corresponding to the target content pushing algorithm is found, and the card information to be pushed, which is generated according to the target card title, is pushed to the client, so that the client displays the card information to be pushed at the preset position of the preset interface. Since the content push algorithm is related to the content of the card and the card title corresponds to the content push algorithm, the card title can reflect the content of the card, and the card title is not singulated but corresponds to the content push algorithm.

Additional features and advantages of embodiments of the present application will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by the practice of embodiments of the present application. The objectives and other advantages of the embodiments of the application may be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 shows an application scenario diagram of an information pushing method and apparatus provided in an embodiment of the present application;

FIG. 2 illustrates a schematic diagram of a card display interface provided by an embodiment of the present application;

fig. 3 shows a flowchart of a method of an information pushing method provided by an embodiment of the present application;

FIG. 4 illustrates a schematic diagram of a card display interface provided by another embodiment of the present application;

FIG. 5 is a block diagram illustrating modules of an information pushing apparatus according to an embodiment of the present disclosure;

fig. 6 shows a block diagram of a server provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.

It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures. Meanwhile, in the description of the present application, the terms "first", "second", and the like are used only for distinguishing the description, and are not to be construed as indicating or implying relative importance.

Referring to fig. 1, an application scenario diagram of an information pushing method and apparatus provided in the embodiment of the present application is shown. As shown in fig. 1, a user terminal 1 and a server 2 are located in a wireless network or a wired network, and the user terminal 1 and the server 2 perform data interaction.

In the embodiment of the present application, the user terminal 1 may be a mobile terminal device, and may include, for example, a smart phone, a tablet computer, an e-book reader, a laptop portable computer, a vehicle-mounted computer, a wearable mobile terminal, and the like.

In some embodiments, the client is installed in the user terminal 1, and may be, for example, an application installed in the user terminal 1. When a user logs in through an account at a client, all information corresponding to the account can be stored in the storage space of the server 2. The server 2 may be an individual server, or a server cluster, or a local server, or a cloud server.

The server is internally pre-stored with a card of the client, and the card can be automatically pushed to a corresponding page of the client when a user opens a certain page or performs certain operation by binding certain interfaces or certain keys and operations of the client. As shown in fig. 2, the display window indicated by a in fig. 2 is a card, and the card in fig. 2 corresponds to an operated button, that is, an "install" button of an application named "express", which is also equivalent to the operation of "install express application" of the card in fig. 2. The card may include content such as application program identification, pictures, content description, and the like, and may also include some buttons, and a user may execute some operations similar to installing and downloading a corresponding application program by clicking the buttons in the card. The purpose of the card is to push some content for the user so that the user can download content of interest to the user in a timely manner.

However, the current content recommendation often lacks titles, and even if titles exist, the content is too single, so that the user experience is not high. Therefore, in order to overcome the technical defects, please refer to fig. 3, an embodiment of the present application provides an information pushing method for improving the diversity of the titles of the pushed contents. In this embodiment, a server is used as an execution subject to describe an implementation process of the method, and specifically, the method includes: s301 to S304.

S301: the method comprises the steps of obtaining a card information request sent by a client, wherein the card information request comprises a target card identifier.

The client sends the card request information, that is, after the user logs in the client, the client sends the card request information to the server at certain intervals to obtain the card content. The card request information may be sent based on an operation of the user, and specifically, the client may automatically send the card request information after the user enters a certain interface. For example, the user submits an account and a password of the user when logging in, the server receives the account and the password, after the authentication is successful, the client jumps to a user homepage from the login interface, and then the client sends the card request information to the server. Further, the card request information may be card request information sent by a user after operating a certain content on an interface of the client, specifically, when the user triggers a certain operation on a preset interface of the client, an object corresponding to the operation is an operation object, for example, when the user triggers an "install" button of "quick-handed" in fig. 2, the operation object is "quick-handed". The card request information is transmitted after the user has triggered the operation object.

In addition, the card request information includes a target card identification. The card identification may be a card identification corresponding to an operation by the user. The server can set corresponding card identification for certain pages of the client or certain positions in certain pages, and the card identification is used as identity information of the card corresponding to certain pages or certain positions in certain pages. Taking the application shown in fig. 2 as an example, the correspondence relationship between each application and the card identifier in fig. 2 is shown in the following table:

TABLE 1

Identification of applications	Operation of	Card identification
			Fast hand	Mounting of	C1
Eternal epoch	Mounting of	C2
			More beautiful	Mounting of	C3
Beautiful girl soul	Mounting of	C4

The user sends a card information request including the card identification C1 when clicking the "install" button of "fast hand", and the user sends a card information request including the card identification C3 when clicking the "install" button of "more beautiful".

S302: and acquiring a target content push algorithm corresponding to the target card identification in a preset corresponding relation between the card identification and the content push algorithm.

The server pre-stores the correspondence between the card identifier and the content push algorithm, as shown in table 3:

TABLE 3

Card identification	Content push algorithm
		C1	Algorithm 1
C2	Algorithm 2
		C3	Algorithm 3

After acquiring the target card identifier, the server searches for a content push algorithm matched with the target card identifier in table 3. For example, if the obtained target card identifier is C1, the target content push algorithm corresponding to the obtained target card identifier is algorithm 1.

The content pushing algorithm is used for generating card content, and the card content is content to be pushed. And specifically, the server generates target card content according to a target content push algorithm. The manner of generating the target card content according to the target content pushing algorithm may be based on the behavior of the current user, for example, an identifier of an application program being operated by the user, and pushing the corresponding card content for the user according to the identifier of the application program. In addition, the mode of generating the target card content according to the target content pushing algorithm can also be pushed based on the interestingness of the user. Specific embodiments are described in the examples that follow.

S303: and acquiring a target card title corresponding to the target content push algorithm in a corresponding relation between a preset content push algorithm and the card title.

The server stores in advance a correspondence between a content push algorithm and a card title, specifically, as shown in table 4:

TABLE 4

Content push algorithm	Card title
		Algorithm 1	T1
Algorithm 2	T2
		Algorithm 3	T3

After obtaining the target content push algorithm corresponding to the target card identifier, the server searches for a card matching the target content push algorithm in table 4. For example, if the obtained target content push algorithm is algorithm 1, the obtained card matching the target content push algorithm is T1.

As shown in fig. 2, the card is entitled "popular yet still like", and in fig. 4, the card is entitled "still download downloading YY". The card title is used for enabling a user to quickly acquire the approximate content of the card content, and can basically know the approximate meaning of a content pushing algorithm of the content pushed by the user, so that the user experience is improved.

S304: generating information of a card to be pushed according to the title of the target card, sending the information of the card to be pushed to the client, and indicating the client to display the information of the card to be pushed at a preset position of a preset interface.

As an implementation manner, the card information request further includes an identifier of a target application program, and the target application program is an object operated on the preset interface of the client when the user triggers the card information request, where the explanation of the operation object may refer to the foregoing embodiment, and is not described herein again. And indicating the client to display the information of the card to be pushed at a preset position of a preset interface, wherein the display comprises the following steps: and indicating the client to display the information of the card to be pushed at the position corresponding to the target application program in the preset interface. For example, taking "fast-handed" in fig. 2 as an example, the identifier of the target application is "fast-handed", the card information request sent by the client corresponds to the "fast-handed", and after the card information to be pushed is acquired, the card information to be pushed is displayed below the "fast-handed". The position corresponding to the target application program is a position which is defined for displaying the card information to be pushed corresponding to the target application program.

After the target card title is obtained, card information to be pushed needs to be generated according to the target card title. Specifically, the information of the card to be pushed may be generated only according to the title of the target card, or may be generated according to the title of the target card and the content of the target card.

In some embodiments, the target card content does not need to be changed and is already stored locally at the client, and the client only needs to acquire the target card title sent by the server and then display the target card title at a preset position of a preset interface of the client. In this embodiment, the preset position of the preset interface of the client is a display position of a card title in the preset interface of the client. For example, the card title "everybody likes" corresponding to "fast hand" in fig. 2.

In addition, in some embodiments, the target card title corresponding to the target content pushing algorithm is a frame, that is, the target card title includes some content that cannot be modified and content that can be modified, for example, pushing of xxx, where "xxx" is the content that can be modified, and at the time of setting the card title, the content that can be modified and the content that cannot be modified can be distinguished by setting states, for example, a read-only state and a writable state. Specifically, the card information request sent by the client includes an identifier of a target application program, the target application program is an object operated on the preset interface of the client when the user triggers the card information request, and the card information request sent by the client instructs the server to update whether a target card title corresponding to the target card identifier exists according to the identifier of the target application program. Or after the server acquires the target card title, modifying the target card title according to the identifier of the target application program. Specifically, the server judges whether the target card title has modifiable content, and if so, judges the information attribute of the modifiable content, wherein the information attribute comprises a name, a category and the like. Specifically, it may be that, at the time of setting the target card title, the information attribute is already set for the content that can be modified. Take "download YY will download" in fig. 4 as an example, where "download" and "download will download" are both not modifiable content, and "YY" is modifiable content, and the information attribute of the modifiable content is name. And the server acquires the name of the target application program in the card information request after judging that the information attribute of the modifiable content of the card title is the name. If the card information request sent by the client does not include the identifier of the target application program, an identifier acquisition request can be sent to the client, and the client is instructed to send the identifier of the target application program to the server.

Then, the server acquires the application name of the target application program according to the identification of the target application program, and updates the target card title according to the application name of the target application program. Specifically, the name of the application program corresponding to the identifier of each application program is stored in the service period, the name of the target application program corresponding to the identifier of the target application program is searched according to the name of the application program corresponding to the identifier of each application program, and then the modifiable content in the target card title is modified according to the name of the target application program. Specifically, taking "download will download of YY" in fig. 4 as an example, the name of the target application is YY, the target card title is "download will download xx", then "xx" in "download will download xx" is replaced by "YY", the modification of the target card title is completed, then the modified target card title is the target card title corresponding to the target card identifier in the method, and the information of the card to be pushed is generated according to the modified target card title.

In some embodiments, after the target content push algorithm is obtained, target card content is obtained according to the target content push algorithm, and then card information to be pushed is generated according to the target card content and the target card title.

Specifically, as an implementation manner, the obtaining of the target card content according to the target content push algorithm includes: taking a plurality of application programs of which the correlation with the target application program meets a preset standard as application programs to be pushed; and taking the name and the description content of the application program to be pushed as the target card content. The category, developer, download data, and the like of each application program can acquire the correlation of each application program with other application programs. The specific implementation manner of the plurality of applications whose target application relevance meets the preset criterion is to obtain the category of the target application, and obtain the relevance between the target application and other applications according to the category of the target application, for example, the target application is a game class, and the applications that are also the game class are the plurality of applications whose relevance meets the preset criterion with the target application. Further, to improve the accuracy, the lower layer of the target application may be classified into the following categories, for example: and if the game class/shooting class/first-person shooting is carried out, the application programs which are also in the category of first-person shooting are a plurality of application programs of which the relevance with the target application program meets the preset standard.

And taking the application program with the attention degree larger than a preset threshold value in the plurality of application programs with the correlation with the target application program meeting the preset standard as the application program to be pushed. The attention may be the download amount of the application program, the number of comments, or the like. And taking the name and the description content of the application program to be pushed as the target card content, wherein the description content of the application program to be pushed can be the introduction of the main function and the highlight of the application program to be pushed.

In other embodiments, the card information request further includes an identification of the user, and the obtaining of the target card content according to the target content push algorithm includes: searching the attribute of an application program of which the operation data meet a preset standard in a pre-stored user operation record corresponding to the identity, wherein the user operation record comprises a plurality of application programs and operation data corresponding to each application program; taking the application program meeting the preset conditions as the application program to be pushed in all the application programs corresponding to the searched attributes; and taking the name and the description content of the application program to be pushed as the target card content.

Specifically, the identity of the user is an account of the user for logging in the client. A user operation record corresponding to the identity is stored in the server, and the user operation record includes all operations corresponding to the identity, for example, operation data for downloading, installing, updating, and uninstalling the application program, and also includes user information, which includes information such as gender, age, and geographical location of the user. In this embodiment of the present application, the user operation record includes a plurality of application programs and operation data corresponding to each application program, and a specific implementation manner of searching for an attribute of an application program whose operation data meets a preset standard is as follows: the method comprises the steps of obtaining attributes of all application programs installed by a user in a preset time period, wherein the attributes of the application programs comprise the types of the application programs, counting the installation number of the installed application programs corresponding to each attribute, and taking the attribute with the highest installation number as the attribute of the application program meeting the preset standard.

And then, searching the application programs meeting preset conditions as the application programs to be pushed according to the attributes of the application programs meeting the preset standard in the attribute corresponding relations of all the application programs prestored in the service area. Specifically, assuming that the attribute of the application program meeting the preset standard is the first-person shooting, all application programs corresponding to the first-person shooting are obtained from the attribute corresponding relations of all application programs stored in advance, and the application program with the highest download amount or comment number is used as the application program to be pushed. And then, taking the name and the description content of the application program to be pushed as the target card content.

In addition, the information of the card to be pushed can be obtained according to the user information such as the sex, age, geographical position and the like of the user. For example, if the age of the user is 23 years, an application program whose installation number is higher than a preset value corresponding to the age or an age group including the age is acquired as an application program whose operation data satisfies a preset criterion.

And moreover, the client is instructed to display the information of the card to be pushed at a preset position of a preset interface, which can be a display mode of the client, or the client can display the acquired information of the card to be pushed according to a preset display mode.

Referring to fig. 5, an embodiment of the present application provides an information pushing apparatus 500 for improving the diversity of titles of pushed contents. In this embodiment, the apparatus is a function module in a server, and specifically, the apparatus includes: a first acquisition unit 501, a second acquisition unit 502, a third acquisition unit 503, and a push unit 504.

A first obtaining unit 501, configured to obtain a card information request sent by a client, where the card information request includes a target card identifier.

The second obtaining unit 502 is configured to obtain a target content push algorithm corresponding to the target card identifier in a preset correspondence between the card identifier and the content push algorithm.

The third obtaining unit 503 is configured to obtain a target card title corresponding to the target content push algorithm in a preset correspondence between the content push algorithm and the card title.

The pushing unit 504 is configured to generate card information to be pushed according to the target card title, send the card information to be pushed to the client, and instruct the client to display the card information to be pushed at a preset position of a preset interface.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

Referring to fig. 6, a server is provided based on the above method and apparatus. The server 600 comprises a memory 602 and a processor 601, wherein the memory 602 is coupled with the processor 601; the memory 602 stores instructions that, when executed by the processor 601, cause the processor 601 to perform the above-described method.

The memory 602 may be used to store software programs and modules, and the processor 102 executes various functional applications and data processing by operating the software programs and modules stored in the memory 602. The memory 602 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 602 may further include memory located remotely from the processor 601, which may be connected to the processor via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.

To sum up, according to the information pushing method, the information pushing device, the server and the readable storage medium provided by the embodiment of the application, after the target card identifier in the card information request is obtained, the target content pushing algorithm corresponding to the target card identifier is found, the target card title corresponding to the target content pushing algorithm is found, and the card information to be pushed, which is generated according to the target card title, is pushed to the client, so that the client displays the card information to be pushed at the preset position of the preset interface. Since the content push algorithm is related to the content of the card and the card title corresponds to the content push algorithm, the card title can reflect the content of the card, and the card title is not singulated but corresponds to the content push algorithm.

In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.

Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present application, "plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.

Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.

The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (mobile terminal) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.

It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.

It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments. In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.

The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc. Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not necessarily depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.

Claims (4)

1. An information pushing method, comprising:

acquiring a card information request sent by a client, wherein the card information request comprises a target card identifier and an identifier of a target application program, and the target application program is an object operated in a preset interface of the client when a user triggers the card information request;

in a preset corresponding relation between a card identifier and a content push algorithm, acquiring a target content push algorithm corresponding to the target card identifier, and acquiring target card content according to the identifier of a target application program, wherein the target card content comprises the name of the application program to be pushed;

acquiring a target card title corresponding to the target content pushing algorithm in a corresponding relation between a preset content pushing algorithm and the card title, wherein the target card title is used for describing the target card content and comprises modifiable content and non-modifiable content;

acquiring the information attribute corresponding to the modifiable content;

if the information attribute is a name, acquiring an application name of the target application program according to the identification of the target application program;

modifying the modifiable content in the target card title according to an application name of the target application;

generating information of the card to be pushed according to the modified title and content of the target card, sending the information of the card to be pushed to the client, and indicating the client to display the information of the card to be pushed at a preset position of a preset interface.

2. The method according to claim 1, wherein the instructing the client to display the card information to be pushed at a preset position of the preset interface comprises:

and indicating the client to display the information of the card to be pushed at the position corresponding to the target application program in the preset interface.

3. A server comprising a memory and a processor, the memory coupled with the processor; the memory stores instructions that, when executed by the processor, cause the processor to perform the method of any of claims 1-2.

4. A readable storage medium storing program code executable by a processor in a computer, the program code configured to cause the processor to perform the method of any one of claims 1-2.