CN107995285B - Information display method, device, server and readable storage medium - Google Patents
Information display method, device, server and readable storage medium Download PDFInfo
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- CN107995285B CN107995285B CN201711230831.8A CN201711230831A CN107995285B CN 107995285 B CN107995285 B CN 107995285B CN 201711230831 A CN201711230831 A CN 201711230831A CN 107995285 B CN107995285 B CN 107995285B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The embodiment of the application discloses an information display method, an information display device, a server and a readable storage medium, and belongs to the technical field of information. The method comprises the following steps: obtaining a card display request sent by a client, wherein the card display request comprises a target card identifier; acquiring a pushing mode corresponding to a target card identifier according to a preset corresponding relation between the card identifier and the pushing mode; if the pushing mode of the target card identification is non-directional pushing, first display content is obtained from a non-directional content resource list and is used as card content; if the pushing mode of the target card identification is directional pushing, second display content is obtained in the directional content resource list and is used as card content; and sending the card content to the client, and indicating the client to display the card content at a preset position of a preset interface. Therefore, the pushed content corresponds to the pushing mode, so that the pushing is more flexible, and the diversity of the pushed content is improved.
Description
Technical Field
The present application relates to the field of information technologies, and in particular, to an information display method, an information display apparatus, a server, and a readable storage medium.
background
when a user opens a client of a community or an application center, some applications can be pushed to the user at a corresponding page or a corresponding position of the client, so that the user utilization rate of the client is expected to be improved. However, the content pushed to each user or within each interface, list, is uniform and too single.
Disclosure of Invention
The application provides an information display method, an information display device, a server and a readable storage medium, so as to overcome the defects.
in a first aspect, an embodiment of the present application provides an information display method, including: obtaining a card display request sent by a client, wherein the card display request comprises a target card identifier; acquiring a pushing mode corresponding to the target card identification according to a preset corresponding relation between the card identification and the pushing mode; if the pushing mode of the target card identification is non-directional pushing, first display content is obtained from a non-directional content resource list and is used as card content; if the pushing mode of the target card identification is directional pushing, second display content is obtained in a directional content resource list and is used as card content; and sending the card content to the client, and indicating the client to display the card content at a preset position of a preset interface.
in a second aspect, an embodiment of the present application further provides an information display apparatus, including: the device comprises a first acquisition unit, a second acquisition unit, a first search unit, a second search unit and a push unit. The first obtaining unit is used for obtaining a card display request sent by a client, and the card display request comprises a target card identifier. And the second acquisition unit is used for acquiring the pushing mode corresponding to the target card identifier according to the corresponding relation between the preset card identifier and the pushing mode. And the first searching unit is used for acquiring first display content in a non-directional content resource list if the pushing mode of the target card identifier is non-directional pushing, and taking the first display content as card content. And the second searching unit is used for acquiring second display content in the directed content resource list if the pushing mode of the target card identifier is directed pushing, and taking the second display content as card content. And the pushing unit is used for sending the card content to the client and indicating the client to display the card content at a preset position of a preset interface.
In a third aspect, an embodiment of the present application further provides a server, including a memory and a processor, where the memory is coupled with the processor. The memory stores instructions that, when executed by the processor, cause the processor to: obtaining a card display request sent by a client, wherein the card display request comprises a target card identifier; acquiring a pushing mode corresponding to the target card identification according to a preset corresponding relation between the card identification and the pushing mode; if the pushing mode of the target card identification is non-directional pushing, first display content is obtained from a non-directional content resource list and is used as card content; if the pushing mode of the target card identification is directional pushing, second display content is obtained in a directional content resource list and is used as card content; and sending the card content to the client, and indicating the client to display the card content at a preset position of a preset interface.
In a fourth aspect, embodiments of the present application further provide a readable storage medium storing program code executable by a processor in a computer. The readable storage medium comprises a plurality of instructions configured to cause the processor to perform the above-described method.
according to the information display method, the information display device, the server and the readable storage medium, after the target card identifier in the card display request is obtained, a push mode corresponding to the target card identifier is obtained, then different contents are pushed according to different push modes, specifically, if the push mode of the target card identifier is non-directional push, first display contents are obtained from a non-directional content resource list, and the first display contents are sent to the client side to be displayed, so that the first display contents are pushed to a user. And if the pushing mode of the target card identifier is directional pushing, acquiring second display content in the directional content resource list, and sending the second display content to the client for displaying so as to push the second display content to the user. Therefore, the pushed content corresponds to the pushing mode, so that the pushing is more flexible, and the diversity of the pushed content is improved.
Additional features and advantages of embodiments of the present application will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by the practice of embodiments of the present application. The objectives and other advantages of the embodiments of the application may be realized and attained by the structure particularly pointed out in the written description and claims hereof as well as the appended drawings.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 is an application scene diagram illustrating an information display method and apparatus provided in an embodiment of the present application;
FIG. 2 is a schematic diagram of a card display interface provided by an embodiment of the application;
FIG. 3 is a flow chart of a method of displaying information according to an embodiment of the present application;
FIG. 4 illustrates a method flow diagram of an information display method provided by another embodiment of the present application;
FIG. 5 is a block diagram of an information display device according to an embodiment of the present application;
FIG. 6 shows a block diagram of an information display device according to another embodiment of the present application;
Fig. 7 shows a block diagram of a server provided in an embodiment of the present application.
Detailed Description
the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures. Meanwhile, in the description of the present application, the terms "first", "second", and the like are used only for distinguishing the description, and are not to be construed as indicating or implying relative importance.
Referring to fig. 1, an application scenario diagram of an information pushing method and apparatus provided in the embodiment of the present application is shown. As shown in fig. 1, a user terminal 1 and a server 2 are located in a wireless network or a wired network, and the user terminal 1 and the server 2 perform data interaction.
In the embodiment of the present application, the user terminal 1 may be a mobile terminal device, and may include, for example, a smart phone, a tablet computer, an e-book reader, a laptop portable computer, a vehicle-mounted computer, a wearable mobile terminal, and the like.
In some embodiments, the client is installed in the user terminal 1, and may be, for example, an application installed in the user terminal 1. When a user logs in through an account at a client, all information corresponding to the account can be stored in the storage space of the server 2. The server 2 may be an individual server, or a server cluster, or a local server, or a cloud server.
The server is internally pre-stored with a card of the client, and the card can be automatically pushed to a corresponding page of the client when a user opens a certain page or performs certain operation by binding certain interfaces or certain keys and operations of the client. As shown in fig. 2, the display window indicated by a in fig. 2 is a card, and the card in fig. 2 corresponds to an operated button, that is, an "install" button of an application named "express", which is also equivalent to the operation of "install express application" of the card in fig. 2. The card may include content such as application program identification, pictures, content description, and the like, and may also include some buttons, and a user may execute some operations similar to installing and downloading a corresponding application program by clicking the buttons in the card. The purpose of the card is to push some content for the user so that the user can download content of interest to the user in a timely manner.
However, the content of the cards pushed to each user or in each interface or list is now uniform and too single. Therefore, in order to overcome the above technical drawback, please refer to fig. 3, an embodiment of the present application provides an information displaying method for improving the diversity of the pushed content. In this embodiment, a server is used as an execution subject to describe an implementation process of the method, and specifically, the method includes: s301 to S304.
S301: the method comprises the steps of obtaining a card display request sent by a client, wherein the card display request comprises a target card identification.
The client sends the card request information, that is, after the user logs in the client, the client sends the card request information to the server at certain intervals to obtain the card content. The card request information may be sent based on an operation of the user, and specifically, the client may automatically send the card request information after the user enters a certain interface. For example, the user submits an account and a password of the user when logging in, the server receives the account and the password, after the authentication is successful, the client jumps to a user homepage from the login interface, and then the client sends the card request information to the server. Further, the card request information may be card request information sent by a user after operating a certain content on an interface of the client, specifically, when the user triggers a certain operation on a preset interface of the client, an object corresponding to the operation is an operation object, for example, when the user triggers an "install" button of "quick-handed" in fig. 2, the operation object is "quick-handed". The card request information is transmitted after the user has triggered the operation object.
in addition, the card request information includes a target card identification. The card identification may be a card identification corresponding to an operation by the user. The server can set corresponding card identification for certain pages of the client or certain positions in certain pages, and the card identification is used as identity information of the card corresponding to certain pages or certain positions in certain pages. Taking the application shown in fig. 2 as an example, the correspondence relationship between each application and the card identifier in fig. 2 is shown in the following table:
TABLE 1
| identification of applications | Operation of | card identification |
| Fast hand | mounting of | C1 |
| Eternal epoch | Mounting of | C2 |
| More beautiful | Mounting of | C3 |
| Beautiful girl soul | Mounting of | C4 |
The user sends a card display request including the card identification C1 when clicking the "install" button of "fast hand", and the user sends a card display request including the card identification C3 when clicking the "install" button of "more beautiful".
s302: and acquiring a pushing mode corresponding to the target card identification according to a preset corresponding relation between the card identification and the pushing mode.
Specifically, the pushing manner may include directional pushing and non-directional pushing. The directional pushing is to push only certain accounts or needs to be carried out under certain constraint conditions, and the non-directional pushing is to push corresponding card contents only after a request is acquired.
When a page is established by the server, a corresponding card identifier is set for each operation object in the page, where the operation object may be a certain page or a certain application program, or may be a certain operation button, for example, the interface shown in fig. 2, and the card display interface shown in fig. 2 may be an operation object, and when the interface is opened by a user, the client sends the card identifier corresponding to the interface to the server, so as to obtain the card content corresponding to the card identifier. For example, the "install" corresponding to the icon 2 in fig. 2 may be an operation object, and after the user clicks the "install" button, the card content corresponding to the card identifier corresponding to the button may be obtained.
When the server sets card identifiers for the page or the operation objects in the list in the page when creating the page, a push mode is set for each card identifier, specifically, as shown in table 2 below:
TABLE 2
| Card identification | Push mode |
| C1 | directional pushing |
| C2 | Non-directional push |
| C3 | Non-directional push |
| C4 | directional pushing |
After the target card identifier is obtained, the server can obtain a push mode corresponding to the target card identifier through the content in table 2 stored in advance, for example, the target card identifier is C1, and then the push mode for obtaining the target card identifier is directional push through lookup table 2.
The mode of configuring the push mode for each card identifier may be configured according to an operation object corresponding to the card identifier, and specifically, data of the operation object corresponding to each card identifier is obtained; configuring directional pushing for the card identification of which the data of the corresponding operation object meets a first preset condition; and configuring non-directional pushing for the card identification of which the data of the corresponding operation object meets the second preset condition.
Specifically, when a page is created, some positions in the page are set as display positions of display contents of an operation object, and a push mode policy is correspondingly defined for the operation, that is, if data corresponding to the operation meets a first preset condition, a card identifier corresponding to the operation object is in directional push, and if data corresponding to the operation meets a second preset condition, the card identifier corresponding to the operation object is in non-directional push. When the page is loaded, a push mode can be configured for each card identifier in the page according to the operation correspondence to be loaded and the corresponding push strategy, and when the page is displayed at the client, the push mode of the card identifier corresponding to each operation object is configured.
As an embodiment, the data of the operation object includes a category corresponding to the operation, specifically, each page corresponds to a category, and the categories can be further classified into different levels, for example, the category of royal honor is Multiplayer Online Battle Arena (MOBA), and then the category is classified into software/game/Multiplayer Online Battle Arena game, or more specifically, software/game/instant Multiplayer Online Battle Arena game. In this embodiment, the first preset condition and the second preset condition are a category set preset by the server, for example, the first preset condition is a multiplayer online tactical competition game, a role playing game, and the like, and the second preset condition is a video software, an intelligence-developing game, and the like. The correspondence between the card identifier, the category of the operation object, and the pushing manner is shown in table 3 below:
TABLE 3
If the type of the operation object is changed, the push method corresponding to the card id is also changed.
S303: and if the pushing mode of the target card identifier is non-directional pushing, acquiring first display content in a non-directional content resource list, and taking the first display content as card content.
Different content resource lists are stored in the server, different pushing modes correspond to the different content resource lists, a plurality of card contents are stored in the content resource list, and the card contents comprise identification, icons, content description and the like of application programs. And the non-directional pushing mode corresponds to the non-directional content resource list, and the card content stored in the non-directional content resource list is pushed to the user in the non-directional pushing mode. And the oriented pushing mode corresponds to the oriented content resource list, and the card content stored in the oriented content resource list is pushed to the user in the oriented pushing mode.
It should be noted that the content resource lists corresponding to different operations, such as different pages or lists, are different. For example, if a certain page belongs to a game application interface and a certain page belongs to a video application interface, the card content corresponding to the live game website may belong to a non-targeted content resource list in the game application interface and may belong to a targeted content resource list in the video application interface. Therefore, a certain card content may belong to the non-targeted content resource list and may also belong to the targeted content resource list, which is related to the push policy of the card content of each page and the content push algorithm corresponding to each card identification.
When the server determines that the pushing mode of the target card identifier is non-directional pushing, a first display content is obtained in a non-directional content resource list, specifically, a first predetermined number of card contents is obtained as the first display content, where the first predetermined number is M, and M is a positive integer greater than or equal to 1.
S304: and if the pushing mode of the target card identifier is directional pushing, acquiring second display content in a directional content resource list, and taking the second display content as card content.
Some contents need to be pushed again under certain conditions, or only pushed to a fixed group of people, for example, only pushed to a male user, a directional pushing mode needs to be set, and the contents are pushed to users meeting corresponding conditions. The card content pushed in a directional pushing manner is pre-stored in the directional content resource list, and when the server determines that the pushing manner of the target card identifier is directional pushing, second display content is obtained in the directional content resource list, specifically, a second predetermined number of card contents are obtained as the second display content, where the second predetermined number is N, and N is a positive integer greater than or equal to 1.
s305: and sending the card content to the client, and indicating the client to display the card content at a preset position of a preset interface.
As an implementation manner, the card display request further includes an identifier of a target application program, and the target application program is an object operated on the preset interface of the client when the user triggers the card display request, where the explanation of the operation object may refer to the foregoing embodiment, and is not described herein again. Instructing the client to display the card content at a preset position of a preset interface, including: and instructing the client to display the card content at the position corresponding to the target application program in the preset interface. For example, taking "fast-handed" in fig. 2 as an example, the identifier of the target application is "fast-handed", the card display request sent by the client corresponds to "fast-handed", and after the content to be card is acquired, the content of the card is displayed below "fast-handed". And the position corresponding to the target application program is the position for displaying the card content.
referring to fig. 4, another embodiment of the present application provides an information display method for improving the diversity of push content. In this embodiment, a server is used as an execution subject to describe an implementation process of the method, and specifically, the method includes: s401 to S409.
S401: the method comprises the steps of obtaining a card display request sent by a client, wherein the card display request comprises a target card identification.
S402: and acquiring a pushing mode corresponding to the target card identification according to a preset corresponding relation between the card identification and the pushing mode.
The operation contents corresponding to S401 and S402 may refer to the description of the foregoing embodiments, and are not repeated herein.
S403: and judging whether the pushing mode of the target card identification is directional pushing.
And acquiring a push mode corresponding to the target card identifier according to a preset corresponding relation between the card identifier and the push mode, judging whether the push mode of the target card identifier is directional push, if so, executing the operation corresponding to S405, and if not, executing the operation corresponding to S404.
S404: and acquiring first display content in the non-oriented content resource list, and taking the first display content as card content.
The operation contents corresponding to S403 and S404 may refer to the description of the foregoing embodiments, and are not described herein again.
s405: and acquiring the pre-stored user data corresponding to the account.
Specifically, the server stores user data corresponding to the account, where the user data includes all operations corresponding to the account, for example, operation data for downloading, installing, updating, and uninstalling the application program, and also includes user information, where the user information includes information such as gender, age, and geographic location of the user.
S406: and determining a target pushing condition corresponding to the target card identification according to the user data.
Specifically, the target pushing condition corresponding to the target card identifier may be determined according to user information, or the target pushing condition corresponding to the target card identifier may be determined according to an interest tag of a user.
As an implementation manner, the user data includes a user interest tag, the push condition is a classification tag, and the interest tag corresponding to the account is used as a target push condition corresponding to the target card identifier.
Specifically, in some embodiments, the user interest tag may be entered by the user, for example, when the user registers, the user fills in the user profile, and inputs a category tag of interest of the user, where the category tag of interest is the user interest tag, and the user interest tag is stored in the user information, and the server can obtain the user information tag in the user information.
In other embodiments, the user interest tags are obtained by the server based on operational data of the user. Specifically, when a user installs an application program, the user clicks an "install" key corresponding to the application program in an application program list of the client, and then sends an installation request corresponding to the application program to the server, and the time when the server is away from the request of the installation request is used as the installation time when the application program is installed on the account. Therefore, the server can record the request time of all installation requests corresponding to the account.
And the server searches the identifier of the application program corresponding to the installation request of which the time interval between the request time and the current time is within a preset range in the request time of all the installation requests corresponding to the account, and takes the label corresponding to the identifier of the searched application program as an interest label. Wherein the current time may be a current system time. The time interval between the time of each installed application and the current time is obtained, and thus, which applications are most recently installed can be obtained. Sorting the time intervals corresponding to all the application programs in a descending order, and acquiring L time intervals which are sorted in the front, wherein L is a positive integer. And taking the identifier of the application program corresponding to each of the obtained L time intervals as the identifier to be filtered. And searching a label corresponding to each identifier in the identifiers to be screened in the corresponding relation between the identifiers of the application program and the labels stored in advance, and acquiring the label with the largest number in the searched labels as an interest label. And when L is 1, acquiring the identifier with the top ranking, and then the label corresponding to the identifier is the interest label.
As another embodiment, the user data includes location information, the push condition is a location area, and the location area corresponding to the account is determined according to the location information; and taking the position area corresponding to the account number as a target pushing condition corresponding to the target card identification.
Specifically, in some embodiments, the location area is the physical location of the user at the current time. After the user logs in the client through the account, the client passes through a positioning module in the user terminal, and the positioning module can be a GPS chip in the user terminal. And acquiring a position area corresponding to the physical position of the user at the current moment according to the corresponding relation between the preset position information and the position area. The location area may represent a province area or a city area. For example, if the physical location of the user at the current time is the city of shangyang, the location area may be the province of sichuan province.
In other embodiments, the location information of the user may be a place where the user resides, the place where the user resides may be entered into the server, or the place where the user resides may be obtained by the server according to an address book in the user terminal. Specifically, the server acquires all call numbers stored in an address book in the user terminal, acquires the attribution of each call number, counts the number of the call numbers corresponding to each attribution, and takes the attribution with the largest number as the residence of the user.
in addition, the gender or age of the user stored in the user information can be used as a target pushing condition corresponding to the target card identifier.
it should be noted that, the specific implementation of determining the target push condition corresponding to the target card identifier according to the user data is related to a policy corresponding to the push condition corresponding to the display content in the directed content resource list. For example, if the push condition corresponding to each display content in the targeted content resource list is the gender of the user, the gender of the user stored in the user information is used as the target push condition corresponding to the target card identifier. For another example, if the pushing condition corresponding to each display content in the targeted content resource list is an interest tag, the user interest tag is used as a target pushing condition corresponding to the target card identifier.
s407: and acquiring second display content corresponding to the target push condition according to the push condition corresponding to each display content in the directed content resource list.
In the directed content resource list, each display content corresponds to a push condition. Taking the push condition as the classification label as an example, the corresponding relationship between the display content and the push condition is shown in table 4:
TABLE 4
| Classification label | Displaying content |
| Multiplayer online tactical sports game | Content 1 |
| Game of intelligence development type | Content 2 |
| Role playing game | Content 3 |
| Race class | Content 4 |
| 、、、 | 、、、 |
assuming that the user interest tags are a multiplayer online tactical sports game and a racing class, the second display contents are content 1 and content 4.
Taking the push condition as the location area as an example, the corresponding relationship between the display content and the push condition is shown in table 5:
TABLE 5
| Classification label | Displaying content |
| sichuan province | Content 1 |
| Guangdong province | Content 2 |
| Province of Henan province | Content 3 |
| Sichuan province | Content 4 |
| 、、、 | 、、、 |
If the location information of the user is urban, the location area determined according to the location information is Sichuan province, and the second display content is content 1 and content 4.
In addition, if the pushing condition is gender, each display content corresponds to a gender tag in the directed content resource list, and the server acquires the display content corresponding to the gender as a second display content according to the gender of the user corresponding to the account.
And if the display content corresponding to the target pushing condition is not found in the directed content resource list, obtaining a third display content in the alternative content resource list, and taking the third display content as a second display content. Taking table 4 as an example, if the user interest tag is a street game and the corresponding display content is not found in table 4, the server obtains the third display content from the alternative content resource list. Specifically, the function of the alternative content resource list is to still push the card content for the user in the case that the user does not satisfy the above-mentioned push condition.
It should be noted that the alternative content resource is related to the current operation object, where the operation corresponds to an object operated by the user to input the card display request. Taking the operation correspondence as a page as an example, when the server creates a page, a category is configured for each page, and an alternative content resource list is selectively configured for the page, wherein the display content of the alternative content resource list corresponds to the category of the operation object. For example, if the category of a certain page is a game class, the display contents in the alternative content resource list of the page also belong to the game class.
S408: and taking the second display content as card content.
S409: and sending the card content to the client, and indicating the client to display the card content at a preset position of a preset interface.
The operation content corresponding to S408 and S409 may refer to the description of the foregoing embodiment, and is not repeated here.
referring to fig. 5, an embodiment of the present application provides an information display apparatus 500 for improving the diversity of push content. In this embodiment, the apparatus is a function module in a server, and specifically, the apparatus includes: a first acquisition unit 501, a second acquisition unit 502, a first lookup unit 503, a second lookup unit 504, and a push unit 505.
a first obtaining unit 501, configured to obtain a card display request sent by a client, where the card display request includes a target card identifier.
The second obtaining unit 502 is configured to obtain, according to a preset correspondence between a card identifier and a pushing manner, a pushing manner corresponding to the target card identifier.
A first searching unit 503, configured to, if the pushing manner of the target card identifier is non-directional pushing, obtain first display content in a non-directional content resource list, and use the first display content as card content.
A second searching unit 504, configured to, if the pushing manner of the target card identifier is directional pushing, obtain second display content in a directional content resource list, and use the second display content as card content.
The pushing unit 505 is configured to send the card content to the client, and instruct the client to display the card at a preset position of a preset interface.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
Referring to fig. 6, another embodiment of the present application provides an information display apparatus 600 for improving the diversity of push content. In this embodiment, the apparatus is a function module in a server, and specifically, the apparatus includes: a first obtaining unit 601, a second obtaining unit 602, a first searching unit 603, a second searching unit 604, a pushing unit 605 and a configuring unit 606.
The first obtaining unit 601 is configured to obtain a card display request sent by a client, where the card display request includes a target card identifier.
A second obtaining unit 602, configured to obtain, according to a preset correspondence between a card identifier and a pushing manner, a pushing manner corresponding to the target card identifier.
A first searching unit 603, configured to, if the pushing manner of the target card identifier is non-directional pushing, obtain a first display content in a non-directional content resource list, and use the first display content as a card content.
A second searching unit 604, configured to, if the pushing manner of the target card identifier is directional pushing, obtain second display content in a directional content resource list, and use the second display content as card content.
The pushing unit 605 is configured to send the card content to the client, and instruct the client to display the card at a preset position of a preset interface.
A configuration unit 606, configured to configure a push manner for each card identifier, where the push manner includes directional push and non-directional push.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
Referring to fig. 7, a server is provided based on the above method and apparatus. The server 700 comprises a memory 702 and a processor 701, said memory 702 being coupled to said processor 701; the memory 702 stores instructions that, when executed by the processor 701, cause the processor 701 to perform the methods described above.
The memory 702 may be used to store software programs and modules, and the processor 102 executes various functional applications and data processing by executing the software programs and modules stored in the memory 702. The memory 702 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 702 can further include memory located remotely from the processor 701, which can be connected to the processor via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
To sum up, according to the information display method, the information display device, the information display server and the readable storage medium provided by the embodiment of the application, after the target card identifier in the card display request is obtained, a push mode corresponding to the target card identifier is obtained, then different contents are pushed according to different push modes, specifically, if the push mode of the target card identifier is non-directional push, a first display content is obtained in a non-directional content resource list, and the first display content is sent to the client for display, so that the first display content is pushed to a user. And if the pushing mode of the target card identifier is directional pushing, acquiring second display content in the directional content resource list, and sending the second display content to the client for displaying so as to push the second display content to the user. Therefore, the pushed content corresponds to the pushing mode, so that the pushing is more flexible, and the diversity of the pushed content is improved.
in the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present application, "plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (mobile terminal) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments. In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc. Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not necessarily depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.
Claims (9)
1. An information display method, comprising:
Acquiring a card display request sent by a client, wherein the card display request comprises a target card identifier and an account number currently logged in the client;
Acquiring a pushing mode corresponding to the target card identification according to a preset corresponding relation between the card identification and the pushing mode;
If the pushing mode of the target card identification is non-directional pushing, first display content is obtained from a non-directional content resource list and is used as card content;
if the pushing mode of the target card identification is directional pushing, acquiring user data corresponding to the account;
Determining a target pushing condition corresponding to the target card identification according to the user data;
according to the pushing condition corresponding to each display content in the directed content resource list, acquiring second display content corresponding to the target pushing condition as card content;
And sending the card content to the client, and indicating the client to display the card content at a preset position of a preset interface.
2. The method of claim 1, further comprising:
And if the display content corresponding to the target pushing condition is not found in the oriented content resource list, acquiring third display content in the alternative content resource list, and taking the third display content as second display content.
3. the method according to claim 1, wherein the user data includes location information, the push condition is a location area, and determining the target push condition corresponding to the target card identifier according to the user data corresponding to the account includes:
Determining a position area corresponding to the account according to the position information;
And taking the position area corresponding to the account number as a target pushing condition corresponding to the target card identification.
4. The method according to claim 1, wherein the user data includes a user interest tag, the push condition is a category tag, and determining the target push condition corresponding to the target card identifier according to the user data corresponding to the account includes:
And taking the interest tag corresponding to the account as a target pushing condition corresponding to the target card identifier.
5. The method according to claim 1, wherein before the obtaining of the push mode corresponding to the target card identifier according to the preset correspondence between the card identifier and the push mode, the method further comprises:
And configuring a pushing mode for each card identifier, wherein the pushing mode comprises directional pushing and non-directional pushing.
6. the method according to claim 5, wherein the configuring of a push mode for each card identifier, the push mode comprising a directional push and a non-directional push, comprises:
Acquiring data of an operation object corresponding to each card identifier;
Configuring non-directional pushing for the card identification of which the data of the corresponding operation object meets a first preset condition;
And configuring directional pushing for the card identification of which the data of the corresponding operation object meets a second preset condition.
7. An information display device characterized by comprising:
The card display system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring a card display request sent by a client, the card display request comprises a target card identifier, and the card display request also comprises an account number currently logged in the client;
The second acquisition unit is used for acquiring a pushing mode corresponding to the target card identifier according to a corresponding relation between a preset card identifier and the pushing mode;
The first searching unit is used for acquiring first display content in a non-directional content resource list if the pushing mode of the target card identifier is non-directional pushing, and taking the first display content as card content;
The second searching unit is used for acquiring user data corresponding to the account if the pushing mode of the target card identifier is directional pushing; determining a target pushing condition corresponding to the target card identification according to the user data; according to the pushing condition corresponding to each display content in the directed content resource list, acquiring second display content corresponding to the target pushing condition as card content;
And the pushing unit is used for sending the card content to the client and indicating the client to display the card content at a preset position of a preset interface.
8. A server comprising a memory and a processor, the memory coupled with the processor; the memory stores instructions that, when executed by the processor, cause the processor to perform the method of any of claims 1-6.
9. A readable storage medium storing program code executable by a processor in a computer, the program code implementing the method of any one of claims 1 to 6 when executed by the processor.
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| CN111949859B (en) * | 2019-05-16 | 2023-09-29 | Oppo广东移动通信有限公司 | User portrait updating method, device, computer equipment and storage medium |
| CN111209064B (en) * | 2019-12-20 | 2024-03-26 | 上海淇玥信息技术有限公司 | Resource display method and device and electronic equipment |
| CN111694629A (en) * | 2020-05-28 | 2020-09-22 | 北京字节跳动网络技术有限公司 | Information display method and device and electronic equipment |
| CN112035773A (en) * | 2020-07-30 | 2020-12-04 | 长沙市到家悠享网络科技有限公司 | Data processing method and server side equipment |
| CN112069421A (en) * | 2020-07-30 | 2020-12-11 | 北京三快在线科技有限公司 | User original content display method and device and electronic equipment |
| CN115134324B (en) * | 2022-05-11 | 2023-04-25 | 钉钉(中国)信息技术有限公司 | Updating method of interactive card, server, terminal and storage medium |
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