CN106815747A - Method and apparatus for sending information - Google Patents
Method and apparatus for sending information Download PDFInfo
- Publication number
- CN106815747A CN106815747A CN201710033801.1A CN201710033801A CN106815747A CN 106815747 A CN106815747 A CN 106815747A CN 201710033801 A CN201710033801 A CN 201710033801A CN 106815747 A CN106815747 A CN 106815747A
- Authority
- CN
- China
- Prior art keywords
- information
- target terminal
- terminal user
- reservation information
- reservation
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/02—Reservations, e.g. for tickets, services or events
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
Landscapes
- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Strategic Management (AREA)
- Development Economics (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Economics (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Game Theory and Decision Science (AREA)
- Tourism & Hospitality (AREA)
- Human Resources & Organizations (AREA)
- Operations Research (AREA)
- Quality & Reliability (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
This application discloses the method and apparatus for sending information.One specific embodiment of the method includes：Obtain the characteristic information of target terminal user；The information subscription model that characteristic information imports training in advance is carried out into matching output target terminal user and treats reservation information set, wherein, information subscription model is used for characteristic feature information and the corresponding relation for treating reservation information；Pushed to target terminal user and treat to treat reservation information in reservation information set；The clicking operation of reservation information is treated in response to detecting target terminal user, is sent and the prompting message information for treating that reservation information is related clicked on to target terminal user.The implementation method is realized and is imbued with targetedly information pushing.
Description
Technical field
The application is related to field of computer technology, and in particular to field of information processing, more particularly, to sends information
Method and apparatus.
Background technology
At present, increasing information and service can by different mobile terminal device and application software directly or
What is connect is presented to terminal user, so as to preferably extension service and product content, while with the renewal speed of application and service
Increasingly faster, popularizing form is also more and more various, but it is often that reward after products ＆ services are reached the standard grade is installed and used that these are promoted,
And lack product and the effective popularization before service is reached the standard grade and problem feedback, and treating push for user group's feature
Information classified so that information pushing lack of targeted.
The content of the invention
The purpose of the application is to propose a kind of improved to solve background above for sending the method and apparatus of information
The technical problem that technology segment is mentioned.
In a first aspect, this application provides a kind of method for sending information, the method includes：Obtain targeted customer's end
The characteristic information at end；The information subscription model that characteristic information imports training in advance is carried out into treating for matching output target terminal user
Reservation information set, wherein, information subscription model is used for characteristic feature information and the corresponding relation for treating reservation information；Used to target
Family terminal is pushed to be treated to treat reservation information in reservation information set；Reservation information is treated in response to detecting target terminal user
Clicking operation, sends and the prompting message information for treating that reservation information is related clicked on to target terminal user.
In certain embodiments, the method also includes the step of setting up information subscription model, including：Obtain default feature
The characteristic type of each characteristic information in information aggregate；Obtain it is default treat in reservation information set each treat reservation information
Information type；The matching degree of each characteristic type and each information type in the characteristic type based on each characteristic information,
What generation was associated with this feature information treats reservation information set；Using machine learning method, the spy based on each characteristic information
Levy each characteristic type in type and be associated with this feature information treat reservation information set, training obtains information reservation mould
Type.
In certain embodiments, to target terminal user push treat reservation information set in treat reservation information before,
The method also includes：The end message of target terminal user is obtained, wherein, end message includes the mark of target terminal user；
Obtain each and treat the terminal iidentification that reservation information is applicable；Target terminal user is not included in the terminal iidentification that deletion is applicable
What is identified treats reservation information.
In certain embodiments, after in response to detecting the clicking operation that target terminal user treats reservation information,
The method also includes：Treat that reservation information is added in reservation information corresponding with target terminal user set by what is clicked on.
In certain embodiments, the method also includes：Reservation information is carried out in response to detecting target terminal user
Check operation, to target terminal user push reservation information set.
In certain embodiments, the method also includes：Reservation information is carried out in response to detecting target terminal user
Cancellation reservation operation, delete reservation information in the set of reservation information of target terminal user.
In certain embodiments, the method also includes：Treat pre- using keyword in response to detecting target terminal user
The search operation that about information is carried out, pushes to target terminal user and related to keyword treats reservation information.
Second aspect, this application provides a kind of device for sending information, the device includes：First acquisition unit,
It is configured to obtain the characteristic information of target terminal user；Matching unit, is configured to for characteristic information to import training in advance
Information subscription model carries out matching output target terminal user and treats reservation information set, wherein, information subscription model is used for table
Levy characteristic information and treat the corresponding relation of reservation information；First push unit, is configured to be pushed to target terminal user and treats pre-
About reservation information is treated in information aggregate；Transmitting element, is configured to treat reservation letter in response to detecting target terminal user
The clicking operation of breath, sends and the prompting message information for treating that reservation information is related clicked on to target terminal user.
In certain embodiments, the device also includes setting up unit, including：First acquisition module, is configured to obtain pre-
If characteristic information set in each characteristic information characteristic type；Second acquisition module, is configured to obtain default treating
Each in reservation information set treats the information type of reservation information；Generation module, is configured to based on each characteristic information
The matching degree of each characteristic type and each information type in characteristic type, what generation was associated with this feature information waits to preengage
Information aggregate；Module is set up, is configured to utilize machine learning method, each in the characteristic type based on each characteristic information
Characteristic type and be associated with this feature information treat reservation information set, training obtains information subscription model.
In certain embodiments, the device also includes：Second acquisition unit, is configured to obtain the end of target terminal user
Client information, wherein, end message includes the mark of target terminal user；3rd acquiring unit, each treats pre- to be configured to acquisition
The terminal iidentification that about information is applicable；Unit is deleted, is configured to not include targeted customer in the terminal iidentification that deletion is applicable
The mark of terminal treats reservation information.
In certain embodiments, the device also includes：Adding device, is configured to treat that reservation information is added by what is clicked on
To in reservation information corresponding with target terminal user set.
In certain embodiments, the device also includes：Second push unit, is configured in response to detecting targeted customer
Terminal-pair reservation information carry out check operation, to target terminal user push reservation information set.
In certain embodiments, the device also includes：Unit is deleted, is configured in response to detecting target terminal user
The cancellation reservation operation carried out to reservation information, deletes in the set of reservation information of target terminal user and has preengage letter
Breath.
In certain embodiments, the device also includes：3rd push unit, is configured in response to detecting targeted customer
Terminal treats the search operation that reservation information is carried out using keyword, is pushed to target terminal user and related to keyword treats pre-
About information.
The method and apparatus for sending information that the application is provided, the feature of the target terminal user by that will get
Information carries out the information to be pushed set that matching exports the target terminal user in importeding into the information subscription model of training in advance,
Afterwards, the information to be pushed in information to be pushed set is pushed to the target terminal user, when detecting the target terminal user
To the clicking operation of information to be pushed, then sent to the target terminal user and carried to the message for treating that reservation information is related clicked on
The information of waking up, so as to be effectively utilized the characteristic information of targeted customer, realizes and is imbued with targetedly information pushing.
Brief description of the drawings
By the detailed description made to non-limiting example made with reference to the following drawings of reading, the application other
Feature, objects and advantages will become more apparent upon：
Fig. 1 is that the application can apply to exemplary system architecture figure therein；
Fig. 2 is the flow chart of one embodiment of the method for sending information according to the application；
Fig. 3 is the schematic diagram of the application scenarios of the method for sending information according to the application；
Fig. 4 is the flow chart of another embodiment of the method for sending information according to the application；
Fig. 5 is the structural representation of one embodiment of the device for sending information according to the application；
Fig. 6 is adapted for the structural representation of the computer system of the server for realizing the embodiment of the present application.
Specific embodiment
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that, in order to
Be easy to description, be illustrate only in accompanying drawing to about the related part of invention.
It should be noted that in the case where not conflicting, the feature in embodiment and embodiment in the application can phase
Mutually combination.Describe the application in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 shows can apply the method for sending information of the application or the implementation for sending the device of information
The exemplary system architecture 100 of example.
As shown in figure 1, system architecture 100 can include terminal device 101,102,103, network 104 and server 105.
Network 104 is used to be provided between terminal device 101,102,103 and server 105 medium of communication link.Network 104 can be with
Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User 110 can be interacted by network 104 with using terminal equipment 101,102,103 with server 105, with receive or
Send message etc..Various telecommunication customer end applications can be installed on terminal device 101,102,103, class application of for example doing shopping,
Searching class application, web browser applications, JICQ, mailbox client, social platform software, payment software etc..
Terminal device 101,102,103 can be with display screen and support that data receiver sets with the various electronics for sending
It is standby, including but not limited to smart mobile phone, panel computer, intelligent watch, pocket computer on knee and desktop computer etc..
Server 105 can be to provide the server of various services, for example, provide support to terminal device 101,102,103
Treat reservation information push server.Treat the spy of the target terminal user that reservation information push server can be to receiving in backstage
Reference breath is analyzed to wait and processes, and result (for example treating reservation information) is fed back into terminal device, if backstage waits to preengage
Information Push Server detects terminal device and result is operated, then send message to the terminal device.
It should be noted that the method for sending information that the embodiment of the present application is provided typically is held by server 105
OK, correspondingly, it is generally positioned in server 105 for sending the device of information.
It should be understood that the number of the terminal device, network and server in Fig. 1 is only schematical.According to realizing need
Will, can have any number of terminal device, network and server.
With continued reference to Fig. 2, the flow of one embodiment of the method for sending information according to the application is shown
200.This is used for the method for sending information, comprises the following steps：
Step 201, obtains the characteristic information of target terminal user.
In the present embodiment, electronic equipment (such as service shown in Fig. 1 thereon is run for sending the method for information
Device) characteristic information of target terminal user can be obtained by wired connection mode or radio connection, wherein, above-mentioned spy
Reference breath can include but is not limited to application message, historical search information, the user of the application installed in target terminal user
Geographical location information and temporal information residing for terminal.If having stored above-mentioned target terminal user in above-mentioned electronic equipment
Characteristic information, then can be directly obtained the characteristic information of above-mentioned target terminal user；If not stored in above-mentioned electronic equipment
The characteristic information of target terminal user is stated, then the characteristic information of above-mentioned target terminal user can be obtained from target terminal user,
Can also from other stored above-mentioned target terminal user characteristic information terminal device or server in obtain.Need
, it is noted that above-mentioned radio connection can include but is not limited to 3G/4G connections, WiFi connections, bluetooth connection, WiMAX companies
Connect, Zigbee is connected, UWB (ultra wideband) is connected and other currently known or exploitation in the future wireless connection sides
Formula.
In some optional implementations of the present embodiment, above-mentioned electronic equipment can first obtain above-mentioned targeted customer
The end message of terminal, wherein, above-mentioned end message can include the mark of target terminal user, for example, mobile phone terminal, iPad
Terminal, intelligent watch terminal and computer terminal etc.；Afterwards, each can be obtained and treats the terminal iidentification that reservation information is applicable；So
Afterwards, can by be applicable terminal iidentification not comprising above-mentioned target terminal user mark treat reservation information delete；Finally,
Can to target terminal user push by not comprising above-mentioned target terminal user mark treat reservation information delete after treat
Reservation information.As an example, when the mobile phone terminal that is designated of above-mentioned target terminal user, then discomfort in reservation information set will be treated
Treat that reservation information is deleted for mobile phone terminal, will treat that reservation information is pushed away to above-mentioned target terminal user suitable for mobile phone terminal
Send.Above-mentioned end message can also include the network that above-mentioned target terminal user is connected, for example, WLAN (WI-FI,
Wireless-Fidelity), mobile radio communication (mobile communications network) etc., when getting target
When the network that user terminal is connected is mobile radio communication, then obtains and download/install/load each net needed for treating reservation information
Network flow, and required network traffics are treated that reservation information is deleted more than default flow threshold, finally, to targeted customer's end
Network traffics needed for holding push treat reservation information less than default flow threshold.
Step 202, matching output target terminal user is carried out by the information subscription model that characteristic information imports training in advance
Treat reservation information set.
In the present embodiment, the characteristic information that above-mentioned electronic equipment can get step 201 imports training in advance
What information subscription model carried out the matching above-mentioned target terminal user of output treats reservation information set, wherein, above- mentioned information reservation mould
Type is used for characteristic feature information and the corresponding relation for treating reservation information.As an example, when the characteristic information for getting is user's end
The life kind application installed on end, then treat that reservation information can be other life kind applications；When the characteristic information for getting is
Historical search information " A TV plays ", then treat that reservation information can be the game of the same name being the theme with " A TV plays ".
Step 203, pushes to target terminal user and treats to treat reservation information in reservation information set.
In the present embodiment, above-mentioned electronic equipment can be to treating for being exported in above-mentioned target terminal user push step 202
Reservation information is treated in reservation information set.Can be pushed to above-mentioned target terminal user and treat being needed in reservation information set
Reservation information, it is also possible to pushed to above-mentioned target terminal user according to the descending order of matching degree in treating reservation information set
Preset number treat reservation information, treat in reservation information set any can also be pushed to above-mentioned target terminal user and treats pre-
About information.
Step 204, the clicking operation of reservation information is treated in response to detecting target terminal user, to target terminal user
Send and the prompting message information for treating that reservation information is related clicked on.
In the present embodiment, after being pushed to target terminal user and treating reservation information, when detecting above-mentioned targeted customer
Terminal is treated after the clicking operation of reservation information, and above-mentioned electronic equipment can send and be clicked on to above-mentioned target terminal user
The prompting message information for treating that reservation information is related.Treating reservation information when above-mentioned target terminal user carries out clicking operation, then
Representing above-mentioned target terminal user, to treat reservation information interested, wherein, clicking operation includes reservation operation, checks and treat reservation letter
Cease operation of details etc..Above-mentioned prompting message information can be believed to download prompting message, installation prompting message, getting prompting
Breath, purchase prompting message, exchange prompting message, service and reach the standard grade information, reservation management information etc..When above-mentioned target terminal user
After treating reservation information " A game " and carrying out clicking operation, can be sent out to above-mentioned target terminal user after " A game " reaches the standard grade
Send download prompting message and prompting message is installed, " A game " is downloaded and installed with guiding target user terminal；When above-mentioned
Target terminal user is treated after reservation information " gift " carries out clicking operation, can be sent to above-mentioned target terminal user and got
Prompting message, is got with guiding target user terminal to " gift ".Above-mentioned electronic equipment can be in the form of pop-up to mesh
Mark user terminal sends prompting message information, it is also possible to send prompting message information to target terminal user in the form of short message,
In the form of mail prompting message information can also be sent to target terminal user.
In the present embodiment, after the clicking operation that target terminal user treats reservation information is received, can be upward
State target terminal user and push reward and get the page, and obtain the contact details of the user of target terminal user, wherein, it is above-mentioned
It is that information can include but is not limited to telephone number, mailbox, contact address.
In some optional implementations of the present embodiment, can be store in above-mentioned electronic equipment and each user's end
The corresponding reservation information set in end, after the clicking operation that above-mentioned target terminal user treats reservation information is detected, on
State that electronic equipment can click on above-mentioned target terminal user to treat that reservation information is added to corresponding with above-mentioned target terminal user
The set of reservation information in.
In some optional implementations of the present embodiment, when detecting above-mentioned target terminal user to reservation information
What is carried out checks after operation that it is corresponding that above-mentioned electronic equipment can push the target terminal user to above-mentioned target terminal user
Reservation information set.
In some optional implementations of the present embodiment, when detecting above-mentioned target terminal user to reservation information
After the cancellation reservation operation for carrying out, the reservation information collection that above-mentioned electronic equipment can correspond in above-mentioned target terminal user
The reservation information is deleted in conjunction.
In some optional implementations of the present embodiment, keyword pair is utilized when above-mentioned target terminal user is detected
After treating that reservation information scans for operation, can be pushed to above-mentioned target terminal user and related to above-mentioned keyword wait to preengage
Information, for example, when keyword is game, then game class application can be pushed to above-mentioned target terminal user；When keyword is excellent
Favour certificate, then can push the preferential of the target terminal user post-consumer or interested shop to above-mentioned target terminal user
Certificate.
Fig. 3 is refer to, it illustrates the schematic diagram of the application scenarios of the method for sending information according to the application.
In the application scenarios of Fig. 3, background server is matched and treats reservation information according to the characteristic information of the target terminal user for getting
Set, and the floating bar 401 of rolling that the A treated in reservation information set plays is pushed to target terminal user, work as target terminal user
The floating bar 401 of rolling to A game carries out clicking operation, then when the A of December 12 game is reached the standard grade, will be carried for the message of A game
Presentation of information of waking up is rolled in floating bar 402 in prompting message.
The characteristic information of the target terminal user that the method that above-described embodiment of the application is provided is got by basis,
Allot and treat reservation information set, and to the target terminal user push it is above-mentioned treat in reservation information set treat reservation information, if
The target terminal user treats that reservation information has carried out clicking operation to what is pushed, then send and clicked on to the target terminal user
The prompting message information for treating that reservation information is related, so as to information to be pushed be associated with the characteristic information of user, realize
It is imbued with targetedly information pushing.
With further reference to Fig. 4, it illustrates the flow 400 of another embodiment of the method for sending information.The use
In the flow 400 of the method for the information of transmission, comprise the following steps：
Step 401, obtains the characteristic type of each characteristic information in default characteristic information set.
In the present embodiment, above-mentioned electronic equipment can obtain each characteristic information in default characteristic information set
Characteristic type, wherein, comprising each characteristic information for training above- mentioned information subscription model in features described above information aggregate, on
Stating characteristic type includes video, life, news, shopping, social activity, music, amusement, game etc., can also be by each feature class
Type is divided into subcharacter type, e.g., can be divided into characteristic type " shopping "：Take out, purchase by group, going on a journey, reward voucher etc..Make
It is example, when characteristic information is music software, then corresponding characteristic type can be music；When characteristic information is that user is purchasing
The historical search information " Apples of Shandong " searched in thing software, then corresponding characteristic type can be shopping；When characteristic information is
When noon, A restaurants, then corresponding characteristic type can be reward voucher.
Step 402, obtain it is default treat in reservation information set each treat the information type of reservation information.
In the present embodiment, above-mentioned electronic equipment can obtain it is default treat in reservation information set each treat reservation letter
The information type of breath, it is above-mentioned to treat that reservation information is prestored for the information that is pushed to target terminal user, it is above-mentioned to treat pre-
About information can include application, gift, novel, prize drawing and other multiple media types service etc..As an example, work as to wait to preengage
When information is the reward voucher in certain restaurant, then corresponding characteristic type can be reward voucher；When treating that reservation information will reach the standard grade
During Games Software, then corresponding characteristic type can be game；When whne reservation information be will restocking commodity when, then it is corresponding
Characteristic type can be shopping.
Step 403, each characteristic type in the characteristic type based on each characteristic information and each information type
With degree, what generation was associated with this feature information treats reservation information set.
In the present embodiment, above-mentioned electronic equipment can be based on each the feature class in the characteristic type of each characteristic information
The matching degree of type and each information type, what generation was associated with this feature information treats reservation information set, e.g., can according to
Reservation information is treated with spend that descending order obtains that preset number is associated with characteristic information, is constituted and is treated reservation information collection
Close.
Step 404, using machine learning method, each characteristic type in the characteristic type based on each characteristic information and
What is be associated with this feature information treats reservation information set, and training obtains information subscription model.
In the present embodiment, above-mentioned electronic equipment can utilize machine learning method, the feature based on each characteristic information
Each characteristic type in type and be associated with this feature information treat reservation information set, training obtains information reservation mould
Type.Such as, information subscription model is built by certain machine learning method, it is special by each in the characteristic type of each characteristic information
Levy type and be associated with this feature information treat that reservation information set is trained to information subscription model, obtain setting up
Characteristic information and treat the information subscription model of accurate corresponding relation between reservation information.Can also constantly collect targeted customer's end
The characteristic information at end and targeted customer's application interested, download information, mount message and check information, thus by machine from
The data minings such as study treatment, constantly updates maintenance information subscription model, so that when new user data is received, can be with root
According to the input of the characteristic information of targeted customer, export the targeted customer treats reservation information.
Step 405, obtains the characteristic information of target terminal user.
Step 406, matching output target terminal user is carried out by the information subscription model that characteristic information imports training in advance
Treat reservation information set.
Step 407, pushes to target terminal user and treats to treat reservation information in reservation information set.
Step 408, the clicking operation of reservation information is treated in response to detecting target terminal user, to target terminal user
Send and the prompting message information for treating that reservation information is related clicked on.
Step 405-408 is identical with step 201-204, therefore repeats no more.
Figure 4, it is seen that compared with the corresponding embodiments of Fig. 2, the method for sending information in the present embodiment
Flow 400 highlight the step of setting up information subscription model.Thus, the scheme of the present embodiment description can be according to characteristic information
Characteristic type and treat reservation information information type between matching degree set up information subscription model, so as to realize more accurately
Treat the matching of reservation information and more targeted information pushing.
With further reference to Fig. 5, as the realization to method shown in above-mentioned each figure, believe for sending this application provides one kind
One embodiment of the device of breath, the device embodiment is corresponding with the embodiment of the method shown in Fig. 2, and the device can specifically be answered
For in various electronic equipments.
As shown in figure 5, the present embodiment includes for sending the device 500 of information：First acquisition unit 501, matching are single
First 502, first push unit 503 and transmitting element 504.Wherein, first acquisition unit 501 is configured to obtain targeted customer's end
The characteristic information at end；Matching unit 502 is configured to be matched the information subscription model that characteristic information imports training in advance
Export target terminal user treats reservation information set, wherein, information subscription model is used for characteristic feature information and treats reservation letter
The corresponding relation of breath；First push unit 503 is configured to be pushed to target terminal user and treats to treat pre- in reservation information set
About information；Transmitting element 504 is configured to be treated in response to detecting target terminal user the clicking operation of reservation information, to mesh
Mark user terminal sends and the prompting message information for treating that reservation information is related clicked on.
In the present embodiment, can be by wired connection side for sending the first acquisition unit 501 of the device 500 of information
Formula or radio connection obtain the characteristic information of target terminal user, wherein, features described above information can include but not limit
Application message, historical search information, geographical location information and temporal information in the application installed in target terminal user.If
The characteristic information of above-mentioned target terminal user is stored in above-mentioned first acquisition unit 501, then can be directly obtained
State the characteristic information of target terminal user；If not storing the feature of above-mentioned target terminal user in above-mentioned first acquisition unit 501
Information, then can obtain the characteristic information of above-mentioned target terminal user, it is also possible to stored from other from target terminal user
Obtained in the terminal device or server of the characteristic information of above-mentioned target terminal user.
In the present embodiment, the characteristic information that above-mentioned matching unit 502 can get above-mentioned first acquisition unit 501
Import that the information subscription model of training in advance carries out the matching above-mentioned target terminal user of output treats reservation information set, wherein,
Above- mentioned information subscription model is used for characteristic feature information and the corresponding relation for treating reservation information.
In the present embodiment, above-mentioned first push unit 503 can push above-mentioned matching list to above-mentioned target terminal user
Treating of being exported in unit 502 treats reservation information in reservation information set.Can be pushed to above-mentioned target terminal user and treat reservation letter
Need reservation information in breath set, it is also possible to pushed to above-mentioned target terminal user according to the descending order of matching degree
Treat that the preset number in reservation information set treats reservation information, can also be pushed to above-mentioned target terminal user and treat reservation information
Any in set treats reservation information.
In the present embodiment, after being pushed to target terminal user and treating reservation information, when detecting above-mentioned targeted customer
Terminal is treated after the clicking operation of reservation information, and above-mentioned transmitting element 504 can send and institute to above-mentioned target terminal user
The prompting message information for treating that reservation information is related clicked on.Treating reservation information when above-mentioned target terminal user carries out click behaviour
Make, then representing above-mentioned target terminal user, to treat reservation information interested, wherein, clicking operation includes reservation operation, checks and treat
Operation of reservation information details etc..Above-mentioned prompting message information can be carried to download prompting message, installation prompting message, getting
The information of waking up, purchase prompting message, exchange prompting message, service and reach the standard grade information, reservation management information etc..As above-mentioned targeted customer
Terminal is treated after reservation information " A game " carries out clicking operation, can be to above-mentioned targeted customer's end after " A game " reaches the standard grade
End sends downloads prompting message and installs prompting message, and " A game " is downloaded and installed with guiding target user terminal；When
Above-mentioned target terminal user is treated after reservation information " gift " carries out clicking operation, can be sent to above-mentioned target terminal user
Prompting message is got, " gift " is got with guiding target user terminal.Above-mentioned transmitting element 504 can be with the shape of pop-up
Formula sends prompting message information to target terminal user, it is also possible to send prompting message to target terminal user in the form of short message
Information, can also send prompting message information in the form of mail to target terminal user.
In some optional implementations of the present embodiment, the device 500 for sending information can also include setting up
Unit (not shown), above-mentioned unit of setting up can include the first acquisition module (not shown), the second acquisition module (figure
Not shown in), generation module (not shown) and set up module (not shown).Wherein, above-mentioned first acquisition module can
To obtain the characteristic type of each characteristic information in default characteristic information set, wherein, wrapped in features described above information aggregate
Containing each characteristic information for training above- mentioned information subscription model；Above-mentioned second acquisition module can be obtained default to be waited to preengage
Each in information aggregate treats the information type of reservation information, above-mentioned to treat that reservation information is prestored for targeted customer
The information that terminal is pushed, it is above-mentioned to treat that reservation information include application, gift, novel, prize drawing and other multiple media types clothes
Business etc.；Above-mentioned generation module can be based on each characteristic type and each info class in the characteristic type of each characteristic information
The matching degree of type, what generation was associated with this feature information treats reservation information set, e.g., can be descending according to matching degree
What order obtained that preset number is associated with characteristic information treats reservation information, constitutes and treats reservation information set；It is above-mentioned to set up mould
Block can utilize machine learning method, each characteristic type in the characteristic type based on each characteristic information and believe with this feature
What manner of breathing was associated treats reservation information set, and training obtains information subscription model.Such as, it is pre- by certain machine learning method structure information
About model, waiting of being associated by each characteristic type in the characteristic type of each characteristic information and with this feature information is preengage
Information aggregate is trained to information subscription model, obtains setting up characteristic information and treats accurate corresponding pass between reservation information
The information subscription model of system.Above-mentioned module of setting up can also constantly collect characteristic information and the targeted customer of target terminal user
Application interested, download information, mount message and information is checked, so that processed by data minings such as Machine self-learnings, no
Disconnected updating maintenance information subscription model, so that when new user data is received, can be according to the characteristic information of targeted customer
Input, export the targeted customer treats reservation information.
In some optional implementations of the present embodiment, the device 500 for sending information can also include second
Acquiring unit (not shown), the 3rd acquiring unit (not shown) and deletion unit (not shown).Wherein, it is above-mentioned
Second acquisition unit can first obtain the end message of above-mentioned target terminal user, wherein, above-mentioned end message can include
The mark of target terminal user, for example, mobile phone terminal, iPad terminals, intelligent watch terminal and computer terminal etc.；Afterwards, it is above-mentioned
3rd acquiring unit can obtain each and treat the terminal iidentification that reservation information is applicable；Then, above-mentioned deletion unit can be by institute
The mark not comprising above-mentioned target terminal user treats that reservation information is deleted in applicable terminal iidentification.
In some optional implementations of the present embodiment, the device 500 for sending information can also include addition
Unit (not shown), can store reservation information set corresponding with each user terminal in above-mentioned adding device,
After the clicking operation that above-mentioned target terminal user treats reservation information is detected, above-mentioned adding device can be by above-mentioned target
What user terminal was clicked on treats that reservation information is added in reservation information corresponding with above-mentioned target terminal user set.
In some optional implementations of the present embodiment, the device 500 for sending information can also include second
Push unit (not shown), when detect that above-mentioned target terminal user carries out to reservation information check operation after,
Above-mentioned second push unit can push the corresponding reservation information set of the target terminal user to above-mentioned target terminal user.
In some optional implementations of the present embodiment, the device 500 for sending information can also include deleting
Unit (not shown), after the cancellation reservation operation that above-mentioned target terminal user is carried out to reservation information is detected,
The reservation information is deleted in the set of reservation information that above-mentioned deletion unit can correspond in above-mentioned target terminal user.
In some optional implementations of the present embodiment, the device 500 for sending information can also include the 3rd
Push unit (not shown), when detect above-mentioned target terminal user using keyword treat reservation information scan for behaviour
After work, above-mentioned 3rd push unit can be pushed to above-mentioned target terminal user and related to above-mentioned keyword treat that reservation is believed
Breath.
Below with reference to Fig. 6, it illustrates the computer system 600 for being suitable to the server for realizing the embodiment of the present invention
Structural representation.
As shown in fig. 6, computer system 600 includes CPU (CPU) 601, it can be according to storage read-only
Program in memory (ROM) 602 or be loaded into program in random access storage device (RAM) 603 from storage part 608 and
Perform various appropriate actions and treatment.In RAM603, the system that is also stored with 600 operates required various programs and data.
CPU601, ROM602 and RAM603 are connected with each other by bus 604.Input/output (I/O) interface 605 is also connected to bus
604。
I/O interfaces 605 are connected to lower component：Including the importation 606 of keyboard, mouse etc.；Penetrated including such as negative electrode
The output par, c 607 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage part 608 including hard disk etc.；
And the communications portion 609 of the NIC including LAN card, modem etc..Communications portion 609 via such as because
The network of spy's net performs communication process.Driver 610 is also according to needing to be connected to I/O interfaces 605.Detachable media 611, such as
Disk, CD, magneto-optic disk, semiconductor memory etc., as needed on driver 610, in order to read from it
Computer program be mounted into as needed storage part 608.
Especially, in accordance with an embodiment of the present disclosure, the process above with reference to flow chart description may be implemented as computer
Software program.For example, embodiment of the disclosure includes a kind of computer program product, it includes being tangibly embodied in machine readable
Computer program on medium, above computer program bag is containing the program code for the method shown in execution flow chart.At this
In the embodiment of sample, the computer program can be downloaded and installed by communications portion 609 from network, and/or from removable
Medium 611 is unloaded to be mounted.
Flow chart and block diagram in accompanying drawing, it is illustrated that according to the system of various embodiments of the invention, method and computer journey
The architectural framework in the cards of sequence product, function and operation.At this point, each square frame in flow chart or block diagram can generation
One part for module, program segment or code of table a, part for above-mentioned module, program segment or code includes one or more
Executable instruction for realizing the logic function of regulation.It should also be noted that in some realizations as replacement, institute in square frame
The function of mark can also occur with different from the order marked in accompanying drawing.For example, two square frame reality for succeedingly representing
On can perform substantially in parallel, they can also be performed in the opposite order sometimes, and this is depending on involved function.Also
It is noted that the combination of the square frame in each square frame and block diagram and/or flow chart in block diagram and/or flow chart, Ke Yiyong
Perform the function of regulation or the special hardware based system of operation to realize, or can be referred to computer with specialized hardware
The combination of order is realized.
Being described in involved unit in the embodiment of the present invention can be realized by way of software, it is also possible to by hard
The mode of part is realized.Described unit can also be set within a processor, for example, can be described as：A kind of processor bag
Include first acquisition unit, matching unit, the first push unit and transmitting element.Wherein, the title of these units is in certain situation
Under do not constitute restriction to the unit in itself.For example, first acquisition unit is also described as " obtaining target terminal user
Characteristic information unit ".
As on the other hand, present invention also offers a kind of nonvolatile computer storage media, the non-volatile calculating
Machine storage medium can be the nonvolatile computer storage media included in said apparatus in above-described embodiment；Can also be
Individualism, without the nonvolatile computer storage media allocated into terminal.Above-mentioned nonvolatile computer storage media is deposited
One or more program is contained, when said one or multiple programs are performed by an equipment so that the said equipment：Obtain
The characteristic information of target terminal user；The information subscription model that characteristic information imports training in advance is carried out into matching output target to use
Family terminal treats reservation information set, wherein, information subscription model is used for characteristic feature information and treats that the corresponding of reservation information is closed
System；Pushed to target terminal user and treat to treat reservation information in reservation information set；In response to detecting target terminal user pair
The clicking operation of reservation information is treated, is sent to target terminal user and believed to the prompting message for treating that reservation information is related clicked on
Breath.
Above description is only presently preferred embodiments of the present invention and the explanation to institute's application technology principle.People in the art
Member is it should be appreciated that involved invention scope in the present invention, however it is not limited to the technology of the particular combination of above-mentioned technical characteristic
Scheme, while should also cover in the case where inventive concept is not departed from, is carried out arbitrarily by above-mentioned technical characteristic or its equivalent feature
Other technical schemes for combining and being formed.Such as features described above has similar functions with the (but not limited to) disclosed in the present invention
The technical scheme that technical characteristic is replaced mutually and formed.
Claims (14)
1. a kind of method for sending information, it is characterised in that methods described includes：
Obtain the characteristic information of target terminal user；
The information subscription model that the characteristic information imports training in advance is carried out into matching and exports treating for the target terminal user
Reservation information set, wherein, described information subscription model is used for characteristic feature information and the corresponding relation for treating reservation information；
To the target terminal user push described in treat to treat reservation information in reservation information set；
In response to detecting the target terminal user to the clicking operation for treating reservation information, to the target terminal user
Send and the prompting message information for treating that reservation information is related clicked on.
2. method according to claim 1, it is characterised in that methods described also includes setting up described information subscription model
Step, including：
Obtain the characteristic type of each characteristic information in default characteristic information set；
Obtain it is default treat in reservation information set each treat the information type of reservation information；
Each characteristic type and the matching degree of each information type in characteristic type based on each characteristic information, generate and are somebody's turn to do
What characteristic information was associated treats reservation information set；
Using machine learning method, each characteristic type in the characteristic type based on each characteristic information and with this feature information
Associated treats reservation information set, and training obtains information subscription model.
3. method according to claim 1, it is characterised in that it is described to the target terminal user push described in treat pre-
About in information aggregate treat reservation information before, methods described also includes：
The end message of the target terminal user is obtained, wherein, the end message includes the mark of target terminal user；
Obtain each and treat the terminal iidentification that reservation information is applicable；
The mark not comprising the target terminal user treats reservation information in the terminal iidentification that deletion is applicable.
4. method according to claim 1, it is characterised in that described in response to detecting the target terminal user pair
After the clicking operation for treating reservation information, methods described also includes：
Treat that reservation information is added in reservation information corresponding with target terminal user set by what is clicked on.
5. method according to claim 4, it is characterised in that methods described also includes：
Operation is checked in response to detect that the target terminal user carries out to reservation information, to the target terminal user
Reservation information set described in pushing.
6. method according to claim 4, it is characterised in that methods described also includes：
In response to detecting the cancellation reservation operation that the target terminal user is carried out to reservation information, in the targeted customer
Reservation information described in being deleted in the set of reservation information of terminal.
7. method according to claim 1, it is characterised in that methods described also includes：
The search operation that reservation information is carried out is treated using keyword in response to detecting the target terminal user, to the mesh
Mark user terminal is pushed related to the keyword treats reservation information.
8. a kind of device for sending information, it is characterised in that described device includes：
First acquisition unit, is configured to obtain the characteristic information of target terminal user；
Matching unit, is configured to carry out the information subscription model that the characteristic information imports training in advance described in matching output
Target terminal user treats reservation information set, wherein, described information subscription model is used for characteristic feature information and treats reservation letter
The corresponding relation of breath；
First push unit, be configured to the target terminal user push it is described treat in reservation information set treat that reservation is believed
Breath；
Transmitting element, is configured in response to detecting the target terminal user to the clicking operation for treating reservation information,
Sent and the prompting message information for treating that reservation information is related clicked on to the target terminal user.
9. device according to claim 8, it is characterised in that described device also includes setting up unit, including：
First acquisition module, is configured to obtain the characteristic type of each characteristic information in default characteristic information set；
Second acquisition module, be configured to obtain it is default treat in reservation information set each treat the info class of reservation information
Type；
Generation module, each characteristic type being configured in the characteristic type based on each characteristic information and each information type
Matching degree, generation be associated with this feature information treats reservation information set；
Module is set up, is configured to utilize machine learning method, each feature in the characteristic type based on each characteristic information
Type and be associated with this feature information treat reservation information set, training obtains information subscription model.
10. device according to claim 8, it is characterised in that described device also includes：
Second acquisition unit, is configured to obtain the end message of the target terminal user, wherein, the end message includes
The mark of target terminal user；
3rd acquiring unit, each treats the terminal iidentification that reservation information is applicable to be configured to acquisition；
Unit is deleted, be configured to delete in the terminal iidentification that is applicable the mark that does not include the target terminal user treats pre-
About information.
11. devices according to claim 8, it is characterised in that described device also includes：
Adding device, is configured to treat that reservation information is added to preengage corresponding with the target terminal user by what is clicked on
In information aggregate.
12. devices according to claim 11, it is characterised in that described device also includes：
Second push unit, is configured to check behaviour in response to detect that the target terminal user carries out reservation information
Make, to reservation information set described in target terminal user push.
13. devices according to claim 11, it is characterised in that described device also includes：
Unit is deleted, and behaviour is preengage in the cancellation for being configured to reservation information be carried out in response to detecting the target terminal user
Make, delete in the set of reservation information of the target terminal user described in reservation information.
14. devices according to claim 8, it is characterised in that described device also includes：
3rd push unit, is configured to treat reservation information using keyword in response to detecting the target terminal user and
Capable search operation, pushes to the target terminal user and related to the keyword treats reservation information.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710033801.1A CN106815747A (en) | 2017-01-18 | 2017-01-18 | Method and apparatus for sending information |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710033801.1A CN106815747A (en) | 2017-01-18 | 2017-01-18 | Method and apparatus for sending information |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106815747A true CN106815747A (en) | 2017-06-09 |
Family
ID=59112032
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710033801.1A Pending CN106815747A (en) | 2017-01-18 | 2017-01-18 | Method and apparatus for sending information |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN106815747A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108009247A (en) * | 2017-11-30 | 2018-05-08 | 广州酷狗计算机科技有限公司 | Information-pushing method and device |
| CN109784515A (en) * | 2017-11-10 | 2019-05-21 | 阿里巴巴集团控股有限公司 | Service reservation method, providing method, resource acquiring method, terminal and server |
| CN112148962A (en) * | 2019-06-28 | 2020-12-29 | 北京百度网讯科技有限公司 | Method and device for pushing information |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104298741A (en) * | 2014-10-09 | 2015-01-21 | 百度在线网络技术（北京）有限公司 | Method and device for providing push information |
| CN104580448A (en) * | 2014-12-29 | 2015-04-29 | 北京奇虎科技有限公司 | Information push method and device |
| CN105139237A (en) * | 2015-09-25 | 2015-12-09 | 百度在线网络技术（北京）有限公司 | Information push method and apparatus |
| CN105740331A (en) * | 2016-01-22 | 2016-07-06 | 百度在线网络技术（北京）有限公司 | Information push method and device |
| CN105955961A (en) * | 2016-05-09 | 2016-09-21 | 百度在线网络技术（北京）有限公司 | Reservation information processing method and apparatus |
-
2017
- 2017-01-18 CN CN201710033801.1A patent/CN106815747A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104298741A (en) * | 2014-10-09 | 2015-01-21 | 百度在线网络技术（北京）有限公司 | Method and device for providing push information |
| CN104580448A (en) * | 2014-12-29 | 2015-04-29 | 北京奇虎科技有限公司 | Information push method and device |
| CN105139237A (en) * | 2015-09-25 | 2015-12-09 | 百度在线网络技术（北京）有限公司 | Information push method and apparatus |
| CN105740331A (en) * | 2016-01-22 | 2016-07-06 | 百度在线网络技术（北京）有限公司 | Information push method and device |
| CN105955961A (en) * | 2016-05-09 | 2016-09-21 | 百度在线网络技术（北京）有限公司 | Reservation information processing method and apparatus |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109784515A (en) * | 2017-11-10 | 2019-05-21 | 阿里巴巴集团控股有限公司 | Service reservation method, providing method, resource acquiring method, terminal and server |
| CN108009247A (en) * | 2017-11-30 | 2018-05-08 | 广州酷狗计算机科技有限公司 | Information-pushing method and device |
| CN112148962A (en) * | 2019-06-28 | 2020-12-29 | 北京百度网讯科技有限公司 | Method and device for pushing information |
| CN112148962B (en) * | 2019-06-28 | 2023-08-01 | 北京百度网讯科技有限公司 | Method and device for pushing information |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN105320766B (en) | Information-pushing method and device | |
| CN106845999A (en) | Risk subscribers recognition methods, device and server | |
| CN105205174B (en) | Document handling method and device for distributed system | |
| CN107295095A (en) | The method and apparatus for pushing and showing advertisement | |
| CN108112060B (en) | Method and apparatus for obtaining wireless access point information | |
| CN105306495B (en) | user identification method and device | |
| CN107066609A (en) | Image display method and device | |
| CN108805594A (en) | Information-pushing method and device | |
| CN106792242A (en) | For the method and apparatus of pushed information | |
| CN107302597A (en) | Message official documents and correspondence method for pushing and device | |
| CN106874471A (en) | Information-pushing method and device | |
| CN107908666A (en) | A kind of method and apparatus of identification equipment mark | |
| CN107426328A (en) | Information-pushing method and device | |
| CN106817391A (en) | Document breakpoint transmission method and apparatus | |
| CN107944956A (en) | Method and apparatus for generating information | |
| CN109582873A (en) | Method and apparatus for pushed information | |
| CN106897905A (en) | Method, device and electronic equipment for pushed information | |
| CN108804433A (en) | Information-pushing method and device | |
| CN108243219A (en) | The method and apparatus of information push | |
| CN106815747A (en) | Method and apparatus for sending information | |
| CN107451869A (en) | Method and apparatus for pushed information | |
| CN107277178A (en) | Method and apparatus for pushed information | |
| CN108810047A (en) | For determining that information pushes the method, apparatus and server of accuracy rate | |
| CN106973081A (en) | A kind of method and apparatus for issuing cloud resource | |
| CN107295067A (en) | Across the method and apparatus of screen identification user |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20170609 |
|
| RJ01 | Rejection of invention patent application after publication |