CN106897905A

CN106897905A - Method, device and electronic equipment for pushed information

Info

Publication number: CN106897905A
Application number: CN201710113189.9A
Authority: CN
Inventors: 杨甲东; 姜海军; 陈维良
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Shanghai Youyang New Media Information Technology Co ltd
Priority date: 2017-02-28
Filing date: 2017-02-28
Publication date: 2017-06-27
Anticipated expiration: 2037-02-28
Also published as: CN106897905B

Abstract

This application discloses the method and apparatus for information pushing.One specific embodiment of the method includes：Receive the click information of the Item Information presented in user to user terminal；According to the Item Information determine user buy the Item Information indicated by article the first expense deduction and exemption number and costs on the higher scale deduction and exemption number；According to click information and the first expense deduction and exemption number, following information pushing step is performed：According to click information and the probability calculation model of the first expense deduction and exemption number and training in advance, determine that whether user buys the probability of the article more than or equal to default probability threshold value；If greater than or be equal to, to the user terminal push include first expense deduction and exemption number information；If it is lower, increasing the numerical value of first expense deduction and exemption number to update the first expense deduction and exemption number, and when it is determined that the first expense deduction and exemption number after updating reduces or remits number less than or equal to the costs on the higher scale, continue executing with the information pushing step.The implementation method is realized and is imbued with targetedly information pushing.

Description

Method, device and electronic equipment for pushed information

Technical field

The application is related to field of computer technology, and in particular to Internet technical field, more particularly, to pushed information Method, device and electronic equipment.

Background technology

With developing rapidly for ecommerce, there are increasing user and businessman to complete transaction by electric business platform.Electricity The enthusiasm of the service that business's platform or businessman are provided for raising user purchase article or using businessman, it will usually to purchase article User provides certain subsidy, that is, provide the user the expense deduction and exemption of certain number.But, existing subsidy method is mostly The subsidy of certain number is directly provided, existing subsidy method can not give different expense deduction and exemption numbers according to the difference of user Differentiation is subsidized, and accordingly, there are the single problem of subsidy form.

The content of the invention

The purpose of the application is to propose a kind of improved method for pushed information, device and electronic equipment to solve The technical problem that certainly background section above is mentioned.

In a first aspect, this application provides a kind of method for pushed information, the method includes：Receive user to user The click information of the Item Information presented in terminal；According to above-mentioned Item Information, determine that above-mentioned user buys above-mentioned Item Information The first expense deduction and exemption number and costs on the higher scale deduction and exemption number of indicated article, the first expense deduction and exemption number are less than or equal to costs on the higher scale Deduction and exemption number；According to above-mentioned click information and the first expense deduction and exemption number, following information pushing step is performed：According to above-mentioned click information With the probability calculation model that the first expense reduces or remits number and training in advance, determine that above-mentioned user buys the probability of above-mentioned article, on State click information and user's purchase when probability calculation model provides the user the expense deduction and exemption of the first expense deduction and exemption number for being characterized in Buy the corresponding relation between the probability of article；Determine above-mentioned probability whether more than or equal to default probability threshold value；In response to true Above-mentioned probability is made more than or equal to above-mentioned default probability threshold value, being pushed to above-mentioned user terminal includes that the first expense reduces or remits number Information；In response to determining that above-mentioned probability, less than above-mentioned default probability threshold value, increases the number that above-mentioned first expense reduces or remits number Value to update above-mentioned first expense deduction and exemption number, and it is determined that the first expense deduction and exemption number after updating maximum takes less than or equal to above-mentioned During with deduction and exemption number, continue executing with above- mentioned information and push step.

In certain embodiments, the thing according to indicated by above-mentioned Item Information determines the above-mentioned Item Information of above-mentioned user's purchase The first expense deduction and exemption number and costs on the higher scale deduction and exemption number of product, including：According to above-mentioned Item Information, for storing above-mentioned article letter Breath determines that the expense of the article indicated by above-mentioned Item Information reduces or remits the model of number with corresponding expense deduction and exemption number range list Enclose；Least cost deduction and exemption number and the deduction and exemption of above-mentioned costs on the higher scale of above-mentioned article are determined from the scope of above-mentioned expense deduction and exemption number Number；Determine the first expense deduction and exemption number that above-mentioned least cost deduction and exemption number is above-mentioned article.

In certain embodiments, the above method also includes：In response to the first expense deduction and exemption number after above-mentioned renewal more than upper Costs on the higher scale deduction and exemption number is stated, stops performing above- mentioned information push step；Being pushed to above-mentioned user terminal includes above-mentioned costs on the higher scale Reduce or remit the information of number.

In certain embodiments, the above method also includes the step of determining above-mentioned probability calculation model, and above-mentioned determination is above-mentioned The step of probability calculation model, including：From the user data for obtaining multiple users in the buffer zone for storing user data, Above-mentioned user data includes the click information of user, expense deduction and exemption number and purchase information；Using the number of users of above-mentioned multiple users According to training probability computation model, the probability calculation model of above-mentioned training in advance is determined.

In certain embodiments, the above-mentioned user data training probability computation model using above-mentioned multiple users, really The probability calculation model of above-mentioned training in advance is made, including：Extract characteristic information from above-mentioned user data, and by above-mentioned spy Reference breath is added to characteristic information set to be selected, and features described above information is for describing letter related to user or related with article Breath, performs following training process：By each single item characteristic information in above-mentioned characteristic information set to be selected respectively with default feature Characteristic information combination in information aggregate, trains above-mentioned probability computation model, obtains multiple test probability computation models；Really The minimum test probability computation model of error is the first test probability computation model in fixed multiple above-mentioned test probability computation models； It is determined that the characteristic information in obtaining the characteristic information set to be selected that above-mentioned first test probability computation model is used；Compare above-mentioned First test probability computation model and above-mentioned probability computation model are calculated the error of probability and actual probabilities, in response to The error that above-mentioned first test probability computation model calculates the probability of user's purchase article is more than above-mentioned probability computation model The error of the probability of user's purchase article is calculated, the probability calculation that above-mentioned probability computation model is above-mentioned training in advance is determined Model；The error that the probability of user's purchase article is calculated in response to above-mentioned first test probability computation model is initial general less than above-mentioned Rate computation model calculates the error of the probability of user's purchase article, determines that above-mentioned first test probability computation model is probability Computation model, deletes features described above information from above-mentioned characteristic information set to be selected, and is added in features described above information aggregate, Continue executing with above-mentioned training process.

In certain embodiments, the above method also includes the step of determining above-mentioned probability threshold value, the above-mentioned above-mentioned probability of determination The step of threshold value, includes：From the buffer zone for storing user data, the use of the multiple users for clicking on above-mentioned article is obtained User data, above-mentioned user data includes click information and expense deduction and exemption number；Above-mentioned probability calculation model is according to each above-mentioned user Click information and expense deduction and exemption number, calculate the probability that each above-mentioned user buys above-mentioned article；It is default according to above-mentioned article Expect purchase ratio, it is determined that buying the quantity of the user of above-mentioned article, and determine above-mentioned quantity to expect number；It is above-mentioned according to each The probability of the above-mentioned article of user's purchase order from big to small, determines that the several above-mentioned users of expectation buy the probability of above-mentioned article It is above-mentioned probability threshold value.

Second aspect, this application provides a kind of device for pushed information, the device includes：Receiving unit, configuration Click information for receiving the Item Information presented in user to user terminal；Determining unit, is configured to according to above-mentioned thing Product information determines that above-mentioned user buys the first expense deduction and exemption number and the costs on the higher scale deduction and exemption of the article indicated by above-mentioned Item Information Number, above-mentioned first expense deduction and exemption number reduces or remits number less than or equal to above-mentioned costs on the higher scale；Push unit, is configured to according to above-mentioned point Information and above-mentioned first expense deduction and exemption number are hit, following information pushing step is performed：Taken according to above-mentioned click information and above-mentioned first With deduction and exemption number and the probability calculation model of training in advance, determine that above-mentioned user buys the probability of above-mentioned article, above-mentioned probability meter Calculate click information and user when model provides the user the expense deduction and exemption of the first expense deduction and exemption number for being characterized in and buy article Corresponding relation between probability；Determine above-mentioned probability whether more than or equal to default probability threshold value；It is above-mentioned in response to determining Probability is more than or equal to above-mentioned default probability threshold value, and being pushed to above-mentioned user terminal includes that above-mentioned first expense reduces or remits the letter of number Breath；Updating block, is configured to, in response to determining above-mentioned probability less than above-mentioned default probability threshold value, increase above-mentioned first and take Number is reduced or remitted to update above-mentioned first expense with the numerical value of deduction and exemption number, and it is determined that the first expense deduction and exemption number after updating is less than or waits When above-mentioned costs on the higher scale reduces or remits number, continue executing with above- mentioned information and push step.

In certain embodiments, above-mentioned determining unit is further configured to：According to above-mentioned Item Information, for storing Above-mentioned Item Information determines the expense of the article indicated by above-mentioned Item Information with corresponding expense deduction and exemption number range list Reduce or remit the scope of number；Determine that the least cost of above-mentioned article reduces or remits number and above-mentioned maximum from the scope of above-mentioned expense deduction and exemption number Expense reduces or remits number；Determine the first expense deduction and exemption number that above-mentioned least cost deduction and exemption number is above-mentioned article.

In certain embodiments, above-mentioned updating block is further configured to：In response to the first expense after above-mentioned renewal Deduction and exemption number reduces or remits number more than above-mentioned costs on the higher scale, stops execution above- mentioned information and pushes step；Being pushed to above-mentioned user terminal includes Above-mentioned costs on the higher scale reduces or remits the information of number.

In certain embodiments, said apparatus also include probability calculation model determining unit, and above-mentioned probability calculation model is true Order unit includes：Acquisition module, is configured to from the user for obtaining multiple users in the buffer zone for storing user data Data, above-mentioned user data includes the click information of user, expense deduction and exemption number and purchase information；Training module, is configured to profit Probability computation model is trained with the user data of above-mentioned multiple users, the probability calculation mould of above-mentioned training in advance is determined Type.

In certain embodiments, above-mentioned training module is further configured to：Feature is extracted from above-mentioned user data Information, and features described above information is added to characteristic information set to be selected, features described above information is related to user for describing Or the information related to article, perform following training process：By each single item characteristic information in above-mentioned characteristic information set to be selected Combined with the characteristic information in default characteristic information set respectively, train above-mentioned probability computation model, obtain multiple surveys Examination probability calculation model；It is determined that the minimum test probability computation model of multiple above-mentioned test probability computation model errors is surveyed for first Examination probability calculation model；It is determined that the spy in obtaining the characteristic information set to be selected that above-mentioned first test probability computation model is used Reference ceases；Compare above-mentioned first test probability computation model and above-mentioned probability computation model is calculated probability with reality generally The error of rate, the error that the probability of user's purchase article is calculated in response to above-mentioned first test probability computation model is first more than above-mentioned Beginning probability calculation model calculates the error of the probability of user's purchase article, determines that above-mentioned probability computation model is above-mentioned advance The probability calculation model of training；The error of the probability of user's purchase article is calculated in response to above-mentioned first test probability computation model Less than the error of the probability that above-mentioned probability computation model calculates user's purchase article, determine that above-mentioned first test probability is calculated Model is probability computation model, features described above information is deleted from above-mentioned characteristic information set to be selected, and be added to above-mentioned In characteristic information set, above-mentioned training process is continued executing with.

In certain embodiments, said apparatus also include probability threshold value determining unit, and above-mentioned probability threshold value determining unit is matched somebody with somebody Put for：From the buffer zone for storing user data, the user data of the multiple users for clicking on above-mentioned article is obtained, on Stating user data includes click information and expense deduction and exemption number；Click information of the above-mentioned probability calculation model according to each above-mentioned user Number is reduced or remitted with expense, the probability that each above-mentioned user buys above-mentioned article is calculated；According to the default expectation purchase ratio of above-mentioned article Example, it is determined that buying the quantity of the user of above-mentioned article, and determines above-mentioned quantity to expect number；According in each above-mentioned user's purchase The probability of article order from big to small is stated, determines that the probability that the several above-mentioned users of expectation buy above-mentioned article is above-mentioned probability Threshold value.

The third aspect, this application provides a kind of electronic equipment for pushed information, the electronic equipment includes：One or Multiple processors；Storage device, for storing one or more programs, when said one or multiple programs are by said one or many Individual computing device so that said one or multiple processor are realized as provided in above-mentioned first aspect for pushed information Method.

Fourth aspect, this application provides a kind of computer-readable recording medium for pushed information, is stored thereon with Computer program, the program is when executed by realizing the method for pushed information as provided in above-mentioned first aspect.

The application provide for pushed information square law device and electronic equipment, operated by using subscriber terminal equipment The click information of user determines to click on the expense deduction and exemption scope of Item Information, and the information meter of scope and user is reduced or remitted according to expense The probability that user buys the article is calculated, the size according to probability determines the expense deduction and exemption number of the user, and will subtract comprising the expense Exempt from several information pushings to the terminal of the user, realize targetedly information pushing.

Brief description of the drawings

By the detailed description made to non-limiting example made with reference to the following drawings of reading, the application other Feature, objects and advantages will become more apparent upon：

Fig. 1 is that the application can apply to exemplary system architecture figure therein；

Fig. 2 is the flow chart of one embodiment of the method for pushed information according to the application；

Fig. 3 a and Fig. 3 b are a schematic diagrames for application scenarios of the method for pushed information according to the application；

Fig. 4 is the flow chart of another embodiment of the method for pushed information according to the application；

Fig. 5 is the structural representation of one embodiment of the device for pushed information according to the application；

Fig. 6 is adapted for the structural representation for realizing the server of the embodiment of the present application or the computer system of electronic equipment Figure.

Specific embodiment

The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that, in order to Be easy to description, be illustrate only in accompanying drawing to about the related part of invention.

It should be noted that in the case where not conflicting, the feature in embodiment and embodiment in the application can phase Mutually combination.Describe the application in detail below with reference to the accompanying drawings and in conjunction with the embodiments.

Fig. 1 shows the method or the embodiment for pushed information device for pushed information that can apply the application Exemplary system architecture 100.

As shown in figure 1, system architecture 100 can include user terminal 101,102,103, network 104 and server 105. Network 104 is used to be provided between user terminal 101,102,103 and server 105 medium of communication link.Network 104 can be with Including various connection types, such as wired, wireless communication link or fiber optic cables etc..

User can be interacted with server 105 by network 104 using user terminal 101,102,103 and complete transaction Deng.Various shopping class applications, network trading platform application, social platform can be installed soft on user terminal 101,102,103 Part etc..

User terminal 101,102,103 can be with display screen and support the various electricity of shopping online, network trading Sub- equipment, including but not limited to smart mobile phone, panel computer, pocket computer on knee and desktop computer etc..

Server 105 can be to provide the server of various services, for example, can be to provide electric business platform management kimonos The application server of business, the application server is believed the service request sent on received user terminal 101,102,103 Breath is analyzed treatment, and result (such as to the subsidy information of user) is fed back into user terminal 101,102,103.

It should be noted that the method for pushed information that the embodiment of the present application is provided typically is held by server 105 OK, correspondingly, the device for pushed information is generally positioned in server 105.

It should be understood that the number of the user terminal, network and server in Fig. 1 is only schematical.According to realizing need Will, can have any number of user terminal, network and server.

With continued reference to Fig. 2, the flow of one embodiment of the method for pushed information according to the application is shown 200.This is used for the method for pushed information, comprises the following steps：

Step 201, receives the click information of the Item Information presented in user to user terminal.

In the present embodiment, the method for pushed information runs electronic equipment (such as service shown in Fig. 1 thereon Device) shopping online or network trading can be carried out using it from user by wired connection mode or radio connection Subscriber terminal equipment, receives the click information of the Item Information presented in user to user terminal.Wherein, above-mentioned Item Information can Being described in the form of word, as with the information described in the title of article, code name etc., can be described in the form of picture Information, can also be the information described in the form of web page interlinkage.The click information of above-mentioned user includes and user-related letter Breath and the information related to the article indicated by the Item Information that user is clicked on.

It is above-mentioned can be with user-related information for identifying the information, such as of user identity in user request information, can Being log-on message of the user in electric business platform；Can also be that the terminal bound with user in transaction in above-mentioned electric business platform sets Standby information, e.g., the information of the user being traded using the terminal device.It is above-mentioned signified with user is clicked on Item Information The information of the article correlation shown can be the information of the article of the information or user's concern of the article to be bought of user, e.g., use Title, the code of article, quantity, price of the article to be bought of family etc..

Step 202, according to above-mentioned Item Information determine above-mentioned user buy above-mentioned Item Information indicated by article the One expense reduces or remits number and costs on the higher scale deduction and exemption number.

In the present embodiment, based on click information resulting in step 201, above-mentioned electronic equipment is (such as shown in Fig. 1 Server) can be according to indicated by above-mentioned click information determines the Item Information that the user is clicked on article the first expense Deduction and exemption number and costs on the higher scale deduction and exemption number.

Here, expense deduction and exemption are businessman or electric business platform to buy the subsidy that the user of the article of the businessman provides, can be with It is coupons or be of use certificate that businessman or electric business platform are provided, to encourage user to buy the article of the businessman.Expense reduces or remits number It is the amount of the subsidy of the user that businessman or electric business platform are issued to buy the article with regard to the article.As an example, above-mentioned basis Click information determines that the user asks the first expense deduction and exemption number and costs on the higher scale deduction and exemption number of the article of purchase, and Ke Yishi is first First, according to information related to article in click information, e.g., the title or code of article, in the letter for storing businessman's article The record data of transaction or the operation of the article is obtained in breath storehouse.The name of article can be included in the record data of above-mentioned article Title, code, price, sales volume, surplus and buy the available subsidy amount of money scope etc. of the article businessman.Then, from upper The deduction and exemption of the first expense and costs on the higher scale deduction and exemption of the article are obtained in the record data for stating article.It should be noted that above-mentioned first Expense deduction and exemption number reduces or remits number less than or equal to above-mentioned costs on the higher scale.

Step 203, according to above-mentioned click information and above-mentioned first expense deduction and exemption number, performs following information pushing step：Son Step 2031,2032,2033.Wherein：

Sub-step 2031, according to the probability calculation of above-mentioned click information and above-mentioned first expense deduction and exemption number and training in advance Model, determines that above-mentioned user buys the probability of above-mentioned article.

In the present embodiment, above-mentioned electronic equipment training in advance probability calculation model, above-mentioned probability calculation model is used for table Levy right between the probability of click information and user's purchase article when the expense for providing the user the first expense deduction and exemption number is reduced or remitted Should be related to.Above-mentioned probability calculation model can determine that user buys the probability of article according to click information and expense deduction and exemption number.On Stating electronic equipment can be according to the data of the user determined with user-related information in above-mentioned click information, by above-mentioned user Data and the first expense deduction and exemption number imported into the probability calculation model of above-mentioned training in advance, obtain the user in businessman or electric business Platform is provided in the case of the subsidy of the first expense deduction and exemption number, buys the probability of the article.

Whether sub-step 2032, determine above-mentioned probability more than or equal to default probability threshold value.

In the present embodiment, there is probability threshold value in advance in above-mentioned electronic equipment, can be judged by above-mentioned probability threshold value Whether user buys article, if the probability of above-mentioned user purchase article is more than above-mentioned probability threshold value, user is likely to purchase this Article, conversely, user may not buy the article.Above-mentioned electronic equipment can be by relatively above-mentioned probability and default probability threshold Whether the size of value, determine the probability of the above-mentioned user purchase article determined in above-mentioned 2031 sub-step more than or equal to above-mentioned pre- If probability threshold value.

Sub-step 2033, in response to determining above-mentioned probability more than or equal to above-mentioned default probability threshold value, to above-mentioned use Family terminal is pushed includes that above-mentioned first expense reduces or remits the information of number.

In the present embodiment, the judged result based on above-mentioned sub-step 2032, if above-mentioned probability is more than or equal to above-mentioned Probability threshold value, then, in the case where businessman or electric business platform provide the user the subsidy of the first expense deduction and exemption number, above-mentioned user will Above-mentioned article can be bought.Server can be by the information pushing comprising above-mentioned first expense deduction and exemption number to the user terminal.

Step 204, in response to determining above-mentioned probability less than above-mentioned default probability threshold value, increases above-mentioned first expense and subtracts Exempt from several numerical value to update above-mentioned first expense deduction and exemption number, and it is determined that the first expense deduction and exemption number after updating is less than or equal to upper When stating costs on the higher scale deduction and exemption number, continue executing with above- mentioned information and push step 203.

In the present embodiment, above-mentioned electronic equipment is based on the determination result of above-mentioned sub-step 2032, if above-mentioned probability is small In default probability threshold value, then, represent in the case of the subsidy that businessman or electric business platform provide the user the first expense deduction and exemption number, Above-mentioned user will not buy above-mentioned article, or buy above-mentioned article possibility it is relatively low.To encourage user to buy the article, can be with The amount of raising expense deduction and exemption, that is, improve the amount of subsidy.The numerical value of number is reduced or remitted to update the first expense by increasing by the first expense With deduction and exemption number.Updating the first expense deduction and exemption number can reduce or remit number by improving above-mentioned first expense, and after subsidy amount will be improved The first expense deduction and exemption number reduce or remit number as new the first expense.Whether the first expense deduction and exemption number after judging to update is less than or waits Number is reduced or remitted in maximum first expense, if the first expense deduction and exemption number after updating reduces or remits number less than or equal to maximum first expense, Continue executing with above- mentioned information and push step 203.

It is the application of the method for information pushing according to the present embodiment with continued reference to Fig. 3 a and Fig. 3 b, Fig. 3 a and Fig. 3 b The schematic diagram of scene.In the application scenarios of Fig. 3 a and Fig. 3 b, user is soft by the shopping class installed on subscriber terminal equipment Part or network trading application program click on the information of the article (for example, as dried beef of commodity) indicated by certain Item Information； Afterwards, the management server of electric business platform receives the click information of above-mentioned user, and determines use according to user's click information The first expense deduction and exemption number and costs on the higher scale deduction and exemption number of the article indicated by Item Information that family is clicked on；Finally, above-mentioned management Server determines that above-mentioned user buys above-mentioned article according to the click information of user and the first expense deduction and exemption number of above-mentioned article The expense that can be obtained reduces or remits the subsidy amount of money of number.As an example, as shown in Figure 3 a, above-mentioned user installs by terminal device Network trading application program click the information " Mars dried beef " for being presented in user terminal, show this in above-mentioned transaction interface " Mars dried beef " information, including article univalent information, and the information such as the selected number of articles of user, 301 in such as Fig. 3 a It is shown.When during user clicks on above-mentioned " Mars dried beef " information " it is determined that " key after, point of the above-mentioned management server according to user The information of hitting determine the information related to above-mentioned " Mars dried beef " information and with above-mentioned user-related information；Finally, as schemed Shown in 3b, determine that businessman or electric business platform buy the subsidy of the indicated article of above-mentioned " Mars dried beef " letter to above-mentioned user Amount, and will comprising the expense deduction and exemption number information pushing to user terminal, as shown in 302 in Fig. 3 b.

The method that above-described embodiment that the application takes is provided is obtained and user-related letter by the click information of user Breath and the information related to article, then, user are determined according to user-related information and the information related with article The expense for buying the article reduces or remits the subsidy amount of money of number, is user by the information pushing comprising expense deduction and exemption number to user terminal Rational expense deduction and exemption information is provided, targetedly information pushing is realized.

With further reference to Fig. 4, it illustrates the flow of another embodiment of the method for determining user's subsidy amount of money 400.This is used for the flow 400 of the method for determining user's subsidy amount of money, comprises the following steps：

Step 401, receives the click information of the Item Information presented in user to user terminal.

In the present embodiment, the method for pushed information runs electronic equipment (such as service shown in Fig. 1 thereon Device) network trading or shopping online can be carried out using it from user by wired connection mode or radio connection Terminal, receives the click information of Item Information of the user to presenting on the subscriber terminal.Wherein, above-mentioned Item Information can be text The information of the forms such as word, picture or web page interlinkage description, the click solicited message of above-mentioned user includes and user-related information And the information related to the article indicated by the Item Information that user is clicked on.

Step 402, according to above-mentioned Item Information determine above-mentioned user buy above-mentioned Item Information indicated by article the One expense reduces or remits number and costs on the higher scale deduction and exemption number.

In the present embodiment, based on click information resulting in step 401, above-mentioned electronic equipment can be according to above-mentioned point The Item Information hit in information determine the article indicated by the Item Information that the user is clicked on the first expense deduction and exemption number and Costs on the higher scale reduces or remits number.

Above-mentioned expense reduces or remits the subsidy that the user of the article for being businessman or electric business platform to buy the businessman provides, above-mentioned to take Can be the coupons or be of use certificate etc. that businessman or electric business platform are provided with deduction and exemption, to encourage user to buy the thing of the businessman Product.Above-mentioned expense deduction and exemption number is the amount of the subsidy of the user that businessman or electric business platform are issued to buy the article with regard to the article. Businessman or electric business platform can pre-set available expense deduction and exemption number scope of the article etc..Determine the first expense of the article Number is reduced or remitted with deduction and exemption number and maximum benefit expense.It should be noted that above-mentioned first expense deduction and exemption number maximum takes less than or equal to above-mentioned With deduction and exemption number.

In some optional implementations of the present embodiment, the thing of received click information in above-mentioned steps 401 Product information, above-mentioned electronic equipment is reducing or remitting number for storing above-mentioned Item Information according to above-mentioned Item Information with corresponding expense In range list, determine that the expense of the article indicated by above-mentioned Item Information reduces or remits the scope of number；Number is reduced or remitted from above-mentioned expense Scope in determine the article least cost deduction and exemption number and costs on the higher scale deduction and exemption number；Determine that above-mentioned least cost deduction and exemption number is The first expense deduction and exemption number of above-mentioned article.

Above-mentioned Item Information can be the title of article, code etc. for recognizing the information of the article identity.Above-mentioned electronics Equipment prestores the scope of the expense deduction and exemption number of article, it is possible to use list, and Item Information and the article expense are reduced or remitted into number Scope shows.Above-mentioned electronic equipment searches the Item Title or generation according to the title or code of above-mentioned article from above-mentioned list Expense corresponding to code reduces or remits the scope of number.Can be using the minimum value of the scope of above-mentioned expense deduction and exemption number as the of above-mentioned article One expense reduces or remits number, the maximum of the scope of above-mentioned expense deduction and exemption number can be reduced or remitted into number as the costs on the higher scale of above-mentioned article.

Step 403, according to above-mentioned click information and above-mentioned first expense deduction and exemption number, performs following information pushing step：Son Step 4031,4032,4033.Wherein：

Sub-step 4031, according to the probability calculation of above-mentioned click information and above-mentioned first expense deduction and exemption number and training in advance Model, determines that above-mentioned user buys the probability of above-mentioned article.

In some optional implementations of the present embodiment, also including determine above-mentioned probability calculation model the step of, on The step of stating determination above-mentioned probability calculation model, including：From for obtaining multiple users in the buffer zone for storing user data User data, the click information of above-mentioned user data including user, expense deduction and exemption number and purchase information；By above-mentioned multiple users User data imported into probability computation model as training data, using above-mentioned multiple users user data training just Beginning probability calculation model, determines the probability calculation model of above-mentioned training in advance.

Here it is possible to obtain the classification belonging to the title of user click article, article, time letter from user data Cease, whether buy, whether using the characteristic information such as subsidy, the amount of money, the quantity purchase of subsidy.Above-mentioned probability computation model root It is trained according to upper characteristic information, training obtains probability calculation model.

In some optional implementations of the present embodiment, the determination of above-mentioned probability calculation model also includes：From above-mentioned Characteristic information is extracted in user data, and features described above information is added to characteristic information set to be selected, features described above information It is for describing information related to user or related with article, performing following training process：By above-mentioned characteristic information collection to be selected Each single item characteristic information in conjunction is combined with the characteristic information in default characteristic information set respectively, trains above-mentioned probability Computation model, obtains multiple test probability computation models；It is determined that the minimum survey of error in multiple above-mentioned test probability computation models Examination probability calculation model is the first test probability computation model；It is determined that obtaining what above-mentioned first test probability computation model was used Characteristic information in characteristic information set to be selected；Compare above-mentioned first test probability computation model and above-mentioned probability calculates mould Type calculates the error of the probability of user's purchase article, and user's purchase article is calculated in response to above-mentioned first test probability computation model Probability error calculated more than above-mentioned probability computation model user's purchase article probability error, determine above-mentioned initial Probability calculation model is the probability calculation model of above-mentioned training in advance；

The error that the probability of user's purchase article is calculated in response to the first test probability computation model is initial general less than above-mentioned Rate computation model calculates the error of the probability of user's purchase article, determines that the first test probability computation model is calculated for probability Model, deletes features described above information from above-mentioned characteristic information set to be selected, and is added in features described above information aggregate, continues Perform above-mentioned training process.

Features described above information be can be used in user data description and user-related information and/or with Item Information institute The related information of the article of instruction.Above-mentioned can be the information of mark user identity with user-related information, can be user Operation behavior information, wherein, the operation behavior of user can be click on Item Information, can place an order, buy article etc. Operation behavior.As an example, features described above information can be：Description user purchase or the time interval (example of click Item Information Such as, user mostly in 10-12 click on check article, article is bought during 20-21), the sex of user, whether use subsidy/expense With deduction and exemption (for example, the user can buy the article when article has subsidy/expense to reduce or remit) etc..It is above-mentioned signified with Item Information The information of the article correlation shown can be the classification (food, clothing, traffic, household etc.) of article, the expense deduction and exemption information of article (whether having subsidy, scope of subsidy etc.).

The error of above-mentioned determination test probability computation model, can be bought by above-mentioned test probability computation model user The difference of the probability of article and the probability of actual purchase article.It is appreciated that the probability of above-mentioned user's actual purchase article is 0 or 100%.If user does not buy above-mentioned article, the probability of actual purchase article is 0；If user buys above-mentioned thing Product, then the probability of actual purchase article is 100%.

As an example, above-mentioned characteristic information set to be selected includes two characteristic informations, characteristic information one is the time buying It is festivals or holidays, characteristic information two is cup for Item Title, features described above information one and characteristic information two is added separately to Characteristic information set is stated, trains above-mentioned probability computation model to obtain two test probability computation models, respectively test general Rate computation model one and test probability computation model two.

Determine two errors of above-mentioned test probability computation model performance, can be that above-mentioned test probability computation model is calculated The probability of user's purchase article and the error amount of the probability for buying article of user's reality.For example, by user A, user B and user The data of C are directed respectively into above-mentioned test probability computation model.Above-mentioned two test probability computation model is calculated above-mentioned The probability of user A, user B and user C purchase articles is 0.85,0.2,0.90, and 0.7,0.4,0.75.And above-mentioned user A and User C actual purchases article, user B does not buy article.Can determine that above-mentioned test probability computation model one is calculated general , closer to the fact, performance is more excellent, i.e., error is small for rate, determines that above-mentioned test probability computation model one calculates mould for the first test probability Type.

Whether sub-step 4032, determine above-mentioned probability more than or equal to default probability threshold value.

In the present embodiment, there is probability threshold value in advance in above-mentioned electronic equipment.Above-mentioned electronic equipment can be by doing Whether the mode of difference determines the probability of the above-mentioned user purchase article determined in above-mentioned sub-step 4031 more than or equal to upper State default probability threshold value.

In some optional implementations of the present embodiment, above-mentioned probability threshold value can be determined by the steps： From the buffer zone for storing user data, the use of the multiple users for clicking on the article indicated by above-mentioned Item Information is obtained User data, above-mentioned user data includes click information and expense deduction and exemption number；Above-mentioned probability calculation model is according to each above-mentioned user Click information and expense deduction and exemption number, calculate the probability that each above-mentioned user buys above-mentioned article；It is default according to above-mentioned article Expect purchase ratio, it is determined that buying the quantity of the user of above-mentioned article, and determine above-mentioned quantity to expect number；It is above-mentioned according to each The probability of the above-mentioned article of user's purchase order from big to small, determines that the above-mentioned several above-mentioned users of expectation buy above-mentioned article Probability is above-mentioned probability threshold value.

The user data that multiple users of the article indicated by above-mentioned Item Information are clicked in above-mentioned acquisition can be, from being used for The data of the different user of the acquirement same Item Information of click in the buffer zone of user data are stored, for example, being used for from above-mentioned The user data of the user for clicking on " xxx " the Space cup information of being somebody's turn to do is obtained in the buffer zone of storage user data.Above-mentioned click The user of " xxx " Space cup information includes that purchase is somebody's turn to do the user of " xxx " Space cup and only clicks on the use paid close attention to without buying Family.

Click information and expense the deduction and exemption number of the user are obtained from each user data.The expense deduction and exemption number of above-mentioned user It is that businessman or electric business platform can buy the amount that the article provides subsidy for user.If above-mentioned user have purchased the article, Then, the amount for being provided according to expense deduction and exemption number provides expense and reduces or remits to the user；If user does not buy the article, then Expense deduction and exemption are not provided, meanwhile, above-mentioned user does not purchase when illustrating that the amount for providing expense deduction and exemption number in businessman or platform is subsidized Buy the article.

The expectation set in advance purchase ratio of above-mentioned article is to preset ratio, is that businessman or electric business platform are desired The ratio of the user of above-mentioned article is bought in the user for clicking on the above-mentioned Item Information of concern.Such as, 100 users click " xxx " Space cup is stated, businessman or electric business platform estimate 30% conversion ratio, i.e. there may be 30 in above-mentioned 100 users The article is bought in user's selection.

The above-mentioned above-mentioned probability threshold value of determination be determined from above-mentioned expectation purchase ratio purchase article user, from really The minimum probability for buying above-mentioned article is selected in the user for making as above-mentioned probability threshold value.

The above-mentioned above-mentioned probability threshold value of determination can also be by following process reality：The quantity of user is determined, is purchased according to expectation The quantity for buying ratio and user calculates the quantity that the user of article is bought in expectation, used as expectation number；According to each above-mentioned user The probability of above-mentioned article order from big to small is bought, determines that the several above-mentioned users of expectation buy the value of the probability of above-mentioned article It is above-mentioned probability threshold value.

As an example, there is 100 users to click the Item Information in sample, the expectation purchase ratio that businessman estimates is 30%, in all of above-mentioned 100 users, it is contemplated that have 30 user's purchase articles；Calculate above-mentioned 100 users purchase above-mentioned The probability of article, and sorted according to probability order from big to small, sequence is selected in the probability of the user of the 30th as probability Threshold value.

In some concrete implementation modes, above-mentioned determination probability threshold value can also be：Selected from above-mentioned multiple users Expect several users.Wherein, any user in the selected several users of expectation buys the probability of above-mentioned article, more than except upper State the several probability that above-mentioned article is bought with outdoor other users of selected expectation.From the above-mentioned several use of selected expectation Family is bought in the probability of above-mentioned article, determines that minimum probability is above-mentioned probability threshold value.

As an example, above-mentioned 100 users click Item Information, the conversion ratio that businessman estimates is 30%, it is contemplated that have 30 Individual user buys article；The probability that above-mentioned 100 users buy above-mentioned article is calculated, probability is selected from above-mentioned 100 users 30 maximum users, determine that the probability of the minimum user of the above-mentioned article probability of purchase is made from 30 users elected It is probability threshold value.

Sub-step 4033, in response to determining above-mentioned probability more than or equal to above-mentioned default probability threshold value, to above-mentioned use Family terminal is pushed includes that above-mentioned first expense reduces or remits the information of number.

In the present embodiment, the implementing result based on above-mentioned sub-step 4032, if above-mentioned probability is more than or equal to above-mentioned Probability threshold value, then, in the case where businessman or electric business platform provide the user the subsidy of the first expense deduction and exemption number, above-mentioned user will Above-mentioned article can be bought.Above-mentioned first expense is reduced or remitted number and subsidizes the amount of money as the user of above-mentioned user.Server will be comprising upper The information pushing of expense deduction and exemption number is stated to above-mentioned user terminal.

Step 404, in response to determining above-mentioned probability less than above-mentioned default probability threshold value, increases above-mentioned first expense and subtracts Exempt from several numerical value to update above-mentioned first expense deduction and exemption number, and it is determined that the first expense deduction and exemption number after updating is less than or equal to upper When stating costs on the higher scale deduction and exemption number, continue executing with above- mentioned information and push step 403.

In the present embodiment, above-mentioned electronic equipment is based on the implementing result of above-mentioned sub-step 4032, if above-mentioned probability is small In default probability threshold value, represent in the case where businessman or electric business platform provide the user the subsidy of the first expense deduction and exemption number, The possibility of above-mentioned user's purchase article is relatively low.The numerical value that number is reduced or remitted by increasing by the first expense reduces or remits number to update the first expense Excitation user's stock buys the article.The first expense after subsidy amount will be improved and reduce or remit number as new the first expense deduction and exemption number.Sentence Whether the first expense deduction and exemption number after disconnected renewal reduces or remits number less than or equal to maximum first expense, if the first expense after updating Deduction and exemption number reduces or remits number less than or equal to maximum first expense, continues executing with above- mentioned information and pushes step 403.

Step 405, number is reduced or remitted in response to the first expense deduction and exemption number after above-mentioned renewal more than above-mentioned costs on the higher scale, stops holding Row above- mentioned information pushes step 403, and being pushed to above-mentioned user terminal includes that above-mentioned costs on the higher scale reduces or remits the information of number.

In the present embodiment, above-mentioned costs on the higher scale deduction and exemption number is that businessman or electric business platform can be to the purchase things with regard to the article The maximum subsidy amount that the user of product provides.

The first expense deduction and exemption number after being updated in above-mentioned steps 404 reduces or remits number if greater than costs on the higher scale, i.e. user buys The possibility of the article is very low.Meanwhile, above-mentioned expense deduction and exemption number has also reached the upper limit of subsidy, so stopping performing above- mentioned information Push step 403.Being pushed to above-mentioned user terminal includes that above-mentioned costs on the higher scale reduces or remits the information of number.

Figure 4, it is seen that compared with the corresponding embodiments of Fig. 2, the determination of the user right information in the present embodiment The flow 400 of method highlights the information-pushing method to buying the relatively low user of the probability of article after raising expense deduction and exemption number, So as to realize pushing the information that number is reduced or remitted comprising more comprehensive expense to user terminal.

With further reference to Fig. 5, as the realization to method shown in above-mentioned each figure, this application provides a kind of user right letter One embodiment of the determining device of breath, the device embodiment is corresponding with the embodiment of the method shown in Fig. 2, and the device specifically may be used To be applied in various electronic equipments.

As shown in figure 5, the device 500 for pushed information of the present embodiment includes：Receiving unit 501, determining unit 502nd, push unit 503 and updating block 504.Wherein, receiving unit 501 is configured to receive in user to user terminal and presents Item Information click information.Determining unit 502 is configured to determine that above-mentioned user's purchase is above-mentioned according to above-mentioned Item Information The first expense deduction and exemption number and costs on the higher scale deduction and exemption number of the article indicated by Item Information, above-mentioned first expense deduction and exemption number be less than or Number is reduced or remitted equal to above-mentioned costs on the higher scale.Push unit 503 is configured to be reduced or remitted according to above-mentioned click information and above-mentioned first expense Number, performs following information pushing step：According to above-mentioned click information and above-mentioned first expense deduction and exemption number and training in advance it is general Rate computation model, determines that above-mentioned user buys the probability of above-mentioned article, and above-mentioned probability calculation model is used to be characterized in as user carries Corresponding relation when expense for the first expense deduction and exemption number is reduced or remitted between the probability of click information and user's purchase article；It is determined that on Whether probability is stated more than or equal to default probability threshold value；In response to determining that above-mentioned probability is default general more than or equal to above-mentioned Rate threshold value, being pushed to above-mentioned user terminal includes that above-mentioned first expense reduces or remits the information of number.Updating block 504 is configured to response In above-mentioned probability is determined less than above-mentioned default probability threshold value, the numerical value for increasing above-mentioned first expense deduction and exemption number is above-mentioned to update First expense reduces or remits number, and when it is determined that the first expense deduction and exemption number after updating reduces or remits number less than or equal to above-mentioned costs on the higher scale, Continue executing with above- mentioned information and push step.

In the present embodiment, based on the click information received in receiving unit 501, determining unit 502 determines article Expense deduction and exemption scope, push unit 503 according to above-mentioned click information and expense deduction and exemption scope determine user expense deduction and exemption Number, and will be including the information pushing of expense deduction and exemption number to user terminal, updating block is used to update the first expense deduction and exemption number, with Just being pushed to user includes that reasonable expense reduces or remits the information of number.

In the present embodiment, for pushed information device 500 receiving unit 501 can by wired connection mode or Person's radio connection carries out the terminal of shopping online or network trading from user using it, is in reception user to user terminal The click information of existing Item Information.Wherein, above-mentioned Item Information can be the article described by the form of word, the picture Information, or can be the information that article is described in the form of web page interlinkage.The click information of above-mentioned user includes related to user Information and the information related to article.

In the present embodiment, determining unit 502 determines that user buys according to the click information that receiving unit 501 is received The expense of the article indicated by above-mentioned Item Information reduces or remits the scope of number, so that it is determined that going out the first expense deduction and exemption number and costs on the higher scale Deduction and exemption number.Wherein, the scope of above-mentioned expense deduction and exemption number can be that businessman or electric business platform provide benefit to buy the user of the article The scope of patch；Businessman or electric business platform can pre-set the scope that above-mentioned expense reduces or remits number.

In the present embodiment, push unit 503 reduces or remits number by adjusting expense, and the general of the article is bought to improve user Rate, it is that corresponding the first expense being somebody's turn to do reduces or remits number that user is bought into the probability of the article more than default probability threshold value, as The user buys the expense deduction and exemption volume provided during the article.By the information pushing comprising the first expense deduction and exemption number to user terminal.

In the present embodiment, updating block 504 can be according to the user's purchase calculated in above-mentioned push unit 503 The probability of above-mentioned article is less than above-mentioned default probability threshold value, represents the subsidy situation that number is reduced or remitted in first expense that provides the user Under, the possibility that user buys above-mentioned article is relatively low.The numerical value of number is reduced or remitted to update above-mentioned first expense by increasing by the first expense With deduction and exemption number, to encourage user to buy the article.

In some optional implementations of the present embodiment, above-mentioned determining unit 502 is further configured to：According to upper Item Information is stated, for storing above-mentioned Item Information with corresponding expense deduction and exemption number range list, above-mentioned article is determined The expense of the article indicated by information reduces or remits the scope of number；The most tip of above-mentioned article is determined from the scope of expense deduction and exemption number Number is reduced or remitted with deduction and exemption number and above-mentioned costs on the higher scale；Determine the first expense deduction and exemption number that least cost deduction and exemption number is the article.Here, The list that Item Information reduces or remits number scope with expense is previously stored with the device 500 for pushed information, can be according to thing The information of the marking articles identity such as title or code of product information finds out expense deduction and exemption number scope from above-mentioned list.First takes Can be the minimum value that expense reduces or remits number scope with deduction and exemption number；Costs on the higher scale deduction and exemption number can be expense deduction and exemption number scope in most Big value.

In some optional implementations of the present embodiment, updating block 504 is further configured to：In response to updating The first expense deduction and exemption number afterwards reduces or remits number more than costs on the higher scale, stops execution above- mentioned information and pushes step；To above-mentioned user terminal Push includes that above-mentioned costs on the higher scale reduces or remits the information of number.Here, the first expense after renewal reduces or remits number if greater than costs on the higher scale Deduction and exemption number, i.e. the possibility that user buys the article is very low.Meanwhile, expense deduction and exemption number has also reached the upper limit of subsidy, so stopping Only perform above- mentioned information and push step.Being pushed to above-mentioned user terminal includes that costs on the higher scale reduces or remits the information of number.

In some optional implementations of the present embodiment, the above-mentioned device 500 for pushed information also includes probability Computation model determining unit, including：Acquisition module and training module.Wherein, acquisition module, is configured to from for storing user The user data of multiple users is obtained in the buffer zone of data, above-mentioned user data includes that the click information of user, expense subtract Exempt from the purchase information of number and above-mentioned user.Training module, is configured to initial using the user data training of above-mentioned multiple users Probability calculation model, determines the probability calculation model of above-mentioned training in advance.Here it is possible to obtain the user from user data The classification belonging to the title of article, article, temporal information are clicked on, whether bought, whether used subsidy, the amount of money of subsidy, purchase The information such as quantity.Above-mentioned probability computation model is trained according to upper characteristic information, and training obtains probability calculation model.

In some optional implementations of the present embodiment, above-mentioned training module is further configured to：From above-mentioned use Characteristic information is extracted in user data, and characteristic information is added to characteristic information set to be selected, wherein, characteristic information be for Characterize and user behavior or the information related with article, the following training process of execution：

By each single item characteristic information in characteristic information set to be selected respectively with default characteristic information set in feature Information combination, trains above-mentioned probability computation model, obtains multiple test probability computation models；It is determined that multiple above-mentioned tests are general The minimum test probability computation model of error is the first test probability computation model in rate computation model, it is determined that obtaining above-mentioned first Characteristic information in the characteristic information set to be selected that test probability computation model is used；

Compare the first test probability computation model and above-mentioned probability computation model is calculated probability and actual probabilities Error, in response to the first test probability computation model calculate user purchase article probability error be more than above-mentioned probability Computation model calculates the error of the probability of user's purchase article, determines that above-mentioned probability computation model is above-mentioned training in advance Probability calculation model；

Features described above information is to can be used for the description information related to the behavior of user and/or and article in user data The information of the article correlation indicated by information.

The error of above-mentioned determination test probability computation model, can be bought by above-mentioned test probability computation model user The difference of the probability of article and the probability of actual purchase article.It is appreciated that the probability of user's actual purchase article be 0 or 100%.If user does not buy above-mentioned article, the probability of actual purchase article is 0；If user buys above-mentioned article, Then the probability of actual purchase article is 100%.

In some optional implementations of the present embodiment, the device 500 for pushed information also includes probability threshold value Determining unit, above-mentioned probability threshold value determining unit is configured to：

From the buffer zone for storing user data, the multiple for clicking on the article indicated by above-mentioned Item Information is obtained The user data of user, user data includes click information and expense deduction and exemption number；Above-mentioned probability calculation model is above-mentioned according to each Click information and expense the deduction and exemption number of user, calculate the probability that each user buys above-mentioned article；According to the article default phase Purchase ratio is hoped, it is determined that buying the quantity of the user of above-mentioned article, and determines above-mentioned quantity to expect number；Purchased according to each user The probability of article order from big to small is bought, determines that the probability that the several users of expectation buy the article is probability threshold value.

Here, above-mentioned multiple user data have been click on the user data of the user of same Item Information.Above-mentioned expectation purchase The ratio of buying is the ratio that businessman or electric business platform pre-set, and is that businessman or electric business platform are desired in the click above-mentioned article of concern The ratio of the user of above-mentioned article is bought in the user of information.

Present invention also provides a kind of electronic equipment, the electronic equipment includes：One or more processors；Storage device, For storing one or more programs, when this, one or more programs are executed by one or more processors so that this or Multiple processors realize the method described by any optional implementation in the corresponding embodiments of Fig. 2 or the embodiment.

Below with reference to Fig. 6, it illustrates the calculating for being suitable to server or electronic equipment for realizing the embodiment of the present application The structural representation of machine system 600.Server or electronic equipment shown in Fig. 6 are only an example, should not be to the application reality Apply the function of example and carry out any limitation using range band.

As shown in fig. 6, computer system 600 includes CPU (CPU) 601, it can be according to storage read-only Program in memory (ROM) 602 or be loaded into program in random access storage device (RAM) 603 from storage part 608 and Perform various appropriate actions and treatment.In RAM 603, the system that is also stored with 600 operates required various programs and data. CPU 601, ROM 602 and RAM 603 are connected with each other by bus 604.Input/output (I/O) interface 605 is also connected to always Line 604.

I/O interfaces 605 are connected to lower component：Including the importation 606 of keyboard, mouse etc.；Penetrated including such as negative electrode The output par, c 607 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage part 608 including hard disk etc.； And the communications portion 609 of the NIC including LAN card, modem etc..Communications portion 609 via such as because The network of spy's net performs communication process.Driver 610 is also according to needing to be connected to I/O interfaces 605.Detachable media 611, such as Disk, CD, magneto-optic disk, semiconductor memory etc., as needed on driver 610, in order to read from it Computer program be mounted into as needed storage part 608.

Especially, in accordance with an embodiment of the present disclosure, the process above with reference to flow chart description may be implemented as computer Software program.For example, embodiment of the disclosure includes a kind of computer program product, it includes being carried on computer-readable medium On computer program, the computer program includes the program code for the method shown in execution flow chart.In such reality Apply in example, the computer program can be downloaded and installed by communications portion 609 from network, and/or from detachable media 611 are mounted.When the computer program is performed by CPU (CPU) 601, limited in execution the present processes Above-mentioned functions.

It should be noted that computer-readable medium described herein can be computer-readable signal media or meter Calculation machine readable storage medium storing program for executing or the two are combined.Computer-readable recording medium can for example be but not limited to The system of electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor, device or device, or it is any more than combination.Computer-readable The more specifically example of storage medium can be included but is not limited to：Electrical connection, portable computing with one or more wires Machine disk, hard disk, random access storage device (RAM), read-only storage (ROM), erasable programmable read only memory (EPROM Or flash memory), optical fiber, portable compact disc read-only storage (CD-ROM), light storage device, magnetic memory device or above-mentioned Any appropriate combination.In this application, computer-readable recording medium can be it is any comprising or storage program it is tangible Medium, the program can be commanded execution system, device or device and use or in connection.And in this application, Computer-readable signal media can include the data-signal propagated in a base band or as a carrier wave part, wherein carrying Computer-readable program code.The data-signal of this propagation can take various forms, including but not limited to electromagnetism letter Number, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer-readable storage medium Any computer-readable medium beyond matter, the computer-readable medium can be sent, propagated or be transmitted for being held by instruction Row system, device or device are used or program in connection.The program code included on computer-readable medium Can be transmitted with any appropriate medium, including but not limited to：Wirelessly, electric wire, optical cable, RF etc., or above-mentioned any conjunction Suitable combination.

Flow chart and block diagram in accompanying drawing, it is illustrated that according to the system of the various embodiments of the application, method and computer journey The architectural framework in the cards of sequence product, function and operation.At this point, each square frame in flow chart or block diagram can generation One part for module, program segment or code of table a, part for the module, program segment or code is used comprising one or more In the executable instruction of the logic function for realizing regulation.It should also be noted that in some are as the realization replaced, being marked in square frame The function of note can also occur with different from the order marked in accompanying drawing.For example, two square frames for succeedingly representing are actually Can perform substantially in parallel, they can also be performed in the opposite order sometimes, this is depending on involved function.Also to note Meaning, the combination of the square frame in each square frame and block diagram and/or flow chart in block diagram and/or flow chart can be with holding The fixed function of professional etiquette or the special hardware based system of operation are realized, or can use specialized hardware and computer instruction Combination realize.

Being described in involved unit in the embodiment of the present application can be realized by way of software, it is also possible to by hard The mode of part is realized.Described unit can also be set within a processor, for example, can be described as：A kind of processor bag Include receiving unit, determining unit, push unit and updating block.Wherein, the title of these units not structure under certain conditions Paired unit restriction in itself, for example, receiving unit is also described as " receiving the thing presented in user to user terminal The unit of the click information of product information ".

Used as on the other hand, present invention also provides a kind of computer-readable medium, the computer-readable medium can be Included in device described in above-described embodiment；Can also be individualism, and without in allocating the device into.Above-mentioned calculating Machine computer-readable recording medium carries one or more program, when said one or multiple programs are performed by the device so that should Device：Receive the click information of the Item Information presented in user to user terminal；According to above-mentioned Item Information, above-mentioned use is determined The first expense deduction and exemption number and costs on the higher scale deduction and exemption number of the article indicated by above-mentioned Item Information are bought in family, and above-mentioned first expense subtracts Exempt from number and reduce or remit number less than or equal to above-mentioned costs on the higher scale；According to above-mentioned click information and above-mentioned first expense deduction and exemption number, perform such as Lower information pushing step：According to above-mentioned click information and the probability calculation mould of above-mentioned first expense deduction and exemption number and training in advance Type, determines that above-mentioned user buys the probability of above-mentioned article, and above-mentioned probability calculation model is used to describe providing the user the first expense Click information when being reduced or remitted with the expense of deduction and exemption number and the corresponding relation between the probability of user's purchase article；Determine above-mentioned probability Whether default probability threshold value is more than or equal to；In response to determining that above-mentioned probability is more than or equal to above-mentioned default probability threshold Value, being pushed to above-mentioned user terminal includes that above-mentioned first expense reduces or remits the information of number；In response to determining above-mentioned probability less than upper Default probability threshold value is stated, increases the numerical value of above-mentioned first expense deduction and exemption number to update above-mentioned first expense deduction and exemption number, and true When the first expense deduction and exemption number after updating calmly reduces or remits number less than or equal to above-mentioned costs on the higher scale, above- mentioned information push step is continued executing with Suddenly.

Above description is only the preferred embodiment and the explanation to institute's application technology principle of the application.People in the art Member is it should be appreciated that involved invention scope in the application, however it is not limited to the technology of the particular combination of above-mentioned technical characteristic Scheme, while should also cover in the case where foregoing invention design is not departed from, is carried out by above-mentioned technical characteristic or its equivalent feature Other technical schemes for being combined and being formed.Such as features described above has similar work(with (but not limited to) disclosed herein The technical scheme that the technical characteristic of energy is replaced mutually and formed.

Claims

1. a kind of method for pushed information, it is characterised in that methods described includes：

Receive the click information of the Item Information presented in user to user terminal；

First expense of the article according to indicated by the Item Information determines user's purchase Item Information reduces or remits number Number is reduced or remitted with costs on the higher scale, the first expense deduction and exemption number reduces or remits number less than or equal to the costs on the higher scale；

According to the click information and first expense deduction and exemption number, following information pushing step is performed：Letter is clicked on according to described Breath and first expense reduce or remit the probability calculation model of number and training in advance, determine that the user buys the general of the article Rate, the probability calculation model is used to be characterized in click information and use when the expense for providing the user the first expense deduction and exemption number is reduced or remitted Corresponding relation between the probability of family purchase article；Determine the probability whether more than or equal to default probability threshold value；Response In the probability is determined more than or equal to the default probability threshold value, being pushed to the user terminal includes first expense With the information of deduction and exemption number；

In response to determining the probability less than the default probability threshold value, increase the numerical value of the first expense deduction and exemption number with The first expense deduction and exemption number is updated, and it is determined that the first expense deduction and exemption number after updating subtracts less than or equal to the costs on the higher scale When exempting from several, continue executing with described information and push step.

2. method according to claim 1, it is characterised in that described that user's purchase is determined according to the Item Information The first expense deduction and exemption number and costs on the higher scale deduction and exemption number of the article indicated by the Item Information, including：

According to the Item Information, reduced or remitted in number range list with corresponding expense for storing the Item Information, it is determined that The expense for going out the article indicated by the Item Information reduces or remits the scope of number；

Least cost deduction and exemption number and the costs on the higher scale deduction and exemption of the article are determined from the scope of expense deduction and exemption number Number；

Determine the first expense deduction and exemption number that the least cost deduction and exemption number is the article.

3. method according to claim 1, it is characterised in that methods described also includes：

Number is reduced or remitted more than the costs on the higher scale in response to the first expense deduction and exemption number after the renewal, is stopped execution described information and is pushed away Send step；

Being pushed to the user terminal includes that the costs on the higher scale reduces or remits the information of number.

4. method according to claim 1, it is characterised in that methods described also includes determining the probability calculation model The step of step, determination probability calculation model, including：

From the user data for obtaining multiple users in the buffer zone for storing user data, the user data includes user Click information, expense deduction and exemption number and purchase information；

Probability computation model is trained using the user data of the multiple user, the probability meter of the training in advance is determined Calculate model.

5. method according to claim 4, it is characterised in that the user data training using the multiple user is just Beginning probability calculation model, determines the probability calculation model of the training in advance, including：

Characteristic information is extracted from the user data, and the characteristic information is added to characteristic information set to be selected, institute It is for describing information related to user or related with article, performing following training process to state characteristic information：

By each single item characteristic information in the characteristic information set to be selected respectively with default characteristic information set in feature Information combination, trains the probability computation model, obtains multiple test probability computation models；It is determined that multiple tests are general The minimum test probability computation model of error is the first test probability computation model in rate computation model；It is determined that obtaining described first Characteristic information in the characteristic information set to be selected that test probability computation model is used；

Compare the first test probability computation model and the probability computation model is calculated probability and actual probabilities Error, the error that the probability of user's purchase article is calculated in response to the first test probability computation model is initial more than described Probability calculation model calculates the error of the probability of user's purchase article, determines that the probability computation model is the advance instruction Experienced probability calculation model；

The error that the probability of user's purchase article is calculated in response to the first test probability computation model is initial general less than described Rate computation model calculates the error of the probability of user's purchase article, determines that the first test probability computation model is probability Computation model, deletes the characteristic information from the characteristic information set to be selected, and is added in the characteristic information set, Continue executing with the training process.

6. method according to claim 1, it is characterised in that methods described also includes determining the step of the probability threshold value Suddenly, the step of determination probability threshold value includes：

From the buffer zone for storing user data, the user data of the multiple users for clicking on the article is obtained, it is described User data includes click information and expense deduction and exemption number；

The probability calculation model reduces or remits number according to the click information and expense of each user, calculates each described user's purchase Buy the probability of the article；

According to the default expectation purchase ratio of the article, it is determined that buying the quantity of the user of the article, and the number is determined Measure to expect number；

The probability of article order from big to small is bought according to user each described, the several users' purchases of expectation are determined The probability for buying the article is the probability threshold value.

7. a kind of device for pushed information, it is characterised in that described device includes：

Receiving unit, is configured to receive the click information of the Item Information presented in user to user terminal；

Determining unit, is configured to the article according to indicated by the Item Information determines user's purchase Item Information The first expense deduction and exemption number and costs on the higher scale deduction and exemption number, first expense deduction and exemption number is less than or equal to costs on the higher scale deduction and exemption Number；

Push unit, is configured to, according to the click information and first expense deduction and exemption number, perform following information pushing step Suddenly：According to the click information and the probability calculation model of first expense deduction and exemption number and training in advance, the use is determined The probability of the article is bought at family, and the probability calculation model is used to be characterized in the expense that first expense that provides the user reduces or remits number Corresponding relation during deduction and exemption between the probability of click information and user's purchase article；Determine the probability whether more than or equal to pre- If probability threshold value；In response to determining the probability more than or equal to the default probability threshold value, to the user terminal Push includes that first expense reduces or remits the information of number；

Updating block, is configured in response to determining that the probability, less than the default probability threshold value, increases described first The numerical value of expense deduction and exemption number to update first expense deduction and exemption number, and it is determined that the first expense deduction and exemption number after updating be less than or When reducing or remitting number equal to the costs on the higher scale, continue executing with described information and push step.

8. device according to claim 7, it is characterised in that the determining unit is further configured to：

9. device according to claim 7, it is characterised in that the updating block is further configured to：

10. device according to claim 7, it is characterised in that described device also includes probability calculation model determining unit, The probability calculation model determining unit includes：

Acquisition module, is configured to from the user data for obtaining multiple users in the buffer zone for storing user data, institute State click information of the user data including user, expense deduction and exemption number and purchase information；

Training module, is configured to, using the user data training probability computation model of the multiple user, determine institute State the probability calculation model of training in advance.

11. devices according to claim 10, it is characterised in that the training module is further configured to：

By each single item characteristic information in the characteristic information set to be selected respectively with default characteristic information set in feature Information combination, trains the probability computation model, obtains multiple test probability computation models；It is determined that multiple tests are general The minimum test probability computation model of rate computation model error is the first test probability computation model；It is determined that obtain described first surveying Characteristic information in the characteristic information set to be selected that examination probability calculation model is used；

12. devices according to claim 7, it is characterised in that described device also includes probability threshold value determining unit, described Probability threshold value determining unit is configured to：

13. a kind of electronic equipments for pushed information, it is characterised in that the electronic equipment includes：

One or more processors；

Storage device, for storing one or more programs,

When one or more of programs are by one or more of computing devices so that one or more of processor realities The existing method as described in any in claim 1-6.

A kind of 14. computer-readable recording mediums, are stored thereon with computer program, it is characterised in that the program is by processor The method as described in any in claim 1-6 is realized during execution.