CN107426328A - Information-pushing method and device - Google Patents
Information-pushing method and device Download PDFInfo
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- CN107426328A CN107426328A CN201710670431.2A CN201710670431A CN107426328A CN 107426328 A CN107426328 A CN 107426328A CN 201710670431 A CN201710670431 A CN 201710670431A CN 107426328 A CN107426328 A CN 107426328A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The embodiment of the present application discloses information-pushing method and device.One embodiment of this method includes：Obtain at least two information to be pushed；At least one label that the identity of targeted customer is carried is obtained, and obtains the weighted value of each label at least one label that the identity is carried；In response to determining in the label that the label that the identity is carried is carried with the information to be pushed, the at least one target labels of identical be present, according to the weighted value of each target labels at least one target labels, the weighted value of at least one target labels is determined；In response to determining that the weighted value reaches the default weighted value threshold value of at least one information to be pushed at least two information to be pushed, the terminal device held to the targeted customer pushes at least one information to be pushed.The weighted value for the label that the embodiment of the present application is carried by the identity of targeted customer, realize and be imbued with targetedly information push.
Description
Technical field
The application is related to field of computer technology, and in particular to Internet technical field, more particularly to information-pushing method
And device.
Background technology
Information push, also known as " Web broadcast ", be by certain technical standard or agreement, pass through on the internet to
User's active push information reduces by information overload technology.However, existing information push mode is typically to user
Carry out unified information push.Lack of targeted.
The content of the invention
The purpose of the application is to propose a kind of improved information-pushing method and device, to solve background above technology department
Divide the technical problem mentioned.
In a first aspect, the embodiment of the present application provides a kind of information-pushing method, this method includes：At least two are obtained to treat
Pushed information, wherein, each information to be pushed at least two information to be pushed carries at least one label；Target is obtained to use
At least one label that the identity at family is carried, and obtain each label at least one label that identity is carried
Weighted value；For each information to be pushed at least two information to be pushed, in response to determining to be carried in identity
The label that is carried of label and the information to be pushed in, at least one target labels of identical be present, according at least one mesh
The weighted value of each target labels in label is marked, determines the weighted value of at least one target labels；In response to determining that weighted value reaches
The default weighted value threshold value of at least one information to be pushed at least two information to be pushed, the end held to targeted customer
End equipment pushes at least one information to be pushed.
In certain embodiments, each information to be pushed of at least two information to be pushed carries same message identification.
In certain embodiments, at least one information to be pushed is pushed to the terminal device that targeted customer holds, including：Really
The push order of each information to be pushed in fixed at least one information to be pushed；According to push order, pushed to terminal device
A few information to be pushed.
In certain embodiments, at least one information to be pushed is pushed to the terminal device that targeted customer holds, including：It is right
The first information to be pushed and each information of predetermined first object information group at least one information to be pushed are carried out
Sequence, first information sorted lists are generated, and record sequence of first information to be pushed in information sorting list, wherein, the
The quantity of information is specified quantity in one information sorting list；The information in first information sorted lists is pushed to terminal device,
So that terminal device is according to the letter in the displaying first information sorted lists that put in order of the information in first information sorted lists
Breath.
In certain embodiments, after the information in pushing first information sorted lists to terminal device, this method is also
Including：According to sequence of the first information recorded in information sorting list, and the first information to be pushed of default push
With the information interval of the second information to be pushed at least one information to be pushed, to the second information to be pushed with it is predetermined
Each information of second target information group is ranked up, and generates the second information sorting list；The second information to be pushed is recorded
Sequence in two information sorting lists, wherein, the number of the quantity of the second information to be pushed and the information in the second target information group
Amount and be specified quantity；The information in the second information sorting list is pushed to terminal device, so that terminal device is according to second
Information in the second information sorting list of displaying that puts in order of information in information sorting list.
In certain embodiments, before receiving target information and obtaining request, this method also includes：Obtain targeted customer's
User behavior information and customer attribute information；Based on user behavior information and customer attribute information, to the identity mark of targeted customer
Know and add at least one label, and determine the weighted value of each label at least one label.
Second aspect, the embodiment of the present application provide a kind of information push-delivery apparatus, and the device includes：Acquiring unit, configuration
For obtaining at least two information to be pushed, wherein, each information to be pushed at least two information to be pushed is with least
One label；Label acquiring unit, it is configured to obtain at least one label that the identity of targeted customer is carried, and obtains
Take the weighted value of each label at least one label that identity carried；Weighted value determining unit, be configured to for
Each information to be pushed at least two information to be pushed, wait to push away with this in response to the label for determining to be carried in identity
In the label that breath of delivering letters is carried, at least one target labels of identical be present, according to each mesh at least one target labels
The weighted value of label is marked, determines the weighted value of at least one target labels；Push unit, it is configured in response to determining weighted value
Reach the default weighted value threshold value of at least one information to be pushed at least two information to be pushed, hold to targeted customer
Terminal device pushes at least one information to be pushed.
In certain embodiments, each information to be pushed of at least two information to be pushed carries same message identification.
In certain embodiments, push unit, including：Determining module, it is configured to determine at least one information to be pushed
In each information to be pushed push order；Pushing module, it is configured to according to push order, to terminal device push at least one
Individual information to be pushed.
In certain embodiments, push unit, including：Generation module, it is configured to at least one information to be pushed
The first information to be pushed and each information of predetermined first object information group be ranked up, generation the first information sequence
List, and sequence of first information to be pushed in information sorting list is recorded, wherein, information in first information sorted lists
Quantity is specified quantity；First information pushing module, it is configured to push the letter in first information sorted lists to terminal device
Breath, so that terminal device is according in the displaying first information sorted lists that put in order of the information in first information sorted lists
Information.
In certain embodiments, the device also includes：Sequencing unit, it is configured to believed according to the first information recorded
Second ceased in the sequence in sorted lists, and the first information to be pushed of default push and at least one information to be pushed is treated
The information interval of pushed information, the second information to be pushed and each information of predetermined second target information group are arranged
Sequence, generate the second information sorting list；Recording unit, it is configured to record the second information to be pushed in the second information sorting list
In sequence, wherein, information in the quantity of the second information to be pushed and the second target information group quantity and to specify number
Amount；Second information push unit, it is configured to push the information in the second information sorting list to terminal device, so that terminal is set
Information in standby the second information sorting list of displaying that puts in order according to the information in the second information sorting list.
In certain embodiments, the device also includes：Acquiring unit, it is configured to obtain the user behavior letter of targeted customer
Breath and customer attribute information；Adding device, it is configured to be based on user behavior information and customer attribute information, to targeted customer's
At least one label is added in identity, and determines the weighted value of each label at least one label.
The third aspect, the embodiment of the present application provide a kind of server, including：One or more processors；Storage device,
For storing one or more programs, when one or more programs are executed by one or more processors so that one or more
Processor is realized such as the method for any embodiment in information processing method.
Fourth aspect, the embodiment of the present application provide a kind of computer-readable recording medium, are stored thereon with computer journey
Sequence, realized when the program is executed by processor such as the method for any embodiment in information processing method.
The information-pushing method and device that the embodiment of the present application provides, by obtaining at least two information to be pushed, wherein,
Each information to be pushed at least two information to be pushed carries at least one label.Afterwards, the identity of targeted customer is obtained
At least one label carried is identified, and obtains the weight of each label at least one label that identity is carried
Value；Then, for each information to be pushed at least two information to be pushed, in response to determining what is carried in identity
In the label that label is carried with the information to be pushed, at least one target labels of identical be present, according at least one target
The weighted value of each target labels in label, determine the weighted value of at least one target labels；Finally, in response to determining weighted value
Reach the default weighted value threshold value of at least one information to be pushed at least two information to be pushed, hold to targeted customer
Terminal device pushes at least one information to be pushed.Carried so as to the embodiment of the present application by the identity of targeted customer
The weighted value of label, realize and be imbued with targetedly information push.
Brief description of the drawings
By reading the detailed description made to non-limiting example made with reference to the following drawings, the application's is other
Feature, objects and advantages will become more apparent upon：
Fig. 1 is that the application can apply to exemplary system architecture figure therein；
Fig. 2 is the flow chart according to one embodiment of the information-pushing method of the application；
Fig. 3 is the schematic diagram according to an application scenarios of the information-pushing method of the application；
Fig. 4 is the flow chart according to another embodiment of the information-pushing method of the application；
Fig. 5 is the flow chart according to another embodiment of the information-pushing method of the application；
Fig. 6 is the structural representation according to one embodiment of the information push-delivery apparatus of the application；
Fig. 7 is adapted for the structural representation of the computer system of the server for realizing the embodiment of the present application.
Embodiment
The application is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining related invention, rather than the restriction to the invention.It also should be noted that in order to
Be easy to describe, illustrate only in accompanying drawing to about the related part of invention.
It should be noted that in the case where not conflicting, the feature in embodiment and embodiment in the application can phase
Mutually combination.Describe the application in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
Fig. 1 shows the exemplary system of the embodiment of the information-pushing method that can apply the application or information push-delivery apparatus
System framework 100.
As shown in figure 1, system architecture 100 can include terminal device 101,102,103, network 104 and server 105.
Network 104 between terminal device 101,102,103 and server 105 provide communication link medium.Network 104 can be with
Including various connection types, such as wired, wireless communication link or fiber optic cables etc..
User can be interacted with using terminal equipment 101,102,103 by network 104 with server 105, to receive or send out
Send message etc..Various telecommunication customer end applications can be installed on terminal device 101,102,103, such as social platform software,
Class of doing shopping application, searching class application, JICQ, mailbox client etc..
Terminal device 101,102,103 can have a display screen and a various electronic equipments that supported web page browses, bag
Include but be not limited to smart mobile phone, tablet personal computer, E-book reader, MP3 player (Moving Picture Experts
Group Audio Layer III, dynamic image expert's compression standard audio aspect 3), MP4 (Moving Picture
Experts Group Audio Layer IV, dynamic image expert's compression standard audio aspect 4) it is player, on knee portable
Computer and desktop computer etc..
Server 105 can be to provide the server of various services, such as to being shown on terminal device 101,102,103
Information to be pushed provides the backstage push server supported.Backstage push server can be to the identity of the targeted customer received
The data such as mark are carried out the processing such as analyzing, and result (a for example, at least information to be pushed) is fed back into terminal device.
It should be noted that the information-pushing method that the embodiment of the present application is provided typically is performed by server 105, accordingly
Ground, information push-delivery apparatus are generally positioned in server 105.
It should be understood that the number of the terminal device, network and server in Fig. 1 is only schematical.According to realizing need
Will, can have any number of terminal device, network and server.
With continued reference to Fig. 2, the flow 200 of one embodiment of information-pushing method according to the application is shown.The letter
Method for pushing is ceased, is comprised the following steps：
Step 201, at least two information to be pushed are obtained.
In the present embodiment, information-pushing method operation electronic equipment (such as server shown in Fig. 1) thereon from
Local or other electronic equipments obtain at least two information to be pushed.Wherein, each treated at least two information to be pushed
Pushed information carries at least one label.
Information to be pushed is the information up for being pushed to terminal device.User holds the terminal device, then can receive
Information to be pushed.Here information to be pushed can be various information, such as news, advertisement (can be information flow advertisement) etc..
Label can be characterizing the classification belonging to information to be pushed, and possessed feature.For example if information to be pushed is one
Bar advertisement, label can be " cosmetics ", " notebook computer " etc..
In some optional implementations of the present embodiment, each information to be pushed band of at least two information to be pushed
There is same message identification.
In the present embodiment, message identification is to the mark being distinguished by between information to be pushed.If treat push letter
Breath represents the advertisement of product, and message identification here can represent the brand, the title of product etc. of product.So two are waited to push away
Each information to be pushed in breath of delivering letters can be then the advertisement for different product.If information to be pushed is news, here
Message identification can be the keyword of news, the theme etc. of news.
Step 202, at least one label that the identity of targeted customer is carried is obtained, and obtains identity institute band
The weighted value of each label at least one label having.
In the present embodiment, above-mentioned electronic equipment obtains at least one label that the identity of targeted customer is carried.
Afterwards, above-mentioned electronic equipment obtains the weighted value of each label at least one label that identity is carried.Target is used
Family is the user that machine determines according to preset order or at random.Identity can pass through to represent the mark of user identity
Each user is distinguished by mark.For example a label being carried of user a identity is " cosmetics ", weighted value
For 0.6.The weighted value of label is characterizing significance level of the label for targeted customer.
Step 203, for each information to be pushed at least two information to be pushed, in response to determining in identity
In the label that the label carried is carried with the information to be pushed, at least one target labels of identical be present, according at least
The weighted value of each target labels in one target labels, determine the weighted value of at least one target labels.
In the present embodiment, it is true for each information to be pushed at least two information to be pushed, above-mentioned electronic equipment
It is scheduled in the label that the label that identity is carried is carried with the information to be pushed, if at least one mark of identical be present
Label.If it is determined that in the presence of then using each label at least one label of identical as target labels, and responding：Root
According to the weighted value of each target labels at least one target labels, each target labels at least one target labels are determined
Mutually weight obtained weighted value.Herein, weighted value is acquired in step 202.
Here the calculating of weighted value can use various ways.For example the weighted value of each target labels can be added,
The result that will add up is as weighted value.The numerical value of each target labels set in advance can also be obtained, by each target labels
Numerical value be multiplied with weighted value, obtain the product corresponding to each target labels.Afterwards with target labels treat push letter
Cease for unit, the product addition corresponding to each target labels of each information to be pushed with target labels is added
Weights.
Step 204, in response to determining that weighted value reaches at least one information to be pushed at least two information to be pushed
Default weighted value threshold value, the terminal device held to targeted customer pushes at least one information to be pushed.
In the present embodiment, determine whether the weighted value reaches for each identified weighted value, above-mentioned electronic equipment
The default weighted value threshold value of at least one information to be pushed at least two information to be pushed.If it is determined that reach, then it represents that
The targeted customer meets the push requirement of at least one information to be pushed, then responds：Set to the terminal that targeted customer holds
It is standby to push above-mentioned at least one information to be pushed.Default weighted value threshold value is pre-set, and limits the numerical upper limits of weighted value
Threshold value.
With continued reference to Fig. 3, Fig. 3 is a schematic diagram according to the application scenarios of the information-pushing method of the present embodiment.
In Fig. 3 application scenarios, push server 301 can obtain 5 information to be pushed 302 from the background, therein each to treat push letter
Breath carries at least one label；Then, above-mentioned push server obtains the label 303 that user a identity is carried and " made up
Product " and " notebook computer ", and the weighted value 304 for obtaining " cosmetics " is 0.6, the weighted value 304 of " notebook computer " is
0.8.Afterwards, for each information to be pushed, push server is in response to determining that the label of user a identity band is treated with this
Target labels " cosmetics " and target labels " notebook computer " are all carried in the label that pushed information is carried, according to target mark
The weighted value 0.6 of " cosmetics " and the weighted value 0.8 of target labels " notebook computer " are signed, it is 1.4 to determine weighted value.Finally,
Determine that weighted value 1.4 has reached the default weighted value threshold value 1.3 of the information to be pushed X at least two information to be pushed, and
The default weighted value threshold value 1.2 of the information to be pushed Y at least two information to be pushed is reached, has been set to the terminal of targeted customer
At least one information to be pushed 306 of standby 307 push, namely information to be pushed X and information to be pushed Y.
The weight for the label that the method that above-described embodiment of the application provides is carried by the identity of targeted customer
Value, realize and be imbued with targetedly information push.
With further reference to Fig. 4, it illustrates the flow 400 of another of information-pushing method embodiment.The information pushes
The flow 400 of method, comprises the following steps：
Step 401, the user behavior information and customer attribute information of targeted customer is obtained.
In the present embodiment, server from local or other electronic equipments, can obtain the user behavior of targeted customer
Information and customer attribute information.Such as user behavior information can be user arrive within a period of time with being located at some
The term that the title of the retail shop of reason position or user searched within a period of time.User behavior information can be
The information that the behavior that user makes is generated.Customer attribute information can be the information of the property of user itself.Such as sex,
Geographical position that age, user reside etc..
Step 402, based on user behavior information and customer attribute information, the identity addition at least one to targeted customer
Individual label, and determine the weighted value of each label at least one label.
In the present embodiment, above-mentioned server is based on acquired user behavior information and customer attribute information, to target
At least one label is added in the identity of user.The weighted value of each label at least one label is determined afterwards.Here
Addition label can determine that method is carried out based on the label pre-set.
Specifically, trade company of the product bought in advance to the user in user behavior information and user's visiting etc. can be obtained
Label is set.Number, user are bought to user afterwards to the different time intervals of the visiting number etc. of trade company, to set not
The weight of same label.And above-mentioned server can also according to age of the user in customer attribute information, user sex,
Occupation of user etc. sets a variety of labels to user.Age to the different numerical intervals of user, Yong Husuo afterwards
The sex of category, the length of service of user etc. set the different weights of user tag.
For example, user behavior information bought cosmetics including user by internet, then can be to the user
Add label " cosmetics ".If the user bought multiple cosmetics, it can assign the label higher weighted value, such as
0.8.Customer attribute information includes, the age of user, and the age of user is 12 years old, can be that user adds label " year
Gently ".According to the age bracket residing for user, the weighted value of the user tag " youth ", such as 0.7 can be determined.
In some optional implementations of the present embodiment, above-mentioned server collects at least one label, raw
User into targeted customer draws a portrait.User portrait be according to information such as the attribute information of user, habits and customs and consumer behaviors and
The user model of the labeling taken out.Can be associated with the identity of targeted customer by each label, to obtain
User's portrait of targeted customer.
Step 403, for each information to be pushed at least two information to be pushed, in response to determining in identity
In the label that the label carried is carried with the information to be pushed, at least one target labels of identical be present, according at least
The weighted value of each target labels in one target labels, determine the weighted value of at least one target labels.
In the present embodiment, it is true for each information to be pushed at least two information to be pushed, above-mentioned electronic equipment
It is scheduled in the label that the label that identity is carried is carried with the information to be pushed, if at least one mark of identical be present
Label.If it is determined that in the presence of then using each label at least one label of identical as target labels, and responding：Root
According to the weighted value of each target labels at least one target labels, each target labels at least one target labels are determined
Mutually weight obtained weighted value.Herein, weighted value is acquired in step 402.
In practice, the calculating of weighted value can use various ways.Such as can be by the weighted value of each target labels
It is added, the result that will add up is as weighted value.The numerical value of each target labels set in advance can also be obtained, by each target
The numerical value of label is multiplied with weighted value, obtains the product of each target labels.Afterwards with the information to be pushed with target labels
For unit, by the product addition of each target labels of each information to be pushed with target labels, weighted value is obtained.
Step 404, in response to determining that weighted value reaches at least one information to be pushed at least two information to be pushed
Default weighted value threshold value, determine each information to be pushed at least one information to be pushed push order.
In the present embodiment, what above-mentioned server determined that weighted value reaches at least two information to be pushed at least one treats
The default weighted value threshold value of pushed information, then respond：Determine each information to be pushed at least one information to be pushed
Push order.Weighted value can reach the weighted value threshold value of at least one information to be pushed at least two information to be pushed.
Afterwards, it is determined that the push order of at least one information to be pushed corresponding to each weighted value threshold value reached.Push order
The push order that can be the push the specified order obtained from local or other electronic equipments or generate at random
Etc..
Step 405, according to push order, at least one information to be pushed is pushed to terminal device.
In the present embodiment, above-mentioned server is according to identified push order, the terminal device held to targeted customer
Push above-mentioned at least one information to be pushed.That is, targeted customer meets the push requirement of above-mentioned at least one information to be pushed, can
To be pushed to the terminal device of targeted customer.
The present embodiment is based on user behavior information and customer attribute information, adds label to targeted customer, can make target
The accurately more diversification of the label of user.
With further reference to Fig. 5, it illustrates the flow 500 of another of information-pushing method embodiment.The information pushes
The flow 500 of method, comprises the following steps：
Step 501, at least two information to be pushed are obtained.
In the present embodiment, information-pushing method operation electronic equipment (such as server shown in Fig. 1) thereon from
Local or other electronic equipments obtain at least two information to be pushed.Wherein, each treated at least two information to be pushed
Pushed information carries at least one label.
Information to be pushed is the information up for being pushed to terminal device.User holds the terminal device, then can receive
Information to be pushed.Here information to be pushed can be various information, such as news, advertisement (such as information flow advertisement) etc..Mark
Label can be characterizing the classification belonging to information to be pushed, and possessed feature.For example if information to be pushed is one
Advertisement, label can be " cosmetics ", " notebook computer " etc..
In some optional implementations of the present embodiment, each information to be pushed band of at least two information to be pushed
There is same message identification.
In the present embodiment, message identification is to the mark being distinguished by between information to be pushed.If treat push letter
Breath represents the advertisement of product, and message identification here can represent the brand of product, the title of product, the serial title of product
Etc..Each information to be pushed in so two information to be pushed can be then the advertisement for different product.If wait to push
Information is news, and message identification here can be the keyword of news, the theme etc. of news.
Step 502, at least one label that the identity of targeted customer is carried is obtained, and obtains identity institute band
The weighted value of each label at least one label having.
In the present embodiment, above-mentioned electronic equipment obtains at least one label that the identity of targeted customer is carried.
Afterwards, above-mentioned electronic equipment obtains the weighted value of each label at least one label that identity is carried.Target is used
Family is the user that machine determines according to preset order or at random.Identity can pass through to represent the mark of user identity
Each user is distinguished by mark.For example a label being carried of user a identity is " cosmetics ", weighted value
For 0.6.The weighted value of label is characterizing significance level of the label for targeted customer.
Step 503, for each information to be pushed at least two information to be pushed, in response to determining in identity
In the label that the label carried is carried with the information to be pushed, at least one target labels of identical be present, according at least
The weighted value of each target labels in one target labels, determine the weighted value of at least one target labels.
In the present embodiment, it is true for each information to be pushed at least two information to be pushed, above-mentioned electronic equipment
It is scheduled in the label that the label that identity is carried is carried with the information to be pushed, if at least one mark of identical be present
Label.If it is determined that in the presence of then using each label at least one label of identical as target labels, and responding：Root
According to the weighted value of each target labels at least one target labels, each target labels at least one target labels are determined
Mutually weight obtained weighted value.Herein, weighted value is acquired in step 502.
Here the calculating of weighted value can use various ways.For example the weighted value of each target labels can be added,
The result that will add up is as weighted value.The numerical value of each target labels set in advance can also be obtained, by each target labels
Numerical value be multiplied with weighted value, obtain the product of each target labels.Afterwards using the information to be pushed with target labels to be single
Position, by the product addition of each target labels of each information to be pushed with target labels, obtains weighted value.
Step 504, in response to determining that weighted value reaches at least one information to be pushed at least two information to be pushed
Default weighted value threshold value, the first information to be pushed at least one information to be pushed and predetermined first object are believed
Each information of breath group is ranked up, and generates first information sorted lists, and is recorded the first information to be pushed and arranged in information sorting
Sequence in table.
In the present embodiment, what above-mentioned server determined that weighted value reaches at least two information to be pushed at least one treats
The default weighted value threshold value of pushed information, then to the first information to be pushed in information to be pushed and predetermined first object
Each information of information group is ranked up, and obtains the first information sequence for including the first information to be pushed and first object information group
List.First information sorted lists are to include the first information to be pushed and the arrangement of each information in first object information group is suitable
The list of sequence.In first information sorted lists, the sum of information is specified quantity.Namely in first information sorted lists,
The quantity of information is specified quantity in information to be pushed and first object information group.For example specified quantity can be 10.First treats
Pushed information can be one or several information to be pushed specified at least one information to be pushed.In first object information group
Including at least two target informations, target information can be the letter that above-mentioned server will push to the terminal device of targeted customer
Breath, such as, news or good friend's multidate information etc..After first information sorted lists are obtained, under above-mentioned server record
Position of one information to be pushed in sorted lists, that is, record the sequence of the first information to be pushed.Such as the sequence recorded
The 8th is come for the first information to be pushed.
Step 505, the information in first information sorted lists is pushed to terminal device, so that terminal device is according to the first letter
Information in the displaying first information sorted lists that put in order of information in breath sorted lists.
In the present embodiment, above-mentioned server pushes the information in first information sorted lists to above-mentioned terminal device, this
Sample, terminal device receive the information in the first sorted lists, and receive putting in order for information in list, can be according to
Information in the displaying first information sorted lists that put in order of information in one sorted lists.
Step 506, the sequence according to the first information recorded in information sorting list, and default push first
The information interval of the second information to be pushed in information to be pushed and at least one information to be pushed, to the second information to be pushed with
Each information of predetermined second target information group is ranked up, and generates the second information sorting list.
In the present embodiment, above-mentioned server is after the information in pushing first information list, according to recorded
Information between sequence of one information in information sorting list, and default first information to be pushed and the second information to be pushed
Interval, is ranked up to the second information to be pushed and each information in predetermined second target information group, generation second
Information sorting classification.Here the second information to be pushed is the information specified in above-mentioned at least one information to be pushed.Second
Information to be pushed can be at least one information to be pushed in addition to the first information to be pushed, and specify one or several
Information to be pushed.Second target information group includes at least two target informations.Herein, the target in the second target information group
Information does not coincide with the target information in first object information group.Second information sorting list is to include the second information to be pushed
With the list to put in order of each information in the second target information group.
Information content of the information interval between the first information to be pushed and the second information to be pushed.Such as information interval
For 6, then it is separated by 6 information between the first information to be pushed and the second information to be pushed.If the first information to be pushed comes
The 5th in first information list, then calculated according to information interval is 6, then the second information to be pushed comes the second information row
The 2nd in table.
Step 507, sequence of second information to be pushed in the second information sorting list is recorded, wherein, second waits to push
Information in the quantity of information and the second target information group quantity and be specified quantity.
In the present embodiment, above-mentioned server is locally recording position of second information to be pushed in the second information list
Put, namely row sequence of the second information to be pushed of record in the second information sorting list.The quantity of second information to be pushed with
Information in second target information group quantity and be specified quantity.
Step 508, the information in the second information sorting list is pushed to terminal device, so that terminal device is according to the second letter
Information in the second information sorting list of displaying that puts in order of information in breath sorted lists.
In the present embodiment, above-mentioned server is pushed in the second information sorting list to the terminal device that targeted customer is held
Information, so, server had both pushed the information in list, can also put in order between pushed information.Terminal device
The information in the second information sorting list can be shown according to above-mentioned put in order.
It should be noted that step 507 in order to continue push information to be pushed and perform, if it is above-mentioned at least
Information to be pushed in one information to be pushed, which has pushed, to be finished, and step 507 can be omitted.
The present embodiment can realize the control of the push density and push frequency of push information to be pushed by information interval.
With further reference to Fig. 6, as the realization to method shown in above-mentioned each figure, this application provides a kind of push of information to fill
The one embodiment put, the device embodiment is corresponding with the embodiment of the method shown in Fig. 2, and the device specifically can apply to respectively
In kind electronic equipment.
As shown in fig. 6, the information push-delivery apparatus 600 of the present embodiment includes：Acquiring unit 601, label acquiring unit 602,
Weighted value determining unit 603 and push unit 604.Acquiring unit 601, it is configured to obtain at least two information to be pushed, its
In, each information to be pushed at least two information to be pushed carries at least one label；Label acquiring unit 602, configuration
At least one label that identity for obtaining targeted customer is carried, and obtain identity carried it is at least one
The weighted value of each label in label；Weighted value determining unit 603, it is configured to for every at least two information to be pushed
Individual information to be pushed, in response to determining in the label that the label that identity is carried is carried with the information to be pushed, deposit
In at least one target labels of identical, according to the weighted value of each target labels at least one target labels, it is determined that at least
The weighted value of one target labels；Push unit 604, it is configured to treat push letter in response to determining that weighted value reaches at least two
The default weighted value threshold value of at least one information to be pushed in breath, the terminal device push held to targeted customer are at least one
Information to be pushed.
In some optional implementations of the present embodiment, acquiring unit 601 obtains from local or other electronic equipments
Take at least two information to be pushed.Wherein, each information to be pushed at least two information to be pushed carries at least one mark
Label.
In some optional implementations of the present embodiment, label acquiring unit 602 obtains the identity mark of targeted customer
Know at least one label carried.Afterwards, label acquiring unit 602 is obtained at least one label that identity is carried
Each label weighted value.Targeted customer is the user that machine determines according to preset order or at random.Identity is table
Show the mark of user identity, can be distinguished each user by identifying.
In some optional implementations of the present embodiment, for each waiting to push at least two information to be pushed
Information, weighted value determining unit 603 determined in the label that label that identity is carried is carried with the information to be pushed,
With the presence or absence of at least one label of identical.If it is determined that in the presence of, then using each label at least one label of identical as
Target labels, and respond：According to the weighted value of each target labels at least one target labels, determine at least one
Each target labels in target labels mutually weight obtained weighted value.
In some optional implementations of the present embodiment, for each identified weighted value, push unit 604
Determine whether the weighted value reaches the default weighted value threshold value of at least one information to be pushed at least two information to be pushed.
If it is determined that reach, then it represents that the targeted customer meets the push requirement of at least one information to be pushed, then responds：To target
The terminal device that user holds pushes above-mentioned at least one information to be pushed.
In some optional implementations of the present embodiment, each information to be pushed band of at least two information to be pushed
There is same message identification.
In some optional implementations of the present embodiment, push unit, including：Determining module, it is configured to determine
The push order of each information to be pushed at least one information to be pushed；Pushing module, it is configured to according to push order, to
Terminal device pushes at least one information to be pushed.
In some optional implementations of the present embodiment, push unit, including：Generation module, it is configured to extremely
The first information to be pushed and each information of predetermined first object information group in a few information to be pushed are arranged
Sequence, first information sorted lists are generated, and record sequence of first information to be pushed in information sorting list, wherein, first
The quantity of information is specified quantity in information sorting list；First information pushing module, it is configured to terminal device push the
Information in one information sorting list, so that put in order displaying of the terminal device according to the information in first information sorted lists
Information in first information sorted lists.
In some optional implementations of the present embodiment, the device also includes：Sequencing unit, it is configured to according to institute
Sequence of the first information of record in information sorting list, and the first information to be pushed of default push and at least one treat
The information interval of the second information to be pushed in pushed information, to the second information to be pushed and predetermined second target information
Each information of group is ranked up, and generates the second information sorting list；Recording unit, it is configured to record the second information to be pushed
Sequence in the second information sorting list, wherein, the quantity of the second information to be pushed and the information in the second target information group
It is quantity and be specified quantity；Second information push unit, it is configured to push the second information sorting list to terminal device
In information so that terminal device according to the information in the second information sorting list put in order displaying the second information sorting arrange
Information in table.
In some optional implementations of the present embodiment, the device also includes：Acquiring unit, it is configured to obtain mesh
Mark the user behavior information and customer attribute information of user；Adding device, it is configured to belong to based on user behavior information and user
Property information, at least one label is added in identity to targeted customer, and determines the power of each label at least one label
Weight values.
Fig. 7 shows the structural representation of the computer installation suitable for being used for the terminal device for realizing the embodiment of the present application.
As shown in fig. 7, computer installation 700 includes CPU (CPU) 701, it can be according to being stored in read-only storage
(ROM) program in 702 or performed each from the program that storage part 708 is loaded into random access storage device (RAM) 703
Kind appropriate action and processing.In RAM 703, also it is stored with device 700 and operates required various programs and data.CPU
701st, ROM 702 and RAM 703 are connected with each other by bus 704.Input/output (I/O) interface 705 is also connected to bus
704。
I/O interfaces 705 are connected to lower component：Importation 706 including keyboard, mouse etc.；Penetrated including such as negative electrode
The output par, c 707 of spool (CRT), liquid crystal display (LCD) etc. and loudspeaker etc.；Storage part 708 including hard disk etc.；
And the communications portion 709 of the NIC including LAN card, modem etc..Communications portion 709 via such as because
The network of spy's net performs communication process.Driver 710 is also according to needing to be connected to I/O interfaces 705.Detachable media 711, such as
Disk, CD, magneto-optic disk, semiconductor memory etc., it is arranged on as needed on driver 710, in order to read from it
Computer program be mounted into as needed storage part 708.
Especially, according to embodiments herein, computer is may be implemented as above with reference to the process of flow chart description
Software program.For example, embodiments herein includes a kind of computer program product, it includes being carried on computer-readable medium
On computer program, the computer program include be used for execution flow chart shown in method program code.In such reality
To apply in example, the computer program can be downloaded and installed by communications portion 709 from network, and/or from detachable media
711 are mounted.When the computer program is performed by CPU (CPU) 701, perform what is limited in the present processes
Above-mentioned function.It should be noted that the computer-readable medium of the application can be computer-readable signal media or calculating
Machine readable storage medium storing program for executing either the two any combination.Computer-readable recording medium for example can be --- but it is unlimited
In --- electricity, magnetic, optical, electromagnetic, infrared ray or arrangement of semiconductors, device or device, or any combination above.Calculate
The more specifically example of machine readable storage medium storing program for executing can include but is not limited to：Electrically connecting, be portable with one or more wires
Formula computer disk, hard disk, random access storage device (RAM), read-only storage (ROM), erasable programmable read only memory
(EPROM or flash memory), optical fiber, portable compact disc read-only storage (CD-ROM), light storage device, magnetic memory device or
The above-mentioned any appropriate combination of person.In this application, computer-readable recording medium can be any includes or storage program
Tangible medium, the program can be commanded performs device, device either device use or it is in connection.And in this Shen
Please in, computer-readable signal media can include in a base band or as carrier wave a part propagation data-signal, its
In carry computer-readable program code.The data-signal of this propagation can take various forms, and include but is not limited to
Electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be computer-readable
Any computer-readable medium beyond storage medium, the computer-readable medium can send, propagate or transmit for by
Instruction executing device, device either device use or program in connection.The journey included on computer-readable medium
Sequence code can be transmitted with any appropriate medium, be included but is not limited to：Wirelessly, electric wire, optical cable, RF etc., or it is above-mentioned
Any appropriate combination.
Flow chart and block diagram in accompanying drawing, it is illustrated that according to the device of the various embodiments of the application, method and computer journey
Architectural framework in the cards, function and the operation of sequence product.At this point, each square frame in flow chart or block diagram can generation
The part of one module of table, program segment or code, the part of the module, program segment or code include one or more use
In the executable instruction of logic function as defined in realization.It should also be noted that marked at some as in the realization replaced in square frame
The function of note can also be with different from the order marked in accompanying drawing generation.For example, two square frames succeedingly represented are actually
It can perform substantially in parallel, they can also be performed in the opposite order sometimes, and this is depending on involved function.Also to note
Meaning, the combination of each square frame and block diagram in block diagram and/or flow chart and/or the square frame in flow chart can be with holding
Function as defined in row or the special hardware based device of operation are realized, or can use specialized hardware and computer instruction
Combination realize.
Being described in unit involved in the embodiment of the present application can be realized by way of software, can also be by hard
The mode of part is realized.Described unit can also be arranged in terminal device, for example, can be described as：A kind of terminal is set
It is standby to include acquiring unit, label acquiring unit, weighted value determining unit and push unit.Wherein, the title of these units is at certain
The restriction to the unit in itself is not formed in the case of kind, for example, acquiring unit is also described as " obtaining at least two to treat
The unit of pushed information ".
As on the other hand, present invention also provides a kind of computer-readable medium, the computer-readable medium can be
Included in device described in above-described embodiment；Can also be individualism, and without be incorporated the device in.Above-mentioned calculating
Machine computer-readable recording medium carries one or more program, when said one or multiple programs are performed by the device so that should
Device：At least two information to be pushed are obtained, wherein, each information to be pushed at least two information to be pushed is with least
One label；Obtain at least one label for being carried of identity of targeted customer, and obtain identity carried to
The weighted value of each label in a few label；For each information to be pushed at least two information to be pushed, in response to
It is determined that in the label that the label that identity is carried is carried with the information to be pushed, at least one target of identical be present
Label, according to the weighted value of each target labels at least one target labels, determine the weighted value of at least one target labels；
In response to determining that weighted value reaches the default weighted value threshold value of at least one information to be pushed at least two information to be pushed,
The terminal device held to targeted customer pushes at least one information to be pushed.
Above description is only the preferred embodiment of the application and the explanation to institute's application technology principle.People in the art
Member should be appreciated that invention scope involved in the application, however it is not limited to the technology that the particular combination of above-mentioned technical characteristic forms
Scheme, while should also cover in the case where not departing from foregoing invention design, carried out by above-mentioned technical characteristic or its equivalent feature
The other technical schemes for being combined and being formed.Such as features described above has similar work(with (but not limited to) disclosed herein
The technical scheme that the technical characteristic of energy is replaced mutually and formed.
Claims (13)
1. a kind of information-pushing method, it is characterised in that methods described includes：
At least two information to be pushed are obtained, wherein, each information to be pushed at least two information to be pushed carries
At least one label；
At least one label that the identity of targeted customer is carried is obtained, and obtains the identity and is carried at least
The weighted value of each label in one label；
For each information to be pushed at least two information to be pushed, in response to determining in identity institute band
In the label that some labels and the information to be pushed are carried, at least one target labels of identical be present, according to it is described at least
The weighted value of each target labels in one target labels, determine the weighted value of at least one target labels；
In response to determining that the weighted value reaches the pre- of at least one information to be pushed at least two information to be pushed
If weighted value threshold value, the terminal device held to the targeted customer pushes at least one information to be pushed.
2. information-pushing method according to claim 1, it is characterised in that at least two information to be pushed it is each
Information to be pushed carries same message identification.
3. information-pushing method according to claim 1, it is characterised in that the terminal held to the targeted customer
Equipment pushes at least one information to be pushed, including：
Determine the push order of each information to be pushed at least one information to be pushed；
According to push order, at least one information to be pushed is pushed to the terminal device.
4. information-pushing method according to claim 1, it is characterised in that the terminal held to the targeted customer
Equipment pushes at least one information to be pushed, including：
To each of the first information to be pushed at least one information to be pushed and predetermined first object information group
Individual information is ranked up, and generates first information sorted lists, and record first information to be pushed in described information Sorted list
Sequence in table, wherein, the quantity of information is specified quantity in the first information sorted lists；
The information in first information sorted lists is pushed to the terminal device, so that the terminal device is according to the described first letter
Information in the displaying first information sorted lists that put in order of information in breath sorted lists.
5. information-pushing method according to claim 4, it is characterised in that described to terminal device push first
After information in information sorting list, methods described also includes：
Wait to push away according to sequence of the first information recorded in described information sorted lists, and default push first
Deliver letters the information interval of breath and the second information to be pushed at least one information to be pushed, push letter is treated to described second
Cease and be ranked up with each information of predetermined second target information group, generate the second information sorting list；
Sequence of second information to be pushed in the second information sorting list is recorded, wherein, described second waits to push
Information in the quantity of information and the second target information group quantity and be specified quantity；
The information in the second information sorting list is pushed to the terminal device, so that the terminal device is according to the described second letter
Information in displaying the second information sorting list that puts in order of information in breath sorted lists.
6. information-pushing method according to claim 1, it is characterised in that obtain request in the reception target information
Before, methods described also includes：
Obtain the user behavior information and customer attribute information of targeted customer；
Based on the user behavior information and customer attribute information, at least one mark is added in the identity to the targeted customer
Label, and determine the weighted value of each label at least one label.
7. a kind of information push-delivery apparatus, it is characterised in that described device includes：
Acquiring unit, it is configured to obtain at least two information to be pushed, wherein, it is every at least two information to be pushed
Individual information to be pushed carries at least one label；
Label acquiring unit, it is configured to obtain at least one label that the identity of targeted customer is carried, and obtains institute
State the weighted value of each label at least one label that identity is carried；
Weighted value determining unit, it is configured to for each information to be pushed at least two information to be pushed, response
In it is determined that in the label that the label that the identity is carried is carried with the information to be pushed, identical at least one be present
Individual target labels, according to the weighted value of each target labels at least one target labels, determine at least one mesh
Mark the weighted value of label；
Push unit, it is configured in response to determining that the weighted value reaches at least one at least two information to be pushed
The default weighted value threshold value of individual information to be pushed, the terminal device push held to the targeted customer is described at least one to be waited to push away
Deliver letters breath.
8. information push-delivery apparatus according to claim 7, it is characterised in that at least two information to be pushed it is each
Information to be pushed carries same message identification.
9. information push-delivery apparatus according to claim 7, it is characterised in that the push unit, including：
Determining module, it is configured to determine the push order of each information to be pushed at least one information to be pushed；
Pushing module, be configured to according to the push order, to the terminal device push it is described it is at least one treat push letter
Breath.
10. information push-delivery apparatus according to claim 7, it is characterised in that the push unit, including：
Generation module, it is configured to the first information to be pushed at least one information to be pushed and predetermined the
Each information of one target information group is ranked up, and generates first information sorted lists, and record first information to be pushed
Sequence in described information sorted lists, wherein, the quantity of information is specified quantity in the first information sorted lists；
First information pushing module, it is configured to push the information in first information sorted lists to the terminal device, so that
The terminal device shows the first information Sorted list according to putting in order for the information in the first information sorted lists
Information in table.
11. information push-delivery apparatus according to claim 10, it is characterised in that described device also includes：
Sequencing unit, the sequence in described information sorted lists according to the first information recorded is configured to, and
The information interval of the first information to be pushed of default push and the second information to be pushed at least one information to be pushed,
Second information to be pushed and each information of predetermined second target information group are ranked up, generate the second information
Sorted lists；
Recording unit, it is configured to record sequence of second information to be pushed in the second information sorting list, its
In, information in the quantity of second information to be pushed and the second target information group quantity and be specified quantity；
Second information push unit, it is configured to push the information in the second information sorting list to the terminal device, so that
The terminal device arranges according to displaying second information sorting that puts in order of the information in the second information sorting list
Information in table.
12. a kind of terminal device, including：
One or more terminal devices；
Storage device, for storing one or more programs,
When one or more of programs are performed by one or more of terminal devices so that one or more of terminals are set
The standby method realized as described in any in claim 1-6.
13. a kind of computer-readable recording medium, is stored thereon with computer program, it is characterised in that the program is set by terminal
The method as described in any in claim 1-6 is realized during standby execution.
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| CN201710670431.2A CN107426328B (en) | 2017-08-08 | 2017-08-08 | Information pushing method and device |
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