CN106658073A - Intelligent television power-on advertisement push method and system - Google Patents
Intelligent television power-on advertisement push method and system Download PDFInfo
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- CN106658073A CN106658073A CN201611011699.7A CN201611011699A CN106658073A CN 106658073 A CN106658073 A CN 106658073A CN 201611011699 A CN201611011699 A CN 201611011699A CN 106658073 A CN106658073 A CN 106658073A
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- startup advertisement
- intelligent television
- user data
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention discloses an intelligent television power-on advertisement push method and system. The method comprises the following steps: A, during intelligent power-on, obtaining current time; B, according to the obtained current time, searching for a power-on advertisement matching a time period which the current time longs to; and C, playing the searched power-on advertisement. According to the invention, when an intelligent television is powered on, according to different time periods which the current time belongs to, corresponding advertisements are pushed relevantly, such that when a user turns on the intelligent television, what he sees are not advertisements with single content but advertisements matching the current time, such a push mode is more changeable, and the content is richer.
Description
Technical field
The present invention relates to intelligent television field, more particularly to a kind of intelligent television startup advertisement method for pushing and system.
Background technology
Existing intelligent television startup advertisement pushes, system is presented, and typically all whole day any time start all can be random
Or fixed presentation（Show）Some delivers to terminal, specific advertisement by server push, and server cannot be to intelligent electricity
The advertisement presented depending on terminal carries out operation at times, that is to say, that for a user, can only start shooting every time all passive reception
Identical advertisement, the advertisement sending method of this fixation, pattern is single, and content is single, be to the operation of advertisement it is very unfavorable,
The effect of publicity of advertisement can be reduced, and is unfavorable for that businessman promotes consumer's purchase and the raising of sales volume.
Therefore, prior art has yet to be improved and developed.
The content of the invention
In view of above-mentioned the deficiencies in the prior art, it is an object of the invention to provide a kind of intelligent television startup advertisement push side
Method and system, it is intended to solve the problems, such as that existing advertisement sending method pattern is single, content is single.
Technical scheme is as follows：
A kind of intelligent television startup advertisement method for pushing, wherein, including step：
When A, intelligence start, current time is obtained；
B, the startup advertisement matched with the current time affiliated time period according to the current time lookup for getting；
The startup advertisement that C, broadcasting find.
Described intelligent television startup advertisement method for pushing, wherein, also include after step C：
D, collection user data, and user data is reported to into server.
Described intelligent television startup advertisement method for pushing, wherein, the user data includes：Available machine time, channel are inclined
Good, program preferences and operation behavior.
Described intelligent television startup advertisement method for pushing, wherein, also include after step D：
E, server receive the user data for reporting, and analysis is modeled to user data, obtain different time sections
Startup advertisement.
Described intelligent television startup advertisement method for pushing, wherein, also include after step E：
F, intelligent television obtain the startup advertisement corresponding to different time sections from server.
A kind of intelligent television startup advertisement supplying system, wherein, including：
Real-time clock module, for during intelligence start, obtaining current time；
Startup advertisement searching modul, for what is matched according to the current time lookup for getting and current time affiliated time period
Startup advertisement；
Startup advertisement playing module, for playing the startup advertisement for finding.
Described intelligent television startup advertisement supplying system, wherein, also include：
Reporting module, for collecting user data, and reports to server by user data.
Described intelligent television startup advertisement supplying system, wherein, the user data includes：Available machine time, channel are inclined
Good, program preferences and operation behavior.
Described intelligent television startup advertisement supplying system, wherein, also include：
Analysis module, for receiving the user data for reporting, and is modeled analysis to user data, obtains different time
The startup advertisement of section.
Described intelligent television startup advertisement supplying system, wherein, also include：
Download module, for obtaining the startup advertisement corresponding to different time sections from server.
Beneficial effect：In the present invention, when intelligent television is started shooting, it is directed to for the difference of current time affiliated time period
Property the corresponding advertisement of push, such user open intelligent television when, be no longer the single advertisement of content, but with it is current when
Between the advertisement that matches, this push mode pattern is more changeable, and content is also more rich.
Description of the drawings
Fig. 1 is a kind of flow chart of intelligent television startup advertisement method for pushing preferred embodiment of the invention.
Fig. 2 is a kind of structured flowchart of intelligent television startup advertisement supplying system preferred embodiment of the invention.
Specific embodiment
The present invention provides a kind of intelligent television startup advertisement method for pushing and system, to make the purpose of the present invention, technical side
Case and effect are clearer, clear and definite, and below the present invention is described in more detail.It should be appreciated that concrete reality described herein
Example is applied only to explain the present invention, be not intended to limit the present invention.
Fig. 1 is referred to, Fig. 1 is a kind of intelligent television startup advertisement method for pushing preferred embodiment of the invention, wherein, bag
Include step：
When S1, intelligence start, current time is obtained；
S2, the startup advertisement matched with the current time affiliated time period according to the current time lookup for getting；
The startup advertisement that S3, broadcasting find.
In the present invention, when intelligent television is started shooting, current time is obtained, so as to learn its affiliated time period, examined again afterwards
Rope goes out corresponding startup advertisement of affiliated time period, and is played presentation.Thus, making startup advertisement more meet user psychology, obtain
Take bigger interpreter meeting.
Specifically, in step S1, current time, the real-time clock mould are obtained by real-time clock module
Block includes real-time timepiece chip circuit, driving, routine interface, and the driving and routine interface are all connected with real-time timepiece chip electricity
Road, wherein, real-time timepiece chip circuit is individually powered by independent battery, and wherein routine interface is used for obtaining current time.
When Intelligent television terminal hardware is made, real-time clock module is given integrated and independently-powered with battery.Pass through
Real-time clock module is registered on intelligent television kernel and becomes available devices by driving, and exposes the routine interface of offer for intelligence
TV is used, for example, use for the display module of intelligent television.
In step S2, searched according to the current time that gets and the current time affiliated time period matches opens
Machine advertisement.
That is, multiple startup advertisements that are stored with intelligent television, these startup advertisements have each corresponded to one
Individual time period, such as startup advertisement 1 correspondence 7:00~9:00 time period, the correspondence of startup advertisement 29:00~11:00 time period,
The correspondence of startup advertisement 3 11:00~13:00 time period, the like.Such as integral point, enter according to the startup advertisement of previous time period
Row is played, such as 9:Start shooting when 00, then play 7:00~9:00 time period corresponding startup advertisement 1.Certainly it is aforementioned each
The startup advertisement that the determination of time period and correspondence are played, can determine as the case may be.
In step S3, after finding the startup advertisement matched with the current time affiliated time period, directly input is
Can, i.e., the startup advertisement is played by the startup advertisement playing module of intelligent television.Finish in startup advertisement follow-up
Continuous starting up's flow process, until start is completed.
Further, also include after step S3：
S4, collection user data, and user data is reported to into server.
After the completion of start, report of user data are to server.Wherein, the user data includes：Available machine time, channel
Preference, program preferences and operation behavior.
That is, during user uses intelligent television, intelligent television can collect the implicit expression behavior of user and show
The television channel of formula behavior, such as its Jing often viewing, the TV programme of Jing often viewings on the television channel, or the volume of itself
Arrange, brightness is arranged or other settings.For example how many counting user television channel viewing durations, then temporally arranged
Sequence, the television channel more than viewing duration is arranged in front, after the few television channel of viewing duration is arranged in.Then count ranking to lean on
Front some television channels（Such as first three television channel）Each TV programme viewing duration, then temporally how much arranged
Sequence, the TV programme more than viewing duration are arranged in front, and after the few TV programme of viewing duration are arranged in, material is thus formed two
Individual list, one is television channel lists, and one is TV program list, and server can be according to the happiness of these acquisition of information user
Good, so as to preferably push startup advertisement, such as user likes seeing cartoon program, then push the start related to children wide
Accuse, such as user likes watching health program, then push the startup advertisement related to health.In addition the operation behavior except
Outside including some setting options, such as volume is arranged and brightness is arranged, and can also include the letters such as the program or channel of user's subscription
Breath, these all can report to server as user data, and by server analysis the preference of user is gone out.
Further, also include after step S4：
S5, server receive the user data for reporting, and analysis is modeled to user data, obtain different time sections
Startup advertisement.
Server is responsible for receiving the user data that each intelligent television is reported, and analysis is modeled to user data, will be daily
Multiple time periods are marked off, while obtaining " the period focus " of each time period（That is the preference of user）, afterwards according to each " period
The characteristics of focus ", obtains corresponding startup advertisement, and issues download instruction to intelligent television.
Further, also include after step S5：
S6, intelligent television obtain the startup advertisement corresponding to different time sections from server.
Specifically, intelligent television receives download instruction, downloads each time period according to the download instruction corresponding
Startup advertisement, and store, if certain time period existing startup advertisement, replaces existing startup advertisement, and using download
New startup advertisement.
Using the method for the present invention, advertisement putting person can improve the conversion ratio of advertisement, and user more maximum probability can also exist
The product of oneself real need is seen in startup advertisement, has cut down conflict sense of the user to startup advertisement, realize being total to for both sides
Win.
The present invention also provides a kind of intelligent television startup advertisement supplying system preferred embodiment, as shown in Fig. 2 it includes：
Real-time clock module 100, for during intelligence start, obtaining current time；
Startup advertisement searching modul 200, for being searched and the affiliated time period phase of current time according to the current time for getting
The startup advertisement matched somebody with somebody；
Startup advertisement playing module 300, for playing the startup advertisement for finding.
Further, system also includes：
Reporting module, for collecting user data, and reports to server by user data.
Further, the user data includes：Available machine time, channel preferences, program preferences and operation behavior.
Further, system also includes：
Analysis module, for receiving the user data for reporting, and is modeled analysis to user data, obtains different time
The startup advertisement of section.
Further, system also includes：
Download module, for obtaining the startup advertisement corresponding to different time sections from server.
It is described in detail in method above with regard to the ins and outs of above-mentioned modular unit, therefore repeats no more.
In sum, in the present invention, when intelligent television is started shooting, it is directed to for the difference of current time affiliated time period
Property the corresponding advertisement of push, such user open intelligent television when, be no longer the single advertisement of content, but with it is current when
Between the advertisement that matches, this push mode pattern is more changeable, and content is also more rich.
It should be appreciated that the application of the present invention is not limited to above-mentioned citing, and for those of ordinary skills, can
To be improved according to the above description or be converted, all these modifications and variations should all belong to the guarantor of claims of the present invention
Shield scope.
Claims (10)
1. a kind of intelligent television startup advertisement method for pushing, it is characterised in that including step：
When A, intelligence start, current time is obtained；
B, the startup advertisement matched with the current time affiliated time period according to the current time lookup for getting；
The startup advertisement that C, broadcasting find.
2. intelligent television startup advertisement method for pushing according to claim 1, it is characterised in that after step C also
Including：
D, collection user data, and user data is reported to into server.
3. intelligent television startup advertisement method for pushing according to claim 2, it is characterised in that the user data package
Include：Available machine time, channel preferences, program preferences and operation behavior.
4. intelligent television startup advertisement method for pushing according to claim 2, it is characterised in that after step D also
Including：
E, server receive the user data for reporting, and analysis is modeled to user data, obtain different time sections
Startup advertisement.
5. intelligent television startup advertisement method for pushing according to claim 4, it is characterised in that after step E also
Including：
F, intelligent television obtain the startup advertisement corresponding to different time sections from server.
6. a kind of intelligent television startup advertisement supplying system, it is characterised in that include：
Real-time clock module, for during intelligence start, obtaining current time；
Startup advertisement searching modul, for what is matched according to the current time lookup for getting and current time affiliated time period
Startup advertisement；
Startup advertisement playing module, for playing the startup advertisement for finding.
7. intelligent television startup advertisement supplying system according to claim 6, it is characterised in that also include：
Reporting module, for collecting user data, and reports to server by user data.
8. intelligent television startup advertisement supplying system according to claim 7, it is characterised in that the user data package
Include：Available machine time, channel preferences, program preferences and operation behavior.
9. intelligent television startup advertisement supplying system according to claim 7, it is characterised in that also include：
Analysis module, for receiving the user data for reporting, and is modeled analysis to user data, obtains different time
The startup advertisement of section.
10. intelligent television startup advertisement supplying system according to claim 9, it is characterised in that also include：
Download module, for obtaining the startup advertisement corresponding to different time sections from server.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611011699.7A CN106658073A (en) | 2016-11-17 | 2016-11-17 | Intelligent television power-on advertisement push method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201611011699.7A CN106658073A (en) | 2016-11-17 | 2016-11-17 | Intelligent television power-on advertisement push method and system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN106658073A true CN106658073A (en) | 2017-05-10 |
Family
ID=58807569
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201611011699.7A Pending CN106658073A (en) | 2016-11-17 | 2016-11-17 | Intelligent television power-on advertisement push method and system |
Country Status (1)
| Country | Link |
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| CN (1) | CN106658073A (en) |
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| CN107396149A (en) * | 2017-08-31 | 2017-11-24 | 北京小米移动软件有限公司 | Play the method and device of advertisement |
| CN107613325A (en) * | 2017-09-01 | 2018-01-19 | 北京小米移动软件有限公司 | Advertisement delivery method and device |
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| CN107613325A (en) * | 2017-09-01 | 2018-01-19 | 北京小米移动软件有限公司 | Advertisement delivery method and device |
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Application publication date: 20170510 |
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