CN105872621A - Method, device and terminal for realizing startup advertisement of smart TV - Google Patents
Method, device and terminal for realizing startup advertisement of smart TV Download PDFInfo
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- CN105872621A CN105872621A CN201510937256.XA CN201510937256A CN105872621A CN 105872621 A CN105872621 A CN 105872621A CN 201510937256 A CN201510937256 A CN 201510937256A CN 105872621 A CN105872621 A CN 105872621A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2543—Billing, e.g. for subscription services
- H04N21/2547—Third Party Billing, e.g. billing of advertiser
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26291—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for providing content or additional data updates, e.g. updating software modules, stored at the client
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The invention provides a method, a device and a terminal for realizing a startup advertisement of a smart TV. The method for realizing the startup advertisement of the smart TV comprises the steps of synchronizing time after the smart TV is started up; playing the startup advertisement based on a pre-stored startup advertisement configuration file after the smart TV finishes the time synchronization; and obtaining real-time advertisement scheduling based on the synchronized time after the smart TV is succeeded in networking, and carrying out pre-downloading of advertisement materials and configuration of the startup advertisement configuration file based on the obtained real-time advertisement scheduling. According to the method, the device and the terminal for realizing the startup advertisement of the smart TV, as the pre-storing of the advertisement materials and the advertisement scheduling are carried out, and synchronization to the practical time is carried out when the smart TV is started up but not connected to the network, the startup advertisement configuration file can be read based on the pre-downloaded advertisement scheduling and the advertisement scheduled on the day can be played correctly.
Description
Technical field
The present invention relates to intelligent display device technical field, particularly relate to a kind of intelligent television startup advertisement real
Existing method, device and terminal.
Background technology
Nowadays, along with the development of intelligent display device, have TV reception, access the Internet,
The intelligent television of the several functions such as playing stream media is widely applied.After intelligent television start, start
Time is longer, if being constantly in blank screen or simple start up graphic in start-up course or repeating animation
In, this experiences the most unfriendly for a user, so in the feelings not affecting available machine time and Consumer's Experience
Under condition, advertisement when increasing start is play, using the teaching of the invention it is possible to provide user preferably experiences, and can give operation
Business carrys out more preferable business income.
Generally, the playing process of intelligent television startup advertisement is as follows: after intelligent television start, due to network
It is not connected with, so the advertisement that obtains from advertisement backstage that cannot be real-time is play, when system start-up and network connect
After being connected into merit, Advertisement arrangement can be obtained from advertisement backstage, then download startup advertisement, boot up wide
Accuse and play.
In sum, existing advertisement implementation has following deficiency: intelligent television startup advertisement is downloaded
Not in time, just can download when can only start shooting every time, and also it cannot be guaranteed that download successfully；Intelligent television
After start, before unsuccessful networking, due to cannot lock in time, therefore cannot get and actual time
The up-to-date Advertisement arrangement being consistent, therefore, causes startup advertisement not carry out according to Advertisement arrangement exactly
Play.
Summary of the invention
The present invention provides a kind of intelligent television startup advertisement implementation method, to overcome startup advertisement material to download
Not in time, the technical problem could can only downloaded after starting shooting every time and networking successfully.
The present invention provides a kind of intelligent television startup advertisement implementation method, including:
After intelligent television start, lock in time；
After the described intelligent television deadline synchronizes, according to the startup advertisement configuration file of pre-stored, play
Startup advertisement；
After described intelligent television is networked successfully, obtain Instant Ads waiting, and root according to the time being synchronized to
According to the Instant Ads waiting got, carry out the pre-download of ad material and startup advertisement configuration file
Configuration.
Further, above-mentioned intelligent television startup advertisement implementation method, may include that
Described Instant Ads waiting, including: the Advertisement arrangement after N days, wherein, N is positive integer；
In described startup advertisement configuration file, including: Advertisement arrangement and ad material this locality after N days are deposited
Storage path.
Further, above-mentioned intelligent television startup advertisement implementation method, may include that
After the start of described intelligent television, by MCU module lock in time.
Further, above-mentioned intelligent television startup advertisement implementation method, may include that
Before the described intelligent television deadline synchronizes, according to preset default advertisement configuration, play silent
Recognize advertisement；
After described intelligent television is networked successfully, request startup advertisement next time, and the configuration of preset default advertisement.
Further, above-mentioned intelligent television startup advertisement implementation method, may include that
Described Instant Ads waiting is asked in periodic polling, is updated the described Advertisement arrangement of pre-download；
And/or,
Periodic polling request ad material list, is updated the described ad material of pre-download.
Further, above-mentioned intelligent television startup advertisement implementation method, may include that
After arriving the sliced time preset and/or arriving at 24, reacquire or update second day
Advertisement arrangement, and described startup advertisement configuration file and/or default advertisement configured be updated.
Further, above-mentioned intelligent television startup advertisement implementation method, may include that
When there being interim advertisement putting, service timely PUSH message by push；
When described intelligent television receives advertisement putting PUSH message, to the described Advertisement arrangement of pre-download,
Described ad material and/or the configuration of described default advertisement are updated.
Further, above-mentioned intelligent television startup advertisement implementation method, may include that
When Advertisement Server does not throw in advertisement, described intelligent television plays default advertisement；
Startup advertisement is play or during default advertisement, to described Advertisement Server and the at described intelligent television
The exposure advertisement of tripartite's statistical server.
The intelligent television startup advertisement implementation method that the present invention provides, by advertisement pre-stored scheme, it is ensured that
Even if updating of startup advertisement waiting, and substantially increase the success rate that startup advertisement is downloaded.
Present invention also offers a kind of intelligent television startup advertisement and realize device, including:
Pre-storing unit, for asking Instant Ads waiting to Advertisement Server, and according to the reality got
Time Advertisement arrangement, carry out the pre-download of ad material；
Dispensing unit, for the Instant Ads waiting according to described pre-storing unit pre-download and ad material,
Boot up the configuration of advertisement configuration file；
Wherein, described Instant Ads waiting, including: the Advertisement arrangement after N days, N is positive integer；Institute
State in startup advertisement configuration file, including: the Advertisement arrangement after N days and the locally stored path of ad material.
Further, above-mentioned intelligent television startup advertisement realizes device, may include that
Described pre-storing unit is additionally operable to, to described Advertisement Server request startup advertisement next time；
Described dispensing unit is additionally operable to, the next startup advertisement got according to described pre-storing unit, in advance
Put default advertisement configuration.
Further, above-mentioned intelligent television startup advertisement realizes device, may include that
Described device also includes pushing receiving unit, for receiving the advertisement that described Advertisement Server pushes
When throwing in PUSH message, notify described pre-storing unit and/or described dispensing unit.
Present invention also offers a kind of intelligent television startup advertisement and realize terminal, including:
Time synchronized module, for by the MCU module of intelligent television complete described intelligent television time
Between synchronize；
Network connecting module, the network being used for described intelligent television connects；
Advertising service module, for described time synchronized module complete described intelligent television time synchronized,
And described network connecting module completes after the network of described intelligent television connects, the time according to being synchronized to is obtained
Advertisement arrangement during treating excess syndrome, and according to the Instant Ads waiting got, carry out ad material pre-download,
And the configuration of startup advertisement configuration file；
Playing module, plays for the startup advertisement configuration file according to described advertising service module pre-stored
Startup advertisement.
Further, above-mentioned intelligent television startup advertisement realizes terminal, may include that
The described Instant Ads waiting that described advertising service module obtains, including: the Advertisement arrangement after N days,
N is positive integer；In described startup advertisement configuration file, including: the Advertisement arrangement after N days and advertisement element
The locally stored path of material.
Further, above-mentioned intelligent television startup advertisement realizes terminal, may include that
Described advertising service module is additionally operable to, and completes the net of described intelligent television in described network connecting module
After network connects, request startup advertisement next time, and the configuration of preset default advertisement；
Described playing module is used for, and completes the time synchronized of described intelligent television in described time synchronized module
Before, according to the default advertisement configuration that described advertising service module is preset, default advertisement is play.
Further, above-mentioned intelligent television startup advertisement realizes terminal, may include that
Described advertising service module is additionally operable to, and described Instant Ads waiting is asked in periodic polling, to pre-download
Described Advertisement arrangement be updated；And/or,
Periodic polling request ad material list, is updated the described ad material of pre-download.
Further, above-mentioned intelligent television startup advertisement realizes terminal, may include that
Described advertising service module is additionally operable to, after arriving the sliced time preset and/or arriving at 24,
Reacquire or the renewal Advertisement arrangement of second day, to current startup advertisement configuration file and/or acquiescence
Advertisement configuration is updated.
Further, above-mentioned intelligent television startup advertisement realizes terminal, may include that
Described advertising service module is additionally operable to, institute when receiving advertisement putting PUSH message, to pre-download
State Advertisement arrangement, described ad material and/or the configuration of described default advertisement to be updated.
Further, above-mentioned intelligent television startup advertisement realizes terminal, may include that
Described playing module is additionally operable to, and when Advertisement Server does not throw in advertisement, plays default advertisement；
Further,
When playing startup advertisement or default advertisement, expose to Advertisement Server and third party's statistical server
Light advertisement.
Intelligent television startup advertisement implementation method of the present invention, device and terminal, by pre-download Instant Ads
Waiting and pre-stored ad material, and by being synchronized to reality in the case of intelligent television start failed cluster
Time, it is possible to achieve read startup advertisement configuration file according to the Advertisement arrangement of pre-stored, thus just reach
Really play the purpose of the advertisement of waiting on the same day；For ensureing accuracy and promptness, the present invention of advertisement broadcasting
By schemes such as polling request renewal, the interim push services throwing in advertisement, solving Advertisement arrangement can move
The problem of state change, it is ensured that also be able to the Advertisement arrangement that upgrades in time when there being Advertisement arrangement to change；Additionally,
Owing to pre-stored startup advertisement configuration file of the present invention and preset default advertisement configure, solve when intelligence
Startup advertisement can not be downloaded in time and make the playing duration of startup advertisement be subject to during television startup failed cluster success
The problem of impact, adds effective exposure rate of startup advertisement.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to reality
Execute the required accompanying drawing used in example or description of the prior art to be briefly described, it should be apparent that under,
Accompanying drawing during face describes is some embodiments of the present invention, for those of ordinary skill in the art,
On the premise of not paying creative work, it is also possible to obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the flow chart of intelligent television startup advertisement implementation method embodiment one of the present invention；
Fig. 2 is the flow chart of intelligent television startup advertisement implementation method embodiment two of the present invention；
Fig. 3 is the flow chart of intelligent television startup advertisement implementation method embodiment three of the present invention；
Fig. 4 is the structural representation that intelligent television startup advertisement of the present invention realizes device embodiment；
Fig. 5 is the structural representation that intelligent television startup advertisement of the present invention realizes terminal embodiment.
Detailed description of the invention
For making the purpose of the embodiment of the present invention, technical scheme and advantage clearer, below in conjunction with this
Accompanying drawing in bright embodiment, is clearly and completely described the technical scheme in the embodiment of the present invention,
Obviously, described embodiment is a part of embodiment of the present invention rather than whole embodiments.Based on
Embodiment in the present invention, those of ordinary skill in the art are obtained under not making creative work premise
The every other embodiment obtained, broadly falls into the scope of protection of the invention.
Fig. 1 is the flow chart of intelligent television startup advertisement implementation method embodiment one of the present invention, such as Fig. 1 institute
Showing, the method for the present embodiment may include that
After the start of step 101, intelligent television, carry out time synchronized；
Specifically, after intelligent television start, can be from MCU (Micro controller Unit, microcontroller
Unit) the module synchronization time.
Step 102, the deadline synchronize after, intelligent television according to the startup advertisement configuration file of pre-stored,
Play startup advertisement；
Wherein, in startup advertisement configuration file, be configured with from the Advertisement arrangement of Advertisement Server pre-download and
The locally stored fullpath of ad material.
Advertisement arrangement referred to herein, refers to the advertising record arranged according to the sequencing of broadcast time；
The ad material of indication, including advertisement video, it is also possible to include advertising pictures, Flash animation etc..
After step 103, intelligent television are networked successfully, obtain Instant Ads waiting according to the time being synchronized to,
And according to the Instant Ads waiting got, carry out the pre-download of ad material, and startup advertisement configuration literary composition
The configuration of part.
Wherein, described acquisition Instant Ads waiting, specifically may include that the advertisement row after asking N days
The ad material download address of Advertisement arrangement after phase, and N days.Wherein, N is positive integer.
Problems of the prior art are: just can download when startup advertisement material can only be started shooting every time,
Startup advertisement material is caused to be downloaded not in time, in the case of intelligent television network is not connected with, it is impossible to obtain
To with the actual Advertisement arrangement being consistent, and, cannot guarantee that ad material is downloaded successfully.
In the present embodiment, intelligent television is started shooting after networking every time, can ask N days later Advertisement arrangements,
Parallel Advertisement arrangement and the pre-download of ad material, and be configured in startup advertisement configuration file.So,
When starting shooting next time, after being synchronized to actual time, can according to the startup advertisement configuration file of pre-stored,
According to the Advertisement arrangement corresponding with actual time, read from startup advertisement configuration file and play start
Advertisement.Thus ensure that real-time and the accuracy of startup advertisement material.
Further, the present embodiment, can basis by being synchronized to the time of reality in the case of start failed cluster
The Advertisement arrangement of pre-download reads startup advertisement configuration file, it is achieved the correct advertisement playing waiting on the same day.
Fig. 2 is the flow chart of intelligent television startup advertisement implementation method embodiment two of the present invention, such as Fig. 2 institute
Showing, the method for the present embodiment may include that
Step 201, intelligent television are started shooting, and carry out time synchronized；
Step 202, before the deadline synchronizes, intelligent television according to preset default advertisement configuration,
Play default advertisement；
After step 203, intelligent television are networked successfully, request startup advertisement next time, and preset default advertisement
Configuration.
That is, intelligent television request startup advertisement next time, and in default advertisement configures during write start next time
Default advertisement to be play.Wherein, in default advertisement configuration, comprise acquiescence to be play during start next time
Advertisement.
In the present embodiment, intelligent television is started shooting after parallel-connection network success every time, the request volume that next time, start was play
Advertisement, and it is previously-completed the setting of default advertisement configuration, so, when starting shooting next time, when being not fully complete
Between when synchronizing or synchronize to go wrong with actual time, can configure according to this preset default advertisement,
Play default advertisement.
Use concrete Application Example below, the technical scheme to embodiment of the method shown in Fig. 1 and Fig. 2
It is described in detail.
Fig. 3 is the flow chart of the Application Example of intelligent television startup advertisement implementation method of the present invention, such as figure
Shown in 3, may include that
After the start of step 301, intelligent television, from MCU module lock in time.
Just can carry out unlike time synchronized after intelligent television start parallel-connection network success from prior art,
The embodiment of the present invention is to carry out time synchronized from MCU module.
The success of step 302, NTP (Network Time Protocol, NTP) time synchronized
After, then according to the startup advertisement configuration file (including ad material and the Advertisement arrangement of pre-download) of pre-stored,
Play startup advertisement.
After success lock in time, advertising service starts, and compares with Advertisement arrangement file according to actual time
Right, play the ad material of pre-download；If the time can not be synchronized to, then pre-for last time according to advertising service
The default advertisement configuration put plays out.
After step 303, NTP time synchronized be after 45 seconds, or intelligent television is started shooting 120 seconds, exposure is broadcast
The startup advertisement put.
In this step, when advertisement normal play, add up backstage exposure advertisement to advertisement backstage and third party.
When advertisement is not thrown in advertisement backstage, then play default advertisement, thus increase advertisement putting accuracy rate and
Exposure rate.Wherein, advertisement exposure, may refer to record and the broadcasting time of feedback of advertisement, playing duration
Etc. information.
Step 304, intelligent television were successfully networked and after lock in time, the waiting of request startup advertisement next time
And pre-download, and ask the Advertisement arrangement behind N (N is positive integer) sky and ad material pre-download.
Intelligent television was networked and after lock in time, or after fixed time intervals (such as 60 seconds), request
The waiting of next startup advertisement.
Additionally, after intelligent television gets the waiting of (such as 4 days) first round every day advertisement later in N days,
Related content is configured in the configuration file of startup advertisement, reads for startup advertisement, and play.Wherein,
The particular content of startup advertisement configuration file includes: Advertisement arrangement and the download address of ad material or
Locally stored path.
Optionally, in addition, in the present embodiment, intelligent television can be once real with each hour polling request
Time Advertisement arrangement, with solve when interim throw in advertisement time, Advertisement arrangement does not update to intelligent television
Problem such that it is able to update in local startup advertisement configuration file.
After step 305, intelligent television are started shooting every time, all inputs after Advertisement Server is asked 4 days
The material of advertisement, and carry out pre-download.
Intelligent television obtains and the pre-download whole ad material after 4 days, specifically, refers to upgrade in time
Ad material to downloading in queue, such as, can be saved in and send out in fastplay subregion, in case getting advertisement
After waiting, it is not necessary to downloaded at that time.
Wherein, downloading queue and include: ad material file, waiting time, file verification are play in advertisement
Code, download address, expose address；Deng.Downloading queue is to download in terminal, including box and intelligence
TV.Described box, includes but not limited to webtv box, top box of digital machine, intelligent television box etc..
In this step, optimizing advertisement pre-stored function, advertising service is from downloading with reading material queue
Location is also downloaded.
Preferably, updating timely and accurately property to increase material file, each hour polling request is once
Ad material list, compares with the ad material downloaded or verifies, if there being the material of renewal,
Or when newly-increased material issues, download in the lump；And, delete the ad material being no longer necessary to, etc..
Step 306, judge whether current time is default sliced time (such as 21 point), work as arrival
After 21, obtain the advertisement of second day, and configure advertisement in configuration file, when starting shooting next time,
When obtaining less than actual time, directly play the advertisement of this configuration.
According to data statistics, intelligent television quantity of start after 9 substantially reduces, and therefore, formulates
Strategy is, is taken as the advertisement of second day, and updates Advertisement arrangement configuration in second day after 9.Under
If secondary start obtains the time less than reality, directly play the advertisement of second day.
The present embodiment increases the request method of startup advertisement sliced time, after arriving the sliced time preset,
The advertisement that start is play is configured second day according to Advertisement arrangement.
Step 307, alternatively, after arriving at 24 or 0, reacquire second day Advertisement arrangement and
Material, and configure startup advertisement next time.
Owing to be second day later, therefore need the waiting updating startup advertisement broadcasting next time to working as at 0
My god, thus the ad material that upgrades in time ensures correct broadcasting.After starting shooting next time, obtain less than actual time
Between time, directly play this preset startup advertisement.
Step 308, alternatively, per hour poll once except ought beyond the highest heavens, after the Advertisement arrangement of N days,
To ensure upgrading in time of Advertisement arrangement.
In this step, or, it is also possible to increase the push service of startup advertisement waiting, when there being interim advertisement
During input, notified the advertising service of client in time by push service, pushed by Advertisement Server and disappear
Breath is to client.
Wherein, the client of Push Service is integrated in the terminal, and advertising service receives input event and pushes
During message, request Advertisement Server waiting at once, upgrade in time Advertisement arrangement, for startup advertisement.
The present embodiment, by formulating above advertisement pre-download and configuration strategy, it is achieved pre-download advertisement element
Material and pre-download Advertisement arrangement, can be synchronized to the time of reality in the case of start failed cluster, it is possible to
Advertisement arrangement according to pre-download reads advertisement configuration file, and the correct advertisement playing waiting on the same day, from reaching
To the purpose playing startup advertisement accurately and in time.
Additionally, embodiment adds the mechanism that upgrades in time of Advertisement arrangement and ad material, wide to ensure
Accuse waiting and the promptness of ad material file and accuracy.
Additionally, embodiment adds startup advertisement sliced time and 0 update mechanism, to ensure advertisement
The upgrading in time and correctly play of material.
Fig. 4 is the structural representation that intelligent television startup advertisement of the present invention realizes device embodiment, such as Fig. 4
Shown in, the device of the present embodiment specifically includes that pre-storing unit and dispensing unit, wherein, pre-stored list
Unit, for asking Instant Ads waiting to Advertisement Server, and according to the Instant Ads waiting got,
Carry out the pre-download of ad material；Dispensing unit, for the Instant Ads according to pre-storing unit pre-download
Waiting and ad material, boot up the configuration of advertisement configuration file；Wherein, described Instant Ads waiting,
Including: the Advertisement arrangement after N days, N is positive integer；In described startup advertisement configuration file, including: N
Advertisement arrangement after it and the locally stored path of ad material.
Further, pre-storing unit is additionally operable to, to Advertisement Server request startup advertisement next time；Configuration
Unit is additionally operable to, the next startup advertisement got according to pre-storing unit, and preset default advertisement configures.
Further, described device also includes pushing receiving unit, is used for receiving described Advertisement Server
During the advertisement putting PUSH message pushed, notify described pre-storing unit and/or described dispensing unit.
Fig. 5 is the structural representation that intelligent television startup advertisement of the present invention realizes terminal embodiment, such as Fig. 5
Shown in, mainly include time synchronized module, network connecting module, advertising service module, and playing module,
Wherein, the advertising service module in the present embodiment can use the apparatus structure shown in Fig. 4, basis at this
On, further,
Time synchronized module, for completing the time synchronized of described intelligent television by MCU module；
Network connecting module, the network being used for described intelligent television connects；
Advertising service module, for described time synchronized module complete described intelligent television time synchronized,
And described network connecting module completes after the network of described intelligent television connects, the time according to being synchronized to is obtained
Advertisement arrangement during treating excess syndrome, and according to the Instant Ads waiting got, carry out the pre-download of ad material,
Configuration with startup advertisement configuration file；
Playing module, plays for the startup advertisement configuration file according to described advertising service module pre-stored
Startup advertisement.
Wherein, the described Instant Ads waiting that described advertising service module obtains, including: wide after N days
Accusing waiting, N is positive integer；In described startup advertisement configuration file, including: the Advertisement arrangement after N days
And the locally stored path of ad material.
Further, described advertising service module is additionally operable to, and completes described intelligence in described network connecting module
After the network of energy TV connects, request startup advertisement next time, and the configuration of preset default advertisement；
Described playing module, the time being additionally operable to complete described intelligent television in described time synchronized module is same
Before step, according to the default advertisement configuration that described advertising service module is preset, play default advertisement.
Further, described advertising service module is additionally operable to, and described Instant Ads waiting is asked in periodic polling,
The described Advertisement arrangement of pre-download is updated；And/or
Periodic polling request ad material list, is updated the described ad material of pre-download.
Further, described advertising service module is additionally operable to, and arrives the sliced time preset and/or is arriving
After reaching at 24, reacquire or update the Advertisement arrangement of second day, to current startup advertisement configuration file,
And/or default advertisement configuration is updated.
Further, described advertising service module is additionally operable to, when receiving advertisement putting PUSH message, right
The described Advertisement arrangement of pre-download, described ad material and/or the configuration of described default advertisement are updated.
Further, described playing module is additionally operable to, and when Advertisement Server does not throw in advertisement, plays
Default advertisement；Further, when playing startup advertisement or default advertisement configuration, to Advertisement Server and the
The exposure advertisement of tripartite's statistical server.
The intelligent television startup advertisement of the present embodiment realizes terminal and may be used for performing side shown in Fig. 1 to Fig. 3
The technical scheme of method embodiment, it is similar with technique effect that it realizes principle, and here is omitted.
One of ordinary skill in the art will appreciate that: realize all or part of step of above-mentioned each method embodiment
Suddenly can be completed by the hardware that programmed instruction is relevant.Aforesaid program can be stored in a computer can
Read in storage medium.This program upon execution, performs to include the step of above-mentioned each method embodiment；And
Aforesaid storage medium includes: ROM, RAM, magnetic disc or CD etc. are various can store program code
Medium.
Device embodiment described above is only schematically, the list wherein illustrated as separating component
Unit can be or may not be physically separate, and the parts shown as unit can be or also
Can not be physical location, i.e. may be located at a place, or at least two network can also be distributed to
On unit.Some or all of module therein can be selected according to the actual needs to realize the present embodiment
The purpose of scheme.Those of ordinary skill in the art are not in the case of paying performing creative labour, the most permissible
Understand and implement.
Last it is noted that various embodiments above is only in order to illustrate technical scheme, rather than right
It limits；Although the present invention being described in detail with reference to foregoing embodiments, this area common
Skilled artisans appreciate that the technical scheme described in foregoing embodiments still can be modified by it,
Or the most some or all of technical characteristic is carried out equivalent；And these amendments or replacement, and
The essence not making appropriate technical solution departs from the scope of various embodiments of the present invention technical scheme.
Claims (18)
1. an intelligent television startup advertisement implementation method, it is characterised in that including:
After intelligent television start, lock in time；
After the described intelligent television deadline synchronizes, according to the startup advertisement configuration file of pre-stored, play
Startup advertisement；
After described intelligent television is networked successfully, obtain Instant Ads waiting, and root according to the time being synchronized to
According to the Instant Ads waiting got, carry out the pre-download of ad material and startup advertisement configuration file
Configuration.
2. the method for claim 1, it is characterised in that
Described Instant Ads waiting, including: the Advertisement arrangement after N days；Wherein, N is positive integer；
In described startup advertisement configuration file, including: Advertisement arrangement and ad material this locality after N days are deposited
Storage path.
3. the method for claim 1, it is characterised in that
After the start of described intelligent television, by MCU module lock in time.
4. method as claimed in claim 3, it is characterised in that described method also includes:
Before the described intelligent television deadline synchronizes, according to preset default advertisement configuration, play silent
Recognize advertisement；
After described intelligent television is networked successfully, request startup advertisement next time, and the configuration of preset default advertisement.
5. the method for claim 1, it is characterised in that described method also includes:
Described Instant Ads waiting is asked in periodic polling, is updated the described Advertisement arrangement of pre-download；
And/or,
Periodic polling request ad material list, is updated the described ad material of pre-download.
6. the method as described in any one of claim 1 to 5, it is characterised in that described method is also wrapped
Include:
After arriving the sliced time preset and/or arriving at 24, reacquire or update second day
Advertisement arrangement, and described startup advertisement configuration file and/or default advertisement configured be updated.
7. the method as described in any one of claim 1 to 5, it is characterised in that described method is also wrapped
Include:
When there being interim advertisement putting, service timely PUSH message by push；
When described intelligent television receives advertisement putting PUSH message, to the described Advertisement arrangement of pre-download,
Described ad material and/or the configuration of described default advertisement are updated.
8. method as claimed in claim 4, it is characterised in that described method also includes:
When Advertisement Server does not throw in advertisement, described intelligent television plays default advertisement；
Startup advertisement is play or during default advertisement, to described Advertisement Server and the at described intelligent television
The exposure advertisement of tripartite's statistical server.
9. an intelligent television startup advertisement realizes device, it is characterised in that including:
Pre-storing unit, for asking Instant Ads waiting to Advertisement Server, and according to the reality got
Time Advertisement arrangement, carry out the pre-download of ad material；
Dispensing unit, for the Instant Ads waiting according to described pre-storing unit pre-download and ad material,
Boot up the configuration of advertisement configuration file；
Wherein, described Instant Ads waiting, including: the Advertisement arrangement after N days；Wherein, N is the most whole
Number；In described startup advertisement configuration file, including: Advertisement arrangement and ad material this locality after N days are deposited
Storage path.
10. device as claimed in claim 9, it is characterised in that
Described pre-storing unit is additionally operable to, to described Advertisement Server request startup advertisement next time；
Described dispensing unit is additionally operable to, the next startup advertisement got according to described pre-storing unit, in advance
Put default advertisement configuration.
11. devices as described in claim 9 or 10, it is characterised in that
Described device also includes pushing receiving unit, for receiving the advertisement that described Advertisement Server pushes
When throwing in PUSH message, notify described pre-storing unit and/or described dispensing unit.
12. 1 kinds of intelligent television startup advertisement realize terminal, it is characterised in that including:
Time synchronized module, for by the MCU module of intelligent television complete described intelligent television time
Between synchronize；
Network connecting module, the network being used for described intelligent television connects；
Advertising service module, for described time synchronized module complete described intelligent television time synchronized,
And described network connecting module completes after the network of described intelligent television connects, the time according to being synchronized to is obtained
Advertisement arrangement during treating excess syndrome, and according to the Instant Ads waiting got, carry out ad material pre-download,
And the configuration of startup advertisement configuration file；
Playing module, plays for the startup advertisement configuration file according to described advertising service module pre-stored
Startup advertisement.
13. terminals as claimed in claim 12, it is characterised in that
The described Instant Ads waiting that described advertising service module obtains, including: the Advertisement arrangement after N days；
Wherein, N is positive integer；In described startup advertisement configuration file, including: Advertisement arrangement after N days and
The locally stored path of ad material.
14. terminals as claimed in claim 12, it is characterised in that
Described advertising service module is additionally operable to, and completes the net of described intelligent television in described network connecting module
After network connects, request startup advertisement next time, and the configuration of preset default advertisement；
Described playing module is used for, and completes the time synchronized of described intelligent television in described time synchronized module
Before, according to the default advertisement configuration that described advertising service module is preset, default advertisement is play.
15. terminals as claimed in claim 12, it is characterised in that
Described advertising service module is additionally operable to, and described Instant Ads waiting is asked in periodic polling, to pre-download
Described Advertisement arrangement be updated；And/or,
Periodic polling request ad material list, is updated the described ad material of pre-download.
16. terminals as described in claim 12 or 15, it is characterised in that
Described advertising service module is additionally operable to, after arriving the sliced time preset and/or arriving at 24,
Reacquire or the renewal Advertisement arrangement of second day, to current startup advertisement configuration file and/or acquiescence
Advertisement configuration is updated.
17. terminals as described in any one of claim 12 to 15, it is characterised in that
Described advertising service module is additionally operable to, institute when receiving advertisement putting PUSH message, to pre-download
State Advertisement arrangement, described ad material and/or the configuration of described default advertisement to be updated.
18. terminals as described in any one of claim 12 to 15, it is characterised in that
Described playing module is additionally operable to, and when Advertisement Server does not throw in advertisement, plays default advertisement；
Further,
When playing startup advertisement or default advertisement, expose to Advertisement Server and third party's statistical server
Light advertisement.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510937256.XA CN105872621A (en) | 2015-12-15 | 2015-12-15 | Method, device and terminal for realizing startup advertisement of smart TV |
| PCT/CN2016/096467 WO2017101495A1 (en) | 2015-12-15 | 2016-08-24 | Method, device and terminal for realizing startup advertisement of smart television |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201510937256.XA CN105872621A (en) | 2015-12-15 | 2015-12-15 | Method, device and terminal for realizing startup advertisement of smart TV |
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| Publication Number | Publication Date |
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| CN105872621A true CN105872621A (en) | 2016-08-17 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201510937256.XA Pending CN105872621A (en) | 2015-12-15 | 2015-12-15 | Method, device and terminal for realizing startup advertisement of smart TV |
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| Country | Link |
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| CN (1) | CN105872621A (en) |
| WO (1) | WO2017101495A1 (en) |
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