CN102340694B - Intelligent television and advertisement implementing method and system for intelligent televisions - Google Patents
Intelligent television and advertisement implementing method and system for intelligent televisions Download PDFInfo
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Abstract
The invention discloses an intelligent television, an advertisement implementing method and an advertisement implementing system for the intelligent televisions. The intelligent television detects whether a server side has a latest startup advertisement by an advertisement delivering service process; when the server side has a latest startup advertisement, the latest startup advertisement is downloaded to the intelligent television as required, and covers the original advertisement data packets of the intelligent television; after the process of downloading is completed, a normal intelligent television startup process is entered so as to automatically play the latest startup advertisement, and a main interface of the intelligent television is entered. According to the invention, the startup/shutdown advertisement and online advertisement delivering of the intelligent television can be realized, therefore the intelligent television increases a function of updating startup/shutdown advertisements and online advertisements, and the dynamic switching between startup and shutdown animations of the intelligent television can be realized.
Description
Technical field
The present invention relates to intelligent television field, relate in particular to a kind of intelligent television advertisement implementation method and system.
Background technology
Along with growth in the living standard, the application of advertisement will be more and more extensive, and the form of advertisement is also more and more diversified.But if use aimlessly same series advertisements to push to different clients, advertisement is not thrown according to user's hobby, its income can be very low.
At present, along with the development of intelligent television and Internet technology, there is comprising the intelligent television of watching the several functions such as intelligent television program, live broadcast stream media, access the Internet.Yet intelligent television of the prior art only has static or single picture or manufacturer's logo when open and close machine, the open and close machine picture of this intelligent television or logo can not adjust or change with user's wish.This is very dull, uninteresting for intelligent television user, and without any new meaning, user experiences poor.And for operator, in current intelligent television, do not make full use of the time of intelligent television open and close machine, and losing in vain the chance of obtaining commercial interest, trade benefit is poor.
Therefore, prior art has yet to be improved and developed.
Summary of the invention
Poor user experience and the low problem of trade benefit, the invention provides a kind of intelligent television advertisement implementation method and system when solving in prior art intelligent television open and close machine, to improve user, experiences and improve business earnings.
The technical scheme that technical solution problem of the present invention adopts is as follows:
An intelligent television advertisement implementation method, wherein, comprises intelligent television start advertisement pushing step, and described intelligent television start advertisement pushing step comprises:
A, ad storage that the need made are in advance pushed are in server;
B, intelligent television start hardware initialization, start wired network adapter driving and be connected with network;
C, described intelligent television are connected with server by network;
Whether D, intelligent television detection server end have up-to-date start advertisement, when there being up-to-date start advertisement, as required this up-to-date start advertisement is downloaded in intelligent television, download completes and enters normal intelligent television start flow process, automatically play this up-to-date start advertisement, then enter the main interface of intelligent television simultaneously;
Wherein, whether described intelligent television detects described server end by advertisement pushing service processes up-to-date start advertisement, be specially: advertisement pushing service processes reports server by the current version of current start advertising message in Intelligent television terminal database, server judges whether this start advertising message is up-to-date start advertisement, if not, to Intelligent television terminal, push up-to-date start advertisement;
Described up-to-date start advertisement sending method step is:
Intelligent television receives user's operation and selects to need advertisement, starts to push;
Intelligent television is to server request advertisement;
Server provides the URL address of advertisement according to request order and advertisement dependence;
AKU is upgraded and write the Flash storage of intelligent television, be updated successfully, successful information is fed back to intelligent television system;
Push successfully, to server, report the advertisement version having pushed.
Described intelligent television advertisement implementation method, wherein, it pushes step after also comprising start online, and after this start, the online step that pushes comprises:
D21, after intelligent television start, by advertisement pushing service processes, regularly detect server end and whether have up-to-date start advertisement, if had and network connects normally, the start video file that this up-to-date start advertisement is split into a plurality of designated forms is downloading and playing successively.
Described intelligent television advertisement implementation method, wherein, it also comprises intelligent television shutdown advertisement pushing step, described intelligent television shutdown advertisement pushing step comprises:
E, when intelligent television, process open state and be connected with server network when normal, whether intelligent television regularly detects server end by advertisement pushing service processes up-to-date shutdown advertisement;
F, when up-to-date shutdown advertisement having been detected, automatically this up-to-date shutdown advertisement is downloaded in intelligent television and is stored; ,
G, when intelligent television shuts down, intelligent television receives shutdown key assignments, and in response, calls in time the up-to-date shutdown advertisement of having downloaded during this shutdown key assignments and play;
H, intelligent television shutdown advertisement pushing complete, and enter normal shutdown process.
Described intelligent television advertisement implementation method, wherein, described step B specifically comprises:
When B1, intelligent television start, by hardware, automatically do initialization;
B2, initialization complete, and start wired network adapter and drive, and intelligent television is connected to the network by network interface card, and the network interface card of intelligent television is obtained to each network information and the network address by DHCP, obtain successfully network successful connection;
B3, network successful connection, carrying advertisement Push Service process, sends request to server end by advertisement pushing service processes.
Described intelligent television advertisement implementation method, wherein, described step C specifically comprises:
C1, server end are verified the identity information of intelligent television end, when being verified, feed back a correct information to intelligent television end, advertisement pushing service processes and server end successful connection;
C2, when intelligent television by advertisement pushing service processes, be connected with server end unsuccessful, the predetermined number of times of retry one;
C3, when the predetermined number of times of intelligent television retry one is connected unsuccessfully with server, enter normal boot-strap flow process, play the start advertisement of acquiescence.
Described intelligent television advertisement implementation method, wherein, described step D specifically comprises:
Whether D1, intelligent television have up-to-date start advertisement by advertisement pushing service processes detection server end;
D2, when there being up-to-date start advertisement, call the URL address that client-side interface obtains this up-to-date start advertisement, by this URL address, all data of this up-to-date start advertisement are downloaded in the internal memory of intelligent television, and cover original ad data bag;
D3, downloaded and enter normal intelligent television start flow process and automatically play this up-to-date start advertisement, and entered the main interface of intelligent television;
D4, when there is no up-to-date start advertisement, described intelligent television is play the advertisement of acquiescence.
?described intelligent television advertisement implementation method, wherein, described step G also comprises:
G1, when intelligent TV set receives after shutdown command, enter normal shutdown flow process, normal and if network connects, the shutdown video file that server end pushes designated form according to this shutdown command is to intelligent television;
The shutdown video file of the designated form that G2, intelligent television Play Server push, finishes playing, normal shutdown.
Intelligent television advertisement realizes a system, wherein, comprising: server, and the intelligent television being connected with server;
Described server comprises:
The first memory module, stores for the advertisement that the need of making are in advance pushed;
Authentication module, for the identity information of intelligent television end is verified, when being verified, feeds back a correct information to intelligent television end;
Link block, is connected for setting up network with intelligent television;
Advertisement pushing module, for for different series intelligent television, pushes different advertisements to intelligent television;
Described intelligent television comprises:
Hardware initial module, for intelligent television start hardware initialization, starts wired network adapter driving and is connected with network, by network, described intelligent television is connected with server;
Start advertisement playing module, for detection of server end, whether there is up-to-date start advertisement, when there being up-to-date start advertisement, as required this up-to-date start advertisement is downloaded in intelligent television, download completes and enters normal intelligent television start flow process and automatically play this up-to-date start advertisement, and enters the main interface of intelligent television;
Wherein, whether described intelligent television detects described server end by advertisement pushing service processes up-to-date start advertisement, be specially: advertisement pushing service processes reports server by the current version of current start advertising message in Intelligent television terminal database, server judges whether this start advertising message is up-to-date start advertisement, if not, to Intelligent television terminal, push up-to-date start advertisement;
Described up-to-date start advertisement sending method step is:
Intelligent television receives user's operation and selects to need advertisement, starts to push;
Intelligent television is to server request advertisement;
Server provides the URL address of advertisement according to request order and advertisement dependence;
AKU is upgraded and write the Flash storage of intelligent television, be updated successfully, successful information is fed back to intelligent television system;
Push successfully, to server, report the advertisement version having pushed.
Described intelligent television advertisement realizes system, and wherein, described intelligent television also comprises:
The online playing module of advertisement, after intelligent television start, by advertisement pushing service processes, regularly detect server end and whether have up-to-date start advertisement, if had and network connects normally, the start video file that this up-to-date start advertisement is split into a plurality of designated forms is downloading and playing successively;
Shutdown commercial detection module, whether for when intelligent television processing open state and be connected with server network when normal, by advertisement pushing service processes, regularly detecting server end has up-to-date shutdown advertisement;
Shutdown advertisement playing module, for when intelligent television shuts down, intelligent television receives shutdown key assignments, and when this shutdown key assignments of response, calls in time the up-to-date shutdown advertisement of having downloaded and play, intelligent television shutdown advertisement pushing completes, and enters normal shutdown process;
An intelligent television, wherein, described intelligent television comprises:
Hardware initial module, for intelligent television start hardware initialization, starts wired network adapter driving and is connected with network, by network, described intelligent television is connected with server;
Start advertisement playing module, for detection of server end, whether there is up-to-date start advertisement, when there being up-to-date start advertisement, as required this up-to-date start advertisement is downloaded in intelligent television, download completes and enters normal intelligent television start flow process and automatically play this up-to-date start advertisement, and enters the main interface of intelligent television;
The online playing module of advertisement, for after intelligent television start, by advertisement pushing service processes, regularly detect server end and whether have up-to-date start advertisement, if had and network connects normally, the start video file that this up-to-date start advertisement is split into a plurality of designated forms is downloading and playing successively;
Shutdown commercial detection module, whether for when intelligent television processing open state and be connected with server network when normal, by advertisement pushing service processes, regularly detecting server end has up-to-date shutdown advertisement;
Shutdown advertisement playing module, for when intelligent television shuts down, intelligent television receives shutdown key assignments, and when this shutdown key assignments of response, calls in time the up-to-date shutdown advertisement of having downloaded and play, intelligent television shutdown advertisement pushing completes, and enters normal shutdown process;
Wherein, whether described intelligent television detects described server end by advertisement pushing service processes up-to-date machine open/close advertisement, be specially: advertisement pushing service processes reports server by the current version of current machine open/close advertising message in Intelligent television terminal database, server judges whether this machine open/close advertising message is up-to-date machine open/close advertisement, if not, to Intelligent television terminal, push up-to-date machine open/close advertisement;
Described up-to-date start advertisement sending method step is:
Intelligent television receives user's operation and selects to need advertisement, starts to push;
Intelligent television is to server request advertisement;
Server provides the URL address of advertisement according to request order and advertisement dependence;
AKU is upgraded and write the Flash storage of intelligent television, be updated successfully, successful information is fed back to intelligent television system;
Push successfully, to server, report the advertisement version having pushed.。
?an intelligent television advertisement implementation method, comprises intelligent television shutdown advertisement pushing step, and intelligent television shutdown advertisement pushing step comprises:
E, when intelligent television is connected in open state and with server network when normal, whether intelligent television regularly detects server end by advertisement pushing service processes up-to-date shutdown advertisement, wherein, whether described intelligent television detects described server end by advertisement pushing service processes up-to-date shutdown advertisement, be specially: advertisement pushing service processes reports server by the current version of current shutdown advertising message in Intelligent television terminal database, server judges whether this shutdown advertising message is up-to-date shutdown advertisement, if not, to Intelligent television terminal, push up-to-date shutdown advertisement, described up-to-date start advertisement sending method step is:
Intelligent television receives user's operation and selects to need advertisement, starts to push;
Intelligent television is to server request advertisement;
Server provides the URL address of advertisement according to request order and advertisement dependence;
AKU is upgraded and write the Flash storage of intelligent television, be updated successfully, successful information is fed back to intelligent television system;
Push successfully, to server, report the advertisement version having pushed
F, when up-to-date shutdown advertisement having been detected, automatically up-to-date shutdown advertisement is downloaded in intelligent television and is stored;
G, when intelligent television shuts down, intelligent television receives shutdown key assignments, and when response shutdown key assignments, calls in time the up-to-date shutdown advertisement of having downloaded and play;
H, intelligent television shutdown advertisement pushing complete, and enter normal shutdown process.
Intelligent television provided by the present invention and intelligent television advertisement implementation method and system, it can be realized intelligent television is pushed to open and close machine advertisement and online advertisement, make intelligent television increase the new function of the advertisement of open and close machine and online advertisement renewal, can realize the motor-driven picture of intelligent television open and close can dynamically switch, and can load the boot animation of each video format; User can adjust switching on and shutting down animation according to the hobby of oneself, thereby experiences to good user of user; Realize the online designated form that pushes as the animation of the open and close machine of flv form, thus can a kind of feeling of freshness of user and reach the object of business profit.Changed the business of tradition, limited pattern, adapted to the demand that under the integration of three networks content is changeable, business is various, made the content exported on Intelligent television terminal abundanter, display effect is more diversified.
Accompanying drawing explanation
Fig. 1 is the flow chart of the preferred embodiment of advertisement sending method when intelligent television is started shooting in intelligent television advertisement implementation method of the present invention.
Fig. 2 is the flow chart of a concrete Application Example of advertisement sending method when intelligent television is started shooting in intelligent television advertisement implementation method of the present invention.
Fig. 3 is the detail flowchart of the intelligent television start advertisement sending method shown in Fig. 2.
Fig. 4 is the flow chart of the preferred embodiment of advertisement sending method when intelligent television shuts down in intelligent television advertisement implementation method of the present invention.
Fig. 5 is that the intelligent television advertisement of the embodiment of the present invention realizes system principle diagram.
Fig. 6 is the inner theory diagram of server that the intelligent television advertisement of the embodiment of the present invention realizes system.
Fig. 7 is the inner theory diagram of intelligent television that the intelligent television advertisement of the embodiment of the present invention realizes system.
Embodiment
Intelligent television provided by the present invention and intelligent television advertisement implementation method and system, for making object of the present invention, technical scheme and advantage clearer, clear and definite, referring to accompanying drawing, developing simultaneously, the present invention is described in more detail for embodiment.Should be appreciated that specific embodiment described herein, only in order to explain the present invention, is not intended to limit the present invention.
Refer to Fig. 1, Fig. 1 is the flow chart of the preferred embodiment of advertisement sending method when intelligent television is started shooting in intelligent television advertisement implementation method of the present invention.During this intelligent television start, advertisement sending method is as embodiments of the invention 1.A kind of intelligent television advertisement implementation method that the embodiment of the present invention 1 provides, as Fig. 1, comprises intelligent television start advertisement pushing step, and described intelligent television start advertisement pushing step comprises:
Step S110, ad storage that the need made are in advance pushed are in server.In the present embodiment, need to make various advertisements or animation, and the advertisement of making or animation etc. are stored in to server end.
Step S120, intelligent television start hardware initialization, start wired network adapter driving and be connected with network, and carrying advertisement Push Service process, by advertisement pushing service processes, to server end, sends start advertisement pushing request.Intelligent television in the present embodiment includes but not limited to intelligent television, so-called intelligent television, refer to as smart mobile phone, there is full open model platform, carried operating system, can, by user's program that the third party service provider such as installation and uninstall, game provides voluntarily, by this class method, constantly the function of colour TV be expanded, and can realize by netting twine, wireless network the general name of such class colour TV of surfing the web.
For example, when intelligent television connects while establishing machine by cable, hardware is done initialization automatically; The software initialization such as various services, process after initialization completes, and start wired network adapter and drive, the network interface card (hardware) of intelligent television for example, is connected with network (network, ADSL etc.), the network interface card of intelligent television is arranged to agreement by DHCP(DynamicHost) obtain various network information and the network address, obtain successfully network successful connection; Network successful connection, carrying advertisement Push Service process, sends request to server end by advertisement pushing service processes.
Step S130, server end are verified the identity information of intelligent television end, when being verified, feed back a correct information to intelligent television end, advertisement pushing service processes and server end successful connection; And enter step S140.
And when intelligent television by advertisement pushing service processes, be connected with server end unsuccessful, the predetermined number of times of retry one; When the predetermined number of times of intelligent television retry one is connected unsuccessfully with service, enter normal boot-strap flow process, play the start advertisement of acquiescence.
For example, server end verifies the identity information of intelligent television, if checking is correct, feeds back a correct information, advertisement pushing service processes and server end successful connection; Otherwise, continue retry, if retry is more than 6 times unsuccessful, enter normal boot-strap flow process, play the start advertisement of acquiescence.
Whether step S140, intelligent television have up-to-date start advertisement by advertisement pushing service processes detection server end, when there being up-to-date start advertisement, as required this up-to-date start advertisement is downloaded in intelligent television, and cover the original ad data bag of intelligent television, download completes and enters normal intelligent television start flow process and automatically play this up-to-date start advertisement, and enters the main interface of intelligent television.
Wherein, this step S140 specifically comprises: whether D1, intelligent television have up-to-date start advertisement by advertisement pushing service processes detection server end; D2, when there being up-to-date start advertisement, obtain the URL address of this up-to-date start advertisement, by this URL address, all data of this up-to-date start advertisement are downloaded in the internal memory of intelligent television, and cover original ad data bag; D3, downloaded and enter normal intelligent television start flow process and automatically play this up-to-date start advertisement, and entered the main interface of intelligent television; D4, when there is no up-to-date start advertisement, play the advertisement of acquiescence.
For example, as shown in Figure 2, Fig. 2 is that the intelligent television start online advertisement of the present invention's one concrete Application Example pushes flow chart, specifically comprises the following steps:
S1, intelligent television start, hardware initialization.
S2, startup network network, start wired network adapter driving and be connected with network, and server obtains facility information.
S3, intelligent television detect whether there is up-to-date advertisement, enter step S4 when being; When no, enter step S6.
The network address (network-address) of S4, the up-to-date advertisement of server feedback correspondence, intelligent television, by Network Capture URL address, starts and downloads, and judges that whether advertisement download is successful, enters step S5, otherwise enters step S6 when being.
S5, when packet, download successfully, packet is stored in intelligent television internal memory.
If S6, detection have new packet, cover original packet, then play this up-to-date advertisement, otherwise play default advertisement from former packet.
S7, intelligent television data-pushing OK, i.e. advertisement finishes, and enters S8.
S8, enter the main interface of intelligent television.
After working as the advertisement pushing service processes and server end successful connection of intelligent television in this application embodiment, whether advertisement pushing service processes detects server end up-to-date advertisement, if there is the up-to-date up-to-date URL web page address (network-address) that obtains; Get after correct URL web page address (network-address), up-to-date ad data is downloaded in internal memory, in downloading process, cover original packet; Otherwise get acquiescence URL, if network retry 6 times is unsuccessful, use acquiescence start advertisement, enter intelligent television start flow process.
Wherein, the advertisement pushing detailed process of the present embodiment is as shown in Figure 3:
A1, intelligent television receive user's operation, and start or user select to start Push Service.
A2, to server authentication, log in.Be that advertisement pushing service processes is opened, system loads advertisement pushing service during intelligent television end starting up, advertisement pushing service processes invokes authentication login interface is logined to server authentication.
A3, server end carry out authentication response.If authentification failure, advertisement pushing service can repeat authentication the interval fixed time (cycle time of advertisement pushing service).(in verification process, authentication interface can check network problem); If authentication is passed through, continue advertisement pushing service.
A4, report current version information.After authentication authorization and accounting success, advertisement pushing service processes reports server by current advertising message in Intelligent television terminal database.
After A5, server comparison, return to renewal summary info.Be that server judges whether this advertising message is up-to-date advertisement, if not, return to the current AKU summary info of advertisement renewal and the newly-increased information of needing of terminal, the renewal summary info returning is pushed to intelligent television by pressure, to Intelligent television terminal, pushes up-to-date advertisement.If so, use the advertisement of the acquiescence in memory.
Referring to Fig. 3, is the detail flowchart of the intelligent television start advertisement sending method shown in Fig. 2.As shown in Figure 3, when advertisement, comprising: A6, intelligent television receive user's operation and select to need advertisement, start to push; A7, intelligent television are to server request advertisement; A8, server provide the URL address of advertisement according to request order and advertisement dependence; A9, AKU upgraded and write the Flash of intelligent television or the storage of other peripheral hardware, being updated successfully, successful information being fed back to intelligent television system; A10, push successfully, to server, report the advertisement version having pushed; A11, push successfully after intelligent television autoboot enter normal mode; A12, advertisement pushing success, feedback successful information is to server.
After advertisement pushing completes, system shows normal operation interface.When starting shooting advertisement pushing, intelligent television enters the various services of system, process software initialization, after all services, process initialization complete, enters the main interface of intelligent television.
Wherein, the start-up picture of intelligent television is mainly comprised of the compressed package of a zip form, the picture that compressed package the inside comprises several png forms, the text document that also has a desc.txt, during start, press the instruction of desc.txt the inside, can be by the continuous many pieces of picture of broadcasting of file name order on screen.
In the present embodiment, exactly the up-to-date ad data of server end is downloaded in the internal memory of intelligent television, and cover original ad data in removing intelligent television, thereby realize, the renewal of the advertisement of intelligent television is play.And pass through to arrange for the up-to-date advertisement source data user of server end, can arbitrarily change.Server end can push different advertisements for different series intelligent television, has reached the object of profit.
Based on above-described embodiment, the intelligent television advertisement implementation method that the embodiment of the present invention 2 provides, except comprising above-mentioned intelligent television start advertisement pushing step, after also comprising start, push online step, after this start, the online step that pushes comprises: after intelligent television start, by advertisement pushing service processes, regularly detect server end and whether have up-to-date start advertisement, if had and network connects normally, this up-to-date start advertisement is split into a plurality of designated forms as the start video file of flv form (but being not limited to flv form) successively downloading and playing.
Flv is the abbreviation of FLASH VIDEO, and flv stream media format is the video format that the release along with Flash MX develops.Because the file that its forms is minimum, loading velocity is exceedingly fast, and makes network watch video file to become possibility, its appearance has effectively solved video file and has imported after Flash, makes the SWF file of deriving bulky, the shortcoming such as can not on network, well use.
In the embodiment of the present invention 2, by up-to-date start advertisement being split into the start video file of a plurality of flv forms, be connected in a broadcasting, but the video length showing on progress bar is the total length of these videos, the benefit that is split as the start video file of a plurality of flv forms is saved bandwidth exactly, only have fast broadcasting of previous flv file to be over, next just beginning loads, if user does not just finish watching and has not seen, the video of back just does not need to have loaded so, can save more nervous bandwidth so to a certain extent.
Certainly the start video file that the start advertisement in embodiment 1 also can be divided into a plurality of flv forms is downloading and playing successively.
Based on above-described embodiment, the intelligent television advertisement implementation method that the embodiment of the present invention 3 provides, it also comprises intelligent television shutdown advertisement pushing step, as shown in Figure 4, Fig. 4 is the flow chart of the preferred embodiment of advertisement sending method when intelligent television shuts down in intelligent television advertisement implementation method of the present invention, and described intelligent television shutdown advertisement pushing step comprises:
Step S210, when intelligent television, process open state and be connected with server network when normal, whether intelligent television regularly detects server end by advertisement pushing service processes up-to-date shutdown advertisement.
Step S220, when up-to-date shutdown advertisement having been detected, automatically this up-to-date shutdown advertisement is downloaded in intelligent television and is stored.
Step S230, when intelligent television shuts down, intelligent television receives shutdown key assignments, and in response, calls in time the up-to-date shutdown advertisement of having downloaded during this shutdown key assignments and play.
Step S240, intelligent television shutdown advertisement pushing complete, and enter normal shutdown process.
For example, intelligent television is after start, if network is normal, whether intelligent television timing verification facility information and detection have up-to-date shutdown advertisement; If detected, have up-to-date shutdown advertisement, server end feeds back a network-address, and intelligent television obtains shutdown URL by client-side interface, and shutdown advertisement is updated in internal memory; If there is shutdown advertisement in internal memory, covers shutdown advertisement, otherwise use acquiescence shutdown advertisement.When intelligent television shutdown advertisement initialization success; When intelligent television receives off key assignments, intelligent television pushes initialized shutdown advertisement in good time.Otherwise intelligent television starts this acquiescence shutdown advertisement pushing; If network is undesired, start intelligent television the machine acquiescence shutdown advertisement.
When intelligent television is received off key assignments, intelligent operating system is sent out code to each service, process, or system is directly killed this service or process.And intelligent television pushes shutdown advertisement at the appointed time.When each service, process etc. finish, intelligent television advertisement also completes.
In addition, user can be according to the hobby adjustment shutdown animated advertising of oneself, thereby experiences to good user of user; Realize the animated advertising of the form open and close machines such as the online flv of propelling movement, thus can a kind of feeling of freshness of user and reach the object of business profit
For example can adopt, when intelligent TV set receives after shutdown command, enter normal shutdown flow process, normal and if network connects, the shutdown video file that server end pushes flv form according to this shutdown command is to intelligent television; The shutdown video file of the flv form that intelligent television Play Server pushes, finishes playing, normal shutdown.
Therefore, the server of the embodiment of the present invention can push various advertisements for different platform, the advertisement that intelligent television pushes server end is updated in intelligent television internal memory, then by intelligent intelligence TV applications, the various advertisements of upgrading are managed, thus the default advertisement of change intelligent television open and close machine.Thereby reach the default advertisement change of following one's inclinations.
In addition,, in the present embodiment, operator can be at server end according to recommended characteristics advertisements such as user's interest, features, for each intelligent television, user push different advertisement source interfaces; The advertisement source that intelligent television obtains, comprising: start advertisement, shutdown advertisement, EPG advertisement, VOD advertisement etc., if after the platform information of intelligent television, user profile verification succeeds, each advertisement is pushed in good time.
User also can apply the preference information of oneself to feed back to server end by the intelligent platform of intelligent television according to own interest, feature etc.Server end is by various Algorithm Analysis, thereby pushes various open and close machine advertisement etc. for intelligent television end.
The various media advertisements of server push, audio frequency, video, picture, flv, flash etc. individualized electronic advertising are given each intelligent television, thereby are allowed each intelligent television user get various media advertisements; And concerning each user, having the personal preference of oneself, the information of oneself liking, intelligent television user can feed back to intelligent television through individual interest, hobby by intelligent use.When server end, receive after this information, by statistical analysis, for user, again push various advertisements again.Can realize easily the advertisement of intelligent television end is upgraded and revised.
Based on above-described embodiment, the embodiment of the present invention also provides a kind of intelligent television advertisement to realize system, as shown in Figure 5, comprising: server 300, and a plurality of intelligent televisions 400 that are connected with server 300; So-called intelligent television in the present embodiment, refer to as smart mobile phone, there is full open model platform, carried operating system, can be by user's program that the third party service provider such as installation and uninstall, game provides voluntarily, by this class method, constantly the function of intelligent television is expanded, and can realize by netting twine, wireless network the general name of such class colour TV of surfing the web.
As shown in Figure 6, described server 300 comprises:
The first memory module 310, stores for the advertisement that the need of making are in advance pushed; As detailed above.
Authentication module 320, for the identity information of intelligent television end is verified, when being verified, feeds back a correct information to intelligent television end; As detailed above.
Link block 330, is connected for setting up network with intelligent television 400; As detailed above.
Advertisement pushing module 340, for for different series intelligent television 400, pushes different advertisements to intelligent television 400, as detailed above.
As shown in Figure 7, the intelligent television 400 that the present embodiment provides comprises:
Hardware initial module 410, be used for the hardware initialization of starting shooting, and start wired network adapter and drive and to be connected with network, by network, be connected with server, and carrying advertisement Push Service process, by advertisement pushing service processes, to server end, send start advertisement pushing request; As detailed above.
Start advertisement playing module 420, for detecting server end by advertisement pushing service processes, whether there is up-to-date start advertisement, when there being up-to-date start advertisement, as required this up-to-date start advertisement is downloaded in intelligent television, and cover the original ad data bag of intelligent television, download completes and enters normal intelligent television start flow process and automatically play this up-to-date start advertisement, and enters the main interface of intelligent television, as detailed above.
The online playing module 430 of advertisement, after intelligent television start, by advertisement pushing service processes, regularly detect server end and whether have up-to-date start advertisement, if had and network connects normal, this up-to-date start advertisement is split into a plurality of designated forms as the start video file of flv form successively downloading and playing, as detailed above.
Shutdown commercial detection module 440, whether for when intelligent television processing open state and be connected with server network when normal, by advertisement pushing service processes, regularly detecting server end has up-to-date shutdown advertisement; As detailed above.
Shutdown advertisement playing module 450, for when intelligent television shuts down, intelligent television receives shutdown key assignments, and when this shutdown key assignments of response, call in time the up-to-date shutdown advertisement of having downloaded and play, intelligent television shutdown advertisement pushing completes, enter normal shutdown process, as detailed above.
Therefore, the embodiment of the present invention can realize to online, the real-time advertisement of intelligent television, then server end is according to the open and close instruction of intelligent television end, thereby cause in the each open and close machine of intelligent television process open, boot animation is all different, experiences to a kind of fresh or good user of user.
On intelligent television in the present embodiment, by the server of appointment, download static, specific picture, audio frequency, video format, relevant position to the default appointment of intelligent television, and certain flag is set, then by switching on and shutting down, check that thereby flag changes the start-up parameter of the static animation of switching on and shutting down, thereby realize the object that intelligent television pushes static state, particular picture, audio frequency, video ads.For operator, can take operator leading, accessing broadcast intelligent television Tai He internet intelligent TV station and internet intelligent TV licence plate business's content, is integrated into the content play platform of operator.
Certainly, as shown in Figure 4, the present invention also provides a kind of intelligent television advertisement implementation method, and it only comprises intelligent television shutdown advertisement pushing step, and intelligent television shutdown advertisement pushing step comprises:
Step S210, when intelligent television, process open state and be connected with server network when normal, whether intelligent television regularly detects server end by advertisement pushing service processes up-to-date shutdown advertisement.
Step S220, when up-to-date shutdown advertisement having been detected, automatically this up-to-date shutdown advertisement is downloaded in intelligent television and is stored.
Step S230, when intelligent television shuts down, intelligent television receives shutdown key assignments, and in response, calls in time the up-to-date shutdown advertisement of having downloaded during this shutdown key assignments and play.
Step S240, intelligent television shutdown advertisement pushing complete, and enter normal shutdown process.
Hence one can see that, and intelligent television advertisement implementation method of the present invention is advertisement when intelligent television shuts down separately also.In sum, intelligent television provided by the present invention and intelligent television advertisement implementation method and system, it can be realized intelligent television is pushed to open and close machine advertisement and online advertisement, make intelligent television increase the new function of the advertisement of open and close machine and online advertisement renewal, can realize the motor-driven picture of intelligent television open and close can dynamically switch, and can load the boot animation of each video format; User can adjust switching on and shutting down animation according to the hobby of oneself, thereby experiences to good user of user; Realize the animation of the online flv of propelling movement form open and close machine, thus can a kind of feeling of freshness of user and reach the object of business profit.Changed the business of tradition, limited pattern, adapted to the demand that under the integration of three networks content is changeable, business is various, made the content exported on Intelligent television terminal abundanter, display effect is more diversified.
Should be understood that, application of the present invention is not limited to above-mentioned giving an example, and for those of ordinary skills, can be improved according to the above description or convert, and all these improvement and conversion all should belong to the protection range of claims of the present invention.
Claims (10)
1. an intelligent television advertisement implementation method, is characterized in that, comprises intelligent television start advertisement pushing step, and described intelligent television start advertisement pushing step comprises:
A, ad storage that the need made are in advance pushed are in server;
B, intelligent television start hardware initialization, start wired network adapter driving and be connected with network;
C, described intelligent television are connected with described server by network;
Whether D, described intelligent television detect described server end up-to-date start advertisement, when there being up-to-date start advertisement, as required described up-to-date start advertisement is downloaded in described intelligent television, download completes and enters normal intelligent television start flow process, automatically play described up-to-date start advertisement simultaneously, then enter the main interface of described intelligent television;
Step D specifically comprises:
D1, described intelligent television detects described server end by advertisement pushing service processes whether up-to-date start advertisement;
D2, when there being up-to-date start advertisement, call the URL address that client-side interface obtains described up-to-date start advertisement, by this URL address, all data of described up-to-date start advertisement are downloaded in the internal memory of intelligent television, and cover original ad data bag;
D3, downloaded and enter normal intelligent television start flow process and automatically play described up-to-date start advertisement, and entered the main interface of described intelligent television;
D4, when there is no up-to-date start advertisement, described intelligent television is play the advertisement of acquiescence;
Wherein, whether described intelligent television detects described server end by advertisement pushing service processes up-to-date start advertisement, be specially: advertisement pushing service processes reports server by current start advertising message in Intelligent television terminal database, server judges whether this start advertising message is up-to-date start advertisement, if not, to Intelligent television terminal, push up-to-date start advertisement;
Described up-to-date start advertisement sending method step is:
Intelligent television receives user's operation and selects to need advertisement, starts to push;
Intelligent television is to server request advertisement;
Server provides the URL address of advertisement according to request order and advertisement dependence;
AKU is upgraded and write the Flash storage of intelligent television, be updated successfully, successful information is fed back to intelligent television system;
Push successfully, to server, report the advertisement version having pushed.
2. intelligent television advertisement implementation method according to claim 1, is characterized in that, it pushes step after also comprising start online, and described start pushes online afterwards step and comprises:
D21, after the start of described intelligent television, by advertisement pushing service processes, regularly detect described server end and whether have up-to-date start advertisement, if had and network connects normally, the start video file that described up-to-date start advertisement is split into a plurality of designated forms is downloading and playing successively.
3. intelligent television advertisement implementation method according to claim 1 and 2, is characterized in that, it also comprises intelligent television shutdown advertisement pushing step, and described intelligent television shutdown advertisement pushing step comprises:
E, when described intelligent television is connected in open state and with described server network when normal, whether described intelligent television regularly detects described server end by advertisement pushing service processes up-to-date shutdown advertisement;
F, when up-to-date shutdown advertisement having been detected, automatically described up-to-date shutdown advertisement is downloaded in intelligent television and is stored;
G, when the shutdown of described intelligent television, described intelligent television receives shutdown key assignments, and when the described shutdown key assignments of response, calls in time the described up-to-date shutdown advertisement of having downloaded and play;
H, intelligent television shutdown advertisement pushing complete, and enter normal shutdown process.
4. intelligent television advertisement implementation method according to claim 1, is characterized in that, described step B specifically comprises:
When B1, intelligent television start, by hardware, automatically do initialization;
B2, initialization complete, and start wired network adapter and drive, and intelligent television is connected to the network by network interface card, and the described network interface card of described intelligent television is obtained to each network information and the network address by DHCP, obtain successfully network successful connection;
B3, network successful connection, carrying advertisement Push Service process, sends request to server end by advertisement pushing service processes.
5. intelligent television advertisement implementation method according to claim 1, is characterized in that, described step C specifically comprises:
C1, described server end are verified the identity information of described intelligent television end, when being verified, feed back a correct information to described intelligent television end, advertisement pushing service processes and server end successful connection;
C2, when described intelligent television by advertisement pushing service processes, be connected with described server end unsuccessful, the predetermined number of times of retry one;
C3, when the predetermined number of times of intelligent television retry one is connected unsuccessfully with described server, enter normal boot-strap flow process, play the start advertisement of acquiescence.
6. intelligent television advertisement implementation method according to claim 3, is characterized in that, described step G also comprises:
G1, when intelligent TV set receives after shutdown command, enter normal shutdown flow process, normal and if network connects, the shutdown video file that described server end pushes designated form according to described shutdown command is to intelligent television;
G2, described intelligent television are play the shutdown video file of the designated form of described server push, finish playing, and normal shutdown.
7. intelligent television advertisement realizes a system, it is characterized in that, comprising: server, and the intelligent television being connected with described server;
Described server comprises:
The first memory module, stores for the advertisement that the need of making are in advance pushed;
Authentication module, for the identity information of described intelligent television end is verified, when being verified, feeds back a correct information to intelligent television end;
Link block, is connected for setting up network with described intelligent television;
Advertisement pushing module, for for different series intelligent television, pushes different advertisements to described intelligent television;
Described intelligent television comprises:
Hardware initial module, for the hardware initialization of starting shooting, and starts wired network adapter and drives and to be connected with network, by network, described intelligent television is connected with described server;
Start advertisement playing module, for detection of described server end, whether there is up-to-date start advertisement, when there being up-to-date start advertisement, as required described up-to-date start advertisement is downloaded in described intelligent television, download completes and enters normal intelligent television start flow process, automatically play described up-to-date start advertisement simultaneously, then enter the main interface of intelligent television
Wherein, whether described intelligent television detects described server end by advertisement pushing service processes up-to-date start advertisement, be specially: advertisement pushing service processes reports server by current start advertising message in Intelligent television terminal database, server judges whether this start advertising message is up-to-date start advertisement, if not, to Intelligent television terminal, push up-to-date start advertisement;
Described up-to-date start advertisement sending method step is:
Intelligent television receives user's operation and selects to need advertisement, starts to push;
Intelligent television is to server request advertisement;
Server provides the URL address of advertisement according to request order and advertisement dependence;
AKU is upgraded and write the Flash storage of intelligent television, be updated successfully, successful information is fed back to intelligent television system;
Push successfully, to server, report the advertisement version having pushed.
8. intelligent television advertisement according to claim 7 realizes system, it is characterized in that,
Described intelligent television also comprises:
The online playing module of advertisement, after described intelligent television start, by advertisement pushing service processes, regularly detect described server end and whether have up-to-date start advertisement, if had and network connects normally, the start video file that described up-to-date start advertisement is split into a plurality of designated forms is downloading and playing successively;
Shutdown commercial detection module, whether for when described intelligent television processing open state and be connected with described server network when normal, by advertisement pushing service processes, regularly detecting described server end has up-to-date shutdown advertisement;
Shutdown advertisement playing module, for when described intelligent television shuts down, described intelligent television receives shutdown key assignments, and when the described shutdown key assignments of response, call in time the up-to-date shutdown advertisement of having downloaded and play, described intelligent television shutdown advertisement pushing completes, and enters normal shutdown process.
9. an intelligent television, is characterized in that, described intelligent television comprises:
Hardware initial module, for described intelligent television start hardware initialization, and starts wired network adapter and drives and be connected with network, by network, described intelligent television is connected with server;
Start advertisement playing module, for detection of described server end, whether there is up-to-date start advertisement, when there being up-to-date start advertisement, as required described up-to-date start advertisement is downloaded in described intelligent television, download completes and enters normal intelligent television start flow process, automatically play this up-to-date start advertisement, then enter the main interface of intelligent television simultaneously;
The online playing module of advertisement, for after described intelligent television start, by advertisement pushing service processes, regularly detect described server end and whether have up-to-date start advertisement, if had and network connects normally, the start video file that described up-to-date start advertisement is split into a plurality of designated forms is downloading and playing successively;
Shutdown commercial detection module, whether for when described intelligent television processing open state and be connected with described server network when normal, by advertisement pushing service processes, regularly detecting described server end has up-to-date shutdown advertisement;
Shutdown advertisement playing module, for when described intelligent television shuts down, described intelligent television receives shutdown key assignments, and when the described shutdown key assignments of response, call in time the up-to-date shutdown advertisement of having downloaded and play, described intelligent television shutdown advertisement pushing completes, and enters normal shutdown process;
Wherein, whether described intelligent television detects described server end by advertisement pushing service processes up-to-date machine open/close advertisement, be specially: advertisement pushing service processes reports server by current machine open/close advertising message in Intelligent television terminal database, server judges whether this machine open/close advertising message is up-to-date machine open/close advertisement, if not, to Intelligent television terminal, push up-to-date machine open/close advertisement;
Described up-to-date start advertisement sending method step is:
Intelligent television receives user's operation and selects to need advertisement, starts to push;
Intelligent television is to server request advertisement;
Server provides the URL address of advertisement according to request order and advertisement dependence;
AKU is upgraded and write the Flash storage of intelligent television, be updated successfully, successful information is fed back to intelligent television system;
Push successfully, to server, report the advertisement version having pushed.
10. an intelligent television advertisement implementation method, is characterized in that, it comprises intelligent television shutdown advertisement pushing step, and described intelligent television shutdown advertisement pushing step comprises:
E, when described intelligent television is connected in open state and with server network when normal, whether described intelligent television regularly detects described server end by advertisement pushing service processes up-to-date shutdown advertisement, wherein, whether described intelligent television detects described server end by advertisement pushing service processes up-to-date shutdown advertisement, be specially: advertisement pushing service processes reports server by current shutdown advertising message in Intelligent television terminal database, server judges whether this shutdown advertising message is up-to-date shutdown advertisement, if not, to Intelligent television terminal, push up-to-date shutdown advertisement,
Described up-to-date start advertisement sending method step is:
Intelligent television receives user's operation and selects to need advertisement, starts to push;
Intelligent television is to server request advertisement;
Server provides the URL address of advertisement according to request order and advertisement dependence;
AKU is upgraded and write the Flash storage of intelligent television, be updated successfully, successful information is fed back to intelligent television system;
Push successfully, to server, report the advertisement version having pushed;
F, when up-to-date shutdown advertisement having been detected, automatically described up-to-date shutdown advertisement is downloaded in described intelligent television and is stored;
G, when the shutdown of described intelligent television, described intelligent television receives shutdown key assignments, and when the described shutdown key assignments of response, calls in time the up-to-date shutdown advertisement of having downloaded and play;
H, described intelligent television shutdown advertisement pushing complete, and enter normal shutdown process.
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