CN105847893A - Method, device and system for advertisement delivery - Google Patents
Method, device and system for advertisement delivery Download PDFInfo
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- CN105847893A CN105847893A CN201610162394.XA CN201610162394A CN105847893A CN 105847893 A CN105847893 A CN 105847893A CN 201610162394 A CN201610162394 A CN 201610162394A CN 105847893 A CN105847893 A CN 105847893A
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26258—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a method for advertisement delivery, comprising steps of reading current time and delivery time of data of at least two backup pre-stored advertisements when a client starts up; choosing data of a target advertisement for delivery from the backup advertisement data corresponding to the delivery time comprising the current time; transmitting a request to an advertisement server for obtaining new advertisement data; and obtaining and storing data of at least two advertisements which are transmitted from the advertisement server as new backup advertisement data. The invention also discloses an advertisement delivery device and an advertisement delivery system. Compared with the prior art, in the embodiment of the invention, the client stores data of at least two advertisements, so that the client can choose the advertisement in the delivery time from the pre-stored advertisement data for delivery during the startup, which not only improves the effective exposure rate of the advertisement and improves user experience.
Description
Technical field
The present invention relates to technical field of data processing, more specifically, relate to a kind of advertisement placement method, device and
System.
Background technology
At present, along with the development of science and technology, daily life articles for use increasingly tend to intelligent, except intelligence hands
Machine, the intelligent terminal in people's life also includes intelligent television and onboard system etc..As a example by intelligent television, it is achieved intelligence
The correlation technique of energyization is, carries operating system on the basis of traditional tv functional module, and this operating system can be propped up
The application software holding types of functionality runs, and user can install different application softwaries according to demand such that it is able to extension
The function of TV, it is achieved the intellectuality of TV.
In the related, intelligent television start shooting every time after one ad data of pre-stored, and broadcast when next time starts shooting
Put the advertisement that respective advertisement data are corresponding.But, due to intelligent television the most only one ad data of pre-stored, and extensively
Accuse data and be correspondingly arranged on time period of input, i.e. Fertilizing stage, and the available machine time of intelligent television has the strongest random
Property, therefore, the available machine time the biggest probability of intelligent television the most not in the Fertilizing stage of the ad data of pre-stored, from
And not only cause the waste throwing in resource, and reduce effective exposure rate of advertisement.
Summary of the invention
In view of this, a kind of advertisement placement method, Apparatus and system are embodiments provided, it is possible to solve phase
In the technology of pass, throw in the waste of resource and the problem that the effective exposure rate of advertisement is low.
First aspect, embodiments provides a kind of advertisement placement method, including: client when start,
During client start, read the Fertilizing stage of at least two alternative ad datas of current time and pre-stored；Described from including
The alternative ad data that the Fertilizing stage of current time is corresponding select targeted advertisements data throw in；Send to Advertisement Server
Obtain the request of new ad data；Receive and store at least two described new ad data conducts that described Advertisement Server sends
New alternative ad data.
Second aspect, embodiments provides a kind of advertisement placement method, including: server according to being received
Obtain ad data request, to client send at least two alternative ad datas, in order to described client start time,
Read the Fertilizing stage of at least two alternative ad datas of current time and pre-stored；From the input including described current time
The alternative ad data that phase is corresponding select targeted advertisements data throw in；Receive the new advertisement of acquisition that described client sends
The request of data；Request according to the new ad data of described acquisition sends at least two described new ad datas to described client
As new alternative ad data.
The third aspect, embodiments provides a kind of advertisement delivery device, including: read module, for opening
During machine, read the Fertilizing stage of at least two alternative ad datas of current time and pre-stored；Select module, for from bag
Include and the alternative ad data that the Fertilizing stage of described current time is corresponding selects targeted advertisements data throw in；Sending module,
For sending the request obtaining new ad data to Advertisement Server；Receiver module, is used for receiving and store described advertising service
At least two described new ad datas that device sends are as new alternative ad data.
Fourth aspect, embodiments provides a kind of advertisement delivery device, including: sending module, for basis
The request obtaining ad data received, sends at least two alternative ad datas to client, in order to described client
When start, read the Fertilizing stage of at least two alternative ad datas of current time and pre-stored；From include described currently
The alternative ad data that the Fertilizing stage of time is corresponding select targeted advertisements data throw in；Receiver module, is used for receiving institute
State the request obtaining new ad data that client sends；Described sending module, is additionally operable to according to the new ad data of described acquisition
Request to described client send at least two described new ad datas as new alternative ad data.
5th aspect, embodiments provides a kind of advertisement delivery system, including: Advertisement Server and client,
Wherein, described Advertisement Server, for according to the request obtaining ad data received, sending at least two to client
The alternative ad data of bar；Receive the request obtaining new ad data that described client sends；According to described acquisition new advertisement number
According to request to described client send at least two described new ad datas as new alternative ad data；Described client
End, for when start, reading the Fertilizing stage of at least two alternative ad datas of current time and pre-stored；From bag
Include and the alternative ad data that the Fertilizing stage of described current time is corresponding selects targeted advertisements data throw in；To described advertisement
Server sends the request obtaining new ad data；At least two receiving and storing the transmission of described Advertisement Server described new wide
Accuse data as new alternative ad data.
From above technical scheme, advertisement placement method that the embodiment of the present invention is provided, Apparatus and system, client
Hold when start, read the Fertilizing stage of at least two alternative ad datas of current time and pre-stored, and current from including
The alternative ad data that the Fertilizing stage of time is corresponding select targeted advertisements data throw in.Then, client is to advertisement clothes
Business device sends the request obtaining new ad data, receives and store at least two described new ad datas that Advertisement Server sends
As new alternative ad data, in order to throw in when client is started shooting next time.It will be apparent that the technology of the embodiment of the present invention
Scheme, at least two ad datas of client pre-stored, thus when start, it is possible to select from the ad data of pre-stored
Current advertisement in Fertilizing stage is thrown in, and compared with prior art, can not only improve effective exposure rate of advertisement, and
And Consumer's Experience can be improved.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be in embodiment
The required accompanying drawing used is briefly described, it should be apparent that, the accompanying drawing in describing below is only the one of the present invention
A little embodiments, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to root
Other accompanying drawing is obtained according to these accompanying drawings.Shown in accompanying drawing, above and other purpose, feature and the advantage of the present invention
To become apparent from.The part that reference instruction identical in whole accompanying drawings is identical.The most deliberately by actual size etc.
Proportional zoom draws accompanying drawing, it is preferred that emphasis is illustrate the purport of the present invention.
The method flow diagram of the advertisement placement method that Fig. 1 provides for the embodiment of the present invention；
The method flow diagram of the another kind of advertisement placement method that Fig. 2 provides for the embodiment of the present invention；
The structural representation of the advertisement delivery device that Fig. 3 provides for the embodiment of the present invention；
The structural representation of the another kind of advertisement delivery device that Fig. 4 provides for the embodiment of the present invention；
The structural representation of the advertisement delivery system that Fig. 5 provides for the embodiment of the present invention.
Detailed description of the invention
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear,
Complete description, it is clear that described embodiment is only a part of embodiment of the present invention rather than whole enforcement
Example.Based on the embodiment in the present invention, those of ordinary skill in the art are obtained under not making creative work premise
The every other embodiment obtained, broadly falls into the scope of protection of the invention.
Along with popularizing of network, the channel of advertisement putting gets more and more, and the purpose throwing in advertisement is also not limited to show
Product, it is also possible to provide the time of abundance for opening of client application module.The problem body produced due to correlation technique
The now client pre-stored aspect to ad data, therefore, following embodiment by from the angle of client to the present invention
Technical scheme be described.
Refer to the method flow diagram of the advertisement placement method that Fig. 1, Fig. 1 provide, described method for the embodiment of the present invention
Comprise the following steps:
Step S101: when client is started shooting, reads at least two alternative ad datas of current time and pre-stored
Fertilizing stage.
Wherein, in the technical scheme of the embodiment of the present invention, client, when producing, prestores an advertisement number
According to, this ad data prestored can be the ad data of public service ads, or, client self or association
The advertisement of product, such as, the specifically happy TV that regards of client, and when producing, the ad data prestored is to like
The public service ads in retaining ring border, or, the happy ad data regarding super mobile phone regarding super TV or pleasure.It should be noted that
The ad data of pre-stored when client produces, will have been stored in client, and this ad data can indefinite duration
Throwing in, therefore, for the ease of describing, when client is produced by the embodiment of the present invention, the ad data of pre-stored is referred to as silent
Recognize ad data, and the most directly quote this title.
Based on foregoing description, when start for the first time, the default advertisement data due to client only pre-stored, therefore,
Throw in the advertisement that these default advertisement data are corresponding.In order to make full use of the input resource that client provides, open from for the first time
Machine starts, and after client is started shooting every time, all obtains and store the alternative advertisement number that next time, start was thrown in Advertisement Server
According to, further, in order to improve effective exposure rate of advertisement, client pre-stored at least two alternative advertisement number
According to.Owing to user's available machine time is more random, therefore, the Fertilizing stage of the alternative ad data of client pre-stored is inconsistent,
Upon power-up, the Fertilizing stage of two alternative ad datas of current time and pre-stored is read, owing to Fertilizing stage is advertisement
The time period thrown in, therefore, when the release time section of advertisement comprises current time, illustrate that Current ad data are in
In Fertilizing stage such that it is able to according to current time and each Fertilizing stage, select to be currently at the alternative advertisement number of Fertilizing stage
According to as targeted advertisements data, and throw in the advertisement that these targeted advertisements data are corresponding.
As can be seen here, a plurality of ad data of technical scheme pre-stored of the embodiment of the present invention such that it is able to improve and throw in
The utilization rate of resource, and effective exposure rate of advertisement can be improved.
Step S102: select targeted advertisements data from the alternative ad data that the Fertilizing stage including described current time is corresponding
Throw in.
Wherein, seen from the above description, a plurality of alternative ad data of client pre-stored, and stored a plurality of standby
Select ad data Fertilizing stage different, therefore, the targeted advertisements data corresponding in order to determine the advertisement currently can thrown in,
Client is after reading the Fertilizing stage of alternative ad data of current time and pre-stored, it is judged that all Fertilizing stage is the most equal
Do not include current time, if all Fertilizing stage does not the most include current time, the alternative ad data of pre-stored is described the most not
It is in Fertilizing stage, then, client throws in the advertisement that default advertisement data are corresponding；If some or all of Fertilizing stage bag
Containing current time, the alternative ad data of declaratives or all pre-stored is in Fertilizing stage, can be current from comprising
The advertisement selecting targeted advertisements data corresponding in the alternative ad data that the Fertilizing stage of time is corresponding is thrown in.
Concrete, it should be noted that for the ease of management, every data of client pre-stored is all correspondingly arranged
There is a release time, and the set release time is some skies of postponing after available machine time last time, such as, if opening last time
The machine time is on March 1st, 2016, is pre-stored with 4 ad datas, then the default throwing of these 4 ad datas
The time of putting is respectively on March 2nd, 2016, on March 3rd, 2016, on March 4th, 2016 and in March, 2016
5 days, and this release time is Advertisement Server pre-sets.Therefore, when the Fertilizing stage only one of which comprising current time
Time, throw in the advertisement that its corresponding ad data is corresponding；When the Fertilizing stage comprising current time is more than one, can distinguish
Read the default release time of alternative ad data corresponding to each Fertilizing stage, and judge whether the default release time includes
Current time, if presetting the release time to include current time, illustrates the advertisement that the alternative ad data of pre-stored is corresponding
In, it is provided with the advertisement that current time correspondence is thrown in, therefore, it can determine the alternative ad data of mark current time
For targeted advertisements data, and throw in advertisement to be put；If presetting in the release time and not including current time, pre-stored is described
Advertisement corresponding to alternative ad data in, there is not the advertisement that current time correspondence is thrown in, can be from comprising current time
The alternative ad data that Fertilizing stage is corresponding randomly chooses an alternative ad data and is defined as targeted advertisements data, and throw in mesh
The advertisement that mark ad data is corresponding.
Such as, in a preferred exemplary of the present invention, client is pre-stored with 4 ad datas, wherein, false
If current time is on March 5th, 2016, if the Fertilizing stage of Article 1 ad data be on January 1st, 2016 extremely
On February 28th, 2016, the Fertilizing stage of Article 2 ad data is a year and a day in 2015, Article 3 ad data
Fertilizing stage is on December 31,1 day to 2015 October in 2015, and the Fertilizing stage of Article 4 ad data is 2016
On February 28, on February 13, to 2016, then, it is evident that the Fertilizing stage of 4 ad datas does not comprises
On March 5th, 2016, the most current 4 ad datas are not the most in Fertilizing stage, and therefore, client selects acquiescence
The advertisement that ad data is corresponding is thrown in.Assume that the Fertilizing stage of Article 1 ad data is constant, Article 2 ad data
Fertilizing stage be a year and a day in 2016, the Fertilizing stage of Article 3 ad data is 1 day to 2016 March in 2016
May 31, the Fertilizing stage of Article 4 ad data is on March 28,13 days to 2016 February in 2016, and
And the default release time of Article 2 ad data is on March 3rd, 2016, the default input of Article 3 ad data
Time is on March 4th, 2016, and the default release time of Article 4 ad data is on March 5th, 2016, due to
Article 2 ad data, Article 3 ad data and Article 4 ad data are all in Fertilizing stage, and Article 4 advertisement
The default release time of data is on March 5th, 2016, it is thereby possible to select corresponding wide of Article 4 ad data
Announcement is thrown in.And if above-mentioned condition is constant, the default release time of Article 4 ad data is in March, 2016
2 days, then do not have on March 5th, 2016 correspondence advertisement to be put, client can from Article 2 ad data,
Article 3 ad data is thrown in randomly choosing an advertisement corresponding to ad data in Article 4 ad data.
Additionally, further, due to problem or the problem of goods marks of advertisement mouthpiece, often occur urgent
Replace the situation of batch advertisement, in order to adapt to the generation of this situation, in the present embodiment, when client determines mesh
After mark ad data, can send to Advertisement Server and be used for confirming the most effective confirmation request of targeted advertisements data,
Wherein, if targeted advertisements data are not replaced, then it is not at Advertisement Server end by undercarriage, and client will receive
The effective information of confirmation that Advertisement Server sends, then throw in the advertisement that these targeted advertisements data are corresponding；If targeted advertisements number
According to being replaced, then it is at Advertisement Server end by undercarriage, and client will receive effective advertisement that Advertisement Server sends
Data, then, client can throw in the advertisement that effective ad data is corresponding.Wherein, Advertisement Server can be according to input
Phase judges that targeted advertisements data are the most effective, and concrete, description as described below, here is omitted for the embodiment of the present invention.
From the description of this step, when client is started shooting, can select to be in input from the ad data of pre-stored
The advertisement that the ad data of phase is corresponding is thrown in such that it is able to be greatly improved effective exposure rate of advertisement.
Step S103: send the request obtaining new ad data to Advertisement Server.
Wherein, understanding based on foregoing description, client, after this is started shooting, needs to obtain and store start next time and throws
The new alternative ad data that the advertisement put is corresponding, therefore, after power-up, in addition it is also necessary to send to Advertisement Server and obtain
Taking the request of new ad data, wherein, the request of the new ad data of described acquisition includes acquired new ad data
Quantity.
Concrete, client can obtain a collection of up-to-date ad data, such as, 4 advertisements of client pre-stored
Data, then, every time after start, client all can obtain 4 up-to-date new ad datas to Advertisement Server.
Certainly, according to foregoing description, client, when throwing in advertisement, may be in the standby of Fertilizing stage from a plurality of
Select and ad data select the advertisement that ad data is corresponding throw in, if client the most all obtain a collection of
New ad data, then the impressions of part ad data will reduce.In order to avoid the generation of above-mentioned situation,
In the present embodiment, client is before sending the request obtaining new ad data, it is also possible to calculates and is currently at Fertilizing stage
The residue of ad data throw in duration, if residue throws in duration more than or equal to predetermined threshold value, then give over to next time
Start is thrown in, and then, uses the total quantity of the ad data of pre-stored to deduct and gives over to the alternative ad data that next time, start was thrown in
Quantity, obtain the quantity of new ad data to be obtained.Wherein, the throwing that predetermined threshold value is corresponding not less than alternative ad data
Put total natural law.
Such as, predetermined threshold value is 4 days, and current time is on March 5th, 2016, the input of Article 1 ad data
Phase is on March 31,1 day to 2016 March in 2016, the Fertilizing stage of Article 2 ad data be 2016 one whole
Year, the Fertilizing stage of Article 3 ad data is on May 31,1 day to 2016 March in 2016, Article 4 advertisement
The Fertilizing stage of data is on March 28,13 days to 2016 February in 2016, if this start input is the 4th
The advertisement that bar ad data is corresponding, due to Article 1 ad data, Article 2 ad data and Article 3 ad data
Residue throw in duration be all higher than 4, therefore, client can retain Article 1 ad data, Article 2 ad data and
Article 3 ad data throws in the ad data of advertisement as start next time, and client only need to obtain to Advertisement Server
Article 1, new ad data.
From the description of this step, a plurality of ad data of client not only pre-stored in this programme, and can protect
The Fertilizing stage continuity certain time of the ad data that card is stored such that it is able to be greatly improved effective exposure of advertisement
Rate.
Step S104: receive and store at least two described new ad datas that described Advertisement Server sends as new standby
Select ad data.
Wherein, client, can be according to acquired after receiving the new ad data that Advertisement Server sends
The quantity of new ad data, replaces the client whole alternative ad data in addition to default advertisement data, or replaces
The ad data that advertisement that client has been thrown in is corresponding, and Fertilizing stage do not meets corresponding wide of the advertisement of foregoing description
Accuse data.Concrete, the embodiment of the present invention the most no longer describes in detail.
From the description of the present embodiment, the technical scheme of the embodiment of the present invention, client pre-stored at least two is alternative
Ad data, thus when start, it is possible to select current advertisement in Fertilizing stage to throw from the ad data of pre-stored
Put, compared with prior art, effective exposure rate of advertisement can not only be improved, and Consumer's Experience can be improved.
The technical scheme of the embodiment of the present invention is described by above-described embodiment from the angle of client, in order to make this
Skilled person more clearly and detailedly understands the technical scheme of the embodiment of the present invention, below by from the angle of server
Spend the technical scheme to the embodiment of the present invention to be described.
Refer to the method flow diagram of the another kind of advertisement placement method that Fig. 2, Fig. 2 provide, institute for the embodiment of the present invention
The method of stating comprises the following steps:
Step S201: server is according to the request obtaining ad data received, alternative to client transmission at least two
Ad data.
Wherein, for the ease of management, ad data can be sorted out according to throwing in the date, be intended to same by Advertisement Server
The ad data that day throws in is unifiedly stored in a data base.Thus, when Advertisement Server receives obtaining of client transmission
After taking the request of ad data, read the quantity of the ad data asked from client, and based on current time,
Sequentially adding 1, until filling it up with the quantity of asked ad data, obtained adds and corresponding every advertisement to be sent respectively
The default release time of data, in order to respectively from corresponding preset advertising database corresponding to release time selects one pending
Sending ad data, ad data the most to be sent adds corresponding presetting the release time, then, when will be added with default input
Between ad data to be sent be sent to client, in order to client start throw in.
Such as, the quantity of acquired ad data is 4, and current time is on March 1st, 2016, then, 2016
Sequentially add 1 on the basis of on March 1,2,3 and 4, obtain 2016 the 3 corresponding default release time of ad data
The moon 2, on March 3rd, 2016, on March 4th, 2016 and on March 5th, 2016, respectively from March 2 in 2016
Day, on March 3rd, 2016, on March 4th, 2016 selected to treat in corresponding advertising database with on March 5th, 2016
The ad data sent, and after determining ad data to be sent, for determined by ad data to be sent add corresponding
Preset the release time.Concrete, it is the ad data to be sent selected in the advertising database of correspondence on March 2nd, 2016
Add and preset March 2 2016 release time, be treating of selecting in corresponding advertising database on March 3rd, 2016
Sending ad data and add default March 3 2016 release time, the rest may be inferred, then, when interpolation is preset input
Between ad data to be sent be sent to client.
It should be noted that due in data base corresponding to each default release time all storages have substantial amounts of ad data,
Therefore, the embodiment of the present invention is previously provided with the rule selecting ad data to be sent, for example, it is possible to by client
IP address judges the region residing for client, it is assumed that in Beijing, then, Advertisement Server can be excellent from advertising database
The ad data being applicable to Beijing user is first selected to be transmitted.Certainly, one that above are only embodiment of the present invention offer excellent
Selecting example, the embodiment of the present invention can also use other to select rule, such as, judges to obtain user by some statistical datas
Crowds etc., the embodiment of the present invention the most no longer describes in detail.
Client, after receiving ad data, stores described ad data, and when starting shooting next time, from advertisement
Data select the advertisement that ad data is corresponding throw in, concrete, refer to the description of above-described embodiment, the present invention
Here is omitted for embodiment.
Step S202: receive the request obtaining new ad data that described client sends.
Wherein, from the description of above-described embodiment, in order to avoid the ad data selected by client is for promptly to remove
The ad data changed, before client obtains the new ad data that the advertisement thrown in of starting shooting next time is corresponding, is selecting this
After the ad data that the advertisement of secondary input is corresponding, Advertisement Server receives client and sends the advertisement number that really sets the goal
According to the most effective confirmation request.Wherein, confirmation request includes the Fertilizing stage of advertisement to be put, and Advertisement Server is permissible
By judging that its Fertilizing stage determines that targeted advertisements data are the most effective, concrete, if targeted advertisements data are replaced,
So, its Fertilizing stage has occurred and that change, therefore, if this ad data is still in Fertilizing stage, then this advertisement number is described
According to the currently active, can throw in, then send the effective confirmation of targeted advertisements data to client, in order to client
Normal input；If ad data is not in Fertilizing stage, illustrating that this ad data is replaced, it is invalid to be currently at
State, then, Advertisement Server can select an effective ad data to send out from the advertising database that current time is corresponding
Deliver to client, in order to client normally throws in advertisement.Concrete, Advertisement Server selects the method for effective ad data
Similar to foregoing description, here is omitted for the embodiment of the present invention.
After client normally throws in advertisement, Advertisement Server receives asking of the new ad data of acquisition of client transmission
Ask.
Step S203: send at least two described new advertisements to described client according to the request of the new ad data of described acquisition
Data are as new alternative ad data.
Wherein, after Advertisement Server receives the request obtaining new ad data that client sends, use and above-mentioned side
The method choice ad data to be sent that method is identical, detailed process refers to foregoing description, and the embodiment of the present invention is the most superfluous
State.
Summary, the advertisement placement method that the embodiment of the present invention is provided, client is when start, when reading current
Between and the Fertilizing stage of at least two alternative ad datas of pre-stored, and from corresponding alternative of the Fertilizing stage including current time
Ad data select targeted advertisements data throw in.Then, client sends to Advertisement Server and obtains new ad data
Request, receive and store Advertisement Server send at least two described new ad datas as new alternative ad data,
So that throwing in when client is started shooting next time.It will be apparent that the technical scheme of the embodiment of the present invention, client pre-stored is at least
Article two, ad data, thus when start, it is possible to select current advertisement in Fertilizing stage to enter from the ad data of pre-stored
Row is thrown in, and compared with prior art, can not only improve effective exposure rate of advertisement, and can improve Consumer's Experience.
Corresponding with above-mentioned implementation method, the embodiment of the present invention additionally provides a kind of advertisement delivery device, refers to
The structural representation of the advertisement delivery device that Fig. 3, Fig. 3 provide for the embodiment of the present invention.It should be noted that this enforcement
Device described in example describes from client angle.
Described device includes: read module 11, selection module 12, sending module 13 and receiver module 14, wherein,
Read module 11, for when start, reading the input of at least two alternative ad datas of current time and pre-stored
Phase；Select module 12, for selecting target wide from the alternative ad data that the Fertilizing stage including described current time is corresponding
Accuse data to throw in；Sending module 13, for receive and store described Advertisement Server send at least two described newly
Ad data is as new alternative ad data.
Wherein, on the basis of above-described embodiment, in another embodiment, putting module, wherein, described input
Module, for when the Fertilizing stage of described at least two alternative ad datas does not comprises described current time, throws in pre-stored
Advertisement corresponding to default advertisement data.
Concrete, described selection module 12 includes reading unit, judging unit, determining unit and throw in unit, wherein,
Described reading unit, for reading the default input of alternative ad data corresponding to the Fertilizing stage comprising described current time respectively
Time；Described judging unit, is used for judging whether include described current time in the described default release time；Described determine list
Unit, described determines unit, for when the described default release time includes described current time, and will mark current time
Described alternative ad data is defined as described targeted advertisements data；It is additionally operable in the described default release time, do not include described working as
During the front time, from the alternative ad data that the Fertilizing stage comprising described current time is corresponding, randomly choose an ad data true
It is set to described targeted advertisements data；Described input unit, for throwing in the advertisement that described targeted advertisements data are corresponding.
In described device, the process that realizes of modules and the function of unit and effect refers to reality corresponding in said method
Existing process, does not repeats them here.
As can be seen here, the technical scheme of the embodiment of the present invention, at least two ad datas of client pre-stored, thus
During start, it is possible to select current advertisement in Fertilizing stage to throw in, with prior art phase from the ad data of pre-stored
Ratio, can not only improve effective exposure rate of advertisement, and can improve Consumer's Experience.
Accordingly, the embodiment of the present invention discloses the device of Advertisement Server end the most altogether, and referring to Fig. 4, Fig. 4 is this
The structural representation of the another kind of advertisement delivery device that inventive embodiments provides, described device includes: sending module 21 He
Receiver module 22, wherein, sending module 21, for according to the request obtaining ad data received, sending out to client
Deliver to few two alternative ad datas, in order to described client is when start, and reading current time and pre-stored are at least
Article two, the Fertilizing stage of alternative ad data；Mesh is selected from the alternative ad data that the Fertilizing stage including described current time is corresponding
Mark ad data is thrown in；Receiver module 22, for receiving the request obtaining new ad data that described client sends；
In the present embodiment, sending module 21, the request according to the new ad data of described acquisition that is additionally operable to sends to described client
Article at least two, described new ad data is as new alternative ad data.
On the basis of above-described embodiment, described sending module 21 specifically includes reading unit, computing unit, selection list
Unit, adding device and transmitting element, wherein, described reading unit, for reading from the request of described acquisition ad data
The quantity of described ad data；Described computing unit, for sequentially adding 1 with described current time for initial time, until adding
The quantity of full described ad data, respectively obtains every default release time corresponding to described ad data；Described selection unit,
In the advertising database corresponding from each described default release time according to described preset rules select one to be sent extensively
Accuse data；Described adding device, for adding the corresponding described default release time for described ad data to be sent；Institute
State transmitting element, for being sent to described client by adding the ad data described to be sent presetting the release time.
In described device, the process that realizes of modules and the function of unit and effect refers to reality corresponding in said method
Existing process, does not repeats them here.
In summary, the advertisement delivery device that the embodiment of the present invention is provided, client is when start, when reading current
Between and the Fertilizing stage of at least two alternative ad datas of pre-stored, and from corresponding alternative of the Fertilizing stage including current time
Ad data select targeted advertisements data throw in.Then, client sends to Advertisement Server and obtains new ad data
Request, receive and store Advertisement Server send at least two described new ad datas as new alternative ad data,
So that throwing in when client is started shooting next time.It will be apparent that the technical scheme of the embodiment of the present invention, client pre-stored is at least
Article two, ad data, thus when start, it is possible to select current advertisement in Fertilizing stage to enter from the ad data of pre-stored
Row is thrown in, and compared with prior art, can not only improve effective exposure rate of advertisement, and can improve Consumer's Experience.
It should be noted that corresponding with above-mentioned implementation method and device, the embodiment of the present invention additionally provides a kind of advertisement
Jettison system, sees the structural representation of the advertisement delivery system that Fig. 5, Fig. 5 provide for the embodiment of the present invention, described
System includes Advertisement Server 01 and client 02, wherein, described Advertisement Server 01, for according to obtaining of being received
Take the request of ad data, send at least two alternative ad datas to client；The acquisition receiving the transmission of described client is new
The request of ad data；Request according to the new ad data of described acquisition sends at least two described new advertisements to described client
Data are as new alternative ad data.Described client 02, for when start, reading current time and pre-stored
The Fertilizing stage of at least two alternative ad datas；From the alternative ad data that the Fertilizing stage including described current time is corresponding
Targeted advertisements data are selected to throw in；The request obtaining new ad data is sent to described Advertisement Server；Receive and store
At least two described new ad datas that described Advertisement Server sends are as new alternative ad data.
Wherein, Advertisement Server 01 and client 02 specifically perform process and refer to the description of above-described embodiment, and the present invention is real
Here is omitted to execute example.
It should be noted that described client 02 is intelligent terminal, can be specifically intelligent television, smart mobile phone and intelligence
Onboard systems etc., the embodiment of the present invention is without limitation.
Summary, advertisement placement method that the embodiment of the present invention is provided, Apparatus and system, client when start,
Read the Fertilizing stage of at least two alternative ad datas of current time and pre-stored, and from including the Fertilizing stage of current time
Corresponding alternative ad data select targeted advertisements data throw in.Then, client sends to Advertisement Server and obtains
The request of new ad data, receives and stores at least two described new ad datas that Advertisement Server sends as new alternative
Ad data, in order to throw in when client is started shooting next time.It will be apparent that the technical scheme of the embodiment of the present invention, client
At least two ad datas of pre-stored, thus when start, it is possible to select current at Fertilizing stage from the ad data of pre-stored
Interior advertisement is thrown in, and compared with prior art, can not only improve effective exposure rate of advertisement, and can improve use
Family is experienced.
The above is only the detailed description of the invention of the present invention, it is noted that for the ordinary skill of the art
For personnel, under the premise without departing from the principles of the invention, it is also possible to make some improvements and modifications, these improve and
Retouching also should be regarded as protection scope of the present invention.
Claims (11)
1. an advertisement placement method, it is characterised in that including:
When client is started shooting, read the Fertilizing stage of at least two alternative ad datas of current time and pre-stored；
Targeted advertisements data are selected to throw in from the alternative ad data that the Fertilizing stage including described current time is corresponding；
The request obtaining new ad data is sent to Advertisement Server；
Receive and store at least two described new ad datas of described Advertisement Server transmission as new alternative advertisement number
According to.
2. advertisement placement method as claimed in claim 1, it is characterised in that described from including described current time
The alternative ad data that Fertilizing stage is corresponding select targeted advertisements data throw in, including:
Read the default release time of described alternative ad data corresponding to the Fertilizing stage comprising described current time respectively；
Judge whether the described default release time includes described current time；
If the described default release time includes described current time, by the described alternative ad data of mark current time
It is defined as described targeted advertisements data；
If the described default release time does not include described current time, corresponding from the Fertilizing stage comprising described current time
Alternative ad data in randomly choose an ad data and be defined as described targeted advertisements data；
Throw in the advertisement that described targeted advertisements data are corresponding.
3. advertisement placement method as claimed in claim 1 or 2, it is characterised in that reading current time and prestoring
Storage at least two alternative ad datas Fertilizing stage after, from the Fertilizing stage including described current time corresponding alternative extensively
Accuse before data selecting targeted advertisements data throw in, also include:
When the Fertilizing stage of described at least two alternative ad datas does not the most comprise described current time, throw in the acquiescence of pre-stored
The advertisement that ad data is corresponding.
4. an advertisement placement method, it is characterised in that including:
Server, according to the request obtaining ad data received, sends at least two alternative ad datas to client,
So that described client is when start, read the input of at least two alternative ad datas of current time and pre-stored
Phase；Targeted advertisements data are selected to throw in from the alternative ad data that the Fertilizing stage including described current time is corresponding；
Receive the request obtaining new ad data that described client sends；
Request according to the new ad data of described acquisition sends at least two described new ad datas as newly to described client
Alternative ad data.
5. advertisement placement method as claimed in claim 4, it is characterised in that described server is according to the acquisition received
The request of ad data, sends at least two alternative ad datas to client, including:
The quantity of described ad data is read from the request of described acquisition ad data；
Sequentially adding 1 with described current time for initial time, until filling it up with the quantity of described ad data, respectively obtaining every
The default release time that described ad data is corresponding；
An advertisement number to be sent is selected according to preset rules from the advertising database that each described default release time is corresponding
According to；
The corresponding described default release time is added for described ad data to be sent；
It is sent to described client by adding the ad data described to be sent presetting the release time.
6. an advertisement delivery device, it is characterised in that including:
Read module, for when start, reading the throwing of at least two alternative ad datas of current time and pre-stored
Put the phase；
Select module, for selecting targeted advertisements from the alternative ad data that the Fertilizing stage including described current time is corresponding
Data are thrown in；
Sending module, for sending the request obtaining new ad data to Advertisement Server；
Receiver module, for receiving and store at least two described new ad datas of described Advertisement Server transmission as newly
Alternative ad data.
7. advertisement delivery device as claimed in claim 6, it is characterised in that described selection module include reading unit,
Judging unit, determine unit and throw in unit, wherein,
Described reading unit, for reading the pre-of alternative ad data corresponding to the Fertilizing stage comprising described current time respectively
If the release time；
Described judging unit, is used for judging whether include described current time in the described default release time；
Described determine unit, for when the described default release time includes described current time, current time will be marked
Described alternative ad data be defined as described targeted advertisements data；It is additionally operable to not include in the described default release time described
During current time, from the alternative ad data that the Fertilizing stage comprising described current time is corresponding, randomly choose an ad data
It is defined as described targeted advertisements data；
Described input unit, for throwing in the advertisement that described targeted advertisements data are corresponding.
8. advertisement delivery device as claimed in claim 6, it is characterised in that also include: putting module, wherein,
Described putting module, does not the most comprise described current time for the Fertilizing stage at described at least two alternative ad datas
Time, throw in the advertisement that the default advertisement data of pre-stored are corresponding.
9. an advertisement delivery device, it is characterised in that including:
Sending module, for according to the request obtaining ad data received, alternative extensively to client transmission at least two
Accuse data, in order to described client, when start, reads current time and at least two alternative ad datas of pre-stored
Fertilizing stage；Targeted advertisements data are selected to throw from the alternative ad data that the Fertilizing stage including described current time is corresponding
Put；
Receiver module, for receiving the request obtaining new ad data that described client sends；
Described sending module, the request according to the new ad data of described acquisition that is additionally operable to sends at least two to described client
Described new ad data is as new alternative ad data.
10. advertisement delivery device as claimed in claim 9, it is characterised in that described sending module include reading unit,
Computing unit, selection unit, adding device and transmitting element, wherein,
Described reading unit, for reading the quantity of described ad data from the request of described acquisition ad data；
Described computing unit, for sequentially adding 1 with described current time for initial time, until filling it up with described ad data
Quantity, respectively obtains every default release time corresponding to described ad data；
Described selection unit, according to described default rule for the advertising database corresponding from each described default release time
Then select an ad data to be sent；
Described adding device, for adding the corresponding described default release time for described ad data to be sent；
Described transmitting element, for being sent to described client by adding the ad data described to be sent presetting the release time.
11. 1 kinds of advertisement delivery systems, it is characterised in that including: Advertisement Server and client, wherein,
Described Advertisement Server, for according to the request obtaining ad data received, sending at least two to client
Alternative ad data；Receive the request obtaining new ad data that described client sends；According to the new ad data of described acquisition
Request to described client send at least two described new ad datas as new alternative ad data；
Described client, for when start, reading at least two alternative ad datas of current time and pre-stored
Fertilizing stage；Targeted advertisements data are selected to throw from the alternative ad data that the Fertilizing stage including described current time is corresponding
Put；The request obtaining new ad data is sent to described Advertisement Server；Receive and store described Advertisement Server to send extremely
Few two described new ad datas are as new alternative ad data.
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| CN201610162394.XA CN105847893A (en) | 2016-03-21 | 2016-03-21 | Method, device and system for advertisement delivery |
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