CN106375801B - Method and system for playing video containing advertisement content - Google Patents
Method and system for playing video containing advertisement content Download PDFInfo
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- CN106375801B CN106375801B CN201610802225.8A CN201610802225A CN106375801B CN 106375801 B CN106375801 B CN 106375801B CN 201610802225 A CN201610802225 A CN 201610802225A CN 106375801 B CN106375801 B CN 106375801B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Marketing (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention belongs to the field of media playing, and provides a method and a system for playing a video containing advertisement content, wherein the method comprises the following steps: the video source server transmits the advertisement content related information to the mobile terminal bound with the video source server; the mobile terminal records statistical data of advertisement content watched by a video user through the mobile terminal; the television terminal judges whether the times of watching the advertisement content by the video user through the mobile terminal reaches the expectation of an advertisement publisher or not according to the statistical data; if the number of times that the video user watches the advertisement content by adopting the mobile terminal reaches the expectation of the advertisement putting businessman, the television terminal plays the part of the video only containing the program content. The technical scheme provided by the invention effectively solves the contradiction between the advertisement putting businessmen and the video users, and achieves the win-win purpose of the two.
Description
Technical Field
The invention belongs to the field of media playing, and particularly relates to a method and a system for playing a video containing advertisement content.
Background
Video is an important component of media playback. As video is played more frequently, the types of terminals for playing video are also more and more popular, for example, a smart phone is a playing terminal for video in common use at present. The advertisement insertion in the video playing process is one of the most common marketing means for advertisement publishers.
For efficiency, it is natural that an advertisement publisher desires that an advertisement is viewed more frequently as well as better, and also desires that an advertisement is inserted at a place where the attention of a video is high, for example, a plot of a program in a video is climax or a place where suspense occurs. However, video users, i.e. people watching video, are contrary to the desire of advertising publishers-users always want the number of advertisements inserted in a program to be as small as possible, and the time for advertisement playing to be as short as possible, and do not want the insertion of advertisements to affect the experience of watching programs. In summary, the desires of advertising publishers and video users are contradictory
How to solve the above contradiction between the advertisement putting businessmen and the video users so as to achieve the win-win situation, no better solution is found in the industry at present.
Disclosure of Invention
The invention aims to provide a method and a system for playing a video containing advertisement content so as to solve the contradiction between advertisement publishers and the video user wishes.
A first aspect of the present invention provides a method for playing a video containing advertisement content, the method comprising:
the method comprises the steps that a video source server transmits advertisement content related information to a mobile terminal bound with the video source server, wherein the advertisement content related information comprises advertisement content and/or advertisement content links;
the mobile terminal records statistical data of the advertisement content watched by the video user by adopting the mobile terminal;
the television terminal judges whether the times of watching the advertisement content by the video user through the mobile terminal reaches the expectation of an advertisement putting merchant or not according to the statistical data;
and if the number of times that the video user watches the advertisement content by adopting the mobile terminal reaches the expectation of an advertisement putting company, the television terminal plays the part of the video only containing the program content.
The second aspect of the invention provides a system for playing a video containing advertisement content, which comprises a video source server, a television terminal and a mobile terminal bound with the video source server, wherein the video source server comprises a transmission module, the mobile terminal comprises a recording module, and the television terminal comprises an expected judgment module and a playing module;
the transmission module is used for transmitting advertisement content related information to the mobile terminal bound with the video source server, wherein the advertisement content related information comprises advertisement content and/or advertisement content links;
the recording module is used for recording statistical data of the advertisement content watched by the video user by adopting the mobile terminal;
the expectation judging module is used for judging whether the number of times that the video user watches the advertisement content by adopting the mobile terminal reaches the expectation of an advertisement putting provider or not according to the statistical data;
and the playing module is used for playing the part of the video only containing the program content if the number of times that the video user watches the advertisement content by adopting the mobile terminal reaches the expectation of an advertisement putting provider.
According to the technical scheme, on one hand, the video source server transmits the relevant information of the advertisement content to the mobile terminal bound with the video source server, so that a video user can watch the advertisement content on the mobile terminal by utilizing fragmentary time, the time for the video user to watch the program content at the television terminal is not occupied, and partial wishes of advertisement publishers are met; on the other hand, after the number of times that the video user watches the advertisement content by adopting the mobile terminal reaches the expectation of the advertisement putting businessman, the television terminal plays the part of the video only containing the program content, so that the desire of the advertisement putting businessman is met, the video user is not influenced by the inserted advertisement content when watching the program content, and the desire of the video user is also met. By the mode, the contradiction between the advertisement putting businessmen and the video users is effectively solved, and the win-win situation between the advertisement putting businessmen and the video users is achieved.
Drawings
Fig. 1 is a schematic flow chart illustrating an implementation of a method for playing a video containing advertisement content according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a system for playing a video containing advertisement content according to a second embodiment of the present invention;
fig. 3 is a schematic structural diagram of a system for playing a video containing advertisement content according to a third embodiment of the present invention;
fig. 4 is a schematic structural diagram of a system for playing a video containing advertisement content according to a fourth embodiment of the present invention;
fig. 5-a is a schematic structural diagram of a system for playing a video containing advertisement content according to a fifth embodiment of the present invention;
fig. 5-b is a schematic structural diagram of a system for playing a video containing advertisement content according to a sixth embodiment of the present invention;
fig. 5-c is a schematic structural diagram of a system for playing a video containing advertisement content according to a seventh embodiment of the present invention;
fig. 6-a is a schematic structural diagram of a system for playing a video containing advertisement content according to an eighth embodiment of the present invention;
fig. 6-b is a schematic structural diagram of a system for playing a video containing advertisement content according to a ninth embodiment of the present invention;
fig. 6-c is a schematic structural diagram of a system for playing a video containing advertisement content according to a tenth embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more clearly apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
The embodiment of the invention provides a method and a system for playing a video containing advertisement content, wherein the method comprises the following steps: the method comprises the steps that a video source server transmits advertisement content related information to a mobile terminal bound with the video source server, wherein the advertisement content related information comprises advertisement content and/or advertisement content links; the mobile terminal records statistical data of the advertisement content watched by the video user by adopting the mobile terminal; the television terminal judges whether the times of watching the advertisement content by the video user through the mobile terminal reaches the expectation of an advertisement putting merchant or not according to the statistical data; and if the number of times that the video user watches the advertisement content by adopting the mobile terminal reaches the expectation of an advertisement putting company, the television terminal plays the part of the video only containing the program content. The embodiment of the invention also provides a corresponding system for playing the video containing the advertisement content. The following are detailed below.
Referring to fig. 1, a schematic flow chart of an implementation of a method for playing a video including advertisement content according to an embodiment of the present invention is shown, and the method can be applied to a system composed of a video server, a mobile terminal, and a television terminal. The method illustrated in fig. 1 mainly includes the following steps S101 to S104, which are described in detail as follows:
s101, the video source server transmits the information related to the advertisement content to the mobile terminal bound with the video source server.
In the embodiment of the invention, the television terminal and the mobile terminal can be bound in advance, so that the television terminal and the mobile terminal can communicate in the same local area network. After the television terminal is bound with the mobile terminal, the television terminal can automatically search the mobile terminal in the same local area network where the television terminal and the mobile terminal are located. After the mobile terminal is searched, the mobile terminal can be bound with a video source server, so that the video source server, the television terminal and the mobile terminal are bound and can communicate with each other.
It should be noted that, in the embodiment of the present invention, the video user intends to view a video including advertisement content and program content on the television terminal, and the video source server can obtain information such as a category of the program content in the video including the advertisement content and the program content viewed by the video user on the television terminal through the binding relationship among the video source server, the television terminal and the mobile terminal.
Specifically, the transmission of the information related to the advertisement content by the video source server to the mobile terminal bound to the video source server may be: the video source server separates the program content and the advertisement content in the video containing the advertisement content, and then sends the advertisement content related information corresponding to the program content to the mobile terminal according to the type of the program content watched by the video user on the television terminal, wherein the advertisement content related information comprises the advertisement content and/or an advertisement content link, namely, the advertisement content can be the advertisement content itself, or only the advertisement content link, namely, the URL address of the advertisement content, or the advertisement content itself and the advertisement content link.
S102, the mobile terminal records statistical data of advertisement content watched by the video user through the mobile terminal.
In the embodiment of the invention, after the mobile terminal receives the information related to the advertisement content transmitted by the video source server, the video user can watch the advertisement content by using the mobile terminal in a fragmentary time. Of course, the video user may also use other times, for example, the advertisement content may be watched by using the mobile terminal when the program content is played until the video user is not interested in the program content, and in principle, the advertisement content may be watched by using the mobile terminal at any time as long as the video user feels that the watching of the program content is not affected.
As an embodiment of the present invention, the recording of the statistical data of the advertisement content watched by the video user using the mobile terminal bound to the video source server by the mobile terminal may be implemented by following steps S1021 and S1022:
s1021, during each time of playing the advertisement content, the mobile terminal judges whether the video user really watches the advertisement content.
In order to prevent the vulnerability that no one watches during the playing of the advertisement content, that is, in order to prevent the video user from not watching the advertisement content during the playing of the advertisement content, in the embodiment of the present invention, once the advertisement content starts to be played on the mobile terminal, the mobile terminal starts to determine whether the video user really watches the advertisement content. Specifically, the determination of whether the video user really watches the advertisement content by the mobile terminal may be: during the playing of the advertisement content, the mobile terminal performs face recognition on the video user once every preset time, for example, the mobile terminal takes a picture of the video user once by using a camera carried by the mobile terminal every preset time, then performs face recognition on the video user once by using an image recognition related algorithm, and the result of face recognition at each time indicates that the video users watching the advertisement content are the same person, which indicates that the recognition is successful once; if the number of successful identification times is larger than a first preset threshold value R, the mobile terminal determines that the video user really watches the advertisement content at this time.
S1022, if the video user really watches the advertisement content as a result of the determination in step S1021, the mobile terminal increments the counter by 1 after the advertisement content playing is finished each time.
In the embodiment of the invention, the value of the counter at the mobile terminal side is used for recording the number of times that the video user really watches the advertisement content. For convenience of the subsequent description, the value of the counter is represented by N. Obviously, each time the video user actually views the advertisement content, N increases by 1 after each time the advertisement content is played, that is, N increases as the number of times the video user actually views the advertisement content increases.
S103, the television terminal judges whether the number of times that the video user watches the advertisement content by adopting the mobile terminal reaches the expectation of the advertisement putting businessman or not according to the statistical data.
As an embodiment of the present invention, the television terminal determining whether the number of times that the video user watches the advertisement content using the mobile terminal reaches the expectation of the advertisement publisher according to the statistical data may be implemented by the following steps S1031 and S1032:
and S1031, the television terminal acquires the times of actually watching the advertisement content by the video user recorded in the statistical data.
As mentioned above, the television terminal and the mobile terminal form a binding relationship, and the television terminal and the mobile terminal can communicate. Therefore, although the statistical data of the advertisement content watched by the video user using the mobile terminal is recorded by the mobile terminal, according to the binding relationship between the television terminal and the mobile terminal, the television terminal can obtain the number of times that the advertisement content is actually watched by the video user recorded in the statistical data, for example, by reading the value N of the counter used for recording the number of times that the advertisement content is actually watched by the video user on the side of the mobile terminal in the foregoing embodiment.
S1032, if the number of times that the video user really watches the advertisement content is not smaller than a second preset threshold value n, the television terminal determines that the number of times that the video user watches the advertisement content by adopting the mobile terminal reaches the expectation of the advertisement putting provider.
In the embodiment of the present invention, the second preset threshold n may be set to a value corresponding to the number of times that the video user of the advertisement publisher wishes to view the advertisement content delivered by the video user, for example, the second preset threshold n may be set to a value slightly larger than the number of times that the video user of the advertisement publisher wishes to view the advertisement content delivered by the video user. According to the setting of the second preset threshold value n, the number of times that the video user really watches the advertisement content is not less than the second preset threshold value n, and the television terminal determines that the number of times that the video user watches the advertisement content by adopting the mobile terminal reaches the expectation of the advertisement putting businessman.
For the sake of fairness, in the embodiment of the present invention, a value of a counter on one side of the mobile terminal for recording the number of times that the video user actually views the advertisement content should have an update system, specifically, if the number of times that the video user actually views the advertisement content is not less than a second preset threshold n, the television terminal returns a difference obtained by subtracting the second preset threshold n from the number of times that the video user actually views the advertisement content to the mobile terminal, so that the mobile terminal updates the difference by the value of the counter for recording the number of times that the video user actually views the advertisement content. For example, the value of the counter for recording the number of times that the video user really watches the advertisement content is originally N, and N is greater than or equal to a second preset threshold N, that is, N is greater than or equal to N, the television terminal returns the difference N 'obtained by N-N to the mobile terminal, and the value N of the counter for recording the number of times that the video user really watches the advertisement content is updated to N'.
In the above embodiment, if the number of times that the video user actually views the advertisement content is less than the second preset threshold n, the television terminal prohibits the video from being played until the number of times that the video user actually views the advertisement content is not less than the second preset threshold n. Obviously, if the number of times that the video user really watches the advertisement content is less than the second preset threshold n, the number of times that the video user watches the advertisement content by using the mobile terminal does not reach the expectation of the advertisement publisher, and the situation that the television terminal prohibits the video from being played is reasonable; when the video user uses the mobile terminal to watch the advertisement content again, the accumulated value of the times reaches the expectation of the advertisement publisher, for example, the times that the video user really watches the advertisement content is not less than a second preset threshold value n, the television terminal starts to play the video.
And S104, if the number of times that the video user watches the advertisement content by adopting the mobile terminal reaches the expectation of the advertisement putting businessman, the television terminal plays the part only containing the program content in the video source.
In the embodiment of the present invention, if the number of times that the video user watches the advertisement content using the mobile terminal does not reach the expectation of the advertisement publisher, for example, in the foregoing embodiment, the number of times that the video user really watches the advertisement content is less than the second preset threshold n, the television terminal prohibits the playing of the video, for example, the playing of the video is prohibited by not responding to the request of the video user for playing the video.
As can be seen from the method for playing a video containing advertisement content illustrated in fig. 1, on one hand, the video source server transmits the information related to the advertisement content to the mobile terminal corresponding to the mobile terminal identifier bound to the video source, so that the video user can watch the advertisement content on the mobile terminal in a fragmentary time, the time for the video user to watch the program content on the television terminal is not occupied, and partial desires of advertisement publishers are met; on the other hand, after the number of times that the video user watches the advertisement content by adopting the mobile terminal reaches the expectation of the advertisement putting businessman, the television terminal plays the part only containing the program content in the video source, so that the desire of the advertisement putting businessman is met, the video user is not influenced by the inserted advertisement content when watching the program content, and the desire of the video user is also met. By the mode, the contradiction between the advertisement putting businessmen and the video users is effectively solved, and the win-win situation between the advertisement putting businessmen and the video users is achieved.
Fig. 2 is a schematic structural diagram of a system for playing a video including advertisement content according to a second embodiment of the present invention. For convenience of explanation, fig. 2 shows only portions related to the embodiment of the present invention. The system for playing a video containing advertisement content illustrated in fig. 2 mainly includes a video source server 201, a television terminal 202, and a mobile terminal 203 bound to the video source server 201, where the video source server 201 includes a transmission module 204, the mobile terminal 203 includes a recording module 205, and the television terminal 202 includes an expectation judgment module 206 and a playing module 207, where:
a transmission module 204, configured to transmit advertisement content related information to the mobile terminal 203 bound to the video source server 201, where the advertisement content related information includes the advertisement content itself and/or an advertisement content link;
a recording module 205, configured to record statistical data of advertisement content watched by a video user using the mobile terminal 203;
an expectation judging module 206, configured to judge whether the number of times that the video user watches the advertisement content using the mobile terminal 203 reaches an expectation of an advertisement publisher according to the statistical data;
the playing module 207 is configured to play a portion of the video that only contains the program content if the number of times that the video user views the advertisement content using the mobile terminal 203 reaches an expectation of an advertisement publisher.
It should be noted that, in the embodiment of the system for playing a video including an advertisement content illustrated in fig. 2, the division of the functional modules is only an example, and in practical applications, the above functions may be allocated by different functional modules according to needs, for example, configuration requirements of corresponding hardware or convenience of implementation of software, that is, the internal structure of the system for playing a video including an advertisement content is divided into different functional modules to complete all or part of the above described functions. Moreover, in practical applications, the corresponding functional modules in this embodiment may be implemented by corresponding hardware, or implemented by corresponding hardware executing corresponding software, for example, the expectation determining module may be hardware that performs the aforementioned determination according to the statistical data as to whether the number of times that the video user watches the advertisement content with the mobile terminal reaches the expectation of the advertisement publisher, such as an expectation determiner, or may be a general processor or other hardware device that can execute a corresponding computer program to complete the aforementioned functions; as another example, the playing module may be hardware that executes a portion that only includes program content in the video if the number of times that the video user views the advertisement content using the mobile terminal reaches the expectation of the advertisement publisher, such as a player, or may be a general processor or other hardware device that can execute a corresponding computer program to complete the foregoing functions (the foregoing description principles may be applied to various embodiments provided in this specification).
The recording module 205 illustrated in fig. 2 may include a determining unit 301 and an updating unit 302, which are shown in fig. 3, which is a system for playing a video containing advertisement content according to a third embodiment of the present invention, wherein:
a judging unit 301, configured to judge whether a video user really watches the advertisement content during each time of playing the advertisement content;
an updating unit 302, configured to increment a counter by 1 after each time the advertisement content is played is finished if the video user really watches the advertisement content, where the counter is used to record the number of times the video user really watches the advertisement content.
The judging unit 301 illustrated in fig. 3 may include a face recognition unit 401 and a first determining unit 402, and is a system for playing a video containing advertisement content according to a fourth embodiment of the present invention as illustrated in fig. 4, where:
the face recognition unit 401 is configured to perform face recognition on the video user once every preset time during the playing of the advertisement content, where a result of each recognition indicates that the video users watching the advertisement content are the same person, and indicates that the recognition is successful once;
a first determining unit 402, configured to determine that the video user really watches the advertisement content this time if the number of times of successful identification is greater than a first preset threshold R.
The anticipation judging module 206 of any one of fig. 2 to 4 may include an obtaining unit 501 and a second determining unit 502, which are provided by the systems for playing the video containing the advertisement content according to the fifth to seventh embodiments of the present invention shown in fig. 5-a to fig. 5-c, wherein:
an obtaining unit 501, configured to obtain the number of times that the video user really watches the advertisement content, which is recorded in the statistical data;
the second determining unit 502 is configured to determine that the number of times that the video user views the advertisement content using the mobile terminal reaches an expectation of an advertisement publisher if the number of times that the video user actually views the advertisement content is not less than a second preset threshold n.
The tv terminal 202 shown in any of fig. 5-a to 5-c may further include a return module 601 and a broadcast prohibiting module 602, which are shown in fig. 6-a to 6-c and are provided by systems for playing videos containing advertisement content according to eight to ten embodiments of the present invention, wherein:
a returning module 601, configured to return a difference obtained by subtracting the second preset threshold n from the number of times that the video user actually views the advertisement content to the mobile terminal 203 if the number of times that the video user actually views the advertisement content is not less than the second preset threshold n, so that the mobile terminal 203 updates the difference by a value of a counter used for recording the number of times that the video user actually views the advertisement content;
the broadcast prohibiting module 602 is configured to prohibit the video source from being played if the number of times that the video user actually views the advertisement content is smaller than a second preset threshold n, until the number of times that the video user actually views the advertisement content is not smaller than the second preset threshold n.
It should be noted that, because the contents of information interaction, execution process, and the like between the modules/units of the apparatus are based on the same concept as the method embodiment of the present invention, the technical effect brought by the contents is the same as the method embodiment of the present invention, and specific contents may refer to the description in the method embodiment of the present invention, and are not described herein again.
Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by associated hardware instructed by a program, which may be stored in a computer-readable storage medium, and the storage medium may include: a Read Only Memory (ROM), a Random Access Memory (RAM), a magnetic or optical disk, or the like.
The method and system for playing video including advertisement content provided by the embodiment of the present invention are described in detail above, and the principle and the implementation of the present invention are explained in detail herein by applying specific examples, and the description of the above embodiments is only used to help understanding the method and the core idea of the present invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
Claims (10)
1. A method of playing a video containing advertising content, the method comprising:
when a video user watches a video containing advertisement content and program content on a television terminal bound with a video source server, the video source server separates the program content and the advertisement content in the video containing the advertisement content and transmits the advertisement content related information to a mobile terminal bound with the video source server, wherein the advertisement content related information comprises advertisement content and/or advertisement content link;
the mobile terminal records statistical data of the advertisement content watched by the video user by adopting the mobile terminal;
the television terminal judges whether the times of watching the advertisement content by the video user through the mobile terminal reaches the expectation of an advertisement putting merchant or not according to the statistical data;
and if the number of times that the video user watches the advertisement content by adopting the mobile terminal reaches the expectation of an advertisement putting company, the television terminal plays the part of the video only containing the program content.
2. The method of claim 1, wherein the mobile terminal recording statistics of video users viewing the advertising content with the mobile terminal comprises:
during each time of playing the advertisement content, the mobile terminal judges whether the video user really watches the advertisement content;
if the video user really watches the advertisement content, the mobile terminal increases the value of a counter by 1 after the advertisement content is played each time, and the value of the counter is used for recording the times that the video user really watches the advertisement content.
3. The method of claim 2, wherein the mobile terminal determining whether the video user actually views the advertising content comprises:
during the playing of the advertisement content, the mobile terminal performs face recognition on the video user once every preset time, and the recognition result of each time indicates that the video user watching the advertisement content is the same person, which indicates that the recognition is successful once;
and if the number of successful identification times is greater than a first preset threshold value R, the mobile terminal determines that the video user really watches the advertisement content at this time.
4. The method according to any one of claims 1 to 3, wherein the television terminal determining whether the number of times the video user views the advertisement content using the mobile terminal reaches the expectation of an advertisement publisher according to the statistical data comprises:
the television terminal acquires the times of the video user really watching the advertisement content recorded in the statistical data;
if the number of times that the video user really watches the advertisement content is not smaller than a second preset threshold value n, the television terminal determines that the number of times that the video user watches the advertisement content by adopting the mobile terminal reaches the expectation of an advertisement putting provider.
5. The method of claim 4, wherein if the number of times the video user actually views the advertisement content is not less than a second preset threshold n, the method further comprises: the television terminal returns a difference value obtained by subtracting the second preset threshold value n from the number of times that the video user really watches the advertisement content to the mobile terminal, so that the mobile terminal updates the difference value to a value of a counter for recording the number of times that the video user really watches the advertisement content;
if the number of times that the video user really watches the advertisement content is less than a second preset threshold n, the method further includes: and the television terminal prohibits the video from being played until the number of times that the video user really watches the advertisement content is not less than the second preset threshold value n.
6. A system for playing videos containing advertisement contents is characterized by comprising a video source server, a television terminal and a mobile terminal bound with the video source server, wherein the video source server comprises a transmission module, the mobile terminal comprises a recording module, and the television terminal comprises an expected judgment module and a playing module;
the transmission module is used for separating the program content and the advertisement content in the video containing the advertisement content when a video user watches the video containing the advertisement content and the program content on the television terminal bound with the video source server, and transmitting the advertisement content related information to the mobile terminal bound with the video source server, wherein the advertisement content related information comprises the advertisement content and/or advertisement content link;
the recording module is used for recording statistical data of the advertisement content watched by the video user by adopting the mobile terminal;
the expectation judging module is used for judging whether the number of times that the video user watches the advertisement content by adopting the mobile terminal reaches the expectation of an advertisement putting provider or not according to the statistical data;
and the playing module is used for playing the part of the video only containing the program content if the number of times that the video user watches the advertisement content by adopting the mobile terminal reaches the expectation of an advertisement putting provider.
7. The system of claim 6, wherein the logging module comprises:
the judging unit is used for judging whether the video user really watches the advertisement content during the period of playing the advertisement content every time;
and the updating unit is used for increasing the value of a counter by 1 after the advertisement content is played each time if the video user really watches the advertisement content, wherein the value of the counter is used for recording the times that the video user really watches the advertisement content.
8. The system of claim 7, wherein the determining unit comprises:
the face recognition unit is used for carrying out face recognition on the video users at intervals of preset time during the period of playing the advertisement content, and the recognition result of each time indicates that the video users watching the advertisement content are the same person, and indicates that the recognition is successful;
and the first determining unit is used for determining that the video user really watches the advertisement content at the time if the identification success times are greater than a first preset threshold value R.
9. The system of any one of claims 6 to 8, wherein the anticipation determination module comprises:
an obtaining unit, configured to obtain the number of times that the video user really views the advertisement content, which is recorded in the statistical data;
and the second determining unit is used for determining that the number of times that the video user watches the advertisement content by adopting the mobile terminal reaches the expectation of an advertisement publisher if the number of times that the video user really watches the advertisement content is not less than a second preset threshold value n.
10. The system of claim 9, wherein the television terminal further comprises:
a returning module, configured to, if the number of times that the video user actually views the advertisement content is not less than a second preset threshold n, return a difference obtained by subtracting the second preset threshold n from the number of times that the video user actually views the advertisement content to the mobile terminal, so that the mobile terminal updates the difference by a value of a counter used for recording the number of times that the video user actually views the advertisement content;
and the broadcast forbidding module is used for forbidding the broadcast of the video source if the number of times that the video user really watches the advertisement content is less than a second preset threshold value n until the number of times that the video user really watches the advertisement content is not less than the second preset threshold value n.
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| CN110381378B (en) * | 2019-07-26 | 2021-09-10 | 秒针信息技术有限公司 | Estimation method, device, server and storage medium of network multimedia playing amount |
| CN114554257A (en) * | 2020-06-30 | 2022-05-27 | 百度在线网络技术（北京）有限公司 | Resource allocation method, device, electronic equipment and storage medium |
| CN114143590B (en) * | 2021-11-18 | 2023-12-19 | 北京达佳互联信息技术有限公司 | Video playing method, server and storage medium |
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