WO2018059333A1

WO2018059333A1 - Method, system, electronic device, and storage medium for processing media information

Info

Publication number: WO2018059333A1
Application number: PCT/CN2017/103034
Authority: WO
Inventors: 周彬
Original assignee: 腾讯科技（深圳）有限公司
Priority date: 2016-09-28
Filing date: 2017-09-22
Publication date: 2018-04-05
Also published as: CN107659545A; CN107659545B

Abstract

Embodiments of the present invention disclose a method for processing media information. The method comprises: obtaining first multimedia data obtained after a target electronic device among at least one electronic device uses a first account to log into a target application; determining, based on media content of the first multimedia data, category information of the first multimedia data; determining, according to the category information of the first multimedia data, corresponding category information when the first account obtains the first multimedia data; and selecting, according to the corresponding category information when the first account obtains the first multimedia data, at least one piece of media information, and transmitting target media information in the at least one piece of media information to the target electronic device using the first account to log into the target application. The embodiments of the present invention further disclose a system, an electronic device, and a storage medium for processing media information.

Description

Media information processing method, system, electronic device and storage medium

Cross-reference to related applications

The present application is filed on the basis of the Chinese Patent Application Serial No. No. No. No. No. No. No. No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No No

Technical field

The present invention relates to information processing technologies, and in particular, to a media information processing method, system, electronic device, and storage medium.

Background technique

With the fragmentation of netizens' media consumption behavior, it is extremely urgent to achieve accurate positioning of target customers in massive digital marketing resources. It is difficult to adapt to the current media environment and user habits by relying on the traditional media scheduling advertising mode. Therefore, the programmatic buying model has emerged as a new marketing method representing the scale, precision and procedural trend of digital marketing. Here, the advantage of the programmatic buying model over the traditional digital marketing medium buying model is that appropriate advertising is provided to the appropriate consumer in the appropriate context at each single impression. This programmatic buying model allows advertisers to pay only for the target consumers they want to get, which increases the return on the advertising budget; for the media, it can get more revenue; for consumers You can only look at ads that are relevant to their specific needs and interests. In this way, accurate on-demand advertising has become an important trend in the global advertising industry, and has been paid more and more attention by advertisers, advertisers, etc. Therefore, there is a need for a precise on-demand advertising method to enrich the way advertising is delivered. At the same time, enhance the experience of advertisers and advertising audiences.

Summary of the invention

The embodiments of the present invention provide a media information processing method, system, electronic device, and storage medium, which can solve at least the above problems in the prior art.

The technical solution of the embodiment of the present invention is implemented as follows:

A first aspect of the embodiments of the present invention provides a media information processing method, including:

Obtaining, by the at least one electronic device, the first multimedia data acquired by the target electronic device after logging in to the target application by using the first account;

Determining, according to the media content of the first multimedia data, category information of the first multimedia data; determining, according to the category information of the first multimedia data, the first account to obtain the first Category information corresponding to a multimedia data;

And selecting at least one piece of media information according to the category information corresponding to the first account to obtain the first multimedia data, and sending the target media information in the at least one piece of media information to the first account to log in. The target electronic device of the target application.

A second aspect of the embodiments of the present invention provides a media information processing method, including:

The target electronic device logs in to the target application through the first account, and acquires the first multimedia data;

Sending, by the first account, the category information corresponding to the first multimedia data, so that the network side can select the category information corresponding to the first multimedia data when the first account is acquired. At least one media information;

Receiving target media information in the at least one piece of media information sent by the network side.

A third aspect of the embodiments of the present invention provides a media information processing system, including:

The multimedia data processing part obtains, by the at least one electronic device, the first multimedia data acquired by the target electronic device after logging in to the target application by using the first account; Determining, by the media content of the data, the category information of the first multimedia data; determining, according to the category information of the first multimedia data, the first account to obtain the first multimedia data Category information;

The media information processing part selects at least one piece of media information according to the category information corresponding to the first account data, and sends the target media information in the at least one piece of media information to use the The first account is logged into the target electronic device of the target application.

A fourth aspect of the embodiments of the present invention provides a target electronic device, including:

The control part logs in the target application through the first account, and acquires the first multimedia data;

The processing part determines the category information of the first multimedia data based on the media content of the first multimedia data; and determines, according to the category information of the first multimedia data, the first account acquisition Category information corresponding to the first multimedia data;

And sending, by the sending part, the category information corresponding to the first account to obtain the first multimedia data, so that the network side can obtain the category corresponding to the first multimedia data based on the first account The information selects at least one piece of media information;

The receiving part receives the target media information in the at least one piece of media information sent by the network side.

A fifth aspect of the embodiments of the present invention provides a media information processing system, including: a processor and a memory for storing a first computer program executable on a processor, wherein the processor is configured to run the first In the case of a computer program, the method steps described above applied to the media information processing system are performed.

A sixth aspect of the embodiments of the present invention provides a first computer readable storage medium having stored thereon a first computer program, the first computer program being implemented by the processor to implement the method steps applied to the media information processing system.

A seventh aspect of the embodiments of the present invention provides a target electronic device, including: a processor and And storing a memory of a second computer program executable on the processor, wherein the processor is configured to perform the method steps applied to the target electronic device when the second computer program is executed.

According to an eighth aspect of the present invention, there is provided a second computer readable storage medium having stored thereon a second computer program, the second computer program being executed by the processor to implement the method steps described above for the target electronic device.

The media information processing method, the media information processing system, the electronic device, and the storage medium according to the embodiment of the present invention acquire the first multimedia data of the target electronic device for the first account by the media information processing system, and are based on the first The media content of the multimedia data determines the category information of the first multimedia data, and further determines the category information corresponding to the first account when the first account data is acquired, and thus, according to the The at least one piece of media information is selected by the category information corresponding to the first account data, so that the purpose of pushing the media information to the first account is achieved; here, the media according to the embodiment of the present invention The pushing process of the information is determined based on the multimedia data currently viewed or listened to by the user, so the category information of the first account determined based on the multimedia data currently viewed or listened to by the user is also the current real-time category of the user, and therefore, the present invention is implemented. The method described in the example realizes the purpose of pushing the media information according to the real-time behavior of the user, enriching Push the way existing media information.

DRAWINGS

1 is a schematic flowchart of implementing a media information processing method according to an embodiment of the present invention;

FIG. 2 and FIG. 3 are schematic diagrams showing a method for acquiring first multimedia data from a smart television by shaking a mobile phone in a method for processing media information according to an embodiment of the present invention; FIG.

4 is a schematic diagram of a process of pushing target media information in a specific application scenario of a media information processing method according to an embodiment of the present invention;

5 is a first interaction diagram of a media information processing system and a target electronic device according to an embodiment of the present invention;

6 is a second interaction diagram of a media information processing system and a target electronic device according to an embodiment of the present invention;

FIG. 7 is a schematic structural diagram of a media information processing system interacting with multiple advertisers according to an embodiment of the present invention; FIG.

8(a) and 8(b) are schematic diagrams showing the target media information displayed by the target electronic device according to an embodiment of the present invention;

FIG. 9 is a schematic structural diagram of a media information processing system according to an embodiment of the present invention;

FIG. 10 is a schematic flowchart of a specific application of a media information processing method according to an embodiment of the present invention; FIG.

FIG. 11 is a schematic diagram of a specific application of a media information processing method according to an embodiment of the present invention;

12 is a schematic structural diagram of a logic module of a media information processing system according to an embodiment of the present invention;

FIG. 13 is a schematic structural diagram of a logic unit of a target electronic device according to an embodiment of the present invention.

detailed description

The invention will be described in detail with reference to the accompanying drawings, and the accompanying drawings are only for the purpose of illustration.

Embodiment 1

The embodiment provides a media information processing method; here, in the actual application, the precise on-demand advertisement mode needs to lock the target audience, and the target audience needs to refer to gender, age, occupation, and subject. Business attributes such as education level, income level, and hobbies are used to more accurately refine the business value of the target audience. Moreover, after segmenting the target audience of the advertisement, the advertisement of the relevant content can be maximized according to the commercial attribute of the target audience of the advertisement, and the effect of the advertisement can be maximized; and the target audience is lowered by providing relatively useful information to the target audience. A sense of resistance to advertising. However, the existing model of targeting the target audience often needs to refer to the historical data, and fails to achieve the method of locking the advertiser to make the advertiser perform real-time bidding according to the targeted target audience. Therefore, in order to enrich the existing way of targeting the target audience of the advertisement, the solution is solved. The problem of real-time bidding based on the business attributes of the target audience that is locked in real time, The embodiment provides a media information processing method. The method is applied to a media information processing system. Specifically, as shown in FIG. 1, the method includes:

Step 101: Acquire the first multimedia data acquired by the target electronic device in the at least one electronic device after logging in to the target application by using the first account;

In an actual application, the target electronic device first logs in to the target application (such as an instant messaging application) by using a first account, such as a username and a password, and acquires the first multimedia in a state where the target application is running. The data is convenient for the media information processing system to classify the first account, thereby achieving the purpose of classifying the user. Further, the target electronic device acquires multimedia data in various manners, for example, acquiring first multimedia data played by itself; or acquiring first multimedia data collected in an environment in which it is located; or And acquiring first multimedia data from other electronic devices other than the target electronic device. In this manner, after the target electronic device acquires the first multimedia data, the currently acquired first multimedia data is sent to the media information processing system.

In an actual application, in order to facilitate the protection of the user's privacy, the action of the target electronic device to acquire the first multimedia data is triggered based on the user operation, and the media information processing system does not trigger the target electronic device to acquire. The first multimedia data. Of course, in the actual application, if the user privacy problem is not considered, the action of the target electronic device to obtain the first multimedia data may also be triggered by the media information processing system. There is no restriction on the trigger object that triggers the first multimedia data to acquire the first multimedia data. Specifically, the specific process of acquiring the first multimedia data by the target electronic device is as follows. Taking the target electronic device as a mobile phone as an example, as shown in FIG. 2, the user logs in to the mobile phone through the first account, and Enter the WeChat “shake” function, and display the “person”, “song” and “tele” logos under the display interface corresponding to the “shake” function, so that users can choose to shake according to their needs. The content acquired by the "shake" function; there is a smart TV in the environment where the mobile phone is located, that is, the environment in which the user is located, and the smart TV currently plays video data, In this scenario, the user selects "television" under the display interface of the "shake" function, and performs a panning action, as shown in FIG. 3, to trigger the mobile phone to obtain the current broadcast of the smart TV to the smart TV. The video data, at this time, the obtained video data is the first multimedia data.

Step 102: Determine category information of the first multimedia data based on the media content of the first multimedia data, and determine, according to the category information of the first multimedia data, the first account acquisition. Category information corresponding to the first multimedia data;

In this embodiment, after the media information processing system acquires the first multimedia data, determining, according to the media content of the first multimedia data, category information of the first multimedia data, and further according to the The category information of the multimedia data determines the category information corresponding to the first account to obtain the first multimedia data, that is, when the user triggers the mobile phone to obtain the first multimedia data. The category information, that is, the user's current preference, realizes the user's current preference according to the category of the multimedia data currently acquired by the user, and then promotes the media information for the user according to the current preference of the user. Specifically, as shown in FIG. 4, after the mobile phone acquires the first multimedia data from the smart TV, the first multimedia data is sent to the media information processing system, which is convenient for The media information processing system determines the category information of the first multimedia data, and further determines the category information of the first account; further, when the advertisement type pre-pushed by the advertiser matches the determined category information of the first account , that is, when the advertiser wants to promote the advertisement of the account with the category information of the first account, the media information processing system sends the first multimedia to the first account according to the demand of the advertiser. The category information of the data has the associated media information pre-driven by the advertiser, and the process of accurately placing the advertisement on demand.

Of course, in the actual application, determining the category information of the first multimedia data and determining the category information corresponding to the first account to obtain the first multimedia data according to the category information of the first multimedia data It can also be implemented in the target electronic device. Specifically, the target electronic device logs in to the target application by using the first account, and obtains the state in which the target application is running. Go to the first multimedia data, and the target electronic device determines the category information of the first multimedia data based on the media content of the first multimedia data, and according to the first multimedia data The category information determines the category information corresponding to the first account when the first account data is acquired, and sends the category information corresponding to the first account to obtain the first multimedia data, so as to facilitate The network side can select at least one piece of media information based on the category information corresponding to the first account data when the first account is acquired. For example, sending the category information corresponding to the first account to the first multimedia data to the media information processing system, so that the media information processing system acquires the first account based on the first account. Selecting at least one piece of media information corresponding to the category information of the multimedia data, and then transmitting the target media information of the at least one piece of media information to the target electronic device, so that the current viewing habit according to the first account is the first The purpose of the user corresponding to the account to push the media information.

Step 103: Select at least one piece of media information according to the category information corresponding to the first account to obtain the first multimedia data, and send the target media information in the at least one piece of media information to use the first The account is logged in to the target electronic device of the target application.

The interaction process between the media information processing system and the target electronic device in this embodiment is further described in detail below with reference to FIG. 5 and FIG. 6 :

The first interaction process, as shown in FIG. 5, the target electronic device logs in the target application through the first account, acquires the first multimedia data, and sends the first multimedia data to the media information processing system. The media information processing system acquires the first multimedia data of the target electronic device, and determines the category information of the first multimedia data based on the media content of the first multimedia data, according to The category information of the first multimedia data determines the category information corresponding to the first account when the first multimedia data is acquired, and then acquires the first multimedia data according to the first account. Selecting at least one media information corresponding to the category information, and transmitting the target media information in the at least one media information to the target electronic device that is used to log in to the target application by using the first account, to perform precise on-demand delivery. The process of advertising.

a second interaction process, as shown in FIG. 6, the target electronic device logs in the target application by using the first account, acquires the first multimedia data, and determines the content based on the media content of the first multimedia data. The category information of the first multimedia data, determining, according to the category information of the first multimedia data, category information corresponding to the first account when the first multimedia data is acquired, where the first And the category information corresponding to the first multimedia data is sent to the media information processing system; and the media information processing system is configured to acquire the first multimedia data according to the first account. The category information selects at least one media information, and sends the target media information in the at least one media information to the target electronic device that uses the first account to log in to the target application, and completes the process of accurately placing the advertisement on demand. .

In an actual application, as shown in FIG. 7 , a plurality of advertisers serve advertisements through the media information processing system, and the categories of users targeted by the plurality of advertisers are the same or different, that is, the categories of the user accounts are the same or Different, therefore, after the media information processing system determines the category information corresponding to the first account to obtain the first multimedia data, it is also required to determine whether the currently determined category is required by the advertiser. Further, when the determined first account is obtained by the first account, the category information corresponding to the first multimedia data is required by the advertiser. Here, the advertiser of the category information, that is, the first When the category information corresponding to the first multimedia data is used by an account to satisfy the advertiser's demand, the advertiser is referred to as the target advertiser; at this time, the at least one piece of media information determined in step 103 is a media information corresponding to the target advertiser; further, the media information processing system acquires a feature letter corresponding to each of the at least one media information The feature information corresponding to the media information may be specifically the bid of the advertiser, and then the target media information is selected from the at least one media information based on the feature information corresponding to each of the media information, where The target media information is sent to the target electronic device that logs in to the target application using the first account. For example, the category information corresponding to the first account determined by the step 102 to obtain the first multimedia data is referred to as target category information. At this time, as shown in FIG. 7, the media information processing system is many Among the advertisers, the target advertisers 1 to 5 who are expected to perform advertisements for the users of the target category information are selected, and the media information processing system performs real-time bidding for the target advertisers 1 to 5, and according to the target advertisers 1 to 5 The real-time bidding is selected from the media information corresponding to the target advertisers 1 to 5, and the target media information is pushed to the first account.

In a specific embodiment, the target electronic device may output the target media information in the following three manners after receiving the target media information; specifically,

Manner 1: The target electronic device directly triggers running the first application, and outputs the target media information through the first application in at least part of the display area of the target electronic device, for example, as shown in FIG. 8(a) After the target electronic device receives the target media information, the media player is directly triggered, and the target media information is output in a play area of the media player.

Manner 2: the target electronic device detects that the second multimedia data is loaded by the second application, and determines a play time, and outputs the target media information at the play time; that is, when the target electronic device receives After the target media information is obtained, the target media information is not directly displayed, but the playback time of the target media information is determined when the playback operation is detected, and then the target media is outputted at the determined play time. The information is outputted, for example, before or after the multimedia data corresponding to the playback operation.

Manner 3: When the target electronic device detects a refresh operation of the display interface of the target function of the third application, the target media information is output at a preset position of the display interface; for example, as shown in FIG. 8(b) When the refresh operation of the friend circle of the WeChat is detected, the target media information is displayed at the top of the information display area of the circle of friends.

It should be noted that the first application, the second application, and the third application described above are all the same or different from the target application.

According to the method of the embodiment of the present invention, the first multimedia data of the target electronic device for the first account is obtained by the media information processing system, and the media content is based on the first multimedia data. Determining the category information of the first multimedia data, and determining the category information corresponding to the first account data when the first account is acquired, so that the first account is obtained according to the first account. The content information corresponding to the multimedia data is selected based on the at least one piece of media information, so that the purpose of pushing the media information to the first account is achieved; here, the process of pushing the media information according to the embodiment of the present invention is based on the user. The categorization information of the first account determined based on the multimedia data currently viewed or listened to by the user is also the current real-time category of the user. Therefore, the method described in the embodiment of the present invention is implemented. According to the user's real-time behavior, the purpose of pushing the media information, and realizing the real-time bidding according to the user's real-time behavior, enrich the push mode of the existing media information.

Moreover, since the media information pushed by the embodiment of the present invention is determined based on the current behavior of the user, that is, the pushed media information is currently of interest to the user, the embodiment of the present invention can maximize the user avoidance. The method of the embodiment of the present invention can maximize the effect of the media information with respect to the advertiser.

Embodiment 2

Based on the method in the first embodiment, the embodiment provides a method for classifying the obtained first multimedia data. Specifically, the media information processing system parses the first multimedia data. Obtaining a target media identifier corresponding to the first multimedia data; selecting, from the at least one media identifier included in the media identifier library, a first media identifier that matches the target media identifier; wherein, in the media database The media identifier can represent the category information of the multimedia data; and the media information processing system uses the category information represented by the first media identifier as the category information of the first multimedia data.

In an actual application, the media information processing system first establishes a media identification library, for example, the media information processing system acquires at least one third multimedia data, based on each of the at least one third multimedia data. The media content of the third multimedia data determines a media identifier of each of the third multimedia data, and establishes a media identifier library; where the media information processing The system can determine the category information of the multimedia data by using the media identifier in the media database; or, when determining that the execution body of the category information of the first multimedia data is the target electronic device, the target electronic device can also The category information of the multimedia data is determined by the media identifier.

Further, the determined media identifier may be directly added to the third multimedia data, so that the identification information of the third multimedia data is directly obtained by parsing the third multimedia data; for example, the first multiple The media data includes the target media identifier, and the media information processing system directly parses the first multimedia data to obtain a target media identifier corresponding to the first multimedia data. Or, after determining the media identifier, establishing a mapping relationship between the media identifier and the third multimedia data, and determining, by using the mapping relationship table, the media identifier of the third multimedia data.

Here, when the target electronic device directly determines the category information of the first multimedia data, the target electronic device further needs to acquire a media identifier library including at least one media identifier; media in the media database Identifying the category information capable of characterizing the multimedia data; further, after the parsing the first multimedia data to obtain the target media identifier corresponding to the first multimedia data, the target electronic device obtains the obtained And selecting, by the at least one media identifier included in the media identifier, a first media identifier that matches the target media identifier, and then using the category information represented by the first media identifier as the category of the first multimedia data. information. Here, the process of determining the category information of the first multimedia data by the target electronic device is the same as the process of determining the category information of the first multimedia data by the media information processing system, and details are not described herein again.

The embodiment of the present invention is further described in detail below with reference to FIG. 9 to FIG. 11; here, in practical applications, the multimedia data may specifically include at least one of the following data: audio data, video data, and pictures, etc.; Taking the audio data as an example; specifically, as shown in FIG. 9, the media information processing system may specifically include: a Demand-Side Platform (DSP), a voice analysis and recognition platform, and an advertisement transaction platform; Figure 9 shows System, through voice recognition and real time bidding (RTB, Real Time Bidding) to achieve advertising, that is, through the voice (television of the TV program) to identify the TV program currently broadcast by the audience, and then deliver the corresponding ad to the audience; In practical applications, as shown in FIG. 11, in order to facilitate the classification of voices, audio production of television programs may be first performed, that is, an identifier is added to all television programs and stored in the audio track of the broadcast content; thus, when the audience When watching a television program, the type of the currently viewed television program can be determined by identifying the content of the currently viewed television program to classify the audience and perform RTB delivery according to the classification. Specifically, after the television program audio production is completed, the television program including the identifier bit is synchronized to the voice analysis and recognition platform, as shown in FIG. 10 and FIG.

Step 1001: The advertiser selects the program category as the orientation of the advertisement placement through the DSP, for example, the advertiser A selects the sports program as the orientation of the advertisement placement through the DSP;

Step 1002: The voice analysis and recognition platform detects the user equipment, for example, the mobile phone is running an APP capable of voice recognition, and the mobile phone is running the WeChat shake function, and is shaking the TV. At this time, the user corresponding to the user equipment is also watching the TV. a program, the user equipment collects the voice of the television program through the shake function of the WeChat, and transmits the collected voice of the television program to the voice analysis and recognition platform;

Here, in an actual application, the user equipment transmits the collected voice to the WeChat background by using a WeChat mobile TV application, and transmits the voice to the voice analysis and recognition platform through the WeChat background.

Step 1003: The voice analysis and recognition platform matches the voice collected by the shake video of the WeChat obtained by itself to the preset audio data stored by itself;

Here, the preset audio data stored by itself may be specifically audio data of all television programs corresponding to the WeChat, for example, audio data of all television programs that can be obtained through WeChat; of course, in practical applications, the matching of step 1003 The process may specifically match the identifier of the voice collected by the WeChat shake TV with the media identifier in the media identification information base.

Step 1004: The voice analysis and recognition platform determines the WeChat based on the matching result. Shaking the category information of the voice collected by the television, such as the specific type of program, the type of the drama to which it belongs, and the like; for example, the voice analysis and recognition platform determines that the voice collected by the WeChat of the WeChat belongs to the sports according to the matching result. class;

Here, after determining the category information of the voice collected by the WeChat of the WeChat, the category information of the WeChat account can be determined. That is to say, in a specific embodiment, the category information of the voice is a category of a WeChat account. Of course, in actual applications, the category information of the voice and the category of the WeChat account may also be different. For example, the category of the WeChat account includes the category information of the voice. In this embodiment, the category information of the voice is the same as the category information of the WeChat account. Therefore, the sports category determined above is the category of the WeChat account.

Step 1005: The voice analysis and recognition platform sends the determined category information of the voice, that is, the sports class to the advertisement transaction platform; the advertisement transaction platform asks the DSP whether the RTB needs to be performed based on the sports class; when the DSP When it is determined that the RTB based on the sports class is required, an advertisement bid is launched for the sports class, and the advertisement delivery process is completed. Further, the user equipment acquires the target advertisement associated with the sports program through the WeChat, and then presents the target advertisement when the user equipment watches the television program again through the account corresponding to the WeChat.

Here, the targeted ad can also be an interactive content or an ad with interactive content. This makes it easy for application providers to send interactive content, or associated ads, in real time.

In this way, the embodiment of the present invention is more flexible than the existing voice recognition patch, and does not need to limit the voice that needs to be recognized (that is, the existing voice recognition patch requires the user to input according to the specified voice), and can be based on Real-time bidding for current exposure demand.

Embodiment 3

Based on the method in the first embodiment, the embodiment provides another manner for classifying the acquired first multimedia data. Specifically, the media information processing system uses the first multimedia data. And extracting audio feature information and/or image feature information, and determining category information of the first multimedia data based on the extracted audio feature information and/or image feature information. In an actual application, the media information processing system may extract part of data from the first multimedia data, and then obtain audio feature information and/or image feature information of the extracted partial data to determine the A category information of multimedia data. Alternatively, the media information processing system directly proposes audio feature information and/or image feature information of the first multimedia data, and further determines the first plurality based on the extracted audio feature information and/or image feature information. Category information for media data.

Embodiment 4

The embodiment provides a media information processing system. As shown in FIG. 12, the media information processing system includes:

The multimedia data processing part 1201 obtains the first multimedia data acquired by the target electronic device in the at least one electronic device after logging in to the target application by using the first account; and determining, according to the media content of the first multimedia data, Type information of the first multimedia data; determining, according to the category information of the first multimedia data, category information corresponding to the first account when the first multimedia data is acquired;

The media information processing part 1202 selects at least one piece of media information according to the category information corresponding to the first account to acquire the first multimedia data, and sends the target media information in the at least one piece of media information to the utilization center. The first account is logged into the target electronic device of the target application.

In an embodiment, the media information processing portion 1202 acquires feature information corresponding to each of the media information in the at least one media information; and based on the feature information corresponding to each of the media information, from the at least one The target media information is selected from the media information, and the target media information is sent to the target electronic device that uses the first account to log in to the target application.

In another embodiment, the multimedia data processing portion 1201 parses the first multimedia data to obtain a target media identifier corresponding to the first multimedia data; and at least one included in the media identifier library Selecting a first media that matches the target media identifier in the media identifier And the identifier of the media data in the media database is capable of characterizing the category information of the multimedia data; and the category information represented by the first media identifier is used as the category information of the first multimedia data.

In another embodiment, the multimedia data processing portion 1201 extracts audio feature information and/or image feature information from the first multimedia data, based on the extracted audio feature information and/or image. The feature information determines category information of the first multimedia data.

In this embodiment, the multimedia data processing portion 1201 and the media information processing portion 1202 may be implemented by a central processing unit (CPU), or a microprocessor (MPU), or a digital signal processor, or a programmable gate array (FPGA). . For example, in an actual application, the multimedia data processing part 1201 may be implemented by a processor in a voice analysis and recognition platform. The media information processing part 1202 may be implemented by using a processor in an advertisement transaction platform and a DSP.

The embodiment further provides a media information processing system comprising: a processor and a memory for storing a first computer program executable on the processor, wherein the processor is configured to run the first computer program , perform the following steps:

As an implementation manner, the sending the target media information in the at least one media information to the target electronic device that uses the first account to log in to the target application includes:

Obtaining feature information corresponding to each of the media information in the at least one piece of media information;

And selecting the target media information from the at least one media information based on the feature information corresponding to each of the media information, and sending the target media information to the target electronic device that uses the first account to log in to the target application.

As an implementation manner, the determining, according to the media content of the first multimedia data, the category information of the first multimedia data, including:

Parsing the first multimedia data to obtain a target media identifier corresponding to the first multimedia data;

And selecting, by the at least one media identifier included in the media identifier, a first media identifier that matches the target media identifier, where the media identifier in the media database can represent category information of the multimedia data;

The category information represented by the first media identifier is used as category information of the first multimedia data.

Extracting audio feature information and/or image feature information from the first multimedia data, and determining category information of the first multimedia data based on the extracted audio feature information and/or image feature information .

Here, in practical applications, the memory may be implemented by any type of volatile or non-volatile storage device, or a combination thereof. The non-volatile memory may be a Read Only Memory (ROM), a Programmable Read-Only Memory (PROM), or an Erasable Programmable Read (EPROM). Only Memory), Electrically Erasable Programmable Read-Only Memory (EEPROM), Ferromagnetic Random Access Memory (FRAM), Flash Memory, Magnetic Surface Memory , CD, or CD-ROM (CD-ROM, Compact Disc) Read-Only Memory); the magnetic surface memory can be a disk storage or a tape storage. The volatile memory can be a random access memory (RAM) that acts as an external cache. By way of example and not limitation, many forms of RAM are available, such as Static Random Access Memory (SRAM), Synchronous Static Random Access Memory (SSRAM), Dynamic Random Access (SSRAM). DRAM (Dynamic Random Access Memory), Synchronous Dynamic Random Access Memory (SDRAM), Double Data Rate Synchronous Dynamic Random Access Memory (DDRSDRAM), enhancement Enhanced Synchronous Dynamic Random Access Memory (ESDRAM), Synchronous Dynamic Random Access Memory (SLDRAM), Direct Memory Bus Random Access Memory (DRRAM) ). The memories described in the embodiments of the present invention are intended to include, but are not limited to, these and any other suitable types of memory.

The processor may be an integrated circuit chip with signal processing capabilities. In the implementation process, each step of the above method may be completed by an integrated logic circuit of hardware in a processor or an instruction in a form of software. The above described processor may be a general purpose processor, a digital signal processor, or other programmable logic device, discrete gate or transistor logic device, discrete hardware component, or the like. The processor may implement or perform the methods, steps, and logic blocks disclosed in the embodiments of the present invention. A general purpose processor can be a microprocessor or any conventional processor or the like. The steps of the method disclosed in the embodiment of the present invention may be directly implemented as a hardware decoding processor, or may be performed by a combination of hardware and software modules in the decoding processor. The software module can be located in a storage medium that is located in the memory, the processor reads the information in the memory, and in conjunction with its hardware, performs the steps of the aforementioned method applied to the media information processing system.

What needs to be pointed out here is: the description of the above embodiment of the media information processing system, and the above The method descriptions are similar and have the same beneficial effects as the method embodiments, and therefore will not be described again. For the technical details that are not disclosed in the embodiment of the present invention, those skilled in the art should understand that the description of the method embodiment of the present invention is omitted, and the details are not described herein.

The embodiment further provides a first computer readable storage medium having stored thereon a first computer program, the first computer program being executed by the processor to implement the following steps:

Selecting, from the at least one media identifier included in the media identifier, a first media identifier that matches the target media identifier; wherein the media identifier in the media database can be characterized Category information of media data;

Here, the computer readable storage medium may be a memory such as FRAM, ROM, PROM, EPROM, EEPROM, Flash Memory, magnetic surface memory, optical disk, or CD-ROM; or may include one or any combination of the above memories Devices such as mobile phones, computers, tablet devices, personal digital assistants, etc.

Embodiment 5

The embodiment provides a target electronic device. As shown in FIG. 13, the target electronic device includes:

The control part 1301 logs in the target application by using the first account, and acquires the first multimedia data;

The processing part 1302 determines the category information of the first multimedia data based on the media content of the first multimedia data, and determines the first account according to the category information of the first multimedia data. And obtaining category information corresponding to the first multimedia data;

The sending part 1303 sends the category information corresponding to the first account to obtain the first multimedia data, so that the network side can obtain the first multimedia data based on the first account. The category information selects at least one piece of media information;

The receiving part 1304 is configured to receive target media information in the at least one piece of media information sent by the network side.

As an implementation manner, the processing part 1302 obtains a media identifier library including at least one media identifier; the media identifier in the media database can represent category information of the multimedia data; and parse the first multimedia data. Obtaining a target media identifier corresponding to the first multimedia data, and selecting, from the at least one media identifier included in the media identifier library, a first media identifier that matches the target media identifier; The category information represented by a media identifier is used as category information of the first multimedia data.

As an implementation manner, the control part 1301 acquires first multimedia data played by itself; or acquires first multimedia data collected in an environment in which it is located; or, to the target electronic device The other electronic device other than the acquisition acquires the first multimedia data.

As an implementation manner, the processing part 1302 triggers running the first application, and outputs the target media information by using the first application in at least part of the display area of the target electronic device; or

Detecting that the second multimedia data is loaded by the second application, and determining a playing time, and outputting the target media information at the playing time; or

When detecting a refresh operation of the presentation interface of the target function of the third application, outputting the target media information at a preset position of the display interface;

The first application, the second application, and the third application are all the same or different from the target application.

In this embodiment, the control portion 1301 and the processing portion 1302 may be implemented by a central processing unit, or a microprocessor, or a digital signal processor, or a programmable gate array; the transmitting portion 1303 is implemented by a transmitter, The receiving portion 1304 is implemented by a receiver.

The embodiment further provides a target electronic device, comprising: a processor and a memory for storing a second computer program executable on the processor, wherein when the processor is configured to run the second computer program, Perform the following steps:

Obtaining a media identifier library including at least one media identifier; the media identifier in the media database can represent category information of the multimedia data;

Parsing the first multimedia data to obtain a target media identifier corresponding to the first multimedia data; and selecting, from the at least one media identifier included in the media identifier library, the target media identifier a first media identifier; the category information represented by the first media identifier is used as category information of the first multimedia data.

As an implementation manner, the acquiring the first multimedia data includes:

Obtaining the first multimedia data played by itself; or

Obtaining the first multimedia data collected in the environment in which it is located; or

Acquiring the first multimedia data to other electronic devices than the target electronic device.

As an implementation manner, when the processor is configured to run the second computer program, the following steps are further performed:

Triggering to run the first application, and outputting the target media information by using the first application in at least part of the display area of the target electronic device; or

Here, in practical applications, the memory may be implemented by any type of volatile or non-volatile storage device, or a combination thereof. The non-volatile memory may be a ROM, a PROM, an EPROM, an EEPROM, an FRAM, a Flash Memory, a magnetic surface memory, an optical disk, or a CD-ROM; the magnetic surface memory may be a magnetic disk storage or a magnetic tape storage. The volatile memory can be RAM, which acts as an external cache. By way of illustration and not limitation, many forms of RAM are available, such as SRAM, SSRAM, DRAM, SDRAM, DDRSDRAM, ESDRAM, SLDRAM, DRRAM. The memories described in the embodiments of the present invention are intended to include, but are not limited to, these and any other suitable types of memory.

The processor may be an integrated circuit chip with signal processing capabilities. In the implementation process, each step of the above method may be completed by an integrated logic circuit of hardware in a processor or an instruction in a form of software. The above described processor may be a general purpose processor, a digital signal processor, or other programmable logic device, discrete gate or transistor logic device, discrete hardware component, or the like. The processor may implement or perform the methods, steps, and logic blocks disclosed in the embodiments of the present invention. A general purpose processor can be a microprocessor or any conventional processor or the like. The steps of the method disclosed in the embodiment of the present invention may be directly implemented as a hardware decoding processor, or may be performed by a combination of hardware and software modules in the decoding processor. The software module can be located in a storage medium that is located in the memory, the processor reads the information in the memory, and in conjunction with its hardware, performs the steps of the method described above for the target electronic device.

It should be noted here that the description of the above electronic device embodiment item is similar to the above method description, and has the same beneficial effects as the method embodiment, and therefore will not be described again. For technical details not disclosed in the embodiment of the electronic device of the present invention, those skilled in the art may refer to the present invention. It is understood from the description of the method embodiments that, in order to save space, no further details are provided herein.

The embodiment further provides a second computer readable storage medium having stored thereon a second computer program, the second computer program being executed by the processor to implement the following steps:

As an implementation manner, the acquiring the first multimedia data includes:

Obtaining the first multimedia data played by itself; or

As an implementation manner, when the second computer program is executed by the processor, the following steps are further implemented:

In the several embodiments provided by the present application, it should be understood that the disclosed apparatus and method may be implemented in other manners. The device embodiments described above are merely illustrative. For example, the division of the unit is only a logical function division. In actual implementation, there may be another division manner, such as: multiple units or components may be combined, or Can be integrated into another system, or some features can be ignored or not executed. In addition, the coupling, or direct coupling, or communication connection of the components shown or discussed may be indirect coupling or communication connection through some interfaces, devices or units, and may be electrical, mechanical or other forms. of.

The units described above as separate components may or may not be physically separated, and the components displayed as the unit may or may not be physical units, that is, may be located in one place or distributed to multiple network units; Some or all of the units may be selected according to actual needs to achieve the purpose of the solution of the embodiment.

In addition, each functional unit in each embodiment of the present invention may be integrated into one processing unit, or each unit may be separately used as one unit, or two or more units may be used. The elements are integrated in one unit; the above integrated units can be implemented in the form of hardware or in the form of hardware plus software functional units.

A person skilled in the art can understand that all or part of the steps of implementing the above method embodiments may be completed by using hardware related to the program instructions. The foregoing program may be stored in a computer readable storage medium, and the program is executed when executed. The foregoing storage medium includes: a mobile storage device, a read only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk. The medium in which the program code is stored.

Alternatively, the above-described integrated unit of the present invention may be stored in a computer readable storage medium if it is implemented in the form of a software function module and sold or used as a standalone product. Based on such understanding, the technical solution of the embodiments of the present invention may be embodied in the form of a software product in essence or in the form of a software product stored in a storage medium, including a plurality of instructions. A computer device (which may be a personal computer, server, or network device, etc.) is caused to perform all or part of the methods described in various embodiments of the present invention. The foregoing storage medium includes various media that can store program codes, such as a mobile storage device, a ROM, a RAM, a magnetic disk, or an optical disk.

The above is only a specific embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily think of changes or substitutions within the technical scope of the present invention. It should be covered by the scope of the present invention. Therefore, the scope of the invention should be determined by the scope of the appended claims.

Industrial applicability

The embodiment of the present invention acquires the first multimedia data of the target electronic device for the first account by the media information processing system, and determines the category of the first multimedia data based on the media content of the first multimedia data. And determining the category information corresponding to the first account when the first account data is acquired, and acquiring the first multimedia according to the first account. The category information corresponding to the data is selected from the at least one piece of media information, so that the purpose of pushing the media information to the first account is achieved; here, the process of pushing the media information according to the embodiment of the present invention is based on the user currently watching or listening. The categorization information of the first account determined based on the multimedia data currently viewed or listened to by the user is also the current real-time category of the user. Therefore, the method according to the embodiment of the present invention implements the real-time according to the user. The purpose of pushing the media information is to enrich the way in which the existing media information is pushed.

Claims

A media information processing method, the method comprising:

Obtaining, by the at least one electronic device, the first multimedia data acquired by the target electronic device after logging in to the target application by using the first account;

Determining, according to the media content of the first multimedia data, category information of the first multimedia data; determining, according to the category information of the first multimedia data, the first account to obtain the first Category information corresponding to a multimedia data;

And selecting at least one piece of media information according to the category information corresponding to the first account to obtain the first multimedia data, and sending the target media information in the at least one piece of media information to the first account to log in. The target electronic device of the target application.
The method of claim 1, wherein the transmitting the target media information in the at least one media information to the target electronic device that is logged into the target application by using the first account comprises:

Obtaining feature information corresponding to each of the media information in the at least one piece of media information;

And selecting the target media information from the at least one media information based on the feature information corresponding to each of the media information, and sending the target media information to the target electronic device that uses the first account to log in to the target application.
The method according to claim 1 or 2, wherein the determining the category information of the first multimedia data based on the media content of the first multimedia data comprises:

Parsing the first multimedia data to obtain a target media identifier corresponding to the first multimedia data;

And selecting, by the at least one media identifier included in the media identifier, a first media identifier that matches the target media identifier, where the media identifier in the media database can represent category information of the multimedia data;

The category information represented by the first media identifier is used as category information of the first multimedia data.
The method according to claim 1 or 2, wherein the determining the category information of the first multimedia data based on the media content of the first multimedia data comprises:

Extracting audio feature information and/or image feature information from the first multimedia data, and determining category information of the first multimedia data based on the extracted audio feature information and/or image feature information .
A media information processing method, the method comprising:

The target electronic device logs in to the target application through the first account, and acquires the first multimedia data;

Determining, according to the media content of the first multimedia data, category information of the first multimedia data; determining, according to the category information of the first multimedia data, the first account to obtain the first Category information corresponding to a multimedia data;

Sending, by the first account, the category information corresponding to the first multimedia data, so that the network side can select the category information corresponding to the first multimedia data when the first account is acquired. At least one media information;

Receiving target media information in the at least one piece of media information sent by the network side.
The method of claim 5, wherein the determining the category information of the first multimedia data based on the media content of the first multimedia data comprises:

Obtaining a media identifier library including at least one media identifier; the media identifier in the media database can represent category information of the multimedia data;

Parsing the first multimedia data to obtain a target media identifier corresponding to the first multimedia data; and selecting, from the at least one media identifier included in the media identifier library, the target media identifier a first media identifier; the category information represented by the first media identifier is used as category information of the first multimedia data.
The method according to claim 5 or 6, wherein said obtaining the first multimedia number According to, including:

Obtaining the first multimedia data played by itself; or

Obtaining the first multimedia data collected in the environment in which it is located; or

Acquiring the first multimedia data to other electronic devices than the target electronic device.
The method of claim 5 or 6, wherein the method further comprises:

Triggering to run the first application, and outputting the target media information by using the first application in at least part of the display area of the target electronic device; or

Detecting that the second multimedia data is loaded by the second application, and determining a playing time, and outputting the target media information at the playing time; or

When detecting a refresh operation of the presentation interface of the target function of the third application, outputting the target media information at a preset position of the display interface;

The first application, the second application, and the third application are all the same or different from the target application.
A media information processing system, the media information processing system comprising:

The multimedia data processing part obtains the first multimedia data acquired by the target electronic device in the at least one electronic device after the target electronic device logs in to the target application by using the first account; and determines the first content based on the media content of the first multimedia data. a category information of the multimedia data; determining, according to the category information of the first multimedia data, category information corresponding to the first account when the first multimedia data is acquired;

The media information processing part selects at least one piece of media information according to the category information corresponding to the first account data, and sends the target media information in the at least one piece of media information to use the The first account is logged into the target electronic device of the target application.
The system according to claim 9, wherein the media information processing portion acquires feature information corresponding to each of the media information in the at least one media information; And the feature information corresponding to the media information, the target media information is selected from the at least one media information, and the target media information is sent to the target electronic device that is used to log in to the target application by using the first account.
The system according to claim 9 or 10, wherein the multimedia data processing portion parses the first multimedia data to obtain a target media identifier corresponding to the first multimedia data; and from the media identifier library Determining, by the at least one media identifier, a first media identifier that matches the target media identifier; wherein the media identifier in the media database can represent category information of the multimedia data; and characterizing the first media identifier The category information is used as category information of the first multimedia data.
The system according to claim 9 or 10, wherein said multimedia data processing section extracts audio feature information and/or image feature information from said first multimedia data based on said extracted audio features The information and/or image feature information determines category information of the first multimedia data.
A target electronic device, the target electronic device comprising:

The control part logs in the target application through the first account, and acquires the first multimedia data;

The processing part determines the category information of the first multimedia data based on the media content of the first multimedia data; and determines, according to the category information of the first multimedia data, the first account acquisition Category information corresponding to the first multimedia data;

And sending, by the sending part, the category information corresponding to the first account to obtain the first multimedia data, so that the network side can obtain the category corresponding to the first multimedia data based on the first account The information selects at least one piece of media information;

The receiving part receives the target media information in the at least one piece of media information sent by the network side.
The target electronic device according to claim 13, wherein the processing portion acquires a media identification library including at least one media identification; and the media standard in the media database Identifying the category information capable of characterizing the multimedia data; parsing the first multimedia data to obtain a target media identifier corresponding to the first multimedia data; and selecting at least one media identifier included in the media identifier library And a first media identifier that matches the target media identifier; the category information that is represented by the first media identifier is used as category information of the first multimedia data.
The target electronic device according to claim 13 or 14, wherein the control portion acquires the first multimedia data played by itself; or acquires the first multimedia data collected in the environment in which it is located; Or acquiring the first multimedia data to other electronic devices other than the target electronic device.
The target electronic device according to claim 13 or 14, wherein the processing portion triggers execution of the first application and outputs the target media through the first application in at least part of the display area of the target electronic device Information; or,

Detecting that the second multimedia data is loaded by the second application, and determining a playing time, and outputting the target media information at the playing time; or

When detecting a refresh operation of the presentation interface of the target function of the third application, outputting the target media information at a preset position of the display interface;

The first application, the second application, and the third application are all the same or different from the target application.
A media information processing system comprising: a processor and a memory for storing a first computer program executable on a processor, wherein the processor is configured to execute claim 1 when the first computer program is executed 4 steps of the method.
A first computer readable storage medium having stored thereon a first computer program, the first computer program being executed by a processor to implement the steps of the method of claims 1 to 4.
A target electronic device comprising: a processor and a memory for storing a second computer program executable on a processor, wherein the processor is configured to execute claims 5 to 8 when the second computer program is executed The steps of the method.
A second computer readable storage medium having stored thereon a second computer program, the second computer program being executed by the processor to implement the steps of the method of claims 5-8.