CN104182400A - Method and device for displaying promotion information - Google Patents
Method and device for displaying promotion information Download PDFInfo
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- CN104182400A CN104182400A CN201310192285.9A CN201310192285A CN104182400A CN 104182400 A CN104182400 A CN 104182400A CN 201310192285 A CN201310192285 A CN 201310192285A CN 104182400 A CN104182400 A CN 104182400A
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Abstract
The invention discloses a method and a device for displaying promotion information. The method comprises the following steps: acquiring video elements from a video which is currently played; according to the video elements, selecting the matched promotion information from a promotion information base; displaying the matched promotion information at a preset position. By adopting the method and the device, the promotion information can be displayed for users in a targeted manner according to the video which is currently played in real time and a form of displaying network information is expanded.
Description
Technical field
The present invention relates to the display technique of promotion message, relate in particular to a kind of method and device of showing promotion message.
Background technology
At present, exhibition method about the promotion message of product is very many, such as being implanted into promotion message at video frequency program, or other position interpolation information at the video player page are play the promotion message that bars are play appointments, or add promotion message corresponding to appointed product before video program play, after playing.But the mode of above-mentioned displaying promotion message, mostly for showing the promotion message of appointment, and is substantially all to play according to fixing program, cannot be according to the video of current real-time broadcasting, for user shows promotion message targetedly.
Summary of the invention
Given this, the object of the present invention is to provide a kind of method and device of showing promotion message, can, according to the video of current real-time broadcasting, targetedly for user shows promotion message, and expand the form that the network information is shown.
For achieving the above object, technical scheme of the present invention is achieved in that
A method of showing promotion message, comprising:
From the video of current broadcasting, obtain video elementary;
According to described video elementary, from promotion message storehouse, choose the promotion message of coupling;
The promotion message of described coupling is illustrated in to default position.
Describedly from the video of current broadcasting, obtain video elementary, comprising: according to the default time, from the video of current broadcasting, obtain video elementary, and described video elementary is carried out to type mark.
Described from the video of current broadcasting, obtain video elementary before, the method also comprises: setting up the promotion message storehouse is comprised of one or more promotion message, is that every promotion message is classified.
The described promotion message of coupling of choosing from promotion message storehouse according to described video elementary, comprising:
According to the type mark of described video elementary, from promotion message storehouse, look into the promotion message that sees if there is same type, if have, from the promotion message of described same type, choose one or more promotion message, as the promotion message mating with described video elementary.
The method also comprises:
According to the correlativity of following one or more calculating promotion message: the click price that the supplier of promotion message provides, the number of clicks of promotion message, the broadcasting time of promotion message, the quality that promotion message is corresponding;
According to described promotion message correlativity height, the promotion message in promotion message storehouse is sorted,
Described one or more promotion message of choosing from the promotion message of same type, comprising: for the promotion message of same type, according to the relevance ranking of promotion message order from high to low, choose the promotion message that correlativity is the highest.
A device of showing promotion message, comprising: dynamic image parsing module, matching module, promotion message library module and display module; Wherein,
Dynamic image parsing module, obtains video elementary for the video from current broadcasting, and described video elementary is sent to matching module;
Matching module, chooses the promotion message of coupling for the described video elementary of sending according to dynamic image parsing module from promotion message library module, the promotion message of described coupling is sent to display module;
Promotion message library module, is used to matching module that promotion message is provided;
Display module, is illustrated in default position for the promotion message that matching module is sent.
Described dynamic image parsing module specifically for the time according to default, obtains video elementary, and described video elementary is carried out to type mark from the video of the current broadcasting of display module; Accordingly, described display module, is also used to dynamic image parsing module that the video of current broadcasting is provided.
Described promotion message library module, also for preserving the promotion message storehouse being comprised of one or more promotion message, is every promotion message classification.
Described matching module, specifically for marking according to the type of described video elementary, from promotion message library information, look into the promotion message that sees if there is same type, if have, from the promotion message of described same type, choose one or more promotion message, as the promotion message mating with described video elementary.
Described promotion message library module, specifically for according to the correlativity of following one or more calculating promotion message: the click price that the supplier of promotion message provides, the number of clicks of promotion message, the broadcasting time of promotion message, the quality that promotion message is corresponding, according to described promotion message correlativity height to the promotion message sequence in promotion message storehouse; And provide the promotion message after sequence for matching module;
Accordingly, described matching module, specifically for the promotion message for same type, according to the relevance ranking of promotion message in promotion message library module order from high to low, chooses the promotion message that correlativity is the highest.
Method and the device of the displaying promotion message that the embodiment of the present invention provides, can be according to the video elementary in the video of current broadcasting, obtain the promotion message that correlativity is high and show, thereby reach targetedly for user shows promotion message, the more effective information that provides, and expanded the form that the network information is shown.
Accompanying drawing explanation
Fig. 1 is the method flow schematic diagram that the present invention shows promotion message;
Fig. 2 is the installation composition structural representation that the present invention shows promotion message;
Fig. 3 is the method flow schematic diagram of showing promotion message in the embodiment of the present invention one.
Embodiment
Basic thought of the present invention is: from the video of current broadcasting, obtain video elementary; According to described video elementary, from promotion message storehouse, choose the promotion message of coupling; The promotion message of described coupling is illustrated in to default position.
Below in conjunction with drawings and the specific embodiments, the present invention is further described in more detail.
A kind of method of showing promotion message that the present invention proposes, as shown in Figure 1, comprises the following steps:
Step 101: obtain video elementary from the video of current broadcasting.
Concrete, according to the default time, from the video of current broadcasting, obtain video elementary, and described video elementary is carried out to type mark.
Here, the described default time can be: the default cycle; Or, default one or more time points.
The described video elementary of obtaining from the video of current broadcasting is prior art, can comprise: current frame of video is converted to and is applicable to the expression-form that computing machine is processed; From frame of video, decomposite image; Described image is mated and compared with each preset iconic model; Utilize heuristic or human-computer interaction technology in conjunction with recognition methods, the name of obtaining the image in the video of current broadcasting is referred to as video elementary.
Wherein, the expression-form that described applicable computing machine is processed is prior art, does not repeat here; Describedly the object splitting in image is given to corresponding title can be: utilize in prior art, according to the grey-level and shape information of image, utilize decision theory and structural approach to classify; Also can be: utilize prior art, construct the iconic model of a series of known objects, the object that identify is mated and compared with each iconic model.
Described heuristic and human-computer interaction technology are prior art in conjunction with recognition methods, do not repeat here.
Describedly video elementary is carried out to type be labeled as type under described video elementary as mark.
Before above-mentioned steps 101, the method also comprises: setting up the promotion message storehouse being comprised of one or more promotion message, is every promotion message classification; Described promotion message can be word or picture.
Further, can also all promotion messages in described promotion message storehouse be sorted;
Wherein, described sequence can be for according to the correlativity of following one or more calculating promotion message: the click price that the supplier of promotion message provides, the number of clicks of promotion message, the broadcasting time of promotion message, the quality that promotion message is corresponding; According to described promotion message correlativity height, the promotion message in promotion message storehouse is sorted;
Described calculating can be used following formula: N=cpc * ctr * Q; Wherein, the click price that the supplier that cpc is this promotion message provides; Ctr is number of clicks or the broadcasting time of promotion message; Q is the quality that promotion message is corresponding, and described quality is default according to the correlativity of the sorting room at the index place corresponding with described promotion message of the picture element in described promotion message, and correlativity is higher, and Q value is larger.
Step 102: choose the promotion message of coupling according to described video elementary from promotion message storehouse.
Be specially: according to the type mark of described video elementary, from promotion message storehouse, look into the promotion message that sees if there is same type, if having, from described type, choose one or more promotion message; If no, end process flow process.
Here, described one or more promotion message of choosing from the promotion message of same type comprises: for the promotion message of same type, according to the order sequence from high to low of the correlativity of promotion message, choose the promotion message that correlativity is the highest;
Further, can also comprise: for the promotion message of same type, according to the order sequence from high to low of the correlativity of promotion message, choose one or more promotion message that correlativity is the highest.
Step 103: the promotion message of described coupling is illustrated in to default position.
Here, the time of described displaying can be default time span; Also can be for choosing the All Time length before the promotion message of next coupling.
Described default position can be for the extended window place on the window side of current displaying video, such as being the lower left corner, the upper left corner, the lower right corner or the upper right corner of described extended window.
Further, if while carrying out above-mentioned steps 101, get a plurality of video elementary, from the video of current broadcasting, get a plurality of video elementary, according to described a plurality of video elementary, from promotion message storehouse, choose the promotion message of coupling respectively, by after the promotion message sequence of all couplings, according to the sequence of promotion message order from high to low, choose a promotion message that correlativity is the highest and be illustrated in default position.
The present invention shows the device of promotion message, as shown in Figure 2, comprising: dynamic image parsing module 21, matching module 22, promotion message library module 23 and display module 24; Wherein,
Dynamic image parsing module 21, obtains video elementary for the video from current broadcasting, and described video elementary is sent to matching module 22;
Matching module 22, chooses the promotion message of coupling for the described video elementary of sending according to dynamic image parsing module 21 from promotion message library module 23, the promotion message of described coupling is sent to display module 24;
Promotion message library module 23, is used to matching module 22 that promotion message is provided;
Display module 24, is illustrated in default position for the promotion message that matching module 22 is sent.
Described dynamic image parsing module 21 specifically for the time according to default, obtains video elementary in the video of current broadcasting, and described video elementary is carried out to type mark from display module 24.Wherein, the described default time can be: the default cycle; Or, default one or more time points.
Described dynamic image parsing module 21, is applicable to specifically for current frame of video is converted to the expression-form that computing machine is processed; From the image of frame of video, decomposite object and its ingredient, ingredient consists of picture element again, and application, about the knowledge of object in object view, is resolved into a kind of hierarchy construction object view; Described image is mated and compared with each preset iconic model; Utilize heuristic or human-computer interaction technology in conjunction with recognition methods, the name of obtaining the image in the video of current broadcasting is referred to as video elementary.
Described promotion message library module 23, also for preserving one or more promotion message, to every promotion message classification.
Described promotion message library module 23, also for sorting to all promotion messages in described promotion message storehouse; Wherein, described sequence can be for by calculating the correlativity of every promotion message, then according to correlativity height, promotion message is sorted; Described calculating can be used following formula: N=cpc * ctr * Q; Wherein, the click price that the supplier that cpc is this promotion message provides; Ctr is number of clicks or the broadcasting time of promotion message; Q is the quality that promotion message is corresponding, and described quality is default according to the correlativity of the sorting room at the index place corresponding with described promotion message of the picture element in described promotion message, and correlativity is higher, and Q value is larger.
Described matching module 22, specifically for marking according to the type of described video elementary, from promotion message library module 23, look into the promotion message that sees if there is same type, if have, from the promotion message of same type, choose one or more promotion message, as the promotion message mating with described video elementary; If no, end operation.
Described promotion message library module 23, specifically for according to the correlativity of following one or more calculating promotion message: the click price that the supplier of promotion message provides, the number of clicks of promotion message, the broadcasting time of promotion message, the quality that promotion message is corresponding, according to described promotion message correlativity height to the promotion message sequence in promotion message storehouse; Accordingly, described matching module 22, specifically for the promotion message for same type, according to the order sequence from high to low of the correlativity of promotion message in promotion message library module 23, chooses one or more promotion message that correlativity is the highest.
Described display module 24, can also be illustrated in default position by the promotion message of described coupling according to default time span; Also can the promotion message of described coupling be illustrated in to default position according to the All Time length of choosing before the promotion message of next coupling.Wherein, described default position can be for the extended window place on the window side of current displaying video, such as being the lower left corner, the upper left corner, the lower right corner or the upper right corner of described extended window.
Described dynamic image parsing module 21, while also getting a plurality of video elementary for the video from current broadcasting, sends to matching module 22 by described a plurality of video elementary; Accordingly, described matching module 22, also for choose respectively the promotion message of coupling from promotion message library module 23 according to described video elementary, by after the promotion message sequence of all couplings, according to the relevance ranking of promotion message order from high to low, choose one or more promotion message that correlativity is the highest and send to display module 24; Described promotion message library module 23, is also used to matching module 22 that promotion message is provided; Described display module 24, is also illustrated in default position for the promotion message that matching module 22 is sent.
Above-mentioned dynamic image parsing module 21 can be arranged on client, also can be installed in background server; Described display module 24 is installed on client; Described promotion message library module 23 can be installed on background server also can be installed on client; Described matching module 22, can be installed on client, also can be installed on background server.
Below by specific embodiment, technical scheme of the present invention is described in further detail.
Embodiment mono-
Fig. 3 is the method flow schematic diagram of showing promotion message in the embodiment of the present invention one, and as shown in Figure 3, this flow process comprises:
Step 301: to the promotion message classification in promotion message storehouse.
Such as, the promotion message of refrigerator product class incorporates " household electrical appliance " type into, and the promotion message of automobile product class incorporates " automobile " type into.Further, for improving the accuracy of promotion message, classification can be designed to multilayer.
Step 302: in the process of displaying video, in real time video pictures is done to analyze and obtain video elementary, judge currently get a video elementary or get two or more video elementary, when getting a video elementary, execution step 303; When getting two or more video elementary, execution step 306.
This step can be carried out for the time cycle according to default.
Step 303: described video elementary is mated with the promotion message in promotion message storehouse, judge whether to only have the promotion message of a coupling, if there is the promotion message of a coupling, perform step 304; Otherwise, execution step 305.
Concrete, the content of the video elementary in analysis current video, is divided to affiliated type by described video elementary.
Step 304: play corresponding promotion message in the extended window on video window side, end process flow process.
Step 305: preferentially select the forward promotion message of rank, end process flow process.
Step 306: the promotion message of playing overall ranking first.
The above, be only preferred embodiment of the present invention, is not intended to limit protection scope of the present invention.
Claims (10)
1. a method of showing promotion message, is characterized in that, the method comprises:
From the video of current broadcasting, obtain video elementary;
According to described video elementary, from promotion message storehouse, choose the promotion message of coupling;
The promotion message of described coupling is illustrated in to default position.
2. method according to claim 1, is characterized in that, describedly from the video of current broadcasting, obtains video elementary, comprising: according to the default time, from the video of current broadcasting, obtain video elementary, and described video elementary is carried out to type mark.
3. method according to claim 1 and 2, is characterized in that, described from the video of current broadcasting, obtain video elementary before, the method also comprises: setting up the promotion message storehouse is comprised of one or more promotion message, is that every promotion message is classified.
4. method according to claim 3, is characterized in that, the described promotion message of coupling of choosing from promotion message storehouse according to described video elementary, comprising:
According to the type mark of described video elementary, from promotion message storehouse, look into the promotion message that sees if there is same type, if have, from the promotion message of described same type, choose one or more promotion message, as the promotion message mating with described video elementary.
5. method according to claim 4, is characterized in that, the method also comprises:
According to the correlativity of following one or more calculating promotion message: the click price that the supplier of promotion message provides, the number of clicks of promotion message, the broadcasting time of promotion message, the quality that promotion message is corresponding;
According to described promotion message correlativity height, the promotion message in promotion message storehouse is sorted,
Described one or more promotion message of choosing from the promotion message of same type, comprising: for the promotion message of same type, according to the relevance ranking of promotion message order from high to low, choose the promotion message that correlativity is the highest.
6. a device of showing promotion message, is characterized in that, this device comprises: dynamic image parsing module, matching module, promotion message library module and display module; Wherein,
Dynamic image parsing module, obtains video elementary for the video from current broadcasting, and described video elementary is sent to matching module;
Matching module, chooses the promotion message of coupling for the described video elementary of sending according to dynamic image parsing module from promotion message library module, the promotion message of described coupling is sent to display module;
Promotion message library module, is used to matching module that promotion message is provided;
Display module, is illustrated in default position for the promotion message that matching module is sent.
7. device according to claim 6, is characterized in that, described dynamic image parsing module specifically for the time according to default, obtains video elementary, and described video elementary is carried out to type mark from the video of the current broadcasting of display module; Accordingly, described display module, is also used to dynamic image parsing module that the video of current broadcasting is provided.
8. device according to claim 7, is characterized in that, described promotion message library module, also for preserving the promotion message storehouse being comprised of one or more promotion message, is every promotion message classification.
9. device according to claim 8, it is characterized in that, described matching module, specifically for marking according to the type of described video elementary, from promotion message library information, look into the promotion message that sees if there is same type, if have, from the promotion message of described same type, choose one or more promotion message, as the promotion message mating with described video elementary.
10. device according to claim 9, it is characterized in that, described promotion message library module, specifically for according to the correlativity of following one or more calculating promotion message: the click price that the supplier of promotion message provides, the number of clicks of promotion message, the broadcasting time of promotion message, the quality that promotion message is corresponding, according to described promotion message correlativity height to the promotion message sequence in promotion message storehouse; And provide the promotion message after sequence for matching module;
Accordingly, described matching module, specifically for the promotion message for same type, according to the relevance ranking of promotion message in promotion message library module order from high to low, chooses the promotion message that correlativity is the highest.
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| CN201310192285.9A CN104182400A (en) | 2013-05-22 | 2013-05-22 | Method and device for displaying promotion information |
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| CN201310192285.9A CN104182400A (en) | 2013-05-22 | 2013-05-22 | Method and device for displaying promotion information |
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Application publication date: 20141203 |