CN103455587B - Obtain and push the method and device of content, receive the method and device for pushing content - Google Patents
Obtain and push the method and device of content, receive the method and device for pushing content Download PDFInfo
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- CN103455587B CN103455587B CN201310384432.2A CN201310384432A CN103455587B CN 103455587 B CN103455587 B CN 103455587B CN 201310384432 A CN201310384432 A CN 201310384432A CN 103455587 B CN103455587 B CN 103455587B
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Abstract
A kind of obtain of present invention proposition pushes the method and device of content, receives the method and device and supplying system for pushing content, and the method for wherein acquisition push content includes：Webpage is sent, wherein, webpage includes at least one picture；Receive the picture and designator selected in webpage；Obtain the content in the picture of selection；And push content is obtained according to content and designator.Present invention method, on the one hand improves the utilization rate of network picture, on the other hand can provide more abundant, valuable information.
Description
Technical field
Pushed away the present invention relates to Internet technical field, more particularly to a kind of method and device for pushing content, reception of obtaining
Send method and device, the supplying system of content.
Background technology
The birth of social network sites and the increasingly mature image data for generating maximum-norm since the dawn of human civilization.For example,
Facebook（Establish a social in the U.S.）The picture that about 300,000,000 users upload is handled daily,
And for example, Snapchat（The picture of a " burn-after-reading " shares application）Also to handle about 6,000 ten thousand pictures etc. daily.This
Picture in a little networks contains abundant useful information, for example, user's ad content interested, Reiseziel, star
Eight Diagrams content etc..The problem of presently, there are is that these pictures comprising bulk information lie on the table on one side, greatly reduce picture
Utilization rate.
The content of the invention
It is contemplated that at least solving one of above-mentioned technical problem.
Therefore, first purpose of the present invention is to propose a kind of method for obtaining and pushing content.On the one hand this method carries
The high utilization rate of network picture, on the other hand can provide more enrich, valuable information.
Second object of the present invention is to propose another method for receiving and pushing content.
Third object of the present invention is to propose a kind of device for obtaining and pushing content.
Fourth object of the present invention is to propose another device for receiving and pushing content.
The 5th purpose of the present invention is to propose a kind of supplying system.
To achieve these goals, the method for the acquisition push content of first aspect present invention embodiment includes following step
Suddenly：Webpage is sent, wherein, the webpage includes at least one picture；Receive the picture selected in the webpage and instruction
Symbol；Obtain the content in the picture of the selection；And push content is obtained according to the content and the designator.
The method that the acquisition of the embodiment of the present invention pushes content, is obtained according to the image content of selection and designator in pushing
Hold, on the one hand effectively and be sufficiently used network picture, the utilization rate of network picture improved, on the other hand according to picture
More abundant, valuable information can be provided.
To achieve these goals, the method for the reception push content of second aspect of the present invention embodiment includes following step
Suddenly：Webpage is received, wherein, the webpage includes at least one picture；It is sent in the picture selected in the webpage and instruction
Symbol；And receive the push content pushed according to the picture and the designator.
The method that the reception of the embodiment of the present invention pushes content, is sent in the picture and designator selected in webpage, and
The push content that content and designator in selection picture are pushed is received, on the one hand effectively and network is sufficiently used
Picture, improves the utilization rate of network picture, on the other hand can provide more abundant, valuable information according to picture.
To achieve these goals, the acquisition of third aspect present invention embodiment pushes the device of content, including：Webpage is sent out
Module is sent, for sending webpage, wherein, the webpage includes at least one picture；Picture and designator receiving module, for connecing
It is received in the picture and designator selected in the webpage；In image content acquisition module, the picture for obtaining the selection
Content；Content obtaining module is pushed, content is pushed for being obtained according to the content and the designator.
The acquisition of the embodiment of the present invention pushes the device of content, is obtained according to the image content of selection and designator in pushing
Hold, on the one hand effectively and be sufficiently used network picture, the utilization rate of network picture improved, on the other hand according to picture
More abundant, valuable information can be provided.
To achieve these goals, the reception of fourth aspect present invention embodiment pushes the device of content, including：Webpage connects
Module is received, for receiving webpage, wherein, the webpage includes at least one picture；Picture and designator sending module, for sending out
Send the picture and designator selected in the webpage；And content receiver module is pushed, for receiving according to the picture
The push content pushed with the designator.
The reception of the embodiment of the present invention pushes the device of content, is sent in the picture and designator selected in webpage, and
The push content that content and designator in selection picture are pushed is received, on the one hand effectively and network is sufficiently used
Picture, improves the utilization rate of network picture, on the other hand can provide more abundant, valuable information according to picture.
To achieve these goals, the supplying system of fifth aspect present invention embodiment, including：Third aspect present invention is real
The acquisition for applying example pushes the device of the device of content and the reception push content of fourth aspect present invention embodiment.
The supplying system of the embodiment of the present invention, obtains according to the image content of selection and designator and pushes content, on the one hand
Effectively and network picture is sufficiently used, improves the utilization rate of network picture, on the other hand can be provided more according to picture
Plus abundant, valuable information.
The additional aspect of the present invention and advantage will be set forth in part in the description, and will partly become from the following description
Obtain substantially, or recognized by the practice of the present invention.
Brief description of the drawings
Of the invention above-mentioned and/or additional aspect and advantage will become from the following description of the accompanying drawings of embodiments
Substantially and be readily appreciated that, wherein,
Fig. 1 is the flow chart of the method according to an embodiment of the invention for obtaining and pushing content；
Fig. 2 is the flow chart of the method in accordance with another embodiment of the present invention for obtaining and pushing content；
Fig. 3 is the flow chart for the method that content is pushed according to the reception of another embodiment of the invention；
Fig. 4 is the structural representation of the device according to an embodiment of the invention for obtaining and pushing content；
Fig. 5 is the structural representation of the device in accordance with another embodiment of the present invention for obtaining and pushing content；
Fig. 6 is the structural representation for the device that content is pushed according to the acquisition of further embodiment of the present invention；
Fig. 7 is the structural representation for the device that content is pushed according to the reception of another embodiment of the invention；
Fig. 8 is the structural representation for the device that content is pushed according to the reception of still another embodiment of the present invention；
Fig. 9 is the structural representation for the device that content is pushed according to the present invention and the reception of further embodiment；
Figure 10 is the structural representation of supplying system according to an embodiment of the invention.
Embodiment
Embodiments of the invention are described below in detail, the example of the embodiment is shown in the drawings, wherein from beginning to end
Same or similar label represents same or similar element or the element with same or like function.Below with reference to attached
The embodiment of figure description is exemplary, is only used for explaining the present invention, and is not considered as limiting the invention.On the contrary, this
All changes in the range of spirit and intension that the embodiment of invention includes falling into attached claims, modification and equivalent
Thing.
In the description of the invention, it is to be understood that term " first ", " second " etc. be only used for describe purpose, without
It is understood that to indicate or imply relative importance.In the description of the invention, it is necessary to which explanation, is provided unless otherwise clear and definite
And restriction, term " connected ", " connection " should be interpreted broadly, for example, it may be fixedly connected or be detachably connected,
Or be integrally connected；Can be mechanical connection or electrical connection；Can be joined directly together, intermediary can also be passed through
It is indirectly connected to.For the ordinary skill in the art, the tool of above-mentioned term in the present invention can be understood with concrete condition
Body implication.In addition, in the description of the invention, unless otherwise indicated, " multiple " are meant that two or more.
Any process described otherwise above or method description are construed as in flow chart or herein, represent to include
Module, fragment or the portion of the code of one or more executable instructions for the step of realizing specific logical function or process
Point, and the scope of the preferred embodiment of the present invention includes other realization, wherein can not be by shown or discussion suitable
Sequence, including according to involved function by it is basic simultaneously in the way of or in the opposite order, carry out perform function, this should be of the invention
Embodiment person of ordinary skill in the field understood.
Below with reference to the accompanying drawings the method for obtaining push content, device and the reception described according to embodiments of the present invention pushes interior
Method, device and the supplying system of appearance.
In order to fully excavate and utilize the useful information in internet in a large amount of pictures, the present invention proposes a kind of obtain and pushed away
The method for sending content, comprises the following steps：Webpage is sent, wherein, webpage includes at least one picture；Receive and selected in webpage
Picture and designator；Obtain the content in the picture of selection；And push content is obtained according to content and designator.
Fig. 1 is the flow chart of the method according to an embodiment of the invention for obtaining and pushing content.
As shown in figure 1, the method for obtaining push content comprises the following steps：
S101, sends webpage, wherein, webpage includes at least one picture.
Specifically, can be that server such as cloud server sends webpage to client, client first takes to high in the clouds
Business device sends web-page requests, after cloud server sends webpage, client loading webpage according to the request to client, you can
Get including at least one picture.Asked for example, client can be applied by web classes to cloud server transmission webpage
Ask, the webpage sent according to the web-page requests is loaded and open, to obtain at least one picture that webpage includes.
S102, receives the picture and designator selected in webpage.
Specifically, user, can be by least one picture in webpage after client obtains at least one picture
The picture or offer prompt message that the application program of progress sectional drawing or client is directly extracted in user's sight allow user to select
Picture interested is sent Target Photo to cloud server with obtaining Target Photo, it will be appreciated that client can also lead to
Cross other method and obtain Target Photo, wherein, the picture that reception user selects in webpage in S102 is specifically included：Receive to net
Page carries out the sectional drawing picture of sectional drawing acquisition, or receive the picture in the user's sight sent, or receive send according to offer
The picture that prompt message is selected in webpage.It should be appreciated that the picture that user is selected by client in webpage can be one
, or multiple.
In one embodiment of the invention, designator may include using instruction and/or the identification instruction of object classification etc..Its
In, what designator can set for user oneself, or client default setting, the identification of object classification is designated as recognizing object
The instruction of classification, e.g., user's object list interested, using the instruction for the related content for being designated as searching object, e.g., are found
The relevant advertisements of the object identified, the associated video for finding the personage identified etc..It should be appreciated that designator can also include
Other designators, or user-defined designator.
S103, obtains the content in the picture of selection.
Specifically, cloud server can obtain the content in the picture of selection by object recognition algorithm, for example, high in the clouds takes
Be engaged in device can be by being looked for based on outward appearance recognizer Appearance-based, feature based recognizer Feature-based etc.
Go out one or more of picture of selection object or person.
S104, obtains according to content and designator and pushes content.
Wherein, designator determines to push the scope of content, and pushing content may include news, video, advertisement, Reiseziel
Deng pushing content can be obtained by push algorithm of the prior art, it will be understood by those skilled in the art that for following new
Push algorithm, the cloud server of the present embodiment can use to obtain the push content related to content.
For example, user sees that friend wears the picture of a pair of high-heeled shoes in social networks, it can intercept with high-heeled shoes
Picture, and by this picture and input designator send to cloud server, designator can indicate content recommendation be with
The related Item Information of picture, cloud server obtains the footwear information in picture by object recognition algorithm, for example, brand,
Price, color etc., and the advertisement related to the footwear information is obtained according to the footwear information and designator of acquisition, and by correlation
Advertising pictures or advertisement link push to corresponding client, and client can will push content displaying in the original picture of webpage,
Or any position of webpage is illustrated in, checked with for reference.
The method that the acquisition of the embodiment of the present invention pushes content, is obtained according to the image content of selection and designator in pushing
Hold, on the one hand effectively and be sufficiently used network picture, the utilization rate of network picture improved, on the other hand according to picture
More abundant, valuable information can be provided.
Fig. 2 is the flow chart of the method in accordance with another embodiment of the present invention for obtaining and pushing content.Can be according to designator
Content to be pushed is obtained, and push content is treated according to designator and is screened to obtain push content.Specifically, such as Fig. 2 institutes
Show, the method for obtaining push content comprises the following steps：
S201, sends webpage, wherein, webpage includes at least one picture.
Specifically, can be that server such as cloud server sends webpage to client, client first takes to high in the clouds
Business device sends web-page requests, after cloud server sends webpage, client loading webpage according to the request to client, you can
Get including at least one picture.Asked for example, client can be applied by web classes to cloud server transmission webpage
Ask, the webpage sent according to the web-page requests is loaded and open, to obtain at least one picture that webpage includes.
S202, receives the picture and designator selected in webpage.
Specifically, user, can be by least one picture in webpage after client obtains at least one picture
The picture or offer prompt message that the application program of progress sectional drawing or client is directly extracted in user's sight allow user to select
Picture interested is sent Target Photo to cloud server with obtaining Target Photo, it will be appreciated that client can also lead to
Cross other method and obtain Target Photo, wherein, the picture that reception user selects in webpage in S202 is specifically included：Receive to net
Page carries out the sectional drawing picture of sectional drawing acquisition, or receive the picture in the user's sight sent, or receive send according to offer
The picture that prompt message is selected in webpage.It should be appreciated that the picture that user is selected by client in webpage can be one
, or multiple.
In one embodiment of the invention, designator may include using instruction and/or the identification instruction of object classification etc..Its
In, what designator can set for user oneself, or client default setting, the identification of object classification is designated as recognizing object
The instruction of classification, e.g., user's object list interested, using the instruction for the related content for being designated as searching object, e.g., are found
The relevant advertisements of the object identified, the associated video for finding the personage identified etc..It should be appreciated that designator can also include
Other designators, or user-defined designator.
S203, obtains the content in the picture of selection.
Specifically, cloud server can obtain the content in the picture of selection by object recognition algorithm, for example, high in the clouds takes
Be engaged in device can be by being looked for based on outward appearance recognizer Appearance-based, feature based recognizer Feature-based etc.
Go out one or more of picture of selection object.
S204, the to be pushed content related to content is obtained according to designator.
In one embodiment of the invention, cloud server recognizes designator to the content in picture according to object classification
Selected to meet the object list of user's request to obtain, then according to labels such as species, the titles of object identified
The to be pushed content related to object is obtained from corresponding interface and/or database respectively.Wherein, content to be pushed may include
News, video, advertisement, Reiseziel etc..
In another embodiment of the present invention, if cloud server does not receive the object classification identification of user's input
Indicate, then all objects in selection picture can be given tacit consent to, then according to labels such as the species of each object, titles respectively from corresponding
Interface and/or database in obtain the to be pushed content related to object.
S205, treats push content according to designator and is screened to obtain push content.
Wherein, pushing content can be obtained by push algorithm of the prior art, it will be understood by those skilled in the art that right
In following new push algorithm, the cloud server of the present embodiment can use to obtain in the push related to content
Hold.
For example, using the relevant advertisements for being designated as finding recognizable object, cloud server can be treated according to using instruction
Content is pushed to be screened to obtain effective advertising message, and for example, using the associated video for being designated as finding recognizable personage,
Cloud server can be screened to obtain the video related to the personage according to push content is treated using instruction.Cloud service
Device can be by these push content push to corresponding client, and client can will push content displaying in the original picture of webpage,
Or any position of webpage is illustrated in, checked with for reference.
The method that the acquisition of the embodiment of the present invention pushes content, can obtain content to be pushed according to designator, and according to finger
Show that symbol treats push content and screened to obtain push content, improve the accuracy rate for pushing result.
In described in any of the above-described, obtaining the method for push content also includes：Content push will be pushed to client.
In one embodiment of the invention, in order that content push will more accurately be pushed to corresponding client by obtaining
End, further lifts Consumer's Experience, obtains the method for push content and also includes：Identification information is obtained, the identification information can be
The identification information of client or the account information of user, and the push content is pushed according to identification information, for example, content will be pushed
Push to client.Wherein, identification information can be the account information of user, or cloud server is what client was distributed
One unique ID, i.e. IDentity, identity number.
In one embodiment of the invention, in order to learn whether user is interested in push content, further improve and push away
The accuracy rate of result is sent, obtaining the method for push content also includes：Statistics codes and identification information are added in content is pushed, its
In, obtain the operation behavior for pushing content by statistics codes；And operation behavior is received, and by operation behavior and mark
Information is associated.Statistics codes are mainly run in the client, and after client, which is obtained, pushes content, statistics codes can be supervised
Client is surveyed to pushing the operation of content and obtaining peration data, and peration data is analyzed to obtain operation behavior, or
Peration data is sent to cloud server after person's statistics codes acquisition peration data and analyzed to obtain operation behavior.Its
In, operation behavior may include user's click, advertising display etc..Thus, associative operation of the user to push content, example can be learnt
Such as, if click is checked, and then learns whether user is interested in push content, further increase and push the accurate of result
Rate.
In order to realize above-described embodiment, the present invention also proposes another method for receiving and pushing content.
It is a kind of to receive the method for pushing content, comprise the following steps：Webpage is received, wherein, webpage includes at least one figure
Piece；It is sent in the picture and designator selected in webpage；And receive the push content pushed according to picture and designator.
Fig. 3 is the flow chart for the method that content is pushed according to the reception of another embodiment of the invention.
As shown in figure 3, the method for receiving push content comprises the following steps：
S301, receives webpage, wherein, webpage includes at least one picture.
Specifically, can be that server such as cloud server sends webpage to client, client receives webpage.First
Client sends web-page requests to cloud server, and cloud server sends webpage, client's termination according to the request to client
After receiving and loading webpage, you can get including at least one picture.For example, client can pass through web class applications
Web-page requests are sent to cloud server, receives, load and open the webpage according to web-page requests transmission, to obtain in webpage
Including at least one picture.
S302, is sent in the picture and designator selected in webpage.
Specifically, user, can be by least one picture in webpage after client obtains at least one picture
The picture or offer prompt message that the application program of progress sectional drawing or client is directly extracted in user's sight allow user to select
Picture interested is sent Target Photo to cloud server with obtaining Target Photo, it will be appreciated that client can also lead to
Cross other method and obtain Target Photo, wherein, the picture that user selects in webpage is sent to cloud service utensil in S302
Body includes：The sectional drawing picture that sectional drawing acquisition is carried out to webpage is sent, or sends the picture in user's sight, or is sent according to offer
The picture that is selected in webpage of prompt message.It should be appreciated that the picture that user is selected by client in webpage can be
One, or multiple.
In one embodiment of the invention, designator may include using instruction and/or the identification instruction of object classification etc..Its
In, what designator can set for user oneself, or client default setting, the identification of object classification is designated as recognizing object
The instruction of classification, e.g., user's object list interested, using the instruction for the related content for being designated as searching object, e.g., are found
The relevant advertisements of the object identified, the associated video for finding the personage identified etc..It should be appreciated that designator can also include
Other designators, or user-defined designator.
S303, receives the push content pushed according to picture and designator.
Wherein, pushing content may include news, video, advertisement, Reiseziel etc..
Specifically, after cloud server receives the picture that user selects in webpage, obtained by object recognition algorithm
Take the content in the picture, and the content and the designator of user's input in picture pass through push algorithm of the prior art
The push content related to content is obtained, and content push will be pushed to client, client is received after push content, can
Content displaying will be pushed in the original picture of webpage, or be illustrated in any position of webpage and checked with for reference.Ability
Field technique personnel are appreciated that, for following new push algorithm, the cloud server of the present embodiment can use to obtain
The push content related to content.
The method that the reception of the embodiment of the present invention pushes content, is sent in the picture and designator selected in webpage, and
The push content that content and designator in selection picture are pushed is received, on the one hand effectively and network is sufficiently used
Picture, improves the utilization rate of network picture, on the other hand can provide more abundant, valuable information according to picture.
In one embodiment of the invention, corresponding push content is more accurately received in order that obtaining, further carried
Consumer's Experience is risen, receiving the method for push content also includes：Identification information is sent, the identification information can be the mark of client
Information or the account information of user, and push content is received according to identification information.Wherein, identification information can be believed for the account of user
Breath, or cloud server is the unique ID that client is distributed.
In one embodiment of the invention, in order to learn whether user is interested in push content, improve and push result
Accuracy rate, push content include statistics codes and identification information, receive push content method also include：Pass through statistics codes
Obtain the operation behavior for pushing content；And send operation behavior.Wherein, operation behavior may include user's click, advertisement
Displaying etc..Thus, associative operation of the user to push content can be learnt, for example, if click is checked, and then learns that user is
It is no interested in push content, improve the accuracy rate for pushing result.
In order to realize above-described embodiment, the present invention also proposes a kind of device for obtaining and pushing content.
A kind of device for obtaining push content, including：Webpage sending module, for sending webpage, wherein, webpage is included extremely
A few picture；Picture and designator receiving module, the picture and designator selected for receiving in webpage；Image content
Acquisition module, the content in picture for obtaining selection；Content obtaining module is pushed, for according to content and designator acquisition
Push content.
Fig. 4 is the structural representation of the device according to an embodiment of the invention for obtaining and pushing content.
As shown in figure 4, obtaining the device of push content includes：Webpage sending module 110, picture and designator receiving module
120th, image content acquisition module 130 and push content obtaining module 140.
Specifically, webpage sending module 110 is used to send webpage, wherein, webpage includes at least one picture.More specifically
Ground, can be that server such as cloud server sends webpage to client, client first sends webpage to cloud server
Request, after webpage sending module 110 sends webpage, client loading webpage according to the request to client, you can get
Including at least one picture.For example, client can be applied to cloud server by web classes sends web-page requests, plus
Carry and open according to the webpage of web-page requests transmission to obtain at least one picture that webpage includes.
Picture and designator receiving module 120 are used to receive the picture and designator selected in webpage.Wherein, indicate
Symbol may include using instruction and/or the identification instruction of object classification etc..Wherein, designator can set for user oneself, or
Client default setting, the identification of object classification is designated as the other instruction of identification object type, e.g., user's object row interested
Table, using the instruction for the related content for being designated as searching object, e.g., finds the relevant advertisements of the object identified, finds identification
Associated video of the personage gone out etc..It should be appreciated that designator can also include other designators, or user-defined finger
Show symbol.
More specifically, user is after client obtains at least one picture, can be by least one figure in webpage
The picture or offer prompt message that the application program of piece progress sectional drawing or client is directly extracted in user's sight allow user to select
Picture interested is selected to obtain Target Photo, and Target Photo is sent to picture and designator receiving module 120, should be managed
Solution, client can also obtain Target Photo by other method, picture and designator receiving module 120 also particularly useful for：Receive
The sectional drawing picture of sectional drawing acquisition is carried out to webpage, or receives the picture in the user's sight sent, or receives the basis sent carrying
The picture that the prompt message of confession is selected in webpage.It should be appreciated that the picture that is selected in webpage by client of user can be with
For one, or multiple.
Image content acquisition module 130 is used to obtain the content in the picture of selection.More specifically, image content obtains mould
Block 130 can obtain the content in the picture of selection by object recognition algorithm, for example, image content acquisition module 130 can pass through
The figure of selection is found out based on outward appearance recognizer Appearance-based, feature based recognizer Feature-based etc.
One or more of piece object or person.
Pushing content obtaining module 140 is used to obtain push content according to content and designator.Wherein, designator determines to push away
The scope of content is sent, pushing content may include news, video, advertisement, Reiseziel etc., prior art can be passed through by pushing content
In push algorithm obtain, it will be understood by those skilled in the art that for following new push algorithm, the push of the present embodiment
Content obtaining module 140 can use to obtain the push content related to content.
For example, user sees that friend wears the picture of a pair of high-heeled shoes in social networks, user can be intercepted with height
The designator of this picture and input is sent to picture and designator receiving module 120 with the picture of footwear, and by client,
Designator can indicate that content recommendation is the Item Information related to picture, and image content acquisition module 130 passes through object identification
Algorithm obtains the footwear information in picture, for example, brand, price, color etc., push content obtaining module 140 according to acquisition
Footwear information and designator obtain the advertisement related to the footwear information, and pushing module 150 is by the advertising pictures of correlation or advertisement
Link push is to corresponding client, and client can will push content displaying in the original picture of webpage, or be illustrated in webpage
Any position, checked with for reference.
The acquisition of the embodiment of the present invention pushes the device of content, is obtained according to the image content of selection and designator in pushing
Hold, on the one hand effectively and be sufficiently used network picture, the utilization rate of network picture improved, on the other hand according to picture
More abundant, valuable information can be provided.
Fig. 5 is the structural representation of the device in accordance with another embodiment of the present invention for obtaining and pushing content.
As shown in figure 5, obtaining the device of push content includes：Webpage sending module 110, picture and designator receiving module
120th, image content acquisition module 130, push content obtaining module 140, acquiring unit 141 and screening unit 142.Wherein, push away
Content obtaining module 140 is sent to include：Acquiring unit 141 and screening unit 142.
Specifically, acquiring unit 141 is used to obtain the to be pushed content related to content according to designator.The present invention's
In one embodiment, acquiring unit 141 recognizes that designator is selected the content in picture to obtain symbol according to object classification
Close user's request object list, and according to the labels such as the species of the object identified, title respectively from corresponding interface and/
Or the to be pushed content related to object is obtained in database, wherein, content to be pushed may include news, video, advertisement, travelling
Destination etc..
In another embodiment of the present invention, if the object classification identification for not receiving user's input is indicated, obtain
The all objects in the acquiescence selection picture of unit 141 are taken, then according to labels such as the species of each object, titles respectively from corresponding
Interface and/or database in obtain the to be pushed content related to object.
Screening unit 142 is screened to obtain push content for treating push content according to designator.
For example, using the relevant advertisements for being designated as finding recognizable object, screening unit 142 can be treated according to using instruction
Content is pushed to be screened to obtain effective advertising message.And for example, using the associated video for being designated as finding recognizable personage,
Screening unit 142 can be screened to obtain the video related to the personage according to push content is treated using instruction.
The acquisition of the embodiment of the present invention pushes the device of content, can be obtained by acquiring unit according to the identification instruction of object classification
Take the to be pushed content related to content, screening unit is according to using indicating that treating push content is screened to obtain in push
Hold, improve the accuracy rate for pushing result.
Fig. 6 is the structural representation for the device that content is pushed according to the acquisition of further embodiment of the present invention.
As shown in fig. 6, obtaining the device of push content includes：Webpage sending module 110, picture and designator receiving module
120th, image content acquisition module 130, push content obtaining module 140, identification information acquisition module 150, the and of acquiring unit 141
Screening unit 142.Wherein, pushing content obtaining module 140 includes：Acquiring unit 141 and screening unit 142.
Specifically, in one embodiment of the invention, in order that will more accurately push content push to corresponding
Client, further lift Consumer's Experience, identification information acquisition module 150 is used for the identification information for obtaining client, the mark
It can be the identification information of client or the account information of user to know information, and pushes the push content according to identification information.Its
In, identification information can be the account information of user, or cloud server is the unique ID that client is distributed.
The acquisition of the embodiment of the present invention pushes the device of content, and the mark of client is received by identification information receiving module
Information, pushing module will push content push to corresponding client according to identification information so that cloud server is more accurate
Ground will push content push to corresponding client, further improve Consumer's Experience.
In one embodiment of the invention, the device also includes：Add module（Not shown in figure）, in pushing
Statistics codes and identification information are added in appearance, wherein, obtain the operation behavior for pushing content according to statistics codes.In this hair
In another bright embodiment, identification information acquisition module 150 is additionally operable to receive the operation behavior sent, and by operation behavior and
Identification information is associated.Wherein, client obtains operation behavior of the user for push content, operation behavior by statistics codes
It may include user's click, advertising display etc..
According to above-mentioned two embodiment, associative operation of the user to push content can be learnt, for example, if click is looked into
See, and then learn whether user is interested in push content, improve the accuracy rate for pushing result.
In order to realize above-described embodiment, the present invention also proposes another device for pushing content according to receiving.
A kind of device for receiving push content, including：Webpage receiving module, for receiving webpage, wherein, webpage is included extremely
A few picture；Picture and designator sending module, the picture and designator selected for being sent in webpage；And push
Content receiver module, for receiving the push content according to picture and designator push.
Fig. 7 is the structural representation for the device that content is pushed according to the reception of another embodiment of the invention.
As shown in fig. 7, receiving the device of push content includes：Webpage receiving module 210, picture and designator sending module
220 and push content receiver module 230.
Specifically, webpage receiving module 210 is used to receive webpage, wherein, webpage includes at least one picture.More specifically
Ground, can be that server such as cloud server sends webpage to client, client receives webpage.Client first is to high in the clouds
Server sends web-page requests, and cloud server sends webpage according to the request to webpage receiving module 210, and client is received simultaneously
Load webpage after, you can get including at least one picture.For example, client can be applied to cloud by web classes
Server is held to send web-page requests, webpage receiving module 210 receives the webpage that cloud server is sent according to the web-page requests, connect
Receive, load and open the webpage to obtain at least one picture that webpage includes.
Picture and designator sending module 220 are used to be sent in the picture and designator selected in webpage.Wherein, indicate
Symbol may include using instruction and/or the identification instruction of object classification etc..Wherein, designator can set for user oneself, or
Client default setting, the identification of object classification is designated as the other instruction of identification object type, e.g., user's object row interested
Table, using the instruction for the related content for being designated as searching object, e.g., finds the relevant advertisements of the object identified, finds identification
Associated video of the personage gone out etc..It should be appreciated that designator can also include other designators, or user-defined finger
Show symbol.
More specifically, user is after client obtains at least one picture, can be by least one figure in webpage
The picture or offer prompt message that the application program of piece progress sectional drawing or client is directly extracted in user's sight allow user to select
Picture interested is selected to obtain Target Photo, and Target Photo is sent to cloud server, it will be appreciated that client may be used also
Target Photo is obtained by other method, picture and designator sending module 220 also particularly useful for：Send and sectional drawing is carried out to webpage
The sectional drawing picture of acquisition, or the picture in user's sight is sent, or send what is selected according to the prompt message of offer in webpage
Picture.It should be appreciated that the picture that user is selected by client in webpage can be one, or multiple.
Pushing content receiver module 230 is used to receive the push content pushed according to picture and designator.Wherein, in pushing
Appearance may include news, video, advertisement, Reiseziel etc..More specifically, cloud server receives picture and designator is sent
After the picture that the user that module 220 is sent selects in webpage, the content in the picture is obtained by object recognition algorithm, and
Content and designator in picture obtain the push content related to content by push algorithm of the prior art, and will
The push content is sent to client, and push content receiver module 230 is received after push content, can will push content displaying
In the original picture of webpage, or it is illustrated in any position of webpage and is checked with for reference.Those skilled in the art can be with
Understand, for following new push algorithm, the cloud server of the present embodiment can use to obtain related to content push away
Send content.
The reception of the embodiment of the present invention pushes the device of content, is sent in the picture and designator selected in webpage, and
The push content that content and designator in selection picture are pushed is received, on the one hand effectively and network is sufficiently used
Picture, improves the utilization rate of network picture, on the other hand can provide more abundant, valuable information according to picture.
Fig. 8 is the structural representation for the device that content is pushed according to the reception of still another embodiment of the present invention.
As shown in figure 8, receiving the device of push content includes：Webpage receiving module 210, picture and designator sending module
220th, content receiver module 230 and identification information sending module 240 are pushed.
Specifically, identification information sending module 240 is used to send identification information, wherein, push content receiver module 230 also
For receiving the push content pushed according to identification information, the identification information can be the identification information of client or the account of user
Number information, and received according to identification information and push content.Wherein, identification information can be the account information of user, or cloud
It is the unique ID that client is distributed to hold server.
The reception of the embodiment of the present invention pushes the device of content, can be sent identification information by identification information sending module
To cloud server, push content receiver module and receive the push content that cloud server is pushed according to identification information so that more
Plus corresponding push content is accurately received, further improve Consumer's Experience.
Fig. 9 is the structural representation for the device that content is pushed according to the present invention and the reception of further embodiment.
Statistics codes and identification information are added in content is pushed, as shown in figure 9, being connect on the basis of embodiment illustrated in fig. 8
The device for pushing content is received also including operation behavior acquisition module 250.
Specifically, pushing content includes statistics codes and identification information, and operation behavior acquisition module 250 is used for by statistics
Operation behavior of the Code obtaining for push content；And send operation behavior.Wherein, operation behavior may include user click on,
Advertising display etc..
In one embodiment of the invention, identification information sending module 240 is additionally operable to operation behavior and identification information
Send to cloud server, to cause cloud server to be associated operation behavior and identification information.
The reception of the embodiment of the present invention pushes the device of content, and operation behavior acquisition module obtains user by statistics codes
Operation behavior for pushing content, so as to learn associative operation of the user to push content, for example, if click is checked
Deng, and then learn whether user is interested in push content, improve the accuracy rate for pushing result.
In order to realize above-described embodiment, the present invention also proposes a kind of supplying system.
A kind of supplying system, includes the cloud server and client of above-described embodiment.
Figure 10 is the structural representation of supplying system according to an embodiment of the invention.
As shown in Figure 10, supplying system includes：Cloud server 100 and client 200.
Specifically, the function of cloud server 100 specifically refers to the acquisition push content of Fig. 4-embodiment illustrated in fig. 6
The function of device.
The function of client 200 specifically refers to the function of the device of the reception push content of Fig. 7-embodiment illustrated in fig. 9.
The supplying system of the embodiment of the present invention, obtains according to the image content of selection and designator and pushes content, on the one hand
Effectively and network picture is sufficiently used, improves the utilization rate of network picture, on the other hand can be provided more according to picture
Plus abundant, valuable information.
It should be appreciated that each several part of the present invention can be realized with hardware, software, firmware or combinations thereof.Above-mentioned
In embodiment, the software that multiple steps or method can in memory and by suitable instruction execution system be performed with storage
Or firmware is realized.If, and in another embodiment, can be with well known in the art for example, realized with hardware
Any one of row technology or their combination are realized：With the logic gates for realizing logic function to data-signal
Discrete logic, the application specific integrated circuit with suitable combinational logic gate circuit, programmable gate array（PGA）, scene
Programmable gate array（FPGA）Deng.
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means to combine specific features, structure, material or the spy that the embodiment or example are described
Point is contained at least one embodiment of the present invention or example.In this manual, to the schematic representation of above-mentioned term not
Necessarily refer to identical embodiment or example.Moreover, specific features, structure, material or the feature of description can be any
One or more embodiments or example in combine in an appropriate manner.
Although an embodiment of the present invention has been shown and described, it will be understood by those skilled in the art that：Not
In the case of departing from the principle and objective of the present invention a variety of change, modification, replacement and modification can be carried out to these embodiments, this
The scope of invention is limited by claim and its equivalent.
Claims (12)
1. a kind of obtain the method for pushing content, it is characterised in that including：
Webpage is sent, wherein, the webpage includes at least one picture, and the web page source is in social network sites；
The picture and designator selected in the webpage is received, wherein, the designator is including the use of instruction and/or object
Classification identification indicates that the picture selected in the webpage includes the sectional drawing that sectional drawing acquisition is carried out to the webpage received
Picture in picture, or, the user's sight received, or, the prompt message according to offer received are selected in the webpage
Picture；
Obtain the content in the picture of the selection；And
Obtained according to the content and the designator and push content, so that client is shown on the webpage in the push
Hold；
Identification information is obtained, and the push content is pushed according to the identification information；
Statistics codes and the identification information are added in the push content, wherein, obtained and be directed to by the statistics codes
The operation behavior for pushing content；And
The operation behavior is received, and the operation behavior and the identification information are associated, to be gone according to the operation
To determine whether user is interested in push content.
2. according to the method described in claim 1, it is characterised in that described obtained according to the content and the designator pushes
Content, is specifically included：
The to be pushed content related to the content is obtained according to the designator；And
The content to be pushed is screened according to the designator to obtain the push content.
3. method according to claim 1 or 2, it is characterised in that the designator is including the use of instruction and/or object type
It Shi Bie not indicate.
4. a kind of receive the method for pushing content, it is characterised in that including：
Webpage is received, wherein, the webpage includes at least one picture, wherein, the web page source is in social network sites；
The picture and designator selected in the webpage is sent in, wherein, the designator is including the use of instruction and/or object
Classification identification indicates that the picture selected in the webpage includes the sectional drawing that sectional drawing acquisition is carried out to the webpage sent
Picture in picture, or, the user's sight sent, or, the prompt message according to offer sent are selected in the webpage
Picture；And
The push content pushed according to the picture and the designator is received, and by the push content displaying in the webpage
On；
Identification information is sent, to receive the push content according to the identification information；
The push content includes statistics codes and the identification information, and methods described also includes：
The operation behavior for the push content is obtained by the statistics codes；And
The operation behavior is sent, to determine whether user is interested in push content according to the operation behavior.
5. method according to claim 4, it is characterised in that the designator is including the use of instruction and/or object classification
Identification is indicated.
6. a kind of obtain the device for pushing content, it is characterised in that including：
Webpage sending module, for sending webpage, wherein, the webpage includes at least one picture, and the web page source is in society
Hand over website；
Picture and designator receiving module, the picture and designator selected for receiving in the webpage, wherein, it is described to refer to
Show that symbol indicates that the picture selected in the webpage includes pair received including the use of instruction and/or the identification of object classification
The webpage carries out the picture in the sectional drawing picture of sectional drawing acquisition, or, user's sight of the transmission received, or, the transmission received
The picture that is selected in the webpage of the prompt message according to offer；
Image content acquisition module, the content in picture for obtaining the selection；
Content obtaining module is pushed, content is pushed for being obtained according to the content and the designator, so that client is in institute
State and the push content is shown on webpage；
Identification information acquisition module, the identification information for obtaining the client, and according to being pushed the identification information
Push content；
Module is added, for adding statistics codes and the identification information in the push content, wherein, according to the statistics
Whether Code obtaining is for the operation behavior for pushing content, to determine user to pushing content according to the operation behavior
It is interested.
7. device according to claim 6, it is characterised in that the push content obtaining module includes：
Acquiring unit, for obtaining the to be pushed content related to the content according to the designator；And
Screening unit, for being screened according to the designator to the content to be pushed to obtain the push content.
8. the device according to claim 6 or 7, it is characterised in that the designator is including the use of instruction and/or object type
It Shi Bie not indicate.
9. device according to claim 6, it is characterised in that the identification information acquisition module is additionally operable to receive what is sent
The operation behavior, and the operation behavior and the identification information are associated.
10. a kind of receive the device for pushing content, it is characterised in that including：
Webpage receiving module, for receiving webpage, wherein, the webpage includes at least one picture, and the web page source is in society
Hand over website；
Picture and designator sending module, the picture and designator selected for being sent in the webpage, wherein, it is described to refer to
Show that symbol indicates that the picture selected in the webpage includes pair sent including the use of instruction and/or the identification of object classification
The webpage carries out the picture in the sectional drawing picture of sectional drawing acquisition, or, the user's sight sent, or, send according to offer
The picture that prompt message is selected in the webpage；And
Content receiver module is pushed, for receiving the push content according to the picture and designator push, and will be described
Content displaying is pushed on the webpage；
Identification information sending module, for sending identification information；
Wherein, the push content receiver module is additionally operable to receive the push content according to the identification information；
The push content includes statistics codes and the identification information, and described device also includes：
Operation behavior acquisition module, for obtaining the operation behavior for the push content by the statistics codes；And
Wherein, the identification information sending module is additionally operable to send the operation behavior, to be determined according to the operation behavior
Whether user is interested in push content.
11. device according to claim 10, it is characterised in that the designator is including the use of instruction and/or object type
It Shi Bie not indicate.
12. a kind of supplying system, it is characterised in that including：
Acquisition according to claim any one of 6-9 pushes the device of content；And
Reception according to claim 10 or 11 pushes the device of content.
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| CN201310384432.2A CN103455587B (en) | 2013-08-29 | 2013-08-29 | Obtain and push the method and device of content, receive the method and device for pushing content |
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| CN201310384432.2A CN103455587B (en) | 2013-08-29 | 2013-08-29 | Obtain and push the method and device of content, receive the method and device for pushing content |
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| CN104268168A (en) * | 2014-09-10 | 2015-01-07 | 百度在线网络技术（北京）有限公司 | Method and device for pushing information to user |
| WO2016086797A1 (en) * | 2014-12-03 | 2016-06-09 | 北京奇虎科技有限公司 | Method for searching for information and processing and identifying picture in browser, and browser client |
| CN104571865A (en) * | 2015-01-06 | 2015-04-29 | 深圳市金立通信设备有限公司 | Terminal |
| CN104615776B (en) * | 2015-02-27 | 2019-03-15 | 北京奇艺世纪科技有限公司 | The method and device of information to be presented is provided |
| CN105528459B (en) | 2016-01-08 | 2020-07-14 | 腾讯科技（深圳）有限公司 | Information processing method, server and terminal |
| CN105912650B (en) * | 2016-04-07 | 2021-08-24 | 腾讯科技（深圳）有限公司 | Method and device for recommending songs |
| WO2019165610A1 (en) * | 2018-02-28 | 2019-09-06 | 华为技术有限公司 | Terminal searching for vr resource by means of image |
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