CN106303628A - Information-pushing method based on multimedia display screen and device - Google Patents
Information-pushing method based on multimedia display screen and device Download PDFInfo
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- CN106303628A CN106303628A CN201610847030.5A CN201610847030A CN106303628A CN 106303628 A CN106303628 A CN 106303628A CN 201610847030 A CN201610847030 A CN 201610847030A CN 106303628 A CN106303628 A CN 106303628A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2541—Rights Management
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
- H04N21/41415—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4668—Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
- H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
Abstract
The present invention provides a kind of information-pushing method based on multimedia display screen and device.Being provided with WIFI probe, bluetooth module, photographic head and speech ciphering equipment on multimedia display screen, the method includes: obtain the detection data of WIFI probe, the view data of photographic head shooting, the speech data of speech ciphering equipment typing；According to detection data, obtain flow of the people information, and flow of the people information, view data and speech data are sent to server, so that server is according to flow of the people information, view data, speech data and ID, determine multimedia messages to be pushed；Receive the multimedia messages to be recommended that server sends, multimedia display screen shows multimedia messages；Wherein, bluetooth module is for sending the discovery information comprising server identification, and subscriber equipment sends ID according to discovery information to server.The present invention provides a user with multimedia messages targetedly, improves the utilization rate of multimedia display screen.
Description
Technical field
The present embodiments relate to Internet technology, particularly relate to a kind of information-pushing method based on multimedia display screen
And device.
Background technology
Multimedia display screen due to the display advertisement that can be visualized by sound and/or video and information etc., because of
This is obtained for extensively application in indoor and open air.
In prior art, can prestore in multimedia display screen and need advertisement to play and information etc., when playing,
According to preset order loop play fixation of advertisement and information.But, owing to current multimedia display screen is suitable essentially according to presetting
Sequence plays advertisement and information, does not plays advertisement targetedly for user, not only makes demonstration effect be substantially reduced, phase
Answer user can not obtain required advertisement and information so that multimedia display screen is not fully used.
Summary of the invention
The embodiment of the present invention provides a kind of information-pushing method based on multimedia display screen and device, with overcome user without
Method obtains required advertisement and information, and the problem that multimedia display screen cannot make full use of.
First aspect, the present invention provides a kind of information-pushing method based on multimedia display screen, described multimedia display
Being provided with WIFI probe, bluetooth module, photographic head and speech ciphering equipment on screen, described method includes:
Obtain the detection data of described WIFI probe, the view data of described photographic head shooting, described speech ciphering equipment typing
Speech data；
According to described detection data, obtain flow of the people information, and by described flow of the people information, described view data and institute
State speech data and be sent to server, so that described server is according to described flow of the people information, described view data, described voice
Data and ID, determine multimedia messages to be pushed；
Receive the multimedia messages to be recommended that described server sends, described multimedia display screen shows described many
Media information；
Wherein, described bluetooth module is for sending the discovery information comprising described server identification, and subscriber equipment is according to institute
State discovery information and send ID to described server.
Second aspect, the present invention provides a kind of information-pushing method based on multimedia display screen, including:
Obtain what the flow of the people information of multimedia display screen transmission, view data, speech data and subscriber equipment sent
ID；
According to described view data, described speech data and described ID, it is judged that described multimedia display screen week
Enclose the member that whether there is information transmission system；
The most then according to mark and the flow of the people information of described member, determine to be pushed with what described member was mated
Multimedia messages；
If it is not, then according to described view data and described flow of the people information, determine to be pushed with what non-member was mated
Multimedia messages；
To multimedia messages to be pushed described in the transmission of described multimedia display screen, so that described multimedia display screen shows
Described multimedia messages.
The third aspect, the present invention provides a kind of information push-delivery apparatus based on multimedia display screen, and described device is configured
In multimedia display screen, described multimedia display screen is provided with WIFI probe, bluetooth module, photographic head and voice and sets
Standby, described device includes:
Acquisition module, for obtaining the detection data of described WIFI probe, the view data, described of described photographic head shooting
The speech data of speech ciphering equipment typing；
Sending module, for according to described detection data, obtains flow of the people information, and by described flow of the people information, described
View data and described speech data are sent to server, so that described server is according to described flow of the people information, described figure
As data, described speech data and ID, determine multimedia messages to be pushed；
Receiver module, for receiving the multimedia messages to be recommended that described server sends；
Display module, for showing described multimedia messages on described multimedia display screen；
Wherein, described bluetooth module is for sending the discovery information comprising described server identification, and subscriber equipment is according to institute
State discovery information and send ID to described server.
Fourth aspect, the present invention provides a kind of information push-delivery apparatus based on multimedia display screen, including:
Acquisition module, for obtaining flow of the people information, view data, speech data and the use that multimedia display screen sends
The ID that family equipment sends；
Processing module, for according to described view data, described speech data and described ID, it is judged that described many
The member of information transmission system whether is there is around media display；
The most then according to mark and the flow of the people information of described member, determine to be pushed with what described member was mated
Multimedia messages；
If it is not, then according to described view data and described flow of the people information, determine to be pushed with what non-member was mated
Multimedia messages；
Sending module, is used for multimedia messages to be pushed described in the transmission of described multimedia display screen, so that described many
Media display show described in multimedia messages to be pushed.
The information-pushing method based on multimedia display screen of present invention offer and device, the method passes through multimedia display
Screen obtains the detection data of WIFI probe, the view data of photographic head shooting, the speech data of speech ciphering equipment typing, and multimedia shows
Display screen, according to detection data, obtains flow of the people information, and multimedia display screen is by flow of the people information, view data and speech data
It is sent to server, by server according to flow of the people information, view data, speech data and ID, determines and each use
The multimedia messages to be pushed of family coupling, thus on multimedia display screen, show this multimedia messages, it is achieved that for not
Same user, it is provided that different information, not only makes multimedia display screen be fully used, improves demonstration effect, also carry
Rise Consumer's Experience.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
In having technology to describe, the required accompanying drawing used is briefly described, it should be apparent that, the accompanying drawing in describing below is this
Some bright embodiments, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to
Other accompanying drawing is obtained according to these accompanying drawings.
The system architecture diagram of the information pushing based on multimedia display screen that Fig. 1 provides for the present invention；
The flow chart one of the information-pushing method based on multimedia display screen that Fig. 2 provides for the present invention；
The flowchart 2 of the information-pushing method based on multimedia display screen that Fig. 3 provides for the present invention；
The flow chart 3 of the information-pushing method based on multimedia display screen that Fig. 4 provides for the present invention；
The structural representation one of the information push-delivery apparatus based on multimedia display screen that Fig. 5 provides for the present invention；
The structural representation two of the information push-delivery apparatus based on multimedia display screen that Fig. 6 provides for the present invention；
The structural representation three of the information push-delivery apparatus based on multimedia display screen that Fig. 7 provides for the present invention；
The structural representation four of the information push-delivery apparatus based on multimedia display screen that Fig. 8 provides for the present invention.
Detailed description of the invention
For making the purpose of the embodiment of the present invention, technical scheme and advantage clearer, below in conjunction with the embodiment of the present invention
In accompanying drawing, the technical scheme in the embodiment of the present invention is clearly and completely described, it is clear that described embodiment is
The a part of embodiment of the present invention rather than whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art
The every other embodiment obtained under not making creative work premise, broadly falls into the scope of protection of the invention.
The system architecture diagram of the information pushing based on multimedia display screen that Fig. 1 provides for the present invention.As it is shown in figure 1, this
The system architecture that embodiment provides includes multimedia display screen, subscriber equipment, server.Wherein, multimedia display screen is arranged
There are WIFI probe, bluetooth module, photographic head and speech ciphering equipment.This multimedia display screen can be outdoor advertisement screen, it is possible to
Think the advertisement screen in indoor or building.This multimedia display screen can detect subscriber equipment by WIFI probe, to obtain
Flow of the people；This bluetooth module can send discovery information to subscriber equipment；Photographic head can obtain facial image；Speech ciphering equipment can
To obtain the voice messaging of user.This multimedia display screen can carry out data friendship by wired or wireless network and server
Mutually, thus server pushes multimedia messages to multimedia display screen so that multimedia display screen displays to the user that multimedia is believed
Breath.Subscriber equipment can carry out data interaction with server by wireless network, and server can also push many to subscriber equipment
Media information.
Use specific embodiment below, and combine the system architecture diagram shown in above-mentioned Fig. 1, to the present invention provide based on
The process that implements of the information-pushing method of multimedia display screen is described in detail.
The flow chart one of the information-pushing method based on multimedia display screen that Fig. 2 provides for the present invention.As in figure 2 it is shown,
The method includes:
S101, multimedia display screen obtain the detection data of WIFI probe, the view data of photographic head shooting, speech ciphering equipment
The speech data of typing.
S102, multimedia display screen, according to detection data, obtain flow of the people information.
Wherein, WIFI probe can scan the subscriber equipment being positioned at 15 to 30 meters of multimedia display screen periphery, thus obtains
To detection data.Multimedia display screen, according to this detection data, can get the flow of the people around multimedia display screen.Shooting
Head can shoot the image in multimedia display screen front, and speech ciphering equipment can be with the speech data around typing multimedia display screen.
Flow of the people information, view data and speech data are sent to server by S103, multimedia display screen.
S104, server, according to flow of the people information, view data, speech data and ID, determine and each user
The multimedia messages to be pushed of coupling.
Server can receive flow of the people information, view data and the speech data that multimedia display screen sends.Enter one
Step ground, the bluetooth module that multimedia display screen is arranged can send discovery information, and this discovery information includes server identification, uses
Family equipment, after receiving this discovery information, can send ID to server, so that server can obtain user
Mark.
Whether server is according to view data, speech data and ID, it is judged that exist around multimedia display screen
The member of information transmission system, the most then according to mark and the flow of the people information of member, determine that waiting of mating with this member pushes away
The multimedia messages sent；If it is not, according to view data and flow of the people information, determine the many matchmakers to be pushed mated with non-member
Body information.
This multimedia messages can include 2 D code information and following at least one information: merchandise news, businessman
Information and interactive information.For on multimedia display screen display 2 D code information, this 2 D code information of user equipment scans,
Information can be obtained or participate in interactive event.Merchandise news can be the letters such as the performance of the picture of commodity, the price of commodity, commodity
Breath.Business Information can be the group purchase information etc. of the sales promotion information of businessman, businessman.Interactive information can be wheel disc, lucky ball, label
Arrive, brand wall etc..
Specifically, server can obtain user property, consumer loyalty degree, in the recent period purchase, interaction according to the mark of member
In situation and line, under line, browse commercial activity historical data information, can know, according to those information, the commodity that user pays close attention to
Information, Business Information etc., then filter out the multimedia messages to be recommended mated with this member.Such as, with merchandise news it is
Example, user pays close attention to two commodity, and a audient's scope is little, and another audient's scope is big, then at flow of the people less than presetting flow of the people
Time, determine that the merchandise news that this audient's scope is little is multimedia messages to be recommended, when flow of the people is more than default flow of the people, really
The merchandise news that this audient's scope fixed is big is multimedia messages to be recommended.
For non-member, according to image data acquisition crowd characteristic, such as men and women's distribution, crowd typical case's sphere of consumption etc..
Such as, crowd typical case's sphere of consumption is youngster, and when flow of the people is more than preset value, multimedia messages the most to be recommended can be
Wheel disc, lucky ball, register, the ludic activity such as brand wall.
It will be understood by those skilled in the art that the information transmission system of the present embodiment can associate Duo Jia businessman or many moneys
Commodity.User can be registered as member in this information transmission system, and such information transmission system can be preferably member and provide
The businessman of this information transmission system association or the relevant information on services of commodity.This information transmission system is mainly carried by the present embodiment
The server of confession realizes.
S105, server send multimedia messages to be pushed to multimedia display screen.
S106, multimedia display screen display multimedia messages.
The present embodiment by multimedia display screen obtain the detection data of WIFI probe, photographic head shooting view data,
The speech data of speech ciphering equipment typing, multimedia display screen, according to detection data, obtains flow of the people information, and multimedia display screen will
Flow of the people information, view data and speech data are sent to server, by server according to flow of the people information, view data,
Speech data and ID, determine the multimedia messages to be pushed mated with each user, thus at multimedia display screen
This multimedia messages of upper display, it is achieved that for different users, it is provided that different information, not only makes multimedia display screen obtain
To making full use of, improve demonstration effect, also improve Consumer's Experience.
Further, on the basis of above-mentioned Fig. 2 embodiment, multimedia display screen also has processor and memorizer, tool
There are ability and the ability of analytical data of storage data.In the present embodiment, memorizer can store face database, language
Sound data base, it will be understood by those skilled in the art that the memory capacity of the local memorizer of multimedia display screen is limited.Therefore
Data can be carried out preliminary analysis, for the data of analysis result cannot be obtained, then issue server and carry out further
Analyze.
Specifically, view data is mated by multimedia display screen with face database, determines the face that the match is successful
The user that the facial image that user is member, it fails to match that image is corresponding is corresponding is non-member；
Speech data is mated with speech database, determines that the user that the speech data that the match is successful is corresponding is meeting
Member, the user that the speech data that it fails to match is corresponding are non-member.
After coupling completes, multimedia display screen is by flow of the people information, the view data that it fails to match, the language that it fails to match
The mark of sound data and member is sent to server.
In the present embodiment, the view data received due to server is that multimedia display screen is by view data and face
Data base is mated, the view data that it fails to match, and speech data is that multimedia display screen is by speech data and speech data
Storehouse is mated, and the data that the speech data that it fails to match, i.e. server receive are not all of data, but part data,
Then reduce network transport overhead, improve network transmission efficiency, thus improve the response speed of multimedia display screen.
Use specific embodiment below, for prescribed server how to determine member and non-member, and for different
User determines the process of multimedia messages to be recommended.
First, server determines that whether a user is that the process of member is as follows:
View data is mated with face database, determines that the user that the facial image that the match is successful is corresponding is meeting
Member, the user that the facial image that it fails to match is corresponding are non-member；
Speech data is mated with speech database, determines that the user that the speech data that the match is successful is corresponding is meeting
Member, the user that the speech data that it fails to match is corresponding are non-member；
ID is mated with identification database, determines that user corresponding to the ID that the match is successful is meeting
User corresponding to member, the ID that it fails to match is non-member.
During implementing, all may determine that whether a user is member or non-by above-mentioned three kinds of implementations
Member, now, then there may be the situation that member corresponding to view data, speech data and ID is inconsistent.For
This situation, the present embodiment provides the most feasible implementation to determine final member.
A kind of feasible implementation, takes member corresponding to member corresponding to view data, speech data and user's mark
Know the union of corresponding member, as the member of information transmission system.
Such as, member corresponding to view data is A, B, and member corresponding to speech data is B, C, and ID is corresponding
Member is A, D, then the member of final information transmission system is A, B, C and D.
Photographic head can obtain the view data in multimedia display screen front, speech ciphering equipment obtains around multimedia display screen
Speech data, the mark of user that is in around multimedia display screen of ID, take the union of three, it is possible to maximum
The user obtained around multimedia display screen of limit, such that it is able to according to those users, throw in multimedia messages, thus attract
These users pay close attention to multimedia display screen.
Another kind of feasible implementation, then according to member corresponding to member corresponding to view data, speech data and
The priority of the member that ID is corresponding, determines the member of information transmission system.
Specifically, priority can be set, by the member that member is information transmission system of the highest for priority correspondence.
Such as, priority height is arranged in order as follows: member corresponding to view data, the member that speech data is corresponding, use
The member that family mark is corresponding, it is determined that the process of the member of information transmission system is as follows:
If member corresponding to view data exists, then using member corresponding for view data as the meeting of information transmission system
Member；Or
If the member that speech data is corresponding does not exists, then using member corresponding for speech data as the meeting of information transmission system
Member；Or
If the member that view data is corresponding and member corresponding to speech data do not exist, then by meeting corresponding for ID
Member is as the member of information transmission system.
It will be understood by those skilled in the art that view data is the picture number in the multimedia display screen front that photographic head obtains
According to, and view data can obtain the facial image towards multimedia display screen clearly, then view data be the most accurately and
Complete data.And speech data is the speech data around the multimedia display screen that speech ciphering equipment obtains, not only noise can compare
More, and the speech data gathered there may exist not towards the user of multimedia display screen, the therefore standard of speech data
Really property is relatively low, and the mark of user to be subscriber equipment send to server according to discovery information, there is also user not towards
The situation of multimedia display screen, or user closes Bluetooth function, it is impossible to obtain discovery information.Therefore, by above-mentioned excellent
First level is arranged, and allows the user towards multimedia display screen see multimedia messages as far as possible so that throw in multimedia messages more
Precisely, demonstration effect is higher.
It follows that employing specific embodiment, for prescribed server how to push multimedia for member or non-member
The implementation of information.
The flowchart 2 of the information-pushing method based on multimedia display screen that Fig. 3 provides for the present invention.As it is shown on figure 3,
The implementation pushing multimedia messages for member is as follows:
Step 201, according to member mark obtain member purchase feature；
Step 202, determine that purchase feature meets pre-conditioned target members, and determine the purchase information of target members；
Step 203, according to the purchase information of target members and flow of the people information, determine that waiting of mating with target members pushes away
The multimedia messages sent.
In the present embodiment, the various data of member can be obtained according to the mark of member.Specifically, according to the mark of member
Knowledge can obtain the purchase feature of member, and this purchase feature can include user preferences, consumer loyalty degree, user's purchasing power etc..
Purchase feature according to each user, determines that purchase feature meets pre-conditioned target members.Such as, when member's
When user preferences is ad conversion rates higher commodity, then this member is target members, then or the consumer loyalty degree of this member
The highest, then this member is target members, then or user's purchasing power of this member the highest, then this member is target members.For
Determining the specific implementation of target members, the present embodiment is not particularly limited herein.
After determining target members, according to purchase information and the flow of the people information of target members, determine and target meeting
The multimedia messages to be pushed of member's coupling.Specifically, purchase information include following at least one: historical transactional information,
Historical viewings data, history buy scene.
The information such as target members commodity interested or businessman can be determined, then according to the purchase information of target members
The multimedia messages to be pushed mated with target members is determined in conjunction with flow of the people.This multimedia messages i.e. is not only target members
Information interested, also corresponding with flow of the people audient's scope matches, and the most not only meets the demand of member, also improves wide
The economic benefit conversion ratio accused, takes full advantage of multimedia display screen.
Further, on the basis of above-mentioned Fig. 3 embodiment, it is also possible to according to the geographical position residing for multimedia display screen
Put, determine the recommendation scene of multimedia display screen.Accordingly, can determine and multimedia according to the purchase information of target members
The history recommending scene matching of display screen buys scene；Then buy scene and flow of the people information according to history, determine with
The multimedia messages to be pushed of target members coupling.
For example, it is possible to according to the geographical position residing for multimedia display screen, determine that the recommendation scene of multimedia display screen is:
Children education training scene, cosmetology scene, retail shops scene and food and drink shops scene etc..
At this point it is possible to according to the purchase information of target members, determine going through of the recommendation scene matching with multimedia display screen
History buys scene.Specifically, according to the historical trading of target members like feature, member the browsing of similar or same scene,
Transaction feature, determines that history buys scene.Such as, it is recommended that scene is children education training scene, the history determined according to purchase information
Buying scene is the scene that this member's history buys children education product, now, buys scene and flow of the people information according to history, determines
Multimedia messages is purchasing by group or information on special sale of children education product.
Meanwhile, after determining multimedia messages to be pushed, it is also possible to push with many to the subscriber equipment belonging to member
The ticket information of media information coupling, this ticket information include following at least one: reward voucher, group buying voucher, coupons.With
The application program installed on subscriber equipment is opened at family, can use the ticket of correspondence.Further, user can be distant by screen
Control device incision demand mode, browses related product and in-store promotion in detail.
The flow chart 3 of the information-pushing method based on multimedia display screen that Fig. 4 provides for the present invention.As shown in Figure 4,
The implementation pushing multimedia messages for non-member is as follows:
Step 301, view data is carried out graphical analysis, obtain crowd characteristic information；
Step 302, according to crowd characteristic information and flow of the people information, determine multimedia messages to be pushed.
When determine there is not member around multimedia display screen time, then push multimedia messages for non-member.Specifically,
View data is carried out graphical analysis, obtains crowd characteristic information, this crowd characteristic information include following at least one: man
Female's distributed intelligence, age distribution information.
Then according to crowd characteristic information and flow of the people information, multimedia messages to be pushed is determined.Such as, main in crowd
To be young women, and flow of the people is bigger, it is determined that multimedia messages to be pushed is the skirt that audient's scope is big.
The present embodiment, by according to crowd characteristic and flow of the people information, determines multimedia messages to be pushed, not only pin
Non-member is designed, also improves the economic benefit conversion ratio of advertisement, take full advantage of multimedia display screen.
Further, before determining multimedia messages to be pushed, it is also possible to obtain the ground residing for multimedia display screen
Reason region and current context information；Thus believe according to crowd characteristic information, flow of the people information, geographic area and current environment
Breath, determines multimedia messages to be pushed；Wherein, at least one during current context information includes as follows: belonging to current time
Period, the weather forecast of current environment.
Such as, residing geographic area is lowered zones, and crowd characteristic information is older old people, and flow of the people is relatively
Greatly, future will appear from thunderstorm gale in two hours, and multimedia messages to be pushed is weather forecast.
The present embodiment determines multimedia messages by combining current Geographical Region and current context information so that multimedia
Information is more practical, improves the practicality of multimedia display screen.
The structural representation one of the information push-delivery apparatus based on multimedia display screen that Fig. 5 provides for the present invention.This device
Can be configured in multimedia display screen, as described in Figure 5, this device includes:
Acquisition module 11, for obtaining the detection data of described WIFI probe, the view data of described photographic head shooting, institute
State the speech data of speech ciphering equipment typing；
Sending module 12, for according to described detection data, obtains flow of the people information, and by described flow of the people information, institute
State view data and described speech data is sent to server, so that described server is according to described flow of the people information, described
View data, described speech data and ID, determine multimedia messages to be pushed；
Receiver module 13, for receiving the multimedia messages to be recommended that described server sends；
Display module 14, for showing described multimedia messages on described multimedia display screen；
Wherein, described bluetooth module is for sending the discovery information comprising described server identification, and subscriber equipment is according to institute
State discovery information and send ID to described server.
The device of the present embodiment, may be used for performing the technical scheme of said method embodiment, and it realizes principle and technology
Effect is similar to, and here is omitted.
The structural representation two of the information push-delivery apparatus based on multimedia display screen that Fig. 6 provides for the present invention, this enforcement
Example, on the basis of Fig. 5 embodiment, also includes:
Matching module 15, for described view data being mated with face database, determines the face that the match is successful
The user that the facial image that user is member, it fails to match that image is corresponding is corresponding is non-member；
Described speech data is mated with speech database, determines that the user that the speech data that the match is successful is corresponding is
Member, the user that the speech data that it fails to match is corresponding are non-member；
Described sending module 12 specifically for, by described flow of the people information, the view data that it fails to match, it fails to match
The mark of speech data and member is sent to described server.
The structural representation three of the information push-delivery apparatus based on multimedia display screen that Fig. 7 provides for the present invention.This device
Can be configured in server, as described in Figure 7, this device includes:
Acquisition module 21, for obtain multimedia display screen send flow of the people information, view data, speech data and
The ID that subscriber equipment sends；
Processing module 22, for according to described view data, described speech data and described ID, it is judged that described
The member of information transmission system whether is there is around multimedia display screen；
The most then according to mark and the flow of the people information of described member, determine to be pushed with what described member was mated
Multimedia messages；
If it is not, then according to described view data and described flow of the people information, determine to be pushed with what non-member was mated
Multimedia messages；
Sending module 23, is used for multimedia messages to be pushed described in the transmission of described multimedia display screen, so that described
Multimedia display screen show described in multimedia messages to be pushed.
The structural representation four of the information push-delivery apparatus based on multimedia display screen that Fig. 8 provides for the present invention, this enforcement
Example realizes on the basis of Fig. 7 embodiment, specific as follows:
Described view data is that described view data is mated by described multimedia display screen with face database, coupling
Failed view data；
Described speech data is that described speech data is mated by described multimedia display screen with speech database, coupling
Failed speech data；
Described acquisition module 21 is additionally operable to, and obtains the mark of the member that described multimedia display screen sends.
Described processing module 22 specifically for,
Described view data is mated with face database, determines that the user that the facial image that the match is successful is corresponding is
Member, the user that the facial image that it fails to match is corresponding are non-member；
Described speech data is mated with speech database, determines that the user that the speech data that the match is successful is corresponding is
Member, the user that the speech data that it fails to match is corresponding are non-member；
Described ID is mated with identification database, determines that user corresponding to the ID that the match is successful is
User corresponding to member, the ID that it fails to match is non-member.
Described processing module 22 specifically for,
If member corresponding to described view data, described speech data and described ID is inconsistent, then take described
Member that member corresponding to view data, described speech data are corresponding and the union of member corresponding to described ID, make
Member for described information transmission system；Or
If member corresponding to described view data, described speech data and described ID is inconsistent, then according to institute
State the preferential of member corresponding to member corresponding to view data, described speech data and member corresponding to described ID
Level, determines the member of information transmission system.
Described processing module 22 specifically for,
If member's existence that described view data is corresponding, then member corresponding for described view data is pushed away as described information
Send the member of system；Or
If the member that described speech data is corresponding does not exists, then using member corresponding for described speech data as described information
The member of supplying system；Or
If the member that described view data is corresponding and member corresponding to described speech data do not exist, then by described user
The member of mark correspondence is as the member of described information transmission system.
Described processing module 22 specifically for,
Mark according to described member obtains the purchase feature of described member；
Determine that purchase feature meets pre-conditioned target members, and determine the purchase information of described target members；
Purchase information according to described target members and described flow of the people information, determine and mate with described target members
Multimedia messages to be pushed；
Described purchase information include following at least one:
Historical transactional information, historical viewings data, history buy scene.
Alternatively, described processing module 22 is additionally operable to,
According to the geographical position residing for described multimedia display screen, determine the recommendation scene of described multimedia display screen；
Purchase information according to described target members, determines the history recommending scene matching with described multimedia display screen
Buy scene；
Buy scene and described flow of the people information according to described history, determine that waiting of mating with described target members pushes
Multimedia messages.
Alternatively, described processing module 22 is additionally operable to,
Described view data is carried out graphical analysis, obtains crowd characteristic information；
According to described crowd characteristic information and described flow of the people information, determine multimedia messages to be pushed；
Described crowd characteristic information include following at least one:
Men and women's distributed intelligence, age distribution information.
Alternatively, described processing module 22 is additionally operable to,
Obtain the geographic area residing for described multimedia display screen and current context information；
According to described crowd characteristic information, described flow of the people information, described geographic area and current context information, determine
Multimedia messages to be pushed；
Described current context information include following at least one:
Period belonging to current time, the weather forecast of current environment.
Alternatively, also include: pushing module 24, for pushing and described multimedia to the subscriber equipment belonging to described member
The ticket information of information matches；
Described ticket information include following at least one:
Reward voucher, group buying voucher, coupons.
The device of the present embodiment, may be used for performing the technical scheme of said method embodiment, and it realizes principle and technology
Effect is similar to, and here is omitted.
One of ordinary skill in the art will appreciate that: all or part of step realizing above-mentioned each method embodiment can be led to
The hardware crossing programmed instruction relevant completes.Aforesaid program can be stored in a computer read/write memory medium.This journey
Sequence upon execution, performs to include the step of above-mentioned each method embodiment；And aforesaid storage medium includes: ROM, RAM, magnetic disc or
The various media that can store program code such as person's CD.
Last it is noted that various embodiments above is only in order to illustrate technical scheme, it is not intended to limit；To the greatest extent
The present invention has been described in detail by pipe with reference to foregoing embodiments, it will be understood by those within the art that: it depends on
So the technical scheme described in foregoing embodiments can be modified, or the most some or all of technical characteristic is entered
Row equivalent；And these amendments or replacement, do not make the essence of appropriate technical solution depart from various embodiments of the present invention technology
The scope of scheme.
Claims (15)
1. an information-pushing method based on multimedia display screen, it is characterised in that be provided with on described multimedia display screen
WIFI probe, bluetooth module, photographic head and speech ciphering equipment, described method includes:
Obtain the detection data of described WIFI probe, the view data of described photographic head shooting, the language of described speech ciphering equipment typing
Sound data；
According to described detection data, obtain flow of the people information, and by described flow of the people information, described view data and institute's predicate
Sound data are sent to server, so that described server is according to described flow of the people information, described view data, described speech data
And ID, determine multimedia messages to be pushed；
Receive the multimedia messages to be recommended that described server sends, described multimedia display screen shows described multimedia
Information；
Wherein, described bluetooth module is for sending the discovery information comprising described server identification, and subscriber equipment is according to described
Existing information sends ID to described server.
Method the most according to claim 1, it is characterised in that described by described flow of the people information, described view data with
And before described speech data is sent to server, also include:
Described view data is mated with face database, determines that the user that the facial image that the match is successful is corresponding is meeting
Member, the user that the facial image that it fails to match is corresponding are non-member；
Described speech data is mated with speech database, determines that the user that the speech data that the match is successful is corresponding is meeting
Member, the user that the speech data that it fails to match is corresponding are non-member；
Described described flow of the people information, described view data and described speech data are sent to server, including:
The mark of described flow of the people information, the view data that it fails to match, the speech data that it fails to match and member is sent
To described server.
Method the most according to claim 1 and 2, it is characterised in that described multimedia messages include 2 D code information and
At least one information in Ru Xia:
Merchandise news, Business Information and interactive information.
4. an information-pushing method based on multimedia display screen, it is characterised in that including:
Obtain flow of the people information, view data, speech data and the user of subscriber equipment transmission that multimedia display screen sends
Mark；
According to described view data, described speech data and described ID, it is judged that around described multimedia display screen be
The no member that there is information transmission system；
The most then according to mark and the flow of the people information of described member, determine the many matchmakers to be pushed mated with described member
Body information；
If it is not, then according to described view data and described flow of the people information, determine the many matchmakers to be pushed mated with non-member
Body information；
To multimedia messages to be pushed described in the transmission of described multimedia display screen, so that described multimedia display screen shows described
Multimedia messages.
Method the most according to claim 4, it is characterised in that described view data is that described multimedia display screen is by described
View data is mated with face database, the view data that it fails to match；
Described speech data is that described speech data is mated by described multimedia display screen with speech database, and it fails to match
Speech data；
Described method also includes:
Obtain the mark of the member that described multimedia display screen sends.
6. according to the method described in claim 4 or 5, it is characterised in that described according to described view data, described speech data
And described ID, it is judged that whether there is the member of information transmission system around described multimedia display screen, including:
Described view data is mated with face database, determines that the user that the facial image that the match is successful is corresponding is meeting
Member, the user that the facial image that it fails to match is corresponding are non-member；
Described speech data is mated with speech database, determines that the user that the speech data that the match is successful is corresponding is meeting
Member, the user that the speech data that it fails to match is corresponding are non-member；
Described ID is mated with identification database, determines that user corresponding to the ID that the match is successful is meeting
User corresponding to member, the ID that it fails to match is non-member.
Method the most according to claim 6, it is characterised in that described according to described view data, described speech data with
And described ID, determine the member of information transmission system, including:
If member corresponding to described view data, described speech data and described ID is inconsistent, then take described image
Member that member corresponding to data, described speech data are corresponding and the union of member corresponding to described ID, as institute
State the member of information transmission system；Or
If member corresponding to described view data, described speech data and described ID is inconsistent, then according to described figure
The member corresponding as member corresponding to data, described speech data and the priority of member corresponding to described ID, really
Determine the member of information transmission system.
Method the most according to claim 7, it is characterised in that the described member corresponding according to described view data, described
Member that speech data is corresponding and the priority of member corresponding to described ID, determine the member of information transmission system,
Including:
If member's existence that described view data is corresponding, then using member corresponding for described view data as described information pushing system
The member of system；Or
If the member that described speech data is corresponding does not exists, then using member corresponding for described speech data as described information pushing
The member of system；Or
If the member that described view data is corresponding and member corresponding to described speech data do not exist, then by described ID
Corresponding member is as the member of described information transmission system.
Method the most according to claim 4, it is characterised in that the described mark according to described member and flow of the people letter
Breath, determines the multimedia messages to be pushed mated with described member, including:
Mark according to described member obtains the purchase feature of described member；
Determine that purchase feature meets pre-conditioned target members, and determine the purchase information of described target members；
Purchase information according to described target members and described flow of the people information, determine that waiting of mating with described target members pushes away
The multimedia messages sent；
Described purchase information include following at least one:
Historical transactional information, historical viewings data, history buy scene.
Method the most according to claim 9, it is characterised in that the described purchase information according to described target members and
Described flow of the people information, before determining the multimedia messages to be pushed mated with described target members, also includes:
According to the geographical position residing for described multimedia display screen, determine the recommendation scene of described multimedia display screen；
The described purchase information according to described target members and described flow of the people information, determine and mate with described target members
Multimedia messages to be pushed, including:
Purchase information according to described target members, determines that the history recommending scene matching with described multimedia display screen is bought
Scene；
Buy scene and described flow of the people information according to described history, determine mate with described target members to be pushed many
Media information.
11. methods according to claim 4, it is characterised in that described according to described view data and described flow of the people
Information, determines the multimedia messages to be pushed mated with non-member, including:
Described view data is carried out graphical analysis, obtains crowd characteristic information；
According to described crowd characteristic information and described flow of the people information, determine multimedia messages to be pushed；
Described crowd characteristic information include following at least one:
Men and women's distributed intelligence, age distribution information.
12. methods according to claim 11, it is characterised in that described according to described crowd characteristic information and described artificial abortion
Amount information, before determining multimedia messages to be pushed, also includes:
Obtain the geographic area residing for described multimedia display screen and current context information；
Described according to described crowd characteristic information with described flow of the people information, determine multimedia messages to be pushed, including:
According to described crowd characteristic information, described flow of the people information, described geographic area and current context information, determine and wait to push away
The multimedia messages sent；
Described current context information include following at least one:
Period belonging to current time, the weather forecast of current environment.
13. methods according to claim 4, it is characterised in that the described mark according to described member and flow of the people letter
Breath, after determining the multimedia messages to be pushed mated with described member, also includes:
The ticket information mated with described multimedia messages is pushed to the subscriber equipment belonging to described member；
Described ticket information include following at least one:
Reward voucher, group buying voucher, coupons.
14. 1 kinds of information push-delivery apparatus based on multimedia display screen, it is characterised in that described device is configured in multimedia and shows
In display screen, described multimedia display screen is provided with WIFI probe, bluetooth module, photographic head and speech ciphering equipment, described device
Including:
Acquisition module, for obtaining the detection data of described WIFI probe, the view data of described photographic head shooting, described voice
The speech data of equipment typing；
Sending module, for according to described detection data, obtains flow of the people information, and by described flow of the people information, described image
Data and described speech data are sent to server, so that described server is according to described flow of the people information, described picture number
According to, described speech data and ID, determine multimedia messages to be pushed；
Receiver module, for receiving the multimedia messages to be recommended that described server sends；
Display module, for showing described multimedia messages on described multimedia display screen；
Wherein, described bluetooth module is for sending the discovery information comprising described server identification, and subscriber equipment is according to described
Existing information sends ID to described server.
15. 1 kinds of information push-delivery apparatus based on multimedia display screen, it is characterised in that including:
Acquisition module, the flow of the people information, view data, speech data and the user that send for obtaining multimedia display screen set
The ID that preparation is sent；
Processing module, for according to described view data, described speech data and described ID, it is judged that described multimedia
The member of information transmission system whether is there is around display screen；
The most then according to mark and the flow of the people information of described member, determine the many matchmakers to be pushed mated with described member
Body information；
If it is not, then according to described view data and described flow of the people information, determine the many matchmakers to be pushed mated with non-member
Body information；
Sending module, is used for multimedia messages to be pushed described in the transmission of described multimedia display screen, so that described multimedia
Display screen show described in multimedia messages to be pushed.
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