CN110188721A - A kind of method and system that advertisement accurately orientation is launched - Google Patents

A kind of method and system that advertisement accurately orientation is launched Download PDF

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Publication number
CN110188721A
CN110188721A CN201910484327.3A CN201910484327A CN110188721A CN 110188721 A CN110188721 A CN 110188721A CN 201910484327 A CN201910484327 A CN 201910484327A CN 110188721 A CN110188721 A CN 110188721A
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terminal
information
face image
image information
human face
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张帆
张红成
郑锦
周美玲
黄坦波
陈忠凯
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Fujian Shenshi Intelligent Technology Co Ltd
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Fujian Shenshi Intelligent Technology Co Ltd
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Priority to CN201910484327.3A priority Critical patent/CN110188721A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06VIMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16Human faces, e.g. facial parts, sketches or expressions
    • G06V40/172Classification, e.g. identification

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  • Development Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
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  • Entrepreneurship & Innovation (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Oral & Maxillofacial Surgery (AREA)
  • Human Computer Interaction (AREA)
  • Multimedia (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Image Processing (AREA)

Abstract

The invention discloses the method and system that a kind of advertisement accurately orientation is launched, terminal obtains human face image information, human face image information, terminal unique identification information and terminal positional information is sent to platform end;Platform end receives and identifies human face image information, obtains face character information, matches advertising resource according to face character information and terminal positional information, is pushed to terminal according to the advertising resource that terminal unique identification information will match to;Terminal receives and shows advertising resource;The present invention can show corresponding advertisement for the problem that target group, avoid advertisement under the prior art is random, blindly play caused by the wasting of resources, achieved the effect that conventional ads cannot and precision marketing, to realize the dispensing of advertisement accurately, orientation.

Description

A kind of method and system that advertisement accurately orientation is launched
Technical field
The present invention relates to artificial intelligence field, in particular to a kind of method and system that advertisement accurately orientation is launched.
Background technique
With the continuous improvement of compatriots' consumption level, when the river rises the boat goes up for the marketing cost of entity trade company, and screen is thrown under traditional line Advertisement broadcast mode can not be according to viewing crowd's adjustment, this is also to improve trade company indirectly to the significant wastage of resource Cost of marketing.High advertising expenditure bring is that the low touching of target customer reaches rate, and it is according in advance that screen advertisement is thrown under traditional wire The advertising resource on advertisement launching platform is uploaded, terminal hardware equipment under line repeat playing under line.This mode institute Bring economic benefit and sale effect are barely satisfactory, input and output is not directly proportional develop as entity businessman under line it is one big Stumbling-block.
Summary of the invention
The technical problems to be solved by the present invention are: a kind of method and system that advertisement accurately orientation is launched are provided, with reality The dispensing of existing advertisement accurately, orientation.
In order to solve the above-mentioned technical problem, the technical solution adopted by the present invention are as follows:
A kind of method that advertisement accurately orientation is launched, comprising steps of
S1, terminal obtain human face image information, by the human face image information, terminal unique identification information and terminal position Confidence breath is sent to platform end;
S2, platform end receive and identify human face image information, obtain face character information, according to the face character information And terminal positional information matches advertising resource, is pushed to end according to the advertising resource that the terminal unique identification information will match to End;
S3, terminal receive and show the advertising resource.
In order to solve the above-mentioned technical problem, the another technical solution that the present invention uses are as follows:
The system that a kind of advertisement accurately orientation is launched, including terminal and platform end, the terminal include first memory, First processor and storage on the first memory and the first computer program that can be run on first processor, the platform End is including second memory, second processor and is stored in the can run on second memory and in second processor second meter Calculation machine program, the first processor perform the steps of when executing first computer program
S1, human face image information is obtained, the human face image information, terminal unique identification information and terminal location is believed Breath is sent to platform end;
S3, reception simultaneously show advertising resource.
The second processor performs the steps of when executing the second computer program
S2, human face image information is received and identified, obtains face character information, according to the face character information and terminal Location information matches advertising resource, is pushed to terminal according to the advertising resource that the terminal unique identification information will match to.
The beneficial effects of the present invention are: a kind of method and system that advertisement accurately orientation is launched, terminal obtain people in real time Human face image information, terminal unique identification information and terminal positional information are sent to platform end, platform end by face image information Human face image information is received and identified, face character information is obtained, is matched according to face character information and terminal positional information wide Resource is accused, terminal is pushed to according to the advertising resource that terminal unique identification information will match to, so that terminal receives and shows institute Advertising resource is stated, can show corresponding advertisement for target group, advertisement under the prior art is avoided and at random, blindly plays The problem of caused wasting of resources, achieved the effect that conventional ads cannot and precision marketing, thus realize advertisement accurately, The dispensing of orientation.
Detailed description of the invention
Fig. 1 is the flow diagram for the method that a kind of advertisement accurately orientation of the embodiment of the present invention is launched;
Fig. 2 be the present embodiments relate to terminal advertising display surface chart;
Fig. 3 is the structural schematic diagram for the system that a kind of advertisement accurately orientation of the embodiment of the present invention is launched.
Label declaration:
1, a kind of system that advertisement accurately orientation is launched;2, terminal;3, first processor;4, first server;5, platform End;6, second processor;7, second memory.
Specific embodiment
To explain the technical content, the achieved purpose and the effect of the present invention in detail, below in conjunction with embodiment and cooperate attached Figure is explained.
Please refer to Fig. 1 and Fig. 2, a kind of method that advertisement accurately orientation is launched, comprising steps of
S1, terminal obtain human face image information, by the human face image information, terminal unique identification information and terminal position Confidence breath is sent to platform end;
S2, platform end receive and identify human face image information, obtain face character information, according to the face character information And terminal positional information matches advertising resource, is pushed to end according to the advertising resource that the terminal unique identification information will match to End;
S3, terminal receive and show the advertising resource.
As can be seen from the above description, the beneficial effects of the present invention are: terminal obtains human face image information in real time, by face figure As information, terminal unique identification information and terminal positional information are sent to platform end, platform end receives and identifies facial image Information obtains face character information, matches advertising resource according to face character information and terminal positional information, unique according to terminal The advertising resource that identification information will match to is pushed to terminal, so that terminal receives and show the advertising resource, can be directed to Target group show corresponding advertisement, avoid advertisement under the prior art is random, blindly play caused by the wasting of resources ask Topic, achieved the effect that conventional ads cannot and precision marketing, to realize the dispensing of advertisement accurately, orientation.
Further, " terminal acquisition human face image information " in the step S1 specifically:
Whether terminal real-time judge there is face, if so, carrying out portrait candid photograph;
Terminal removes the fuzzy candid photograph picture of face from the facial image captured, to obtain a best face figure Piece generates human face image information.
As can be seen from the above description, the camera of terminal is to open in real time, as long as video pictures detect face, that is, can trigger Portrait is captured, by capturing multiple facial images and filtering out best face picture, to guarantee obtained human face image information Accuracy.
Further, " platform end receives and identifies human face image information, obtains face character information " in the step S2 Specifically:
Platform end receives human face image information, carries out face key point location to the human face image information, and according to people Face attribute learning algorithm calculates the gender of face and age in the human face image information.
As can be seen from the above description, by determining target audience age, target group's gender, target group's industry and dispensing Position, to show corresponding advertisement, on the advertisement position of appropriate terminal to realize more accurate push.
Further, the terminal positional information include location coordinate information and the location coordinate information towards Trade information, the advertising resource are that trade company's sets itself includes target audience age, target group's gender, target group's industry And the dispensing advertisement of placement position.
As can be seen from the above description, by determining target audience age, target group's gender, target group's industry and dispensing Position, to show corresponding advertisement, on the advertisement position of appropriate terminal to realize more accurate push.
Further, " by the human face image information, terminal unique identification information and terminal location in the step S1 Information is sent to platform end " specifically:
The human face image information, advertisement position quantity information, terminal unique identification information and terminal positional information are sent out It send to platform end.
As can be seen from the above description, further including advertisement position quantity information, launched to avoid the advertising resource of return without place.
Referring to figure 2. and Fig. 3, a kind of system that advertisement accurately orientation is launched, including terminal and platform end, the end End is including first memory, first processor and stores the can run on the first memory and on first processor first meter Calculation machine program, the platform end include second memory, second processor and are stored on second memory and can be at second The second computer program run on reason device, the first processor realize following step when executing first computer program It is rapid:
S1, human face image information is obtained, the human face image information, terminal unique identification information and terminal location is believed Breath is sent to platform end;
S3, reception simultaneously show advertising resource;
The second processor performs the steps of when executing the second computer program
S2, human face image information is received and identified, obtains face character information, according to the face character information and terminal Location information matches advertising resource, is pushed to terminal according to the advertising resource that the terminal unique identification information will match to.
As can be seen from the above description, the beneficial effects of the present invention are: terminal obtains human face image information in real time, by face figure As information, terminal unique identification information and terminal positional information are sent to platform end, platform end receives and identifies facial image Information obtains face character information, matches advertising resource according to face character information and terminal positional information, unique according to terminal The advertising resource that identification information will match to is pushed to terminal, so that terminal receives and show the advertising resource, can be directed to Target group show corresponding advertisement, avoid advertisement under the prior art is random, blindly play caused by the wasting of resources ask Topic, achieved the effect that conventional ads cannot and precision marketing, to realize the dispensing of advertisement accurately, orientation.
Further, " terminal in the step S1 is realized when the first processor executes first computer program Obtain human face image information " when specifically:
Judge whether face occur, if so, carrying out portrait candid photograph;
The fuzzy candid photograph picture of face is removed from the facial image captured, it is raw to obtain a best face picture At human face image information.
As can be seen from the above description, the camera of terminal is to open in real time, as long as video pictures detect face, that is, can trigger Portrait is captured, by capturing multiple facial images and filtering out best face picture, to guarantee obtained human face image information Accuracy.
Further, " platform in the step S2 is realized when the second processor executes the second computer program End receives and identifies human face image information, obtains face character information " specifically:
Human face image information is received, face key point location is carried out to the human face image information, and according to face character Learning algorithm calculates the gender of face and age in the human face image information.
As can be seen from the above description, by determining target audience age, target group's gender, target group's industry and dispensing Position, to show corresponding advertisement, on the advertisement position of appropriate terminal to realize more accurate push.
Further, the terminal positional information include location coordinate information and the location coordinate information towards Trade information, the advertising resource are that trade company's sets itself includes target audience age, target group's gender, target group's industry And the dispensing advertisement of placement position.
As can be seen from the above description, by determining target audience age, target group's gender, target group's industry and dispensing Position, to show corresponding advertisement, on the advertisement position of appropriate terminal to realize more accurate push.
Further, it realizes in the step S1 when first processor executes first computer program " by institute State human face image information, terminal unique identification information and terminal positional information and be sent to platform end " specifically:
The human face image information, advertisement position quantity information, terminal unique identification information and terminal positional information are sent out It send to platform end.
As can be seen from the above description, further including advertisement position quantity information, launched to avoid the advertising resource of return without place.
Please refer to Fig. 1 and Fig. 2, the embodiment of the present invention one are as follows:
A kind of method that advertisement accurately orientation is launched, comprising steps of
S1, terminal obtain human face image information, and human face image information, terminal unique identification information and terminal location are believed Breath is sent to platform end;
Wherein, " terminal acquisition human face image information " in step S1 specifically:
Whether terminal real-time judge there is face, if so, carrying out portrait candid photograph;
Terminal removes the fuzzy candid photograph picture of face from the facial image captured, to obtain a best face figure Piece generates human face image information, and in the present embodiment, the facial image captured has 30;
S2, platform end receive and identify human face image information, obtain face character information, according to face character information and end End position information matches advertising resource is pushed to terminal according to the advertising resource that terminal unique identification information will match to;
Wherein, " platform end receives and identifies human face image information, obtains face character information " in step S2 specifically:
Platform end receives human face image information, carries out face key point location to human face image information, and according to face category Inquiry learning algorithm calculates the gender of face and age in human face image information;
S3, terminal receive and show advertising resource.
In the present embodiment, terminal positional information include location coordinate information and location coordinate information towards industry Information, advertising resource are that trade company's sets itself includes target audience age, target group's gender, target group's industry and dispensing The dispensing advertisement of position solves under line advertisement to target customers' positioning playing to improve the touching of target customer up to rate Difficult problem.
Wherein, terminal unique identification information is terminal device number, and face key point location includes x, y, w and h.
Please refer to Fig. 1 and Fig. 2, the embodiment of the present invention two are as follows:
The method that a kind of advertisement accurately orientation is launched " is believed facial image in step S1 on the basis of the above embodiments Breath, terminal unique identification information and terminal positional information are sent to platform end " specifically:
Human face image information, advertisement position quantity information, terminal unique identification information and terminal positional information are sent to Platform end.
Referring to figure 2. and Fig. 3, the embodiment of the present invention three are as follows:
The system 1 that a kind of advertisement accurately orientation is launched, including terminal 2 and platform end 5, terminal 2 include first memory, First processor 3 and storage on the first memory and the first computer program that can be run on first processor 3, platform end 5 include second memory 7, second processor 6 and be stored on second memory 7 and can be run in second processor 6 the Two computer programs, first processor 3 realize the step S1 and step of above-described embodiment one when executing the first computer program S3;Second processor 6 realizes the step S2 of above-described embodiment one when executing second computer program.
In the present embodiment, from the point of view of being formed with specific module, terminal 2 is based on including one piece of liquid crystal display, one piece The camera of the Android plate of AMR series and a conventional USB interface, the size of liquid crystal display can be selected according to the position of dispensing Size is selected, Android plate provides the power interface of 12V, and direct external 12V power supply can work, and be provided with Wi-Fi and RJ45 Two kinds connect net mode, and camera directly accesses Android plate by USB interface, and Android plate is equipped with dedicated App software, passes through calling Face recognition algorithms, obtain a clearly front photograph, and upload pictures are calculated with carrying out face character identification.App software also wraps Include ad spot information, information include advertisement position quantity, location coordinate information and location coordinate information towards trade information, Advertisement bit quantity, location coordinate information and location coordinate information towards trade information be installing terminal 2 when by work people Member manually selects input.
Platform end 5 includes platform, device management module and advertising resource in accurate advertisement marketing platform, face recognition algorithms Pushing module;Accurate advertisement marketing platform is mainly directed towards advertiser, has the client for launching want advertisement that can throw by this platform Advertisement is put, dispensing industry, position, gender and the age level of advertisement can be freely configured;Platform contains in face recognition algorithms Face datection, face key point location and blurred picture detection, to execute above-mentioned steps.
Referring to figure 2. and Fig. 3, the embodiment of the present invention four are as follows:
The system 1 that a kind of advertisement accurately orientation is launched, on the basis of above-described embodiment three, first processor 3 executes the The step S1 and step S3 of above-described embodiment two are realized when one computer program;Second processor 6 executes second computer journey The step S2 of above-described embodiment two is realized when sequence.
In conclusion a kind of method and system that advertisement accurately orientation is launched provided by the invention, the camera of terminal are It opens in real time, as long as video pictures detect face, that is, can trigger portrait and capture, by capturing multiple facial images and filtering out Best face picture is believed best face picture, terminal unique identification with guaranteeing the accuracy of obtained human face image information Breath, advertisement position quantity information and terminal positional information are sent to platform end, and platform end receives and identifies human face image information, with Target audience age, target group's gender, target group's industry and placement position are determined, thus in the advertisement position of appropriate terminal On show corresponding advertising resource, and terminal is pushed to according to the advertising resource that terminal unique identification information will match to, made It obtains terminal and receives and show the advertising resource, can show corresponding advertisement for target group, avoid the prior art Lower advertisement is random, blindly play caused by the wasting of resources the problem of, reached conventional ads cannot and precision marketing effect Fruit, to realize the dispensing of advertisement accurately, orientation.
The above description is only an embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair Equivalents made by bright specification and accompanying drawing content are applied directly or indirectly in relevant technical field, similarly include In scope of patent protection of the invention.

Claims (10)

1. a kind of method that advertisement accurately orientation is launched, which is characterized in that comprising steps of
S1, terminal obtain human face image information, and the human face image information, terminal unique identification information and terminal location are believed Breath is sent to platform end;
S2, platform end receive and identify human face image information, obtain face character information, according to the face character information and end End position information matches advertising resource is pushed to terminal according to the advertising resource that the terminal unique identification information will match to;
S3, terminal receive and show the advertising resource.
2. a kind of method that advertisement accurately orientation is launched according to claim 1, which is characterized in that in the step S1 " terminal acquisition human face image information " specifically:
Whether terminal real-time judge there is face, if so, carrying out portrait candid photograph;
Terminal removes the fuzzy candid photograph picture of face from the facial image captured, raw to obtain a best face picture At human face image information.
3. a kind of method that advertisement accurately orientation is launched according to claim 1, which is characterized in that in the step S2 " platform end receives and identifies human face image information, obtains face character information " specifically:
Platform end receives human face image information, carries out face key point location to the human face image information, and according to face category Inquiry learning algorithm calculates the gender of face and age in the human face image information.
4. a kind of method that advertisement accurately orientation is launched according to claim 1, which is characterized in that the terminal location letter Breath include location coordinate information and the location coordinate information institute towards trade information, the advertising resource for trade company voluntarily Setting includes the dispensing advertisement of target audience age, target group's gender, target group's industry and placement position.
5. a kind of method that advertisement accurately orientation is launched according to claim 1, which is characterized in that in the step S1 " human face image information, terminal unique identification information and terminal positional information are sent to platform end " specifically:
The human face image information, advertisement position quantity information, terminal unique identification information and terminal positional information are sent to Platform end.
6. the system that a kind of advertisement accurately orientation is launched, including terminal and platform end, the terminal includes first memory, the One processor and storage on the first memory and the first computer program that can be run on first processor, the platform end Including second memory, second processor and it is stored in the can run on second memory and in second processor second calculating Machine program, which is characterized in that the first processor performs the steps of when executing first computer program
S1, human face image information is obtained, the human face image information, terminal unique identification information and terminal positional information is sent out It send to platform end;
S3, reception simultaneously show advertising resource;
The second processor performs the steps of when executing the second computer program
S2, human face image information is received and identified, obtains face character information, according to the face character information and terminal location Information matches advertising resource is pushed to terminal according to the advertising resource that the terminal unique identification information will match to.
7. a kind of system that advertisement accurately orientation is launched according to claim 6, which is characterized in that the first processor When realizing in the step S1 " terminal acquisition human face image information " when executing first computer program specifically:
Judge whether face occur, if so, carrying out portrait candid photograph;
The fuzzy candid photograph picture of face is removed from the facial image captured, and to obtain a best face picture, generates people Face image information.
8. a kind of system that advertisement accurately orientation is launched according to claim 6, which is characterized in that the second processor Realize that " platform end receives and identifies human face image information, obtains people in the step S2 when executing the second computer program Face attribute information " specifically:
Human face image information is received, face key point location is carried out to the human face image information, and learn according to face character Algorithm calculates the gender of face and age in the human face image information.
9. a kind of system that advertisement accurately orientation is launched according to claim 6, which is characterized in that the terminal location letter Breath include location coordinate information and the location coordinate information institute towards trade information, the advertising resource for trade company voluntarily Setting includes the dispensing advertisement of target audience age, target group's gender, target group's industry and placement position.
10. a kind of system that advertisement accurately orientation is launched according to claim 6, which is characterized in that first processing Device is realized in the step S1 when executing first computer program " to be believed the human face image information, terminal unique identification Breath and terminal positional information are sent to platform end " specifically:
The human face image information, advertisement position quantity information, terminal unique identification information and terminal positional information are sent to Platform end.
CN201910484327.3A 2019-06-05 2019-06-05 A kind of method and system that advertisement accurately orientation is launched Pending CN110188721A (en)

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CN106971317A (en) * 2017-03-09 2017-07-21 杨伊迪 The advertisement delivery effect evaluation analyzed based on recognition of face and big data and intelligently pushing decision-making technique
CN107274233A (en) * 2017-07-07 2017-10-20 李葛亮 Method from moving advertising to passenger on public transport and client for showing
CN108156228A (en) * 2017-12-15 2018-06-12 维沃移动通信有限公司 A kind of ad data method for pushing and device
CN108776904A (en) * 2018-05-22 2018-11-09 深圳壹账通智能科技有限公司 A kind of methods of exhibiting and its equipment of advertisement information
CN109118275A (en) * 2018-07-26 2019-01-01 王振 A kind of accurate distribution method of advertisement position and system
CN109255649A (en) * 2018-08-16 2019-01-22 美杉科技(北京)有限公司 A kind of put-on method and system of information and Events Fusion advertisement
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CN109299973A (en) * 2018-08-29 2019-02-01 中国建设银行股份有限公司 A kind of advertisement sending method and relevant device based on recognition of face
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CN110633669A (en) * 2019-09-12 2019-12-31 华北电力大学(保定) Mobile terminal face attribute identification method based on deep learning in home environment
CN110633669B (en) * 2019-09-12 2024-03-26 华北电力大学(保定) Mobile terminal face attribute identification method based on deep learning in home environment
CN111126991A (en) * 2019-11-22 2020-05-08 深圳市瀚翔工业设计有限公司 Network transaction system and method based on image display and related equipment
CN111274477A (en) * 2020-01-17 2020-06-12 广东博智林机器人有限公司 Information pushing method, face access control recognition terminal and storage medium
CN111415195A (en) * 2020-03-17 2020-07-14 京东数字科技控股有限公司 Advertisement recommendation method and device, terminal device and storage medium
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