CN110188721A - A kind of method and system that advertisement accurately orientation is launched - Google Patents
A kind of method and system that advertisement accurately orientation is launched Download PDFInfo
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- CN110188721A CN110188721A CN201910484327.3A CN201910484327A CN110188721A CN 110188721 A CN110188721 A CN 110188721A CN 201910484327 A CN201910484327 A CN 201910484327A CN 110188721 A CN110188721 A CN 110188721A
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- G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
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Abstract
The invention discloses the method and system that a kind of advertisement accurately orientation is launched, terminal obtains human face image information, human face image information, terminal unique identification information and terminal positional information is sent to platform end;Platform end receives and identifies human face image information, obtains face character information, matches advertising resource according to face character information and terminal positional information, is pushed to terminal according to the advertising resource that terminal unique identification information will match to;Terminal receives and shows advertising resource;The present invention can show corresponding advertisement for the problem that target group, avoid advertisement under the prior art is random, blindly play caused by the wasting of resources, achieved the effect that conventional ads cannot and precision marketing, to realize the dispensing of advertisement accurately, orientation.
Description
Technical field
The present invention relates to artificial intelligence field, in particular to a kind of method and system that advertisement accurately orientation is launched.
Background technique
With the continuous improvement of compatriots' consumption level, when the river rises the boat goes up for the marketing cost of entity trade company, and screen is thrown under traditional line
Advertisement broadcast mode can not be according to viewing crowd's adjustment, this is also to improve trade company indirectly to the significant wastage of resource
Cost of marketing.High advertising expenditure bring is that the low touching of target customer reaches rate, and it is according in advance that screen advertisement is thrown under traditional wire
The advertising resource on advertisement launching platform is uploaded, terminal hardware equipment under line repeat playing under line.This mode institute
Bring economic benefit and sale effect are barely satisfactory, input and output is not directly proportional develop as entity businessman under line it is one big
Stumbling-block.
Summary of the invention
The technical problems to be solved by the present invention are: a kind of method and system that advertisement accurately orientation is launched are provided, with reality
The dispensing of existing advertisement accurately, orientation.
In order to solve the above-mentioned technical problem, the technical solution adopted by the present invention are as follows:
A kind of method that advertisement accurately orientation is launched, comprising steps of
S1, terminal obtain human face image information, by the human face image information, terminal unique identification information and terminal position
Confidence breath is sent to platform end;
S2, platform end receive and identify human face image information, obtain face character information, according to the face character information
And terminal positional information matches advertising resource, is pushed to end according to the advertising resource that the terminal unique identification information will match to
End;
S3, terminal receive and show the advertising resource.
In order to solve the above-mentioned technical problem, the another technical solution that the present invention uses are as follows:
The system that a kind of advertisement accurately orientation is launched, including terminal and platform end, the terminal include first memory,
First processor and storage on the first memory and the first computer program that can be run on first processor, the platform
End is including second memory, second processor and is stored in the can run on second memory and in second processor second meter
Calculation machine program, the first processor perform the steps of when executing first computer program
S1, human face image information is obtained, the human face image information, terminal unique identification information and terminal location is believed
Breath is sent to platform end;
S3, reception simultaneously show advertising resource.
The second processor performs the steps of when executing the second computer program
S2, human face image information is received and identified, obtains face character information, according to the face character information and terminal
Location information matches advertising resource, is pushed to terminal according to the advertising resource that the terminal unique identification information will match to.
The beneficial effects of the present invention are: a kind of method and system that advertisement accurately orientation is launched, terminal obtain people in real time
Human face image information, terminal unique identification information and terminal positional information are sent to platform end, platform end by face image information
Human face image information is received and identified, face character information is obtained, is matched according to face character information and terminal positional information wide
Resource is accused, terminal is pushed to according to the advertising resource that terminal unique identification information will match to, so that terminal receives and shows institute
Advertising resource is stated, can show corresponding advertisement for target group, advertisement under the prior art is avoided and at random, blindly plays
The problem of caused wasting of resources, achieved the effect that conventional ads cannot and precision marketing, thus realize advertisement accurately,
The dispensing of orientation.
Detailed description of the invention
Fig. 1 is the flow diagram for the method that a kind of advertisement accurately orientation of the embodiment of the present invention is launched;
Fig. 2 be the present embodiments relate to terminal advertising display surface chart;
Fig. 3 is the structural schematic diagram for the system that a kind of advertisement accurately orientation of the embodiment of the present invention is launched.
Label declaration:
1, a kind of system that advertisement accurately orientation is launched;2, terminal;3, first processor;4, first server;5, platform
End;6, second processor;7, second memory.
Specific embodiment
To explain the technical content, the achieved purpose and the effect of the present invention in detail, below in conjunction with embodiment and cooperate attached
Figure is explained.
Please refer to Fig. 1 and Fig. 2, a kind of method that advertisement accurately orientation is launched, comprising steps of
S1, terminal obtain human face image information, by the human face image information, terminal unique identification information and terminal position
Confidence breath is sent to platform end;
S2, platform end receive and identify human face image information, obtain face character information, according to the face character information
And terminal positional information matches advertising resource, is pushed to end according to the advertising resource that the terminal unique identification information will match to
End;
S3, terminal receive and show the advertising resource.
As can be seen from the above description, the beneficial effects of the present invention are: terminal obtains human face image information in real time, by face figure
As information, terminal unique identification information and terminal positional information are sent to platform end, platform end receives and identifies facial image
Information obtains face character information, matches advertising resource according to face character information and terminal positional information, unique according to terminal
The advertising resource that identification information will match to is pushed to terminal, so that terminal receives and show the advertising resource, can be directed to
Target group show corresponding advertisement, avoid advertisement under the prior art is random, blindly play caused by the wasting of resources ask
Topic, achieved the effect that conventional ads cannot and precision marketing, to realize the dispensing of advertisement accurately, orientation.
Further, " terminal acquisition human face image information " in the step S1 specifically:
Whether terminal real-time judge there is face, if so, carrying out portrait candid photograph;
Terminal removes the fuzzy candid photograph picture of face from the facial image captured, to obtain a best face figure
Piece generates human face image information.
As can be seen from the above description, the camera of terminal is to open in real time, as long as video pictures detect face, that is, can trigger
Portrait is captured, by capturing multiple facial images and filtering out best face picture, to guarantee obtained human face image information
Accuracy.
Further, " platform end receives and identifies human face image information, obtains face character information " in the step S2
Specifically:
Platform end receives human face image information, carries out face key point location to the human face image information, and according to people
Face attribute learning algorithm calculates the gender of face and age in the human face image information.
As can be seen from the above description, by determining target audience age, target group's gender, target group's industry and dispensing
Position, to show corresponding advertisement, on the advertisement position of appropriate terminal to realize more accurate push.
Further, the terminal positional information include location coordinate information and the location coordinate information towards
Trade information, the advertising resource are that trade company's sets itself includes target audience age, target group's gender, target group's industry
And the dispensing advertisement of placement position.
As can be seen from the above description, by determining target audience age, target group's gender, target group's industry and dispensing
Position, to show corresponding advertisement, on the advertisement position of appropriate terminal to realize more accurate push.
Further, " by the human face image information, terminal unique identification information and terminal location in the step S1
Information is sent to platform end " specifically:
The human face image information, advertisement position quantity information, terminal unique identification information and terminal positional information are sent out
It send to platform end.
As can be seen from the above description, further including advertisement position quantity information, launched to avoid the advertising resource of return without place.
Referring to figure 2. and Fig. 3, a kind of system that advertisement accurately orientation is launched, including terminal and platform end, the end
End is including first memory, first processor and stores the can run on the first memory and on first processor first meter
Calculation machine program, the platform end include second memory, second processor and are stored on second memory and can be at second
The second computer program run on reason device, the first processor realize following step when executing first computer program
It is rapid:
S1, human face image information is obtained, the human face image information, terminal unique identification information and terminal location is believed
Breath is sent to platform end;
S3, reception simultaneously show advertising resource;
The second processor performs the steps of when executing the second computer program
S2, human face image information is received and identified, obtains face character information, according to the face character information and terminal
Location information matches advertising resource, is pushed to terminal according to the advertising resource that the terminal unique identification information will match to.
As can be seen from the above description, the beneficial effects of the present invention are: terminal obtains human face image information in real time, by face figure
As information, terminal unique identification information and terminal positional information are sent to platform end, platform end receives and identifies facial image
Information obtains face character information, matches advertising resource according to face character information and terminal positional information, unique according to terminal
The advertising resource that identification information will match to is pushed to terminal, so that terminal receives and show the advertising resource, can be directed to
Target group show corresponding advertisement, avoid advertisement under the prior art is random, blindly play caused by the wasting of resources ask
Topic, achieved the effect that conventional ads cannot and precision marketing, to realize the dispensing of advertisement accurately, orientation.
Further, " terminal in the step S1 is realized when the first processor executes first computer program
Obtain human face image information " when specifically:
Judge whether face occur, if so, carrying out portrait candid photograph;
The fuzzy candid photograph picture of face is removed from the facial image captured, it is raw to obtain a best face picture
At human face image information.
As can be seen from the above description, the camera of terminal is to open in real time, as long as video pictures detect face, that is, can trigger
Portrait is captured, by capturing multiple facial images and filtering out best face picture, to guarantee obtained human face image information
Accuracy.
Further, " platform in the step S2 is realized when the second processor executes the second computer program
End receives and identifies human face image information, obtains face character information " specifically:
Human face image information is received, face key point location is carried out to the human face image information, and according to face character
Learning algorithm calculates the gender of face and age in the human face image information.
As can be seen from the above description, by determining target audience age, target group's gender, target group's industry and dispensing
Position, to show corresponding advertisement, on the advertisement position of appropriate terminal to realize more accurate push.
Further, the terminal positional information include location coordinate information and the location coordinate information towards
Trade information, the advertising resource are that trade company's sets itself includes target audience age, target group's gender, target group's industry
And the dispensing advertisement of placement position.
As can be seen from the above description, by determining target audience age, target group's gender, target group's industry and dispensing
Position, to show corresponding advertisement, on the advertisement position of appropriate terminal to realize more accurate push.
Further, it realizes in the step S1 when first processor executes first computer program " by institute
State human face image information, terminal unique identification information and terminal positional information and be sent to platform end " specifically:
The human face image information, advertisement position quantity information, terminal unique identification information and terminal positional information are sent out
It send to platform end.
As can be seen from the above description, further including advertisement position quantity information, launched to avoid the advertising resource of return without place.
Please refer to Fig. 1 and Fig. 2, the embodiment of the present invention one are as follows:
A kind of method that advertisement accurately orientation is launched, comprising steps of
S1, terminal obtain human face image information, and human face image information, terminal unique identification information and terminal location are believed
Breath is sent to platform end;
Wherein, " terminal acquisition human face image information " in step S1 specifically:
Whether terminal real-time judge there is face, if so, carrying out portrait candid photograph;
Terminal removes the fuzzy candid photograph picture of face from the facial image captured, to obtain a best face figure
Piece generates human face image information, and in the present embodiment, the facial image captured has 30;
S2, platform end receive and identify human face image information, obtain face character information, according to face character information and end
End position information matches advertising resource is pushed to terminal according to the advertising resource that terminal unique identification information will match to;
Wherein, " platform end receives and identifies human face image information, obtains face character information " in step S2 specifically:
Platform end receives human face image information, carries out face key point location to human face image information, and according to face category
Inquiry learning algorithm calculates the gender of face and age in human face image information;
S3, terminal receive and show advertising resource.
In the present embodiment, terminal positional information include location coordinate information and location coordinate information towards industry
Information, advertising resource are that trade company's sets itself includes target audience age, target group's gender, target group's industry and dispensing
The dispensing advertisement of position solves under line advertisement to target customers' positioning playing to improve the touching of target customer up to rate
Difficult problem.
Wherein, terminal unique identification information is terminal device number, and face key point location includes x, y, w and h.
Please refer to Fig. 1 and Fig. 2, the embodiment of the present invention two are as follows:
The method that a kind of advertisement accurately orientation is launched " is believed facial image in step S1 on the basis of the above embodiments
Breath, terminal unique identification information and terminal positional information are sent to platform end " specifically:
Human face image information, advertisement position quantity information, terminal unique identification information and terminal positional information are sent to
Platform end.
Referring to figure 2. and Fig. 3, the embodiment of the present invention three are as follows:
The system 1 that a kind of advertisement accurately orientation is launched, including terminal 2 and platform end 5, terminal 2 include first memory,
First processor 3 and storage on the first memory and the first computer program that can be run on first processor 3, platform end
5 include second memory 7, second processor 6 and be stored on second memory 7 and can be run in second processor 6 the
Two computer programs, first processor 3 realize the step S1 and step of above-described embodiment one when executing the first computer program
S3;Second processor 6 realizes the step S2 of above-described embodiment one when executing second computer program.
In the present embodiment, from the point of view of being formed with specific module, terminal 2 is based on including one piece of liquid crystal display, one piece
The camera of the Android plate of AMR series and a conventional USB interface, the size of liquid crystal display can be selected according to the position of dispensing
Size is selected, Android plate provides the power interface of 12V, and direct external 12V power supply can work, and be provided with Wi-Fi and RJ45
Two kinds connect net mode, and camera directly accesses Android plate by USB interface, and Android plate is equipped with dedicated App software, passes through calling
Face recognition algorithms, obtain a clearly front photograph, and upload pictures are calculated with carrying out face character identification.App software also wraps
Include ad spot information, information include advertisement position quantity, location coordinate information and location coordinate information towards trade information,
Advertisement bit quantity, location coordinate information and location coordinate information towards trade information be installing terminal 2 when by work people
Member manually selects input.
Platform end 5 includes platform, device management module and advertising resource in accurate advertisement marketing platform, face recognition algorithms
Pushing module;Accurate advertisement marketing platform is mainly directed towards advertiser, has the client for launching want advertisement that can throw by this platform
Advertisement is put, dispensing industry, position, gender and the age level of advertisement can be freely configured;Platform contains in face recognition algorithms
Face datection, face key point location and blurred picture detection, to execute above-mentioned steps.
Referring to figure 2. and Fig. 3, the embodiment of the present invention four are as follows:
The system 1 that a kind of advertisement accurately orientation is launched, on the basis of above-described embodiment three, first processor 3 executes the
The step S1 and step S3 of above-described embodiment two are realized when one computer program;Second processor 6 executes second computer journey
The step S2 of above-described embodiment two is realized when sequence.
In conclusion a kind of method and system that advertisement accurately orientation is launched provided by the invention, the camera of terminal are
It opens in real time, as long as video pictures detect face, that is, can trigger portrait and capture, by capturing multiple facial images and filtering out
Best face picture is believed best face picture, terminal unique identification with guaranteeing the accuracy of obtained human face image information
Breath, advertisement position quantity information and terminal positional information are sent to platform end, and platform end receives and identifies human face image information, with
Target audience age, target group's gender, target group's industry and placement position are determined, thus in the advertisement position of appropriate terminal
On show corresponding advertising resource, and terminal is pushed to according to the advertising resource that terminal unique identification information will match to, made
It obtains terminal and receives and show the advertising resource, can show corresponding advertisement for target group, avoid the prior art
Lower advertisement is random, blindly play caused by the wasting of resources the problem of, reached conventional ads cannot and precision marketing effect
Fruit, to realize the dispensing of advertisement accurately, orientation.
The above description is only an embodiment of the present invention, is not intended to limit the scope of the invention, all to utilize this hair
Equivalents made by bright specification and accompanying drawing content are applied directly or indirectly in relevant technical field, similarly include
In scope of patent protection of the invention.
Claims (10)
1. a kind of method that advertisement accurately orientation is launched, which is characterized in that comprising steps of
S1, terminal obtain human face image information, and the human face image information, terminal unique identification information and terminal location are believed
Breath is sent to platform end;
S2, platform end receive and identify human face image information, obtain face character information, according to the face character information and end
End position information matches advertising resource is pushed to terminal according to the advertising resource that the terminal unique identification information will match to;
S3, terminal receive and show the advertising resource.
2. a kind of method that advertisement accurately orientation is launched according to claim 1, which is characterized in that in the step S1
" terminal acquisition human face image information " specifically:
Whether terminal real-time judge there is face, if so, carrying out portrait candid photograph;
Terminal removes the fuzzy candid photograph picture of face from the facial image captured, raw to obtain a best face picture
At human face image information.
3. a kind of method that advertisement accurately orientation is launched according to claim 1, which is characterized in that in the step S2
" platform end receives and identifies human face image information, obtains face character information " specifically:
Platform end receives human face image information, carries out face key point location to the human face image information, and according to face category
Inquiry learning algorithm calculates the gender of face and age in the human face image information.
4. a kind of method that advertisement accurately orientation is launched according to claim 1, which is characterized in that the terminal location letter
Breath include location coordinate information and the location coordinate information institute towards trade information, the advertising resource for trade company voluntarily
Setting includes the dispensing advertisement of target audience age, target group's gender, target group's industry and placement position.
5. a kind of method that advertisement accurately orientation is launched according to claim 1, which is characterized in that in the step S1
" human face image information, terminal unique identification information and terminal positional information are sent to platform end " specifically:
The human face image information, advertisement position quantity information, terminal unique identification information and terminal positional information are sent to
Platform end.
6. the system that a kind of advertisement accurately orientation is launched, including terminal and platform end, the terminal includes first memory, the
One processor and storage on the first memory and the first computer program that can be run on first processor, the platform end
Including second memory, second processor and it is stored in the can run on second memory and in second processor second calculating
Machine program, which is characterized in that the first processor performs the steps of when executing first computer program
S1, human face image information is obtained, the human face image information, terminal unique identification information and terminal positional information is sent out
It send to platform end;
S3, reception simultaneously show advertising resource;
The second processor performs the steps of when executing the second computer program
S2, human face image information is received and identified, obtains face character information, according to the face character information and terminal location
Information matches advertising resource is pushed to terminal according to the advertising resource that the terminal unique identification information will match to.
7. a kind of system that advertisement accurately orientation is launched according to claim 6, which is characterized in that the first processor
When realizing in the step S1 " terminal acquisition human face image information " when executing first computer program specifically:
Judge whether face occur, if so, carrying out portrait candid photograph;
The fuzzy candid photograph picture of face is removed from the facial image captured, and to obtain a best face picture, generates people
Face image information.
8. a kind of system that advertisement accurately orientation is launched according to claim 6, which is characterized in that the second processor
Realize that " platform end receives and identifies human face image information, obtains people in the step S2 when executing the second computer program
Face attribute information " specifically:
Human face image information is received, face key point location is carried out to the human face image information, and learn according to face character
Algorithm calculates the gender of face and age in the human face image information.
9. a kind of system that advertisement accurately orientation is launched according to claim 6, which is characterized in that the terminal location letter
Breath include location coordinate information and the location coordinate information institute towards trade information, the advertising resource for trade company voluntarily
Setting includes the dispensing advertisement of target audience age, target group's gender, target group's industry and placement position.
10. a kind of system that advertisement accurately orientation is launched according to claim 6, which is characterized in that first processing
Device is realized in the step S1 when executing first computer program " to be believed the human face image information, terminal unique identification
Breath and terminal positional information are sent to platform end " specifically:
The human face image information, advertisement position quantity information, terminal unique identification information and terminal positional information are sent to
Platform end.
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CN110633669A (en) * | 2019-09-12 | 2019-12-31 | 华北电力大学(保定) | Mobile terminal face attribute identification method based on deep learning in home environment |
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CN111126991A (en) * | 2019-11-22 | 2020-05-08 | 深圳市瀚翔工业设计有限公司 | Network transaction system and method based on image display and related equipment |
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CN117151780A (en) * | 2023-10-27 | 2023-12-01 | 一站发展(北京)云计算科技有限公司 | Relational data analysis processing method and system |
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