KR102217262B1 - System for Providing Live Commerce Service and Method thereof - Google Patents

Abstract

The present invention provides a system and a method for providing a live commerce service which allow a user to enjoy shopping in various shops. According to the present invention, the system comprises: a database (DB) server including a three-dimensional distance map DB storing a three-dimensional distance map displaying a plurality of shops on one side of a distance and having a video display window assigned to each shop, an avatar DB storing avatar information of a user, and a multimedia DB storing an identification code of a shop and a video transmitted from a shop; and a live commerce server connected to allow data transmission and reception with a user client and a shop client via a network, and linked to the database server to provide a live commerce service. The live commerce server includes: a three-dimensional distance map providing module to receive an avatar location and a map identification code from a user client, and output an avatar of a user and a three-dimensional distance map corresponding to the map identification code through the user client by using the three-dimensional distance map DB and the avatar DB; and a multimedia mixing output module to read a plurality of videos corresponding to an identification code of each shop included in the three-dimensional distance map from the multimedia DB, output a plurality of videos through a corresponding video display window of each shop, and perspectively mix a video sound of each shop in accordance with an avatar location and a distance of a shop to output the video sound through a user client.

Description

System for Providing Live Commerce Service and Method thereof

The present invention relates to a system and method for providing an online e-commerce transaction, and more particularly, to a system and method for providing a live commerce service in which a real-time live broadcasting method is combined with an e-commerce transaction.

Online e-commerce has grown rapidly with the development of the Internet. In recent years, with the rapid development of mobile Internet and smart phone technologies, the e-commerce market is rapidly reorganizing into a mobile environment.

Live commerce refers to a form of e-commerce that introduces and sells products to viewers through real-time video streaming. It is the addition of e-commerce to live, which means real-time, and can be defined as a combination of online shopping and broadcasting.

Consumers access information about products while watching Internet broadcasts, and host and viewer exchange opinions with each other. And, you can pay for goods directly from the broadcast page.

Live commerce is the conversion of home shopping channels to online. However, it is different from home shopping channels. The biggest difference is direction. The delivery of information is unilateral in the home shopping channel. Of course, some home shopping channels collect and respond to viewers' opinions through text messages. However, in live commerce, information exchange is much more active and dynamic than home shopping channels.

For example, live commerce that sells laptops tries to run a game where everyone is watching, depending on the needs of viewers. In addition, the weight of the product is put on a scale and measured immediately. Sometimes, when a streamer tells wrong information, the error is immediately corrected by viewers.

Another difference between live commerce is that the composition of broadcast content is freer than that of home shopping channels. Home shopping channels are organized by several famous show hosts. On the other hand, in live commerce, broadcasting is freely decorated according to what sellers want. In addition, home shopping channels are legally regulated due to the nature of broadcasting, but live commerce is relatively free from legal regulations like other online services. Therefore, live commerce is more fun and interesting than home shopping channels. Various experts from all walks of life, such as brand officials, influencers, etc., who are not professional broadcasters, appear, and their speech is free and the ranks are high.

Meanwhile, Korea's e-commerce market is dominated by several companies that provide open market platforms. The monopoly of open market platforms is causing a number of harm.

The first is the huge advertising expenditure. Most consumers end up buying products on the product page they first encounter in search results. Therefore, sellers competitively spend keyword advertising to raise the exposure position of their products. If you don't pay for advertising, the exposure of the product itself is close to impossible.

Second, the mechanism for determining the price by supply and demand does not work. Despite being an online platform, product prices are determined implicitly by collusion between participating companies. It is common for popular products that spend a lot of advertising costs to have the same price regardless of the seller.

The third is information distortion. Most consumers make sales decisions based on the sales volume and testimonials of a product. However, reviews are written by public relations companies, and sales companies generate virtual sales to increase product sales.

The purpose of the open market platform is to make it easy for anyone to participate in e-commerce transactions by connecting sellers and buyers. However, now that open market platforms are causing various damages through monopoly of product sales channels, they are now an obstacle to free e-commerce.

On the other hand, the rapid growth of the e-commerce market has the dark side of the rapid decline of the traditional market. Traditional markets are spaces that have played a role in performing local distribution functions and helping local residents communicate. Historically, it was a place where agricultural and livestock products were exchanged and industrial products were regularly sold. It was also a place where information was exchanged and the culture of the local community was created.

However, as e-commerce is rapidly spreading and large supermarkets and super-super markets (SSM) are entering various places, traditional markets are gradually losing vitality. Traditional markets are losing their place both online and offline.

The gradual disappearance of traditional markets is not just a matter of losing a place to buy. It also means the loss of the place where the life and culture of our community are fused. Therefore, saving the traditional market goes beyond the meaning of creating a space for economic activity and means reviving its value as a place to create local culture. Therefore, the traditional market needs to be protected and actively fostered.

Korean Patent Publication No. 10-2009-0112049 (published on October 28, 2009) Japanese Unexamined Patent Application Publication No. 2019-036258 (published on March 7, 2019) Korean Registered Patent Publication No. 10-1901908 (published on November 5, 2018)

The present invention has been created under the background of the prior art as described above, and is to organically combine a live commerce service with a traditional market using information and communication (IT) technology.

Traditional markets are spaces where you can get product information and shop through the five senses while walking through the streets. The traditional market is a dynamic space where you can enjoy the unique fun of shopping, such as conversations with people who shop together, and bargaining with customers and prices. The present invention intends to realize the fun of traditional market shopping as it is online through live commerce.

Another object of the present invention is to provide a lively sense of reality as if walking through the streets of a traditional market to users who enjoy shopping by using a 3D street map, video streaming, and sound mixing technology.

The system for providing a live commerce service according to the present invention for achieving the above technical problem includes a 3D street map DB storing a 3D street map in which a plurality of stores are displayed on one side of the street and a video display window is allocated for each store, A database server including an avatar DB in which avatar information is stored, and a multimedia DB in which an identification code of a store and a video transmitted from the store are stored; And a live commerce server connected to enable data transmission/reception with a user client and a store client through a network, and interworking with the database server to provide a live commerce service.

Preferably, the live commerce server receives a map identification code and an avatar location from a user client, and uses the 3D distance map DB and the avatar DB to provide a 3D distance map corresponding to the map identification code and a user's avatar. A 3D distance map providing module that outputs the message through the user client; And a plurality of videos corresponding to the identification codes of each store included in the 3D distance map are read from the multimedia DB, and a plurality of videos are output through the video display window of each corresponding store, and the avatar location and the distance of the store It may include a; multimedia mixing output module for mixing the video sound of each store in perspective and outputting through the user client according to the; may include.

Preferably, the 3D distance map providing module may be configured to output a video display window of each store in a perspective based on a user's avatar location when outputting a video display window of each store included in the 3D distance map. .

Preferably, the multimedia mixing output module may be configured to distort and output the video data of the store so as to conform to the standard of each video display window output in perspective.

Preferably, the multimedia mixing output module may be configured to relatively decrease a mixing weight for a video sound of a corresponding store as the distance from the avatar location increases.

According to one aspect, the live commerce service providing system, when the location of the user's avatar corresponds to the location of a store included in the 3D street map, sends a caller text message or a caller voice message to the user avatar from the store client. A transaction chatting module configured to receive and output the caller text or caller voice message to a user client corresponding to the user avatar; may further include.

Optionally, the transaction chat module may be configured to transmit the caller text or caller voice message to a user client side corresponding to a plurality of user avatars located within a predetermined distance based on the location of the store.

Optionally, the transaction chat module, when the location of the avatar of the user corresponds to the location of a store included in the 3D distance map, a query text message or a query voice message including a product price inquiry or a price bargain inquiry from the user client Is configured to receive, output the query text or query voice message to a corresponding store client side, and transmit the query text or answer text or answer voice message to the query voice message from the store client to a corresponding user client side. I can.

Optionally, the transaction chat module includes a user corresponding to a user avatar located at a predetermined distance from the location of the store based on a query text, a query voice message, an answer text, or an answer voice message transmitted between the user client and the store client. It can be configured to transmit simultaneously to the client side.

According to another aspect, the live commerce service providing system includes an e-commerce connection link for purchasing a product of the corresponding store to the user client when the user's avatar location corresponds to the location of a store included in the 3D distance map. And providing an e-commerce page including product information to the user client when the e-commerce connection link is selected, and processing an electronic payment for a user's product purchase request through the e-commerce page Module; may further include.

Optionally, the multimedia mixing output module generates a two-dimensional map in which a plurality of video display windows allocated for each of a plurality of stores included in the three-dimensional street map are arranged two-dimensionally according to a request for a two-dimensional map transmission from a user client. can do.

In this case, the multimedia mixing output module reads and plays the video of the store corresponding to each video display window allocated to the 2D map from the multimedia DB, and according to the distance of the store based on the center of the 2D map It may be configured to mix the video sound of each store in perspective and output through a user client.

According to another aspect, the live commerce service providing system further includes a video storage module for receiving a video or recorded edited video captured in real time for product promotion of a store from the store client and storing it in the multimedia DB; can do.

According to another aspect, the live commerce service providing system may further include a map management module that generates and manages the 3D distance map DB.

Preferably, the map management module provides a store sales page to the store client side, and designates at least one of a 3D street map in which a store is to be placed and stores included in the 3D street map through the store sales page. It may be configured to match the identification code of the store designated by the seller and the identification code of the 3D street map including the corresponding store with seller information, and store them in the 3D street map DB.

The method for providing a live commerce service according to the present invention for achieving the above technical problem includes: (a) a 3D street map DB storing a 3D street map in which a plurality of stores are displayed on one side of the street and a video display window is allocated for each store Building an avatar DB in which user's avatar information is stored, and a multimedia DB in which an identification code of a store and a video transmitted from the store are stored; (b) Receiving a map identification code and an avatar location from a user client, and using the three-dimensional distance map DB and the avatar DB, the three-dimensional distance map corresponding to the map identification code and the user's avatar are transmitted through the user client. Outputting; (c) reading a plurality of videos corresponding to the identification codes of each store included in the 3D street map from the multimedia DB; And (d) outputting a plurality of videos through a video display window of each corresponding store, mixing the video sound of each store in perspective according to the avatar position and the distance of the store, and outputting the video through the user client. have.

Preferably, in step (a), the video display window of each store included in the 3D distance map may be displayed in perspective based on the location of the user's avatar.

Preferably, in step (d), the moving image data of the store may be distorted and output to meet the standard of each moving image display window displayed in perspective.

Preferably, in step (d), as the distance from the avatar location increases, the mixing weight for the video sound of the corresponding store may be relatively reduced.

According to an aspect, the live commerce service providing method includes: (e1) when the location of the user's avatar corresponds to the location of a store included in the 3D street map, a caller text message or a caller for the user avatar from the store client Receiving a voice message; And (e2) outputting the caller text or caller voice message to a user client corresponding to the user avatar.

Optionally, in step (e2), the caller text or the caller voice message may be transmitted to a user client side corresponding to a plurality of user avatars located within a predetermined distance based on the location of the store.

Optionally, the live commerce service enhancement method comprises: (f1) a query including a product price inquiry or a price bargain inquiry from the user client when the user's avatar location corresponds to the location of a store included in the 3D distance map Receiving a text or query voice message, and outputting the query text or query voice message to a corresponding store client; And (f2) transmitting the query text message or the answer text message or the answer voice message to the query voice message from the store client to a corresponding user client.

In this case, a query text message, a query voice message, an answer text, or an answer voice message transmitted between the user client and the store client may be simultaneously transmitted to the user client side corresponding to the user avatar located at a predetermined distance based on the location of the store. .

According to another aspect, the live commerce service providing method includes: (g1) when the user's avatar location corresponds to the location of a store included in the 3D street map, the user client can purchase a product of the corresponding store. Providing an e-commerce access link; (g2) providing an e-commerce page including product information to the user client when the e-commerce connection link is selected; And (g3) processing an electronic payment for a product purchase request from a user through the e-commerce page.

According to another aspect, the method for providing a live commerce service includes: (h1) a plurality of video display windows allocated for each of a plurality of stores included in the 3D distance map according to a request to transmit a 2D map from the user client Generating a two-dimensional map arranged in a row; (h2) reading and playing a video of a store corresponding to each video display window allocated to the 2D map from a multimedia DB; And (h3) mixing the video sound of each store in perspective according to the distance of the store based on the center of the 2D map, and outputting it through a user client.

According to another aspect, the method for providing a live commerce service may further include receiving a video recorded in real time or a video recorded and edited in real time for product promotion of a store from the store client and storing it in the multimedia DB. have.

According to another aspect, the method of providing a live commerce service includes: (i1) providing a store sales page to the store client; (i2) receiving designation of at least one of a 3D street map in which a store is to be entered and stores included in the 3D street map through the store sales page; And (i3) matching the identification code of the store designated by the seller and the identification code of the 3D street map including the corresponding store with seller information and storing them in the 3D street map DB.

The present invention provides a live commerce platform for enjoying shopping at various stores while walking around the streets of a traditional market using avatars based on a 3D street map decorated with various themes.

In particular, the present invention can provide the user with a sense of liveliness and realism as if shopping directly in a traditional market by expressing images and sounds provided by a plurality of stores in perspective based on the user's location in a 3D street map. .

In addition, the store side makes a bid for avatars, the user side deals with the store (overcharge), listens to the conversations other users have with the store, and sets a specific time zone to hold a special price event, which can only be experienced in traditional markets. It can provide a dynamic shopping experience.

In addition, market merchants, small business owners, agricultural and fishing village producers, processing companies, manufacturers, interior companies, etc., who are relatively older or who are not familiar with online sales, can conveniently sell products or services in a live commerce environment.

In addition, it is possible to provide a convenient product purchase experience to users by organically integrating a live commerce environment and an online e-commerce environment familiar to users.

That is, a user can enter a specific store and check the products sold in the store at a glance, and can conveniently order and request delivery using various commercially available payment methods.

In addition, it is possible to experience various sellers, products, and explanations, free from the phenomenon of continuously searching only the same product with marketing focus, which is often seen when searching for online products.

In addition, there is the convenience of gathering among similar business species to compare and buy more, and it is possible to meet directly with producers such as farmers and manufacturers, so it is possible to reduce purchase prices through distribution simplification.

The following drawings attached to the present specification illustrate one embodiment of the present invention, and serve to further understand the technical idea of the present invention together with the detailed description to be described later, so the present invention is limited to the matters described in such drawings. And should not be interpreted.
1 is a block diagram of a system for providing a live commerce service according to an embodiment of the present invention.
2 is a configuration diagram of a 3D distance map according to an embodiment of the present invention.
3 is a diagram illustrating various output methods of a video display window with a sense of perspective.
4 is a screen illustrating an example in which a user's avatar is displayed on a 3D distance map.
5 is an exemplary screen view showing an example of a caller interface for supporting a seller's solicitation behavior.
FIG. 6 is an exemplary screen view showing a user chat interface provided when a user wants to chat with a seller of a store using an avatar.
7 is an exemplary screen diagram showing a state in which a user has accessed an e-commerce page through an e-commerce connection link in a specific store.
8 is a screen showing an example of a 2D map that can be provided to a user client.
9 is a process of displaying a 3D distance map and an avatar in a live commerce service method according to an embodiment of the present invention, and a process of streaming a video through a video display window displayed on the 3D distance map and mixing the sound of the video in perspective Is a flow chart showing.
10 is a flowchart showing a flow of a caller method provided in a method for providing a live commerce service according to an embodiment of the present invention.
11 is a flowchart illustrating a flow of a method for purchasing a product by a user provided in a method for providing a live commerce service according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. Prior to this, terms or words used in the specification and claims should not be construed as being limited to their usual or dictionary meanings, and the inventors appropriately explain the concept of terms in order to explain their own application in the best way. Based on the principle that it can be defined, it should be interpreted as a meaning and concept consistent with the technical idea of the present invention. Accordingly, the embodiments described in the present specification and the configurations shown in the drawings are only one embodiment of the present invention, and do not represent all the technical spirit of the present invention, and various equivalents that can replace them at the time of the present invention And it should be understood that there may be variations.

1 is a block diagram of a live commerce service providing system 10 according to an embodiment of the present invention.

Referring to FIG. 1, a system for providing a live commerce service 10 includes a live commerce server 20 and a database server 30.

The live commerce server 20 is connected to enable data transmission and reception with the user client 40 and the store client 50 through the network 60.

The user client 40 is a user-only live commerce program installed on a user's computer or mobile terminal. The live commerce program may be downloaded from the live commerce server 20. When the user client 40 is installed in a mobile terminal such as a smart phone or a tablet, the user client 40 may be downloaded from an app store provided by Google or Apple.

The store client 50 is a seller-only live commerce program installed on the store seller's computer or mobile terminal. The store client 50 may be downloaded from the live commerce server 20. When the shop client 50 is installed in a mobile terminal such as a smart phone or a tablet, the shop client 50 may be downloaded from an app store provided by Google or Apple.

The functions of the user client 40 and the store client 50 will be described together with the configuration and operation of the live commerce server 20.

The network 60 includes a wired/wireless communication network supporting Internet service, and any communication network capable of providing Internet service in a mobile environment is included in the category of the network 60.

The network 60 may include a wired/wireless communication network provided by one network operator, as well as a wired/wireless communication network of another network operator through which data is transmitted and received by a client and a server.

It is obvious that the network 60 is interposed between the server and the client even if there is no separate mention in the live commerce server 20, the user client 40, and the store client 50 exchanging data with each other.

First, the configuration of the database server 30 will be described in detail. The database server 30 includes a 3D street map DB 31 storing a 3D street map in which a plurality of stores are displayed on one side of the street and a video display window is assigned to each store.

2 is a block diagram of a 3D distance map 100 according to an embodiment of the present invention.

Referring to FIG. 2, the 3D street map 100 has a configuration in which a plurality of shops are arranged around a street similar to a traditional market. A plurality of stores may be disposed on one or both sides of the street.

In one embodiment, the video display window is disposed in front of each store facing the street side. The video display window plays real-time or recorded and edited videos from offline stores.

Preferably, the plurality of video display windows includes a frame having a sense of perspective.

Specifically, a video display window that is viewed closely on the 3D distance map 100 has a larger frame size than a video display window that is viewed far away. In addition, in order to give perspective to each video display window, the upper edge and the lower edge of the video display window are aimed at a specific point in which the upper and lower edges are visible. This is an example of a three-dimensional projection method used to represent objects contained in space in three dimensions, but the present invention is not limited thereto. On the other hand, both the left and right edges of the video display windows have a structure that extends in the vertical direction, and the length of the left and right edges of the video display window in the vicinity is longer than the video display window in the distance.

In the present invention, various modifications are possible for the perspective output method of the video display windows.

3 is a diagram illustrating various output methods of a video display window with a sense of perspective.

In FIG. 3, four video display windows shown at the top are two-dimensional video display windows, and four video display windows shown at the bottom are three-dimensional video display windows that can be applied to the 3D distance map 100.

In the embodiment of the present invention, the method shown in Fig. 3A is applied to the 3D distance map 100, but the present invention is not limited thereto.

Each video display window is assigned a store identification code. The store identification code is used to identify a video display window to be played when a store wants to play a video that has been transmitted or recorded and edited in real time.

The database server 30 also includes an avatar DB 32 in which user's avatar information is stored. Preferably, the avatar information is classified for each user ID, and includes at least one avatar image and an avatar item. The avatar is a virtual character representing a user, and may be sold for a fee or provided for free through the live commerce server 20. The user may purchase an avatar item, change the type of avatar, or apply the purchased item to the avatar through the avatar management page provided by the live commerce server 20.

The user's avatar may be displayed on the 3D distance map 100. 4 is an exemplary screen view showing an example in which the user's avatar is displayed on the 3D distance map 100.

Referring to FIG. 4, user avatars may be displayed on a 3D distance map 100. The user can move his/her avatar along the direction of the distance on the 3D distance map 100 by using an input device (eg, a touch screen) of a terminal in which the user client 40 is installed. In addition, as will be described later, a user can send and receive text or voice messages in a chat format with a seller of a store using an avatar. In addition, the user may chat with other avatars in the vicinity using his/her avatar. Chatting technology using avatars is widely known, so a detailed description will be omitted.

The database server 30 includes a multimedia DB 33 in which a video transmitted from the store client 50 is stored. The store's video is saved by matching the store's identification code. The store's identification code is an identifier indicating that the video is owned by a specific store. In one example, the identification code of the store may be the member ID of the seller, but the present invention is not limited thereto.

The video may be a video transmitted in real time from the store client 50 or a video recorded and edited by the store client 50. The video can also be transmitted in real time from a separate video recording equipment installed in the store. Also, the recorded and edited video may be edited in a video editing program of another computer or other device and then transmitted.

The database server 30 may also include a user DB 34. User DB is a database that stores user subscription information. A user may register a member in the live commerce server 20 using the user client 40. In the member registration process, ID and password are issued, and personal information including the member's name and address is recorded in the user DB 34. The address information may be utilized as product delivery information.

The database server 30 may also include a store DB 35. The store DB 35 is a database in which member registration information and product information of sellers are integrated. The seller may register as a seller in the live commerce server 20 using the store client 50. During the member registration process, the store ID and password are issued, and personal information including the seller's name and address is recorded in the store DB 35.

The store DB 35 may also register and manage product information sold in the store. Product information includes product classification, product name, product price, detailed product description, product image or video, payment information, shipping information, return information, inventory information, storage date, product evaluation information, user reviews, etc. Includes.

The store DB 35 also contains store information sold by the seller. The store information includes information such as an identification code of a store, 3D street map information including a store, effective use time of the store, and sales price of the store. This store sales information may be integrated and stored together with the map data in the 3D street map DB 31.

Next, the configuration of the live commerce server 20 will be described.

The live commerce server 20 includes a 3D distance map providing module 21.

The 3D distance map providing module 21 receives a map identification code along with a request to provide a 3D distance map from the user client 40 and provides a 3D distance map corresponding to the map identification code to the user client 40. . Here, the map identification code is a unique code for identifying a 3D street map that a user wants to shop.

Specifically, the 3D street map providing module 21 may provide a 3D street map selection interface for the user to select a 3D street map for shopping to the user client 40. The 3D distance map selection interface provides a plurality of 3D distance maps that a user can select.

The 3D distance map selection interface may include a plurality of 3D distance map lists classified by region or a plurality of 3D distance map lists classified according to product types.

Preferably, the 3D distance map selection interface may include a search interface capable of searching for a 3D distance map using a name.

Preferably, the region may be divided into administrative units such as city/gun/gu/dong. Regions may include specific regions or cities that are famous not only in Korea but also abroad. In addition, the types of products can be variously classified into agricultural products, livestock products, aquatic products, food and beverages, bakery, industrial products, household goods, health foods, industrial goods, hardware, interior goods, and local specialties.

The user may select a 3D street map to which he/she wishes to shop using the 3D street map selection interface.

For example, the user may select a 3D street map of a traditional market located near his/her residence. As another example, the user may select a 3D street map in which stores selling fruit are concentrated. As another example, the user may select a 3D street map in which stores selling special products in a specific area at home and abroad are concentrated. As another example, the user may select a 3D street map of a traditional market famous in the region.

When the user selects a specific 3D distance map from the 3D distance map selection interface, the user client 40 transmits a map identification code corresponding to the selected 3D distance map to the 3D distance map providing module 21.

Upon receiving the map identification code, the 3D distance map providing module 21 searches the 3D distance map DB 31 through the database server 30 to read the corresponding 3D distance map, and then the user client 40 To the side. Then, the user client 40 outputs a 3D distance map as a graphic through the display as shown in FIG. 2.

The 3D distance map providing module 21 also searches the avatar DB 32 through the database server 30 after providing the 3D distance map, reads the user's avatar information, and transmits it to the user client 40. do. Then, the user client 40 outputs the user's avatar image on the 3D distance map as shown in FIG. 4 by using the received avatar information.

The initial position at which the avatar image is output on the 3D distance map is the starting position of the 3D distance map. For example, if the 3D street map is a local traditional market, an avatar image may be placed at the beginning of the market. Of course, when the user designates the location of a specific store through the favorite function, the location where the avatar image is displayed may be a distance where the favorite store is located. As for the favorite place, an arbitrary location on the 3D street map may be designated in addition to the stores frequently visited by the user.

In addition to moving the user's avatar using an input device of a terminal in which the user client 40 is installed, various movement methods may be applied. For example, the user client 40 may provide a store selection interface for selecting any one of a plurality of stores included in the 3D street map. The store selection interface can be invoked through a menu. The store selection interface includes a list of stores included in the 3D street map 100. When a specific store is selected on the store selection interface, the user client 40 may move and display the user's avatar on a street located in front of the specific store. The store selection interface may provide not only a list of stores, but also event information performed by a specific store. For example, when a specific store has a time discount event, the event information may be output as a notice through the store selection interface. In this case, when the user selects a corresponding store that conducts an event, the user client 40 may move and display the user's avatar on a street located in front of a specific store where the event is held. In addition to this, it will be apparent to those skilled in the art that various avatar movement methods are possible.

The live commerce server 20 may also include a multimedia mixing output module 22. The multimedia mixing output module 22 is a kind of video playback engine that plays a video provided by each store through a plurality of video display windows displayed in perspective on the 3D distance map 100.

Specifically, the multimedia mixing output module 22 identifies a plurality of stores included in the 3D distance map 100 provided to the user client 40. Then, the multimedia mixing output module 22 retrieves the videos for each store stored in the multimedia DB 33 through the database server 30 and reads the videos of each identified store.

Here, the video of each store may be photographed in real time at each store and stored in the multimedia DB 33 or may be recorded and edited and previously stored in the multimedia DB 33.

The multimedia mixing output module 22 identifies the video of each store displayed on the 3D distance map 100 and then streams and plays the video of each store through the video display window included in the 3D distance map 100.

Then, as can be seen in the example screen of FIG. 4, the video of the store is played through each video display window. In this case, it is desirable to distort each video in a perspective based on the user's avatar position. The screen distortion of the video may be processed by the multimedia mixing output module 22 or may be processed by the user client 40 side.

Meanwhile, the multimedia mixing output module 22 has a special sound processing algorithm. This is to provide users with a realistic shopping experience as if they were in the middle of a traditional market on a 3D street map.

Specifically, the multimedia mixing output module 22 periodically receives the user's avatar location information from the user client 40. In addition, the multimedia mixing output module 22 mixes the video sound of each store in perspective based on the location of the avatar according to the distance of the store. That is, a video sound of a store close to the user's avatar increases the mixing weight, and a video sound of a store that is far from the user's avatar decreases the mixing weight. Here, the mixing weight means the amplitude (size) of the sound to be mixed. The multimedia mixing output module 22 transmits the mixed sound data to the user client 40 by synchronizing with the video output of the moving picture while mixing a plurality of moving picture sounds. Then, the user client 40 outputs the video of each store in perspective through the plurality of video display windows and simultaneously outputs the mixed sound through the speaker of the terminal (smartphone). When the mixed sound is output, the sound included in the video of the nearby store is heard louder based on the user's avatar, and the sound included in the video of the store located far from the user's avatar is heard smaller. Through this mixing of sounds, users can feel a vivid sense of reality as if they are in the middle of a traditional market.

Meanwhile, when the user's avatar moves on the 3D distance map 100, the relative distance of the store displayed on the screen changes based on the user's avatar. In other words, when the avatar moves forward in the direction of a store that is far away, the store that was near disappears and the store that was far away becomes closer, and at the same time, the store that was not visible starts to appear from the distance. Therefore, in order to maintain a sense of reality, it is necessary to adjust the video and sound output algorithms in connection with the movement of the avatar.

When the user's avatar moves, the user client 40 checks whether there is a change in the stores included on the 3D street map 100 displayed on the screen. If new stores appear on the screen of the user client 40 or the existing stores disappear, it is determined that there is a change in the stores in the 3D street map 100.

If there is a change in stores, the user client 40 uses the current avatar location information on the 3D distance map 100 and the identification codes of the stores displayed on the current 3D distance map 100 as a multimedia mixing output model. Transfer to (22). Then, the multimedia mixing output module 22 selects an identification code of a store that has disappeared and an identification code of a newly appearing store on the 3D street map 100, stops streaming video for the disappeared store, and a database server for the new store. Through (30), the video of the store stored in the multimedia DB 33 is read and streaming is started. Then, the user client 40 stops streaming video through the video display window of the store that has disappeared from the 3D street map 100, and opens the video display window assigned to the store for the store newly appeared on the 3D street map 100. Through this, the video of the store starts playing.

The multimedia mixing output module 22 also updates sound mixing separately from the update of video streaming. Specifically, the multimedia mixing output module 22 excludes the video sound of the store that has disappeared from the screen from the mixing target sound, and newly adds the video sound of the store newly appearing on the screen as the mixing target sound. In addition, the mixing weight is adjusted again according to the relative distance between the user's avatar location and the store displayed on the 3D distance map 100. That is, a video sound of a store close to the user's avatar increases the mixing weight, and a video sound of a store that is far from the user's avatar decreases the mixing weight. The multimedia mixing output module 22 transmits the mixed sound data to the user client 40 by synchronizing with streaming of the moving picture while mixing a plurality of moving picture sounds. Then, the user client 40 outputs the video of each store in perspective through a plurality of video display windows, and simultaneously outputs the mixed sound through the speaker of the terminal, even if there is a change in the store displayed on the 3D distance map 100. When the newly mixed sound is output like this, the sound of the store that has disappeared as the avatar moves is not heard, the sound of the store that is close is louder, and the sound of the video of the store that has appeared from a distance begins to gradually be heard. Therefore, even if the user's avatar moves, a vivid sense of reality as if in the middle of the market can be maintained.

In the present invention, the video output through the video display window of each store includes introduction information of the corresponding store and product information sold in the store. In addition, various event information of the store may be introduced. The video output through the video display window can be seen as having the characteristics of a product promotion broadcast broadcast through home shopping.

The live commerce service providing system 10 according to an embodiment of the present invention further includes a transaction chat module 23. The transaction chat module 23 supports a chat between a seller and a user of a store or a chat between users. Chat is text chat or voice chat.

In one example, a seller of a store may conduct a voice chat for a solicitation activity with an avatar of a user passing by a store. In other words, the act of calling a specific customer and delivering product information orally for a solicitor in the offline market can be implemented as it is online. In some cases, solicitation is also possible through text chat.

5 is an exemplary screen view showing an example of a caller interface for supporting a seller's solicitation behavior.

Referring to FIG. 5, avatars of users passing near the store appear on the caller interface screen of the store client 50. In the illustrated screen, a total of 5 avatars are located near the store. The avatar that appears on the screen changes every minute.

The seller of the store may select an avatar to be a caller from among avatars displayed on the screen on the avatar selection interface 200. At this time, it is also possible to select a plurality of avatars. After selecting an avatar, the store's seller can choose whether to chat for the customer via text message or voice message. Text caller chatting is possible through the selection of the TEXT button, and voice caller chatting is possible through the selection of the VOICE button. Voice caller chat will be preferred over text caller chat as it is effective to do it by voice.

When the text call chat or voice call chat is started, the transaction chat module 23 transmits a chat invitation message to the user client 40 corresponding to the avatar selected by the seller. Preferably, the transaction chat module 23 may receive an invitation message from the seller and transmit it to the user client 40 together with the chat invitation message. The invitation message includes price discount information or product information. If the user responds to the chat invitation displayed on the screen, the transaction chat module 23 opens a chat room between the seller and the user(s) and supports text chat or voice chat between the seller and the user. Since it is a chat for customers, the seller can provide product information or price discount information that the user can refer to for shopping by text or voice when the chat starts. Information provided as text is output through the screen of the user client 40, and information provided as voice is output through the speaker of the user terminal.

Since the technology related to text chat or voice chat is widely known in the field to which the present invention belongs, a detailed description will be omitted.

In another example, the user may request the seller of the store where his avatar is located to ask the seller for product information or price inquiries or chat for bargaining. FIG. 6 is an exemplary screen view showing a user chat interface provided when a user wants to chat with a seller of a store using an avatar.

When a user inquires about product information or prices sold in a specific store and wants to bargain, the user may call the user chat interface as shown in FIG. 6. Chat is text chat or voice chat. The user can start text chat by selecting the TEXT button, and can start voice chat by selecting the VOICE button. When the user requests a chat, the transaction chat module 23 outputs a chat invitation message on the screen of the store client 50. When the seller of the store accepts the chat invitation message on the screen, the transaction chat module 23 opens a chat room and supports text chat or voice chat between the user and the seller. In the opened chat room, the user can inquire about product information or price information sold in a corresponding store, and negotiate a price if he or she intends to purchase a product. Voice chat will be preferred over text chat in order to feel the presence of the market.

In another example, a user may be able to chat with avatars of other users around his avatar. In this case, an avatar selection interface similar to that shown in FIG. 5 is used. The user may select an avatar(s) around him through the avatar selection interface and then transmit a chat invitation message. Then, the transaction chat module 23 displays a chat invitation message on the screen of the user client 40 corresponding to the selected avatar. In addition, when the other party responds to the chat invitation message, the transaction chat module 23 may open a chat room to enable chat between the chat requester and the chat invitation acceptor, and may support text chat or voice chat between avatars.

On the other hand, it is possible to share the contents of the chat conversation between the seller and the avatar of the store with other users. That is, by sharing the content of the conversation between the seller and the avatar with other users, product information or price information of the store can be transmitted to other users. Sharing the contents of the chat conversation has the same effect as grasping the price of a product by overhearing a conversation between another person and a store owner in the marketplace.

From a technical point of view, sharing of chat content can be achieved by participating as a guest in a chat room opened between the seller and other users. Whether or not to disclose chat content can be set by the seller or user who first requests the chat. However, it does not limit that the basic attribute of the chat room to be opened is set to public. If the chat room is opened by the seller, it will be a chat room for the purpose of soliciting, and if the chat room is opened by the user, it will be a chat room for understanding product information or bargaining for prices.

When another user enters the text or voice chat room opened between the seller and the user, it is obvious that the text or voice chat content is also output to the client 40 of the user from the time of entry.

The live commerce service providing system 10 according to an embodiment of the present invention may further include an e-commerce module 24.

When the location of the user's avatar corresponds to the location of the store included in the 3D street map 100, the e-commerce module 24 provides an e-commerce connection link to the user client 400 to purchase the product of the store. I can.

The e-commerce module 24 may provide an e-commerce page including product information to the user client 40 when the e-commerce connection link is selected. In addition, the e-commerce module 24 may process electronic payment and delivery for a product purchase request from a buyer through the e-commerce page.

7 is an exemplary view showing a state in which a user has accessed the e-commerce page 300 through an e-commerce connection link in a specific store.

Referring to FIG. 7, an e-commerce connection link may be provided on a video display window of a store. The user may select (click or touch) the video display window when moving his/her avatar to a specific store and viewing the video output through the video display window of the corresponding store and then looking at the product in more detail. Of course, it is obvious that the e-commerce connection link may not be provided in the video display window, but may be provided in a separate pop-up menu. That is, when the store is selected (clicked or touched), an e-commerce connection link may pop up.

When the user selects the e-commerce connection link, the e-commerce module 24 queries the store DB 35 through the database server 40 to display an e-commerce page 300 including a list of products sold in the store. It is provided to the user client 40 side.

In FIG. 7, the right screen illustrates a case where an e-commerce page 300 of a store selling meat is provided to the user client 40.

Referring to FIG. 7, the e-commerce page 300 includes a list of products. The screen lists three meat products. The list of products is constructed using product information of a corresponding store registered in the product DB 35. The name of each product may be linked to a detail page. Therefore, when the user selects the name of a specific product, the e-commerce module 24 retrieves detailed information of the product from the product DB 35 through the database server 30, constructs a detailed page, and creates a detailed page. ) Can be provided.

Preferably, the e-commerce page 300 may include a bargaining interface 310. Bargaining refers to asking a seller for a discount on a product sold in a store and negotiating a discount. You can negotiate prices through chat. Chat can be either text chat or voice chat. The user can initiate a text chat with the seller by selecting the TEXT button. In addition, the user can initiate a voice chat with the seller for price negotiation by selecting the VOICE button.

The e-commerce page 300 includes an electronic payment interface 320. For electronic payment, all commercial electronic payment methods such as credit card, account transfer, local gift certificate, Zero Pay, and Kakao Pay can be used. If the user is not familiar with electronic payment, after receiving the seller's bank account information through the e-commerce page 300, it is possible to transfer the account through internet banking, phone banking, or an ATM terminal.

On the other hand, if a price discount for a specific product is made by a user's price bargaining, it is also possible to proceed with payment at the discounted price. Price bargaining takes place when purchasing single or bulk products. In order to proceed with electronic payment at a discounted price, the e-commerce page 300 may include an overcharge payment interface 330. The overcharge payment interface 330 may be a method in which a user directly inputs a discounted price and performs an electronic payment, or a seller inputs a discounted price in advance. In the latter case, when a user selects a product to receive a discount and selects an overcharge payment button, the discounted price previously input by the seller may appear on the payment screen.

The live commerce service providing system 10 according to an embodiment of the present invention may further include a map management module 25.

The map management module 25 may assign a product classification code or an area code to each store included in the 3D street map. That is, the 3D distance map DB 31 may be constructed by separately generating a 3D distance map according to product classification or region.

The 3D street map to which a specific product classification code is assigned includes stores that sell products belonging to the corresponding product classification.

The 3D street map to which a specific area code is assigned includes stores located in the area.

The map management module 25 may distribute stores included in the 3D street map to sellers. To this end, the map management module 25 may provide a store sales page to the store client 50 side.

The map management module 25 firstly selects the type of the 3D street map from the seller through the store sales page. In order to designate the type of the 3D street map, a list of 3D street maps divided by administrative district units or product classification units on the map may be provided. Administrative districts on the map are not limited to Korea and may include foreign administrative districts.

The map management module 25 also provides a list of stores that can be sold among stores included in the 3D street map selected by the seller to the store client 50 side.

The map management module 25 receives an application target for sale from a list of stores from a seller. When a pre-sale application store is selected, the map management module 25 newly registers the owner information of the store as a member ID of the seller. In addition, store sales information including the identification code of the sold store, the identification code of the 3D street map where the store is located, the product classification code for the store, and the regional classification code for the store are stored in the 3D street map DB 31. Register.

When the pre-sale application for the store is completed, the seller can register information of the product to be sold in the store through the product registration page provided by the live commerce server 20, and the registered product information is stored in the store DB 35 It can be built integrally.

The sale of the store can be made for a fee or for free. In the case of a fee, the sale price of the store may be appropriately determined in consideration of the number of users visiting the 3D street map and the daily cumulative number of avatars passing through the store.

It is also possible for a pre-sale store to be traded between sellers. To this end, the live commerce server 20 may provide a store transaction page for trading stores located on a 3D distance map between sellers. The price of the traded store may be appropriately determined in consideration of the number of users visiting the store and the daily cumulative number of avatars passing through the store.

To this end, it is preferable that the map management module 25 records and manages the accumulated number of visitors according to a period of time for each store, the number of daily avatar passages in the distance at which the store is located, and the like in the 3D distance DB 31.

The live commerce service providing system 10 according to an embodiment of the present invention may further include a video storage module 26.

The video storage module 26 receives a video or video recorded and edited in real time for promotion of a store or product from the store client 40 and stores it in the multimedia DB 33. In another example, the video storage module 26 may receive a video captured in real time from professional video recording equipment installed in a store and store it in the multimedia DB 33. In addition, it is obvious that the video can be edited through a video editing program installed on another computer of the seller and then uploaded to the live commerce server 20 on another computer.

The video storage module 26 is not essential, but for fast and efficient sound mixing, sound data of the video may be separately separated and stored in the multimedia DB 33. In this case, when the multimedia mixing output module 22 mixes a plurality of moving picture sounds, it is possible to reduce the computational load of the processor due to separating the sound data from the moving picture data by using the separately separated sound data.

Meanwhile, in another embodiment of the present invention, the 3D map providing module 21 may convert a 3D distance map into a 2D map and provide it to the user client 40.

8 is a screen showing an example of a 2D map 400 that may be provided to the user client 40.

As illustrated, the 2D map 400 may be formed as a screen in which video display windows of stores included in the 3D street map 100 are integrated in a matrix (checkerboard) form.

The video display windows of each store are arranged in a checkerboard pattern, and the video display window in the center is the largest and has excellent visibility, and the video display window decreases as the video display window decreases as it moves away from the center. I can.

Each video display window can play a video provided by a corresponding store. Of course, you can play a video in only a few video display windows centered on the center. Even in this case, a plurality of video sounds may be mixed and output so that the sound of the video output through the video display window located in the center is heard the loudest, and the sound output through the video display window becomes smaller as the video display window is farther from the center. have. Since the mixing of the moving picture sound has already been described in detail, a repetitive description will be omitted.

The 2D map 400 can be scrolled up, down, left and right. Therefore, the user can change the shops displayed on the screen through the touch operation of the screen. Unlike the 3D street map, the 2D map 400 has an advantage in that it is possible to quickly and easily move a store. The 2D map 400 is substantially the same as the 3D street map except that the video display window of each store is changed to a matrix form. Accordingly, when a specific video display window is selected, the e-commerce page 300 of the corresponding store may be provided to the user client 40. In addition, text or voice chat for bargaining with sellers is also possible.

According to an embodiment, the 3D distance map providing module 21 according to the present invention may provide a skin function for a 3D distance map. That is, the 3D distance map providing module 21 may variably generate a 3D distance map according to a distance skin selected by the user. Skins for 3D street maps can be selected from various options such as traditional streets and European themes. The skin may be stored and managed in the 3D distance map DB 31.

The live commerce service according to the present invention may include various additional functions in addition to the above-described configuration.

For example, a point system may be provided that can be used for electronic payment for products, purchase of avatar items, application for sales in stores, and transactions in stores. That is, the user can use the points when charging points on the point charging page provided by the live commerce server 20 and then using the points when using various paid services or when paying for product prices.

As another example, in addition to shopping while moving an avatar on a 3D street map, a quick move service may be provided that allows immediate movement to a street where stores registered in favorites are located.

As another example, ranks may be assigned to 3D street maps according to the number of visits by users. In this case, the user may select a 3D distance map to which he/she will enter by referring to the rank information.

As another example, a list of corresponding stores may be provided by categorizing only stores performing live broadcasting or stores conducting various discount events among all stores. In this case, the user may select a specific store and move directly to the street on the 3D street map where the store is located, or to the e-commerce page of the store.

As another example, an event voice message on the premise of paying a predetermined advertisement fee to stores that want to promote the event is sent to the clients 40 of all users whose avatars are located on the 3D street map where the store is located or a predetermined radius based on the store A service that can be transmitted to the clients 40 of users where avatars are located may be provided.

As another example, a list of 3D street maps that a user can enter may be provided by being classified according to an area or product classification. In this case, the user can easily select a 3D street map to which he/she will enter.

As another example, the 3D street map may include a culture plaza. The Culture Plaza corresponds to a kind of online theater, and an online performance video can be output in real time through the online theater. The Cultural Plaza can be used as an online channel for local cultural artists to communicate with the audience. To this end, the video storage module 26 may store a performance video provided by a performer in the multimedia DB 33. In addition, the multimedia mixing output module 23 may stream the performance video stored in the multimedia DB 33 to the video display window provided in the culture plaza when the avatar enters the culture plaza.

As another example, the 3D street map may include a community center. The community center can be used as a space to hold small events such as reunions and social gatherings. That is, after entering the community center through the avatar, the person enters the small room that he is interested in, and the room can exchange information and share interests with other avatars through chat.

Hereinafter, the core features of the live commerce service method according to the embodiment of the present invention will be described based on the above description.

9 is a process of displaying a 3D distance map and an avatar in a live commerce service method according to an embodiment of the present invention, and a process of streaming a video through a video display window displayed on the 3D distance map and mixing the sound of the video in perspective Is a flow chart showing.

Referring to FIG. 9, first, a user installs a user client 40 in his terminal in step S10. The terminal may be a mobile device such as a smart phone. Then, the user obtains an ID and password through membership registration in step S20.

The live commerce server 20 provides an avatar management page after the user's membership registration is completed, receives avatar selection information, and stores the user's avatar information in the avatar DB 32 through the database server 30. Later, the user may additionally purchase an avatar or purchase an item to decorate the avatar through the avatar management page provided by the live commerce server 20.

The live commerce server 20 receives selection information of a 3D street map for shopping from the user in step S40 after the user's membership registration and avatar designation are completed.

The live commerce server 20 reads the 3D distance map selected by the user in step S50 from the 3D distance map DB 31 through the database server 30 and transmits it to the user client 40.

The live commerce server 20 also transmits the avatar image designated by the user in step S60 to the user client 40 side.

When the 3D distance map and the avatar are transmitted to the user client 40 in steps S50 and S60, the 3D distance map and the avatar are graphically displayed on the screen of the user client 40 (see FIG. 3).

Preferably, in the 3D street map, stores are arranged along the streets, and a video display window is assigned to each store (see FIG. 2). The size and frame of the video display window are defined in perspective. That is, the video display window of a nearby store has a larger frame size than a store that is far away. In addition, in the video display window, the upper and lower edges are inclined toward the central point of the perspective method to give a sense of perspective, and the length of the left and right edges decreases as the distance of the store increases.

The live commerce server 20 also receives the identification codes of stores displayed on the current 3D street map screen from the user client 40 in step S70. For example, if the number of stores displayed on the 3D street map screen is 10, identification codes for 10 stores are transmitted.

The live commerce server 20 also searches the multimedia DB 33 through the database server 30 using the identification codes of the stores in step S80 and reads the video stored in real time or recorded by each store. In addition, the live commerce server 20 streams videos of each store to the user client 40 side. Also, according to the location of the avatar of the user and the distance of each store, the sound of the videos is mixed in perspective, and the mixed sound data is synchronized with the streaming of the video and transmitted to the user client 40 side.

In step S80, the video and sound are played in perspective on the video display window of each store included on the 3D distance map displayed on the user client 40. That is, based on the user's avatar, the video of a nearby store is larger and has better visibility, and the sound is relatively loud. Through this, users can feel a vivid sense of reality as if they are in the middle of the market. Since the technical matters related to the perspective output of moving pictures and sounds have already been described, repetitive descriptions are omitted.

The live commerce server 20 receives the location information of the avatar from the user client 40 in step S90 after transmitting the video and sound data of each store. Preferably, the location information of the avatar is received periodically.

The live commerce server 20 also determines whether there is a movement of the avatar in step S100. The movement of the avatar occurs when the user moves the avatar on the 3D distance map.

If it is determined that there is a movement of the avatar's location, the live commerce server 20 determines whether there is a change in the store in step S110. The change in the store refers to a case where there is a change in the store included on the 3D street map. In other words, if the store disappears or a new store appears as the avatar moves, it is considered that the store has changed.

When it is determined that there is a change in the store, the live commerce server 20 shifts the process to step S70. Accordingly, the live commerce server 20 receives the identification codes of stores included on the current 3D street map (step S70), and records real-time or recorded videos of each store stored in the multimedia DB 33. It identifies, streams the video of each store to the user client 40 side, and simultaneously mixes the sound of each video in perspective, synchronizes with the streaming of the video, and transmits it to the user client 40 (step S80).

Then, the user client 40 plays the video on the video display window of each store displayed on the screen and simultaneously outputs the sound of the mixed video in perspective through the speaker of the terminal.

As such, transmission of video and sound data is continuously changed according to the movement of the avatar, so that the user can enjoy shopping while enjoying a vivid sense of reality while moving around the store using his avatar.

In the present invention, it is obvious that steps S70 to S110 are repeated whenever the avatar moves on the 3D distance map.

10 is a flowchart showing a flow of a caller method provided in a method for providing a live commerce service according to an embodiment of the present invention.

Referring to FIG. 10, first, the seller installs a store client 40 in his terminal in step P10. Preferably, the terminal may be a mobile device such as a smartphone. Then, the seller obtains a store ID and password through membership registration in step P20.

The live commerce server 20 also provides the store sales page to the store client 50 in step P30 to receive the store sales application information and store it in the 3D street map DB 31.

The store sales request information includes at least information such as an identification code of a three-dimensional street map in which a store to which a store request is made is located, a store identification code, an area classification code to which the store belongs, and a product classification code mainly sold by the store.

The live commerce server 20 also provides a product registration page to the store client 50 in step P40 to receive various product information handled by the store and store it in the store DB 35. Product information includes information such as product classification, product name, product price, product detail description, product image or video, payment information, delivery information, return information, inventory information, and stocking date. Of course, product information can be added or changed.

The live commerce server 20 also receives the video recorded or edited in real time at the store in step P50 from the store client 50, matches the store's identification code, and stores it in the multimedia DB 33. In some cases, the video may be transmitted through professional video recording equipment or other computer terminals.

The live commerce server 20 also streams the video stored in the multimedia DB 33 to the user client 40 where the store is exposed on the 3D distance map in step P60, and at the same time streams the sound of the video. The sound of the sound and the perspective are mixed, and the mixed sound data is synchronized with the streaming of the video and transmitted to the user client 40 side.

The live commerce server 20 also determines in step P70 whether there is one or more avatars near the store.

If the judgment in step P70 is YES, the process moves to step P80, and if the judgment in step P70 is NO, the progress of the process is held.

In step P80, the live commerce server 20 transmits a caller interface screen (see FIG. 5) displaying avatars around the store to the store client 50 side.

The live commerce server 20 also receives at least one avatar selection information and a caller chat request on the caller interface screen in step P90. The caller chat request may be a text chat request or a voice chat request.

As shown in FIG. 5, the caller interface screen may include an avatar selection interface, a TEXT button for requesting text chat, and a VOICE button for requesting voice chat.

The live commerce server 20 may receive an invitation message from a seller when receiving a caller chat request. The invitation message may include product discount information or product introduction information.

The live commerce server 20 also transmits a chat invitation message to the client 40 of the user who owns the avatar selected by the seller in step P100.

The live commerce server 20 also opens a text or voice chat room for the user and the seller who responded to the invitation in step P110, and the text provided by the user or the seller between the user client 40 and the store client 50 in step P120 Or, it transmits a voice chat message to the other's client in real time.

Through the above chat service, the seller can sell products through price bargaining by attracting users in the vicinity of online stores as customers, similar to the offline market.

Meanwhile, according to another embodiment of the present invention, text messages and voice messages for a caller may be transmitted without opening a chat room. That is, it is possible to transmit a text message or a voice message for the caller to the client 40 of each user who owns the avatar displayed on the caller interface screen. Of course, it is also possible to designate an avatar to deliver a text message or voice message for the caller.

11 is a flowchart illustrating a flow of a method for purchasing a product by a user provided in a method for providing a live commerce service according to an embodiment of the present invention.

Referring to FIG. 11, the live commerce server 20 determines whether there is a product inquiry or a chat request for bargaining on the 3D distance map displayed to the user client 40 in step Q10.

An example of an interface for requesting a chat is shown in FIG. 6. The chat request may be a text chat request or a voice chat request. After watching the video output through the video display window in front of a specific store, the user can call the user chat interface and request text chat or voice chat for inquiries about products sold in the store or bargaining for prices. Text chat is possible by selecting the TEXT button, and voice chatting is possible by selecting the VOICE button.

If the determination in step Q10 is YES, the live commerce server 20 proceeds to step Q20 and transmits a chat invitation message to the store client 50 side.

The live commerce server 20 also opens a text or voice chat room for sellers and users who have responded to the invitation in step Q30.

The live commerce server 20 also transmits a text or voice message provided by a user or a seller between the user client 40 and the store client 50 in step Q40 to the counterpart's client in real time.

When the chat room is opened in step Q30, the user may ask the seller a question about the product, receive an answer, and proceed with a price bargain if he wishes to purchase the product.

After step Q40, the live commerce server 20 determines whether there is a purchase request from the user in step Q45. To request a purchase, the seller can provide a purchase link through the chat room. If there is a purchase request, the live commerce server 20 may provide the e-commerce page to the user client 40 by performing the process to step Q70 to be described later. Through this process, users can be immediately directed to purchase products during chat.

The live commerce server 20 also determines whether the chat has ended in step Q50. If the chat has not ended, the process returns to step Q40. On the other hand, when the chat is ended, the process proceeds to step Q60.

On the other hand, if it is determined that there is no chat request in step Q10, the live commerce server 20 proceeds to step Q60 to determine whether there is a selection of an e-commerce connection link.

In one embodiment, the e-commerce connection link may be provided on a video display window of a store, but the present invention is not limited thereto.

When the determination in step Q60 is YES, the live commerce server 20 transmits an e-commerce page as shown in FIG. 7 in step Q70 to the user client 40 side.

The e-commerce page is configured by using product information of a store registered in the product DB 35. The e-commerce page includes a list of products available for purchase, and may include an interface for bargaining chat, an electronic payment interface, and an overcharge payment interface.

The live commerce server 20 also determines whether there is a request for detailed product information in step Q80. The request for detailed product information is possible by selecting a specific product included in the product list of the e-commerce page.

When the request for detailed information on a specific product is confirmed, the live commerce server 20 searches the store DB 35 in step Q90 to read the detailed information of the corresponding product, configures the product detail information page, and then the user client 40 To the side.

The live commerce server 20 also determines whether there is a payment request on the product detail information page in step Q100.

When it is determined that there is a payment request, the live commerce server 20 processes payment in step Q110.

On the other hand, when the price of the product is discounted by the user's price bargaining, the live commerce server 20 may process an overcharge payment in step Q110.

In addition, if there is no request for detailed product information in step Q80, the live commerce server 20 may shift the process to step Q100. This is because a user can make a decision to purchase a product in the process of chatting with a seller without inquiring about detailed product information and request payment immediately.

In the present invention, the delivery of the payment-completed product is quickly performed through a local local delivery network. To this end, it is preferable that the delivery company for the product is designated as a delivery company in the region to which the store belongs. Local delivery companies are built into a database in advance, so that when ordering products, they can be matched with stores based on the address of the store.

The live commerce service method according to the present invention is not limited only to those explicitly described using a flowchart. Therefore, it is obvious to those of ordinary skill in the art that a service method that is clearly understood from the description of the live commerce service system may also be an embodiment of the method for providing a live commerce service.

The live commerce service system and method according to the present invention can be modified in various forms from a user interface and technical point of view.

According to one aspect, the avatar may not be displayed when the user moves on the 3D distance map. For example, the user may select whether to display an avatar on the avatar management page. If the user selects not to display the avatar, the avatar may not be displayed on the 3D distance map. In this case, when the 3D distance map is output through the user client 40, it may be output as a 3D image from the perspective of the user. In addition, the user location information on the 3D distance map based on the user's perspective may be transmitted to the live commerce server 20 by replacing the avatar location information. The location information of the user's perspective is the coordinates of the point where the user's perspective is located when the 3D distance map is mapped to the 2D distance map.

According to another aspect, the user client 40 may perform the function of the multimedia mixing output module 22 to distribute the load of the server. In this case, the live commerce server 20 reads the video of each store included on the 3D distance map currently output on the user client 40 from the multimedia DB 33 and streams it to the user client 40. I can. In this case, the multimedia mixing output module 22 may be replaced with a multimedia streaming module, and the multimedia streaming module reads the video of each store displayed on the 3D distance map from the multimedia DB 33 and through the network 60 It can stream to the user client 40 side. Then, the user client 40 may distort and play the video streamed through the video display window of each store displayed in perspective on the 3D distance map to fit the video display window. In addition, the user client 4) assigns a mixing weight to each video sound based on the avatar location or the location of the user's point of view and the distance of each store according to the user screen interface, and the weight given to the sound of each streamed video. According to the mixing, the mixed sound can be output in perspective through the user terminal.

The system and method for providing a live commerce service according to the present invention can create the following useful effects.

First, from the seller's point of view, it is possible to respond immediately when visiting a customer online. In addition, it is possible to deliver real-time comments related to special events, sales, and promotions to customer avatars passing around the store. In addition, it is possible to sell the lowest price online because it is possible to sell an overcharge that was not possible in the existing online sales. In addition, market merchants, small business owners, agricultural and fishing village producers, processing companies, manufacturers, interior companies, etc., who are relatively old or who are not familiar with online sales, can easily use it. It is also possible to trade a store like a real estate transaction. In addition, similar industries can gather together to compete in good faith, which can increase the effect of attracting customers. In addition, unlike the existing open market, there is an advantage in that it is easy to promote and sell new products and services without going through a search word.

Next, from a buyer's point of view, a sense of trust is increased through product inquiries and immediate answers that appear to have visited an offline store through online, and real product images that have not been manipulated by Photoshop. In addition, you can enjoy the pleasure of walking around a real market in a convenient place. In addition, the price can be reduced through dialogue with the seller, so it is possible to purchase products at a lower price than the lowest online price. In addition, buyers who are not familiar with online can easily purchase through account transfer, card payment, and in-person payment (if possible) through conversation. In addition, there are discoveries about new products and services, and memories of being together. Online purchase is possible only by searching for items that the buyer knows, but through this service, the seller can easily find recent trends or new products/services that he does not know, such as "Please recommend fresh fruits that are good to eat these days." You can find out and buy it. In addition, like a market that was led by mother's hand as a child, it is possible to share memories that mother and child can explore, view and buy together online. In addition, it is possible to experience various sellers, products, and descriptions, free from the phenomenon that only the same product with marketing focus is continuously searched when searching for online products. In addition, there is the convenience of gathering among similar business types to compare and buy more. In addition, it is possible to meet directly with producers such as farmers and manufacturers, so it is possible to reduce the purchase price through distribution simplification. In addition, various meetings are possible through a meeting space (video meeting) where you can have a meeting with acquaintances in an online space, a chat conversation mode through an avatar, a seminar mode, and a performance mode. In addition, relationships with lost people can be formed through real-time conversation and chat rather than through manipulated photos and texts like SNS.

In the above, although the present invention has been described by a limited embodiment and drawings, the present invention is not limited thereto, and the technical idea of the present invention and the following will be described by those of ordinary skill in the art to which the present invention pertains. It goes without saying that various modifications and variations are possible within the equal scope of the claims.

Claims (26)

A three-dimensional street map DB that stores a three-dimensional street map in which multiple stores are displayed on one side of the street and a video display window is assigned to each store, an avatar DB that stores user's avatar information, and the store's identification code and video transmitted from the store A database server including the stored multimedia DB; And
It includes a live commerce server that is connected to enable data transmission and reception with a user client and a store client through a network, and provides a live commerce service by interworking with the database server,
The live commerce server,
3 receiving a map identification code and an avatar location from a user client, and outputting a 3D distance map corresponding to the map identification code and a user's avatar through the user client using the 3D distance map DB and the avatar DB A dimensional distance map providing module; And
A plurality of videos corresponding to the identification codes of each store included in the 3D street map are read from the multimedia DB, and a plurality of videos are output through the video display window of each corresponding store, and the avatar location and the distance of the store are displayed. Including; a multimedia mixing output module for mixing the video sound of each store in perspective and outputting through a user client accordingly,
The 3D distance map providing module, when outputting the video display window of each store included in the 3D distance map, outputs a video display window of each store having a frame with perspective in perspective based on the user's avatar location. Composed,
The multimedia mixing output module distorts and outputs the video data of the store to conform to the frame standard of the perspective of each video display window, and increases the mixing weight for the video sound of the store as the distance from the avatar location increases. Live commerce service providing system, characterized in that configured to be relatively reduced.
delete delete delete The method of claim 1,
When the location of the avatar of the user corresponds to the location of the store included in the 3D street map, a caller text message or a caller voice message for the user's avatar is received from the store client, and the caller text message or a caller voice message is sent to the store client. A system for providing a live commerce service, further comprising: a transaction chat module configured to output to a user client side corresponding to the user's avatar.
The method of claim 5, wherein the transaction chat module,
And transmitting the caller text or caller voice message to a user client side corresponding to the avatar of a plurality of users located within a predetermined distance based on the location of the store.
The method of claim 5 or 6, wherein the transaction chat module,
When the location of the avatar of the user corresponds to the location of the store included in the 3D distance map, a query text or query voice message including a product price inquiry or price bargaining inquiry is received from the user client, and the query text or query Output a voice message to the corresponding store client side,
And a system configured to transmit the query text message or the answer text message or the answer voice message to the query voice message from the store client to a corresponding user client.
The method of claim 7, wherein the transaction chat module,
A query text message, a query voice message, an answer text message, or an answer voice message transmitted between the user client and the store client is simultaneously transmitted to the user client side corresponding to the avatar of the user located at a predetermined distance based on the location of the store. Live commerce service provision system.
The method of claim 1,
When the location of the avatar of the user corresponds to the location of a store included in the 3D street map, an e-commerce access link is provided to the user client to purchase a product of the store, and the e-commerce access link is selected An e-commerce module configured to provide an e-commerce page including product information to the user client and to process an electronic payment for a product purchase request of a user through the e-commerce page; and a live commerce service comprising: Delivery system.
The method of claim 1,
The multimedia mixing output module generates a two-dimensional map in which a plurality of video display windows allocated for each of a plurality of stores included in the three-dimensional distance map are arranged two-dimensionally according to a two-dimensional map transmission request from a user client, and
The video of the store corresponding to each video display window allocated to the 2D map is read from the multimedia DB and played, and the video sound of each store is mixed in perspective according to the distance of the store based on the center of the 2D map. Live commerce service providing system, characterized in that configured to output through a user client.
The method of claim 1,
A system for providing a live commerce service, further comprising: a video storage module for receiving real-time video or recorded edited video from the shop client for product promotion of the shop and storing it in the multimedia DB.
The method of claim 1,
Further comprising a map management module for generating and managing the 3D distance map DB,
The map management module provides a store sales page to the store client side, and receives designation of at least one of a 3D street map in which a store is to be entered and stores included in the 3D street map through the store sales page, and a seller The live commerce service providing system, characterized in that configured to match the identification code of the store designated by the store and the identification code of the 3D street map including the corresponding store with seller information and store them in the 3D street map DB.
(a) The database server displays a 3D street map DB in which a plurality of stores are displayed on one side of the street and a video display window is allocated for each store, an avatar DB in which user's avatar information is stored, and a store identification Building a multimedia DB in which the code and the video transmitted from the store are stored;
(b) The live commerce server receives the map identification code and the avatar location from the user client, and uses the 3D distance map DB and the avatar DB to generate a 3D distance map corresponding to the map identification code and the user's avatar. Outputting through the user client;
(c) reading, by the live commerce server, a plurality of videos corresponding to the identification codes of each store included in the 3D distance map from the multimedia DB; And
(d) the live commerce server outputting a plurality of videos through a video display window of each corresponding store, mixing the video sound of each store in perspective according to the avatar location and the distance of the store, and outputting through the user client Including ;,
In the step (b), the live commerce server displays a video display window of each store having a frame with a sense of perspective in outputting the video display window of each store included in the 3D distance map based on the user's avatar location. Display in perspective,
In the step (d), the live commerce server distorts and outputs the video data of the store to fit the standard of the frame with the perspective of each video display window. As the distance from the avatar location increases, the store's video A method for providing a live commerce service, comprising relatively reducing a mixing weight for sound.
delete delete delete The method of claim 13,
(e1) receiving, by the live commerce server, a caller text message or a caller voice message for the user's avatar from a store client when the position of the user's avatar corresponds to the position of a store included in the 3D street map; And
(e2) outputting, by the live commerce server, the caller text message or the caller voice message to a user client corresponding to the user's avatar.
The method of claim 17,
In the step (e2), the live commerce server transmits the caller text or the caller voice message to a user client side corresponding to an avatar of a plurality of users located within a predetermined distance based on the location of the store. Delivery method.
The method of claim 17 or 18,
(f1) The live commerce server, when the location of the avatar of the user corresponds to the location of a store included in the 3D street map, a query text message or a query voice message including a product price inquiry or a price bargain inquiry from the user client Receiving and outputting the query text or query voice message to a corresponding store client; And
(f2) the live commerce server, transmitting the query text message or the answer text message or the answer voice message to the query voice message from the store client to a corresponding user client; Delivery method.
The method of claim 19,
The live commerce server transmits a query text message, a query voice message, a reply text, or an answer voice message transmitted between the user client and the store client to the user client side corresponding to the avatar of the user located at a predetermined distance based on the location of the store. Live commerce service providing method, characterized in that transmitting at the same time.
The method of claim 13,
(g1) the live commerce server, when the location of the avatar of the user corresponds to the location of the store included in the 3D street map, providing an e-commerce connection link to the user client to purchase the product of the store ;
(g2) providing, by the live commerce server, an e-commerce page including product information to the user client when the e-commerce connection link is selected; And
(g3) processing, by the live commerce server, an electronic payment for a product purchase request of a user through the e-commerce page.
The method of claim 13,
(h1) The live commerce server generates a two-dimensional map in which a plurality of video display windows allocated for each of a plurality of stores included in the three-dimensional street map are arranged two-dimensionally according to a request for a two-dimensional map transmission from the user client. Step to do;
(h2) reading, by the live commerce server, a video of a store corresponding to each video display window allocated to the 2D map from a multimedia DB and playing it; And
(h3) the live commerce server, mixing the video sound of each store in perspective according to the distance of the store based on the center of the 2D map and outputting it through a user client; How to provide commerce services.
The method of claim 13, further comprising the step of: receiving, by the live commerce server, a real-time video or recorded edited video from a store client for product promotion of a store and storing it in the multimedia DB. How to provide live commerce service.
The method of claim 13,
(i1) the live commerce server providing a store sales page to a store client side;
(i2) receiving, by the live commerce server, designating at least one of a 3D street map in which a store is to be entered and stores included in the 3D street map through the store sales page; And
(i3) matching, by the live commerce server, the identification code of the store designated by the seller of the store and the identification code of the 3D street map including the corresponding store with seller information and storing it in the 3D street map DB; further Live commerce service providing method comprising a.
(a) The database server stores a 3D street map DB that stores a 3D street map in which a plurality of stores are displayed on one side of the street and a video display window is assigned to each store, and stores identification codes and videos transmitted from the store. Building a multimedia DB;
(b) The live commerce server receives a map identification code from a user client, and uses the 3D distance map DB to generate a 3D distance map corresponding to the map identification code through the user client, from a user's perspective. Outputting to;
(c) reading, by the live commerce server, a plurality of videos corresponding to the identification codes of each store included in the 3D distance map from the multimedia DB; And
(d) The live commerce server outputs a plurality of videos through the video display window of each corresponding store, mixes the video sound of each store in perspective based on the distance of the store based on the user's perspective, and outputs it through the user client. Including;
In the step (b), the live commerce server displays a video display window of each store having a frame with a sense of perspective when outputting the video display window of each store included in the 3D distance map, based on the user's point of view. Display,
In the step (d), the live commerce server distorts and outputs the video data of the store to conform to the standard of the frame with the perspective of each video display window, and the video of the store increases as the distance increases from the user's point of view. A method of providing a live commerce service, comprising relatively reducing a mixing weight for sound.
(a) The database server stores a 3D street map DB that stores a 3D street map in which a plurality of stores are displayed on one side of the street and a video display window is assigned to each store, and stores identification codes and videos transmitted from the store. Building a multimedia DB;
(b) The live commerce server receives a map identification code from a user client, and uses the 3D distance map DB to generate a 3D distance map corresponding to the map identification code through the user client, from a user's perspective. Outputting to;
(c) reading, by a live commerce server, a plurality of videos corresponding to the identification codes of each store included in the 3D distance map from the multimedia DB and transmitting them to the user client; And
(d) the user client outputting a plurality of videos through a video display window of each corresponding store, and mixing and outputting the video sound of each store in perspective based on the distance of the store based on the user's point of view; and ,
In the step (b), the live commerce server displays a video display window of each store having a frame with perspective in perspective based on the user's point of view when outputting the video display window of each store included in the 3D distance map and,
In the step (d), the user client distorts and outputs the video data of the store to meet the standard of the frame with the perspective of each video display window, and the video sound of the store increases as the distance increases from the user's perspective. A method of providing a live commerce service, characterized in that relatively reducing a mixing weight for a live commerce service.

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