WO2022019441A1 - System and method for providing live commerce service - Google Patents

Abstract

A system and a method for providing a live commerce service are disclosed. A system according to the present invention comprises: a database server including a three-dimensional distance map DB, an avatar DB, and a multimedia DB in which a video transmitted from a store is stored; and a live commerce server linked with the database server to provide a live commerce service. The live commerce server reads, from the multimedia DB, a plurality of videos corresponding to an identification code of each store included in the three-dimensional distance map, outputs same through a video display window of each store corresponding to the plurality of videos, and mixes the video sound of each store so that same has perspective, according to the location of an avatar and the distance to the store, and thus outputs same through a user client.

Description

Live commerce service provision system and method

This application claims priority based on Korean Application No. 10-2020-0089747 filed on July 20, 2020, and all contents disclosed in the specification and drawings of the application are incorporated herein by reference.

The present invention relates to a system and method for providing an online e-commerce transaction, and more particularly, to a system and method for providing a live commerce service in which a real-time live broadcast method is combined with an e-commerce transaction.

Online e-commerce has grown rapidly with the development of the Internet. Recently, with the rapid development of mobile Internet and smart phone technologies, the e-commerce market is rapidly reorganizing into a mobile environment.

Live commerce refers to a form of e-commerce that introduces and sells products to viewers through real-time video streaming. As e-commerce is added to live, which means real-time, it can be defined as a combination of online shopping and broadcasting.

Consumers get information about products while watching Internet broadcasts, and hosts and viewers exchange opinions with each other. And, you can pay for the goods directly on the broadcast page.

Live commerce is the conversion of home shopping channels online. However, it is different from home shopping channels. The biggest difference is the direction. In home shopping channels, information delivery is one-sided. Of course, some home shopping channels collect and respond to viewers' opinions through text messages. However, in live commerce, information exchange is much more active and dynamic than home shopping channels.

For example, in live commerce that sells laptops, a game is played in a place where everyone is watching according to the request of the viewer. In addition, the weight of the product is placed on a scale and measured directly. Sometimes, when a streamer gives false information, the mistake is immediately corrected by the viewers.

Another difference in live commerce is that the composition of broadcast content is free compared to home shopping channels. Home shopping channels are organized by some famous show hosts. On the other hand, in live commerce, broadcasts are freely decorated according to the sellers' wishes. In addition, although home shopping channels are subject to legal regulations due to the nature of broadcasting, live commerce is relatively free from legal regulations like other online services. Therefore, live commerce is more fun and interesting than home shopping channels. A variety of experts from all walks of life, such as brand officials and influencers, rather than professional broadcasters, appear, and their speech is free and the level is high.

On the other hand, the e-commerce market in Korea is monopolized by a few companies that provide open market platforms. The monopoly of the open market platform is causing various harms.

The first is the huge advertising expenditure. Consumers mostly end their purchase on the product page they see first in search results. Therefore, sellers spend competitively on keyword advertising in order to raise the exposure position of their products to the top. If you don't pay for advertising, it's almost impossible to expose the product itself.

Second, the pricing mechanism based on supply and demand does not work. Despite being an online platform, product prices are implicitly determined by collusion between vendors. Popular products that spend a lot of money on advertising often have the same price regardless of the seller.

The third is information distortion. Most consumers make sales decisions based on product sales and user reviews. However, user reviews are sometimes written by PR companies, and sales companies generate virtual sales to increase product sales than they actually are.

The purpose of the open market platform is to make it easy for anyone to participate in e-commerce by connecting sellers and buyers. However, since open market platforms are causing various harms through monopolization of product sales channels, they are now becoming an obstacle to free e-commerce.

On the other hand, the rapid growth of the e-commerce market has a dark side: the rapid decline of the traditional market. A traditional market is a space that has served as a local distribution function and helps local residents communicate. Historically, it was a place where agricultural and livestock products were exchanged and industrial products were regularly sold. It was also a place where information was exchanged and the culture of the local community was created.

However, as e-commerce rapidly spreads and large marts and large supermarkets (SSMs) are popping up everywhere, traditional markets are gradually losing their vitality. Traditional markets are losing their place both online and offline.

The gradual disappearance of traditional markets is not just a matter of losing a place to buy. It also means the loss of a place where the life and culture of our community are melted. Therefore, revitalizing the traditional market means not only creating a space for economic activity, but also the revival of the value of a place that creates local culture. Therefore, traditional markets need to be protected and actively fostered.

The present invention was created under the background of the prior art as described above, and it is to organically graft a live commerce service to a traditional market using information and communication (IT) technology.

A traditional market is a space where you can walk through the streets to get product information and shop through the five senses. A traditional market is a dynamic space with unique fun of shopping such as conversations with shoppers and bargaining with solicitors. The present invention intends to realize the fun of traditional market shopping as it is online through live commerce.

Another object of the present invention is to provide a lively sense of presence as if walking through the streets of a traditional market to users who enjoy shopping using a three-dimensional street map and video streaming and sound mixing technology, audio-visually.

A live commerce service providing system according to the present invention for achieving the above technical problem is a three-dimensional street map DB in which a plurality of stores are displayed on one side of a street and a three-dimensional street map in which a video display window is allocated for each store, a three-dimensional street map DB, a user's a database server including an avatar DB in which avatar information is stored, and a multimedia DB in which an identification code of a store and a moving picture transmitted from the store are stored; and a live commerce server that is connected to a user client and a store client to transmit and receive data through a network, and provides a live commerce service by interworking with the database server.

Preferably, the live commerce server receives a map identification code and an avatar location from a user client, and uses the 3D street map DB and the avatar DB to provide a 3D street map corresponding to the map identification code and an avatar of the user. a three-dimensional distance map providing module for outputting through the user client; and reading a plurality of moving images corresponding to the identification codes of each store included in the 3D street map from the multimedia DB, outputting the plurality of moving images through the video display window of each store corresponding to the location of the avatar and the distance of the store A multimedia mixing output module that mixes the video sound of each store in perspective and outputs it through the user client according to it; may include.

Preferably, the 3D street map providing module may be configured to output the video display window of each store in perspective based on the location of the user's avatar when outputting the video display window of each store included in the 3D street map. .

Preferably, the multimedia mixing output module may be configured to distort and output the video data of the store to conform to the standard of each video display window output with the perspective.

Preferably, the multimedia mixing output module may be configured to relatively decrease the mixing weight of the video sound of the store as the distance from the location of the avatar increases.

According to one aspect, the live commerce service providing system may be configured to receive a solicitation text or solicitation voice message for the user avatar from the store client when the location of the user's avatar corresponds to the location of a store included in the 3D street map. and a transaction chatting module configured to receive and output the solicitation text or solicitation voice message to the user client side corresponding to the user avatar.

Optionally, the transaction chatting module may be configured to transmit the solicitation text or solicitation voice message to the user client side corresponding to a plurality of user avatars located within a predetermined distance based on the location of the store.

Optionally, the transaction chatting module is, when the location of the user's avatar corresponds to the location of a store included in the three-dimensional street map, a query text or a query voice message including a product price inquiry or price bargaining inquiry from the user client is configured to receive, output the query text or query voice message to a corresponding store client side, and transmit an answer text message or an answer voice message to the query text message or query voice message from the store client to the corresponding user client side can

Optionally, the transaction chatting module is configured to send a query text message, a question voice message, an answer text message, or an answer voice message transmitted between the user client and the store client to a user corresponding to a user avatar located at a predetermined distance based on the location of the store. It can be configured to transmit concurrently to the client side.

According to another aspect, in the live commerce service providing system, when the location of the user's avatar corresponds to the location of the store included in the 3D street map, the e-commerce connection link for purchasing the product of the corresponding store to the user client side and providing an e-commerce page including product information to the user client side when the e-commerce access link is selected, and processing an electronic payment for a user's product purchase request through the e-commerce page. module; may further include.

Optionally, the multimedia mixing output module generates a two-dimensional map in which a plurality of video display windows allocated to a plurality of shops included in the three-dimensional street map are two-dimensionally arranged in response to a user client's request for two-dimensional map transmission can do.

In this case, the multimedia mixing output module reads and plays the video of the store corresponding to each video display window assigned to the two-dimensional map from the multimedia DB, and plays it according to the distance of the store based on the center of the two-dimensional map. It may be configured to mix the video sound of each store in perspective and output it through the user client.

According to another aspect, the live commerce service providing system further includes a video storage module for receiving a video shot or recorded and edited video in real time from the store client for product promotion in the store and storing it in the multimedia DB. can do.

According to another aspect, the live commerce service providing system may further include a map management module for generating and managing the 3D street map DB.

Preferably, the map management module provides a store sale page to the store client side, and designates at least one of a three-dimensional street map in which a store will be located and a store included in the three-dimensional street map through the store sale page. receiving, matching the identification code of the store designated by the seller and the identification code of the three-dimensional street map including the store with the seller information, and storing it in the three-dimensional street map DB.

A live commerce service providing method according to the present invention for achieving the above technical problem is, (a) a 3D street map DB in which a 3D street map is stored in which a plurality of shops are displayed on one side of a street and a video display window is allocated for each shop , constructing an avatar DB in which the user's avatar information is stored, and a multimedia DB in which an identification code of a store and a moving picture transmitted from the store are stored; (b) receiving a map identification code and an avatar location from a user client, and using the 3D street map DB and the avatar DB, a 3D street map corresponding to the map identification code and an avatar of the user through the user client outputting; (c) reading a plurality of moving pictures corresponding to the identification codes of each store included in the 3D street map from the multimedia DB; and (d) outputting a plurality of videos through the video display window of each store corresponding thereto, mixing the video sound of each store in perspective according to the location of the avatar and the distance of the store, and outputting it through the user client; have.

Preferably, in step (a), the video display window of each store included in the 3D street map may be displayed in perspective based on the location of the user's avatar.

Preferably, in the step (d), the video data of the store may be distorted and output to meet the standard of each video display window displayed in perspective.

Preferably, in the step (d), as the distance from the location of the avatar increases, the mixing weight of the video sound of the store may be relatively decreased.

According to one aspect, in the method for providing the live commerce service, (e1) when the location of the user's avatar corresponds to the location of a store included in the 3D street map, a solicitation text or solicitation for the user's avatar from the store client receiving a voice message; and (e2) outputting the solicitation text or solicitation voice message to the user client side corresponding to the user avatar.

Optionally, in step (e2), the solicitation text or solicitation voice message may be transmitted to the user client corresponding to a plurality of user avatars located within a predetermined distance based on the location of the store.

Optionally, the method for enhancing the live commerce service includes: (f1) a query including a product price inquiry or price bargaining inquiry from the user client when the user's avatar position corresponds to a store position included in the 3D street map receiving a text message or an inquiry voice message, and outputting the inquiry text message or inquiry voice message to a corresponding store client; and (f2) transmitting the inquiry text message or the answer text message or the answer voice message to the query voice message from the store client to the corresponding user client.

In this case, the query text, question voice message, answer text, or answer voice message transmitted between the user client and the store client can be simultaneously transmitted to the user client corresponding to the user avatar located at a predetermined distance from the store location. .

According to another aspect, in the live commerce service providing method, (g1) when the location of the user's avatar corresponds to the location of the store included in the 3D street map, the user can purchase the product of the store to the client side. providing an e-commerce access link; (g2) providing an e-commerce page including product information to the user client when the e-commerce access link is selected; and (g3) processing an electronic payment for a user's product purchase request through the e-commerce page.

According to another aspect, in the method for providing the live commerce service, (h1) a plurality of video display windows allocated to a plurality of stores included in the 3D street map in response to a 2D map transmission request of the user client are displayed in a two-dimensional manner. generating a two-dimensional map arranged as (h2) reading and playing a video of a store corresponding to each video display window assigned to the two-dimensional map from a multimedia DB; and (h3) mixing the video sound of each store in perspective according to the distance of the store based on the center of the two-dimensional map and outputting it through the user client.

According to another aspect, the method for providing the live commerce service may further include: receiving, from the store client, a video recorded in real time or a recorded and edited video for product promotion of the store, and storing the received video in the multimedia DB; have.

According to another aspect, the live commerce service providing method includes the steps of: (i1) providing a store sale page to the store client side; (i2) receiving designation of at least one of a three-dimensional street map in which a store is to be located and a store included in the three-dimensional street map through the store sale page; and (i3) matching the identification code of the store designated by the seller and the identification code of the three-dimensional street map including the store with the seller information and storing the matching information in the three-dimensional street map DB.

The present invention provides a live commerce platform that allows you to enjoy shopping in various stores while walking around the streets of a traditional market using an avatar based on a three-dimensional street map decorated with various themes.

In particular, the present invention can provide the user with a sense of vitality and realism as if shopping directly in a traditional market by expressing the images and sounds provided by a plurality of stores in a perspective based on the user's location in the three-dimensional street map. .

In addition, the shop side solicits the avatar, the user side negotiates a price with the shop side (enuri), overhears conversations with other users with the shop side, and sets a specific time period to hold a special event, which can only be experienced in a traditional market. It can provide a dynamic shopping experience that can be

In addition, it is possible for market merchants, small business owners, rural producers, processing companies, manufacturers, interior companies, etc. to conveniently sell products or services in a live commerce environment.

In addition, by organically integrating the live commerce environment with the user-friendly online e-commerce environment, it is possible to provide users with a convenient product purchase experience.

That is, the user can enter a specific store and check the products sold at the store at a glance, and can conveniently order the product and request delivery using various commercialized payment methods.

In addition, it is possible to experience a variety of sellers, products, and explanations, away from the phenomenon of continuously searching for the same product, which is commonly seen when searching for online products.

In addition, it is convenient to gather between similar business types to compare and buy more, and it is possible to meet directly with producers such as farmers and manufacturers, thereby reducing the purchase price through distribution simplification.

The following drawings attached to the present specification illustrate one embodiment of the present invention, and together with the detailed description to be described later serve to further understand the technical spirit of the present invention, the present invention is limited only to the matters described in such drawings should not be interpreted as

1 is a block diagram of a system for providing a live commerce service according to an embodiment of the present invention.

2 is a block diagram of a three-dimensional distance map according to an embodiment of the present invention.

3 is a view showing various output methods of a video display window having a perspective.

4 is a screen illustrating an example in which a user's avatar is displayed on a 3D street map.

5 is an exemplary screen view illustrating an example of a solicitation interface for supporting a solicitation action of a seller.

6 is an exemplary screen view illustrating a user chatting interface provided when a user wants to chat with a seller of a store using an avatar.

7 is an exemplary screen view illustrating a state in which a user accesses an e-commerce page through an e-commerce access link in a specific store.

8 is a screen illustrating an example of a two-dimensional map that can be provided to a user client.

9 is a process for displaying a three-dimensional street map and an avatar in a live commerce service method according to an embodiment of the present invention, and a process of streaming a video through a video display window displayed on the three-dimensional street map and mixing the sound of the video in perspective is a flowchart showing

10 is a flowchart illustrating a flow of a solicitation method provided in a method for providing a live commerce service according to an embodiment of the present invention.

11 is a flowchart illustrating a flow of a method for a user to purchase a product provided in the method for providing a live commerce service according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. Prior to this, the terms or words used in the present specification and claims should not be construed as being limited to conventional or dictionary meanings, and the inventor should properly understand the concept of the term in order to best describe his or her application. Based on the principle that it can be defined, it should be interpreted as meaning and concept consistent with the technical idea of the present invention. Accordingly, since the embodiments described in this specification and the configurations shown in the drawings are only one embodiment of the present invention and do not represent all the technical spirit of the present invention, various equivalents that can be substituted for them at the time of the present invention It should be understood that there may be variations and examples.

1 is a block diagram of a live commerce service providing system 10 according to an embodiment of the present invention.

Referring to FIG. 1 , the live commerce service providing system 10 includes a live commerce server 20 and a database server 30 .

The live commerce server 20 is connected to the user client 40 and the store client 50 through the network 60 to transmit and receive data.

The user client 40 is a user-only live commerce program installed in the user's computer or mobile terminal. The live commerce program may be downloaded from the live commerce server 20 . When the user client 40 is installed in a mobile terminal such as a smart phone or tablet, the user client 40 may be downloaded from an app store provided by Google or Apple.

The store client 50 is a seller-only live commerce program installed on the store seller's computer or mobile terminal. The store client 50 may be downloaded from the live commerce server 20 . When the store client 50 is installed in a mobile terminal such as a smart phone or tablet, the store client 50 may be downloaded from an app store provided by Google or Apple.

The functions of the user client 40 and the store client 50 will be described together with the configuration and operation of the live commerce server 20 .

The network 60 includes a wired/wireless communication network supporting Internet services, and any communication network capable of providing Internet services in a mobile environment is included in the category of the network 60 .

The network 60 may include not only a wired/wireless communication network provided by one network operator, but also a wired/wireless communication network of another network operator through which data is passed when a client and a server transmit/receive data.

In the case of the live commerce server 20, the user client 40, and the store client 50 exchanging data with each other, it is obvious that the network 60 is interposed between the server and the client, even if there is no separate mention.

First, the configuration of the database server 30 will be described in detail. The database server 30 includes a 3D street map DB 31 in which a 3D street map in which a plurality of shops are displayed on one side of a street and a video display window is allocated to each shop is stored therein.

2 is a block diagram of a three-dimensional distance map 100 according to an embodiment of the present invention.

Referring to FIG. 2 , the three-dimensional street map 100 has a configuration in which a plurality of shops are arranged around a street, similar to a traditional market. A plurality of shops may be arranged on one side or both sides of the street.

In one embodiment, the video display window is disposed in front of each store facing the street side. In the video display window, videos transmitted in real time from offline stores or recorded and edited are played.

Preferably, the plurality of video display windows have a frame having a perspective.

Specifically, the frame size of the video display window that appears closer on the 3D distance map 100 is larger than the size of the video display window that appears far away. In addition, in order to give a sense of perspective to each video display window, the upper edge and the lower edge of the video display window are directed to a specific point that is seen far away. This is an example of a three-dimensional projection method used to three-dimensionally represent objects included in space, but the present invention is not limited thereto. On the other hand, both the left and right edges of the video display windows have a structure extending in the vertical direction, and the length of the left and right edges of the near video display window is longer than that of the far video display window.

In the present invention, various modifications are possible for the perspective output method of the video display windows.

3 is a view showing various output methods of a video display window having a perspective.

In FIG. 3 , the four video display windows shown at the top are two-dimensional video display windows, and the four video display windows shown at the bottom are three-dimensional video display windows that can be applied to the three-dimensional distance map 100 .

In the embodiment of the present invention, the method shown in FIG. 3A is applied to the three-dimensional distance map 100, but the present invention is not limited thereto.

A store identification code is assigned to each video display window. The store identification code is used to identify the video display window to be played back when the store wants to play a video that has been transmitted in real time or recorded and edited.

The database server 30 also includes an avatar DB 32 in which user's avatar information is stored. Preferably, the avatar information is divided by user ID, and includes at least one avatar image and an avatar item. The avatar is a virtual character representing the user, and may be sold for a fee through the live commerce server 20 or provided free of charge. The user may purchase an avatar item, change the type of avatar, or apply the purchased item to the avatar through the avatar management page provided by the live commerce server 20 .

The user's avatar may be displayed on the 3D street map 100 . 4 is an exemplary screen view illustrating an example in which a user's avatar is displayed on the 3D street map 100 .

Referring to FIG. 4 , the user's avatars may be displayed on the 3D street map 100 . The user can move his/her avatar along the direction of the street on the 3D street map 100 by using an input device (eg, a touch screen) of the terminal in which the user client 40 is installed. In addition, as will be described later, the user can send and receive text or voice messages in the form of chatting with the seller of the store by using the avatar. In addition, the user may chat with other avatars in the vicinity using his/her avatar. Since chatting technology using an avatar is widely known, a detailed description thereof will be omitted.

The database server 30 includes a multimedia DB 33 in which moving pictures transmitted from the store client 50 are stored. The store's video is matched with the store's identification code and stored. The store's identification code is an identifier indicating that the video is owned by a specific store. In one example, the identification code of the store may be a member ID of the seller, but the present invention is not limited thereto.

The video may be a video transmitted in real time from the store client 50 or a video recorded and edited by the store client 50 . The video can also be transmitted in real time from a separate video recording device installed in the store. In addition, the recorded and edited video may be transmitted after being edited in a video editing program of another computer or other device.

The database server 30 may also include a user DB 34 . The user DB is a database in which the user's membership registration information is stored. The user may register as a member in the live commerce server 20 using the user client 40 . In the member registration process, ID and password are issued, and personal information including the member's name and address is recorded in the user DB 34 . Address information may be utilized as product delivery information.

The database server 30 may also include a store DB 35 . The store DB 35 is a database in which the seller's membership registration information and product information are integrally stored. The seller may use the store client 50 to register as a member in the live commerce server 20 as a seller. In the member registration process, a store ID and password are issued, and personal information including the seller's name and address is recorded in the store DB 35 .

The store DB 35 may also register and manage product information sold in the store. Product information includes product classification, product name, product price, product detailed description, product image or video, payment information, delivery information, return information, inventory information, stock date, product evaluation information, user reviews, etc. includes

The store DB 35 also includes store information received by the seller. The store information includes information such as an identification code of the store, 3D street map information including the store, the effective use time of the store, the sale price of the store, and the like. This store sale information may also be integrated and stored together with map data in the 3D street map DB 31 .

Next, the configuration of the live commerce server 20 will be described.

The live commerce server 20 includes a 3D street map providing module 21 .

The three-dimensional distance map providing module 21 receives a map identification code along with a request for providing a three-dimensional distance map from the user client 40 and provides a three-dimensional distance map corresponding to the map identification code to the user client 40 side. . Here, the map identification code is a unique code for identifying a 3D street map that a user wants to shop.

Specifically, the 3D street map providing module 21 may provide a 3D street map selection interface through which the user can select a 3D street map for shopping to the user client 40 . The 3D distance map selection interface provides a plurality of 3D street maps that the user can select.

The 3D street map selection interface may include a plurality of 3D street map lists classified by region or a plurality of 3D street map lists classified according to product types.

Preferably, the three-dimensional distance map selection interface may include a search interface capable of searching for a three-dimensional distance map using a name.

Preferably, the region may be divided into administrative regional units such as city/gun/gu/dong. The region may include a specific region or city famous not only in Korea but also abroad. In addition, the types of products can be variously divided into agricultural products, livestock products, aquatic products, food and beverages, bakery, industrial products, daily products, health food, industrial materials, hardware, interior products, local specialties, and the like.

A user may select a 3D street map on which he or she wants to shop by using the 3D street map selection interface.

For example, the user may select a three-dimensional street map of a traditional market located near his residence. As another example, the user may select a 3D street map in which shops selling fruits are clustered. As another example, the user may select a 3D street map in which shops selling local and foreign specialties are concentrated. As another example, the user may select a three-dimensional street map of a famous traditional market in the region.

When the user selects a specific three-dimensional distance map in the three-dimensional distance map selection interface, the user client 40 transmits a map identification code corresponding to the selected three-dimensional distance map to the three-dimensional distance map providing module 21 .

When the three-dimensional distance map providing module 21 receives the map identification code, the user client 40 inquires the three-dimensional distance map DB 31 through the database server 30 and reads the corresponding three-dimensional distance map. send to the side Then, the user client 40 graphically outputs the 3D distance map through the display as shown in FIG. 2 .

After providing the 3D street map, the 3D street map providing module 21 also searches the avatar DB 32 through the database server 30 to read the user's avatar information and transmits it to the user client 40 . do. Then, the user client 40 outputs the user's avatar image on the 3D street map as shown in FIG. 4 using the received avatar information.

The initial position at which the avatar image is output on the 3D street map is the starting position of the 3D street map. For example, if the 3D street map is a local traditional market, an avatar image may be positioned at the entrance of the market. Of course, when the user designates the location of a specific store through the favorites function, the location where the avatar image is output may be the street where the favorite store is located. As the favorite place, an arbitrary location on the 3D street map may be designated in addition to a store frequently visited by the user.

In addition to moving the user's avatar using the input device of the terminal in which the user client 40 is installed, various moving methods may be applied. For example, the user client 40 may provide a shop selection interface for selecting any one of a plurality of shops included in the 3D street map. The store selection interface may be invoked via a menu. The shop selection interface includes a list of shops included in the 3D street map 100 . When a specific shop is selected on the shop selection interface, the user client 40 may move the user's avatar to a street located in front of the specific shop and output it. The store selection interface may provide not only a list of stores, but also event information conducted by a specific store. For example, when a specific store performs a time discount event, the event information can be output as a notice through the store selection interface. In this case, when the user selects a store in which the event is held, the user client 40 may move the user's avatar to a street located in front of the specific store where the event is held and output it. In addition to this, it will be apparent to those skilled in the art that various methods of moving the avatar are possible.

The live commerce server 20 may also include a multimedia mixing output module 22 . The multimedia mixing output module 22 is a kind of moving image reproduction engine that reproduces moving images provided by each store through a plurality of moving image display windows shown in perspective on the three-dimensional street map 100 .

Specifically, the multimedia mixing output module 22 identifies a plurality of stores included in the 3D street map 100 provided to the user client 40 side. Then, the multimedia mixing output module 22 reads the videos of each identified store by inquiring the videos for each store stored in the multimedia DB 33 through the database server 30 .

Here, the video of each store may be captured in real time at each store and stored in the multimedia DB 33 , or may be recorded and edited and stored in advance in the multimedia DB 33 .

The multimedia mixing output module 22 identifies the video of each store displayed on the 3D street map 100 and then plays the video of each store by streaming through the video display window included in the 3D street map 100 .

Then, as can be seen in the example screen of FIG. 4 , the video of the store is played through each video display window. In this case, it is preferable that each video is distorted in perspective based on the location of the user's avatar. The screen distortion of the video may be processed by the multimedia mixing output module 22 or may be processed by the user client 40 side.

On the other hand, the multimedia mixing output module 22 has a special sound processing algorithm. This is to provide users with a realistic shopping experience as if they were in the middle of a traditional market on a 3D street map.

Specifically, the multimedia mixing output module 22 periodically receives the user's avatar location information from the user client 40 . In addition, the multimedia mixing output module 22 mixes the video sound of each store in perspective according to the distance of the store based on the location of the avatar. That is, a video sound of a store close to the user's avatar increases the mixing weight, and a video sound of a store far from the user's avatar decreases the mixing weight. Here, the mixing weight means the amplitude (magnitude) of the mixed sound. The multimedia mixing output module 22 transmits the mixed sound data to the user client 40 by synchronizing with the video output of the video while mixing a plurality of video sounds. Then, the user client 40 outputs the video of each store in perspective through the plurality of video display windows and simultaneously outputs the mixed sound through the speaker of the terminal (smartphone). When the mixed sound is output, a sound included in a video of a store near the user's avatar is heard louder, and a sound included in a video of a store located far away from the user's avatar is heard lower. Mixing these sounds allows users to feel a vivid sense of presence as if they were in the middle of a traditional market.

On the other hand, when the user's avatar moves on the 3D street map 100 , the relative distance of the store displayed on the screen is changed based on the user's avatar. In other words, when the avatar advances in the direction of a distant shop, the nearby shop disappears and the distant shop approaches, and at the same time, the invisible shop starts to appear from afar. Therefore, in order to maintain a sense of presence, it is necessary to adjust the video and sound output algorithms in association with the movement of the avatar.

When the user's avatar moves, the user client 40 checks whether there is a change in the shops included on the 3D street map 100 displayed on the screen. If new stores appear on the screen of the user client 40 or existing stores disappear, it is determined that there is a change in the stores in the 3D street map 100 .

If there is a change in shops, the user client 40 combines the current avatar location information on the 3D street map 100 and the identification codes of the shops displayed on the current 3D street map 100 as a multimedia mixing output model. (22). Then, the multimedia mixing output module 22 selects an identification code of a store that has disappeared and an identification code of a newly appeared store on the three-dimensional street map 100, stops streaming video for the disappeared store, and a database server for the new store Through (30), the video of the store stored in the multimedia DB (33) is read and streaming is started. Then, the user client 40 stops the video streaming through the video display window of the store that has disappeared from the 3D street map 100 , and displays the video display window assigned to the store for the store newly appeared in the 3D street map 100 . Start playing the video of the store through

The multimedia mixing output module 22 also performs an update on the sound mixing separately from the update of the video streaming. Specifically, the multimedia mixing output module 22 excludes a video sound of a store that has disappeared from the screen from the mixing target sound, and adds a new video sound of a store that appears on the screen as a mixing target sound. In addition, the mixing weight is adjusted again according to the relative distance between the location of the user's avatar and the store shown on the 3D street map 100 . That is, a video sound of a store close to the user's avatar increases the mixing weight, and a video sound of a store far from the user's avatar decreases the mixing weight. The multimedia mixing output module 22 transmits the mixed sound data to the user client 40 by synchronizing with streaming of the video while mixing a plurality of video sounds. Then, the user client 40 outputs the video of each store in perspective through a plurality of video display windows even if there is a change in the store appearing on the 3D street map 100 and simultaneously outputs the mixed sound through the speaker of the terminal. When the newly mixed sound is output, as the avatar moves, the sound of the disappearing shop is not heard, the sound of the nearby shop is heard louder, and the video sound of the newly appeared shop from afar begins to be heard gradually. Accordingly, even if the user's avatar moves, a vivid sense of presence as if in the middle of the market can be maintained.

In the present invention, the video output through the video display window of each store includes introduction information of the store and product information sold in the store. In addition, various event information of the store may be introduced. The video output through the video display window can be viewed as having the characteristics of a product promotion broadcast broadcast through home shopping.

The live commerce service providing system 10 according to an embodiment of the present invention further includes a transaction chatting module 23 . The transaction chat module 23 supports chatting between the seller and users of the store or chatting between users. Chat is text chat or voice chat.

In an example, the seller of the store may conduct a voice chatting for solicitation with the avatar of a user passing near the store. In other words, the act of calling a specific customer for solicitation in the offline market and verbally delivering product information can be implemented as it is online. In some cases, solicitation is also possible through text chat.

5 is an exemplary screen view illustrating an example of a solicitation interface for supporting a solicitation action of a seller.

Referring to FIG. 5 , avatars of users passing by the store appear on the solicitation interface screen of the store client 50 . In the illustrated screen, there are a total of 5 avatars near the shop. The avatar that appears on the screen changes every moment.

The seller of the store may select an avatar to solicit from among the avatars displayed on the screen on the avatar selection interface 200 . In this case, it is also possible to select a plurality of avatars. After selecting an avatar, the merchant in the store can choose whether to chat for the solicitor via text message or voice message. Text solicitation chatting is possible by selecting the TEXT button, and voice soliciting chatting is possible by selecting the VOICE button. Voice solicitation chats will be preferred over text solicitation chats as it is effective for soliciting by voice.

When text solicitation chatting or voice solicitation chatting is initiated, the transaction chatting module 23 transmits a chatting invitation message to the user client 40 corresponding to the avatar selected by the seller. Preferably, the transaction chatting module 23 may receive an invitation message from the seller and deliver it to the user client 40 together with the chatting invitation message. The invitation message includes price discount information or product information. If the user responds to the chat invitation displayed on the screen, the transaction chat module 23 opens a chat room between the seller and the user(s) and supports text chatting or voice chatting between the seller and the user. Since the chat is for solicitors, the seller can provide product information or price discount information that the user can refer to for shopping by text or voice when the chat starts. Information provided by text is output through the screen of the user client 40 , and information provided by voice is output through a speaker of the user terminal.

Since the text chatting or voice chatting technique is widely known in the field to which the present invention pertains, a detailed description thereof will be omitted.

In another example, the user may request the seller of the store where his/her avatar is located to chat with the seller for product information or price inquiry or bargaining. 6 is an exemplary screen view illustrating a user chatting interface provided when a user wants to chat with a seller of a store using an avatar.

When a user inquires about product information or a price sold in a specific store and wants to negotiate, the user may call a user chatting interface as shown in FIG. 6 . Chat is text chat or voice chat. The user may select the TEXT button to start text chatting, and may select the VOICE button to start voice chatting. When the user requests chatting, the transaction chatting module 23 outputs a chatting invitation message on the screen of the store client 50 . When the seller of the store accepts the chat invitation message on the screen, the transaction chat module 23 opens a chat room, and supports text chatting or voice chatting between the user and the seller. In the chat room opened, the user can inquire about product information or price information sold in the store, and negotiate a price if there is a desire to purchase the product. Voice chat will be preferred over text chat to give a sense of presence in the market.

In another example, the user is also capable of chatting with the avatars of other users in the vicinity of the user's avatar. In this case, an avatar selection interface similar to that shown in FIG. 5 is used. The user may select an avatar(s) in the vicinity of the user through the avatar selection interface and then transmit a chat invitation message. Then, the transaction chatting module 23 displays the chatting invitation message on the screen of the user client 40 corresponding to the selected avatar. In addition, when the counterpart responds to the chatting invitation message, the transaction chatting module 23 may open a chat room to enable chatting between the chatting requester and the chatting invitation acceptor, and may support text chatting or voice chatting between the avatars.

On the other hand, it is possible to share chatting conversations between the seller and the avatar of the store to other users. That is, by sharing the conversation between the seller and the avatar with other users, product information or price information of the store can be delivered to other users as well. Sharing such chatting conversations has the same effect as eavesdropping on conversations between other people and shop owners in the market and grasping product prices and the like.

From a technical point of view, sharing of chatting contents can be achieved by joining as a guest in a chat room established between the seller and other users. Whether or not the chat contents are disclosed can be set by the seller or the user who requests the chat for the first time. However, it does not limit that the default property of the chat room to be opened is set to public. If the chat room is opened by the seller, it will be a chat room for solicitation, and if the chat room is opened by the user, it will be a chat room for understanding product information or negotiating a price.

When another user enters the text or voice chat room opened between the seller and the user, it is self-evident that text or voice chatting contents are also output to the client 40 of the user from the time of entry.

The live commerce service providing system 10 according to an embodiment of the present invention may further include an e-commerce module 24 .

When the location of the user's avatar corresponds to the location of the store included in the three-dimensional street map 100, the e-commerce module 24 provides an e-commerce connection link for purchasing products of the corresponding store to the user client 400. can

The e-commerce module 24 may provide an e-commerce page including product information to the user client 40 when the e-commerce connection link is selected. In addition, the e-commerce module 24 may process electronic payment and delivery for a purchase request of a purchaser through the e-commerce page.

7 is an exemplary screen view illustrating a state in which a user accesses the e-commerce page 300 through an e-commerce access link in a specific store.

Referring to FIG. 7 , an e-commerce connection link may be provided in a video display window of a store. The user can move his/her avatar to a specific store, watch the video output through the video display window of the store, and then select (click or touch) the video display window to look around the product in more detail. Of course, it is self-evident that the e-commerce connection link may be provided in a separate pop-up menu or the like instead of being provided in the video display window. That is, when a corresponding store is selected (clicked or touched), an e-commerce access link may pop up.

When the user selects the e-commerce connection link, the e-commerce module 24 searches the store DB 35 through the database server 40 to display the e-commerce page 300 including a list of products sold in the store. It is provided to the user client 40 side.

In FIG. 7 , the right screen exemplifies a case in which the e-commerce page 300 of a store selling meat is provided to the user client 40 .

Referring to FIG. 7 , the e-commerce page 300 includes a list of products. The screen lists 3 meat products. The list of products is constructed using product information of the corresponding store registered in the product DB 35 . The name of each product may be linked to a detail page. Accordingly, when the user selects the name of a specific product, the e-commerce module 24 inquires the product DB 35 for detailed information about the product through the database server 30 to configure a detailed page, which is then used by the user client 40 ) can be provided.

Preferably, the e-commerce page 300 may include a bargaining interface 310 . Bargaining refers to asking sellers for a discount on goods sold in a store and negotiating a price discount. Pricing can be negotiated through chat. Chatting can be either text chat or voice chat. The user can select the TEXT button to initiate a text chat with the seller to negotiate a price. In addition, the user may select the VOICE button to initiate a voice chat with the seller for price negotiation.

The e-commerce page 300 includes an e-payment interface 320 . For electronic payment, all commercially available electronic payment methods such as credit card, account transfer, local gift certificate, Zero Pay, and Kakao Pay can be used. If the user is not familiar with electronic payment, it is also possible to transfer the account through Internet banking, phone banking, or ATM terminal after receiving the seller's bank account information through the e-commerce page 300 .

Meanwhile, if the price of a specific product is discounted by the user's price bargaining, it is also possible to proceed with the payment at the discounted price. Bargaining is done on single product or bulk purchases. In order to proceed with the electronic payment at a discounted price, the e-commerce page 300 may include an Enuri payment interface 330 . The Enuri payment interface 330 may be a method in which a user directly inputs a discounted price and performs electronic payment, or a method in which a seller inputs a discounted price in advance. In the latter case, when the user selects a product for which a discount is to be received and selects the enuri payment button, the discounted price entered in advance by the seller may appear on the payment screen.

The live commerce service providing system 10 according to an embodiment of the present invention may further include a map management module 25 .

The map management module 25 may assign a product classification code or an area code to each store included in the 3D street map. That is, the three-dimensional distance map DB 31 may be constructed by separately generating a three-dimensional distance map according to product classification or region.

The 3D street map to which a specific product classification code is assigned includes stores selling products belonging to the corresponding product classification.

The 3D street map to which a specific area code is assigned includes shops located in the corresponding area.

The map management module 25 may sell the shops included in the 3D street map to sellers. To this end, the map management module 25 may provide a store sale page to the store client 50 side.

The map management module 25 first receives a selection of the type of the 3D street map from the seller through the store sale page. In order to designate the type of the 3D street map, a list of 3D street maps divided into administrative district units or product classification units on the map may be provided. Administrative districts on the map are not limited to Korea and may include administrative districts of other countries.

The map management module 25 also provides, to the store client 50 , a list of stores available for sale among stores included in the 3D street map selected by the seller.

The map management module 25 receives a selection of a sale application target from a list of stores from the seller. When a pre-sale application store is selected, the map management module 25 newly registers owner information of the store as a member ID of the seller. In addition, store sale information including the identification code of the sold store, the identification code of the three-dimensional street map where the store is located, the product classification code for the store, the regional classification code for the store, etc. is stored in the three-dimensional street map DB 31 register

When the application for sale to the store is completed, the seller can register information on products to be sold in the store through the product registration page provided by the live commerce server 20 , and the registered product information is stored in the store DB 35 . can be integrated.

The sale of the store can be made either for a fee or for free. In the case of payment, the sale price of the store may be appropriately determined in consideration of the number of users visiting the 3D street map and the daily cumulative number of avatars passing the store.

The sold-out stores can also be traded between sellers. To this end, the live commerce server 20 may provide a store transaction page for transacting the stores entered on the 3D street map between the sellers. The price of the store to be traded may be appropriately determined in consideration of the number of users visiting the store and the daily cumulative number of avatars passing by the store.

To this end, it is preferable that the map management module 25 records and manages the cumulative number of visitors according to the period for each store, the number of daily avatar passages on the street in which the store is located, and the like in the three-dimensional street DB 31 .

The live commerce service providing system 10 according to an embodiment of the present invention may further include a video storage module 26 .

The video storage module 26 receives a video shot or recorded and edited video in real time from the store client 40 to promote a store or a product, and stores it in the multimedia DB 33 . In another example, the video storage module 26 may receive a video captured in real time from a professional video recording equipment installed in a store and store it in the multimedia DB 33 . Also, it is self-evident that the video may be edited through a video editing program installed in another computer of the seller and then uploaded to the live commerce server 20 on the other computer.

Although not essential, the video storage module 26 may separate the audio data of the video and store it in the multimedia DB 33 for fast and efficient sound mixing. In this case, when the multimedia mixing output module 22 mixes a plurality of moving image sounds, it is possible to reduce the computational load of the processor for separating the sound data from the moving image data by using separately separated sound data.

Meanwhile, in another embodiment of the present invention, the 3D map providing module 21 may convert the 3D distance map into a 2D map and provide it to the user client 40 side.

FIG. 8 is a screen illustrating an example of a two-dimensional map 400 that may be provided to a user client 40 .

As shown, the two-dimensional map 400 may be formed of a screen in which video display windows of stores included in the three-dimensional street map 100 are integrated in a matrix (checkerboard) form.

The video display window of each store is arranged in a checkerboard shape, and the video display window in the center has the largest size and excellent visibility. can

In each video display window, a video provided by a corresponding store may be played. Of course, it is possible to play a video only in a few video display windows centered on the center. Even in this case, a plurality of video sounds can be mixed and output so that the sound of the video output through the video display window located in the center is the loudest, and the sound output through the video display window becomes smaller as the video display window is further away from the center. have. Since mixing of video sound has already been described in detail, a repetitive description will be omitted.

The two-dimensional map 400 can be scrolled up, down, left, and right. Accordingly, the user may change the stores displayed on the screen through a screen touch operation. Unlike the 3D street map, the 2D map 400 has an advantage that it is possible to quickly and easily move a store. The 2D map 400 has substantially the same configuration as the 3D street map except that the video display window of each store is changed to a matrix form. Accordingly, when a specific video display window is selected, the e-commerce page 300 of the corresponding store may be provided to the user client 40 . In addition, text or voice chat to negotiate a price with the seller is also possible.

According to an embodiment, the 3D distance map providing module 21 according to the present invention may provide a skin function for the 3D distance map. That is, the 3D distance map providing module 21 may variably generate the 3D distance map according to the skin of the distance selected by the user. Skins for the 3D street map can be selected from various options such as traditional streets and European themes. The skin may be stored and managed in the 3D distance map DB 31 .

The live commerce service according to the present invention may include various additional functions in addition to the above-described configuration.

As an example, a point system that can be used for electronic payment for goods, purchase of an avatar item, application for sale in a store, transaction in a store, etc. may be provided. That is, the user can use the points when using various paid services or when paying for goods by using the points after charging points on the point charging page provided by the live commerce server 20 .

As another example, in addition to shopping while moving the avatar on the 3D street map, a quick move service may be provided that allows you to immediately move to a street where stores registered in your favorites are located.

As another example, a rank may be assigned to the 3D street maps according to the number of visits of users. In this case, the user may select a 3D street map to which the user enters by referring to the rank information.

As another example, a list of the corresponding stores may be provided by classifying only stores performing live broadcasting or stores conducting various discount events among all stores. In this case, the user may select a specific store and move directly to the street on the 3D street map where the store is located, or may move to the e-commerce page of the store.

As another example, an event voice message is sent to stores desiring to promote an event on the premise of payment of a predetermined advertising fee to the clients 40 of all users whose avatars are located on the 3D street map where the store is located or a predetermined radius based on the store. It is possible to provide a service that can be transmitted to the client 40 side of users whose avatars are located therein.

As another example, a list of 3D street maps to which the user can enter may be provided by being divided according to region or product classification. In this case, the user can easily select a 3D street map to which he or she will enter.

As another example, the 3D street map may include a culture square. The culture plaza corresponds to a kind of online theater, and an online performance video can be output in real time through the online theater. The cultural plaza can be used as an online channel for local cultural artists to communicate with the audience. To this end, the video storage module 26 may store the performance video provided by the performer in the multimedia DB 33 . In addition, the multimedia mixing output module 23 may stream the performance video stored in the multimedia DB 33 to the video display window provided in the culture plaza when the avatar enters the culture plaza.

As another example, the 3D street map may include a community center. The community center can be used as a space to hold small small gatherings such as reunions or social gatherings. That is, after entering the community center through an avatar, you can enter a small group room you are interested in, and you can exchange information and share your interests through chatting with other avatars in the room.

Then, based on the above description, key features of the live commerce service method according to the embodiment of the present invention will be described below.

9 is a process for displaying a three-dimensional street map and an avatar in a live commerce service method according to an embodiment of the present invention, and a process of streaming a video through a video display window displayed on the three-dimensional street map and mixing the sound of the video in perspective is a flowchart showing

Referring to FIG. 9 , first, the user installs the user client 40 in his/her terminal in step S10. The terminal may be a mobile device such as a smart phone. Then, the user acquires an ID and password through membership registration in step S20.

The live commerce server 20 stores the user's avatar information in the avatar DB 32 through the database server 30 after receiving the avatar selection information by providing the avatar management page after the user's membership registration is completed. Later, the user may additionally purchase an avatar or purchase an item to decorate the avatar through the avatar management page provided by the live commerce server 20 .

After the user's membership registration and avatar designation are completed, the live commerce server 20 receives selection information of a 3D street map from the user in step S40 for shopping.

The live commerce server 20 reads the 3D street map selected by the user from the 3D street map DB 31 through the database server 30 in step S50 and transmits it to the user client 40 side.

The live commerce server 20 also transmits the avatar image designated by the user to the user client 40 in step S60.

When the 3D street map and the avatar are transmitted to the user client 40 in steps S50 and S60, the 3D street map and the avatar are graphically displayed on the screen of the user client 40 (refer to FIG. 3).

Preferably, in the 3D street map, shops are arranged along the street, and a video display window is assigned to each shop (see FIG. 2 ). The size and frame of the video display window are defined in perspective. That is, the frame size of the video display window of a nearby store is larger than that of a store that is far away. In addition, in the video display window, the upper edge and the lower edge are inclined toward the center point of the perspective in order to give a sense of perspective, and the vertical length of the left and right edges decreases as the distance between the shops increases.

The live commerce server 20 also receives the identification codes of the stores displayed on the current 3D street map screen from the user client 40 in step S70. For example, if the number of shops displayed on the 3D street map screen is 10, the identification codes for the 10 shops are transmitted.

The live commerce server 20 also inquires the multimedia DB 33 through the database server 30 using the identification codes of the stores in step S80, and reads the video stored in real time or recorded at each store. In addition, the live commerce server 20 streams the video of each store to the user client 40 side. In addition, according to the location of the user's avatar and the distance of each store, the sound of the videos is mixed in perspective, and the mixed sound data is synchronized with the streaming of the video and transmitted to the user client 40 side.

When step S80 proceeds, the video and sound are reproduced in perspective on the video display window of each store included on the 3D street map displayed on the user client 40 . That is, based on the user's avatar, the video of a nearby store is larger and more visible, and the sound is also relatively loud. Through this, users can feel a vivid sense of presence as if they are in the middle of the market. Since the technical details regarding the perspective output of video and sound have already been described, a repetitive description will be omitted.

The live commerce server 20 receives the location information of the avatar from the user client 40 in step S90 after transmitting the video and sound data of each store. Preferably, the location information of the avatar is received periodically.

The live commerce server 20 also determines whether there is movement of the avatar in step S100. The movement of the avatar occurs when the user moves the avatar on the 3D street map.

If it is determined that the avatar has moved, the live commerce server 20 determines whether there is a change in the store in step S110. The store change refers to a case where there is a change in the store included on the 3D street map. In other words, when a store disappears or a new store appears according to the movement of the avatar, it is considered that the store has changed.

If it is determined that there is a change in the store, the live commerce server 20 shifts the process to step S70. Accordingly, the live commerce server 20 receives the identification codes of the stores included on the current three-dimensional street map (step S70), and displays the real-time or recorded video of each store stored in the multimedia DB 33. It is identified, and at the same time streaming the video of each store to the user client 40 side, the sound of each video is mixed in perspective and synchronized with the streaming of the video and transmitted to the user client 40 side (step S80).

Then, the user client 40 plays the video on the video display window of each store displayed on the screen and simultaneously outputs the mixed sound of the video through the speaker of the terminal in perspective.

In this way, since the transmission of video and sound data is continuously changed according to the movement of the avatar, the user can use his avatar to move around the store and enjoy shopping while enjoying a vivid sense of presence.

In the present invention, it is self-evident that steps S70 to S110 are repeated whenever there is movement of the avatar on the 3D distance map.

10 is a flowchart illustrating a flow of a solicitation method provided in a method for providing a live commerce service according to an embodiment of the present invention.

Referring to FIG. 10 , first, the seller installs the store client 40 in his/her terminal in step P10. Preferably, the terminal may be a mobile device such as a smart phone. Then, the seller obtains a store ID and password through membership registration in step P20.

The live commerce server 20 also provides the store sale page to the store client 50 side in step P30 to receive store sale application information and stores it in the three-dimensional street map DB 31 .

The store sale application information includes at least information such as an identification code of a three-dimensional street map in which the store for which the sale application is made is located, a store identification code, a regional classification code to which the store belongs, and a product classification code mainly sold by the store.

The live commerce server 20 also provides a product registration page to the store client 50 in step P40 to receive various product information handled by the store and store it in the store DB 35 . The product information includes information such as product classification, product name, product price, product detailed description, product image or video, payment information, delivery information, return information, inventory information, and stock date. It goes without saying that product information can be added or changed.

In step P50, the live commerce server 20 also receives the video recorded or edited in real time at the store from the store client 50, matches it with the store's identification code, and stores it in the multimedia DB 33. In some cases, the video may be transmitted through professional video recording equipment or other computer terminals.

The live commerce server 20 also streams the video stored in the multimedia DB 33 to the user client 40 where the store is exposed on the three-dimensional street map in step P60 and simultaneously streams the sound of the video. The sound is mixed in perspective and the mixed sound data is synchronized with the streaming of the video and transmitted to the user client 40 side.

The live commerce server 20 also determines in step P70 whether there is one or more avatars near the store.

If the judgment in step P70 is YES, the process shifts to step P80, and if the judgment in step P70 is NO, the progress of the process is held.

The live commerce server 20 transmits the solicitation interface screen (refer to FIG. 5 ) in which avatars around the store are displayed to the store client 50 in step P80.

The live commerce server 20 also receives at least one or more avatar selection information and a solicitation chat request to be solicited on the solicitation interface screen in step P90. The solicitation chat request may be a text chat request or a voice chat request.

As shown in FIG. 5 , the solicitation interface screen may include an avatar selection interface, a TEXT button for requesting text chatting, and a VOICE button for requesting voice chatting.

When receiving the solicitation chatting request, the live commerce server 20 may receive an invitation message from the seller. The invitation message may include product discount information or product introduction information.

The live commerce server 20 also transmits a chat invitation message to the client 40 of the user who owns the avatar selected by the seller in step P100.

The live commerce server 20 also opens a text or voice chat room for the user and the seller who responded to the invitation in step P110, and in step P120, a text message provided by the user or the seller between the user client 40 and the store client 50 Alternatively, a voice chat message is transmitted to the client side of the other party in real time.

Through the above solicitation chat service, sellers can sell products through price bargaining, etc. by enticing users in the vicinity of online stores to customers, similar to the offline market.

Meanwhile, according to another embodiment of the present invention, it is possible to transmit text messages and voice messages for solicitors without opening a chat room. That is, it is also possible to transmit a text message or a voice message for the solicitor to the client 40 of each user who owns the avatar displayed on the solicitor interface screen. Of course, it is also possible to designate an avatar to deliver a text message or voice message for the solicitor.

11 is a flowchart illustrating a flow of a method for a user to purchase a product provided in the method for providing a live commerce service according to an embodiment of the present invention.

Referring to FIG. 11 , the live commerce server 20 determines whether there is a product inquiry or a chatting request for bargaining on the 3D street map displayed on the user client 40 side in step Q10.

An example of an interface for a chat request is shown in FIG. 6 . The chatting request may be a text chatting request or a voice chatting request. After viewing the video output through the video display window in front of a specific store, the user may call the user chat interface and request text chat or voice chat to inquire about products sold at the store or to negotiate a price. Text chatting is possible by selecting the TEXT button, and voice chatting is possible by selecting the VOICE button.

If the determination in step Q10 is YES, the live commerce server 20 proceeds to step Q20 and transmits a chat invitation message to the store client 50 side.

The live commerce server 20 also opens a text or voice chat room for the seller and the user who have accepted the invitation in step Q30.

The live commerce server 20 also transmits a text or voice message provided by a user or a seller between the user client 40 and the store client 50 to the client side of the other party in real time in step Q40.

When a chat room is opened in step Q30, the user can ask a question about the product to the seller, receive an answer, and negotiate a price if he or she wants to purchase the product.

After step Q40, the live commerce server 20 determines whether there is a purchase request from the user in step Q45. For a purchase request, the seller may provide a purchase link through the chat room. If there is a purchase request, the live commerce server 20 may provide the e-commerce page to the user client 40 by performing a process to step Q70, which will be described later. Through this process, users can be induced to purchase products directly during chatting.

The live commerce server 20 also determines in step Q50 whether the chat has ended. If the chatting has not ended, the process returns to step Q40. On the other hand, when the chatting is ended, the process proceeds to step Q60.

Meanwhile, if it is determined in step Q10 that there is no chatting request, the live commerce server 20 proceeds to step Q60 to determine whether an e-commerce connection link is selected.

In an embodiment, the e-commerce connection link may be provided in a video display window of a store, but the present invention is not limited thereto.

When the determination in step Q60 is YES, the live commerce server 20 transmits an e-commerce page as shown in FIG. 7 to the user client 40 in step Q70.

The e-commerce page is configured using product information of a store registered in the product DB 35 . The e-commerce page includes a list of products in a store that can be purchased, and may include an interface for bargaining chat, an electronic payment interface, and an Enuri payment interface.

The live commerce server 20 also determines whether there is a request for detailed product information in step Q80. The request for detailed product information is possible by selecting a specific product included in the product list of the e-commerce page.

When the request for detailed information on a specific product is confirmed, the live commerce server 20 inquires the store DB 35 in step Q90 to read the detailed information of the corresponding product to configure the product detail information page, and then to the user client 40 send to the side

The live commerce server 20 also determines whether there is a payment request on the product detail information page in step Q100.

If it is determined that there is a payment request, the live commerce server 20 proceeds with payment processing in step Q110.

On the other hand, when the price of the product is discounted by the user's price bargaining, the live commerce server 20 may process the enuri payment in step Q110.

Also, if there is no request for product detailed information in step Q80, the live commerce server 20 may shift the process to step Q100. This is because the user can make a purchase decision in the chatting process with the seller without inquiring detailed product information and immediately request payment.

In the present invention, the delivery of the product for which payment is completed is made quickly through a local short-distance delivery network. For this purpose, it is preferable that the delivery company for the product be designated as a delivery company in the region to which the store belongs. Local delivery companies are built into a database in advance, so that when an order for a product is received, it can be matched with a store based on the address of the store.

The live commerce service method according to the present invention is not limited to those explicitly described using a flowchart. Accordingly, it is apparent to those of ordinary skill in the art that the service method clearly understood from the description of the live commerce service system may also be an embodiment of the live commerce service providing method.

The live commerce service system and method according to the present invention can be modified in various forms from a user interface and technical point of view.

According to one aspect, when the user moves on the 3D street map, the avatar may not be displayed. For example, the user may select whether to display the avatar on the avatar management page. If the user selects not to display the avatar, the avatar may not be displayed on the 3D street map. In this case, when the 3D distance map is output through the user client 40 , it may be output as a 3D image from the user's point of view. Also, based on the user's point of view, user location information on the 3D street map may be transmitted to the live commerce server 20 by replacing the avatar location information. The location information of the user's point of view is the coordinates of the point where the user's point of view is located when the 3D distance map is mapped to the 2D distance map.

According to another aspect, the function of the multimedia mixing output module 22 may be performed on the user client 40 side for load distribution of the server. In this case, the live commerce server 20 reads the video of each store included on the 3D street map currently output on the user client 40 from the multimedia DB 33 and streams it to the user client 40 . can In this case, the multimedia mixing output module 22 may be replaced with a multimedia streaming module, and the multimedia streaming module reads out the moving picture of each store displayed on the 3D street map from the multimedia DB 33 through the network 60 . You can stream to the user client 40 side. Then, the user client 40 may distort and reproduce the video streamed through the video display window of each store displayed in perspective on the 3D street map to fit each video display window. In addition, the user client 4) assigns a mixing weight to each video sound based on the location of the avatar or the location of the user's point of view and the distance of each store according to the user screen interface, and gives the weight of each streamed video sound , and the mixed sound can be output in perspective through the user terminal.

The system and method for providing a live commerce service according to the present invention can create the following useful effects.

First, from the seller's point of view, it is possible to respond immediately when a customer visits online. In addition, it is possible to deliver messages related to special events, sales, and promotions in real time to customer avatars passing by. In addition, since Enuri, which was not possible in the existing online sales, is possible, it is possible to sell the lowest price online. In addition, market merchants, small business owners, rural producers, processing companies, manufacturers, and interior companies who are relatively old or unfamiliar with online sales can use it easily. It is also possible to trade a store just like a real estate transaction. In addition, since similar industries can gather and compete in good faith, the effect of attracting customers can be increased. In addition, unlike the existing open market, there is an advantage in that it is easy to promote and sell new products and services without going through a search term.

Next, from the buyer's point of view, trust is increased through product inquiry and immediate response as if visiting an offline store online, and a product real image that has not been manipulated by Photoshop. In addition, you can enjoy the same pleasure as walking around a real market from a convenient location. In addition, you can cut the price through conversation with the seller, so you can purchase the product at a lower price than the lowest online price. In addition, buyers who are not familiar with online can easily purchase through account transfer, credit card payment, or visit payment (if possible) through conversation. In addition, there are discoveries of new products and services, and memories of being together. Online purchase is possible only by searching for items that the buyer knows, but through this service, the seller can easily find the latest trends or new selling goods/services that he does not know, such as “Please recommend a fresh fruit that is good to eat these days.” Find out and buy In addition, like the market experienced by the mother's hand when they were young, it is possible to share memories online where mother and child can explore, see, and buy together. In addition, it is possible to experience various sellers, products, and descriptions, away from the phenomenon that only the same product, which is commonly seen in online product search, is continuously searched for. In addition, there is the convenience of being able to compare and buy more similar businesses together. In addition, it is possible to directly meet with producers such as farmers and manufacturers, thereby reducing the purchase price through simplified distribution. In addition, various meetings are possible through the meeting space (video meeting) where you can have a meeting with your acquaintances in the online space, chat conversation mode through avatar, seminar mode, and performance mode. In addition, it is possible to form a bond with people who have lost their relationship through real-time conversation and chatting, rather than through photos and texts manipulated like SNS.

In the above, although the present invention has been described with reference to limited embodiments and drawings, the present invention is not limited thereto and will be described below with the technical idea of the present invention by those of ordinary skill in the art to which the present invention pertains. Of course, various modifications and variations are possible within the scope of equivalents of the claims.

Claims (26)

1. A three-dimensional street map DB that stores a three-dimensional street map in which a plurality of stores are displayed on one side of the street and a video display window is assigned to each store, an avatar DB that stores user avatar information, and an identification code of the store and a video transmitted from the store A database server including a multimedia DB that is stored; and

   A live commerce server that is connected to allow data transmission and reception with user clients and store clients through a network, and provides a live commerce service in conjunction with the database server,

   The live commerce server,

   receiving a map identification code and an avatar location from a user client, and outputting a 3D street map corresponding to the map identification code and a user's avatar through the user client using the 3D street map DB and the avatar DB dimensional distance map providing module; and

   A plurality of moving images corresponding to the identification codes of each store included in the 3D street map are read from the multimedia DB, and the plurality of moving images are output through the video display window of each store corresponding to the location of the avatar and the distance of the store. Live commerce service providing system comprising a; a multimedia mixing output module that mixes the video sound of each store in perspective according to the perspective and outputs it through the user client.
2. According to claim 1,

   The 3D street map providing module is configured to output the video display window of each store in perspective based on the location of the user's avatar when outputting the video display window of each store included in the 3D street map. service delivery system.
3. 3. The method of claim 2,

   The multimedia mixing output module is configured to distort and output the video data of the store to meet the standard of each video display window output with the perspective.
4. According to claim 1,

   and the multimedia mixing output module is configured to relatively decrease a mixing weight for a video sound of the store as the distance from the location of the avatar increases.
5. According to claim 1,

   When the location of the user's avatar corresponds to the location of the store included in the 3D street map, a solicitation text or solicitation voice message for the user avatar is received from the store client, and the solicitation text or solicitation voice message is transmitted to the user The live commerce service providing system further comprising a; transaction chatting module configured to output to the user client side corresponding to the avatar.
6. According to claim 1, wherein the transaction chat module,

   and transmitting the solicitation text or solicitation voice message to a user client corresponding to a plurality of user avatars located within a predetermined distance based on a location of a store.
7. 7. The method of claim 5 or 6, wherein the transaction chatting module comprises:

   When the location of the user's avatar corresponds to the location of a store included in the three-dimensional street map, a query text message or a query voice message including a product price inquiry or price bargaining query is received from the user client, and the query text or query output a voice message to the corresponding store client side,

   and transmitting the query text message or the answer text message or the answer voice message to the query voice message from the store client to a corresponding user client.
8. According to claim 7, wherein the transaction chat module,

   and a query text message, question voice message, answer text message, or answer voice message transmitted between the user client and the store client are simultaneously transmitted to the user client side corresponding to the user avatar located at a predetermined distance based on the location of the store. A system for providing live commerce services.
9. According to claim 1,

   When the location of the user's avatar corresponds to the location of a store included in the 3D street map, an e-commerce connection link for purchasing a product of the corresponding store is provided to the user client side, and when the e-commerce access link is selected and an e-commerce module configured to provide an e-commerce page including product information to the user client, and to process an electronic payment for a user's product purchase request through the e-commerce page. delivery system.
10. According to claim 1,

    The multimedia mixing output module generates a two-dimensional map in which a plurality of video display windows allocated to a plurality of stores included in the three-dimensional street map are two-dimensionally arranged in response to a user client's two-dimensional map transmission request,

    The video of the store corresponding to each video display window assigned to the two-dimensional map is read from the multimedia DB and played, and the video sound of each store is mixed in perspective according to the distance of the store based on the center of the two-dimensional map. A system for providing a live commerce service, characterized in that it is configured to output through a user client.
11. According to claim 1,

    The system for providing a live commerce service further comprising: a video storage module for receiving real-time video or recorded and edited video from the store client for product promotion in the store and storing the video in the multimedia DB.
12. According to claim 1,

    Further comprising a map management module for generating and managing the three-dimensional distance map DB,

    The map management module provides a store sale page to the store client side, receives a designation of at least one of a three-dimensional street map in which a store is to be located and a store included in the three-dimensional street map through the store sale page, the seller The system for providing a live commerce service, characterized in that it is configured to match the identification code of the store designated by and the identification code of the 3D street map including the corresponding shop with the seller information and store it in the 3D street map DB.
13. (a) A three-dimensional street map DB storing a three-dimensional street map in which a plurality of stores are displayed on one side of the street and a video display window is allocated for each store, an avatar DB storing user's avatar information, and an identification code of the store and the store constructing a multimedia DB in which the transmitted video is stored;

    (b) receiving a map identification code and an avatar location from a user client, and using the 3D street map DB and the avatar DB, a 3D street map corresponding to the map identification code and an avatar of the user through the user client outputting;

    (c) reading a plurality of moving pictures corresponding to the identification codes of each store included in the 3D street map from the multimedia DB; and

    (d) outputting a plurality of videos through the video display window of each store corresponding thereto, mixing the video sound of each store in perspective according to the location of the avatar and the distance of the store, and outputting it through the user client; How to provide live commerce service with
14. 14. The method of claim 13,

    In step (a), the video display window of each store included in the 3D street map is displayed in perspective based on the location of the user's avatar.
15. 15. The method of claim 14,

    In the step (d), the live commerce service providing method, characterized in that the output by distorting the video data of the store to match the standard of each video display window displayed in perspective.
16. 14. The method of claim 13,

    In step (d), as the distance from the location of the avatar increases, the mixing weight for the video sound of the store is relatively decreased.
17. 14. The method of claim 13,

    (e1) receiving a solicitation text message or a solicitation voice message for the user avatar from the store client when the location of the user's avatar corresponds to the location of a store included in the 3D street map; and

    (e2) outputting the solicitation text or solicitation voice message to the user client corresponding to the user avatar;
18. 18. The method of claim 17,

    In step (e2), the solicitation text or solicitation voice message is transmitted to the user client side corresponding to a plurality of user avatars located within a predetermined distance based on the location of the store.
19. 19. The method of claim 17 or 18,

    (f1) When the location of the user's avatar corresponds to the location of a store included in the three-dimensional street map, a query text message or a query voice message including a product price inquiry or price bargaining inquiry is received from the user client, and the query outputting a text message or an inquiry voice message to a corresponding store client; and

    (f2) transmitting the query text message or the answer text message or the answer voice message to the query voice message from the store client to a corresponding user client;
20. 20. The method of claim 19,

    Characterized in that the query text, question voice message, answer text, or answer voice message transmitted between the user client and the store client are simultaneously transmitted to the user client corresponding to the user avatar located at a predetermined distance based on the location of the store. How to provide live commerce service with
21. 14. The method of claim 13,

    (g1) when the location of the user's avatar corresponds to the location of a store included in the 3D street map, providing an e-commerce connection link for purchasing a product of the corresponding store to the user client;

    (g2) providing an e-commerce page including product information to the user client when the e-commerce access link is selected; and

    (g3) processing an electronic payment for a user's product purchase request through the e-commerce page;
22. 14. The method of claim 13,

    (h1) generating a two-dimensional map in which a plurality of video display windows allocated to a plurality of stores included in the three-dimensional street map are two-dimensionally arranged in response to a two-dimensional map transmission request from the user client;

    (h2) reading and playing a video of a store corresponding to each video display window assigned to the two-dimensional map from a multimedia DB; and

    (h3) mixing the video sound of each store in perspective according to the distance of the store based on the center of the two-dimensional map and outputting the video sound through the user client;
23. 14. The method of claim 13, further comprising: receiving a video recorded in real time or a recorded and edited video from the store client for product promotion of the store and storing the received video in the multimedia DB; .
24. 14. The method of claim 13,

    (i1) providing a store sale page to the store client side;

    (i2) receiving designation of at least one of a three-dimensional street map in which a store is to be located and a store included in the three-dimensional street map through the store sale page; and

    (i3) matching the identification code of the store designated by the seller and the identification code of the three-dimensional street map including the store with the seller information and storing it in the three-dimensional street map DB; HOW TO PROVIDE SERVICES.
25. (a) Construct a 3D street map DB that stores a 3D street map in which a plurality of shops are displayed on one side of the street and a video display window is allocated for each shop, and a multimedia DB that stores the identification code of the shop and the video transmitted from the shop to do;

    (b) receiving a map identification code from a user client, and outputting a 3D distance map corresponding to the map identification code as a 3D image from the user's perspective through the user client using the 3D distance map DB;

    (c) reading a plurality of moving pictures corresponding to the identification codes of each store included in the 3D street map from the multimedia DB; and

    (d) outputting a plurality of videos through the video display window of each corresponding store, mixing the video sound of each store in perspective according to the distance of the store based on the user's point of view, and outputting it through the user client; A method of providing a live commerce service, characterized in that.
26. (a) Construct a 3D street map DB that stores a 3D street map in which a plurality of shops are displayed on one side of the street and a video display window is allocated for each shop, and a multimedia DB that stores the identification code of the shop and the video transmitted from the shop to do;

    (b) receiving a map identification code from a user client, and outputting a 3D distance map corresponding to the map identification code as a 3D image from the user's perspective through the user client using the 3D distance map DB;

    (c) reading a plurality of moving pictures corresponding to the identification codes of each store included in the 3D street map from the multimedia DB and transmitting the plurality of moving pictures to the user client; and

    (d) outputting, by the user client, a plurality of videos through the video display window of each corresponding store, and mixing and outputting the video sound of each store in perspective based on the distance of the store based on the user's point of view; A method of providing a live commerce service, characterized in that.

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