CN105068869A - Method and device for pushing information in mobile terminal - Google Patents
Method and device for pushing information in mobile terminal Download PDFInfo
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- CN105068869A CN105068869A CN201510631591.7A CN201510631591A CN105068869A CN 105068869 A CN105068869 A CN 105068869A CN 201510631591 A CN201510631591 A CN 201510631591A CN 105068869 A CN105068869 A CN 105068869A
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Abstract
The invention provides a method and a device for pushing information in a mobile terminal. The method comprises the following steps: receiving a plurality of pieces of standby pushing event information, performing weighting calculation processing on the standby pushing event information based on an event weighting rule to determine corresponding pushing marks, determining at least one piece of event information to be pushed according to the pushing marks, and pushing the event information to be pushed. According to the method, pushing events of three aspects such as application programs from a third party, system resources and system applications can be subjected to weighting calculation processing; as the priority levels corresponding to all the types of pushing events, the attributes, preferences, geographic positions and historical operation data of all the pushing events and users and the aging information of the pushing events are considered in the weighting calculation process, so that the pushing events pushed to the user can meet the actual acquisition requirement of the user better; therefore, the aim of conveniently, efficiently, accurately and timely pushing data of interest to the user can be fulfilled, and the use experience of the user is enhanced.
Description
Technical field
The present invention relates to terminal device technical field, specifically, the present invention relates to a kind of method and device of information pushing in the terminal.
Background technology
Along with the high speed development of technology, intelligent terminal has become requisite communication products in people's daily life.In existing terminal device, application program and operating system all can to user's pushed information, system information higher for predefined important level generally can be pushed to user based on configuration information by operating system, to point out user to carry out respective handling to system resource, each is applied config update information, hot issue and the promotion message that generally server can be issued and directly pushes to user.
But, because each user has respective use habit in the process of its use terminal device, each user to the interest-degree of the dissimilar pushed information from application program and system and attention rate all different, and existing information pushing mode reckon without user, for the reception wish of dissimilar pushed information, there is bigger difference, user can be caused to receive the lower pushed information of user's attention rate by passive, therefore, be necessary to carry out relevant screening and optimizing process to the dissimilar information being pushed to user, effect is pushed to improve, it is convenient to realize, efficiently, accurately, the punctual object pushing its interested data to user.
Summary of the invention
For overcoming above-mentioned technical matters or solving the problems of the technologies described above at least in part, the following technical scheme of special proposition:
Embodiments of the invention propose a kind of method of information pushing in the terminal, comprising:
Receive multiple alternative propelling movement event information, based on event Weighted Rule, process is weighted to described multiple alternative propelling movement event information, determines to push score value accordingly;
Determine that at least one waits to push event information according to described propelling movement score value, and wait that pushing event information pushes to described.
Preferably, based on event Weighted Rule, process is weighted to described multiple alternative propelling movement event information, comprises:
Event type belonging to described multiple alternative propelling movement event information determines corresponding priority;
Based on described priority, process is weighted to described multiple alternative propelling movement event information.
Preferably, based on event Weighted Rule, process is weighted to described multiple alternative propelling movement event information, also comprises:
Obtain the user related information of mobile phone users;
According to described user related information, process is weighted to described multiple alternative propelling movement event information.
Wherein, described user related information comprises following at least any one:
User's historical operation information;
Customer attribute information;
User preference information;
Customer position information.
Preferably, based on event Weighted Rule, process is weighted to described multiple alternative propelling movement event information, also comprises:
According to the temporal information got, determine the age information of described multiple alternative propelling movement event information;
According to described age information, process is weighted to described multiple alternative propelling movement event information.
Preferably, the method also comprises:
Obtain described user to the described operational feedback information waiting to push event information;
User related information according to described operational feedback information updating.
Embodiments of the invention also proposed a kind of device of information pushing in the terminal, comprising:
Weighted calculation module, for receiving multiple alternative propelling movement event information, being weighted process based on event Weighted Rule to described multiple alternative propelling movement event information, determining to push score value accordingly;
To described, pushing module, for determining that according to described propelling movement score value at least one waits to push event information, and waits that pushing event information pushes.
Preferably, described weighted calculation module specifically comprises:
Priority determining unit, determines corresponding priority for the event type belonging to described multiple alternative propelling movement event information;
First weighted units, for being weighted process based on described priority to described multiple alternative propelling movement event information.
Preferably, described weighted calculation module specifically comprises:
User profile acquiring unit, for obtaining the user related information of mobile phone users;
Second weighted units, for according to described user related information, is weighted process to described multiple alternative propelling movement event information.
Preferably, described weighted calculation module specifically comprises:
Timeliness determining unit, for according to the temporal information got, determines the age information of described multiple alternative propelling movement event information;
3rd weighted units, for being weighted process according to described age information to described multiple alternative propelling movement event information.
In technical scheme of the present invention, process can be weighted to the propelling movement event applying three aspects from third party application, system resource and system, because these three complete containing in aspect push to various types of propelling movement events of user, therefore propelling movement mode of the present invention can cover more complete propelling movement event, for realize efficiently and the object pushing its interested data to user exactly provides Reliable guarantee; Further, due to the age information of the attribute of priority corresponding to the propelling movement event that take into account each type in weight computation process, each propelling movement event and user, preference, geographic position and historical operating data and the event of propelling movement, the propelling movement event pushing to user is made more to meet the actual acquisition demand of user, thus achieve conveniently, efficiently, accurately, push the object of its interested data on schedule to user, ensure that user can not receive it passively and receive the lower event of wish simultaneously, improve the experience of user.
The aspect that the present invention adds and advantage will part provide in the following description, and these will become obvious from the following description, or be recognized by practice of the present invention.
Accompanying drawing explanation
The present invention above-mentioned and/or additional aspect and advantage will become obvious and easy understand from the following description of the accompanying drawings of embodiments, wherein:
Fig. 1 is the schematic flow sheet of the method for a kind of information pushing in the terminal of the embodiment of the present invention;
Fig. 2 is the schematic flow sheet of the method for a kind of information pushing in the terminal of a preferred embodiment of the invention;
Fig. 3 is the structural framing schematic diagram of a kind of information pushing in the terminal of another embodiment of the present invention.
Embodiment
Be described below in detail embodiments of the invention, the example of described embodiment is shown in the drawings, and wherein same or similar label represents same or similar element or has element that is identical or similar functions from start to finish.Being exemplary below by the embodiment be described with reference to the drawings, only for explaining the present invention, and can not limitation of the present invention being interpreted as.
Those skilled in the art of the present technique are appreciated that unless expressly stated, and singulative used herein " ", " one ", " described " and " being somebody's turn to do " also can comprise plural form.Should be further understood that, the wording used in instructions of the present invention " comprises " and refers to there is described feature, integer, step, operation, element and/or assembly, but does not get rid of and exist or add other features one or more, integer, step, operation, element, assembly and/or their group.Should be appreciated that, when we claim element to be " connected " or " coupling " to another element time, it can be directly connected or coupled to other elements, or also can there is intermediary element.In addition, " connection " used herein or " coupling " can comprise wireless connections or wirelessly to couple.Wording "and/or" used herein comprises one or more whole or arbitrary unit listing item be associated and all combinations.
Those skilled in the art of the present technique are appreciated that unless otherwise defined, and all terms used herein (comprising technical term and scientific terminology), have the meaning identical with the general understanding of the those of ordinary skill in field belonging to the present invention.It should also be understood that, those terms defined in such as general dictionary, should be understood to that there is the meaning consistent with the meaning in the context of prior art, unless and by specific definitions as here, otherwise can not explain by idealized or too formal implication.
Those skilled in the art of the present technique are appreciated that, here used " terminal ", " mobile terminal " had both comprised the equipment of wireless signal receiver, it only possesses the equipment of the wireless signal receiver without emissive ability, comprise again the equipment receiving and launch hardware, it has and on bidirectional communication link, can carry out the reception of two-way communication and launch the equipment of hardware.This equipment can comprise: honeycomb or other communication facilitiess, its honeycomb or other communication facilities of having single line display or multi-line display or not having multi-line display; PCS (PersonalCommunicationsService, PCS Personal Communications System), it can combine voice, data processing, fax and/or its communication ability; PDA (PersonalDigitalAssistant, personal digital assistant), it can comprise radio frequency receiver, pager, the Internet/intranet access, web browser, notepad, calendar and/or GPS (GlobalPositioningSystem, GPS) receiver; Conventional laptop and/or palmtop computer or other equipment, it has and/or comprises the conventional laptop of radio frequency receiver and/or palmtop computer or other equipment.Here used " terminal ", " mobile terminal " can be portable, can transport, be arranged in the vehicles (aviation, sea-freight and/or land), or be suitable for and/or be configured at local runtime, and/or with distribution form, any other position operating in the earth and/or space is run.Here used " terminal ", " mobile terminal " can also be communication terminal, access terminals, music/video playback terminal, can be such as PDA, MID (MobileInternetDevice, mobile internet device) and/or there is the mobile phone of music/video playing function, also can be the equipment such as intelligent television, Set Top Box.
Fig. 1 is the schematic flow sheet of the method for a kind of information pushing in the terminal of the embodiment of the present invention.
Step S110: receive multiple alternative propelling movement event information, is weighted process based on event Weighted Rule to multiple alternative propelling movement event information, determines to push score value accordingly; Step S120: according to propelling movement score value determine at least one wait push event information, and treat push event information push.
In embodiments of the invention, process can be weighted to the propelling movement event applying three aspects from third party application, system resource and system, because these three complete containing in aspect push to various types of propelling movement events of user, therefore propelling movement mode of the present invention can cover more complete propelling movement event, for realize efficiently and the object pushing its interested data to user exactly provides Reliable guarantee; Further, due to the age information of the attribute of priority corresponding to the propelling movement event that take into account each type in weight computation process, each propelling movement event and user, preference, geographic position and historical operating data and the event of propelling movement, the propelling movement event pushing to user is made more to meet the actual acquisition demand of user, thus achieve conveniently, efficiently, accurately, push the object of its interested data on schedule to user, ensure that user can not receive it passively and receive the lower event of wish simultaneously, improve the experience of user.
Particularly, terminal device receives the multiple alternative propelling movement event information of third party application by such as under type:
Particularly, terminal device gets the multiple alternative propelling movement event information pushed from third party application by the data interaction interface that third party application provides.Such as, when user uses third party application such as App1 to check sports news through terminal device of being everlasting, this is checked that operational feedback is to the application server corresponding with App1 by terminal device, application server can according to certain propelling movement frequency, up-to-date sports news is issued to terminal device as alternative propelling movement event information, App1 by this alternative propelling movement event information with predetermined recommendation form, as Apply Names: operation behavior code name, push event content, the data interaction interface provided by it is sent to the relevant pushed information processing enter of terminal device; Or pushed information processing enter is by carrying out the mode of real-time listening to third-party application, the alternative propelling movement event information received from server at third-party application carries out active reception.
Wherein, terminal device also receives the multiple alternative propelling movement event information of system resource and system application by such as under type:
Particularly, when there is following event in the system of terminal device, as system memory space be less than storage space alarm threshold, electricity lower than minimum amount of power alarm threshold, there is missed call, there is unread short messages, alarm clock calling, reminder announced etc., the terminal device pushed information processing enter of being correlated with gets above-mentioned information by the interface carrying out data interaction with system resource and as multiple alternative propelling movement event information; Or by carrying out the mode of real-time listening to system resource and system application, system occur as above event time, the pushed information processing enter that terminal device is correlated with is by carrying out the interface active obtaining of data interaction to multiple alternative propelling movement event information with system resource.
The alternative propelling movement event information that terminal device acquires at least comprises two, based on event Weighted Rule, two or more alternative propelling movement event information is weighted, determine the corresponding propelling movement score value of alternative propelling movement event information, push according to each propelling movement score value.
Preferably, based on event Weighted Rule, process is weighted to multiple alternative propelling movement event information, specifically comprises:
Event type belonging to multiple alternative propelling movement event information determines corresponding priority;
Based on priority, process is weighted to multiple alternative propelling movement event information.
Wherein, event type includes but not limited to: system resource event, system application affairs, third-party application event; Such as, corresponding with event type priority is from high to low: system resource event, system application affairs, third-party application event.
Such as, the alternative propelling movement event information that terminal device receives comprises: system memory space is less than storage space alarm threshold, unread short messages information, the sports news that third-party application App1 recommends.First, determine that above alternative propelling movement event information belongs to respectively according to predefined event type decision rule: system resource event, system application affairs, third-party application event; Then, determine that the priority of above three alternative propelling movement event informations is followed successively by from high to low according to the priority corresponding with event type: system memory space is less than storage space alarm threshold, unread short messages information, the sports news that third-party application App1 recommends, its weight corresponding is respectively 3,2,1.Subsequently process is weighted to three alternative propelling movement event informations, as system resource event, system application affairs, the benchmark score value of the alternative propelling movement event information corresponding to third-party application event is followed successively by 10, 5, 1, three corresponding benchmark score values of alternative propelling movement event information are multiplied by corresponding weight respectively, can calculate the propelling movement score value that certainty annuity storage space is less than storage space alarm threshold is 30, the propelling movement score value of unread short messages information is 10, the propelling movement score value of the sports news that third-party application App1 recommends is 1, then, the propelling movement score value calculated is sorted, successively the alternative propelling movement event information pushing first two of score value rank is defined as waiting that pushing event information pushes according to predetermined propelling movement rule, namely first supplying system storage space is less than the information of storage space alarm threshold, push the information of unread short messages subsequently.
Preferably, be weighted process based on the multiple alternative propelling movement event information of event Weighted Rule, specifically comprise:
Obtain the user related information of mobile phone users;
According to user related information, process is weighted to multiple alternative propelling movement event information.
Wherein, user related information includes but not limited to:
User's historical operation information;
Customer attribute information;
User preference information;
Customer position information.
Particularly, user property, it is including but not limited to personal background information that user pre-enters in terminal device, as sex, age, religion, nationality and education degree etc.;
User preference, its including but not limited to: some preferences that user pre-sets in terminal device are selected, as like application type, concern system information etc.;
User's historical operation information, it is the history being recorded the click previous with counting user by system and checked pushed information, thus can judge or predict the demand of user.Wherein, can in this locality for user sets up user characteristics storehouse, when user often the pushed information from a certain third party application is clicked and and check operation time, can to click and the historical record of user is stored in this user characteristics storehouse in checking from the pushed information of this third party application process;
Customer position information, comprises and locates by GPS (GlobalPositioningSystem, GPS) the user's geographical location information got; Also can comprise the IP address of terminal device, the current residing region of this user can be reflected in the IP address of terminal device.
Such as, the alternative propelling movement event information that terminal device gets comprises: the sports news that third-party application App1 pushes, the commodity of selling fast that third-party application App2 pushes, the cuisines that third-party application App3 pushes, first, read the application preferences information that mobile phone users pre-sets, App1 interest-degree is common, and App2 interest-degree is special concern, and App3 interest-degree is higher, obtains respective weights be followed successively by 1,3,2 according to predefined weight setting rule, subsequently, process is weighted to three alternative propelling movement event informations, benchmark score value as obtained all alternative propelling movement event informations from third party application is 1, each benchmark score value is multiplied by corresponding weight respectively, the propelling movement score value that can calculate the alternative propelling movement event information determined from App1 is 1, propelling movement score value from the alternative propelling movement event information of App2 is 3, propelling movement score value from the alternative propelling movement event information of App3 is 2, then, the propelling movement score value calculated is sorted, be defined as waiting that pushing event information pushes by pushing the highest alternative propelling movement event information of score value according to the predefined rule that pushes, namely terminal device only pushes the merchandise news of selling fast from App2.
Again such as, the alternative propelling movement event information that terminal device gets comprises: the information of missed call, information time calibration of system clock.When user comes USA New York from Beijing, the current geographic location that terminal device gets user by other positioning systems that GPS or system carry is NY area, systems axiol-ogy did not mate to the time that system time is corresponding to present terminal equipment geographic location, then system clock will push information time calibration, according to predefine benchmark score value setting rule and be respectively 5 according to the benchmark score value of the pushed information of the user's historical operation information certainty annuity missed call in scheduled duration and weight, 5, system clock push time calibration information benchmark score value and weight be respectively 5, 10, the propelling movement score value respective benchmark score value and multiplied by weight being obtained system missed call information is 25, system clock time calibration information propelling movement score value be 50, then, the propelling movement score value calculated is sorted, successively the alternative propelling movement event information of front for score value rank two is defined as waiting that pushing event information pushes according to predetermined propelling movement rule, namely first supplying system clock alignment information incited somebody to action by terminal device, push the information of missed call subsequently.
Preferably, based on event Weighted Rule, process is weighted to multiple alternative propelling movement event information, also comprises:
According to the temporal information got, determine the age information of multiple alternative propelling movement event information;
According to age information, process is weighted to multiple alternative propelling movement event information.
Such as, the alternative propelling movement event information that terminal device receives comprises: the hot news that third-party application App1 recommends, the cuisines of making a reservation that third-party application App2 recommends, the commodity of selling fast that third-party application App3 recommends, obtain the propelling movement time of above alternative propelling movement event information, App1 is 11:25, the propelling movement time of App2 and App3 is 11:00, when user's activation is in the terminal device of holding state, as the main interface of sliding screen opening terminal apparatus, determine that the activationary time of terminal device is 11:40, by compared with the propelling movement time of alternative to activationary time and each propelling movement event information to determine the mistiming, and according to predefined timeliness weight rule, the weight being greater than the alternative propelling movement event information of 10 minutes as the mistiming is 0.5, the weight being greater than the alternative propelling movement event information of 30 minutes is 0, the alternative propelling movement event information that mistiming is less than 10 minutes does not affect by time difference, namely the mistiming is less than the weight of the alternative propelling movement event information of 10 minutes is 1, the flexible strategy obtaining App1 are 0.5, the weight of App2 and App3 is 0, then, time for eating meals at noon according to the user preset read from user preference information is 11:30 to 12:30, readjust and determine that the weight of App2 is 10, App1 is obtained according to predefined benchmark score value setting rule, the radix of App2 and App3 is 1, by App1, the benchmark score value of App2 and the App3 recommendation score value that each self-corresponding multiplied by weight obtains App1 with it is 0.5, the recommendation score value of App2 is 10, the recommendation score value of App3 is 0, then, the propelling movement score value calculated is sorted, according to predefined push rule successively by before pushing score value rank 3 alternative propelling movement event information be defined as waiting that pushing event information pushes, first terminal device will push the cuisines information of making a reservation of App2, then the hot news that App1 recommends is pushed, abandon the commodity pushed information of selling fast that App3 recommends.
In embodiments of the invention, based on priority, based on user related information and the three kinds of modes based on age information, multiple alternative propelling movement event information being weighted to process, process can be weighted separately, also can to combine between two or three kinds of modes combine is weighted process, wait to push event information for determining to push score value accordingly to determine, and treat and push event information and push.
Preferably, the method also comprises:
Obtain user and treat the operational feedback information pushing event information; According to operational feedback information updating user related information.
Such as, connect example, in scheduled duration, with not checking relevant hot news per family after terminal device recommends the hot news of App1 to user, the operation information of terminal device recording user in user characteristics storehouse is to upgrade user related information, and the flexible strategy of App1 pushed information are deducted 1, until be 0; When user reaches predefined frequency threshold value, when not checking recommendation news for 5 times, what the hot news recommendation function of App1 was listed in user characteristics storehouse by terminal device does not push in third party application list, and terminal device no longer will push the hot news of App1 to user; If user clicks the relevant hot news of checking App1, the flexible strategy of App1 hot news pushed information to upgrade user related information, and are added 1 after each click by the operation information of terminal device recording user in user characteristics storehouse.
In an embody rule scene, the smart mobile phone of user A obtains alternative propelling movement event information and comprises: the children's garment new product information that third-party application " Taobao " pushes, the cosmetics favor information that third-party application " Taobao " pushes, the information that system charge is too low, the thunderstorm information that third-party application " weather leads to " pushes, obtaining user A by reading local record ground user property is unmarried female, and according to predefined weight setting rule, the children's garment new product information weight that " Taobao " is recommended is 0, " Taobao " recommends the weight of cosmetics information to be 10, and the flexible strategy of third-party application " weather leads to " are 5, and is 1 according to the benchmark score value that predefined benchmark score value setting rule obtains third-party application event pushed information, owing to only comprising a system recommendation information in alternative propelling movement event information, according to the Event Priority of alternative propelling movement event information, first the too low information of supplying system electricity, then all the other benchmark score values from the alternative propelling movement event information of third party application are multiplied by respectively corresponding weight, determine that the children's garment new product information pushing score value that " Taobao " pushes is 0, the propelling movement score value of the cosmetics favor information that " Taobao " pushes is 10, the propelling movement score value of the thunderstorm information that " weather leads to " pushes is 5, according to predefined propelling movement rule, the alternative propelling movement event information pushing first two of score value rank is defined as wait that pushing event information pushes, namely the first too low information of system charge incited somebody to action by terminal device, push the cosmetics favor information from " Taobao " subsequently, finally push the thunderstorm information pushed from " weather leads to ", user by with the human-computer interaction interface of mobile phone click check " Taobao " the cosmetics favor information received time, this click of recording user in user characteristics storehouse is checked operation by mobile phone.
Fig. 3 is the structural framing schematic diagram of a kind of information pushing in the terminal of another embodiment of the present invention.
Weighted calculation module 310 receives multiple alternative propelling movement event information, is weighted process, determines to push score value accordingly based on event Weighted Rule to multiple alternative propelling movement event information; Pushing module 320 according to propelling movement score value determine at least one wait push event information, and treat push event information push.
In embodiments of the invention, process can be weighted to the propelling movement event applying three aspects from third party application, system resource and system, because these three complete containing in aspect push to various types of propelling movement events of user, therefore propelling movement mode of the present invention can cover more complete propelling movement event, for realize efficiently and the object pushing its interested data to user exactly provides Reliable guarantee; Further, due to the age information of the attribute of priority corresponding to the propelling movement event that take into account each type in weight computation process, each propelling movement event and user, preference, geographic position and historical operating data and the event of propelling movement, the propelling movement event pushing to user is made more to meet the actual acquisition demand of user, thus achieve conveniently, efficiently, accurately, push the object of its interested data on schedule to user, ensure that user can not receive it passively and receive the lower event of wish simultaneously, improve the experience of user.
Particularly, terminal device receives the multiple alternative propelling movement event information of third party application by such as under type:
Particularly, terminal device gets the multiple alternative propelling movement event information pushed from third party application by the data interaction interface that third party application provides.Such as, when user uses third party application such as App1 to check sports news through terminal device of being everlasting, this is checked that operational feedback is to the application server corresponding with App1 by terminal device, application server can according to certain propelling movement frequency, up-to-date sports news is issued to terminal device as alternative propelling movement event information, App1 by this alternative propelling movement event information with predetermined recommendation form, as Apply Names: operation behavior code name, push event content, the data interaction interface provided by it is sent to the relevant pushed information processing enter of terminal device; Or pushed information processing enter is by carrying out the mode of real-time listening to third-party application, the alternative propelling movement event information received from server at third-party application carries out active reception.
Wherein, terminal device also receives the multiple alternative propelling movement event information of system resource and system application by such as under type:
Particularly, when there is following event in the system of terminal device, as system memory space be less than storage space alarm threshold, electricity lower than minimum amount of power alarm threshold, there is missed call, there is unread short messages, alarm clock calling, reminder announced etc., the terminal device pushed information processing enter of being correlated with gets above-mentioned information by the interface carrying out data interaction with system resource and as multiple alternative propelling movement event information; Or by carrying out the mode of real-time listening to system resource and system application, system occur as above event time, the pushed information processing enter that terminal device is correlated with is by carrying out the interface active obtaining of data interaction to multiple alternative propelling movement event information with system resource.
The alternative propelling movement event information that terminal device acquires at least comprises two, based on event Weighted Rule, two or more alternative propelling movement event information is weighted, determine the corresponding propelling movement score value of alternative propelling movement event information, push according to each propelling movement score value.
Preferably, based on event Weighted Rule, process is weighted to multiple alternative propelling movement event information, specifically comprises:
Event type belonging to multiple alternative propelling movement event information determines corresponding priority;
Based on priority, process is weighted to multiple alternative propelling movement event information.
Wherein, event type includes but not limited to: system resource event, system application affairs, third-party application event; Such as, corresponding with event type priority is from high to low: system resource event, system application affairs, third-party application event.
Such as, the alternative propelling movement event information that terminal device receives comprises: system memory space is less than storage space alarm threshold, unread short messages information, the sports news that third-party application App1 recommends.First, determine that above alternative propelling movement event information belongs to respectively according to predefined event type decision rule: system resource event, system application affairs, third-party application event; Then, determine that the priority of above three alternative propelling movement event informations is followed successively by from high to low according to the priority corresponding with event type: system memory space is less than storage space alarm threshold, unread short messages information, the sports news that third-party application App1 recommends, its weight corresponding is respectively 3,2,1.Subsequently process is weighted to three alternative propelling movement event informations, as system resource event, system application affairs, the benchmark score value of the alternative propelling movement event information corresponding to third-party application event is followed successively by 10, 5, 1, three corresponding benchmark score values of alternative propelling movement event information are multiplied by corresponding weight respectively, can calculate the propelling movement score value that certainty annuity storage space is less than storage space alarm threshold is 30, the propelling movement score value of unread short messages information is 10, the propelling movement score value of the sports news that third-party application App1 recommends is 1, then, the propelling movement score value calculated is sorted, successively the alternative propelling movement event information pushing first two of score value rank is defined as waiting that pushing event information pushes according to predetermined propelling movement rule, namely first supplying system storage space is less than the information of storage space alarm threshold, push the information of unread short messages subsequently.
Preferably, be weighted process based on the multiple alternative propelling movement event information of event Weighted Rule, specifically comprise:
Obtain the user related information of mobile phone users;
According to user related information, process is weighted to multiple alternative propelling movement event information.
Wherein, user related information includes but not limited to:
User's historical operation information;
Customer attribute information;
User preference information;
Customer position information.
Particularly, user property, it is including but not limited to personal background information that user pre-enters in terminal device, as sex, age, religion, nationality, education degree etc.;
User preference, its including but not limited to: some preferences that user pre-sets in terminal device are selected, as like application type, concern system information etc.;
User's historical operation information, it is the history being recorded the click previous with counting user by system and checked pushed information, thus can judge or predict the demand of user.Wherein, can in this locality for user sets up user characteristics storehouse, when user often the pushed information from a certain third party application is clicked and and check operation time, can by click and and check that the historical record of user in the process from the pushed information of this third party application is stored in this user characteristics storehouse;
Customer position information, comprises and locates by GPS (GlobalPositioningSystem, GPS) the user's geographical location information got; Also can comprise the IP address of terminal device, the current residing region of this user can be reflected in the IP address of terminal device.
Such as, the alternative propelling movement event information that terminal device gets comprises: the sports news that third-party application App1 pushes, the commodity of selling fast that third-party application App2 pushes, the cuisines that third-party application App3 pushes, first, read the application preferences information that mobile phone users pre-sets, App1 interest-degree is common, and App2 interest-degree is special concern, and App3 interest-degree is higher, obtains respective weights be followed successively by 1,3,2 according to predefined weight setting rule, subsequently, process is weighted to three alternative propelling movement event informations, benchmark score value as obtained all alternative propelling movement event informations from third party application is 1, each benchmark score value is multiplied by corresponding weight respectively, the propelling movement score value that can calculate the alternative propelling movement event information determined from App1 is 1, propelling movement score value from the alternative propelling movement event information of App2 is 3, propelling movement score value from the alternative propelling movement event information of App3 is 2, then, the propelling movement score value calculated is sorted, be defined as waiting that pushing event information pushes by pushing the highest alternative propelling movement event information of score value according to the predefined rule that pushes, namely terminal device only pushes the merchandise news of selling fast from App2.
Again such as, the alternative propelling movement event information that terminal device gets comprises: the information of missed call, information time calibration of system clock.When user comes USA New York from Beijing, the current geographic location that terminal device gets user by other positioning systems that GPS or system carry is NY area, systems axiol-ogy did not mate to the time that system time is corresponding to present terminal equipment geographic location, then system clock will push information time calibration, according to predefine benchmark score value setting rule and be respectively 5 according to the benchmark score value of the pushed information of the user's historical operation information certainty annuity missed call in scheduled duration and weight, 5, system clock push time calibration information benchmark score value and weight be respectively 5, 10, the propelling movement score value respective benchmark score value and multiplied by weight being obtained system missed call information is 25, system clock time calibration information propelling movement score value be 50, then, the propelling movement score value calculated is sorted, successively the alternative propelling movement event information of front for score value rank two is defined as waiting that pushing event information pushes according to predetermined propelling movement rule, namely first supplying system clock alignment information incited somebody to action by terminal device, push the information of missed call subsequently.
Preferably, based on event Weighted Rule, process is weighted to multiple alternative propelling movement event information, also comprises:
According to the temporal information got, determine the age information of multiple alternative propelling movement event information;
According to age information, process is weighted to multiple alternative propelling movement event information.
Such as, the alternative propelling movement event information that terminal device receives comprises: the hot news that third-party application App1 recommends, the cuisines of making a reservation that third-party application App2 recommends, the commodity of selling fast that third-party application App3 recommends, obtain the propelling movement time of above alternative propelling movement event information, App1 is 11:25, the propelling movement time of App2 and App3 is 11:00, when user's activation is in the terminal device of holding state, as the main interface of sliding screen opening terminal apparatus, determine that the activationary time of terminal device is 11:40, by compared with the propelling movement time of alternative to activationary time and each propelling movement event information to determine the mistiming, and according to predefined timeliness weight rule, the weight being greater than the alternative propelling movement event information of 10 minutes as the mistiming is 0.5, the weight being greater than the alternative propelling movement event information of 30 minutes is 0, the alternative propelling movement event information that mistiming is less than 10 minutes does not affect by time difference, namely the mistiming is less than the weight of the alternative propelling movement event information of 10 minutes is 1, the flexible strategy obtaining App1 are 0.5, the weight of App2 and App3 is 0, then, time for eating meals at noon according to the user preset read from user preference information is 11:30 to 12:30, readjust and determine that the weight of App2 is 10, App1 is obtained according to predefined benchmark score value setting rule, the radix of App2 and App3 is 1, by App1, the benchmark score value of App2 and the App3 recommendation score value that each self-corresponding multiplied by weight obtains App1 with it is 0.5, the recommendation score value of App2 is 10, the recommendation score value of App3 is 0, then, the propelling movement score value calculated is sorted, according to predefined push rule successively by before pushing score value rank 3 alternative propelling movement event information be defined as waiting that pushing event information pushes, first terminal device will push the cuisines information of making a reservation of App2, then the hot news that App1 recommends is pushed, abandon the commodity pushed information of selling fast that App3 recommends.
In embodiments of the invention, based on priority, based on user related information and the three kinds of modes based on age information, multiple alternative propelling movement event information being weighted to process, process can be weighted separately, also can to combine between two or three kinds of modes combine is weighted process, wait to push event information for determining to push score value accordingly to determine, and treat and push event information and push.
Preferably, this device also treats for obtaining user the operational feedback information pushing event information; According to operational feedback information updating user related information.
Such as, connect example, in scheduled duration, with not checking relevant hot news per family after terminal device recommends the hot news of App1 to user, the operation information of terminal device recording user in user characteristics storehouse is to upgrade user related information, and the flexible strategy of App1 pushed information are deducted 1, until be 0; When user reaches predefined frequency threshold value, when not checking recommendation news for 5 times, what the hot news recommendation function of App1 was listed in user characteristics storehouse by terminal device does not push in third party application list, and terminal device no longer will push the hot news of App1 to user; If user clicks the relevant hot news of checking App1, the flexible strategy of App1 hot news pushed information to upgrade user related information, and are added 1 after each click by the operation information of terminal device recording user in user characteristics storehouse.
In an embody rule scene, the smart mobile phone of user A obtains alternative propelling movement event information and comprises: the children's garment new product information that third-party application " Taobao " pushes, the cosmetics favor information that third-party application " Taobao " pushes, the information that system charge is too low, the thunderstorm information that third-party application " weather leads to " pushes, obtaining user A by reading local record ground user property is unmarried female, and according to predefined weight setting rule, the children's garment new product information weight that " Taobao " is recommended is 0, " Taobao " recommends the weight of cosmetics information to be 10, and the flexible strategy of third-party application " weather leads to " are 5, and is 1 according to the benchmark score value that predefined benchmark score value setting rule obtains third-party application event pushed information, owing to only comprising a system recommendation information in alternative propelling movement event information, according to the Event Priority of alternative propelling movement event information, first the too low information of supplying system electricity, then all the other benchmark score values from the alternative propelling movement event information of third party application are multiplied by respectively corresponding weight, determine that the children's garment new product information pushing score value that " Taobao " pushes is 0, the propelling movement score value of the cosmetics favor information that " Taobao " pushes is 10, the propelling movement score value of the thunderstorm information that " weather leads to " pushes is 5, according to predefined propelling movement rule, the alternative propelling movement event information pushing first two of score value rank is defined as wait that pushing event information pushes, namely the first too low information of system charge incited somebody to action by terminal device, push the cosmetics favor information from " Taobao " subsequently, finally push the thunderstorm information pushed from " weather leads to ", user by with the human-computer interaction interface of mobile phone click check " Taobao " the cosmetics favor information received time, this click of recording user in user characteristics storehouse is checked operation by mobile phone.
Those skilled in the art of the present technique are appreciated that the one or more equipment that the present invention includes and relate to for performing in operation described in the application.These equipment for required object and specialized designs and manufacture, or also can comprise the known device in multi-purpose computer.These equipment have storage computer program within it, and these computer programs optionally activate or reconstruct.Such computer program can be stored in equipment (such as, computing machine) in computer-readable recording medium or be stored in and be suitable for store electrons instruction and be coupled in the medium of any type of bus respectively, described computer-readable medium includes but not limited to that the dish of any type (comprises floppy disk, hard disk, CD, CD-ROM, and magneto-optic disk), ROM (Read-OnlyMemory, ROM (read-only memory)), RAM (RandomAccessMemory, storer immediately), EPROM (ErasableProgrammableRead-OnlyMemory, Erarable Programmable Read only Memory), EEPROM (ElectricallyErasableProgrammableRead-OnlyMemory, EEPROM (Electrically Erasable Programmable Read Only Memo)), flash memory, magnetic card or light card.Namely, computer-readable recording medium comprises and being stored or any medium of transmission information with the form that can read by equipment (such as, computing machine).
Those skilled in the art of the present technique are appreciated that the combination that can realize the frame in each frame in these structural drawing and/or block diagram and/or flow graph and these structural drawing and/or block diagram and/or flow graph with computer program instructions.Those skilled in the art of the present technique are appreciated that, the processor that these computer program instructions can be supplied to multi-purpose computer, special purpose computer or other programmable data disposal routes realizes, thus is performed the scheme of specifying in the frame of structural drawing disclosed by the invention and/or block diagram and/or flow graph or multiple frame by the processor of computing machine or other programmable data disposal routes.
Those skilled in the art of the present technique are appreciated that various operations, method, the step in flow process, measure, the scheme discussed in the present invention can be replaced, changes, combines or delete.Further, there is various operations, method, other steps in flow process, measure, the scheme discussed in the present invention also can be replaced, change, reset, decompose, combine or delete.Further, of the prior art have also can be replaced with the step in operation various disclosed in the present invention, method, flow process, measure, scheme, changed, reset, decomposed, combined or deleted.
The above is only some embodiments of the present invention; it should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention; can also make some improvements and modifications, these improvements and modifications also should be considered as protection scope of the present invention.
Claims (10)
1. a method for information pushing in the terminal, is characterized in that, comprising:
Receive multiple alternative propelling movement event information, based on event Weighted Rule, process is weighted to described multiple alternative propelling movement event information, determines to push score value accordingly;
Determine that at least one waits to push event information according to described propelling movement score value, and wait that pushing event information pushes to described.
2. the method for information pushing in the terminal according to claim 1, is characterized in that, is weighted process, specifically comprises based on event Weighted Rule to described multiple alternative propelling movement event information:
Event type belonging to described multiple alternative propelling movement event information determines corresponding priority;
Based on described priority, process is weighted to described multiple alternative propelling movement event information.
3. the method for information pushing in the terminal according to claim 1 and 2, is characterized in that, is weighted process, specifically comprises based on event Weighted Rule to described multiple alternative propelling movement event information:
Obtain the user related information of mobile phone users;
According to described user related information, process is weighted to described multiple alternative propelling movement event information.
4. the method for information pushing in the terminal according to claim 3, is characterized in that, described user related information comprises following at least any one:
User's historical operation information;
Customer attribute information;
User preference information;
Customer position information.
5. the method for the information pushing in the terminal according to any one of claim 1-4, is characterized in that, is weighted process, specifically comprises based on event Weighted Rule to described multiple alternative propelling movement event information:
According to the temporal information got, determine the age information of described multiple alternative propelling movement event information;
According to described age information, process is weighted to described multiple alternative propelling movement event information.
6. the method for information pushing in the terminal according to claim 1 and 2, it is characterized in that, the method also comprises:
Obtain described user to the described operational feedback information waiting to push event information;
User related information according to described operational feedback information updating.
7. a device for information pushing in the terminal, is characterized in that, comprising:
Weighted calculation module, for receiving multiple alternative propelling movement event information, being weighted process based on event Weighted Rule to described multiple alternative propelling movement event information, determining to push score value accordingly;
To described, pushing module, for determining that according to described propelling movement score value at least one waits to push event information, and waits that pushing event information pushes.
8. the device of information pushing in the terminal according to claim 7, is characterized in that, described weighted calculation module specifically comprises:
Priority determining unit, determines corresponding priority for the event type belonging to described multiple alternative propelling movement event information;
First weighted units, for being weighted process based on described priority to described multiple alternative propelling movement event information.
9. the device of the information pushing in the terminal according to claim 7 or 8, is characterized in that, described weighted calculation module specifically comprises:
User profile acquiring unit, for obtaining the user related information of mobile phone users;
Second weighted units, for according to described user related information, is weighted process to described multiple alternative propelling movement event information.
10. the device of the information pushing in the terminal according to any one of claim 7-9, is characterized in that, described weighted calculation module specifically comprises:
Timeliness determining unit, for according to the temporal information got, determines the age information of described multiple alternative propelling movement event information;
3rd weighted units, for being weighted process according to described age information to described multiple alternative propelling movement event information.
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