CN108170795A - Information-pushing method, device and equipment - Google Patents
Information-pushing method, device and equipment Download PDFInfo
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- CN108170795A CN108170795A CN201711452901.4A CN201711452901A CN108170795A CN 108170795 A CN108170795 A CN 108170795A CN 201711452901 A CN201711452901 A CN 201711452901A CN 108170795 A CN108170795 A CN 108170795A
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- correspondence
- click logs
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
Abstract
The present invention proposes that a kind of information-pushing method, device and equipment, wherein method include：User information pushing method includes：Determine the first position that the first user is currently located；According to the click logs of the first user, the correspondence of the first user and first position is determined；According to the first user and the correspondence of first position, determine that first collects with reference to user, wherein first concentrates the correspondence of each second user and first position with reference to user, it is identical with the correspondence of first position with the first user；The click logs of each second user are concentrated with reference to user according to first, determine first object pushed information；First object pushed information is pushed to the first user.This method passes through the click logs according to the other users identical with being presently in geographical location relationship with user, the information of true directional user's push, so as to improve the accuracy and reliability of information push, likability of the user to information push client is further improved, improves user experience.
Description
Technical field
The present invention relates to electronic technology field, more particularly to a kind of information-pushing method, device and equipment.
Background technology
With the development of development of Mobile Internet technology, pass through the application with access interconnection network function installed on electronic equipment
Program obtains the information of interconnection Web realease, has become the main means that information is obtained in people's daily life.For example, user
By electronic equipment obtain residing for city major event news or residing particular geographic location near periphery news etc.
Deng.
At present, in the news information for actually obtaining user present position, user geographic location is typically first obtained
Longitude and latitude, the longitude and latitude of acquisition is then converted into commercial circle information, while obtain the frequentations such as the family of user, company and ask commercial circle,
And ask that commercial circle is recalled into row information according to the frequentation of acquisition, then pass through click-through-rate (Click-Through-Rate, abbreviation
For：CTR user is pushed to after) being ranked up to the information recalled, idiographic flow can be found in shown in Fig. 1.
It is not that user is interested there are many information, this just makes however, through the above way into the information that user pushes
The accuracy and reliability for obtaining pushed information is poor, and user is caused to reduce the likability of information push client.
Invention content
The present invention is directed to solve at least some of the technical problems in related technologies.
For this purpose, first purpose of the present invention is to propose a kind of information-pushing method, this method passes through basis and user
The click logs of the other users identical with being presently in geographical location relationship, the information of true directional user's push, so as to improve
The accuracy and reliability of information push further improves likability of the user to information push client, and to improve user make
With experience.
Second object of the present invention is to propose a kind of information push-delivery apparatus.
Third object of the present invention is to propose a kind of electronic equipment.
Fourth object of the present invention is to propose a kind of computer readable storage medium.
In order to achieve the above object, first aspect present invention embodiment proposes a kind of user information pushing method, including：
Determine the first position that the first user is currently located；
According to the click logs of first user, the correspondence of first user and the first position are determined；
According to first user and the correspondence of the first position, determine that first collects with reference to user, wherein first
Each second user and the correspondence of the first position are concentrated with reference to user, with first user and the first position
Correspondence is identical；
The click logs of each second user are concentrated with reference to user according to described first, determine first object pushed information；
The first object pushed information is pushed to first user.
In information-pushing method provided in this embodiment, by determining the first position that is currently located of the first user, with root
According to the click logs of the first user, the correspondence of the first user and first position is determined, then according to the first user and first
The correspondence of position determines that first collects with reference to user, and concentrates the click day of each second user with reference to user according to first
Will determines first object pushed information, then by determining first object pushed information, is pushed to the first user.Lead to as a result,
Cross the click logs according to the other users identical with being presently in geographical location relationship with user, the letter of true directional user's push
Breath so as to improve the accuracy and reliability of information push, further improves likability of the user to information push client, changes
It has been apt to user experience.
In addition, the information-pushing method that the above embodiment of the present invention proposes can also have following additional technical characteristic：
In one embodiment of the invention, the determining first object pushed information, including：
Each second user corresponding information in the click logs of the first position is concentrated with reference to user by described first,
It is determined as initial information to be pushed；
Number is clicked according to each information in the initial information to be pushed, obtains first object pushed information.
In another embodiment of the present invention, it after the determining first object recommendation information, further includes：
Determine the issuing time of each information in the first object recommendation information；
According to the issuing time of each information in the first object recommendation information, the first object pushed information is carried out
Sequence.
In another embodiment of the present invention, it after determining first reference user's collection, further includes：
Determine the first interest vector of first user and corresponding second interest vector of each second user；
According to each similarity between first interest vector and each second interest vector, from described first with reference to use
Family is concentrated, and is chosen second and is collected with reference to user；
The determining first object pushed information, including：
The click logs of each second user are concentrated with reference to user according to described second, determine target push information.
In another embodiment of the present invention, first interest vector for determining first user, including：
According to the click logs of first user, the first interest vector of first user is determined.
In another embodiment of the present invention, it is described to determine first user pass corresponding with the first position
System, including：
According to click logs of first user in the first position, determine first user at described first
The temporal information and reading habit put；
According to temporal information and reading habit of first user in the first position, determine first user with
The correspondence of the first position.
In order to achieve the above object, second aspect of the present invention embodiment proposes a kind of information push-delivery apparatus, including：
First determining module, for determining first position that the first user is currently located；
Second determining module for the click logs according to first user, determines first user and described the
The correspondence of one position；
Third determining module for the correspondence according to first user and the first position, determines the first ginseng
User's collection is examined, wherein first concentrates each second user and the correspondence of the first position with reference to user, is used with described first
Family is identical with the correspondence of the first position；
4th determining module for concentrating the click logs of each second user with reference to user according to described first, determines the
One target push information；
Pushing module, for the first object pushed information to be pushed to first user.
In information push-delivery apparatus provided in this embodiment, by determining the first position that is currently located of the first user, with root
According to the click logs of the first user, the correspondence of the first user and first position is determined, then according to the first user and first
The correspondence of position determines that first collects with reference to user, and concentrates the click day of each second user with reference to user according to first
Will determines first object pushed information, then by determining first object pushed information, is pushed to the first user.Lead to as a result,
Cross the click logs according to the other users identical with being presently in geographical location relationship with user, the letter of true directional user's push
Breath so as to improve the accuracy and reliability of information push, further improves likability of the user to information push client, changes
It has been apt to user experience.
In addition, the information push-delivery apparatus that the above embodiment of the present invention proposes can also have following additional technical characteristic：
In one embodiment of the invention, the 4th determining module, including：
First determination subelement, for concentrating each second user in the point of the first position with reference to user by described first
Corresponding information in daily record is hit, is determined as initial information to be pushed；
Subelement is obtained, for being clicked number according to each information in the initial information to be pushed, obtains the first mesh
Mark pushed information.
In another embodiment of the present invention, it further includes：
5th determining module, for determining the issuing time of each information in the first object recommendation information；
Sorting module, for the issuing time according to each information in the first object recommendation information, by first mesh
Mark pushed information is ranked up.
In another embodiment of the present invention, it further includes：
6th determining module, for determining the first interest vector of first user and each second user corresponding second
Interest vector；
Module is chosen, for according to each similarity between first interest vector and each second interest vector, from
Described first concentrates with reference to user, chooses second and collects with reference to user；
4th determining module specifically includes：
The click logs of each second user are concentrated with reference to user according to described second, determine target push information.
In another embodiment of the present invention, the 6th determining module specifically includes：
According to the click logs of first user, the first interest vector of first user is determined.
In another embodiment of the present invention, the third determining module, including：
Second determination subelement, for according to click logs of first user in the first position, determining described
First user is in the temporal information and reading habit of the first position；
Third determination subelement, in the temporal information of the first position and reading habit according to first user
It is used, determine the correspondence of first user and the first position.
In order to achieve the above object, third aspect present invention embodiment proposes a kind of electronic equipment, including memory, processor
And the computer program that can be run on a memory and on a processor is stored, when the processor performs described program, with reality
Information-pushing method described in existing first aspect embodiment.
In electronic equipment provided in this embodiment, by determining the first position that is currently located of the first user, with according to the
The click logs of one user determine the correspondence of the first user and first position, then according to the first user and first position
Correspondence, determine that first collects with reference to user, and concentrates the click logs of each second user with reference to user according to first, really
First object pushed information is made, then by determining first object pushed information, is pushed to the first user.Pass through root as a result,
According to the click logs of the other users identical with being presently in geographical location relationship with user, the information of true directional user's push,
So as to improve the accuracy and reliability of information push, likability of the user to information push client is further improved, is improved
User experience.
In order to achieve the above object, the fourth aspect of the present invention embodiment proposes a kind of computer readable storage medium, thereon
Computer program is stored with, when which is executed by processor, realizes the information-pushing method described in first aspect embodiment
The additional aspect of the present invention and advantage will be set forth in part in the description, and will partly become from the following description
It obtains significantly or is recognized by the practice of the present invention.
Description of the drawings
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments
Significantly and it is readily appreciated that, wherein：
Fig. 1 is according to the flow diagram of the pushed information of user present position in the relevant technologies；
Fig. 2 is the flow chart of the information-pushing method of one embodiment of the invention；
Fig. 3 is the flow chart of the correspondence for determining the first user and first position of one embodiment of the invention；
Fig. 4 is the flow chart of the information-pushing method of another embodiment of the present invention；
Fig. 5 is the structure diagram of the information push-delivery apparatus of one embodiment of the invention；
Fig. 6 is the structure diagram of the information push-delivery apparatus of another embodiment of the present invention；
Fig. 7 is the structure diagram of the information push-delivery apparatus of another embodiment of the invention；
Fig. 8 is the structure diagram of the electronic equipment of one embodiment of the invention.
Specific embodiment
The embodiment of the present invention is described below in detail, the example of the embodiment is shown in the drawings, wherein from beginning to end
Same or similar label represents same or similar element or the element with same or like function.Below with reference to attached
The embodiment of figure description is exemplary, it is intended to for explaining the present invention, and is not considered as limiting the invention.
The embodiment of the present invention is mainly in the prior art, and in the information pushed to user, there are many users not to feel
The information of interest so that the accuracy and reliability of pushed information is poor, causes likability of the user to information push client
The problem of reduction, proposes a kind of information-pushing method.
Information-pushing method proposed by the present invention is determined by the first position being currently located to the first user, with
According to the click logs of the first user, determine the correspondence of the first user and first position, then according to the first user with
The correspondence of first position determines that first collects with reference to user, wherein first concentrates each second user and first with reference to user
The correspondence of position, it is identical with the correspondence of first position with the first user, then concentrated respectively with reference to user according to first
The click logs of second user determine first object pushed information, and the first object pushed information determined are pushed to
First user.As a result, by according to the click logs of the other users identical with being presently in geographical location relationship with user, really
The information of directional user's push so as to improve the accuracy and reliability of information push, further improves user and information is pushed
The likability of client, improves user experience.
The information-pushing method proposed below in conjunction with the accompanying drawings to the embodiment of the present invention is described in detail.
Fig. 2 is the flow chart of the information-pushing method of one embodiment of the invention.
As shown in Fig. 2, the information-pushing method of the present invention may comprise steps of：
Step 201, the first position that the first user is currently located is determined.
Specifically, information-pushing method provided in this embodiment, can be performed with information push-delivery apparatus provided by the present invention,
Above device is configured in arbitrary information push client, and user's pushed information is controlled with realizing.
Wherein, the information push client of the present embodiment can be installed in arbitrary electronic equipment, such as smart mobile phone, a
Personal digital assistant (Personal Digital Assistant, referred to as：PDA), tablet computer (Personal Access
Device, referred to as：PDA) etc., the present embodiment is not especially limited this.
In the present embodiment, first position can be any position, for example can refer to the area of the frequent activity of the first user
Domain, such as：Company, family etc. can be the first user occasionally movable regions, such as the position where when going on business,
It is not especially limited herein.
During specific implementation, the present embodiment can be obtained by the different location technologies that electronic equipment used in the first user is configured
The first position that the first user is taken to be currently located.Wherein, in the present embodiment, location technology may be, but not limited to,：The whole world is fixed
Position system (Global Positioning System, referred to as GPS), base station location (Location Based Service,
Referred to as LBS), hot spot positioning etc., the present embodiment is not especially limited this.
Step 202, according to the click logs of the first user, the correspondence of the first user and first position is determined.
Specifically, due in actual use, each user can include multiple types using the daily record that equipment is clicked
Type, and when user is in different location, the Log Types clicked also can there are larger differences.For example, user A is in company
The Log Types often clicked are：Literature data, technical literature etc., and the Log Types that when user A is in often is clicked are：
Living information, entertainment information etc..
Therefore, the present embodiment can determine the first user and first position by analyzing the click logs of the first user
Correspondence.
For example, if the daily record that user A is clicked is living information class, it can determine that active user A is corresponding with family；If with
The daily record that family A is clicked is literature, then can determine that active user A is corresponding with company.
During specific implementation, the correspondence of above-mentioned first user and first position can be carried out by way of described in Fig. 3
It determines.
As shown in figure 3, the present embodiment determines the correspondence of the first user and first position, may comprise steps of：
Step 301：According to click logs of first user in first position, time of first user in first position is determined
Information and reading habit.
Step 302：According to temporal information and reading habit of first user in first position, the first user and first is determined
The correspondence of position.
It specifically, can be according to period of the user in each position and reading habit, to determine in the embodiment of the present application
User and the correspondence of position.
If for example, after sorting out to the click logs analysis of the first user A, times of the first user A in first position is found
Section is the morning 9：00~afternoon 6：30, and reading habit is mostly scientific and technological class, cultural class, then can determine that first position is used for first
The operating position at family.
In another example if after sorting out to the analysis of the click logs of the first user A, find the first user A first position when
Between section at night 20：00~at night 21：00, and reading habit is mostly social class, amusement class, sport category.It can then determine first
Position is the family of the first user.
As a result, by above-mentioned analysis it is recognised that the present embodiment can be at night 20 according to the period in a certain position：
00~at night 21：00, and reading habit is social class, it is possible to determine the family that the position is user；And when a certain position
Period in click logs is the morning 9：00~afternoon 6：30, and reading habit is mostly scientific and technological class, cultural class, it is possible to it determines
Go out the operating position that the position is user.
Step 203, according to the first user and the correspondence of first position, determine that first collects with reference to user, wherein first
The correspondence of each second user and first position is concentrated with reference to user, with the first user and the correspondence phase of first position
Together.
Specifically, since information push-delivery apparatus can get different user in click in different time periods from server end
Daily record, therefore in order to the first user push accurately and reliably information, the present embodiment information push-delivery apparatus can be according to the
One user and the correspondence of first position are obtained from server end with the correspondence phase with the first user and first position
Same multiple second users, and multiple second users of acquisition are built into first and are collected with reference to user.
Wherein, in order to ensure that obtain first collects reliability higher with reference to user, the present embodiment can obtain up to ten thousand, even several
100000 second users, the present embodiment are not especially limited this.
For example, if the first user A and the correspondence of first position are：Operating position, then the letter of the present embodiment
Pusher is ceased to be got with identical with above-mentioned correspondence multiple the from server end according to above-mentioned correspondence
Two users, and will get and above-mentioned there are multiple second users identical with the correspondence of first position with the first user as the
One collects B with reference to user.
Step 204, the click logs of each second user are concentrated with reference to user according to first, determine first object push letter
Breath.
Step 205, first object pushed information is pushed to the first user.
Specifically, after getting first with reference to user's collection, the present embodiment can be by concentrating respectively to first with reference to user
The click logs of second user are analyzed and processed, to determine that first concentrates each second user to believe different type with reference to user
The click probability of breath then according to the descending sequence of probability, selects in the different types of information included from click logs
The information of different number is as first object pushed information.
Wherein, the quantity selected in various types of information can be carried out according to the information content that electronic equipment can show
Adaptability is set, and the present embodiment is not especially limited this.
Alternatively, the present embodiment can also concentrate each second user in the click day of first position by first with reference to user first
Corresponding information in will, is determined as initial information to be pushed, then further according to each second user to each in initial information to be pushed
Information is clicked number, obtains first object pushed information.
That is, the present embodiment can be by by each information in the click logs of each second user, according to being clicked
Number be ranked up, and will click on most preferential of number and be pushed to the first user so that the first user can get
The current popular information of position so as to help the information for getting needs of user promptly and accurately, meets user demand.
If for example, first with reference to user concentrate include 10 second users, respectively X1, X2, X3 ... X10, and
By after the click logs of first position are analyzed, determining above-mentioned 10 second users to above-mentioned 10 second users
The Information commons six that one position is clicked, wherein, the number being clicked of first information is 13 times, Article 2 information by point
The number hit is 5 times, the number being clicked of Article 3 information is 6 times, the number being clicked of Article 4 information is 9 times,
The number being clicked of five information is 3 times, Article 6 information is clicked 4 times, then can be according to being clicked the more of number
It is few, it is pushed to the first user A after above-mentioned six information is ranked up.
It further,, can be there are some in the first object pushed information that information push-delivery apparatus obtains in actual scene
The more long information of issuing time, and the more long information of issuing time, for user, attention rate compares relatively low.Therefore,
If the more long information of issuing time is preferentially come before other information and pushed to user by the present embodiment, this is allowed for
User can not get real-time information at the first time, and user is caused to be unsatisfied with the information of push, influences user experience.
In this regard, in order to avoid the generation of the above situation, the present embodiment, can be right after first object pushed information is determined
The issuing time of each information is determined in first object pushed information, then according to information each in first object pushed information
First object pushed information is ranked up by issuing time, so that the newest information of issuing time can be preferentially pushed to
User so that user can get newest information in less operation, and the fresh of recommendation information has been effectively ensured
Degree.
For example, if first object pushed information includes 5 information, and the issuing time of above-mentioned 5 information is respectively：
On 2 23rd, 2017, on December 5th, 2016, on October 14th, 2017, on December 4th, 2017, on June 6th, 2017, then root
According to the information issuing time, the information on December 4th, 2017 can be made number one, the information on October 14th, 2017 comes
Two, the information on June 6th, 2017 comes third position, the information of on 2 23rd, 2017 comes the 4th, on December 5th, 2016
Information come the 5th, and user is pushed to after above-mentioned 5 information is ranked up.So that user is receiving push
Information after, can preferentially check the newest information of issuing time, meet user demand, improve user experience.
In information-pushing method provided in this embodiment, by determining the first position that is currently located of the first user, with root
According to the click logs of the first user, the correspondence of the first user and first position is determined, then according to the first user and first
The correspondence of position determines that first collects with reference to user, and concentrates the click day of each second user with reference to user according to first
Will determines first object pushed information, then by determining first object pushed information, is pushed to the first user.Lead to as a result,
Cross the click logs according to the other users identical with being presently in geographical location relationship with user, the letter of true directional user's push
Breath so as to improve the accuracy and reliability of information push, further improves likability of the user to information push client, changes
It has been apt to user experience.
By above-mentioned analysis it is found that the present invention determines the first reference according to the first user and the correspondence of first position
User collects, and then concentrates the click logs of each second user with reference to user according to first, determines first object pushed information, and
First object pushed information is pushed to the first user.During specific implementation, first due to acquisition concentrates each second with reference to user
The interest of user may be different from the interest of the first user, therefore in order to accurately get the interested recommendation of user
Breath, the present embodiment can also be screened according to the interest vector of each user to first with reference to user's collection, then according to screening after
First determine target push information with reference to user's collection (i.e. second with reference to user collects), and target push information is pushed to the
One user.With reference to Fig. 4, to being carried out in the information-pushing method of the present invention to first with reference to the process that user's collection is screened
Detailed description.
Fig. 4 is the flow chart of the information-pushing method of another embodiment of the present invention.
As shown in figure 4, the information-pushing method of the embodiment of the present invention, may comprise steps of：
Step 401, the first position that the first user is currently located is determined.
Step 402, according to the click logs of the first user, the correspondence of the first user and the first position are determined.
Step 403, according to the first user and the correspondence of first position, determine that first collects with reference to user, wherein first
The correspondence of each second user and first position is concentrated with reference to user, with the first user and the correspondence phase of first position
Together.
Step 404, the first interest vector of the first user and corresponding second interest vector of each second user are determined.
Specifically, in order to further improve the accuracy and reliability to first user's pushed information, the present embodiment is true
After first is made with reference to user's collection, it can also determine that the first of the first user is emerging to the click logs according to the first user
Inclination amount and the click logs for concentrating each second user with reference to user according to first determine each second user corresponding the
Two interest vectors.
Wherein, in the present embodiment, the interest vector of the click logs of the first user and each second user, can be according to letter
The type of breath is divided into multiple dimensions, for example, social class, military class, scientific and technological class, amusement class etc..
It during specific implementation, can be analyzed and processed by the click logs to the first user, be existed with calculating the first user
The informational probability which kind is browsed in click logs is maximum, then by the first interest that the type of maximum probability is determined as to
Amount.
For example, the click logs of the first user A include：Social class, military class, amusement class, then information push-delivery apparatus
To probability value of the above-mentioned all types of information in all types, if calculating, social class is 45%, military class is 23%, amusement
Class is 32%, then the first interest vector for being assured that out the first user A is social class.
It is and true likewise, concentrate the method for determination of corresponding second interest vector of each second user with reference to user to first
The mode of the first interest vector of fixed first user is identical, it is not repeated excessively herein.
Alternatively, can also determine click probability of first user to various information according to the click logs of the first user, from
And according to the click probability of various information, determine corresponding first interest vector of the first user.
For example, if interest vector is 4 following dimensional vectors：[social class, military class, scientific and technological class, amusement class], and by right
The probability that the social category information of the first user A clicks is found after the click logs analysis of first user A is 45%, the probability of military class
For 23%, scientific and technological class probability be 32%, then be assured that out the first interest vector of the first user A for [0.45,0.23,
0.32、0]。
Step 405, according to each similarity between the first interest vector and each second interest vector, collect from first with reference to user
In, it chooses second and collects with reference to user.
During specific implementation, it is each similar between each second interest vector that the first interest vector can be calculated by following various ways
Degree, is illustrated below：
Mode one：Each similarity between the first interest vector and each second interest vector is calculated using Euclidean distance.
For example, if the first interest vector of the first user is [0.2,0.4,0.4], second user is 3 and each second uses
The corresponding second interest vector difference [0.1,0.5,0.4] in family, [0.2,0.2,0.6], [0.4,0.1,0.5], then utilize Europe
Formula range formula：The first interest vector of the first user and above-mentioned 3 second users can be calculated
The similarity of corresponding each second interest vector, respectively 0.14,0.28,0.47, then be assured that out the 3rd second use
Family is maximum with first user's similarity, therefore the 3rd second user can be chosen for the second reference concentrated with reference to user and used
Family.
Mode two：Each similarity between the first interest vector and each second interest vector is calculated using included angle cosine.
It should be noted that above two calculates the side of each similarity between the first interest vector and each second interest vector
Formula is exemplary only, and the present invention is not especially limited this.
Step 406, the click logs of each second user are concentrated with reference to user according to second, determine target push information.
Step 407, target push information is pushed to the first user.
Specifically, the present embodiment is concentrated first with reference to user, it, can be directly by the after selecting second with reference to user's collection
Two concentrate each second user, as target push information, to be pushed to the first user in the click information of first position with reference to user；
Each information in the click logs of each second user can also either be concentrated to be clicked number or each letter according to the second reference user
Breath issuing time is ranked up target push information and then is pushed to user, and the present embodiment does not limit this specifically
It is fixed.
In information-pushing method provided in this embodiment, by determining the first position that is currently located of the first user, with root
According to the click logs of the first user, the correspondence of the first user and first position is determined, then according to the first user and first
The correspondence of position determines that first collects with reference to user, and determines the first interest vector of the first user and each second user
Corresponding second interest vector, then according to each similarity between the first interest vector and each second interest vector, from the first ginseng
User's concentration is examined, second is chosen and collects with reference to user, concentrate the click logs of each second user with reference to user according to second, determine
Target push information, and target push information is pushed to the first user.So as to further improve to user's pushed information
Accuracy and reliability improves user experience.
The information push-delivery apparatus of proposition of the embodiment of the present invention is described with reference to the accompanying drawings.
Fig. 5 is the structure diagram of the information push-delivery apparatus of one embodiment of the invention.
With reference to Fig. 5, above- mentioned information pusher includes：First determining module 11, the second determining module 12, third determine mould
Block 13, the 4th determining module 14 and pushing module 15.
Wherein, the first determining module 11 is used to determine the first position that the first user is currently located；
Second determining module 12 is used for according to the click logs of first user, determines first user and described the
The correspondence of one position；
Third determining module 13 is used for the correspondence according to first user and the first position, determines the first ginseng
User's collection is examined, wherein first concentrates each second user and the correspondence of the first position with reference to user, is used with described first
Family is identical with the correspondence of the first position；
4th determining module 14 is used to concentrate the click logs of each second user with reference to user according to described first, determines the
One target push information；
Pushing module 15 is used to the first object pushed information being pushed to first user.
Further, as shown in fig. 6, in another embodiment of the present invention, the 4th determining module 14 includes：First really
Stator unit 141 and acquisition subelement 142.
Wherein, the first determination subelement 141 is used to concentrate each second user described first with reference to user by described first
Corresponding information in the click logs of position, is determined as initial information to be pushed；
It obtains subelement 142 to be used to be clicked number according to each information in the initial information to be pushed, obtains first
Target push information.
Further, as shown in fig. 7, in another embodiment of the present invention, information recommending apparatus of the invention also wraps
It includes：5th determining module 16 and sorting module 17.
Wherein, the 5th determining module 16 is used to determine the issuing time of each information in the first object recommendation information；
Sorting module 17 is used for the issuing time according to each information in the first object recommendation information, by first mesh
Mark pushed information is ranked up.
Further, in another embodiment of the present invention, information recommending apparatus of the invention further includes：6th determines
Module and selection module.
Wherein, the 6th determining module is used to determine that the first interest vector of first user and each second user are corresponding
Second interest vector；
It chooses module to be used for according to each similarity between first interest vector and each second interest vector, from institute
It states first to concentrate with reference to user, chooses second and collect with reference to user；
4th determining module 14 specifically includes：
The click logs of each second user are concentrated with reference to user according to described second, determine target push information.
In another embodiment of the present invention, the 6th determining module 18 of the invention specifically includes：According to described first
The click logs of user determine the first interest vector of first user.
In another embodiment of the present invention, third determining module 13 of the invention includes：Second determination subelement,
Three determination subelements.
Wherein, the second determination subelement, for according to click logs of first user in the first position, determining
First user is in the temporal information and reading habit of the first position；
Third determination subelement, in the temporal information of the first position and reading habit according to first user
It is used, determine the correspondence of first user and the first position.
It should be noted that the implementation process and technical principle of the information push-delivery apparatus of the present embodiment referring to aforementioned to first
The explanation of information-pushing method described in aspect embodiment, details are not described herein again.
In information push-delivery apparatus provided in this embodiment, by determining the first position that is currently located of the first user, with root
According to the click logs of the first user, the correspondence of the first user and first position is determined, then according to the first user and first
The correspondence of position determines that first collects with reference to user, and concentrates the click day of each second user with reference to user according to first
Will determines first object pushed information, then by determining first object pushed information, is pushed to the first user.Lead to as a result,
Cross the click logs according to the other users identical with being presently in geographical location relationship with user, the letter of true directional user's push
Breath so as to improve the accuracy and reliability of information push, further improves likability of the user to information push client, changes
It has been apt to user experience.
In order to realize above-described embodiment, the present invention also proposes a kind of electronic equipment.
Fig. 8 is the structure diagram of the electronic equipment of one embodiment of the invention.
As shown in figure 8, above-mentioned electronic equipment 20 includes：It memory 21, processor 22 and is stored on memory 21 and can
The computer program run on processor 22, when the processor 22 runs described program, to realize first aspect embodiment
The information-pushing method.Wherein, information-pushing method includes：Determine the first position that the first user is currently located；According to
The click logs of first user determine the correspondence of first user and the first position；According to described first
User and the correspondence of the first position determine that first collects with reference to user, wherein first concentrates each second to use with reference to user
The correspondence at family and the first position is identical with the correspondence of the first position with first user；According to institute
The first click logs that each second user is concentrated with reference to user are stated, determine first object pushed information；The first object is pushed away
Breath of delivering letters is pushed to first user.
It should be noted that the implementation process and technical principle of the electronic equipment of the present embodiment referring to aforementioned to first aspect
The explanation of information-pushing method described in embodiment, details are not described herein again.
In electronic equipment provided in this embodiment, by determining the first position that is currently located of the first user, with according to the
The click logs of one user determine the correspondence of the first user and first position, then according to the first user and first position
Correspondence, determine that first collects with reference to user, and concentrates the click logs of each second user with reference to user according to first, really
First object pushed information is made, then by determining first object pushed information, is pushed to the first user.Pass through root as a result,
According to the click logs of the other users identical with being presently in geographical location relationship with user, the information of true directional user's push,
So as to improve the accuracy and reliability of information push, likability of the user to information push client is further improved, is improved
User experience.
To achieve the above object, the present invention also proposes a kind of computer readable storage medium.
The wherein computer readable storage medium, is stored thereon with computer program, real when which is executed by processor
Information-pushing method described in existing first aspect embodiment.Wherein, information-pushing method includes：Determine that the first user is currently located
First position；According to the click logs of first user, determine that first user is corresponding with the first position and close
System；According to first user and the correspondence of the first position, determine that first collects with reference to user, wherein the first reference is used
Each second user and the correspondence of the first position are concentrated in family, with first user and the corresponding pass of the first position
It is identical；The click logs of each second user are concentrated with reference to user according to described first, determine first object pushed information；By institute
It states first object pushed information and is pushed to first user.
In the description of this specification, reference term " one embodiment ", " example ", " is specifically shown " some embodiments "
The description of example " or " some examples " etc. means specific features, structure, material or the spy for combining the embodiment or example description
Point is contained at least one embodiment of the present invention or example.
In addition, term " first ", " second " are only used for description purpose, and it is not intended that instruction or hint relative importance
Or the implicit quantity for indicating indicated technical characteristic.Define " first " as a result, the feature of " second " can be expressed or
Implicitly include at least one this feature.
Any process described otherwise above or method description are construed as in flow chart or herein, represent to include
Module, segment or the portion of the code of the executable instruction of one or more the step of being used to implement specific logical function or process
Point, and the range of the preferred embodiment of the present invention includes other realization, wherein can not press shown or discuss suitable
Sequence, including according to involved function by it is basic simultaneously in the way of or in the opposite order, to perform function, this should be of the invention
Embodiment person of ordinary skill in the field understood.
It should be appreciated that each section of the present invention can be realized with hardware, software, firmware or combination thereof.Above-mentioned
In embodiment, software that multiple steps or method can in memory and by suitable instruction execution system be performed with storage
Or firmware is realized.If for example, with hardware come realize in another embodiment, can be under well known in the art
Any one of row technology or their combination are realized：With for the logic gates to data-signal realization logic function
Discrete logic, have suitable combinational logic gate circuit application-specific integrated circuit, programmable gate array (PGA), scene
Programmable gate array (FPGA) etc..
Those skilled in the art are appreciated that realize all or part of step that above-described embodiment method carries
Suddenly it is that relevant hardware can be instructed to complete by program, the program can be stored in a kind of computer-readable storage medium
In matter, the program when being executed, one or a combination set of the step of including embodiment of the method.
Storage medium mentioned above can be read-only memory, disk or CD etc..Although it has been shown and retouches above
The embodiment of the present invention is stated, it is to be understood that above-described embodiment is exemplary, it is impossible to be interpreted as the limit to the present invention
System, those of ordinary skill in the art can be changed above-described embodiment, change, replace and become within the scope of the invention
Type.
Claims (14)
1. a kind of information-pushing method, which is characterized in that including：
Determine the first position that the first user is currently located；
According to the click logs of first user, the correspondence of first user and the first position are determined；
According to first user and the correspondence of the first position, determine that first collects with reference to user, wherein the first reference
User concentrates each second user and the correspondence of the first position, corresponding with the first position with first user
Relationship is identical；
The click logs of each second user are concentrated with reference to user according to described first, determine first object pushed information；
The first object pushed information is pushed to first user.
2. the method as described in claim 1, which is characterized in that the determining first object pushed information, including：
Each second user corresponding information in the click logs of the first position is concentrated with reference to user by described first, is determined
For initial information to be pushed；
Number is clicked according to each information in the initial information to be pushed, obtains first object pushed information.
3. method as claimed in claim 2, which is characterized in that after the determining first object recommendation information, further include：
Determine the issuing time of each information in the first object recommendation information；
According to the issuing time of each information in the first object recommendation information, the first object pushed information is arranged
Sequence.
4. the method as described in claim 1, which is characterized in that after described determining first with reference to user's collection, further include：
Determine the first interest vector of first user and corresponding second interest vector of each second user；
According to each similarity between first interest vector and each second interest vector, collect from described first with reference to user
In, it chooses second and collects with reference to user；
The determining first object pushed information, including：
The click logs of each second user are concentrated with reference to user according to described second, determine target push information.
5. method as claimed in claim 4, which is characterized in that first interest vector for determining first user, packet
It includes：
According to the click logs of first user, the first interest vector of first user is determined.
6. the method as described in claim 1-5 is any, which is characterized in that described to determine first user and described first
The correspondence put, including：
According to click logs of first user in the first position, determine first user in the first position
Temporal information and reading habit；
According to temporal information and reading habit of first user in the first position, determine first user with it is described
The correspondence of first position.
7. a kind of information push-delivery apparatus, which is characterized in that including：
First determining module, for determining first position that the first user is currently located；
Second determining module for the click logs according to first user, determines first user and described first
The correspondence put；
Third determining module for the correspondence according to first user and the first position, determines first with reference to use
Family collection, wherein first concentrates each second user and the correspondence of the first position with reference to user, with first user with
The correspondence of the first position is identical；
4th determining module for concentrating the click logs of each second user with reference to user according to described first, determines the first mesh
Mark pushed information；
Pushing module, for the first object pushed information to be pushed to first user.
8. device as claimed in claim 7, which is characterized in that the 4th determining module, including：
First determination subelement, for concentrating each second user in the click day of the first position with reference to user by described first
Corresponding information in will, is determined as initial information to be pushed；
Subelement is obtained, for being clicked number according to each information in the initial information to be pushed, first object is obtained and pushes away
It delivers letters breath.
9. device as claimed in claim 8, which is characterized in that further include：
5th determining module, for determining the issuing time of each information in the first object recommendation information；
For the issuing time according to each information in the first object recommendation information, the first object is pushed away for sorting module
Breath of delivering letters is ranked up.
10. device as claimed in claim 7, which is characterized in that further include：
6th determining module, for determining the first interest vector of first user and corresponding second interest of each second user
Vector；
Module is chosen, for according to each similarity between first interest vector and each second interest vector, from described
First concentrates with reference to user, chooses second and collects with reference to user；
4th determining module specifically includes：
The click logs of each second user are concentrated with reference to user according to described second, determine target push information.
11. device as claimed in claim 10, which is characterized in that the 6th determining module specifically includes：
According to the click logs of first user, the first interest vector of first user is determined.
12. the device as described in claim 7-11 is any, which is characterized in that the third determining module, including：
Second determination subelement, for according to click logs of first user in the first position, determining described first
User is in the temporal information and reading habit of the first position；
Third determination subelement, for according to temporal information and reading habit of first user in the first position, really
Fixed first user and the correspondence of the first position.
13. a kind of electronic equipment, which is characterized in that including memory, processor and storage on a memory and can be in processor
The computer program of upper operation, when the processor performs described program, to realize the information as described in claim 1-6 is any
Method for pushing.
14. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor
During execution, the information-pushing method as described in claim 1-6 is any is realized.
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