CN107734062A - Information push method and device - Google Patents
Information push method and device Download PDFInfo
- Publication number
- CN107734062A CN107734062A CN201711131324.9A CN201711131324A CN107734062A CN 107734062 A CN107734062 A CN 107734062A CN 201711131324 A CN201711131324 A CN 201711131324A CN 107734062 A CN107734062 A CN 107734062A
- Authority
- CN
- China
- Prior art keywords
- message
- push message
- push
- treating
- user behavior
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The embodiment of the invention discloses a kind of information push method and device, this method includes：Obtain the attribute for treating PUSH message and the user behavior data of targeted customer；The message queue of the targeted customer is pushed to according to the attribute for treating PUSH message and user behavior data renewal；Each message is pushed into the targeted customer according to putting in order for each message in the message queue after renewal.In the present invention, the message that can want user is pushed to user in time, improves the accuracy of the message of push, improves the experience of user, and also improves the clicking rate for being pushed to the message of user and push the utilization rate of resource.
Description
Technical field
The present invention relates to Internet technical field, more particularly to a kind of information push method and device.
Background technology
With the fast development of computer and Internet technology, network turns into the weight that people obtain information and shared information
Want approach.In general, server push to various message in the application program of installation on mobile terminals, and user passes through installation
Application program on mobile terminals browses various message.
In the prior art, in message establishing, the significance level of server meeting self-defined message, and according to the important of message
Degree determines the push priority of message, the higher message of preferential push priority, meanwhile, stop or limit priority is relatively low
The transmission of message, this ensure that the pushing efficiency of the higher message of priority.
But during customized according to server preferential grading PUSH message, be preferentially pushed to user is not necessarily use
The message browsed is wanted at family, and can also cause the message delay that user wants to reach or do not reach, the message of push
Accuracy is relatively low, causes the experience of user poor；In addition, by PUSH push-mechanisms in PUSH message, typically pass through push
Message is pushed to user by resource, in the prior art in PUSH message, due to being unable to the priority of each message of reasonable arrangement,
The utilization rate that may result in push resource is relatively low.
The content of the invention
The purpose of the embodiment of the present invention is to provide a kind of information push method and device, to solve what is pushed in the prior art
The accuracy of message is relatively low, causes the experience of client poor, and push message utilization rate it is low the problem of.
In order to solve the above technical problems, what the embodiment of the present invention was realized in：
In a first aspect, the embodiments of the invention provide a kind of information push method, this method includes：
Obtain the attribute for treating PUSH message and the user behavior data of targeted customer；
Disappearing for the targeted customer is pushed to according to the attribute for treating PUSH message and user behavior data renewal
Cease queue；
Each message is pushed into the target according to putting in order for each message in the message queue after renewal
User.
Second aspect, the embodiment of the present invention additionally provide a kind of message pusher, and the device includes：
Acquisition module, the attribute of PUSH message and the user behavior data of targeted customer are treated for obtaining；
Update module, attribute and user behavior data renewal for treating PUSH message according to push to described
The message queue of targeted customer；
Pushing module, for pushing away each message according to putting in order for each message in the message queue after renewal
Deliver to the targeted customer.
The third aspect, the embodiment of the present invention additionally provide a kind of message pushing equipment, and the equipment includes：
Memory, processor and the computer program that can be run on the memory and on the processor is stored in,
The step of information push method described in above-mentioned first aspect is realized when the computer program is by the computing device.
Fourth aspect, the embodiment of the present invention additionally provide a kind of computer-readable recording medium, described computer-readable to deposit
Computer program is stored with storage media, the computer program realizes disappearing described in above-mentioned first aspect when being executed by processor
The step of ceasing method for pushing.
In embodiments of the present invention, by treating the attribute of PUSH message and the user behavior data of the targeted customer collected,
Renewal is pushed to the message queue of user；Afterwards, it is pushed to user according to putting in order for each message in message queue；At this
In inventive embodiments, it is determined that when putting in order of each message in message queue, user behavior data is taken into account, constantly
New information queue, it is so preferential to push according to the removal of mines order of each message in message queue to targeted customer's PUSH message
Message to targeted customer is more biased towards the message that then user wants, you can is pushed to use in time with the message for wanting user
Family, the accuracy of the message of push is improved, improve the experience of user, and also improve the click for being pushed to the message of user
Rate and the utilization rate for pushing resource.
Brief description of the drawings
Accompanying drawing described herein is used for providing a further understanding of the present invention, forms the part of the present invention, this hair
Bright schematic description and description is used to explain the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings：
Fig. 1 is a kind of first method flow chart of information push method in one embodiment of the present of invention.
Fig. 2 is to determine to treat the stream of the queue value of PUSH message in a kind of information push method in one embodiment of the present of invention
Cheng Tu.
Fig. 3 is to determine score corresponding to user behavior data in one embodiment of the present of invention in a kind of information push method
Flow chart.
Fig. 4 is a kind of second method flow chart of information push method in one embodiment of the present of invention.
Fig. 5 is a kind of structural representation of message pusher in one embodiment of the present of invention.
Fig. 6 is a kind of structural representation of message pushing equipment in one embodiment of the present of invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is part of the embodiment of the present invention, rather than whole embodiments.Based on this hair
Embodiment in bright, the every other implementation that those of ordinary skill in the art are obtained under the premise of creative work is not made
Example, belongs to the scope of protection of the invention.
The embodiments of the invention provide a kind of information push method, this method is applied to server side, new when creating one
Message after, first according to treat PUSH message attribute and collect targeted customer user behavior data, renewal be pushed to use
The message queue at family；Afterwards, it is pushed to user according to putting in order for each message in message queue；In the embodiment of the present invention
In, it is determined that when putting in order of each message in message queue, user behavior data is taken into account, is so preferentially pushed to
The message of targeted customer is more biased towards the message that then user wants, you can user is pushed to the message for wanting user in time,
The accuracy of the message of push is improved, improves the experience of user, while also improves the click for being pushed to the message of user
Rate.
Using method provided in an embodiment of the present invention to before targeted customer's PUSH message, it is necessary to perform following steps：
PUSH message is treated in establishment；And determine to treat the targeted customer of PUSH message.
Wherein, above-mentioned targeted customer is generally referred to as treating the audient crowd of PUSH message, specifically, can be according to waiting to push
The type or particular content of message determine.For example, when PUSH message is entertainment newses, the message can be liked seeing joy
The user of the age bracket of happy news.
The executive agent of information push method provided in an embodiment of the present invention is server, often creates a piece of news, then needs
Row of the message that the information push method for wanting server to provide according to embodiments of the present invention is determined newly to create in message queue
Column position, then put in order from server according to each message in message queue to targeted customer's PUSH message.
Fig. 1 is the first method flow chart of information push method provided in an embodiment of the present invention, as shown in figure 1, the party
Method comprises at least following steps：
Step S102, obtain the attribute for treating PUSH message and the user behavior data of targeted customer.
Wherein, the above-mentioned attribute for treating PUSH message can include the type for treating PUSH message, such as, treat that PUSH message belongs to
News category message or commercial paper message etc.；The above-mentioned attribute for treating PUSH message can also include the significance level of message, and this is heavy
Degree is wanted to be marked with importance score, specifically, when each message is created, the creator of the message can determine
The significance level of the adopted message；In addition, the above-mentioned attribute for treating PUSH message can also include this treat PUSH message scene,
It is either other to the geographical location information that to treat PUSH message related etc..
Above-mentioned user behavior data can include at least one in the following：Click information, concern information and subscription information.
User behavior data includes at least one in click information, concern information and subscription information, specifically includes as follows
Situation：Above-mentioned user behavior data can include click information, pay close attention to any one in information and subscription information；Or user
Behavioral data includes any two in click information, concern information and subscription information；Also or, user behavior data includes point
Hit information, concern information and subscription information.
Above-mentioned click information comprises at least the message content of user's click, type of message that user clicks on etc., above-mentioned subscription
Information refers to the type of message that user subscribes to, and above-mentioned concern information refers to the type of message of user's concern.
In embodiments of the present invention, server can collect user behavior data always, and by the user behavior data of collection
Store in user behavior data storehouse, so as to after new information is created, according to the user behavior stored in user behavior data storehouse
Data determine the transmission order of the message newly created.
Step S104, disappearing for targeted customer is pushed to according to the above-mentioned attribute for treating PUSH message and user behavior data renewal
Cease queue.
Wherein, above-mentioned message queue be as need to push to each message of targeted customer according to the message corresponding to queue
Value is ranked up what is obtained.
Above-mentioned queue value is used for the push priority for characterizing the message, above-mentioned to wait to push in a kind of embodiment
Queue value is bigger corresponding to message, then the push priority of the message is higher.
In embodiments of the present invention, in step S104, pushed away according to attribute and the user behavior data renewal for treating PUSH message
The message queue of targeted customer is delivered to, comprises the following steps (1) and (2).
(1) determined to treat the queue value of PUSH message according to the attribute and user behavior data for the treatment of PUSH message；
(2) according to the queue value of each message in the queue value and above-mentioned message queue for treating PUSH message, it will treat that push disappears
In breath insertion message queue.
In above-mentioned steps (2), it be able to will be treated by following process in PUSH message insertion message queue：It will treat that push disappears
The queue value of each message is compared in the queue value and message queue of breath, it is determined that treating PUSH message in above-mentioned message queue
Arrangement position；Treat that PUSH message is inserted at above-mentioned arrangement position by above-mentioned.
In embodiments of the present invention, by the message created according to queue value corresponding to each message from big to small
Order be ranked up, obtain above-mentioned message queue, then, server according in the message queue each message put in order according to
Secondary to be pushed to targeted customer, the queue value of message is bigger, and arrangement position of the message in message queue more forward, i.e., get over by the message
Preferentially it is pushed to targeted customer.Create obtain one it is new when PUSH message when, server treats this team of PUSH message
For train value compared with queue value corresponding to each message in current message queue, that determines newly to create treats that PUSH message exists
Arrangement position in current message queue, and insert and treat PUSH message, said process does not create one really and treats PUSH message
Each message puts in order in message queue successively for renewal.
For example, current queue includes message 1, message 2 and message 3, the queue value of message 1 is 8.7, the queue of message 2
It is worth for 9.3, the queue value of message 3 is 9.5, and therefore, current message queue is ordered as message 3, message 2 and message 1, i.e., first pushes away
Send message 3, then PUSH message 2, last PUSH message 1；It is new to create one after PUSH message, if this treats the team of PUSH message
Train value is 8.8, then can determine to treat arrangement position of the PUSH message in message queue should between message 1 and message 2,
Therefore it will treat that PUSH message is inserted between message 2 and message 1, the message queue after renewal is message 3, message 2, treats PUSH message
With message 1.
Fig. 2 shows a kind of method flow diagram for determining to treat the queue value of PUSH message in the embodiment of the present invention, in Fig. 2 institutes
In the method shown, treating the attribute of PUSH message includes：The type of message for treating PUSH message and the importance score for treating PUSH message；
As shown in Fig. 2 determining to treat the queue value of PUSH message in above-mentioned steps (1), specifically comprise the following steps：
Step S202, according to treating the type of message of PUSH message and the behavioral data of user determines that user behavior data is corresponding
Score；
Step S204, according to score corresponding to the importance score and user behavior data for the treatment of PUSH message, it is determined that waiting to push away
Send the queue value of message.
The particular content that above-mentioned by the agency of crosses user behavior data can include a variety of situations, for different situations,
Determine that the specific method of score corresponding to user behavior data is different in above-mentioned steps S202, it is following will be with user behavior data bag
Subscription information is included, and user behavior data includes specifically introducing user's row exemplified by subscription information, click information and concern information
For the determination method of score corresponding to data, other situations then no longer repeat one by one.
The first situation,
User behavior data includes subscription information, and the subscription information mainly includes the type of message that user subscribes to, specifically
The subscription information of user can be obtained according to sequence information of user etc..
Accordingly, in such a case, determine that score specifically includes corresponding to user behavior data：Believed according to above-mentioned subscription
The type of message of PUSH message is ceased and treated, judges whether targeted customer subscribes to the message of above-mentioned type of message；If, it is determined that use
The first score is scored at corresponding to the behavioral data of family.
In a kind of embodiment, the first score and the second score can be pre-set, if user's subscription disappears
Breath type includes treating the type of message belonging to PUSH message, it may be determined that first is scored at corresponding to user behavior data and is obtained
Point, if not including treating the type of message belonging to PUSH message in the type of message that user subscribes to, it may be determined that user behavior number
The second score is scored at according to corresponding.
In another embodiment, user behavior data score mapping table can be pre-set, in the mapping
In table, the subscription information that is provided with targeted customer and the matching degree and user behavior data of the type of message for the treatment of PUSH message obtain
/ mapping relations, as shown in table 1.
| Matching degree | User behavior data score |
| M | Score 1 |
| N | Score 2 |
| P | Score 3 |
Wherein, above-mentioned subscription information is with treating that the matching degree of the type of message belonging to PUSH message refers to disappearing for user's subscription
Breath type and the similarity between type of message belonging to PUSH message is treated, such as, the type of message that user subscribes to includes treating
Type of message belonging to PUSH message, at this moment, the matching degree of the type of message belonging to subscription information and information to be pushed is
100%；If the type of message for subscription includes treating the type of message belonging to PUSH message, then subscription information and wait to push away
The matching degree of the type of message belonging to breath of delivering letters is zero；In the case of in addition, the type of message that user subscribes to is story, and is treated
Type belonging to PUSH message is emotion, and some is overlapping between the two, such as the emotional story in emotion, at this moment, can be with
The score according to corresponding to determining specific matching degree between the two.
M, N and P value are between 0~100% in above-mentioned table 1.
Second case,
User behavior data includes：Pay close attention to information, click information and subscription information；
Accordingly, as shown in figure 3, according to treating that the type of message of PUSH message and the behavioral data of user determine user behavior
Score corresponding to data, specifically comprises the following steps：
Step S302, according to subscription information and the type of message for treating PUSH message, it is above-mentioned to judge whether targeted customer subscribes to
The message of type of message, obtain the first judged result；
Step S304, according to click information and the type of message for treating PUSH message, it is above-mentioned to judge whether targeted customer clicks on
The message of type of message, obtain the second judged result；
Step S306, according to concern information and the type of message for treating PUSH message, it is above-mentioned to judge whether targeted customer pays close attention to
The message of type of message, obtain the 3rd judged result；
Step S308, user behavior data is determined according to the first judged result, the second judged result and the 3rd judged result
Corresponding score.
In this kind of situation, the concern information of user behavior data including targeted customer, the click information of targeted customer and
The subscription information of targeted customer, therefore, it is desirable to the score according to corresponding to this three determines user behavior data.
In a kind of embodiment, it can divide according to corresponding to the significance level of above-mentioned three pre-sets each
Value, such as, total score corresponding to user behavior data is S, then can be according to the weight of concern information, click information and subscription information
Want program to determine every kind of corresponding total score, total score corresponding to concern information is designated as X, will click on total score corresponding to information
Value is designated as Y, and total score corresponding to subscription information is designated as into Z, and X+Y+Z=S.
According to concern information, click information and the subscription information of targeted customer, determine respectively targeted customer concern information,
The score summation of three, can be defined as corresponding to user behavior data by score corresponding to click information and subscription information difference
Score.
Subscribed to specifically, user can be pre-set when the message of the affiliated type of message of PUSH message, targeted customer
Subscription information corresponding to score 1, and without subscribe to when the message of the affiliated type of message of PUSH message, targeted customer's orders
Read score 2 corresponding to information；
Clicked on likewise, pre-setting user when the type of message belonging to PUSH message, the click information of targeted customer
Corresponding score 3, and user, without clicking on when the type of message belonging to PUSH message, the click information of targeted customer is corresponding
Score 4；
User's concern is pre-set when the type of message belonging to PUSH message, corresponding to the concern information of targeted customer
Divide 5, and user is not concerned with when the type of message belonging to PUSH message, score 6 corresponding to the concern information of targeted customer.
According to the above-mentioned score pre-set, and the first judged result, the second judged result and the 3rd judged result,
It can determine corresponding to the concern information difference of the subscription information of targeted customer, the click information of targeted customer and targeted customer
Score, it will be obtained corresponding to the concern information difference of the subscription information of targeted customer, the click information of targeted customer and targeted customer
Split-phase adds, and obtains score corresponding to the user behavior data of targeted customer.
After score corresponding to user behavior data is determined, then need to perform above-mentioned steps S204, that is, determine to wait to push
The queue value of message, is specifically included：
According to treat the importance score of PUSH message, the weight for treating PUSH message, score corresponding to user behavior data and
User behavior weight, by equation below calculate described in treat the queue value of PUSH message；
Qn=A × N1+B×N2
Wherein, in above-mentioned formula, QnTo treat the queue value of PUSH message, A is the weight for treating PUSH message, and B is user
Behavior weight, N1To treat the importance score of PUSH message, N2For score corresponding to user behavior data.
Specifically, above-mentioned A and B can be pre-set constant.
In another embodiment, the above-mentioned attribute for treating PUSH message includes treating the importance score of PUSH message, with
And the geographical position related to treating PUSH message；Above-mentioned user behavior data also includes the geographical position of user；
Accordingly, determine to treat the queue value of PUSH message in above-mentioned steps (1), can also realize have in the following way
Body includes：
Judge whether the geographical position of the geographical position related to treating PUSH message and user belong to same geographic area；
Wherein, the geographical position related to treating PUSH message comprise at least it is following in one kind：Treat the generation position of PUSH message, treating
The geographical position occurred in PUSH message；According to judged result, score corresponding to user behavior data is determined；According to treating that push disappears
Score corresponding to the importance score and user behavior data of breath, it is determined that treating the queue value of PUSH message.
Specifically, server can obtain the geographical position that user is currently located, and obtain and be somebody's turn to do in PUSH message from treating
Treat the related position of PUSH message.
For example, the generation position for treating PUSH message is Haidian District, and the geographical location information of user is Beijing, then can be true
Surely treat that the generation position of PUSH message and the geographical location information of user belong to this geographic area of Beijing.
Score corresponding to determining user behavior data through the above way, the geographical location information of user is taken into account,
So that the score of the user behavior data determined is more reasonable.
Wherein, in a kind of embodiment, above-mentioned judged result includes two kinds of situations of "Yes" and "No", can be advance
Judged result is set when being "Yes", score corresponding to user behavior data, and when judged result is "No", user behavior data
Corresponding score.So, when performing method provided in an embodiment of the present invention, directly according to judged result this can be called to sentence
Score corresponding to disconnected result.
Step S106, each message is pushed into target according to putting in order for each message in the message queue after renewal
User.
Specifically, each message in message queue is pushed into targeted customer, actually will be each in message queue
Individual message is pushed on the mobile terminal of targeted customer.
The mobile terminal can be mobile phone, computer, computer etc..
In addition, in embodiments of the present invention, considering the user behavior data of targeted customer, different users has different
User behavior data, i.e., the difference that puts in order of each message in the message queue that different users obtains, therefore, different use
The message that family receives may and differ.
Message in the embodiment of the present invention can be news, advertisement, video etc., can also be application program.
In order to which information push method provided in an embodiment of the present invention is discussed in detail, will be said below with specific embodiment
Bright, Fig. 4 shows the second method flow chart of information push method provided in an embodiment of the present invention, in the method shown in Fig. 4
In, including at least following steps：
PUSH message is treated in step S402, establishment；
Step S404, it is determined that treating the targeted customer of PUSH message；
Step S406, the attribute for treating PUSH message and the user behavior data of targeted customer are obtained, wherein, treat PUSH message
Attribute include treating the type of message of PUSH message and to treat the importance score of PUSH message, the user behavior data of targeted customer
Concern information, click information and subscription information including targeted customer；
Step S408, according to treating that the type of message of PUSH message and the user behavior data of targeted customer determine targeted customer
User behavior data corresponding to score；
Step S410, according to corresponding to the importance score and the user behavior data of targeted customer for the treatment of PUSH message
Point, it is determined that treating the queue value of PUSH message；
Step S412, the queue value of each message is compared in queue value and current message queue that will treat PUSH message
Compared with it is determined that treating the arrangement position of message queue where PUSH message；
It step S414, will treat that PUSH message is inserted at above-mentioned arrangement position, the message team of targeted customer pushed to renewal
Row；
Step S416, each message is pushed into target according to putting in order for each message in the message queue after renewal
User.
Information push method provided in an embodiment of the present invention, by treating the attribute of PUSH message with the targeted customer's collected
User behavior data, renewal are pushed to the message queue of user；Afterwards, pushed away according to putting in order for each message in message queue
Give user；In embodiments of the present invention, it is determined that when putting in order of each message in message queue, by user behavior data
Take into account, constantly update message queue, according to the removal of mines order of each message in message queue to targeted customer's PUSH message,
The message for being so preferentially pushed to targeted customer is more biased towards the message that then user wants, you can with the message of wanting user and
When be pushed to user, improve the accuracy of the message of push, improve the experience of user, and also improve and be pushed to user's
The clicking rate of message and the utilization rate for pushing resource.
The embodiment of the present invention additionally provides a kind of message pusher, and the message pusher is used to perform above-described embodiment
The information push method of offer, the message pusher are applied to server, and Fig. 5 shows message provided in an embodiment of the present invention
The structural representation of pusher, as shown in figure 5, the device includes：
Acquisition module 51, the attribute of PUSH message and the user behavior data of targeted customer are treated for obtaining；
Update module 52, for pushing to targeted customer's according to attribute and the user behavior data renewal for treating PUSH message
Message queue；
Pushing module 53, for pushing each message according to putting in order for each message in the message queue after renewal
To targeted customer.
Alternatively, above-mentioned update module 51 includes：Determining unit and insertion unit；
Above-mentioned determining unit, for treating the team of PUSH message according to attribute and the user behavior data determination for treating PUSH message
Train value；
Above-mentioned insertion unit, for according to the queue value and the queue value of each message in message queue for treating PUSH message,
It will treat in PUSH message insertion message queue.
Alternatively, the above-mentioned attribute for treating PUSH message includes：Treat the type of message of PUSH message and treat the weight of PUSH message
The property wanted score；
Accordingly, above-mentioned determining unit includes：First determination subelement and the second determination subelement；
Above-mentioned first determination subelement, treat that the type of message of PUSH message and user behavior data determine user for basis
Score corresponding to behavioral data；
Above-mentioned second determination subelement, treated for basis corresponding to importance score and the user behavior data of PUSH message
Score, it is determined that treating the queue value of PUSH message.
Alternatively, above-mentioned second determination subelement is specifically used for,
According to treat the importance score of PUSH message, the weight for treating PUSH message, score corresponding to user behavior data and
User behavior weight, the queue value for treating PUSH message is calculated by equation below；
Qn=A × N1+B×N2
Wherein, in above-mentioned formula, QnTo treat the queue value of PUSH message, A is the weight for treating PUSH message, and B is user
Behavior weight, N1To treat the importance score of PUSH message, N2For score corresponding to user behavior data.
Alternatively, above-mentioned user behavior data includes subscription information；
Accordingly, the first determination subelement is specifically used for,
According to above-mentioned subscription information and the type of message for treating PUSH message, judge whether targeted customer subscribes to above-mentioned message class
The message of type；If, it is determined that the first score value is scored at corresponding to user behavior data.
Alternatively, user behavior data includes：Pay close attention to information, click information and subscription information；
Accordingly, above-mentioned first determination subelement is specifically used for,
According to above-mentioned subscription information and the type of message for treating PUSH message, judge whether targeted customer subscribes to above-mentioned message class
The message of type, obtain the first judged result；According to click information and the type of message for treating PUSH message, whether targeted customer is judged
The message of above-mentioned type of message is clicked on, obtains the second judged result；According to concern information and the type of message for treating PUSH message, sentence
Whether disconnected targeted customer pays close attention to the message of above-mentioned type of message, obtains the 3rd judged result；Sentenced according to the first judged result, second
Disconnected result and the 3rd judged result determine score corresponding to user behavior data.
Alternatively, treating the attribute of PUSH message includes：The importance score of PUSH message is treated, and with treating PUSH message phase
The geographical position of pass；User behavior data also includes：The geographical position of user；
Accordingly, above-mentioned determining unit also includes：
Judgment sub-unit, for judging whether the geographical position in the geographical position related to treating PUSH message and user belongs to
Same geographic area；Wherein, the geographical position related to treating PUSH message comprise at least it is following in one kind：Treat PUSH message
Generation position, the geographical position occurred in PUSH message is treated；
3rd determination subelement, for according to judged result, determining score corresponding to user behavior data；
4th determination subelement, for being obtained according to corresponding to the importance score and user behavior data for the treatment of PUSH message
Point, it is determined that treating the queue value of PUSH message.
Alternatively, above-mentioned insertion unit includes：5th determination subelement and insertion subelement；
Above-mentioned 5th determination subelement, for the team according to each message in the queue value and message queue for treating PUSH message
Train value is compared, it is determined that treating arrangement position of the PUSH message in message queue；
Above-mentioned insertion subelement, for that will treat that PUSH message is inserted at above-mentioned arrangement position.
Alternatively, said apparatus also includes：
Creation module, PUSH message is treated for creating；
Determining module, the targeted customer of PUSH message is treated for determination.
Message pusher provided in an embodiment of the present invention, by treating the attribute of PUSH message with the targeted customer's collected
User behavior data, renewal are pushed to the message queue of user；Afterwards, pushed away according to putting in order for each message in message queue
Give user；In embodiments of the present invention, it is determined that when putting in order of each message in message queue, by user behavior data
Take into account, constantly update message queue, according to the removal of mines order of each message in message queue to targeted customer's PUSH message,
The message for being so preferentially pushed to targeted customer is more biased towards the message that then user wants, you can with the message of wanting user and
When be pushed to user, improve the accuracy of the message of push, improve the experience of user, and also improve and be pushed to user's
The clicking rate of message and the utilization rate for pushing resource.
The information push method that corresponding above-described embodiment provides, the embodiment of the present invention additionally provide a kind of message push and set
Standby, Fig. 6 is the structural representation of the message pushing equipment of another embodiment of the present invention.Message pushing equipment 600 shown in Fig. 6
Including：At least one processor 601, memory 602, at least one network interface 604 and user interface 603.Message push is set
Each component in standby 600 is coupled by bus system 605.It is understood that bus system 605 is used to realize these components
Between connection communication.Bus system 605 is in addition to including data/address bus, in addition to power bus, controlling bus and state letter
Number bus.But for the sake of clear explanation, various buses are all designated as bus system 605 in figure 6.
Wherein, user interface 603 can include display, keyboard or pointing device (for example, mouse, trace ball
(trackball), touch-sensitive plate or touch-screen etc..
It is appreciated that the memory 602 in the embodiment of the present invention can be volatile memory or nonvolatile memory,
Or it may include both volatibility and nonvolatile memory.Wherein, nonvolatile memory can be read-only storage (Read-
OnlyMemory, ROM), programmable read only memory (ProgrammableROM, PROM), Erasable Programmable Read Only Memory EPROM
(ErasablePROM, EPROM), Electrically Erasable Read Only Memory (ElectricallyEPROM, EEPROM) dodge
Deposit.Volatile memory can be random access memory (RandomAccessMemory, RAM), and it is used as outside slow at a high speed
Deposit.By exemplary but be not restricted explanation, the RAM of many forms can use, such as static RAM
(StaticRAM, SRAM), dynamic random access memory (DynamicRAM, DRAM), Synchronous Dynamic Random Access Memory
(SynchronousDRAM, SDRAM), double data speed synchronous dynamic RAM (DoubleDataRate
SDRAM, DDRSDRAM), enhanced Synchronous Dynamic Random Access Memory (Enhanced SDRAM, ESDRAM), synchronized links
Dynamic random access memory (SynchlinkDRAM, SLDRAM) and direct rambus random access memory
(DirectRambusRAM, DRRAM).The memory 702 of description of the embodiment of the present invention be intended to including but not limited to these and it is any
The memory of other suitable types.
In some embodiments, memory 602 stores following element, can perform module or data structure, or
Their subset of person, or their superset：Operating system 6021 and application program 6022.
Wherein, operating system 6021, comprising various system programs, such as ccf layer, core library layer, driving layer etc., it is used for
Realize various basic businesses and the hardware based task of processing.Application program 6022, include various application programs, such as media
Player (MediaPlayer), browser (Browser) etc., for realizing various applied business.Realize embodiment of the present invention side
The program of method may be embodied in application program 6022.
In embodiments of the present invention, message pushing equipment 600 includes：Memory 602, processor 601 and it is stored in
On reservoir 602 and the computer program that can be run on processor 601, the computer program are realized when being performed by processor 601
Following steps：
Obtain the attribute for treating PUSH message and the user behavior data of targeted customer；
Attribute and user behavior data renewal according to PUSH message is treated pushes to the message queue of targeted customer；
Each message is pushed into targeted customer according to putting in order for each message in the message queue after renewal.
Alternatively, when computer program is performed by processor 601, according to the attribute and user behavior data for treating PUSH message
Renewal pushes to the message queue of targeted customer, including：
Determined to treat the queue value of PUSH message according to the attribute and user behavior data for treating PUSH message；
According to the queue value for treating PUSH message and the queue value of each message in message queue is stated, will treat that PUSH message inserts
In message queue.
Alternatively, when computer program is performed by processor 601, treating the attribute of PUSH message includes：Treat PUSH message
Type of message and the importance score for treating PUSH message；
Accordingly, determined to treat the queue value of PUSH message according to the attribute and user behavior data for treating PUSH message, including：
The score according to corresponding to treating the type of message of PUSH message and the behavioral data of user determines user behavior data；
According to score corresponding to the importance score and user behavior data for the treatment of PUSH message, it is determined that treating the team of PUSH message
Train value.
Alternatively, when computer program is performed by processor 601, according to the importance score and user's row for treating PUSH message
For score corresponding to data, it is determined that the queue value of PUSH message is treated, including：
According to treat the importance score of PUSH message, the weight for treating PUSH message, score corresponding to user behavior data and
User behavior weight, the queue value for treating PUSH message is calculated by equation below；
Qn=A × N1+B×N2
Wherein, in above-mentioned formula, QnTo treat the queue value of PUSH message, A is the weight for treating PUSH message, and B is user
Behavior weight, N1To treat the importance score of PUSH message, N2For score corresponding to user behavior data.
Alternatively, when computer program is performed by processor 601, user behavior data includes：Subscription information；
Accordingly, according to corresponding to treating the type of message of PUSH message and the behavioral data of user determines user behavior data
Score, including：
According to subscription information and the type of message for treating PUSH message, judge whether targeted customer subscribes to above-mentioned type of message
Message；
If, it is determined that it is scored at the first score value corresponding to institute's user behavior data.
Alternatively, when computer program is performed by processor 601, user behavior data includes：Pay close attention to information, click information
And subscription information；
Accordingly, according to corresponding to treating the type of message of PUSH message and the behavioral data of user determines user behavior data
Score, including：
According to subscription information and the type of message for treating PUSH message, judge whether targeted customer subscribes to above-mentioned type of message
Message, obtain the first judged result；
According to click information and the type of message for treating PUSH message, judge whether targeted customer clicks on above-mentioned type of message
Message, obtain the second judged result；
According to concern information and the type of message for treating PUSH message, judge whether targeted customer pays close attention to above-mentioned type of message
Message, obtain the 3rd judged result；
According to corresponding to the first judged result, the second judged result and the 3rd judged result determine user behavior data
Point.
Alternatively, when computer program is performed by processor 601, treating the attribute of PUSH message includes：Treat PUSH message
Importance score, and the geographical position related to treating PUSH message；User behavior data includes：The geographical position of user；
Accordingly, determined to treat the queue value of PUSH message according to the attribute and user behavior data for treating PUSH message, also wrapped
Include：
Judge whether the geographical position of the geographical position related to treating PUSH message and user belong to same geographic area；
Wherein, the geographical position related to treating PUSH message comprise at least it is following in one kind：Treat the generation position of PUSH message, treating
The geographical position occurred in PUSH message；
According to judged result, score corresponding to user behavior data is determined；
According to score corresponding to the importance score and user behavior data for the treatment of PUSH message, it is determined that treating the team of PUSH message
Train value.
Alternatively, when computer program is performed by processor 601, according in the queue value and message queue for treating PUSH message
The queue value of each message, it will treat in PUSH message insertion message queue, including：
The queue value of each message in the queue value for treating PUSH message and message queue is compared, it is determined that treating that push disappears
Cease the arrangement position in message queue；
It will treat that PUSH message is inserted at above-mentioned arrangement position.
Alternatively, when computer program is performed by processor 601, the attribute for treating PUSH message and the use of targeted customer are obtained
Before the behavioral data of family, the above method also includes：
PUSH message is treated in establishment；And
It is determined that treat the targeted customer of PUSH message.
Message pushing equipment provided in an embodiment of the present invention, by treating the attribute of PUSH message with the targeted customer's collected
User behavior data, renewal are pushed to the message queue of user；Afterwards, pushed away according to putting in order for each message in message queue
Give user；In embodiments of the present invention, it is determined that when putting in order of each message in message queue, by user behavior data
Take into account, constantly update message queue, according to the removal of mines order of each message in message queue to targeted customer's PUSH message,
The message for being so preferentially pushed to targeted customer is more biased towards the message that then user wants, you can with the message of wanting user and
When be pushed to user, improve the accuracy of the message of push, improve the experience of user, and also improve and be pushed to user's
The clicking rate of message and the utilization rate for pushing resource.
The embodiment of the present invention also provides a kind of computer-readable recording medium, and meter is stored with computer-readable recording medium
Calculation machine program, the computer program realize each process of above-mentioned information push method embodiment, and energy when being executed by processor
Reach identical technique effect, to avoid repeating, repeat no more here.Wherein, described computer-readable recording medium, such as only
Read memory (Read-Only Memory, abbreviation ROM), random access memory (Random Access Memory, abbreviation
RAM), magnetic disc or CD etc..
It should also be noted that, term " comprising ", "comprising" or its any other variant are intended to nonexcludability
Comprising so that process, method, commodity or equipment including a series of elements not only include those key elements, but also wrapping
Include the other element being not expressly set out, or also include for this process, method, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the key element limited by sentence "including a ...", it is not excluded that wanted including described
Other identical element also be present in the process of element, method, commodity or equipment.
It will be understood by those skilled in the art that embodiments of the invention can be provided as method, system or computer program product.
Therefore, the present invention can be using the embodiment in terms of complete hardware embodiment, complete software embodiment or combination software and hardware
Form.Deposited moreover, the present invention can use to can use in one or more computers for wherein including computer usable program code
The shape for the computer program product that storage media is implemented on (including but is not limited to magnetic disk storage, CD-ROM, optical memory etc.)
Formula.
Embodiments of the invention are the foregoing is only, are not intended to limit the invention.For those skilled in the art
For, the present invention can have various modifications and variations.All any modifications made within spirit and principles of the present invention, it is equal
Replace, improve etc., it should be included within scope of the presently claimed invention.
Claims (20)
1. a kind of information push method, it is characterised in that methods described includes：
Obtain the attribute for treating PUSH message and the user behavior data of targeted customer；
The message team of the targeted customer is pushed to according to the attribute for treating PUSH message and user behavior data renewal
Row；
Each message is pushed into the targeted customer according to putting in order for each message in the message queue after renewal.
2. according to the method for claim 1, it is characterised in that the attribute of PUSH message and the use are treated described in the basis
The step of family behavioral data renewal pushes to the message queue of the targeted customer, including：
The queue value of PUSH message is treated according to determining the attribute for treating PUSH message and the user behavior data；
According to the queue value of each message in the queue value for treating PUSH message and the message queue, treat that push disappears by described
Breath is inserted in the message queue.
3. according to the method for claim 2, it is characterised in that the attribute for treating PUSH message includes：It is described to wait to push
The type of message of message and the importance score for treating PUSH message；
Accordingly, treated described in the basis PUSH message attribute and the user behavior data determine described in treat PUSH message
The step of queue value, including：
According to corresponding to the type of message for treating PUSH message and the user behavior data determine the user behavior data
Score；
According to score corresponding to the importance score for treating PUSH message and the user behavior data, it is determined that described wait to push
The queue value of message.
4. according to the method for claim 3, it is characterised in that treated described in the basis PUSH message importance score and
Score corresponding to the user behavior data, it is determined that it is described treat PUSH message queue value the step of, including：
It is corresponding according to the importance score for treating PUSH message, the weight for treating PUSH message, the user behavior data
Score and user behavior weight, by equation below calculate described in treat the queue value of PUSH message；
Qn=A × N1+B×N2
Wherein, in above-mentioned formula, QnFor the queue value for treating PUSH message, A is the weight for treating PUSH message, and B is institute
State user behavior weight, N1To treat the importance score of PUSH message, N2For score corresponding to the user behavior data.
5. according to the method for claim 3, it is characterised in that the user behavior data includes：Subscription information；
Accordingly, treat that the type of message of PUSH message and the user behavior data determine the user behavior described in the basis
Corresponding to data the step of score, including：
According to the subscription information and the type of message for treating PUSH message, judge whether the targeted customer subscribes to described disappear
Cease the message of type；
If, it is determined that the first score value is scored at corresponding to the user behavior data.
6. according to the method for claim 3, it is characterised in that the user behavior data includes：Pay close attention to information, click on letter
Breath and subscription information；
Accordingly, treat that the type of message of PUSH message and the user behavior data determine the user behavior described in the basis
Corresponding to data the step of score, including：
According to the subscription information and the type of message for treating PUSH message, judge whether the targeted customer subscribes to described disappear
The message of type is ceased, obtains the first judged result；
According to the click information and the type of message for treating PUSH message, judge whether the targeted customer clicks on described disappear
The message of type is ceased, obtains the second judged result；
According to the concern information and the type of message for treating PUSH message, judge whether the targeted customer pays close attention to described disappear
The message of type is ceased, obtains the 3rd judged result；
The user behavior number is determined according to first judged result, second judged result and the 3rd judged result
According to corresponding score.
7. according to the method for claim 2, it is characterised in that the attribute for treating PUSH message includes：It is described to wait to push
The importance score of message, and to the geographical position that to treat PUSH message related；The user behavior data also includes：With
The geographical position at family；
Accordingly, treated described in the basis PUSH message attribute and the user behavior data determine described in treat PUSH message
The step of queue value, including：
Judge whether belong to same geography to the geographical position in the geographical position for treating that PUSH message is related and the user
Region；Wherein, to the geographical position for treating that PUSH message is related comprise at least it is following in one kind：The PUSH message treated
Position occurs, in the geographical position for treating to occur in PUSH message；
According to judged result, score corresponding to the user behavior data is determined；
According to score corresponding to the importance score for treating PUSH message and the user behavior data, it is determined that described wait to push
The queue value of message.
8. according to the method for claim 2, it is characterised in that the queue value of PUSH message and described is treated described in the basis
The queue value of each message in message queue, by the step treated PUSH message and inserted in the message queue, including：
The queue value of each message in the queue value for treating PUSH message and the message queue is compared, it is determined that described
Treat arrangement position of the PUSH message in the message queue；
Treat that PUSH message is inserted at the arrangement position by described.
9. according to the method described in claim any one of 1-8, it is characterised in that described to obtain the attribute and mesh for treating PUSH message
Before the step of marking the user behavior data of user, methods described also includes：
PUSH message is treated described in establishment；And
It is determined that the targeted customer for treating PUSH message.
10. a kind of message pusher, it is characterised in that described device includes：
Acquisition module, the attribute of PUSH message and the user behavior data of targeted customer are treated for obtaining；
Update module, attribute and user behavior data renewal for treating PUSH message according to push to the target
The message queue of user；
Pushing module, for pushing to each message according to putting in order for each message in the message queue after renewal
The targeted customer.
11. device according to claim 10, it is characterised in that the update module includes：
Determining unit, for according to described in treat PUSH message attribute and the user behavior data determine described in treat PUSH message
Queue value；
Unit is inserted, for treating the queue value of PUSH message and the queue value of each message in the message queue according to,
Treat that PUSH message is inserted in the message queue by described.
12. device according to claim 11, it is characterised in that the attribute for treating PUSH message includes：It is described to wait to push away
Send the type of message of message and the importance score for treating PUSH message；
Accordingly, the determining unit includes：
First determination subelement, for being treated according to described in type of message and the user behavior data determination of PUSH message
Score corresponding to user behavior data；
Second determination subelement, for being treated according to corresponding to importance score and the user behavior data of PUSH message
Score, it is determined that the queue value for treating PUSH message.
13. device according to claim 12, it is characterised in that second determination subelement is specifically used for,
It is corresponding according to the importance score for treating PUSH message, the weight for treating PUSH message, the user behavior data
Score and user behavior weight, by equation below calculate described in treat the queue value of PUSH message；
Qn=A × N1+B×N2
Wherein, in above-mentioned formula, QnFor the queue value for treating PUSH message, A is the weight for treating PUSH message, and B is institute
State user behavior weight, N1To treat the importance score of PUSH message, N2For score corresponding to the user behavior data.
14. device according to claim 12, it is characterised in that the user behavior data includes：Subscription information；
Accordingly, first determination subelement is specifically used for,
According to the subscription information and the type of message for treating PUSH message, judge whether the targeted customer subscribes to described disappear
Cease the message of type；If, it is determined that the first score value is scored at corresponding to the user behavior data.
15. device according to claim 12, it is characterised in that the user behavior data includes：Pay close attention to information, click on
Information and subscription information；
Accordingly, first determination subelement is specifically used for,
According to the subscription information and the type of message for treating PUSH message, judge whether the targeted customer subscribes to described disappear
The message of type is ceased, obtains the first judged result；According to the click information and the type of message for treating PUSH message, judge
Whether targeted customer clicks on the message of the type of message, obtains the second judged result；According to the concern information and described treat
The type of message of PUSH message, judges whether targeted customer pays close attention to the message of the type of message, obtains the 3rd judged result；Root
Determine that the user behavior data is corresponding according to first judged result, second judged result and the 3rd judged result
Score.
16. device according to claim 11, it is characterised in that the attribute for treating PUSH message includes：It is described to wait to push away
Send the importance score of message, and to the geographical position that to treat PUSH message related；The user behavior data also includes：
The geographical position of user；
Accordingly, the determining unit also includes：
Judgment sub-unit, for judge to the geographical position for treating that PUSH message is related and the geographical position of the user whether
Belong to same geographic area；Wherein, to the geographical position for treating that PUSH message is related comprise at least it is following in one kind：Institute
State and treat the generation position of PUSH message, in the geographical position for treating to occur in PUSH message；
3rd determination subelement, for according to judged result, determining score corresponding to the user behavior data；
4th determination subelement, for being treated according to corresponding to importance score and the user behavior data of PUSH message
Score, it is determined that the queue value for treating PUSH message.
17. device according to claim 11, it is characterised in that the insertion unit includes：
5th determination subelement, for treating the queue value of PUSH message and the team of each message in the message queue according to
Train value is compared, it is determined that the arrangement position for treating PUSH message in the message queue；
Subelement is inserted, for treating that PUSH message is inserted at the arrangement position by described.
18. according to the device described in claim any one of 10-17, it is characterised in that described device also includes：
Creation module, described PUSH message is treated for creating；
Determining module, for treating the targeted customer of PUSH message described in determination.
A kind of 19. message pushing equipment, it is characterised in that including：Memory, processor and it is stored on the memory and can
The computer program run on the processor, the computer program are realized such as claim during the computing device
The step of information push method any one of 1 to 9.
20. a kind of computer-readable recording medium, it is characterised in that be stored with computer on the computer-readable recording medium
Program, the computer program realize information push method as claimed in any one of claims 1-9 wherein when being executed by processor
The step of.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711131324.9A CN107734062B (en) | 2017-11-15 | 2017-11-15 | Message pushing method and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711131324.9A CN107734062B (en) | 2017-11-15 | 2017-11-15 | Message pushing method and device |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN107734062A true CN107734062A (en) | 2018-02-23 |
| CN107734062B CN107734062B (en) | 2020-02-07 |
Family
ID=61216156
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201711131324.9A Active CN107734062B (en) | 2017-11-15 | 2017-11-15 | Message pushing method and device |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107734062B (en) |
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2020019461A1 (en) * | 2018-07-23 | 2020-01-30 | 平安科技（深圳）有限公司 | Data pushing method and device, computer device and storage medium |
| CN111984901A (en) * | 2020-08-31 | 2020-11-24 | 上海博泰悦臻电子设备制造有限公司 | Message pushing method and related product thereof |
| CN112333259A (en) * | 2020-10-29 | 2021-02-05 | 云账户技术(天津)有限公司 | Message pushing method and device and readable storage medium |
| CN112565342A (en) * | 2020-11-13 | 2021-03-26 | 广州市百果园网络科技有限公司 | Message pushing method, device, equipment and storage medium based on weight calculation |
| CN113055701A (en) * | 2021-04-21 | 2021-06-29 | 上海哔哩哔哩科技有限公司 | Data processing method and device |
| CN113329091A (en) * | 2021-06-04 | 2021-08-31 | 杭州网易云音乐科技有限公司 | Data management method and device, storage medium and electronic equipment |
| CN113822734A (en) * | 2021-01-18 | 2021-12-21 | 北京沃东天骏信息技术有限公司 | Method and apparatus for generating information |
| CN114172956A (en) * | 2021-11-29 | 2022-03-11 | 上海金仕达软件科技有限公司 | Intelligent information pushing method and system |
| CN114553947A (en) * | 2022-01-29 | 2022-05-27 | 北京金堤科技有限公司 | Method and device for processing message |
Citations (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102523109A (en) * | 2011-12-08 | 2012-06-27 | 杭州华三通信技术有限公司 | Resource state updating method, management client ends, and server |
| CN103856392A (en) * | 2013-06-26 | 2014-06-11 | 携程计算机技术（上海）有限公司 | Message push method, outgoing server using message push method and outgoing server system |
| CN104090912A (en) * | 2014-06-10 | 2014-10-08 | 腾讯科技（深圳）有限公司 | Information pushing method and device |
| CN104750807A (en) * | 2015-03-25 | 2015-07-01 | 百度在线网络技术（北京）有限公司 | Application recommending method and device |
| CN104753769A (en) * | 2015-03-24 | 2015-07-01 | 新余兴邦信息产业有限公司 | Method and device for issuing messages by message queue |
| CN105068869A (en) * | 2015-09-29 | 2015-11-18 | 北京网诺星云科技有限公司 | Method and device for pushing information in mobile terminal |
| CN105260379A (en) * | 2015-09-08 | 2016-01-20 | 百度在线网络技术（北京）有限公司 | Information push method and device |
| CN105872111A (en) * | 2016-06-20 | 2016-08-17 | 腾讯科技（深圳）有限公司 | Information push control method and server |
| WO2016182271A1 (en) * | 2015-05-08 | 2016-11-17 | 주식회사 카우치그램 | Method and system for transmitting/receiving push data |
| CN106302967A (en) * | 2015-05-29 | 2017-01-04 | 西安中兴新软件有限责任公司 | A kind of information management method, device and mobile terminal |
| CN106528724A (en) * | 2016-10-27 | 2017-03-22 | 武汉斗鱼网络科技有限公司 | Information pushing method and apparatus |
-
2017
- 2017-11-15 CN CN201711131324.9A patent/CN107734062B/en active Active
Patent Citations (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102523109A (en) * | 2011-12-08 | 2012-06-27 | 杭州华三通信技术有限公司 | Resource state updating method, management client ends, and server |
| CN103856392A (en) * | 2013-06-26 | 2014-06-11 | 携程计算机技术（上海）有限公司 | Message push method, outgoing server using message push method and outgoing server system |
| CN104090912A (en) * | 2014-06-10 | 2014-10-08 | 腾讯科技（深圳）有限公司 | Information pushing method and device |
| CN104753769A (en) * | 2015-03-24 | 2015-07-01 | 新余兴邦信息产业有限公司 | Method and device for issuing messages by message queue |
| CN104750807A (en) * | 2015-03-25 | 2015-07-01 | 百度在线网络技术（北京）有限公司 | Application recommending method and device |
| WO2016182271A1 (en) * | 2015-05-08 | 2016-11-17 | 주식회사 카우치그램 | Method and system for transmitting/receiving push data |
| CN106302967A (en) * | 2015-05-29 | 2017-01-04 | 西安中兴新软件有限责任公司 | A kind of information management method, device and mobile terminal |
| CN105260379A (en) * | 2015-09-08 | 2016-01-20 | 百度在线网络技术（北京）有限公司 | Information push method and device |
| CN105068869A (en) * | 2015-09-29 | 2015-11-18 | 北京网诺星云科技有限公司 | Method and device for pushing information in mobile terminal |
| CN105872111A (en) * | 2016-06-20 | 2016-08-17 | 腾讯科技（深圳）有限公司 | Information push control method and server |
| CN106528724A (en) * | 2016-10-27 | 2017-03-22 | 武汉斗鱼网络科技有限公司 | Information pushing method and apparatus |
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2020019461A1 (en) * | 2018-07-23 | 2020-01-30 | 平安科技（深圳）有限公司 | Data pushing method and device, computer device and storage medium |
| CN111984901A (en) * | 2020-08-31 | 2020-11-24 | 上海博泰悦臻电子设备制造有限公司 | Message pushing method and related product thereof |
| CN112333259A (en) * | 2020-10-29 | 2021-02-05 | 云账户技术(天津)有限公司 | Message pushing method and device and readable storage medium |
| CN112565342A (en) * | 2020-11-13 | 2021-03-26 | 广州市百果园网络科技有限公司 | Message pushing method, device, equipment and storage medium based on weight calculation |
| CN113822734A (en) * | 2021-01-18 | 2021-12-21 | 北京沃东天骏信息技术有限公司 | Method and apparatus for generating information |
| CN113055701A (en) * | 2021-04-21 | 2021-06-29 | 上海哔哩哔哩科技有限公司 | Data processing method and device |
| CN113329091A (en) * | 2021-06-04 | 2021-08-31 | 杭州网易云音乐科技有限公司 | Data management method and device, storage medium and electronic equipment |
| CN114172956A (en) * | 2021-11-29 | 2022-03-11 | 上海金仕达软件科技有限公司 | Intelligent information pushing method and system |
| CN114172956B (en) * | 2021-11-29 | 2024-03-15 | 上海金仕达软件科技股份有限公司 | Intelligent information pushing method and system |
| CN114553947A (en) * | 2022-01-29 | 2022-05-27 | 北京金堤科技有限公司 | Method and device for processing message |
| CN114553947B (en) * | 2022-01-29 | 2024-01-19 | 北京金堤科技有限公司 | Method and device for processing message |
Also Published As
| Publication number | Publication date |
|---|---|
| CN107734062B (en) | 2020-02-07 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN107734062A (en) | Information push method and device | |
| KR101801310B1 (en) | Content item selection | |
| US10394911B1 (en) | Selecting content for devices specific to a particular user | |
| US20230385868A1 (en) | System and method for ad keyword scoring | |
| US8214390B2 (en) | Binary interest vector for better audience targeting | |
| CN108140029B (en) | Automatic stacking depth viewing card | |
| CN107038044A (en) | The discrete loading method of game resource and system based on Unity3D | |
| US20090276709A1 (en) | Method and apparatus for providing dynamic playlists and tag-tuning of multimedia objects | |
| US8799297B2 (en) | Evaluating supply of electronic content relating to keywords | |
| US11386180B2 (en) | Resource locator remarketing | |
| WO2013163575A1 (en) | Providing content to a user across multiple devices | |
| US9679043B1 (en) | Temporal content selection | |
| CN103970754A (en) | Automatic article selection method and device | |
| CN110990725A (en) | Distance-based search ranking demotion | |
| JP2008257733A (en) | Method for creating list of advertisement and its system | |
| US8549141B1 (en) | User tracking without unique user identifiers | |
| CN103927356A (en) | Advertisement intercepting method and advertisement intercepting device | |
| CN102663078A (en) | Method and equipment for generating to-be-issued information in network community | |
| CN103841154B (en) | Network media information dissemination method, system and client | |
| US8229959B1 (en) | Sharable search result labels | |
| CN106257449B (en) | A kind of information determines method and apparatus | |
| CN103312584A (en) | Method and apparatus for releasing information in network community | |
| CN105653533A (en) | Method and device for updating classified associated word set | |
| CN105659232B (en) | Landing page for presenting media items | |
| JP5748084B1 (en) | Content distribution method and system |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |