CN107666496B - Application content pushing method and device - Google Patents
Application content pushing method and device Download PDFInfo
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- CN107666496B CN107666496B CN201610600064.4A CN201610600064A CN107666496B CN 107666496 B CN107666496 B CN 107666496B CN 201610600064 A CN201610600064 A CN 201610600064A CN 107666496 B CN107666496 B CN 107666496B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G11—INFORMATION STORAGE
- G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
- G11B31/00—Arrangements for the associated working of recording or reproducing apparatus with related apparatus
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/12—Protocols specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
Abstract
An application content pushing method and device are provided, and the method comprises the following steps: acquiring historical operation event information of a user on a vehicle-mounted application device, and acquiring service content corresponding to the historical operation event information; performing statistical analysis on service contents corresponding to the historical operation event information to acquire the types of application contents which are interested by the user; and pushing application content corresponding to the type interested by the user to the vehicle-mounted application device. By adopting the scheme, the vehicle-mounted application device can push the application content meeting the personalized requirements of the user to the user.
Description
Technical Field
The invention relates to the technical field of data processing, in particular to an application content pushing method and device.
Background
With the development of vehicle-mounted electronic devices, the variety of the vehicle-mounted electronic devices is increasing. For example, in-vehicle application devices such as car radios, car music players, car video players, car phones, and car navigation devices.
With the progress of the technology level, the vehicle-mounted application device is more and more intelligent. The user can access the internet server through the vehicle-mounted application device to obtain the required application content. For example, a user may download songs from an internet server via a car music player. The internet server may also actively push application content to the in-vehicle application device, for example, push 100 songs before the music chart of the month to the in-vehicle music player.
However, the application content pushed by the existing internet server is popular, and cannot meet the personalized requirements of users.
Disclosure of Invention
The technical problem solved by the invention is how to push the application content meeting the personalized requirements of the user.
In order to solve the above technical problem, an embodiment of the present invention provides an application content pushing method, including: acquiring historical operation event information of a user on a vehicle-mounted application device, and acquiring service content corresponding to the historical operation event information; performing statistical analysis on service contents corresponding to the historical operation event information to acquire the types of application contents which are interested by the user; and pushing application content corresponding to the type interested by the user to the vehicle-mounted application device.
Optionally, the performing statistical analysis on the service content corresponding to the historical operation event information to obtain the type of the application content in which the user is interested includes: performing statistical analysis on the service content corresponding to the historical operation event information to acquire the operation frequency of each application function in the vehicle-mounted application device corresponding to the historical operation event information and the occurrence frequency of the service content corresponding to each application function of a user; and acquiring the type of the application content which is interested by the user according to the operation frequency of each application function in the vehicle-mounted application device corresponding to the historical operation event information and the occurrence frequency of the service content corresponding to each application function.
Optionally, the historical operating event information includes at least one of: the time information when the user operates the vehicle-mounted application device, and the geographical position information when the user operates the vehicle-mounted application device.
Optionally, the in-vehicle application device includes at least one of: the system comprises a vehicle-mounted radio, a vehicle-mounted music player, a vehicle-mounted video player, a vehicle-mounted telephone, a vehicle-mounted call center device and a vehicle-mounted navigation device.
Optionally, when the vehicle-mounted application device is the vehicle-mounted navigation device, the performing statistical analysis on the service content corresponding to the historical operation event information to obtain the type of the application content that the user is interested in includes: counting the occurrence frequency of each departure place and the occurrence frequency of a destination corresponding to each departure place input by a user in a preset time period from navigation service contents provided by the vehicle-mounted navigation device; acquiring the current geographical position and the current time of a user; and determining a destination with the highest frequency of occurrence corresponding to the current geographical position of the user at the current moment in the preset time period.
Optionally, the pushing, to the in-vehicle application device, application content corresponding to a type in which the user is interested includes: and pushing a navigation route to the vehicle-mounted navigation device according to the current geographic position of the user and the obtained destination with the highest occurrence frequency.
Optionally, when the vehicle-mounted application device is the vehicle-mounted navigation device, the performing statistical analysis on the service content corresponding to the historical operation event information to obtain a type of interest of the user includes: counting a driving track corresponding to a preset navigation route of the user from navigation service contents provided by the vehicle-mounted navigation device; acquiring the user midway point and the stopping time length from the driving track; and when the current driving route of the user is detected to be consistent with the preset navigation route, acquiring merchant information corresponding to the stopover place.
Optionally, the pushing, to the in-vehicle application device, application content corresponding to a type in which the user is interested includes: and pushing activity information of a merchant corresponding to the stopover location to the user.
Optionally, when the vehicle-mounted application device is the vehicle-mounted navigation device, the method further includes: acquiring navigation driving information of the user in the current driving process, wherein the navigation driving information comprises a currently pushed navigation route, road condition information of a region where the navigation route passes, a signal drift rate of a GPS receiving terminal and a yaw road section; updating the currently pushed navigation route in real time according to the navigation driving information; and pushing the updated navigation route to the vehicle-mounted navigation device.
The embodiment of the present invention further provides an application content pushing apparatus, including: the acquisition unit is suitable for acquiring historical operation event information of a user on the vehicle-mounted application device; the acquisition unit is suitable for acquiring service content corresponding to the historical operation event information according to the historical operation event information acquired by the acquisition unit; the analysis unit is used for carrying out statistical analysis on the service content corresponding to the historical operation event information and acquiring the type of the application content which is interested by the user; the pushing unit is suitable for pushing application content corresponding to the type interested by the user to the vehicle-mounted application device.
Compared with the prior art, the technical scheme of the embodiment of the invention has the following beneficial effects:
and acquiring service contents corresponding to the historical operation event information from the historical operation event information by acquiring the historical operation event information of the vehicle-mounted application device by the user. The type of the application content which is interested by the user can be obtained according to the service content corresponding to the historical operation event information, and then the application content corresponding to the type which is interested by the user can be pushed to the vehicle-mounted application device according to the type which is interested by the user. Because the pushed application content corresponds to the type of the application content which is interested by the user, the application content pushed to the user can have more pertinence, and the personalized requirements of the user can be met.
Further, the service content corresponding to the historical operation event information may include time information and geographic position information when the user operates the vehicle-mounted application device, and the pertinence of the types of the application content which the user is interested in and the pertinence of the pushed application content may be further improved, so that the personalized requirements of the user may be better met.
Drawings
Fig. 1 is a flowchart of an application content pushing method according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of an application content pushing apparatus according to an embodiment of the present invention.
Detailed Description
In the existing vehicle-mounted application device, the application content pushed to the user is generally popular and is not directed to different individuals. Because the preferences of different individuals are different, the popular preferred application content is not always suitable for all individuals, and the individual personalized requirements cannot be met.
In order to solve the above problem, in the embodiment of the present invention, the service content corresponding to each piece of historical operation event information is acquired from the historical operation event information by collecting the historical operation event information of the user on the in-vehicle application device. The type of the application content which is interested by the user can be obtained according to the service content corresponding to the historical operation event information, and then the application content corresponding to the type which is interested by the user can be pushed to the vehicle-mounted application device according to the type which is interested by the user. Because the pushed application content corresponds to the type in which the user is interested, the application content pushed to the user can be more targeted, and therefore the personalized requirements of the user can be met.
In order to make the aforementioned objects, features and advantages of the present invention comprehensible, embodiments accompanied with figures are described in detail below.
Referring to fig. 1, an embodiment of the present invention provides an application content pushing method, which is described in detail below through specific steps.
And step S11, collecting historical operation event information of the vehicle-mounted application device by the user, and acquiring service content corresponding to the historical operation event information.
In a specific implementation, each time the user operates the in-vehicle application device, the in-vehicle application device may record and store the operation action of the user, so that the historical operation event information may be generated.
In the embodiment of the present invention, what operation actions the user performs on the in-vehicle application device may be recorded in the historical operation event information. When the operation action of the user on the vehicle-mounted application device is recorded, the time information when the user operates the vehicle-mounted application device can be recorded, the geographical position information when the vehicle-mounted application device is operated can be recorded, and the time information and the geographical position information when the user operates the vehicle-mounted application device can be simultaneously recorded.
In the embodiment of the invention, the historical operation event information of the user on the vehicle-mounted application device can be acquired through the internet server. After obtaining the historical operation event information, the internet server may obtain service content corresponding to the historical operation event information.
In practical applications, the vehicle-mounted application device may be a vehicle-mounted music player, a vehicle-mounted radio, a vehicle-mounted video player, a vehicle-mounted telephone, a vehicle-mounted navigation device, a vehicle-mounted call center device, or the like.
For example, historical operating event information of a user on a vehicle music player is collected. In the collected historical operation event information of the vehicle-mounted music player, the following information is recorded: at time T1, it is detected that the user turns on the in-vehicle music player; detecting that the user performs a song switching operation during a period from time T2 to time T3; at time T3, it is detected that the user switched the playback mode from sequential playback to a single-track loop; at time T4, it is detected that the user has closed the in-vehicle music player.
The service content provided by the vehicle-mounted music player is as follows: during the period from T1 to T2, songs played sequentially are listed as "interpersonal" of Wangfei, "sky" of Wangfei, "stream year" of Wangfei, "hasty year" of Wangfei, and "nunchong" of Zhou Jie Lun in turn; during the period from time T2 to time T3, the songs played are sequentially: "Wu so called" of Yangkun, "the default" of Na Ying, and "the youth caused by Wang Fei"; and playing songs Wangfei Zhichun by a single song in a circulating way from the time T3 to the time T4.
In another example, historical operating event information of the vehicle radio set by the user is collected. In the collected historical operation event information of the car radio, it is recorded that the user turns on the car radio at 7:00:03 in 26 am in 06 th of 2016, the user is detected to perform the operation of switching the radio station at 7:35:45 in 26 am in 06 th of 2016, and the user is detected to turn off the car radio at 8:00:50 in 26 am in 06 th of 2016. The service content provided by the car radio comprises: the method comprises the steps of listening to a radio FM97.7 in a time period of 7:00: 03-7: 35:45 in 26 am of 06 months in 2016, and listening to a radio FM88.1 in a time period of 7:35: 45-8: 00:50 in 26 am of 06 months in 2016.
For another example, historical operation event information of the vehicle-mounted navigation device by the user is collected. In the collected historical operation event information of the vehicle-mounted navigation device, the fact that the user starts the vehicle-mounted navigation device at 7:10:37 in 25 am of 2016 at 06 and 25 months is recorded, the fact that the user inputs the departure place A in 2016, the fact that the user inputs the destination B in 7:16:25 in 25 am of 2016 at 06 and 25 months is detected, and the fact that the user clicks the 'finish' option in 7:16:59 in 25 am of 2016 at 06 and 25 months is detected. The navigation service content provided by the vehicle-mounted navigation device acquired from the historical operation event information comprises the following contents: a navigation route from the departure place A to the destination B, the departure place A and the destination B.
For another example, historical operating event information of the vehicle-mounted video player by the user is collected. In the collected historical operation event information of the vehicle-mounted video player, the fact that the user starts the vehicle-mounted video player when the user is located at the geographical position of Shanghai city silence region, road, 17:30:15 in 2016, 06, 25, afternoon is recorded; detecting that a user plays a video song of ice and fire in season No. 5, No. 3 in 2016 at 17:32:23 afternoon at 06 months and 25 days; the user was detected to turn off the in-vehicle video player when it was geographically located at the quiet zone of Shanghai city, No. 18:10:45, 25 pm in 2016 month 06. The service content provided by the vehicle-mounted video player acquired from the historical operation event information comprises the following steps: the 3 rd set of season 5 of "songs from ice and fire" was played in 2016 at 06 months and 25 pm at 17:32:23 to 18:10: 45.
For another example, historical operating event information of the vehicle-mounted telephone by the user is collected. In the collected historical operational event information of the car phone, it is recorded that the user actively calls out 18812345678 in 17:25:12 in 24 pm in 06/24 in 2016, detects that the user hangs up 18812345678 in 17:28:30 in 24 pm in 06/24 in 2016, detects that the user answers 15801234567 in 24 pm in 06/24 in 2016, detects that the user answers the incoming call 15801234567 in 17:55:15 in 24 pm in 06/24 in 2016, detects that the user answers the incoming call 18812345678 in 18:05:31 in 06/24 pm in 06/24 in 2016, and detects that the user hangs up 18812345678 in 18:06:10 in 24 pm in 06/24 in 2016. The service content provided by the vehicle-mounted telephone acquired from the historical operation event information of the vehicle-mounted telephone comprises the following steps: the method comprises the steps of calling 18812345678 in a time period of 17:25: 12-17: 28:30 in the afternoon of 24 th of 06 th of 2016, setting the call duration of calling 18812345678 to be 00:03:18, receiving 15801234567 in a time period of 17:55: 15-17: 56:51 in the afternoon of 24 th of 06 th of 2016, setting the call duration of calling 15801234567 to be 00:01:36, receiving 18812345678 in a time period of 18:05: 31-18: 06:10 in the afternoon of 24 th of 06 th of 2016, and setting the call duration of calling 18812345678 to be 00:00: 41.
For another example, historical operating event information of the vehicle-mounted call center device by the user is collected. In the collected historical operation event information of the vehicle-mounted call center device, records that a user dials a customer service telephone 4001234567 of the call center when the user is located at the geographical position of a quiet zone of Shanghai city at 25 am 08:26:23 in 2016, hangs up the customer service telephone 4001234567 of the call center at 25 am at 08:28:35 in 06 month 25 in 2016, and receives a short message sent by 4001234567 at 25 am at 06 month 25 in 2016. The service content provided by the vehicle-mounted call center device acquired from the historical operation event information of the vehicle-mounted call center device comprises the following contents: the telephone 4001234567 is called in a time period of 08:26:23 to 08:28:35 in 25 am of 06/25/2016, the call time of 4001234567 is 00:02:12, and the short message sent by 4001234567 is received in 25 am of 06/25/2016.
In practical applications, the service content provided by the in-vehicle application device may be provided by an internet server, or may be directly obtained from a coupled external storage device.
For example, the service content source provided in the vehicle-mounted music player or the vehicle-mounted video player may be obtained from a usb disk, or may be obtained online through an internet server.
Step S12, performing statistical analysis on the service content corresponding to the historical operation event information, and acquiring the type of the application content that the user is interested in.
In specific implementation, after the internet server collects the historical operation event information of the user on the vehicle-mounted application device, the internet server can obtain the service content corresponding to the historical operation event information. After the service content corresponding to the historical operation event information is acquired, the internet server can perform statistical analysis on the service content corresponding to the acquired historical operation event information to acquire the type of the application content which is interested by the user.
In the embodiment of the invention, when the service content corresponding to the historical operation event information is analyzed, the operation frequency of the user on each application function in the vehicle-mounted application device and the occurrence frequency of the service content corresponding to each application function can be acquired from the service content corresponding to the historical operation event information. And then, acquiring the type of the application content which is interested by the user according to the operating frequency of each application function and the occurrence frequency of the corresponding service content.
In the embodiment of the present invention, the application function refers to a function that the in-vehicle application device can provide for the user. For example, the application functions of the in-vehicle music player include a "pause" function, a "switch to next song" function. When the vehicle-mounted music player detects that the application function triggered by the user is 'pause', the playing of the current song can be stopped; when the application function triggered by the user is detected as "switch to next song", the next song may be played.
Step S13, pushing application content corresponding to the type interested by the user to the vehicle-mounted application device.
In specific implementation, after the internet server obtains the type of interest of the user, the corresponding application content may be obtained according to the type of the application content of interest of the user, and the obtained application content may be pushed to the corresponding vehicle-mounted application device. The type of the application content may be divided according to the nature of the application content, the category to which the application content belongs, and the like.
The application content pushing method provided in the above embodiment of the present invention is described below by way of example.
For example, the vehicle-mounted application device is a vehicle-mounted music player, and the service content provided by the vehicle-mounted music player is a song. The application functions of the vehicle-mounted music player comprise: the "search for songs" function, "play" function, "switch to last song" function, "switch to next song" function, "fast forward" function, "back" function, "pause" function, "play mode" function, and the like. Through statistical analysis of songs played by the vehicle-mounted music player, song types which are interesting to the user are obtained.
After obtaining the song types that the user is interested in, if it is detected that the frequency of switching songs by the user is high and the staying time of one or a plurality of songs is short, it can be determined that the user is not interested in the songs with short staying time. If it is detected that the user repeatedly plays a certain song or the frequency of playing songs of a certain singer is high, it can be determined that the user is interested in the repeatedly played songs or the songs of the frequently played singer. At this time, the repeatedly played song or the frequently played song of the singer may be used as the application content type interested by the user, so as to obtain the song type interested by the user.
Further, information such as the music taste and favorite music style of the user can be obtained from the service contents provided by the in-vehicle music player.
For example, statistical analysis is performed on songs played by a vehicle-mounted music player, and the frequency of occurrence of songs of popular music female singer royal jelly among songs listened by a user is the highest; when a song by a male singer appears, the user performs a switching operation to the next song; other popular music female singers also have a certain percentage of songs. The types of interest to the user can be obtained as singer royal jelly and pop music.
In the embodiment of the invention, in order to further accurately acquire the type of the application content which is interested by the user, a time factor can be considered when the type of the application content which is interested by the user is acquired. Historical operation event information of the vehicle-mounted music player of the user in the time period from the time T1 to the time T2 is collected, and song types which are interested by the user are obtained. For the crowd with relatively fixed habits, the song types interested by the user can be accurately acquired.
For example, a user often uses a vehicle-mounted music player in a time period of 17:30 to 19:00 days, and songs of singer's royal jelly appear most frequently. Therefore, songs sung by Rough phenanthrene and information related to Rough phenanthrene are used as types of application contents in which the user is interested in within a time period of 17: 30-19: 00.
After the acquired song type interested by the user is the song sung by the Royal phenanthrene and the information related to the Royal phenanthrene, the Internet server searches the song of the Royal phenanthrene, the song of other singers sung by the Royal phenanthrene, or the song of the Royal phenanthrene sung by the other singers, and pushes the searched song to the vehicle-mounted music player.
When the vehicle-mounted application device is a vehicle-mounted radio, the application functions of the vehicle-mounted radio comprise: a "search for radio station" function, a "listen to songs to identify" function, a "switch to previous station" function, a "switch to next station" function, etc. Statistical analysis is carried out on service contents provided by the vehicle-mounted radio, and the fact that the frequency of listening to a radio station FM97.7 by a user in a time period of 7: 00-7: 35 is high, and the FM97.7 corresponds to financial programs. Therefore, the type of interest of the user can be judged to be a financial program in the time period of 7: 00-7: 35.
When the type of the user interest is acquired as the financial program, when the fact that the current time is 7:15 when the user starts the vehicle-mounted radio is detected, the internet server can push radio stations playing the financial programs such as FM103.2 and FM93.1 to the vehicle-mounted radio.
When the vehicle-mounted application device is a vehicle-mounted video player, statistical analysis is carried out on service contents provided by the vehicle-mounted video player, and the fact that the frequency of playing 'songs of ice and fire' by a user in a time period of 17: 30-18: 15 is high is obtained, wherein the 'songs of ice and fire' are TV programs for drama. Therefore, the video content interested by the user in the time period of 17: 30-18: 15 can be judged to be the drama type drama and the fantasy type drama.
After the fact that the video content interesting to the user is the drama is obtained, when the fact that the user starts the vehicle-mounted video device is detected, and the current time is 17: 30-18: 15, the internet server detects whether 'ice and fire' songs with high playing frequency are updated or not, and when the fact that the updated video content exists is detected, the internet server pushes the updated video content to the vehicle-mounted video player. When no updated video content is detected, the internet server can acquire fantasy drama type mei ling legend and push the fantasy drama mein legend to the vehicle-mounted video player.
When the vehicle-mounted application device is a vehicle-mounted telephone, historical operation event information of the vehicle-mounted telephone or service content provided by the vehicle-mounted telephone is acquired, statistical analysis is carried out on the service content, and the highest frequency of the user actively calling out the telephone 18812345678 in a time period of 17: 10-17: 30 is obtained. When the fact that the user starts the vehicle-mounted telephone is detected, and the fact that the current time is within a time period of 17: 10-17: 30, a notification whether 18812345678 dialing is needed or not can be pushed to the user. The method for making a call by the user can also be obtained from the historical operation event information and the service content of the vehicle-mounted telephone, for example, whether the user prefers to make a call in a voice mode or a mobile phone mode is preferred.
When the vehicle-mounted application device is a vehicle-mounted navigation device, statistical analysis may be performed on corresponding navigation service content provided by the historical operation event information of the vehicle-mounted navigation device to obtain the frequency of occurrence of each departure place and the frequency of occurrence of a destination corresponding to each departure place, which are input by the user within a preset time period. When the vehicle-mounted navigation device is started, the current geographical position of the user can be obtained through the satellite positioning system, and the current time can be obtained. And then, determining a destination with the highest frequency of occurrence corresponding to the current geographical position of the user in a preset time period at the current moment, and taking the destination with the highest frequency of occurrence corresponding to the current geographical position as the type of the application content interested by the user.
For example, from the navigation service provided by the car navigation device, the following information is counted: within a time period of 7: 30-8: 00, the place of departure input by a user is the highest occurrence frequency of a 'beautiful district'; among all destinations, the destination corresponding to the 'beautiful district' input by the user is the highest appearance frequency of 'luxurious mansion'; in a time period of 17: 30-18: 00, the place of departure input by the user is the highest appearance frequency of 'Jinmao buildings', and the place of input is the highest appearance frequency of 'beautiful districts'. When the vehicle-mounted navigation device is started, the current position of the user is acquired to be a 'beautiful cell', and the current time is 7:40, then the destination 'golden building' can be judged to be the type of the application content interested by the user.
After the destination interested by the user is 'Jinmao building', the internet server can generate a navigation route according to the starting place 'beautiful district' and the destination 'Jinmao building', and push the generated navigation route to the vehicle-mounted navigation device.
Taking the vehicle-mounted application device as the vehicle-mounted navigation device as an example, the running track corresponding to the preset navigation route of the user can be counted from the service content provided by the vehicle-mounted navigation device, so that whether the user stops in the running process or not can be known, and information such as the stopping point, the stopping time and the like when the stopping occurs can be obtained. When the condition that the current driving route of the user is consistent with the preset navigation route is detected, the merchant information corresponding to the user midway point can be obtained, and the obtained merchant information corresponding to the user midway point is used as the type of the application content interested by the user.
For example, the navigation route is preset from point a to point B. The method comprises the steps that C points and D points of the user midway points are obtained from service contents provided by the vehicle-mounted navigation device, the stay time of the C points is 1 hour, the stay time of the D points is 40 minutes, and the fact that merchant information or other service information corresponding to the C points and the D points is interested when the user drives from the A point to the B point can be judged.
When the current driving route of the user is detected to reach the point B from the point A, the merchant information corresponding to the point C and the merchant information corresponding to the point D can be acquired. And searching merchant information corresponding to the point C and the point D respectively, and correspondingly retrieving whether each merchant has activity. If the search result is: d point is Suning physical store, and when acquiring that current shop is carrying out anniversary celebration activities, can be with D point's anniversary celebration activity information propelling movement to vehicle navigation device of Suning physical store.
Therefore, the service content corresponding to each piece of historical operation event information is acquired from the historical operation event information by acquiring the historical operation event information of the vehicle-mounted application device by the user. According to the service content corresponding to the historical operation event information, the type of the application content which is interested by the user can be obtained, and further the application content corresponding to the interested type can be pushed to the vehicle-mounted application device according to the type which is interested by the user. Because the acquired application content is related to the type of the application content which the user is interested in, the application content pushed to the user can be more targeted, and therefore the personalized requirements of the user can be met.
In addition, by collecting the historical operation event information of the vehicle-mounted application device and performing statistical analysis on the service content corresponding to the historical operation event information, the use frequency, the use motivation and the like of each vehicle-mounted application device by the user can be obtained.
In a specific implementation, when the vehicle-mounted application device is a vehicle-mounted navigation device, in a process that a user uses the vehicle-mounted navigation device to navigate, navigation driving information of the user in a current driving process may also be acquired, where the navigation driving information may include a currently pushed navigation route, road condition information of a region where the navigation route passes, a Global Positioning System (GPS) receiving terminal signal drift rate, and a yaw section. The signal drift rate of the GPS receiving terminal may also be referred to as GPS drift rate for short. After the navigation driving information is acquired, the currently pushed navigation route can be updated according to the navigation driving information, and the updated navigation route is pushed to the vehicle-mounted navigation device.
For example, the in-vehicle navigation apparatus receives a pushed navigation route from point a to point B. In the driving process, when the internet server detects that the overhead R passed by the navigation route is congested, whether the overhead S of the other road is congested is detected. When the overhead S is detected to be relatively unobstructed, the current geographic position can be acquired, and a navigation route passing through the overhead S is planned according to the destination. The navigation route passing through the overhead S is the updated navigation route, and the updated navigation route is pushed to the vehicle-mounted navigation device.
For another example, in the acquired navigation driving information, when the user detects that the road segment from the point P to the point Q passes through the driving process from the point M to the point N, the yaw occurs. And when detecting that the yaw frequency of the road section from the point P to the point Q exceeds a preset threshold value, updating the navigation route from the point M to the point N according to the yaw route from the point P to the point Q of the yaw road section.
The navigation route pushed to the vehicle-mounted navigation device is updated according to the navigation running information, particularly, the navigation route is updated according to the yaw condition, so that the navigation route pushed to the vehicle-mounted navigation device is optimized, the driving habit of a user is met, and the user experience is improved.
Referring to fig. 2, an embodiment of the present invention provides an application content pushing apparatus, including: acquisition unit 21, acquisition unit 22, analysis unit 23 and propelling movement unit 24, wherein:
the acquisition unit 21 is suitable for acquiring historical operation event information of a user on the vehicle-mounted application device;
the acquiring unit 22 is adapted to acquire service content corresponding to the historical operation event information according to the historical operation event information acquired by the acquiring unit 21;
the analysis unit 23 is adapted to perform statistical analysis on the service content corresponding to the historical operation event information to obtain the type of the application content in which the user is interested;
a pushing unit 24 adapted to push application content corresponding to the type of interest of the user to the in-vehicle application device.
Those skilled in the art will appreciate that all or part of the steps in the methods of the above embodiments may be implemented by associated hardware instructed by a program, which may be stored in a computer-readable storage medium, and the storage medium may include: ROM, RAM, magnetic or optical disks, and the like.
Although the present invention is disclosed above, the present invention is not limited thereto. Various changes and modifications may be effected therein by one skilled in the art without departing from the spirit and scope of the invention as defined in the appended claims.
Claims (6)
1. An application content pushing method, comprising:
acquiring historical operation event information of a user on a vehicle-mounted application device, and acquiring service content corresponding to the historical operation event information;
performing statistical analysis on the service content corresponding to the historical operation event information to acquire the type of the application content which is interested by the user, wherein the statistical analysis comprises the following steps: performing statistical analysis on the service content corresponding to the historical operation event information to acquire the operation frequency of each application function in the vehicle-mounted application device corresponding to the historical operation event information and the occurrence frequency of the service content corresponding to each application function of a user; acquiring the type of application content which is interested by the user according to the operation frequency of each application function in the vehicle-mounted application device corresponding to the historical operation event information and the occurrence frequency of service content corresponding to each application function; the historical operational event information includes at least one of: time information when the user operates the vehicle-mounted application device and geographical position information when the user operates the vehicle-mounted application device; the vehicle-mounted application device comprises a vehicle-mounted navigation device, and the driving track corresponding to the preset navigation route of the user is counted from the navigation service content provided by the vehicle-mounted navigation device; acquiring the user midway point and the stopping time length from the driving track; when the current driving route of the user is detected to be consistent with the preset navigation route, acquiring merchant information corresponding to the stopover place, and taking the acquired merchant information corresponding to the stopover place of the user as the type of application content interested by the user;
and pushing application content corresponding to the type interested by the user to the vehicle-mounted application device.
2. The method for pushing application content according to claim 1, wherein when the vehicle-mounted application device is the vehicle-mounted navigation device, the performing statistical analysis on the service content corresponding to the historical operation event information to obtain the type of the application content that is interested by the user includes:
counting the occurrence frequency of each departure place and the occurrence frequency of a destination corresponding to each departure place input by a user in a preset time period from navigation service contents provided by the vehicle-mounted navigation device;
acquiring the current geographical position and the current time of a user;
and determining a destination with the highest frequency of occurrence corresponding to the current geographical position of the user at the current moment in the preset time period.
3. The application content pushing method according to claim 2, wherein the pushing of the application content corresponding to the type of interest of the user to the in-vehicle application device comprises:
and pushing a navigation route to the vehicle-mounted navigation device according to the current geographic position of the user and the obtained destination with the highest occurrence frequency.
4. The application content pushing method according to claim 1, wherein the pushing of the application content corresponding to the type of interest of the user to the in-vehicle application device comprises:
and pushing activity information of a merchant corresponding to the stopover location to the user.
5. The application content pushing method according to claim 1, when the in-vehicle application device is the in-vehicle navigation device, further comprising:
acquiring navigation driving information of the user in the current driving process, wherein the navigation driving information comprises a currently pushed navigation route, road condition information of a region where the navigation route passes, a signal drift rate of a GPS receiving terminal and a yaw road section;
updating the currently pushed navigation route in real time according to the navigation driving information;
and pushing the updated navigation route to the vehicle-mounted navigation device.
6. An application content pushing apparatus, comprising:
the acquisition unit is suitable for acquiring historical operation event information of a user on the vehicle-mounted application device;
the acquisition unit is suitable for acquiring service content corresponding to the historical operation event information according to the historical operation event information acquired by the acquisition unit;
the analysis unit is used for carrying out statistical analysis on the service content corresponding to the historical operation event information and acquiring the type of the application content interested by the user, and comprises the following steps: performing statistical analysis on the service content corresponding to the historical operation event information to acquire the operation frequency of each application function in the vehicle-mounted application device corresponding to the historical operation event information and the occurrence frequency of the service content corresponding to each application function of a user; acquiring the type of application content which is interested by the user according to the operation frequency of each application function in the vehicle-mounted application device corresponding to the historical operation event information and the occurrence frequency of service content corresponding to each application function; the historical operational event information includes at least one of: time information when the user operates the vehicle-mounted application device and geographical position information when the user operates the vehicle-mounted application device; the vehicle-mounted application device comprises a vehicle-mounted navigation device, and the driving track corresponding to the preset navigation route of the user is counted from the navigation service content provided by the vehicle-mounted navigation device; acquiring the user midway point and the stopping time length from the driving track;
when the current driving route of the user is detected to be consistent with the preset navigation route, acquiring merchant information corresponding to the stopover place, and taking the acquired merchant information corresponding to the stopover place of the user as the type of application content interested by the user;
the pushing unit is suitable for pushing application content corresponding to the type interested by the user to the vehicle-mounted application device.
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