CN101980522B - Method for realizing video advertisement based on digital set top box boot - Google Patents
Method for realizing video advertisement based on digital set top box boot Download PDFInfo
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- CN101980522B CN101980522B CN2010105057510A CN201010505751A CN101980522B CN 101980522 B CN101980522 B CN 101980522B CN 2010105057510 A CN2010105057510 A CN 2010105057510A CN 201010505751 A CN201010505751 A CN 201010505751A CN 101980522 B CN101980522 B CN 101980522B
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Abstract
The invention provides a method for realizing a video advertisement based on digital set top box boot. The method comprises the following steps of: initializing a video play module in a set top box by using a main thread of the set top box, and establishing a video play process for playing the video advertisement; simultaneously continuing initializing other modules of the set top box by using the main thread of the set top box; monitoring whether video advertisement update information exists by using the set top box through a video advertisement monitoring process; updating timely; and when other modules of the set top box are finished initializing, finishing the video play process and entering a main menu interface of the set top box. In the method, an advertisement video stored in a Flash memory is played by making use of the time for booting and initializing each module of the set top box, which does not affect the normal use of the set top box, but fulfills the aim of playing an advertisement.
Description
[technical field]
The present invention relates to a kind of top box of digital machine technical field, relate in particular to a kind of implementation method based on top box of digital machine start video ads.
[background technology]
In recent years, along with the popularization of cable digital TV, cable digital TV set-top box is come into huge numbers of families gradually.Along with the extensive of national digital TV popularized; As the function of the DTV STB of digital TV terminal product also from strength to strength, realize that on STB advertising business can reach extraordinary effect, existing television advertising great majority are to intercut in program; The video ads data do not leave in the flash memory; As after playing the news hookup that is over, inserting the ad playing of a few minutes, present advertisement is as a part of real-time play of program, and the video data of advertisement all sends from the TV enterprise operation center; Owing to be real-time play; Let everybody produce bored psychology so in the highlight of being everlasting, insert the advertisement meeting, and advertisement is more and more, even influences everybody normal TV reception.Broadcast how effectively to alleviate advertisement becomes the problem of present stage.
[summary of the invention]
The technical problem that the present invention will solve; Be to provide a kind of implementation method based on top box of digital machine start video ads; Utilize the time of each module of opening initialization STB to play the advertisement video that is stored in the Flash memory; So neither can influence the normal use of STB, reach the purpose of playing advertisements again.
The present invention is achieved in that a kind of implementation method based on top box of digital machine start video ads, it is characterized in that: may further comprise the steps:
Step 10, the video playback module in the STB main thread initializes STB of passing through; And establishment video playback process; The broadcast process begins to read and is stored in the video ads in the Flash memory and plays, and to be that STB is unified when dispatching from the factory deposited one section video ads data to described video ads;
Step 20, when playing video advertisement, the STB main thread continues other modules of initialization STB, and creates the video ads monitoring process;
Whether step 30, STB have the video ads lastest imformation through PID (identity code transmission) the table the inside in the frequency of video ads monitoring process monitoring wire signal, and wherein the PID table defines with advertisement updating mark position, advertising page this shop, ad data sequence number, advertisement video data length and these fields of advertisement video data; When advertisement updating mark position is the 0xA5 sign, the current renewal ad stream that has is described, ad data is not upgraded in other value explanations; Advertising page this shop is the number among 0～0xFFFFFFFF, identifies the advertising page this shop of current renewal; The ad data sequence number is: the TS Packet with standard when filtering out the table size of PID table representes; Be that TS Packet size is 188 bytes; Removing remaining after packet header of TS Packet is exactly 184 bytes; Ad data of all renewals can be divided into a lot of TS Packet to be transmitted, and the ad data sequence number is exactly to represent that the ad data among this TS Packet is which bag that upgrades ad data specifically, is convenient to the advertisement video data that the STB Rapid Combination is filtered according to this sign; Advertisement video data length is: the advertisement video data length that expression receives; Advertisement video data is: STB obtains advertisement video data through the length data that reads said advertisement video data length description; Be whether the advertisement updating mark position that the video ads monitoring process is monitored in the PID table is 0xA5; Not; Then time-delay wait 10S continued goes to judge; Be then judge current video ads version number to be updated whether with local STB in the video ads version number that stores equate, promptly judge in the PID table of the video ads that upgrades advertising page this shop whether with local STB in the video ads version number that stores whether equate; Be, then the video ads on the STB has been up-to-date, otherwise downloads ad video data and writing in the Flash memory, and advertisement video data is the advertisement video data in the PID table of video ads of said renewal; And upgrade local video advertising page this shop, the said advertisement monitoring process advertisement video data that when the user sees the program of any frequency, also can upgrade in time;
Step 40, when other module initializations of STB finish, finish the video playback process, get into the interface of main menu of STB.
The present invention has following advantage: when each module of opening initialization STB; Simultaneously through the video playback module in the STB main thread initializes STB; And establishment video playback process; Broadcast is stored in the advertisement video in the Flash memory, so neither can influence the normal use of STB, reaches the purpose of playing advertisements again.
[description of drawings]
Fig. 1 is the inventive method schematic flow sheet.
[embodiment]
Combine embodiment that the present invention is further described with reference to Fig. 1 below:
A kind of implementation method based on top box of digital machine start video ads may further comprise the steps:
Step 10, the video playback module in the STB main thread initializes STB of passing through; And establishment video playback process; The broadcast process begins to read and is stored in the video ads in the Flash memory and plays; To be that STB is unified when dispatching from the factory deposited one section video ads data (the video ads data be that Broadcast and Television Center is passed through advertising upgrade data in specific PID afterwards described video ads; STB can be downloaded these video ads data automatically, and it is stored in the flash memory, and the video ads data of playing when start shooting next time have also just been upgraded).
Step 20, when playing video advertisement, the STB main thread continues other modules of initialization STB, and creates the video ads monitoring process;
Whether step 30, STB have the video ads lastest imformation through the PID table the inside in the frequency of video ads monitoring process monitoring wire signal; Not, then time-delay does not wait for that the 10S continued goes to judge, be then judge current video ads version number to be updated whether with local STB in the video ads version number that stores equate; Advertising page this shop in the PID table of the video ads that promptly judge to upgrade whether with local STB in the video ads version number that stores whether equate; Be, then the video ads on the STB has been up-to-date, otherwise downloads ad video data and writing in the Flash memory, and advertisement video data is the advertisement video data in the PID table of video ads of said renewal; And renewal local video advertising page this shop; Generally; Because the same time of existing STB Tuner can only be locked a frequency; So just cause the user seeing the program of a certain frequency, this program is not to transmit when the frequency program that flows is upgraded in advertisement to upgrade, and the advertisement monitoring process of setting of the present invention then can go the advertisement video data that upgrades in time when the user sees the program of any frequency;
Step 40, when other module initializations of STB finish, finish the video playback process, get into the interface of main menu of STB; If this moment, advertisement video did not also finish; Then be stored in the STB flash memory, when treating next set-top-box opening initialization, play.
Video ads Updates Information and comprises in the PID table wherein of the present invention: syncword (advertisement updating mark position), Version (advertising page this shop), Serial Number (ad data sequence number), Lenth (advertisement video data length), Data (advertisement video data).When advertisement updating mark position is the 0xA5 sign, the current renewal ad stream that has is described, ad data is not upgraded in other value explanations.Advertising page this shop is the number among the 0---0xFFFFFFFF, identifies the advertising page this shop of current renewal.The sequence number of ad data is: the size of ad stream is generally about 2MB; And the TS Packet of filter standard when specifying the table size of PID table; I.e. 188 bytes; Removing remaining after packet header of TS Packet is exactly 184 bytes, and all upgrade ad stream data and can be divided into a lot of TS Packet and transmit.The ad data sequence number is exactly to represent that the ad data among this TS Packet is which bag that upgrades ad data specifically, is convenient to the ad data that the STB Rapid Combination is filtered according to this sign.Ad data length is: represent ensuing ad data length.Advertisement video data is: STB obtains real wide video through the length data that reads description and accuses data.Existing video ads does not leave in the flash memory; Video ads has carried out real-time broadcast as the part of TV programme; Ad data upgrades in the above-mentioned specific PID table and STB of the present invention is through receiving; STB can be downloaded this ad data automatically, and it is stored in the flash memory, and the advertisement playing data had also just been upgraded when started shooting next time.
In a word, the present invention utilizes the time of each module of opening initialization STB to play the advertisement video that is stored in the Flash memory, so neither can influence the normal use of STB, reaches the purpose of playing advertisements again.
The above is merely the preferred embodiment of this reality invention, and the equalization that the real invention of Fan Yiben claim is done changes and modifies, and all should belong to the covering scope of this reality invention.
Claims (1)
1. implementation method based on top box of digital machine start video ads is characterized in that: may further comprise the steps:
Step 10, the video playback module in the STB main thread initializes STB of passing through; And establishment video playback process; The broadcast process begins to read and is stored in the video ads in the Flash memory and plays, and to be that STB is unified when dispatching from the factory deposited one section video ads data to described video ads;
Step 20, when playing video advertisement, the STB main thread continues other modules of initialization STB, and creates the video ads monitoring process;
Whether step 30, STB have the video ads lastest imformation through the PID table the inside in the frequency of video ads monitoring process monitoring wire signal, and wherein the PID table defines with advertisement updating mark position, advertising page this shop, ad data sequence number, advertisement video data length and these fields of advertisement video data; When advertisement updating mark position is the 0xA5 sign, the current renewal ad stream that has is described, ad data is not upgraded in other value explanations; Advertising page this shop is the number among 0～0xFFFFFFFF, identifies the advertising page this shop of current renewal; The ad data sequence number is: the TS Packet with standard when filtering out the table size of PID table representes; Be that TS Packet size is 188 bytes; Removing remaining after packet header of TS Packet is exactly 184 bytes; Ad data of all renewals can be divided into a lot of TS Packet to be transmitted, and the ad data sequence number is exactly to represent that the ad data among this TS Packet is which bag that upgrades ad data specifically, is convenient to the advertisement video data that the STB Rapid Combination is filtered according to this sign; Advertisement video data length is: the advertisement video data length that expression receives; Advertisement video data is: STB obtains advertisement video data through the length data that reads said advertisement video data length description; Be whether the advertisement updating mark position that the video ads monitoring process is monitored in the PID table is 0xA5; Not; Then time-delay wait 10S continued goes to judge; Be then judge current video ads version number to be updated whether with local STB in the video ads version number that stores equate, promptly judge in the PID table of the video ads that upgrades advertising page this shop whether with local STB in the video ads version number that stores whether equate; Be, then the video ads on the STB has been up-to-date, otherwise downloads ad video data and writing in the Flash memory, and advertisement video data is the advertisement video data in the PID table of video ads of said renewal; And upgrade local video advertising page this shop, the said advertisement monitoring process advertisement video data that when the user sees the program of any frequency, also can upgrade in time;
Step 40, when other module initializations of STB finish, finish the video playback process, get into the interface of main menu of STB.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2010105057510A CN101980522B (en) | 2010-10-13 | 2010-10-13 | Method for realizing video advertisement based on digital set top box boot |
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| CN2010105057510A CN101980522B (en) | 2010-10-13 | 2010-10-13 | Method for realizing video advertisement based on digital set top box boot |
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| CN101980522A CN101980522A (en) | 2011-02-23 |
| CN101980522B true CN101980522B (en) | 2012-07-04 |
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Families Citing this family (18)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102209270A (en) * | 2011-06-03 | 2011-10-05 | 深圳创维数字技术股份有限公司 | Advertisement playing system and method based on set top box |
| CN102333239B (en) * | 2011-09-30 | 2016-08-03 | 康佳集团股份有限公司 | The display packing of interactive digital television advertisement |
| CN102340694B (en) * | 2011-10-27 | 2014-11-05 | Tcl集团股份有限公司 | Intelligent television and advertisement implementing method and system for intelligent televisions |
| WO2013075338A1 (en) | 2011-11-25 | 2013-05-30 | 华为技术有限公司 | Method for presenting custom content in set top box, and set top box |
| CN102395053B (en) * | 2011-11-29 | 2014-03-19 | 乐视致新电子科技（天津）有限公司 | IPTV system |
| CN102364956B (en) * | 2011-11-29 | 2014-03-12 | 乐视致新电子科技（天津）有限公司 | Method for realizing advertising in starting of Internet protocol television (IPTV) system |
| CN103297848B (en) * | 2012-02-22 | 2016-12-14 | 华为终端有限公司 | The player method of Media Stream and Set Top Box |
| CN102665101A (en) * | 2012-04-25 | 2012-09-12 | 深圳市茁壮网络股份有限公司 | Advertisement data processing method, device and system |
| CN103209352A (en) * | 2013-03-27 | 2013-07-17 | 四川长虹电器股份有限公司 | Method for automatically playing video file when television is turned on |
| CN103260084B (en) * | 2013-04-11 | 2016-05-11 | 北京歌华有线电视网络股份有限公司 | A kind of DTV STB starting-up method and system |
| CN104301792B (en) * | 2014-10-28 | 2018-02-13 | 四川金网通电子科技有限公司 | A kind of set top box ad system data adaptive method of reseptance of optimization |
| CN104936005A (en) * | 2015-06-18 | 2015-09-23 | 深圳市茁壮网络股份有限公司 | Commercial video playback method, device and system of set top box |
| CN105867965A (en) * | 2015-12-18 | 2016-08-17 | 乐视致新电子科技（天津）有限公司 | Method and system for playing startup video on basis of android system |
| CN105791948A (en) * | 2016-05-30 | 2016-07-20 | Tcl集团股份有限公司 | Method and system for realizing starting video of smart television |
| CN108600800B (en) * | 2018-04-28 | 2021-05-28 | 海信视像科技股份有限公司 | Smart television and starting method thereof |
| CN109547837A (en) * | 2018-12-05 | 2019-03-29 | 未来电视有限公司 | A kind of startup advertisement playback method, device, LCD TV and storage medium |
| CN111586471A (en) * | 2019-02-19 | 2020-08-25 | 深圳市茁壮网络股份有限公司 | Advertisement playing control method and device |
| CN109889915B (en) * | 2019-03-19 | 2022-04-01 | 青岛海信宽带多媒体技术有限公司 | Starting method for playing starting advertisement and set top box |
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| CN101980522A (en) | 2011-02-23 |
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