CN103618932B - Show the method and system of operator's advertisement - Google Patents
Show the method and system of operator's advertisement Download PDFInfo
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- CN103618932B CN103618932B CN201310595155.XA CN201310595155A CN103618932B CN 103618932 B CN103618932 B CN 103618932B CN 201310595155 A CN201310595155 A CN 201310595155A CN 103618932 B CN103618932 B CN 103618932B
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Abstract
The present invention relates to a kind of method and system for showing operator's advertisement, the method for display operator advertisement comprises the following steps：Digital intergrated unit obtains the advertisement transport streams of front end and sends the advertisement transport streams to CAM cards；The CAM cards are demultiplexed to obtain ad data bag to the advertisement transport streams；The CAM cards pass through the interface changed in advance and interface function and the ad data bag are processed into the CI protocol stacks that the digital intergrated unit is transmitted to after unified form；Digital intergrated unit stores the ad data bag after unified form into the flash memory of the digital intergrated unit；Ad data bag, and the advertisement according to corresponding to default display mode shows the ad data bag are extracted from the flash memory of the digital intergrated unit according to the telecommand of reception, the present invention can expand the dispensing scope of advertisement, and cost is relatively low.
Description
Technical field
The present invention relates to digital TV value-added service technical field, more particularly to a kind of method for showing operator's advertisement and
System.
Background technology
CAM（Conditional Access Module, condition reception）Card is a kind of condition of DTV separation between machine and card
Reception device, its TS stream that can come to digital transmission of television descramble, and the TS streaming after descrambling then is returned into numeral
TV simultaneously plays.
At present, the advertising business of TV is always the important profitable business of television operator.For simulated television, TV fortune
Battalion business can typically break for commercialsy in the playing process of a TV programme, or the propagating advertisement between two programs, for
DTV, except using in addition to aforesaid way, also by advertisement include receiving terminal for digital television various operation interfaces and
In starting-up interface.
But because the front end Advertisement Server that each operator chooses is different, the front end advertisement clothes of each operator
The advertisement that business device is issued can not be compatible in DTV, and technology can only be directed to Advertisement Server and customize for current realizing
Set top box realizes that this mode reduces the dispensing scope of advertisement, and cost is higher.
The content of the invention
It is a primary object of the present invention to provide a kind of method and system for showing operator's advertisement, it is intended to before solution is directed to
Hold Advertisement Server customization set top box and caused by advertisement dispensing scope it is small and the problem of cost is high.
In order to achieve the above object, the present invention proposes a kind of method for showing operator's advertisement, comprises the following steps：
Digital intergrated unit obtains the advertisement transport streams of front end and sends the advertisement transport streams to CAM cards；
The CAM cards are demultiplexed to obtain ad data bag to the advertisement transport streams；
After the ad data bag is processed into unified form by the CAM cards by the interface and interface function changed in advance
It is transmitted to the CI protocol stacks of the digital intergrated unit；
Digital intergrated unit stores the ad data bag after unified form into the flash memory of the digital intergrated unit；
Ad data bag is extracted from the flash memory of the digital intergrated unit according to the telecommand of reception, and according to default
Display mode shows advertisement corresponding to the ad data bag.
Preferably, the telecommand includes start-up command, switching channels instruction, adjusts volume instructions, switches to channel
List, system setting is switched to, program guide is switched to and switches to entree single instrction, when the display mode includes display
Between, display number and display time interval.
Preferably, the digital intergrated unit obtains the advertisement transport streams of front end and sends the advertisement transport streams to CAM
Include before the step of card：
The interface and interface function of different front-end processing advertisements are extracted, according to the interface and interface function to described
The interface and interface function of the CAM cards processing ad data bag are modified.
Preferably, the CAM cards pass through the interface changed in advance and the ad data bag is processed into system by interface function
Also include before the step of CI protocol stacks of the digital intergrated unit are transmitted to after one form：
Whether the version number for detecting the advertisement has renewal, if without renewal, performs the interface by changing in advance and connects
The ad data bag is processed into the step of being transmitted to the CI protocol stacks of the digital intergrated unit after unified form by mouth function.
Preferably, the version number of the detection advertisement also includes after whether having the step of renewal：
If version number's renewal of the advertisement, obtains the ad data bag after renewal and is stored in the flash memory of CAM cards,
Perform again after the ad data bag is processed into unified form by the interface by changing in advance and interface function and be transmitted to the number
The step of CI protocol stacks of word all-in-one.
The system that the present invention also provides a kind of advertisement of display operator, including digital intergrated unit and CAM cards, described digital one
Body machine includes the first acquisition module, memory module and display module, and the CAM cards include demultiplexing module and processing module, its
In：
First acquisition module, for obtaining the advertisement transport streams of front end and sending the advertisement transport streams to CAM
Card；
The demultiplexing module, for being demultiplexed to obtain ad data bag to the advertisement transport streams；
The processing module, the ad data bag is processed into system for the interface by changing in advance and interface function
The CI protocol stacks of the digital intergrated unit are transmitted to after one form；
The memory module, for the ad data bag storage after unified form to be arrived to the flash memory of the digital intergrated unit
In；
The display module, advertisement number is extracted from the flash memory of the digital intergrated unit for the telecommand according to reception
According to bag, and the advertisement according to corresponding to default display mode shows the ad data bag.
Preferably, the telecommand includes start-up command, switching channels instruction, adjusts volume instructions, switches to channel
List, system setting is switched to, program guide is switched to and switches to entree single instrction, when the display mode includes display
Between, display number and display time interval.
Preferably, the CAM cards also include modified module, for extracting the interface and interface of different front-end processing advertisements
Function, the interface and interface function of the CAM cards processing ad data bag are carried out according to the interface and interface function
Modification.
Preferably, the CAM cards also include detection module, and whether the version number for detecting the advertisement has renewal, if
Without renewal, then trigger processing module and the ad data bag is processed into by unified lattice by the interface and interface function changed in advance
The CI protocol stacks of the digital intergrated unit are transmitted to after formula.
Preferably, the CAM cards also include the second acquisition module, for obtaining the ad data bag after updating and being stored in
In the flash memory of CAM cards.
A kind of method and system for showing operator's advertisement proposed by the present invention, according to connecing for different front-end processing advertisements
Mouth and interface function, the interface of ad data bag is handled to CAM cards and interface function is modified, when digital intergrated unit receives
After the bulletin that front end is launched, unified form, the ad data after CAM cards are processed into by the interface and interface function of CAM cards
The difference of different front end Advertisement Servers can be eliminated, and broadcasting, this mode energy can be realized in different digital intergrated units
Enough expand the dispensing scope of advertisement, and cost is relatively low.
Brief description of the drawings
Fig. 1 is the schematic flow sheet for the embodiment of method one that the present invention shows operator's advertisement；
Fig. 2 is the schematic flow sheet for another embodiment of method that the present invention shows operator's advertisement；
Fig. 3 is the structural representation for the embodiment of system one that the present invention shows operator's advertisement；
Fig. 4 is the structural representation for another embodiment of system that the present invention shows operator's advertisement.
In order that the technical scheme of invention is clearer, clear, it is described in further detail below in conjunction with accompanying drawing.
Embodiment
Specifically, as shown in figure 1, one embodiment of the invention proposes a kind of method for showing operator's advertisement, including：
Step S101, digital intergrated unit obtain the advertisement transport streams of front end and send the advertisement transport streams to CAM cards；
Wherein, the program of digital intergrated unit is distinguished according to operator, can be divided into CCTV's program, this province program and this city
Program etc..The advertisement that different operators launches may not play in different digital intergrated units, for example, this province program
The advertisement that operator launches may not play in the digital intergrated unit of another province.
In the present embodiment, digital intergrated unit obtains the advertisement TS that the front end Advertisement Server of each operator issues
（Transport Stream, transport stream）, the transport stream can be video or picture.Different front end Advertisement Servers issue
Video ads or display advertising may be incompatible in different digital intergrated units.
Step S102, the CAM cards are demultiplexed to obtain ad data bag to the advertisement transport streams；
Wherein, CAM cards perform and received advertisement transport streams are demultiplexed, and obtain wide corresponding to advertisement transport streams
Accuse packet.
Step S103, the CAM cards pass through the interface changed in advance and the ad data bag is processed into by interface function
The CI protocol stacks of the digital intergrated unit are transmitted to after unified form；
In the present embodiment, the interface of processing ad data bag and interface function are modified in advance in CAM cards, so as to
Ad data bag is processed into unified form.After CAM cards demultiplex to the advertisement transport streams, ad data is processed into
The CI protocol stacks of digital intergrated unit are sent to after unified form.Ad data after the processing of CAM cards can eliminate different front ends
The difference of Advertisement Server, and broadcasting can be realized in different digital intergrated units.
Step S104, digital intergrated unit arrive the ad data bag storage after unified form the flash memory of the digital intergrated unit
In；
Step S105, ad data bag is extracted from the flash memory of the digital intergrated unit according to the telecommand of reception, and
The advertisement according to corresponding to default display mode shows the ad data bag.
Digital intergrated unit receives the ad data bag after unified form by CI protocol stacks, and is deposited into the flash memory of main frame
In, so as to subsequent use.
When digital intergrated unit receives the telecommand of user, ad data bag is extracted from the flash memory of CAM cards.Remote control
Instruction includes start-up command, switching channels instruction, adjusts volume instructions, switch to channel list, switch to system setting, switching
To program guide and switch to entree single instrction etc..When receiving switching channels instruction, the middleware of digital intergrated unit does phase
It should respond and indicate to switch to corresponding channel, ad data bag be extracted from flash memory, and be back to digital intergrated unit and shown
Show.Wherein, according to being actually needed, telecommand and the one-to-one relationship of advertisement can be established, i.e., each telecommand is corresponding
First advertisement or the corresponding first advertisement etc. of a variety of telecommands.
For example, when digital intergrated unit is started shooting, advertisement video or picture can be displayed in start-up picture, when advertisement plays
Bi Hou, played into channel；When switching channels or regulation volume, advertisement video or picture can correspond to and be shown in channel bar, angle
The periphery of mark or volume bar, advertisement video or picture tracking disappearance etc. after channel bar, footmark or volume bar disappear.Wherein, advertisement
Video or picture display format can be set in advance, such as set size or the display location of advertisement video or picture.
Further, digital intergrated unit can be set in system setting to the display mode of advertisement, display mode bag
Include but be not limited to show time, display number and show time interval, the time shown such as advertisement is 2s, and display time interval is
1s, display number are 3 times etc..
As shown in Fig. 2 another embodiment of the present invention proposes a kind of method for showing operator's advertisement, in above-described embodiment
On the basis of, before above-mentioned steps S103, in addition to step S106 and step S107：
Whether step S106, the version number for detecting the advertisement have renewal, if without renewal, step S103 are performed, if having
Renewal, then perform step S107；
Step S107, obtain the ad data bag after renewal and be stored in the flash memory of CAM cards.
In the present embodiment, before telecommand is received, whether the version number that timing detects advertisement has renewal, if without more
Newly, then original ad data bag is extracted from the flash memory of CAM cards according to the telecommand of reception and shown；If there is renewal,
Reacquire the ad data bag after renewal and be stored in the flash memory of CAM cards, and by original advertisement number in the flash memory of CAM cards
The packet after renewal is replaced with according to bag, then performs step S103.
Specifically, after digital intergrated unit is started shooting, BAT tables is received and timing updates BAT tables, if finding the version number of advertisement
When different, illustrate that advertisement has updated, obtain the PID (Packet Identifier, identity code transmission bag) of the advertisement after renewal,
Ad data bag corresponding to being obtained according to the PID from the advertisement transport streams.
The difference of the present embodiment and above-described embodiment is：The present embodiment considers that the advertisement that front end is launched may more
Change, after powering, receive BAT tables and timing updates BAT tables, whether different, if the advertisement detected if detecting the version number of advertisement
Version number and flash memory in the version number of advertisement when differing, then the advertisement that front end is launched has been changed, it is necessary to reacquire
Ad data bag.
In a preferred embodiment, also include before step S101：Extract the interface of different front-end processing advertisements and connect
Mouth function, the interface and interface function of the CAM cards processing ad data bag are entered according to the interface and interface function
Row modification；
In the present embodiment, the interface and interface function of different front-end processing advertisements are extracted in advance, is connect according to what is extracted
Mouth and interface function are modified to the interface and interface function of CAM cards processing ad data bag, when ad data bag passes through CAM
After card processing, digital intergrated unit can show or play the advertisement that different front-end servers is launched.
As shown in figure 3, one embodiment of the invention proposes a kind of system for showing operator advertisement, including digital intergrated unit and
CAM cards, digital intergrated unit include the first acquisition module 101, memory module 104 and display module 105, and CAM cards include demultiplexing
Module 102 and processing module 103, wherein：
First acquisition module 101, for obtaining the advertisement transport streams of front end and sending the advertisement transport streams to CAM
Card；
Wherein, the program of digital intergrated unit is distinguished according to operator, can be divided into CCTV's program, this province program and this city
Program etc..The advertisement that different operators launches may not play in different digital intergrated units.
In the present embodiment, the first acquisition module 101 obtains the advertisement TS that the front end Advertisement Server of each operator issues
（Transport Stream, transport stream）, the transport stream can be video or picture.Different front end Advertisement Servers issue
Video ads or display advertising may be incompatible in different digital intergrated units.In the present embodiment, the first acquisition module
After 101 obtain the ad data of front end, the ad data is sent to CAM cards and handled.
Demultiplexing module 102, for being demultiplexed to obtain ad data bag to the advertisement transport streams；
Wherein, the demultiplexing module 102 of CAM cards performs demultiplexes to received advertisement transport streams, obtains wide
Accuse ad data bag corresponding to transport stream.
Processing module 103, the ad data bag is processed into system for the interface by changing in advance and interface function
The CI protocol stacks of the digital intergrated unit are transmitted to after one form；
In the present embodiment, the processing module 103 in CAM cards handles the interface of ad data bag and interface function first passes through in advance
Modification, so as to which ad data bag is processed into unified form.Demultiplexing module 102 demultiplexes to the advertisement transport streams
With rear, ad data is processed into the CI protocol stacks that digital intergrated unit is sent to after unified form.Advertisement after the processing of CAM cards
Data can eliminate the difference of different front end Advertisement Servers, and broadcasting can be realized in different digital intergrated units.
Memory module 104, for the ad data bag after unified form to be stored into the flash memory of the digital intergrated unit；
Display module 105, ad data bag is extracted from the flash memory for the telecommand according to reception, and according to pre-
If display mode show advertisement corresponding to the ad data bag.
The ad data bag after unified form is received by CI protocol stacks, memory module 104 is deposited into the flash memory of main frame
In, so as to subsequent use.
When digital intergrated unit receives the telecommand of user, ad data bag is extracted from the flash memory of CAM cards.Remote control
Instruction includes start-up command, switching channels instruction, adjusts volume instructions, switch to channel list, switch to system setting, switching
To program guide and switch to entree single instrction etc..When receiving switching channels instruction, middleware does respective response and indicated
Corresponding channel is switched to, ad data bag is extracted from flash memory, and be back to digital intergrated unit and shown.Wherein, according to
It is actually needed, telecommand and the one-to-one relationship of advertisement can be established, be i.e. the corresponding first advertisement of each telecommand, also may be used
To be the corresponding first advertisement etc. of a variety of telecommands.
For example, upon power-up, advertisement video or picture can be displayed in start-up picture, after advertisement finishes, enter
Channel plays；When switching channels or regulation volume, advertisement video or picture can correspond to and be shown in channel bar, footmark or volume bar
Periphery, advertisement video or picture tracking disappear etc. after channel bar, footmark or volume bar disappear.Wherein, advertisement video or picture
Display format can be set in advance, such as set size or the display location of advertisement video or picture.
Further, the display mode of advertisement can be set in system setting, display mode includes but is not limited to
Time, display number and display time interval are shown, the time shown such as advertisement is 2s, and display time interval is 1s, display time
Number is 3 times etc..
As shown in figure 4, another embodiment of the present invention proposes a kind of system for showing operator's advertisement, in above-mentioned Fig. 3 reality
On the basis of applying example, CAM cards also include the acquisition module 107 of detection module 106 and second, wherein：
Whether detection module 106, the version number for detecting the advertisement have renewal, if without renewal, triggering processing mould
Block 103 is transmitted to the numeral after the ad data bag is processed into unified form by the interface and interface function changed in advance
The CI protocol stacks of all-in-one.
Second acquisition module 107, for obtaining the ad data bag after updating and being stored in the flash memory of CAM cards.
In the present embodiment, before telecommand is received, whether the version number that detection module 106 regularly detects advertisement has
Renewal, if without renewal, original ad data bag is extracted according to the telecommand of reception from the flash memory of CAM cards；If have more
Newly, then the second acquisition module 107 reacquires the ad data bag after renewal and is stored in the flash memory of CAM cards, and by flash memory
In after original ad data bag replaces with the packet after renewal, then trigger processing module 103 and pass through the interface changed in advance
And the ad data bag is processed into the CI protocol stacks that the digital intergrated unit is transmitted to after unified form by interface function.
After digital intergrated unit is started shooting, receive BAT tables and timing updates BAT tables, if find version number's difference of advertisement,
Illustrate that advertisement has updated, the PID (Packet Identifier, identity code transmission bag) of the advertisement after renewal is obtained, according to this
PID obtained from the advertisement transport streams corresponding to ad data bag.
In a preferred embodiment, CAM cards also include modified module, for extracting the interface of different front-end processing advertisements
And interface function, interface and interface letter according to the interface and interface function to the CAM cards processing ad data bag
Number is modified；
In the present embodiment, modified module extracts the interface and interface function of different front-end processing advertisements in advance, according to institute
The interface and interface function of extraction handle the interface of ad data bag to CAM cards and interface function is modified, and works as ad data
For bag after the processing of CAM cards, digital intergrated unit can show or play the advertisement that different front-end servers is launched.
By foregoing description it can be seen that：A kind of method and system for showing operator's advertisement of the present invention, according to different
The interface and interface function of front-end processing advertisement, the interface of ad data bag is handled to CAM cards and interface function is modified, when
After digital intergrated unit receives the bulletin of front end dispensing, unified form, warp are processed into by the interface and interface function of CAM cards
Ad data after CAM cards can eliminate the difference of different front end Advertisement Servers, and can be real in different digital intergrated units
Now play, without customizing a kind of set top box for a kind of operator front end Advertisement Server, the present invention can expand advertisement
Dispensing scope, and cost is relatively low.
The preferred embodiments of the present invention are the foregoing is only, are not intended to limit the scope of the invention, every utilization
Equivalent structure or the flow conversion that description of the invention and accompanying drawing content are made, or directly or indirectly it is used in other related skills
Art field, is included within the scope of the present invention.
Claims (8)
- A kind of 1. method for showing operator's advertisement, it is characterised in that comprise the following steps：Digital intergrated unit obtains the advertisement transport streams of front end and sends the advertisement transport streams to CAM cards；The CAM cards are demultiplexed to obtain ad data bag to the advertisement transport streams；The CAM cards, which pass through after the ad data bag is processed into unified form by the interface changed in advance and interface function, to be transmitted to The CI protocol stacks of the digital intergrated unit；Digital intergrated unit stores the ad data bag after unified form into the flash memory of the digital intergrated unit；Ad data bag is extracted from the flash memory of the digital intergrated unit according to the telecommand of reception, and according to default display Mode shows advertisement corresponding to the ad data bag；The CAM cards, which pass through after the ad data bag is processed into unified form by the interface changed in advance and interface function, to be transmitted to Also include before the step of CI protocol stacks of the digital intergrated unit：Before the telecommand is received, whether the version number for detecting the advertisement has renewal, if without renewal, performs logical The digital intergrated unit is transmitted to after the ad data bag is processed into unified form by the interface and interface function changed in advance CI protocol stacks the step of.
- 2. the method for display operator according to claim 1 advertisement, it is characterised in that the telecommand includes start Instruction, switching channels instruction, adjust volume instructions, switch to channel list, switch to system set, switch to program guide and Entree single instrction is switched to, the display mode includes display time, display number and display time interval.
- 3. the method for display operator according to claim 1 advertisement, it is characterised in that before the digital intergrated unit obtains The advertisement transport streams at end simultaneously send the advertisement transport streams to including before the step of CAM cards：The interface and interface function of different front-end processing advertisements are extracted, according to the interface and interface function to the CAM cards The interface and interface function for handling the ad data bag are modified.
- 4. the method for display operator according to claim 1 advertisement, it is characterised in that the version of the detection advertisement Whether this number have the step of renewal also to include afterwards：If version number's renewal of the advertisement, obtains the ad data bag after renewal and is stored in the flash memory of CAM cards, then hold Row is transmitted to described digital one after the ad data bag is processed into unified form by the interface and interface function changed in advance The step of CI protocol stacks of body machine.
- 5. a kind of system for showing operator's advertisement, including digital intergrated unit and CAM cards, it is characterised in that the numeral one Machine includes the first acquisition module, memory module and display module, and the CAM cards include demultiplexing module and processing module, wherein：First acquisition module, for obtaining the advertisement transport streams of front end and sending the advertisement transport streams to CAM cards；The demultiplexing module, for being demultiplexed to obtain ad data bag to the advertisement transport streams；The processing module, the ad data bag is processed into unified lattice for the interface by changing in advance and interface function The CI protocol stacks of the digital intergrated unit are transmitted to after formula；The memory module, for the ad data bag after unified form to be stored into the flash memory of the digital intergrated unit；The display module, ad data is extracted from the flash memory of the digital intergrated unit for the telecommand according to reception Bag, and the advertisement according to corresponding to default display mode shows the ad data bag；The CAM cards also include detection module, for before the telecommand is received, detecting the version number of the advertisement Whether renewal is had, if without renewal, triggering processing module is by the interface changed in advance and interface function by the ad data Bag is processed into the CI protocol stacks that the digital intergrated unit is transmitted to after unified form.
- 6. the system of display operator according to claim 5 advertisement, it is characterised in that the telecommand includes start Instruction, switching channels instruction, adjust volume instructions, switch to channel list, switch to system set, switch to program guide and Entree single instrction is switched to, the display mode includes display time, display number and display time interval.
- 7. the system of display operator according to claim 5 advertisement, it is characterised in that the CAM cards also include modification Module, for extracting the interface and interface function of different front-end processing advertisements, according to the interface and interface function to described The interface and interface function of the CAM cards processing ad data bag are modified.
- 8. the system of display operator according to claim 5 advertisement, it is characterised in that the CAM cards also include second Acquisition module, for obtaining the ad data bag after updating and being stored in the flash memory of CAM cards.
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| CN201310595155.XA CN103618932B (en) | 2013-11-21 | 2013-11-21 | Show the method and system of operator's advertisement |
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| CN105704553A (en) * | 2014-11-24 | 2016-06-22 | 乐视致新电子科技（天津）有限公司 | Method for adjusting volume of boot-up advisement of smart television and player |
| CN107786901A (en) * | 2017-10-10 | 2018-03-09 | 深圳Tcl新技术有限公司 | DTV and its VOD method, computer-readable recording medium |
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| CN101448106A (en) * | 2007-11-27 | 2009-06-03 | 深圳创维数字技术股份有限公司 | Method and system for realizing real-time text advertisements in digital video broadcasting |
| CN102026036A (en) * | 2010-12-10 | 2011-04-20 | 深圳国微技术有限公司 | Conditional access device and method for implementing electronic program guide (EPG) therein |
| EP2624580A1 (en) * | 2012-02-06 | 2013-08-07 | SmarDTV S.A. | A system for receiving and prestenting media content |
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| CN101098445A (en) * | 2006-06-30 | 2008-01-02 | 株式会社日立制作所 | Television program receiving equipment and method for receiving and broadcasting television program |
| CN101448106A (en) * | 2007-11-27 | 2009-06-03 | 深圳创维数字技术股份有限公司 | Method and system for realizing real-time text advertisements in digital video broadcasting |
| CN102026036A (en) * | 2010-12-10 | 2011-04-20 | 深圳国微技术有限公司 | Conditional access device and method for implementing electronic program guide (EPG) therein |
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