CN103618932A - Method and system for displaying advertisements of operators - Google Patents
Method and system for displaying advertisements of operators Download PDFInfo
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- CN103618932A CN103618932A CN201310595155.XA CN201310595155A CN103618932A CN 103618932 A CN103618932 A CN 103618932A CN 201310595155 A CN201310595155 A CN 201310595155A CN 103618932 A CN103618932 A CN 103618932A
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Abstract
The invention relates to a method and system for displaying advertisements of operators. The method for displaying the advertisements of the operators comprises the following steps that an advertisement transmission stream at the front end is obtained by a digital all-in-one machine, and the digital all-in-one machine sends the advertisement transmission stream to a CAM card; the CAM card carries out demultiplexing on the advertisement transmission stream to obtain advertisement data packets; the CAM card processes the advertisement data packets to be in a unified format through an interface modified in advance and an interface function and then transmit the advertisement data packets to a CI protocol stack of the digital all-in-one machine; the digital all-in-one machine stores the advertisement data packets after being unified in format into flash memory of the digital all-in-one machine; the advertisement data packets are extracted from the flash memory of the digital all-in-one machine according to a received remote command, and the advertisements corresponding to the advertisement data packets are displayed according to a preset display mode. According to the method and system, the advertisement injecting range can be expanded, and cost is lower.
Description
Technical field
The present invention relates to digital TV value-added service technical field, relate in particular to a kind of method and system that show operator's advertisement.
Background technology
CAM(Conditional Access Module, condition reception) card is a kind of conditional receiving device of Digital Television separation between machine and card, and its TS stream that can come to digital transmission of television carries out descrambling, then the TS flow transmission after descrambling is returned to Digital Television and plays.
At present, the advertising business of TV is the important profit business of television operator always.For simulated television, television operator generally can break for commercialsy in the playing process of a TV programme, or propagating advertisement between two programs, for Digital Television, except using aforesaid way, also advertisement is presented in the various operation interfaces and starting-up interface of receiving terminal for digital television.
But, because the front end Advertisement Server that each operator chooses is different, the advertisement that the front end Advertisement Server of each operator issues can not be compatible in Digital Television, the current technology that realizes can only customize Set Top Box for Advertisement Server and realize, this mode is dwindled the input scope of advertisement, and cost is higher.
Summary of the invention
Main purpose of the present invention is to provide a kind of method and system that show operator's advertisement, is intended to solve the problem that input scope is little and cost is high of the advertisement causing for front end Advertisement Server customization Set Top Box.
In order to achieve the above object, the present invention proposes a kind of method that shows operator's advertisement, comprises the following steps:
Digital intergrated unit obtains the advertisement transport streams of front end and described advertisement transport streams is sent to CAM card;
Described CAM card carries out demultiplexing to described advertisement transport streams and obtains ad data bag;
Described CAM cartoon is passed to the CI protocol stack of described digital intergrated unit after the interface of revising in advance and interface function are processed into consolidation form by described ad data bag;
Digital intergrated unit stores the ad data bag after consolidation form in the flash memory of described digital intergrated unit into;
According to the remote control command receiving, from the flash memory of described digital intergrated unit, extract ad data bag, and show advertisement corresponding to described ad data bag according to default display mode.
Preferably, described remote control command comprises start-up command, switching channels instruction, regulates volume instruction, switches to channel list, switches to system setting, switches to program guide and switch to main menu instruction, and described display mode comprises displaying time, shows number of times and displaying time interval.
Preferably, described digital intergrated unit comprises before obtaining the advertisement transport streams of front end and described advertisement transport streams being sent to the step of CAM card:
Extract interface and the interface function of different front-end processing advertisements, interface and the interface function of described CAM card being processed to described ad data bag according to described interface and interface function are modified.
Preferably, described CAM cartoon also comprised pass to the step of CI protocol stack of described digital intergrated unit after the interface of revising in advance and interface function are processed into consolidation form by described ad data bag before:
Whether the version number of detecting described advertisement has renewal, if without renewal, carries out interface by revising in advance and interface function and described ad data bag is processed into the step of passing to the CI protocol stack of described digital intergrated unit after consolidation form.
Preferably, whether the version number of the described advertisement of described detection has the step of renewal also to comprise afterwards:
If the version number of described advertisement upgrades, obtain the ad data bag after renewal and be stored in the flash memory of CAM card, then carrying out interface by revising in advance and interface function and described ad data bag is processed into the step of passing to the CI protocol stack of described digital intergrated unit after consolidation form.
The present invention also provides a kind of system that shows operator's advertisement, comprises digital intergrated unit and CAM card, and described digital intergrated unit comprises the first acquisition module, memory module and display module, and described CAM card comprises demultiplexing module and processing module, wherein:
Described the first acquisition module, for obtaining the advertisement transport streams of front end and described advertisement transport streams being sent to CAM card;
Described demultiplexing module, obtains ad data bag for described advertisement transport streams is carried out to demultiplexing;
Described processing module, is processed into described ad data bag for the interface by revising in advance and interface function the CI protocol stack of passing to described digital intergrated unit after consolidation form;
Described memory module, for storing the ad data bag after consolidation form into the flash memory of described digital intergrated unit;
Described display module, for extracting ad data bag according to the remote control command receiving from the flash memory of described digital intergrated unit, and shows advertisement corresponding to described ad data bag according to default display mode.
Preferably, described remote control command comprises start-up command, switching channels instruction, regulates volume instruction, switches to channel list, switches to system setting, switches to program guide and switch to main menu instruction, and described display mode comprises displaying time, shows number of times and displaying time interval.
Preferably, described CAM card also comprises modified module, and for extracting interface and the interface function of different front-end processing advertisements, interface and the interface function of described CAM card being processed to described ad data bag according to described interface and interface function are modified.
Preferably, described CAM card also comprises detection module, whether the version number for detection of described advertisement has renewal, if without renewal, triggers processing module and by the interface revised in advance and interface function, described ad data bag is processed into the CI protocol stack of passing to described digital intergrated unit after consolidation form.
Preferably, described CAM card also comprises the second acquisition module, for obtaining the ad data bag after renewal and being stored in the flash memory of CAM card.
A kind of method and system that show operator's advertisement that the present invention proposes, according to interface and the interface function of different front-end processing advertisements, CAM card being processed to interface and the interface function of ad data bag modifies, when digital intergrated unit receives after the bulletin of front end input, interface and interface function through CAM card are processed into consolidation form, ad data after CAM card can be eliminated the difference of different front end Advertisement Servers, and can in different digital intergrated units, realize broadcasting, this mode can expand the input scope of advertisement, and cost is lower.
Accompanying drawing explanation
Fig. 1 is the schematic flow sheet that the present invention shows method one embodiment of operator's advertisement;
Fig. 2 is the schematic flow sheet that the present invention shows another embodiment of method of operator's advertisement;
Fig. 3 is the structural representation that the present invention shows system one embodiment of operator's advertisement;
Fig. 4 is the structural representation that the present invention shows another embodiment of system of operator's advertisement.
In order to make the technical scheme of invention clearer, to understand, below in conjunction with accompanying drawing, be described in further detail.
Embodiment
Particularly, as shown in Figure 1, one embodiment of the invention proposes a kind of method that shows operator's advertisement, comprising:
Step S101, digital intergrated unit obtains the advertisement transport streams of front end and described advertisement transport streams is sent to CAM card;
Wherein, the program of digital intergrated unit is distinguished according to operator, can be divided into CCTV's program, this province program and this city program etc.The advertisement that different operators throws in may not be play in different digital intergrated units, and for example, the advertisement that the operator of this province program throws in may not be play in the digital intergrated unit of another province.
In the present embodiment, digital intergrated unit obtains the advertisement TS(Transport Stream that the front end Advertisement Server of each operator issues, transport stream), this transport stream can be video or picture.The video ads that different front end Advertisement Servers issues or display advertising may be incompatible in different digital intergrated units.
Step S102, described CAM card carries out demultiplexing to described advertisement transport streams and obtains ad data bag;
Wherein, CAM card is carried out received advertisement transport streams is carried out to demultiplexing, obtains ad data bag corresponding to advertisement transport streams.
Step S103, described CAM cartoon is passed to the CI protocol stack of described digital intergrated unit after the interface of revising in advance and interface function are processed into consolidation form by described ad data bag;
In the present embodiment, in CAM card, process interface and the interface function process modification in advance of ad data bag, thereby ad data bag can be processed into consolidation form.CAM card carries out after demultiplexing described advertisement transport streams, ad data is processed into the CI protocol stack that sends to digital intergrated unit after consolidation form.Ad data after CAM card is processed can be eliminated the difference of different front end Advertisement Servers, and can in different digital intergrated units, realize broadcasting.
Step S104, digital intergrated unit stores the ad data bag after consolidation form in the flash memory of described digital intergrated unit into;
Step S105 extracts ad data bag according to the remote control command receiving, and shows advertisement corresponding to described ad data bag according to default display mode from the flash memory of described digital intergrated unit.
Digital intergrated unit receives the ad data bag after consolidation form by CI protocol stack, and is deposited in the flash memory of main frame, so that follow-up use.
When digital intergrated unit receives user's remote control command, from the flash memory of CAM card, extract ad data bag.Remote control command comprises start-up command, switching channels instruction, regulates volume instruction, switches to channel list, switches to system setting, switches to program guide and switch to main menu instruction etc.When receiving switching channels instruction, the middleware of digital intergrated unit does respective response and indication switches to corresponding channel, extracts ad data bag from flash memory, and is back to digital intergrated unit and shows.Wherein, according to actual needs, can set up the one-to-one relationship of remote control command and advertisement, i.e. each remote control command correspondence advertisement first, can be also the advertisement etc. first of multiple remote control command correspondence.
For example, when digital intergrated unit is started shooting, advertisement video or picture can be presented in start-up picture, after advertisement finishes, enter channel and play; When switching channels or adjusting volume, advertisement video or picture can corresponding be presented at the periphery of channel bar, footmark or volume bar, advertisement video or picture tracking disappearance etc. after channel bar, footmark or volume bar disappear.Wherein, advertisement video or Image Display form can be set in advance, as the size of setting advertisement video or picture or display position etc.
Further, digital intergrated unit can arrange the inner display mode to advertisement in system and set, and display mode includes but not limited to displaying time, shows number of times and displaying time interval, if the time of advertisement demonstration is 2s, displaying time is spaced apart 1s, shows that number of times is for 3 times etc.
As shown in Figure 2, another embodiment of the present invention proposes a kind of method that shows operator's advertisement, on the basis of above-described embodiment, before above-mentioned steps S103, also comprises step S106 and step S107:
Step S106, whether the version number of detecting described advertisement has renewal, if without renewal, performs step S103, if there is renewal, performs step S107;
Step S107, obtains the ad data bag after renewal and is stored in the flash memory of CAM card.
In the present embodiment, before receiving remote control command, whether the version number of regularly detecting advertisement has renewal, if without renewal, according to the remote control command receiving, extracts original ad data bag and show from the flash memory of CAM card; If there is renewal, again obtains the ad data bag after renewal and be stored in the flash memory of CAM card, and original ad data bag in the flash memory of CAM card is replaced with to the packet after renewal, then performing step S103.
Particularly, after digital intergrated unit start, receive BAT table and regularly upgrade BAT table, when if find, the version number of advertisement is different, illustrate that advertisement upgrades, the PID (Packet Identifier, identity code transmission package) that obtains the advertisement after renewal obtains corresponding ad data bag from described advertisement transport streams according to this PID.
The difference of the present embodiment and above-described embodiment is: the present embodiment considers that the advertisement that front end is thrown in may change, after start, receive BAT table and regularly upgrade BAT table, whether the version number of detecting advertisement is different, when if the version number of the version number of the advertisement detecting and advertisement in flash memory is not identical, the advertisement that front end is thrown in is changed, and need to again obtain ad data bag.
In a preferred embodiment, before step S101, also comprise: extract interface and the interface function of different front-end processing advertisements, interface and the interface function of described CAM card being processed to described ad data bag according to described interface and interface function are modified;
In the present embodiment, extract in advance interface and the interface function of different front-end processing advertisements, according to extracted interface and interface function, interface and the interface function of CAM card processing ad data bag are modified, when ad data bag is after CAM card is processed, digital intergrated unit can show or play the advertisement that different front-end servers is thrown in.
As shown in Figure 3, one embodiment of the invention proposes a kind of system that shows operator's advertisement, comprises digital intergrated unit and CAM card, and digital intergrated unit comprises the first acquisition module 101, memory module 104 and display module 105, CAM card comprises demultiplexing module 102 and processing module 103, wherein:
The first acquisition module 101, for obtaining the advertisement transport streams of front end and described advertisement transport streams being sent to CAM card;
Wherein, the program of digital intergrated unit is distinguished according to operator, can be divided into CCTV's program, this province program and this city program etc.The advertisement that different operators throws in may not be play in different digital intergrated units.
In the present embodiment, the first acquisition module 101 obtains the advertisement TS(Transport Stream that the front end Advertisement Server of each operator issues, transport stream), this transport stream can be video or picture.The video ads that different front end Advertisement Servers issues or display advertising may be incompatible in different digital intergrated units.In the present embodiment, the first acquisition module 101 obtains after the ad data of front end, this ad data is sent to CAM card and processes.
Wherein, the demultiplexing module 102 of CAM card is carried out received advertisement transport streams is carried out to demultiplexing, obtains ad data bag corresponding to advertisement transport streams.
In the present embodiment, the processing module 103 in CAM card is processed interface and the interface function process modification in advance of ad data bag, thereby ad data bag can be processed into consolidation form.102 pairs of described advertisement transport streams of demultiplexing module are carried out after demultiplexing, ad data are processed into the CI protocol stack that sends to digital intergrated unit after consolidation form.Ad data after CAM card is processed can be eliminated the difference of different front end Advertisement Servers, and can in different digital intergrated units, realize broadcasting.
By CI protocol stack, receive the ad data bag after consolidation form, memory module 104 is deposited in the flash memory of main frame, so that follow-up use.
When digital intergrated unit receives user's remote control command, from the flash memory of CAM card, extract ad data bag.Remote control command comprises start-up command, switching channels instruction, regulates volume instruction, switches to channel list, switches to system setting, switches to program guide and switch to main menu instruction etc.When receiving switching channels instruction, middleware does respective response and indication switches to corresponding channel, extracts ad data bag from flash memory, and is back to digital intergrated unit and shows.Wherein, according to actual needs, can set up the one-to-one relationship of remote control command and advertisement, i.e. each remote control command correspondence advertisement first, can be also the advertisement etc. first of multiple remote control command correspondence.
For example, when start, advertisement video or picture can be presented in start-up picture, after advertisement finishes, enter channel and play; When switching channels or adjusting volume, advertisement video or picture can corresponding be presented at the periphery of channel bar, footmark or volume bar, advertisement video or picture tracking disappearance etc. after channel bar, footmark or volume bar disappear.Wherein, advertisement video or Image Display form can be set in advance, as the size of setting advertisement video or picture or display position etc.
Further, can the inner display mode to advertisement be set in system and set, display mode includes but not limited to displaying time, shows number of times and displaying time interval, and the time showing as advertisement is 2s, and displaying time is spaced apart 1s, shows that number of times is for 3 times etc.
As shown in Figure 4, another embodiment of the present invention proposes a kind of system that shows operator's advertisement, and on the basis of the embodiment of above-mentioned Fig. 3, CAM card also comprises detection module 106 and the second acquisition module 107, wherein:
The second acquisition module 107, for obtaining the ad data bag after renewal and being stored in the flash memory of CAM card.
In the present embodiment, before receiving remote control command, whether the version number that detection module 106 regularly detects advertisement has renewal, if without renewal, according to the remote control command receiving, extracts original ad data bag from the flash memory of CAM card; If there is renewal, the second acquisition module 107 again obtains the ad data bag after renewal and is stored in the flash memory of CAM card, and original ad data bag in flash memory is replaced with after the packet after renewal, then trigger processing module 103 and by the interface revised in advance and interface function, described ad data bag is processed into the CI protocol stack of passing to described digital intergrated unit after consolidation form.
After digital intergrated unit start, receive BAT table and regularly upgrade BAT table, when if find, the version number of advertisement is different, illustrate that advertisement upgrades, obtain PID (the Packet Identifier of the advertisement after renewal, identity code transmission package), according to this PID, from described advertisement transport streams, obtain corresponding ad data bag.
In a preferred embodiment, CAM card also comprises modified module, and for extracting interface and the interface function of different front-end processing advertisements, interface and the interface function of described CAM card being processed to described ad data bag according to described interface and interface function are modified;
In the present embodiment, modified module extracts interface and the interface function of different front-end processing advertisements in advance, according to extracted interface and interface function, interface and the interface function of CAM card processing ad data bag are modified, when ad data bag is after CAM card is processed, digital intergrated unit can show or play the advertisement that different front-end servers is thrown in.
By foregoing description, can find out: a kind of method and system that show operator's advertisement of the present invention, according to interface and the interface function of different front-end processing advertisements, CAM card being processed to interface and the interface function of ad data bag modifies, when digital intergrated unit receives after the bulletin of front end input, interface and interface function through CAM card are processed into consolidation form, ad data after CAM card can be eliminated the difference of different front end Advertisement Servers, and can in different digital intergrated units, realize broadcasting, and need to not customize a kind of Set Top Box for a kind of operator front end Advertisement Server, the present invention can expand the input scope of advertisement, and cost is lower.
The foregoing is only the preferred embodiments of the present invention; not thereby limit the scope of the claims of the present invention; every equivalent structure or flow process conversion that utilizes specification of the present invention and accompanying drawing content to do; or be directly or indirectly used in other relevant technical field, be all in like manner included in scope of patent protection of the present invention.
Claims (10)
1. a method that shows operator's advertisement, is characterized in that, comprises the following steps:
Digital intergrated unit obtains the advertisement transport streams of front end and described advertisement transport streams is sent to CAM card;
Described CAM card carries out demultiplexing to described advertisement transport streams and obtains ad data bag;
Described CAM cartoon is passed to the CI protocol stack of described digital intergrated unit after the interface of revising in advance and interface function are processed into consolidation form by described ad data bag;
Digital intergrated unit stores the ad data bag after consolidation form in the flash memory of described digital intergrated unit into;
According to the remote control command receiving, from the flash memory of described digital intergrated unit, extract ad data bag, and show advertisement corresponding to described ad data bag according to default display mode.
2. the method for demonstration according to claim 1 operator advertisement, it is characterized in that, described remote control command comprises start-up command, switching channels instruction, regulates volume instruction, switches to channel list, switches to system setting, switches to program guide and switch to main menu instruction, and described display mode comprises displaying time, shows number of times and displaying time interval.
3. the method for demonstration according to claim 1 operator advertisement, is characterized in that, described digital intergrated unit comprises before obtaining the advertisement transport streams of front end and described advertisement transport streams being sent to the step of CAM card:
Extract interface and the interface function of different front-end processing advertisements, interface and the interface function of described CAM card being processed to described ad data bag according to described interface and interface function are modified.
4. the method for demonstration according to claim 1 operator advertisement, it is characterized in that, described CAM cartoon also comprised pass to the step of CI protocol stack of described digital intergrated unit after the interface of revising in advance and interface function are processed into consolidation form by described ad data bag before:
Whether the version number of detecting described advertisement has renewal, if without renewal, carries out interface by revising in advance and interface function and described ad data bag is processed into the step of passing to the CI protocol stack of described digital intergrated unit after consolidation form.
5. the method that shows operator's advertisement according to claim 4, is characterized in that, whether the version number of the described advertisement of described detection has the step of renewal also to comprise afterwards:
If the version number of described advertisement upgrades, obtain the ad data bag after renewal and be stored in the flash memory of CAM card, then carrying out interface by revising in advance and interface function and described ad data bag is processed into the step of passing to the CI protocol stack of described digital intergrated unit after consolidation form.
6. a system that shows operator's advertisement, comprises digital intergrated unit and CAM card, it is characterized in that, described digital intergrated unit comprises the first acquisition module, memory module and display module, and described CAM card comprises demultiplexing module and processing module, wherein:
Described the first acquisition module, for obtaining the advertisement transport streams of front end and described advertisement transport streams being sent to CAM card;
Described demultiplexing module, obtains ad data bag for described advertisement transport streams is carried out to demultiplexing;
Described processing module, is processed into described ad data bag for the interface by revising in advance and interface function the CI protocol stack of passing to described digital intergrated unit after consolidation form;
Described memory module, for storing the ad data bag after consolidation form into the flash memory of described digital intergrated unit;
Described display module, for extracting ad data bag according to the remote control command receiving from the flash memory of described digital intergrated unit, and shows advertisement corresponding to described ad data bag according to default display mode.
7. the system of demonstration according to claim 6 operator advertisement, it is characterized in that, described remote control command comprises start-up command, switching channels instruction, regulates volume instruction, switches to channel list, switches to system setting, switches to program guide and switch to main menu instruction, and described display mode comprises displaying time, shows number of times and displaying time interval.
8. the system of demonstration according to claim 6 operator advertisement, it is characterized in that, described CAM card also comprises modified module, for extracting interface and the interface function of different front-end processing advertisements, interface and the interface function of described CAM card being processed to described ad data bag according to described interface and interface function are modified.
9. the system of demonstration according to claim 6 operator advertisement, it is characterized in that, described CAM card also comprises detection module, whether the version number for detection of described advertisement has renewal, if without renewal, trigger processing module and by the interface revised in advance and interface function, described ad data bag is processed into the CI protocol stack of passing to described digital intergrated unit after consolidation form.
10. the system of demonstration according to claim 9 operator advertisement, is characterized in that, described CAM card also comprises the second acquisition module, for obtaining the ad data bag after renewal and being stored in the flash memory of CAM card.
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