CN102209270A - Advertisement playing system and method based on set top box - Google Patents
Advertisement playing system and method based on set top box Download PDFInfo
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- CN102209270A CN102209270A CN 201110149770 CN201110149770A CN102209270A CN 102209270 A CN102209270 A CN 102209270A CN 201110149770 CN201110149770 CN 201110149770 CN 201110149770 A CN201110149770 A CN 201110149770A CN 102209270 A CN102209270 A CN 102209270A
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Abstract
The invention discloses an advertisement playing system and method based on a set top box. The method comprises the following steps of: after the set top box is started up or enters a browser state, reading a first advertisement data version in the set top box; downloading a second advertisement data version from an advertisement server by using the set top box, comparing the first advertisement data version with the second advertisement data version and downloading advertisement data from the advertisement server if the first advertisement data version is inconsistent with the second advertisement data version; and after the set top box receives a program requesting command input by a user, playing the downloaded advertisement data. In the method, advertisement data is downloaded from the advertisement server after the set top box is started up or enters the browser state, and the downloaded advertisement data is played after the user requests a program, so that the waiting time for program playing after program requesting of the user is fully utilized, user experience is improved, and the popularization of the set top box is facilitated.
Description
Technical field
The invention belongs to the digital television techniques field, relate in particular to a kind of advertisement play system and method based on set-top box
Background technology
Based on various platform set-top box mode of operations, set-top box all has independently operating platform, and self-contained storing devices, supports audio plays or video file, for example as MP3, and MP4, Motion Picture Experts Group (Moving Picture Experts Group, MPEG) etc.
Set-top box of the prior art is supported video request program (Video On Demand, VOD) function, VOD adopts the point-to-point pattern of broadcasting, be by two-way browser navigation selection video frequency program in the set-top box, send out two-way news and give the vod server broadcast program, confirm that when server program request is effective, can return frequency and play parameter that two-way news distributes to set-top box, after set-top box is received two-way news, play according to parameter.
Wherein, browser is the program of receiving front-end data display web page information in the set-top box, for example shows certain film or certain TV play; The major function of main program can hold stock browser, value-added functionalitys such as VOD for playing TV programme.
In the prior art, after in browser, clicking program request, owing to wait for that front end returns two-way news broadcast VOD video and needs a period of time, for example 2 to 5 seconds, so general employing of this time waited for prompting, perhaps show one fixedly picture wait for to show, obviously, wait for prompting and fixing picture, very fixing, be not easy to broadcasting and TV and carry out other business such as advertisement, and, the picture that simple reality is fixing has also reduced user's experience, is unfavorable for the popularization of set-top box.
For example, when needs are revised fixedly picture, present set-top box flow process is after Loader starts browser of revising picture of upgrade function upgrading of back use Loader, restart the browser that enters after the upgrading, need the process of process to comprise: " revise browser and wait for picture ", " compiling ", " Loader upgrading ", " restart ", " Loader startup ", " revising the browser for the treatment of picture ", " click program request ", " display update wait picture later ", " play-on-demand program ".
Obviously, above-mentioned steps is too loaded down with trivial details, and needs compile through certain hour and upgrade, not only update time is long, the cycle that takies the broadcasting and TV bandwidth that needs is also long, and adline has only two kinds of picture and literal, the complete diversified needs of incompatibility broadcasting and TV advertising function.
To sum up, how making full use of the time of waiting for playing programs after user's program request, strengthen sense of experience of users, is one of direction of digital television techniques area research.
Summary of the invention
The object of the present invention is to provide a kind of advertisement play system and method, be intended to make full use of the time of waiting for playing programs after user's program request, strengthen sense of experience of users based on set-top box.
The present invention is achieved in that a kind of advertisement play system based on set-top box, and described system comprises Advertisement Server, and the set-top box that is connected with described Advertisement Server,
Wherein, described set-top box when starting or entering browser, reads the first ad data version in the described set-top box;
Described set-top box is downloaded the second ad data version from described Advertisement Server, and described first ad data version and the described second ad data version compared, if described first ad data version and the described second ad data version are inconsistent, then from described Advertisement Server downloading advertising data;
Described set-top box is play the ad data of downloading after the play-on-demand program instruction that receives user's input.
Wherein, described system also comprises background server, described set-top box is when playing the ad data of downloading, described set-top box sends two-way news to described background server application request program, after receiving the program parameter of described background server, from data flow, obtain request program and play.
Wherein, described set-top box is after finishing ad data, and described set-top box is play the digital program of user's program request according to the parameter that described background server returns set-top box.
Wherein, described ad data is display advertising data, video ads data, copy data or audio advertisement data.
The present invention is achieved in that a kind of advertisement broadcast method based on set-top box, said method comprising the steps of:
Set-top box reads the first ad data version in the described set-top box when starting or entering browser;
Described set-top box is downloaded the second ad data version from described Advertisement Server, and described first ad data version and the described second ad data version are compared;
If described first ad data version and the described second ad data version are inconsistent, described set-top box is from described Advertisement Server downloading advertising data;
Described set-top box is play the ad data of downloading after the play-on-demand program instruction that receives user's input.
Wherein, described set-top box is in the process that the ad data of downloading is play, and described method is further comprising the steps of:
Described set-top box sends two-way news to described background server application request program, receive the program parameter of described background server after, from data flow, obtain request program and play.
Wherein, after described set-top box finished ad data, described method was further comprising the steps of:
Described set-top box is play the digital program of user's program request according to the parameter that described background server returns set-top box.
Wherein, described ad data is display advertising data, video ads data, copy data or audio advertisement data.
Among the present invention, set-top box is when starting or entering browser, from the Advertisement Server downloading advertising data, after user's request program, the ad data of downloading is play, and obviously, the present invention makes full use of the time of waiting for playing programs after user's program request, strengthen sense of experience of users, be beneficial to popularizing of set-top box.
Description of drawings
Fig. 1 is the structure chart of the advertisement play system based on set-top box provided by the invention;
Fig. 2 is the flow chart of the advertisement broadcast method based on set-top box provided by the invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
Fig. 1 shows the structure of the advertisement play system based on set-top box provided by the invention.
Described system comprises Advertisement Server 11, and the set-top box 12 that is connected with described Advertisement Server 11, also comprises background server 13.
Wherein, set-top box 12 reads the first ad data version in the described set-top box 12 when starting or entering browser; And from the Advertisement Server 11 downloads second ad data version, and the first ad data version and the second ad data version compared, if the first ad data version and the second ad data version are inconsistent, then download new ad data from described Advertisement Server 11.
Afterwards, set-top box 12 is play the ad data of downloading after the play-on-demand program instruction that receives the user.
In specific implementation process, in the process that set-top box 12 is play the ad data of downloading, send two-way news to background server 13 application request programs, receive the program parameter of background server 13 after, from data flow, obtain request program and play.
Wherein, after set-top box 12 finishes ad data, return the parameter of set-top box 12 according to background server 13 and play the digital program of user's program request.
Preferably, ad data is display advertising data, video ads data, copy data or audio advertisement data.
Among the present invention, owing to the ad data in the Advertisement Server can be made amendment as required, so the present invention has realized the controllability of advertisement.Because advertisement can be display advertising, can be video ads, can be copy, can be audio advertisement, therefore realized the diversity of advertisement.Owing to only need provide Advertisement Server 11, the ad data that set-top box 12 replacing advertisements only need be revised Advertisement Server 11 gets final product, and needn't revise literal or picture by repeatedly upgrading, has avoided because the risk that can not teleview that set-top box 12 upgrading failures cause.
Fig. 2 shows the flow process of the advertisement broadcast method based on set-top box provided by the invention.
In step S201, set-top box reads the first ad data version in the described set-top box when starting or entering browser.
In step S202, set-top box is downloaded the second ad data version from Advertisement Server.
In step S203, described first ad data version and the described second ad data version are compared, judge whether both are consistent; If inconsistent, then carry out step S204; If consistent, then carry out step S205.
In step S204, described set-top box is from described Advertisement Server downloading advertising data.
In step S205, judge whether to receive the play-on-demand program instruction, if, if then carry out step S206, otherwise carry out step S207.
In step S206, the ad data of downloading is play.
In specific implementation process, before described set-top box is play the ad data of downloading, described method is further comprising the steps of: send two-way news to described Advertisement Server application program request, receive the affirmation broadcast information of described Advertisement Server after, ad data is play.
In step S207, the program parameter that described set-top box is returned set-top box according to described background server is obtained broadcast program and is play.
Preferably, described ad data is display advertising data, video ads data, copy data or audio advertisement data.
Among the present invention, set-top box is when starting or entering browser, from the Advertisement Server downloading advertising data, after user's request program, the ad data of downloading is play, and obviously, the present invention makes full use of the time of waiting for playing programs after user's program request, strengthen sense of experience of users, be beneficial to popularizing of set-top box.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (8)
1. the advertisement play system based on set-top box is characterized in that, described system comprises Advertisement Server, and the set-top box that is connected with described Advertisement Server,
Wherein, described set-top box when starting or entering browser, reads the first ad data version in the described set-top box;
Described set-top box is downloaded the second ad data version from described Advertisement Server, and described first ad data version and the described second ad data version compared, if described first ad data version and the described second ad data version are inconsistent, then from described Advertisement Server downloading advertising data;
Described set-top box is play the ad data of downloading after the play-on-demand program instruction that receives user's input.
2. the advertisement play system based on set-top box as claimed in claim 1, it is characterized in that, described system also comprises background server, described set-top box is when playing the ad data of downloading, described set-top box sends two-way news to described background server application request program, after receiving the program parameter of described background server, from data flow, obtain request program and play.
3. the advertisement play system based on set-top box as claimed in claim 2 is characterized in that, described set-top box is after finishing ad data, and described set-top box is play the digital program of user's program request according to the parameter that described background server returns set-top box.
4. the advertisement play system based on set-top box as claimed in claim 1 is characterized in that, described ad data is display advertising data, video ads data, copy data or audio advertisement data.
5. the advertisement broadcast method based on set-top box is characterized in that, said method comprising the steps of:
Set-top box reads the first ad data version in the described set-top box when starting or entering browser;
Described set-top box is downloaded the second ad data version from described Advertisement Server, and described first ad data version and the described second ad data version are compared;
If described first ad data version and the described second ad data version are inconsistent, described set-top box is from described Advertisement Server downloading advertising data;
Described set-top box is play the ad data of downloading after the play-on-demand program instruction that receives user's input.
6. the advertisement broadcast method based on set-top box as claimed in claim 5 is characterized in that, described set-top box is in the process that the ad data of downloading is play, and described method is further comprising the steps of:
Described set-top box sends two-way news to described background server application request program, receive the program parameter of described background server after, from data flow, obtain request program and play.
7. the advertisement broadcast method based on set-top box as claimed in claim 6 is characterized in that, after described set-top box finished ad data, described method was further comprising the steps of:
Described set-top box is play the digital program of user's program request according to the parameter that described background server returns set-top box.
8. the advertisement broadcast method based on set-top box as claimed in claim 5 is characterized in that, described ad data is display advertising data, video ads data, copy data or audio advertisement data.
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| CN 201110149770 CN102209270A (en) | 2011-06-03 | 2011-06-03 | Advertisement playing system and method based on set top box |
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| CN 201110149770 CN102209270A (en) | 2011-06-03 | 2011-06-03 | Advertisement playing system and method based on set top box |
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| CN102831237A (en) * | 2012-09-03 | 2012-12-19 | 深圳市茁壮网络股份有限公司 | Web application access method and device |
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| CN105635813A (en) * | 2015-12-17 | 2016-06-01 | 福建新大陆通信科技股份有限公司 | Automatic set top box advertisement data abnormity recovering method and system |
| CN112272307A (en) * | 2020-10-23 | 2021-01-26 | 海看网络科技(山东)股份有限公司 | Carousel method for EPG integrated picture and video |
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Application publication date: 20111005 |