CN101784011A - Control device and method for releasing advertisements in mobile terminal according to triggering information - Google Patents

Control device and method for releasing advertisements in mobile terminal according to triggering information Download PDF

Info

Publication number
CN101784011A
CN101784011A CN200910045614A CN200910045614A CN101784011A CN 101784011 A CN101784011 A CN 101784011A CN 200910045614 A CN200910045614 A CN 200910045614A CN 200910045614 A CN200910045614 A CN 200910045614A CN 101784011 A CN101784011 A CN 101784011A
Authority
CN
China
Prior art keywords
client software
information
portable terminal
hardware
message
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN200910045614A
Other languages
Chinese (zh)
Inventor
马良骏
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
Original Assignee
SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd filed Critical SHANGHAI MADHOUSE INFORMATION TECHNOLOGY Co Ltd
Priority to CN200910045614A priority Critical patent/CN101784011A/en
Publication of CN101784011A publication Critical patent/CN101784011A/en
Pending legal-status Critical Current

Links

Images

Abstract

The invention provides a control method for releasing advertisements in a mobile terminal according to trigger information, which comprises the following steps that: a. whether trigger information exists is judged; and b. if the trigger information exists, advertisement information is released. The invention also provides a control device for releasing the advertisements in the mobile terminal according to the trigger information and the corresponding mobile terminal. Optimally, the invention can be applied to a mobile terminal advertisement release control system to realize the precise control of advertising targets and advertising time, so as to improve the effective arrival rate of the advertisement information. Through the reasonable application of the contents of the invention, the worry caused to the audiences by advertisement information release in inappropriate time can be prevented, so as to improve the effectiveness of advertisement release. When being applied in client end software, the invention can display the advertisement information on the client end software and accurately determine the advertisement contents according to the brands, key words and other information that the audience attributes, locations and mobile terminals corresponding to the client end software belong to.

Description

A kind of in portable terminal according to the control device and the method for trigger message releasing advertisements
Technical field
The present invention relates to information issuing control system, advertisement information distribution system especially particularly, relates in the information issuing control system control method and control corresponding device according to the trigger message issuing advertisement information that produces based on assembly.
Background technology
Along with the high speed development of Internet technology, the especially arrival in mobile communication 3G epoch is that the next generation network technology of the main platform information of will giving is propagated with bigger facility with portable terminal.Information dissemination schemes based on the portable terminal medium can allow the advertiser to utilize the WAP application to propagate various forms of advertisements to the audient, for example copy, image ad, sound advertisement and video ads or the like, and the portability of portable terminal can make the user obtain various consultation informations easily.Portable terminal is just becoming the first-selected medium of advertiser's advertisement delivery at present.
What be accompanied is, because its communication processs of media such as the relative TV of portable terminal, newspaper can not be subjected to time, regional impact, therefore if the advertising message of issuing by portable terminal is that the user is uninterested, then the user has to face the worry of being bothered by advertisement whenever and wherever possible.If the user loses interest in to the advertisement that the advertiser throws in, then the advertiser has not only paid unnecessary cost for the advertising message that does not have accurately to arrive, and the user also may produce boredom to the advertiser because of bothering of advertising message, seem especially important so how to realize the accurate input of advertising message and the input that does not disturb residents, this also is the problem that most new media faced.
There is the scheme of advertisement putting being mated in the prior art, for example, guarantees as far as possible that according to audient's information such as identity information, hobby information and shopping historical information the audient receives only its interested advertisement based on database management technology.But prior art does not provide and how accurately selects the advertisement putting technical scheme on opportunity, certainly more be not provided at reasonable control advertisement putting accurate technical scheme of control advertisement putting content in the time of opportunity, this present invention just institute is the technical problem of solution mainly.
Summary of the invention
At defective of the prior art, the objective of the invention is by the judgement to the state variation of various assemblies in the portable terminal and operation provide a kind of in portable terminal control method and the control corresponding device according to the trigger message releasing advertisements.
According to an aspect of the present invention, provide a kind of in portable terminal the control method according to the trigger message releasing advertisements, comprise step: a. judges whether to exist trigger message; B. if having trigger message, then issuing advertisement information.
Preferably, described step a comprises step: a1. judges whether the one or more assemblies in the described portable terminal are operated; A2. if described one or more assemblies are operated, then determine to exist described trigger message.Preferably, any during described step a1 comprises the steps: judge whether described hardware is pressed; Judge whether described hardware is clicked; Judge whether described hardware is unloaded; Judge perhaps whether described hardware is mounted.
According to another aspect of the present invention, also provide a kind of in portable terminal the control device according to the trigger message releasing advertisements, comprise: first judgment means, be used to judge whether to exist the trigger message and first distributing device, be used for issuing advertisement information when having trigger message.
According to a further aspect of the invention, also provide a kind of portable terminal, it can comprise above-mentioned control device according to trigger message releasing advertisements in described portable terminal.Preferably, described portable terminal comprises terminal: mobile phone; Personal digital assistant; Notebook with functionality mobile communication; TV signal receiving apparatus with functionality mobile communication; Perhaps blackberry, blueberry.
The present invention is by judging whether described trigger message exists to determine described advertising message to be released and the opportunity of issuing described advertising message to be released, compared with prior art, the multiple information that produces in the process of having utilized the user that portable terminal is operated better, realized accurate control advertisement putting opportunity, can be applied to the portable terminal is the advertisement putting business of media platform.By rational Application to content of the present invention, can avoid effectively in the incorrect puzzlement that opportunity, issuing advertisement information caused to the audient, thus the validity of raising ad distribution.When the present invention is applied to client software, can be on client software display ads information and can come to determine exactly ad content according to information such as the pairing audience attributes of client software, region, mobile terminal affiliated brand, the corresponding keywords of client software.Moreover, because the present invention is not limited to by WAP page display ads information, so can be implemented in the advertising message of playing animation form in the portable terminal by WRT technological means such as (Web Run-time), improve the interest and the attraction of advertisement greatly, reached better advertising results.
Description of drawings
By reading the detailed description of non-limiting example being done with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates according to the embodiment of the invention, in portable terminal, and the flow chart of the method that information issuing control system especially wherein releases news according to trigger message;
Fig. 2 illustrates according to the first embodiment of the present invention, in portable terminal according to the flow chart of the control method of trigger message issuing advertisement information;
Fig. 3 illustrates according to a second embodiment of the present invention, the method flow diagram of the control method that releases news according to trigger message in portable terminal;
Fig. 4 illustrates a third embodiment in accordance with the invention, the method flow diagram of the control method that releases news according to trigger message in portable terminal;
Fig. 5 illustrates according to another embodiment of the present invention, and portable terminal is according to the network topological diagram of trigger message issuing advertisement information;
Fig. 6 illustrates according to a fifth embodiment of the invention, the structural representation of the control device that releases news according to trigger message in portable terminal;
Fig. 7 illustrates a fourth embodiment in accordance with the invention, the structural representation of the control device that releases news according to trigger message in portable terminal; And
Fig. 8 illustrates according to another embodiment of the present invention, and described portable terminal cooperates the network topological diagram that releases news according to trigger message with information issuing control system.
Embodiment
Fig. 1 illustrates according to a specific embodiment of the present invention, the flow chart of the control method that releases news according to type of user terminal in information issuing control system.Fig. 1 illustrates according to a specific embodiment of the present invention, in portable terminal, especially is applied to the flow chart of the control method that releases news according to trigger message in the advertisement information distribution system of described portable terminal.Particularly, in the present embodiment, at first judge whether to exist trigger message, and described advertisement information distribution system is used to indicate issuing advertisement information according to described trigger message by execution in step S200 and step S201.Those skilled in the art understand, in order accurately to control opportunity based on described portable terminal to users to release advertisement, described control system is that trigger condition is to users to release advertisement with described trigger message, in other words, there is corresponding relation between the opportune moment of described trigger message and issuing advertisement information, has only when having described trigger message described control system just on one's own initiative to users to release advertisement information.Further, described trigger message can be independent instruction, for example, stipulates to realize described trigger message with the form of control frame by proprietary protocol; Also can judge whether to exist trigger message, for example,, then judge to have described trigger message if the described portable terminal of monitoring is initiated the connection requests information with the Internet by judging whether to exist specific other to instruct.It will be appreciated by those skilled in the art that whether exist described trigger message to judge, then judged result is sent to described control system by described portable terminal; Can judge that also this does not influence flesh and blood of the present invention by described control system.
Particularly, in described step S200, judge whether the one or more assemblies in the described portable terminal are operated.Wherein, described assembly can comprise hardware and the client software that is used for described mobile device at least.More specifically, described operation can comprise the installation, unloading of described assembly and arbitrary or appoint the operation of multi-user to described portable terminal, preferably, described control system can be instructed in conjunction with other of described portable terminal and be judged whether described assembly is operated.
After carrying out described step S200, next carry out described step S201, particularly, in described step S201,, then determine to exist described trigger message if described one or more assemblies are operated.More specifically, described trigger message can be corresponding with the operation of one or more assemblies, for example, if assembly A is operated and then determines to exist trigger message A, if assembly B is operated and then determines to exist trigger message B, then determine to exist trigger message C if assembly A and assembly B successively are operated, then determine to exist trigger message D if assembly A, assembly B and assembly C are operated simultaneously.Further, it will be appreciated by those skilled in the art that a plurality of assemblies of operation or the same assembly of multi-pass operation also can cause a plurality of trigger messages, do not repeat them here.
Last execution in step S202, issue described advertising message according to described trigger message, preferably, can set up the incidence relation of described trigger message and described advertising message in advance, according to determining and issue described advertising message according to this incidence relation in this step.It will be appreciated by those skilled in the art that by trigger message and determine that the advertising message that is published can improve the accuracy of the information of being published, targetedly releasing advertisements, for example Fig. 2 and shown in Figure 3.
One at present embodiment changes in the example, described step S202 is changed to if there is trigger message, issuing advertisement information then, present embodiment and different being embodiment illustrated in fig. 1, just issue the trigger condition of described advertising message at trigger message described in this variation example, in other words, described advertising message is not necessarily determined according to described trigger message according to actual needs, for example determine according to other conditions, specifically can be with reference to description to Fig. 2 or Fig. 3 embodiment.
Above-mentioned Fig. 1 has briefly introduced thinking of the present invention, sets forth the present invention below by embodiment more specifically.At first, Fig. 2 illustrates according to the first embodiment of the present invention, in portable terminal, especially in the advertising message issue control system that is applied to wherein according to the flow chart of the control method of trigger message issuing advertisement information.Particularly, in the present embodiment, at first execution in step S210 judges whether the hardware that is used for described portable terminal in the described portable terminal is pressed, and for example whether the keyboard of this portable terminal or button are pressed.Particularly, in the present embodiment, the user operates described portable terminal by pressing described hardware, and for example the user is by pressing keyboard input characters symbol, for example the user initiates and being connected of the Internet by pressing button again, and for example the user opens a webpage by pressing touching device again.Further, described hardware is pressed the back and is sent corresponding instruction to the control device (for example smart mobile phone chips) that described portable terminal comprised, whether receive above-mentioned instruction by monitoring and can judge whether described hardware is pressed, judge that then described hardware is pressed if receive above-mentioned instruction; Otherwise, judge that described hardware is not pressed.Wherein, some instruction may need the user to press a plurality of described hardware to send, and for example, " * " key of pinning simultaneously on the keyboard is connected the Internet with " # " key; Again for example, edit keyword by a plurality of keys of pressing in the keyboard, this does not influence essence of the present invention.
Those skilled in the art understand, described hardware all is in the state of not pressed in the most of the time, preferably, the state that to do not pressed is as the basic operation state of described hardware, be that the normality described hardware that judges is not pressed, judge that after receiving above-mentioned instruction described hardware is pressed.Those skilled in the art also understand, in the present embodiment, be not that the user is pressed operation as " pressing " to described hardware to described hardware each time, have only the operation of pressing of specific operation purpose to be only " the pressing " described in the present embodiment, for example, press that the hang-up key in the keyboard both can be used to hang up the telephone in the mobile phone, also can be used to close webpage, if the hypothesis described information issuing control system after the user closes webpage to its releasing advertisements, then the operation of pressing to hang-up key is not " the pressing " described in the present embodiment in order to hang up the telephone, and in order to close webpage pressing of hang-up key operated is " the pressing " described in the present embodiment, and this time " pressed " and triggered described information issuing control system to above-mentioned mobile phone issuing advertisement information.More specifically, the user can operate described hardware by flowing mode by multiple, single or doublely press described hardware for example, and for example continuous several times is pressed described hardware again, for example pins described hardware again for a long time.
Then execution in step S211 if described hardware is pressed, then determines to exist described hardware indication information.Particularly, in the present embodiment, if the judged result of step S210 is sure, the described hardware in the promptly described portable terminal is pressed, and then determines to exist described hardware indication information.Preferably, described hardware indication information is used to indicate the parameter specification of described hardware, wherein, the parameter specification of described hardware can comprise any information in the model of title, type of hardware, manufacturer, brand, operating state (for example open or close) and described portable terminal of described hardware or appoint multiple information.For example, if the user opens a webpage by touch-screen, then determine to exist described hardware indication information (being that touch-screen is clicked); Again for example, when the user opens a software by keyboard, then determine to exist described hardware indication information (being that keyboard is pressed).Those skilled in the art understand, preferably, can when described hardware be installed, (producing a hardware indication information) read described hardware indication information and be recorded in the memory of described portable terminal, less preferred ground, can work as described hardware yet and be pressed and read described hardware indication information after (promptly producing another hardware indication information) and it is recorded in the buffer memory, this does not influence flesh and blood of the present invention.
Enter step S212 then, determine that according to described hardware indication information the advertising message of optimum issue is as advertising message to be released from all alternative advertising messages.Particularly, in the present embodiment, described portable terminal sends to described information issuing control system with described hardware indication information, and described then information issuing control system determines that according to described hardware indication information the advertising message of optimum issue is as advertising message to be released from all alternative advertisements.
More specifically, those skilled in the art understand, in order to improve the distribution effect of advertisement, information issuing control system provided by the invention is issued those advertising messages that can be supported by described hardware as best one can, the perhaps maximized advertising message of interests for information issuing control system, perhaps come issuing advertisement information according to other rules (for example regular at random), no matter according to which kind of strategy, this step all relates to from a plurality of alternative advertising messages and to select one to meet this strategy most or meet this tactful advertising message and issued, so can be finished this function.Preferably, described alternative advertising message is a plurality of, but does not also get rid of the possibility of having only an alternative advertising message, and this does not influence flesh and blood of the present invention, does not repeat them here.
For example, the user opens a webpage by the keyboard of pressing described portable terminal and comprising, this webpage comprises one and is of a size of full frame advertisement position, therefore described information issuing control system need obtain the resolution of the display unit of described portable terminal, like this can be so that consistent or the most approaching with the resolution of the display unit of described portable terminal to the resolution of the full frame advertising message of described portable terminal issue, particularly, can know the model of described portable terminal by " User-Agent " parameter in the header field (Header) that obtains the Http agreement, search the resolution of its display unit that comprises then according to the model of described portable terminal.Again for example, be a certain company if described hardware indication information is indicated the manufacturer of described hardware, then the advertising message of the said firm can be defined as described advertisement to be released.Again for example, if described hardware indication information indicates the pixel of the camera head that described portable terminal comprises lower, then the mobile phone advertisement of digital camera advertisement or band high-pixel camera head can be defined as described advertising message to be released.Again for example, the user closes volume by the volume control key of pressing described portable terminal and comprising, then the acoustics that this moment, described hardware indication information indicated described portable terminal to comprise is in the operating state of closing, and therefore described information issuing control system is determined not contain the advertising message of sound as advertising message to be released.
Last execution in step S213 issues described advertising message to be released.Particularly, in the present embodiment, to send to described portable terminal by the determined described advertising message to be released of execution in step S212, for example by wap protocol the data of described advertising message correspondence are sent to described portable terminal, the receiving and processing device in the correspondingly described portable terminal will show the advertising message of these data correspondences according to received data.Those skilled in the art can not repeat them here in conjunction with this step of existing techniques in realizing.
Particularly, it will be appreciated by those skilled in the art that whether the state that above-mentioned steps S210 can be reduced the hardware that is used for described portable terminal changes, for example the hardware of foregoing description situation about being pressed.In the situation that button " is pressed ", the circuit module of this button below can produce a signal of telecommunication and be sent to process chip or control device in, thereby make described process chip or control device to make corresponding processing, for example issue an advertising message that adapts with actuation of keys according to the variation of this button.
More specifically, those skilled in the art understand, the described hardware that is used for described portable terminal can be the intrinsic hardware of described portable terminal, the hardware that for example is fixed together with other parts of described portable terminal and can not be split is though perhaps can split described portable terminal necessary part; This hardware also can be to be independent of the hardware that described portable terminal exists, for example can be from described this hardware of portable terminal unloading, this hardware after unloaded can be used on another portable terminal or be used on the miscellaneous equipment, this does not influence flesh and blood of the present invention, does not repeat them here.
According to above-mentioned statement, concrete a variation in the example of present embodiment, described step S210 can be changed to judge whether described hardware is clicked, correspondingly, described step S211 is changed to " if described hardware is clicked, then determining to exist described hardware indication information ".For example, when the user clicks the mute button of mobile phone or closes screen key, determine to exist described hardware indication information; Again for example, when described hardware is a touch panel device, then when clicking described touch-screen by writing pen or finger, the user also can produce the result of " having described hardware indication information ".Those skilled in the art can realize that in conjunction with prior art and the foregoing description other similarly changes example, does not repeat them here.
And in another variation example of present embodiment, described step S210 is changed to judge whether described hardware is unloaded, and correspondingly, described step S211 is changed to if described hardware is unloaded, then determines to exist described hardware indication information.For example, when the accessory that connects described portable terminal is unloaded, then determine to exist described hardware indication information.For example, if it is unloaded to connect the earphone of mobile phone, then can not contain the advertising message of sound effect to this mobile phone issue; Again for example, if it is unloaded to connect the charging device of mobile phone, then can be to this mobile phone issue battery of mobile phone advertisement.
And in another variation example of present embodiment, described step S210 is changed to judge whether described hardware is mounted, and correspondingly, described step S211 is changed to if described hardware is mounted, and then determines to exist described hardware indication information.For example, the login the Internet need pass through digital signature identification, then the mobile memory card that contains digital signature (for example SecureDisk (SD), MultiMediaCard (MMC), CompactFlash (CF), MemoryStick (MS) and the xD-Picture Card that newly goes out) when inserting described portable terminal, is then determined to exist described hardware indication information as the user; Correspondingly, at one of trigger message issue of inserting described storage card and the relevant advertising message of manufacturer that provides digital signature to serve; Change in the example at another, at relevant advertising message of digital camera of using this storage card of trigger message issue of inserting described storage card, this does not influence flesh and blood of the present invention, does not repeat them here.On the other hand, again for example,, then determine to exist described hardware indication information if the user connects earphone cord or data connecting line on mobile phone, and then can be to the advertising message of this mobile phone issue Bluetooth of mobile phone accessory.
Similarly, a specific embodiment as execution mode shown in Figure 1, Fig. 3 illustrates according to a second embodiment of the present invention, in portable terminal, especially is applied to the method flow diagram of the control method that releases news according to trigger message in the information issuing control system wherein.In the present embodiment, at first execution in step S220 judges whether described client software is activated.Particularly, if described client software is started by the user or startup voluntarily, determine that then described client software is activated, for example the user starts browser software, determines that then this browser software is activated; Again for example, antivirus software starts when described portable terminal starts voluntarily, determines that then this antivirus software is activated; Again for example, start voluntarily after downloading the file download link of software monitors in user's webpage clicking, determine that then this download software is activated.And in a variation example of present embodiment, the top layer that whether is positioned at all (activity) windows (figure layer) according to the interface of described client software judges whether described client software is activated, particularly, if the interface of described client software is positioned at the top (top layer) of all active windows, determine that then described client software is activated; Otherwise, judge that described client software is not activated, avoid advertisement to be blocked like this, thereby guarantee distribution effect by the interface in other figure layer.Further, those skilled in the art can determine that described client software is activated, and does not repeat them here according to more factors in conjunction with prior art.
Then execution in step S221 if described client software is activated, then determines to exist described client software indication information.Enter step S222 then, determine that according to described client software indication information the advertising message of optimum issue is as advertising message to be released from all alternative advertising messages.Particularly, in the present embodiment, described portable terminal sends to described information issuing control system with described client software indication information, and described then information issuing control system determines that according to described client software indication information the advertising message of optimum issue is as advertising message to be released from all alternative advertisements.More specifically, those skilled in the art understand, in order to improve the distribution effect of advertisement, information issuing control system provided by the invention is issued those advertising messages that can be supported by described client software as best one can, the perhaps maximized advertising message of interests for information issuing control system, perhaps come issuing advertisement information according to other rules (for example regular at random), no matter according to which kind of strategy, this step all relates to from a plurality of alternative advertising messages and to select one to meet this strategy most or meet this tactful advertising message and issued, so can be finished this function.Preferably, described alternative advertising message is a plurality of, but does not also get rid of the possibility of having only an alternative advertising message, and this does not influence flesh and blood of the present invention, does not repeat them here.
In the present embodiment, preferably, described client software indication information comprises the version number of described client software and the title of described client software.In such embodiments, can determine such advertising message that adapts with described trigger message in conjunction with above-mentioned steps S222, for example, can obtain the provider of described client software according to the title of described client software, issue the advertising message of all the other client softwares of this provider then.Again for example, advertisement position in the interface of the antivirus software of different editions varies in size, then determine the size of advertisement position in its interface according to the version number of this antivirus software, the advertising message that then this is of a size of this advertisement position size is defined as described advertising message to be released; Again for example, the pairing user's request difference of the antivirus software of different editions, if the version of this antivirus software is enterprise's version, then high-grade Software advertisement is defined as described advertisement to be released, if the version of this antivirus software is individual version, then the popular software advertisement is defined as described advertising message to be released.Again for example, the media file format that video jukebox software is supported is limited, after then obtaining the title of this video jukebox software, determine the media file format information that this video jukebox software is supported according to this title, then form can be defined as described advertising message to be released by the advertising message that this video jukebox software is supported, correctly be shown with the advertising message of guaranteeing video format.
And change in the example at one, described client software indication information comprises other information, for example by the historical information of described client software releasing advertisements, by the historical information of the accessed advertisement of described client software and the keyword message that described client software obtained.For example, after resource searching software is activated, described client indication information can comprise the searching key word of user's input that this resource searching software is obtained, like this, can know user's hobby by this searching key word, and then according to user's hobby issue user's interest advertising message; Again for example, comprise advertisement position in the interface of download software, after this download software is activated, described client indication information can comprise by the historical information of this download software releasing advertisements or the historical information by the accessed advertisement of described client software, determine described advertising message to be released in conjunction with described historical information, thereby avoid issuing the advertisement of repetition to the user; Again for example, to login corresponding system, then described client software indication information comprises above-mentioned user name to the user by described client software input username and password, and wherein, this user name is the keyword message of this user identity.
Further, it will be appreciated by those skilled in the art that at another to change in the example that described client software indication information can also comprise other hardware and/or the relevant information of software of the pairing portable terminal of this client software.For example, the brand message that can comprise described portable terminal, thereby the public service ads that advertising message that the music service of promoting mainly at the mobile phone of Nokia issue Nokia is relevant or Nokia make, thereby deepen the loyalty of the holder of this portable terminal to Nokia; Again for example, the information that can comprise the operating system version that type information and/or this portable terminal moved of described portable terminal, thereby can from the advertising message of multiple form, select the form of suitable described mobile terminal playing to play advertising message so that reach best advertising results, for example judge that by described portable terminal model this terminal supports animation, and the advertising message of playing animation form preferably.Change in the example at another, described client software indication information can also comprise the information of the mobile network's that this client software place portable terminal is added operator, for example it indicates described mobile network to be provided by China Mobile or China Telecom, can select the advertising message relevant based on such client software indication information, for example the promotional advertisement of " 189 " network of releasing of China Telecom etc. with this operator; For example it indicates the unique number that the base station (being that described portable terminal is in the coverage of described base station) of communication service is being provided for described portable terminal again, thereby can select and the relevant advertising message in region, place, described base station based on such client software indication information, for example select advertising message that " Beijing " region preferably plays or the like.
Last execution in step S223 issues described advertising message to be released to described client software.Particularly, in the present embodiment, in the interface of described client software, comprise advertisement position and issue described advertisement to be released, thereby produce the situation that this advertising message is played in described client software, for example be formed on an operation client software (for example Kingsoft Powerword or MS Office software) on the display screen of portable terminal, and the some positions in this client software or a plurality of position show one or more advertising messages.Further, those skilled in the art understand, change in the example at one, also can create or call a new interface and show described advertising message to be released by described client software, a new window (Window) and the one or more advertising messages of all or part of demonstration of this new window for example appear again on the window of described client software, and preferably, close described new window after described client software any variation does not take place.Those skilled in the art can not repeat them here in conjunction with this step of existing techniques in realizing.
One at present embodiment changes in the example, and above-mentioned steps S220 is changed to judge whether described client software is called, and correspondingly, described step S221 is changed to if described client software is called, and then determines to exist described client software indication information.Those skilled in the art understand, software may call other software in running or itself is to finish certain function, for example browser can call and download software and come file in download, for example browser can come online opening document by the calling word process software again, for example e-book reading software can call the sound special efficacy that music software is play e-book again, and for example software administration software can call the installation and the uninstall of other software again.Particularly, in the present embodiment, client software is called as described, then issue relative advertising message at invoked described client software, for example, if music software is called, then can be to the advertising message of described portable terminal issue concert; Again for example, be called if download software, then issue is adapted at the advertising message issued in the advertisement position of this download software interface.
And in another variation example of present embodiment, above-mentioned steps S220 is changed to and judges whether to exist the instruction of calling described client software, correspondingly, described step S221 is changed to " if there is the instruction of calling described client software, then determining to exist described client software indication information ".Those skilled in the art understand, described client software is called by instruction, sometimes invoked described client software may not exist or can not normally move, for example, browser by instruction calls voice playing software to play one section background music, if local and long-range the existence and this background music corresponding audio playout software, can't hear described background music when then browsing this page.For example can generate run and order and call described audio player, determine to exist and the corresponding indication information of this audio player according to this run order, and then the advertising message that can adapt to described portable terminal issue and described voice playing software.
And in another variation example of present embodiment, above-mentioned steps S220 is changed to judgement and whether receives the operation that the user clicks in the User Interface of described client software, correspondingly, above-mentioned steps S221 is changed to " if receive the operation that the user clicks in the User Interface of described client software, then determining to exist described client software indication information ".Those skilled in the art understand, the user finishes clicking operation in interactive interface by mouse, keyboard or touch input device usually, and the mode that such clicking operation is interrupted by input can processed chip or other control device receive, thereby can realize clicking operation at above-mentioned interactive interface.Those skilled in the art can realize such variation in conjunction with prior art and the foregoing description, do not repeat them here.
It will be appreciated by those skilled in the art that preferably described client software comprises script or dynamic link library or other client software commonly used, for example employed MS Office software or various Games Softwares etc. in the portable terminal at least.Particularly, script can be used to realize dynamic page at least, and one section script of realizing concrete function can be understood that an independently client software.Other component call that described dynamic link library is moved in terminal or the portable terminal usually realize various functions, for example with the server end communication, invoked dynamic link library itself or also can be understood that an independently client software with assembly that calls it or program, this does not influence flesh and blood of the present invention, does not repeat them here.
Change in the example above-mentioned Fig. 2, one embodiment illustrated in fig. 3, no matter be triggered by described hardware or client software, described portable terminal all initiatively obtains the relevant information of this portable terminal, and initiatively send an advertisement distributing system to, Advertisement Server for example by advertising service merchant operation.In such variation example, described advertisement distributing system receives the above-mentioned information from described portable terminal, and directly therefrom obtained the information relevant with described portable terminal, the information such as keyword handled of the model of described portable terminal, manufacturer, the mobile network who is added, the version number that runs on client software wherein, client software for example, also can be the network information relevant with described portable terminal, for example whether this portable terminal place mobile network be busy or the like.Correspondingly, can select optimal advertising message to be issued, for example shown in step S212 or the S222, not repeat them here based on these information.Further, those skilled in the art understand, such variation example exists than big difference with prior art, prior art often by described advertisement distributing system voluntarily based on from the needed information of the information analysis of portable terminal, portable terminal is in passive status; This variation example then transmits the information that it wishes that advertisement distributing system is known on one's own initiative by portable terminal, the portable terminal status that has the initiative, and described advertising message that is published and described portable terminal ongoing operation have bigger relevance, can reach better advertising results.
As the variation example of execution mode shown in Figure 1, Fig. 4 illustrates a third embodiment in accordance with the invention, in portable terminal, especially is applied to the method flow diagram of the control method that releases news according to trigger message in the information issuing control system wherein.On the basis of execution mode shown in Figure 1, before carrying out described step S233, at first execution in step S231 judges whether present case meets the condition that limits issuing advertisement information.If the judged result of described step S231 is sure, then no longer carry out other steps, this flow process finishes; Otherwise, as if the judged result of described step S231 negate, promptly there is not the condition that limits issuing advertisement information, then enter described step S232.It will be appreciated by those skilled in the art that described step S232, S233 can realize with reference to step S200 shown in Figure 1, S201 and S202 at least, will not give unnecessary details.
To the difference of mobile terminal configuration provided by the invention, may be implemented in a variety of ways described step S231 according to different vendor or advertising service merchant or user.In the present embodiment, preferably, be set to limit the condition of issuing advertisement information, then can not come issuing advertisement information in the section between at this moment according to technical scheme provided by the invention from local time 22:00～6:00.It will be appreciated by those skilled in the art that portable terminal can come acquisition time by self clock, the also standard time that can from a server, obtain this server, thus compare with described condition.Change in the example at one, described portable terminal provides one option is set distinguishes whether limit issuing advertisement information, if the value of this option is " 1 ", then shows issuing advertisement information in no instance.In another variation example, when the mode of operation of described portable terminal is " conference model " as the condition of restriction issuing advertisement information.Those skilled in the art can realize multiple variation in conjunction with prior art and the foregoing description, do not influence flesh and blood of the present invention.
Further, it will be appreciated by those skilled in the art that above-mentioned Fig. 1 to Fig. 4, especially place the advertising message issue control method that control system adopted of described portable terminal to be described portable terminal provided by the invention.In fact, above-mentioned advertising message issue control system can be understood that following Fig. 6 or the described control device of Fig. 7 are (not shown, label should be 4), and preferably, an advertisement service system that moves outside this control device and the described portable terminal incompatible issuing advertisement information that matches, this advertisement service system safeguarded by an advertising service merchant usually, and this moment, this control device can be understood that the client or the part of described advertisement service system.Suboptimum ground, this control device also can run in the described portable terminal independently, and for example it comprises a database that comprises many ad datas, this moment this control device can be understood that one can independent operating advertising message issue control system.And in another changed example, described information issuing control system can directly run in the server that an advertising service merchant safeguarded and by network and described mobile terminal communication, did not repeat them here.
Fig. 5 illustrates according to another embodiment of the present invention, the network topological diagram that portable terminal releases news according to trigger message.Particularly, in this embodiment, 5 pairs of mobile phones 9 of user are operated, and wherein, described mobile phone 9 comprises one or more assemblies, if the one or more assemblies in 5 pairs of described mobile phones 9 of described user are operated, then determine to exist trigger message, wherein, described trigger message is used to indicate releasing advertisements, and preferably, described trigger message comprises the assembly indication information; Further preferably, described assembly comprises hardware and the client software that is used for described mobile phone 9, and correspondingly, described assembly indication information comprises described hardware indication information and described client software indication information.More specifically, if 5 pairs of described hardware of described user are pressed, click, are unloaded and install, perhaps described client software is activated, calls, exists the instruction of calling described client software and receive user's clicking operation in the User Interface of described client software, then correspondingly determines to exist described hardware indication information or described client software indication information.Although it will be appreciated by those skilled in the art that among Fig. 5 and the process of not shown these assemblies of operation that these operations can be acquired.
Further, described mobile phone 9 sends to described information issuing control system 1 with described hardware indication information and client software indication information, and wherein said mobile phone 9 can enter the Internet through WAP gateway by the mobile network; Described then information issuing control system 1 determines that according to described hardware indication information and described client software indication information the advertising message of optimum issue is as advertising message to be released from all alternative advertising messages, wherein, described alternative advertising message is stored in the database 2, those skilled in the art understand, described database 2 can be the database that described information issuing control system 1 is comprised, also can be third-party database, for example described database 2 can be gray database; Last described mobile phone 9 reads correspondent advertisement information according to the advertisement described to be released that described information issuing control system 1 is determined from described database 2.One in this embodiment changes in the example, and different is that described information issuing control system 1 reads correspondent advertisement information according to the advertisement of determining described to be released from described database 2, then described advertising message to be released is sent to described mobile phone 9.
Fig. 6 illustrates according to a fifth embodiment of the invention, the structural representation of the control device that releases news according to type of user terminal in portable terminal.Particularly, in the present embodiment, described control device is (not shown among Fig. 6, label should be 4) comprise first judgment means 41 and first distributing device 42, wherein, described first judgment means 41 is used to judge whether to exist trigger message, and described first distributing device 42 is used for issuing advertisement information when having trigger message; Wherein, described first judgment means 41 comprises second judgment means 411 and first definite device 412, wherein, described second judgment means 411 is used for judging whether one or more assemblies of described portable terminal are operated, and described first determines that device 412 is used for determining to exist described trigger message when described one or more assemblies are operated.In the present embodiment, described second judgment means 411 comprises the 3rd judgment means 4111, it is used to judge whether described hardware is pressed, described second distributing device 421 comprises the 3rd distributing device 4211, it is used for issuing described advertising message according to described assembly indication information, wherein, described the 3rd distributing device 4211 comprises that second determines device 42111 and the 4th distributing device 42112, wherein, described second determines advertising message that device 42111 is used for determining the most suitable issue according to described assembly indication information from all alternative advertising messages as advertising message to be released, and described the 4th distributing device 42112 is used to issue described advertising message to be released.
More specifically, described first judgment means 41 judges by described the 3rd judgment means 4111 whether the user operates described portable terminal by pressing described hardware, for example, if the user presses described hardware such as keyboard, button and touching device and opens a webpage, then described hardware is pressed the back and is sent corresponding instruction to described the 3rd judgment means 4111, whether described the 3rd judgment means 4111 receives above-mentioned instruction by monitoring can be judged whether described hardware is pressed, and judges that then described hardware is pressed if receive above-mentioned instruction; Otherwise, judge that described hardware is not pressed.Wherein, the user can operate described hardware by flowing mode by multiple, single or doublely press described hardware for example, and for example continuous several times is pressed described hardware again, for example pins described hardware again for a long time.
Those skilled in the art understand, described hardware all is in the state of not pressed in the most of the time, preferably, the state that to do not pressed is as the basic operation state of described hardware, be that described the 3rd judgment means 4111 judges that described hardware is not pressed under the normality, described the 3rd judgment means 4111 judges that described hardware is pressed after receiving above-mentioned instruction.Those skilled in the art also understand, in the present embodiment, described the 3rd judgment means 4111 be not with the user each time to described hardware press operation all as " pressing " to described hardware, have only the operation of pressing of specific operation purpose to be only " the pressing " described in the present embodiment.
Further, if described the 3rd judgment means 4111 judges that described hardware is pressed, then it triggers described first definite device 412, and described first definite device 412 determines to exist described hardware indication information.Preferably, described hardware indication information is used to indicate the parameter specification of described hardware, wherein, the parameter specification of described hardware comprises the model of title, type of hardware, manufacturer, brand, operating state (for example open or close) and the described portable terminal of described hardware.For example, if the user opens a webpage by touch-screen, perhaps when the user opened a software by keyboard, then described first definite device 412 determined to exist described hardware indication information.
Further, triggering described second definite device 42111 determined that according to described hardware indication information the advertising message of optimum issue is as advertising message to be released from all alternative advertising messages after described first definite device 412 determined to exist described hardware indication information, particularly, in the present embodiment, described portable terminal sends to described second with described hardware indication information and determines device 42111, and described then second definite device 42111 determines that according to described hardware indication information the advertising message of optimum issue is as advertising message to be released from all alternative advertisements.Those skilled in the art understand, in order to improve the distribution effect of advertisement, information issuing control system provided by the invention is issued those advertising messages that can be supported by described hardware as best one can, the perhaps maximized advertising message of interests for information issuing control system, perhaps come issuing advertisement information according to other rules (for example regular at random), no matter according to which kind of strategy, this step all relates to from a plurality of alternative advertising messages and to select one to meet this strategy most or meet this tactful advertising message and issued, so can be finished this function.Preferably, described alternative advertising message is a plurality of, but does not also get rid of the possibility of having only an alternative advertising message, and this does not influence flesh and blood of the present invention, does not repeat them here.At last, described the 4th distributing device 42112 determines that with described second device 42111 determined described advertising messages to be released send to described portable terminal, and those skilled in the art can not repeat them here in conjunction with the such process of transmitting of existing techniques in realizing.
One at present embodiment changes in the example, and described the 3rd judgment means 4111 is changed to the 4th judgment means (not shown among Fig. 6), and it is used to judge whether described hardware is clicked.For example, described the 4th judgment means can comprise touch-screen, if the user opens a webpage by touch-screen, then determines to exist described hardware indication information (being that touch-screen is clicked).And in another variation example of present embodiment, described the 3rd judgment means 4111 is changed to the 5th judgment means (not shown among Fig. 6), it is used to judge whether described hardware is unloaded, preferably, described the 5th judgment means can be the device management module of smart mobile phone, and whether earphone, bluetooth module, data wire and charger that can detection of handset be mounted or unload.And in another variation example of present embodiment, described the 3rd judgment means 4111 is changed to the 6th judgment means (not shown among Fig. 6), the 6th judgment means is used to judge whether described hardware is mounted, for example, the login the Internet need pass through digital signature identification, then when the user inserted described portable terminal to the mobile memory card that contains digital signature, then described the 6th judgment means determined to exist described hardware indication information.
Particularly, those skilled in the art understand, above-mentioned the 3rd judgment means 4111, the 4th judgment means, the 5th judgment means and the 6th judgment means can be reduced the device whether state of the hardware that is used to judge described portable terminal changes, for example the hardware of foregoing description situation about being pressed.In the situation that button " is pressed ", the circuit module of this button below can produce a signal of telecommunication and be sent to process chip or control device in, thereby make described process chip or control device to make corresponding processing, for example issue an advertising message that adapts with actuation of keys according to the variation of this button.More specifically, it will be appreciated by those skilled in the art that the described hardware that is used for described portable terminal can be the intrinsic hardware of described portable terminal, though perhaps can split described portable terminal necessary part; This hardware also can be to be independent of the hardware that described portable terminal exists, and this does not influence flesh and blood of the present invention, does not repeat them here.
Further, with reference to embodiment such as above-mentioned Fig. 1, Fig. 2, Fig. 5 and following Fig. 7, those skilled in the art also understand, and described hardware can be various forms of hardware, and not only be confined to the above-mentioned equipment of enumerating, can comprise that theoretically all are applied to the hardware of portable terminal.
Fig. 7 illustrates a fourth embodiment in accordance with the invention, the structural representation of the control device that releases news according to type of user terminal in portable terminal.Particularly, in the present embodiment, described control device comprises first judgment means 41 and first distributing device 42, wherein, described first judgment means 41 is used to judge whether to exist trigger message, and described first distributing device 42 is used for issuing advertisement information when having trigger message; Wherein, described first judgment means 41 comprises second judgment means 411 and first definite device 412, wherein, described second judgment means 411 is used for judging whether one or more assemblies of described portable terminal are operated, and described first determines that device 412 is used for determining to exist described trigger message when described one or more assemblies are operated.In the present embodiment, described second judgment means 411 comprises the 7th judgment means 4112, it is used to judge whether described client software is activated, described second distributing device 421 comprises the 3rd distributing device 4211, it is used for issuing described advertising message according to described assembly indication information, wherein, described the 3rd distributing device 4211 comprises that second determines device 42111 and the 4th distributing device 42112, wherein, described second determines advertising message that device 42111 is used for determining the most suitable issue according to described assembly indication information from all alternative advertising messages as advertising message to be released, and described the 4th distributing device 42112 is used to issue described advertising message to be released; Wherein, described the 4th distributing device 42112 comprises the 5th distributing device 421121, and it is used for issuing described advertising message to be released to described client software.
More specifically, if described client software is started by the user or startup voluntarily, then described the 7th judgment means 4112 judges that described client software is activated.And in a variation example of present embodiment, described the 7th judgment means 4112 judges according to the top layer whether interface of described client software is positioned at the figure layer whether described client software is activated, particularly, if the interface of described client software is positioned at the top layer of figure layer, then described the 7th judgment means 4112 judges that described client software is activated; Otherwise described the 7th judgment means 4112 judges that described client software is not activated, and can avoid advertisement to be blocked by the interface in other figure layer like this, thereby guarantee distribution effect.Further, described the 7th judgment means 4112 judges that triggering described first after described client software is activated determines device 412, described first definite device 412 determines to exist described client software indication information, preferably, described client software indication information comprises the version number of described client software, the title of described client software, the mobile terminal affiliated brand message that described client software ran on, the type information of the portable terminal that described client software ran on, the information of the employed operating system of portable terminal that described client software ran on, the mobile terminal affiliated mobile network information that described client software ran on, the information of mobile serving base station is being provided for the portable terminal that described client software ran on, historical information by described client software releasing advertisements, combination in any in historical information by the accessed advertisement of described client software and the keyword message that described client software obtained.
Further, after described first definite device 412 determines to exist described client software indication information, described second definite device 42111 determines that according to described client software indication information the advertising message of optimum issue is as advertising message to be released from all alternative advertising messages, particularly, in the present embodiment, described portable terminal sends to described second with described client software indication information and determines device 42111, and described then second definite device 42111 determines that according to described client software indication information the advertising message of optimum issue is as advertising message to be released from all alternative advertisements.At last, described the 5th distributing device 421121 is issued described second to described client software and is determined device 42111 determined described advertising messages to be released, particularly, the advertisement position that comprised in can the interface by described client software of described the 5th distributing device 421121 is issued described advertisement to be released; Can or call a new interface by described client software establishment yet and show described advertising message to be released, those skilled in the art can not repeat them here in conjunction with the such issuing process of existing techniques in realizing.
It will be appreciated by those skilled in the art that preferably described client software comprises script or dynamic link library or other client softwares commonly used at least.Particularly, script can be used to realize dynamic page at least, and one section script of realizing concrete function can be understood that an independently client software.Other component call that described dynamic link library is moved in terminal or the portable terminal usually realize various functions, invoked dynamic link library itself or also can be understood that an independently client software with assembly that calls it or program, this does not influence flesh and blood of the present invention, does not repeat them here.
One at present embodiment changes in the example, described the 7th judgment means 4112 can be changed to the 8th judgment means (not shown among Fig. 7), it is used to judge whether described client software is called, and for example described the 8th judgment means can judge whether described client software is called by monitoring process.And in another variation example of present embodiment, described the 7th judgment means 4112 can be changed to the 9th judgment means (not shown among Fig. 7), it is used to judge whether to exist the instruction of calling described client software, for example, described the 9th judgment means can judge whether to exist the instruction of calling described client software by monitoring the function call stack.And in another variation example of present embodiment, described the 7th judgment means 4112 can be changed to the tenth judgment means (not shown among Fig. 7), it is used for judging whether the User Interface at described client software receives the operation that the user clicks, those skilled in the art understand, the user passes through mouse usually, keyboard or touch input device are finished the clicking operation in interactive interface, and the mode that such clicking operation is interrupted by input can processed chip or other control device receive, thereby can realize clicking operation at above-mentioned interactive interface.
Fig. 8 illustrates according to another embodiment of the present invention, and information issuing control system cooperates the network topological diagram that releases news according to type of user terminal with portable terminal.Particularly, in this embodiment, one or more assemblies in 310 pairs of portable terminals 320 of mobile phone users are operated, preferably, described portable terminal 320 can comprise mobile phone (iPhone for example, G1), personal digital assistant, notebook with functionality mobile communication, TV signal receiving apparatus and blackberry, blueberry with functionality mobile communication, then, described portable terminal 320 is correspondingly determined described trigger message and is sent to ad distribution engine 3 30, next, described ad distribution engine 3 30 receives described trigger message, and described trigger message sent to alternative advertisement matching system 340, described alternative advertisement matching system 340 is determined described advertising message to be released according to described trigger message, and the identification number of described advertising message to be released returned to described ad distribution engine 3 30 as feedback result, further, described ad distribution engine 3 30 reads in the publish engine database 350 correspondent advertisement information according to above-mentioned identification number and to described portable terminal 320 issues.
Preferably, described ad distribution engine 3 30, alternative advertisement matching system 340 and publish engine database 350 can be moved by many (for example 3) servers, wherein, interconnect by in-house network or the Internet between the above-mentioned server, wherein, the server at described ad distribution engine 3 30 places is servers that are connected with the Internet, can be used for the mobile terminal advertisement service.Those skilled in the art understand, above-mentioned server can adopt the server of multiple brand and configuration, for example can adopt the server of brands such as Dell, HP, IBM, association and tide, above-mentioned server also can adopt several operation systems, for example can adopt Windows, Linux, FreeBSD and Solaris; Described publish engine database 350 can adopt the database of multiple form, for example can adopt DB2, Oracle and MySQL, and this does not influence flesh and blood of the present invention.
Preferably, above-mentioned ad distribution engine 3 30, alternative advertisement matching system 340 and publish engine database 350 etc. have been formed an ad distribution control system based on content of the present invention (being information issuing control system) as subsystem; Preferably, described portable terminal 320 also can be used as the part of this ad system.Wherein, each subsystem is finished specific function respectively, and the function of the described ad distribution control system of realization that cooperatively interacts.Those skilled in the art also understand, the title of above-mentioned each subsystem with and the function be responsible for can realize by different modes, for example Fig. 5, Fig. 6 and shown in Figure 7, this does not influence flesh and blood of the present invention, will not give unnecessary details.
The extremely embodiment illustrated in fig. 8 and variation example with reference to above-mentioned Fig. 5, those skilled in the art understand, the described control device of above-mentioned Fig. 6 or Fig. 7 can be applied in Fig. 5 or the portable terminal shown in Figure 8, this control device is issuing advertisement information independently, also can with subsystems such as ad distribution engine 3 30 shown in Figure 8, alternative advertisement matching system 340 issuing advertisement information ordinatedly.Preferably, in the embodiment shown in fig. 8, be applied to control device (not shown) in the described portable terminal 320 and ad distribution engine 3 30, alternative advertisement matching system 340 has been formed a complete advertising message issue control system jointly, and finishes function as described above respectively.Those skilled in the art can also combine control device provided by the invention to realize the function of more issuing advertisement information with other existing apparatus in conjunction with prior art.
With reference to above-mentioned Fig. 1～embodiment illustrated in fig. 8 and variation example, those skilled in the art understand, although we are that example is described content of the present invention by advertising message, but the present invention is not limited only to issuing advertisement information, also can be used to issue other information, for example public policy information, public safety information etc., this does not influence flesh and blood of the present invention, does not repeat them here.
It will be appreciated by those skilled in the art that content of the present invention can bring a lot of benefits for issuing advertisement information, for example to the control on issue opportunity or the like.Especially, can be conveniently implemented in the purpose of playing advertising message in the portable terminal with animated by the present invention.For example when the user by after calling client software and sending trigger message, can control the data that other client softwares come the Flash animation of downloaded stored on an ad content server by the process chip of this client software or described portable terminal, and after download is finished by this Flash animation of described mobile terminal playing, thereby realize issuing the process of the advertising message of animated to the user.And said process can be realized by the Flash Lite function in the described portable terminal, and for example the products such as N95 of Nokia's production are all supported similar functions, do not repeat them here.Such distribution effect is different from the prior art of playing advertising message by WAP page, in fact play advertising message by a client software (for example supporting the player of described Flash Lite function), thus make issuing advertisement information form more flexibly, be more prone to be accepted by the user.
More than specific embodiments of the invention are described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.

Claims (29)

  1. One kind in portable terminal according to the control method of trigger message releasing advertisements, it is characterized in that, comprise the steps:
    A. judge whether to exist trigger message;
    B. if having trigger message, then issuing advertisement information.
  2. 2. control method according to claim 1 is characterized in that described step a comprises the steps:
    A1. judge whether the one or more assemblies in the described portable terminal are operated;
    A2. if described one or more assemblies are operated, then determine to exist described trigger message.
  3. 3. control method according to claim 1 and 2 is characterized in that the step of issuing advertisement information comprises the steps: among the described step b
    B1. issue described advertising message according to described trigger message.
  4. 4. according to claim 2 or 3 described control methods, it is characterized in that described trigger message comprises the assembly indication information, wherein, described step b1 comprises the steps:
    B11. issue described advertising message according to described assembly indication information.
  5. 5. according to claim 3 or 4 described control methods, it is characterized in that described step b1 or step b11 comprise the steps:
    -determine that according to described assembly indication information the advertising message of the most suitable issue is as advertising message to be released from all alternative advertising messages;
    The described advertising message to be released of-issue.
  6. 6. according to each described control method in the claim 2 to 5, it is characterized in that described assembly comprises the hardware that is used for described portable terminal.
  7. 7. control method according to claim 6 is characterized in that, any during described step a1 comprises the steps:
    -judge whether described hardware is pressed;
    -judge whether described hardware is clicked;
    -judge whether described hardware is unloaded; Perhaps
    -judge whether described hardware is mounted.
  8. 8. according to claim 6 or 7 described control methods, it is characterized in that described hardware comprises each in the following device:
    -keyboard;
    -button;
    -touching device;
    -display unit; Perhaps
    -mobile memory card.
  9. 9. according to each described control method in the claim 2 to 5, it is characterized in that described assembly comprises client software.
  10. 10. control method according to claim 9 is characterized in that, any during described step a1 comprises the steps:
    -judge whether described client software is activated;
    -judge whether described client software is called;
    -judge whether to exist the instruction of calling described client software; Perhaps
    -judge in the User Interface of described client software, whether to receive the operation that the user clicks.
  11. 11. control method according to claim 10 is characterized in that, described client software indication information comprise at least in the following information each or appoint multinomial:
    The version number of-described client software;
    The title of-described client software;
    -mobile terminal affiliated brand message that described client software ran on;
    The type information of-the portable terminal that described client software ran on;
    The information of-employed the operating system of portable terminal that described client software ran on;
    -mobile terminal affiliated mobile network information that described client software ran on;
    -information of mobile serving base station is being provided for the portable terminal that described client software ran on;
    -historical information by described client software releasing advertisements;
    -historical information by the accessed advertisement of described client software; And
    -keyword message that described client software obtained.
  12. 12., it is characterized in that the step of described issue advertising message to be released also comprises the steps: according to each described control method in the claim 9 to 11
    -issue described advertising message to be released to described client software.
  13. 13., it is characterized in that described client software comprises script or dynamic link library at least according to each described control method in the claim 9 to 12.
  14. 14. according to each described control method in the claim 1 to 13, it is characterized in that, also comprise the steps: before the described step a
    -judge whether to meet the condition that limits issuing advertisement information;
    Wherein, if described judged result is the described handling process of then end of negating.
  15. 15. one kind in portable terminal according to the control device of trigger message releasing advertisements, it is characterized in that, comprising:
    First judgment means is used to judge whether to exist trigger message; And
    First distributing device is used for issuing advertisement information when having trigger message.
  16. 16. control device according to claim 15 is characterized in that, described first judgment means comprises:
    Second judgment means is used for judging whether one or more assemblies of described portable terminal are operated; And
    First determines device, is used for determining to exist described trigger message when described one or more assemblies are operated.
  17. 17., it is characterized in that described first distributing device comprises according to claim 15 or 16 described control device:
    Second distributing device is used for issuing described advertising message according to described trigger message.
  18. 18. according to claim 16 or 17 described control device, it is characterized in that described trigger message comprises the assembly indication information, wherein, described second distributing device comprises:
    The 3rd distributing device is used for issuing described advertising message according to described assembly indication information.
  19. 19. control device according to claim 18 is characterized in that, described the 3rd distributing device comprises:
    Second determines device, is used for determining that from all alternative advertising messages the advertising message of the most suitable issue is as advertising message to be released according to described assembly indication information; And
    The 4th distributing device is used to issue described advertising message to be released.
  20. 20., it is characterized in that described assembly comprises the hardware that is used for described portable terminal according to each described control device in the claim 16 to 19.
  21. 21. control device according to claim 20 is characterized in that, described second judgment means comprises as in the lower device any:
    -Di three judgment means are used to judge whether described hardware is pressed;
    -Di four judgment means are used to judge whether described hardware is clicked;
    -Di five judgment means are used to judge whether described hardware is unloaded; Perhaps
    -Di six judgment means are used to judge whether described hardware is mounted.
  22. 22., it is characterized in that described hardware comprises each in the following device according to claim 20 or 21 described control device:
    -keyboard;
    -button;
    -touching device;
    -display unit; Perhaps
    -mobile memory card.
  23. 23., it is characterized in that described assembly comprises client software according to each described control device in the claim 16 to 19.
  24. 24. control device according to claim 23 is characterized in that, described second judgment means comprises as in the lower device any:
    -Di seven judgment means are used to judge whether described client software is activated;
    -Di eight judgment means are used to judge whether described client software is called;
    -Di nine judgment means are used to judge whether to exist the instruction of calling described client software; Perhaps
    -Di ten judgment means are used for judging whether the User Interface at described client software receives the operation that the user clicks.
  25. 25. control device according to claim 24 is characterized in that, described client software indication information comprise at least in the following information each or appoint multinomial:
    The version number of-described client software;
    The title of-described client software;
    -mobile terminal affiliated brand message that described client software ran on;
    The type information of-the portable terminal that described client software ran on;
    The information of-employed the operating system of portable terminal that described client software ran on;
    -mobile terminal affiliated mobile network information that described client software ran on;
    -information of mobile serving base station is being provided for the portable terminal that described client software ran on;
    -historical information by described client software releasing advertisements;
    -historical information by the accessed advertisement of described client software; And
    -keyword message that described client software obtained.
  26. 26., it is characterized in that described the 4th distributing device also comprises according to each described control device in the claim 23 to 25:
    The 5th distributing device is used for issuing described advertising message to be released to described client software.
  27. 27., it is characterized in that described client software comprises script or dynamic link library at least according to each described control device in the claim 23 to 26.
  28. 28. a portable terminal, it can is characterized in that according to trigger message releasing advertisements in described portable terminal, comprises according to each described control device in the aforesaid right requirement 15 to 27.
  29. 29., it is characterized in that described portable terminal comprises any in the following terminal according to each described claim in the claim 1 to 28:
    -mobile phone;
    -personal digital assistant;
    -have a notebook of functionality mobile communication;
    -have a TV signal receiving apparatus of functionality mobile communication; Perhaps
    -blackberry, blueberry.
CN200910045614A 2009-01-20 2009-01-20 Control device and method for releasing advertisements in mobile terminal according to triggering information Pending CN101784011A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN200910045614A CN101784011A (en) 2009-01-20 2009-01-20 Control device and method for releasing advertisements in mobile terminal according to triggering information

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN200910045614A CN101784011A (en) 2009-01-20 2009-01-20 Control device and method for releasing advertisements in mobile terminal according to triggering information

Publications (1)

Publication Number Publication Date
CN101784011A true CN101784011A (en) 2010-07-21

Family

ID=42523784

Family Applications (1)

Application Number Title Priority Date Filing Date
CN200910045614A Pending CN101784011A (en) 2009-01-20 2009-01-20 Control device and method for releasing advertisements in mobile terminal according to triggering information

Country Status (1)

Country Link
CN (1) CN101784011A (en)

Cited By (20)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102402513A (en) * 2010-09-08 2012-04-04 腾讯科技（深圳）有限公司 Software home page management method, device and system
CN102572081A (en) * 2010-12-31 2012-07-11 上海恺达广告有限公司 Method, device and system for playing advertising business
CN102566873A (en) * 2010-12-31 2012-07-11 上海恺达广告有限公司 Method for displaying media information of mobile device and operation system of mobile device
CN102595346A (en) * 2012-02-14 2012-07-18 中国民航信息网络股份有限公司 Flight multiple-client message notification system and method thereof
WO2013037211A1 (en) * 2011-09-16 2013-03-21 百度在线网络技术（北京）有限公司 Method and device for displaying operation information-based recommendation information on mobile devices
CN103049518A (en) * 2012-12-18 2013-04-17 四川长虹电器股份有限公司 System and method for providing application service for user based on intelligent device
CN103200262A (en) * 2013-04-02 2013-07-10 亿赞普(北京)科技有限公司 Method, device and system for advertisement scheduling based on mobile network
CN103440083A (en) * 2013-08-23 2013-12-11 深圳市精准分众传媒有限公司 Method for showing mobile phone advertisement in suspension mode
CN103686630A (en) * 2012-09-19 2014-03-26 上海亿动信息技术有限公司 Information release control system based on application program in mobile terminal
CN103763674A (en) * 2013-12-30 2014-04-30 西安乾易企业管理咨询有限公司 Method for setting mobile phone mode of team in time period of meeting
CN104331821A (en) * 2014-11-11 2015-02-04 北京金和软件股份有限公司 Method for performing network precision marketing on mobile terminal
CN105282317A (en) * 2014-07-11 2016-01-27 李赫宰 Advertisement system using connection signal of audio output device in digital device and method for the same
CN105610954A (en) * 2015-12-31 2016-05-25 腾讯科技（深圳）有限公司 Media information processing method and system
WO2017063604A1 (en) * 2015-10-16 2017-04-20 珠海格力电器股份有限公司 Message push method, mobile terminal and message push server
CN106790124A (en) * 2016-12-27 2017-05-31 北京奇虎科技有限公司 Network resource transmission control method, device and advertisement distributing system
CN106775209A (en) * 2016-11-29 2017-05-31 宇龙计算机通信科技(深圳)有限公司 The advertisement information display methods and gaming platform of a kind of gaming platform
CN106991581A (en) * 2017-03-31 2017-07-28 北京金山安全软件有限公司 Information popularization method and device, server and electronic equipment
CN107944904A (en) * 2017-11-10 2018-04-20 北京奇艺世纪科技有限公司 A kind of advertisement orientation put-on method, device, system and electronic equipment
RU2698351C2 (en) * 2017-11-16 2019-08-26 Олег Станиславович Ляховицкий System and method of informing people in trading rooms and collecting information
CN114500427A (en) * 2021-12-30 2022-05-13 上海掌门科技有限公司 Method, apparatus and computer readable medium for transmitting advertisement message in chat group

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001147881A (en) * 1999-11-24 2001-05-29 Sony Corp Advertisement distributing system
CN1901461A (en) * 2006-07-27 2007-01-24 马堃 System and method for insert broadcasting advertisement in connecting net waiting process
CN101018364A (en) * 2007-03-15 2007-08-15 北京网秦天下科技有限公司 A method and system for publishing the advertisement at the mobile terminal
CN101098369A (en) * 2006-06-29 2008-01-02 张建林 Advertisement business dispensing and managing system

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001147881A (en) * 1999-11-24 2001-05-29 Sony Corp Advertisement distributing system
CN101098369A (en) * 2006-06-29 2008-01-02 张建林 Advertisement business dispensing and managing system
CN1901461A (en) * 2006-07-27 2007-01-24 马堃 System and method for insert broadcasting advertisement in connecting net waiting process
CN101018364A (en) * 2007-03-15 2007-08-15 北京网秦天下科技有限公司 A method and system for publishing the advertisement at the mobile terminal

Cited By (27)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN102402513B (en) * 2010-09-08 2016-03-02 腾讯科技（深圳）有限公司 A kind of software home page management method, Apparatus and system
CN102402513A (en) * 2010-09-08 2012-04-04 腾讯科技（深圳）有限公司 Software home page management method, device and system
CN102572081A (en) * 2010-12-31 2012-07-11 上海恺达广告有限公司 Method, device and system for playing advertising business
CN102566873A (en) * 2010-12-31 2012-07-11 上海恺达广告有限公司 Method for displaying media information of mobile device and operation system of mobile device
CN102566873B (en) * 2010-12-31 2016-08-03 上海恺达广告有限公司 Display media method, the operating system of mobile device for mobile device
WO2013037211A1 (en) * 2011-09-16 2013-03-21 百度在线网络技术（北京）有限公司 Method and device for displaying operation information-based recommendation information on mobile devices
CN102595346A (en) * 2012-02-14 2012-07-18 中国民航信息网络股份有限公司 Flight multiple-client message notification system and method thereof
CN102595346B (en) * 2012-02-14 2014-10-22 中国民航信息网络股份有限公司 Flight multiple-client message notification system and method thereof
CN103686630A (en) * 2012-09-19 2014-03-26 上海亿动信息技术有限公司 Information release control system based on application program in mobile terminal
CN103049518B (en) * 2012-12-18 2017-03-08 四川长虹电器股份有限公司 A kind of system and method providing the user application program service based on smart machine
CN103049518A (en) * 2012-12-18 2013-04-17 四川长虹电器股份有限公司 System and method for providing application service for user based on intelligent device
CN103200262A (en) * 2013-04-02 2013-07-10 亿赞普(北京)科技有限公司 Method, device and system for advertisement scheduling based on mobile network
CN103200262B (en) * 2013-04-02 2016-05-25 亿赞普(北京)科技有限公司 A kind of advertisement scheduling method, Apparatus and system based on mobile network
CN103440083A (en) * 2013-08-23 2013-12-11 深圳市精准分众传媒有限公司 Method for showing mobile phone advertisement in suspension mode
CN103763674A (en) * 2013-12-30 2014-04-30 西安乾易企业管理咨询有限公司 Method for setting mobile phone mode of team in time period of meeting
CN105282317A (en) * 2014-07-11 2016-01-27 李赫宰 Advertisement system using connection signal of audio output device in digital device and method for the same
CN104331821A (en) * 2014-11-11 2015-02-04 北京金和软件股份有限公司 Method for performing network precision marketing on mobile terminal
WO2017063604A1 (en) * 2015-10-16 2017-04-20 珠海格力电器股份有限公司 Message push method, mobile terminal and message push server
CN105610954A (en) * 2015-12-31 2016-05-25 腾讯科技（深圳）有限公司 Media information processing method and system
CN105610954B (en) * 2015-12-31 2020-11-06 腾讯科技（深圳）有限公司 Media information processing method and system
CN106775209A (en) * 2016-11-29 2017-05-31 宇龙计算机通信科技(深圳)有限公司 The advertisement information display methods and gaming platform of a kind of gaming platform
CN106790124A (en) * 2016-12-27 2017-05-31 北京奇虎科技有限公司 Network resource transmission control method, device and advertisement distributing system
CN106991581A (en) * 2017-03-31 2017-07-28 北京金山安全软件有限公司 Information popularization method and device, server and electronic equipment
CN107944904A (en) * 2017-11-10 2018-04-20 北京奇艺世纪科技有限公司 A kind of advertisement orientation put-on method, device, system and electronic equipment
RU2698351C2 (en) * 2017-11-16 2019-08-26 Олег Станиславович Ляховицкий System and method of informing people in trading rooms and collecting information
CN114500427A (en) * 2021-12-30 2022-05-13 上海掌门科技有限公司 Method, apparatus and computer readable medium for transmitting advertisement message in chat group
CN114500427B (en) * 2021-12-30 2024-04-19 上海掌门科技有限公司 Advertisement message sending method, equipment and computer readable medium in chat group

Similar Documents

Publication Publication Date Title
CN101784011A (en) Control device and method for releasing advertisements in mobile terminal according to triggering information
US20210334856A1 (en) Telecommunications call augmentation system
US9386395B1 (en) Dynamic loading, unloading, and caching of alternate complete interfaces
US9442709B1 (en) Transition experience during loading and updating an interface and applications pack
US20070174490A1 (en) System and methods for managing content in pre-existing mobile applications
US20160323654A1 (en) Rendering advertisements in a client device for uninterrupted media content
US20140344061A1 (en) System and Methods for Managing Content in Pre-Existing Mobile Applications
US8504426B2 (en) Systems and methods to connect people via videos for real time communications
CN105096154A (en) Active providing method of advertising
US20160203112A1 (en) Method and arrangement for processing and providing media content
WO2020094036A1 (en) Wireless network connection method for terminal
JP2005537721A (en) Server processing that provides messages for wireless devices connected to the server
KR20130005776A (en) Receiver terminal capable of playing cid contentstmt, server and method for providing cid contents service
CN108628673A (en) Data processing method, electronic equipment and computer-readable medium
CN110276646A (en) For the data processing method of pushed information, device and electronic equipment
CN111784380A (en) Advertisement putting attribution method and device
WO2021159393A1 (en) Information pushing method and apparatus, and server and storage medium
CN110086941B (en) Voice playing method and device and terminal equipment
CN103109550A (en) Polyphonic ringtone configuration method, user terminal and application platform
CN107066536A (en) Comment determines method and device
CN106331076A (en) Advertisement push method and apparatus
CN109302641B (en) Video watching request method, medium and device
JP2020537385A (en) Systems and methods for providing video messaging services
WO2016127888A1 (en) Method and device for downloading multimedia file
KR101257042B1 (en) Screen information displaying service method and system

Legal Events

Date Code Title Description
C06 Publication
PB01 Publication
C10 Entry into substantive examination
SE01 Entry into force of request for substantive examination
C12 Rejection of a patent application after its publication
RJ01 Rejection of invention patent application after publication

Application publication date: 20100721