CN101098369A - Advertisement business dispensing and managing system - Google Patents
Advertisement business dispensing and managing system Download PDFInfo
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- CN101098369A CN101098369A CNA2006100282037A CN200610028203A CN101098369A CN 101098369 A CN101098369 A CN 101098369A CN A2006100282037 A CNA2006100282037 A CN A2006100282037A CN 200610028203 A CN200610028203 A CN 200610028203A CN 101098369 A CN101098369 A CN 101098369A
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Abstract
The invention provides a distributing and managing method of advertisement and a relative device, which can realize automatic distribution and management of advertisement. Via wire and wireless communication data network, the inventive device is connected with a display terminal, to realize dynamic distribution of advertisement service data to each display terminal, and via the interactive command between a central processor and the display terminals, to realize the automatic management on all display terminals. The invention can use the central processor to send instant information to display terminals, to realize the dynamic publish of instant information, to form effective dynamic advertisement play effect, with other advertisement services under the control of the central processor.
Description
Technical field
The present invention has set forth distribution and the management system that a kind of advertising business is provided by communication network, relates in particular to by the mobile network this professional method and system is provided.
Background technology
The primary commercial pattern of Focus Media (FocusMedia) is to utilize flat-surface television to provide commercial advertisement to specific crowd, and by mandatory accepting method, thereby improve particular advertisement and its audient's the rate that reaches.Specifically, Focus Media in Shanghai, big cities such as Beijing, Guangzhou are by signing the exclusiveness agreement, in buildings such as megastore that the crowd concentrates, dwelling house, hotel, office building, TV is placed on the zone that crowds such as elevator, hall, corridor comparatively concentrate, by the circulating advertisement of regular or non-regular input, reach the commercial object of its advertisement putting.China is with difference to some extent abroad, usually in these regional special times, such as peak period on and off duty, crowd density is very high, and this crowd has surprising consistency and distinguishability, thereby makes advertisement manufacturer can very easily select and lock its audient.
Except specialized companies such as Focus Media, also have part market, hotel etc. that the broadcasting, propaganda etc. of customizing messages are provided by its proprietary system, place flat-surface television such as Carrefour at each section in supermarket, broadcasted its discounting commodity and even regular price-line advertising; The hotel places TV by closed-circuit system in hall, elevator, information such as the welcome in broadcast hotel, introduction, tourism.These different systems have adopted different technical implementation way, but as a rule, following nothing more than two classes: 1) the indoor closed-circuit system of analog or digital formula, 2) mode of TV+DVD player device or panel TV set+embedded PC carries out circular chamber and plays.First kind of mode explicit costs is very high, only is used in systems such as the hotel that need install among a small circle, market; The second way is the mode that company such as Focus Media adopts, and its advantage is exactly that cost is cheap clearly.By artificial replacement's mode, realize periodic maintenance and change the ad content of throwing in.For the time between failures that improves dispensing device with throw in effect, by two even multiple devices are placed on the same area.The shortcoming of this method also clearly needs to manage numerous operation staff exactly, can't know the operation situation of every equipment dynamically, and automaticity is low.Along with the expansion of network size, its operation cost will present non-linear accelerated growth.
Chinese patent CN02801480.4 (ad delivery systems), CN02801480.4 (advertisement distributing method, server terminal, user terminal and program) is the angle from pure algorithm, set forth the concrete grammar that its ad system adopts, and the present invention is a kind of brand-new advertisement distribution and management system automatically fully, can be used for multiple occasions such as building advertisement operation, restaurant, hotel, supermarket, uncorrelated fully with it.
Summary of the invention
The present invention be directed to the low problem of automaticity that current advertising business dissemination system exists in actual operation, a kind of ad distribution and management system based on telecommunication network system proposed especially, it has made full use of ripe wired or wireless communication system, as wireless lan (wlan), GSM, GPRS, CDMA, fixed network, WiMax, WiFi, Personal Handyphone System (PHS), even the communication network of specialty such as 3-G (Generation Three mobile communication system) (3G), with each display terminal such as e-advertising screen, television terminals etc. couple together, and manage and control by CPU, realize the operation and management of automation, thereby realize throwing in real time with dynamically of advertising business.
The present invention realizes the method for ad distribution and management system, may further comprise the steps: by communication network, set up the data channel between display terminal and the CPU earlier; After triggering the ad distribution business, CPU sends business datum and display terminal is arrived in the Play Control order then, and last display terminal is play this advertising business automatically.Display terminal maintains the connection by telecommunication network system and CPU, and report its state information to CPU according to the state of display terminal self, especially, if display terminal breaks down, reporting voluntarily then by display terminal, or CPU fails to receive any method of reporting of this display terminal in a period of time, judges this display terminal and breaks down, and carries out manual intervention thereby submit to operate the O﹠M personnel to.
The invention allows for an advertising business distribution and a management devices of being formed by the several function unit, described system comprises: display terminal, be used for showing and play advertisement that it further comprises display screen, control and processing unit, wired and wireless communication unit; CPU is used to control and managing advertisement business datum and all display terminals.CPU is made up of a station server and at least one operating terminal at least, and it is used to provide the operation and management of advertising business system.By the communication link that telecommunication network system provides, above-mentioned each functional unit organically connects together, and forms a complete ad distribution and management system.
By using the present invention, the distribution of advertising business and efficiency of managing will improve greatly, and can cut operating costs additional income.Especially, manage wider advertising business if use the present invention, such as advertising business is expanded to the whole nation even global, its unit operation cost will present successively decreases, and is different from the situation that the unit cost under the common mode increases progressively.
After reading the detailed description of embodiment of the present invention in conjunction with the accompanying drawings, other characteristics of the present invention and advantage will become clearer.
Description of drawings
Fig. 1 is the framework schematic diagram of apparatus of the present invention
Fig. 2 is the composition schematic diagram of display terminal
Fig. 3 is the concrete formation schematic diagram of CPU
Fig. 4 is the multistage operation management system schematic diagrames of apparatus of the present invention
Fig. 5 is the channel model on the LUI interface in apparatus of the present invention
Fig. 6 is a display terminal status poll flow process
Fig. 7 is that the display terminal state is independently reported
Fig. 8 is the instant messages issue in the inventive method
Fig. 9 is the ad data service distribution in the inventive method
Figure 10 is the start-up course of display terminal
Figure 11 is the user grouping operation example in apparatus of the present invention
Figure 12 is that a plurality of display terminals are shared the schematic diagram when externally connecting
Schematic diagram when Figure 13 is a plurality of display terminal slave unit of display terminal main equipment band
Embodiment
The low present situation of automaticity in the distribution that the present invention is directed to present advertising business and the management connects the automatic distribution that realizes advertising business and the method and apparatus of management thereby provide a kind of based on data.Fig. 1 has provided system block diagram of the present invention, and Fig. 2 is the system block diagram of display terminal wherein.The present invention is based on a kind of embodiment on the LBSP system-based of patent application 200610025804.2, and wherein each Elementary Function is as follows:
CPU is the LPI interface with the interface that communication network links to each other, and the high-level interface that links to each other with display terminal then is the LUI interface, and the network interface that links to each other with the another one CPU is the LEI interface, thereby realizes trans-city operation management.In CPU inside, to comprise protocol gateway unit (LPG), service enabler unit (LSE), Database Unit (LDB), Service Management Unit (LSM), customer account management unit (LCM), client's door unit (LWS), system maintenance unit (LOM), Charging Detail Record unit functional units such as (LCG), be responsible for functions such as protocol gateway interface, service enabler, database, service management, customer account management, client's door, system maintenance, charging respectively, as Fig. 3.
Specifically,
The LCM functional unit mainly is responsible for subscriber authentication management, the maintenance and management of customer data base (LCDB), the functions such as management of user interface.
The LSM functional unit will comprise the management, issue regulation management of maintenance management, historical statistics analysis and the Service Database of the management of the maintenance management of ad stream medium and issue, instant messages and issue, display terminal etc.
The LDB functional unit will be divided into customer data base (LCDB) and Service Database (LSDB) on function, LCDB will comprise display terminal information and service contract information, LSDB has then comprised the information of advertising media, instant messages, display terminal (as the position, attribute, grouping information etc.), issue Rule Information, statistical information, geographical map information etc.
The LSE functional unit then will mainly be responsible for advertisement traffic data issue, instant messages processing and show in terminal safeguard this three partial function.
The LWS functional unit provides the door function, respectively operatable object user and ultimate consumer user.For the operation user, it will provide functions such as customer service catalogue, registration, propaganda, application, cancellation, for ultimate consumer user, then provide miscellaneous functions such as corporate image propaganda, consumer survey.
The LPG functional unit mainly finish between the different sub-systems and native system and external system between be connected, it couples together each functional unit in the CPU by the LII interface, connect remaining CPU by the LEI interface, link to each other by the same external wireless of LPI interface, wireline telecommunication network, maintain the connection with the display terminal functional unit by LUI logic interfacing.
LOM functional unit and LCG functional unit then are responsible for the plant maintenance and the billing function of CPU respectively.
Support of the present invention connects by the data of low speed communication network, realize that CPU sends to specific certain or certain a collection of display terminal with specific instant messages, such as weather forecast, information of discount, typhoon warning etc., thereby realize that information is issued immediately cheaply.
The present invention also supports to connect by the data of high speed communication network, high speed downlink packet such as 3G (Third Generation) Moblie inserts (3G HSDPA) or CDMA high-speed data service system (CDMA2000 EVDO), and the realization CPU is gone the advertising business real-time release on specific advertisement terminal.The present invention goes back the higher data network of supporting rate, as wired local area network (LAN), and back 3G (E3G, network technology such as LTE).
When the data communication cost is very cheap, the present invention also supports the advertisement and the information content that CPU will be thrown in directly to pass through the communication link real-time release to many display terminals of its control, this is online broadcast, just download and play synchronously and carry out, thereby realize farthest dynamically controlled to the display terminal play content.
In the present invention, CPU links to each other with the display terminal unit by different networks, this display terminal unit may be that what of TV, monitor or other is fixed, semi-fixed type or even move or portable terminal, the network that CPU links to each other with display terminal is the wireless or cable network that data can be provided, it may be GRPS, CDMA1X, WLAN (wireless local area network) WLAN, or the 3G (Third Generation) Moblie network of high data rate can be provided.
If the zone that ad distribution and management system are managed is bigger, exceeded the disposal ability of single system, perhaps because the restriction of physical region and need be divided into a plurality of management areas subsystem, we just can adopt multilevel system, as Fig. 4:
The distribution of first order advertising business will mainly be responsible for the business in the one's respective area with management system (also can be called city level advertising business distribution and management system), can independently operate in principle, and the composition of each unit is also more complete; Second level distribution of services mainly plays scheduling and equilibrium, control, statistics, route and the relevant function of roaming with management system, specifically, the operation state of each first order system is with the real-time operation system place, the second level that feeds back to, thereby finish the statistical function of whole advertising business dissemination system, this can't cause the statistical function of city level system that any loss is arranged certainly.On the basis of statistical function, for the load that relates to first order system, afunction, upgrading, user data management etc., second level system will play scheduling, control and balanced function.For roamer's service problem, second level system then plays functions such as routing inquiry, charging and user data management between the first order system.
For the framework and the Function Decomposition that surpass two-stage system, identical with two-stage system in principle.In general, in the network management of reality, the most frequently used system is a two-stage, and the city level service as under the national network in most cases is no more than three grades, and it is comprehensive that promptly provinces and cities or Da Qu also will finish once statistics.
Display terminal can have the different terminals form, comprise combination, the panel TV of combination, TV and the mobile module of combination, TV and the embedded computer system of smart mobile phone, high-end mobile phone, monitor and PC (PC) and data card on-line module and data card on-line module and have combination, electronics display board, automobile receiving system, vehicle-mounted travelling carriage, panel TV of the set-top box of wire and wireless network savvy or the like, but be not limited only to this.
Display terminal will come the loop play ad content according to the scheduling rule information of CPU issue, and instant messages is also according to the ad hoc rules instant playback, and form suitable stack combinations and play with advertising media is professional, roll at bottom such as weather forecast information, and do not influence normal advertisement playing effect; In the special moment, whole screen is only play contents such as special blast news, to attract audient's attention; Adopt the advertisement information of public welfare to replace whole advertisements in certain period and play, with the good opinion of obtaining the audient etc.
Display terminal must be the terminal with local calculating and disposal ability, such as the television set etc. of smart mobile phone, band embedded computer system, and need network savvy, can executive software and data unload function, and can carry out local application, as EXE, JAVA, BREW etc.Consider the trend and the cost of following mobile phone development, this requirement should be more appropriate, as shown in Figure 2, it comprises display screen, control and processing unit and wired and wireless communication unit, is respectively applied for functions such as setting up communication link between advertisement demonstration, the Play Control order of carrying out CPU and advertisement broadcast and the CPU.
Display terminal of the present invention may further include a display terminal main equipment and a plurality of display terminal slave unit, wherein the display terminal main equipment links to each other with central control unit, the display terminal slave unit links to each other with the display terminal main equipment by local network LAN or WLAN, and be controlled by the display terminal main equipment, as shown in figure 13, have 1 display terminal main equipment and 3 display terminal slave units among the figure, link to each other by local connection device, wherein the display terminal main equipment keeps the annexation with CPU, and 3 display terminal slave units are controlled by the display terminal main equipment fully, and whole display terminal then remains the logical relation of a display terminal for CPU.
By wireless data passages such as GRPS, CDMA1X, WLAN or 3G, perhaps cable data passages such as DDN, LAN, Internet, CPU is distributed to display terminal with flow media advertisement information or instant messages, and collects the operation state information of display terminal.This data channel is a kind of bi-directional communication channel, the down going channel data rate height from the ad delivery systems to the display terminal, and oppositely the upstream data channel rate is low.CPU in the ad delivery systems is the LPI interface with interface outside wired or that wireless network links to each other, and the logic interfacing that links to each other with display terminal is the LUI interface, and its application protocol is the LUIAP protocol stack, as Fig. 5.Control on the LUI interface and Traffic Channel have control and maintenance management channel (COCH), business information channel (SICH) and high-speed down data channel (HDCH).
The COCH channel: control and maintenance management channel are used for display terminal is safeguarded.
The SICH channel: the business information channel is used to issue instant messages, and collects the feedback information of instant messages.
The HDCH channel: the high-speed down data channel is used for the advertisement data content of transmitting high speed big data quantity.
Wherein COCH, SICH channel are the point-to-point channel, and for each display terminal, COCH has only one, but SICH can have many according to its professional ability.HDCH is the point-to-point channel or puts multidrop channel, if the LPI interface can provide DSCH Downlink Shared Channel or multicast capability, then HDCH needs support point to multiple spot, to save link circuit resource and to raise the efficiency.
The COCH channel is always online channel, sets up automatically according to system configuration when system initialization, belongs to permanent connecting channel, if link failure represents that then significant trouble appears in display terminal.
SICH then according to the issue needs of instant messages business, dynamically sets up.During activation of service, this channel also is in state of activation, knows that demand service finishes.In addition, the foundation of each bar HDCH channel will have been followed a SICH channel and matched and set up, and the SICH channel is safeguarded foundation, release and Link State that the user controls the HDCH channel.
Support of the present invention connects by the data of communication network, CPU downloads to a specific software module (MSA) on the display terminal, and reside on the display terminal always, thereby realize the automatic renewal of display terminal function, and realize that display terminal is with the data channel between CPU.
The present invention supports management and the monitoring function by the network connection, realize the real-time dynamic monitoring of operator to all display terminals, thereby improve visuality greatly, and improve the maintainability and the availability of display terminal, reduce display terminal personnel's on routine inspection is safeguarded consumption simultaneously.On concrete the enforcement, CPU is implemented dynamic monitoring by the real-time status of learning all display terminals.Obtain at the state of display terminal, by always online COCH channel, CPU can be obtained the operation state of display terminal by Link State and inquiry in real time.The present invention includes a kind of fault detection mechanism: it comprises: the condition that (1) display terminal is set according to the Play Control order is carried out malfunction and is reported; (2) CPU according to and display terminal between the connection chain line state, judge and generate the malfunction of this display terminal automatically.Like this, CPU can be kept the dynamically control in real time to all display terminals.
Support of the present invention is by the stack and the combination of dynamic instant messages and advertisement, realize more effectively, more affine advertisement playing effect, such as increase the blessing graph text information that rolls in special red-letter day, to obtain the good opinion of audient when watching advertisement, can dynamically insert alarm prompt or the like at typhoon or high temperature season.
Support of the present invention is used for hotel's promotional system, supermarket advertisement and information issuing system, the dynamic video of stadiums, audio frequency, multidate information issue, the advertisement in other amusement, place for money and non-business place and the issue of broadcast message or Streaming Media.
The present invention supports the specific classification between advertising business and the display terminal, the logic groups of display terminal just, and can dynamically adjusting, thereby realize particular advertisement professional with specific display terminal unit class between related.In the service operation of reality, it can improve between particular advertisement information and the niche audience arrive efficient.In the specific implementation, we can be divided into all residential buildings a logical subscriber group, throw in the advertising business relevant with people's daily life, such as home washings articles for use, furniture etc., and all commercial buildings are divided into another one logical subscriber group, throw in the office appliances advertising business.
The present invention supports a plurality of display terminals to be divided into different groups, wherein have only a main display terminal to keep direct annexation in each group with CPU, all the other display terminals in this group are by local network LAN or WLAN and main display terminal maintenance physical connection, and and then keep logic to be connected with CPU, thereby reduce the linking number between display terminal and the CPU, as shown in figure 12, display terminal 1 keeps direct physical to connect by wireless cellular network with CPU, and display terminal 2,4 of display terminal 3 and display terminals keep physical connection by the HUB hubs of local network LAN with display terminal 1, and then keep in logic annexation with CPU.
We are divided into following a few class with the issue and the management implementation process of advertising business: the issue of the management of display terminal and maintenance, ad content information, the startup of display terminal and running, user's (display terminal) constructive process, service creation procedure, statistic processes etc.
One, the management of display terminal with safeguard embodiment
The display terminal status poll:
Under given conditions, LSM may initiatively initiate display terminal status poll process, as shown in Figure 6:
(1) by the status poll (Status Query) on the LII interface, LSM initiates the status poll process of display terminal.
(2) (3) LSE initiates display terminal status poll (Terminal Status Query), and this message mails to display terminal from LSE by LPG.
(4) (5) display terminal sends to LPG by display terminal Query Result (Terminal Query Result) with the result, and then is transmitted to LSE.
(6) LSE according to the result after handling, is stored in the LSDB database by display terminal information stores (Terminal InfoStore) message again.This process is a synchronizing process, and reflection then is system call in realization.
(7) LSE feeds back to LSM by the status poll result at last.
The execution of this process may be to be initiated under artificial situation about participating in by LSM, also may be that system end is with the timing handshaking information between display terminal under without any the service dispatching situation (no SICH, HDCH channel).
The display terminal state is independently reported:
When display terminal satisfies specified conditions, as display terminal break down, fault recovery or time-triggered report etc., it will initiatively report its state information, its process as
Shown in Figure 7:
(1) (2) display terminal is initiatively reported its last state by SOT state of termination report (Terminal Status Report).This message mails to the LSE entity by LPG.
(3) LSE is stored in the last state of display terminal in the database by display terminal information stores (Terminal Info Store) message after treatment.This process is a synchronizing process, and reflection then is system call in realization.
The issue of advertising business content may be first service distribution, may be the service dispatching change, also may be professional cancellation and termination.Below the flow process case in the different situations of separate service issue not, but message parameter by wherein characterizes.
The issue of advertising business, i.e. activation is owing to relate to different trigger conditions, and at the huge terminal use of quantity, from the angle of load, this part function is being carried out by the LSE functional entity, and LSM, LCM, LWS etc. only are responsible for finishing miscellaneous functions such as professional establishment, triggering.
The issue of instant messages:
Under the control of LSM, CPU mails to display terminal with instant messages, its process as shown in Figure 8:
(1) LSM by advertising business give out information (Adv Service Active) attempt to activate this business.Notice that may comprise a large amount of user's groups in the activation command that LSM sends, LSE may walk abreast and carry out, thereby accelerate whole execution speed when carrying out user's issue an order.
(2) (3) (4) (5) are by common signal channel COCH, and LSE will be with setting up its SICH link between the display terminal.
(6) LSE inquires about the Instant Ads information that needs transmission in the LSDB database.
(7) (8) (9) (10) LSE sends to display terminal with the Instant Ads schedule information.
(11) (12) (13) (14) LSE passes through repeatedly process of transmitting, and information is sent to display terminal.
(15) (16) (17) (18) are by common signal channel COCH, and LSE discharges with the SICH link between display terminal.
(19) LSE leaves this time process result in the LSDB database in.
(20) LSE feeds back to the LSM information desk by advertising business issue result.
This process can also can be triggered according to respective algorithms by LSE by the triggering of LSM.
The issue of advertisement traffic data:
Under the control of LSM, system mails to display terminal with advertisement traffic data, its process as shown in Figure 9:
(1) LSM by advertising business give out information (Adv Service Active) attempt to activate this business.
(2) (3) (4) (5) are by common signal channel COCH, and LSE will be with setting up its SICH link between the display terminal, and comprise the HDCH high-speed data channel, for the usefulness of subsequent flows medium download.
(6) LSE extracts the flow media advertisement data that need transmission in the LSDB database.
(7) (8) (9) (10) LSE sends to display terminal with the flow media advertisement schedule information, and data transmission procedure starts then.
(11) (12) (13) (14) are in the process of transfer of data, and LSE is with interaction mode information between the display terminal, correctness and the integrality transmitted with specified data, and guarantee the normal condition of link.
(15) (16) (17) (18) are when DTD, and by common signal channel COCH, LSE discharges with SICH link between display terminal and HDCH passage.
(19) LSE leaves the result of this time transmission in the LSDB database in.
(20) LSE issues results messages by advertising business, and LSE feeds back to the LSM information desk.
This process can also can be triggered according to respective algorithms by LSE by the triggering of LSM.
Two, the startup of display terminal and running embodiment
No matter be display terminal when installing for the first time, still after display terminal restarts owing to different reasons, all carry out as
The display terminal start-up course of Figure 10.Under first time installation situation, after display terminal had been downloaded the MSA executive program by LWS, the LCM server address information by presetting in the up-to-date MSA program, and the identification informations such as telephone number of self was earlier registered to CPU.If failure (User RegisterFailure) then finishes.After the success, terminal then begins with setting up the COCH common signal channel between the LSE, and this channel has for display terminal and only has one, and keeps state of activation in its life cycle always.After common signal channel was set up successfully, the start-up course sign of display terminal completed successfully.
Next, by the autonomous status report of display terminal, CPU modes such as inquiry to SOT state of termination, both sides' exchange information each other, thus make LSE to make decision, the advertising business that download pre-defines and allows its autonomous operation to display terminal.In the process of operation, CPU can also continue to keep synchronously and monitoring with terminal by the COCH channel.
If display terminal withdraws from service for a certain reason, the MSA program restarts satisfying under the necessary condition, and carries out restarting process.After finishing, by with CPU interaction mode information after, display terminal can continue to carry out the advertising business of originally having deposited, also can accept the new advertising business of CPU, thereby quickly recovers to the state before makeing mistakes.
(1) user registration course between (2) (3) (4) (5) display terminal and the LCM.
(6) (7) (8) (9) (10) (11) display terminal is set up the process of COCH common signal channel.
No matter this start-up course is to fixing desk-top flat panel display terminal, and still portable terminal such as mobile phone is all suitable.
Three, user's constructive process embodiment
In ad distribution and management system, each display terminal need start and running, but these users are before successfully registering, must in CPU, create this user earlier, and in LCDB, store the details of this display terminal, it is run succeeded in registration afterwards.
We logically are divided into three levels with the user:
(1) unique user (SUT): the single display terminal on the ordinary meaning has information such as number-mark, terminal attribute, geographical position.
(2) small group of users (GUT): for one group of display terminal user that particular kind of relationship is arranged, such as a row electronic stop plate, be in the parallel a plurality of advertisement display terminals placed of same corridor etc.
(3) regional user (RUT): have a plurality of small group of users on geographical position meaning or the logic association meaning, the issue rule of advertising business is at this user class usually.
Above-mentioned three levels are inclusion relations, and promptly small group of users GUT comprises unique user SUT, and regional user RUT comprises small group of users GUT.
On the basis that small group of users is worked out, (GIS) matches with map vector, LCM is under the pattern of visualized operation, regional user's establishment will be finished, Figure 11 is the example of LCM establishment user grouping, and we have RUT1001, RUT1002, three regional user's groups of RUT1003 among the figure, and wherein RUT 1001, RUT1002 are planar zone group, and RUT1003 is wire zone user's group, arranges with highway or railway line.In RUT1001 zone user group, we also have GUT2001 to GUT2006 totally 6 small group of users.
LCM is stored in the LCDB database after the establishment of finishing user's group, for the usefulness of service distribution and user's registration.Notice that this moment, LCM only finished user's marshalling, did not also give any business tine.Before LSM gave business to this user's marshalling, user's registration still can't be successful, so succeeding in registration of user needs at least one business to be assigned with.
By statistic processes and data base querying, LCM is also keeping all display terminal state of user visual controls in the system and is consulting ability.If produced the display terminal Trouble Report, then LCM will obtain this report content, and produce corresponding operational order, simultaneously according to fault level notifying operation information desk.
Four, service creation procedure embodiment
In advertising business issue and management system, we define " traffic item ": business tines such as streaming media service, instant messages business, may increase more traffic item future.Traffic item comprises service identification, business tine data, size etc.
For use, the play rules of traffic item on display terminal, we are defined as " issue rule ", its specified in more detail professional representation on display terminal, comprising: the stack and the processing mode or the like of conflicting between display mode, replay and repeat pattern, lighting mode, a plurality of traffic item.
Service creation procedure is mainly carried out by LSM.After advertisement operators is signed a contract with the advertiser, at first will need the display terminal user who issues to work out into LCDB database by LCM, the LSM traffic item that will need to issue stores in the LSDB data then, and will issue rale store in the LSDB database according to the service contract of signing, last LSM also will organize the zone user, traffic item, issue rule volume connection, store in the LSDB Service Database, thereby finish professional assigning process.
When first service distribution, LSM initiatively initiates service distribution activation, adopts aforesaid service distribution process, makes the business that defines move on the display terminal group that defines.
Needing under the situation of manual intervention, LSM can also intervene the business execution that any terminal is being moved.
By statistic processes and data base querying process, LSM is also keeping the visual condition monitoring of all business in the system and is consulting ability.
Five, statistic processes embodiment
Statistic processes is mainly regularly finished by LCM and LSM.Because the historic state of service operation all is recorded in the database, by the data item among operation LCDB, the LSDB, it is system's operation state of index that statistic processes can obtain with time, traffic item, user, state etc.
Six, display terminal embodiment
On reality was used, specifically, we had below with reference to display terminal and dispose:
(1) mobile phone: have data service function, it supports GRPS, CDMA1X or 3G data network function, support JAVA, BREW or other application program to carry out function, thereby can support that the MSA software function is downloaded, flow media advertisement is downloaded with play functions such as instant messages reception.
(2) combination of panel TV and PC: have WLAN or LAN network savvy, support Streaming Media to download and play, instant messages receives and Presentation Function.
(3) combination of panel TV and embedded computer system and data card on-line module: have wired or wireless (as 3G) data network function, support Streaming Media to download and play, instant messages receives and Presentation Function.
(4) combination of panel TV and mobile module and data card the on-line module set-top box of wire and wireless network savvy (or have): have wired or wireless (as 3G) data network function, support Streaming Media to download and play, instant messages receives and Presentation Function.
(5) panel TV and combination: have wired or wireless (as 3G) data network function, support Streaming Media to download and play, instant messages reception and Presentation Function with set-top box of wire and wireless network savvy.
Wherein electronics display board or automobile receiving system will be a kind of deriving devices of above terminal.
Those skilled in the art should understand, though be based on a communication network and value-added service SP system in the above-mentioned execution mode method and apparatus of the present invention is described, but method and system in fact of the present invention is equally applicable to other network type of attachment and terminal and professional management method, for example, the supermarket advertising business of carrying out based on indoor closed-circuit television system.
Do not depart from the scope of the present invention and conceive, the above-mentioned method and system of ad distribution and management that provides can be made multiple change and distortion.Scope of the present invention is determined by appended claims.
Claims (34)
1. method that realizes ad distribution and management system, described system comprises display terminal and CPU, it is characterized in that, said method comprising the steps of:
1) by communication network, sets up the data channel between display terminal and the CPU;
2) trigger the ad distribution business;
3) send business datum and Play Control order to display terminal;
4) display terminal is play advertising business automatically.
2. method according to claim 1 is characterized in that, described data channel can become two-way or unidirectional by system configuration, and its bidirectional data path can be configured to symmetry or asymmetric.
3. according to each described method of claim 1-2, it is characterized in that described data channel logically is divided into control and maintenance management channel (COCH), business information channel (SICH) and high-speed down data channel (HDCH); Wherein the COCH channel is two-way control channel, and SICH is the two-way services channel, and HDCH is the high-speed down data channel.
4. according to each described method of claim 1-3, it is characterized in that described HDCH channel can adopt Long Term Evolution (LTE), high speed downlink packet to insert (HSDPA) or cdma network data evolution (EVDO) technology.
5. according to each described method of claim 1-4, it is characterized in that the mode of described triggering ad distribution business comprises that instant order activation, system set or specific events trigger in advance.
6. according to each described method of claim 1-5, it is characterized in that described Play Control order sends to display terminal with the ad distribution business datum, also can send to display terminal respectively separately.
7. according to each described method of claim 1-6, it is characterized in that described business datum comprises advertisement traffic data and instant messages.
8. according to each described method of claim 1-7, it is characterized in that the mode that described display terminal is play advertising business automatically comprises two kinds: play after (1) advertisement traffic data is sent completely again; (2) online broadcast, promptly advertisement traffic data sends with broadcast and carries out simultaneously.
9. according to each described method of claim 1-8, it is characterized in that, described display terminal can be according to the Play Control order of CPU, advertisement traffic data and instant messages are combined, realize the stack result of broadcast of multiple ad content or ad content and instant messages; When not receiving the Play Control order, display terminal can be play automatically according to the default play rules of predefined.
10. according to each described method of claim 1-9, it is characterized in that CPU requires any display terminal to report its state information by the Play Control order at any time, perhaps the rule by setting in advance requires the display terminal unit to carry out state and reports.
11., it is characterized in that its described method further comprises fault detection mechanism according to each described method of claim 1-10, it comprises: the condition that (1) display terminal is set according to the Play Control order is carried out malfunction and is reported; (2) CPU according to and display terminal between the connection chain line state, judge and generate the malfunction of this display terminal automatically.
12., it is characterized in that its described display terminal is from dividing into groups in logic according to each described method of claim 1-11.
13. according to the described method of claim 1-12, it is characterized in that, its described a plurality of display terminals can be divided into different groups, wherein have only a main display terminal to keep direct annexation in each group with CPU, all the other display terminals in this group keep physical connection by local network LAN or WLAN with main display terminal, and and then are connected with CPU maintenance logic.
14. according to each described method of claim 1-13, it is characterized in that, described display terminal further comprises a display terminal main equipment and a plurality of display terminal slave unit, wherein the display terminal main equipment is connected with central control unit, the display terminal slave unit is connected with the display terminal main equipment by local network LAN or WLAN, and is controlled by the display terminal main equipment.
15. according to each described method of claim 1-14, it is characterized in that, its described CPU can be formed the N level system, N＞1, the t level system is under the control of t+1 level system unit, and the operation content of necessity and state reported in real time give t+1 level system unit, wherein N＞t＞=1.
16. according to each described method of claim 1-15, it is characterized in that described communication network comprises GSM network, cdma network, fixed-line telephone network, cable LAN (LAN), wireless lan (wlan), 3G (Third Generation) Moblie net (3G), WiMax net, Personal Handyphone System (PHS) or internet.
17. ad distribution and management system is characterized in that described system comprises:
1) display terminal is used for showing and play advertisement that it further comprises display screen, control and processing unit, wired and wireless communication unit;
2) CPU is used to control and managing advertisement business datum and all display terminals.
18. device according to claim 17, it is characterized in that, control in the described display terminal and processing unit further comprise application software module (MSA), this software module will download to display terminal automatically and dynamically update from CPU, be used for carrying out playing and functions such as Trouble Report.
19., it is characterized in that link to each other by communication network between display terminal and the CPU, CPU further comprises interface unit according to each described device of claim 17-18, the distinct interface agreement of the communication network that is used to terminate.
20. according to each described device of claim 17-19, it is characterized in that, adopt data channel to link to each other between display terminal and the CPU, data channel can become two-way or unidirectional by system configuration, and its bidirectional data path can be configured to symmetrical or asymmetric.
21., it is characterized in that described data channel logically is divided into control and maintenance management channel (COCH), business information channel (SICH) and high-speed down data channel (HDCH) according to each described device of claim 17-20; Wherein the COCH channel is two-way control channel, and SICH is the two-way services channel, and HDCH is the high-speed down data channel.
22., it is characterized in that its described HDCH channel can adopt Long Term Evolution (LTE), high speed downlink packet to insert (HSDPA) or cdma network data evolution (EVDO) technology according to each described device of claim 17-21.
23., it is characterized in that CPU will trigger the ad distribution business according to each described device of claim 17-22, trigger the mode of ad distribution business, comprise that instant order activation, system set or specific events trigger in advance.
24. according to each described device of claim 17-23, it is characterized in that, display terminal is subjected to the control from the Play Control order of CPU, and the Play Control order sends to display terminal with advertisement traffic data, also can send to display terminal respectively separately.
25., it is characterized in that advertisement traffic data will be distributed on the display terminal from CPU according to each described device of claim 17-24, business datum comprises advertisement traffic data and instant messages.
26., it is characterized in that the mode that described display terminal is play advertising business automatically comprises two kinds: play after (1) advertisement traffic data is sent completely again according to each described device of claim 17-25; (2) online broadcast, promptly advertisement traffic data sends with broadcast and carries out simultaneously.
27. according to each described device of claim 17-26, it is characterized in that, described display terminal can be according to the Play Control order of CPU, advertisement traffic data and instant messages are combined, realize the stack result of broadcast of multiple ad content or ad content and instant messages; When not receiving the Play Control order, display terminal can be play automatically according to the default play rules of predefined.
28. according to each described device of claim 17-27, it is characterized in that CPU requires any display terminal to report its state information by the Play Control order at any time, perhaps the rule by setting in advance requires the display terminal unit to carry out state and reports.
29., it is characterized in that its described Trouble Report further comprises fault detection mechanism according to each described device of claim 17-28, it comprises: the condition that (1) display terminal is set according to the Play Control order is carried out malfunction and is reported; (2) CPU according to and display terminal between the connection chain line state, judge and generate the malfunction of this display terminal automatically.
30., it is characterized in that its described display terminal is from dividing into groups in logic according to each described device of claim 17-29.
31. according to each described device of claim 17-30, it is characterized in that, its described a plurality of display units can be divided into different groups, wherein have only a main display terminal to keep direct annexation in each group with CPU, all the other display terminals in this group are connected with main display terminal by local network LAN or WLAN, and and then are connected with CPU maintenance logic.
32. according to each described device of claim 1-31, it is characterized in that, described display terminal further comprises a display terminal main equipment and a plurality of slave unit, wherein the display terminal master terminal is connected with central control unit, the display terminal slave unit is connected with the display terminal main equipment by local network LAN or WLAN, and is controlled by the display terminal main equipment.
33. according to each described device of claim 17-32, it is characterized in that, its described CPU can be formed the N level system, N＞1, the t level system is under the control of t+1 level system unit, and the operation content of necessity and state reported in real time give t+1 level system unit, wherein N＞t＞=1.
34. according to each described device of claim 17-33, it is characterized in that described communication network comprises GSM network, cdma network, fixed-line telephone network, cable LAN (LAN), wireless lan (wlan), 3G (Third Generation) Moblie net (3G), WiMax net, Personal Handyphone System (PHS) or internet.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006100282037A CN101098369A (en) | 2006-06-29 | 2006-06-29 | Advertisement business dispensing and managing system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006100282037A CN101098369A (en) | 2006-06-29 | 2006-06-29 | Advertisement business dispensing and managing system |
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| CN101098369A true CN101098369A (en) | 2008-01-02 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2006100282037A Pending CN101098369A (en) | 2006-06-29 | 2006-06-29 | Advertisement business dispensing and managing system |
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| CN (1) | CN101098369A (en) |
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
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| WO2009109097A1 (en) * | 2008-03-07 | 2009-09-11 | Xue Songsheng | Advertisement playing method and advertisement playing network |
| WO2009149641A1 (en) * | 2008-06-10 | 2009-12-17 | Gong Zhihong | Service information advertising system for civil aviation first-class, business class and vip lounges |
| CN101784011A (en) * | 2009-01-20 | 2010-07-21 | 上海亿动信息技术有限公司 | Control device and method for releasing advertisements in mobile terminal according to triggering information |
| CN101882409A (en) * | 2009-05-06 | 2010-11-10 | 中兴通讯股份有限公司 | Electronic advertising system and advisement playing method thereof |
| CN102156936A (en) * | 2010-10-26 | 2011-08-17 | 陈莉 | Device for remotely releasing and monitoring advertisements |
| CN102197681A (en) * | 2008-09-05 | 2011-09-21 | 株式会社Ntt都科摩 | Distribution device, terminal device, system, and method |
| CN102763145A (en) * | 2010-01-21 | 2012-10-31 | 传斯波特有限公司 | A system and method for adding advertisements to information display systems |
| CN107833583A (en) * | 2017-10-26 | 2018-03-23 | 四川云玦科技有限公司 | A kind of system that multimedia equipment and scene are controlled based on gravity sensor |
| CN110166954A (en) * | 2019-07-03 | 2019-08-23 | 中国联合网络通信集团有限公司 | A kind of information dispensing method and platform based on M2M |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2009109097A1 (en) * | 2008-03-07 | 2009-09-11 | Xue Songsheng | Advertisement playing method and advertisement playing network |
| WO2009149641A1 (en) * | 2008-06-10 | 2009-12-17 | Gong Zhihong | Service information advertising system for civil aviation first-class, business class and vip lounges |
| CN102197681A (en) * | 2008-09-05 | 2011-09-21 | 株式会社Ntt都科摩 | Distribution device, terminal device, system, and method |
| CN102197681B (en) * | 2008-09-05 | 2014-03-12 | 株式会社Ntt都科摩 | Distribution device, terminal device, system, and method |
| CN101784011A (en) * | 2009-01-20 | 2010-07-21 | 上海亿动信息技术有限公司 | Control device and method for releasing advertisements in mobile terminal according to triggering information |
| CN101882409A (en) * | 2009-05-06 | 2010-11-10 | 中兴通讯股份有限公司 | Electronic advertising system and advisement playing method thereof |
| CN102763145A (en) * | 2010-01-21 | 2012-10-31 | 传斯波特有限公司 | A system and method for adding advertisements to information display systems |
| CN102156936A (en) * | 2010-10-26 | 2011-08-17 | 陈莉 | Device for remotely releasing and monitoring advertisements |
| CN107833583A (en) * | 2017-10-26 | 2018-03-23 | 四川云玦科技有限公司 | A kind of system that multimedia equipment and scene are controlled based on gravity sensor |
| CN110166954A (en) * | 2019-07-03 | 2019-08-23 | 中国联合网络通信集团有限公司 | A kind of information dispensing method and platform based on M2M |
| CN110166954B (en) * | 2019-07-03 | 2021-11-19 | 中国联合网络通信集团有限公司 | Information distribution method and platform based on M2M |
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