CN106331076A - Advertisement push method and apparatus - Google Patents
Advertisement push method and apparatus Download PDFInfo
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- CN106331076A CN106331076A CN201610682990.0A CN201610682990A CN106331076A CN 106331076 A CN106331076 A CN 106331076A CN 201610682990 A CN201610682990 A CN 201610682990A CN 106331076 A CN106331076 A CN 106331076A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses an advertisement push method and apparatus. The method comprises the following steps: receiving an advertisement content request message sent by a mobile device, wherein the advertisement content request message carries a network type of a currently accessed network of the mobile device; determining to-be-pushed advertisement contents according to the network type of the currently accessed network of the mobile device; and sending the advertisement contents to the mobile device. The technical scheme provided by the invention can push the advertisement according to the currently accessed network of the mobile device, thereby avoiding the problem that the advertisement cannot be pushed resulting from that the mobile device accesses a charging network to push advertisement consuming larger flow.
Description
Technical field
It relates to Internet technical field, particularly relate to a kind of advertisement sending method and device.
Background technology
Along with the extensive application of mobile device, user is often in the upper peace of mobile device (such as: smart mobile phone, lithographic plate computer etc.)
Fill various application program (app) to meet and such as position, watch the demand that video, text chat etc. are different.And user is made
Smart mobile phone application program (including: game) in standing be equipped with advertisement, the size of the advertisement of different advertisement forms also differs
Relatively big, therefore typically will not access the advertisement of the bigger advertisement form of consumed flow when user is under charge network, cause
The invalid propelling movement of advertisement, and then reduce advertisement delivery effect；And due to user may false touch and cause download consume stream
Measure big advertisement, the flow of user is caused unnecessary waste, directly affect user and use the experience of smart mobile phone.
Summary of the invention
For overcoming problem present in correlation technique, disclosure embodiment provides a kind of advertisement sending method and device, uses
To solve the technological deficiency in correlation technique.
First aspect according to disclosure embodiment, it is provided that a kind of advertisement sending method, applies at advertising push service device
On, it may include:
Receive the ad content request message that mobile device sends, described ad content request message carries described shifting
The network type of dynamic equipment present access network；
According to the network type of described mobile device present access network, determine ad content to be pushed；
Ad content is sent to described mobile device.
In one embodiment, according to the network type of described mobile device present access network, advertisement to be pushed is determined
Content, it may include:
The network type of mobile device present access network is resolved from described ad content request message；
If the network type of described mobile device present access network is the first preset kind, it is determined that need to push in advance
If the ad content of form, described first preset kind is for representing the carrier network according to charge on traffic；
The ad content that advertisement form is described presets obtained from local data base is defined as to be pushed
Ad content.
In one embodiment, method may also include that
If the network type of described mobile device present access network is the second preset kind, then will be from local data base
According to advertisement priority obtain ad content be defined as ad content to be pushed, described second preset kind represents free
Radio Access Network.
In one embodiment, method may also include that
When receive add, by advertisement, the trigger event adding ad content that interface is triggered time, determine to be added wide
Whether accuse the ad data size of content less than preset data threshold value；
If the ad data size of ad content to be added is less than described preset data threshold value, then to add described
Ad content be labeled as the ad content of described presets, and the presets of described ad content and correspondence is added
To in described local data base, perform based on described local data base described by the advertisement form obtained from local data base be
The ad content of described presets is defined as the operation of ad content to be pushed.
In one embodiment, method may also include that
Determine whether to receive and the trigger event arranging advertisement form that interface is triggered is set by advertisement；
If received, the trigger event arranging advertisement form that interface is triggered is set by advertisement, then according to described triggering
Event determines the advertisement form of ad content, and is added by the presets of described ad content and correspondence to described local number
According in storehouse, performing described based on described local data base is described presets by the advertisement form obtained from local data base
Ad content be defined as the operation of ad content to be pushed.
Second aspect according to disclosure embodiment, it is provided that a kind of advertisement sending method, application on the mobile apparatus, can be wrapped
Include:
Determine the network type of described mobile device present access network；
Send ad content request message to advertising push service device, described ad content request message carries described
The network type of mobile device present access network；
When receiving the ad content that described advertising push service device returns according to described network type, export described advertisement
Content.
In one embodiment, determine the network type of described mobile device present access network, including:
By calling system interface, determine the network type of described mobile device present access network.
The third aspect according to disclosure embodiment, it is provided that a kind of advertisement pushing device, applies at advertising push service device
On, it may include:
First receiver module, is configured to receive the ad content request message that mobile device sends, described ad content
Request message carries the network type of described mobile device present access network；
First determines module, is configured to the described ad content request message received according to described first receiver module
In the network type of described mobile device present access network that carries, determine ad content to be pushed；
First sending module, is configured to send described first to described mobile device and determines the described advertisement that module determines
Content.
In one embodiment, first determines that module comprises the steps that
Analyzing sub-module, is configured to solve from the described ad content request message that described first receiver module receives
The network type of analysis mobile device present access network；
First determines submodule, if being configured to described analyzing sub-module to determine described mobile device present access network
Network type be the first preset kind, it is determined that need push presets ad content, described first preset kind use
In representing the carrier network according to charge on traffic；
Obtain submodule, if being configured to described first to determine that submodule determines described mobile device present access network
Network type be the first preset kind, then will from local data base obtain the advertisement that advertisement form is described presets
Content is defined as ad content to be pushed.
In one embodiment, device may also include that
Acquisition module, if being configured to described first to determine that submodule determines described mobile device present access network
Network type is the second preset kind, then be defined as treating by the ad content obtained according to advertisement priority from local data base
The ad content pushed, described second preset kind represents free Radio Access Network.
In one embodiment, device may also include that
Second determines module, is configured as receiving and adds, by advertisement, the triggering adding ad content that interface is triggered
During event, determine that whether the ad data size of ad content to be added is less than preset data threshold value；
Mark module, if being configured to described second to determine that module determines the advertisement number of described ad content to be added
According to size less than described preset data threshold value, then described ad content to be added is labeled as in the advertisement of described presets
Hold, and the presets of described ad content and correspondence is added to described local data base, described acquisition submodule base
In described local data base performs the described advertisement that advertisement form is described presets that will obtain from local data base
Hold the operation being defined as ad content to be pushed.
In one embodiment, device may also include that
Second receiver module, is configured to determine whether to receive and arranges advertisement form by what advertisement arranged that interface triggers
Trigger event；
3rd determines module, if be configured to described second receiver module determine receive by advertisement arrange interface touch
The trigger event arranging advertisement form sent out, then determine the advertisement form of ad content according to described trigger event, and by described
The presets of ad content and correspondence adds to described local data base, and described acquisition submodule is based on described local number
It is defined as waiting to push away by the ad content that advertisement form is described presets obtained from local data base according to storehouse execution is described
The operation of the ad content sent.
Fourth aspect according to disclosure embodiment, it is provided that a kind of advertisement pushing device, application on the mobile apparatus, can be wrapped
Include:
Network type determines module, is configured to determine that the network type of described mobile device present access network；
Second sending module, is configured to send ad content request message, in described advertisement to advertising push service device
Hold the network class carrying the described mobile device present access network that described network type determines that module determines in request message
Type；
Pushing module, is configured as receiving the institute that described advertising push service device sends according to described second sending module
When stating the ad content of the described network type return that ad content request message is carried, export described ad content.
In one embodiment, network type determines that module comprises the steps that
Second determines submodule, is configured to calling system interface, determines described mobile device present access network
Network type.
The 5th aspect according to disclosure embodiment, it is provided that the device of a kind of advertisement pushing, applies at advertising push service
On device, it may include:
Processor；
For storing the memorizer of processor executable；
Wherein, described processor is configured to:
Receive the ad content request message that mobile device sends, described ad content request message carries described shifting
The network type of dynamic equipment present access network；
According to the network type of described mobile device present access network, determine ad content to be pushed；
Ad content is sent to described mobile device.
The 6th aspect according to disclosure embodiment, it is provided that the device of a kind of advertisement pushing, application on the mobile apparatus, can
Including:
Processor；
For storing the memorizer of processor executable；
Wherein, described processor is configured to:
Determine the network type of described mobile device present access network；
Send ad content request message to advertising push service device, described ad content request message carries described
The network type of mobile device present access network；
When receiving the ad content that described advertising push service device returns according to described network type, export described advertisement
Content.
Embodiment of the disclosure that the technical scheme of offer can include following beneficial effect: advertising push service device receives
After the ad content request message that mobile device sends, can determine according to the network type of mobile device present access network and wait to push away
The ad content sent, such that it is able to realize according to the present access network advertisement of mobile device, it is to avoid in mobile device
Push consumed flow bigger advertisement when accessing charge network and then cause the problem of invalid propelling movement of advertisement, but also can keep away
Exempt from user under charge network, unconsciously to download the big advertisement of consumed flow and the flow of user is caused unnecessary waste
Problem, optimize user and use the experience of mobile device.
Further, by being the first preset kind at the network type of mobile device present access network, such as the operation of charge
During business's network, push the advertisement of presets to mobile device, such as H5 page access advertisement, user can be increased and check advertisement
Probability, increases advertisement pushing effect, and the flow of H5 page access advertisement consumes low, can avoid making the flow of user
Become substantial amounts of waste.
By when mobile device present access network is the second preset kind, can obtain according to advertisement priority and push
Ad content, it is achieved that the preferential advertisement showing high priority.
For introduce AD tagged advertisement form time, can according to the size of data labelling advertisement form of ad content,
Labelling advertisement form can also be set according to user, it is achieved that by multiple method labelling advertisement form, be advantageously implemented wide
Accuse push server and push more suitably ad content according to the network type of the present access network of mobile device, increase wide
Accuse and push effect.
It should be appreciated that it is only exemplary and explanatory, not that above general description and details hereinafter describe
The disclosure can be limited.
Accompanying drawing explanation
Accompanying drawing herein is merged in description and constitutes the part of this specification, it is shown that meet the enforcement of the present invention
Example, and for explaining the principle of the present invention together with description.
Figure 1A is the flow chart according to the advertisement sending method shown in an exemplary embodiment.
Figure 1B is the scene graph according to the advertisement sending method shown in an exemplary embodiment.
Fig. 2 is the flow chart according to the advertisement sending method shown in an exemplary embodiment one.
Fig. 3 A is the flow chart according to a kind of labelling advertisement form shown in an exemplary embodiment two.
Fig. 3 B is the flow chart according to another the labelling advertisement form shown in an exemplary embodiment three.
Fig. 4 is the flow chart according to the advertisement sending method shown in an exemplary embodiment four.
Fig. 5 is the block diagram according to a kind of advertisement pushing device shown in an exemplary embodiment.
Fig. 6 is the block diagram according to the another kind of advertisement pushing device shown in an exemplary embodiment.
Fig. 7 is the block diagram according to another the advertisement pushing device shown in an exemplary embodiment.
Fig. 8 is the block diagram according to another the advertisement pushing device shown in an exemplary embodiment.
Fig. 9 is according to a kind of block diagram being applicable to advertisement pushing device shown in an exemplary embodiment.
Figure 10 is according to a kind of block diagram being applicable to advertisement pushing device shown in an exemplary embodiment.
Detailed description of the invention
Here will illustrate exemplary embodiment in detail, its example represents in the accompanying drawings.Explained below relates to
During accompanying drawing, unless otherwise indicated, the same numbers in different accompanying drawings represents same or analogous key element.Following exemplary embodiment
Described in embodiment do not represent all embodiments consistent with the present invention.On the contrary, they are only with the most appended
The example of the apparatus and method that some aspects that described in detail in claims, the present invention are consistent.
Figure 1A is the flow chart according to the advertisement sending method shown in an exemplary embodiment, and Figure 1B is exemplary according to one
The scene graph of the advertisement sending method shown in embodiment；This advertisement sending method can be applied on advertising push service device, as
Shown in Figure 1A, this advertisement sending method comprises the following steps:
In a step 101, the ad content request message that mobile device sends is received.
In one embodiment, ad content request message carries the network type of mobile device present access network.
In one embodiment, the network type of mobile device present access network can be the first preset kind, such as movement
The carrier network that operator provides, the communication network such as 2G/3G/4G；In another embodiment, mobile device present access network
Network type can be the second preset kind, such as WIFI (Wireless-Fidelity, Wireless Fidelity) network.
In a step 102, according to the network type of mobile device present access network, ad content to be pushed is determined.
In one embodiment, ad content to be pushed can be determined according to Fig. 2 embodiment, first not describe in detail here.
In one embodiment, if the network type of mobile device present access network is the first preset kind, the most permissible
Determine the ad content pushing presets；In another embodiment, can determine that whether ad content is according to Fig. 3 A and Fig. 3 B
Presets.
In step 103, ad content is sent to mobile device.
In one exemplary embodiment, seeing Figure 1B, advertising push service device 120 receives what mobile device 110 sent
After ad content request message, the network class obtaining mobile device present access network can be resolved from ad content request message
Type, then obtains ad content to be pushed according to network type, it is achieved that, it is achieved that according to mobile device present access network
Network type advertisement.
In the present embodiment, after advertising push service device receives the ad content request message that mobile device sends, can root
Ad content to be pushed is determined, such that it is able to realize according to mobile device according to the network type of mobile device present access network
Present access network advertisement, it is to avoid the advertisement pushing consumed flow bigger when mobile device accesses charge network is entered
And cause the problem of the invalid propelling movement of advertisement, but also user can be avoided unconsciously to download consumed flow under charge network
Big advertisement and the flow of user is caused the problem of unnecessary waste, optimize user and use the experience of mobile device.
In one embodiment, according to the network type of mobile device present access network, determine ad content to be pushed,
Comprise the steps that
The network type of mobile device present access network is resolved from ad content request message；
If the network type of mobile device present access network is the first preset kind, it is determined that need to push and preset shape
The ad content of formula, the first preset kind is for representing the carrier network according to charge on traffic；
The ad content that advertisement form is presets obtained from local data base is defined as advertisement to be pushed
Content.
In one embodiment, method may also include that
If the network type of mobile device present access network is the second preset kind, then will press from local data base
The ad content obtained according to advertisement priority is defined as ad content to be pushed, and the second preset kind represents free and wireless connects
Enter network.
In one embodiment, method may also include that
When receive add, by advertisement, the trigger event adding ad content that interface is triggered time, determine to be added wide
Whether accuse the ad data size of content less than preset data threshold value；
If the ad data size of ad content to be added is less than preset data threshold value, then in the advertisement will added
Hold the ad content being labeled as presets, the presets of described ad content and correspondence is added to described local data
In storehouse, based on described local data base perform described by from local data base obtain advertisement form be described presets
Ad content is defined as the operation of ad content to be pushed.
In one embodiment, method may also include that
Determine whether to receive and the trigger event arranging advertisement form that interface is triggered is set by advertisement；
If received, the trigger event arranging advertisement form that interface is triggered is set by advertisement, then according to trigger event
Determine the advertisement form of ad content, the presets of described ad content and correspondence is added to described local data base
In, based on described local data base perform described by from local data base obtain advertisement form be the wide of described presets
Accuse content and be defined as the operation of ad content to be pushed.
So far, the said method that disclosure embodiment provides, it is possible to achieve push away according to the present access network of mobile device
Send advertisement, it is to avoid push the bigger advertisement of consumed flow when mobile device accesses charge network and then cause the invalid of advertisement
The problem pushed, but also user can be avoided unconsciously to download the big advertisement of consumed flow under charge network and to user
Flow cause the problem of unnecessary waste, optimize user and use the experience of mobile device.
Specifically how to carry out advertisement pushing, refer to subsequent embodiment.
With specific embodiment, the technical scheme that disclosure embodiment provides is described below.
Fig. 2 is the flow chart according to the advertisement sending method shown in an exemplary embodiment one；The present embodiment utilizes these public affairs
Open the said method that embodiment provides, how to determine that with advertising push service device the ad content of propelling movement is illustrative,
As in figure 2 it is shown, comprise the steps:
In step 201, from ad content request message, resolve the network type of mobile device present access network, hold
Row step 202 and step 204.
In step 202., if the network type of mobile device present access network is the first preset kind, it is determined that need
The ad content of presets to be pushed.
In one embodiment, the first preset kind is for representing the carrier network according to charge on traffic, such as: 2G/3G/
The communication networks such as 4G.
In one embodiment, presets is for representing the advertising that consumed flow is little, such as: Advertising Copy etc. H5 page
The advertising that interview is asked is such as: the advertisement of spreading its tail in the application such as microblogging, banner in the application such as microblogging, browser, logical
Hurdle advertisement, advertisement bar etc..
In one embodiment, corresponding with the advertisement that default shape is tried the is advertisement of non-presets, i.e. consumed flow are relatively
Big advertisement, the such as advertisement form such as animated advertising, video ads.
In step 203, the ad content that advertisement form is presets obtained from local data base is defined as
Ad content to be pushed.
In one embodiment, local data base can store the advertisement link of every advertisement and the advertisement form of correspondence.
In one embodiment, advertising push service device can according to the network type of mobile device present access network determine want
The ad content pushed；In another embodiment, in advertising push service device also can determine advertisement according to the APP wanting advertisement
Holding, the ad content that such as application of wechat, microblogging is pushed also differs, and advertising push service device can disappear in ad content request
Resolving in breath obtains wanting the APP of advertisement to identify.
In step 204, if the network type of mobile device present access network is the second preset kind, then will be from this
The ad content obtained according to advertisement priority in ground data base is defined as ad content to be pushed.
In one embodiment, the second preset kind represents free Radio Access Network, such as WIFI network.
In one embodiment, if the network type of present access network is the second preset kind, then can local data base
According to advertisement priority obtain ad content be defined as ad content to be pushed.
In another embodiment, for different APP, the priority of ad content to be pushed may differ, such as:
When opening Semen setariae shop applications, Semen setariae shop may preferentially push the ad content that Semen setariae is relevant, therefore advertisement pushing clothes
Ad content in local data base can be transmitted to shifting according to priority by business device according to wanting the APP of advertisement content
Dynamic equipment pushes.
In the present embodiment, by being the first preset kind at the network type of mobile device present access network, such as charge
Carrier network time, to mobile device push presets advertisement, such as H5 page access advertisement, user can be increased and check
The probability of advertisement, increases advertisement pushing effect, and the flow of H5 page access advertisement consumes low, can avoid user's
Flow causes substantial amounts of waste；Additionally, by when mobile device present access network is the second preset kind, can be according to extensively
Accuse priority and obtain the ad content pushed, it is achieved that the preferential advertisement showing high priority.
Fig. 3 A is the flow chart according to a kind of labelling advertisement form shown in an exemplary embodiment two；The present embodiment utilizes
With advertising push service device, how the said method that disclosure embodiment provides, determine that labelling advertisement form carries out exemplary theory
Bright, as shown in Figure 3A, comprise the steps:
In step 301, determine whether the ad data size of ad content is less than preset data threshold value, if in advertisement
The ad data size held less than preset data threshold value, then performs step 302, if the ad data size of ad content is less than
Preset data threshold value, then perform step 303.
In one embodiment, owing to when the network type of mobile device present access network is the first preset kind, moving
Dynamic operator will carry out charging according to network traffics, and when the flow that ad content is consumed is bigger, user is likely to not check
Ad content, in order to avoid the invalid input of advertisement, can the network type of mobile device present access network be first preset
During type, advertisement size of data is less than the advertisement of the presets of preset data threshold value.
In one embodiment, preset data threshold value can be empirical value, such as a 1MB.In one embodiment, present count
Can obtain according to user's statistical data of magnanimity voluntarily with the provider of advertising push service device according to threshold value.
In step 302, ad content is labeled as the ad content of presets.
In one embodiment, the presets of ad content and correspondence can be added to local data base, in order to base
Perform to be defined as waiting to push away by the ad content that advertisement form is presets obtained from local data base in local data base
The operation of the ad content sent.
In step 303, ad content is labeled as the ad content of non-presets.
Fig. 3 B is the flow chart according to another the labelling advertisement form shown in an exemplary embodiment three；The present embodiment profit
With advertising push service device, how the said method provided by disclosure embodiment, determine that labelling advertisement form carries out exemplary theory
Bright, as shown in Figure 3 B, comprise the steps:
In step 311, it is determined whether receive and the triggering thing arranging advertisement form that interface is triggered is set by advertisement
Part, arranges, by advertisement, the trigger event arranging advertisement form that interface is triggered if received, then performs step 312, if
It is not received by arranging, by advertisement, the trigger event arranging advertisement form that interface is triggered, performs step 313.
In one embodiment, when inputting new advertisement to be thrown in advertising push service device, can be directly in advertisement
Interface is set advertisement form is set.
In step 312, the advertisement form of ad content is determined according to trigger event.
In one embodiment, if the advertisement form of user setup ad content is the flow consumption such as H5 page ad formats
Little advertisement form, can the advertisement form of direct labelling ad content be the most also presets；In another embodiment, if used
It is that the flow such as APP downloaded forms consumes big advertisement form that family arranges the advertisement form of ad content, the most also can directly labelling wide
The advertisement form accusing content is non-presets.
In step 313, the ad data size according to ad content determines the advertisement form of ad content.
In one embodiment, determine that the advertisement form of ad content can be found in figure according to the ad data size of ad content
The description of 3A embodiment, repeats no more here.
In the present embodiment, when the AD tagged advertisement form for introducing, can be according to the size of data mark of ad content
Note advertisement form, it is also possible to labelling advertisement form is set according to user, it is achieved that by multiple method labelling advertisement form, have
It is beneficial to realize advertising push service device and pushes more suitably advertisement according to the network type of the present access network of mobile device
Content, increases advertisement pushing effect.
Fig. 4 is the flow chart according to the advertisement sending method shown in an exemplary embodiment four；This advertisement sending method can
With application on the mobile apparatus, show according to as a example by the network type advertisement content of present access network by mobile device
Example illustrates, as shown in Figure 4, comprises the following steps:
In step 401, the network type of mobile device present access network is determined.
In one embodiment, the system interface of mobile device, such as Andriod system interface can be called, determine movement
The network type of equipment present access network.
In one embodiment, the network type of mobile device present access network can be the first preset kind, such as movement
The carrier network that operator provides, the communication network such as 2G/3G/4G；In another embodiment, mobile device present access network
Network type can be the second preset kind, such as WIFI network.
In step 402, ad content request message is sent to advertising push service device.
In one embodiment, ad content request message carries the network type of mobile device present access network.
In step 403, when receiving the ad content that advertising push service device returns according to network type, advertisement
Content.
In the present embodiment, it is possible to achieve according to the present access network advertisement of mobile device, it is to avoid set mobile
The standby problem of invalid propelling movement pushing consumed flow bigger advertisement when accessing charge network and then causing advertisement, but also permissible
User is avoided unconsciously to download the big advertisement of consumed flow under charge network and the flow of user is caused unnecessary wave
The problem taken, optimizes user and uses the experience of mobile device.
Fig. 5 is the block diagram according to a kind of advertisement pushing device shown in an exemplary embodiment, applies on the mobile apparatus,
As it is shown in figure 5, advertisement pushing device includes:
First receiver module 510, is configured to receive the ad content request message that mobile device sends, and ad content please
Seek the network type carrying mobile device present access network in message；
First determines module 520, is configured to the ad content according to the first receiver module 510 receives and asks in message
The network type of the mobile device present access network carried, determines ad content to be pushed；
First sending module 530, is configured to send first to mobile device and determines the ad content that module 520 determines.
Fig. 6 is the block diagram according to the another kind of advertisement pushing device shown in an exemplary embodiment, applies in advertisement pushing
On server, as shown in Figure 6, on the basis of above-mentioned embodiment illustrated in fig. 5, in one embodiment, first determines that module 520 can
Including:
Analyzing sub-module 521, is configured to resolve from the ad content request message that the first receiver module receives move
The network type of dynamic equipment present access network；
First determines submodule 522, if being configured to analyzing sub-module 521 to determine mobile device present access network
Network type is the first preset kind, it is determined that needing to push the ad content of presets, the first preset kind is used for representing
Carrier network according to charge on traffic；
Obtain submodule 523, if being configured to first to determine that submodule 522 determines mobile device present access network
Network type is the first preset kind, then by true for the ad content that advertisement form is presets of acquisition from local data base
It is set to ad content to be pushed.
In one embodiment, device may also include that
Acquisition module 540, if being configured to first to determine that submodule 522 determines the net of mobile device present access network
Network type is the second preset kind, then be defined as waiting to push away by the ad content obtained according to advertisement priority from local data base
The ad content sent, the second preset kind represents free Radio Access Network.
In one embodiment, device may also include that
Second determines module 550, is configured as receiving and adds ad content by what advertisement added that interface triggers
During trigger event, determine that whether the ad data size of ad content to be added is less than preset data threshold value；
Mark module 560, if being configured to second to determine that module 550 determines the ad data of ad content to be added
Size is less than preset data threshold value, then the ad content that will add is labeled as the ad content of presets, by ad content
And the presets of correspondence adds to local data base, obtaining submodule will be from local data based on local data base execution
The ad content that advertisement form is presets obtained in storehouse is defined as the operation of ad content to be pushed.
In one embodiment, device may also include that
Second receiver module 570, is configured to determine whether to receive and arranges advertisement by what advertisement arranged that interface triggers
The trigger event of form；
3rd determines module 580, determines to receive and arranges interface if being configured to the second receiver module 570 by advertisement
The trigger event arranging advertisement form triggered, then determine the advertisement form of ad content, by ad content according to trigger event
And the presets of correspondence adds to local data base, obtaining submodule will be from local data based on local data base execution
The ad content that advertisement form is presets obtained in storehouse is defined as the operation of ad content to be pushed.
Fig. 7 is the block diagram according to another the advertisement pushing device shown in an exemplary embodiment, applies in mobile device
On, as it is shown in fig. 7, advertisement pushing device includes:
Network type determines module 710, is configured to determine that the network type of mobile device present access network；
Second sending module 720, is configured to send ad content request message, ad content to advertising push service device
Request message carries the network type of the mobile device present access network that network type determines that module 710 determines；
Pushing module 730, is configured as receiving the advertisement that advertising push service device sends according to the second sending module 720
During the ad content that the network type carried in content request message returns, export ad content.
Fig. 8 is the block diagram according to the another kind of advertisement pushing device shown in an exemplary embodiment, as shown in Figure 8, upper
On the basis of stating embodiment illustrated in fig. 7, in one embodiment, network type determines that module 710 includes:
Second determines submodule 711, is configured to calling system interface, determines mobile device present access network
Network type.
In said apparatus, the function of modules and the process that realizes of effect specifically refer to corresponding step in said method
Realize process, do not repeat them here.
For device embodiment, owing to it corresponds essentially to embodiment of the method, so relevant part sees method in fact
The part executing example illustrates.Device embodiment described above is only schematically, wherein illustrates as separating component
Unit can be or may not be physically separate, the parts shown as unit can be or may not be
Physical location, i.e. may be located at a place, or can also be distributed on multiple NE.Can be according to the actual needs
Select some or all of module therein to realize the purpose of disclosure scheme.Those of ordinary skill in the art are not paying wound
In the case of the property made work, i.e. it is appreciated that and implements.
Fig. 9 is according to a kind of block diagram being applicable to advertisement pushing device shown in an exemplary embodiment.Such as, device
900 can be mobile device, such as: smart mobile phone, panel computer.
With reference to Fig. 9, device 900 can include following one or more assembly: processes assembly 902, memorizer 904, power supply
Assembly 906, multimedia groupware 908, audio-frequency assembly 910, the interface 912 of input/output (I/O), sensor cluster 914, and
Communications component 916.
Process assembly 902 and generally control the integrated operation of device 900, such as with display, call, data communication, phase
The operation that machine operation and record operation are associated.Treatment element 902 can include that one or more processor 920 performs to refer to
Order, to complete all or part of step of above-mentioned method.Additionally, process assembly 902 can include one or more module, just
Mutual in process between assembly 902 and other assemblies.Such as, processing component 902 can include multi-media module, many to facilitate
Media component 908 and process between assembly 902 mutual.
Memorizer 904 is configured to store various types of data to support the operation at equipment 900.Showing of these data
Example includes any application program for operation on device 900 or the instruction of method, message, picture etc..Memorizer 904 is permissible
Realized, such as static RAM by any kind of volatibility or non-volatile memory device or combinations thereof
(SRAM), Electrically Erasable Read Only Memory (EEPROM), Erasable Programmable Read Only Memory EPROM (EPROM), able to programme
Read only memory (PROM), read only memory (ROM), magnetic memory, flash memory, disk or CD.
The various assemblies that power supply module 906 is device 900 provide electric power.Electric power assembly 906 can include power management system
System, one or more power supplys, and other generate, manage and distribute, with for device 900, the assembly that electric power is associated.
The screen of one output interface of offer that multimedia groupware 908 is included between device 900 and user.Real at some
Executing in example, screen can include liquid crystal display (LCD) and touch panel (TP).If screen includes touch panel, screen can
To be implemented as touch screen, to receive the input signal from user.Touch panel include one or more touch sensor with
Gesture on sensing touch, slip and touch panel.Touch sensor can not only sense touch or the border of sliding action, and
And also detect and touch or persistent period that slide is relevant and pressure.In certain embodiments, multimedia groupware 908 includes
One front-facing camera and/or post-positioned pick-up head.When equipment 900 is in operator scheme, during such as screening-mode or video mode, front
Put photographic head and/or post-positioned pick-up head can receive outside multi-medium data.Each front-facing camera and post-positioned pick-up head can
To be a fixing optical lens system or there is focal length and optical zoom ability.
Audio-frequency assembly 910 is configured to output and/or input audio signal.Such as, audio-frequency assembly 910 includes a Mike
Wind (MIC), when device 900 is in operator scheme, during such as call model, logging mode and speech recognition mode, mike is joined
It is set to receive external audio signal.The audio signal received can be further stored at memorizer 904 or via communication set
Part 916 sends.In certain embodiments, audio-frequency assembly 910 also includes a speaker, is used for exporting audio signal.
I/O interface 912 provides interface for processing between assembly 902 and peripheral interface module, above-mentioned peripheral interface module can
To be keyboard, put striking wheel, button etc..These buttons may include but be not limited to: home button, volume button, start button and lock
Set button.
Sensor cluster 914 includes one or more sensor, for providing the state of various aspects to comment for device 900
Estimate.Such as, what sensor cluster 914 can detect equipment 900 opens/closed mode, the relative localization of assembly, such as assembly
For display and the keypad of device 900, sensor cluster 914 can also detect device 900 or the position of 900 1 assemblies of device
Put change, the presence or absence that user contacts, device 900 orientation or acceleration/deceleration and the temperature of device 900 with device 900
Change.Sensor cluster 914 can include proximity transducer, is configured to when not having any physical contact near detection
The existence of object.Sensor cluster 914 can also include optical sensor, and such as CMOS or ccd image sensor, being used for should in imaging
Use middle use.In certain embodiments, this sensor cluster 914 can also include acceleration transducer, gyro sensor, magnetic
Sensor, distance-sensor, pressure transducer or temperature sensor.
Communications component 916 is configured to facilitate the communication of wired or wireless mode between device 900 and other equipment.Device
900 can access wireless network based on communication standard, such as WIFI, 2G or 3G, or combinations thereof.An exemplary enforcement
In example, communication component 916 receives the broadcast singal from external broadcasting management system or broadcast related information via broadcast channel.
In one exemplary embodiment, communication component 916 also includes near-field communication (NFC) module, to promote junction service.Such as,
Can be based on RF identification (RFID) technology in NFC module, Infrared Data Association (IrDA) technology, ultra broadband (UWB) technology, bluetooth
(BT) technology and other technologies realize.
In the exemplary embodiment, device 900 can be by one or more application specific integrated circuits (ASIC), numeral letter
Number processor (DSP), digital signal processing appts (DSPD), PLD (PLD), field programmable gate array
(FPGA), controller, microcontroller, microprocessor or other electronic components realize, be used for performing above-mentioned advertisement sending method, bag
Include:
Determine the network type of mobile device present access network；Send ad content request to advertising push service device to disappear
Breath, carries the network type of mobile device present access network in ad content request message；When receiving advertising push service
During the ad content that device returns according to network type, export ad content.
In the exemplary embodiment, a kind of non-transitory computer-readable recording medium including instruction, example are additionally provided
As included the memorizer 904 of instruction, above-mentioned instruction can have been performed said method by the processor 920 of device 900.Such as,
Non-transitory computer-readable recording medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk and light
Data storage device etc..
Figure 10 is according to a kind of block diagram being applicable to advertisement pushing device shown in an exemplary embodiment.Such as, device
1000 can be advertising push service device.
With reference to Figure 10, device 1000 includes processing assembly 1022, and it farther includes one or more processor, Yi Jiyou
Memory resource representated by memorizer 1032, can such as be applied journey by the instruction of the execution of processing component 1022 for storage
Sequence.In memorizer 1032 storage application program can include one or more each corresponding to one group instruction mould
Block.It is configured to perform instruction additionally, process assembly 1022, to perform above-mentioned advertisement sending method, including:
Receive the ad content request message that mobile device sends, ad content request message carries mobile device and works as
The network type of front access network；According to the network type of mobile device present access network, determine ad content to be pushed；
Ad content is sent to mobile device.
Device 1000 can also include a power supply module 1026 be configured to perform device 1000 power management, one
Wired or wireless network interface 1050 is configured to be connected to device 1000 network, and input and output (I/O) interface
1058.Device 1000 can operate based on the operating system being stored in memorizer 1032, such as Windows ServerTM, Mac
OS XTM, UnixTM, LinuxTM, FreeBSDTM or similar.
In the exemplary embodiment, a kind of non-transitory computer-readable recording medium including instruction, example are additionally provided
As included the memorizer 1032 of instruction, above-mentioned instruction can have been performed said method by the process assembly 1022 of device 1000.
Such as, non-transitory computer-readable recording medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk
With optical data storage devices etc..
A kind of non-transitory computer-readable recording medium, when the instruction in storage medium is by mobile terminal/service end
When processor performs so that server has been able to carry out said method.
Those skilled in the art, after considering description and putting into practice disclosure disclosed herein, will readily occur to its of the disclosure
Its embodiment.The application is intended to any modification, purposes or the adaptations of the disclosure, these modification, purposes or
Person's adaptations is followed the general principle of the disclosure and includes the undocumented common knowledge in the art of the disclosure
Or conventional techniques means.Description and embodiments is considered only as exemplary, and the true scope of the disclosure and spirit are by following
Claim is pointed out.
It should be appreciated that the disclosure is not limited to precision architecture described above and illustrated in the accompanying drawings, and
And various modifications and changes can carried out without departing from the scope.The scope of the present disclosure is only limited by appended claim.
Claims (16)
1. an advertisement sending method, it is characterised in that applying on advertising push service device, described method includes:
Receive the ad content request message that mobile device sends, described ad content request message carries described movement and sets
The network type of standby present access network；
According to the network type of described mobile device present access network, determine ad content to be pushed；
Ad content is sent to described mobile device.
Method the most according to claim 1, it is characterised in that the described net according to described mobile device present access network
Network type, determines ad content to be pushed, including:
The network type of mobile device present access network is resolved from described ad content request message；
If the network type of described mobile device present access network is the first preset kind, it is determined that need to push and preset shape
The ad content of formula, described first preset kind is for representing the carrier network according to charge on traffic；
The ad content that advertisement form is described presets obtained from local data base is defined as advertisement to be pushed
Content.
Method the most according to claim 2, it is characterised in that described method also includes:
If the network type of described mobile device present access network is the second preset kind, then will press from local data base
The ad content obtained according to advertisement priority is defined as ad content to be pushed, and described second preset kind represents free nothing
Line access network.
Method the most according to claim 2, it is characterised in that described method also includes:
Determine that whether the ad data size of ad content is less than preset data threshold value；
If the ad data size of ad content is less than described preset data threshold value, then ad content is labeled as described presetting
The ad content of form, adds the presets of described ad content and correspondence to described local data base, based on institute
State local data base and perform described by true for the ad content that advertisement form is described presets obtained from local data base
It is set to the operation of ad content to be pushed.
Method the most according to claim 2, it is characterised in that described method also includes:
Determine whether to receive and the trigger event arranging advertisement form that interface is triggered is set by advertisement；
If received, the trigger event arranging advertisement form that interface is triggered is set by advertisement, then according to described trigger event
Determine the advertisement form of ad content, the presets of described ad content and correspondence is added to described local data base
In, based on described local data base perform described by from local data base obtain advertisement form be the wide of described presets
Accuse content and be defined as the operation of ad content to be pushed.
6. an advertisement sending method, it is characterised in that on the mobile apparatus, described method includes in application:
Determine the network type of described mobile device present access network；
Send ad content request message to advertising push service device, described ad content request message carries described movement
The network type of equipment present access network；
When receiving the ad content that described advertising push service device returns according to described network type, export in described advertisement
Hold.
Method the most according to claim 6, it is characterised in that the described net determining described mobile device present access network
Network type, including:
By calling system interface, determine the network type of described mobile device present access network.
8. an advertisement pushing device, it is characterised in that applying on advertising push service device, described device includes:
First receiver module, is configured to receive the ad content request message that mobile device sends, and described ad content is asked
Message carries the network type of described mobile device present access network；
First determines module, is configured to ask to take in message according to the described ad content that described first receiver module receives
The network type of the described mobile device present access network of band, determines ad content to be pushed；
First sending module, is configured in described mobile device transmission described first determines the described advertisement that module determines
Hold.
Device the most according to claim 8, it is characterised in that described first determines that module includes:
Analyzing sub-module, is configured to resolve from the described ad content request message that described first receiver module receives move
The network type of dynamic equipment present access network；
First determines submodule, if being configured to described analyzing sub-module to determine the net of described mobile device present access network
Network type is the first preset kind, it is determined that need to push the ad content of presets, and described first preset kind is used for table
Show the carrier network according to charge on traffic；
Obtain submodule, if being configured to described first to determine that submodule determines the net of described mobile device present access network
Network type is the first preset kind, then the ad content that advertisement form is described presets that will obtain from local data base
It is defined as ad content to be pushed.
Device the most according to claim 9, it is characterised in that described device also includes:
Acquisition module, if being configured to described first to determine that submodule determines the network of described mobile device present access network
Type is the second preset kind, then be defined as waiting to push by the ad content obtained according to advertisement priority from local data base
Ad content, described second preset kind represents free Radio Access Network.
11. devices according to claim 9, it is characterised in that described device also includes:
Second determines module, is configured to determine that whether the ad data size of ad content is less than preset data threshold value；
Mark module, if being configured to described second to determine that module determines that the ad data size of ad content is less than described pre-
If data threshold, then ad content is labeled as the ad content of described presets, and by described ad content and correspondence
Presets add in described local data base, described acquisition submodule based on described local data base perform described will be from
The ad content that advertisement form is described presets obtained in local data base is defined as the behaviour of ad content to be pushed
Make.
12. devices according to claim 9, it is characterised in that described device also includes:
Second receiver module, is configured to determine whether to receive and arranges touching of advertisement form by what advertisement arranged that interface triggers
The event of sending out；
3rd determines module, if be configured to described second receiver module determine receive by advertisement arrange interface trigger
The trigger event of advertisement form is set, then determines the advertisement form of ad content according to described trigger event, and by described advertisement
The presets of content and correspondence adds to described local data base, and described acquisition submodule is based on described local data base
Perform described by from local data base obtain the ad content that advertisement form is described presets be defined as to be pushed
The operation of ad content.
13. 1 kinds of advertisement pushing devices, it is characterised in that on the mobile apparatus, described device includes in application:
Network type determines module, is configured to determine that the network type of described mobile device present access network；
Second sending module, is configured to send ad content request message to advertising push service device, and described ad content please
Seek the network type carrying the described mobile device present access network that described network type determines that module determines in message；
Pushing module, be configured as receiving described advertising push service device according to described second sending module send described extensively
When accusing the ad content of the described network type return that content request message is carried, export described ad content.
14. devices according to claim 13, it is characterised in that described network type determines that module includes:
Second determines submodule, is configured to calling system interface, determines the net of described mobile device present access network
Network type.
The device of 15. 1 kinds of advertisement pushings, it is characterised in that applying on advertising push service device, described device includes:
Processor；
For storing the memorizer of processor executable；
Wherein, described processor is configured to:
Receive the ad content request message that mobile device sends, described ad content request message carries described movement and sets
The network type of standby present access network；
According to the network type of described mobile device present access network, determine ad content to be pushed；
Ad content is sent to described mobile device.
The device of 16. 1 kinds of advertisement pushings, it is characterised in that on the mobile apparatus, described device includes in application:
Processor；
For storing the memorizer of processor executable；
Wherein, described processor is configured to:
Determine the network type of described mobile device present access network；
Send ad content request message to advertising push service device, described ad content request message carries described movement
The network type of equipment present access network；
When receiving the ad content that described advertising push service device returns according to described network type, export in described advertisement
Hold.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610682990.0A CN106331076A (en) | 2016-08-17 | 2016-08-17 | Advertisement push method and apparatus |
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|---|---|---|---|
| CN201610682990.0A CN106331076A (en) | 2016-08-17 | 2016-08-17 | Advertisement push method and apparatus |
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Application publication date: 20170111 |