CN114500427B - Advertisement message sending method, equipment and computer readable medium in chat group - Google Patents
Advertisement message sending method, equipment and computer readable medium in chat group Download PDFInfo
- Publication number
- CN114500427B CN114500427B CN202111658547.7A CN202111658547A CN114500427B CN 114500427 B CN114500427 B CN 114500427B CN 202111658547 A CN202111658547 A CN 202111658547A CN 114500427 B CN114500427 B CN 114500427B
- Authority
- CN
- China
- Prior art keywords
- advertisement
- user
- chat group
- advertisement message
- message
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Active
Links
- 238000000034 method Methods 0.000 title claims abstract description 45
- 230000006870 function Effects 0.000 claims description 41
- 230000002452 interceptive effect Effects 0.000 claims description 41
- 230000003993 interaction Effects 0.000 claims description 24
- 230000009191 jumping Effects 0.000 claims description 3
- 230000002829 reductive effect Effects 0.000 abstract description 5
- 238000004590 computer program Methods 0.000 description 13
- 238000010586 diagram Methods 0.000 description 8
- 230000003287 optical effect Effects 0.000 description 6
- 238000005516 engineering process Methods 0.000 description 5
- 230000008859 change Effects 0.000 description 3
- 238000004891 communication Methods 0.000 description 3
- 230000000694 effects Effects 0.000 description 3
- 230000008569 process Effects 0.000 description 3
- 230000000670 limiting effect Effects 0.000 description 2
- 230000000644 propagated effect Effects 0.000 description 2
- 239000004065 semiconductor Substances 0.000 description 2
- 101150053844 APP1 gene Proteins 0.000 description 1
- 101100189105 Homo sapiens PABPC4 gene Proteins 0.000 description 1
- 102100039424 Polyadenylate-binding protein 4 Human genes 0.000 description 1
- 230000006399 behavior Effects 0.000 description 1
- 230000005540 biological transmission Effects 0.000 description 1
- 239000000835 fiber Substances 0.000 description 1
- 238000007667 floating Methods 0.000 description 1
- 239000004973 liquid crystal related substance Substances 0.000 description 1
- 239000013307 optical fiber Substances 0.000 description 1
- 238000003825 pressing Methods 0.000 description 1
- 230000002441 reversible effect Effects 0.000 description 1
- 230000003068 static effect Effects 0.000 description 1
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
- H04L51/046—Interoperability with other network applications or services
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/06—Message adaptation to terminal or network requirements
- H04L51/063—Content adaptation, e.g. replacement of unsuitable content
Landscapes
- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The application provides a method, equipment and a computer readable medium for sending advertisement messages in a chat group. For the first user who wants to issue the advertisement message, only the advertisement content information corresponding to the advertisement message needs to be preset, the device can automatically generate the corresponding advertisement message according to the advertisement content information and automatically send the corresponding advertisement message when the preset condition is met, and editing and sending operations do not need to be repeatedly executed, so that the operation of advertisement issue can be simplified, and the labor cost is reduced.
Description
Technical Field
The present application relates to the field of information technologies, and in particular, to a method, an apparatus, and a computer readable medium for sending advertisement messages in a chat group.
Background
With the development of information technology and electronic commerce technology, the channels and modes of people for carrying out transactions on the internet are increased, wherein a differential merchant is a new electronic commerce mode formed by using social software as a tool for constructing a transaction channel.
In this e-commerce mode, some operators may use the chat group function in instant messaging software to build a chat group consisting of their own customer groups, and facilitate transactions by distributing various types of advertising messages for marketing in the chat group. For example, after creating the chat group, the operator may issue preferential information of various commodities in the group, so that other users in the group perform commodity purchasing after seeing the preferential information.
For operators, when various types of preferential information are released in the chat group, editing of the information is needed to be completed in the form of common chat information, and the information is sent. When the method needs to periodically repeat one piece or periodically and circularly release a plurality of pieces of preferential information, operators need to select the preferential information to be released, then repeatedly carry out message editing operations such as pasting, copying and the like for a plurality of times to finish the editing of the message, and the time interval for sending the message is actively controlled to realize the effect of periodically and repeatedly releasing or circularly releasing, so that the method has the advantages of complex overall operation and higher labor cost.
Disclosure of Invention
An object of the present application is to provide a method, apparatus and computer readable medium for sending advertisement messages in chat groups.
To achieve the above object, some embodiments of the present application provide a method for sending advertisement messages in a chat group, the method comprising:
Acquiring advertisement content information set by a first user;
generating advertisement information according to the advertisement content information;
and when the preset condition is met, controlling the second user to send the advertisement message in the chat group.
Some embodiments of the present application also provide an advertising message sending device within a chat group, wherein the device comprises a memory for storing computer program instructions and a processor for executing the computer program instructions, wherein the computer program instructions, when executed by the processor, trigger the device to perform an advertising message sending method within the chat group.
In addition, some embodiments of the present application provide a computer readable medium having stored thereon computer program instructions executable by a processor to implement a method of advertising messaging within the chat group.
In the advertisement message sending scheme in the chat group provided by the embodiment of the application, the advertisement content information set by the first user can be obtained, the advertisement message is generated according to the advertisement content information, and then when the preset condition is met, the second user is controlled to send the advertisement message in the chat group. For the first user who wants to issue the advertisement message, only the advertisement content information corresponding to the advertisement message needs to be preset, the device can automatically generate the corresponding advertisement message according to the advertisement content information and automatically send the corresponding advertisement message when the preset condition is met, and editing and sending operations do not need to be repeatedly executed, so that the operation of advertisement issue can be simplified, and the labor cost is reduced.
Drawings
Other features, objects and advantages of the present application will become more apparent upon reading of the detailed description of non-limiting embodiments, made with reference to the accompanying drawings in which:
Fig. 1 is a process flow diagram of a method for sending advertisement messages in a chat group according to an embodiment of the present application;
FIG. 2 is an interactive schematic diagram of a group advertisement application implementing advertisement distribution using the solution provided by an embodiment of the present application;
FIG. 3 is a schematic diagram of a device for implementing a method for sending advertisement messages in a chat group according to an embodiment of the application;
the same or similar reference numbers in the drawings refer to the same or similar parts.
Detailed Description
For the purpose of making the objects, technical solutions and advantages of the embodiments of the present application more apparent, the technical solutions of the embodiments of the present application will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present application, and it is apparent that the described embodiments are some embodiments of the present application, but not all embodiments of the present application. All other embodiments, which can be made by those skilled in the art based on the embodiments of the application without making any inventive effort, are intended to be within the scope of the application.
In one exemplary configuration of the application, the terminal, the devices of the services network each include one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include volatile memory in a computer-readable medium, random Access Memory (RAM) and/or nonvolatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of computer-readable media.
Computer-readable media include both permanent and non-permanent, removable and non-removable media, and information storage may be implemented by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape storage or other magnetic storage devices, or any other non-transmission medium which can be used to store information that can be accessed by a computing device.
The embodiment of the application provides an advertisement message sending method in a chat group, which comprises the steps of obtaining advertisement content information set by a first user, generating advertisement messages according to the advertisement content information, and controlling a second user to send the advertisement messages in the chat group when preset conditions are met. For the first user who wants to issue the advertisement message, only the advertisement content information corresponding to the advertisement message needs to be preset, the device can automatically generate the corresponding advertisement message according to the advertisement content information and automatically send the corresponding advertisement message when the preset condition is met, and editing and sending operations do not need to be repeatedly executed, so that the operation of advertisement issue can be simplified, and the labor cost is reduced.
In a practical scenario, the execution subject of the method may be a user equipment or a device formed by integrating the user equipment and a network device through a network. The data processing and storing related part in the scheme can be realized locally in the user equipment, or can be realized in the network equipment and the processing result is provided to the user equipment through a network, for example, the processing of generating the advertisement message according to the advertisement content information, the judging processing of whether the advertisement message meets the preset condition or not, and the like can be finished in the network equipment, and the processing result is returned to the local equipment after the processing is finished. The interaction related part is needed to be realized by the user equipment, such as displaying related interface content to the user, acquiring related interaction information based on the interaction operation of the user, and the like, which can be realized by the user equipment based on various input or output devices.
The user equipment comprises, but is not limited to, various terminal equipment such as a computer, a mobile phone, a tablet computer and the like, and an input or output device of the user equipment can comprise a touch screen, a mouse, a keyboard, a display, various sensors and the like; the network device includes, but is not limited to, an implementation such as a network host, a single network server, a set of multiple network servers, or a set of computers based on cloud computing. Here, the Cloud is composed of a large number of hosts or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual computer composed of a group of loosely coupled computer sets.
Fig. 1 shows a process flow of an advertisement message sending method in a chat group according to an embodiment of the present application, which at least includes the following processing steps:
Step S101, advertisement content information set by a first user is acquired. The first user is a user who needs to issue an advertisement in the chat group, and the advertisement content information includes specific text content of the advertisement, for example, a picture, text, video and the like of the advertisement.
The first user may set advertisement content information to be released in various ways. In the embodiment of the application, the mode of setting the advertisement content information at least comprises an internal advertisement data source or an external advertisement data source, wherein the internal advertisement data source is an advertisement data source corresponding to the chat group, and is carried by an instant messaging application providing a group chat function, for example, an applet, an advertisement management module and the like in the instant messaging application providing the group chat function, and a first user can directly enter a setting page through a corresponding function entry in the instant messaging application and set the advertisement content information in the setting page. The external advertisement data source is an advertisement data source unrelated to the instant messaging application providing the group chat function, and can be provided by a third party, such as a branded advertisement database provided by a particular vendor, an advertisement database created by the first user, or an advertisement database of other third party applications, etc.
Therefore, when the advertisement content information set by the first user is acquired, the advertisement content information added by the first user in the internal advertisement data source corresponding to the chat group can be acquired. For example, the user a may open a setting page of an advertisement in the instant messaging application APP1 of the chat group, and add the text content of a certain advertisement to the setting page. For example, the user a may also start an applet management interface in the chat group instant messaging application, select and start an advertisement application applet for implementing the advertisement setting function in the applet management interface, and then add the text content of a certain advertisement in the program interface of the advertisement application applet.
In other embodiments of the present application, advertising content information may also be obtained from an external advertising data source. Wherein the external advertisement data source is set by the first user, for example, the first user can designate an advertisement database of a certain third party application as the external advertisement data source in the instant messaging application providing the group chat function, so that the device can automatically acquire advertisement content information from the advertisement database DB1 of the third party application when needed.
When the first user sets the external advertisement data source, in addition to specifying a specific external advertisement data source, the first user may set a range of advertisement content information that may be acquired in the external advertisement data source, for example, after specifying the advertisement database DB1 of a certain third party application as the external advertisement data source, the first user may further specify a plurality of specific pieces of advertisement content information, such as ad_info1 to ad_info5, among all the advertisement content information in the advertisement database DB1, as an acquisition range of the advertisement content information. Thus, when the apparatus acquires advertisement content information from the external advertisement data source (advertisement database DB 1), it selects five pieces of advertisement content information, namely, designated ad_infox1 to ad_infox5, without acquiring other advertisement content information. In addition, when the first user sets the external advertisement data source, advertisement content information can be added to the appointed external advertisement data source at the same time, so that personalized advertisement content setting is realized.
In some embodiments of the present application, the first user may also set the advertisement content information in the interactive interface of the chat group in a more convenient manner. For example, a trigger character may be preset, and when the device detects a trigger character entered by the user in the message edit box of the chat group interactive interface, the setting of the advertisement content information may be completed based on the input content associated with the trigger characters. For example, the trigger character may be set to "#", etc., and the first user may edit and send the following in the chat group: "# true fragrance-! The XX coffee 10-element purchase, clicking on the link xxxxxxxxxxx', as the device detects the trigger character "#", can automatically add the subsequent content of the trigger character as advertisement content information to the internal advertisement data source corresponding to the chat group. Or the input content may be setting information of an external advertisement data source, for example, the first user may edit and send the following content in the chat group: the "abc.edf.cef/fes/gges/a" content "abc.edf.cef/fes/gges/a" following the trigger character can be set as an access address of an external advertisement data source because the device detects the trigger character "x", so that the device can automatically acquire advertisement content information from the external advertisement data source corresponding to the access address.
And step S102, generating an advertisement message according to the advertisement content information. The advertisement content information includes advertisement specific document content, and because the actual advertisement release form is released in the chat group in the form of group message, the advertisement specific document content needs to be generated into the advertisement message in the form of group message. Wherein the advertisement message supports various forms of rich text, pictures, videos, and the like.
In order to make the generated advertisement message attract more attention of users and achieve better advertisement popularization effect, the first user can pre-configure a generation template of the advertisement message, so that the device can automatically adjust the layout form of each element according to specific elements contained in advertisement content information, such as automatically adjusting the size, color and interval of characters, the relative position of pictures and characters, the size of a playing window of a video, and the like.
Step S103, when the preset condition is met, the second user is controlled to send the advertisement message in the chat group.
Therefore, for the first user who wants to issue the advertisement message, only the advertisement content information corresponding to the advertisement message is required to be preset, the device can automatically generate the corresponding advertisement message according to the advertisement content information and automatically send the corresponding advertisement message when the preset condition is met, and editing and sending operations are not required to be repeatedly executed, so that the operation of advertisement issue can be simplified, and the labor cost is reduced.
The preset condition can be set according to the requirement of the actual application scene, for example, if the user wants to repeatedly issue a certain advertisement at regular time, the preset condition can be set to a certain fixed time point of the current time or a preset time interval from the last issue, and when the preset condition is detected to be met, the second user can be controlled to send the advertisement message in the chat group, so that the purpose of repeatedly issuing a certain advertisement at regular time is achieved. Also, for example, the expiration date of the advertisement may be set such that the advertisement message has a certain timeliness, and the advertisement message is not transmitted after the expiration date is exceeded.
In addition, when the preset condition is set, in addition to the time factor, the preset condition may also be set based on the behavior factor of the users in the chat group, for example, the preset condition may also be set when a new user joins the group, or when a preset number of users are detected to send group messages, etc. By setting reasonable preset conditions, the scheme of the application can be suitable for various different advertisement release scenes, so that the effect of simplifying the operation of advertisement release can be realized in various application scenes.
The second user refers to a user who issues an advertisement in the chat group according to a preset condition, and may be a real user in the chat group, such as a first user providing advertisement content information, an administrator user of the chat group, or the like, or may be a group virtual user in the chat group, such as a group chat robot, or the like. Because the scheme of the application is an advertisement release scheme applied to the chat group, the real group users can contain more daily chat contents besides the chat contents related to advertisements in the group chat, so that the group virtual users can be controlled to send the advertisement messages in the chat group when the preset conditions are met, and the interaction affecting the normal chat contents of the real users is avoided.
In some embodiments of the application, the device may store the retrieved advertisement messages and generate an advertisement list containing the advertisement messages, and when any one of the group member users needs to view, may provide the currently viewable advertisement list to the group member users of the chat group, the advertisement list including at least one advertisement message therein. For example, a list-opened function entry may be displayed in the group interface, where the function entry may be presented in the form of a function button, a chart control, a floating window, etc., and when the group member user clicks on the function entry, the triggering device may provide the currently viewable advertisement list to the group member user of the chat group. The advertisement list is used for summarizing advertisement messages which can be viewed in the chat group currently, so that the group member users can actively view the interested advertisement messages besides passively receiving the advertisement messages sent by the second user.
For the first user who publishes the advertisement, the device may provide the first user with the summarized data of the advertisement message published by the first user, for example, may also take the form of an advertisement list, and provide the first user with the specific content and/or related data of the advertisement message published by the first user, so that the first user can conveniently know the specific situation of the advertisement published by the first user.
In some embodiments of the present application, the device may further jump to a detail page of the advertisement message when detecting the first viewing operation of the advertisement message by the third user. The third user refers to a user who sees the advertisement message in the chat group and wants to see specific content of the advertisement message, and the third user can trigger the device to jump to a detail page of the advertisement message by inputting a first viewing operation, such as clicking, long pressing, and the like, to the advertisement message.
The detail page of the advertisement message can comprise information such as a publisher, a publication time, a publication content, a number of readers and the like of the advertisement, so that a user can further know the specific content of the advertisement message in detail by looking up the information.
The detail page of the advertisement message comprises identification information of advertisement data sources, wherein the advertisement data sources comprise internal advertisement data sources or external advertisement data sources, and the identification information can be names, icons and the like of the advertisement data sources. The identification information may be provided with a link for jumping to the interactive interface of the advertisement data source, and the user may click on the identification information such as the name, the icon, etc., so that the device jumps to the interactive interface of the advertisement data source after detecting the second viewing operation of the identification information of the advertisement data source by the fourth user. The interactive interface may be used to display advertisement messages in the advertisement data source that correspond to the chat group, such as advertisement messages that the advertisement data source is posting in the chat group, historical advertisement messages that were posting, and so forth.
In other embodiments of the present application, in order to enhance the interactive experience of the user, an interactive function area may be further set in the detail page of the advertisement message, where the interactive function area may provide interactive functions such as praise and comment, and the device may update the interactive information of the advertisement message according to the interactive operation after detecting the interactive operation performed by the third user in the interactive function area, for example, after detecting that the user praise the advertisement message, the interactive information about praise may be updated, and after receiving the comment information about the advertisement message by the user, the comment information may be displayed in the interactive function area. Therefore, based on the interactive function area and the corresponding interactive information in the detail page, group member users viewing the details of the advertisement message can conveniently publish comments on the advertisement in the detail page of the advertisement message or conduct interactive operations such as praise and the like, so that the beliefs of the users on the advertisement message are expressed, and the interactive experience among the users is improved.
After updating the interaction information of the advertisement message according to the interaction operation, the device can push the interaction information corresponding to the interaction operation in the chat group. Therefore, the interactive information such as comments, praise and the like of the user in the detail page can be synchronously updated into the chat group, so that members of the chat group can quickly know the dynamic change condition of the interactive information, and auxiliary information is provided for the user to distinguish the popularity of advertisements. In an actual scene, the pushed interactive information can be sent in the chat group in the form of a system message, or the pushed interactive information of the corresponding advertisement message can be realized by the second user sending the advertisement message in the form of a group message.
After updating the interaction information of the advertisement message according to the interaction operation, the device may also push the interaction information corresponding to the interaction operation to the first user corresponding to the advertisement message. Therefore, the interactive information such as comments, praise and the like which are posted by the user in the detail page is synchronously and rapidly provided for the first user who publishes the advertisement message, so that the first user can rapidly know the dynamic change condition of the interactive information, and the first user can conveniently know the user feedback after the advertisement is published.
The pushing function of the interactive message can be started or closed according to the setting of the relevant user. For example, a first user who publishes an advertisement may set whether to start a function of pushing interactive information within a chat group or whether to start a function of pushing interactive information to himself, and any member user of the chat group may set whether to receive a push message about interactive information received within the chat group as well. Therefore, more personalized settings can be provided for related users, related functions can be provided for needed users, and for users who do not need the functions, the functions can be closed through the customized settings, so that interference to other functions of the chat group normally used by the users is avoided.
In addition, in other embodiments of the present application, administrative rights with respect to advertisement messages may also be provided to administrator users of the chat group. The management authority can be used for performing management control on advertisement messages issued in the chat group, and the management authority can comprise top advertisement message, top and bottom frame message, set pushing and the like. The overhead advertisement message can carry out overhead processing on a certain advertisement message, so that the exposure rate of the advertisement message is improved, and more users can quickly view the advertisement message; the up-down message can control whether to allow the sending of a certain advertisement message, for example, after putting a certain advertisement message down, the advertisement message is not sent to the chat group even if the advertisement message meets the preset condition; the push is set to control whether to push related data about a certain advertisement message, for example, interactive information such as reading number, praise number, comment content and the like for synchronously pushing a certain advertisement message can be set.
In addition, in the advertisement message sending method provided by the embodiment of the application, the instant messaging application providing the chat group function can also support functions related to transactions such as online ordering, order management and the like, so that a user can directly conduct ordering transactions on commodities of advertisement messages in an application program without conducting transactions through other channels, the transactions are more convenient, and the user experience is improved.
Fig. 2 shows an interaction schematic diagram of a group advertisement application for implementing advertisement publishing according to the scheme provided by the embodiment of the present application, where the group advertisement application may be an instant messaging application capable of providing a chat group function, and a Client/Server (Client/Server) framework is adopted, where the Client 210 is deployed in a user device to implement a function related to man-machine interaction with a user and a part of data processing functions, and the Server 220 is deployed in a network device to implement the rest of data processing functions, and may provide the result of data processing to the Client, so that the Client performs corresponding man-machine interaction based on the result of processing. The interaction flow between the client 210 and the server 220 is as follows:
In step S201, the group member sets advertisement content information and rules in the application of the client. The advertisement content information comprises advertisement texts, pictures, videos, links and the like so as to facilitate the subsequent generation of advertisement messages, and the rules can comprise the validity period, the sending condition and the like of advertisement release so as to facilitate the subsequent generation of preset conditions.
In step S202, the client uploads advertisement data to the server, where the advertisement data may include advertisement content information, rules, creator, etc. set as described above.
In step S203, the server generates an advertisement message according to the obtained advertisement data, and sends the advertisement message to the clients of each group member, so that the client receiving the advertisement message displays the advertisement message in the chat group.
In step S204, the server may further send the advertisement list in the validity period to the clients of each group member, so that the receiving client displays the advertisement list.
In step S205, the server may further send an advertisement list and related data of advertisements to clients of the advertisement creator and the administrator user of the chat group, where the advertisement list sent to the client of the creator includes the historical advertisement messages published by the creator, and the advertisement list sent to the client of the administrator user includes the historical advertisement messages published by all users in the chat group.
In step S206, the server may also perform processing such as top-loading, bottom-loading, and data pushing on the advertisement message according to the setting of the administrator user.
In step S207, the group member opens the detail page of the advertisement message by clicking the advertisement message or the advertisement list at the client, thereby viewing the specific content of the advertisement, and performing interactive operations such as praise, comment, etc. on the advertisement.
In step S208, the client sends the reading data of the advertisement and the interaction information such as praise, comment, etc. to the server, so that the server records the relevant data of the advertisement.
Based on the same inventive concept, the embodiment of the application also provides an advertising message sending device in the chat group, the corresponding method of the device can be the advertising message sending method in the chat group in the previous embodiment, and the principle of solving the problem is similar to that of the method. The device comprises a memory for storing computer program instructions and a processor for executing the computer program instructions, wherein the computer program instructions, when executed by the processor, trigger the device to perform the advertising message sending method within the chat group.
The device may be a user device or a device formed by integrating a user device with a network device through a network. The data processing and storing related part in the scheme can be realized locally in the user equipment, or can be realized in the network equipment and the processing result is provided to the user equipment through a network, for example, the processing of generating the advertisement message according to the advertisement content information, the judging processing of whether the advertisement message meets the preset condition or not, and the like can be finished in the network equipment, and the processing result is returned to the local equipment after the processing is finished. The interaction related part is needed to be realized by the user equipment, such as displaying related interface content to the user, acquiring related interaction information based on the interaction operation of the user, and the like, which can be realized by the user equipment based on various input or output devices.
The user equipment comprises, but is not limited to, various terminal equipment such as a computer, a mobile phone, a tablet computer and the like, and an input or output device of the user equipment can comprise a touch screen, a mouse, a keyboard, a display, various sensors and the like; the network device includes, but is not limited to, an implementation such as a network host, a single network server, a set of multiple network servers, or a set of computers based on cloud computing. Here, the Cloud is composed of a large number of hosts or web servers based on Cloud Computing (Cloud Computing), which is a kind of distributed Computing, one virtual computer composed of a group of loosely coupled computer sets.
fig. 3 shows a structure of a device suitable for implementing the method and/or technical solution in an embodiment of the present application, the device 300 comprising a central processing unit (CPU, central Processing Unit) 301, which may perform various suitable actions and processes according to a program stored in a Read Only Memory (ROM) 302 or a program loaded from a storage portion 308 into a random access memory (RAM, random Access Memory) 303. In the RAM 303, various programs and data required for the system operation are also stored. The CPU 301, ROM 302, and RAM 303 are connected to each other through a bus 304. An Input/Output (I/O) interface 305 is also connected to bus 304.
The following components are connected to the I/O interface 305: an input section 306 including a keyboard, a mouse, a touch screen, a microphone, an infrared sensor, and the like; an output portion 307 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), an LED display, an OLED display, and a speaker; a storage portion 308 comprising one or more computer-readable media of a hard disk, an optical disk, a magnetic disk, a semiconductor memory, etc.; and a communication section 309 including a network interface card such as a LAN (local area network ) card, a modem, or the like. The communication section 309 performs communication processing via a network such as the internet.
In particular, the methods and/or embodiments of the present application may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method shown in the flow chart. The above-described functions defined in the method of the present application are performed when the computer program is executed by a Central Processing Unit (CPU) 301.
The computer readable medium according to the present application may be a computer readable signal medium or a computer readable storage medium, or any combination of the two. The computer readable medium can be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples of the computer-readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
In the present application, however, the computer-readable signal medium may include a data signal propagated in baseband or as part of a carrier wave, with the computer-readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations of the present application may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, smalltalk, C ++ and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computer (for example, through the Internet using an Internet service provider).
The flowchart or block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of devices, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
As another aspect, the present application also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be present alone without being fitted into the device. The computer readable medium carries one or more computer readable instructions executable by a processor to implement the methods and/or aspects of the various embodiments of the present application described above.
In summary, the embodiment of the present application provides an advertisement message sending scheme in a chat group, where the scheme may obtain advertisement content information set by a first user, generate an advertisement message according to the advertisement content information, and then control a second user to send the advertisement message in the chat group when a preset condition is met. For the first user who wants to issue the advertisement message, only the advertisement content information corresponding to the advertisement message needs to be preset, the device can automatically generate the corresponding advertisement message according to the advertisement content information and automatically send the corresponding advertisement message when the preset condition is met, and editing and sending operations do not need to be repeatedly executed, so that the operation of advertisement issue can be simplified, and the labor cost is reduced.
It should be noted that the present application may be implemented in software and/or a combination of software and hardware, e.g., using Application Specific Integrated Circuits (ASIC), a general purpose computer or any other similar hardware device. In some embodiments, the software program of the present application may be executed by a processor to implement the above steps or functions. Likewise, the software programs of the present application (including associated data structures) may be stored on a computer readable recording medium, such as RAM memory, magnetic or optical drive or diskette and the like. In addition, some steps or functions of the present application may be implemented in hardware, for example, as circuitry that cooperates with the processor to perform various steps or functions.
It will be evident to those skilled in the art that the application is not limited to the details of the foregoing illustrative embodiments, and that the present application may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. The present embodiments are, therefore, to be considered in all respects as illustrative and not restrictive, the scope of the application being indicated by the appended claims rather than by the foregoing description, and all changes which come within the meaning and range of equivalency of the claims are therefore intended to be embraced therein. Any reference sign in a claim should not be construed as limiting the claim concerned. Furthermore, it is evident that the word "comprising" does not exclude other elements or steps, and that the singular does not exclude a plurality. A plurality of units or means recited in the apparatus claims can also be implemented by means of one unit or means in software or hardware. The terms first, second, etc. are used to denote a name, but not any particular order.
Claims (10)
1.A method of sending advertising messages within a chat group, wherein the method comprises:
Acquiring advertisement content information set by a first user;
generating advertisement information according to the advertisement content information;
When the preset condition is met, controlling a second user to send the advertisement message in the chat group;
And storing the acquired advertisement messages, generating an advertisement list containing the advertisement messages, displaying a function entry with a list opening in a group interface, and providing the currently viewable advertisement list for the group member users of the chat group when the group member users click on the function entry, wherein the advertisement list comprises at least one advertisement message.
2. The method of claim 1, wherein obtaining advertising content information set by the first user comprises:
Acquiring advertisement content information added by a first user in an internal advertisement data source corresponding to the chat group; or (b)
Advertisement content information is obtained from an external advertisement data source, the external advertisement data source being set by a first user.
3. The method of claim 1, wherein controlling the second user to send the advertisement message within the chat group when a preset condition is met comprises:
And when the preset condition is met, controlling the group virtual user to send the advertisement message in the chat group.
4. The method of claim 1, wherein the method further comprises:
and when the first viewing operation of the advertisement message by the third user is detected, jumping to a detail page of the advertisement message.
5. The method of claim 4, wherein the details page of the advertisement message includes an interactive function area therein, the method further comprising:
After detecting the interactive operation of the third user in the interactive function area, updating the interactive information of the advertisement message according to the interactive operation.
6. The method of claim 5, wherein after updating the interactive information of the advertisement message according to the interactive operation, further comprising:
pushing interaction information corresponding to the interaction operation in the chat group; or (b)
And pushing interaction information corresponding to the interaction operation to a first user corresponding to the advertisement message.
7. The method of claim 4, wherein the detail page of the advertisement message includes identification information of an advertisement data source, the advertisement data source including an internal advertisement data source or an external advertisement data source;
After detecting a second viewing operation of the identification information of the advertisement data source by the fourth user, jumping to an interactive interface of the advertisement data source, wherein the interactive interface is used for displaying advertisement messages corresponding to the chat group in the advertisement data source.
8. The method of claim 1, wherein the method further comprises:
Providing administrative rights with respect to advertising messages to administrator users of the chat group.
9. A computing device comprising a memory for storing computer readable instructions and a processor for executing the computer readable instructions, wherein the computer readable instructions, when executed by the processor, trigger the device to perform the method of any one of claims 1 to 8.
10. A computer readable medium having stored thereon computer readable instructions executable by a processor to implement the method of any of claims 1 to 8.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202111658547.7A CN114500427B (en) | 2021-12-30 | 2021-12-30 | Advertisement message sending method, equipment and computer readable medium in chat group |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202111658547.7A CN114500427B (en) | 2021-12-30 | 2021-12-30 | Advertisement message sending method, equipment and computer readable medium in chat group |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN114500427A CN114500427A (en) | 2022-05-13 |
| CN114500427B true CN114500427B (en) | 2024-04-19 |
Family
ID=81508090
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN202111658547.7A Active CN114500427B (en) | 2021-12-30 | 2021-12-30 | Advertisement message sending method, equipment and computer readable medium in chat group |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN114500427B (en) |
Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101540962A (en) * | 2008-03-20 | 2009-09-23 | 丰达软件（苏州）有限公司 | Method for making and subscribing multimedia mobile phone advertisements |
| CN101784011A (en) * | 2009-01-20 | 2010-07-21 | 上海亿动信息技术有限公司 | Control device and method for releasing advertisements in mobile terminal according to triggering information |
| CN109450771A (en) * | 2018-09-26 | 2019-03-08 | 深圳壹账通智能科技有限公司 | Add method, apparatus, computer equipment and the storage medium of good friend |
| CN109844799A (en) * | 2016-10-05 | 2019-06-04 | 全昌燮 | The method and system of test and advertisement are provided simultaneously in instant messaging service chatroom |
| CN112087363A (en) * | 2019-06-13 | 2020-12-15 | 腾讯科技（深圳）有限公司 | Message processing method and device, terminal and server |
-
2021
- 2021-12-30 CN CN202111658547.7A patent/CN114500427B/en active Active
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101540962A (en) * | 2008-03-20 | 2009-09-23 | 丰达软件（苏州）有限公司 | Method for making and subscribing multimedia mobile phone advertisements |
| CN101784011A (en) * | 2009-01-20 | 2010-07-21 | 上海亿动信息技术有限公司 | Control device and method for releasing advertisements in mobile terminal according to triggering information |
| CN109844799A (en) * | 2016-10-05 | 2019-06-04 | 全昌燮 | The method and system of test and advertisement are provided simultaneously in instant messaging service chatroom |
| CN109450771A (en) * | 2018-09-26 | 2019-03-08 | 深圳壹账通智能科技有限公司 | Add method, apparatus, computer equipment and the storage medium of good friend |
| CN112087363A (en) * | 2019-06-13 | 2020-12-15 | 腾讯科技（深圳）有限公司 | Message processing method and device, terminal and server |
Also Published As
| Publication number | Publication date |
|---|---|
| CN114500427A (en) | 2022-05-13 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| US10999650B2 (en) | Methods and systems for multimedia content | |
| US10748205B2 (en) | Method, system, and graphic user interface for enabling a customer to access an artist profile and associated media file | |
| US20190228106A1 (en) | Website creation system for creating websites having at least one series of directional webpages and related methods | |
| US20160300594A1 (en) | Video creation, editing, and sharing for social media | |
| US20170294212A1 (en) | Video creation, editing, and sharing for social media | |
| US20190228104A1 (en) | Website creation system for creating websites having at least one series of directional webpages and related methods | |
| CN108027935A (en) | Attribution conversion relevant with content item | |
| CN110058854B (en) | Method, terminal device and computer-readable medium for generating application | |
| CN109803008B (en) | Method and apparatus for displaying information | |
| US20170169474A1 (en) | Internet-based display material system and internet-based display material producing method | |
| US11610237B2 (en) | Augmenting web-based video media with security and authentication functionalities | |
| AU2010292908B2 (en) | Monetization of interactive networked-based information objects | |
| CN112148744A (en) | Page display method and device, electronic equipment and computer readable medium | |
| EP3819760A1 (en) | Methods and apparatus for generating a platform-agnostic mobile application configuration data structure with a dynamic quiz | |
| CN113220381A (en) | Click data display method and device | |
| CN114500427B (en) | Advertisement message sending method, equipment and computer readable medium in chat group | |
| CN115269886A (en) | Media content processing method, device, equipment and storage medium | |
| JP2024500300A (en) | Information interaction methods, devices, and equipment | |
| JP2023550360A (en) | Video ad augmentation using dynamic web content | |
| CN115840517A (en) | Media information publishing method and device, electronic equipment and readable storage medium | |
| CN112288463A (en) | Method, device, electronic equipment and medium for controlling business object display | |
| KR20160098913A (en) | Method for providing instance message service to support haptic technology |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |