CN101420623B - Digital television advertisement delivery method based on bilateral network - Google Patents
Digital television advertisement delivery method based on bilateral network Download PDFInfo
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- CN101420623B CN101420623B CN200810305823XA CN200810305823A CN101420623B CN 101420623 B CN101420623 B CN 101420623B CN 200810305823X A CN200810305823X A CN 200810305823XA CN 200810305823 A CN200810305823 A CN 200810305823A CN 101420623 B CN101420623 B CN 101420623B
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Abstract
The invention relates to the technical field of digital TV, in particular to a method for launching digital TV advertisements based on a bilateral network. The invention provides the method for launching the digital TV advertisements based on the bilateral network. The technical proposal comprises the following key points: an advertiser provides advertisement contents and associated information to a digital TV program operator, the digital TV program operator launches the advertisement contents in an oriented manner according to the associated information thereof, when users watch the advertisement contents, a digital TV set-top boxes record and send the watching situation of users back to a data analysis server by the bilateral network, and the data analysis server counts the watching situation of the users to obtain a statistical result of the actual effect of advertisement launching after the advertisement launching time expires. The method has the advantages of good pertinence of the advertisement launching, automatic counting of the launching effect, avoiding errors in a manual intervention process and reducing the cost.
Description
Technical field
The present invention relates to the digital television techniques field, relate to a kind of method of throwing in specifically based on the advertisement in digital television of bilateral network.
Background technology
Television advertising is a kind of publicity measures preferably, and it can be helped, and the advertiser carries out on a large scale, the commodity of high-frequency ground propaganda oneself.Traditional television advertising takes following mode to throw in: the ad content that the advertiser will need to throw in is given TV programme operator, by TV programme operator ad content is thrown in away by the TV programme front-end server.This input mode does not have specific aim, in order to guarantee that a spot of potential user group can receive advertisement, the advertiser need carry out a large amount of advertisements and cover, and owing to there is not suitable feedback conduit, the advertiser is also unclear for the advertisement reception of reality, even in order to understand actual advertisement delivery effect, also need to spend in addition to carry out survey, increased cost.
Summary of the invention
Technical problem to be solved by this invention is: do not have good specific aim and do not have suitable feedback conduit at advertisement putting of the prior art, the deficiency of bringing cost to increase proposes a kind of method of throwing in based on the advertisement in digital television of bilateral network.
The technical scheme that the present invention solves the problems of the technologies described above employing is: the method based on the advertisement in digital television of bilateral network is thrown in may further comprise the steps:
A. the advertiser's ad content and relevant information that will need to throw in submitted to digital television program operator;
B. digital television program operator uses ad data packaged service device that ad content and relevant information are carried out packing data, and is transferred to management server;
C. management server receives data and verifies, verifies that being transferred to receipts after errorless broadcasts server;
D. receive and broadcast server, ad content is transferred to specific user's receiving terminal for digital television according to the relevant information in the data that receive;
E. receiving terminal for digital television reception ad content shows, simultaneously digital TV set-top box recording user viewership;
F. the digital TV set-top box user watched situation that will write down is back to receive by bilateral network and broadcasts server, is back to management server again, transfers to data analytics server by management server;
G. data analytics server is added up the user watched situation in the certain hour section and data analysis, obtains the statistics of the actual input of advertisement effect.
Described relevant information comprises demonstration time, indicated channel number, show state, the user type of advertisement.
Described ad content is the combined advertisements of copy or display advertising or literal and picture.
The invention has the beneficial effects as follows: advertisement putting has good specific aim, and can add up automatically throwing in effect, has avoided makeing mistakes in the manual intervention process, has also reduced cost.
Description of drawings
Fig. 1 is the method flow diagram of the embodiment of the invention.
Embodiment
The invention will be further described below in conjunction with drawings and Examples.
Advertisement putting among the present invention is based on digital television bidirectional network, ad content can be thrown in to specific user, have specific aim preferably, and the situation of user watched advertisement can be carried out statistical analysis, make the advertiser can recognize the actual effect of advertisement putting.
Embodiment:
As shown in Figure 1, the method that the advertisement in digital television based on bilateral network in this example is thrown in realizes by following manner: a. determines at first whether the advertiser has the advertisement putting demand, if have, then the advertiser need provide ad content and relevant information to digital television program operator, and relevant information comprises demonstration time, indicated channel number, show state, the user type of advertisement; B. after digital television program operator is received ad content and relevant information, utilize ad data packaged service device that it is carried out packing data, be transferred to management server then; C. management server is verified the data that receive, and verifies to be transferred to after errorless to receive and broadcasts server; D. receipts are broadcast server and are read relevant information, be demonstration time, indicated channel number, show state, the user type of advertisement, ad content is transferred to user's receiving terminal for digital television according to these information, the demonstration time is meant and shows this ad content when, indicated channel number is meant and shows at which channel, show state is meant form that ad content shows and display position etc., and user type is meant that this ad content is fit to the user watched of which kind of type.Because the user need fill in some basic documents in digital-TV operator when the customization digital television program, therefore digital-TV operator can be judged user's type substantially, just can carry out the orientation input to the type that requires of advertisement putting according to the advertiser, the user of the type that therefore only meets the requirements is that the receiving terminal for digital television of the specific user described in the present invention just can receive this ad content, has fabulous specific aim; E. receiving terminal for digital television receives ad content and shows on screen, this moment the user the also viewership of recording user of digital TV set-top box; F. the digital TV set-top box user watched situation that will write down is back to receive by bilateral network and broadcasts server, is back to management server again, transfers to data analytics server by management server; G. data analytics server will judge whether the advertisement putting time finish, and after the advertisement putting time finishes user watched situation is added up and data analysis, obtains the actual statistics of throwing in effect of advertisement.The advertiser can adjust at oneself production marketing or service after obtaining the statistics of the actual input of advertisement effect from digital television program operator.Ad content described in the present invention is the combined advertisements of copy or display advertising or literal and picture.
Claims (3)
1. the method for throwing in based on the advertisement in digital television of bilateral network is characterized in that: may further comprise the steps:
A. the advertiser's ad content and relevant information that will need to throw in submitted to digital television program operator;
B. digital television program operator uses ad data packaged service device that ad content and relevant information are carried out packing data, and is transferred to management server;
C. management server receives data and verifies, verifies that being transferred to receipts after errorless broadcasts server;
D. receive and broadcast server, ad content is transferred to specific user's receiving terminal for digital television according to the relevant information in the data that receive;
E. receiving terminal for digital television reception ad content shows, simultaneously digital TV set-top box recording user viewership;
F. the digital TV set-top box user watched situation that will write down is back to receive by bilateral network and broadcasts server, is back to management server again, transfers to data analytics server by management server;
G. data analytics server is added up the user watched situation in the certain hour section and data analysis, obtains the statistics of the actual input of advertisement effect.
2. the method that the advertisement in digital television based on bilateral network as claimed in claim 1 is thrown in is characterized in that: described relevant information comprises demonstration time, indicated channel number, show state, the user type of advertisement.
3. method of throwing in based on the advertisement in digital television of bilateral network as claimed in claim 1, it is characterized in that: described ad content is the combined advertisements of copy or display advertising or literal and picture.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810305823XA CN101420623B (en) | 2008-11-28 | 2008-11-28 | Digital television advertisement delivery method based on bilateral network |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810305823XA CN101420623B (en) | 2008-11-28 | 2008-11-28 | Digital television advertisement delivery method based on bilateral network |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN101420623A CN101420623A (en) | 2009-04-29 |
| CN101420623B true CN101420623B (en) | 2010-09-29 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN200810305823XA Active CN101420623B (en) | 2008-11-28 | 2008-11-28 | Digital television advertisement delivery method based on bilateral network |
Country Status (1)
| Country | Link |
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| CN (1) | CN101420623B (en) |
Families Citing this family (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103067752A (en) * | 2012-12-24 | 2013-04-24 | 江苏乐买到网络科技有限公司 | Method and device of providing interactive information |
| CN104519408A (en) * | 2014-11-25 | 2015-04-15 | 四川长虹电器股份有限公司 | Advertising data monitoring system and method based on smart television |
| CN105898439A (en) * | 2016-06-12 | 2016-08-24 | 无锡天脉聚源传媒科技有限公司 | Advertisement delivery method and device |
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- 2008-11-28 CN CN200810305823XA patent/CN101420623B/en active Active
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| Publication number | Publication date |
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| CN101420623A (en) | 2009-04-29 |
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| EE01 | Entry into force of recordation of patent licensing contract |
Assignee: Chengdu Changhong Network Technology Co., Ltd. Assignor: Sichuan Changhong Electrical Appliance Co., Ltd. Contract record no.: 2011510000159 Denomination of invention: Digital television advertisement delivery method based on bilateral network Granted publication date: 20100929 License type: Exclusive License Open date: 20090429 Record date: 20110817 |