CN102131123B - Advertising system based on digital television electronic program guide and transmission method - Google Patents
Advertising system based on digital television electronic program guide and transmission method Download PDFInfo
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Abstract
The invention relates to the technical field of digital television, in particular to an advertising system based on a digital television electronic program guide and a transmission method. The method comprises the following steps of: encapsulating advertisement data and advertisement parameters in an EPG-AD (Electronic Program Guide-Advertisement) message; distributing the EPG-AD message to a target broadcasting unit; repacking the EPG-AD message into a TS (Transport Stream) packet by using the broadcasting unit and transmitting the TS packet to a receiving unit; and displaying the advertisement data on a display device according to the broadcast parameter in the TS packet of the EPG-AD by using the receiving unit. The invention has the advantages that: relevant advertisement information such as videos, pictures, characters and the like can be displayed in a user initiating way or a system end initiating way in the television watching process of a user.
Description
Technical field
The present invention is relevant for the digital television techniques field, particularly based on advertisement (EPG-AD) system and the transmission method of electronic program guide of digital television.
Background technology
Electronic program guides in existing digital television network (EPG) has following functional characteristics:
The programme function: the channelization TV provides all interior TV program information of a period of time in " channel-time " mode, realizes professional function of browse, shows the miscellaneous service that IPTV provides by the mode of programme.
The playing programs listing function: request program selects to want the program of program request from playlist, will comprise the relevant information of program in the rendition list.
Program additional information function: provide the additional information of program, as program plot introduction etc.;
The program classification function: classify by programme content, EPG must support to allow the user that the VOD program is browsed according to the classification of program, can be categorized as feature film, newsreel, romance movie, horror film, cartoon etc. such as program;
The program booking function: the program that in programme, will play after reservation a period of time, play automatically when the time comes;
Grading control function: programme content is carried out grading control, the program viewing authority can be set;
Professional function of search: provide the professional function of search of multiple mode, as pressing multiple business functions of search such as protagonist, director, title number of words, ID, initial;
Professional navigation feature: navigation features such as professional seniority among brothers and sisters, business recommended, latest update are provided.
Along with the development of Digital Television and the maturation of EPG technology, the EPG advertisement has begun to be applied in the digital TV network, and so-called EPG advertisement is exactly to be embodied as the value-added purpose of operator by advertising on the EPG interface of set-top box.And all be that the operator oneself of each place adds advertising message in the existing EPG ad system in EPG, do not manage the system of EPG advertisement on a large scale concentratedly.
Summary of the invention
The embodiment of the invention provides advertisement (EPG-AD) system and the transmission method based on electronic program guide of digital television, is used for solving in the prior art digital TV network EPG advertisement and is not easy to unified management, concentrates distribution, broadcasts problems of monitoring.
The invention provides ad system, comprising based on electronic program guide of digital television:
EPG-AD throws in the unit, and EPG-AD route distribution unit broadcasts unit and receiving element;
A plurality of described EPG-AD throw in the unit and are connected with EPG-AD route distribution unit, and described EPG-AD route distribution unit is connected with a plurality of broadcasts unit, and a plurality of described receiving elements are connected with described broadcast unit;
Described EPG-AD route distribution unit is distributed to purpose broadcast unit with the EPG-AD message that comprises ad data and advertisement parameter that described EPG-AD throws in unit package, described broadcast unit is repackaged into described EPG-AD message the TS bag of EPG-AD and sends to described receiving element, described receiving element receives and resolves the TS bag of EPG-AD, and according to the advertisement parameter in the TS bag of EPG-AD ad data is presented on the display unit.
A further aspect according to the described system of the embodiment of the invention, also comprise the far-end monitoring means, described far-end monitoring means is connected with described broadcast unit, to analyzing from the TS bag that broadcasts the EPG-AD that the unit receives, and sends analysis result to the EPG-AD monitoring means.
According to another further aspect of the described system of the embodiment of the invention, described EPG-AD monitoring means is connected with EPG-AD route distribution unit, perhaps throws in the unit with EPG-AD and is connected, and perhaps only is connected with the far-end monitoring means.
According to another further aspect of the described system of the embodiment of the invention, described EPG-AD throws in the unit and further comprises, throws in enquiry module, last transmission module and input administration module; Described input enquiry module is connected with described input administration module respectively with last transmission module, described input administration module is according to the available working days information that obtains from described input enquiry module, will is packaged into the EPG-AD message and be sent to described EPG-AD route distribution unit by described ad data that transmission module obtains and the advertisement parameter of going up.
According to another further aspect of the described system of the embodiment of the invention, described EPG-AD throws in the unit and comprises that also the unique identifier writing module is connected with described input administration module, writes the unique identifier of ad data in described EPG-AD message.
According to another further aspect of the described system of the embodiment of the invention, described broadcast unit further comprises, packetization module and broadcast module; Described packetization module is connected with described broadcast module, described packetization module receives the EPG-AD message that described EPG-AD route distribution unit sends, the TS that described EPG-AD message is repackaged into EPG-AD wraps, and sends to receiving element by described broadcast module.
According to another further aspect of the described system of the embodiment of the invention, described receiving element comprises respond module, receiver module, parsing module, display module;
Described respond module is connected with described receiver module, the instruction that operation that described respond module response user initiatively initiates or system end are initiated;
Described receiver module is according to the instruction of described respond module, obtains the transmission sign of the TS bag of EPG-AD, receives the TS bag of EPG according to the transmission sign of the TS bag of the EPG-AD that obtains;
Described parsing module is connected with described receiver module, and the TS bag of the EPG-AD that described parsing module parsing receiver module provides obtains advertisement parameter and ad data;
Described display module is connected with described parsing module, and ad data is shown parsing, is presented on the display unit according to the advertisement parameter.
According to another further aspect of the described system of the embodiment of the invention, described receiving element comprises DVB one-way set-top box or DVB bi-directional set-top box or IPTV set-top box.
According to another further aspect of the described system of the embodiment of the invention, hybrid network that described receiving element combines by optical fiber and coaxial cable or satellite broadcast network or wireless terrestrial broadcast networks with broadcast the unit and be connected.
Another further aspect according to the described system of the embodiment of the invention, described EPG-AD throws in unit, EPG-AD route distribution unit and broadcasts the unit correspondence and is placed on TV station, message center and network and broadcasts front end, or concentrates or distribute and be placed on TV station, message center or network and broadcast front end.
The embodiment of the invention also provides the advertisement transmission method based on electronic program guide of digital television, comprises,
Ad data and advertisement parameter are encapsulated in the EPG-AD message;
Described EPG-AD message routing is distributed to purpose broadcasts the unit;
Described broadcast unit sends the TS bag that described EPG-AD message is repackaged into EPG-AD to receiving element;
Described receiving element is presented at ad data on the display unit according to the advertisement parameter in the TS bag of described EPG-AD.
A further aspect according to the described method of the embodiment of the invention, further comprise in being encapsulated in ad data and advertisement parameter in the EPG-AD message, in described EPG-AD message, add unique identifier, the TS bag of the EPG-AD that described broadcast unit is sent is monitored, monitor in the TS bag of described EPG-AD and whether comprise described unique identifier, and monitoring result returned to the EPG-AD monitoring means, if comprise described specific identifier then represent that the ad data in the TS bag of described EPG-AD is not distorted, otherwise represent that the ad data in the TS bag of described EPG-AD is distorted;
Perhaps the data that particular address in the TS bag of described EPG-AD is deposited return to the EPG-AD monitoring means, the data of returning for the verification of described EPG-AD monitoring means whether with database in record be complementary, if coupling then represent that the ad data in the TS bag of described EPG-AD is not distorted, otherwise represent that the ad data in the TS bag of described EPG-AD is distorted.
Another further aspect according to the described method of the embodiment of the invention, further comprise described ad data and advertisement parameter are encapsulated in the EPG-AD message, inquire about the available working days, generate ad data and advertisement parameter, described ad data and advertisement parameter are packaged into the EPG-AD message according to the described available working days.
Another further aspect according to the described method of the embodiment of the invention, the TS bag that described EPG-AD message is repackaged into EPG-AD in described broadcast unit sends in the receiving element and further comprises, generate respectively according to ad data and advertisement parameter and to issue control sublist and ad data sublist, or generate by the described sublist of controlling sublist and the merging of ad data sublist that issues, issue the TS bag that sublists that control sublist and ad data sublist or above-mentioned two tables merge are packaged into EPG-AD with the DVB agreement with described, send the TS bag of described EPG-AD to receiving element.
Another further aspect according to the described method of the embodiment of the invention, the TS bag that described EPG-AD message is repackaged into EPG-AD in described broadcast unit sends in the receiving element and further comprises, in the DVB tables of data, write the TS bag transmission sign of EPG-AD, send the TS bag of described DVB tables of data and EPG-AD to receiving element.
Another further aspect according to the described method of the embodiment of the invention, in being presented at ad data on the display unit according to the advertisement parameter in the TS bag of described EPG-AD, described receiving element further comprises, obtain the transmission sign, receive the TS bag of described EPG-AD according to described transmission sign, resolve the TS bag of described EPG-AD, obtain advertisement parameter and ad data, on display unit, show described ad data according to described advertisement parameter.
According to another further aspect of the described method of the embodiment of the invention, further comprise described obtaining in the transmission sign, obtain the transmission sign of described receiving element storage, perhaps from described DVB tables of data, obtain described transmission sign.
According to another further aspect of the described method of the embodiment of the invention, before obtaining transmission sign, also further comprise, judge the whether instruction initiated of the moving operation of initiating of householder or system end of user, trigger the operation that the TS that receives EPG-AD wraps.
Beneficial effect of the present invention is that the user watches in the TV process, relevant advertisements information such as the mode display video that can initiatively be initiated or be initiated by system end by the user, picture, literal.
Description of drawings
In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art, to do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below, apparently, accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing according to these accompanying drawings.
Figure 1 shows that the structure chart of the ad system (EPG-AD) that the present invention is based on electronic program guide of digital television;
Figure 2 shows that EPG-AD of the present invention throws in the further structural representation of unit;
The described structural representation that broadcasts the unit for the present invention of Fig. 3;
Fig. 4 is described for the structural representation of receiving element of the present invention;
Figure 5 shows that the advertisement transmission method flow chart of invention based on electronic program guide of digital television;
Figure 6 shows that the data flow diagram of the embodiment of the invention based on the ad system of electronic program guide of digital television;
Figure 7 shows that the embodiment of the invention another data flow diagram based on the ad system of electronic program guide of digital television.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the invention, the technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that is obtained under the creative work prerequisite.
Be illustrated in figure 1 as the structure chart of the ad system that the present invention is based on electronic program guide of digital television.
Comprise that EPG-AD throws in unit 101, EPG-AD route distribution unit 102 broadcasts unit 103, receiving element 104, remote monitoring unit 105, EPG-AD monitoring means 106.
A plurality of described EPG-AD throw in unit 101 and are connected with EPG-AD route distribution unit 102, and described EPG-AD route distribution unit 102 is connected with a plurality of broadcasts unit 103, and a plurality of described receiving elements 104 are connected with described broadcast unit 103.
Described EPG-AD throws in unit 101 and will throw in ad datas such as channel identication and the literal of being correlated with, picture, animation, audio frequency, video and be encapsulated in the EPG-AD message, and described EPG-AD message is sent to described EPG-AD route distribution unit 102.
Described EPG-AD route distribution unit 102 is distributed to purpose with described EPG-AD message and broadcasts unit 103, for example EPG-AD route distribution unit 102 is with the Chinese Central Television (CCTV), the EPG-AD message of BTV's advertisement is distributed to Beijing and sings magnificent network company, Tianjin television network broadcast Co., Ltd, east, Shanghai cable network company, Guangzhou Zhujiang Digital Group Ltd., the broadcast unit 103 of Tianwei Vedio Communication Co., Ltd., Shenzhen City is distributed to east, Shanghai cable network company with the EPG-AD message of SBN's advertisement, Guangzhou Zhujiang Digital Group Ltd., the broadcast unit 103 of Jiangsu Provincial Broadcasting Television Information Network Co., Ltd..
Hybrid network (HFC) that described broadcast unit 103 combines by optical fiber for example and coaxial cable or satellite broadcast network or wireless terrestrial broadcast networks are connected with receiving element 104, and described broadcast unit 103 comprises packetization module and broadcasts module; Packetization module is connected with the broadcast module, and the TS that described EPG-AD message is repackaged into EPG-AD wraps, and sends to described receiving element 104 by broadcasting module.
Described EPG-AD throws in unit 101, EPG-AD route distribution unit 102 and broadcasts unit 103 and can correspondence be placed on TV station, message center and network broadcast front end, also can concentrate or distribute to be placed on TV station, message center or network broadcast front end.
Described receiving element 104 comprises respond module, receiver module, parsing module, display module.
Described respond module is connected with described receiver module, the instruction (for example broadcasting or the idsplay order that multicasts) that operation that described respond module response user initiatively initiates operations such as (for example) remote controller keys or system end are initiated;
Described receiver module is according to the instruction of described respond module, obtains the transmission sign (Table ID) of the TS bag of EPG-AD, according to the transmission sign (Table ID) of the TS bag of the EPG-AD that obtains, receives the TS bag of EPG-AD.
Described parsing module is connected with described receiver module, the TS bag of the EPG-AD that described parsing module parsing receiver module provides, obtain advertisement parameter and ad data, the advertisement parameter comprises information such as showing duration, the demonstration moment, display position, color, size, font, display priority, volume, animation frame number.
Described display module is connected with described parsing module, and ad data is shown parsing, is presented on display or the miscellaneous equipment according to the advertisement parameter, and display mode comprises modes such as promptly receiving promptly apparent or buffer memory demonstration.
Described receiving element 104 can be DVB list/bi-directional set-top box (comprising SD set-top box, high definition set-top box, 3D set-top box etc.), IPTV set-top box equipment such as (comprising SD set-top box, high definition set-top box, 3D set-top box etc.).
Described far-end monitoring means 105 is connected with described broadcast unit 103, to analyzing from the TS bag that broadcasts the EPG-AD that the unit receives, judge the unique identifier that whether has ad data in the TS bag of described EPG-AD, if have then represent that the TS bag of EPG-AD was not modified, otherwise the TS of described EPG-AD bag was modified, and sent judged result to EPG-AD monitoring means 106 by wireless or cable network mode; Perhaps can also analyze the TS bag of described EPG-AD, the data that particular address in the TS bag of EPG-AD is deposited send EPG-AD monitoring means 106 to by wireless or cable network mode.For example, the far-end monitoring means 105 of Beijing is connected with the broadcast unit 103 of Beijing by hfc plant, obtain the TS bag that broadcasts the EPG-AD that has ad data that sends unit 103, in the TS of EPG-AD bag, judge whether to include unique identifier, for example can be the character string of #######, if have then illustrate that the TS bag of this EPG-AD was not distorted, otherwise the TS bag that this EPG-AD is described was distorted, and judged result (for example have this unique identifier and then send code 1, otherwise beam back code 0) sent to EPG-AD monitoring means 106; Perhaps the data that can also directly particular address in the TS bag of EPG-AD be deposited send back described EPG-AD monitoring means 106.
The TS bag that described far-end monitoring means 105 can also adopt computer to carry out EPG-AD is analyzed, the identification unique identifier; Code flow collection card is connected with described computer, gathers the TS bag that broadcasts the EPG-AD of sending out the unit; Communication module is connected with described computer, is connected with described EPG-AD monitoring means; Judged result or recognition result are sent to described EPG-AD monitoring means by communication module.Perhaps adopt the mode of set-top box and communication module to realize above-mentioned functions, the TS bag that described set-top box is carried out EPG-AD obtains and analyzes, the identification unique identifier sends to described EPG-AD monitoring means with judged result or recognition result and user watched daily record (machine open/close, channel switching times, channel stop duration etc.) by communication module.
Described EPG-AD monitoring means 106, obtain the information that described far-end monitoring means 105 transmits, show or storage by display or other equipment, perhaps the data of depositing particular address that described far-end monitoring means 105 is sent and the record in the unique identifier database compare, if the data of depositing particular address that certain far-end monitoring means 105 sends and the record in the database are complementary, represent that then the ad data in the TS bag of described EPG-AD is not distorted, otherwise the ad data during the TS that represents described EPG-AD wraps is distorted, and comparative result shows or storage by display or other equipment.
Described EPG-AD monitoring means 106 can also be connected with EPG-AD route distribution unit 102, perhaps throws in unit 101 with EPG-AD and is connected, and perhaps only is connected with far-end monitoring means 105.
By a plurality of far-end monitoring means 105 and EPG-AD monitoring means 106 can be real-time the whole ad system of detection (EPG-AD) based on electronic program guide of digital television in ad data whether distorted midway, to strengthen monitoring to data security in the whole system.
System among the present invention can be suitable for multiple digital video broadcasting (DVB) Network Transmission, for example based on the digital video broadcasting (DVB-C) of wired mode, based on the digital video broadcasting (DVB-T) of terrestrial wireless mode, based on digital video broadcasting (DVB-H), the satellite-based digital video broadcasting networks such as (DVB-S) of hand-held terrestrial wireless mode.
By the foregoing description, be used for solving in the prior art digital TV network EPG advertisement and be not easy to unified management, concentrate distribution, broadcast problems of monitoring.
Be illustrated in figure 2 as the further structural representation that EPG-AD of the present invention throws in the unit.
Comprise and throw in enquiry module 201, last transmission module 202 is thrown in administration module 203.
Described input enquiry module 201 is connected with described input administration module 203 respectively with last transmission module 202, inquire the available working days according to described input enquiry module 201, utilize the described transmission module 202 of going up to have comprised that throwing in channel identication reaches ad data and advertisement parameters such as relevant literal, picture, animation, audio frequency, video, send described input administration module 203 in conjunction with the described available working days, described input administration module 203 is packaged into the EPG-AD message according to the described available working days with described ad data and sends to described EPG-AD route distribution unit.Further, also comprise unique identifier writing module 204, be connected, in described EPG-AD message, write unique identifier with described input administration module 203, for example can for #### or etc. the character string of the different length formed by kinds of characters.
Wherein, described input enquiry module 201 shows the current available working days according to comprehensive inquiries such as area, channel, column, periods, and the wherein available working days just can be assigned the time range of ad data; Show the working days content according to advertiser, ad classification etc.; Check historical record.
The described transmission module 202 of going up can adopt file mode to carry out ad data (for example: literal, picture, animation, audio frequency, video etc.) and (for example: show duration, show the moment, display position, color, size, font, display priority, volume, animation frame number etc.) the importing of advertisement parameter, and ad data and advertisement parameter carried out content auditing and technology audit, audit increases attribute tags by the back, carries out layout according to area, channel, column, the period of advertising contract signature; Ad data and relevant parameter are uploaded to described input administration module 203.
Described input administration module 203 can be used to define the available working days; Definition user right, for example personnel's such as definition business, audit authority; Ad data and the relevant parameter that transmission module 202 is uploaded gone up in reception and audit; Be packaged into the EPG-AD message; Send the EPG-AD message to EPG-AD route distribution unit 102; Receive the Distribution Results of EPG-AD route distribution unit 102.
Broadcast the structural representation of unit as described in Figure 3 for the present invention.
Described packetization module 301 is connected with described broadcast module 302, described packetization module 301 receives the EPG-AD message that described EPG-AD route distribution unit 102 sends, the TS that described EPG-AD message is repackaged into EPG-AD wraps, and sends to described receiving element 104 by described broadcast module 302 by network.Network comprises multiple digital video broadcasting (DVB) Network Transmission, for example based on the digital video broadcasting (DVB-C) of wired mode, based on the digital video broadcasting (DVB-T) of terrestrial wireless mode, based on digital video broadcasting (DVB-H), the satellite-based digital video broadcasting networks such as (DVB-S) of hand-held terrestrial wireless mode.
Wherein, described packetization module 301 is obtained the DVB tables of data information that described broadcast unit 103 belonging networks broadcast front end, be program specific information (PSI) and business information (SI), include but not limited to Program Map Table (PMT), SDT Service Description Table (SDT), Program Association Table (PAT), Event Information Table (EIT), network information table (NIT) etc.; The EPG-AD message that EPG-AD route distribution unit 102 is sent carries out passage authentication and ad data analysis; Obtain input channel identication and ad data that a plurality of EPG-AD messages constitute; Obtain the ad data ways of presentation or represent tactful advertisement parameter, the advertisement parameter also comprises information such as showing duration, the demonstration moment, display position, color, size, font, display priority, volume, animation frame number; With ad data and advertisement parameter according to the DVB agreement to issue control sublist and ad data sublist or to merge the TS bag that the sublist modes that generate are packaged into EPG-AD by above two tables; TS bag with EPG-AD is sent to described broadcast module 302 then.Wherein, issue the control sublist and comprise information such as channel parameter (information such as channel authorization information, channel data information, life cycle of information), ad data sublist sign at least; The ad data sublist comprises information such as channel identication, advertisement parameter (show duration, show information such as the moment, display position, color, size, font, display priority, volume, animation frame number), ad data (ad datas such as literal, picture, animation, audio frequency, video), special identifier symbol at least.
The DVB tables of data that the TS bag transmission sign (Table ID) of the EPG-AD that described broadcast module 302 will fix or generate at random writes TS stream (is a PSI and SI table, include but not limited to pmt table, SDT table, pat table, EIT table, NIT table etc.), transmission is designated numeral, usable range 128 to 254 is used to search the sublist that issues control sublist and ad data sublist or merged generation by above two tables; TS bag and the DVB tables of data of EPG-AD are sent to receiving element 104 by network, described network comprises multiple digital video broadcasting (DVB) Network Transmission, for example based on the digital video broadcasting (DVB-C) of wired mode, based on the digital video broadcasting (DVB-T) of terrestrial wireless mode, based on digital video broadcasting (DVB-H), the satellite-based digital video broadcasting networks such as (DVB-S) of hand-held terrestrial wireless mode.
Described broadcast module 302 supports many producers code stream to send card; Support TS stream or IP mode to send; The local result that broadcasts of statistics; Loopback is broadcasted the result to EPG-AD route distribution unit 102.
Fig. 4 is described to use the structural representation of novel receiving element for this.
Comprise respond module 401, receiver module 402, parsing module 403, display module 404.
Described respond module 401 is connected with described receiver module 402, the instruction (for example broadcasting or the idsplay order that multicasts) that operation that described respond module 401 response users initiatively initiate operations such as (for example) remote controller keys or system end are initiated.
Described receiver module 402 obtains the transmission sign (Table ID) of the TS bag of the local EPG-AD that stores according to the instruction of described respond module 401; The DVB tables of data that perhaps receives TS stream in hfc plant or satellite broadcast network or the wireless terrestrial broadcast networks (is the PSI/SI table, include but not limited to pmt table, SDT table, pat table, EIT table, NIT table etc.), inquiry is also obtained the transmission sign (Table ID) of the TS bag of EPG-AD, receives the TS bag of EPG-AD according to the transmission sign (Table ID) of the TS bag of the EPG-AD that obtains.
Described parsing module 403 is connected with described receiver module 402, and the TS bag of the EPG-AD that described parsing module 403 parsing receiver modules 402 provide obtains advertisement parameter and ad data.
Described display module 404 is connected with described parsing module 403, and ad data is shown parsing, is presented on display or the miscellaneous equipment according to the advertisement parameter.
Be illustrated in figure 5 as the advertisement transmission method flow chart that the present invention is based on electronic program guide of digital television.
Comprise step 501, ad data and advertisement parameter are encapsulated in the EPG-AD message.
Step 502 is broadcasted unit according to the distribution route distribution to purpose with described EPG-AD message.
In described step 501, further comprise, in described EPG-AD message, add unique identifier, the TS bag that is used for EPG-AD that described broadcast unit is sent is monitored, monitoring method comprises, monitor in the TS bag of described EPG-AD and whether comprise described unique identifier, and monitoring result returned to the EPG-AD monitoring means, if comprise described specific identifier then represent that the ad data in the TS bag of described EPG-AD is not distorted, otherwise represent that the ad data in the TS bag of described EPG-AD is distorted; Perhaps the data that particular address in the TS bag of described EPG-AD is deposited return to the EPG-AD monitoring means, the data of returning for the verification of described EPG-AD monitoring means whether with database in record be complementary, if coupling then represent that the ad data in the TS bag of described EPG-AD is not distorted, otherwise represent that the ad data in the TS bag of described EPG-AD is distorted.By above-mentioned monitoring method can be real-time the whole ad system of detection (EPG-AD) based on electronic program guide of digital television in ad data whether distorted midway, to strengthen monitoring to data security in the whole system.
Further comprise in the described step 501, inquire about the available working days, generate ad data and advertisement parameter, described ad data and advertisement parameter are packaged into the EPG-AD message according to the described available working days.
In described step 503, further comprise, generate respectively according to ad data and advertisement parameter and to issue control sublist and ad data sublist, or generate by the described sublist of controlling sublist and the merging of ad data sublist that issues, the described sublist that issues control sublist and ad data sublist or above-mentioned two table merging is packaged into the TS bag of EPG-AD with the DVB agreement, send the TS bag of described EPG-AD to receiving element, in the DVB tables of data, write simultaneously the TS bag transmission sign of EPG-AD, send described DVB tables of data to receiving element.Wherein, issue the control sublist and comprise channel parameter and ad data sublist sign at least, channel parameter comprises channel authorization information, channel data information, life cycle of information etc.; The ad data sublist comprises channel identication, advertisement parameter, ad data and special identifier symbol at least, the advertisement parameter comprises the demonstration duration, shows the moment, display position, color, size, font, display priority, volume, animation frame number etc. that ad data comprises literal, picture, animation, audio frequency, video etc.
In described step 504, further comprise, obtain the transmission sign, the TS that receives described EPG-AD according to described transmission sign wraps, and resolves the TS bag of described EPG-AD, obtain advertisement parameter and ad data, on display unit, show described ad data according to described advertisement parameter and ad data.Wherein, obtain to transmit to identify to adopt from described DVB tables of data and obtain, also can in described receiving element, store described transmission sign in advance.Described display unit can comprise television set, display, projecting apparatus etc.The TS bag of the described EPG-AD of described parsing, obtaining advertisement parameter and ad data can comprise, obtain the ad data sublist identification information that issues in the control sublist, obtain described ad data sublist according to this ad data sublist identification information, thereby can obtain advertisement parameter and ad data.
Before obtaining transmission sign, also need judge the still instruction (for example broadcasting or the idsplay order that multicasts) initiated of network front end of the operation that the user initiatively initiates operations such as (for example) remote controller keys, when the user clicks the operation that certain button on remote controller or the set-top box then triggers the TS bag that receives EPG-AD, the dictating machine top box that perhaps ought receive network front end triggers the operation of the TS bag that receives EPG-AD.
Be illustrated in figure 6 as the data flow diagram of the embodiment of the invention based on the ad system of electronic program guide of digital television.
Comprise step 601, the EPG-AD that is positioned at the Chinese Central Television (CCTV) throws in input channel identication and ad data and the advertisement parameter that the unit generates the Chinese Central Television (CCTV) and BTV's advertisement, inquire about the available working days, the data based described available working days such as described ad data and advertisement parameter are encapsulated in the EPG-AD message.
Step 602 adds unique identifier ###### in described EPG-AD message.
Step 603 sends to the broadcast unit that provinces and cities such as magnificent network company, Tianjin television network broadcast Co., Ltd, east, Shanghai cable network company, Guangzhou Zhujiang Digital Group Ltd., Tianwei Vedio Communication Co., Ltd., Shenzhen City are sung in Beijing with described EPG-AD message by the EPG-AD route distribution unit that is positioned at China Cable Television Network Co., Ltd..
Step 604, described broadcast unit obtains the DVB tables of data information that described broadcast unit belonging network broadcasts front end, ad data and relevant advertisements parameter are packaged into the TS bag of EPG-AD according to the DVB agreement to issue control sublist and ad data sublist mode, and the TS bag transmission sign (Table ID) of the EPG-AD that generates at random in 128 to 254 digital scopes are write the DVB tables of data of TS stream.
Step 605 sends to set-top box with the TS of described DVB tables of data and EPG-AD bag.
Step 606, when the terminal use of described provinces and cities carry out channel when switching (channel+/ channel-, tabular key, numerical key, guide key etc.).
Step 607, described set-top box are obtained the transmission sign in the described DVB tables of data, utilize this transmission sign to receive the TS bag of described EPG-AD.
Step 608 is resolved ad data and advertisement parameter in the TS bag of described EPG-AD.
Step 609, according to described advertisement parameter with television set that this set-top box is connected on show described ad data.
Step 610, the remote monitoring unit that is positioned at described provinces and cities obtains the TS bag of described EPG-AD by code flow collection card.
Step 611 utilizes in the TS bag of the described EPG-AD of Computer Analysis whether have unique identifier, i.e. ######.
Step 612 if having then return " 0 " to the EPG-AD monitoring means, shows that ad data is not distorted, otherwise returns " 1 ", shows that ad data is distorted.
Be illustrated in figure 7 as the embodiment of the invention another data flow diagram based on the ad system of electronic program guide of digital television.
Comprise step 701, the EPG-AD that is positioned at the Chinese Central Television (CCTV) throws in input channel identication and ad data and the advertisement parameter that the unit generates the Chinese Central Television (CCTV) and BTV's advertisement, inquire about the available working days, the data based described available working days such as described ad data and advertisement parameter are encapsulated in the EPG-AD message.
Step 702 sends to the broadcast unit that provinces and cities such as magnificent network company, Tianjin television network broadcast Co., Ltd, east, Shanghai cable network company, Guangzhou Zhujiang Digital Group Ltd., Tianwei Vedio Communication Co., Ltd., Shenzhen City are sung in Beijing with described EPG-AD message by the EPG-AD route distribution unit that is positioned at China Cable Television Network Co., Ltd..
Step 703, described broadcast unit are obtained the DVB tables of data information that described broadcast unit belonging network broadcasts front end, ad data and relevant advertisements parameter are packaged into the TS bag of EPG-AD in the mode of a sublist according to the DVB agreement.
Step 704 sends to set-top box with the TS of DVB tables of data and EPG-AD bag.
Step 705, the set-top box response broadcasting of described provinces and cities or the idsplay order that multicasts carry out the demonstration of advertising message.
Step 706, described set-top box are obtained the transmission sign of TS bag of the EPG-AD of local storage, and this transmission sign is to determine unifiedly with system end in advance, and the TS that utilizes this transmission to identify the described EPG-AD of reception wraps.
Step 707 is resolved ad data and advertisement parameter in the TS bag of described EPG-AD.
Step 708, according to described advertisement parameter with television set that this set-top box is connected on show described ad data.
Step 709, the remote monitoring unit that is positioned at described provinces and cities can be set-top box, obtains the TS bag of EPG-AD.
Step 710 sends the data and the user watched daily record of particular address in the TS of the EPG-AD bag to be positioned at the Chinese Central Television (CCTV) EPG-AD monitoring means.
Step 710, after described EPG-AD monitoring means receives described data, with record in the database relatively, identical if set-top box sends the particular address data of returning with record in the database, show that then ad data is not distorted, otherwise show that ad data is distorted.
Beneficial effect of the present invention is that the user watches in the TV process, relevant advertisements information such as the mode display video that can initiatively be initiated or be initiated by system end by the user, picture, literal.
Above-described embodiment; purpose of the present invention, technical scheme and beneficial effect are further described; institute is understood that; the above only is the specific embodiment of the present invention; and be not intended to limit the scope of the invention; within the spirit and principles in the present invention all, any modification of being made, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (16)
1. based on advertisement (EPG-AD) system of electronic program guide of digital television, it is characterized in that comprising:
EPG-AD throws in the unit, and EPG-AD route distribution unit broadcasts unit and receiving element;
A plurality of described EPG-AD throw in the unit and are connected with EPG-AD route distribution unit, and described EPG-AD route distribution unit is connected with a plurality of broadcasts unit, and a plurality of described receiving elements are connected with described broadcast unit;
Described EPG-AD route distribution unit is distributed to purpose broadcast unit with the EPG-AD message that comprises ad data and advertisement parameter that described EPG-AD throws in unit package, described broadcast unit is repackaged into described EPG-AD message the TS bag of EPG-AD and sends to described receiving element, described receiving element receives and resolves the TS bag of EPG-AD, and according to the advertisement parameter in the TS bag of EPG-AD ad data is presented on the display unit;
Also comprise the far-end monitoring means, described far-end monitoring means is connected with described broadcast unit, to analyzing from the TS bag that broadcasts the EPG-AD that the unit receives, and sends analysis result to the EPG-AD monitoring means, wherein,
Described far-end monitoring means is judged the unique identifier that whether has ad data in the TS bag of described EPG-AD, send judged result to the EPG-AD monitoring means, if comprise described specific identifier then represent that the ad data in the TS bag of described EPG-AD is not distorted, otherwise represent that the ad data in the TS bag of described EPG-AD is distorted;
The data that perhaps described far-end monitoring means is deposited particular address in the TS bag of EPG-AD send to the EPG-AD monitoring means, the data of returning for the verification of described EPG-AD monitoring means whether with database in record be complementary, if coupling then represent that the ad data in the TS bag of described EPG-AD is not distorted, otherwise represent that the ad data in the TS bag of described EPG-AD is distorted.
2. system according to claim 1 is characterized in that, described EPG-AD monitoring means is connected with EPG-AD route distribution unit, perhaps throws in the unit with EPG-AD and is connected, and perhaps only is connected with the far-end monitoring means.
3. system according to claim 1 is characterized in that, described EPG-AD throws in the unit and further comprises, throws in enquiry module, last transmission module and input administration module; Described input enquiry module is connected with described input administration module respectively with last transmission module, described input administration module is according to the available working days information that obtains from described input enquiry module, will is packaged into the EPG-AD message and be sent to described EPG-AD route distribution unit by described ad data that transmission module obtains and the advertisement parameter of going up.
4. system according to claim 3 is characterized in that, described EPG-AD throws in the unit and comprises that also the unique identifier writing module is connected with described input administration module, writes the unique identifier of ad data in described EPG-AD message.
5. system according to claim 1 is characterized in that, described broadcast unit further comprises, packetization module and broadcast module; Described packetization module is connected with described broadcast module, described packetization module receives the EPG-AD message that described EPG-AD route distribution unit sends, the TS that described EPG-AD message is repackaged into EPG-AD wraps, and sends to receiving element by described broadcast module.
6. system according to claim 1 is characterized in that described receiving element comprises respond module, receiver module, parsing module, display module;
Described respond module is connected with described receiver module, the instruction that operation that described respond module response user initiatively initiates or system end are initiated;
Described receiver module is according to the instruction of described respond module, obtains the transmission sign of the TS bag of EPG-AD, receives the TS bag of EPG according to the transmission sign of the TS bag of the EPG-AD that obtains;
Described parsing module is connected with described receiver module, and the TS bag of the EPG-AD that described parsing module parsing receiver module provides obtains advertisement parameter and ad data;
Described display module is connected with described parsing module, and ad data is shown parsing, is presented on the display unit according to the advertisement parameter.
7. system according to claim 1 is characterized in that, described receiving element comprises DVB one-way set-top box or DVB bi-directional set-top box or IPTV set-top box.
8. system according to claim 1 is characterized in that, hybrid network that described receiving element combines by optical fiber and coaxial cable or satellite broadcast network or wireless terrestrial broadcast networks with broadcast the unit and be connected.
9. system according to claim 1, it is characterized in that, described EPG-AD throws in unit, EPG-AD route distribution unit and broadcasts the unit correspondence and is placed on TV station, message center and network and broadcasts front end, or concentrates or distribute and be placed on TV station, message center or network and broadcast front end.
10. based on the advertisement transmission method of electronic program guide of digital television, it is characterized in that comprising,
Ad data and advertisement parameter are encapsulated in the EPG-AD message;
Described EPG-AD message routing is distributed to purpose broadcasts the unit;
Described broadcast unit sends the TS bag that described EPG-AD message is repackaged into EPG-AD to receiving element;
Described receiving element is presented at ad data on the display unit according to the advertisement parameter in the TS bag of described EPG-AD;
Wherein, ad data and advertisement parameter be encapsulated in the EPG-AD message further comprise, in described EPG-AD message, add unique identifier, the TS bag of the EPG-AD that described broadcast unit is sent is monitored, monitor in the TS bag of described EPG-AD and whether comprise described unique identifier, and monitoring result returned to the EPG-AD monitoring means, if comprise described specific identifier then represent that the ad data in the TS bag of described EPG-AD is not distorted, otherwise represent that the ad data in the TS bag of described EPG-AD is distorted;
Perhaps the data that particular address in the TS bag of described EPG-AD is deposited return to the EPG-AD monitoring means, the data of returning for the verification of described EPG-AD monitoring means whether with database in record be complementary, if coupling then represent that the ad data in the TS bag of described EPG-AD is not distorted, otherwise represent that the ad data in the TS bag of described EPG-AD is distorted.
11. method according to claim 10, it is characterized in that, further comprise described ad data and advertisement parameter are encapsulated in the EPG-AD message, inquire about the available working days, generate ad data and advertisement parameter, described ad data and advertisement parameter are packaged into the EPG-AD message according to the described available working days.
12. method according to claim 10, it is characterized in that, the TS bag that described EPG-AD message is repackaged into EPG-AD in described broadcast unit sends in the receiving element and further comprises, generate respectively according to ad data and advertisement parameter and to issue control sublist and ad data sublist, or generate by the described sublist of controlling sublist and the merging of ad data sublist that issues, the described sublist that issues control sublist and ad data sublist or above-mentioned two table merging is packaged into the TS bag of EPG-AD with the DVB agreement, send the TS bag of described EPG-AD to receiving element, wherein, the described control sublist that issues comprises channel parameter and ad data sublist sign at least, and described ad data sublist comprises channel identication at least, the advertisement parameter, ad data, the special identifier symbol.
13. method according to claim 12, it is characterized in that, the TS bag that described EPG-AD message is repackaged into EPG-AD in described broadcast unit sends in the receiving element and further comprises, in the DVB tables of data, write the TS bag transmission sign of EPG-AD, send the TS bag of described DVB tables of data and EPG-AD to receiving element.
14. method according to claim 13, it is characterized in that, in being presented at ad data on the display unit according to the advertisement parameter in the TS bag of described EPG-AD, described receiving element further comprises, obtain the transmission sign, receive the TS bag of described EPG-AD according to described transmission sign, resolve the TS bag of described EPG-AD, obtain advertisement parameter and ad data, on display unit, show described ad data according to described advertisement parameter.
15. method according to claim 14 is characterized in that, further comprises described obtaining in the transmission sign, obtains the transmission sign of described receiving element storage, perhaps obtains described transmission sign from described DVB tables of data.
16. method according to claim 14 is characterized in that, also further comprises before obtaining transmission sign, judges the whether instruction initiated of the moving operation of initiating of householder or system end of user, triggers the operation that the TS that receives EPG-AD wraps.
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| CN 201110063317 CN102131123B (en) | 2011-03-16 | 2011-03-16 | Advertising system based on digital television electronic program guide and transmission method |
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| CN102131123B true CN102131123B (en) | 2013-07-31 |
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| CN111355993B (en) * | 2018-12-20 | 2021-12-21 | 中国电信股份有限公司 | Picture display method and device, set top box and computer readable storage medium |
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| CN1984306A (en) * | 2006-06-06 | 2007-06-20 | 天栢宽带网络科技（上海）有限公司 | EPG advertisement system |
| CN101448106A (en) * | 2007-11-27 | 2009-06-03 | 深圳创维数字技术股份有限公司 | Method and system for realizing real-time text advertisements in digital video broadcasting |
| CN101883244A (en) * | 2009-05-05 | 2010-11-10 | 百视通网络电视技术发展有限责任公司 | System and method for inserting and playing advertisement in network television video program |
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Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1984306A (en) * | 2006-06-06 | 2007-06-20 | 天栢宽带网络科技（上海）有限公司 | EPG advertisement system |
| CN101448106A (en) * | 2007-11-27 | 2009-06-03 | 深圳创维数字技术股份有限公司 | Method and system for realizing real-time text advertisements in digital video broadcasting |
| CN101883244A (en) * | 2009-05-05 | 2010-11-10 | 百视通网络电视技术发展有限责任公司 | System and method for inserting and playing advertisement in network television video program |
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