KR101196011B1 - Methods and apparatus for processing advertisement information for interactive advertisements - Google Patents

Abstract

The present invention relates to a method and apparatus for processing advertisement information for interactive advertisement. According to an embodiment of the present invention, a method for processing advertisement information for interactive advertisements includes receiving advertisement information of advertisement contents broadcast through at least one channel, storing the advertisement information, and advertising contents in the stored advertisement information. Extracting metadata about attributes of the user, generating the extracted metadata into sections of at least one or more categories according to a specific criterion, and generating an advertising graphical user interface (GUI) including the generated section. And transmitting the generated advertising GUI.

Description

Method and apparatus for processing advertisement information for interactive advertising {METHODS AND APPARATUS FOR PROCESSING ADVERTISEMENT INFORMATION FOR INTERACTIVE ADVERTISEMENTS}

The present invention relates to a method and apparatus for processing advertisement information. More specifically, the present invention relates to a method and apparatus for processing advertisement information for realizing interactive advertisement in digital broadcasting.

Recently, as digital broadcasting becomes full-scale, interest in data broadcasting services other than video contents provided by conventional broadcasting is increasing. Digital broadcasting has been able to transmit data other than existing audio and video due to the increase of bandwidth and performance of transmission and reception equipment, enabling various data services including interactive services.

However, in the case of advertising, which takes up the largest share in the broadcasting business, there are attempts to transmit additional information related to advertisements through data broadcasting services. There was a problem of not adapting.

In addition, when a user watches a digital broadcast, additional information or a service may be required for an image information object included in an advertisement or TV content being viewed. In this case, in the related art, it is impossible to provide information or a service that a user may arbitrarily request except limited search contents provided by a content provider.

In addition, in the related art, processing of additional information by processing a screen of broadcast content in image units has been performed. However, in this case, there is a problem of high system specification, system load and cost due to screen processing.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and a technical problem to be achieved by the present invention is to enable the provision of additional information and services for image information objects included in advertisements or TV contents in a digital broadcasting environment.

In addition, the present invention, by enabling the provision of additional information and services for the image information object included in the advertisement or TV content to lower the barrier of subscribers to the broadcast service and to provide a variety of services that meet the needs of the user.

In addition, the present invention is to provide broadcast viewers with more detailed information about the advertisement currently being viewed using the current broadcast system.

In order to solve the above technical problem, the advertisement information processing method for an interactive advertisement according to an embodiment of the present invention comprises the steps of receiving the advertisement information of the advertising content broadcast through at least one channel, storing the advertisement information Extracting metadata about attributes of advertisement contents from the stored advertisement information, generating the extracted metadata into sections of at least one or more categories according to a specific criterion, and including the generated section. Generating a graphical user interface (GUI) and transmitting the generated advertising GUI.

Preferably, the metadata includes at least one of an advertisement ID for identifying an advertisement and URL information of a web page for providing additional information about the advertisement.

Preferably, the metadata further includes channel information on which an advertisement is broadcast and time information on which the advertisement is broadcast.

Preferably, the generating of the metadata into at least one category section comprises classifying the section based on channel information on which the advertisement is broadcast and time information on which the advertisement is broadcast.

Preferably, the advertisement GUI is for a specific channel on which the advertisement is broadcast, and characterized in that it comprises a plurality of sub advertisement GUI generated according to the time the advertisement is broadcast.

Preferably, the metadata may be based on a type of event trigger for executing provision of coordinate information of a location where the generated advertising GUI is displayed on the screen and additional information linked to the commercial currently being viewed by the viewer. It further includes at least one or more of the information about.

Preferably, the advertisement GUI, the SO (System Operator) information for providing the commercials included in the schedule information, the IP information of the server for providing detailed information about the advertisement, the server of providing detailed information about the advertisement It also contains port information.

An apparatus for interactive advertising according to an embodiment of the present invention includes a configuration for performing the above-described methods and features.

According to the present invention, there is an effect that it is possible to provide additional information on the image information through text information that matches or is associated with the image information.

In addition, according to the present invention has an effect that can provide a variety of keyword search services through the text information on the image information.

In addition, according to the present invention, since the additional information on the image information is provided based on the text information, the service can be easily provided, and the technical difficulties and economic costs required for the service are significantly reduced.

In addition, according to the present invention, the broadcaster or the broadcast viewer may provide additional information about the advertisement being watched if the viewer wants the present broadcast system without additional equipment.

1 is a flowchart illustrating a method of providing additional information on broadcast content of a broadcast receiver according to an embodiment of the present invention.
2 is a diagram illustrating an embodiment of a method of outputting an event trigger during display of a broadcast program in a broadcast receiver;
3 is a diagram illustrating an embodiment of a method for displaying a server-linked search service in a broadcast receiver.
4 is a diagram illustrating an embodiment of a method of providing searched additional information about a keyword input by a user in a broadcast receiver.
5 is a diagram illustrating an embodiment of a method for providing selected additional information in a broadcast receiver.
6 is a diagram illustrating an interactive broadcasting system according to an embodiment of the present invention.
7 is a flowchart illustrating a broadcast information providing method of a UBS server according to an embodiment of the present invention.
8 is a diagram illustrating a bidirectional data broadcasting system according to an embodiment of the present invention.
FIG. 9 is a diagram illustrating a UBS scheduler and a UBS database of the UBS server of FIG. 8.
FIG. 10 is a diagram illustrating a broadcast receiver and a flexible browser of FIG. 8.
11 is a flowchart illustrating a broadcast information providing method of an interactive data broadcasting apparatus according to a first embodiment of the present invention.
12 is a flowchart illustrating a broadcast information providing method of an interactive data broadcasting apparatus according to a second embodiment of the present invention.
13 is a diagram illustrating a method for providing content-related advertisement information according to an embodiment of the present invention.
14 is a diagram illustrating a method for providing content-related advertisement information according to an embodiment of the present invention.
15 is a diagram illustrating a method for providing content-related advertisement information according to an embodiment of the present invention.
16 is a diagram illustrating a method for providing content-related advertisement information according to an embodiment of the present invention.
17 is a diagram illustrating a method for providing content-related advertisement information according to an embodiment of the present invention.
18 is a diagram illustrating an advertisement information processing system for interactive advertisement, according to an embodiment of the present invention.
19 is a diagram illustrating a detailed configuration of an advertisement scheduler according to an embodiment of the present invention.
20 is a diagram illustrating a detailed configuration of an advertisement client according to an embodiment of the present invention.
21 is a diagram illustrating a screen on which an advertisement GUI is displayed according to an embodiment of the present invention.
22 is a diagram illustrating a screen on which an advertisement GUI is displayed according to another embodiment of the present invention.
23 is a flowchart illustrating an operation of an advertisement scheduler according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings and the contents described in the accompanying drawings, but the present invention is not limited or limited to the embodiments.

As used herein, terms used in the present invention are selected from general terms that are widely used in the present invention while taking into account the functions of the present invention, but these may vary depending on the intention or custom of a person skilled in the art or the emergence of new technologies. In addition, in certain cases, there may be a term arbitrarily selected by the applicant, in which case the meaning thereof will be described in the description of the corresponding invention. Therefore, it is intended that the terminology used herein should be interpreted based on the meaning of the term rather than on the name of the term, and on the entire contents of the specification.

As the digital broadcasting environment is in full swing, a data broadcasting service capable of bidirectionally transmitting and receiving data has been provided. In particular, it is possible to provide a new service made possible by the convergence of data communication represented by the Internet and broadcast communication represented by TV broadcasting.

With the spread of digital broadcasting, the role of a broadcast receiver that has previously received and provided broadcast contents has been diversified. In particular, broadcast receivers providing a web browsing function through the Internet are spreading. In the present specification, the broadcast receiver refers to various user terminals capable of receiving and providing digital broadcasting content to a user, such as a digital TV, a set top box, a PDA, a cellular phone, and the like.

As such a broadcast receiver can provide a variety of information through a two-way communication from the role of receiving and providing conventional broadcast content, broadcasters want to provide a variety of new services. As one of such new services, the present invention provides a method and apparatus for providing a user with additional information on scenes included in digital broadcasting content.

With the widespread use of the Internet, users' desire for information retrieval and acquisition has increased. Such desire for information retrieval and acquisition has been limited to web services through the Internet. However, due to the dissemination of digital broadcasting, an infrastructure that enables users to search for information on broadcasting contents that users are watching is being provided, but a solution for this has not been provided. This is due to various factors such as the load of Internet web browsing, the problem of bandwidth, the problem of graphics processing technology and the cost according to the performance of digital broadcasting receiver.

Hereinafter, a service embodiment for providing additional information on broadcast content of a broadcast receiver according to an embodiment of the present invention will be described first.

1 is a flowchart illustrating a method of providing additional information on broadcast content of a broadcast receiver according to an embodiment of the present invention.

2 to 5 are exemplary embodiments of the aquatic broadcast receiver using the method of FIG. 1, which will be described with reference to FIG. 1.

As an example, it is assumed that a user is watching a broadcast program called 'Iris' through a broadcast receiver. If there is additional information that can be provided to the user in the broadcast program that the user is watching, the broadcast receiver outputs an event trigger that allows the user to search for this additional information (S1010).

2 is a diagram illustrating an embodiment of a method of outputting an event trigger during display of a broadcast program in a broadcast receiver.

If there is additional searchable information while watching a broadcast, the broadcast receiver outputs an event trigger 2010 to the screen.

When the user selects the event trigger 2010 through a user input device such as a remote controller, the broadcast receiver may display searchable additional information in the form of keywords on the screen (S1020).

3 is a diagram illustrating an embodiment of a method for displaying a server-linked search service in a broadcast receiver.

In FIG. 3, the broadcast receiver may provide a list 3010 of searchable keywords at the bottom of the screen being displayed, and such a service may be provided in connection with a T-Commerce.

If a user selects' 3. If the user selects and inputs a list of 'Byung Hun Lee', the broadcast receiver may provide information corresponding to a keyword selected by the user through the screen (S1030).

4 is a diagram illustrating an embodiment of a method of providing searched additional information about a keyword input by a user in a broadcast receiver.

In FIG. 4, the broadcast receiver may display a search result 4010 for 'Lee Byung Hun Car' which is a keyword input by the user. In addition to the scene, various additional information associated with a broadcast program may be provided in the search result.

If additional information is selected through the broadcast receiver, the broadcast receiver may provide the retrieved additional information through the screen (S1040).

In the following description, the search event trigger may refer to a search word-based image for providing a service for providing additional information to the user illustrated in FIGS. 2 to 4.

5 is a diagram illustrating an embodiment of a method for providing selected additional information in a broadcast receiver.

In FIG. 5, the broadcast receiver provides additional information on 'K7' among search results for the keyword 'Lee Byung Hun Car' on the screen. The search results may be provided with a homepage as shown in FIG. 5 in accordance with the promise of a broadcaster and additional information providers or advertising providers. In addition, the search results may provide various types of text information and graphic information. Additional information obtained by searching for a service may be provided.

2 to 5 illustrate a service providing method according to an embodiment of the present invention, and the service may be provided in various ways according to a broadcast receiver, a display device, a user interface (UI) for providing a service, and the like. Can be.

Hereinafter, a method for providing additional information on broadcast content of a Ubiquitous (UBS) server and a UBS server according to an embodiment of the present invention will be described.

6 is a diagram illustrating an interactive broadcasting system according to an embodiment of the present invention.

The interactive broadcasting system of FIG. 6 includes a web server 6020, a UBS server 6030, a set top box (STB) 6040, and a display device 6050 that provide various contents through the Internet.

Broadcast receivers, such as set-top boxes, may be less capable of processing data than personal computers. In addition, in the case of a broadcast signal, a bandwidth for data transmission may be limited. Therefore, when a broadcast receiver attempts to receive data by accessing a web server through an internet browser (Internet Explorer, FireFox, Crome, etc.), there are considerable systemic restrictions, which causes a significant decrease in the transmission and reception speed and an overload of the transmission and reception bandwidth. . In addition, there may be a website that is not connected smoothly according to the Internet browsing module mounted in the broadcast receiver, and there may be technical difficulties in supporting a plurality of transmission / reception modules according to the website.

Accordingly, in an embodiment of the present invention, an interactive Internet service is provided together with a broadcast service through an interactive data broadcast apparatus or a server (ubiquitous server) 6030. Hereinafter, the bidirectional data broadcasting server may be referred to as a ubiquitous server or a UBS server.

The UBS server 6030 may include a web data transceiver 6060 and an encoder 6070. The UBS server 6030 may browse the web server through the web data transmission / reception unit 6060 and receive data from the web server. The UBS server 6030 encodes the web data received through the encoder 6070 into data in units of frames according to broadcast standards of various broadcasting companies. The UBS server 6030 analyzes, encodes, and transmits an image on the screen in a frame unit, that is, a video frame technique.

The set top box 6040 includes a flexible browser 6080. The flexible browser 6080 receives the frame unit data from the UBS server 6030 and reads the data from the UBS server 6030 so as to output the data in the display device 6050.

The set-top box 6080 receives and processes data including various objects received from a web server in frame units of an image, thereby significantly improving processing speed. Since the data can be transmitted only in the changed section, the use efficiency of bandwidth can be increased. In addition, even when communication overload occurs due to an increase in bandwidth usage, the display may be prevented from being cut off.

7 is a flowchart illustrating a broadcast information providing method of a UBS server according to an embodiment of the present invention.

The UBS server receives information on broadcast content that is being provided to the user from the broadcast receiver (S7010).

The broadcast content information includes information on a channel being displayed, information on a program (program title, program genre, program producer, program performer, etc.), platform operator information, product PLace keyword information, time information on a program, and the like. It may include. The information on the broadcast content may be obtained from program and system information protocol (PSIP) information on the broadcast signal received by the broadcast receiver.

The UBS server receives broadcast content information received from a broadcast receiver and searches for content metadata corresponding to the received broadcast content information (S7020). In case of providing additional information on broadcast content, data capable of matching various additional information with broadcast content is required. The data on the broadcast content is referred to as content metadata in the present invention.

The content metadata may include various data associated with broadcast content. In one embodiment, the content metadata may include schematic information about the content, such as the title, performer, producer, director of the content. The content metadata may also include a homepage address for the corresponding content and a real-time search word set by the UBS server for the corresponding content. In addition, the content metadata may include information about a scene displayed by the broadcaster according to the scene of the content, information about music to be inserted, and the like. In one embodiment, the content metadata may include information about additional information provided through a provider who wants advertisement through the content and information about various objects displayed in the scene of the content. As another embodiment, the content metadata may include uniform resource locator (URL) information, broadcaster information, and event trigger information about content.

In the present invention, the content metadata includes text information about additional information. That is, according to an embodiment of the present invention, the UBS server searches or receives additional information based on text information, and provides additional information to a user using text information. The text information may include a related search word of content that the user is watching.

When the content metadata corresponding to the received content information is found, the UBS server generates a search event trigger using the found content metadata and transmits the search event trigger to the broadcast receiver (S7030).

The UBS server generates a search event trigger when it is determined that there is additional information that can be provided to the user by searching metadata about the content being viewed by the user. The search event trigger is a kind of search guide trigger, and is encoded and transmitted so that a user can search for a related search word of content being viewed. The search event trigger may be encoded and transmitted in the form of a visual image indicating that the user can use the search service by inputting a key set through the user input device.

When a user inputs a search service using a search event trigger to a broadcast receiver, the UBS server can select a keyword related to content, content information, or a keyword included in the content metadata for additional information that the user can provide, or the user directly searches. A search input window capable of inputting an image is encoded to be matched to the broadcast receiver and the display equipment, and transmitted to the broadcast receiver, and the broadcast receiver receives the received keyword (S7040).

The UBS server searches for additional information using the received keyword and transmits additional information that can be provided to the broadcast receiver (S7050). The broadcast receiver may display the received additional information, and may continue to search for the content or terminate the provision of the additional information according to the user's selection.

Different embodiments may be implemented in the present invention in connection with a method of retrieving content metadata.

First, according to the first embodiment of the present invention, information about content included in PMT, VCT, etc. included in PSIP information of a broadcast signal may be used as content metadata as content metadata. That is, text information about a program included in the PSIP and a scene or screen of the program is used as content metadata.

In this case, the UBS server may receive information included in the PSIP information from the broadcaster, extract text information such as keywords that can provide additional information to the user, and use the metadata as metadata. In this case, the UBS server may receive content information from the broadcast receiver and search for content metadata that can be provided with respect to the received content information. The UBS server may generate and transmit a search event trigger based on the matched metadata when the metadata for the content currently provided by the broadcast receiver is searched based on the received content information.

As a second embodiment of the present invention, content metadata for providing additional information according to the present invention may be inserted into a broadcast signal and transmitted.

In this case, the content metadata may include text information of an object inserted into a broadcast scene of the content according to demands of a broadcaster, a content provider, an advertisement provider, and the like. When the content metadata is included in the broadcast signal and transmitted, the broadcast receiver may read the content metadata and transmit the corresponding information along with the content information to the UBS server. In this case, step S7020 of FIG. 7 may be omitted.

The UBS server may receive the content metadata from the broadcast receiver, generate a search event trigger using the text information included in the content metadata, and provide additional information.

8 is a diagram illustrating a bidirectional data broadcasting system according to an embodiment of the present invention.

The interactive data broadcasting system of FIG. 8 includes a content provider 8010, a broadcast provider 8020, a UBS server 8030, and a broadcasting device 8040. The UBS server 8030 includes a UBS Scheduler (8080), a UBS Manager (8090), a UBS Database (UBS DB) 8100, and a UBS Monitor 8110. The broadcast receiver 8040 includes a flexible browser 8120. Hereinafter, the UBS scheduler 8080, the UBS manager 8090, and the UBS monitor 8110 may be referred to as a UBS control unit or a control unit. Although not illustrated, the UBS server 8030 may exchange data with a broadcaster and a broadcast receiver. It includes a communication unit for transmitting and receiving.

In FIG. 8, the UBS scheduler 8080 of the UBS server 8030 periodically accesses the scheduler 8020 of the broadcaster to obtain content metadata, and the content metadata is stored in the UBS database 8100. The content metadata may include a channel of a broadcaster such as PSIP information, a content broadcast time, a program title, platform operator information, a PPL keyword, and the like. In the UBS database 8100, content information and content search information may be stored.

The UBS server 8030 receives content information (eg, channel information, program information, and the like) viewed by the user from the broadcast receiver 8040, and metadata matching the content information being viewed is stored. According to a set criterion (for example, according to a time interval set by an administrator), a search event trigger is encoded and transmitted to a broadcast receiver so that a user may search for a related search word of the content being viewed. In one embodiment, the search event trigger may be a visual image in the form of a guide indicating that a search service can be used as a broadcast receiver by inputting a key or button set through a user input device.

When content metadata for providing additional information is transmitted from the broadcaster 8020 to the broadcast receiver, the broadcast receiver 8040 may transmit the received content metadata to the UBS server 8030. The UBS server 8030 may extract a keyword from the received content metadata and encode a search event trigger and transmit the search event to the broadcast receiver.

When the user inputs the use of a search service through a broadcast receiver, the UBS server 8030 displays a search input window in which the user can directly input a keyword and a keyword included in the content related keyword and content information from the UBS database 8100. Configured to fit the screen, the image is encoded and transmitted to the broadcast receiver.

When the user searches for a keyword by inputting a keyword selection input or a direct search word through the broadcast receiver, the UBS server 8030 searches for information on the search word, encodes the result according to a TV screen, and delivers the result to the broadcast receiver.

The UBS monitor 8110 may collect information about all traffic flowing from the bidirectional data use in the broadcast receiver and provide analysis data and statistics / monitoring data. The UBS manager 8090 monitors the allocation of resources (IP and port to which the broadcast receiver can access) of the UBS server 8030 and, upon receiving a request from the first broadcast receiver, transmits information to the broadcast receiver to the broadcast receiver. to provide.

In FIG. 8, data communication of the content provider 8010, the broadcaster 8020, the UBS server 8030, and the broadcast receiver 8040 may be performed by various paths and methods. For example, the provision of content to the broadcast receiver 8040 by the broadcaster 8020 is performed through the IPTV communication system, and the provision of content to the broadcaster 8020 of the content provider 8010 performs the terrestrial broadcast communication system. May be In addition, although the UBS server 8030 may directly communicate with the broadcast receiver 8040, the content, content metadata, and the like may be communicated through other communication equipment, such as via the broadcaster 8020.

FIG. 9 is a detailed view of the UBS scheduler 8080 and the UBS database 8100 of the UBS server 8030 of FIG. 8.

In FIG. 9, the UBS scheduler 9010 further includes a synchronization module 9030, a statistics collection module 9040, and a search module 9050. The UBS database 9020 includes a content database 9060 and a search database 9070. It includes more.

The synchronization module 9030 periodically accesses the scheduler of the broadcaster to retrieve content information, and delivers the content information to the content database 9060. The search module 9050 may select a search keyword from content metadata when the search event is executed in the UBS server or execute a search process based on a search word directly input by the user, and search and provide a search result from the search database 9070. The statistics collection module 9040 may perform statistical calculations, such as a search frequency of keywords searched by the search module 9050, and may transmit the search frequency for each keyword to the UBS monitor 8110.

The search database 9070 may use a bidirectional data system self search database, or may use an external web server as shown in FIG. 6.

FIG. 10 is a detailed diagram of the broadcast receiver 8040 and the flexible browser 8120 of FIG. 8.

In FIG. 10, the broadcast receiver 10010 may include a transceiver 10020 and a flexible browser 10030, and the flexible browser 10030 may include a state manager 10040, a protocol manager 10050, and an event manager 10060. It may include.

The flexible browser 10010 may communicate with the UBS server using the transceiver 10020 and may use information of another system.

The state manager 10040 manages execution and termination of content and other services received through the transceiver 10020. The state manager 10040 may also perform program organization information and screen change processing of the content itself, a list of each content according to a service configuration, and an entry path management. The state manager 10040 may also perform a screen management function. For example, the state manager 10040 may perform overall processing on the screen such as PIP (Picture In Picture) processing or reversion of a corresponding video area in an A / V broadcast reception state. In charge.

The protocol manager 10050 forwards the request to the UBS server or protocolizes additional information generated by the broadcast receiver, and analyzes data about the protocol transmitted from the remote broadcast server and outputs it on the screen of the broadcast receiver 10010. can do.

The event manager 10060 detects whether metadata is inserted into the content received from the broadcaster, and may transmit information included in the metadata to the ubiquitous server when the metadata is detected (second embodiment of the present invention).

11 is a flowchart illustrating a broadcast information providing method of an interactive data broadcasting apparatus according to a first embodiment of the present invention.

The UBS server fetches the content metadata from the scheduler of the broadcaster through the synchronization module (S11010). The UBS server stores the content metadata received from the scheduler in the database (S11020), and stores the information of the content database in the UBS server every time the content database is updated (S11030).

When the broadcast receiver drives the flexible browser to transmit content information on the content being viewed by the user to the UBS server (S11040), the UBS server determines whether there is content metadata matching the received content information (S11050). If there is no content metadata matching the received content information, the user may not be able to provide additional information about the content being viewed, so the process ends, and if the channel is changed in the broadcast receiver (S11060), the content information is displayed. It is determined whether there is content metadata that is received again and matched again (S11050).

If there is content metadata matching the received content information, the UBS server executes a search event (S11070). The UBS server encodes the search event trigger (S11080), and transmits the search event trigger encoded in the image format to the flexible browser of the broadcast receiver (S11190).

The flexible browser of the broadcast receiver outputs a search event trigger received on the screen, and when a user executes a search event (S11100), the UBS server searches a database through related character information such as keywords included in content metadata (S11110). ). If the user does not execute a search event, the flexible browser may end the search event.

The UBS server encodes the keyword search result to match the platform of the broadcast receiver and the display equipment (S11120), and transmits the result to be encoded to the broadcast receiver (S11130). When the user selects or directly inputs a search keyword through the broadcast receiver (S11140), the broadcast receiver transmits the search keyword to the UBS server, and the UBS server performs a keyword search through the search database (S11150) and broadcasts the search result. In operation S1160, the encoded search result is transmitted to the flexible browser of the broadcast receiver.

The broadcast receiver may display the search result on the screen through the flexible browser, and the user may acquire additional information through the search result, and may continue the search or terminate the search event.

In the above-described embodiment, the search event trigger has been described as an interface in the form of an image receiving input of execution of the event. However, the search event trigger may be encoded and transmitted together with keywords capable of providing additional information from the content metadata together with the search event trigger. Steps S12080 to 12100 may be omitted, and keywords may be immediately provided when the user selects execution of a search event.

12 is a flowchart illustrating a broadcast information providing method of an interactive data broadcasting apparatus according to a second embodiment of the present invention.

The broadcast receiver receives content from a broadcaster in operation S12010. The broadcast receiver may determine whether content metadata for providing additional information is also received through the flexible browser (S12020). When the content metadata is received, the broadcast receiver may transmit the content metadata to the broadcast receiver (S12030). In this case, the UBS server may immediately execute the search event by reading the received content metadata (S12040). Since the steps S12050 to S12150 overlap with the steps S11080 to S11170 described with reference to FIG. 11, a description thereof will be omitted.

Hereinafter, as a method of providing additional information on broadcast content according to an embodiment of the present invention, a method of providing advertisement information related to the content will be described.

The additional information provided by the interactive data broadcasting apparatus of the present invention described above may include various websites, texts, and image information searched through keywords, and may also include advertisement information provided through a broadcaster or a content provider in advance. . 13 to 17 illustrate an embodiment of a service in which an interactive data broadcasting apparatus provides advertisement information as additional information.

13 to 17 are diagrams illustrating a method for providing advertisement information related to content according to an embodiment of the present invention.

In FIG. 13, the display screen 13010 represents a screen displayed by the broadcast receiver. The input screen 1320 shows an input menu assigned to user input means such as a remote controller. The input screen 1320 is shown for explaining an embodiment of the present invention, and may or may not be displayed at the bottom of the screen during actual display.

When content is displayed on the display screen 13010, the bidirectional data broadcasting apparatus generates and transmits a search event trigger 1302 using metadata according to the method described with reference to FIGS. 6 to 12. The user may determine whether to use the additional information through the search event trigger 1302 shown on the display screen 13010. If the user determines whether to use the additional information and inputs it, the screen proceeds to the screen of FIGS. 14 to 17.

When the user determines to use the additional information and activates the search event trigger, the bidirectional data broadcasting apparatus receives this and transmits the related additional information to the broadcast receiver. In FIG. 14, the broadcast receiver is additional information received from the bidirectional data broadcasting apparatus as an example of a scene for receiving an advertisement event image 14010 and outputting it to a screen.

The additional information provided by the interactive data broadcasting apparatus may induce a user's input as in the advertisement event image 14010 and proceed with an advertisement event while communicating with a broadcast receiver. That is, in FIG. 14, when a user selects and inputs a menu according to a user input menu provided in the advertisement event image 14010, providing additional information is provided to the advertisement event image 15010 of FIG. 15 and the advertisement event image 16010 of FIG. 16. Can proceed.

In FIG. 16, a pop-up window 1620 may be provided on the screen according to the result of the participation in the advertisement event to proceed with the advertisement event again, or as shown in FIG. 17, the next advertisement event image 1710 may be performed.

17 illustrates an embodiment of a method of providing additional information according to a result of participating in an advertisement event. In FIG. 17, when a user participating in an advertisement event wins an advertisement event, pop-up windows 1720 and 17040 may be displayed on the screen according to a result. In this case, the bidirectional data broadcasting apparatus may receive the user information input through the user information input units 1730 and 17050 of the pop-up window from the broadcast receiver and transmit the user information to the provider who provided the advertisement event of FIGS. 13 to 17.

13 to 17 of the advertisement event images (13040, 14010, 15010, 16010, 17010) and images of the pop-up window (16020, 17020, 17040) also receives the search information from the user in the broadcast receiver, the search information received As an image providing corresponding additional information (next advertisement event image, popup window, etc.), it may be understood as an embodiment of the above-described search event trigger.

18 is a diagram illustrating an advertisement information processing system for interactive advertisement, according to an embodiment of the present invention.

As illustrated in FIG. 18, the advertisement information processing system includes an advertisement A / V provider 1802 0, a multiplexer 1820, a modulator 1802, a broadcast receiver 1840, an advertisement Admin 1050, and an advertisement scheduler. 18060), a Cable Modem Termination System (CMTS) 18070, and an advertising client 118080. In addition, an address agent 18090 may be added.

The advertisement A / V provider 18010 may be a content provider or a broadcaster that provides an advertisement image. The multiplexer 1820 multiplexes the advertisement video signal, and the modulator 1802 performs signal modulation to transmit the advertisement video signal and transmits the advertisement image to the broadcast receiver 1840.

The broadcast receiver 1180 may include an advertisement client 1880.

The advertisement Admin 1050 collects information on all channels to operate the interactive advertisement and advertisement information assigned to the channel, and provides the advertisement scheduler 18060. The advertisement information provided by the advertisement Admin 1050 may be advertisement schedule information. The advertisement Admin 1050 may be a separate device in the interactive advertisement information processing system, but a content provider or a broadcasting company may also play a role of the advertisement Admin 1850.

The advertisement scheduler 1802 receives advertisement information from the advertisement Admin 1050. The advertisement scheduler 18060 processes and transmits the advertisement information into a format that can be processed by all broadcast receivers regardless of the platform, processing specifications, and the like of the broadcast receiver 18040.

The networking state is maintained between the advertisement Admin 1850 and the advertisement scheduler 1802. For example, the advertisement Admin 1850 and the advertisement scheduler 18060 may be linked with FTP. The advertisement Admin 1050 may transmit a file to the advertisement scheduler 1880 at least once a day if necessary. That is, when there is a change in the advertisement information, new advertisement information reflecting the change may be transmitted to the advertisement scheduler 1880. Alternatively, the advertisement information of a predetermined period may be transmitted to the advertisement scheduler 1880 with a certain period regardless of whether the advertisement information is changed or not.

In this case, the advertisement information includes general information on the advertisement content. For example, when the advertisement content is broadcast, the channel on which the advertisement content is broadcast, the advertisement ID for identifying the advertisement content, the name of the article targeted for the advertisement, and the website or server that provides additional information about the advertisement content. Address, system operator (SO) information for transmitting advertisement content, and the like. The advertisement information is not limited to including the above-described information, and may include any information related to the advertisement content.

The advertisement scheduler 18060 may include a main and backup configuration. Such a configuration may be implemented in the form of a main server and a backup server. In this case, the advertisement Admin 18050 simultaneously transmits the advertisement information to the main server and the backup server. In this case, the transmitted advertisement information may be transmitted in, for example, XML (eXtensible Markup Language) format.

The advertisement information processed by the advertisement scheduler 1802 is transmitted to the advertisement client 1180 in the broadcast receiver 1880 through the CMTS 1780. In this embodiment, the CMTS 18070 is used as an equipment for transmitting advertisement information on the assumption of cable TV. However, the terrestrial TV, IP TV, etc. may be changed to other types of equipment.

The advertisement client 118080 serves to enable the broadcast receiver 1840 to use the advertisement information processed by the advertisement scheduler 18060. For example, when the processed advertisement information is stored and additional information related to the advertisement content is present according to the advertisement schedule, an event that there is additional information related to the corresponding advertisement content on the display unit that the user of the broadcast receiver 18040 is watching. You can control the display of triggers.

The advertisement information processing system for the interactive advertisement may further include an address agent 18090. The address agent 18090 is used when identifying additional information on the advertisement content through the advertisement ID. That is, the address of the web page or server that provides the additional information related to the advertisement content may be included in the advertisement information and transmitted. However, the address of the web page or the server that provides the additional information about each of the plurality of advertisement contents may be used as the advertisement information. Incorporating in may make the capacity of the advertisement information larger than the allowable limit of the advertisement information transmission bandwidth. In this case, the advertisement information transmits only an advertisement ID for identifying the advertisement, and if the user wants to view additional information about the advertisement content in the broadcast receiver, the advertisement client 118080 may convert the advertisement ID of the advertisement into an address agent ( The address agent 18090 may transmit the address of the web page or the server providing the additional information of the advertisement content identified through the corresponding advertisement ID to the advertisement client 18080. Alternatively, when the advertisement client 18080 wants to view the additional information and transmits the advertisement ID to the address agent 18090, the address agent 118090 uses the additional information as an address of a web page or a server that provides the additional information. You can request directly. That is, the address agent 18090 may request to provide additional information on behalf of the broadcast receiver.

The advertisement information processing system for the interactive advertisement processes the advertisement information at once and delivers it to the broadcast receiver, so that the viewer can determine what advertisement content will be broadcast before the advertisement content starts.

19 is a diagram illustrating a detailed configuration of an advertisement scheduler according to an embodiment of the present invention.

As shown in FIG. 19, the advertisement scheduler includes a network interface unit 19010, a data storage unit 1902, a metadata extractor 1902, a section generator 19040, a transceiver 19050, and a GUI generator ( 19060 and main controller 19070.

The network interface unit 19010 maintains networking with the advertisement admin and receives advertisement information from the advertisement admin. The network interface unit 19010 and the advertisement Admin and networking, for example, may be made through FTP (File Transfer Protocol).

The data storage unit 1902 stores advertisement information received through the network interface unit 19010.

The metadata extractor 19030 extracts metadata about each advertisement from the advertisement information stored in the data storage unit 1902. The extracted metadata may include various information about advertisement content. For example, the advertisement information may include a channel on which the advertisement content is broadcast, a time at which the advertisement content is broadcast, an advertisement ID for identifying the advertisement content, an address of a server providing additional information about the advertisement content, and additional information about the advertisement content. Information such as a display position coordinate, an event trigger type for executing additional information on the advertisement content, an advertisement target of the advertisement content, and a system operator (SO) for transmitting the advertisement content are included in a metadata format. The metadata extracted from the advertisement information may be stored in the metadata extractor 1930.

The section generator 19040 classifies the metadata extracted by the metadata extractor 19030 into sections of a specific criterion. That is, the section generator 19040 serves to make metadata into sections. For example, a section of advertisement contents broadcast on channel 5 may be generated. In addition, sections may be classified in order of broadcast time of broadcast contents broadcast in each of the plurality of channels. Alternatively, among sections of advertisement contents broadcast on channel 5, advertisement contents having similar advertisement targets may be classified to create respective sections.

The section generated by the section generator 19040 may be delivered directly to the advertisement client through the transceiver 19060 without passing through the GUI generator 19050. In this case, the advertisement GUI is not generated, and the section in which the metadata is classified and generated can be processed and displayed in the advertisement client.

The GUI generator 19050 generates an advertising GUI (Graphic User Interface) that provides additional information on the advertisement content using the sections generated by the section generator 19040. The advertisement GUI includes advertisement information extracted as metadata. That is, the advertisement GUI may include a system operator (SO), an IP of a server providing additional information about advertisement contents, port information, and the like.

In one embodiment of the invention, an advertising GUI may be generated for each of the advertising content broadcast at each time for each of the plurality of channels. At this time, there may be a higher advertisement GUI for each channel, and there may be a sub advertisement GUI for advertisement content classified by each time in a specific channel. For example, the entire advertising GUI for channel 5 may be a parent advertising GUI, the first sub advertising GUI for advertising content broadcast between 10:00:00 to 10:30:30 in channel 5, A second sub advertisement GUI for advertisement content broadcast between 10:30:30 and 10:01:00 may be generated.

In another embodiment of the present invention, the advertisement GUI may be generated in a form of displaying a plurality of channels and advertisement times in a table format.

In one embodiment of the invention, the generated advertising GUI may be generated in the form of a segmented image. Therefore, all broadcast receivers can display regardless of the platform and performance of the broadcast receiver. The format of the generated advertising GUI may be predefined.

The transceiver 19060 serves to transmit the generated advertising GUI to the broadcast receiver in a multicast or ubicast manner. In this case, the advertisement GUI may be transmitted to a specific IP port of the broadcast receiver.

The main controller 19070 performs overall control of the advertisement scheduler.

20 is a diagram illustrating a detailed configuration of an advertisement client according to an embodiment of the present invention.

As shown in FIG. 20, the advertisement client includes an advertisement GUI collector 20010, a database 20020, a data collector 20030, a protocol communicator 20040, and a decoder 20050.

The advertisement GUI collection unit 20010 collects advertisement information in the form of advertisement GUI or section received from the advertisement scheduler.

The database 20020 stores advertisement GUI or section advertisement information collected through the advertisement GUI collector 20010.

The data collector 20030 stores data necessary for displaying the advertising GUI. For example, image data of an event trigger for executing provision of additional information of advertisement content, image data additionally necessary for an advertisement GUI, an image source necessary for displaying section advertisement information in an image form, and the like are stored. .

The protocol communicator 20040 generates a control signal for displaying an event trigger or an advertisement GUI, and delivers the control signal to the broadcast receiver. For example, when an event trigger display control signal is generated by the protocol communicator 20040 and transmitted to the broadcast receiver, the event trigger image stored in the data collector 20030 is decoded and displayed on the broadcast receiver.

The protocol communicator 20040 may generate a display control signal of an event trigger by analyzing channel and time information on which advertisement content included in the advertisement GUI collected by the advertisement GUI collector 20010 is broadcast. For example, if the viewer of the broadcast receiver is watching channel 5, and the current time is the time when the advertisement content related to the first sub advertisement GUI is broadcasted, the display signal of the event trigger for executing the first sub advertisement GUI is generated and broadcasted. Pass it to the receiver. If time passes and the broadcast time of the advertisement content associated with the first sub advertisement GUI has passed, and the broadcast time of the advertisement content associated with the second sub advertisement GUI has passed, the protocol communicator 20040 may generate an event trigger for executing the second sub advertisement GUI. A display signal is generated and delivered to the broadcast receiver.

The decoder 20050 decodes image data such as an event trigger, an advertising GUI, and delivers the same to a broadcast receiver.

21 is a diagram illustrating a screen on which an advertisement GUI is displayed according to an embodiment of the present invention.

In the advertisement GUI illustrated in FIG. 21, a viewer who wants to confirm only advertisement information may be provided by selecting an advertisement information confirmation menu. That is, the viewer can check the advertisement schedule for each time period of the entire broadcasting channel. Accordingly, even before the broadcast time of the advertisement content, the viewer may know which product is to be broadcasted, and the viewer may set to reserve the corresponding advertisement at the corresponding time if desired. For example, a viewer who wants to watch an advertisement related to the car C in the advertisement GUI may set a reservation viewing in advance. In this case, even if the viewer is watching another channel, it is automatically tuned to channel 5 at 10:30:00 so that the viewer can watch the advertisement about the C car.

In addition, the viewer may be provided additional information (eg, product information, product purchase page) about the corresponding advertisement content before or after the advertisement through the advertisement GUI.

22 is a diagram illustrating a screen on which an advertisement GUI is displayed according to another embodiment of the present invention.

The advertisement GUI of FIG. 22 may be applied when the viewer of the broadcast receiver is currently watching a channel on which the corresponding advertisement content is broadcast. For example, the viewer is currently watching channel five.

FIG. 22A shows that advertising content for B cosmetics is being broadcast. When the advertisement for cosmetics B starts at 09:01:00, the broadcast receiver displays an event trigger 22010 for executing the sub advertisement GUI at that time according to the control signal of the advertisement client. In this case, if the broadcast viewer is not interested in the target of the advertisement content, no additional input is performed and the sub advertisement GUI related to the advertisement content is not executed.

FIG. 22B shows that the advertisement content for automobile C is being broadcast. Advertisement for Car C is scheduled to start at 10:30:00, and a general broadcast program would be broadcast between the B cosmetics ad and the Car C ad. When the start time of the advertisement for the automobile C is 10:30:00, the broadcast receiver displays an event trigger 22020 for executing the sub advertisement GUI at the corresponding time according to the control signal of the advertisement client. The image of the event trigger may vary according to the advertisement target of the advertisement content. In the event trigger 22020 illustrated in FIG. 22B, an image of a car key, which symbolizes possession of a car that is an advertisement target, is used as an image of the event trigger.

FIG. 22C illustrates that the sub advertisement GUI 22030 is displayed when the viewer selects the event trigger 22020 to obtain additional information about the C vehicle. The sub advertisement GUI 22030 illustrated in (c) of FIG. 22 includes a menu for connecting information about an advertisement target product and a purchase page for purchasing the corresponding product. The product information menu may be linked with the advertisement ID. In this case, when the viewer selects the product information menu, the advertisement ID is transmitted to the address agent, and the address agent accesses a web page or a server providing the product information. You can provide an address for this.

FIG. 22D illustrates that detailed information about the product is displayed when the viewer selects the product information menu.

23 is a flowchart illustrating an operation of an advertisement scheduler according to an embodiment of the present invention.

The advertisement scheduler receives advertisement information of advertisement contents broadcast through at least one channel (s23010). Herein, the advertisement information refers to information related to the attribute of the advertisement content. For example, the contents of the above-mentioned advertisement information may be included, such as a channel and time at which the advertisement content is broadcast, and an advertisement ID for identifying the advertisement content.

The advertisement scheduler stores the received advertisement information (s23020). The reception of the advertisement information may be continuously performed through a predetermined period, or may be made only when there is a change in the advertisement information.

The advertisement scheduler extracts metadata on attributes of the advertisement content from the stored advertisement information (s23030). You can save the extracted metadata.

The extracted metadata is classified on a predetermined basis to form a section (s23040). For example, a section for each channel in which the advertisement content is broadcast may be formed, and a section for each time in which the advertisement content is broadcast may be formed. In addition, these sections are formed by dividing into upper sections, and may be formed by dividing into lower sections again in the upper section.

The advertisement scheduler generates an advertising GUI including the generated section (s23050). The advertisement GUI includes information included in a section and is formed based on an image according to an embodiment of the present invention. In addition, the image of the advertising GUI can be divided into each area, each area may include connection information with the related page to receive additional input signal of the user and to connect to the relevant page to provide additional information to the viewer. Can be.

The advertisement scheduler transmits the generated advertisement GUI to the broadcast receiver (s23060).

According to the present invention, there is an effect that it is possible to provide additional information on the image information through text information that matches or is associated with the image information.

In addition, according to the present invention has an effect that can provide a variety of keyword search services through the text information on the image information.

In addition, according to the present invention, since the additional information on the image information is provided based on the text information, the service can be easily provided, and the technical difficulties and economic costs required for the service are significantly reduced.

In addition, according to the present invention, the broadcaster or the broadcast viewer may provide additional information about the advertisement being watched if the viewer wants the present broadcast system without additional equipment.

In addition, according to the present invention, since the viewer can obtain additional information on the specific advertisement content regardless of whether the advertisement content is broadcasted or not, it can promote the commercial activity using the broadcast system.

Claims (14)

A network interface unit configured to receive advertisement information of advertisement contents broadcast through at least one channel;
A data storage for storing the advertisement information;
A metadata extractor configured to extract metadata about attributes of advertisement contents from the stored advertisement information;
A section generator for generating the extracted metadata into sections of at least one category according to a specific criterion;
A GUI generator for generating an advertising GUI (Graphic User Interface) including the generated section; And
A transmitter for transmitting the generated advertisement GUI;
Ad information processing device for interactive advertising comprising a. The method of claim 1, wherein the metadata,
And an advertisement ID for identifying an advertisement and at least one of URL information of a web page providing additional information about the advertisement. The method of claim 2, wherein the metadata,
The advertisement information processing apparatus for interactive advertisements further comprising channel information on which an advertisement is broadcast and time information on which the advertisement is broadcast. 4. The method of claim 3, wherein generating the metadata into sections of at least one category,
And the section is classified based on channel information on which the advertisement is broadcast and time information on which the advertisement is broadcast. The method of claim 4, wherein the advertising GUI,
And a plurality of sub advertisement GUIs generated for a specific channel on which the advertisement is broadcast, and generated according to a time when the advertisement is broadcast. The method of claim 2, wherein the metadata,
The generated advertisement GUI further includes at least one of coordinate information of a position displayed on a screen and information on a type of an event trigger for providing additional information linked to an advertisement currently being viewed by a viewer. Advertising information processing device for interactive advertising. The method of claim 5, wherein the advertising GUI,
The apparatus may further include SO (System Operator) information for providing an advertisement included in the advertisement information, IP information of a server providing detailed information about an advertisement, and port information of a server providing detailed information about an advertisement. Ad information processing device for interactive advertising. Receiving advertisement information of advertisement contents broadcast through at least one channel;
Storing the advertisement information;
Extracting metadata about attributes of advertisement contents from the stored advertisement information;
Generating the extracted metadata into sections of at least one category according to a specific criterion;
Generating an advertising GUI (Graphic User Interface) including the generated section; And
Transmitting the generated advertising GUI;
Advertising information processing method for interactive advertising comprising a. The method of claim 8, wherein the metadata,
And at least one of an advertisement ID for identifying an advertisement and URL information of a web page that provides additional information about the advertisement. The method of claim 9, wherein the metadata,
The advertisement information processing method for interactive advertisements further comprising channel information on which an advertisement is broadcast and time information on which the advertisement is broadcast. The method of claim 10, wherein generating the metadata into sections of at least one category,
And classifying sections based on channel information on which the advertisement is broadcast and time information on which the advertisement is broadcast. The method of claim 11, wherein the advertising GUI,
And a plurality of sub advertisement GUIs generated for a specific channel on which the advertisement is broadcasted, and generated according to a time when the advertisement is broadcasted. The method of claim 9, wherein the metadata,
The generated advertisement GUI further includes at least one of coordinate information of a position displayed on a screen and information on a type of an event trigger for providing additional information linked to an advertisement currently being viewed by a viewer. Advertising information processing method for interactive advertising. The method of claim 12, wherein the advertising GUI,
The apparatus may further include SO (System Operator) information for providing an advertisement included in the advertisement information, IP information of a server providing detailed information about an advertisement, and port information of a server providing detailed information about an advertisement. How to process advertising information for interactive advertising.

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