KR20080069880A - Information card with card terminals updating information, system and method for updating card terminals by using information card - Google Patents

Abstract

A method and a system for outputting advertisement information using an STB(Set Top Box), and an STB having an advertisement output function are provided to provide visually aesthetical factor by outputting advertisement information to an LCD in addition to basic information of an STB. A tuner(800) receives video(image) and audio(voice) signals, advertisement data, and other data from an advertisement management server. A demultiplexer(825) extracts the advertisement data and conditions of a contract corresponding to the advertisement data, from the received data. An advertisement processing unit(850) stores the extracted advertisement data and the contract condition data in a memory(840), extracts the advertisement data according to an STB setting state of a subscriber and outputs the same to an LCD(870), and generates exposure advertisement data based on the outputted advertisement data. An advertisement signal transmitting unit(805) transmits the generated exposure advertisement data to the advertisement management server.

Description

Information Card with Card Terminals Updating Information, System and Method for Updating Card Terminals by Using Information Card}

1 is a simple block diagram showing the structure of an advertisement management system according to an embodiment of the present invention.

Figure 2 is a simple configuration showing the structure of a master DB connected to the advertisement management server according to an embodiment of the present invention.

Figure 3 is configured as an example of the customer-specific advertising information table stored in the master DB according to an embodiment of the present invention.

Figure 4 is configured as an example of the customer-specific advertising utilization table receiving the discount benefits stored in the DB according to an embodiment of the present invention.

5 is a simple block diagram detailing an internal structure of an advertisement management server according to an exemplary embodiment of the present invention.

FIG. 6 is a broadcast client and an advertisement client according to an embodiment of the present invention. The broadcast data and the advertisement data stored in the master DB are received by an advertisement management server, processed as an encoding signal, and then received by a set-top box of a broadcast service subscriber. A simple flow chart of the process up to.

7 is a simple flowchart illustrating a process of storing an encoded signal received from the set-top box through a decoding process of the advertisement management server in a master DB according to an embodiment of the present invention.

8 is a simple block diagram showing the structure of a set-top box according to an embodiment of the present invention.

9 is a block diagram illustrating a detailed configuration of an advertisement processing unit of FIG. 8 according to an embodiment of the present invention.

FIG. 10 is a simple flowchart illustrating a series of processes of displaying an advertisement on an LCD of a set-top box according to an exemplary embodiment of the present invention and varying display information according to an input signal.

11 illustrates a set-top box LCD screen according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

100: ad management server 105: set-top box

110: broadcast client 115: master DB (DataBase)

120: advertising client 200: broadcast data

205: Advertising data 210: Contract condition data

215: Ad impression data 220: Customer data

300: customer specific advertisement information table 400: customer specific advertisement utilization table

500: advertising data receiving unit 505: encoding signal processing unit

510: broadcast data receiver 515: decoded signal processor

520: encoding signal transmission unit 525: comprehensive data transmission unit

530: comprehensive data extraction unit 535: comprehensive data processing unit

540: comprehensive data processing unit 805: advertising signal transmission unit

830: Exposure information processor 840: Memory

850: Ad processing unit 900: Advertising material receiving unit

905: advertising material setting unit 910: advertising material processing unit

915: control signal receiver 920: advertisement information transmitter

925: advertising information processing unit 935: control unit

The present invention relates to a system and method for providing an advertisement using an LCD mounted on a set top box. More particularly, the advertisement data is received from an advertisement management server and temporarily stored in a memory of the set top box and then stored in a memory of the set top box. By displaying advertisements on the LCD of the set-top box according to the setting status or input conditions, the broadcasting service subscribers can receive a discount on the viewing fee depending on the level of exposure to the advertisements, and the advertisement clients and broadcasters can obtain the revenue accordingly. An apparatus and method for outputting advertisement information.

In general, the promotion of a company or the advertisement of a product which many companies perform is performed in various ways. For example, most of the game development companies, internet portal sites, or PC room related service providers that do business with PC rooms have their own offline sales network, posters, promotional materials, postal broadcasts, newspapers and magazines. The company promotes images and advertises products, and uses a banner form using the Internet.

However, these advertising methods are extremely ineffective and most of the advertising forms depend on the active selection of consumers despite the fact that they have a lot of money.

For example, a game opening video of a game developer or a promotional video of a chain business company may have an advertisement effect by broadcasting a commercial or watching a video by a consumer's participation on the Internet.

However, many small and medium-sized companies feel burdened by paying expensive advertising fees in order to advertise on this type of video media. The method of encouraging them has a problem in that banners are provided indiscriminately to Internet users, thereby forming a strong resistance to consumers, and thus, there is a risk of adverse effects.

An object of the present invention is to solve the above problems, the purpose is to transmit the advertising data of various formats to the set-top box of the broadcast service subscriber with the broadcast data, the set-top box to send the advertising data to the internal memory The present invention provides an apparatus and method for outputting advertisement information from an LCD of a digital set-top box by storing and displaying an advertisement through the set-top box LCD.

Still another object of the present invention is to derive satisfaction among broadcast service subscribers, broadcasters, and advertisers.

In more detail, the broadcast service subscribers can select the advertisement exposure by themselves, thereby allowing them to use the cheaper service by receiving a discount on the broadcast subscription fee, and the advertiser can expose the advertisement to the broadcast service subscribers at a low cost. In addition, the broadcasting station attracts everyone's satisfaction by earning the company's fee for providing advertising data to the subscribers of broadcasting service as a profit and at the same time receiving the customer satisfaction effect of providing the broadcasting service subscribers with high quality broadcasting service at low cost. To me.

The present invention relates to a set top box, and more particularly, to an apparatus and a method for outputting advertisement information from an LCD of a set top box when the set top box is in a standby state not receiving an input signal (eg, a channel conversion signal).

In order to achieve the above object, an apparatus and method for outputting advertisement information from an LCD of a digital set-top box according to an aspect of the present invention include storing advertisement data provided from an advertisement client and broadcast data provided from a broadcast client together in a master DB. When the broadcast service subscriber requests a broadcast service from the set-top box, the broadcast management server converts the advertisement data and the broadcast data into an encoded signal and then transmits the encoded data to the set-top box. The advertisement data and broadcast data are stored in the memory, and the advertisement is displayed on the LCD of the set-top box according to a user's setting state or an input signal.

The set-top box having an advertisement output function according to the present invention includes a tuner for receiving a predetermined video (video), audio (audio) signal, advertisement data and other data from a predetermined advertisement management server, and among the received data, A demultiplexer for extracting predetermined advertisement data and contract condition data corresponding to the advertisement data, and storing the extracted advertisement data and contract condition data in a predetermined memory and storing the extracted advertisement data and contract condition data in accordance with a set-top box setting state of a subscriber. The advertisement processor extracts the advertisement data from the data, outputs it through a predetermined LCD, and generates exposure advertisement data based on the output advertisement data, and transmits an advertisement signal for transmitting the generated impression advertisement data to the advertisement management server. It is characterized by comprising a part.

According to the present invention, the advertisement processing unit, an advertisement data extraction unit for extracting the advertisement data and the contract condition data stored in the memory unit, and the exposure time included in the contract condition data to identify the extracted advertisement data for each advertisement code An advertisement data setting unit configured to output the advertisement data according to a condition such as (or the number of times) and an advertisement outputting the advertisement data set to be output based on a condition such as the exposure time (or the number of times) through a predetermined LCD. And an advertisement material processing unit for generating an advertisement exposure data by checking an information output unit and a time (or the number of times) the advertisement data is output through the LCD.

On the other hand, a set-top box having an advertisement output function according to the present invention, means for receiving the predetermined advertising data from a predetermined advertising management server and stores the received advertising data in a predetermined memory, the set-top box set state of the subscriber And extracting the advertisement data stored in the memory and outputting the advertisement data through a predetermined LCD.

According to the invention, the advertisement is characterized in that it comprises a local advertisement of the area where the set-top box is located.

Meanwhile, the advertisement information output system using the top box according to the present invention transmits predetermined advertisement data and corresponding contract condition data to a predetermined broadcast service subscriber set-top box, and corresponds to the transmitted advertisement data from the set top box. An advertisement transmitted from the advertisement management server and the advertisement management server to receive the advertisement exposure data, and generate discount information on the broadcast viewing fee of the broadcast service subscriber according to the advertisement exposure time (or frequency) included in the advertisement exposure data. Receiving the data and the corresponding contract condition data, outputting the advertisement data through the LCD on the set-top box according to the contract condition included in the received contract condition data, and displaying the advertisement exposure data corresponding to the output advertisement data. A set-top box generated and transmitted to the ad management server Characterized in that W is made.

According to the present invention, the contract condition data includes data specifying contract terms concluded between a predetermined broadcast client and an advertisement client, and also includes a corresponding advertiser code, an expected total output count (or exposure time) of the advertisement, an advertisement. It is characterized in that the payment is made according to the number of times of output, including a specific time of the advertisement output.

According to the present invention, the advertisement exposure data may include an advertisement code output through the set top box LCD, an advertisement exposure frequency (or exposure time), and customer information.

On the other hand, the advertisement information output method using a set-top box according to the present invention, the step of transmitting a predetermined advertising data from a predetermined advertising transmission means to a predetermined broadcast service subscriber set-top box, and the advertisement data transmitted from the set-top box Outputting through the LCD, and generating discount information on the broadcasting service fee of the broadcast service subscriber in exchange for advertisement exposure through the LCD of the set-top box in a predetermined discount information generating means. .

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention.

However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below.

In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

Terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users or operators.

Therefore, the definition should be made based on the contents throughout the present invention.

In addition, preferred embodiments of the present invention to be carried out below are provided in each system functional configuration to efficiently describe the technical components constituting the present invention, or system functions that are commonly provided in the technical field to which the present invention belongs. The configuration will be omitted, and described mainly on the functional configuration to be additionally provided for the present invention.

If those skilled in the art to which the present invention pertains, it will be able to easily understand the function of the components that are conventionally used among the omitted functional configuration not shown below, and also the configuration omitted as described above The relationship between the elements and the components added for the present invention will also be clearly understood.

In addition, the following examples will be used to appropriately modify the terms so that those skilled in the art to clearly understand the technical features of the present invention to effectively understand, but the present invention It is by no means limited.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It is only.

1 is a simple block diagram showing the structure of an advertisement management system according to an embodiment of the present invention.

The advertisement management system for outputting advertisement information from the LCD of the set-top box shown in FIG. 1 is largely defined as an advertisement client 120 that provides predetermined advertisement data to the advertisement management server 100, and at least one broadcast service subscriber set-top box. The broadcast client 110 providing the broadcast data of the predetermined advertisement data received from the advertisement client 120, the predetermined broadcast data received from the broadcast client 110, the customer data and the predetermined contract condition data The advertisement management server 100 is stored in the master DB of the customer, and the advertisement data and broadcast data stored in the master DB is converted into an encoded signal and a decoded signal and delivered to the broadcast service subscriber set-top box or processed for the purpose of the specified invention. ), And receives the encoding signal from the advertisement management server 100, And a set-top box 105 for extracting data and outputting the extracted advertisement data through an LCD provided in the set-top box.

According to another exemplary embodiment, the advertisement management server 100 may be provided at the broadcast client side or at the advertisement client side in the advertisement management system.

The encoded signal is an encoded signal that is designed in consideration of the ease of transmission and security to transmit a large amount of data on a network such as a cable or a LAN, and includes the advertisement data, contract data, customer data, It includes encoding the broadcast data into one.

The decoded signal is a signal that has been decoded for use in a device receiving the encoded signal. For example, the decoded signal is in the form of advertisement data, broadcast data, contract condition data, customer data in a set-top box. It is desirable to be separated and stored in the memory.

According to the exemplary embodiment of the present invention, the advertisement data refers to advertisement material stored in the master DB by the advertiser, and the advertisement data may be produced in various forms in a multimedia form such as a video and text.

According to an embodiment of the present invention, the broadcast data includes broadcast data stored by a broadcaster in a master DB. For example, the broadcast data may be in the same form as broadcast data generally used by satellites and terrestrial broadcast stations.

The advertisement client 120 stores the advertisement data for outputting various types of advertisements to the LCD installed in the set-top box 105, and the advertisement contract condition data provided by the predetermined advertiser to the broadcaster in the master DB, and from the master DB. You get customer-specific ad impressions accumulated in real time or over time.

Here, the contract condition data includes data specifying contract terms concluded between the broadcaster and the advertiser, the broadcaster shares customer information based on the down payment presented by the advertiser, and the advertiser shares the shared customer information. This allows you to expose as many ads as you set to a limited audience.

The advertisement data may further include local advertisements of a specific region.

For example, the advertisement management server 100 may provide advertisement data corresponding to the region (or location) of the broadcast service subscriber to the set-top box 105 according to the region (or location) information of the broadcast service subscriber. have.

The broadcast client 110 transmits the broadcast data and the customer data to be transmitted to the set-top box 105 of the broadcast service subscriber to the advertisement management server 100 to be stored in the master DB, according to the advertisement exposure from the master DB Information about the discount rate and the viewing fee for each customer is obtained in the form as shown in FIGS. 3 and 4 below.

The set-top box 105 receives the encoded signal from the advertisement management server 100 and converts it into a decoded signal through an internal process shown in FIG. 8 below. The set-top box 105 includes advertisement data, broadcast data, customer data, and contract data. 105 is temporarily stored in the memory and outputs the advertisement data to the LCD of the set-top box 105 according to the advertisement permission setting or the operation signal input of the broadcast service subscriber.

For example, the LCD of the set-top box 105 basically displays a channel selected by the current broadcast service subscriber, such as specific information (eg, current channel information, volume information, etc.) by the broadcast service subscriber's selection (or input). Set-top box setting information, etc.) is generally displayed. However, according to an embodiment of the present invention, when the broadcast service subscriber sets the advertisement permission or inputs an operation signal corresponding to the advertisement permission, the LCD of the set-top box is displayed. A predetermined advertisement may be output through the.

In addition, the set-top box 105 generates advertisement exposure data recording the frequency at which advertisement data is exposed to a broadcast service subscriber and transmits the advertisement exposure data to the advertisement management server.

The advertisement management server 100 receives broadcast data, advertisement data, customer data, and contract condition data from the broadcast client 110 and the advertisement client 120, converts the encoded data into an encoded signal, and delivers the encoded signal to the set top box, or from the set top box. The transmitted encoded signal is converted into a decoded signal, extracted or processed in the form of the above-described data, and stored in the master DB.

The master DB 115 stores the broadcast data of the broadcast client 110 and the advertisement data of the advertisement client 120 delivered from the advertisement management server 100, and is extracted or processed by the advertisement management server 100. It will function as a central repository for storing data and advertisement impression data with customer information.

Referring to FIG. 1, the master DB is illustrated as interworking with the advertisement management server 100, but the present invention is not limited thereto, and the master DB may be provided inside the advertisement management server or may be provided in the broadcast client. Or may be included in the advertisement client.

2 is a simple block diagram showing the structure of the master DB 115 connected to the advertisement management server 100.

Referring to FIG. 2, the configuration diagram is connected to the advertisement management server 100 and is divided into broadcast data, advertisement data, customer data, contract condition data, and advertisement exposure data, and stored in the master DB. The broadcast data is data provided by the broadcast client, and contains program information for general satellite and terrestrial broadcast services, and is transmitted to the advertisement management server 100 together with the customer data of the master DB, and then converted into an encoded signal, and then broadcasted. It is transmitted to the set-top box of the service subscriber to provide satellite and terrestrial broadcasting programs.

The advertisement data stored in the master DB is data provided by an advertisement client and contains advertisement information provided by an advertisement company. The advertisement data is produced in various forms ranging from text to MPEG-2 type video, and the advertisement management server ( It is provided to the set-top box 105 of the broadcast service subscriber through the 100, it can be output through the LCD of the set-top box 105.

The advertisement data may further include advertisement information provided corresponding to a specific region.

In addition, the advertisement data may be extracted from the advertisement management server 100, converted into an encoded signal, and then transferred to the set-top box of the broadcast service subscriber and output from the LCD of the set-top box.

The contract term data may include information such as advertisement data and information contracted with an advertisement client for such data, such as an advertiser's code, the total number of expected outputs of advertisements, and payment costs according to the number of advertisements. Can be.

In addition, the contract condition data stored in the master DB is transmitted to the advertisement management server 100 and used as basic information for calculating the request fee to be paid to the broadcaster by comparing the contract condition data below with the advertisement exposure data. .

The customer data 220 may include individual IDs (eg, broadcast service subscriber IDs), personal information, addresses (local information), viewer ratings, and viewing fees of customers who receive broadcast data and advertisement data through the set-top box 105. It can be configured to include information.

In addition, the customer data stored in the master DB is delivered to the advertisement management server 100 is utilized as basic information for calculating the viewing fee of the broadcast service subscriber with the advertisement exposure data.

The advertisement exposure data is information received from the set top box 105 as an encoding signal, converted into a decoding signal by the advertisement management server, and then stored in the master DB.

In addition, the advertisement exposure data stored in the master DB includes an advertisement code, a customer code, and an advertisement exposure frequency, and are transmitted to the advertisement management server 100 and used as basic information for calculating a discount rate of a broadcast service subscriber.

Figure 3 is configured by the customer-specific advertising information table 300 by way of example, the table is the advertisement management server 100, the customer data, advertisement data, contract condition data, advertisement exposure stored in the master DB in the following comprehensive information processing unit Occurs by processing based on data.

Referring to FIG. 3, each column of the illustrated table is composed of a broadcast service subscriber code, an advertiser code, a cumulative frequency of advertisements, an expected frequency of advertisements, an applied discount rate, and a broadcaster. The information table is used to apply the discount rate to the customer differentially.

In addition, through the advertisement information table for each customer, the advertiser calculates a payment cost to be paid to the broadcaster by comparing the expected frequency of the advertisement and the cumulative frequency of the advertisement, and for the subscriber of the broadcasting service that uses the most advertisements. Limited marketing can be planned.

4 is an example of a customer-specific advertisement utilization table 400 stored in the DB, which is a table of broadcast discount details to be used in the form of a receipt between a broadcaster and a broadcast service subscriber.

Each column of the customer use advertisement table includes a customer code, a current month's viewing fee, a current month's discount amount, a bill amount, and the like. The discount information applied to the current month's discount amount is shown in FIG. 3 in the advertisement management server 100. It is calculated by summing the total discount rate per proposed broadcasting service subscriber.

5 is a simple block diagram detailing the structure of the advertisement management server 100.

Referring to FIG. 5, the internal configuration of the advertisement management server 100 includes a broadcast data receiver 510, an advertisement data receiver 500, an encoded signal processor 505, an encoded signal transmitter 520, and a decoded signal. The receiver 515, the integrated data extraction unit 530, the integrated data processing unit 535, the integrated data processing unit 540, and the integrated data transmission unit 525 are configured.

The broadcast data receiver 510 receives the data stored in the master DB, extracts only the data corresponding to the customer data and the broadcast data, sets broadcast data to be transmitted to the set-top box 105 of the broadcast service subscriber, and the encoded signal processor 505. Send to).

The advertisement data receiving unit 500 receives the data stored in the master DB, extracts only the contract information data and the data corresponding to the advertisement data, sets the advertisement data according to the contract conditions for each advertiser, and delivers the encoded data to the encoding signal processor 505. do.

In addition, when the advertisement data stored in the master DB is local advertisement data of a specific region, the advertisement data receiving unit 500 checks customer information of the broadcasting service subscriber (locating a set-top box) and broadcasts the region. It is set to transmit to the set-top box of the service subscriber can be delivered to the encoded signal processor 505.

The encoded signal processor 510 receives broadcast data and advertisement data from the broadcast data receiver 510 and the advertisement data receiver 500, and transmits the received broadcast data and advertisement data to the set-top box 105. Convert to an encoded signal.

Here, the conversion of the advertisement data and the broadcast data into the encoded signal by the encoding signal processing unit 510 may include compressing the data transmission amount and data encryption to limit the use of data by a user other than the broadcast service subscriber. Considering the convenience of transmission to reduce the transmission load.

The above-mentioned purpose is that the same applies to the advertisement signal transmitter of the set-top box 105 below.

The decoded signal receiver 520 receives the encoded signal transmitted from the advertisement signal transmitter of the set-top box 105 below and converts the encoded signal into data that can be processed by the advertisement management server 100.

That is, the decoded signal receiver 520 converts the unified encoded signal into a decoded signal, sets the advertisement exposure data, and then delivers the advertisement exposure data to the aggregate data extractor 530.

The comprehensive data extractor 530 extracts the advertisement exposure data received from the decoding signal receiver 525, the customer data extracted from the master DB, the advertisement data, and the contract condition data, and delivers the extracted data to the comprehensive data processor 535. .

In addition, the comprehensive data extraction unit 530 checks the recently aggregated record of the customer data, advertisement data, advertisement exposure data, contract condition data in the data delivery, and for example, the last data aggregation record Only the data up to now are extracted and transmitted to the comprehensive data processor 535.

The comprehensive data processor 535 calculates a total of the customer data, the advertisement data, the advertisement exposure data, and the contract condition data, which are collected for each specific period, and delivers the sum to the comprehensive data processor.

In addition, the comprehensive data processing unit 535 automatically sets the next aggregation by displaying the data aggregation period for the data.

The comprehensive data processing unit 540 generates the processed data table by receiving the extracted and processed data in addition to the broadcast data, the advertisement data, the customer data, the contract condition data, and the advertisement exposure data stored in the master DB.

Examples of the table generated by the comprehensive data processing unit 540 include a customer-specific advertisement information table and a customer-specific advertisement utilization table shown in FIGS. 3 and 4.

In addition, the table generated by the comprehensive data processing unit 540 is stored in the master DB to provide information in response to a request for a table of a broadcasting company and an advertising company.

FIG. 6 is a broadcast client and an advertisement client, which receive broadcast data and advertisement data stored in the master DB from the advertisement management server shown in FIG. 5, process them as encoded signals, and then receive the set-top box 105 of a broadcast service subscriber. A simple flow chart of the process up to.

The broadcast client stores broadcast data to be transmitted to a broadcast service subscriber in the master DB (600), wherein the broadcast data has the same format as broadcast waves of general satellite and terrestrial broadcast.

The advertisement client contracts with a broadcaster and stores the advertisement data to be output to the set-top box LCD of the broadcast service subscriber in the master DB together with the contract condition data (605), wherein the form of the advertisement data is shown in FIG. Various types of data are possible, such as the advertising data described in the advertising client.

When a request for broadcast data is received from a set-top box of a broadcast service subscriber, the advertisement data receiver 500 and the broadcast data receiver 510 of the advertisement management server 100 may receive customer data, broadcast data, and advertisement data from the master DB. , The contract data is read (610).

In this case, the data read by the broadcast data receiver 510 and the advertisement data receiver 500 may be provided by the broadcast data receiver 510 and the advertisement data receiver 500 to provide data based on customer data and contract condition data. The extracted data is transferred to the encoded signal processor 615.

The signal data and the advertisement data transferred to the encoded signal processor 505 are converted into a single encoded signal for transmission to the set-top box of the broadcast service subscriber and transmitted to the encoded signal transmitter 520 (620). In this case, the purpose of converting the above data into the encoded signal will be described with reference to the description of the encoded signal processor 505 illustrated in FIG. 5.

The converted encoded signal is transmitted to the encoded signal transmitter 520 and transmitted to the set-top box 105 of the broadcast service subscriber (625), thereby completing the process.

7 is a simple flowchart illustrating a process of storing the encoded signal received from the set-top box 105 in the master DB through the decoding process of the advertisement management server 100.

Referring to FIG. 7, the encoded signal received from the set top box 105 is received by the decoding signal processor 515 of the advertisement management server 100 (700).

In this case, the decoded signal processor 515 converts the received encoded signal into a decoded signal (705) and transmits the data to the comprehensive data extractor in the form of data that the advertisement management server 100 can process.

The comprehensive data extractor 530 extracts only advertisement exposure data from the data in the decoded signal transmitted from the decoding signal processor 515 and stores the advertisement exposure data in the master DB. At the same time, the master DB extracts customer data, advertisement contract data, and the like. The existing advertisement exposure data is re-extracted (710).

Specifically, referring to the description of the comprehensive data extractor illustrated in FIG. 5, the comprehensive data extractor 530 extracts after storing the customer data and the advertisement exposure data for a specific period in the master DB (715). In step 720, the advertisement contract data is transmitted to the comprehensive data processor, and the aggregate data processor calculates a discount rate for the broadcast service subscriber by using the delivered advertisement exposure data and the advertisement contract data.

The comprehensive data processing unit 535 sums up the advertisement exposure data extracted for each period along with the customer data and the advertisement contract data transferred from the comprehensive data extraction unit 530 (725), and the discount rate and the discount amount to be applied to the viewer fee for each broadcasting service subscriber. It is calculated (730).

Also, when calculating the discount rate, a record of the range of the summed data for the next extraction process is transferred to the master DB along with the discount rate and stored in association with the customer data (735), and the calculated discount rate is stored in the customer data and the advertising contract. The data and the advertisement exposure data are transmitted to the comprehensive data processing unit 540 (740).

The comprehensive information processing unit 540 combines the customer data, the advertisement data, the contract condition data, the discount rate, and the discount data received from the comprehensive data processing unit 535, and the advertisement for each customer shown as an example in FIGS. An information table and a customer-specific advertisement utilization table are generated (745).

In addition, the generated tables are stored in the master DB (750) and used as information utilization dimensions according to data requests of the broadcasting company and the advertising company, thereby completing the data storing process shown in FIG. 7 (755).

8 is a simple block diagram showing the structure of a set-top box 105 according to an embodiment of the present invention.

The block diagram includes a tuner 800, an operation signal receiver 810, an advertisement signal transmitter 805, a demodulator 815, a descrambler 820, a demultiplexer 825, an exposure information processor 830, and an image / audio recorder. (AV Recorder) 835, memory 840, main processing unit 845, advertising processing unit 850, central processing unit (CPU) 855, output signal combination 860, video / audio output 865, LCD 870 is configured.

The tuner 800 receives a video (video), audio (audio) signal, advertisement data and other data input through a satellite, terrestrial or cable, and transmits the received data to the demodulator 815.

The demodulator 815 samples the input analog signal and converts it into a digital signal.

In this case, the converted digital signal may be transmitted to the demultiplexer 825 through the descrambler 820 or directly to the demultiplexer 825.

The descrambler 820 generally performs a process of releasing scramble that is performed in pay broadcasting by key information obtained through an IC card or the like.

For example, the scramble means converting or mixing the signal, and the scrambled signal cannot be viewed without the descrambler 820.

The demultiplexer 825 is a kind of filter, which extracts a signal for a channel selected by the subscriber, through which the subscriber desires to view the signals of various channels coming through the tuner 800. The specific signal is extracted and input to the video / audio decoder 835.

Here, the demultiplexer 825 extracts the advertisement data coming through the tuner 800 and delivers the advertisement data to the main processor 845.

The video / audio decoder 835 re-decodes the encoded video or audio signal from the extracted signal, and decodes using the memory because much computation and storage space are required to decode the encoded video and audio. Can be performed.

The memory 840 may be a type such as random access memory (RAM) capable of reading and writing.

The signal is converted into an analog signal through a digital-to-analogue converter (DAC), or the like, or converted into an analog signal by an image processing unit such as NTSC or PAL, and then converted into an analog signal through a DAC. It is converted and sent out.

The main processor 845 receives the data information extracted through the demultiplexer 825 and outputs the data information in the standby mode.

The advertisement processing unit 850 included in the main processing unit 845 stores data entered into the main processing unit 845 through the demultiplexer 825 in the memory and then transmits the data to the signal transmitted through the control of the central processing unit. By extracting only the advertising data from the memory by outputting to the LCD 870 of the set-top box 108, and generates the advertisement exposure data and delivers to the exposure data processing unit 830.

In more detail with respect to the advertisement processor 850, the advertisement processor 850 receives the advertisement data stored in the memory from the following advertisement signal receiver in the advertisement processor 850 to determine the set state of the set-top box 105. After confirming, the advertisement data is output through the LCD of the advertisement processor 850, and when the control signal is received through the control signal receiver 915 below in the advertisement processor 850, the set-top box 105 is not advertisement data. It has a processing structure for outputting the state data of the LCD to the LCD.

In addition, according to the advertisement output to the LCD through the advertisement processing unit 850 generates advertisement exposure data in the advertisement processing unit 850 and delivers it to the exposure information processing unit 830, the exposure information processing unit 830 is The advertisement exposure information transmitted by the central processing unit is updated in proportion to the frequency information output to the LCD of the set-top box 105.

The exposure data processor 830 updates the advertisement exposure data transmitted through the advertisement processor 850 in proportion to the output frequency of the advertisement data, converts the updated advertisement exposure data into an encoding signal, and transmits the converted advertisement exposure data to the advertisement signal transmitter. .

In addition, the period in which the exposure data processing unit 830 converts the updated advertisement exposure data into an encoding signal for transmission to the advertisement management server is counted through the central processing unit at a predetermined time according to the setting state of the set-top box 105. Or, when receiving the input signal from the operation signal receiving unit 810 stops the advertisement output on the LCD and outputs the status information of the set-top box 105, it is assumed that the advertisement exposure data is aggregated and converted into an encoding signal.

The advertisement signal transmitter 805 transmits the encoded signal transmitted from the exposure data processor 830 to a decoding signal processor of the advertisement management server.

The operation signal receiver 810 is configured to issue a command to operate or turn off the set top box 108 and receives a signal input from a button of a remote control or an external panel.

The central processing unit (CPU) 855 performs information exchange, processing, and control of each part.

9 is a block diagram illustrating a detailed configuration of the advertisement processing unit 850 of FIG. 8 according to an embodiment of the present invention.

The advertisement processor 850 illustrated in FIG. 8 includes an advertisement material receiving unit 900, an advertisement material setting unit 905, an advertisement material processing unit 910, a control signal receiving unit 915, an advertisement information transmitting unit 920, and an advertisement. It may be configured to include an information processing unit 925, a control unit 935, BUS 930.

The controller 935 receives data from each unit in the advertisement processor 850 and relays the data, or transmits the data to the central processor and the memory, and performs overall control of the advertisement processor 850 to control the central processor and the main processor. do.

The advertisement data receiving unit 900 receives customer data, advertisement data, and contract condition data, which are not video or audio signals existing in the signal received from the memory 825, and can be processed in the advertisement processing unit 850. The advertisement data setting unit 905, the advertisement material processing unit 910, the control signal receiving unit 915, the advertisement information transmitting unit 920, and the advertisement information processing unit 925 for accepting only the data through the control unit 935. Send advertising materials and advertising information.

The advertisement data setting unit 905 identifies the advertisement data for each advertisement code and sets the advertisement data according to the conditions such as the exposure time from the customer data and the contract condition data transmitted together, and then the advertisement exposure frequency according to the contract condition. Contract information is provided to the advertisement information transmission unit 920 so that the central processing unit performs the adjustment and the like.

The advertisement information transmitting unit 920 transmits the advertisement data received from the advertisement material setting unit 905 to the LCD and outputs the advertisement data. When receiving the control signal from the control signal receiving unit 915, the next advertisement permitting control signal is in a standby state. Until it receives the latest updated advertising data in the memory to prepare for transmission.

The advertisement data processing unit 910 generates advertisement exposure data and then updates each time a small unit time interval or an input signal is received from the control signal receiver in proportion to the advertisement exposure information provided through the CPU 855. The controller 935 is provided to the memory and the advertisement information processor 925 through the relay of the controller 935.

The control signal receiving unit 915 receives a control signal input from the outside and transmits it to the control unit 935, and the control unit 935 receives the control signal from the operation signal receiving unit 810 shown in FIG. Play a role.

The advertisement information processing unit 925 receives the advertisement exposure data received through the advertisement information processing unit through the control unit 935, aggregates the advertisement exposure data, and adds each advertisement code to the exposure information processing unit.

The BUS 930 is a path through which data of the advertisement processor 850 moves.

10 is a simple flowchart illustrating a process of receiving and processing advertisement data and the like from the advertisement processing unit and then outputting the advertisement data to the LCD 870 of the set-top box.

Referring to FIG. 10, various data stored in the memory illustrated in FIG. 8 may be included. The advertisement data receiving unit of the advertisement processing unit illustrated in FIG. 9 extracts only advertisement data, contract condition data, and customer data from the memory. The extracted data is transmitted to each unit of the advertisement processor through the relay of the control unit (1000).

In addition, when the specified data is received in the advertisement data receiving unit, the control unit of the advertisement processing unit shown in FIG. 9 determines the LCD output of the advertisement data by checking the set top box setting state of the broadcast service subscriber (1100).

In more detail, the control unit of the advertisement processing unit shown in FIG. 9 receives general information data from the main processing unit shown in FIG. 8 and outputs it on the LCD for a limited time (1150). Only when the setting of the set-top box allows the advertisement output (1200), the advertisement data is output to the LCD in accordance with the advertisement output frequency delivered to the controller by the advertisement data setting unit illustrated in FIG. 9 (1550).

If the operation signal receiver shown in FIG. 8 receives an input signal (1300), the operation signal receiver stops outputting the advertisement data output to the LCD and outputs the received input signal to the LCD ( 1400).

In addition, while the advertisement data or the received input signal is output through the LCD, the advertisement information processing unit shown in FIG. 9 displays the exposure information data for each advertisement code based on the information provided by the advertisement information setting unit at specific time intervals. It generates and updates the exposure information data in proportion to the number of times the advertisement data is exposed to the LCD (1650), transfers it to the advertisement information processing unit (1700) and repeats the above process until the use of the set-top box is finished. .

If the default setting of the set-top box 105 does not allow advertisement (1050), the advertisement processing unit shown in FIG. 8 receives the basic state data of the set-top box from the main processor (1300) and outputs it to the LCD. In operation 1400, the received advertisement material retrieves continuously updated advertisement data on the memory of the set-top box 105 shown in FIG. 8 until the user permits setting (1450). . The advertisement information is maintained with the latest update data (1500).

After that, if there is no input signal from the user due to timeout, the process is repeated again.

11 illustrates an execution screen according to an embodiment of the present invention.

FIG. 11 stores advertisement data provided from an advertisement client and data provided from a broadcast client together in a master DB, and when a broadcast subscriber requests reception of a broadcast service from a set-top box, the advertisement material signaled through a broadcast management server. It is an example of displaying an advertisement on the LCD of the set-top box according to the user's setting state or input signal by transmitting the broadcast data to the set-top box.

Those skilled in the art will understand that the present invention can be implemented in other specific forms without changing the technical spirit or essential features.

It is to be understood that the examples presented above are illustrative and not restrictive.

The scope of the invention is indicated by the following claims rather than the above description, in particular all changes or modifications derived from the meaning and scope of the claims and their equivalents are included in the scope of the invention. Should be interpreted as

By implementing the present invention it is possible to display the advertising information on the LCD of the set-top box in the standby state of the set-top box.

In addition, it can provide visual beauty by outputting advertisement information on the LCD that received and displayed only the basic information of the set-top box without change.

In addition, in the case of a local cable broadcasting subscriber, an advertisement client of a corresponding region in which a service is provided can effectively expose an advertisement for a business to a limited customer base.

In addition, by using the updated advertising material connected to the server by the server connection signal generated at a certain interval there is an effect that can be displayed stably the latest advertising material without interruption in any case.

In addition, the revenue from the advertisement display allows the broadcast service subscriber to watch the broadcast at a lower price than the subscriber who does not allow the advertisement, and the broadcaster can meet the demand of viewers who want a low price, and the advertisement client may have a low price. As a result, it is possible to expect a profit model with a three-party win-win structure.

Claims (8)

A tuner for receiving a predetermined video (video), audio (audio) signal, advertisement data and other data from a predetermined advertisement management server; A demultiplexer for extracting predetermined advertisement data and contract condition data corresponding to the advertisement data from the received data; The extracted advertisement data and the contract condition data are stored in a predetermined memory, and the advertisement data is extracted from the stored data according to the set-top box setting state of the subscriber, output through a predetermined LCD, and based on the output advertisement data. An advertisement processor for generating impression advertisement data; And And an advertisement signal transmitter for transmitting the generated impression advertisement data to the advertisement management server. The method of claim 1, The ad processing unit, An advertisement material extracting unit extracting advertisement data and contract condition data stored in the memory unit; An advertisement material setting unit for identifying the extracted advertisement data for each advertisement code and outputting the advertisement data according to a condition such as an exposure time (or the number of times) included in the contract condition data; An advertisement information output unit configured to output the advertisement data set to be output according to a condition such as the exposure time (or the number of times) through a predetermined LCD; And And an advertisement data processing unit for generating advertisement exposure data by checking the time (or the number of times) the advertisement data is output through the LCD. Means for receiving predetermined advertisement data from a predetermined advertisement management server; And Means for storing the received advertisement data in a predetermined memory, extracting the advertisement data stored in the memory according to a set-top box setting state of the subscriber, and outputting the advertisement data through a predetermined LCD; Set-top box with features. The method of claim 1 or 3, wherein the advertisement is Set-top box having an advertisement output function characterized in that it comprises a local advertising of the area where the set-top box is located. Advertises predetermined advertisement data and corresponding contract condition data to a predetermined broadcast service subscriber set-top box, receives advertisement exposure data corresponding to the transmitted advertisement data from the set-top box, and includes the advertisement included in the advertisement exposure data. An advertisement management server for generating discount information on a broadcast viewing fee of the broadcast service subscriber according to an exposure time (or frequency); And, Receives advertisement data transmitted from the advertisement management server and corresponding contract condition data, and outputs the advertisement data through the LCD on the set-top box according to the contract conditions included in the received contract condition data, the output advertisement And a set-top box generating advertisement exposure data corresponding to the data and transmitting the advertisement exposure data to the advertisement management server. The method of claim 5, The contract condition data, Includes data specifying the terms and conditions of the contract between a given broadcast client and an ad client, and also includes the advertiser's code, the expected total output (or exposure time) of the ad, the cost of payment based on the number of ad outputs, and the specific ad output. Advertising information output system using a set-top box, characterized in that it comprises a time. The method of claim 5, The ad impression data, Advertising information output system using a set-top box, characterized in that it comprises an advertisement code, the advertisement exposure frequency (or exposure time) and the customer information output through the set-top box LCD. Transmitting predetermined advertisement data from a predetermined advertisement transmission means to a predetermined broadcast service subscriber set-top box; Outputting the transmitted advertisement data through the LCD from the set top box; And Generating discount information on the broadcasting service fee of the broadcast service subscriber in exchange for the advertisement exposure through the LCD of the set-top box in a predetermined discount information generating means; and outputting the advertisement information using the set-top box. Way.

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