CN101335871A - Advertisement service system and method - Google Patents
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- CN101335871A CN101335871A CNA2007101114743A CN200710111474A CN101335871A CN 101335871 A CN101335871 A CN 101335871A CN A2007101114743 A CNA2007101114743 A CN A2007101114743A CN 200710111474 A CN200710111474 A CN 200710111474A CN 101335871 A CN101335871 A CN 101335871A
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Abstract
The invention relates to an advertising service system, which includes an advertisement servo unit and set-top box. The advertisement servo unit can receive at least one advertisement come from at least one exterior advertising agency, and deliver at least one part of content of the advertisement in a broadcast mode. The set-top box receives a television come from outside (such as a television broadcast station or a satellite television) as well as the advertisement, combines the advertisement and the television signal, and then conveys to a display device (such as a TV) to play. The set-top box produces at least one record according to the state of each advertisement to be watched by users (for example, clicking on and watching the details or purchasing, etc.), and then conveys back the records to the advertisement servo unit. Then, the advertisement servo unit produces a bill according to the records, for the advertising agency terminal to charge.
Description
Technical field
What the present invention relates to is a kind of advertisement service system and method, in particular a kind of advertisement is combined in the television signal together by box on the machine play, and clicks advertisement or the number of times of the consumption that places an order calculates a kind of advertisement service system and the method for advertisement charging according to the user.
Background technology
The advertisement practitioner expands the market of its commodity and service and the best marketing sharp weapon of popularity.Also because of the consideration of commercial interest, make people in daily life, almost all can receive various forms of advertising messages all the time, for example road billboard, newspapers and magazines advertisement, printed flyers advertisement, commercials, television advertising, with web advertisement or the like.Wherein, road billboard, newspapers and magazines and printed flyers, web advertisement and commercials etc., owing to be subjected to the restriction of regionization, minorityization or shortage sound and light program etc. respectively, and make advertising effect have a greatly reduced quality.Comparatively speaking, television advertising is not subjected to advantages such as region restriction, extensively general rating group and sound and light program be abundant because of having, and becomes the present most important medium of advertisement of each dealer.
Yet the expense of television advertising is also expensive many than other advertising comparatively speaking, and the advertisement charging of especially so-called prime time (for example U.S.'s supercup is relayed the period etc.) also may be up to hundreds thousand of dollars of per second.In order to reach maximum advertisement benefit with minimum expense, the dealer wishes that invariably its advertisement can play in the most normal period that televiews of its major customer group and channel exactly.Only, everyone watches period, custom, hobby and the time length of TV to have nothing in common with each other, tangible very difficult period and the channel that some particular customer group televiews that accurately go to predict or quantize.
At present, the mode that is used for assessing people's custom of watching TV mainly contains two kinds: a kind of be period of televiewing with maximum people (or people are the most free) as the prime time, for example every day After Hours to the period between going to bed or have a dinner the period etc. at weekend; Another kind of mode then is the audience rating investigating by telephone interview etc., analyzes the number of watching group and the kind of a certain a certain channel of period, with provide the dealer with reference to and distribute its clutter.However; because present television advertising still is subject to the unidirectional broadcasting mode that has no feedback; cause the dealer still can't learn; spent big banknote after; there are how many people really to have actually and watch the ad content of being play; are and whether these spectators really exactly the customers of practitioner institute demand? moreover; more present cable television operators; usually can be by covering the mode of platform; the former advertisement signal of some television channel is override; play own some local advertising programs of charge in addition instead, do not reach any advertising results and cause the dealer of former advertisement to pay advertising expense.Therefore, advertising service mode now obviously also has the space of improvement.
Summary of the invention
First purpose of the present invention provides an advertisement service system and method, can click the number that the number of times of watching ad content decides advertisement charging according to the client is actual, reaches each advertising expenditure that advertiser spends and can both have the rate of return on investment that is consistent.
Certainly, except the viewed actual frequency of ad content, the period that described advertisement is played, frequency and length (or speed of horse race lamp) also all can have influence on the amount of money of advertisement charging.
Second purpose of the present invention provides an advertisement service system and method, it is by the utilization of box on the television set, advertisement can be incorporated in the TV programme together and play on TV, make spectators at a glance TV just can watch the ad content (for example the ad title of horse race lamp form etc.) of at least one part simultaneously.And which channel the people who no matter sees TV forwards to remove to watch program, and advertisement of the present invention all will continue to appear on the video screen, so can reach maximum advertisement benefit and not worry that also advertisement covered platform by other people.
For reaching above-mentioned purpose, a kind of advertisement service system of the present invention mainly is to include box on an advertisement servo unit and the machine.At least one advertisement of at least one advertiser end that described advertisement servo unit can be accepted to come from the outside, and at least a portion content of described advertisement pushed out with broadcast mode.Box can be accepted come from the outside a television signal and the described advertisement of (for example TV station or satellite television) on the described machine, and is sent to a display unit (for example TV) after being combined in advertisement in the described television signal and plays.After box and the state watched by the user according to each advertisement on the described machine (for example click to watch detailed content or place an order and buy etc.) produce at least one record, more described record is returned to the advertisement servo unit.After, described advertisement servo unit then produces a bill according to described record, to feed to advertiser's end charge.
In a preferred embodiment, advertisement servo unit of the present invention also includes:
Corresponding one a short advertisement and a long advertisement are analyzed and produced to one data analysis unit after receiving described advertisement;
One database, receive from the short advertisement of data analysis unit with grow advertisement and from the record of box on the machine, and stored;
One advertisement coding unit receives from the short advertisement of data analysis unit and be encoded into can be for the pattern of broadcasting;
One bill generation unit is in order to produce described bill according to the described record in the database;
One acquisition data generation unit in order to receiving the acquisition instruction from box on the machine, and instructs the long advertisement with a correspondence stored in the database to send box on the machine to according to described acquisition; And,
One schedule generation unit carries out scheduling in order to the reproduction time at least one short advertisement or long advertisement, and described short advertisement or long advertisement are taken out in database and is sent to the advertisement coding unit for sending out in the time that is ranked.
In a preferred embodiment, record of the present invention be include at least following one of them: the hobby record of watching record, user of advertisement, with user's following unirecord.And, the producing method of described bill, except be produce according to described record, time, length and the number of times also simultaneously also play by scheduling according to described advertisement, decide the advertisement charging amount of money.
In a preferred embodiment, box also includes on the machine of the present invention:
One advertisement decoding unit is in order to decipher the advertisement that is received through broadcasting;
One advertisement acquisition unit can send an acquisition instruction to capture at least one advertisement to the advertisement servo unit according to an acquiring signal;
One database is in order to store the advertisement from advertisement decoding unit and advertisement acquisition unit;
One merges coding unit, sends out after receiving described television signal and itself and advertisement be combined into an audio-visual signal again;
One main control unit in order to accepting the controlling signal from the user, and can produce described acquiring signal at least according to described controlling signal, with the advertisement servo unit acquisition advertisement of control advertisement acquisition unit whereabouts and play; And the state that main control unit is also captured according to advertisement produces described record for sending the advertisement servo unit to; And
Unit only once in order to accepting from one of the main control unit signal that places an order, and produces single instrction according to the described signal that places an order and is sent to advertiser's end and produces unirecord and send the advertisement servo unit to; Wherein, the described signal that places an order is produced by the controlling signal of main control unit according to the user.
For reaching above-mentioned purpose, a kind of advertising service method of the present invention is to include the following step:
Be subjected to an advertisement by an advertisement servo unit from advertiser's termination, and at least a portion content of described advertisement is pushed out with broadcast mode; And
Accept a television signal and the described advertisement come from the outside by box on the machine, and be sent to a display unit after being combined in advertisement in the described television signal and play, on the described machine box and produce at least one record according to the state that each advertisement is watched by the user after, more described record is returned to the advertisement servo unit;
Wherein, described advertisement servo unit is to produce a bill according to described record, to feed to advertiser's end charge.
In a preferred embodiment of advertising service method of the present invention, also include execution the following step in the described advertisement servo unit:
Be subjected to an advertisement from advertiser's termination;
Described advertisement is stored in the database, and at least one part content of advertisement is pushed at least one user with broadcast mode;
According to a controlling signal from the user, corresponding advertisement in described controlling signal in the database is taken out and send the user to, produce one simultaneously and watch record; And
Produce a bill according to the described at least record of watching, to feed to advertiser's end charge.
In a preferred embodiment of advertising service method of the present invention, also include execution the following step on the described machine in the box:
The television signal that acceptance comes from the outside and from the advertisement of described advertisement servo unit;
With described advertisement in conjunction with television signal for playing on a display unit, on described display unit, show a TV programme window and an advertisement windows at least simultaneously, in described advertisement windows, show at least one part content of advertisement;
Acceptance is from user's a controlling signal, be positioned at the advertisement of described advertisement windows for you to choose, and then produce a corresponding acquisition instruction and send the advertisement servo unit to, for from the database of advertisement servo unit, capturing the full content of the described advertisement that is chosen to and being presented on the TV programme window, simultaneously, also produce correspondence and watch record in one of described selected advertisement;
Wherein, when the full content of the advertisement that is chosen to and after being presented on the TV programme window, acceptance is from another controlling signal of user, and produces single instrction according to described another controlling signal and be sent to advertiser's end and produce unirecord and send the advertisement servo unit to;
Wherein, the producing method of described bill, except being watches record produces according to described, simultaneously time, length and the number of times of also being play by scheduling according to described unirecord down and described advertisement produces.
Description of drawings
Fig. 1 is the embodiment schematic diagram of interactive relationship between explanation advertisement service system of the present invention and other external device;
Fig. 2 for explanation when advertisement service system of the present invention be the system architecture diagram of the preferred embodiment when being used in box on the television set;
Fig. 3 be illustrated as shown in Figure 2 advertisement service system of the present invention and data flow diagram between other external device;
Fig. 4 is the inside structure and the data flow diagram of advertisement servo unit of the present invention as shown in Figure 3;
Fig. 5 is the inside structure and the data flow diagram of box on as shown in Figure 3 the machine of the present invention;
Fig. 6 is another embodiment of box on the machine of the present invention, and it specifically discloses the component architecture figure of functions such as comprising television signal processing and network on-line;
Fig. 7 is image first schematic diagram that advertisement service system of the present invention and method are play on display unit;
Fig. 8 is image second schematic diagram that advertisement service system of the present invention and method are play on display unit;
Fig. 9 is image the 3rd schematic diagram that advertisement service system of the present invention and method are play on display unit;
Figure 10 is image the 4th schematic diagram that advertisement service system of the present invention and method are play on display unit.
Description of reference numerals: 100～advertisement service system; 110～advertisement servo unit; 111～data analysis unit; 112～database; 113～advertisement coding unit; 114～bill generation unit; 115～acquisition data generation unit; 116～schedule generation unit; Box on 120～machine; 121～advertisement decoding unit; 122,321～advertisement acquisition unit; 123,34～database; 124,324～merging coding unit; 125,322～main control unit; 126,323～unit places an order; 13～networked devices; Box on 30～machine; 31～advertisement decoding unit; 311～decoder; 312～data channel unit; 313～MPEG-2 video compressing module; 32～master control module; 325～network element; 331～antenna; 332～front end unit; 351～demodulator; 352～TV output unit; 361～encoder; 362～MPEG-4 video compressing module; 363～network interface; 91～advertiser end; 92～TV dealer; 93～TV; 931～main window; 932～horse race window; 9321,9322～advertisement; 9322a～detailed content; 933～shortcut function window; 94～remote controller; 95～broadcasting servo unit; 96～network; 934,935,936,937～shortcut function field; 9351～function choosing-item places an order; 9352～function field.
Embodiment
The detailed description and the correlative type of following preferred embodiment will describe technology contents of the present invention further in detail.
See also Fig. 1, it is the embodiment schematic diagram of interactive relationship between explanation advertisement service system of the present invention and other external device.
See also Fig. 2 and Fig. 3, wherein, Fig. 2 has illustrated when advertisement service system of the present invention it is the system architecture diagram of the preferred embodiment when being used in box on the television set.Fig. 3 then illustrated as shown in Figure 2 advertisement service system of the present invention and data flow diagram between other external device.
In Fig. 2 and preferred embodiment of the present invention shown in Figure 3, described advertisement service system mainly is to include an advertisement servo unit 110 and be dispersed in that box 120 (terminal installation just) constitutes at least one machine of each user's end.Described advertisement servo unit 110 receives the advertisement that desire is play from advertiser's end 91, is processed into system's advertisement that can be provided with the broadcast mode broadcasting then and sends broadcasting servo unit 95 to.Described broadcasting servo unit 95 can be pushed to the most terminal installations that are positioned at various places in the mode of wired or wireless broadcasting with system's advertisement, for example box 120 (Set Top Box) or only be presented at networked devices 13 of Fig. 2 etc. on Fig. 2 and the machine shown in Figure 3.In the present embodiment, the described system's advertisement that is broadcasted is the ad content that includes at least one part, has for example only comprised ad title or pictorial trademark etc.Box 120 is except receiving the advertisement of aforesaid system on the machine, the television signal that the TV dealer 92 that also accepts to come from the outside is provided; Back and system's advertisement is combined in the described television signal with after producing an audio-visual signal that merges, be resent to TV 93 (display unit) and play.Because system of the present invention advertisement is to be incorporated in to send TV 93 in the signal of TV programme together to, and be to be simultaneously displayed on the TV 93 with divided frame or the form of horse race lamp and TV programme; Therefore,, just necessarily can see system's advertisement simultaneously, and user's switching watches the program of which channel can not influence the broadcast of system's advertisement, and also can not influenced by cable television system platform that the dealer is covered certainly as long as the user has and watching TV.Certainly, in another embodiment, box 120 also can provide the function of an advertisement switch on the machine of the present invention whether to from audio-visual signal, delete system's advertisement so that the user can decide in its sole discretion, decision just whether will be on TV 93 display system advertisement simultaneously and TV programme.If when interested, it can go to click the advertisement of described system by remote control signal or other input unit of remote controller 94 to the user for a certain system ad content.At this moment, on the machine box 120 will produce corresponding described by the acquisition of selection system advertisement instruction, and send described acquisition instruction to advertisement servo unit 110 by internet 96 or other coffret.At this moment, advertisement servo unit 110 can send back box 120 on the machine to correspondence in the detailed content of the ad data of described acquisition instruction by internet 96 or other coffret, and plays on TV 93 and watch for the user.Simultaneously, box 120 will produce correspondence and watch record in one of described advertisement on the machine, and sends this record to advertisement servo unit 110 for producing bill to 91 charges of advertiser's end.Certainly, in another embodiment of the present invention, the described record of watching also can be oneself to be produced by advertisement servo unit 110, and box 120 only is responsible for transmitting described acquisition instruction person on the machine.Again, if when the user wants to buy a certain promotion item, the remote control signal that it can be by remote controller 94 or other input unit go to carry out one of the described advertisement function that places an order.At this moment, box 120 will produce corresponding following single instrction in the described advertisement that placed an order on the machine, and sends described single instrction down to advertiser end 91 to carry out commodity transaction by internet 96 or other coffret.Simultaneously, box 120 will produce corresponding unirecord once in the described advertisement that placed an order on the machine, and sends this record to advertisement servo unit 110 for producing bill to 91 charges of advertiser's end.
See also Fig. 4, it is the inside structure and the data flow diagram of advertisement servo unit 110 of the present invention as shown in Figure 3.In the present embodiment, described advertisement servo unit 110 also includes: a data analysis unit 111, a database 112, an advertisement coding unit 113, a bill generation unit 114, an acquisition data generation unit 115 and a schedule generation unit 116.Each unit 111～116 that these are positioned at advertisement servo unit 110 can be to cooperate the mode of software to implement or mode that also can pure software is implemented by hardware.
Described data analysis unit 111 is analyzed after receiving the advertisement from advertiser's end 91, and produces corresponding one a short advertisement and a long advertisement.Wherein, described short advertisement can be at least one part content of extracting the advertisement that is received, for example: ad title, trade mark or commodity pattern or publicity literature etc., the advertisement of just aforesaid system.And the detailed content of long advertisement described advertisement just, it can comprise literal, picture, animation and relevant field that is available for users to place an order or merit able one.Described database 112 can be hard disk or other existing memory media, and it can receive from the short advertisement of data analysis unit 111 and long advertisement and from the various records of box on the machine 120, and is stored.Wherein, described record be include at least following one of them: advertisement (for example watch record, short advertisement or long advertisement watch number of times), user's hobby record (for example, the user can set up the types of adverstising of its hobby on their own), with user's following unirecord.Described advertisement coding unit 113 is to receive from after the short advertisement of data analysis unit 111 and being encoded into system's advertisement of broadcast mode, sends the broadcasting servo unit 95 in the external world to.Described bill generation unit 114 is in order to produce bill according to each record in the database and to send extraneous advertiser's end 91 to charge.Wherein, the producing method of described bill, except be produce according to more described record, time, length and the number of times also simultaneously also play by scheduling according to described advertisement decide toll amount.Described acquisition data generation unit 115 is acquisition instructions that receive from box on the machine 120, and instructs long advertisement with a correspondence stored in the database 112 to send on the machine box 120 to for broadcast according to described acquisition.Described schedule generation unit 116 can carry out scheduling to the reproduction time of at least one short advertisement or long advertisement, and described short advertisement or long advertisement are taken out in database 112 and is sent to advertisement coding unit 116 for pushing out in the time that is ranked.By this kind setting, advertiser can decide (or purchase) some specific period in its sole discretion and play its advertisement; For example, only play short advertisement and only click the long advertisement of Shi Caihui acquisition the user in the common period, yet, when a certain prime time, directly long advertisement directly is pushed to the organic upward box 120 of institute with broadcast mode and plays via broadcasting servo unit 95.
See also Fig. 5, it is the inside structure and the data flow diagram of box 120 on as shown in Figure 3 the machine of the present invention.In the present embodiment, box 120 also includes on the described machine: an advertisement decoding unit 121, an advertisement acquisition unit 122, a database 123, merge coding unit 124, a main control unit 125 and unit 126 only once.
Described advertisement decoding unit 121 is in order to the system's advertisement that receives the broadcasting format of being broadcasted out through broadcasting servo unit 95 and be decoded into can be by the ad data signal of Computer Processing (can comprise short advertisement and long advertisement).Described advertisement acquisition unit 122 can send an acquisition instruction to capture at least one long advertisement to advertisement servo unit 110 according to an acquiring signal.Described database 123 is in order to store from the short advertisement and long advertisement of advertisement decoding unit 121 with advertisement acquisition unit 122.Described merging coding unit 124 can receive the TV dealer's 92 that comes from the outside television signal, and with its be combined into an audio-visual signal from the short advertisement of database 123 or long advertisement after, send the TV 93 or the display unit in the external world again to.Described main control unit 125 can be accepted the controlling signal that produced from user's remote controller 94, and can produce described acquiring signal at least according to described controlling signal, download long advertisements and play with 110 acquisitions of control advertisement acquisition unit 122 whereabouts advertisement servo units.And the state that main control unit 125 is also captured according to advertisement produces corresponding record (for example watching various records such as record or hobby record) for sending advertisement servo unit 110 to.The described unit 126 that places an order is in order to accepting from one of main control unit 125 signal that places an order, and produces single instrction according to the described signal that places an order and be sent to advertiser's end 91 and produce unirecord and send advertisement servo unit 110 to.Wherein, the described signal that places an order is produced according to the controlling signal that user's remote controller 94 is produced by main control unit 125.
In Fig. 6, box 30 is to include on the machine of the present invention: an advertisement decoding unit 31, a master control module 32, an antenna 331, a front end unit 332, a database 34, a demodulator 351, a TV output unit 352, an encoder 361, a MPEG-4 video compressing module 362 and a network interface 363.
Described antenna 331 is in order to receive broadcasting signal.Front end unit 332 is to be connected antenna 331, is processed into the decipherable digital signal of computer in order to the broadcasting signal that will be received.In the present embodiment, described front end unit 332 can be to comprise the adjuster of digital television broadcasting (DVB-T/H), digital audio broadcasting (DAB) or DMB (DMB) and the assemblies such as processor of media data string, because these assemblies belong to existing, so will not give unnecessary details its detailed formation.
Described advertisement decoding unit 31 is also to include: a decoder 311 be connected front end unit 332 in order to described digital signal is decoded into numerical data, a data channel unit 312 be connected decoder 311 in order to converge after the warping decoding numerical data and be stored in the database 34 and a MPEG-2 video compressing module 313 is connected decoder 311 in order to will meet the data of Moving Picture Experts Group-2 through the digital data conversion after the decoding.
Described master control module 32 is to be connected advertisement decoding unit 31, database 34, demodulator 351, TV output unit 352, encoder 361 and network interface 363.In described master control module 32, also include: advertisement acquisition unit 321, the main control unit 322 as shown in Figure 5 that coexist mutually, the unit 323 that places an order, with merge coding unit 324, an and extra network element 325.The described network element 325 that is located in the master control module 32 is to make that box 30 can have the network on-line function on the machine.
Described demodulator 351 is to be connected master control module 32 and a television signal source (just the TV dealer 92) for accept described television signal and be demodulated into can be for the image format of playing.Described TV output unit 352 is to be connected demodulator 351, master control module 32 and extraneous TV 93 (display unit), the television signal that is associated with advertisement after merging coding unit 324 combinations can be converted to can power and look the audio-visual form that 93 (display unit) are play.Described network interface 363 provides the interface that is connected to an extraneous internet 96, makes that box 30 can transmit more described record with internet 96 by described network element 325, network interface 363 on the machine to hold 91 for described advertisement servo unit 110 and described advertiser with more described instruction.Described encoder 361 is to be connected master control module 32 and MPEG-4 video compressing module 362, in order to the numerical data that transmits from master control module 32 is encoded.MPEG-4 video compressing module 362 is to be connected encoder 361, in order to the digital data conversion after encoded is met the processing of MPEG-4 standard.By this kind framework, make box 30 on the machine of the present invention can also from TV dealer 92 television signal after in conjunction with system's advertisement from broadcasting servo unit 95, this one in conjunction with after audio-visual signal convert the MPEG-4 form to and send out through network 96, can be online to box 30 and TV reception and advertisements on the machine by network 96 for the networked devices 13 (only being presented at Fig. 2) in the external world.
See also Fig. 7 to Figure 10, it is some image schematic diagrames that advertisement service system of the present invention and method are play on display unit.
As shown in Figure 7, in an embodiment of advertisement service system of the present invention and method, when box on the machine receive television signal and system's advertisement after, just can be combined into an audio-visual signal that merges and send TV 93 (or other display unit) to and play.At this moment, on TV 93 screens, just can manifest and comprise: a main window 931, with a horse race window 932 and a shortcut function window 933.Mainly be to play TV programme in main window 931, therefore this main window 931 is to occupy most TV 93 screen areas.Horse race window 932 is the sides (for example downside) that are positioned at TV 93 screens, and it for example, shows a plurality of ad title or pattern etc. in turn with horse race lamp mode (display mode of rolling type just) display system advertisement.Shortcut function window 933 is another sides (for example left side) that are positioned at TV 93 screens, can comprise some shortcut function fields 934,935,936,937 in it.Each shortcut function field 934,935,936,937 is respectively to there being a special function, for example: jump directly to the exclusive advertisement page that the advertisement servo system provided, jump directly to down single-page or skip to the user and like setting page of record or the like.By remote controller or other input unit, the user can click and be presented at the arbitrary system advertisement in the horse race window 932 or click the arbitrary shortcut function field 934,935,936,937 in the shortcut function window 933 or switch the programme channel that is presented in the main window 931 etc.And no matter the user is the TV programme of watching which channel, all shown images in main window 931 only of its change, and two windows 932,933 are then all unaffected in addition.Certainly, box also can provide the function of an advertisement switch on the machine of the present invention, whether to from audio-visual signal, delete system's advertisement so that the user can decide in its sole discretion, decision just whether will be on TV 93 display system advertisement simultaneously and TV programme or TV reception and do not have any advertisement only.
As shown in Figure 8, if, the user has clicked the arbitrary system advertisement in the horse race window 932, then will enter the advertisement listings pattern, and in main window 931, showing time and the title inventory that comprises date 9320 and each advertisement 9321,9322, shortcut function window 933 also can be moved to the lower side that more can not influence visual effect simultaneously.At this moment, if the user for a certain advertisement (for example the 2nd advertisement 9322) when interested, it can also click described advertisement 9322, and further demonstrates image as shown in Figure 9.As shown in Figure 9, the detailed content 9322a that described pen is clicked advertisement will be captured and be presented at from the advertisement servo unit in the main window 931 of TV 93, will produce one with box on opportunity and watch record to send the advertisement servo unit to.At this moment, if the user wants to buy this commodity, then can click a certain shortcut function field 935 to show following single-page as shown in figure 10.In Figure 10, can show the function choosing-item 9351 that places an order at last at the main page 931, wherein except include the specification of the commodity of desiring to place an order or price described, also comprised a function field 9352 that can allow the user pay, such as, but be not limited to: credit card information is filled in and authorization function, network atm account transfer or online transaction function or the like.
The above is to utilize preferred embodiment to describe the present invention in detail, but not limits the scope of the invention.Generally knowing this type of skill personage can both understand, suitably does slightly change and adjustment, will not lose main idea of the present invention place, does not also break away from the spirit and scope of the present invention.
Claims (10)
1. advertisement service system, at least one advertisement of at least one advertiser end that acceptance comes from the outside, described advertisement is broadcast at least one user, and watch the state of each advertisement to come to each advertiser's end charge according to the user, it is characterized in that: described advertisement service system includes:
One advertisement servo unit in order to receiving described advertisement from described advertiser termination, and pushes out at least a portion content of described advertisement with broadcast mode; And
Box on one machine, in order to a television signal and the described advertisement of accepting to come from the outside, and be sent to a display unit after being combined in advertisement in the described television signal and play, on the described machine box and produce at least one record according to the state that each advertisement is watched by the user after, more described record is returned to the advertisement servo unit;
Wherein, described advertisement servo unit is to produce a bill according to described record, to feed to advertiser's end charge.
2. advertisement service system according to claim 1 is characterized in that: described advertisement servo unit also includes:
One data analysis unit after receiving described advertisement, and is analyzed generation corresponding one a short advertisement and a long advertisement;
One database, receive from the short advertisement of data analysis unit with grow advertisement and from the record of box on the machine, and stored; Wherein, described record be include at least following one of them: the hobby record of watching record, user of advertisement, with user's following unirecord;
One advertisement coding unit receives from the short advertisement of data analysis unit and be encoded into can be for the pattern of broadcasting;
One bill generation unit is in order to produce described bill according to the described record in the database; Wherein, the producing method of described bill, except be produce according to described record, time, length and the number of times also simultaneously play by scheduling according to described advertisement;
One acquisition data generation unit in order to receiving the acquisition instruction from box on the machine, and sends the long advertisement of a correspondence stored in the database on machine box according to described acquisition instruction; And,
One schedule generation unit carries out scheduling in order to the reproduction time at least one short advertisement or long advertisement, and described short advertisement or long advertisement are taken out in database and is sent to the advertisement coding unit for sending out in the time that is ranked.
3. advertisement service system according to claim 1 is characterized in that: box also includes on the described machine:
One advertisement decoding unit is in order to decipher the advertisement that is received through broadcasting;
One advertisement acquisition unit sends an acquisition instruction to capture at least one advertisement according to an acquiring signal to the advertisement servo unit;
One database is in order to store the advertisement from advertisement decoding unit and advertisement acquisition unit;
One merges coding unit, sends out after receiving described television signal and itself and advertisement be combined into an audio-visual signal again;
One main control unit in order to accepting the controlling signal from the user, and produces described acquiring signal at least according to described controlling signal, with the advertisement servo unit acquisition advertisement of control advertisement acquisition unit whereabouts and play; And the state that main control unit is also captured according to advertisement produces described record for sending the advertisement servo unit to; And,
Unit only once in order to accepting from one of the main control unit signal that places an order, and produces single instrction according to the described signal that places an order and is sent to advertiser's end and produces unirecord and send the advertisement servo unit to;
Wherein, the described signal that places an order is produced by the controlling signal of main control unit according to the user.
4. advertisement service system according to claim 3 is characterized in that: box also includes on the described machine:
One antenna is in order to receive broadcasting signal;
One front end unit is connected with antenna, is processed into the decipherable digital signal of computer in order to the broadcasting signal that will be received;
Described advertisement decoding unit is also to include: a decoder be connected front end unit in order to described digital signal is decoded into numerical data, a data channel unit is connected on the decoder, in order to converge after the warping decoding numerical data and be stored in the database and a MPEG-2 video compressing module is connected on the decoder in order to will meet the processing of Moving Picture Experts Group-2 through the digital data conversion after the decoding;
One master control module is connected on the database at least, also includes in described master control module: described advertisement acquisition unit, described merging coding unit, described main control unit and the described unit that places an order;
One demodulator is connected on a master control module and the television signal source, can supply the image format of broadcast for accepting described television signal and being demodulated into;
One TV output unit is connected on demodulator and the master control module, and the television signal that is associated with advertisement with after the combination of merging coding unit converts the audio-visual form of playing for display unit to;
One network element is located in the master control module, makes that box has the network on-line function on the machine;
One network interface is in order to be connected to extraneous one on the internet; Wherein, box is to transmit described record and described instruction by described network element, network interface and internet to hold for described advertisement servo unit and described advertiser on the described machine;
One encoder is connected on the master control module, in order to the numerical data that transmits from the master control module is encoded; And
One MPEG-4 video compressing module is connected on the encoder, in order to the digital data conversion after encoded is met the processing of MPEG-4 standard.
5. advertisement service system is characterized in that: include box on the machine, it accepts a television signal and from an advertisement of an advertisement servo unit, and sends out for broadcast after being combined in advertisement in the described television signal; Box includes on the described machine:
One advertisement decoding unit is in order to decipher the advertisement that is received;
One advertisement acquisition unit sends an acquisition instruction to capture at least one advertisement according to an acquiring signal to the advertisement servo unit;
One database is in order to store the advertisement from advertisement decoding unit and advertisement acquisition unit;
One merges coding unit, sends out after receiving described television signal and itself and advertisement be combined into an audio-visual signal again; And
One main control unit in order to a controlling signal of accepting to come from the outside, and can produce described acquiring signal at least according to described controlling signal, with the advertisement servo unit acquisition advertisement of control advertisement acquisition unit whereabouts and play; And the state that main control unit is also captured according to advertisement produces at least one record for sending the advertisement servo unit to.
6. advertisement service system according to claim 5 is characterized in that: box also includes on the described machine:
Unit only once in order to accepting from one of the main control unit signal that places an order, and produces single instrction according to the described signal that places an order and is sent to extraneous advertiser end and produces unirecord and send the advertisement servo unit to; Wherein, the described signal that places an order is produced according to described extraneous controlling signal by main control unit;
One antenna includes a broadcasting signal of described advertisement in order to reception;
One front end unit is connected on the described antenna, is processed into the decipherable digital signal of computer in order to the broadcasting signal that will be received;
Described advertisement decoding unit is also to include: a decoder is connected on the front end unit, in order to described digital signal is decoded into numerical data; One data channel unit is connected on the decoder, and the numerical data after deciphering in order to the remittance warping also is stored in the database; And one the MPEG-2 video compressing module be connected on the decoder, in order to will meet the data of Moving Picture Experts Group-2 through the digital data conversion after the decoding;
One master control module is connected on the described database at least, also includes in described master control module: described advertisement acquisition unit, described merging coding unit, described main control unit and the described unit that places an order;
One demodulator is connected a master control module and a television signal source for accepting described television signal and being demodulated into the image format that can play;
One TV output unit is connected on demodulator and the master control module, will be through the television signal that is associated with advertisement after merging the coding unit combination, and converting to can be for the audio-visual form of display unit broadcast;
One network element is located in the master control module, makes that box has the network on-line function on the machine;
One network interface is in order to be connected to an extraneous internet; Wherein, box is to transmit described record and described instruction by described network element, network interface and internet to hold for described advertisement servo unit and described advertiser on the described machine;
One encoder is connected on the master control module, in order to the numerical data that transmits from the master control module is encoded; And
One MPEG-4 video compressing module is connected encoder in order to the digital data conversion after encoded is met the processing of MPEG-4 standard.
7. advertisement service system after including an advertisement servo unit it accepting advertisement from advertiser end, is broadcast described advertisement at least one user, and is watched the state of advertisement to come the end charge to advertiser according to the user; It is characterized in that: described advertisement servo unit includes:
Corresponding one a short advertisement and a long advertisement are analyzed and produced to one data analysis unit after receiving described advertisement;
One database receives a short advertisement and the record growing advertisement and come from the outside from data analysis unit, and is stored;
One advertisement coding unit, the short advertisement that receives from data analysis unit also is encoded into for the pattern of broadcasting; And
One bill generation unit is in order to produce a bill according to the described record in the database, to feed to advertiser's end charge.
8. advertisement service system according to claim 7 is characterized in that: described advertisement servo unit also includes:
One acquisition data generation unit, an acquisition instruction that comes from the outside in order to reception, and instruct the long advertisement with a correspondence stored in the database to send the user to according to described acquisition; And,
One schedule generation unit carries out scheduling in order to the reproduction time at least one short advertisement or long advertisement, and described short advertisement or long advertisement are taken out in database and is sent to the advertisement coding unit for sending out in the time that is ranked;
Wherein, described record be include at least following one of them: the hobby record of watching record, user of advertisement, with user's following unirecord;
Wherein, the producing method of described bill, except be produce according to described record, time, length and the number of times also simultaneously also play by scheduling according to described advertisement.
9. an advertising service method is applicable in the advertisement servo unit, and it is characterized in that: described method includes the following step:
Be subjected to an advertisement from advertiser's termination;
Described advertisement is stored in the database, and at least one part content of advertisement is pushed at least one user with broadcast mode;
According to a controlling signal from the user, corresponding advertisement in described controlling signal in the database is taken out and send the user to, produce one simultaneously and watch record; And
Produce a bill according to the described at least record of watching, to feed to advertiser's end charge.
10. advertising service method according to claim 9 is characterized in that: described user receives described advertisement with the broadcast mode propelling movement, produces described controlling signal and produce the described record of watching by box on the machine; The producing method of described bill, except being watches record produces according to described, simultaneously time, length and the number of times of also being play by scheduling according to described unirecord down and described advertisement produces; And described advertising service method also includes the following step that is useful in box on the described machine:
The television signal that acceptance comes from the outside and from the advertisement of described advertisement servo unit;
With described advertisement in conjunction with television signal for playing on a display unit, on described display unit, show a TV programme window and an advertisement windows at least simultaneously, in described advertisement windows, show at least one part content of advertisement; And,
Acceptance is from user's a controlling signal, be positioned at the advertisement of described advertisement windows for you to choose, and then produce a corresponding acquisition instruction and send the advertisement servo unit to, for from the database of advertisement servo unit, capturing the full content of the described advertisement that is chosen to and being presented on the TV programme window, simultaneously, also produce correspondence and watch record in one of described selected advertisement;
In addition, on described machine, also can carry out the following step in the box:
When the full content of the advertisement that is chosen to and after being presented on the TV programme window, acceptance is from another controlling signal of user, and produces single instrction according to described another controlling signal and be sent to advertiser's end and produce unirecord and send the advertisement servo unit to.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007101114743A CN101335871A (en) | 2007-06-25 | 2007-06-25 | Advertisement service system and method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007101114743A CN101335871A (en) | 2007-06-25 | 2007-06-25 | Advertisement service system and method |
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| Publication Number | Publication Date |
|---|---|
| CN101335871A true CN101335871A (en) | 2008-12-31 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CNA2007101114743A Pending CN101335871A (en) | 2007-06-25 | 2007-06-25 | Advertisement service system and method |
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| CN (1) | CN101335871A (en) |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102547392A (en) * | 2011-12-30 | 2012-07-04 | 深圳市同洲视讯传媒有限公司 | monitoring method and monitoring device for digital television advertising |
| CN104160711A (en) * | 2011-10-28 | 2014-11-19 | 谷歌公司 | User viewing data collection for generating media viewing achievements |
| CN105101113A (en) * | 2014-05-15 | 2015-11-25 | 中兴通讯股份有限公司 | Information pushing management method and apparatus |
| CN105827705A (en) * | 2016-03-22 | 2016-08-03 | 乐视网信息技术（北京）股份有限公司 | Marquee message push method and device |
| CN109417544A (en) * | 2016-05-23 | 2019-03-01 | 亚马逊技术有限公司 | Certain parts of content stream are prevented to be modified or deleted |
| CN109525870A (en) * | 2018-11-01 | 2019-03-26 | 苏州佳世达电通有限公司 | A kind of advertisement push system and servomechanism |
| CN113168653A (en) * | 2019-09-27 | 2021-07-23 | 林郁 | Management device and management method |
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- 2007-06-25 CN CNA2007101114743A patent/CN101335871A/en active Pending
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104160711A (en) * | 2011-10-28 | 2014-11-19 | 谷歌公司 | User viewing data collection for generating media viewing achievements |
| CN104160711B (en) * | 2011-10-28 | 2017-12-01 | 谷歌公司 | User for producing media viewing achievement watches Data Collection |
| CN102547392A (en) * | 2011-12-30 | 2012-07-04 | 深圳市同洲视讯传媒有限公司 | monitoring method and monitoring device for digital television advertising |
| CN102547392B (en) * | 2011-12-30 | 2014-12-10 | 深圳市龙视传媒有限公司 | Monitoring method and monitoring device for digital television advertising |
| CN105101113A (en) * | 2014-05-15 | 2015-11-25 | 中兴通讯股份有限公司 | Information pushing management method and apparatus |
| CN105827705A (en) * | 2016-03-22 | 2016-08-03 | 乐视网信息技术（北京）股份有限公司 | Marquee message push method and device |
| CN109417544A (en) * | 2016-05-23 | 2019-03-01 | 亚马逊技术有限公司 | Certain parts of content stream are prevented to be modified or deleted |
| CN109417544B (en) * | 2016-05-23 | 2021-09-03 | 亚马逊技术有限公司 | System for providing streaming content and method thereof |
| CN109525870A (en) * | 2018-11-01 | 2019-03-26 | 苏州佳世达电通有限公司 | A kind of advertisement push system and servomechanism |
| CN113168653A (en) * | 2019-09-27 | 2021-07-23 | 林郁 | Management device and management method |
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