JP2002300556A - Proxy system for tv reception charge payment - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a reception charge proxy system, which takes over the changes on condition that the user receives broadcast where secondary processing is performed to the program of broadcast as to the TV broadcast requiring reception charge, thereby making the reception charge actually. SOLUTION: The program, televised from a pay TV broadcasting station, is received with a reception charge payment proxy service center 2, and CM is added to it and is received with a CM interrupt TV receiver 5 of a contact user. The user can watch a program with CM by the CM interrupt TV receiver 5. The center 2 receives advertisement rates from a CM sponsor 3, and pays the reception charge of the contact user to the pay TV broadcasting station in place of the user, so that the user can watch the program of the pay TV broadcasting station 1 free of charge.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to a reception fee payment agency system related to TV broadcasting.

[0002]

2. Description of the Related Art Conventionally, private TV broadcasting stations have improved the audience rating for programs by making reception fees free, and have earned revenues from CM broadcast charges inserted in the middle of broadcast programs. On the other hand, as shown in FIG. 8, a public broadcast station 81, for example, a TV broadcast of NHK (Japan Broadcasting Corporation) cannot broadcast a program without CM since it cannot have a specific sponsor from the standpoint of public broadcast. I have. Accordingly, since it is not possible to obtain the advertising revenue, the receiving fee is charged and the receiving fee 83 collected from the receiver 82 is regarded as the revenue. Also, some commercial TV broadcasting stations use pay-broadcast instead of inserting CMs in programs in some BS broadcasting stations that use broadcasting satellites (for example, JBS (WOWOW of Japan Satellite Broadcasting Co., Ltd.)).

[0003]

However, as the psychology of the TV receiver (viewer), if the program can be watched free of charge, it does not matter if there is a commercial and it is not desirable to pay the reception fee. If a public broadcast TV program is paid without paying a reception fee, viewers' needs will be met.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problem, and it is intended that a TV program requiring a reception fee be subjected to a secondary processing on a broadcast program to receive a broadcast program. The purpose of the system is to provide a reception fee payment agency system that takes over the fee and makes the reception fee virtually free.

[0005]

According to a first aspect of the present invention, there is provided a TV reception fee payment agent system which receives a broadcast program of a pay TV broadcast station, adds a CM, and obtains a CM-attached program. A processing step, and a program of a pay TV broadcasting station selected by a contract user with an operator of the program transmitter with CM out of the programs with CM, via the communication network, to the TV of the contract user.
A program transmitting apparatus with a CM including a step of transmitting to a receiver, a step of selecting a desired pay TV broadcast station, and a step of notifying the program transmitting apparatus with a CM of the selected pay TV broadcast station via a communication network. And a CM of a pay TV broadcast station selected from a program transmitting apparatus with CM via a communication network.
A CM interrupted TV receiver having a step of receiving a program with a CM and a step of broadcasting the received program with a CM. It is characterized by paying.

A TV reception fee payment agent system according to a second invention comprises a pay TV broadcast station, a CM interruption TV receiver connected to a communication network, and a server of a TV reception fee payment agent service center. The TV receiver includes a broadcasting station selecting unit for selecting a desired pay TV broadcasting station, a network communication connecting unit for performing communication connection with a communication network, and a receiving unit for receiving broadcast data transmitted from the server via the communication network. Means, and broadcasting means for broadcasting broadcast data received by the receiving means, wherein the server comprises: a TV broadcast receiving means for receiving a broadcast program from a pay TV broadcast station; and a broadcast program received by the TV broadcast receiving means. Broadcast program processing means for adding a CM to a program, and a transmission request for a broadcast program with a CM to which a CM is added by the broadcast program processing means And a transmitting means for transmitting in there was CM interrupt TV receiver, reception fee of pay-TV is the TV reception fee payment agency service center, characterized in that it pay to pay-TV broadcasters.

A third invention is a television set according to the second invention.
In the reception fee payment agency system, the CM-attached program is characterized in that the CM-attached program is a program obtained by superimposing a CM image on a video of a broadcast program received from a pay TV broadcast station.

[0008] A fourth invention is directed to the TV of the second invention.
In the receiving fee payment agency system, the CM-attached program is characterized in that the size of the broadcast program received from the pay TV broadcast station is reduced, and the CM image is combined with the remaining video area by reducing the video. .

A fifth invention is a television set according to the second invention.
In the reception fee payment agency system, the CM-attached program divides a video of a broadcast program received from a pay TV broadcast station by time, inserts a CM image of one screen size into this video continuously for a predetermined time, The program is characterized in that the program is a repetition of an operation of processing the video following the video described above to continue the CM image.

[0010] In a sixth aspect of the present invention, there is provided a TV reception fee paying agent system which receives a broadcast program from a pay TV broadcast station and receives a broadcast program.
A processing step of obtaining a program with CM by adding M, and a program of a pay TV broadcasting station selected by a contract user with an operator of a program providing apparatus with CM out of programs with CM, via a communication network, the TV of the contract user. A program supply apparatus with a CM including a step of supplying the program to a receiving apparatus, a step of selecting a desired pay TV broadcast station, and a step of notifying the program supply apparatus with a CM of the selected pay TV broadcast station via a communication network And the C
A CM interrupt T including a step of receiving a CM-attached program of a selected pay TV broadcast station from a program-attached M-applied device via a communication network, and a step of broadcasting the received CM-attached program.
And a V receiving device, wherein the receiving fee of the contract user is paid by the operator of the CM-equipped program supply device to a pay TV broadcast station.

[0011]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS FIG. 1 is a system configuration diagram showing the whole reception fee payment agency system based on the present invention. The reception fee payment agent system 100 includes a pay TV broadcasting station 1 that collects a TV reception fee, a server 7, and a reception fee payment agent service center 2 that performs a TV reception fee payment agency, a CM sponsor 3, a communication network, for example, VPN network (Virtua
l Private Network (Virtual Private Network) 4, a CM interrupt TV receiver 5 having a CM interrupt function, a maker 6 of the TV receiver 5, a server 7 connected to the VPN network 4, and a CM production company 8. In addition, reception fee payment agency service center 2
May also serve as the CM production company 8.

In FIG. 1, the user of the CM interruption TV receiver 5 has a CM interruption reception contract with the reception fee payment agency service center 2. The program (without CM) broadcasted from the pay TV broadcasting station 1 is received by the receiving device of the reception fee payment service center 2, the server 7 adds the CM, and the VP
It is transmitted to the CM interrupt TV receiver 5 of the contract user via the N network 4. The user can watch the program with the CM added on the TV receiver 5. The receiving fee payment service center 2 receives the advertising fee from the CM sponsor 3 and pays the receiving fee of the contract user to the pay TV broadcasting station 1 on behalf of the contract user, so the contract user pays the receiving fee to the pay TV broadcasting station 1. It is possible to watch a program with a commercial of the pay TV broadcast station 1 without any need.

FIG. 2 is a diagram showing an example of a screen configuration of a CM interrupt TV receiver. FIG. 2A shows an example in which a CM 21 is superimposed on a video in the form of a telop without changing the program contents. FIG. 2B shows an example in which the video screen area 25 is reduced without changing the program contents, and a CM 27 is combined with the remaining screen area 26 in the form of a telop. FIG. , Programs, CM29,
This is an example in which a CM is inserted by a time shift in the middle of a program like a conventional CM.

In the screen configuration shown in FIG. 2A, the CM 21 broadcasts a CM in an image such that the seismic intensity of each place flows as an earthquake bulletin while the drama is being broadcast. The received program and the CM added to the program are displayed on the CM interrupt TV receiver 5 in real time. Further, in the screen configuration of FIG.
Reference numeral 27 denotes, for example, a CM that is broadcast in such an image that the number of winners of each political party is played in the middle of an election bulletin. The program received by the reception fee payment service center 2 and the CM added to the program are CM It is displayed on the interrupt TV receiver 5 in real time. On the other hand, the example of FIG. 2 (c) is a system in which a commercial is broadcast for a predetermined time while the drama is divided on the way, and the program received by the reception fee payment agency service center 2 is transmitted to the CM interrupt TV receiver 5 for the CM broadcast time. The time is shifted by minutes and displayed.

FIG. 3 is a block diagram showing an embodiment of a circuit configuration of a CM interrupt TV receiver. The CM interrupt TV receiver 5 receives a TV broadcast wave and reproduces a TV broadcast program as in the conventional case. It comprises a TV receiving unit 30 and a wired TV receiving unit 50 that receives a CM-equipped broadcast program of a contract TV broadcast station via a communication network such as the VNP network 4.

The radio TV receiver 30 includes an antenna 31 for receiving a TV broadcast wave, a broadcast received by the antenna 31 for extracting a broadcast wave of a broadcast station of a channel selected by a user, a tuner 32, and an extracted broadcast. A reception processing unit 33 that receives a wave and reproduces an audio signal and a video signal,
An audio output unit 34 for outputting reproduced audio signals and video signals, a display unit 35 having a monitor screen, and the like are provided.

The wired TV receiver 50 includes a controller 5
1, a key input unit 52, a communication input / output unit 53, a reception buffer 54, a signal processing unit 55, and a memory 56.

The control unit 51 includes a program storage memory such as a CPU, a RAM, and a ROM, controls the operation of the entire wired TV reception unit 50, and receives a reception broadcast station selection program and a communication control program stored in the program storage memory. And performs communication control at the time of network connection and reception of broadcast data.

The key input unit 52 includes a wired TV switching button for switching to a wired TV receiving unit, a cursor moving button for selecting a broadcast station when receiving a wired TV, an instruction button, and the like. By operating, a desired broadcasting station is selected from the broadcasting stations handled by the reception fee payment agency service center 2 under contract, and the program (CM) is selected.
Attached) can be seen. In the embodiment, the receiving broadcast station is selected by the cursor as shown in FIG. 4, but a broadcasting station selecting numeral button may be provided to select a corresponding broadcasting station.

When receiving a program, the communication input / output unit 53 transmits a program of a selected pay TV broadcasting station transmitted from the server 7 of the reception fee payment agency service center 2 via the VPN network 4 under the control of the control unit 51. Broadcast data (image data and audio data) of a program with CM that has been secondarily processed by the server 7
Is received and taken into the reception buffer 54. When a receiving broadcast station is selected, under the control of the control unit 51, a communication connection with the VPN network 4 is established, and the identification number of the selected receiving broadcast station is transmitted to the server 7 via the VPN network 4.

The signal processing unit 55 receives the broadcast data from the reception buffer 54, stores the sound data and the image data obtained by signal processing in the memory 56, and transfers them to the sound output unit 34 and the display unit 35 at a predetermined timing. I do.

FIG. 4 is a diagram showing an embodiment of a screen for selecting a pay TV broadcast station to be received free of charge on the side of the CM interrupt TV receiver.
When the switch button is operated, a reception station selection screen 40 is displayed on the monitor screen. On the reception broadcasting station selection screen 40, a pay TV broadcasting station name 41 handled by the reception fee payment agency service center 2, a selection window 42, a "transmission" button 43, and a "cancel" button 44 are displayed. Note that a program name may be displayed instead of the pay TV broadcast station name.

The user moves the cursor to the selection window 42 corresponding to the desired broadcast station name by operating the cursor key of the key input unit 52, operates the confirmation button to select the broadcast to be received, and furthermore, clicks "Send". By moving the cursor to the button 43 and then performing a confirmation operation, reception can be started. If the user wants to cancel the start of reception, the user can move the cursor to the "cancel" button 44 and then perform a confirmation operation to cancel the start.

FIG. 5 is a flowchart showing the program receiving operation of the CM interrupt TV receiver. When the cable TV switch button is operated on the CM interrupt TV receiver 5, the control unit 51 starts the reception broadcast selection program, displays the broadcast station selection screen 40 as shown in FIG. The user is prompted to select a broadcasting station to perform (step S1).

When the user operates a key on the key input unit 52 to select a broadcasting station, the control unit 51 starts a communication connection control program and establishes a communication connection with the VPN network 4 (step S2). After establishing a communication connection with the VPN network 4, the control unit 51 controls the communication input / output unit 53 to transmit the identification number of the broadcasting station selected in step S1 to the server 7 via the VPN network 4 (step S3). ). When the broadcast data is transmitted from the server 7, the communication input / output unit 53 takes the broadcast data into the reception buffer 54 (Step S4). The signal processing unit 55 performs signal processing on the broadcast data captured in the reception buffer 54 (step S5), stores the image data in the memory 56, and outputs the audio data and the image data at predetermined timings to the audio output unit 34 and the display unit. 35 (Step S
6) Output (display) the CM-attached program (step S)
7). As a result, the secondary-processed program (program with CM) of the selected pay TV broadcast station is broadcast free of charge until the receiving TV broadcast station is changed or the power is turned off. In addition,
The operation of establishing the communication connection with the VPN network 4 in step S2 may be performed after the power switch is turned on and before the selection of the pay TV broadcast station, that is, before the step S1.

FIG. 6 is a block diagram showing a configuration example of a service device of the reception fee payment agency service center. The service device 200 of the reception fee payment agency service center includes a receiving device 60, a server 7, and a database 80. I have.

The receiving apparatus 60 includes a receiving section for receiving a broadcast wave, a signal extracting section for extracting a broadcast frequency of a set TV broadcast station, a signal demodulating section for demodulating a video signal and an audio signal, a receiving apparatus, It has a signal converter for digitizing the demodulated video signal and audio signal and outputting broadcast data (video data and audio data), and sends the digitized broadcast data to the overall management processing server 71. The receiving device 60 is a reception fee payment service center 2
May be provided for the number of broadcast stations handled by the system. In this case, one broadcast station can be assigned to one receiver.

The database 80 stores TV broadcast station information and TV information.
A customer information storage database 81 for storing information on users who have concluded a reception fee proxy service contract, a broadcast data storage database 82 for storing received broadcast data received from each pay TV broadcast station, and web data for storing web data A database group includes a storage database 83, a mailbox 84 for storing electronic mail, and a CM sponsor information storage database 85 for storing CM application data, basic information of sponsors, and the like.

The server 7 comprises a server group such as an overall management processing server 71, a web server 72, an electronic mail server 73, and a CM sponsor server 74. The overall management processing server 71 manages the entire reception fee payment agency service, and makes access to information such as the channel number of the TV broadcast station and information on the customer (user) who has entered into the agency payment contract with the customer information storage database 81. And write and read customer information data as needed. The overall management processing server 71 is connected to the receiving device 60 and the VPN network 4, writes the received broadcast data to the broadcast data storage database 82, receives the broadcast station identification number from the CM interrupt TV receiver, and broadcasts. It performs readout of received broadcast data from the data file, secondary processing such as addition of CM, transmission of broadcast data (secondary processed data) to the CM interrupt TV receiver to the receiver of the broadcast station identification number, and the like.

The web server 72 exchanges web data relating to a web site provided on the VPN network 4. Also, at this time, access to the database 83 is performed to read and write web data.

The e-mail server 73 manages and transmits / receives e-mails transmitted and received via the VPN network 4. At this time, the user accesses the database (mail box) 84 to retrieve and store the electronic mail.

The CM server 74 receives a VP from the CM sponsor.
Receiving an application for a CM received via the N network 4 and
The CM application data and basic information of the CM sponsor are written in the sponsor information storage database 85. It is preferable that the CM application is configured to be received by voice. In such a case, the database 85 for storing the CM sponsor information is configured by a voice memory.

As a secondary processing method by the overall management processing server 71, a method of superimposing a CM on broadcast data in real time and synthesizing it to obtain secondary processed broadcast data, A method of obtaining a secondary processed broadcast data by combining the CM with the remaining area in real time by reducing the
For example, there is a method in which broadcast data is time-shifted in units of time, such as CM and broadcast data, and a CM is inserted in the middle.

FIG. 7 is an explanatory diagram showing a flow as a business model of the reception fee payment agency service. In FIG. 7, a user who has made a reception contract with the reception fee payment agency service center 2 purchases and holds the CM interrupt TV receiver 5 manufactured and sold by the CM interrupt TV receiver manufacturer 6.
The CM interruption TV receiver 5 may be purchased from the CM interruption TV receiver manufacturer 6 by the reception fee payment service center 2 and lent to the contract user.

In order to receive the reception fee payment service, the user turns on the power switch of the CM interrupt TV receiver 5 and selects a reception broadcasting station on the reception broadcasting station selection screen 40 displayed (step T1). . When the user selects a receiving broadcasting station, the user number and the identification number of the selected broadcasting station are transmitted to the receiving fee payment service center 2 via the VPN network 4, and the overall management processing server 71 of the receiving fee payment service center 2 Stores the received data in the customer information storage database 81 (step T2).

The overall management processing server 71 prepares for a network connection for transmitting broadcast data to the TV receiver 5 which has transmitted the user number and the identification number of the broadcast station (step T3). Also, broadcast data to be broadcast during this time is received from the selected pay TV broadcasting station 1 and subjected to secondary processing to perform CM processing.
Is obtained (step T4), and the VPN
The CM broadcast data is transmitted to the user's CM interrupt TV receiver 5 via the network 4 (step T5).

Upon receiving the CM-attached broadcast data, the user's CM interrupt TV receiver 5 broadcasts the CM-attached TV broadcast to motivate the user to purchase (step T6) and purchase the product of the CM sponsor 3 (step T7). ). The CM sponsor 3 obtains the sales revenue from the purchase of the user and pays a part of the sales revenue to the reception fee payment agency service center 2 as an advertising fee (step T8).

On the other hand, the pay TV broadcasting station 1 bills the user for the reception fee every month on a predetermined day (step T9). When the user makes a reception fee transfer request to the reception fee payment service center 2 (step T10), The reception fee payment service center 2 pays the user's reception fee to the pay TV broadcasting station 1 (step T11).

With the above arrangement, a user (viewer) who has concluded a reception fee payment agency service contract with the reception fee payment agency service center receives the reception fee charged by the pay TV broadcasting station instead of watching a program with CM. Since the payment agency service center takes over, you can watch programs from pay TV broadcasting stations without paying the reception fee. Also, since which user has watched which program is stored in the customer information storage database, the CM attention rate can be accurately measured and fed back to the CM sponsor.

As another embodiment, a pay TV broadcasting station 1
Instead of receiving the program broadcasted from the reception fee payment service center 2, the reception fee payment service center 2 may purchase the program from the pay TV broadcasting station 1 by contract. In that case, the pay TV broadcast station 1 can be delivered on tape or disk.

In step T11, a pay TV broadcasting station for which a receiving charge is required is checked from the customer information registered in the customer information database, and the receiving charge of the contracted user is automatically transmitted to the pay TV broadcasting station. The reception fee payment service center may be configured to pay. In the case of such a configuration, the request for transfer of the reception fee by the user in the step T10 becomes unnecessary.

In the present embodiment, it is desirable that a pay broadcasting station or a public broadcasting station and the reception fee payment agency service center make a contract. In the above description, the broadcast data and the image data may be moving images or still images. As mentioned above, although one Example of this invention was described, this invention is not limited to the said Example, It cannot be overemphasized that various deformation | transformation implementation is possible.

[0043]

As described above, the first invention and the second invention
According to the reception fee payment agent system of the sixth invention, the pay broadcast receiver contracts with the operator of the reception fee payment agent system to watch a program with CM using a CM interrupt TV receiver. This allows the operator of the reception fee payment agency system to take over the payment of the reception fee, thereby obtaining an economic benefit. In addition, the operator of the receiving fee payment agency system can expect an increase in the number of viewers who watch a program with a commercial on a pay broadcast by taking over the receiving fee, and can expect an increase in CM broadcasting fee revenue (advertising cost). In addition, you can record in the database which user watched which program,
The user reach of the CM can be accurately measured and fed back to the CM sponsor.

Further, according to the reception fee payment agent system of the third invention, since the CM is superimposed on the video, the C
M can be added, and the CM is broadcast simultaneously with the program.
Has a high user reach.

Further, according to the reception fee paying agent system of the fourth invention, the image is reduced and the CM is combined with the screen area other than the image, so that the CM can be added in real time, and the CM does not overlap with the program, so that it is not disturbing. . Further, since the CM is broadcast simultaneously with the program, the user reach of the CM is high.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram showing the entire reception fee payment agency system.

FIG. 2 is a diagram illustrating an example of a screen configuration of a CM interrupt TV receiver.

FIG. 3 is a block diagram showing one embodiment of a circuit configuration of a CM interrupt TV receiver.

Fig. 4 Paid T for free reception on the CM interrupt TV receiver side
It is a figure showing an example of a selection screen of a V broadcast station.

FIG. 5 is a flowchart showing a program receiving operation of a CM interrupt TV receiver.

FIG. 6 is a block diagram illustrating a configuration example of a service device of a reception fee payment agency center.

FIG. 7 is an explanatory diagram showing a flow as a business model of a reception fee payment agency service.

FIG. 8 is a schematic explanatory diagram of a conventional pay TV broadcasting system.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 Pay TV broadcasting station 2 Reception fee payment agency service center 3 CM sponsor 4 VPN network (communication network) 5 CM interrupt TV receiver 6 TV receiver maker 7 Server (CM-equipped program transmission device) 8 CM production company 21, 27 , 28, 29 CM 25 Screen area 26 Other areas 30 Wireless TV receiver 34 Sound output unit (broadcasting means) 35 Display unit (broadcasting means) 40 Reception broadcast station selection screen (broadcast station selection means) 50 Wired TV receiver 51 Control unit 52 key input unit 53 communication input / output unit (communication network connection means, reception means) 54 reception buffer (reception means) 55 signal processing unit 56 memory 60 reception device (TV reception means) 71 overall management processing server (transmission means) 74 CM sponsor server 80 database 81 customer information storage database 82 broadcast data Data storage database 85 CM sponsor information storage database 100 Receiving fee payment agency system 200 Service device

 ──────────────────────────────────────────────────続 き Continued on the front page F term (reference) 5C064 BA01 BB01 BC01 BC03 BC06 BC16 BC20 BC23 BD02 BD03 BD04 BD08

Claims (6)

[Claims] 1. Receiving a broadcast program of a pay TV broadcasting station and
A processing step of obtaining a program with CM by adding M, and a program of a pay TV broadcast station selected by a contract user with an operator of a program transmitter with CM out of programs with CM, via the communication network, the TV of the contract user. Transmitting a program to a receiving device; transmitting a program with a CM; selecting a desired pay TV broadcast station; and notifying the selected TV program station to the program transmitter with the CM via the communication network. Receiving the program with the CM of the selected pay TV broadcast station from the program transmitting apparatus with the CM via the communication network;
A CM interruption TV receiving device having a step of broadcasting the program with M. The reception fee of the contract user is paid by the operator of the program transmitting device with CM to the pay TV broadcasting station. T
V reception fee payment agency system. 2. A pay TV broadcasting station, a CM interrupt TV receiver connected to a communication network, and a server of a TV reception fee payment agency service center, wherein the CM interrupt TV receiver transmits a desired pay TV broadcast station. Broadcast station selecting means for selecting, network communication connecting means for making a communication connection with the communication network, receiving means for receiving broadcast data transmitted from the server via a communication network, and broadcast received by the receiving means Broadcasting means for broadcasting data; the server comprising: a TV broadcast receiving means for receiving a broadcast program from a pay TV broadcast station; and a broadcast program received by the TV broadcast receiving means.
Broadcast program processing means for adding M; and transmission means for transmitting a CM-attached broadcast program to which a CM has been added by the broadcast program processing means to a CM interrupt TV receiver that has requested transmission. A TV reception fee payment agency system wherein the TV reception fee payment agency service center pays the reception fee to the pay TV broadcasting station. 3. A TV reception fee payment agent according to claim 2, wherein the CM-attached program is a program obtained by superimposing a CM image on a video of a broadcast program received from the pay TV broadcast station and synthesizing the image. system. 4. The program with commercials is a program in which a video size of a broadcast program received from the pay TV broadcast station is reduced, and a commercial image is combined with a video area remaining after the reduction of the video. The TV reception fee payment acting system according to claim 2. 5. In the program with CM, a video of a broadcast program received from the pay TV broadcasting station is divided by time, and a CM image of one screen size is inserted into the video continuously for a predetermined time. 3. The TV reception fee payment agency system according to claim 2, wherein the program is a program obtained by repeatedly performing an operation of processing a video subsequent to the video of the above to continue to the CM image. 6. A processing step of receiving a broadcast program from a pay TV broadcast station and adding a CM to obtain a CM-attached program, and a pay step selected by a contract user with an operator of a CM-attached program supply apparatus among the CM-attached programs. Supplying a program with a CM to a TV receiver of the contract user via a communication network; and selecting a desired pay TV broadcast station; and supplying the program with a CM. Notifying the device of the selected pay TV broadcast station via the communication network; and receiving the CM-equipped program of the selected pay TV broadcast station from the CM-equipped program supply device via the communication network. Received C
A CM interruption TV receiving apparatus having a step of broadcasting an M-attached program, wherein the reception fee of the contract user is paid by the operator of the CM-attached program supply apparatus to the pay TV broadcasting station. T
V reception fee payment agency system.