JP2004227504A - Advertisement broadcasting system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement broadcasting system by which a television set is sold at a low price or is provided at free to a viewer; the viewer has no responsibility for payment after obtaining the television set; and advertisement broadcasting is efficiently viewed to popularize digital broadcasting. <P>SOLUTION: The system consisting of the television set having at least two or more digital broadcasting tuners, a distribution company selling or distributing the television set, and an advertisement broadcasting station broadcasting advertisements is configured by having: a tuning fixing means applying tuning fixing to one of the tuners of the television set for exclusive reception for the advertisement broadcasting station; a setting means for time viewing the advertisement provided by the distribution company; and a means for storing/monitoring the viewing time of the advertisement and by containing a mechanism for managing the ID of the television set and a means for releasing the tuning fixing of the tuner by the distribution company; and a mechanism for paying an equivalent value to the tuning fixing of the tuner to the distribution company by the advertisement broadcasting station. <P>COPYRIGHT: (C)2004,JPO&NCIPI

Description

[0001]
[Technical scope to which the invention belongs]
The present invention relates to an advertisement broadcasting system.
[0002]
[Prior art]
In recent years, in the United States and the like, broadcasting of digitally broadcasted broadcast programs has started, and high-quality broadcast programs can be viewed at home. In Japan, broadcasting of BS (satellite) digital broadcasting has been started since the end of last year, and multichannel broadcasting programs have been progressing together with digital CS (communication satellite) broadcasting, which has already started service.
[0003]
These digital broadcasts can be made multi-channel by adopting a compression technique such as MPEG (Moving Picture Experts Group) 2. With the increase in the number of channels, the number of programs broadcast at one time is extremely large, and the number of advertisement broadcasts (commercials) can be increased.
[0004]
[Problems to be solved by the invention]
However, in order to watch the broadcast program, an expensive television receiver having a dedicated receiver must be purchased. In addition, in order to view on a television receiver that does not have a digital-only receiver such as those generally sold today, a set-top box for converting audio / image information (hereinafter referred to as STB). Abbreviations) must be newly purchased and connected and installed between the television receiver and the antenna. Some new viewers have difficulty in making purchases because of new expenses.
[0005]
On the other hand, viewers who have purchased digital broadcast-compatible receivers are expected to have almost the same viewing time in their lives, and the number of viewers watching does not necessarily increase as the number of advertisements increases. Also, with the increase in the number of channels, it is conceivable that viewers' viewing programs may be dispersed, and there is a possibility that advertisements may not be viewed efficiently.
[0006]
In order to reach a large audience, it is important to produce a good program and attract more viewers, but rather to directly enclose individual viewers A method that provides merit is effective.
[0007]
For example, a method of giving a viewer present has been adopted until now, but it can only send advertisements for presenting to program viewers or applying for advertiser's gift plan, and the purpose of ensuring that advertisements are watched Did not satisfy.
[0008]
Therefore, Japanese Patent Laid-Open Publication No. Hei 7-303087 proposes a mechanism in which the charge is reduced according to the amount of the advertisement viewed. However, with this proposal, although the purpose can be achieved in terms of increasing the viewing time of the advertisement broadcast by the viewer, it can be used only for pay broadcasting, and cannot be applied for free broadcasting.
[0009]
Also, instead of always displaying advertisements on a PC monitor like a free PC, there is a service that makes the Internet connection to the PC free of charge. However, conventional TV receivers did not have a function to display only advertisements. It could not be applied to TV receivers.
[0010]
Furthermore, after obtaining a PC, a free PC must be contracted with a provider or a communication company designated by a PC distribution company, and a provider charge or a communication charge is required, and a burden is imposed on a user. In that case, it was not necessarily an inexpensive PC.
[0011]
SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned problems, and a purpose thereof is to provide a receiver for a receiver at a low cost by setting a revenue for a fixed tuner selection of an advertisement broadcasting station as an income. It is an object of the present invention to provide an advertisement broadcasting system which can be provided for sale or free of charge, has no burden on the viewer even after the acquisition, allows the advertisement broadcast to be viewed efficiently, and allows the digital broadcast to spread.
[0012]
[Means for Solving the Problems]
In order to achieve the above object, the present invention provides an advertisement broadcast system including a receiver having at least two or more digital broadcast tuners, a distribution company that sells or distributes the receiver, and an advertisement broadcast station that broadcasts advertisements. Channel selection fixing means for selecting and fixing one of the tuners of the receiver exclusively for reception of the advertisement broadcasting station; time setting means for setting the time for viewing the advertisement specified by the distribution company; A mechanism in which the distribution company manages a means for accumulating and monitoring time, and a means for canceling the fixed ID of the tuner and the ID of the tuner; and a mechanism in which the advertising broadcast station sends the tuner to the distribution company. And a mechanism for paying for the fixed channel selection.
[0013]
Also, the present invention provides an advertisement broadcasting system including a receiver having at least two or more digital broadcast tuners, a distribution company that sells or distributes the receiver, and an advertisement broadcasting station that broadcasts advertisements. Channel selecting and fixing means for selecting and fixing one of the tuners to receive only the advertisement broadcasting station; setting means for setting the time for viewing the advertisement specified by the distribution company; and accumulating and monitoring the viewing time of the advertisement Means for canceling the channel selection fixed by the receiver, and means for notifying the distribution company of the ID of the receiver and the result of the channel selection fixed cancellation to the distribution company. It is characterized by comprising a mechanism for managing the ID and the result of canceling the fixed channel selection, and a mechanism for the advertisement broadcasting station to pay the distribution company for the fixed selection of the tuner.
[0014]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings, but the present invention is not limited to these embodiments.
[0015]
FIG. 1 is a configuration diagram of an advertisement broadcasting system according to an embodiment of the present invention.
[0016]
In FIG. 1, reference numeral 10 denotes a receiver including two tuners for receiving digital broadcasting, reference numeral 11 denotes an advertisement broadcasting station that broadcasts advertisements, reference numeral 12 denotes a distribution company that distributes the receiver 10 at a low cost with a broadcasting royalty as an income, and reference numeral 13 denotes a distribution company. An advertising agency, 14 is a sponsor who is an advertiser, 15 is a manufacturer that manufactures the receiver 10, and 16 is a viewer who uses the receiver 10.
[0017]
First, the sponsor 14 as an advertiser requests an advertisement broadcast to the advertisement broadcast station 11 through the advertisement agency 13. The advertisement broadcast in the advertisement broadcast may be a moving image advertisement as in the related art, or may be an advertisement of only a still image or text. The advertisement broadcast station 11 broadcasts an advertisement, so that the sponsor 14 pays the advertisement cost to the advertisement agency 13 and the advertisement agency 13 pays the advertisement broadcast cost to the advertisement broadcast station.
[0018]
On the other hand, the distribution company 12 makes the maker 15 specially make the receiver 10 in which one of the two digital broadcast receiving tuners is previously selected and fixed to the advertisement broadcasting station 11. The advertisement broadcasting station 11 pays for the fixed selection of the tuner of the receiver 10 distributed by the distribution company 12, and becomes the income of the distribution company 12. The distribution company 12 sells the receiver 10 directly to the viewer 16 at low cost or provides it free of charge. At this time, the receivers 10 are set with an ID number and a channel selection release key one by one, and are registered and managed by the distribution company 12 together with the distribution destination viewer information (for example, name, address, etc.).
[0019]
It should be noted that a program for canceling channel selection may be incorporated in the receiver 10 instead of the channel selection lock release key.
[0020]
FIG. 2 is a block diagram including a schematic configuration of the receiver 10 and peripheral devices.
[0021]
In FIG. 2, the receiver 10 is schematically configured by a receiver 21 called a set-top box (hereinafter abbreviated as STB) and a display 22. 23 is a digital broadcast receiving antenna, 24 is a remote control transmitter, 25 is a telephone line connected to the STB 21, 26 is a receiver ID number, viewer information (name and address, etc.), and a tuner selection fixed release key is incorporated. Smart card. In the case where a pay broadcast receiving contract has been made, the smart card 26 also incorporates the ID information of the contract.
[0022]
The STB 21 includes a BS / CS digital tuner A201 fixed and tuned to the advertisement broadcasting station 11, a BS / CS digital tuner B202 not tuned and fixed, a descrambling IC 203, and a demux for separating video, audio and data. 204, a decoder 205 for expanding video and audio, a multi-screen control IC 206 for synthesizing a plurality of screens, a display I / F 207 for converting to a display signal, a hard disk I / F 208, a hard disk 209, and an STB A microprocessor (hereinafter abbreviated as MPU) 210 for controlling the whole, a memory 211 for temporarily storing data, a graphic controller 212 for displaying data, a card interface 213, a remote control receiver 214, a telephone line, Connect A modem 215, counts the display time of the advertisement broadcast tuner A27 is received and displayed integrating (or subtracted from the specified time) the timer circuit 216, a switch circuit 217 for switching the speech is built.
[0023]
In the STB 21, the MPEG2 streams received by the BS / CS digital tuners 201 and 202 are descrambled by the descrambling IC 203, and are separated by the demux 204 into video, audio, and additional data. Of these, video and audio can be restored by the decoder 205, synthesized by the multi-screen control 206, and output to either one of the programs or two programs simultaneously on the display 22.
[0024]
Further, additional data such as an electronic program guide and program information can be analyzed by the MPU 210 and displayed on the screen through the graphic controller 212 as appropriate.
[0025]
Further, the advertisement broadcast received and displayed by the tuner A201 is added to the display time monitored by the timer circuit 216 (or is subtracted from the specified time), and is stored in the hard disk 209 via the hard disk I / F 208. .
[0026]
Note that, instead of the tuner tuning fix release key incorporated in the smart card 26, a program for canceling the tuning fix when the advertisement viewing time specified by the distribution company 12 has been reached may be incorporated. Further, the program may be incorporated in a storage device such as the hard disk 209, and is not particularly limited.
[0027]
FIG. 3 shows a display example on the display of the present invention.
[0028]
In FIG. 3, reference numeral 31 denotes a state in which a pay broadcast is displayed, and the pay broadcast screen received by the tuner B202 is displayed on the entire display. Reference numeral 32 denotes a state in which a free broadcast is displayed. The free broadcast screen received by the tuner B202 is displayed on the upper display, and the advertisement broadcast received by the tuner A201 is displayed on the lower display. At this time, the advertisement broadcast displayed on the lower side of the display is desirably additional data, for example, character data such as data broadcast, a still image, or the like.
[0029]
Reference numeral 33 denotes a state in which only the advertisement broadcast is displayed, and the advertisement broadcast received by the tuner A201 is displayed on the entire display. The advertisement broadcast displayed at this time may be either an advertisement broadcast using a moving image like a general broadcast station, or an advertisement broadcast using character data such as a data broadcast and a still image.
[0030]
When a free broadcast is displayed, a free broadcast screen may be displayed on the right side (or left side) of the display, and an advertisement broadcast may be displayed on the left side (or right side) of the display, as shown at 34. As shown in (1), an advertisement broadcast screen may be displayed in a free broadcast screen. The advertisement broadcast displayed at this time may be either an advertisement broadcast using a moving image, an advertisement broadcast using character data such as a data broadcast, or an advertisement broadcast using a still image, as in the case where only the advertisement broadcast screen 33 is displayed. Also, the screens 32, 34, and 35 on which the free broadcast and the advertisement broadcast are simultaneously displayed may be sequentially switched using the remote control transmitter 24.
[0031]
Then, as shown in the table 36, when the pay broadcast is displayed as indicated by 31, the sound of the pay broadcast is output, and when the pay broadcast is displayed as indicated by 31, the free broadcast as indicated by 32, 34, 35 When the advertisement broadcast is displayed on two screens, the sound of the free broadcast is preferentially output. Further, when the advertisement broadcast is displayed as shown in 33, the sound of the advertisement broadcast is output. The sound switching at this time is controlled by the MPU 210 and is performed by the switch circuit 217.
[0032]
FIG. 4 is an explanatory diagram of the remote control transmitter.
[0033]
In FIG. 4, reference numeral 41 denotes a power button for controlling ON / OFF of the power of the STB, 42 denotes 12 tuning buttons in which broadcast stations are registered in advance, 43 denotes a channel switching button for sequentially switching broadcast stations, 44 Is a BS / CS button for directly inputting the channel number of the BS / CS broadcast station, 45 is a pay broadcast button for switching to a paid broadcast contract, 46 is an advertisement button for directly selecting an advertisement broadcast station, 47 Is a decision button, 48 is a volume adjustment button, and 49 is a screen selection button.
[0034]
When selecting a channel using this remote control transmitter, the user normally selects a channel by pressing any one of the twelve channel selection buttons 42, and selects a different broadcasting station by using the channel switching button 43. Switching can be performed in that order, or the BS / CS button 44 can be pressed, then the channel number of three digits can be pressed by pressing the button 42, and then the enter button 47 can be selected. To view the subscribed pay broadcast, the user presses the pay broadcast button 45 and then presses the channel switch button 43 to select a channel. When the user wants to view only the advertisement broadcast, the advertisement button 46 is pressed and displayed.
[0035]
When the screen selection button 49 is pressed when the advertisement screen and the free broadcast screen are simultaneously displayed in the states 32, 34, and 35, the sound of the advertisement screen and the free broadcast screen are sequentially switched.
[0036]
Note that the screen selection button 49 can be used for switching between the tuner A201 and the tuner B202 after the fixed selection of the tuner A201 is released.
[0037]
FIG. 5 is a flowchart of a channel selection process from power ON to OFF of the receiver 10.
[0038]
First, in step 501, the cumulative display time of the advertisement broadcast stored in the HDD 209 is read out in the receiver 10 with the power turned on (step 501). At the beginning of the purchase, if the advertisement display time is added, the advertisement viewing time is previously set to 0 by the distribution company 12.
[0039]
Next, it is determined whether the read display time has reached the specified time specified by the distribution company 12 (step 502). If the specified time has been reached, the receiver ID and viewer information are immediately transmitted to the distribution company 12 via the modem 215 (step 503).
[0040]
If the specified time has not been reached in step 502, the process proceeds to step 504, where it is determined whether a signal from the remote control transmitter 24 has arrived.
[0041]
When a signal from the remote control transmitter 24 arrives, it is determined whether or not the signal indicates a program selection for a free broadcast (step 505). If the signal is a program selection, the channel selection process is immediately performed (step 506). At the same time, the display is switched to the selected program (step 507) at the same time as the two-screen display of the advertisement broadcast screen and the program, and thereafter, the process returns to step 502.
[0042]
If the signal from the remote control transmitter 24 does not indicate program selection in step 505, it is determined in step 508 whether the signal indicates reception of an advertisement broadcast.
[0043]
If the instruction is to instruct the reception of the advertisement broadcast, the process proceeds to step 509, and the advertisement selected and fixed by the tuner A27 is displayed on the entire screen. It is determined whether the displayed time has reached the specified time specified by the distribution company 12. If the specified time has been reached, the receiver ID is immediately transmitted to the distribution company 12 via the modem 215 (step 511).
[0044]
If the specified time has not been reached in step 510, the process proceeds to step 512, where it is determined whether a signal from the remote control transmitter 24 has arrived.
[0045]
If a signal from the remote control transmitter 24 has arrived, the process returns to step 505 to determine whether the signal indicates program selection.
[0046]
If it is not instructed to receive the advertisement broadcast in step 508, it is determined in step 513 whether it is instructed to receive the pay broadcast.
[0047]
If it is an instruction for pay broadcast reception, the subscriber ID incorporated in the smart card 26 is confirmed in step 514, and the program selection processing is performed in step 515.
[0048]
Thereafter, the advertisement broadcast screen is turned off, the received pay broadcast is displayed on the entire screen (step 516), and the process proceeds to step 517, where it is determined whether or not the signal of the remote control transmitter 24 has arrived.
[0049]
If a signal from the remote control transmitter 24 has arrived, the process returns to step 505 to determine whether the signal indicates program selection.
[0050]
If the signal from the remote control transmitter 24 does not indicate pay broadcast reception in step 513, it is determined whether or not the power button 41 has been pressed (step 518). If the power button 41 has not been pressed, the process proceeds to a subroutine 519, where processing corresponding to the contents of the remote control transmitter 24, such as volume adjustment, is performed.
[0051]
If it is determined in step 518 that the power button 41 has been pressed, the advertisement broadcast reception time is calculated by the timer circuit 216 and the MPU 210, stored in the HDD 209 (step 521), and then turned off.
[0052]
In steps 503 and 511, when the advertisement viewing time has reached the specified time, instead of transmitting the receiver ID to the distribution company 12 via the modem 215, the previously installed channel selection fixing release program is executed. After execution, the tuner A 201 may be released from the fixed channel selection, and the release result may be notified to the distribution company 12 via the modem 215 together with the receiver ID.
[0053]
If the advertisement display time is counted by subtracting it from the display time specified by the distribution company 12, the specified time is input to the HDD 209, and the advertisement display time is subtracted from the specified time in steps 502 and 510. It may be determined whether or not the time that has been set is 0.
[0054]
Instead of storing the advertisement broadcast reception time accumulated in step 521 in the HDD 209, the HDD 209 may store a result obtained by subtracting the advertisement display time from the specified time by the timer circuit 216 and the MPU 210.
[0055]
FIG. 6 is an explanatory diagram of the advertisement broadcast station side of the present invention.
[0056]
6, reference numeral 61 denotes video data of an advertisement broadcast to be broadcast; 62, an encoder for digitally compressing the video data; 63, audio data of an advertisement broadcast to be broadcast; 64, an encoder for digitally compressing the audio data; Additional data for advertisement broadcasting, 66 is a multiplexer for time-divisionally synthesizing video / audio data, 67 is a modulator for modulating data at a broadcast frequency, and 68 is an antenna for converting a broadcast signal to a radio wave.
[0057]
In the advertisement broadcasting station, of the elements constituting the advertisement broadcast, the video data 61 is digitally compressed to MPEG2 or the like by the encoder 62, the audio data 63 is digitally compressed to AAC or AC3 by the encoder 64, and the additional data 65 is added. Create things as advertisements. The compiled advertisement is collected from an advertisement broadcast station to a BS broadcast center or the like, modulated, and then transmitted from the broadcast antenna 68 to the BS broadcast satellite. This part may be broadcast directly by a terrestrial broadcasting antenna, and the same applies to the case where a CS communication satellite is used.
[0058]
FIG. 7 is a view for explaining the flow of tuner selection fixed release according to the present invention.
[0059]
First, the display time of the advertisement broadcast from the advertisement broadcast station 11 is integrated by the timer circuit 216 and the MPU 210 inside the receiver 10 installed on the viewer side, and the specified time specified by the distribution company 12 has been reached. (Step 71), the receiver ID and the viewer information incorporated in the smart card 26 are immediately transmitted to the distribution company 12 via the modem 215 (step 72).
[0060]
The distribution company 12 checks whether the receiver ID and the viewer information are registered (step 73), and after confirming, issues a tuner selection fixed release key (step 74). A release key is sent (step 75). The transmission method of the release key may be an electronic mail or a facsimile.
[0061]
Next, the viewer inputs the tuner tuning fixed release key sent to the receiver 10 using the remote control transmitter 24 or the like (step 76). In the receiver 10, after it is confirmed whether the input release key matches the release key incorporated in the smart card 26 in advance, the tuner selection fixing function is released, and the double tuner of the tuner A 27 and the tuner B 28 is released. It can be used as a receiver (step 77).
[0062]
In the case where the advertisement display time is subtracted from the display time specified by the distribution company 12 and counted in step 71, when the time obtained by subtracting the advertisement display time from the specified time becomes 0, it is incorporated in advance. The channel selection release program is executed. In step 72, the receiver ID and the channel selection release result are transmitted to the distribution company 12 via the modem 215. In step 73, the receiver ID and the channel selection release result are transmitted. Aggregation and management may be performed, and steps 74 to 77 may not be performed.
[0063]
FIG. 8 is a diagram for explaining a flow relating to the payment of the advertisement broadcasting right between the distribution company 12 and the advertisement broadcasting station 11 and the payment for the fixed selection of the tuner.
[0064]
First, the ID of the viewer who wants to distribute the receiver and the tuner selection fixed release key are issued, and the receiver is distributed to the viewer (step 81). The total number of new subscribers and existing subscribers is put together (step 82), and the number of viewers who have issued the tuner selection fixed release key after the advertisement viewing time exceeds the specified time on the already distributed receivers (step 83). ), The advertisement broadcast station is charged for the fixed channel selection according to the number of viewers (step 84). This charge is made based on monthly tallying, but may be made on a weekly basis. The advertising broadcaster pays the price charged by the distribution company (step 85).
[0065]
The price may be determined according to the number of viewers. If the advertisement display time is counted by subtracting it from the display time specified by the distribution company 12, the number of fixed station release notifications is counted in step 81, and the number of new contractors and existing contractors is counted in step 83. You may make it deduct the number of fixed channel cancellation notification from the total number.
[0066]
The present invention is not limited to the above embodiment as long as the operation of the components is the same. For example, the present invention can also be implemented in a form in which an STB is built in a display housing. Further, the receiver distribution company may be an independent corporation, and may be an advertisement broadcasting station or a receiver manufacturer. Further, the tuner can be realized by a tuner for analog terrestrial broadcasting.
[0067]
【The invention's effect】
As is clear from the above description, according to the present invention, the distribution company of the receiver uses the price for selecting and fixing the tuner of the receiver to the advertisement broadcasting station as an income, thereby enabling the viewer to inexpensively receive the receiver. They can be sold or provided free of charge.
[0068]
In addition, the viewer can obtain the receiver at low cost or free of charge, there is no payment burden after acquisition, the sponsor and the advertising agency can have the advertisement broadcast viewed more efficiently than before, and the manufacturer can The sales volume is expected to increase, and it will be possible to further spread digital broadcasting.
[Brief description of the drawings]
FIG. 1 is a system diagram of an embodiment of the present invention.
FIG. 2 is a block diagram including a schematic configuration of a receiver of the present invention and peripheral devices.
FIG. 3 is a diagram showing a display example on a display according to the present invention.
FIG. 4 is an explanatory diagram of a remote control transmitter according to the present invention.
FIG. 5 is a flowchart of a channel selection process from power ON to OFF of the receiver of the present invention.
FIG. 6 is an explanatory diagram of the advertisement broadcast station side of the present invention.
FIG. 7 is a diagram illustrating a flow of tuner tuning fixed release according to the present invention.
FIG. 8 is a diagram illustrating a flow regarding a broadcast right and a broadcast right fee between a distribution company and an advertising broadcast station of the present invention.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 10 Receiver 11 Advertising broadcasting station 12 Distribution company 13 Advertising agency 14 Sponsor 15 Maker 16 Viewer 21 STB
22 Display 23 Antenna 24 Remote control transmitter 25 Telephone line 26 Smart card 31 State displaying pay broadcast 32 State displaying free broadcast 33 State displaying only advertisement 34 State displaying free broadcast screen on right side of display 35 Free broadcast screen In which the advertisement broadcast screen is displayed 36 Table 41 showing the relationship between audio and each broadcast screen Power button 42 Tuning button 43 Channel switch button 44 BS / CS button 45 Pay-broadcast button 46 Advertising button 47 Enter button 48 Volume Adjustment button 49 Screen selection button 61 Advertisement broadcast video data 62 Encoder 63 Advertisement broadcast audio data 64 Encoder 65 Additional data 66 Multiplexer 67 Modulator 68 Antenna 201 Tuner A
202 Tuner B
203 Unscramble IC
204 Demax 205 Decoder 206 Multi-screen control IC
207 Display I / F
208 I / F for hard disk
209 Hard disk 210 Microprocessor 211 Memory 212 Graphic controller 213 Card interface 214 Remote controller transmitter 215 Modem 216 Timer circuit 217 Switch circuit

Claims (5)

A system including a receiver having at least two or more digital broadcast tuners, a distribution company that sells or distributes the receiver, and an advertisement broadcasting station that broadcasts advertisements.
Channel selection fixing means for selecting and fixing one of the tuners of the receiver exclusively for reception of the advertisement broadcast station; time setting means for viewing the advertisement specified by the distribution company; and viewing time of the advertisement A mechanism for the distribution company to manage the ID of the receiver and the means for canceling the fixed selection of the tuner, and a mechanism by which the advertising broadcast station sends the tuner to the distribution company. An advertisement broadcast system comprising a mechanism for paying for fixed channel selection. A system including a receiver having at least two or more digital broadcast tuners, a distribution company that sells or distributes the receiver, and an advertisement broadcasting station that broadcasts advertisements.
Channel selection fixing means for selecting and fixing one of the tuners of the receiver exclusively for reception of the advertisement broadcast station; time setting means for viewing the advertisement specified by the distribution company; and viewing time of the advertisement Means for accumulating / monitoring, the means for canceling the tuning fixed by the receiver, and the means for notifying the distribution company of the ID of the receiver and the result of canceling the fixed tuning. An advertisement broadcasting system comprising: a mechanism for managing the ID of the receiver and the result of canceling the fixed channel selection; and a mechanism in which the advertisement broadcasting station pays the distribution company for the fixed selection of the tuner. . The broadcast program being received by the receiver has means for determining whether the broadcast is a pay broadcast or a free broadcast.When the pay broadcast is received, the advertisement is not displayed, and only the pay broadcast is displayed. 3. The advertisement broadcast system according to claim 1, wherein the advertisement and the free broadcast are displayed simultaneously. Means for notifying the distribution company that the viewing time of the advertisement broadcast of the receiver has exceeded the specified time, and means for the distribution company to cancel the fixed tuning of the tuner of the receiver. The advertisement broadcast system according to claim 1 or 3, wherein The method according to claim 1, wherein the price paid by the advertisement broadcasting station to the distribution company is determined in accordance with the number of the receivers distributed and the number of the receivers for which the tuner has been fixed. The advertisement broadcast system according to any one of the above.

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